postemi 1.0.0 → 1.1.0

package/skills/postemi-templates/reference/index.md

@@ -0,0 +1,251 @@
+<!-- Generated by scripts/sync-templates.mjs from the Postemi app's template library (en.ts, catalog.ts). Do not edit by hand: change the app, then run the script again. -->
+
+# Template index
+
+149 templates in 12 groups, the same ones the Postemi composer shows under Templates. 101 of them are hooks (the 7 hook groups). A template can sit in more than one group.
+
+Pick from this list, then open the group file for the full text.
+
+| Group | File | Templates | What it is for |
+|---|---|---|---|
+| Everyday posts | [everyday.md](./everyday.md) | 8 | Simple starters for any channel: news, tips, stories and reminders. |
+| Product launch | [launch.md](./launch.md) | 9 | Announce, explain and celebrate what you build. |
+| LinkedIn | [linkedin.md](./linkedin.md) | 30 | Post types for founders: building in public, stories, lessons and more. |
+| X | [x.md](./x.md) | 10 | Short formats that work on X: takes, lists, polls and how-tos. |
+| Lessons and stories | [hook-stories.md](./hook-stories.md) | 17 | Hooks built on your own path: then and now, turning points and lessons. |
+| Contrarian takes | [hook-contrarian.md](./hook-contrarian.md) | 14 | Push back on what everyone believes, and say what works instead. |
+| Frameworks and how-to | [hook-how-to.md](./hook-how-to.md) | 16 | Steps, frameworks and tips people can use the same day. |
+| Lists and tools | [hook-lists.md](./hook-lists.md) | 12 | Tools, resources and people worth saving, one line each. |
+| Books and learning | [hook-learning.md](./hook-learning.md) | 17 | Books, quotes, courses and reading lists, boiled down to a post. |
+| Habits and growth | [hook-growth.md](./hook-growth.md) | 13 | Benefits, habits and goals that make people want to begin. |
+| Problems and questions | [hook-talk.md](./hook-talk.md) | 12 | Name a problem, ask a question and get people talking. |
+| Conversation starters | [engagement.md](./engagement.md) | 11 | Questions, polls and prompts that get people to reply. |
+
+## Everyday posts ([everyday.md](./everyday.md))
+
+| Id | Title | Network | Use it when |
+|---|---|---|---|
+| `launch` | Product launch | any network | Announce something new: what it is, who it helps and where to get it. |
+| `behindScenes` | Behind the scenes | any network | Show the people and the work that usually stay out of sight. |
+| `quickTip` | Quick tip | any network | Teach one small thing people can use today. |
+| `weeklyRoundup` | Weekly roundup | any network | Gather the week's news, links or wins in one post. |
+| `customerStory` | Customer story | any network | Let a customer tell, in their own words, what changed for them. |
+| `eventReminder` | Event reminder | any network | Remind people of the date, the time and how to join. |
+| `question` | Question for your audience | any network | Start a conversation and hear what people think. |
+| `milestone` | Milestone thank you | any network | Mark a milestone and thank the people who got you there. |
+
+## Product launch ([launch.md](./launch.md))
+
+| Id | Title | Network | Use it when |
+|---|---|---|---|
+| `launch` | Product launch | any network | Announce something new: what it is, who it helps and where to get it. |
+| `liFeature` | Feature announcement | LinkedIn | Skip the plain announcement. Show what the new feature makes possible. |
+| `liBuiltWrong` | The plan we changed | LinkedIn | Share a decision you turned around. It shows you listen before you build. |
+| `liSaidNo` | A request we said no to | LinkedIn | Explaining a no makes people trust your yes. |
+| `liMetric` | A number we learned from | LinkedIn | A real number says more than a vague claim about growth. |
+| `liOrigin` | Why I started this | LinkedIn | Tell your origin story every few months. New followers have not heard it yet. |
+| `customerStory` | Customer story | any network | Let a customer tell, in their own words, what changed for them. |
+| `eventReminder` | Event reminder | any network | Remind people of the date, the time and how to join. |
+| `milestone` | Milestone thank you | any network | Mark a milestone and thank the people who got you there. |
+
+## LinkedIn ([linkedin.md](./linkedin.md))
+
+| Id | Title | Network | Use it when |
+|---|---|---|---|
+| `liFeature` | Feature announcement | LinkedIn | Skip the plain announcement. Show what the new feature makes possible. |
+| `liBuiltWrong` | The plan we changed | LinkedIn | Share a decision you turned around. It shows you listen before you build. |
+| `liSaidNo` | A request we said no to | LinkedIn | Explaining a no makes people trust your yes. |
