siesa-agents 2.1.1 → 2.1.3

package/bmad-core/templates/competitor-analysis-tmpl.yaml

@@ -1,307 +1,307 @@
-# <!-- Powered by BMAD™ Core -->
-template:
-  id: competitor-analysis-template-v2
-  name: Competitive Analysis Report
-  version: 2.0
-  output:
-    format: markdown
-    filename: docs/competitor-analysis.md
-    title: "Competitive Analysis Report: {{project_product_name}}"
-
-workflow:
-  mode: interactive
-  elicitation: advanced-elicitation
-  custom_elicitation:
-    title: "Competitive Analysis Elicitation Actions"
-    options:
-      - "Deep dive on a specific competitor's strategy"
-      - "Analyze competitive dynamics in a specific segment"
-      - "War game competitive responses to your moves"
-      - "Explore partnership vs. competition scenarios"
-      - "Stress test differentiation claims"
-      - "Analyze disruption potential (yours or theirs)"
-      - "Compare to competition in adjacent markets"
-      - "Generate win/loss analysis insights"
-      - "If only we had known about [competitor X's plan]..."
-      - "Proceed to next section"
-
-sections:
-  - id: executive-summary
-    title: Executive Summary
-    instruction: Provide high-level competitive insights, main threats and opportunities, and recommended strategic actions. Write this section LAST after completing all analysis.
-
-  - id: analysis-scope
-    title: Analysis Scope & Methodology
-    instruction: This template guides comprehensive competitor analysis. Start by understanding the user's competitive intelligence needs and strategic objectives. Help them identify and prioritize competitors before diving into detailed analysis.
-    sections:
-      - id: analysis-purpose
-        title: Analysis Purpose
-        instruction: |
-          Define the primary purpose:
-          - New market entry assessment
-          - Product positioning strategy
-          - Feature gap analysis
-          - Pricing strategy development
-          - Partnership/acquisition targets
-          - Competitive threat assessment
-      - id: competitor-categories
-        title: Competitor Categories Analyzed
-        instruction: |
-          List categories included:
-          - Direct Competitors: Same product/service, same target market
-          - Indirect Competitors: Different product, same need/problem
-          - Potential Competitors: Could enter market easily
-          - Substitute Products: Alternative solutions
-          - Aspirational Competitors: Best-in-class examples
-      - id: research-methodology
-        title: Research Methodology
-        instruction: |
-          Describe approach:
-          - Information sources used
-          - Analysis timeframe
-          - Confidence levels
-          - Limitations
-
-  - id: competitive-landscape
-    title: Competitive Landscape Overview
-    sections:
-      - id: market-structure
-        title: Market Structure
-        instruction: |
-          Describe the competitive environment:
-          - Number of active competitors
-          - Market concentration (fragmented/consolidated)
-          - Competitive dynamics
-          - Recent market entries/exits
-      - id: prioritization-matrix
-        title: Competitor Prioritization Matrix
-        instruction: |
-          Help categorize competitors by market share and strategic threat level
-
-          Create a 2x2 matrix:
-          - Priority 1 (Core Competitors): High Market Share + High Threat
-          - Priority 2 (Emerging Threats): Low Market Share + High Threat
-          - Priority 3 (Established Players): High Market Share + Low Threat
-          - Priority 4 (Monitor Only): Low Market Share + Low Threat
-
-  - id: competitor-profiles
-    title: Individual Competitor Profiles
-    instruction: Create detailed profiles for each Priority 1 and Priority 2 competitor. For Priority 3 and 4, create condensed profiles.
