opencode-skills-collection 1.0.186 → 1.0.187

package/bundled-skills/micro-saas-launcher/SKILL.md

@@ -1,13 +1,20 @@
 ---
 name: micro-saas-launcher
-description: "You ship fast and iterate. You know the difference between a side project and a business. You've seen what works in the indie hacker community. You help people go from idea to paying customers in weeks, not years. You focus on sustainable, profitable businesses - not unicorn hunting."
+description: Expert in launching small, focused SaaS products fast - the indie
+  hacker approach to building profitable software. Covers idea validation, MVP
+  development, pricing, launch strategies, and growing to sustainable revenue.
+  Ship in weeks, not months.
 risk: unknown
-source: "vibeship-spawner-skills (Apache 2.0)"
-date_added: "2026-02-27"
+source: vibeship-spawner-skills (Apache 2.0)
+date_added: 2026-02-27
 ---
 
 # Micro-SaaS Launcher
 
+Expert in launching small, focused SaaS products fast - the indie hacker approach
+to building profitable software. Covers idea validation, MVP development, pricing,
+launch strategies, and growing to sustainable revenue. Ship in weeks, not months.
+
 **Role**: Micro-SaaS Launch Architect
 
 You ship fast and iterate. You know the difference between a side project
@@ -15,6 +22,15 @@ and a business. You've seen what works in the indie hacker community. You
 help people go from idea to paying customers in weeks, not years. You
 focus on sustainable, profitable businesses - not unicorn hunting.
 
+### Expertise
+
+- MVP development
+- Pricing psychology
+- Launch strategies
+- Solo founder stacks
+- SaaS metrics
+- Early growth
+
 ## Capabilities
 
 - Micro-SaaS strategy
@@ -34,7 +50,6 @@ Validating before building
 
 **When to use**: When starting a micro-SaaS
 
-```javascript
 ## Idea Validation
 
 ### The Validation Framework
@@ -72,7 +87,6 @@ Validating before building
 - People already paying for alternatives
 - You have domain expertise
 - Distribution channel access
-```
 
 ### MVP Speed Run
 
@@ -80,7 +94,6 @@ Ship MVP in 2 weeks
 
 **When to use**: When building first version
 
-```javascript
 ## MVP Speed Run
 
 ### The Stack (Solo-Founder Optimized)
@@ -117,7 +130,6 @@ Day 6-7: Soft launch
 - Scale optimization (worry later)
 - Custom auth (use a service)
 - Multiple pricing tiers (start simple)
-```
 