+| `liMetric` | A number we learned from | LinkedIn | A real number says more than a vague claim about growth. |
+| `liStack` | Our tool stack | LinkedIn | People like to see how a company really runs, tool by tool. |
+| `liOrigin` | Why I started this | LinkedIn | Tell your origin story every few months. New followers have not heard it yet. |
+| `liMistake` | A mistake that cost me | LinkedIn | Owning a mistake builds trust faster than a perfect record. |
+| `liRoutine` | My daily routine | LinkedIn | Other founders are curious how you keep going. |
+| `liIgnoredAdvice` | Advice I ignored | LinkedIn | Everyone has a piece of advice they wish they had taken. |
+| `liHotTake` | Unpopular opinion | LinkedIn | Take a clear stand, then invite the debate. Safe posts get scrolled past. |
+| `liTrend` | Take on a trend | LinkedIn | Comment on what your industry is talking about this week. |
+| `liExplainer` | How it really works | LinkedIn | Explain something insiders know and outsiders get wrong. |
+| `liPrediction` | A prediction | LinkedIn | A bold forecast gets people talking. Be ready to be wrong. |
+| `liCompare` | A versus B | LinkedIn | Compare two approaches and say when each one fits. |
+| `liLearnedFrom` | What another company gets right | LinkedIn | Study a company people respect and pull out a lesson others can use. |
+| `liWelcome` | Welcome a new hire | LinkedIn | Celebrate who joins. They share it, and more people see it. |
+| `liTeamWin` | A team win | LinkedIn | Put the spotlight on your team, not on yourself. |
+| `liHiring` | How we hire | LinkedIn | Explain what you look for when you build a team. |
+| `liDayInLife` | A day with us | LinkedIn | Show what working with you really looks like. |
+| `liValues` | A value in action | LinkedIn | Do not list your values. Show one at work. |
+| `liFramework` | A framework I use | LinkedIn | Give people a mental model they can use the same day. |
+| `liRecommend` | A book or podcast that changed my mind | LinkedIn | A recommendation with the reason beats a plain list. |
+| `liTellMyself` | What I would tell my younger self | LinkedIn | A classic format, because it keeps working. |
+| `liCounterintuitive` | A counterintuitive lesson | LinkedIn | Question the usual advice, and give the reason. |
+| `liResource` | A resource to share | LinkedIn | Give away something useful, and people come back for more. |
+| `liQuestion` | Ask a question | LinkedIn | Simple, as long as you ask something people want to answer. |
+| `liOpinionPrompt` | Ask for hot takes | LinkedIn | Invite others to share their unpopular opinions, and go first. |
+| `liPoll` | A poll | LinkedIn | Polls make it easy to take part. Use them now and then, not every week. |
+| `liScenario` | What would you do? | LinkedIn | Share a real dilemma and let people weigh in. |
+| `liThanks` | Say thank you | LinkedIn | Thank someone who helped. They reply, and their network sees it. |
+
+## X ([x.md](./x.md))
+
+| Id | Title | Network | Use it when |
+|---|---|---|---|
+| `xDontNeed` | You need this, not that | X | Name something your audience thinks they need, then give your different take. |
+| `xBoldWhy` | Bold claim, then why | X | State something you believe, then back it up with the reason. |
+| `xToolList` | Tools and what they cost | X | A useful list for your audience. Adding the prices makes it even more useful. |
+| `xNotAbout` | It is not about X | X | Turn a common belief around and point at what really matters. |
+| `xHardTruth` | Hard truth | X | Say out loud what many people know but few say. |
+| `xCuratedThread` | Curated thread | X | Collect the best posts, accounts or links on one topic. Add one per post in the thread below. |
+| `xPoll` | Quick vote | X | Easy to join, and you learn what your audience thinks. |
+| `xOneWord` | Describe it in one word | X | An easy ask that gets a lot of replies. Good for reach, less so for authority. |
+| `xHowTo` | Step by step how-to | X | Turn something you do well into steps people can follow. |
+| `xMythReality` | Myth vs reality | X | Take a belief people hold and show what the evidence says. |
+
+## Lessons and stories ([hook-stories.md](./hook-stories.md))
+
+| Id | Title | Network | Use it when |
+|---|---|---|---|
+| `hThenNow` | Me then, me now | any network | A before and after that shows how far you have come. |
+| `hExpectedActual` | What I chased vs what matters | any network | Contrast what you thought you wanted with what really counts. |
+| `hZeroToNow` | From zero to now | any network | Lessons from going from beginner to where you are today. |
