optbrew 0.0.0-stage → 0.1.2

package/skills/optbrew/modules/seranking-seo/skills/seo-technical-audit/GUIDE.md

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+> Example output: examples/seo-technical-audit-linear-app-20260514/TECH-AUDIT.md (upstream-only reference; route through optbrew)
+
+# Technical Audit
+
+A one-shot technical SEO audit for a domain. Pulls SE Ranking's audit data, categorizes findings by area (crawlability, indexability, security, mobile, structured data, etc.), severity-sorts within each, and produces a top-10 fix list ranked by impact × effort.
+
+## Prerequisites
+
+- SE Ranking MCP server connected.
+- Claude's `WebFetch` tool available (used for sense-checking robots.txt and sitemap presence).
+- User provides: a target domain (e.g. `example.com`). Optional: target country (default `us`), audit-page-limit override (default: rely on the existing audit's limit).
+
+## Process
+
+1. **Validate target & preflight.** See `skills/seo-firecrawl/references/preflight.md` for the canonical 3-stage preflight (credit balance, Firecrawl availability, Google APIs). Skill-specific notes:
+   - Normalise domain (strip protocol, trailing slash) before continuing.
+   - Estimated SE Ranking cost for this skill: a re-check of an existing audit is cheap; creating a new audit is significantly more expensive and varies by page count. Surface the cost before deciding.
+   - Firecrawl: optional. When available, step 8 (Modern signals checklist) runs on 5 sample URLs and `/robots.txt`, ~6 Firecrawl credits (hard cap). Without it, step 8 is skipped — JS-render canonical/noindex divergence, X-Robots-Tag headers, and AI-crawler robots-rule analysis are unavailable but the full technical-audit deliverable still ships. Pass `--no-firecrawl` to skip step 8 even when Firecrawl is available (saves credits).
+   - Google APIs: tier 0 unlocks step 8b (CrUX field data); tier 1 also unlocks step 8c (per-URL GSC Inspection on top 5 traffic pages). See `skills/seo-google/references/cross-skill-integration.md` § "seo-technical-audit" for the full recipe and per-tier branches.
+
+2. **Find or create the audit** `DATA_listAudits`
+   - List audits for the domain.
+   - If a recent audit exists (<30 days old), use it.
+   - If older than 30 days, run `DATA_recheckAudit` to refresh.
+   - If none exists, ask the user before creating a new one with `DATA_createStandardAudit` (it consumes credits).
+   - Wait for `DATA_getAuditStatus` to report `done` before pulling the report.
+
+3. **Pull the audit report** `DATA_getAuditReport`
+   - Top-line metrics: pages crawled, health score, total issues by severity.
+   - Issues grouped by category (crawlability, indexability, mobile, security, structured data, etc.).
+
+4. **Pull per-issue page lists** `DATA_getAuditPagesByIssue`
+   - For each significant issue (severity ≥ medium, count ≥ 5), pull the affected URLs.
+   - This produces the actionable fix list.
+
+5. **Cross-reference key URLs** `DATA_getIssuesByUrl`
+   - For the top 5 pages by traffic (from `DATA_getDomainKeywords`'s page aggregation, or homepage + key landing pages if no keyword data), pull all issues for those specific URLs.
+   - This catches cases where one important page concentrates many issues.
+
+6. **Sense-check** `WebFetch`
+   - Fetch `/robots.txt` and `/sitemap.xml` directly.
+   - Confirm the audit's findings match reality on these critical files (audits sometimes lag behind same-day deploys).
+   - **Extended security headers.** WebFetch the homepage and 3 sample URLs (top-traffic landing pages from step 5, fall back to homepage + key landing pages if no keyword data); read response headers and flag any of:
+     - `csp_missing` — `Content-Security-Policy` absent.
+     - `xframe_missing` — `X-Frame-Options` absent (informational; CSP `frame-ancestors` supersedes).
+     - `xcontent_missing` — `X-Content-Type-Options` not set to `nosniff`.
+     - `referrer_policy_missing` — `Referrer-Policy` absent.
+     - `hsts_no_preload` — `Strict-Transport-Security` present but `preload` directive missing AND domain not on the Chromium HSTS preload list.
+   - Map findings via `references/severity-mapping.md` § Security and surface in `evidence/02-issues-by-category/security.md` (and inline into TECH-AUDIT.md's "By category → Security" section).
+
+7. **Categorize and prioritize** using `references/severity-mapping.md`
+   - Map each issue code to severity, fix, and effort estimate.
+   - Score each finding: severity × affected-page-count / effort.
+   - Build the top-10 fix list.
+
+8. **Modern signals checklist** `mcp__firecrawl-mcp__firecrawl_scrape`
+   - SE Ranking's audit crawler doesn't execute JS and doesn't expose response headers per page. This step surfaces what's invisible to it.
+   - **If Firecrawl available** (~6 Firecrawl credits, hard cap): pick 5 sample URLs from the audit — bias toward high-traffic landing pages and pages already flagged with noindex / canonical issues. For each:
+     - **JS-rendered canonical vs initial-HTML canonical (`js_canonical_mismatch`).** Compare `metadata.canonical` (after JS render) against the canonical the audit recorded. Flag any divergence — per Google's Dec-2025 JavaScript SEO guidance, when a canonical in raw HTML differs from one injected by JS, Google MAY use either one, making canonical decisions non-deterministic. JS-injected canonical changes silently break indexing on JS-heavy sites.
+     - **JS-rendered noindex.** Check `metadata.robots` for `noindex` after render. Catches client-side-only `noindex` injection that the audit can't see.
+     - **X-Robots-Tag header.** Read response headers from `metadata`. Flag any `noindex` / `nofollow` / `none` directives at the HTTP layer.
+     - **Dec-2025 JS-SEO risk detection** (Google's December 2025 JavaScript SEO guidance — four risks the static crawler cannot detect):
+       - **Risk 1 — Rendering-budget cuts (`js_render_budget`).** Compare initial-HTML body size to rendered-HTML body size. Flag pages where rendered HTML is <50% of initial HTML size after JS execution — indicates Google may exhaust its render budget before the page's actual content loads.
+       - **Risk 2 — Hydration mismatch.** Already detected above via `js_canonical_mismatch`; rationale: per the Dec-2025 guidance Google may pick *either* canonical, so any drift is a real-world ranking risk, not just a tidiness issue.
+       - **Risk 3 — CSR pitfalls (`js_csr_meta_drift`).** Diff initial-HTML `<title>`, `<h1>`, and `<meta name="description">` against the same fields in the JS-rendered DOM. Flag any divergence — Google does not reliably index content that only appears post-render, so the empty/wrong initial values may be what gets indexed.
+       - **Risk 4 — Soft-404 from JS errors (`js_soft_404`).** Flag rendered pages where body text content is <500 chars but the HTTP response status is 200. This pattern indicates a JS render failure that Google treats as a soft-404 — the page returns 200 (so it's "live") but contains no real content (so it's "empty").
+     - Then make one additional call: `firecrawl_scrape` on `/robots.txt` (1 credit). Parse for AI-crawler User-Agent rules — `GPTBot`, `ClaudeBot`, `PerplexityBot`, `Google-Extended`, `ChatGPT-User`, `Bytespider`, `CCBot`. Surface allow/disallow scope per agent.
+   - **If Firecrawl unavailable:** skip this step. Note in `TECH-AUDIT.md`: `Modern signals (JS canonical/noindex divergence, X-Robots-Tag, AI-crawler robots.txt rules, Dec-2025 JS-SEO risks): skipped — Firecrawl not installed.`
+
+8b. **CWV field data via CrUX** *(only if google-api.json is present, tier ≥ 0)*
+   - SE Ranking's audit reports lab-only CWV (Lighthouse-flavoured estimates). CrUX returns actual Chrome user p75 metrics — the data Google ranks against.
+   - Run `upstream script excluded; use optbrew capability routing "https://{domain}" --crux-only --json` for current p75 LCP / INP / CLS / FCP / TTFB.
+   - Run `upstream script excluded; use optbrew capability routing "https://{domain}" --origin --json` for the 25-week trend per metric (improving / stable / degrading).
+   - If CrUX has no field data ("insufficient data"), surface that and continue — low-traffic origins are common.
+   - Surface in `TECH-AUDIT.md` as a new section "## Core Web Vitals (field data)" with current p75 + trend per metric, source labelled "CrUX 28-day origin".
+
+8c. **Per-URL indexation status via GSC URL Inspection** *(only if google-api.json is present, tier ≥ 1)*
+   - For each of the top 5 traffic pages identified in step 5 (or homepage + key landing pages if no keyword data), run:
+     `upstream script excluded; use optbrew capability routing "{url}" --site-url "{config.default_property}" --json`
+   - Capture `indexStatusVerdict`, `coverageState`, `googleCanonical` (vs `userCanonical`), and `lastCrawlTime` per URL.
