oh-my-design-cli 1.8.2 → 1.8.6
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.ja.md +5 -5
- package/README.ko.md +7 -7
- package/README.md +7 -7
- package/README.zh-TW.md +5 -5
- package/agents/omd-master.md +1 -1
- package/data/reference-fingerprints.json +964 -4
- package/package.json +3 -1
- package/skills/omd-feel/SKILL.md +152 -0
- package/skills/omd-feel/provenance.md +233 -0
- package/skills/omd-feel/reference.md +254 -0
- package/skills/omd-harness/SKILL.md +1 -1
- package/skills/omd-init/SKILL.md +1 -1
- package/skills/omd-reference-capture/SKILL.md +1 -1
- package/web/references/591/DESIGN.md +460 -0
- package/web/references/asana/DESIGN.md +485 -0
- package/web/references/asos/DESIGN.md +475 -0
- package/web/references/bahamut/DESIGN.md +416 -0
- package/web/references/bbc/DESIGN.md +439 -0
- package/web/references/chunghwa/DESIGN.md +419 -0
- package/web/references/databricks/DESIGN.md +467 -0
- package/web/references/deliveroo/DESIGN.md +458 -0
- package/web/references/doordash/DESIGN.md +429 -0
- package/web/references/easywallet/DESIGN.md +449 -0
- package/web/references/esunbank/DESIGN.md +445 -0
- package/web/references/farfetch/DESIGN.md +436 -0
- package/web/references/fubon/DESIGN.md +438 -0
- package/web/references/govuk/DESIGN.md +450 -0
- package/web/references/hana/DESIGN.md +439 -0
- package/web/references/hubspot/DESIGN.md +485 -0
- package/web/references/hyundai/DESIGN.md +468 -0
- package/web/references/icook/DESIGN.md +432 -0
- package/web/references/instacart/DESIGN.md +439 -0
- package/web/references/ipassmoney/DESIGN.md +407 -0
- package/web/references/kakaopage/DESIGN.md +439 -0
- package/web/references/kbpay/DESIGN.md +442 -0
- package/web/references/kia/DESIGN.md +411 -0
- package/web/references/liner/DESIGN.md +465 -0
- package/web/references/monzo/DESIGN.md +461 -0
- package/web/references/naverpay/DESIGN.md +478 -0
- package/web/references/octopusenergy/DESIGN.md +436 -0
- package/web/references/openpoint/DESIGN.md +431 -0
- package/web/references/paypal/DESIGN.md +459 -0
- package/web/references/reddit/DESIGN.md +537 -0
- package/web/references/samsung/DESIGN.md +465 -0
- package/web/references/shinhanbank/DESIGN.md +429 -0
- package/web/references/skyscanner/DESIGN.md +563 -0
- package/web/references/snapchat/DESIGN.md +460 -0
- package/web/references/squarespace/DESIGN.md +454 -0
- package/web/references/ssg/DESIGN.md +439 -0
- package/web/references/starling/DESIGN.md +404 -0
- package/web/references/taiwanmobile/DESIGN.md +445 -0
- package/web/references/trainline/DESIGN.md +454 -0
- package/web/references/zoom/DESIGN.md +457 -0
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{
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"schema_version": 1,
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"generated_at": "2026-06-
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"generated_at": "2026-06-22T00:00:00Z",
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"generator": "oh-my-design parallel agent extraction (Claude Code Agent tool, no API key)",
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"count":
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"count": 326,
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"category_raw": "fintech"
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"id": "591",
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"primary_color_hex": "#ff8000",
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"category": "consumer-tech",
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"visual_theme": "591房屋交易網 (591 Fang Wu — Taiwan's dominant property marketplace) is a dense, information-first real-estate platform where practical utility overrides aesthetic refinement. The canvas is pure white (`#ffffff`) with warm grey text (`#4a4a4a`) and a single unmista",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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"tone_keywords": [
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"antipatterns": [
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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"id": "91app",
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"category_raw": "Consumer"
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"id": "asana",
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"primary_color_hex": "#f06a6a",
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"category": "productivity",
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"visual_theme": "Asana's 2026 homepage presents a dramatic evolution from its iconic multi-dot, coral-drenched brand of the 2010s toward a high-contrast, near-monochromatic editorial system that still pulses with unexpected chromatic moments. The canvas is pure white (`#ffffff",
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"register": "productivity",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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"tone_keywords": [
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"antipatterns": [
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "productivity"
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"id": "asos",
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"primary_color_hex": "#2d2d2d",
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"category": "ecommerce",