+| `hYearsLessons` | Lessons after years of doing it | any network | Hard-won lessons carry weight because they took time. |
+| `hTransformation` | Where I started | any network | An origin story with the struggles people recognise. |
+| `hHardYears` | What the hard years taught me | any network | Tell the tough stretch honestly, then share what it taught you. |
+| `hOldMistake` | A mistake I used to make | any network | One mistake and the reason behind it. Short and useful. |
+| `hStartOver` | If I started over | any network | Give beginners the plan you wish you had. |
+| `hFaster` | Faster every time | any network | Show progress through practice, then share your method. |
+| `hNeverStarted` | If I had never started | any network | Show what one decision gave you, and nudge others to begin. |
+| `hThousandHours` | A thousand hours in one post | any network | Condense a long self-taught journey into points people can use. |
+| `hWakeUp` | What gets me up in the morning | any network | Share what you love doing every day, and why. |
+| `hBestAdvice` | Advice from behind closed doors | any network | Pass on the advice people gave you in private. |
+| `hRealizations` | My biggest realisations | any network | A few things that clicked for you, plainly put. |
+| `hInsights` | Truths you learn with time | any network | Things only experience teaches, so others nod along. |
+| `hWeekendTest` | I tried something new | any network | You tested a new feature. Share what you found and how to use it. |
+| `hBrainstorm` | An idea from an odd place | any network | Share where a good idea came from, and the lesson in it. |
+
+## Contrarian takes ([hook-contrarian.md](./hook-contrarian.md))
+
+| Id | Title | Network | Use it when |
+|---|---|---|---|
+| `hMyths` | Things you have been told | any network | Call out common beliefs in your field and correct them. |
+| `hPeopleThink` | What people think vs what it is | any network | Contrast the outside view with how it really works. |
+| `hBeliefs` | What I believe that others do not | any network | A few contrarian views start a good debate. |
+| `hWrongFocus` | The wrong focus | any network | Name what most people focus on, and what to focus on instead. |
+| `hStopTrying` | Stop trying to | any network | Tell people what to drop, and the one thing to do instead. |
+| `hOpposite` | Do it the other way round | any network | Flip the usual order and explain why it works better. |
+| `hNoHacks` | Hacks that are not hacks | any network | Skip the shortcuts and show the plain basics. |
+| `hSimplerThanItLooks` | Simpler than it looks | any network | Show that a goal takes a few plain actions, not talent. |
+| `hHardChoices` | Choose the hard thing | any network | Blunt advice: the harder choice now pays off later. |
+| `hTopOnePercent` | Views few people hold | any network | Share the uncommon views that changed how you work. |
+| `hToughLeaders` | Why good leaders start with hard calls | any network | Explain an unpopular leadership move from the inside. |
+| `hJobsVsKnowledge` | Years of learning in three minutes | any network | A job pays in money and costs years. Give the core in minutes. |
+| `hTenYearsInOne` | A decade's goal in one year | any network | Say the big goal is closer than people think, and show the route. |
+| `hHardSoftSkills` | Soft skills win | any network | Hard skills get you in. Show the soft skills that moved you up. |
+
+## Frameworks and how-to ([hook-how-to.md](./hook-how-to.md))
+
+| Id | Title | Network | Use it when |
+|---|---|---|---|
+| `hFrameworkSteps` | The framework I use | any network | Share the steps you follow every time. |
+| `hAnotherFramework` | A framework for a fast fix | any network | A short, repeatable way to solve one problem quickly. |
+| `hFiveSteps` | Five steps to make it | any network | A clear recipe for creating one thing, plus the secret. |
+| `hBeginnerPro` | Beginners vs pros | any network | Side by side: how beginners and experts do the same thing. |
+| `hGoodBad` | Good vs bad | any network | Two short lists make the difference easy to see. |
+| `hBasics` | Mostly the basics | any network | Show that most results come from a few simple habits. |
+| `hQuickExplain` | Explained in a minute | any network | Make a hard topic feel small: promise a short read and deliver. |
+| `hDoThis` | Do this, not that | any network | One tip: what to stop doing and what to do instead. |
+| `hAnotherTip` | One tip and why it works | any network | One proven tip with the reason behind it. |
+| `hMistakesFixes` | Mistakes and their fixes | any network | Name the common mistakes, then give an easy fix for each. |
