opencode-skills-antigravity 1.0.5 → 1.0.7

package/bundled-skills/product-marketing-context/SKILL.md

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+---
+name: product-marketing-context
+description: "Create or update a reusable product marketing context document with positioning, audience, ICP, use cases, and messaging. Use at the start of a project to avoid repeating core marketing context across tasks."
+risk: unknown
+source: "https://github.com/coreyhaines31/marketingskills"
+date_added: "2026-03-21"
+metadata:
+  version: 1.1.0
+---
+
+# Product Marketing Context
+
+You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.
+
+## When to Use
+
+- Use when creating a reusable product, audience, and positioning context file.
+- Use at the start of a marketing project before more specialized marketing skills.
+- Use when the user wants to avoid re-explaining ICP, messaging, and product basics.
+
+The document is stored at `.agents/product-marketing-context.md`.
+
+## Workflow
+
+### Step 1: Check for Existing Context
+
+First, check if `.agents/product-marketing-context.md` already exists. Also check `.claude/product-marketing-context.md` for older setups — if found there but not in `.agents/`, offer to move it.
+
+**If it exists:**
+- Read it and summarize what's captured
+- Ask which sections they want to update
+- Only gather info for those sections
+
+**If it doesn't exist, offer two options:**
+
+1. **Auto-draft from codebase** (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch.
+
+2. **Start from scratch**: Walk through each section conversationally, gathering info one section at a time.
+
+Most users prefer option 1. After presenting the draft, ask: "What needs correcting? What's missing?"
+
+### Step 2: Gather Information
+
+**If auto-drafting:**
+1. Read the codebase: README, landing pages, marketing copy, about pages, meta descriptions, package.json, any existing docs
+2. Draft all sections based on what you find
+3. Present the draft and ask what needs correcting or is missing
+4. Iterate until the user is satisfied
+
+**If starting from scratch:**
+Walk through each section below conversationally, one at a time. Don't dump all questions at once.
+
+For each section:
+1. Briefly explain what you're capturing
+2. Ask relevant questions
+3. Confirm accuracy
+4. Move to the next
+
+Push for verbatim customer language — exact phrases are more valuable than polished descriptions because they reflect how customers actually think and speak, which makes copy more resonant.
+
+---
+
+## Sections to Capture
+
+### 1. Product Overview
+- One-line description
+- What it does (2-3 sentences)
+- Product category (what "shelf" you sit on—how customers search for you)
+- Product type (SaaS, marketplace, e-commerce, service, etc.)
+- Business model and pricing
+
+### 2. Target Audience
+- Target company type (industry, size, stage)
+- Target decision-makers (roles, departments)
+- Primary use case (the main problem you solve)
+- Jobs to be done (2-3 things customers "hire" you for)
+- Specific use cases or scenarios
+
+### 3. Personas (B2B only)
+If multiple stakeholders are involved in buying, capture for each:
+- User, Champion, Decision Maker, Financial Buyer, Technical Influencer
+- What each cares about, their challenge, and the value you promise them
+
+### 4. Problems & Pain Points
+- Core challenge customers face before finding you
+- Why current solutions fall short
+- What it costs them (time, money, opportunities)
+- Emotional tension (stress, fear, doubt)
+
+### 5. Competitive Landscape
+- **Direct competitors**: Same solution, same problem (e.g., Calendly vs SavvyCal)
+- **Secondary competitors**: Different solution, same problem (e.g., Calendly vs Superhuman scheduling)
+- **Indirect competitors**: Conflicting approach (e.g., Calendly vs personal assistant)
+- How each falls short for customers
+
+### 6. Differentiation
+- Key differentiators (capabilities alternatives lack)
+- How you solve it differently
+- Why that's better (benefits)
+- Why customers choose you over alternatives
+
+### 7. Objections & Anti-Personas
+- Top 3 objections heard in sales and how to address them
+- Who is NOT a good fit (anti-persona)
+
+### 8. Switching Dynamics
+The JTBD Four Forces:
+- **Push**: What frustrations drive them away from current solution
+- **Pull**: What attracts them to you
+- **Habit**: What keeps them stuck with current approach
+- **Anxiety**: What worries them about switching
+
+### 9. Customer Language
+- How customers describe the problem (verbatim)
+- How they describe your solution (verbatim)
+- Words/phrases to use
+- Words/phrases to avoid
+- Glossary of product-specific terms
+
+### 10. Brand Voice
+- Tone (professional, casual, playful, etc.)
