opencode-skills-collection 4.0.64 → 4.0.65

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Files changed (25) hide show
  1. package/bundled-skills/.antigravity-install-manifest.json +3 -1
  2. package/bundled-skills/antigravity-maintainer-batch-release/SKILL.md +1 -1
  3. package/bundled-skills/seo-aeo-blog-writer/SKILL.md +140 -59
  4. package/bundled-skills/seo-aeo-content-cluster/SKILL.md +180 -61
  5. package/bundled-skills/seo-aeo-content-quality-auditor/SKILL.md +221 -64
  6. package/bundled-skills/seo-aeo-content-quality-auditor/references/seo-audit-checklist.md +63 -0
  7. package/bundled-skills/seo-aeo-internal-linking/SKILL.md +220 -59
  8. package/bundled-skills/seo-aeo-keyword-research/SKILL.md +297 -76
  9. package/bundled-skills/seo-aeo-landing-page-writer/SKILL.md +116 -83
  10. package/bundled-skills/seo-aeo-meta-description-generator/SKILL.md +316 -62
  11. package/bundled-skills/seo-aeo-orchestrator/SKILL.md +281 -0
  12. package/bundled-skills/seo-aeo-schema-generator/SKILL.md +302 -68
  13. package/bundled-skills/seo-aeo-schema-generator/references/aggregate-rating-schema.json +8 -0
  14. package/bundled-skills/seo-aeo-schema-generator/references/article-schema.json +10 -0
  15. package/bundled-skills/seo-aeo-schema-generator/references/breadcrumb-schema.json +5 -0
  16. package/bundled-skills/seo-aeo-schema-generator/references/faq-schema.json +5 -0
  17. package/bundled-skills/seo-aeo-schema-generator/references/howto-schema.json +7 -0
  18. package/bundled-skills/seo-aeo-schema-generator/references/organization-schema.json +7 -0
  19. package/bundled-skills/seo-aeo-schema-generator/references/product-schema.json +8 -0
  20. package/bundled-skills/seo-aeo-schema-generator/references/review-schema.json +8 -0
  21. package/bundled-skills/seo-aeo-schema-generator/references/webpage-schema.json +7 -0
  22. package/bundled-skills/seo-aeo-schema-generator/references/website-schema.json +7 -0
  23. package/bundled-skills/youtube-transcript-skills/SKILL.md +110 -0
  24. package/package.json +1 -1
  25. package/skills_index.json +65 -8
@@ -1,118 +1,339 @@
1
1
  ---
2
2
  name: seo-aeo-keyword-research
3
- description: "Researches and prioritises SEO keywords with AEO question queries, difficulty tiers, cannibalization checks, and a content map. Activate when the user wants to find keywords, research search terms, or build a keyword strategy."
3
+ description: "Researches and prioritises keywords from the site context and live search intent, including problem queries, question queries, difficulty tiers, and a content map."
4
4
  risk: safe
5
5
  source: community
6
6
  date_added: "2026-04-01"
7
7
  ---
8
8
 
9
- # SEO-AEO Keyword Research
9
+ # Keyword Research Skill
10
10
 
11
- ## Overview
11
+ ## Description
12
+ Activate this skill when the user wants to research, identify, or
13
+ prioritise keywords for a topic, niche, or website. Trigger phrases
14
+ include: "keyword research", "find keywords for", "what should I
15
+ rank for", "keyword analysis", "best keywords for [topic]",
16
+ "keyword strategy", "what are people searching for about [topic]",
17
+ "SEO keywords for [niche]".
12
18
 