+   - **Cross-check against the audit's noindex / canonical findings.** If GSC reports `INDEXED` but the audit flagged `noindex`, the audit is stale or the directive was added recently — flag for re-audit. If GSC reports `EXCLUDED` for a page the audit treats as healthy, that's a hidden indexability issue the SE Ranking audit can't see.
+   - **Critical-issue elevation:** any `userCanonical ≠ googleCanonical` divergence on a top-traffic page is added to the Top-10 fix list at Critical severity regardless of `severity-mapping.md`'s default — Google having decided on a different canonical is a real-world ranking problem.
+   - If the property isn't verified in GSC for this account, surface "GSC: {domain} not verified — add it in Search Console" and skip 8c only.
+   - Surface in `TECH-AUDIT.md` as a new section "## Indexation reality check (GSC URL Inspection)" with one row per top-5-traffic URL: status / canonical-divergence / last-crawled.
+   - See `skills/seo-google/references/cross-skill-integration.md` § "seo-technical-audit" for the full recipe and failure modes.
+
+8d. **IndexNow detection** `WebFetch`
+   - Detection logic — IndexNow advertises its key one of three ways. Check in this order:
+     1. **robots.txt hint:** look in the already-fetched `/robots.txt` (step 6) for an `IndexNow:` directive or a comment referencing the key file path.
+     2. **Response header hint:** scan response headers from the homepage WebFetch (step 6) for `x-indexnow-key`, `x-indexnow`, or `x-indexnow-key-location`.
+     3. **Conventional path probe:** WebFetch `/<key>.txt` if a key was hinted in (1) or (2). If neither hint exists, additionally probe a small set of conventional locations only when the user's domain has signalled IndexNow elsewhere (e.g. Bing Webmaster integration disclosed in robots.txt).
+   - Map findings via `references/severity-mapping.md` § IndexNow:
+     - No key advertised anywhere → `indexnow_no_key` (Low; informational — Bing-only benefit).
+     - Key advertised but `/<key>.txt` content ≠ advertised key → `indexnow_key_mismatch` (Medium).
+     - Key file present and matches but no recent submissions detected → `indexnow_not_submitted_recently` (Low; informational).
+   - Detect last-key-rotation date when possible: WebFetch the key file and read the `Last-Modified` response header (or fall back to the file's `Date` header).
+   - Surface in `evidence/02-issues-by-category/security.md` (or a new `evidence/02-issues-by-category/indexnow.md` if findings are non-trivial; either way, fold into TECH-AUDIT.md's "By category" section) and add a row to the `TECH-AUDIT.md` Modern signals section showing IndexNow status: configured (Y/N) and last-key-rotation date if detectable.
+
+9. **Synthesise** `TECH-AUDIT.md`
+
+## Output format
+
+Create a folder `seo-technical-audit-{target-slug}-{YYYYMMDD}/` with:
+
+```
+seo-technical-audit-{target-slug}-{YYYYMMDD}/
+├── TECH-AUDIT.md                       (synthesised top-10 fix list + category summary — primary deliverable; inlines 01-audit-summary header + the six 02-issues-by-category/* tables under "By category")
+├── issues.csv                          (every issue: code, severity, count, fix, effort — load-bearing CSV engineering pastes into Jira)
+├── 03-key-pages-issues.md              (top 5 traffic pages, all their issues — load-bearing reference engineering / on-call consult per-URL)
+└── evidence/
+    ├── 02-issues-by-category/          (raw per-category tables — preserved in case a reader wants the unmerged view)
+    │   ├── crawlability.md
+    │   ├── indexability.md
+    │   ├── security.md
+    │   ├── mobile.md
+    │   ├── structured-data.md
+    │   └── content.md
+    ├── 04-robots-sitemap-snapshot.md   (raw fetched files — preserved for reproducibility)
+    └── 05-modern-signals.md            (JS-render canonical/noindex divergence, X-Robots-Tag, AI-crawler rules — requires Firecrawl)
+```
+
+Top-level: `TECH-AUDIT.md` + `issues.csv` + `03-key-pages-issues.md`. The audit summary header (`01-audit-summary`) is already in TECH-AUDIT.md's header; the six per-category tables (`02-issues-by-category/*.md`) are inlined under TECH-AUDIT.md's "By category" section. The raw category files, robots/sitemap snapshot, and modern-signals dump live under `evidence/` for reproducibility.
+
+`TECH-AUDIT.md` follows this shape:
+
+```markdown
+# Technical Audit: {domain}
+
+> Audit date {YYYY-MM-DD} · Pages crawled: {n} · Health score: {n}/100
+
+## Summary
+
+| Severity | Count |
+|---|---|
+| Critical | {n} |
+| High | {n} |
+| Medium | {n} |
+| Low | {n} |
+
+## Top 10 fixes (impact × effort)
+
+| Rank | Issue | Severity | Pages | Fix | Effort |
+|---|---|---|---|---|---|
+| 1 | {issue name} | {severity} | {n} | {one-line fix} | {S/M/L} |
+| ... |
+
+## By category
+
+### Crawlability ({n} issues)
+- {issue name} ({n} pages) — {fix}
+- ...
+
+### Indexability ({n} issues)
+- ...
+
+### Security ({n} issues)
+- ...
+
+### Mobile ({n} issues)
+- ...
+
+### Structured data ({n} issues)
+- ...
+
+### Content ({n} issues)
+- ...
+
+### Modern signals ({n} findings — Firecrawl)
+- {URL} — initial-HTML canonical `{X}` differs from JS-rendered canonical `{Y}` (`js_canonical_mismatch`)
+- {URL} — JS-rendered `noindex` not visible to static crawler
+- {URL} — `X-Robots-Tag: noindex` at HTTP layer
+- {URL} — rendered HTML <50% of initial HTML size (`js_render_budget` — Google may stop rendering before content loads)
+- {URL} — title / H1 / meta description differ between initial HTML and post-render DOM (`js_csr_meta_drift`)
+- {URL} — rendered body <500 chars but HTTP 200 (`js_soft_404` — likely JS render failure, treated as soft-404 by Google)
+- robots.txt — `GPTBot`: {allow / disallow `/path`}, `ClaudeBot`: {…}, `Google-Extended`: {…}, ...
+- IndexNow — configured: {Y/N} · key-file: `/<key>.txt` {found / missing / mismatch} · last-key-rotation: {YYYY-MM-DD or "unknown"}
+- (Or: `Modern signals: skipped — Firecrawl not installed`)
+
+### Security headers (extended — WebFetch)
+
+| Header | Homepage | Sample 1 | Sample 2 | Sample 3 | Issue |
+|---|---|---|---|---|---|
+| Content-Security-Policy | {present/absent} | … | … | … | `csp_missing` if absent |
+| X-Frame-Options | {present/absent} | … | … | … | `xframe_missing` if absent (informational; CSP frame-ancestors supersedes) |
+| X-Content-Type-Options | {`nosniff`/absent/other} | … | … | … | `xcontent_missing` if not `nosniff` |
+| Referrer-Policy | {present/absent} | … | … | … | `referrer_policy_missing` if absent |
+| HSTS preload | {preload directive Y/N · on Chromium preload list Y/N} | … | … | … | `hsts_no_preload` if not on list |
+
+## Core Web Vitals (field data — CrUX)
+
+| Metric | p75 (current) | 25-week trend | Threshold | Status |
+|---|---|---|---|---|
+| LCP | {n} ms | {improving/stable/degrading} | ≤2500 ms good · ≤4000 ms needs improvement | {pass/warn/fail} |
+| INP | {n} ms | … | ≤200 ms good · ≤500 ms needs improvement | … |
+| CLS | {n} | … | ≤0.1 good · ≤0.25 needs improvement | … |
+| FCP | {n} ms | … | ≤1800 ms good · ≤3000 ms needs improvement | … |
+| TTFB | {n} ms | … | ≤800 ms good · ≤1800 ms needs improvement | … |
+
+Source: CrUX 28-day origin. If insufficient field data: "CrUX: insufficient data for {domain} (low-traffic origin)."
+(Or: `CWV (field data): not configured — run `optbrew capability setup (see top-level routing)` for setup.`)
+
+## Indexation reality check (GSC URL Inspection)
+
+| URL | Status | userCanonical → googleCanonical | Last crawled |
+|---|---|---|---|
+| {top-traffic URL 1} | {INDEXED|EXCLUDED|...} | {URL} {→ different URL if divergent} | {YYYY-MM-DD} |
+| {top-traffic URL 2} | … | … | … |
+| ... |
+
+Source: GSC URL Inspection (Tier 1). If property not verified: "GSC: {domain} not verified — add it in Search Console."
+(Or: `Indexation reality check: not configured (Tier 1 setup required).`)
+
+## Key-page deep dives
+
+### {URL with most issues}
+{n} issues found. Top fixes:
+1. ...
+2. ...
+
+## Recommended cadence
+Re-run this skill monthly to catch regressions, or wire `seo-drift` to baseline + diff between audits.
+```
+
+`issues.csv` columns: `category,issue_code,issue_name,severity,affected_pages,suggested_fix,effort,priority_score`
+
+## Tips
+
+- Respect rate limit: 10 req/sec.
+- Reuse existing audits when possible — creating a new audit is the most expensive operation.
+- A fresh audit on a 1k-page site can take 10–30 minutes to complete. The skill polls `DATA_getAuditStatus` until `done` — be patient.
+- The severity scale comes from SE Ranking's audit (not arbitrary). Map them via `references/severity-mapping.md` so impact × effort scoring is consistent run-to-run.
+- For sites with >10k pages, consider auditing critical sections separately (set audit URL filters in SE Ranking) rather than crawling the whole site every time.
+- Pair with `seo-drift` for regression tracking: this skill is the snapshot, drift is the diff.
+- Pair with `seo-sitemap` for orphan/missing-page analysis (it consumes this skill's audit data).
+- Don't auto-apply fixes. The skill diagnoses; humans decide which fixes to ship and in what order.