+- Communication style (direct, conversational, technical)
+- Brand personality (3-5 adjectives)
+
+### 11. Proof Points
+- Key metrics or results to cite
+- Notable customers/logos
+- Testimonial snippets
+- Main value themes and supporting evidence
+
+### 12. Goals
+- Primary business goal
+- Key conversion action (what you want people to do)
+- Current metrics (if known)
+
+---
+
+## Step 3: Create the Document
+
+After gathering information, create `.agents/product-marketing-context.md` with this structure:
+
+```markdown
+# Product Marketing Context
+
+*Last updated: [date]*
+
+## Product Overview
+**One-liner:**
+**What it does:**
+**Product category:**
+**Product type:**
+**Business model:**
+
+## Target Audience
+**Target companies:**
+**Decision-makers:**
+**Primary use case:**
+**Jobs to be done:**
+-
+**Use cases:**
+-
+
+## Personas
+| Persona | Cares about | Challenge | Value we promise |
+|---------|-------------|-----------|------------------|
+| | | | |
+
+## Problems & Pain Points
+**Core problem:**
+**Why alternatives fall short:**
+-
+**What it costs them:**
+**Emotional tension:**
+
+## Competitive Landscape
+**Direct:** [Competitor] — falls short because...
+**Secondary:** [Approach] — falls short because...
+**Indirect:** [Alternative] — falls short because...
+
+## Differentiation
+**Key differentiators:**
+-
+**How we do it differently:**
+**Why that's better:**
+**Why customers choose us:**
+
+## Objections
+| Objection | Response |
+|-----------|----------|
+| | |
+
+**Anti-persona:**
+
+## Switching Dynamics
+**Push:**
+**Pull:**
+**Habit:**
+**Anxiety:**
+
+## Customer Language
+**How they describe the problem:**
+- "[verbatim]"
+**How they describe us:**
+- "[verbatim]"
+**Words to use:**
+**Words to avoid:**
+**Glossary:**
+| Term | Meaning |
+|------|---------|
+| | |
+
+## Brand Voice
+**Tone:**
+**Style:**
+**Personality:**
+
+## Proof Points
+**Metrics:**
+**Customers:**
+**Testimonials:**
+> "[quote]" — [who]
+**Value themes:**
+| Theme | Proof |
+|-------|-------|
+| | |
+
+## Goals
+**Business goal:**
+**Conversion action:**
+**Current metrics:**
+```
+
+---
+
+## Step 4: Confirm and Save
+
+- Show the completed document
+- Ask if anything needs adjustment
+- Save to `.agents/product-marketing-context.md`
+- Tell them: "Other marketing skills will now use this context automatically. Run `/product-marketing-context` anytime to update it."
+
+---
+
+## Tips
+
+- **Be specific**: Ask "What's the #1 frustration that brings them to you?" not "What problem do they solve?"
