recker 1.0.43 → 1.0.44

package/dist/seo/rules/content.js

@@ -8,18 +8,43 @@ export const contentRules = [
         severity: 'warning',
         description: 'Page should meet minimum word count for its purpose.',
         check: (ctx) => {
-            if (ctx.wordCount === undefined)
-                return null;
+            if (ctx.wordCount === undefined) {
+                return createResult({ id: 'content-depth-word-count', name: 'Content Depth (Word Count)', category: 'content', severity: 'warning' }, 'info', 'Not applicable (word count not available)', { recommendation: 'This rule checks content depth based on word count when available' });
+            }
             const { minWordsSimple, minWordsRanking, minWordsAuthority } = SEO_THRESHOLDS.content;
             const veryThinWords = SEO_THRESHOLDS.thinContent.veryThinWords;
             if (ctx.wordCount < veryThinWords) {
-                return createResult({ id: 'content-depth-word-count', name: 'Content Depth', category: 'content', severity: 'error' }, 'fail', `Very thin content (${ctx.wordCount} words, min: ${veryThinWords})`, { recommendation: 'Add more substantial content (at least 150-300 words).' });
+                return createResult({ id: 'content-depth-word-count', name: 'Content Depth', category: 'content', severity: 'error' }, 'fail', `Very thin content (${ctx.wordCount} words, min: ${veryThinWords})`, {
+                    recommendation: 'Add more substantial content (at least 150-300 words).',
+                    evidence: {
+                        found: `${ctx.wordCount} words on page`,
+                        expected: `At least ${veryThinWords} words for minimal content`,
+                        impact: 'Search engines may consider very thin content as low-quality and not rank it well. Users expect more comprehensive information.',
+                        example: 'Pages with <100 words are often flagged as thin content by Google and may be penalized in rankings.',
+                    },
+                });
             }
             if (ctx.wordCount < minWordsSimple) {
-                return createResult({ id: 'content-depth-word-count', name: 'Content Depth', category: 'content', severity: 'warning' }, 'warn', `Thin content (${ctx.wordCount} words, min for simple: ${minWordsSimple})`, { recommendation: `Consider expanding to at least ${minWordsSimple} words for simple pages, or more for ranking.` });
+                return createResult({ id: 'content-depth-word-count', name: 'Content Depth', category: 'content', severity: 'warning' }, 'warn', `Thin content (${ctx.wordCount} words, min for simple: ${minWordsSimple})`, {
+                    recommendation: `Consider expanding to at least ${minWordsSimple} words for simple pages, or more for ranking.`,
+                    evidence: {
+                        found: `${ctx.wordCount} words on page`,
+                        expected: `At least ${minWordsSimple} words for simple pages, ${minWordsRanking}+ for competitive ranking`,
+                        impact: 'Thin content may rank poorly for competitive keywords. More comprehensive content typically performs better.',
+                        example: 'Simple landing pages need 300+ words, blog posts need 600+ for ranking potential.',
+                    },
+                });
             }
             if (ctx.wordCount < minWordsRanking) {
-                return createResult({ id: 'content-depth-word-count', name: 'Content Depth', category: 'content', severity: 'info' }, 'warn', `Content may be too short to rank (${ctx.wordCount} words, min for ranking: ${minWordsRanking})`, { recommendation: `Expand content to at least ${minWordsRanking} words for competitive keywords.` });
+                return createResult({ id: 'content-depth-word-count', name: 'Content Depth', category: 'content', severity: 'info' }, 'warn', `Content may be too short to rank (${ctx.wordCount} words, min for ranking: ${minWordsRanking})`, {
+                    recommendation: `Expand content to at least ${minWordsRanking} words for competitive keywords.`,
+                    evidence: {
+                        found: `${ctx.wordCount} words on page`,
+                        expected: `At least ${minWordsRanking} words for competitive ranking`,
+                        impact: 'Pages competing for competitive keywords typically need 600-1000+ words. Shorter content may not rank in top positions.',
+                        example: 'Top-ranking blog posts average 1,500-2,500 words. Product pages need 600-1,000 words.',
+                    },
+                });
             }
             if (ctx.wordCount < minWordsAuthority) {