13
- Identifies high-value SEO keywords and AEO question-based queries for a topic. Produces keyword tiers (easy wins to long-term goals), search intent classification, cannibalization checks, and a content production map — all from a single topic input.
19
+ ---
20
+
21
+ ## Input Format
22
+ ```json
23
+ {
24
+ "topic": "string — the subject to research keywords for",
25
+ "business_type": "string — what the business or site does",
26
+ "target_audience": "string — who the content is for",
27
+ "content_goal": "rank | convert | educate | all",
28
+ "location": "string — optional, country or city for local SEO",
29
+ "intent_focus": "informational | transactional |
30
+ commercial | navigational | all",
31
+ "competitor_urls": ["string — optional, up to 3 competitor URLs
32
+ to inform keyword gaps"],
33
+ "user_keywords": ["string — optional keywords the owner already cares about"],
34
+ "site_context": "string — optional audit findings, page list, or product description",
35
+ "research_mode": "browser | api | both | unavailable — default both"
36
+ }
37
+ ```
38
+
39
+ Start by asking the owner which keywords, products, audiences, locations, and business outcomes matter. If they do not know, derive provisional candidates from the site, audit findings, competitor language, and observed search results. Do not silently replace owner-supplied priorities with guessed keywords.
40
+
41
+ ## Live search-intent research
42
+
43
+ Use both browser research and available search/keyword APIs when the environment supports them. Prefer APIs for repeatable data and browser inspection for actual result-page intent, related questions, snippets, and current wording. If only one is available, state which source was used. If neither is available, perform semantic research only and mark volume, difficulty, rankings, and SERP observations as unverified.
44
+
45
+ For each important query, record:
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+
47
+ - the exact query and market/device when known;
48
+ - dominant result intent: learn, compare, evaluate, buy, navigate, or troubleshoot;
49
+ - the problems and questions visible in results, related searches, and snippets;
50
+ - the content formats ranking: landing page, guide, comparison, tool, forum, video, or documentation;
51
+ - the conversion opportunity and the page that should own the query;
52
+ - the date/source and confidence level.
53
+
54
+ Prioritize problem-related queries that the product can genuinely solve. Search intent outranks attractive but irrelevant volume.
55
+
56
+ ---
57
+
58
+ ## Difficulty & Volume Rubric
59
+
60
+ **Important:** This skill estimates difficulty and volume based on
61
+ semantic analysis and competitive signals. It does not connect to
62
+ live data APIs. All figures are directional estimates, not
63
+ verified data. Always validate with a live tool
64
+ (Ahrefs, SEMrush, Google Keyword Planner) before committing
65
+ to a full content strategy.
66
+
67
+ ### Difficulty Scale
68
+
69
+ | Score | Label | Meaning |
70
+ |--------|-------------|------------------------------------------------------|
71
+ | 0–20 | Easy | Low competition, newer or niche keyword |
72
+ | 21–40 | Moderate | Some established content exists, beatable with quality |
73
+ | 41–60 | Competitive | Strong content exists, needs solid authority |
74
+ | 61–80 | Hard | Dominated by high-authority sites |
75
+ | 81–100 | Very Hard | Reserved for the biggest players — avoid early on |
76
+
77
+ ### Volume Scale (Estimated Monthly Searches)
78
+
79
+ | Label | Range |
80
+ |-------------|--------------------|
81
+ | Very High | 100,000+ |
82
+ | High | 10,000–99,999 |
83
+ | Medium | 1,000–9,999 |
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+ | Low | 100–999 |
85
+ | Very Low | Under 100 |
86
+
87
+ ### CPC Context
88
+
89
+ CPC (Cost Per Click) signals commercial value even for
90
+ organic content. Use it to prioritise keywords where
91
+ advertisers are spending — this means the intent is
92
+ likely transactional and conversions are valuable.
93
+
94
+ | CPC Range | Signal |
95
+ |-------------|------------------------------------------------------|
96
+ | $0–$1 | Low commercial value, good for awareness content |
97
+ | $1–$5 | Moderate value, mix of info and commercial intent |
98
+ | $5–$15 | High commercial value, strong conversion potential |
99
+ | $15+ | Very high value — transactional, competitive space |
100
+
101
+ ---
102
+
103
+ ## Output Structure
104
+
105
+ The skill must always produce output in this exact format:
106
+ ```markdown
107
