qualia-framework 2.6.0 → 3.2.0

package/framework/skills/seo-master/references/structured-data.md

@@ -1,609 +0,0 @@
-# Structured Data Templates (JSON-LD)
-
-Complete, validated JSON-LD templates for every common schema type. Copy and adapt these — fill in bracketed values with real data from the page.
-
-## Table of Contents
-
-1. [Organization](#organization)
-2. [WebSite with SearchAction](#website-with-searchaction)
-3. [LocalBusiness](#localbusiness)
-4. [Service](#service)
-5. [Product](#product)
-6. [Article / BlogPosting](#article--blogposting)
-7. [FAQPage](#faqpage)
-8. [HowTo](#howto)
-9. [BreadcrumbList](#breadcrumblist)
-10. [Person](#person)
-11. [Event](#event)
-12. [VideoObject](#videoobject)
-13. [SoftwareApplication](#softwareapplication)
-14. [ContactPoint](#contactpoint)
-15. [AggregateRating / Review](#aggregaterating--review)
-16. [Course](#course)
-17. [Recipe](#recipe)
-18. [JobPosting](#jobposting)
-
----
-
-## Organization
-
-Use on: Homepage, About page
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "Organization",
-  "name": "[Company Name]",
-  "url": "[https://example.com]",
-  "logo": "[https://example.com/logo.png]",
-  "description": "[Brief company description]",
-  "foundingDate": "[YYYY]",
-  "founder": {
-    "@type": "Person",
-    "name": "[Founder Name]"
-  },
-  "address": {
-    "@type": "PostalAddress",
-    "streetAddress": "[Street]",
-    "addressLocality": "[City]",
-    "addressRegion": "[State/Region]",
-    "postalCode": "[Postal Code]",
-    "addressCountry": "[Country Code]"
-  },
-  "contactPoint": {
-    "@type": "ContactPoint",
-    "telephone": "[+1-xxx-xxx-xxxx]",
-    "contactType": "customer service",
-    "email": "[email@example.com]"
-  },
-  "sameAs": [
-    "[https://linkedin.com/company/xxx]",
-    "[https://twitter.com/xxx]",
-    "[https://github.com/xxx]"
-  ]
-}
-```
-
-## WebSite with SearchAction
-
-Use on: Homepage (enables sitelinks search box in Google)
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "WebSite",
-  "name": "[Site Name]",
-  "url": "[https://example.com]",
-  "potentialAction": {
-    "@type": "SearchAction",
-    "target": {
-      "@type": "EntryPoint",
-      "urlTemplate": "[https://example.com/search?q={search_term_string}]"
-    },
-    "query-input": "required name=search_term_string"
-  }
-}
-```
-
-## LocalBusiness
-
-Use on: Homepage, Contact page (for businesses with physical locations)
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "LocalBusiness",
-  "name": "[Business Name]",
-  "url": "[https://example.com]",
-  "telephone": "[+1-xxx-xxx-xxxx]",
-  "email": "[email@example.com]",
-  "address": {
-    "@type": "PostalAddress",
-    "streetAddress": "[Street Address]",
-    "addressLocality": "[City]",
-    "addressRegion": "[State/Region]",
-    "postalCode": "[Postal Code]",
-    "addressCountry": "[Country Code]"
-  },
-  "geo": {
-    "@type": "GeoCoordinates",
-    "latitude": "[XX.XXXXX]",
-    "longitude": "[XX.XXXXX]"
-  },
-  "openingHoursSpecification": [
-    {
-      "@type": "OpeningHoursSpecification",
-      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