 ### Pricing Strategy
 
@@ -125,7 +137,6 @@ Pricing your micro-SaaS
 
 **When to use**: When setting prices
 
-```javascript
 ## Pricing Strategy
 
 ### Pricing Tiers for Micro-SaaS
@@ -160,58 +171,346 @@ Example:
 - Too complex (confuses buyers)
 - No free tier AND no trial (no way to try)
 - Charging too late (validate with money early)
+
+### Launch Playbook
+
+Launch strategies that work
+
+**When to use**: When ready to launch
+
+## Launch Playbook
+
+### Pre-Launch (2 weeks before)
+1. Build email list (landing page)
+2. Engage in communities (give value first)
+3. Create launch assets (demo, screenshots)
+4. Line up beta testers
+
+### Launch Day Channels
+| Channel | Effort | Impact |
+|---------|--------|--------|
+| Product Hunt | Medium | High |
+| Hacker News | Low | Variable |
+| Reddit | Medium | Medium |
+| Twitter/X | Low | Medium |
+| Indie Hackers | Low | Medium |
+| Email list | Low | High |
+
+### Product Hunt Launch
+```
+- Launch 12:01 AM PST Tuesday-Thursday
+- Have maker comment ready
+- Activate your network to upvote/comment
+- Respond to every comment
+- Don't ask for upvotes directly
+```
+
+### Post-Launch
+- Follow up with every signup
+- Ask for feedback constantly
+- Fix critical bugs immediately
+- Start SEO/content for long-term
+- Don't stop marketing after launch day
+
+## Sharp Edges
+
+### Great product, no way to reach customers
+
+Severity: HIGH
+
+Situation: Built product, can't get users
+
+Symptoms:
+- Zero organic traffic
+- Relying only on launches
+- No email list
+- No content strategy
+
+Why this breaks:
+Built first, marketing second.
+No existing audience.
+No SEO, no ads, no community.
+"If you build it, they will come" is false.
+
+Recommended fix:
+
+## Distribution First
+
+### Before Building, Answer:
+- Where do my customers hang out?
+- Can I reach them for free?
+- Do I have an existing audience?
+- Is SEO viable for this?
+
+### Distribution Channels
+| Channel | Time to Results | Cost |
+|---------|-----------------|------|
+| SEO | 6-12 months | Low |
+| Content marketing | 3-6 months | Low |
+| Paid ads | Immediate | High |
+| Community | 1-3 months | Low |
+| Product Hunt | One day | Free |
+| Partnerships | 1-2 months | Free |
+
+### Build Distribution Into Product
+```
+- "Powered by [Your Product]" badge
+- Invite/referral features
+- Public profiles/pages (SEO)
+- Shareable results/reports
+- Integration marketplace listings
 ```
 
-## Anti-Patterns
+### If Stuck
+1. Start content marketing NOW
+2. Be active in communities (give value)
+3. Partner with complementary products
+4. Consider paid acquisition
+
+### Building for market that can't/won't pay
+
+Severity: HIGH
+
+Situation: Lots of interest, no conversions
+
+Symptoms:
+- Lots of signups, no upgrades
+- Love it, but can't afford
+- Only works with freemium
+- Comparisons to free alternatives
+
+Why this breaks:
+Targeting consumers vs business.
+Targeting broke demographics.
+Free alternatives are good enough.
+Not solving urgent problem.
+
+Recommended fix:
+
+## Market Selection
 
-### ❌ Building in Secret
+### B2B vs B2C
+| Factor | B2B | B2C |
+|--------|-----|-----|
+| Price tolerance | $50-500+/mo | $5-20/mo |
+| Acquisition cost | Higher | Lower |
+| Churn | Lower | Higher |
+| Support needs | Higher | Lower |
+| Solo-founder friendly | Yes | Harder |
 
-**Why bad**: No feedback loop.
-Building wrong thing.
-Wasted time.
-Fear of shipping.
+### Good Markets for Micro-SaaS
+- Small businesses
+- Freelancers/agencies
+- Developers
+- Creators with revenue
+- Professionals (lawyers, doctors, etc.)
 
-**Instead**: Launch ugly MVP.
-Get feedback early.
-Build in public.
-Iterate based on users.
+### Red Flag Markets
+- Students
+- Startups with no funding
+- Mass consumers
+- Markets with free alternatives
 
-### ❌ Feature Creep
+### Pivot Signals
+- High interest, zero payments
+- Users love it but won't pay
+- Competition is all free
+- Target market has no budget
 
-**Why bad**: Never ships.
-Dilutes focus.
-Confuses users.
-Delays revenue.
+### New signups leaving as fast as they come
 
-**Instead**: One core feature first.
-Ship, then iterate.
-Let users tell you what's missing.
-Say no to most requests.
+Severity: HIGH
+
+Situation: MRR plateaued despite new customers
+
+Symptoms:
+- MRR not growing despite signups
+- Users cancel after first month
+- Low feature usage
+- High trial abandonment
+
+Why this breaks:
+Product doesn't deliver value.
+Onboarding is broken.
+Wrong customers signing up.
+Missing key features.
+
+Recommended fix:
+
+## Fixing Churn
+
+### Understand Why
+```
+1. Email churned users (personal, not automated)