+ # Keyword Research Report
108
+
109
+ **Topic:** [topic]
110
+ **Business Type:** [business_type]
111
+ **Target Audience:** [target_audience]
112
+ **Content Goal:** [content_goal]
113
+ **Location:** [location or "Global"]
114
+ **Note:** All volume and difficulty figures are estimates.
115
+ Validate with a live keyword tool before final decisions.
116
+
117
+ ---
118
+
119
+ ## Seed Keywords
120
+
121
+ Core terms that define the topic's search territory:
122
+
123
+ | Seed Keyword | Est. Volume | Difficulty | CPC Est. | Intent |
124
+ |----------------------|-------------|------------|----------|-----------------|
125
+ | [keyword] | [label] | [score] | [$x] | [intent type] |
126
+ | [keyword] | [label] | [score] | [$x] | [intent type] |
127
+ | [keyword] | [label] | [score] | [$x] | [intent type] |
128
+
129
+ ---
130
+
131
+ ## Priority Keyword Tiers
132
+
133
+ ### 🟢 Tier 1 — Target First (High Value, Achievable)
134
+ Low-to-moderate difficulty. Should anchor your first
135
+ wave of content.
136
+
137
+ | Keyword | Est. Volume | Difficulty | CPC Est. | Intent | Content Type to Create |
138
+ |----------------------|-------------|------------|----------|---------------|-------------------------|
139
+ | [keyword] | [label] | [score] | [$x] | [intent] | [landing page / blog] |
140
+ | [keyword] | [label] | [score] | [$x] | [intent] | [content type] |
141
+ | [keyword] | [label] | [score] | [$x] | [intent] | [content type] |
142
+
143
+ ---
144
+
145
+ ### 🟡 Tier 2 — Build Toward (Medium Difficulty)
146
+ Competitive but winnable with topical authority.
147
+ Target after Tier 1 content is live.
148
+
149
+ | Keyword | Est. Volume | Difficulty | CPC Est. | Intent | Content Type to Create |
150
+ |----------------------|-------------|------------|----------|---------------|-------------------------|
151
+ | [keyword] | [label] | [score] | [$x] | [intent] | [content type] |
152
+ | [keyword] | [label] | [score] | [$x] | [intent] | [content type] |
14
153
 
15
- Part of the [SEO-AEO Engine](https://github.com/mrprewsh/seo-aeo-engine) — an open-source AI-powered content growth system.
154
+ ---
155
+
156
+ ### 🔴 Tier 3 — Long-Term Goals (High Difficulty)
157
+ Dominated by high-authority sites. Do not target these
158
+ until significant topical authority is established.
159
+
160
+ | Keyword | Est. Volume | Difficulty | CPC Est. | Intent | Notes |
161
+ |----------------------|-------------|------------|----------|---------------|-------------------------|
162
+ | [keyword] | [label] | [score] | [$x] | [intent] | [why it's hard] |
163
+
164
+ ---
165
+
166
+ ## Long-Tail Keywords
167
+
168
+ Lower volume, lower difficulty, higher conversion rate.
169
+ These are your fastest wins.
170
+
171
+ | Long-Tail Keyword | Est. Volume | Difficulty | Intent | Best For |
172
+ |--------------------------------------|-------------|------------|---------------|-----------------------|
173
+ | [keyword] | [label] | [score] | [intent] | [blog / landing page] |
174
+ | [keyword] | [label] | [score] | [intent] | [content type] |
175
+ | [keyword] | [label] | [score] | [intent] | [content type] |
176
+ | [keyword] | [label] | [score] | [intent] | [content type] |
177
+ | [keyword] | [label] | [score] | [intent] | [content type] |
178
+
179
+ ---
180
+
181
+ ## AEO Keywords
182
+
183
+ Question-based and conversational keywords that AI engines
184
+ surface in direct answers, featured snippets, and
185
+ People Also Ask boxes.
16
186
 
17
- ## When to Use This Skill
187
+ | AEO Keyword / Question | Est. Volume | Intent | Answer Format to Use |
188
+ |------------------------------------------------|-------------|---------------|------------------------|
189
+ | What is [topic]? | [label] | informational | Definition sentence |
190
+ | How does [topic] work? | [label] | informational | Numbered steps |
191
+ | What is the best [topic] for [audience]? | [label] | commercial | Comparison table |
192
+ | How much does [topic] cost? | [label] | transactional | Direct number + range |
193
+ | [topic] vs [alternative] — which is better? | [label] | commercial | Comparison block |
194
+ | Is [topic] worth it? | [label] | commercial | FAQ answer block |
195
+ | [Common question your audience asks] | [label] | [intent] | [format] |
196
+ | [Common question your audience asks] | [label] | [intent] | [format] |
18
197
 
19
- - Use when you need to build a keyword strategy for a new topic or niche
20
- - Use when you want to find AEO question queries for AI engine citation
21
- - Use when you need to prioritise which keywords to target first
22