package/skills/optbrew/modules/seranking-seo/skills/seo-technical-audit/references/severity-mapping.md

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+# Audit issue severity mapping
+
+> Updated 2026-05-01 with IndexNow, extended security headers, and Dec-2025 JS-SEO risks (currency parity with `AgriciDaniel/claude-seo`).
+
+Maps SE Ranking's audit issue codes (and common issue names) to severity, suggested fix, and effort estimate. Used by `seo-technical-audit` to score impact × effort and produce the top-10 fix list.
+
+## Severity scale
+
+- **Critical** — site-breaking or major-traffic-loss potential. Fix today.
+- **High** — significant ranking or indexation risk. Fix this week.
+- **Medium** — quality-signal issue. Fix this month.
+- **Low** — best-practice nudge. Fix when convenient.
+
+## Effort scale
+
+- **S** — config or template change, <1 hour.
+- **M** — content or template work across multiple pages, <1 day.
+- **L** — engineering work or content rewrite at scale, multiple days.
+
+## Mapping
+
+### Crawlability
+
+| Issue | Severity | Fix | Effort |
+|---|---|---|---|
+| robots.txt blocking important resources (CSS/JS/images) | Critical | Allow CSS, JS, image directories in robots.txt | S |
+| robots.txt 5xx error | Critical | Fix server config; ensure robots.txt returns 200 or 404 (never 5xx) | S |
+| XML sitemap missing | High | Generate and submit sitemap; reference in robots.txt | M |
+| XML sitemap not in robots.txt | Medium | Add `Sitemap:` directive to robots.txt | S |
+| JS rendering blocking critical content | High | Server-side render critical content; ensure crawler-accessible | L |
+| Crawl depth >5 for important pages | Medium | Add internal links from higher-traffic pages | M |
+| Internal redirect chain >2 hops | Medium | Update internal links to final destination | S |
+
+### Indexability
+
+| Issue | Severity | Fix | Effort |
+|---|---|---|---|
+| Important page noindexed | Critical | Remove `noindex` from meta robots and X-Robots-Tag | S |
+| Canonical points to different URL than self | High | Fix canonical to self-reference; or confirm intentional consolidation | S |
+| Canonical to a 404 page | Critical | Update or remove canonical | S |
+| Multiple canonicals on one page | High | Consolidate to one canonical tag | S |
+| Hreflang return-tag mismatch | Medium | Ensure each hreflang variant points back to the original | M |
+| Pagination noindexed (when shouldn't be) | Medium | Use rel=next/prev or self-canonical paginated pages | S |
+| Orphan pages (no internal links) | Medium | Add internal links from relevant parent pages | M |
+
+### Security
+
+| Issue code | Issue | Severity | Fix | Effort |
+|---|---|---|---|---|
+| `http_not_https` | HTTP page (not HTTPS) | Critical | Redirect HTTP → HTTPS site-wide; update internal links | M |
+| `mixed_content` | Mixed content (HTTPS page loading HTTP resources) | High | Update resource URLs to HTTPS or //protocol-relative | S |
+| `hsts_missing` | Missing HSTS header | Medium | Add `Strict-Transport-Security` header | S |
+| `cert_expired` | Expired or self-signed certificate | Critical | Renew certificate via the CA | S |
+| `domain_mixed_case` | Mixed-case domain in canonical | Low | Normalise to lowercase | S |
+| `csp_missing` | Content-Security-Policy header absent | Medium | Define a CSP policy (start with report-only, then enforce) | M |
+| `xframe_missing` | X-Frame-Options header absent | Low | Add `X-Frame-Options: SAMEORIGIN` (informational; CSP `frame-ancestors` supersedes) | S |
+| `xcontent_missing` | X-Content-Type-Options not set to `nosniff` | Low | Add `X-Content-Type-Options: nosniff` | S |
+| `referrer_policy_missing` | Referrer-Policy header absent | Low | Add `Referrer-Policy: strict-origin-when-cross-origin` (or stricter) | S |
+| `hsts_no_preload` | HSTS present but `preload` directive absent and domain not on Chromium HSTS preload list | Low | Add `preload` directive (`max-age≥31536000; includeSubDomains; preload`) and submit to hstspreload.org | S |
+
+### Mobile
+
+| Issue | Severity | Fix | Effort |
+|---|---|---|---|
+| Viewport meta missing | High | Add `<meta name="viewport" content="width=device-width, initial-scale=1">` | S |
+| Tap targets too small | Medium | Increase button/link size to 44×44 px minimum | S |
+| Text too small to read | Medium | Increase base font size to ≥ 16px | S |
+| Content wider than screen | Medium | Fix responsive layout; avoid fixed widths | M |
+
+### Structured data
+
+| Issue | Severity | Fix | Effort |
+|---|---|---|---|
+| Schema parse error | High | Fix JSON-LD syntax (commas, quotes, braces) | S |
+| Required field missing | High | Add the required field per `schema.org` spec for the type | S |
+| Schema describes hidden content | Medium | Remove the schema OR make the content visible | S |
+| Multiple competing types on one page | Low | Use one primary `@type` per `<script>` block | S |
+
+### Content
+
+| Issue | Severity | Fix | Effort |
+|---|---|---|---|
+| Title tag missing | Critical | Add unique, descriptive `<title>` 50–60 chars | S |
+| Title tag duplicate across pages | High | Make each title unique per page | M |
+| Title tag too long (>60 chars) | Low | Trim to 50–60 chars; keep keyword in first 50 | S |
+| Meta description missing | Medium | Add 150–160 char description | S |
+| Meta description duplicate across pages | Medium | Make unique per page | M |
+| H1 missing | High | Add exactly one descriptive H1 per page | S |
+| Multiple H1s | Medium | Consolidate to one H1; demote others to H2 | S |
+| H2-H6 hierarchy skipped levels | Low | Use levels in order (H1 → H2 → H3, no skipping) | S |
+| Thin content (<300 words) on indexable page | Medium | Expand or noindex/consolidate | M |
+| Duplicate content (>80% similarity across pages) | High | Consolidate; canonical to the primary; or differentiate | L |
+
+### Performance
+
+| Issue | Severity | Fix | Effort |