-      "opens": "09:00",
-      "closes": "17:00"
-    }
-  ],
-  "priceRange": "[$$ or description]",
-  "image": "[https://example.com/storefront.jpg]",
-  "sameAs": ["[social media URLs]"]
-}
-```
-
-## Service
-
-Use on: Service/offering pages
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "Service",
-  "name": "[Service Name]",
-  "description": "[Service description, 150-300 chars]",
-  "provider": {
-    "@type": "Organization",
-    "name": "[Company Name]",
-    "url": "[https://example.com]"
-  },
-  "serviceType": "[Category of service]",
-  "areaServed": {
-    "@type": "Place",
-    "name": "[City, Country or worldwide]"
-  },
-  "hasOfferCatalog": {
-    "@type": "OfferCatalog",
-    "name": "[Catalog Name]",
-    "itemListElement": [
-      {
-        "@type": "Offer",
-        "itemOffered": {
-          "@type": "Service",
-          "name": "[Sub-service Name]",
-          "description": "[Brief description]"
-        }
-      }
-    ]
-  }
-}
-```
-
-## Product
-
-Use on: Product pages, e-commerce
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "Product",
-  "name": "[Product Name]",
-  "description": "[Product description]",
-  "image": ["[https://example.com/product1.jpg]"],
-  "sku": "[SKU]",
-  "brand": {
-    "@type": "Brand",
-    "name": "[Brand Name]"
-  },
-  "offers": {
-    "@type": "Offer",
-    "url": "[https://example.com/product]",
-    "priceCurrency": "[USD]",
-    "price": "[29.99]",
-    "availability": "https://schema.org/InStock",
-    "seller": {
-      "@type": "Organization",
-      "name": "[Seller Name]"
-    }
-  },
-  "aggregateRating": {
-    "@type": "AggregateRating",
-    "ratingValue": "[4.5]",
-    "reviewCount": "[89]"
-  }
-}
-```
-
-## Article / BlogPosting
-
-Use on: Blog posts, articles, news
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "BlogPosting",
-  "headline": "[Article Title — max 110 chars]",
-  "description": "[Article description — 150-160 chars]",
-  "image": "[https://example.com/article-image.jpg]",
-  "datePublished": "[YYYY-MM-DD]",
-  "dateModified": "[YYYY-MM-DD]",
-  "author": {
-    "@type": "Person",
-    "name": "[Author Name]",
-    "url": "[https://example.com/about]"
-  },
-  "publisher": {
-    "@type": "Organization",
-    "name": "[Publisher Name]",
-    "logo": {
-      "@type": "ImageObject",
-      "url": "[https://example.com/logo.png]"
-    }
-  },
-  "mainEntityOfPage": {
-    "@type": "WebPage",
-    "@id": "[https://example.com/blog/slug]"
-  },
-  "wordCount": "[1500]",
-  "keywords": "[keyword1, keyword2, keyword3]"
-}
-```
-
-## FAQPage
-
-Use on: Any page with FAQ section
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "FAQPage",
-  "mainEntity": [
-    {
-      "@type": "Question",
-      "name": "[Question text?]",
-      "acceptedAnswer": {
-        "@type": "Answer",
-        "text": "[Answer text. Can include <a href='url'>links</a> in HTML.]"
-      }
-    },
-    {
-      "@type": "Question",
-      "name": "[Another question?]",
-      "acceptedAnswer": {
-        "@type": "Answer",
-        "text": "[Another answer.]"