+- **Capture exact words**: Customer language beats polished descriptions
+- **Ask for examples**: "Can you give me an example?" unlocks better answers
+- **Validate as you go**: Summarize each section and confirm before moving on
+- **Skip what doesn't apply**: Not every product needs all sections (e.g., Personas for B2C)

package/bundled-skills/product-marketing-context/evals/evals.json

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+{
+  "skill_name": "product-marketing-context",
+  "evals": [
+    {
+      "id": 1,
+      "prompt": "I want to set up my product marketing context. We're a B2B SaaS company that sells a customer feedback platform to product teams.",
+      "expected_output": "Should check if .agents/product-marketing-context.md already exists. If not, should offer two options: (1) Auto-draft from codebase (recommended) or (2) Start from scratch. If user chooses start from scratch, should walk through sections conversationally one at a time. Should cover all applicable sections: Product Overview, Target Audience, Personas, Problems You Solve, Competitive Landscape, Differentiation, Objections, Switching Dynamics, Customer Language, Brand Voice, Proof Points, and Goals. Should create the file at .agents/product-marketing-context.md when complete.",
+      "assertions": [
+        "Checks for existing product-marketing-context.md",
+        "Offers two options: auto-draft or start from scratch",
+        "Covers applicable sections",
+        "Walks through sections conversationally one at a time",
+        "Creates file at .agents/product-marketing-context.md"
+      ],
+      "files": []
+    },
+    {
+      "id": 2,
+      "prompt": "Update our product marketing context. We just added a new enterprise tier and our target audience has expanded to include VP of Engineering, not just Product Managers.",
+      "expected_output": "Should check for existing .agents/product-marketing-context.md and read it. Should identify which sections need updating based on the changes: Target Audience (add VP of Engineering), Personas (add new persona), Product Overview (new enterprise tier, including pricing updates within that section), Objections (enterprise-specific), and Competitive Landscape (enterprise competitors). Should update only the relevant sections, preserving existing content that hasn't changed.",
+      "assertions": [
+        "Reads existing product-marketing-context.md",
+        "Identifies sections that need updating",
+        "Updates Target Audience with VP of Engineering",
+        "Adds new persona for the expanded audience",
+        "Updates Product Overview for enterprise tier",
+        "Preserves unchanged sections"
+      ],
+      "files": []
+    },
+    {
+      "id": 3,
+      "prompt": "create a product context doc for my app. it's a mobile app that helps people find hiking trails. we're just getting started.",
+      "expected_output": "Should trigger on casual phrasing. Should check for existing context doc. Should offer auto-draft or start-from-scratch options. Should adapt questions for an early-stage B2C mobile app (outdoor/fitness niche). Should note that some sections may be sparse for an early-stage product and that's okay — they can be filled in as the business matures. Should skip non-applicable sections (e.g., Personas section is B2B-focused) rather than forcing all 12. Should accept lighter answers for sections like Proof Points or Competitive Landscape if the company is new.",
+      "assertions": [
+        "Triggers on casual phrasing",
+        "Checks for existing context doc",
+        "Offers auto-draft or start-from-scratch options",
+        "Adapts questions for early-stage B2C mobile app",
+        "Notes some sections may be sparse early on",
+        "Skips non-applicable sections rather than forcing all 12",
+        "Creates file at .agents/product-marketing-context.md"
+      ],
+      "files": []
+    },
+    {
+      "id": 4,
+      "prompt": "Can you auto-draft our product marketing context from our existing codebase and marketing materials?",
+      "expected_output": "Should activate the auto-draft workflow mode. Should scan the codebase for existing marketing context: README, landing page copy, pricing page, about page, meta descriptions, any existing documentation. Should draft the product-marketing-context.md from what it finds, filling in sections where information is available and flagging sections that need manual input. Should present the draft for review before saving.",
+      "assertions": [
+        "Activates auto-draft workflow mode",
+        "Scans codebase for existing marketing materials",
+        "Drafts context from found information",
+        "Flags sections needing manual input",
+        "Presents draft for review before saving"
+      ],
+      "files": []
+    },
+    {
+      "id": 5,
+      "prompt": "Do we have a product marketing context set up? I want to make sure the other marketing skills have context about our product.",
+      "expected_output": "Should check for .agents/product-marketing-context.md (and the older .claude/product-marketing-context.md location). Should report whether it exists and summarize its contents if found. If it doesn't exist, should offer to create one and explain why it's valuable (other skills like copywriting, page-cro, seo-audit check for it first). Should explain how other skills use this context document.",
+      "assertions": [
+        "Checks both file locations",
+        "Reports whether context doc exists",
+        "Summarizes contents if found",
+        "Offers to create if missing",
+        "Explains how other skills use it"
+      ],
+      "files": []
+    },
+    {
+      "id": 6,
+      "prompt": "Write homepage copy for our SaaS product.",
+      "expected_output": "Should recognize this is a copywriting task, not a product marketing context task. Should check for product-marketing-context.md (as other skills do), and if it doesn't exist, may suggest creating one first. But should defer to the copywriting skill for actually writing the homepage copy.",
+      "assertions": [
+        "Recognizes this as a copywriting task",
+        "May check for or suggest creating product-marketing-context.md",
+        "References or defers to copywriting skill for the actual copy",
+        "Does not attempt to write homepage copy using context creation patterns"
+      ],
+      "files": []
+    }
+  ]
+}

package/bundled-skills/revops/SKILL.md

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+---
+name: revops
+description: "Design and improve revenue operations, lead lifecycle rules, scoring, routing, handoffs, and CRM process automation. Use when marketing, sales, and customer success workflows need clearer operational structure."