                 return createResult({ id: 'content-depth-word-count', name: 'Content Depth', category: 'content', severity: 'info' }, 'info', `Content is not authority-level (${ctx.wordCount} words, min for authority: ${minWordsAuthority})`, { recommendation: `For authority content, aim for ${minWordsAuthority} words or more.` });
@@ -34,11 +59,21 @@ export const contentRules = [
         severity: 'info',
         description: 'Sentences should average under 25 words for better readability.',
         check: (ctx) => {
-            if (ctx.avgWordsPerSentence === undefined)
-                return null;
+            if (ctx.avgWordsPerSentence === undefined) {
+                return createResult({ id: 'content-readability-sentence-length', name: 'Readability (Sentence Length)', category: 'content', severity: 'info' }, 'info', 'Not applicable (sentence metrics not available)', { recommendation: 'This rule checks average sentence length when metrics are available' });
+            }
             const max = SEO_THRESHOLDS.content.maxWordsPerSentence;
             if (ctx.avgWordsPerSentence > max) {
-                return createResult({ id: 'content-readability-sentence-length', name: 'Readability', category: 'content', severity: 'info' }, 'warn', `Long sentences (avg ${ctx.avgWordsPerSentence} words/sentence)`, { value: ctx.avgWordsPerSentence, recommendation: `Aim for under ${max} words per sentence for better readability.` });
+                return createResult({ id: 'content-readability-sentence-length', name: 'Readability', category: 'content', severity: 'info' }, 'warn', `Long sentences (avg ${ctx.avgWordsPerSentence} words/sentence)`, {
+                    value: ctx.avgWordsPerSentence,
+                    recommendation: `Aim for under ${max} words per sentence for better readability.`,
+                    evidence: {
+                        found: `Average sentence length: ${ctx.avgWordsPerSentence.toFixed(1)} words`,
+                        expected: `Target: under ${max} words per sentence`,
+                        impact: 'Long sentences reduce readability, especially on mobile. They can increase bounce rates and decrease user engagement.',
+                        example: 'Break up complex sentences: "Our service helps businesses grow by providing tools, analytics, and support" → "Our service helps businesses grow. We provide tools, analytics, and support."',
+                    },
+                });
             }
             return createResult({ id: 'content-readability-sentence-length', name: 'Readability', category: 'content', severity: 'info' }, 'pass', `Good sentence length (avg ${ctx.avgWordsPerSentence} words)`, { value: ctx.avgWordsPerSentence });
         },
@@ -50,8 +85,9 @@ export const contentRules = [
         severity: 'info',
         description: 'Paragraphs should be concise (ideal 40-90 words) for mobile readability.',
         check: (ctx) => {
-            if (!ctx.paragraphWordCounts || ctx.paragraphWordCounts.length === 0)
-                return null;
+            if (!ctx.paragraphWordCounts || ctx.paragraphWordCounts.length === 0) {
+                return createResult({ id: 'content-paragraph-length', name: 'Paragraph Length', category: 'content', severity: 'info' }, 'info', 'Not applicable (paragraph data not available)', { recommendation: 'This rule checks paragraph length when paragraph data is available' });
+            }
             const { minWordsPerParagraph, maxWordsPerParagraph } = SEO_THRESHOLDS.content;
             let tooShort = 0;
             let tooLong = 0;
@@ -72,9 +108,17 @@ export const contentRules = [
                     message += `${tooLong} paragraph(s) are too long (max: ${maxWordsPerParagraph} words).`;
                     recs.push('Break long paragraphs into smaller ones.');
                 }
-                return createResult({ id: 'content-paragraph-length', name: 'Paragraph Length', category: 'content', severity: 'warning' }, 'warn', message.trim(), { recommendation: `Aim for paragraphs between ${minWordsPerParagraph}-${maxWordsPerParagraph} words. ${recs.join(' ')}` });
+                return createResult({ id: 'content-paragraph-length', name: 'Paragraph Length', category: 'content', severity: 'warning' }, 'warn', message.trim(), {
+                    recommendation: `Aim for paragraphs between ${minWordsPerParagraph}-${maxWordsPerParagraph} words. ${recs.join(' ')}`,
+                    evidence: {
+                        found: `${tooShort} paragraph(s) too short, ${tooLong} paragraph(s) too long`,
+                        expected: `All paragraphs should be ${minWordsPerParagraph}-${maxWordsPerParagraph} words`,
+                        impact: 'Very short paragraphs appear incomplete. Very long paragraphs are hard to read on mobile and reduce engagement.',
