placementt-core 1.400.1094 → 1.400.1096

package/lib/featureMarketing.d.ts

@@ -1,5 +1,6 @@
 import { InstituteData } from "./typeDefinitions";
 import { ResolvedProducts } from "./productResolver";
+import { SurveyGroupScope } from "./surveys/types";
 /**
  * Feature marketing: the things a customer already pays for but has never set
  * up, and whether now is the time to tell them about one.
@@ -16,6 +17,12 @@ import { ResolvedProducts } from "./productResolver";
  * is onboarding's to chase (onboardingPathways.ts, state `yearMissing`).
  * Marketing pitches `unconfigured` and nothing else.
  *
+ * The exception is a yearly deliverable with no setup behind it, like the
+ * impact report: there "adopted" is this year's, because last year's is not
+ * the thing being offered, and a campaign per academic year is exactly the
+ * cadence wanted. Campaign ids carry the academic year, so it comes round
+ * again on its own.
+ *
  * It is deliberately pure. Adoption is judged from the institute document plus
  * a handful of counts the caller fetches, and each entry says which counts it
  * needs (`needs`) so the backend cron fetches nothing a feature does not ask
@@ -23,8 +30,15 @@ import { ResolvedProducts } from "./productResolver";
  * dashboard reads the campaign it is handed. Neither side works adoption out
  * for itself.
  */
+/**
+ * The switch for the whole engagement engine: the backend's weekly emails and
+ * the web app's homepage popup. Hardcoded on purpose. Nothing is sent and
+ * nothing is shown until this is true, and it is flipped in one place for both
+ * sides rather than deployed half at a time. Dry runs and Storybook ignore it.
+ */
+export declare const ENGAGEMENT_ENGINE_ENABLED = false;
 /** Every feature the engine can market. Stable keys: they name campaign documents. */
-export type FeatureMarketingKey = "wexCohort" | "alumni" | "leavers" | "aspirations" | "parents" | "skills" | "activities" | "careersLibrary" | "guidance" | "events" | "employerPortal";
+export type FeatureMarketingKey = "wexCohort" | "alumni" | "leavers" | "aspirations" | "parents" | "skills" | "activities" | "careersLibrary" | "guidance" | "events" | "employerPortal" | "impactReport";
 export declare const FEATURE_MARKETING_KEYS: FeatureMarketingKey[];
 /**
  * Counts a detector may need that are not on the institute document. The
@@ -47,6 +61,14 @@ export type FeatureMarketingCounts = {
     /** `users` where oId and lmiViews != null: students who have opened a job
      * profile in the careers library. */
     careersLibraryViewers?: number;
+    /** `placements` where oId. */
+    placements?: number;
+    /** `institutes` where trustLinks.{oId}.status or careersHubLinks.{oId}.status
+     * is approved: the schools under a trust or hub. */
+    schools?: number;
+    /** The scopes with at least one `surveyCycles` doc for the current academic
+     * year (see scopesWithCycles in the web app). */
+    surveyScopesThisYear?: SurveyGroupScope[];
 };
 export type FeatureMarketingCountKey = keyof FeatureMarketingCounts;
 export type FeatureMarketingContext = {
@@ -71,8 +93,13 @@ export type FeatureMarketingEntry = {
     /** The counts `adopted` reads. Anything not listed is not fetched. */
     needs: FeatureMarketingCountKey[];
     /** Whether this account has the feature at all. A feature nobody pays for
-     * is not marketed, and neither is one an account type cannot run. */
+     * is not marketed, and neither is one an account type cannot run. Reads
+     * products only, never counts: it decides which counts get fetched. */
     offered: (ctx: FeatureMarketingContext) => boolean;
+    /** Whether there is anything behind the pitch yet, for a feature that
+     * shows the school its own data. Consulted once offered; absent means
+     * always ready. */
+    ready?: (ctx: FeatureMarketingContext) => boolean;
     /** Whether it has been set up, from the database and nothing else. */
     adopted: (ctx: FeatureMarketingContext) => boolean;
     /** When it is worth pitching. Empty means any time. */
@@ -86,12 +113,22 @@ export type FeatureMarketingEntry = {
      * adopted. `BREVO_TEMPLATE_UNSET` means the template has not been made
      * yet and that touch is skipped, not sent blank. */
     templateIds: number[];
+    /** Days after the campaign starts that each touch goes out, when the
+     * default cadence does not fit. Index-matched to `templateIds`. */
+    touchDelaysDays?: number[];
 };
 /** Placeholder for a Brevo template that has not been created yet. */
 export declare const BREVO_TEMPLATE_UNSET = 0;
 /** Days after the campaign starts that each touch goes out. Index-matched to
  * `templateIds`; a feature with fewer templates just stops sooner. */
 export declare const FEATURE_MARKETING_TOUCH_DELAYS_DAYS: number[];
+/**
+ * The touch schedule for a feature: its own, or the default.
+ *
+ * @param {FeatureMarketingEntry} entry the feature.
+ * @return {number[]} days after the campaign start for each touch.
+ */
+export declare const featureTouchDelays: (entry: FeatureMarketingEntry) => number[];
 /**
  * Whether a date falls inside any of a feature's seasons.
  *
@@ -125,7 +162,9 @@ export type FeatureAdoption = {
     offered: boolean;
     adopted: boolean;
     inSeason: boolean;
-    /** Offered, not adopted and in season: a campaign could start today. */
+    /** Offered and, where the feature asks, with data behind it. */
+    ready: boolean;
+    /** Offered, ready, not adopted and in season: a campaign could start today. */
     candidate: boolean;
 };
 /**