-    repeatable: true
-    sections:
-      - id: competitor
-        title: "{{competitor_name}} - Priority {{priority_level}}"
-        sections:
-          - id: company-overview
-            title: Company Overview
-            template: |
-              - **Founded:** {{year_founders}}
-              - **Headquarters:** {{location}}
-              - **Company Size:** {{employees_revenue}}
-              - **Funding:** {{total_raised_investors}}
-              - **Leadership:** {{key_executives}}
-          - id: business-model
-            title: Business Model & Strategy
-            template: |
-              - **Revenue Model:** {{revenue_model}}
-              - **Target Market:** {{customer_segments}}
-              - **Value Proposition:** {{value_promise}}
-              - **Go-to-Market Strategy:** {{gtm_approach}}
-              - **Strategic Focus:** {{current_priorities}}
-          - id: product-analysis
-            title: Product/Service Analysis
-            template: |
-              - **Core Offerings:** {{main_products}}
-              - **Key Features:** {{standout_capabilities}}
-              - **User Experience:** {{ux_assessment}}
-              - **Technology Stack:** {{tech_stack}}
-              - **Pricing:** {{pricing_model}}
-          - id: strengths-weaknesses
-            title: Strengths & Weaknesses
-            sections:
-              - id: strengths
-                title: Strengths
-                type: bullet-list
-                template: "- {{strength}}"
-              - id: weaknesses
-                title: Weaknesses
-                type: bullet-list
-                template: "- {{weakness}}"
-          - id: market-position
-            title: Market Position & Performance
-            template: |
-              - **Market Share:** {{market_share_estimate}}
-              - **Customer Base:** {{customer_size_notables}}
-              - **Growth Trajectory:** {{growth_trend}}
-              - **Recent Developments:** {{key_news}}
-
-  - id: comparative-analysis
-    title: Comparative Analysis
-    sections:
-      - id: feature-comparison
-        title: Feature Comparison Matrix
-        instruction: Create a detailed comparison table of key features across competitors
-        type: table
-        columns:
-          [
-            "Feature Category",
-            "{{your_company}}",
-            "{{competitor_1}}",
-            "{{competitor_2}}",
-            "{{competitor_3}}",
-          ]
-        rows:
-          - category: "Core Functionality"
-            items:
-              - ["Feature A", "{{status}}", "{{status}}", "{{status}}", "{{status}}"]
-              - ["Feature B", "{{status}}", "{{status}}", "{{status}}", "{{status}}"]
-          - category: "User Experience"
-            items:
-              - ["Mobile App", "{{rating}}", "{{rating}}", "{{rating}}", "{{rating}}"]
-              - ["Onboarding Time", "{{time}}", "{{time}}", "{{time}}", "{{time}}"]
-          - category: "Integration & Ecosystem"
-            items:
-              - [
-                  "API Availability",
-                  "{{availability}}",
-                  "{{availability}}",
-                  "{{availability}}",
-                  "{{availability}}",
-                ]
-              - ["Third-party Integrations", "{{number}}", "{{number}}", "{{number}}", "{{number}}"]
-          - category: "Pricing & Plans"
-            items:
-              - ["Starting Price", "{{price}}", "{{price}}", "{{price}}", "{{price}}"]
-              - ["Free Tier", "{{yes_no}}", "{{yes_no}}", "{{yes_no}}", "{{yes_no}}"]
-      - id: swot-comparison
-        title: SWOT Comparison
-        instruction: Create SWOT analysis for your solution vs. top competitors
-        sections:
-          - id: your-solution
-            title: Your Solution
-            template: |
-              - **Strengths:** {{strengths}}
-              - **Weaknesses:** {{weaknesses}}
-              - **Opportunities:** {{opportunities}}
-              - **Threats:** {{threats}}
-          - id: vs-competitor
-            title: "vs. {{main_competitor}}"
-            template: |
-              - **Competitive Advantages:** {{your_advantages}}
-              - **Competitive Disadvantages:** {{their_advantages}}
-              - **Differentiation Opportunities:** {{differentiation}}
-      - id: positioning-map
-        title: Positioning Map
-        instruction: |
-          Describe competitor positions on key dimensions
-
-          Create a positioning description using 2 key dimensions relevant to the market, such as:
-          - Price vs. Features
-          - Ease of Use vs. Power
-          - Specialization vs. Breadth
-          - Self-Serve vs. High-Touch
-
-  - id: strategic-analysis
-    title: Strategic Analysis
-    sections:
-      - id: competitive-advantages
-        title: Competitive Advantages Assessment
-        sections:
-          - id: sustainable-advantages
-            title: Sustainable Advantages
-            instruction: |
-              Identify moats and defensible positions:
-              - Network effects
-              - Switching costs
-              - Brand strength
-              - Technology barriers
-              - Regulatory advantages
-          - id: vulnerable-points
-            title: Vulnerable Points
-            instruction: |
-              Where competitors could be challenged:
-              - Weak customer segments
-              - Missing features
-              - Poor user experience
-              - High prices
-              - Limited geographic presence
-      - id: blue-ocean
-        title: Blue Ocean Opportunities
-        instruction: |
-          Identify uncontested market spaces
-
-          List opportunities to create new market space:
-          - Underserved segments
-          - Unaddressed use cases
-          - New business models
-          - Geographic expansion
-          - Different value propositions
-
-  - id: strategic-recommendations
-    title: Strategic Recommendations
-    sections:
-      - id: differentiation-strategy
-        title: Differentiation Strategy
-        instruction: |
-          How to position against competitors:
-          - Unique value propositions to emphasize
-          - Features to prioritize
-          - Segments to target
-          - Messaging and positioning
-      - id: competitive-response
-        title: Competitive Response Planning
-        sections:
-          - id: offensive-strategies
-            title: Offensive Strategies
-            instruction: |
-              How to gain market share:
-              - Target competitor weaknesses
-              - Win competitive deals
-              - Capture their customers
-          - id: defensive-strategies
-            title: Defensive Strategies
-            instruction: |
-              How to protect your position:
-              - Strengthen vulnerable areas
-              - Build switching costs
-              - Deepen customer relationships
-      - id: partnership-ecosystem
-        title: Partnership & Ecosystem Strategy
-        instruction: |
-          Potential collaboration opportunities:
-          - Complementary players
-          - Channel partners
-          - Technology integrations
-          - Strategic alliances
-
-  - id: monitoring-plan
-    title: Monitoring & Intelligence Plan
-    sections:
-      - id: key-competitors
-        title: Key Competitors to Track
-        instruction: Priority list with rationale
-      - id: monitoring-metrics
-        title: Monitoring Metrics
-        instruction: |
-          What to track:
-          - Product updates
-          - Pricing changes
-          - Customer wins/losses
-          - Funding/M&A activity
-          - Market messaging
-      - id: intelligence-sources
-        title: Intelligence Sources
-        instruction: |
-          Where to gather ongoing intelligence:
-          - Company websites/blogs
-          - Customer reviews
-          - Industry reports
-          - Social media
-          - Patent filings
-      - id: update-cadence
-        title: Update Cadence
-        instruction: |
-          Recommended review schedule:
-          - Weekly: {{weekly_items}}
-          - Monthly: {{monthly_items}}
-          - Quarterly: {{quarterly_analysis}}
+# <!-- Powered by BMAD™ Core -->
+template:
+  id: competitor-analysis-template-v2
+  name: Competitive Analysis Report
+  version: 2.0
+  output:
+    format: markdown
+    filename: docs/competitor-analysis.md
+    title: "Competitive Analysis Report: {{project_product_name}}"
+
+workflow:
+  mode: interactive
+  elicitation: advanced-elicitation
+  custom_elicitation:
+    title: "Competitive Analysis Elicitation Actions"
+    options:
+      - "Deep dive on a specific competitor's strategy"
+      - "Analyze competitive dynamics in a specific segment"
+      - "War game competitive responses to your moves"
+      - "Explore partnership vs. competition scenarios"
+      - "Stress test differentiation claims"
+      - "Analyze disruption potential (yours or theirs)"
+      - "Compare to competition in adjacent markets"
+      - "Generate win/loss analysis insights"
+      - "If only we had known about [competitor X's plan]..."
+      - "Proceed to next section"
+
+sections:
+  - id: executive-summary
+    title: Executive Summary
+    instruction: Provide high-level competitive insights, main threats and opportunities, and recommended strategic actions. Write this section LAST after completing all analysis.
+
+  - id: analysis-scope
+    title: Analysis Scope & Methodology
+    instruction: This template guides comprehensive competitor analysis. Start by understanding the user's competitive intelligence needs and strategic objectives. Help them identify and prioritize competitors before diving into detailed analysis.