- - Use when you want to check for keyword cannibalization before writing content
198
+ ---
199
+
200
+ ## LSI and Semantic Keywords
201
+
202
+ Related terms that reinforce topical authority.
203
+ Use these naturally throughout content —
204
+ do not force them as primary targets.
205
+
206
+ - [LSI term 1]
207
+ - [LSI term 2]
208
+ - [LSI term 3]
209
+ - [LSI term 4]
210
+ - [LSI term 5]
211
+ - [LSI term 6]
212
+
213
+ ---
23
214
 
24
- ## How It Works
215
+ ## Keywords to Avoid
25
216
 
26
- ### Step 1: Extract Seed Keywords
27
- Identify 3–5 core terms that anchor the topic's search territory. Go beyond the obvious head term to include adjacent terms the audience actually uses.
217
+ These keywords are flagged as high-risk or low-ROI
218
+ for this topic and audience:
28
219
 
29
- ### Step 2: Expand Into Tiers
30
- Sort all keywords into three tiers:
31
- - **Tier 1**Low-to-moderate difficulty. Target first.
32
- - **Tier 2**Medium difficulty. Build toward after Tier 1 content is live.
33
- - **Tier 3**High difficulty. Long-term goals only.
220
+ | Keyword | Reason to Avoid |
221
+ |----------------------|--------------------------------------------------------|
222
+ | [keyword] | Wrong intent attracts audience not looking to convert|
223
+ | [keyword] | Too broad dominated by global brands |
224
+ | [keyword] | Cannibalises [other keyword] similar enough to split traffic |
225
+ | [keyword] | Seasonal — only relevant [month/period] |
34
226
 
35
- ### Step 3: Generate AEO Keywords
36
- Produce question-based keywords that AI engines surface in direct answers and People Also Ask boxes. For each AEO keyword, specify the answer format to use (definition sentence, numbered steps, comparison table, direct number).
227
+ ---
37
228
 
38
- ### Step 4: Run Cannibalization Check
39
- Flag any two keywords similar enough to split traffic if targeted on separate pages. Recommend which page should own which term.
229
+ ## Cannibalization Check
40
230
 
41
- ### Step 5: Build Content Map
42
- Recommend content type and production order for all Tier 1 and Tier 2 keywords.
231
+ Keywords with enough overlap that two pages targeting
232
+ them would compete against each other:
43
233
 
44
- ## Examples
234
+ | Keyword A | Keyword B | Risk Level | Resolution |
235
+ |----------------------|----------------------|------------|-------------------------------------|
236
+ | [keyword] | [keyword] | High/Med | [which page should own which term] |
45
237
 
46
- ### Example 1: SaaS Product
47
- Input: topic = "remote project management software"
48
- audience = "engineering managers and startup founders"
49
- goal = "convert"
50
- Output:
51
- Tier 1 Keywords:
238
+ If none detected: No cannibalization risks found.
52
239
 
53
- "remote project management software" | Medium volume | Difficulty: 38
54
- "project management tool remote teams" | Low volume | Difficulty: 29
240
+ ---
55
241
 
56
- AEO Keywords:
242
+ ## Keyword → Content Map
57
243
 
58
- "What is the best project management software for remote teams?"
59
- Answer format: Comparison table
60
- "How does remote project management work?"
61
- → Answer format: Numbered steps
244
+ Recommended content to create based on this research,
245
+ in production order:
62
246
 
63
- Content Map:
247
+ | Priority | Content Title | Target Keyword | Content Type | Goal |
248
+ |----------|----------------------------------|-------------------|------------------|-------------------|
249
+ | 1 | [title] | [keyword] | Landing Page | Convert |
250
+ | 2 | [title] | [keyword] | Pillar Blog Post | Rank + Authority |
251
+ | 3 | [title] | [keyword] | Cluster Article | Topical Depth |
252
+ | 4 | [title] | [keyword] | Cluster Article | AEO / Snippet |
253
+ | 5 | [title] | [keyword] | FAQ Page | AEO / Long-tail |
64
254
 
65
- Landing page → "remote project management software"
66
- Pillar blog → "complete guide to remote project management"
67
- Cluster article → "how to manage remote engineering teams"
255
+ ---
68
256
 
257
+ ## Quick Wins Summary
69
258
 
70
- ### Example 2: Fintech App
71
- Input: topic = "automated budgeting app"
72
- audience = "millennials managing personal finances"
73
- goal = "all"
74
- Output:
75
- Tier 1 Keywords:
259
+ The 3 keywords to act on immediately:
76
260
 
77
- "automated budgeting app" | Medium volume | Difficulty: 33
78
- "automatic savings app" | Low volume | Difficulty: 24
261
+ 1. **[keyword]** [one sentence on why this is the best
262
+ first target]
263
+ 2. **[keyword]** — [one sentence on why]
264
+ 3. **[keyword]** — [one sentence on why]
265
+ ```
79
266
 