+| `hMasterFaster` | Learn it in a fraction of the time | any network | Promise a shortcut to mastery and show the steps. |
+| `hTemplates101` | The templates I always use | any network | Show your track record, then share the repeatable templates behind it. |
+| `hMentalModel` | A mental model worth knowing | any network | Name one thinking tool and show how someone used it. |
+| `hPlaybook` | The first timer's playbook | any network | A step by step guide for people doing something for the first time. |
+| `hIdeaCheatSheet` | Never run out of ideas | any network | Give people a cheat sheet for finding ideas. |
+| `hStudyCreator` | How a fast grower did it | any network | Study someone who grew fast and break down their method. |
+
+## Lists and tools ([hook-lists.md](./hook-lists.md))
+
+| Id | Title | Network | Use it when |
+|---|---|---|---|
+| `hTools` | Best tools this year | any network | A short list of tools, one line each. |
+| `hFreeTools` | Free tools to get started | any network | Show that starting costs nothing, and the usual excuse is gone. |
+| `hFreeStack` | A business on free tools | any network | List the free tools behind a whole setup, and the excuses are gone. |
+| `hTopTools` | Top tools for one audience | any network | Tools picked for one group of people, with a line on each. |
+| `hTimeSavers` | Tools that save you time | any network | Anyone can waste time online. Show people how to win it back. |
+| `hHiddenFeatures` | Features nobody finds | any network | Show the useful parts of a tool most people never discover. |
+| `hResources` | Resources for beginners | any network | Save beginners the hours you spent searching. |
+| `hPeople` | People to follow | any network | Point your audience to voices worth following. |
+| `hPodcasts` | Podcasts worth your time | any network | A short list of shows that teach a topic well. |
+| `hCompanies` | Companies worth studying | any network | Point people to the companies whose beginnings teach the most. |
+| `hSkills` | Must-have skills | any network | List the skills that matter most in your field. |
+| `hData` | Surprising numbers | any network | Fresh data on a topic, and what it tells you. |
+
+## Books and learning ([hook-learning.md](./hook-learning.md))
+
+| Id | Title | Network | Use it when |
+|---|---|---|---|
+| `hBooks` | Books worth your time | any network | Most books on a topic repeat each other. Name the few that do not. |
+| `hBooksRead` | I read them so you do not have to | any network | You read a pile of books. Share the few that earned it. |
+| `hBestBooks` | The best books I have read | any network | Your all time favourites on one topic, and why they are a bargain. |
+| `hBookOfYear` | My book of the year | any network | Share the best book of your year through the lines that stuck. |
+| `hBookBreakdown` | One book, broken down | any network | Take one book and walk through its main method. |
+| `hBestsellerFramework` | The idea behind a bestseller | any network | Reveal the method a famous book was built on. |
+| `hClassicRoutine` | The routine from a classic | any network | Pull a practical routine out of an old, respected book. |
+| `hNoDegree` | Books instead of a degree | any network | Compare the cost of a degree with a short shelf of books. |
+| `hCuratedPosts` | The few articles worth reading | any network | Cut through the flood of content with a short reading list. |
+| `hCuratedThreads` | Where to start learning | any network | Open with a quote, then give beginners a place to start. |
+| `hSkillThreads` | A skill, not a gift | any network | Show that a prized ability can be learned, and where to learn it. |
+| `hCourseNotes` | Notes from a course | any network | Share the best lessons from a course by someone you admire. |
+| `hStudiedAdvice` | Years of advice in one post | any network | You studied one person's advice for years. Give people the summary. |
+| `hWritingAdvice` | Advice from someone who made it | any network | Pass on one stop and one start from a person who has done it. |
+| `hFavoriteQuotes` | Quotes I keep coming back to | any network | A handful of quotes on one topic that people want to save. |
+| `hTimelessQuote` | Advice that never gets old | any network | One quote that has stayed true for years. |
+| `hWallTips` | Tips for your wall | any network | Short rules people want to keep in sight. |
+
+## Habits and growth ([hook-growth.md](./hook-growth.md))
+
+| Id | Title | Network | Use it when |
+|---|---|---|---|
+| `hBenefits` | Why it is worth it | any network | Make the case for a habit or practice in one list. |