+                        example: '<p>Short.</p> is too brief. <p>Very long paragraph with 200+ words that goes on and on...</p> should be broken into 2-3 smaller paragraphs.',
+                    },
+                });
             }
-            return null;
+            return createResult({ id: 'content-paragraph-length', name: 'Paragraph Length', category: 'content', severity: 'warning' }, 'info', 'Not applicable (paragraph lengths are appropriate)', { recommendation: 'This rule checks for paragraphs that are too short or too long' });
         },
     },
     {
@@ -87,7 +131,7 @@ export const contentRules = [
             if (ctx.listCount === undefined || ctx.listCount === 0) {
                 return createResult({ id: 'content-lists-presence', name: 'Lists Usage', category: 'content', severity: 'info' }, 'info', 'No lists (ul/ol) found', { recommendation: 'Consider using bullet points or numbered lists for better scannability and AI summarization.' });
             }
-            return null;
+            return createResult({ id: 'content-lists-presence', name: 'Lists Usage', category: 'content', severity: 'info' }, 'info', 'Not applicable (page has lists)', { recommendation: 'This rule checks for the presence of ul/ol lists' });
         },
     },
     {
@@ -99,9 +143,17 @@ export const contentRules = [
         check: (ctx) => {
             const idealFrequencyPer100Words = 0.5;
             if (ctx.wordCount && ctx.wordCount > 300 && (ctx.subheadingFrequency ?? 0) < idealFrequencyPer100Words) {
-                return createResult({ id: 'content-subheading-frequency', name: 'Subheading Frequency', category: 'content', severity: 'info' }, 'warn', `Low subheading frequency (${(ctx.subheadingFrequency ?? 0).toFixed(2)} per 100 words)`, { recommendation: `Add more subheadings (H2/H3) to break up long text blocks.` });
+                return createResult({ id: 'content-subheading-frequency', name: 'Subheading Frequency', category: 'content', severity: 'info' }, 'warn', `Low subheading frequency (${(ctx.subheadingFrequency ?? 0).toFixed(2)} per 100 words)`, {
+                    recommendation: `Add more subheadings (H2/H3) to break up long text blocks.`,
+                    evidence: {
+                        found: `${(ctx.subheadingFrequency ?? 0).toFixed(2)} subheadings per 100 words`,
+                        expected: `At least ${idealFrequencyPer100Words} subheadings per 100 words (roughly 1 every 200 words)`,
+                        impact: 'Insufficient subheadings make content difficult to scan. Users and search engines prefer well-structured, scannable content.',
+                        example: '<h2>Main Topic</h2><p>300+ words...</p> → Add <h3> subheadings every 150-200 words to improve structure.',
+                    },
+                });
             }
-            return null;
+            return createResult({ id: 'content-subheading-frequency', name: 'Subheading Frequency', category: 'content', severity: 'info' }, 'info', 'Not applicable (subheading frequency is adequate or content is short)', { recommendation: 'This rule checks subheading frequency for long content' });
         },
     },
     {
@@ -118,9 +170,17 @@ export const contentRules = [
             const emphasisRatio = totalEmphasisTags / (ctx.wordCount || 1);
             const maxEmphasisRatio = 0.05;
             if (ctx.wordCount && ctx.wordCount > 100 && emphasisRatio > maxEmphasisRatio) {
-                return createResult({ id: 'content-emphasis-tags', name: 'Emphasis Tags Usage', category: 'content', severity: 'warning' }, 'warn', `Potentially excessive emphasis tags (${totalEmphasisTags} tags for ${ctx.wordCount} words)`, { recommendation: 'Moderate the use of <strong> and <em> tags to avoid over-optimization.' });
+                return createResult({ id: 'content-emphasis-tags', name: 'Emphasis Tags Usage', category: 'content', severity: 'warning' }, 'warn', `Potentially excessive emphasis tags (${totalEmphasisTags} tags for ${ctx.wordCount} words)`, {
+                    recommendation: 'Moderate the use of <strong> and <em> tags to avoid over-optimization.',
+                    evidence: {
+                        found: `${totalEmphasisTags} emphasis tags in ${ctx.wordCount} words (${(emphasisRatio * 100).toFixed(1)}% of content)`,
+                        expected: `Less than ${(maxEmphasisRatio * 100).toFixed(0)}% of content should be emphasized`,
+                        impact: 'Excessive emphasis can be seen as keyword stuffing and may trigger spam filters. It also reduces the impact of actual important content.',
+                        example: '<strong>best</strong> <strong>product</strong> for <strong>keyword</strong> → Use emphasis sparingly on truly important terms only.',
+                    },
+                });
             }