80
- AEO Keywords:
267
+ ## Foundational Content Plan
81
268
 
82
- "What is the best budgeting app for millennials?"
83
- → Answer format: Comparison table
84
- "How does automated budgeting work?"
85
- → Answer format: Numbered steps
269
+ Recommend between 5 and 10 foundational pages, defaulting to 10 when the topic has enough distinct intent. Include the landing page when it is a target page, then assign each page a problem, query, intent, conversion path, supporting evidence, and internal-link targets.
86
270
 
271
+ | # | Page / Article | Primary Query | Problem Solved | Intent | Conversion Path | Evidence |
272
+ |---|----------------|---------------|----------------|--------|-----------------|----------|
273
+ | 1 | [title] | [query] | [problem] | [intent] | [CTA/product page] | [source/confidence] |
87
274
 
88
- ## Best Practices
275
+ Do not fill the table with near-duplicates to reach ten. If fewer than five distinct intents are defensible, explain why and ask whether the owner prefers a smaller foundation or broader adjacent topics.
89
276
 
90
- - ✅ **Do:** Target Tier 1 keywords first — build authority before going after competitive terms
91
- - ✅ **Do:** Use AEO keywords in FAQ sections and definition blocks for AI engine citation
92
- - ✅ **Do:** Validate estimated volume and difficulty with a live tool (Ahrefs, SEMrush) before committing
93
- - ❌ **Don't:** Target two keywords on the same page if cannibalization is flagged
94
- - ❌ **Don't:** Use volume as the only prioritisation signal — difficulty and intent matter more
277
+ ## Search-Intent Evidence
95
278
 
96
- ## Common Pitfalls
279
+ | Query | Market / Date | Dominant SERP Intent | Ranking Formats | User Problem | Source | Confidence |
280
+ |-------|---------------|----------------------|-----------------|--------------|--------|------------|
281
+ | [query] | [market/date] | [intent] | [formats] | [problem] | [browser/API/semantic] | High/Med/Low |
97
282
 
98
- - **Problem:** High-volume keyword chosen but impossible to rank for early on
99
- **Solution:** Always cross-check volume with difficulty. Tier 1 should have difficulty under 45.
283
+ ---
100
284
 
101
- - **Problem:** AEO keywords ignored in favour of traditional search terms
102
- **Solution:** AEO keywords drive AI engine citation — include at least 5 in every research run.
285
+ ## Execution Steps
286
+
287
+ 1. Parse `topic`, `business_type`, `site_context`, and any
288
+ `user_keywords` together to define
289
+ the full semantic territory — not just the obvious
290
+ head term but adjacent terms the audience uses
291
+ 2. Generate seed keywords — 3–5 core terms that
292
+ anchor the topic
293
+ 3. Expand each seed keyword into long-tail variations
294
+ using question formats, modifier patterns
295
+ ("best", "how to", "for [audience]", "vs"),
296
+ and location modifiers if `location` is provided
297
+ 4. Generate AEO keyword list — convert the most common
298
+ audience questions into direct-answer keyword targets
299
+ 5. Generate LSI terms — identify semantically related
300
+ vocabulary that reinforces topical authority
301
+ without targeting directly
302
+ 6. If live browser or API research is available, collect
303
+ current search-intent evidence before estimating difficulty.
304
+ Base any remaining estimate on
305
+ keyword length, specificity, and likely
306
+ competitive landscape
307
+ 7. Estimate volume using the volume scale —
308
+ shorter, broader terms get higher volume labels;
309
+ longer, more specific terms get lower
310
+ 8. Assign intent category to every keyword
311
+ 9. Sort all keywords into Tier 1, 2, and 3
312
+ based on difficulty and estimated volume
313
+ 10. Run cannibalization check — flag any two keywords
314
+ that are similar enough to split traffic if
315
+ targeted on separate pages
316
+ 11. Build Keywords to Avoid list — flag wrong-intent,
317
+ too-broad, cannibalistic, and seasonal keywords
318
+ 12. Build the Keyword → Content Map — recommend the landing page,
319
+ 5–10 foundational pages (default 10), supporting articles,
320
+ and production order. Every page must own a distinct intent.
321
+ 13. Mark which keyword choices require owner confirmation before
322
+ content production and which are safe provisional fallbacks.
323
+ 14. Verify keyword choices against the observed result pages, related searches, and the business context. Treat any difficulty estimate as directional unless it comes from an identified data source; do not present a heuristic as measured search volume or competition.
103
324
 