package/lib/featureMarketing.js

@@ -1,16 +1,61 @@
 "use strict";
 Object.defineProperty(exports, "__esModule", { value: true });
-exports.featureMarketingCandidates = exports.evaluateFeatureAdoption = exports.featureMarketingCountsNeeded = exports.FEATURE_MARKETING_BY_KEY = exports.FEATURE_MARKETING = exports.inFeatureMarketingSeason = exports.FEATURE_MARKETING_TOUCH_DELAYS_DAYS = exports.BREVO_TEMPLATE_UNSET = exports.FEATURE_MARKETING_KEYS = void 0;
+exports.featureMarketingCandidates = exports.evaluateFeatureAdoption = exports.featureMarketingCountsNeeded = exports.FEATURE_MARKETING_BY_KEY = exports.FEATURE_MARKETING = exports.inFeatureMarketingSeason = exports.featureTouchDelays = exports.FEATURE_MARKETING_TOUCH_DELAYS_DAYS = exports.BREVO_TEMPLATE_UNSET = exports.FEATURE_MARKETING_KEYS = exports.ENGAGEMENT_ENGINE_ENABLED = void 0;
 const activityLogging_1 = require("./activityLogging");
+const schedule_1 = require("./surveys/schedule");
+/**
+ * Feature marketing: the things a customer already pays for but has never set
+ * up, and whether now is the time to tell them about one.
+ *
+ * Every feature has a wizard behind a tab that nobody finds, and the way a
+ * school learns it exists is an email in the right month with a card on the
+ * dashboard that says the same thing. This module is the registry those two
+ * surfaces share, and the detectors that decide "set up" from the database
+ * rather than from whether anyone opened the last email.
+ *
+ * "Adopted" means ever set up, never "built for this year". A school whose
+ * aspiration surveys ran last year and are not built for this one is not a
+ * marketing prospect, it is a school with a yearly step outstanding, and that
+ * is onboarding's to chase (onboardingPathways.ts, state `yearMissing`).
+ * Marketing pitches `unconfigured` and nothing else.
+ *
+ * The exception is a yearly deliverable with no setup behind it, like the
+ * impact report: there "adopted" is this year's, because last year's is not
+ * the thing being offered, and a campaign per academic year is exactly the
+ * cadence wanted. Campaign ids carry the academic year, so it comes round
+ * again on its own.
+ *
+ * It is deliberately pure. Adoption is judged from the institute document plus
+ * a handful of counts the caller fetches, and each entry says which counts it
+ * needs (`needs`) so the backend cron fetches nothing a feature does not ask
+ * for. Campaign state, cooling-off and sending live in the backend; the
+ * dashboard reads the campaign it is handed. Neither side works adoption out
+ * for itself.
+ */
+/**
+ * The switch for the whole engagement engine: the backend's weekly emails and
+ * the web app's homepage popup. Hardcoded on purpose. Nothing is sent and
+ * nothing is shown until this is true, and it is flipped in one place for both
+ * sides rather than deployed half at a time. Dry runs and Storybook ignore it.
+ */
+exports.ENGAGEMENT_ENGINE_ENABLED = false;
 exports.FEATURE_MARKETING_KEYS = [
     "wexCohort", "alumni", "leavers", "aspirations", "parents", "skills",
-    "activities", "careersLibrary", "guidance", "events", "employerPortal",
+    "activities", "careersLibrary", "guidance", "events", "employerPortal", "impactReport",
 ];
 /** Placeholder for a Brevo template that has not been created yet. */
 exports.BREVO_TEMPLATE_UNSET = 0;
 /** Days after the campaign starts that each touch goes out. Index-matched to
  * `templateIds`; a feature with fewer templates just stops sooner. */
 exports.FEATURE_MARKETING_TOUCH_DELAYS_DAYS = [0, 7, 21];
+/**
+ * The touch schedule for a feature: its own, or the default.
+ *