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"visual_theme": "ASOS is one of the world's largest online fashion retailers, and its visual identity is built on a deliberate philosophy of stark editorial restraint. The canvas is pure white (`#ffffff`) — no colour tinting, no gradients — against which product photography do",
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"voice_fingerprint": {
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"register": "ecommerce",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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"signature_motion": "See §15 Motion.",
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"category_raw": "ecommerce"
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"category_raw": "Consumer"
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"id": "bahamut",
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"primary_color_hex": "#11aac1",
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"category": "consumer-tech",
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"visual_theme": "巴哈姆特 (Bahamut Gamer) is Taiwan's largest gaming and ACG (Anime, Comics, Games) community portal, and its visual design embodies the no-nonsense density of a community-first information hub that has served Taiwanese gamers since 1996. The page opens on a near-w",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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"antipatterns": [
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"signature_motion": "See §15 Motion.",
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"category_raw": "Fintech / Personal Finance Advisor"
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"id": "bbc",
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"primary_color_hex": "#000000",
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"category": "consumer-tech",
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"visual_theme": "BBC's digital presence is the world's most visited public-service broadcaster website — a global newsroom that has built its design language around uncompromising clarity, accessibility-first principles, and the quiet authority of institutional black. The canv",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"vocabulary_register": "brand-appropriate"
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"signature_motion": "See §15 Motion.",
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"ds_url": "https://github.com/channel-io/bezier-react"
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"id": "chunghwa",
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"primary_color_hex": "#209cff",
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"category": "consumer-tech",
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"visual_theme": "Chunghwa Telecom (中華電信), Taiwan's largest and oldest telecommunications carrier, presents a digital brand anchored in a bold, accessible sky-blue — the same Chunghwa Blue (`#209cff`) that has identified the company since the era of state-owned telecoms. The ho",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"visual_theme": "Databricks presents the visual language of high-stakes enterprise data infrastructure translated into confident, approachable design. The canvas opens on pure white (`#ffffff`) layered with deep teal headings (`#1B3139`) and accented by a single blazing red-or",
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"visual_theme": "Deliveroo is the UK's leading food delivery platform, and its design identity centres on one of the most recognisable brand assets in consumer tech: the teal \"Roo\" kangaroo (`#00CCBC`). The visual system is built around a clean, energetic personality — white c",
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"visual_theme": "DoorDash's product surface is defined by a single, unmistakable decision: a vivid delivery-truck red (`#eb1700`) that functions as both brand identifier and every interactive element in the system. The page opens on a clean white canvas (`#ffffff`) with near-b",
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"antipatterns": [
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+
"off-brand"
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|
+
],
|
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|
+
"signature_motion": "See §15 Motion.",
|
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+
"has_personas": true,
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+
"category_raw": "consumer-tech"
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+
},
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|
{
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"id": "drnow",
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"primary_color_hex": "#FF8D00",
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@@ -1443,6 +1659,30 @@
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"has_personas": true,
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"category_raw": "education"
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},
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+
{
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"id": "easywallet",
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"primary_color_hex": "#007bc6",
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+