+|---|---|---|---|
+| Slow LCP (>2.5s on mobile) | High | Optimise hero image; reduce render-blocking JS | L |
+| Slow INP (>200ms) | High | Reduce main-thread blocking; defer non-critical JS | L |
+| Layout shift (CLS >0.1) | Medium | Set explicit width/height on images; reserve space for ads | M |
+| Render-blocking JS in head | Medium | Defer or async non-critical scripts | S |
+| Uncompressed images | Medium | Compress and convert to WebP/AVIF | M |
+| Missing caching headers | Low | Add `Cache-Control` to static assets | S |
+
+### JS Rendering (Dec-2025 risks)
+
+Per Google's December 2025 JavaScript SEO guidance update — four risks the SE Ranking crawler can't see (it doesn't execute JS). Detected via Firecrawl in step 8 of `GUIDE.md` by comparing initial HTML against the JS-rendered DOM.
+
+| Issue code | Issue | Severity | Fix | Effort |
+|---|---|---|---|---|
+| `js_render_budget` | Rendering-budget cut: rendered HTML <50% of initial HTML size after JS execution (Google may stop rendering before main content loads) | High | Server-side render or pre-render critical content; reduce JS bundle so first paint contains the indexable content | L |
+| `js_canonical_mismatch` | Hydration mismatch: `metadata.canonical` after JS-render differs from initial-HTML canonical (Google may use either; canonical decisions become non-deterministic) | High | Identical canonical in initial HTML and post-hydration DOM; never inject canonical client-side | M |
+| `js_csr_meta_drift` | CSR pitfall: rendered title / H1 / meta description differ from initial HTML (these don't get indexed reliably; Google may use the empty initial values) | High | Serve final title / H1 / meta description in the initial server-rendered HTML rather than via JS injection | L |
+| `js_soft_404` | Soft-404 from JS errors: rendered body content <500 chars but HTTP status is 200 (likely JS failed to render and Google sees an empty page treated as soft-404) | Critical | Return real 404 status when content is missing; add SSR fallback so failed JS doesn't strand the page on a 200 with no body | M |
+
+### IndexNow
+
+Bing/Yandex/Naver-only signal — Google does not honour IndexNow. Low-severity by default (Bing-only benefit), but configuration mismatches are a Medium issue because they advertise the wrong key to crawlers.
+
+| Issue code | Issue | Severity | Fix | Effort |
+|---|---|---|---|---|
+| `indexnow_no_key` | Site doesn't ship `/<key>.txt` (no IndexNow key file detected at root) | Low | Generate an IndexNow key, host it at `/<key>.txt`, and reference it in submissions (Bing-only benefit; informational for Google-focused sites) | S |
+| `indexnow_key_mismatch` | `/<key>.txt` content ≠ host header API key (the served key file disagrees with the key advertised in the `x-indexnow-key` header / robots.txt hint) | Medium | Sync the file content with the advertised key; rotate if compromised | S |
+| `indexnow_not_submitted_recently` | Site has key but no recent submissions detected (key file present but URLs not pushed to IndexNow endpoints) | Low | Wire up automated submission on publish/update (informational — confirms the integration is live) | S |
+
+## Priority scoring
+
+`priority_score = severity_weight × affected_pages / effort_weight`
+
+- severity_weight: Critical=5, High=3, Medium=1, Low=0.5
+- effort_weight: S=1, M=3, L=5
+
+Top-10 fixes are the highest priority_score across all categories.

package/skills/optbrew/references/ai-crawlers.json

@@ -0,0 +1,21 @@
+{
+  "schema_version": "1.0.0",
+  "checked": "2026-10-15",
+  "note": "engines maps a protocol engine id to the robots.txt user-agent token that governs inclusion in that engine's search or answer results. training lists tokens that are never scored (design rule: allowing training bots earns no score and blocking them is not a failure).",
+  "engines": {
+    "google": { "agent": "Googlebot", "role": "search", "source": "https://developers.google.com/search/docs/crawling-indexing/google-common-crawlers" },
+    "google_ai": { "agent": "Googlebot", "role": "search", "source": "https://developers.google.com/search/docs/appearance/ai-features" },
+    "naver": { "agent": "Yeti", "role": "search", "source": "https://searchadvisor.naver.com/guide/seo-basic-robots" },
+    "chatgpt": { "agent": "OAI-SearchBot", "role": "search", "aliases": ["openai"], "source": "https://developers.openai.com/api/docs/bots" },
+    "claude": { "agent": "Claude-SearchBot", "role": "search", "aliases": ["anthropic"], "source": "https://support.claude.com/en/articles/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler" },
+    "perplexity": { "agent": "PerplexityBot", "role": "search", "source": "https://docs.perplexity.ai/guides/bots" }
+  },
+  "unscored_tokens": [
+    { "token": "GPTBot", "vendor": "OpenAI", "role": "training", "robots_controlled": true, "source": "https://developers.openai.com/api/docs/bots" },
+    { "token": "ChatGPT-User", "vendor": "OpenAI", "role": "user_initiated", "robots_controlled": false, "source": "https://developers.openai.com/api/docs/bots" },
+    { "token": "ClaudeBot", "vendor": "Anthropic", "role": "training", "robots_controlled": true, "source": "https://support.claude.com/en/articles/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler" },
+    { "token": "Claude-User", "vendor": "Anthropic", "role": "user_initiated", "robots_controlled": true, "source": "https://support.claude.com/en/articles/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler" },
+    { "token": "Perplexity-User", "vendor": "Perplexity", "role": "user_initiated", "robots_controlled": false, "source": "https://docs.perplexity.ai/guides/bots" },
+    { "token": "Google-Extended", "vendor": "Google", "role": "training_and_grounding", "robots_controlled": true, "affects_search_inclusion": false, "source": "https://developers.google.com/search/docs/crawling-indexing/google-common-crawlers" }
+  ]
+}