+ * @param {FeatureMarketingEntry} entry the feature.
+ * @return {number[]} days after the campaign start for each touch.
+ */
+const featureTouchDelays = (entry) => entry.touchDelaysDays || exports.FEATURE_MARKETING_TOUCH_DELAYS_DAYS;
+exports.featureTouchDelays = featureTouchDelays;
 const mmdd = (date) => `${String(date.getMonth() + 1).padStart(2, "0")}-${String(date.getDate()).padStart(2, "0")}`;
 /**
  * Whether a date falls inside any of a feature's seasons.
@@ -182,7 +227,42 @@ exports.FEATURE_MARKETING = [
         path: "/network/overview#employerSettings",
         templateIds: [exports.BREVO_TEMPLATE_UNSET, exports.BREVO_TEMPLATE_UNSET, exports.BREVO_TEMPLATE_UNSET],
     },
+    {
+        key: "impactReport",
+        label: "Impact Report",
+        description: "Everything this year's careers programme did, in one document, for governors, Ofsted and the hub.",
+        needs: ["placements", "events", "surveyScopesThisYear", "schools"],
+        // Schools, trusts and hubs all have a report; a hub school does not.
+        offered: ({ products }) => !products.isHubSchool,
+        // And only when there is something to put in it: a placement, an
+        // event or a survey for a school, a linked school for a trust or hub
+        // (whose report is made of its schools' data).
+        ready: ({ products, counts }) => {
+            if (products.isTrust || products.isHub)
+                return (counts.schools || 0) > 0;
+            return (counts.placements || 0) > 0 || (counts.events || 0) > 0 ||
+                (counts.surveyScopesThisYear || []).length > 0;
+        },
+        // This year's report, not any report: see the module comment.
+        adopted: ({ institute, now }) => {
+            const generated = impactReportOf(institute)?.generated;
+            return Boolean(generated) && (0, schedule_1.academicYearOf)(new Date(generated)) === (0, schedule_1.academicYearOf)(now);
+        },
+        // Start of July: the year's numbers are in and the summer is when it
+        // gets written up. Reminders weekly rather than the default cadence,
+        // so the last lands before the summer holidays start on the 18th.
+        seasons: [{ start: "07-01", end: "07-31" }],
+        // Ahead of everything else in July: it is the one thing every account
+        // wants that month.
+        priority: 1,
+        path: "/organisation/overview",
+        templateIds: [exports.BREVO_TEMPLATE_UNSET, exports.BREVO_TEMPLATE_UNSET, exports.BREVO_TEMPLATE_UNSET],
+        touchDelaysDays: [0, 7, 14],
+    },
 ];
+/** The record is typed in the web app (ImpactReportCard.tsx), which stores it
+ * on the institute without waiting on a core rebuild. */
+const impactReportOf = (institute) => institute.impactReport;
 exports.FEATURE_MARKETING_BY_KEY = Object.fromEntries(exports.FEATURE_MARKETING.map((f) => [f.key, f]));
 /**
  * Which counts to fetch before judging an institute, given only what is on its
@@ -214,15 +294,17 @@ const evaluateFeatureAdoption = (ctx) => {
     const now = ctx.now || new Date();
     return exports.FEATURE_MARKETING.map((f) => {
         const offered = f.offered(ctx);
+        const ready = offered && (!f.ready || f.ready(ctx));
         const adopted = offered && f.adopted(ctx);
         const inSeason = (0, exports.inFeatureMarketingSeason)(f.seasons, now);
         return {
             key: f.key,
             label: f.label,
             offered,
+            ready,
             adopted,
             inSeason,
-            candidate: offered && !adopted && inSeason,
+            candidate: ready && !adopted && inSeason,
         };
     });
 };