"category": "fintech",
|
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+
"visual_theme": "EasyWallet (悠遊付) is Taiwan's leading mobile payment app, developed by EasyCard Corporation (悠遊卡股份有限公司). Its marketing website — `easywallet.easycard.com.tw` — projects a clean, modern, mobile-first personality that bridges the brand's public-transit roots with",
|
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+
"voice_fingerprint": {
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"register": "fintech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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|
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"vocabulary_register": "brand-appropriate"
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|
+
},
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"tone_keywords": [
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+
"clean",
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+
"bold",
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"warm",
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|
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"dark"
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|
+
],
|
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+
"antipatterns": [
|
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|
+
"off-brand"
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|
+
],
|
|
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|
+
"signature_motion": "See §15 Motion.",
|
|
1683
|
+
"has_personas": true,
|
|
1684
|
+
"category_raw": "fintech"
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|
+
},
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|
{
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|
"id": "elevenlabs",
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"primary_color_hex": "#ffffff",
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@@ -1466,6 +1706,30 @@
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"has_personas": false,
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|
"category_raw": "ai"
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|
},
|
|
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|
+
{
|
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|
+
"id": "esunbank",
|
|
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|
+
"primary_color_hex": "#00a19b",
|
|
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|
+
"category": "fintech",
|
|
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|
+
"visual_theme": "E.SUN Bank (玉山銀行) is Taiwan's most digital-forward commercial bank, and its official website — esunbank.com — channels that reputation into a design language that is clean, credentialed, and warmly approachable without feeling corporate-cold. The canvas is pur",
|
|
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|
+
"voice_fingerprint": {
|
|
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|
+
"register": "fintech",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
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|
+
"tone_keywords": [
|
|
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|
+
"clean",
|
|
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|
+
"bold",
|
|
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|
+
"warm",
|
|
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|
+
"dark"
|
|
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|
+
],
|
|
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|
+
"antipatterns": [
|
|
1727
|
+
"off-brand"
|
|
1728
|
+
],
|
|
1729
|
+
"signature_motion": "See §15 Motion.",
|
|
1730
|
+
"has_personas": true,
|
|
1731
|
+
"category_raw": "fintech"
|
|
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|
+
},
|
|
1469
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|
{
|
|
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|
"id": "expo",
|
|
1471
1735
|
"primary_color_hex": "#000000",
|
|
@@ -1488,6 +1752,30 @@
|
|
|
1488
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|
"has_personas": false,
|
|
1489
1753
|
"category_raw": "developer-tools"
|
|
1490
1754
|
},
|
|
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|
+
{
|
|
1756
|
+
"id": "farfetch",
|
|
1757
|
+
"primary_color_hex": "#222222",
|
|
1758
|
+
"category": "ecommerce",
|
|
1759
|
+
"visual_theme": "Farfetch is the global luxury fashion marketplace, and its homepage is engineered to disappear behind the products it sells. The canvas is pure white (`#ffffff`) with all text, navigation, and interactions in jet-black Carbon (`#222222`) — a binary monochrome ",
|
|
1760
|
+
"voice_fingerprint": {
|
|
1761
|
+
"register": "ecommerce",
|
|
1762
|
+
"sentence_length": "medium declarative",
|
|
1763
|
+
"metaphor_density": "low",
|
|
1764
|
+
"vocabulary_register": "brand-appropriate"
|
|
1765
|
+
},
|
|
1766
|
+
"tone_keywords": [
|
|
1767
|
+
"clean",
|
|
1768
|
+
"dark",
|
|
1769
|
+
"minimal",
|
|
1770
|
+
"flat"
|
|
1771
|
+
],
|
|
1772
|
+
"antipatterns": [
|
|
1773
|
+
"off-brand"
|
|
1774
|
+
],
|
|
1775
|
+
"signature_motion": "See §15 Motion.",
|
|
1776
|
+
"has_personas": true,
|
|
1777
|
+
"category_raw": "ecommerce"
|
|
1778
|
+
},
|
|
1491
1779
|
{
|
|
1492
1780
|
"id": "fastcampus",
|
|
1493
1781
|
"primary_color_hex": "#fc1c49",
|
|
@@ -1686,6 +1974,30 @@
|
|
|
1686
1974
|
"has_personas": false,
|