-            return null;
+            return createResult({ id: 'content-emphasis-tags', name: 'Emphasis Tags Usage', category: 'content', severity: 'info' }, 'info', 'Not applicable (emphasis tag usage is appropriate)', { recommendation: 'This rule checks for proper use of strong/em tags' });
         },
     },
     {
@@ -134,7 +194,7 @@ export const contentRules = [
             if (totalMultimedia === 0 && ctx.wordCount && ctx.wordCount > 500) {
                 return createResult({ id: 'multimedia-video-audio', name: 'Multimedia Content', category: 'content', severity: 'info' }, 'info', 'No video or audio elements found for substantial content', { recommendation: 'Consider adding relevant videos, audio, or other rich media to engage users.' });
             }
-            return null;
+            return createResult({ id: 'multimedia-video-audio', name: 'Multimedia Content', category: 'content', severity: 'info' }, 'info', 'Not applicable (page has multimedia or content is short)', { recommendation: 'This rule checks for video/audio elements in substantial content' });
         },
     },
     {
@@ -159,7 +219,7 @@ export const contentRules = [
                     return createResult({ id: 'content-sge-optimization', name: 'AI Overview Optimization', category: 'content', severity: 'info' }, 'info', `Content could be better optimized for AI Overviews: ${messages.join(' ')}`, { recommendation: recommendation.trim() });
                 }
             }
-            return null;
+            return createResult({ id: 'content-sge-optimization', name: 'AI Overview (SGE) Optimization', category: 'content', severity: 'info' }, 'info', 'Not applicable (content is optimized for AI Overviews or content is short)', { recommendation: 'This rule checks for question-based headings and lists for AI compatibility' });
         },
     },
     {
@@ -174,7 +234,16 @@ export const contentRules = [
             }
             const score = ctx.fleschReadingEase;
             if (score < 60) {
-                return createResult({ id: 'content-flesch-readability', name: 'Flesch Reading Ease', category: 'content', severity: 'warning' }, 'warn', `Low Flesch Reading Ease score: ${score.toFixed(2)} (target > 60)`, { value: score, recommendation: 'Simplify sentence structure and vocabulary to improve readability for a broader audience.' });
+                return createResult({ id: 'content-flesch-readability', name: 'Flesch Reading Ease', category: 'content', severity: 'warning' }, 'warn', `Low Flesch Reading Ease score: ${score.toFixed(2)} (target > 60)`, {
+                    value: score,
+                    recommendation: 'Simplify sentence structure and vocabulary to improve readability for a broader audience.',
+                    evidence: {
+                        found: `Flesch Reading Ease score: ${score.toFixed(1)}`,
+                        expected: 'Target score: 60+ (plain English, 8th-9th grade level)',
+                        impact: 'Low readability scores indicate difficult text. Most web users prefer content at 8th-9th grade reading level. Difficult content increases bounce rates.',
+                        example: 'Score 0-30: College graduate. 60-70: 8th-9th grade. 90-100: 5th grade. Aim for 60+ for broad appeal.',
+                    },
+                });
             }
             return createResult({ id: 'content-flesch-readability', name: 'Flesch Reading Ease', category: 'content', severity: 'info' }, 'pass', `Good Flesch Reading Ease score: ${score.toFixed(2)}`, { value: score });
         },
@@ -187,9 +256,17 @@ export const contentRules = [
         description: 'For comprehensive content, an FAQ section is recommended.',
         check: (ctx) => {
             if (ctx.wordCount && ctx.wordCount > SEO_THRESHOLDS.content.minWordsAuthority && (ctx.faqCount ?? 0) < 3) {
-                return createResult({ id: 'content-faq-mandatory', name: 'FAQ Section', category: 'content', severity: 'info' }, 'warn', 'Consider adding a dedicated FAQ section for comprehensive content', { recommendation: 'Include 3-7 common questions as H3s and optionally use Schema.org FAQPage markup for rich results.' });
+                return createResult({ id: 'content-faq-mandatory', name: 'FAQ Section', category: 'content', severity: 'info' }, 'warn', 'Consider adding a dedicated FAQ section for comprehensive content', {
+                    recommendation: 'Include 3-7 common questions as H3s and optionally use Schema.org FAQPage markup for rich results.',
+                    evidence: {
+                        found: `${ctx.faqCount ?? 0} FAQ items detected`,
+                        expected: 'At least 3-7 FAQ items for comprehensive content (1000+ words)',