package/lib/featureMarketing.js.map

@@ -1 +1 @@
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package/lib/featureMarketing.test.js

@@ -14,6 +14,7 @@ const featureMarketing_1 = require("./featureMarketing");
 const OCTOBER = new Date("2026-10-06T09:00:00Z");
 const JANUARY = new Date("2027-01-20T09:00:00Z");
 const MARCH = new Date("2027-03-10T09:00:00Z");
+const JULY = new Date("2027-07-03T09:00:00Z");
 const JUNE = new Date("2027-06-10T09:00:00Z");
 /** A school that has bought everything and set up nothing. */
 const school = (overrides = {}) => ({
@@ -45,11 +46,14 @@ describe("registry", () => {
     it("gives every feature a template per touch, no more touches than there are delays", () => {
         featureMarketing_1.FEATURE_MARKETING.forEach((f) => {
             expect(f.templateIds.length).toBeGreaterThan(0);
-            expect(f.templateIds.length).toBeLessThanOrEqual(featureMarketing_1.FEATURE_MARKETING_TOUCH_DELAYS_DAYS.length);
+            expect(f.templateIds.length).toBeLessThanOrEqual((0, featureMarketing_1.featureTouchDelays)(f).length);
         });
+        expect((0, featureMarketing_1.featureTouchDelays)(featureMarketing_1.FEATURE_MARKETING_BY_KEY.events)).toBe(featureMarketing_1.FEATURE_MARKETING_TOUCH_DELAYS_DAYS);
+        expect((0, featureMarketing_1.featureTouchDelays)(featureMarketing_1.FEATURE_MARKETING_BY_KEY.impactReport)).toEqual([0, 7, 14]);
     });
     it("only lists counts a detector can actually read", () => {
-        const known = ["cohorts", "parents", "alumni", "events", "linkedProviders", "careersLibraryViewers"];
+        const known = ["cohorts", "parents", "alumni", "events", "linkedProviders", "careersLibraryViewers",
+            "placements", "schools", "surveyScopesThisYear"];
         featureMarketing_1.FEATURE_MARKETING.forEach((f) => f.needs.forEach((n) => expect(known).toContain(n)));
     });
 });
@@ -90,14 +94,22 @@ describe("offered", () => {
         // Still hanging off employerEvents.
         expect(offered).toEqual(expect.arrayContaining(["skills", "activities", "guidance", "parents", "events", "employerPortal"]));
     });
-    it("offers a hub only the employer side", () => {
+    it("offers a hub the employer side and the report; the report is ready once it has schools", () => {
         const hub = school({ package: "careersHub" });
         const offered = (0, featureMarketing_1.evaluateFeatureAdoption)(ctx(hub)).filter((a) => a.offered).map((a) => a.key);
-        expect(offered.sort()).toEqual(["employerPortal", "events"]);
+        expect(offered.sort()).toEqual(["employerPortal", "events", "impactReport"]);
+        expect(adoption(ctx(hub, {}), "impactReport").ready).toBe(false);
+        expect(adoption(ctx(hub, { schools: 4 }), "impactReport").ready).toBe(true);
     });
-    it("offers a trust nothing: its schools run the programmes", () => {
+    it("offers a trust only the report: its schools run the programmes", () => {
         const trust = school({ package: "institutes-two" });
-        expect((0, featureMarketing_1.evaluateFeatureAdoption)(ctx(trust)).some((a) => a.offered)).toBe(false);
+        expect((0, featureMarketing_1.evaluateFeatureAdoption)(ctx(trust)).filter((a) => a.offered).map((a) => a.key)).toEqual(["impactReport"]);
+        expect(adoption(ctx(trust, {}), "impactReport").ready).toBe(false);
+        expect(adoption(ctx(trust, { schools: 2 }), "impactReport").ready).toBe(true);
+    });
+    it("does not offer a hub school the report", () => {
+        const hubSchool = school({ package: "careersSchool" });
+        expect(adoption(ctx(hubSchool), "impactReport").offered).toBe(false);
     });
     it("never marks something adopted that is not offered", () => {
         const hub = school({ package: "careersHub", skillsAssessments: true, cohortConfig: { g: { name: "Y10" } } });
@@ -157,16 +169,38 @@ describe("featureMarketingCountsNeeded", () => {
     it("asks for every count a full school's detectors read", () => {
         const s = school();
         expect((0, featureMarketing_1.featureMarketingCountsNeeded)(s, (0, productResolver_1.resolveProducts)(s)).sort())
-            .toEqual(["alumni", "careersLibraryViewers", "cohorts", "events", "linkedProviders", "parents"]);
+            .toEqual(["alumni", "careersLibraryViewers", "cohorts", "events", "linkedProviders", "parents", "placements", "schools", "surveyScopesThisYear"]);
     });
     it("asks a hub for nothing about students", () => {
         const hub = school({ package: "careersHub" });
         expect((0, featureMarketing_1.featureMarketingCountsNeeded)(hub, (0, productResolver_1.resolveProducts)(hub)).sort())
-            .toEqual(["events", "linkedProviders"]);
+            .toEqual(["events", "linkedProviders", "placements", "schools", "surveyScopesThisYear"]);
     });
-    it("asks a trust for nothing", () => {
+    it("asks a trust only what the report needs", () => {
         const trust = school({ package: "institutes-two" });
-        expect((0, featureMarketing_1.featureMarketingCountsNeeded)(trust, (0, productResolver_1.resolveProducts)(trust))).toEqual([]);
+        expect((0, featureMarketing_1.featureMarketingCountsNeeded)(trust, (0, productResolver_1.resolveProducts)(trust)).sort())
+            .toEqual(["events", "placements", "schools", "surveyScopesThisYear"]);
+    });
+});
+describe("impact report", () => {
+    const withReport = (generated) => ({ ...school(), impactReport: { generated } });
+    const data = { placements: 12 };
+    it("is this year's report, so last year's does not count", () => {
+        expect(adoption(ctx(school(), data, JULY), "impactReport").adopted).toBe(false);
+        expect(adoption(ctx(withReport("2026-07-10T10:00:00Z"), data, JULY), "impactReport").adopted).toBe(false);
+        expect(adoption(ctx(withReport("2027-06-30T10:00:00Z"), data, JULY), "impactReport").adopted).toBe(true);
+    });
+    it("is only a candidate when there is something to report", () => {
+        expect(adoption(ctx(school(), {}, JULY), "impactReport").candidate).toBe(false);
+        expect(adoption(ctx(school(), { placements: 1 }, JULY), "impactReport").candidate).toBe(true);
+        expect(adoption(ctx(school(), { events: 1 }, JULY), "impactReport").candidate).toBe(true);
+        expect(adoption(ctx(school(), { surveyScopesThisYear: ["aspirations"] }, JULY), "impactReport").candidate).toBe(true);
+        // Employers alone are not a year's programme.
+        expect(adoption(ctx(school(), { linkedProviders: 5 }, JULY), "impactReport").candidate).toBe(false);
+    });
+    it("is pitched in July and first", () => {
+        expect((0, featureMarketing_1.featureMarketingCandidates)(ctx(school(), data, JULY))[0].key).toBe("impactReport");
+        expect((0, featureMarketing_1.featureMarketingCandidates)(ctx(school(), data, OCTOBER)).map((f) => f.key)).not.toContain("impactReport");
     });
 });
 describe("candidates", () => {