104
- ## Related Skills
325
+ ---
105
326
 
106
- - `@seo-aeo-content-cluster` — uses keyword research output to build topic cluster
107
- - `@seo-aeo-landing-page-writer` consumes primary keyword to generate landing page
108
- - `@seo-aeo-blog-writer` — uses secondary keywords for cluster article targeting
327
+ ## Connected Skills
328
+ - Receives output from: orchestrator workflow input
329
+ - Feeds output to: `seo-aeo-content-cluster`,
330
+ `seo-aeo-landing-page-writer`, `seo-aeo-blog-writer`,
331
+ `seo-aeo-meta-description-generator`
109
332
 
110
- ## Additional Resources
333
+ ## When to Use
111
334
 
112
- - [SEO-AEO Engine Repository](https://github.com/mrprewsh/seo-aeo-engine)
113
- - [Full Keyword Research SKILL.md](https://github.com/mrprewsh/seo-aeo-engine/blob/main/.agent/skills/keyword-research/SKILL.md)
335
+ Use when selecting target queries, understanding search intent, or turning a business goal into a prioritised content map.
114
336
 
115
337
  ## Limitations
116
- - Use this skill only when the task clearly matches the scope described above.
117
- - Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
118
- - Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.
338
+
339
+ - Search intent and competition change over time; directional research must be validated against current result pages and available first-party data.
@@ -1,103 +1,136 @@
1
1
  ---
2
2
  name: seo-aeo-landing-page-writer
3
- description: "Writes complete, structured landing pages optimized for SEO ranking, AEO citation, and visitor conversion. Activate when the user wants to write or generate a landing page for a product, service, or offer."
3
+ description: "Writes or improves conversion-focused landing pages for products, services, and offers with practical SEO and AEO structure."
4
4
  risk: safe
5
5
  source: community
6
6
  date_added: "2026-04-01"
7
7
  ---
8
8
 
9
- # SEO-AEO Landing Page Writer
10
-
11
- ## Overview
12
-
13
- Generates a full, publish-ready landing page following a defined section order with SEO heading structure, AEO extraction blocks, FAQ section, comparison table, social proof, and conversion-focused CTAs. Every section serves a specific purpose in a narrative arc that moves the visitor from awareness to action.
14
-
15
- Part of the [SEO-AEO Engine](https://github.com/mrprewsh/seo-aeo-engine).
16
-
17
- ## When to Use This Skill
18
-
19
- - Use when building a landing page for a new product or service
20
- - Use when an existing landing page needs a full SEO and AEO rewrite
21
- - Use when you need a page that can be cited by AI engines like Perplexity or ChatGPT
22
- - Use when you want conversion copy that leads with pain before pitching the product
23
9
 