+                        impact: 'FAQ sections help with featured snippets, voice search, and AI overviews. They address common user questions directly.',
+                        example: '<h2>Frequently Asked Questions</h2>\n<h3>What is X?</h3>\n<p>Answer...</p>\n<h3>How do I use Y?</h3>\n<p>Answer...</p>',
+                    },
+                });
             }
-            return null;
+            return createResult({ id: 'content-faq-mandatory', name: 'Mandatory FAQ Section', category: 'content', severity: 'info' }, 'info', 'Not applicable (page has FAQ or content is not comprehensive)', { recommendation: 'This rule checks for FAQ sections in comprehensive content' });
         },
     },
     {
@@ -199,17 +276,34 @@ export const contentRules = [
         severity: 'info',
         description: 'Maintain a healthy image-to-text ratio for engaging content.',
         check: (ctx) => {
-            if (ctx.wordCount === undefined || ctx.wordCount < 200 || ctx.totalImages === undefined || ctx.totalImages === 0)
-                return null;
+            if (ctx.wordCount === undefined || ctx.wordCount < 200 || ctx.totalImages === undefined || ctx.totalImages === 0) {
+                return createResult({ id: 'content-image-text-proportion', name: 'Image-Text Proportion', category: 'content', severity: 'info' }, 'info', 'Not applicable (insufficient content, word count, or no images)', { recommendation: 'This rule checks image-to-text ratio for substantial content with images' });
+            }
             const { min: minWords, max: maxWords } = SEO_THRESHOLDS.content.imageWordRatio;
             const actualWordsPerImage = ctx.wordCount / ctx.totalImages;
             if (actualWordsPerImage > maxWords) {
-                return createResult({ id: 'content-image-text-proportion', name: 'Image-Text Proportion', category: 'content', severity: 'info' }, 'warn', `Low image density (1 image per ${actualWordsPerImage.toFixed(0)} words, ideal: 1 per ${minWords}-${maxWords})`, { recommendation: 'Add more relevant images to break up text and improve engagement.' });
+                return createResult({ id: 'content-image-text-proportion', name: 'Image-Text Proportion', category: 'content', severity: 'info' }, 'warn', `Low image density (1 image per ${actualWordsPerImage.toFixed(0)} words, ideal: 1 per ${minWords}-${maxWords})`, {
+                    recommendation: 'Add more relevant images to break up text and improve engagement.',
+                    evidence: {
+                        found: `1 image per ${actualWordsPerImage.toFixed(0)} words (${ctx.totalImages} images for ${ctx.wordCount} words)`,
+                        expected: `Ideal ratio: 1 image per ${minWords}-${maxWords} words`,
+                        impact: 'Too few images makes content appear text-heavy and less engaging. Images help break up content and improve visual appeal.',
+                        example: 'For a 1,000-word article, include 3-5 relevant images (screenshots, diagrams, photos) to maintain reader interest.',
+                    },
+                });
             }
             if (actualWordsPerImage < minWords) {
-                return createResult({ id: 'content-image-text-proportion', name: 'Image-Text Proportion', category: 'content', severity: 'info' }, 'warn', `High image density (1 image per ${actualWordsPerImage.toFixed(0)} words, ideal: 1 per ${minWords}-${maxWords})`, { recommendation: 'Ensure images are relevant and not excessive, as too many can be distracting.' });
+                return createResult({ id: 'content-image-text-proportion', name: 'Image-Text Proportion', category: 'content', severity: 'info' }, 'warn', `High image density (1 image per ${actualWordsPerImage.toFixed(0)} words, ideal: 1 per ${minWords}-${maxWords})`, {
+                    recommendation: 'Ensure images are relevant and not excessive, as too many can be distracting.',
+                    evidence: {
+                        found: `1 image per ${actualWordsPerImage.toFixed(0)} words (${ctx.totalImages} images for ${ctx.wordCount} words)`,
+                        expected: `Ideal ratio: 1 image per ${minWords}-${maxWords} words`,
+                        impact: 'Too many images can slow page load, distract from content, and reduce text-to-HTML ratio. Quality over quantity.',
+                        example: 'A 500-word article with 10 images is excessive. Aim for 2-3 high-quality, relevant images instead.',
+                    },
+                });
             }
-            return null;
+            return createResult({ id: 'content-image-text-proportion', name: 'Image-Text Proportion', category: 'content', severity: 'info' }, 'info', 'Not applicable (image-text proportion is balanced)', { recommendation: 'This rule checks if images are proportional to content' });
         },