+| `hWaysBetter` | How it makes life better | any network | List what a habit or field gives you, and invite people in. |
+| `hUnexpectedWays` | Benefits nobody expects | any network | The surprising upsides people do not see coming. |
+| `hAnotherBenefit` | One more reason | any network | One benefit and why it matters. Short enough for any day. |
+| `hReasonsToStart` | Reasons to start | any network | Speak to people with a problem and give them reasons to begin. |
+| `hGoals` | Goals that put you ahead | any network | A few goals worth aiming for, and where they put you. |
+| `hHabitsBest` | Habits of the best | any network | What the best people in a field do every day. |
+| `hTinyHabits` | Tiny habits, big results | any network | Big results take time. Show the small daily steps that get there. |
+| `hTraits` | Traits of people I look up to | any network | What the people you admire in your field have in common. |
+| `hPracticeEverywhere` | Practise anywhere | any network | Odd places to practise a skill, so nobody waits for the perfect moment. |
+| `hEvenIf` | Even if you are starting late | any network | Take away the excuse and show the small steps anyone can take. |
+| `hSuccessStory` | The story behind a big result | any network | Tell how a person or company got where they are, twist included. |
+| `hQuietBuilder` | Built while nobody watched | any network | The story of something great that started quietly. |
+
+## Problems and questions ([hook-talk.md](./hook-talk.md))
+
+| Id | Title | Network | Use it when |
+|---|---|---|---|
+| `hExamples` | Best examples, add yours | any network | Share your favourites and ask people to add more. |
+| `hInventions` | The best inventions, add yours | any network | List the inventions you love in a field and ask for more. |
+| `hPeoplesChoice` | The people's picks | any network | Ask many people for favourites and share the results. |
+| `hHardQuestions` | Questions that are hard to answer | any network | Ask the questions your audience struggles with. |
+| `hMostAsked` | Questions I get asked most | any network | Answer the questions beginners always ask, for free. |
+| `hFourProblems` | Which problem is yours? | any network | Sort your audience's problems so each person finds theirs. |
+| `hStuck` | Feeling stuck? | any network | A short, calm nudge with one simple fix. |
+| `hQuickFixes` | Quick fixes for a problem | any network | Speak to a pain point and offer fixes people can try today. |
+| `hChallenges` | Challenges you will face | any network | Prepare people for the hard parts, and tell them it is worth it. |
+| `hCareerShortcuts` | Shortcuts for the early years | any network | Name the pain of starting out, then share what speeds it up. |
+| `hRuinYou` | Habits that hold you back | any network | Warn people about the habits that cost them most. |
+| `hBeginnerMistakes` | Beginner mistakes to skip | any network | Save beginners the trouble you went through. |
+
+## Conversation starters ([engagement.md](./engagement.md))
+
+| Id | Title | Network | Use it when |
+|---|---|---|---|
+| `question` | Question for your audience | any network | Start a conversation and hear what people think. |
+| `liQuestion` | Ask a question | LinkedIn | Simple, as long as you ask something people want to answer. |
+| `liOpinionPrompt` | Ask for hot takes | LinkedIn | Invite others to share their unpopular opinions, and go first. |
+| `liPoll` | A poll | LinkedIn | Polls make it easy to take part. Use them now and then, not every week. |
+| `liScenario` | What would you do? | LinkedIn | Share a real dilemma and let people weigh in. |
+| `liThanks` | Say thank you | LinkedIn | Thank someone who helped. They reply, and their network sees it. |
+| `xPoll` | Quick vote | X | Easy to join, and you learn what your audience thinks. |
+| `xOneWord` | Describe it in one word | X | An easy ask that gets a lot of replies. Good for reach, less so for authority. |
+| `hExamples` | Best examples, add yours | any network | Share your favourites and ask people to add more. |
+| `hHardQuestions` | Questions that are hard to answer | any network | Ask the questions your audience struggles with. |
+| `hFourProblems` | Which problem is yours? | any network | Sort your audience's problems so each person finds theirs. |

package/skills/postemi-templates/reference/launch.md

@@ -0,0 +1,145 @@
+<!-- Generated by scripts/sync-templates.mjs from the Postemi app's template library (en.ts, catalog.ts). Do not edit by hand: change the app, then run the script again. -->
+
+# Product launch
+
+Announce, explain and celebrate what you build.