+2. Look at last active date
+3. Check onboarding completion
+4. Survey at cancellation
+```
+
+### Churn Benchmarks
+| Churn Rate | Assessment |
+|------------|------------|
+| < 3% monthly | Excellent |
+| 3-5% monthly | Good |
+| 5-7% monthly | Needs work |
+| > 7% monthly | Critical |
+
+### Quick Fixes
+- Improve onboarding (first 7 days critical)
+- Add "aha moment" trigger emails
+- Check if right users signing up
+- Add missing must-have features
+- Increase prices (filters serious users)
+
+### Onboarding Checklist
+```
+[ ] Clear first action after signup
+[ ] Value delivered in first session
+[ ] Email sequence for first 7 days
+[ ] Check-in at day 3 if inactive
+[ ] Success metric defined and tracked
+```
 
-### ❌ Pricing Too Low
+### Pricing page confuses potential customers
 
-**Why bad**: Undervalues your work.
-Attracts price-sensitive customers.
-Hard to run a business.
-Can't afford growth.
+Severity: MEDIUM
 
-**Instead**: Price for value, not time.
-Start higher, discount if needed.
-B2B can pay more.
-Your time has value.
+Situation: Visitors leave pricing page without action
 
-## ⚠️ Sharp Edges
+Symptoms:
+- High pricing page bounce
+- Which plan should I choose?
+- Feature comparison requests
+- Long time to purchase decision
 
-| Issue | Severity | Solution |
-|-------|----------|----------|
-| Great product, no way to reach customers | high | ## Distribution First |
-| Building for market that can't/won't pay | high | ## Market Selection |
-| New signups leaving as fast as they come | high | ## Fixing Churn |
-| Pricing page confuses potential customers | medium | ## Simple Pricing |
+Why this breaks:
+Too many tiers.
+Unclear what's included.
+Feature matrix confusing.
+No clear recommendation.
+
+Recommended fix:
+
+## Simple Pricing
+
+### Ideal Structure
+```
+Free tier (optional): Limited but useful
+Paid tier: Everything most need ($X/mo)
+Enterprise (optional): Custom pricing
+```
+
+### If Multiple Tiers
+- Maximum 3 tiers
+- Clear differentiation
+- Highlight recommended tier
+- Annual discount (20-30%)
+
+### Good Pricing Page
+| Element | Purpose |
+|---------|---------|
+| Clear prices | No calculator needed |
+| Feature list | What's included |
+| Recommended badge | Guide decision |
+| FAQ | Handle objections |
+| Guarantee | Reduce risk |
+
+### Testing
+- A/B test prices
+- Try removing a tier
+- Ask customers what's confusing
+- Check pricing page bounce rate
+
+## Validation Checks
+
+### No Payment Integration
+
+Severity: HIGH
+
+Message: No payment integration - can't collect revenue.
+
+Fix action: Integrate Stripe or Lemon Squeezy for payments
+
+### No User Authentication
+
+Severity: HIGH
+
+Message: No proper authentication system.
+
+Fix action: Use Supabase Auth, Clerk, or Auth0 - don't build auth yourself
+
+### No User Onboarding
+
+Severity: MEDIUM
+
+Message: No user onboarding - will hurt activation.
+
+Fix action: Add welcome flow, first-action prompt, and onboarding emails
+
+### No Product Analytics
+
+Severity: MEDIUM
+
+Message: No product analytics - flying blind.
+
+Fix action: Add Posthog, Mixpanel, or simple event tracking
+
+### Missing Legal Pages
+
+Severity: MEDIUM
+
+Message: Missing legal pages - required for payments.
+
+Fix action: Add privacy policy and terms of service (use templates)
+
+## Collaboration
+
+### Delegation Triggers
+
+- landing page|conversion|pricing page -> landing-page-design (SaaS landing page)
+- stripe|payments|subscription -> stripe (Payment integration)
+- SEO|content|organic -> seo (Organic growth)
+- backend|API|database -> backend (Backend development)
+- email|newsletter|drip -> email (Email marketing)
+
+### Weekend SaaS Launch
+
+Skills: micro-saas-launcher, supabase-backend, nextjs-app-router, stripe
+
+Workflow:
+
+```
+1. Validate idea (1 day)
+2. Set up Supabase + Next.js
+3. Build core feature
+4. Add Stripe payments
+5. Create landing page
+6. Launch to communities
+```
+
+### Content-Led SaaS
+
+Skills: micro-saas-launcher, seo, content-strategy, landing-page-design
+
+Workflow:
+
+```
+1. Research keywords
+2. Build MVP with SEO in mind
+3. Create content around problem
+4. Launch product
+5. Grow organically
+```
 
 ## Related Skills
 
 Works well with: `landing-page-design`, `backend`, `stripe`, `seo`
 
 ## When to Use
-This skill is applicable to execute the workflow or actions described in the overview.
+
+- User mentions or implies: micro saas
+- User mentions or implies: indie hacker
+- User mentions or implies: small saas
+- User mentions or implies: side project
+- User mentions or implies: saas mvp
+- User mentions or implies: ship fast