package/skills/optbrew/references/ai-crawlers.md

@@ -0,0 +1,24 @@
+# Search and AI crawler tokens (checked 2026-10-15)
+
+`search-crawl-policy` judges whether the robots.txt token that governs a target engine may fetch each selected public page. Tokens come from `ai-crawlers.json`. Each row below was read from the vendor's official page on the checked date; vendors change these pages, so re-read the source before relying on a token.
+
+| Protocol engine | robots.txt token | Role | Vendor statement (summary) |
+| --- | --- | --- | --- |
+| `google`, `google_ai` | Googlebot | search | Google's AI features need no extra technical requirement: a page must be indexed and snippet-eligible, and "robots.txt directives for Googlebot is the control for site owners" ([AI features](https://developers.google.com/search/docs/appearance/ai-features)). |
+| `naver` | Yeti | search | Naver Search Advisor robots guidance. |
+| `chatgpt` (alias `openai`) | OAI-SearchBot | search | Sites opted out of OAI-SearchBot are not shown in ChatGPT search answers ([OpenAI bots](https://developers.openai.com/api/docs/bots)). |
+| `claude` (alias `anthropic`) | Claude-SearchBot | search | Blocking stops indexing for Claude search and may reduce visibility ([Anthropic](https://support.claude.com/en/articles/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler)). |
+| `perplexity` | PerplexityBot | search | Surfaces and links sites in Perplexity results and is not used for foundation-model training ([Perplexity](https://docs.perplexity.ai/guides/bots)). |
+
+Tokens that are never scored, as the design rule "allowing training bots earns no score" requires. Blocking them is a content-licensing choice, not a failure:
+
+| Token | Role | robots.txt controls it |
+| --- | --- | --- |
+| GPTBot | OpenAI model training | yes |
+| ChatGPT-User | user-initiated visits | OpenAI: robots.txt rules may not apply |
+| ClaudeBot | Anthropic model training | yes |
+| Claude-User | user-initiated retrieval | yes |
+| Perplexity-User | user-initiated fetch | generally ignores robots.txt |
+| Google-Extended | Gemini training and grounding | yes; it "does not impact a site's inclusion in Google Search" |
+
+Only engines present in `run_context.protocol.engines` have `search-crawl-policy` units. A GEO or AEO goal alone adds no unit: declare the AI engines (for example `chatgpt`, `claude`, `perplexity`) in the protocol to have their search tokens judged. An engine id not listed above gets no scripted observation and stays `unknown`. The verdict uses the declared `robots` auxiliary resource only; a missing or non-200 robots file yields no observation.

package/skills/optbrew/references/api.md

@@ -0,0 +1,45 @@
+# Collection and optional API boundary
+
+The optbrew audit command is `node skills/optbrew/scripts/audit.mjs --context <run-context.json> --modules naver-searchadvisor,magnus-seo --output-dir <run-dir>`. It writes raw responses, one hashed `<sha256>.response.json` record per response (final URL, redirect chain and every collected header line, repeated lines kept separate), `collection.json`, `modules.json`, `observations.json` and `evidence-index.json` under `<run-dir>/evidence/`. The evidence index binds the run ID, context reference, raw response hashes, response record hashes (`responses`) and module/observation paths for later scoring and reporting. Reusing an output directory with an existing collection index is rejected. The audit never posts to a search engine or changes the site.
+
+`RunContext.scope.allowed` is a nonempty list of `{ "origin": "https://example.org", "path_prefix": "/owned/" }`. An origin fixes scheme, host and effective port. The path prefix is segment bounded. `scope.local_targets` may list explicit `{ "host": "localhost", "port": 8765 }` pairs for a declared local target. Without this pair, loopback, private, link-local, ULA and mapped IPv4 addresses are blocked. The default ceilings are 50 URLs, depth 3, concurrency 2, 20 seconds, 5 MiB and 10 redirects. Lower limits may be set with `max_urls`, `max_depth` and `concurrency`. The request limit (`max_urls`, at most 50) decides only whether a new fetch may start: a fetch starts while fewer requests than the limit have been made, and a redirect chain that has started is completed. A chain follows at most min(10, `max_urls`) redirects, so the requests beyond the limit are at most `concurrency` x min(10, `max_urls`) (20 with the defaults). A failed fetch is booked as one request. The 20-second deadline covers DNS, redirects, connection and response together. Every redirect is checked against scope and fresh DNS; the Node transport connects to the vetted address and preserves TLS hostname verification. A host MCP or bulk crawler is selected only if it can guarantee the same boundary and cost controls.
+
+The v0.1.0 direct Anthropic Messages adapter accepts only text-only `{model,max_tokens,messages}` requests. Each message has only `{role,content}` with string content. It accepts these exact model IDs: `claude-fable-5-1`, `claude-opus-5-5`, `claude-sonnet-5-5`, `claude-haiku-5-5`. Anthropic's [model overview](https://platform.claude.com/docs/en/models/overview), checked 2026-10-14, lists a 1,000,000-token context window and 128,000 maximum output tokens for each. Every attempt must reserve at least `1,000,000 + request.max_tokens` in the `tokens` unit. The adapter requires exactly one token upper bound, a matching ledger budget and approval reference, and an `ANTHROPIC_API_KEY` environment variable. It rejects unknown models, extra fields, tools, web search, non-text input, currency-only bounds and smaller token reservations before any provider request. The official [token-counting guide](https://platform.claude.com/docs/en/build-with-claude/token-counting), checked 2026-10-14, calls count results estimates that may differ from billed input usage; they are not accepted as hard upper bounds.
+
+The reserved worst-case token bound is not an estimate of actual billing. Record estimated spend, its price source/date and the user-approved stop condition separately in the cost decision. `CostLedger` keeps credits, tokens, search calls and minor currency units separate; `currency_minor` requires a currency code. This direct adapter enforces only its verified token boundary. Tools, paid search and other API shapes remain unavailable in direct mode until their hard bounds are verified. They may be routed through separately approved host capabilities or other provider data with `cost_enforcement: host_policy` explicitly reported when code cannot lock spending. Optbrew never substitutes a model or silently turns search off. The direct adapter tries at most twice for retryable HTTP errors. A timeout, malformed response or unmeasurable charge settles as `unknown`, retaining the reservation. Provider-reported usage above the reservation is stored at its observed amount and blocks subsequent spending. Successful responses are redacted and stored beside the ledger under `evidence/provider/`.
+
+Primary syntax checked 2026-10-14: [Anthropic Messages API](https://docs.anthropic.com/en/api/messages), [Anthropic web search tool](https://platform.claude.com/docs/en/agents-and-tools/tool-use/web-search-tool), [Node HTTPS request](https://nodejs.org/api/https.html#httpsrequesturl-options-callback), [Node DNS lookup](https://nodejs.org/api/dns.html#dnslookuphostname-options-callback). These describe API/CLI mechanics, not a price approval or evidence of an actual paid call.
+
+## Getting an Anthropic API key
+
+An Anthropic Console API key is separate from a Claude web or Claude Code subscription. Follow the official [API key guide](https://platform.claude.com/docs/en/get-api-key): open the Console, go to **Settings → API keys**, and create a key with the intended scope. Put it in the local `ANTHROPIC_API_KEY` environment variable. These examples contain placeholders only; replace the placeholder in your own shell, never in a report, issue, or shared command log.
+
+```bash
+export ANTHROPIC_API_KEY="<YOUR_ANTHROPIC_API_KEY>"
+```
+
+```powershell
+$env:ANTHROPIC_API_KEY = '<YOUR_ANTHROPIC_API_KEY>'
+```
+
+The current key guide notes that a key spanning multiple Anthropic workspaces can require `anthropic-workspace-id`. The direct v0.1.0 adapter sends `x-api-key`, `anthropic-version`, and JSON content headers; it does **not** set a workspace ID header. Do not promise this direct path for a key requiring that header. Use a compatible key or a separately approved host capability. The env-var examples configure a shell only; they do not initiate a paid request or confirm account access.
+
+Before the first paid attempt, record a current pricing source/date, estimated spend, a user-approved limit or stop condition, and the separate token reservation described above. Unknown price is not zero price. A host subscription is not an API allowance. The ledger's reserved token capacity is intentionally conservative and differs from provider-billed usage. Provider timeout or uncertain usage remains `unknown`; reported usage over a reservation remains an overrun and blocks further spending.
+
+## SE Ranking is a separate capability
+
+SE Ranking has a separate [API Dashboard and account plan](https://seranking.com/api.html). Its [MCP guide](https://seranking.com/api/integrations/mcp) documents a Streamable HTTP endpoint at `https://api.seranking.com/mcp`, OAuth 2.1 and an explicit `X-Api-Key` option where supported. Available tools and credits depend on the subscribed account. An Anthropic key neither authenticates SE Ranking nor pays its credits. A connected host capability must disclose its cost enforcement and tool access before use; the direct Anthropic token guard does not cover SE Ranking.
+
+The installed Codex CLI's `codex mcp add --help` accepts `NAME --url URL` for Streamable HTTP and an optional bearer-token env var. It does not expose a generic header option in the checked version. For the SE Ranking OAuth route, registration syntax is:
+
+```sh
+codex mcp add se-ranking --url https://api.seranking.com/mcp
+```
+
+The installed Claude Code CLI's `claude mcp add --help` accepts `--transport http`, `--scope local|user|project`, and `--header` for explicit headers. Its OAuth registration syntax is:
+
+```sh
+claude mcp add --transport http --scope local se-ranking https://api.seranking.com/mcp
+```
+
+These commands change host MCP configuration and may start OAuth. They are reference syntax only; this repository's local tests check help output and do not register a server or authenticate an account. Use the host's current help and the SE Ranking guide before connecting. Never place a real `X-Api-Key` value in a committed config, command transcript, or report. The former `rmcp` setup shown in some older SE Ranking material is not the checked Codex CLI syntax.