-      }
-    }
-  ]
-}
-```
-
-## HowTo
-
-Use on: Tutorial or process pages
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "HowTo",
-  "name": "[How to Do X]",
-  "description": "[Brief description of the process]",
-  "totalTime": "PT[X]M",
-  "estimatedCost": {
-    "@type": "MonetaryAmount",
-    "currency": "USD",
-    "value": "[0 or cost]"
-  },
-  "step": [
-    {
-      "@type": "HowToStep",
-      "name": "[Step 1 Title]",
-      "text": "[Step 1 description]",
-      "url": "[https://example.com/guide#step1]",
-      "image": "[https://example.com/step1.jpg]"
-    },
-    {
-      "@type": "HowToStep",
-      "name": "[Step 2 Title]",
-      "text": "[Step 2 description]"
-    }
-  ]
-}
-```
-
-## BreadcrumbList
-
-Use on: All pages (helps Google understand site hierarchy)
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "BreadcrumbList",
-  "itemListElement": [
-    {
-      "@type": "ListItem",
-      "position": 1,
-      "name": "Home",
-      "item": "[https://example.com]"
-    },
-    {
-      "@type": "ListItem",
-      "position": 2,
-      "name": "[Category]",
-      "item": "[https://example.com/category]"
-    },
-    {
-      "@type": "ListItem",
-      "position": 3,
-      "name": "[Current Page]",
-      "item": "[https://example.com/category/page]"
-    }
-  ]
-}
-```
-
-## Person
-
-Use on: About page, team page, author pages
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "Person",
-  "name": "[Full Name]",
-  "jobTitle": "[Job Title]",
-  "worksFor": {
-    "@type": "Organization",
-    "name": "[Company Name]"
-  },
-  "url": "[https://example.com/about]",
-  "image": "[https://example.com/headshot.jpg]",
-  "sameAs": [
-    "[https://linkedin.com/in/xxx]",
-    "[https://twitter.com/xxx]"
-  ],
-  "knowsAbout": ["[Skill 1]", "[Skill 2]", "[Skill 3]"]
-}
-```
-
-## Event
-
-Use on: Event pages, webinar pages
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "Event",
-  "name": "[Event Name]",
-  "description": "[Event description]",
-  "startDate": "[YYYY-MM-DDTHH:MM:SS+00:00]",
-  "endDate": "[YYYY-MM-DDTHH:MM:SS+00:00]",
-  "eventStatus": "https://schema.org/EventScheduled",
-  "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
-  "location": {
-    "@type": "VirtualLocation",
-    "url": "[https://example.com/event]"
-  },
-  "organizer": {
-    "@type": "Organization",
-    "name": "[Organizer Name]",
-    "url": "[https://example.com]"
-  },
-  "offers": {
-    "@type": "Offer",
-    "price": "[0]",
-    "priceCurrency": "USD",
-    "availability": "https://schema.org/InStock",
-    "url": "[https://example.com/register]"
-  }
-}
-```
-
-## VideoObject
-
-Use on: Pages with embedded video content
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "VideoObject",
-  "name": "[Video Title]",
-  "description": "[Video description]",
-  "thumbnailUrl": "[https://example.com/thumbnail.jpg]",
-  "uploadDate": "[YYYY-MM-DD]",
-  "duration": "PT[X]M[Y]S",
-  "contentUrl": "[https://example.com/video.mp4]",
-  "embedUrl": "[https://youtube.com/embed/xxx]",
-  "publisher": {
-    "@type": "Organization",
-    "name": "[Publisher Name]",
-    "logo": {
-      "@type": "ImageObject",
-      "url": "[https://example.com/logo.png]"
-    }
-  }
-}
-```
-
-## SoftwareApplication
-
-Use on: SaaS product pages, app landing pages
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "SoftwareApplication",
-  "name": "[App Name]",
-  "description": "[App description]",
-  "applicationCategory": "BusinessApplication",
-  "operatingSystem": "Web",
-  "url": "[https://example.com]",
-  "offers": {
-    "@type": "Offer",
-    "price": "[0]",
-    "priceCurrency": "USD"
-  },
-  "aggregateRating": {
-    "@type": "AggregateRating",
-    "ratingValue": "[4.5]",
-    "ratingCount": "[100]"
-  }
-}
-```
-
-## ContactPoint
-
-Use alongside Organization schema
-
-```json
-{
-  "@type": "ContactPoint",
-  "telephone": "[+1-xxx-xxx-xxxx]",