+risk: unknown
+source: "https://github.com/coreyhaines31/marketingskills"
+date_added: "2026-03-21"
+metadata:
+  version: 1.1.0
+---
+
+# RevOps
+
+You are an expert in revenue operations. Your goal is to help design and optimize the systems that connect marketing, sales, and customer success into a unified revenue engine.
+
+## When to Use
+
+- Use when the user needs lead scoring, routing, handoffs, or lifecycle definitions.
+- Use when CRM process design and revenue-team coordination are the core problem.
+- Use when marketing, sales, and customer success systems need operational alignment.
+
+## Before Starting
+
+**Check for product marketing context first:**
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+
+Gather this context (ask if not provided):
+
+1. **GTM motion** — Product-led (PLG), sales-led, or hybrid?
+2. **ACV range** — What's the average contract value?
+3. **Sales cycle length** — Days from first touch to closed-won?
+4. **Current stack** — CRM, marketing automation, scheduling, enrichment tools?
+5. **Current state** — How are leads managed today? What's working and what's not?
+6. **Goals** — Increase conversion? Reduce speed-to-lead? Fix handoff leaks? Build from scratch?
+
+Work with whatever the user gives you. If they have a clear problem area, start there. Don't block on missing inputs — use what you have and note what would strengthen the solution.
+
+---
+
+## Core Principles
+
+### Single Source of Truth
+One system of record for every lead and account. If data lives in multiple places, it will conflict. Pick a CRM as the canonical source and sync everything to it.
+
+### Define Before Automate
+Get stage definitions, scoring criteria, and routing rules right on paper before building workflows. Automating a broken process just creates broken results faster.
+
+### Measure Every Handoff
+Every handoff between teams is a potential leak. Marketing-to-sales, SDR-to-AE, AE-to-CS — each needs an SLA, a tracking mechanism, and someone accountable for follow-through.
+
+### Revenue Team Alignment
+Marketing, sales, and customer success must agree on definitions. If marketing calls something an MQL but sales won't work it, the definition is wrong. Alignment meetings aren't optional.
+
+---
+
+## Lead Lifecycle Framework
+
+### Stage Definitions
+
+| Stage | Entry Criteria | Exit Criteria | Owner |
+|-------|---------------|---------------|-------|
+| **Subscriber** | Opts in to content (blog, newsletter) | Provides company info or shows engagement | Marketing |
+| **Lead** | Identified contact with basic info | Meets minimum fit criteria | Marketing |
+| **MQL** | Passes fit + engagement threshold | Sales accepts or rejects within SLA | Marketing |
+| **SQL** | Sales accepts and qualifies via conversation | Opportunity created or recycled | Sales (SDR/AE) |
+| **Opportunity** | Budget, authority, need, timeline confirmed | Closed-won or closed-lost | Sales (AE) |
+| **Customer** | Closed-won deal | Expands, renews, or churns | CS / Account Mgmt |
+| **Evangelist** | High NPS, referral activity, case study | Ongoing program participation | CS / Marketing |
+
+### MQL Definition
+
+An MQL requires both **fit** and **engagement**:
+
+- **Fit score** — Does this person match your ICP? (company size, industry, role, tech stack)
+- **Engagement score** — Have they shown buying intent? (pricing page, demo request, multiple visits)
+
+Neither alone is sufficient. A perfect-fit company that never engages isn't an MQL. A student downloading every ebook isn't an MQL.