+
+9 templates. Square brackets are placeholders: replace every one before you post.
+
+## Product launch (`launch`)
+
+- Network: any network
+- Use it when: Announce something new: what it is, who it helps and where to get it.
+
+```text
+It is here: [product name].
+
+[One sentence on what it does and who it is for.]
+
+What you get:
+• [benefit one]
+• [benefit two]
+• [benefit three]
+
+[Where to get it, or a link]
+```
+
+## Feature announcement (`liFeature`)
+
+- Network: LinkedIn
+- Use it when: Skip the plain announcement. Show what the new feature makes possible.
+
+```text
+We just shipped [feature].
+
+It took us [time], longer than we planned. The reason: [the part that turned out harder than it looked].
+
+What you can do now: [what it makes possible].
+
+What we learned building it: [one lesson].
+```
+
+## The plan we changed (`liBuiltWrong`)
+
+- Network: LinkedIn
+- Use it when: Share a decision you turned around. It shows you listen before you build.
+
+```text
+We were about to build [feature].
+
+Then we talked to [number] customers. [What they told us].
+
+So we built [what you built] instead.
+
+What changed our mind: [the moment or the data].
+```
+
+## A request we said no to (`liSaidNo`)
+
+- Network: LinkedIn
+- Use it when: Explaining a no makes people trust your yes.
+
+```text
+A customer asked us for [feature] this week. We said no.
+
+Not because it is a bad idea, but because [your reason].
+
+What we are doing instead: [your alternative].
+
+Would you have made the same call?
+```
+
+## A number we learned from (`liMetric`)
+
+- Network: LinkedIn
+- Use it when: A real number says more than a vague claim about growth.
+
+```text
+[number] [customers, users or orders] [what happened] last month.
+
+We looked at every single one. The main reason: [reason].
+
+So this month we are [what you are changing].
+
+I will share how it goes.
+```
+
+## Why I started this (`liOrigin`)
+
+- Network: LinkedIn
+- Use it when: Tell your origin story every few months. New followers have not heard it yet.
+
+```text
+[number] years ago I was [your situation].
+
+I kept asking myself why nobody had built [the thing you missed].
+
+So I started [company].
+
+Today [where you are now]. What has not changed: [the reason you still do it].
+```
+
+## Customer story (`customerStory`)
+
+- Network: any network
+- Use it when: Let a customer tell, in their own words, what changed for them.
+
+```text
+“[A short quote from the customer.]”
+
+[Customer name] came to us because [their problem]. With [product or service] they now [the result, with a number if you have one].
+
+Thank you for trusting us, [first name].
+[Link to the full story]
+```
+
+## Event reminder (`eventReminder`)
+
+- Network: any network
+- Use it when: Remind people of the date, the time and how to join.
+
+```text
+Save the date: [event name]
+
+When: [day, date and time]
+Where: [place or link]
+
+[One line on what people get from it.]
+
+[How to sign up, and by when]
+```
+
+## Milestone thank you (`milestone`)
+
+- Network: any network
+- Use it when: Mark a milestone and thank the people who got you there.
+
+```text
+We just reached [milestone].
+
+That is thanks to you: [who helped, for example customers, readers or the team].
+
+[One memory or lesson from the way here.]
+
+Thank you. Next up: [what comes next].
+```