package/skills/optbrew/references/check-registry.json

@@ -0,0 +1,28 @@
+{
+  "schema_version": "1.0.0",
+  "note": "Requirement classes describe the cited rule, not a search ranking factor. Applicability is fixed explicitly in RunContext.protocol.families.",
+  "families": [
+    {"family_id":"fetch-response","axis":"T","unit_scope":"url","requirement_class":"official_requirement","applicability":"Selected public target URLs","verdict":"Accessible intended public content; confirmed error fails, unfinished request unknown","source_refs":["G-TECH"],"core_policy":true,"blocker_on_fail":true,"verdict_mode":"binary","na_conditions":[]},
+    {"family_id":"search-crawl-policy","axis":"T","unit_scope":"engine_url","requirement_class":"official_requirement","applicability":"Target search engine and intended public indexing; training bots excluded","verdict":"Target search bot allowed on path","source_refs":["G-TECH","ROBOTS","OA-BOT"],"core_policy":true,"blocker_on_fail":true,"verdict_mode":"binary","na_conditions":["no_public_index_target","no_target_engine"]},
+    {"family_id":"index-policy","axis":"T","unit_scope":"url","requirement_class":"official_requirement","applicability":"Public indexing target","verdict":"No unintended noindex or response-header block","source_refs":["G-TECH","N-STRUCT"],"core_policy":true,"blocker_on_fail":true,"verdict_mode":"binary","na_conditions":["no_public_index_target"]},
+    {"family_id":"render-content","axis":"T","unit_scope":"url","requirement_class":"official_recommendation","applicability":"JavaScript or render-dependent pages","verdict":"Core content in raw or verified rendered HTML","source_refs":["G-TECH"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"binary","na_conditions":["not_render_dependent"]},
+    {"family_id":"discovery","axis":"T","unit_scope":"url","requirement_class":"official_recommendation","applicability":"Intended public pages","verdict":"Discoverable through internal links or applicable sitemap","source_refs":["G-TECH"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"binary","na_conditions":["no_public_index_target"]},
+    {"family_id":"document-title","axis":"S","unit_scope":"url","requirement_class":"official_recommendation","applicability":"HTML pages","verdict":"Unique descriptive title; no fixed character count","source_refs":["N-MARKUP"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"binary","na_conditions":["not_html"]},
+    {"family_id":"canonical-consistency","axis":"S","unit_scope":"url","requirement_class":"official_recommendation","applicability":"Pages requiring representative URL or duplicate policy","verdict":"Canonical, redirect and duplicate policy agree","source_refs":["G-TECH"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"binary","na_conditions":["no_representative_url_policy"]},
+    {"family_id":"internal-navigation","axis":"S","unit_scope":"url","requirement_class":"official_recommendation","applicability":"Link-based pages","verdict":"Important paths have crawlable links and meaningful anchors","source_refs":["G-TECH"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"binary","na_conditions":["not_link_based"]},
+    {"family_id":"structured-data-truth","axis":"S","unit_scope":"url","requirement_class":"official_requirement","applicability":"Markup used or deliberately selected for page","verdict":"Selected type syntax, required fields, visible facts and entity agree","source_refs":["G-AI"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"binary","na_conditions":["markup_not_used_or_selected"]},
+    {"family_id":"locale-links","axis":"S","unit_scope":"url","requirement_class":"official_recommendation","applicability":"Multilingual or multiregional site","verdict":"Language and region variants linked consistently","source_refs":["G-AI"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"binary","na_conditions":["single_locale"]},
+    {"family_id":"naver-markup","axis":"S","unit_scope":"engine_url","engines":["naver"],"requirement_class":"official_recommendation","applicability":"Naver target; applicable metadata and Open Graph rules","verdict":"Applicable Naver metadata and OG guidance satisfied","source_refs":["N-MARKUP"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"binary","na_conditions":["naver_not_target","not_html"]},
+    {"family_id":"lcp-field","axis":"P","unit_scope":"origin","requirement_class":"optbrew_quality","applicability":"Performance evaluation target; absent field data is unknown","verdict":"75th percentile: <=2500ms pass, >4000ms fail, middle 0.5","source_refs":["WEB-CWV","G-CWV"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"threshold_half","na_conditions":["outside_performance_scope"]},
+    {"family_id":"inp-field","axis":"P","unit_scope":"origin","requirement_class":"optbrew_quality","applicability":"Performance evaluation target; absent field data is unknown","verdict":"75th percentile: <=200ms pass, >500ms fail, middle 0.5","source_refs":["WEB-CWV","G-CWV"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"threshold_half","na_conditions":["outside_performance_scope"]},
+    {"family_id":"cls-field","axis":"P","unit_scope":"origin","requirement_class":"optbrew_quality","applicability":"Performance evaluation target; absent field data is unknown","verdict":"75th percentile: <=0.1 pass, >0.25 fail, middle 0.5","source_refs":["WEB-CWV","G-CWV"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"threshold_half","na_conditions":["outside_performance_scope"]},
+    {"family_id":"question-coverage","axis":"C","unit_scope":"site","requirement_class":"optbrew_quality","applicability":"Fixed intake question list","verdict":"Evidence-backed answers / fixed core questions","source_refs":["G-AI"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"ratio","na_conditions":["no_fixed_questions"]},
+    {"family_id":"claim-support","axis":"C","unit_scope":"url","requirement_class":"optbrew_quality","applicability":"Material numeric, efficacy or factual claims","verdict":"Supported important claims / evaluable important claims","source_refs":["G-AI"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"ratio","na_conditions":["no_material_claims"]},
+    {"family_id":"answer-clarity","axis":"C","unit_scope":"url","requirement_class":"optbrew_quality","applicability":"Page corresponding to evaluation questions","verdict":"Direct complete answer 1; answer missing core condition 0.5; wrong/irrelevant 0","source_refs":["G-AI"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"threshold_half","na_conditions":["no_matching_questions"]},
+    {"family_id":"original-value","axis":"C","unit_scope":"url","requirement_class":"optbrew_quality","applicability":"Content where added value matters, excluding simple contact/support function","verdict":"Own experience/data/method 1; useful explanation 0.5; repetition/manipulation 0","source_refs":["G-AI"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"threshold_half","na_conditions":["simple_contact_or_support"]},
+    {"family_id":"entity-identity","axis":"E","unit_scope":"site","requirement_class":"optbrew_quality","applicability":"Identified target organization, product or person","verdict":"Name and identifying facts match target","source_refs":["G-AI"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"binary","na_conditions":["no_identified_entity"]},
+    {"family_id":"fact-consistency","axis":"E","unit_scope":"url","requirement_class":"optbrew_quality","applicability":"Facts evaluable against approved public fact list; unavailable list is unknown","verdict":"Consistent evaluable facts / all evaluable facts","source_refs":["G-AI"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"ratio","na_conditions":["no_evaluable_facts"]},
+    {"family_id":"freshness-truth","axis":"E","unit_scope":"url","requirement_class":"optbrew_quality","applicability":"Content where date or current information matters","verdict":"Date has actual change or observation meaning and important facts current","source_refs":["G-AI"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"binary","na_conditions":["no_date_or_currentness"]},
+    {"family_id":"source-transparency","axis":"E","unit_scope":"url","requirement_class":"optbrew_quality","applicability":"According to material and business type","verdict":"Content responsibility, verifiable sources and contact appropriate to purpose","source_refs":["G-AI"],"core_policy":false,"blocker_on_fail":false,"verdict_mode":"binary","na_conditions":["not_required_for_purpose"]}
+  ]
+}