-  "contactType": "customer service",
-  "email": "[email@example.com]",
-  "availableLanguage": ["English", "Arabic"],
-  "contactOption": "TollFree",
-  "areaServed": "[Country or region]"
-}
-```
-
-## AggregateRating / Review
-
-Nest inside Product, LocalBusiness, or Organization
-
-```json
-{
-  "aggregateRating": {
-    "@type": "AggregateRating",
-    "ratingValue": "[4.8]",
-    "bestRating": "5",
-    "worstRating": "1",
-    "ratingCount": "[150]",
-    "reviewCount": "[45]"
-  },
-  "review": [
-    {
-      "@type": "Review",
-      "author": {
-        "@type": "Person",
-        "name": "[Reviewer Name]"
-      },
-      "datePublished": "[YYYY-MM-DD]",
-      "reviewRating": {
-        "@type": "Rating",
-        "ratingValue": "[5]"
-      },
-      "reviewBody": "[Review text]"
-    }
-  ]
-}
-```
-
-## Course
-
-Use on: Course/training pages
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "Course",
-  "name": "[Course Title]",
-  "description": "[Course description]",
-  "provider": {
-    "@type": "Organization",
-    "name": "[Provider Name]",
-    "url": "[https://example.com]"
-  },
-  "courseCode": "[COURSE-101]",
-  "hasCourseInstance": {
-    "@type": "CourseInstance",
-    "courseMode": "online",
-    "courseSchedule": {
-      "@type": "Schedule",
-      "repeatFrequency": "P1W"
-    }
-  }
-}
-```
-
-## Recipe
-
-Use on: Recipe pages
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "Recipe",
-  "name": "[Recipe Name]",
-  "description": "[Recipe description]",
-  "image": ["[https://example.com/dish.jpg]"],
-  "author": {
-    "@type": "Person",
-    "name": "[Chef Name]"
-  },
-  "datePublished": "[YYYY-MM-DD]",
-  "prepTime": "PT[X]M",
-  "cookTime": "PT[X]M",
-  "totalTime": "PT[X]M",
-  "recipeYield": "[4 servings]",
-  "recipeCategory": "[Dinner]",
-  "recipeCuisine": "[Italian]",
-  "recipeIngredient": [
-    "[2 cups flour]",
-    "[1 cup sugar]"
-  ],
-  "recipeInstructions": [
-    {
-      "@type": "HowToStep",
-      "text": "[Step 1 instructions]"
-    }
-  ],
-  "nutrition": {
-    "@type": "NutritionInformation",
-    "calories": "[250 calories]"
-  }
-}
-```
-
-## JobPosting
-
-Use on: Career/job listing pages
-
-```json
-{
-  "@context": "https://schema.org",
-  "@type": "JobPosting",
-  "title": "[Job Title]",
-  "description": "[Full job description in HTML]",
-  "datePosted": "[YYYY-MM-DD]",
-  "validThrough": "[YYYY-MM-DD]",
-  "employmentType": "FULL_TIME",
-  "hiringOrganization": {
-    "@type": "Organization",
-    "name": "[Company Name]",
-    "sameAs": "[https://example.com]",
-    "logo": "[https://example.com/logo.png]"
-  },
-  "jobLocation": {
-    "@type": "Place",
-    "address": {
-      "@type": "PostalAddress",
-      "addressLocality": "[City]",
-      "addressRegion": "[State]",
-      "addressCountry": "[Country]"
-    }
-  },
-  "baseSalary": {
-    "@type": "MonetaryAmount",
-    "currency": "USD",
-    "value": {
-      "@type": "QuantitativeValue",
-      "minValue": "[50000]",
-      "maxValue": "[80000]",
-      "unitText": "YEAR"
-    }
-  },
-  "applicantLocationRequirements": {
-    "@type": "Country",
-    "name": "[Country]"
-  },
-  "jobLocationType": "TELECOMMUTE"
-}
-```
-
----
-
-## Validation Rules
-
-When generating or reviewing structured data, verify:
-
-1. **@context** is exactly `"https://schema.org"` (not http, not schema.org without protocol)
-2. **Required fields** are present per type (Google's rich result requirements)
-3. **No invisible content** — structured data must match what users see on the page
-4. **Valid URLs** — all url/image fields use absolute HTTPS URLs
-5. **Valid dates** — ISO 8601 format (YYYY-MM-DD or full datetime)
-6. **No deprecated types** — avoid types Google has dropped support for
-7. **Nesting** — prefer @type nesting over flat @id references for simplicity
-8. **One script per type** — use separate `<script type="application/ld+json">` blocks for unrelated types