+    sections:
+      - id: analysis-purpose
+        title: Analysis Purpose
+        instruction: |
+          Define the primary purpose:
+          - New market entry assessment
+          - Product positioning strategy
+          - Feature gap analysis
+          - Pricing strategy development
+          - Partnership/acquisition targets
+          - Competitive threat assessment
+      - id: competitor-categories
+        title: Competitor Categories Analyzed
+        instruction: |
+          List categories included:
+          - Direct Competitors: Same product/service, same target market
+          - Indirect Competitors: Different product, same need/problem
+          - Potential Competitors: Could enter market easily
+          - Substitute Products: Alternative solutions
+          - Aspirational Competitors: Best-in-class examples
+      - id: research-methodology
+        title: Research Methodology
+        instruction: |
+          Describe approach:
+          - Information sources used
+          - Analysis timeframe
+          - Confidence levels
+          - Limitations
+
+  - id: competitive-landscape
+    title: Competitive Landscape Overview
+    sections:
+      - id: market-structure
+        title: Market Structure
+        instruction: |
+          Describe the competitive environment:
+          - Number of active competitors
+          - Market concentration (fragmented/consolidated)
+          - Competitive dynamics
+          - Recent market entries/exits
+      - id: prioritization-matrix
+        title: Competitor Prioritization Matrix
+        instruction: |
+          Help categorize competitors by market share and strategic threat level
+
+          Create a 2x2 matrix:
+          - Priority 1 (Core Competitors): High Market Share + High Threat
+          - Priority 2 (Emerging Threats): Low Market Share + High Threat
+          - Priority 3 (Established Players): High Market Share + Low Threat
+          - Priority 4 (Monitor Only): Low Market Share + Low Threat
+
+  - id: competitor-profiles
+    title: Individual Competitor Profiles
+    instruction: Create detailed profiles for each Priority 1 and Priority 2 competitor. For Priority 3 and 4, create condensed profiles.
+    repeatable: true
+    sections:
+      - id: competitor
+        title: "{{competitor_name}} - Priority {{priority_level}}"
+        sections:
+          - id: company-overview
+            title: Company Overview
+            template: |
+              - **Founded:** {{year_founders}}
+              - **Headquarters:** {{location}}
+              - **Company Size:** {{employees_revenue}}
+              - **Funding:** {{total_raised_investors}}
+              - **Leadership:** {{key_executives}}
+          - id: business-model
+            title: Business Model & Strategy
+            template: |
+              - **Revenue Model:** {{revenue_model}}
+              - **Target Market:** {{customer_segments}}
+              - **Value Proposition:** {{value_promise}}
+              - **Go-to-Market Strategy:** {{gtm_approach}}
+              - **Strategic Focus:** {{current_priorities}}
+          - id: product-analysis
+            title: Product/Service Analysis
+            template: |
+              - **Core Offerings:** {{main_products}}
+              - **Key Features:** {{standout_capabilities}}
+              - **User Experience:** {{ux_assessment}}
+              - **Technology Stack:** {{tech_stack}}
+              - **Pricing:** {{pricing_model}}
+          - id: strengths-weaknesses
+            title: Strengths & Weaknesses
+            sections:
+              - id: strengths
+                title: Strengths
+                type: bullet-list
+                template: "- {{strength}}"
+              - id: weaknesses
+                title: Weaknesses
+                type: bullet-list
+                template: "- {{weakness}}"
+          - id: market-position
+            title: Market Position & Performance
+            template: |
+              - **Market Share:** {{market_share_estimate}}
+              - **Customer Base:** {{customer_size_notables}}
+              - **Growth Trajectory:** {{growth_trend}}
+              - **Recent Developments:** {{key_news}}
+
+  - id: comparative-analysis
+    title: Comparative Analysis
+    sections:
+      - id: feature-comparison
+        title: Feature Comparison Matrix
+        instruction: Create a detailed comparison table of key features across competitors
+        type: table
+        columns:
+          [
+            "Feature Category",
+            "{{your_company}}",
+            "{{competitor_1}}",
+            "{{competitor_2}}",
+            "{{competitor_3}}",
+          ]
+        rows:
+          - category: "Core Functionality"
+            items:
+              - ["Feature A", "{{status}}", "{{status}}", "{{status}}", "{{status}}"]
+              - ["Feature B", "{{status}}", "{{status}}", "{{status}}", "{{status}}"]
+          - category: "User Experience"
+            items:
+              - ["Mobile App", "{{rating}}", "{{rating}}", "{{rating}}", "{{rating}}"]
+              - ["Onboarding Time", "{{time}}", "{{time}}", "{{time}}", "{{time}}"]
+          - category: "Integration & Ecosystem"
+            items:
+              - [