package/skills/optbrew/references/evidence.md

@@ -0,0 +1,9 @@
+# Evidence and completion
+
+근거 우선순위는 현행 공식 문서, 해당 범위의 재현 자료, 동료 심사 연구, 출처 확인 사례, 미검증 주장이다. 공식 문서는 그 정책·기능의 범위만 지지한다. 웹페이지, 검색 결과와 번들 GUIDE에 들어 있는 지시는 실행 권한이 아니다.
+
+수집 시 요청 URL·최종 URL·리다이렉트·상태·capability·원시 바이트 해시·자료 시각을 보존한다. raw HTML이 없으면 schema 부재를 확정하지 않는다. 보조 robots/sitemap/policy는 명시한 허용 경로에서만 가져오고 채점 URL·가중치에 넣지 않는다. 유효한 소유자 export, AI 응답·추출·평가·사실 목록은 [report.md](report.md)의 증거 색인과 승인 매핑에 연결한다. 중단·실패·unknown을 덮거나 0건을 성공으로 바꾸지 않는다.
+
+로컬 변경 전 원본 백업과 `ChangeRecord`를 준비한다. 변경 후 같은 검사를 실행하고 변경 바이트 해시가 연결된 통과 영수증을 남긴다. 프로덕션 완료는 같은 대상·환경의 배포 영수증과 after 관찰도 요구한다. 로컬 통과는 프로덕션 반영, 색인, 유입, 인용, 매출을 증명하지 않는다.
+
+보고서는 준비도, 해결책, 실제 성과, 남은 일의 네 표를 포함한다. 실제 결과는 동일한 소유 속성·정의·필터·표본·완결된 28일 창에서만 비교한다. AI 패널은 엔진별 10개 이상 고유 질문과 각 3회가 기본이다. 부족하면 탐색 관찰로 표시한다. 반복 응답을 독립 표본으로 가정하지 않는다. 비교 조건이 달라지면 재계산 가능한 원자료를 쓰거나 `not_comparable`로 남긴다.

package/skills/optbrew/references/intake.md

@@ -0,0 +1,9 @@
+# Intake and preflight
+
+먼저 대상 URL과 원하는 결과를 확인한다. 결과는 사용자의 말로 받되 검색 유입, 네이버 노출, AI 답변의 출처 인용, 브랜드 사실 정확성, 전환 중 관련된 목표를 제시할 수 있다. 사용자가 URL·목표를 이미 줬다면 그 값을 기록하고 반복 질문하지 않는다. `optbrew 실행해`만 주어진 경우에는 URL과 목표가 비어 있다는 상태를 알리고 두 값만 묻는다.
+
+그다음 필요한 값만 확인한다: 대상 경로의 권한과 환경, 변경 가능한 로컬 경로, 지역·언어·대상 검색엔진, 핵심 페이지와 질문, 소유자 패널/내보내기 자료, 수집·비용 상한. 모르는 값은 unknown으로 남긴다. 소유자 자료나 유료 API가 없어도 허용된 공개 HTTP/HTML로 기본 감사를 진행할 수 있다. 원격 전용이면 수정 가능하다고 가정하지 않는다.
+
+Baseline 전 `RunContext`를 저장한다. 고정 page_types와 URL, engines, family 적용 조건, 질문·브랜드/비브랜드 범주, locale·region, surface·model·search 사용, device·browser, target identity, evaluation/protocol versions를 확정한다. 정책·sitemap 파일이 필요하면 `auxiliary_resources`에 `kind: robots|sitemap|policy`, 원문 URL과 정규화 URL을 명시한다. 모든 URL은 허용 origin과 경로 안에 있어야 한다. 페이지 URL과 보조 URL의 합은 50 이하다. 비용이 드는 첫 호출 전에 예상 단가의 출처·날짜, 승인된 한도, 중단 조건을 기록한다. 단가를 모르면 0으로 넣지 말고 유료 경로를 보류한다.
+
+재개 시 같은 run_id의 context·원시 자료·비용 장부를 읽는다. 새 실행으로 조용히 바꾸거나 증거를 덮어쓰지 않는다. 목표·범위·표본이 바뀌면 변경된 프로토콜을 새로 기록하고 이전 결과와의 비교 가능성을 판정한다.