|
1687
1975
|
"category_raw": "saas"
|
|
1688
1976
|
},
|
|
1977
|
+
{
|
|
1978
|
+
"id": "fubon",
|
|
1979
|
+
"primary_color_hex": "#0093c1",
|
|
1980
|
+
"category": "fintech",
|
|
1981
|
+
"visual_theme": "Fubon Financial Holding (富邦金控) and its flagship retail arm Taipei Fubon Bank (台北富邦銀行) share a design language built on trust, approachability, and Taiwanese banking heritage. The canvas is clean white (`#ffffff`) underpinned by a confident, mid-range blue — `#",
|
|
1982
|
+
"voice_fingerprint": {
|
|
1983
|
+
"register": "fintech",
|
|
1984
|
+
"sentence_length": "medium declarative",
|
|
1985
|
+
"metaphor_density": "low",
|
|
1986
|
+
"vocabulary_register": "brand-appropriate"
|
|
1987
|
+
},
|
|
1988
|
+
"tone_keywords": [
|
|
1989
|
+
"clean",
|
|
1990
|
+
"bold",
|
|
1991
|
+
"warm",
|
|
1992
|
+
"dark"
|
|
1993
|
+
],
|
|
1994
|
+
"antipatterns": [
|
|
1995
|
+
"off-brand"
|
|
1996
|
+
],
|
|
1997
|
+
"signature_motion": "See §15 Motion.",
|
|
1998
|
+
"has_personas": true,
|
|
1999
|
+
"category_raw": "fintech"
|
|
2000
|
+
},
|
|
1689
2001
|
{
|
|
1690
2002
|
"id": "fugle",
|
|
1691
2003
|
"primary_color_hex": "#f4af1c",
|
|
@@ -1986,6 +2298,30 @@
|
|
|
1986
2298
|
"has_personas": true,
|
|
1987
2299
|
"category_raw": "consumer-tech"
|
|
1988
2300
|
},
|
|
2301
|
+
{
|
|
2302
|
+
"id": "govuk",
|
|
2303
|
+
"primary_color_hex": "#1d70b8",
|
|
2304
|
+
"category": "government",
|
|
2305
|
+
"visual_theme": "GOV.UK is the UK government's central digital platform — and its design system is one of the world's most influential public-sector design systems. The aesthetic is unmistakably utilitarian and accessibility-first: pure white (`#ffffff`) canvas with near-black",
|
|
2306
|
+
"voice_fingerprint": {
|
|
2307
|
+
"register": "government",
|
|
2308
|
+
"sentence_length": "medium declarative",
|
|
2309
|
+
"metaphor_density": "low",
|
|
2310
|
+
"vocabulary_register": "brand-appropriate"
|
|
2311
|
+
},
|
|
2312
|
+
"tone_keywords": [
|
|
2313
|
+
"bold",
|
|
2314
|
+
"warm",
|
|
2315
|
+
"dark",
|
|
2316
|
+
"flat"
|
|
2317
|
+
],
|
|
2318
|
+
"antipatterns": [
|
|
2319
|
+
"off-brand"
|
|
2320
|
+
],
|
|
2321
|
+
"signature_motion": "See §15 Motion.",
|
|
2322
|
+
"has_personas": true,
|
|
2323
|
+
"category_raw": "government"
|
|
2324
|
+
},
|
|
1989
2325
|
{
|
|
1990
2326
|
"id": "greenvines",
|
|
1991
2327
|
"primary_color_hex": "#002d18",
|
|
@@ -2093,6 +2429,30 @@
|
|
|
2093
2429
|
"has_personas": true,
|
|
2094
2430
|
"category_raw": "education / EdTech course marketplace"
|
|
2095
2431
|
},
|
|
2432
|
+
{
|
|
2433
|
+
"id": "hana",
|
|
2434
|
+
"primary_color_hex": "#00a39f",
|
|
2435
|
+
"category": "fintech",
|
|
2436
|
+
"visual_theme": "하나은행 (Hana Bank, KEB Hana Bank) presents a mature, institutional fintech aesthetic grounded in a signature **Hana Mint teal** (`#00a39f`) — a medium-dark, slightly warm teal that anchors every brand touchpoint from the homepage hero carousel to product card ac",
|
|
2437
|
+
"voice_fingerprint": {
|
|
2438
|
+
"register": "fintech",
|
|
2439
|
+
"sentence_length": "medium declarative",
|
|
2440
|
+
"metaphor_density": "low",
|
|
2441
|
+
"vocabulary_register": "brand-appropriate"
|
|
2442
|
+
},
|
|
2443
|
+
"tone_keywords": [
|
|
2444
|
+
"clean",
|
|
2445
|
+
"bold",
|
|
2446
|
+
"warm",
|
|
2447
|
+
"dark"
|
|
2448
|
+
],
|
|
2449
|
+
"antipatterns": [
|
|
2450
|
+
"off-brand"
|
|
2451
|
+
],
|
|
2452
|
+
"signature_motion": "See §15 Motion.",
|
|
2453
|
+
"has_personas": true,
|
|
2454
|
+
"category_raw": "fintech"
|
|
2455
|
+
},
|
|
2096
2456
|
{
|
|
2097
2457
|
"id": "hashicorp",
|
|
2098
2458
|
"primary_color_hex": "#000000",
|
|
@@ -2213,9 +2573,33 @@
|
|
|
2213
2573
|
"Write headlines and labels in sentence case",
|
|
2214
2574
|
"Use Forma DJR with weights 400 / 600 / 700 only"
|
|
2215
2575
|
],
|
|
2216
|
-
"signature_motion": "*Durations:**",
|
|
2576
|
+
"signature_motion": "*Durations:**",
|
|
2577
|
+
"has_personas": true,
|
|
2578
|
+
"category_raw": "consumer-tech"
|
|
2579
|
+
},
|
|
2580
|
+
{
|
|
2581
|
+
"id": "hubspot",
|
|
2582
|
+
"primary_color_hex": "#ff4800",
|
|
2583
|
+
"category": "marketing",
|
|
2584
|
+
"visual_theme": "HubSpot's homepage is a warm, modern marketing platform — approachable and energetic without sacrificing professionalism. The page opens on a canvas cream background (`#fcfcfa`), a softly warmed white that reads organic and friendly rather than clinical. The p",
|
|
2585
|
+
"voice_fingerprint": {
|
|
2586
|
+
"register": "marketing",
|
|
2587
|
+
"sentence_length": "medium declarative",
|
|
2588
|
+
"metaphor_density": "low",
|
|
2589
|
+
"vocabulary_register": "brand-appropriate"
|
|
2590
|
+
},
|
|
2591
|
+
"tone_keywords": [
|
|
2592
|
+
"warm",
|
|
2593
|
+
"dark",
|
|
2594
|
+
"minimal",
|
|
2595
|
+
"editorial"
|
|
2596
|
+
],
|
|
2597
|
+
"antipatterns": [
|
|
2598
|
+
"off-brand"
|
|
2599
|
+
],
|
|
2600
|
+
"signature_motion": "See §15 Motion.",
|
|
2217
2601
|
"has_personas": true,
|
|
2218
|
-
"category_raw": "
|
|
2602
|
+
"category_raw": "marketing"
|
|
2219
2603
|
},
|
|
2220
2604
|
{
|
|
2221
2605
|
"id": "hyperconnect",
|
|
@@ -2241,6 +2625,30 @@
|
|
|
2241
2625
|
"has_personas": true,
|
|
2242
2626
|
"category_raw": "consumer-tech"
|
|
2243
2627
|
},
|
|
2628
|
+
{
|
|
2629
|
+
"id": "hyundai",
|
|
2630
|
+
"primary_color_hex": "#002c5f",
|
|
2631
|
+