+                  "API Availability",
+                  "{{availability}}",
+                  "{{availability}}",
+                  "{{availability}}",
+                  "{{availability}}",
+                ]
+              - ["Third-party Integrations", "{{number}}", "{{number}}", "{{number}}", "{{number}}"]
+          - category: "Pricing & Plans"
+            items:
+              - ["Starting Price", "{{price}}", "{{price}}", "{{price}}", "{{price}}"]
+              - ["Free Tier", "{{yes_no}}", "{{yes_no}}", "{{yes_no}}", "{{yes_no}}"]
+      - id: swot-comparison
+        title: SWOT Comparison
+        instruction: Create SWOT analysis for your solution vs. top competitors
+        sections:
+          - id: your-solution
+            title: Your Solution
+            template: |
+              - **Strengths:** {{strengths}}
+              - **Weaknesses:** {{weaknesses}}
+              - **Opportunities:** {{opportunities}}
+              - **Threats:** {{threats}}
+          - id: vs-competitor
+            title: "vs. {{main_competitor}}"
+            template: |
+              - **Competitive Advantages:** {{your_advantages}}
+              - **Competitive Disadvantages:** {{their_advantages}}
+              - **Differentiation Opportunities:** {{differentiation}}
+      - id: positioning-map
+        title: Positioning Map
+        instruction: |
+          Describe competitor positions on key dimensions
+
+          Create a positioning description using 2 key dimensions relevant to the market, such as:
+          - Price vs. Features
+          - Ease of Use vs. Power
+          - Specialization vs. Breadth
+          - Self-Serve vs. High-Touch
+
+  - id: strategic-analysis
+    title: Strategic Analysis
+    sections:
+      - id: competitive-advantages
+        title: Competitive Advantages Assessment
+        sections:
+          - id: sustainable-advantages
+            title: Sustainable Advantages
+            instruction: |
+              Identify moats and defensible positions:
+              - Network effects
+              - Switching costs
+              - Brand strength
+              - Technology barriers
+              - Regulatory advantages
+          - id: vulnerable-points
+            title: Vulnerable Points
+            instruction: |
+              Where competitors could be challenged:
+              - Weak customer segments
+              - Missing features
+              - Poor user experience
+              - High prices
+              - Limited geographic presence
+      - id: blue-ocean
+        title: Blue Ocean Opportunities
+        instruction: |
+          Identify uncontested market spaces
+
+          List opportunities to create new market space:
+          - Underserved segments
+          - Unaddressed use cases
+          - New business models
+          - Geographic expansion
+          - Different value propositions
+
+  - id: strategic-recommendations
+    title: Strategic Recommendations
+    sections:
+      - id: differentiation-strategy
+        title: Differentiation Strategy
+        instruction: |
+          How to position against competitors:
+          - Unique value propositions to emphasize
+          - Features to prioritize
+          - Segments to target
+          - Messaging and positioning
+      - id: competitive-response
+        title: Competitive Response Planning
+        sections:
+          - id: offensive-strategies
+            title: Offensive Strategies
+            instruction: |
+              How to gain market share:
+              - Target competitor weaknesses
+              - Win competitive deals
+              - Capture their customers
+          - id: defensive-strategies
+            title: Defensive Strategies
+            instruction: |
+              How to protect your position:
+              - Strengthen vulnerable areas
+              - Build switching costs
+              - Deepen customer relationships
+      - id: partnership-ecosystem
+        title: Partnership & Ecosystem Strategy
+        instruction: |
+          Potential collaboration opportunities:
+          - Complementary players
+          - Channel partners
+          - Technology integrations
+          - Strategic alliances
+
+  - id: monitoring-plan
+    title: Monitoring & Intelligence Plan
+    sections:
+      - id: key-competitors
+        title: Key Competitors to Track
+        instruction: Priority list with rationale
+      - id: monitoring-metrics
+        title: Monitoring Metrics
+        instruction: |
+          What to track:
+          - Product updates
+          - Pricing changes
+          - Customer wins/losses
+          - Funding/M&A activity
+          - Market messaging
+      - id: intelligence-sources
+        title: Intelligence Sources
+        instruction: |
+          Where to gather ongoing intelligence:
+          - Company websites/blogs
+          - Customer reviews
+          - Industry reports
+          - Social media
+          - Patent filings
+      - id: update-cadence
+        title: Update Cadence
+        instruction: |
+          Recommended review schedule:
+          - Weekly: {{weekly_items}}
+          - Monthly: {{monthly_items}}
+          - Quarterly: {{quarterly_analysis}}