10
+ # Landing Page Writer Skill
11
+
12
+ Write a publishable landing-page draft that helps the intended visitor understand the offer, trust it, and take the next step. Optimize for humans first, then make the page easy for search engines and answer engines to parse.
13
+
14
+ ## Inputs
15
+
16
+ Use these fields when supplied. Infer only what is obvious; otherwise list missing assumptions before the draft.
17
+
18
+ ```json
19
+ {
20
+ "product_name": "string",
21
+ "business_type": "string — what the product or service does",
22
+ "target_audience": "string",
23
+ "primary_keyword": "string — exact target phrase, if known",
24
+ "secondary_keywords": ["string"],
25
+ "usp": ["string — differentiators, up to 5"],
26
+ "pain_points": ["string"],
27
+ "features": ["string"],
28
+ "benefits": ["string — user outcomes mapped to features"],
29
+ "social_proof": {"testimonials": ["string"], "logos": ["string"], "stats": ["string"]},
30
+ "cta_primary": "string",
31
+ "cta_secondary": "string",
32
+ "offer": "string — optional and factual",
33
+ "keyword_data": "string — optional seo-aeo-keyword-research output",
34
+ "competitor": "string — optional named alternative",
35
+ "tone": "professional | conversational | bold | empathetic | authoritative"
36
+ }
37
+ ```
38
+
39
+ If critical inputs are missing, proceed with clearly marked placeholders rather than inventing product facts. Never invent customers, reviews, logos, performance claims, prices, guarantees, awards, security claims, or compliance certifications. If a comparison lacks reliable competitor facts, compare against a generic alternative such as “doing this manually” and label it as a positioning draft.
40
+
41
+ ## Decision rules
42
+
43
+ - Follow the visitor’s search intent and requested conversion goal; do not force a sales structure onto an informational request.
44
+ - Choose one emotional anchor from the pain points and one central outcome from the benefits.
45
+ - Map every included feature to a concrete user benefit. Omit features with no clear outcome.
46
+ - Keep the product out of the opening problem section so the reader’s situation is established before the pitch.
47
+ - Use the primary keyword naturally in the H1, opening copy, one relevant H2, and at least one FAQ answer when provided. Do not use arbitrary density targets.
48
+ - Make claims proportional to the evidence supplied. Use placeholders such as `[verified customer quote]` where proof is missing.
49
+ - Prefer short paragraphs, descriptive headings, scannable lists, and direct answers.
50
+
51
+ ## Required page flow
52
+
53
+ Use this order unless the user requests another structure:
54
+
55
+ 1. SEO metadata
56
+ 2. Hero and direct-answer block
57
+ 3. Problem
58
+ 4. Solution
59
+ 5. Features and benefits
60
+ 6. Social proof or trust evidence
61
+ 7. Mid-page CTA
62
+ 8. How it works
63
+ 9. Comparison or alternatives
64
+ 10. FAQ
65
+ 11. Trust and risk-reversal signals
66
+ 12. Final CTA
67
+ 13. Internal-link suggestions
68
+
69
+ The problem section must not mention the product. The hero must state what the product is, who it is for, and the primary outcome in one standalone sentence of roughly 25–40 words. Keep this AEO extraction block factual and free of hype.
70
+
71
+ ## Output format
72
+
73
+ Return Markdown in the exact section order above. Include:
74
+
75
+ ```markdown
76
+ ## SEO Metadata
77
+ H1: [one H1, normally 6–10 words]
78
+ Meta Title: [50–60 characters where practical, keyword-led]
79
+ Meta Description: [draft only; hand off to seo-aeo-meta-description-generator when available]
80
+ URL Slug: /[short lowercase hyphenated slug]
81
+
82
+ ## Hero
83
+ # [H1]
84
+ > [standalone definition and audience/outcome sentence]
85
+ [sub-headline]
86
+ [primary CTA] [secondary CTA]
87
+
88
+ ## Problem
89
+ ## Solution
90
+ ## Features and Benefits
91
+ | Feature | User outcome |
92
+ |---|---|
93
+
94
+ ## Social Proof
95
+ ## Mid-page CTA
24
96
  ## How It Works
97
+ 1. **Step** — [short description]
25
98
 
26
- ### Step 1: Map Inputs
27
- Extract product name, audience, primary keyword, pain points, features, benefits, USPs, social proof, and CTAs. Map every feature to a user outcome before writing any copy.
28
-
29
- ### Step 2: Write AEO Extraction Sentence
30
- Write one 25–40 word sentence that answers "What is [product]?" — standalone, no jargon, placed in a blockquote immediately after the H1. This is the sentence AI engines extract.
31
-
32
- ### Step 3: Follow the Narrative Arc
33
- Write sections in this exact order:
34
- 1. Hero — H1 + AEO sentence + CTA
35
- 2. Problem — audience pain, no product mention yet
36
- 3. Solution — introduce product as the answer
37
- 4. Features as Benefits — table format
38
- 5. Social Proof — testimonials, logos, stats
39
- 6. Mid-page CTA
40
- 7. How It Works — numbered steps
41
- 8. Comparison — table with honest competitor comparison
42
- 9. FAQ — minimum 6 entries, each under 50 words
43
- 10. Trust Signals
44
- 11. Final CTA
45
-
46
- ### Step 4: Run SEO and AEO Checklists
47
- Verify keyword placement, heading hierarchy, FAQ count, AEO block presence, and meta description placeholder before outputting.
99
+ ## Comparison or Alternatives
100
+ | Dimension | Product | Alternative |
101
+ |---|---|---|
48
102
 
49
- ## Examples
103
+ ## Frequently Asked Questions
104
+ **Q: [question]**
105
+ A: [standalone answer]
50
106
 
51
- ### Example 1: Hero Section Output
52
- Ship Faster With Your Remote Team
107
+ ## Trust and Risk Reversal
108
+ ## Final CTA
109
+ ## Internal-Link Suggestions
110
+ ```
53
111
 