"category": "automotive",
|
|
2632
|
+
"visual_theme": "현대자동차 (Hyundai Motor Company) presents a design language that is resolutely automotive and precision-engineered — a digital expression of its \"Sensuous Sportiness\" brand philosophy. The homepage opens on a near-white canvas (`#ffffff`) alternating with a warm ",
|
|
2633
|
+
"voice_fingerprint": {
|
|
2634
|
+
"register": "automotive",
|
|
2635
|
+
"sentence_length": "medium declarative",
|
|
2636
|
+
"metaphor_density": "low",
|
|
2637
|
+
"vocabulary_register": "brand-appropriate"
|
|
2638
|
+
},
|
|
2639
|
+
"tone_keywords": [
|
|
2640
|
+
"clean",
|
|
2641
|
+
"bold",
|
|
2642
|
+
"warm",
|
|
2643
|
+
"dark"
|
|
2644
|
+
],
|
|
2645
|
+
"antipatterns": [
|
|
2646
|
+
"off-brand"
|
|
2647
|
+
],
|
|
2648
|
+
"signature_motion": "See §15 Motion.",
|
|
2649
|
+
"has_personas": true,
|
|
2650
|
+
"category_raw": "automotive"
|
|
2651
|
+
},
|
|
2244
2652
|
{
|
|
2245
2653
|
"id": "hyundaicard",
|
|
2246
2654
|
"primary_color_hex": "#000000",
|
|
@@ -2321,6 +2729,30 @@
|
|
|
2321
2729
|
"has_personas": true,
|
|
2322
2730
|
"category_raw": "restaurant-saas-pos"
|
|
2323
2731
|
},
|
|
2732
|
+
{
|
|
2733
|
+
"id": "icook",
|
|
2734
|
+
"primary_color_hex": "#f04646",
|
|
2735
|
+
"category": "consumer-tech",
|
|
2736
|
+
"visual_theme": "iCook (愛料理) is Taiwan's largest recipe and cooking community platform, built by Polydice Inc. since 2011. Its design language radiates the warmth and approachability of home cooking — warm neutrals, a coral-red brand accent, and generous food photography take ",
|
|
2737
|
+
"voice_fingerprint": {
|
|
2738
|
+
"register": "consumer-tech",
|
|
2739
|
+
"sentence_length": "medium declarative",
|
|
2740
|
+
"metaphor_density": "low",
|
|
2741
|
+
"vocabulary_register": "brand-appropriate"
|
|
2742
|
+
},
|
|
2743
|
+
"tone_keywords": [
|
|
2744
|
+
"clean",
|
|
2745
|
+
"warm",
|
|
2746
|
+
"dark",
|
|
2747
|
+
"flat"
|
|
2748
|
+
],
|
|
2749
|
+
"antipatterns": [
|
|
2750
|
+
"off-brand"
|
|
2751
|
+
],
|
|
2752
|
+
"signature_motion": "See §15 Motion.",
|
|
2753
|
+
"has_personas": true,
|
|
2754
|
+
"category_raw": "consumer-tech"
|
|
2755
|
+
},
|
|
2324
2756
|
{
|
|
2325
2757
|
"id": "iicombined",
|
|
2326
2758
|
"primary_color_hex": "#111111",
|
|
@@ -2408,6 +2840,30 @@
|
|
|
2408
2840
|
"category_raw": "EdTech / Online Courses",
|
|
2409
2841
|
"country": "KR"
|
|
2410
2842
|
},
|
|
2843
|
+
{
|
|
2844
|
+
"id": "instacart",
|
|
2845
|
+
"primary_color_hex": "#108910",
|
|
2846
|
+
"category": "ecommerce",
|
|
2847
|
+
"visual_theme": "Instacart's product UI is defined by a confident, utilitarian clarity: a white canvas (`#ffffff`) with a soft cool-grey surface (`#F6F7F8`) for secondary zones, and a single saturated green (`#108910`) that functions as both brand signal and primary action col",
|
|
2848
|
+
"voice_fingerprint": {
|
|
2849
|
+
"register": "ecommerce",
|
|
2850
|
+
"sentence_length": "medium declarative",
|
|
2851
|
+
"metaphor_density": "low",
|
|
2852
|
+
"vocabulary_register": "brand-appropriate"
|
|
2853
|
+
},
|
|
2854
|
+
"tone_keywords": [
|
|
2855
|
+
"clean",
|
|
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|
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"warm",
|
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+
"dark",
|
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|
+
"dense"
|
|
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|
+
],
|
|
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|
+
"antipatterns": [
|
|
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|
+
"off-brand"
|
|
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|
+
],
|
|
2863
|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
2865
|
+
"category_raw": "ecommerce"
|
|
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|
+
},
|
|
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|
{
|
|
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|
"id": "intercom",
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|
"primary_color_hex": "#ff5600",
|
|
@@ -2426,6 +2882,30 @@
|
|
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|
"has_personas": false,
|
|
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|
"category_raw": "customer service / AI helpdesk SaaS"
|
|
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "ipassmoney",
|
|
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|
+
"primary_color_hex": "#53b232",
|
|
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|
+
"category": "fintech",
|
|
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|
+
"visual_theme": "iPASS MONEY (一卡通 MONEY) is Taiwan's integrated e-wallet and transit card management platform operated by iPASS Corporation (一卡通票證股份有限公司). Its visual identity is rooted in an energetic, nature-connected green — a hue that bridges the civic trust of public trans",
|
|
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|
+
"voice_fingerprint": {
|
|
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|
+
"register": "fintech",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
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|
+
"tone_keywords": [
|
|
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|
+
"clean",
|
|
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|
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"bold",
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|