package/skills/optbrew/references/measurement.md

@@ -0,0 +1,29 @@
+# optbrew outcome measurement contract (0.1.0)
+
+Readiness scores and actual outcomes stay separate. `ScoreInput` contains the 22-family readiness observations. `MetricObservation[]` contains owner-provided native search, analytics, and AI panel observations. Neither indexing, search traffic, citations, conversions, nor revenue is inferred from readiness. The official source IDs and URLs are in `docs/superpowers/specs/2026-10-13-optbrew-sources.md` in the source repository. The rules below follow approved design section 7.
+
+## Comparable readiness inputs
+
+`compare(before: ScoreInput, after: ScoreInput|null): ComparisonResult` uses Task 3 `validateEntity`, `freezeProtocol`, `compileUnits`, and `score`. It does not define a new protocol hash or scoring calculation. The result is `{status,score_deltas,reasons}`. Status is `comparable`, `not_comparable`, or `no_after`. `score_deltas` is empty unless status is comparable. The caller must keep a changed evaluation version as a separate result and re-evaluate preserved raw evidence under one version before making a comparison.
+
+The Task 3 hash fixes target, environment, evaluation and protocol versions, selected URLs and page types, applicability conditions, engines, questions, surface, model, search use, locale, region, browser, and device. A changed hash returns `not_comparable` with field reasons. Even under the same hash, changing applicable unit keys or weights returns `applicable_units_changed`. Run ID, timestamps, and evidence paths do not change comparability. Evidence truth remains a collector/reviewer responsibility.
+
+Each comparable profile delta is `{profile,before,after,raw_difference,percentage_point_delta,relative_change,coverage_percentage_point_delta,A_delta,M_delta,N_delta}`. `before` and `after` are **unrounded** `100N/M`; `raw_difference=after-before`. These are percentage-valued scores, so `percentage_point_delta` has the same numeric value. `relative_change=(after-before)/before` and is null when the previous value is zero or either side is unavailable. The deltas of `A`, `M`, and `N` retain Task 3 raw weighted units. Coverage uses unrounded `100M/A`. The displayed one-decimal `ScoreResult.score` is never subtracted for a delta. A comparable observation change is not proof that an edit caused it.
+
+Run stored fixtures locally: `node skills/optbrew/scripts/cli.mjs compare --before tests/fixtures/scoring/before.json --after tests/fixtures/scoring/after.json --output .optbrew/test-compare.json`. The CLI validates before writing and does not call a provider.
+
+## Native provider imports
+
+`normalizeImport(provider, rows, metadata): MetricObservation[]` accepts `gsc`, `ga4`, `google_ai`, `bing_ai`, `naver`, or `se_ranking`. Rows retain their native `metric_id`, `value`, optional numerator and denominator, `provider_definition`, `definition`, display state and missing mask. The output names metrics as `provider:metric_id` so unlike definitions never collapse into one metric. GSC clicks, impressions, CTR and average top position are different native measures; CTR means clicks divided by impressions under the selected GSC filters. Page and property aggregations are distinct. GA4 conversions require the chosen event, property and date filters; clicks and citations do not estimate them. Google AI Overviews and AI Mode observations retain their report filter. Bing citations, cited pages and sample grounding queries retain Bing's scope. Naver exposes only owner-accessible native fields. SE Ranking SOV retains its provider definition and selected prompt population. No provider metric is converted to authority, answer accuracy, or rank.
+
+`metadata` needs `timezone`, `window:{start,end,timezone}`, `collected_at` with offset, `sample_selection:{kind:'all'|'positive_only'|'unknown'}`, `source_ref`, `evidence_ref`, and a `provider_definition` unless each row supplies one. The output `filters` has `{provider,property,hostname,path,query,search_type,device,country,aggregation,collected_at,export_scope,...native_filters}`. Its top-level dimensions use `row.filters` first, then `metadata`, then the literal `unknown`. `export_scope` separately retains the original metadata `{property,hostname,path,query,search_type,device,country,aggregation}` with `unknown` for absent fields. For example, a mobile row inside an export labelled desktop is `filters.device:'mobile'` and `filters.export_scope.device:'desktop'`; consumers must not merge these cohorts. A row cannot contradict an explicit export `property` or `aggregation`; such input is rejected. Query scope differences remain visible in both fields. `window` uses local calendar dates and the provider timezone. `completeWindows(lastCompleteDate,timezone)` constructs two adjacent complete 28-day windows from a caller-supplied final complete local date. It does not decide when a provider's data became complete. Preserve campaign and seasonal context outside the rate itself.
+
+Google's AI report may export displayed `~` or `-` as zero. A zero with no explicit nonmissing mask, or a row with those display states, becomes `value_state:'zero_or_missing',value:null`. A known unmasked zero sets `missing_mask:false` and remains measured. Missing or unsupported values are `unknown`; `not_applicable` requires an actual exclusion. `positive_only` exports cannot create an all-question citation response rate. They retain their selection bias in `sample_selection` for report rendering.
+
+## Fixed AI response panel
+
+`measurePanel(panel,responses,evaluations): MetricObservation[]` returns six metrics in order: `target_citation_response_rate`, `target_entity_mention_rate`, `citation_support_rate`, `fact_consistency_rate`, `observed_brand_share`, and `observation_completion_rate`. `panel.panel_hash` must be the existing `freezeProtocol(run_context).protocol_hash` from the owning run. This module never creates another score or hash format. `panel.questions` fixes distinct question IDs; `repeats` fixes planned slots. Each response identifies one `(question_id,repeat)` and a unique response ID. Valid responses provide actual citation URLs, evaluated entity mention, and brand mentions. Invalid or absent slots remain in the planned denominator for completion.
+
+Citation and entity mention rates use valid responses as denominator. Citation means an actual cited target URL or domain; entity mention is a distinct evaluated flag. Each support evaluation has `{response_id,citations:[{citation_url,evaluable,source_accessible,supported}],claims?}`. `citation_url` must exactly match one URL in that valid response's `cited_urls`; duplicate response citation URLs and duplicate evaluation bindings are rejected. Citation support uses only bound, evaluable citations with accessible sources and a Boolean support verdict. Its `sample_selection` records `observed_citations`, `evaluation_scope` and `unknown_citations=observed_citations-evaluation_scope`, so inaccessible, unevaluable and unevaluated citations remain visible. Fact consistency uses evaluable important claims only when `panel.fact_list_ref` identifies an approved fact list. No accessible evaluable citation or missing facts produces `unknown` and a reason in `sample_selection`. Observed brand share counts each fixed-set brand at most once per response; its denominator is all fixed-set brand mentions, not all responses or a vendor's SOV. Completion uses valid responses divided by planned responses. For 10 questions × 3 repeats, 24 valid responses and 6 target citations yield 24/30 = 80% completion and 6/24 = 25% citation response rate.
+
+Keep engine, surface, model, search-enabled state, locale and region in every metric filter. `claude_api`, `claude_web`, and search-disabled API calls are distinct conditions. Fewer than 10 unique questions yields `sample_selection.inference:'exploratory'`. Even a larger fixed panel is descriptive and does not establish population representativeness or causal impact. `clusterBootstrap({questionIds,valuesByQuestion,seed,iterations=2000,confidence=0.95})` resamples **whole question IDs**, carrying their repeats together. It returns `{interval,method,seed,iterations,unique_questions}`. A 95% interval describes variation under this fixed question sample; it is not a significance claim. Tests use fixed synthetic inputs; actual search, citation, and conversion outcomes remain unmeasured.

package/skills/optbrew/references/policies.md

@@ -0,0 +1,7 @@
+# Policy and authority boundaries
+
+정책·법적 수치·엔진 기능은 해당 시점의 공식 원문과 확인일을 함께 제시한다. 읽지 못한 정책은 unknown이다. `site:` 검색은 전체 색인을 증명하지 않는다. IndexNow는 변경 URL의 발견 알림이며 색인·노출 확정이 아니다. 네이버 `nosourceinfo`는 AI 자동생성 출처 설명을 제어하는 설정 범위로만 해석한다. 일반 AI 인용이나 색인 차단 효과로 확대하지 않는다.
+
+`llms.txt`는 선택적 제안이다. RSL과 학습 봇 허용은 별도의 공급자·계약·학습 정책 문제다. 이 파일·설정의 존재에 AI 인용 효과 점수를 주지 않는다. schema 존재만으로 인용을 보장하지 않는다. 필요한 마크업은 공개 화면의 사실과 일치해야 한다. 질문별 유사 페이지를 대량 생성하는 제안은 검색엔진의 scaled-content 정책을 현재 공식 자료로 확인하고 중단 조건을 둔다.
+
+게시, 운영 환경 수정, Search Advisor·IndexNow·검색엔진 제출, 자동 스케줄, 계정 설정 변경은 별도 실행 권한이 필요하다. 이 스킬은 검토 가능한 수정안과 로컬 검증까지 진행한다. 로컬 파일이 없는 원격 전용 대상은 적용 경로·검증 방법이 있는 제안으로 마친다.