package/lib/featureMarketing.test.js.map

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package/lib/onboardingPathways.d.ts

@@ -1,6 +1,5 @@
 import { InstituteData } from "./typeDefinitions";
 import { ResolvedProducts } from "./productResolver";
-import { SurveyGroupScope } from "./surveys/types";
 import { FeatureMarketingCounts } from "./featureMarketing";
 /**
  * Onboarding pathways: for each product a customer has, the steps that take it
@@ -36,16 +35,11 @@ export type OnboardingCounts = FeatureMarketingCounts & {
     students?: number;
     activatedStudents?: number;
     staff?: number;
-    schools?: number;
     employers?: number;
-    placements?: number;
     eventAttendees?: number;
     emailCampaigns?: number;
     /** `cohorts` where oId for the current academic year. */
     cohortsThisYear?: number;
-    /** The scopes with at least one `surveyCycles` doc for the current academic
-     * year (see scopesWithCycles in the web app). */
-    surveyScopesThisYear?: SurveyGroupScope[];
 };
 export type OnboardingCountKey = keyof OnboardingCounts;
 export type OnboardingContext = {

package/lib/onboardingPathways.js.map

@@ -1 +1 @@
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package/package.json

@@ -2,7 +2,7 @@
   "private": false,
   "name": "placementt-core",
   "author": "Placementt",
-  "version": "1.400.1094",
+  "version": "1.400.1096",
   "main": "lib/index.js",
   "types": "lib/index.d.ts",
   "scripts": {

package/src/featureMarketing.test.ts

@@ -14,6 +14,7 @@ import {
     evaluateFeatureAdoption,
     featureMarketingCandidates,
     featureMarketingCountsNeeded,
+    featureTouchDelays,
     inFeatureMarketingSeason,
 } from "./featureMarketing";
 
@@ -27,6 +28,7 @@ import {
 const OCTOBER = new Date("2026-10-06T09:00:00Z");
 const JANUARY = new Date("2027-01-20T09:00:00Z");
 const MARCH = new Date("2027-03-10T09:00:00Z");
+const JULY = new Date("2027-07-03T09:00:00Z");
 const JUNE = new Date("2027-06-10T09:00:00Z");
 
 /** A school that has bought everything and set up nothing. */
@@ -70,13 +72,16 @@ describe("registry", () => {
     it("gives every feature a template per touch, no more touches than there are delays", () => {
         FEATURE_MARKETING.forEach((f) => {
             expect(f.templateIds.length).toBeGreaterThan(0);
-            expect(f.templateIds.length).toBeLessThanOrEqual(FEATURE_MARKETING_TOUCH_DELAYS_DAYS.length);
+            expect(f.templateIds.length).toBeLessThanOrEqual(featureTouchDelays(f).length);
         });
+        expect(featureTouchDelays(FEATURE_MARKETING_BY_KEY.events)).toBe(FEATURE_MARKETING_TOUCH_DELAYS_DAYS);
+        expect(featureTouchDelays(FEATURE_MARKETING_BY_KEY.impactReport)).toEqual([0, 7, 14]);
     });
 
     it("only lists counts a detector can actually read", () => {
         const known: (keyof FeatureMarketingCounts)[] =
-            ["cohorts", "parents", "alumni", "events", "linkedProviders", "careersLibraryViewers"];
+            ["cohorts", "parents", "alumni", "events", "linkedProviders", "careersLibraryViewers",
+                "placements", "schools", "surveyScopesThisYear"];
         FEATURE_MARKETING.forEach((f) => f.needs.forEach((n) => expect(known).toContain(n)));
     });
 });
@@ -123,15 +128,24 @@ describe("offered", () => {
         expect(offered).toEqual(expect.arrayContaining(["skills", "activities", "guidance", "parents", "events", "employerPortal"]));
     });
 