+
+### MQL-to-SQL Handoff SLA
+
+Define response times and document them:
+- MQL alert sent to assigned rep
+- Rep contacts within **4 hours** (business hours)
+- Rep qualifies or rejects within **48 hours**
+- Rejected MQLs go to recycling nurture with reason code
+
+**For complete lifecycle stage templates and SLA examples**: See [references/lifecycle-definitions.md](references/lifecycle-definitions.md)
+
+---
+
+## Lead Scoring
+
+### Scoring Dimensions
+
+**Explicit scoring (fit)** — Who they are:
+- Company size, industry, revenue
+- Job title, seniority, department
+- Tech stack, geography
+
+**Implicit scoring (engagement)** — What they do:
+- Page visits (especially pricing, demo, case studies)
+- Content downloads, webinar attendance
+- Email engagement (opens, clicks)
+- Product usage (for PLG)
+
+**Negative scoring** — Disqualifying signals:
+- Competitor email domains
+- Student/personal email
+- Unsubscribes, spam complaints
+- Job title mismatches (intern, student)
+
+### Building a Scoring Model
+
+1. Define your ICP attributes and weight them
+2. Identify high-intent behavioral signals from closed-won data
+3. Set point values for each attribute and behavior
+4. Set MQL threshold (typically 50-80 points on a 100-point scale)
+5. Test against historical data — does the model correctly identify past wins?
+6. Launch, measure, and recalibrate quarterly
+
+### Common Scoring Mistakes
+
+- Weighting content downloads too heavily (research ≠ buying intent)
+- Not including negative scoring (lets bad leads through)
+- Setting and forgetting (buyer behavior changes; recalibrate quarterly)
+- Scoring all page visits equally (pricing page ≠ blog post)
+
+**For detailed scoring templates and example models**: See [references/scoring-models.md](references/scoring-models.md)
+
+---
+
+## Lead Routing
+
+### Routing Methods
+
+| Method | How It Works | Best For |
+|--------|-------------|----------|
+| **Round-robin** | Distribute evenly across reps | Equal territories, similar deal sizes |
+| **Territory-based** | Assign by geography, vertical, or segment | Regional teams, industry specialists |
+| **Account-based** | Named accounts go to named reps | ABM motions, strategic accounts |
+| **Skill-based** | Route by deal complexity, product line, or language | Diverse product lines, global teams |
+
+### Routing Rules Essentials
+
+- Route to the **most specific match** first, then fall back to general
+- Include a **fallback owner** — unassigned leads go cold fast and waste pipeline
+- Round-robin should account for **rep capacity and availability** (PTO, quota attainment)
+- Log every routing decision for audit and optimization
+
+### Speed-to-Lead
+
+Response time is the single biggest factor in lead conversion:
+- Contact within **5 minutes** = 21x more likely to qualify (Lead Connect)
+- After **30 minutes**, conversion drops by 10x
+- After **24 hours**, the lead is effectively cold
+
+Build routing rules that prioritize speed. Alert reps immediately. Escalate if SLA is missed.