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|
+
"dark",
|
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|
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"flat"
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|
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|
+
],
|
|
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|
+
"antipatterns": [
|
|
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|
+
"off-brand"
|
|
2904
|
+
],
|
|
2905
|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
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|
+
"category_raw": "fintech"
|
|
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|
+
},
|
|
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|
{
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|
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|
"id": "jandi",
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|
"primary_color_hex": "#00c473",
|
|
@@ -2572,6 +3052,30 @@
|
|
|
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|
"has_personas": true,
|
|
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|
"category_raw": "internet-only bank"
|
|
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "kakaopage",
|
|
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|
+
"primary_color_hex": "#ffd618",
|
|
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|
+
"category": "consumer-tech",
|
|
3059
|
+
"visual_theme": "카카오페이지 (KakaoPage) is Kakao Entertainment's flagship webtoon and web-novel platform, and its interface is built around one governing tension: immersive visual content deserves a near-invisible UI frame. The canvas is pure white (`#ffffff`) with pure black (`#0",
|
|
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|
+
"voice_fingerprint": {
|
|
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|
+
"register": "consumer-tech",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
3064
|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
3066
|
+
"tone_keywords": [
|
|
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|
+
"bold",
|
|
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|
+
"warm",
|
|
3069
|
+
"dark",
|
|
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|
+
"flat"
|
|
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|
+
],
|
|
3072
|
+
"antipatterns": [
|
|
3073
|
+
"off-brand"
|
|
3074
|
+
],
|
|
3075
|
+
"signature_motion": "See §15 Motion.",
|
|
3076
|
+
"has_personas": true,
|
|
3077
|
+
"category_raw": "consumer-tech"
|
|
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|
+
},
|
|
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3079
|
{
|
|
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3080
|
"id": "kakaopay",
|
|
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3081
|
"primary_color_hex": "#FFEB00",
|
|
@@ -2666,6 +3170,30 @@
|
|
|
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|
"category_raw": "Internet-only Bank",
|
|
2667
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|
"country": "KR"
|
|
2668
3172
|
},
|
|
3173
|
+
{
|
|
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|
+
"id": "kbpay",
|
|
3175
|
+
"primary_color_hex": "#FFCC00",
|
|
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|
+
"category": "fintech",
|
|
3177
|
+
"visual_theme": "KB Pay (KB페이) is KB Kookmin Card's flagship mobile payment platform — the unified gateway to Korea's largest credit card network wrapped in KB Financial Group's signature warm yellow identity. The visual system opens on a clean white canvas (`#FFFFFF`) with th",
|
|
3178
|
+
"voice_fingerprint": {
|
|
3179
|
+
"register": "fintech",
|
|
3180
|
+
"sentence_length": "medium declarative",
|
|
3181
|
+
"metaphor_density": "low",
|
|
3182
|
+
"vocabulary_register": "brand-appropriate"
|
|
3183
|
+
},
|
|
3184
|
+
"tone_keywords": [
|
|
3185
|
+
"clean",
|
|
3186
|
+
"warm",
|
|
3187
|
+
"dark",
|
|
3188
|
+
"dense"
|
|
3189
|
+
],
|
|
3190
|
+
"antipatterns": [
|
|
3191
|
+
"off-brand"
|
|
3192
|
+
],
|
|
3193
|
+
"signature_motion": "See §15 Motion.",
|
|
3194
|
+
"has_personas": true,
|
|
3195
|
+
"category_raw": "fintech"
|
|
3196
|
+
},
|
|
2669
3197
|
{
|
|
2670
3198
|
"id": "kdan",
|
|
2671
3199
|
"primary_color_hex": "#00DC87",
|
|
@@ -2695,6 +3223,30 @@
|
|
|
2695
3223
|
"has_personas": true,
|
|
2696
3224
|
"category_raw": "productivity / document-workflow SaaS"
|
|
2697
3225
|
},
|
|
3226
|
+
{
|
|
3227
|
+
"id": "kia",
|
|
3228
|
+
"primary_color_hex": "#05141f",
|
|
3229
|
+
"category": "automotive",
|
|
3230
|
+
"visual_theme": "Kia's digital presence since the 2021 global rebrand (\"Movement that inspires\") is a study in automotive restraint — an identity that lets the vehicles breathe rather than compete with the interface chrome. The canvas is pure white (`#ffffff`) broken only by a",
|
|
3231
|
+
"voice_fingerprint": {
|
|
3232
|
+
"register": "automotive",
|
|
3233
|
+
"sentence_length": "medium declarative",
|
|
3234
|
+
"metaphor_density": "low",
|
|
3235
|
+
"vocabulary_register": "brand-appropriate"
|
|
3236
|
+
},
|
|
3237
|
+
"tone_keywords": [
|
|
3238
|
+
"clean",
|
|
3239
|
+
"bold",
|
|
3240
|
+
"warm",
|
|
3241
|
+
"dark"
|
|
3242
|
+
],
|
|
3243
|
+
"antipatterns": [
|
|
3244
|
+
"off-brand"
|
|
3245
|
+
],
|
|
3246
|
+
"signature_motion": "See §15 Motion.",
|
|
3247
|
+
"has_personas": true,
|
|
3248
|
+