     },
     {
@@ -219,8 +313,9 @@ export const contentRules = [
         severity: 'info',
         description: 'Avoid keyword stuffing in key areas (title, H1, first paragraph, image alt).',
         check: (ctx) => {
-            if (!ctx.mainKeyword || !ctx.title || !ctx.h1Text || !ctx.metaDescription || !ctx.paragraphWordCounts || ctx.paragraphWordCounts.length === 0)
-                return null;
+            if (!ctx.mainKeyword || !ctx.title || !ctx.h1Text || !ctx.metaDescription || !ctx.paragraphWordCounts || ctx.paragraphWordCounts.length === 0) {
+                return createResult({ id: 'content-main-keyword-redundancy', name: 'Main Keyword Redundancy', category: 'content', severity: 'info' }, 'info', 'Not applicable (insufficient data for keyword redundancy check)', { recommendation: 'This rule checks keyword stuffing when main keyword and content data are available' });
+            }
             const keyword = ctx.mainKeyword.toLowerCase();
             let redundancyCount = 0;
             if (ctx.title.toLowerCase().includes(keyword))
@@ -228,9 +323,200 @@ export const contentRules = [
             if (ctx.h1Text.toLowerCase().includes(keyword))
                 redundancyCount++;
             if (redundancyCount > SEO_THRESHOLDS.content.redundancyTolerance) {
-                return createResult({ id: 'content-main-keyword-redundancy', name: 'Main Keyword Redundancy', category: 'content', severity: 'warning' }, 'warn', `Main keyword "${ctx.mainKeyword}" appears too often in key SEO elements.`, { recommendation: 'Ensure natural language use of keywords. Avoid over-optimization (keyword stuffing) in title, H1, meta description, and alt texts.' });
+                return createResult({ id: 'content-main-keyword-redundancy', name: 'Main Keyword Redundancy', category: 'content', severity: 'warning' }, 'warn', `Main keyword "${ctx.mainKeyword}" appears too often in key SEO elements.`, {
+                    recommendation: 'Ensure natural language use of keywords. Avoid over-optimization (keyword stuffing) in title, H1, meta description, and alt texts.',
+                    evidence: {
+                        found: `Keyword appears in ${redundancyCount} of ${SEO_THRESHOLDS.content.redundancyTolerance} tracked elements`,
+                        expected: `Keyword should appear naturally, not forced into every element`,
+                        impact: 'Keyword stuffing across all SEO elements can trigger over-optimization penalties. Use synonyms and natural language.',
+                        example: 'Instead of repeating "best dog food" everywhere, vary with "quality pet nutrition", "premium canine meals", etc.',
+                    },
+                });
+            }
+            return createResult({ id: 'content-main-keyword-redundancy', name: 'Main Keyword Redundancy', category: 'content', severity: 'warning' }, 'info', 'Not applicable (keyword usage is natural)', { recommendation: 'This rule checks for excessive keyword repetition in key SEO elements' });
+        },
+    },
+    {
+        id: 'content-freshness',
+        name: 'Content Freshness',
+        category: 'content',
+        severity: 'info',
+        description: 'Content should have indicators of recency (dates).',
+        check: (ctx) => {
+            const hasDate = ctx.lastModified || ctx.ogArticlePublishedTime;
+            if (!hasDate) {
+                return createResult({ id: 'content-freshness', name: 'Content Freshness', category: 'content', severity: 'info' }, 'info', 'No content freshness information found (Last-Modified, og:updated_time)', { recommendation: 'Keep content updated and ensure dates are visible to crawlers (meta tags, sitemap, or headers).' });
+            }
+            return createResult({ id: 'content-freshness', name: 'Content Freshness', category: 'content', severity: 'info' }, 'pass', 'Content freshness signal found', { value: hasDate });
+        },
+    },
+    {
+        id: 'email-privacy',
+        name: 'Email Privacy',
+        category: 'content',
+        severity: 'warning',
+        description: 'Avoid plain text email addresses to prevent spam.',
+        check: (ctx) => {
+            if (ctx.emailsFound && ctx.emailsFound.length > 0) {
+                return createResult({ id: 'email-privacy', name: 'Email Privacy', category: 'content', severity: 'warning' }, 'warn', `${ctx.emailsFound.length} plain text email address(es) found`, {
+                    value: ctx.emailsFound.length,
+                    recommendation: 'Remove plain text emails. Use contact forms or obfuscation (e.g., "user [at] domain").',
+                    evidence: {
+                        found: ctx.emailsFound.slice(0, 3),
+                        impact: 'Spam bots scrape plain text emails.'