-    it("offers a hub only the employer side", () => {
+    it("offers a hub the employer side and the report; the report is ready once it has schools", () => {
         const hub = school({package: "careersHub"});
         const offered = evaluateFeatureAdoption(ctx(hub)).filter((a) => a.offered).map((a) => a.key);
-        expect(offered.sort()).toEqual(["employerPortal", "events"]);
+        expect(offered.sort()).toEqual(["employerPortal", "events", "impactReport"]);
+        expect(adoption(ctx(hub, {}), "impactReport").ready).toBe(false);
+        expect(adoption(ctx(hub, {schools: 4}), "impactReport").ready).toBe(true);
     });
 
-    it("offers a trust nothing: its schools run the programmes", () => {
+    it("offers a trust only the report: its schools run the programmes", () => {
         const trust = school({package: "institutes-two"});
-        expect(evaluateFeatureAdoption(ctx(trust)).some((a) => a.offered)).toBe(false);
+        expect(evaluateFeatureAdoption(ctx(trust)).filter((a) => a.offered).map((a) => a.key)).toEqual(["impactReport"]);
+        expect(adoption(ctx(trust, {}), "impactReport").ready).toBe(false);
+        expect(adoption(ctx(trust, {schools: 2}), "impactReport").ready).toBe(true);
+    });
+
+    it("does not offer a hub school the report", () => {
+        const hubSchool = school({package: "careersSchool"});
+        expect(adoption(ctx(hubSchool), "impactReport").offered).toBe(false);
     });
 
     it("never marks something adopted that is not offered", () => {
@@ -202,18 +216,44 @@ describe("featureMarketingCountsNeeded", () => {
     it("asks for every count a full school's detectors read", () => {
         const s = school();
         expect(featureMarketingCountsNeeded(s, resolveProducts(s)).sort())
-            .toEqual(["alumni", "careersLibraryViewers", "cohorts", "events", "linkedProviders", "parents"]);
+            .toEqual(["alumni", "careersLibraryViewers", "cohorts", "events", "linkedProviders", "parents", "placements", "schools", "surveyScopesThisYear"]);
     });
 
     it("asks a hub for nothing about students", () => {
         const hub = school({package: "careersHub"});
         expect(featureMarketingCountsNeeded(hub, resolveProducts(hub)).sort())
-            .toEqual(["events", "linkedProviders"]);
+            .toEqual(["events", "linkedProviders", "placements", "schools", "surveyScopesThisYear"]);
     });
 
-    it("asks a trust for nothing", () => {
+    it("asks a trust only what the report needs", () => {
         const trust = school({package: "institutes-two"});
-        expect(featureMarketingCountsNeeded(trust, resolveProducts(trust))).toEqual([]);
+        expect(featureMarketingCountsNeeded(trust, resolveProducts(trust)).sort())
+            .toEqual(["events", "placements", "schools", "surveyScopesThisYear"]);
+    });
+});
+
+describe("impact report", () => {
+    const withReport = (generated: string) => ({...school(), impactReport: {generated}} as InstituteData);
+    const data = {placements: 12};
+
+    it("is this year's report, so last year's does not count", () => {
+        expect(adoption(ctx(school(), data, JULY), "impactReport").adopted).toBe(false);
+        expect(adoption(ctx(withReport("2026-07-10T10:00:00Z"), data, JULY), "impactReport").adopted).toBe(false);
+        expect(adoption(ctx(withReport("2027-06-30T10:00:00Z"), data, JULY), "impactReport").adopted).toBe(true);
+    });
+
+    it("is only a candidate when there is something to report", () => {
+        expect(adoption(ctx(school(), {}, JULY), "impactReport").candidate).toBe(false);
+        expect(adoption(ctx(school(), {placements: 1}, JULY), "impactReport").candidate).toBe(true);
+        expect(adoption(ctx(school(), {events: 1}, JULY), "impactReport").candidate).toBe(true);
+        expect(adoption(ctx(school(), {surveyScopesThisYear: ["aspirations"]}, JULY), "impactReport").candidate).toBe(true);
+        // Employers alone are not a year's programme.
+        expect(adoption(ctx(school(), {linkedProviders: 5}, JULY), "impactReport").candidate).toBe(false);
+    });
+
+    it("is pitched in July and first", () => {
+        expect(featureMarketingCandidates(ctx(school(), data, JULY))[0].key).toBe("impactReport");
+        expect(featureMarketingCandidates(ctx(school(), data, OCTOBER)).map((f) => f.key)).not.toContain("impactReport");
     });
 });
 

package/src/featureMarketing.ts

@@ -1,6 +1,8 @@
 import {InstituteData} from "./typeDefinitions";
 import {ResolvedProducts} from "./productResolver";
 import {activityLoggingState} from "./activityLogging";
+import {academicYearOf} from "./surveys/schedule";
+import {SurveyGroupScope} from "./surveys/types";
 