54
- Syncro is a remote-first project management platform that helps
55
- distributed engineering teams track work, communicate
56
- asynchronously, and ship without the chaos of email and
57
- scattered spreadsheets.
112
+ ## Quality checks before returning
58
113
 
59
- [Start Free Trial] [See How It Works]
60
- "4,000+ remote teams" · "40% fewer status meetings" · "4.8/5 on G2"
114
+ - Exactly one H1; headings are hierarchical and descriptive.
115
+ - The first paragraph explains the offer and audience without unexplained jargon.
116
+ - The hero contains one direct-answer block and a clear primary CTA.
117
+ - Include at least three useful FAQ entries when context allows; use six only when the audience has six genuine questions. The first FAQ should define the product when relevant.
118
+ - FAQ answers are standalone and normally under 50 words; never add FAQ schema for content that is not visible on the page.
119
+ - Features are rewritten as outcomes in a table, and every major pain point has a corresponding benefit or explanation.
120
+ - Comparison claims are fair and evidence-based; include a dimension where the alternative may be better when applicable.
121
+ - Metadata is concise, unique, and free of keyword stuffing. Do not fabricate character-perfect results.
122
+ - Suggest internal links only to supplied or clearly named related pages, using descriptive anchors rather than “click here”.
123
+ - End with `Assumptions and verification notes` only when placeholders, unsupported claims, or missing inputs remain.
61
124
 
62
- ### Example 2: FAQ Section Output
63
- Q: What is Syncro?
64
- A: Syncro is a remote-first project management platform for
65
- distributed engineering teams. It centralises task tracking,
66
- async communication, and sprint planning in one tool.
67
- Q: How much does Syncro cost?
68
- A: Syncro offers a flat-rate plan at $49/month for unlimited
69
- users. A 14-day free trial is available — no credit card required.
125
+ ## Connected skills
70
126
 
71
- ## Best Practices
127
+ - Receives optional context from `seo-aeo-keyword-research` and `seo-aeo-content-cluster`.
128
+ - Hand off the completed page to `seo-aeo-meta-description-generator`, `seo-aeo-content-quality-auditor`, `seo-aeo-internal-linking`, and `seo-aeo-schema-generator` when available or requested.
72
129
 
73
- - **Do:** Write the problem section before mentioning the product — empathy first
74
- - ✅ **Do:** Place the AEO extraction sentence in a blockquote immediately after H1
75
- - ✅ **Do:** Write FAQ answers as standalone — each must make sense without context
76
- - ✅ **Do:** Include at least one honest point in the comparison table where the alternative wins
77
- - ❌ **Don't:** Use "revolutionary", "game-changing", or "best-in-class" anywhere
78
- - ❌ **Don't:** Use "Submit" or "Click Here" as CTA button text
79
- - ❌ **Don't:** Write paragraphs longer than 4 lines
130
+ ## When to Use
80
131
 
81
- ## Common Pitfalls
82
-
83
- - **Problem:** Product mentioned in the pain section
84
- **Solution:** The pain section exists to build empathy. Save the product introduction for the solution section.
85
-
86
- - **Problem:** FAQ answers are too long to be extracted by AI engines
87
- **Solution:** Every FAQ answer must be under 50 words and self-contained.
88
-
89
- ## Related Skills
90
-
91
- - `@seo-aeo-keyword-research` — provides the primary keyword and AEO queries
92
- - `@seo-aeo-meta-description-generator` — writes title and meta description from page output
93
- - `@seo-aeo-content-quality-auditor` — audits the completed landing page
94
-
95
- ## Additional Resources
96
-
97
- - [SEO-AEO Engine Repository](https://github.com/mrprewsh/seo-aeo-engine)
98
- - [Full Landing Page Writer SKILL.md](https://github.com/mrprewsh/seo-aeo-engine/blob/main/.agent/skills/landing-page-writer/SKILL.md)
132
+ Use when creating or improving a conversion-focused product, service, offer, or homepage while preserving clear search and answer-engine structure.
99
133
 
100
134
  ## Limitations
101
- - Use this skill only when the task clearly matches the scope described above.
102
- - Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
103
- - Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.
135
+
136
+ - Draft copy cannot validate legal claims, product capabilities, accessibility, performance, or actual conversion results without project-specific review.