+                    }
+                });
+            }
+            return createResult({ id: 'email-privacy', name: 'Email Privacy', category: 'content', severity: 'info' }, 'pass', 'No plain text emails found');
+        },
+    },
+    {
+        id: 'keyword-in-url',
+        name: 'Keyword in URL',
+        category: 'content',
+        severity: 'info',
+        description: 'URLs should contain relevant keywords for better SEO signals.',
+        check: (ctx) => {
+            if (!ctx.topKeywords || ctx.topKeywords.length === 0) {
+                return createResult({ id: 'keyword-in-url', name: 'Keyword in URL', category: 'content', severity: 'info' }, 'info', 'Not applicable (no keyword data available)', { recommendation: 'This rule checks if keywords are present in URL when keyword data is available' });
+            }
+            if (ctx.keywordsInUrl === undefined) {
+                return createResult({ id: 'keyword-in-url', name: 'Keyword in URL', category: 'content', severity: 'info' }, 'info', 'Not applicable (keyword URL check not performed)', { recommendation: 'This rule checks URL for relevant keywords when data is available' });
+            }
+            const mainKeyword = ctx.mainKeyword || ctx.topKeywords[0];
+            if (!ctx.keywordsInUrl) {
+                return createResult({ id: 'keyword-in-url', name: 'Keyword in URL', category: 'content', severity: 'info' }, 'warn', 'Main keyword not found in URL', {
+                    recommendation: `Include "${mainKeyword}" or related keywords in your URL slug for better SEO.`,
+                    evidence: {
+                        found: 'No keywords in URL path',
+                        expected: 'URL slug should contain target keywords',
+                        impact: 'URLs with keywords rank slightly better and are more descriptive to users.',
+                        learnMore: 'https://developers.google.com/search/docs/crawling-indexing/url-structure',
+                    },
+                });
+            }
+            return createResult({ id: 'keyword-in-url', name: 'Keyword in URL', category: 'content', severity: 'info' }, 'pass', 'URL contains relevant keywords');
+        },
+    },
+    {
+        id: 'keyword-consistency',
+        name: 'Keyword Consistency Score',
+        category: 'content',
+        severity: 'warning',
+        description: 'Main keyword should appear consistently across title, description, H1, URL, first paragraph, and image alt text.',
+        check: (ctx) => {
+            if (ctx.keywordConsistencyScore === undefined || !ctx.keywordConsistencyDetails) {
+                return createResult({ id: 'keyword-consistency', name: 'Keyword Consistency Score', category: 'content', severity: 'warning' }, 'info', 'Not applicable (keyword consistency data not available)', { recommendation: 'This rule checks keyword consistency when data is available' });
+            }
+            if (!ctx.mainKeyword) {
+                return createResult({ id: 'keyword-consistency', name: 'Keyword Consistency Score', category: 'content', severity: 'warning' }, 'info', 'Not applicable (no main keyword specified)', { recommendation: 'This rule checks keyword consistency when a main keyword is provided' });
+            }
+            const score = ctx.keywordConsistencyScore;
+            const details = ctx.keywordConsistencyDetails;
+            const maxScore = 6;
+            const missing = [];
+            if (!details.inTitle)
+                missing.push('title');
+            if (!details.inDescription)
+                missing.push('meta description');
+            if (!details.inH1)
+                missing.push('H1 heading');
+            if (!details.inUrl)
+                missing.push('URL');
+            if (!details.inFirstParagraph)
+                missing.push('first paragraph');
+            if (!details.inAltText)
+                missing.push('image alt text');
+            const present = [];
+            if (details.inTitle)
+                present.push('title');
+            if (details.inDescription)
+                present.push('meta description');
+            if (details.inH1)
+                present.push('H1');
+            if (details.inUrl)
+                present.push('URL');
+            if (details.inFirstParagraph)
+                present.push('first paragraph');
+            if (details.inAltText)
+                present.push('alt text');
+            if (score <= 2) {
+                return createResult({ id: 'keyword-consistency', name: 'Keyword Consistency', category: 'content', severity: 'warning' }, 'fail', `Low keyword consistency (${score}/${maxScore}): "${ctx.mainKeyword}" missing from most key locations`, {
+                    value: score,
+                    recommendation: `Add "${ctx.mainKeyword}" to: ${missing.join(', ')}`,
+                    evidence: {
+                        found: present.length > 0 ? `Found in: ${present.join(', ')}` : 'Not found in any key location',
+                        expected: 'Keyword should appear in at least 4-5 of: title, description, H1, URL, first paragraph, image alt',
+                        impact: 'Consistent keyword placement signals topical relevance to search engines.',
+                    },
+                });