+
+**For routing decision trees and platform-specific setup**: See [references/routing-rules.md](references/routing-rules.md)
+
+---
+
+## Pipeline Stage Management
+
+### Pipeline Stages
+
+| Stage | Required Fields | Exit Criteria |
+|-------|----------------|---------------|
+| **Qualified** | Contact info, company, source, fit score | Discovery call scheduled |
+| **Discovery** | Pain points, current solution, timeline | Needs confirmed, demo scheduled |
+| **Demo/Evaluation** | Technical requirements, decision makers | Positive evaluation, proposal requested |
+| **Proposal** | Pricing, terms, stakeholder map | Proposal delivered and reviewed |
+| **Negotiation** | Redlines, approval chain, close date | Terms agreed, contract sent |
+| **Closed Won** | Signed contract, payment terms | Handoff to CS complete |
+| **Closed Lost** | Loss reason, competitor (if any) | Post-mortem logged |
+
+### Stage Hygiene
+
+- **Required fields per stage** — Don't let reps advance a deal without filling in required data
+- **Stale deal alerts** — Flag deals that sit in a stage beyond the average time (e.g., 2x average days)
+- **Stage skip detection** — Alert when deals jump stages (Qualified → Proposal skipping Discovery)
+- **Close date discipline** — Push dates must include a reason; no silent pushes
+
+### Pipeline Metrics
+
+| Metric | What It Tells You |
+|--------|-------------------|
+| Stage conversion rates | Where deals die |
+| Average time in stage | Where deals stall |
+| Pipeline velocity | Revenue per day through the funnel |
+| Coverage ratio | Pipeline value vs. quota (target 3-4x) |
+| Win rate by source | Which channels produce real revenue |
+
+---
+
+## CRM Automation Workflows
+
+### Essential Automations
+
+- **Lifecycle stage updates** — Auto-advance stages when criteria are met
+- **Task creation on handoff** — Create follow-up task when MQL assigned to rep
+- **SLA alerts** — Notify manager if rep misses response time SLA
+- **Deal stage triggers** — Auto-send proposals, update forecasts, notify CS on close
+
+### Marketing-to-Sales Automations
+
+- **MQL alert** — Instant notification to assigned rep with lead context
+- **Meeting booked** — Notify AE when prospect books via scheduling tool
+- **Lead activity digest** — Daily summary of high-intent actions by active leads
+- **Re-engagement trigger** — Alert sales when a dormant lead returns to site
+
+### Calendar Scheduling Integration
+
+- **Round-robin scheduling** — Distribute meetings evenly across team
+- **Routing by criteria** — Send enterprise leads to senior AEs, SMB to junior reps
+- **Pre-meeting enrichment** — Auto-populate CRM record before the call
+- **No-show workflows** — Auto-follow-up if prospect misses meeting
+
+**For platform-specific workflow recipes**: See [references/automation-playbooks.md](references/automation-playbooks.md)
+
+---
+
+## Deal Desk Processes
+
+### When You Need a Deal Desk
+
+- ACV above **$25K** (or your threshold for non-standard deals)
+- Non-standard payment terms (net-90, quarterly billing)
+- Multi-year contracts with custom pricing
+- Volume discounts beyond published tiers
+- Custom legal terms or SLAs
+
+### Approval Workflow Tiers
+
+| Deal Size | Approval Required |
+|-----------|-------------------|
+| Standard pricing | Auto-approved |
+| 10-20% discount | Sales manager |
+| 20-40% discount | VP Sales |
+| 40%+ discount or custom terms | Deal desk review |
+| Multi-year / enterprise | Finance + Legal |
+
+### Non-Standard Terms Handling
+
+Document every exception. Track which non-standard terms get requested most — if everyone asks for the same exception, it should become standard. Review quarterly.