"category_raw": "automotive"
|
|
3249
|
+
},
|
|
2698
3250
|
{
|
|
2699
3251
|
"id": "kintone",
|
|
2700
3252
|
"primary_color_hex": "#ef3f24",
|
|
@@ -3109,6 +3661,30 @@
|
|
|
3109
3661
|
"has_personas": true,
|
|
3110
3662
|
"category_raw": "developer tools / project management SaaS"
|
|
3111
3663
|
},
|
|
3664
|
+
{
|
|
3665
|
+
"id": "liner",
|
|
3666
|
+
"primary_color_hex": "#197b2e",
|
|
3667
|
+
"category": "ai",
|
|
3668
|
+
"visual_theme": "Liner (라이너) is a Korean AI startup that began as a web highlighter and has evolved into an AI-powered search and research copilot serving 11M+ professionals. Its homepage embodies a quiet authority: a near-white canvas (`#ffffff`) punctuated by a signature Lin",
|
|
3669
|
+
"voice_fingerprint": {
|
|
3670
|
+
"register": "ai",
|
|
3671
|
+
"sentence_length": "medium declarative",
|
|
3672
|
+
"metaphor_density": "low",
|
|
3673
|
+
"vocabulary_register": "brand-appropriate"
|
|
3674
|
+
},
|
|
3675
|
+
"tone_keywords": [
|
|
3676
|
+
"bold",
|
|
3677
|
+
"warm",
|
|
3678
|
+
"dark",
|
|
3679
|
+
"flat"
|
|
3680
|
+
],
|
|
3681
|
+
"antipatterns": [
|
|
3682
|
+
"off-brand"
|
|
3683
|
+
],
|
|
3684
|
+
"signature_motion": "See §15 Motion.",
|
|
3685
|
+
"has_personas": true,
|
|
3686
|
+
"category_raw": "ai"
|
|
3687
|
+
},
|
|
3112
3688
|
{
|
|
3113
3689
|
"id": "loom",
|
|
3114
3690
|
"primary_color_hex": "#1868db",
|
|
@@ -3675,6 +4251,30 @@
|
|
|
3675
4251
|
"has_personas": false,
|
|
3676
4252
|
"category_raw": "developer database"
|
|
3677
4253
|
},
|
|
4254
|
+
{
|
|
4255
|
+
"id": "monzo",
|
|
4256
|
+
"primary_color_hex": "#ff4f40",
|
|
4257
|
+
"category": "fintech",
|
|
4258
|
+
"visual_theme": "Monzo is the UK's most recognisable neobank, and its visual identity is built around one audacious choice: a single saturated Hot Coral (`#ff4f40`) on a canvas that is otherwise nearly achromatic. The homepage opens on pure white (`#ffffff`) with a deep Midnig",
|
|
4259
|
+
"voice_fingerprint": {
|
|
4260
|
+
"register": "fintech",
|
|
4261
|
+
"sentence_length": "medium declarative",
|
|
4262
|
+
"metaphor_density": "low",
|
|
4263
|
+
"vocabulary_register": "brand-appropriate"
|
|
4264
|
+
},
|
|
4265
|
+
"tone_keywords": [
|
|
4266
|
+
"clean",
|
|
4267
|
+
"bold",
|
|
4268
|
+
"warm",
|
|
4269
|
+
"dark"
|
|
4270
|
+
],
|
|
4271
|
+
"antipatterns": [
|
|
4272
|
+
"off-brand"
|
|
4273
|
+
],
|
|
4274
|
+
"signature_motion": "See §15 Motion.",
|
|
4275
|
+
"has_personas": true,
|
|
4276
|
+
"category_raw": "fintech"
|
|
4277
|
+
},
|
|
3678
4278
|
{
|
|
3679
4279
|
"id": "moze",
|
|
3680
4280
|
"primary_color_hex": "#ff367c",
|
|
@@ -3841,6 +4441,30 @@
|
|
|
3841
4441
|
"has_personas": true,
|
|
3842
4442
|
"category_raw": "portal / search"
|
|
3843
4443
|
},
|
|
4444
|
+
{
|
|
4445
|
+
"id": "naverpay",
|
|
4446
|
+
"primary_color_hex": "#09aa5c",
|
|
4447
|
+
"category": "fintech",
|
|
4448
|
+
"visual_theme": "Naver Pay (네이버페이) is Korea's dominant payment platform, embedded across the Naver super-app ecosystem — spanning shopping, booking, banking, and loyalty. Its visual language reflects that scale: a system engineered to be instantly recognizable in every merchan",
|
|
4449
|
+
"voice_fingerprint": {
|
|
4450
|
+
"register": "fintech",
|
|
4451
|
+
"sentence_length": "medium declarative",
|
|
4452
|
+
"metaphor_density": "low",
|
|
4453
|
+
"vocabulary_register": "brand-appropriate"
|
|
4454
|
+
},
|
|
4455
|
+
"tone_keywords": [
|
|
4456
|
+
"clean",
|
|
4457
|
+
"bold",
|
|
4458
|
+
"warm",
|
|
4459
|
+
"dark"
|
|
4460
|
+
],
|
|
4461
|
+
"antipatterns": [
|
|
4462
|
+
"off-brand"
|
|
4463
|
+
],
|
|
4464
|
+
"signature_motion": "See §15 Motion.",
|
|
4465
|
+
"has_personas": true,
|
|
4466
|
+
"category_raw": "fintech"
|
|
4467
|
+
},
|
|
3844
4468
|
{
|
|
3845
4469
|
"id": "naverwebtoon",
|
|
3846
4470
|
"primary_color_hex": "#00DC64",
|
|
@@ -4128,6 +4752,30 @@
|
|
|
4128
4752
|
"has_personas": false,
|
|
4129
4753
|
"category_raw": "enterprise hardware"
|
|
4130
4754
|
},
|
|
4755
|
+
{
|
|
4756
|
+
"id": "octopusenergy",
|
|
4757
|
+
"primary_color_hex": "#f050f8",
|
|
4758
|
+
"category": "consumer-tech",
|
|
4759
|
+
"visual_theme": "Octopus Energy is the UK's most awarded energy supplier, and its digital presence makes an immediately striking and distinctive impression: a deep cosmic indigo (`#100030`) canvas saturated with electric magenta (`#f050f8`) and cyan (`#60f0f8`) — a palette tha",
|
|
4760
|
+
"voice_fingerprint": {
|
|
4761
|
+
"register": "consumer-tech",
|
|
4762
|
+
"sentence_length": "medium declarative",
|
|
4763
|
+
"metaphor_density": "low",
|
|
4764
|
+
"vocabulary_register": "brand-appropriate"
|
|
4765
|
+
},
|
|
4766
|
+
"tone_keywords": [
|
|
4767
|
+
"clean",
|
|
4768
|
+
"warm",
|
|
4769
|
+
"dark",
|
|
4770
|
+
"flat"
|
|
4771
|
+
],
|
|
4772
|
+
"antipatterns": [
|
|
4773
|
+
"off-brand"
|
|
4774
|
+
],
|
|
4775
|
+
"signature_motion": "See §15 Motion.",
|
|
4776
|
+
"has_personas": true,
|
|
4777
|
+
"category_raw": "consumer-tech"
|
|
4778
|
+
},
|
|
4131
4779
|
{
|
|
4132
4780
|
"id": "ohouse",
|
|
4133
4781
|
"primary_color_hex": "#35C5F0",
|
|
@@ -4266,6 +4914,30 @@
|
|
|
4266
4914
|
"has_personas": false,
|
|
4267
4915
|
"category_raw": "developer AI tool"
|
|
4268
4916
|
},
|
|
4917
|
+
{
|
|
4918
|
+
"id": "openpoint",
|
|
4919
|
+
"primary_color_hex": "#8081ff",
|
|
4920
|
+