 /**
  * Feature marketing: the things a customer already pays for but has never set
@@ -18,6 +20,12 @@ import {activityLoggingState} from "./activityLogging";
  * is onboarding's to chase (onboardingPathways.ts, state `yearMissing`).
  * Marketing pitches `unconfigured` and nothing else.
  *
+ * The exception is a yearly deliverable with no setup behind it, like the
+ * impact report: there "adopted" is this year's, because last year's is not
+ * the thing being offered, and a campaign per academic year is exactly the
+ * cadence wanted. Campaign ids carry the academic year, so it comes round
+ * again on its own.
+ *
  * It is deliberately pure. Adoption is judged from the institute document plus
  * a handful of counts the caller fetches, and each entry says which counts it
  * needs (`needs`) so the backend cron fetches nothing a feature does not ask
@@ -26,14 +34,22 @@ import {activityLoggingState} from "./activityLogging";
  * for itself.
  */
 
+/**
+ * The switch for the whole engagement engine: the backend's weekly emails and
+ * the web app's homepage popup. Hardcoded on purpose. Nothing is sent and
+ * nothing is shown until this is true, and it is flipped in one place for both
+ * sides rather than deployed half at a time. Dry runs and Storybook ignore it.
+ */
+export const ENGAGEMENT_ENGINE_ENABLED = false;
+
 /** Every feature the engine can market. Stable keys: they name campaign documents. */
 export type FeatureMarketingKey =
     "wexCohort"|"alumni"|"leavers"|"aspirations"|"parents"|"skills"|
-    "activities"|"careersLibrary"|"guidance"|"events"|"employerPortal";
+    "activities"|"careersLibrary"|"guidance"|"events"|"employerPortal"|"impactReport";
 
 export const FEATURE_MARKETING_KEYS: FeatureMarketingKey[] = [
     "wexCohort", "alumni", "leavers", "aspirations", "parents", "skills",
-    "activities", "careersLibrary", "guidance", "events", "employerPortal",
+    "activities", "careersLibrary", "guidance", "events", "employerPortal", "impactReport",
 ];
 
 /**
@@ -57,6 +73,14 @@ export type FeatureMarketingCounts = {
     /** `users` where oId and lmiViews != null: students who have opened a job
      * profile in the careers library. */
     careersLibraryViewers?: number,
+    /** `placements` where oId. */
+    placements?: number,
+    /** `institutes` where trustLinks.{oId}.status or careersHubLinks.{oId}.status
+     * is approved: the schools under a trust or hub. */
+    schools?: number,
+    /** The scopes with at least one `surveyCycles` doc for the current academic
+     * year (see scopesWithCycles in the web app). */
+    surveyScopesThisYear?: SurveyGroupScope[],
 };
 
 export type FeatureMarketingCountKey = keyof FeatureMarketingCounts;
@@ -82,8 +106,13 @@ export type FeatureMarketingEntry = {
     /** The counts `adopted` reads. Anything not listed is not fetched. */
     needs: FeatureMarketingCountKey[],
     /** Whether this account has the feature at all. A feature nobody pays for
-     * is not marketed, and neither is one an account type cannot run. */
+     * is not marketed, and neither is one an account type cannot run. Reads
+     * products only, never counts: it decides which counts get fetched. */
     offered: (ctx: FeatureMarketingContext) => boolean,
+    /** Whether there is anything behind the pitch yet, for a feature that
+     * shows the school its own data. Consulted once offered; absent means
+     * always ready. */
+    ready?: (ctx: FeatureMarketingContext) => boolean,
     /** Whether it has been set up, from the database and nothing else. */
     adopted: (ctx: FeatureMarketingContext) => boolean,
     /** When it is worth pitching. Empty means any time. */
@@ -97,6 +126,9 @@ export type FeatureMarketingEntry = {
      * adopted. `BREVO_TEMPLATE_UNSET` means the template has not been made
      * yet and that touch is skipped, not sent blank. */
     templateIds: number[],
+    /** Days after the campaign starts that each touch goes out, when the
+     * default cadence does not fit. Index-matched to `templateIds`. */
+    touchDelaysDays?: number[],
 };
 
 /** Placeholder for a Brevo template that has not been created yet. */
@@ -106,6 +138,15 @@ export const BREVO_TEMPLATE_UNSET = 0;
  * `templateIds`; a feature with fewer templates just stops sooner. */
 export const FEATURE_MARKETING_TOUCH_DELAYS_DAYS = [0, 7, 21];
 