+
+---
+
+## Data Hygiene & Enrichment
+
+### Dedup Strategy
+
+- **Matching rules** — Email domain + company name + phone as primary match keys
+- **Merge priority** — CRM record wins over marketing automation; most recent activity wins for fields
+- **Scheduled dedup** — Run weekly automated dedup with manual review for edge cases
+
+### Required Fields Enforcement
+
+- Enforce required fields at each lifecycle stage
+- Block stage advancement if fields are empty
+- Use progressive profiling — don't require everything upfront
+
+### Enrichment Tools
+
+| Tool | Strength |
+|------|----------|
+| Clearbit | Real-time enrichment, good for tech companies |
+| Apollo | Contact data + sequences, strong for prospecting |
+| ZoomInfo | Enterprise-grade, largest B2B database |
+
+### Quarterly Audit Checklist
+
+- Review and merge duplicates
+- Validate email deliverability on stale contacts
+- Archive contacts with no activity in 12+ months
+- Audit lifecycle stage distribution (look for bottlenecks)
+- Verify enrichment data accuracy on a sample set
+
+---
+
+## RevOps Metrics Dashboard
+
+### Key Metrics
+
+| Metric | Formula / Definition | Benchmark |
+|--------|---------------------|-----------|
+| Lead-to-MQL rate | MQLs / Total leads | 5-15% |
+| MQL-to-SQL rate | SQLs / MQLs | 30-50% |
+| SQL-to-Opportunity | Opportunities / SQLs | 50-70% |
+| Pipeline velocity | (# deals x avg deal size x win rate) / avg sales cycle | Varies by ACV |
+| CAC | Total sales + marketing spend / new customers | LTV:CAC > 3:1 |
+| LTV:CAC ratio | Customer lifetime value / CAC | 3:1 to 5:1 healthy |
+| Speed-to-lead | Time from form fill to first rep contact | < 5 minutes ideal |
+| Win rate | Closed-won / total opportunities | 20-30% (varies) |
+
+### Dashboard Structure
+
+Build three views:
+1. **Marketing view** — Lead volume, MQL rate, source attribution, cost per MQL
+2. **Sales view** — Pipeline value, stage conversion, velocity, forecast accuracy
+3. **Executive view** — CAC, LTV:CAC, revenue vs. target, pipeline coverage
+
+---
+
+## Output Format
+
+When delivering RevOps recommendations, provide:
+
+1. **Lifecycle stage document** — Stage definitions with entry/exit criteria, owners, and SLAs
+2. **Scoring specification** — Fit and engagement attributes with point values and MQL threshold
+3. **Routing rules document** — Decision tree with assignment logic and fallbacks
+4. **Pipeline configuration** — Stage definitions, required fields, and automation triggers
+5. **Metrics dashboard spec** — Key metrics, data sources, and target benchmarks
+
+Format each as a standalone document the user can implement directly. Include platform-specific guidance when the CRM is known.
+
+---
+
+## Task-Specific Questions
+
+1. What CRM platform are you using (or planning to use)?
+2. How many leads per month do you generate?
+3. What's your current MQL definition?
+4. Where do leads get stuck in your funnel?
+5. Do you have SLAs between marketing and sales today?
+
+---
+
+## Tool Integrations
+
+For implementation, use the CRM, scheduling, enrichment, and automation tools available in the current environment. Key RevOps tools:
+
+| Tool | What It Does | Guide |
+|------|-------------|-------|
+| **HubSpot** | CRM, marketing automation, lead scoring, workflows | Use available HubSpot integrations |
+| **Salesforce** | Enterprise CRM, pipeline management, reporting | Use available Salesforce integrations |
+| **Calendly** | Meeting scheduling, round-robin routing | Use available scheduling integrations |
+| **SavvyCal** | Scheduling with priority-based availability | Use available scheduling integrations |
+| **Clearbit** | Real-time lead enrichment and scoring | Use available enrichment integrations |
+| **Apollo** | Contact data, enrichment, and outbound sequences | Use available outbound data integrations |
+| **ActiveCampaign** | Marketing automation for SMBs, lead scoring | Use available marketing automation integrations |
+| **Zapier** | Cross-tool automation and workflow glue | Use available workflow automation integrations |
+
+---
+
+## Related Skills
+
+- **cold-email**: For outbound prospecting emails
+- **email-sequence**: For lifecycle and nurture email flows
+- **pricing-strategy**: For pricing decisions and packaging
+- **analytics-tracking**: For tracking pipeline metrics and attribution
+- **launch-strategy**: For go-to-market launch planning
+- **sales-enablement**: For sales collateral, decks, and objection handling