+            }
+            if (score <= 4) {
+                return createResult({ id: 'keyword-consistency', name: 'Keyword Consistency', category: 'content', severity: 'info' }, 'warn', `Moderate keyword consistency (${score}/${maxScore}): "${ctx.mainKeyword}" missing from some locations`, {
+                    value: score,
+                    recommendation: `Consider adding "${ctx.mainKeyword}" to: ${missing.join(', ')}`,
+                    evidence: {
+                        found: `Found in: ${present.join(', ')}`,
+                        expected: 'Keyword should appear in at least 5-6 key locations for optimal SEO',
+                    },
+                });
+            }
+            return createResult({ id: 'keyword-consistency', name: 'Keyword Consistency', category: 'content', severity: 'info' }, 'pass', `Excellent keyword consistency (${score}/${maxScore}): "${ctx.mainKeyword}" found in ${present.join(', ')}`, { value: score });
+        },
+    },
+    {
+        id: 'keyword-in-first-paragraph',
+        name: 'Keyword in First Paragraph',
+        category: 'content',
+        severity: 'info',
+        description: 'Including the main keyword in the first paragraph helps establish topic relevance.',
+        check: (ctx) => {
+            if (!ctx.topKeywords || ctx.topKeywords.length === 0) {
+                return createResult({ id: 'keyword-in-first-paragraph', name: 'Keyword in First Paragraph', category: 'content', severity: 'info' }, 'info', 'Not applicable (no keyword data available)', { recommendation: 'This rule checks first paragraph for keywords when keyword data is available' });
+            }
+            if (ctx.keywordsInFirstParagraph === undefined) {
+                return createResult({ id: 'keyword-in-first-paragraph', name: 'Keyword in First Paragraph', category: 'content', severity: 'info' }, 'info', 'Not applicable (first paragraph keyword check not performed)', { recommendation: 'This rule checks for keywords in first paragraph when data is available' });
+            }
+            const mainKeyword = ctx.mainKeyword || ctx.topKeywords[0];
+            if (!ctx.keywordsInFirstParagraph) {
+                return createResult({ id: 'keyword-in-first-paragraph', name: 'Keyword in First Paragraph', category: 'content', severity: 'info' }, 'warn', 'Main keyword not found in first paragraph', {
+                    recommendation: `Include "${mainKeyword}" naturally in your opening paragraph to establish topic relevance.`,
+                    evidence: {
+                        expected: 'Main keyword should appear in the first 100 words',
+                        impact: 'Early keyword placement signals the main topic to search engines and readers.',
+                    },
+                });
+            }
+            return createResult({ id: 'keyword-in-first-paragraph', name: 'Keyword in First Paragraph', category: 'content', severity: 'info' }, 'pass', 'Keyword found in first paragraph');
+        },
+    },
+    {
+        id: 'keyword-in-image-alt',
+        name: 'Keyword in Image Alt Text',
+        category: 'content',
+        severity: 'info',
+        description: 'At least one image should have alt text containing the main keyword.',
+        check: (ctx) => {
+            if (!ctx.topKeywords || ctx.topKeywords.length === 0) {
+                return createResult({ id: 'keyword-in-image-alt', name: 'Keyword in Image Alt Text', category: 'content', severity: 'info' }, 'info', 'Not applicable (no keyword data available)', { recommendation: 'This rule checks image alt text for keywords when keyword data is available' });
+            }
+            if (ctx.keywordsInAltText === undefined) {
+                return createResult({ id: 'keyword-in-image-alt', name: 'Keyword in Image Alt Text', category: 'content', severity: 'info' }, 'info', 'Not applicable (alt text keyword check not performed)', { recommendation: 'This rule checks for keywords in image alt text when data is available' });
+            }
+            if (ctx.totalImages === 0) {
+                return createResult({ id: 'keyword-in-image-alt', name: 'Keyword in Image Alt Text', category: 'content', severity: 'info' }, 'info', 'Not applicable (no images on page)', { recommendation: 'This rule checks image alt text for keywords when images are present' });
+            }
+            const mainKeyword = ctx.mainKeyword || ctx.topKeywords[0];
+            if (!ctx.keywordsInAltText) {
+                return createResult({ id: 'keyword-in-image-alt', name: 'Keyword in Image Alt', category: 'content', severity: 'info' }, 'warn', 'Main keyword not found in any image alt text', {
+                    recommendation: `Include "${mainKeyword}" naturally in at least one image alt attribute.`,
+                    evidence: {
+                        expected: 'At least one image alt should contain the target keyword',
+                        impact: 'Image alt text contributes to keyword relevance and helps with image search rankings.',
+                    },
+                });
             }
-            return null;
+            return createResult({ id: 'keyword-in-image-alt', name: 'Keyword in Image Alt', category: 'content', severity: 'info' }, 'pass', 'Keyword found in image alt text');
         },
     },
 ];