+/**
+ * The touch schedule for a feature: its own, or the default.
+ *
+ * @param {FeatureMarketingEntry} entry the feature.
+ * @return {number[]} days after the campaign start for each touch.
+ */
+export const featureTouchDelays = (entry: FeatureMarketingEntry): number[] =>
+    entry.touchDelaysDays || FEATURE_MARKETING_TOUCH_DELAYS_DAYS;
+
 const mmdd = (date: Date): string =>
     `${String(date.getMonth() + 1).padStart(2, "0")}-${String(date.getDate()).padStart(2, "0")}`;
 
@@ -287,8 +328,44 @@ export const FEATURE_MARKETING: FeatureMarketingEntry[] = [
         path: "/network/overview#employerSettings",
         templateIds: [BREVO_TEMPLATE_UNSET, BREVO_TEMPLATE_UNSET, BREVO_TEMPLATE_UNSET],
     },
+    {
+        key: "impactReport",
+        label: "Impact Report",
+        description: "Everything this year's careers programme did, in one document, for governors, Ofsted and the hub.",
+        needs: ["placements", "events", "surveyScopesThisYear", "schools"],
+        // Schools, trusts and hubs all have a report; a hub school does not.
+        offered: ({products}) => !products.isHubSchool,
+        // And only when there is something to put in it: a placement, an
+        // event or a survey for a school, a linked school for a trust or hub
+        // (whose report is made of its schools' data).
+        ready: ({products, counts}) => {
+            if (products.isTrust || products.isHub) return (counts.schools || 0) > 0;
+            return (counts.placements || 0) > 0 || (counts.events || 0) > 0 ||
+                (counts.surveyScopesThisYear || []).length > 0;
+        },
+        // This year's report, not any report: see the module comment.
+        adopted: ({institute, now}) => {
+            const generated = impactReportOf(institute)?.generated;
+            return Boolean(generated) && academicYearOf(new Date(generated as string)) === academicYearOf(now);
+        },
+        // Start of July: the year's numbers are in and the summer is when it
+        // gets written up. Reminders weekly rather than the default cadence,
+        // so the last lands before the summer holidays start on the 18th.
+        seasons: [{start: "07-01", end: "07-31"}],
+        // Ahead of everything else in July: it is the one thing every account
+        // wants that month.
+        priority: 1,
+        path: "/organisation/overview",
+        templateIds: [BREVO_TEMPLATE_UNSET, BREVO_TEMPLATE_UNSET, BREVO_TEMPLATE_UNSET],
+        touchDelaysDays: [0, 7, 14],
+    },
 ];
 
+/** The record is typed in the web app (ImpactReportCard.tsx), which stores it
+ * on the institute without waiting on a core rebuild. */
+const impactReportOf = (institute: InstituteData): {generated?: string}|undefined =>
+    (institute as InstituteData & {impactReport?: {generated?: string}}).impactReport;
+
 export const FEATURE_MARKETING_BY_KEY: Record<FeatureMarketingKey, FeatureMarketingEntry> =
     Object.fromEntries(FEATURE_MARKETING.map((f) => [f.key, f])) as Record<FeatureMarketingKey, FeatureMarketingEntry>;
 
@@ -317,7 +394,9 @@ export type FeatureAdoption = {
     offered: boolean,
     adopted: boolean,
     inSeason: boolean,
-    /** Offered, not adopted and in season: a campaign could start today. */
+    /** Offered and, where the feature asks, with data behind it. */
+    ready: boolean,
+    /** Offered, ready, not adopted and in season: a campaign could start today. */
     candidate: boolean,
 };
 
@@ -335,15 +414,17 @@ export const evaluateFeatureAdoption = (ctx: FeatureMarketingContext): FeatureAd
     const now = ctx.now || new Date();
     return FEATURE_MARKETING.map((f) => {
         const offered = f.offered(ctx);
+        const ready = offered && (!f.ready || f.ready(ctx));
         const adopted = offered && f.adopted(ctx);
         const inSeason = inFeatureMarketingSeason(f.seasons, now);
         return {
             key: f.key,
             label: f.label,
             offered,
+            ready,
             adopted,
             inSeason,
-            candidate: offered && !adopted && inSeason,
+            candidate: ready && !adopted && inSeason,
         };
     });
 };

package/src/onboardingPathways.ts

@@ -46,16 +46,11 @@ export type OnboardingCounts = FeatureMarketingCounts & {
     students?: number,
     activatedStudents?: number,
     staff?: number,
-    schools?: number,
     employers?: number,
-    placements?: number,
     eventAttendees?: number,
     emailCampaigns?: number,
     /** `cohorts` where oId for the current academic year. */
     cohortsThisYear?: number,
-    /** The scopes with at least one `surveyCycles` doc for the current academic
-     * year (see scopesWithCycles in the web app). */
-    surveyScopesThisYear?: SurveyGroupScope[],
 };
 
 export type OnboardingCountKey = keyof OnboardingCounts;