"category": "consumer-tech",
|
|
4921
|
+
"visual_theme": "OPENPOINT (統一超商紅利點數平台) is Taiwan's dominant retail loyalty and payment ecosystem, operated by President Chain Store (統一超商股份有限公司), the parent company of Taiwan's 7-ELEVEN network. Its web presence lands in a clean white (`#ffffff`) canvas with a signature dual-",
|
|
4922
|
+
"voice_fingerprint": {
|
|
4923
|
+
"register": "consumer-tech",
|
|
4924
|
+
"sentence_length": "medium declarative",
|
|
4925
|
+
"metaphor_density": "low",
|
|
4926
|
+
"vocabulary_register": "brand-appropriate"
|
|
4927
|
+
},
|
|
4928
|
+
"tone_keywords": [
|
|
4929
|
+
"clean",
|
|
4930
|
+
"bold",
|
|
4931
|
+
"warm",
|
|
4932
|
+
"dark"
|
|
4933
|
+
],
|
|
4934
|
+
"antipatterns": [
|
|
4935
|
+
"off-brand"
|
|
4936
|
+
],
|
|
4937
|
+
"signature_motion": "See §15 Motion.",
|
|
4938
|
+
"has_personas": true,
|
|
4939
|
+
"category_raw": "consumer-tech"
|
|
4940
|
+
},
|
|
4269
4941
|
{
|
|
4270
4942
|
"id": "patreon",
|
|
4271
4943
|
"primary_color_hex": "#000000",
|
|
@@ -4318,6 +4990,30 @@
|
|
|
4318
4990
|
"has_personas": true,
|
|
4319
4991
|
"category_raw": "fintech / payment super-app"
|
|
4320
4992
|
},
|
|
4993
|
+
{
|
|
4994
|
+
"id": "paypal",
|
|
4995
|
+
"primary_color_hex": "#002991",
|
|
4996
|
+
"category": "fintech",
|
|
4997
|
+
"visual_theme": "PayPal's homepage is a study in high-contrast black-and-white modernism punctuated by a signature sky blue hero. The page opens with an immersive pale-blue section (`#60cdff`) carrying a monumental black headline in **PayPal Pro** at nearly 100px weight 900 — ",
|
|
4998
|
+
"voice_fingerprint": {
|
|
4999
|
+
"register": "fintech",
|
|
5000
|
+
"sentence_length": "medium declarative",
|
|
5001
|
+
"metaphor_density": "low",
|
|
5002
|
+
"vocabulary_register": "brand-appropriate"
|
|
5003
|
+
},
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"tone_keywords": [
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "fintech"
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},
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{
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"id": "paypay",
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@@ -4869,6 +5565,30 @@
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{
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"id": "reddit",
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"primary_color_hex": "#FF4500",
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"category": "consumer-tech",
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"visual_theme": "Reddit is the internet's self-described \"front page\" — and its design system, the Reddit Product Language (RPL), reflects exactly that: a platform built for content discovery at massive scale, where the design recedes so community-generated content can lead. T",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"minimal",
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"dense"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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"id": "remember",
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@@ -5187,6 +5907,30 @@
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"has_personas": true,
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"category_raw": "saas"
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{
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"id": "samsung",
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"primary_color_hex": "#000000",
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"category": "consumer-tech",
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"visual_theme": "Samsung's web commerce and device branding operate under a single, unwavering visual principle: black leads. The Samsung Korea e-commerce surface (`samsung.com/sec`) is built on a pure white canvas (`#ffffff`) intersected with a light cool-grey surface (`#f7f7",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"bold",
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"warm",
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"dark"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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"id": "sanity",
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"primary_color_hex": "#f36458",
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@@ -5308,6 +6052,30 @@
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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|
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{
|
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|
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"id": "shinhanbank",
|
|
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|
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"primary_color_hex": "#005DF9",
|
|
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|
+
"category": "fintech",
|
|
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|
+
"visual_theme": "신한은행 (Shinhan Bank) is Korea's leading retail bank and the flagship subsidiary of Shinhan Financial Group (신한금융그룹), a financial conglomerate that has defined modern Korean banking aesthetics for four decades. The design system spans two distinct visual registe",
|
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"voice_fingerprint": {
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"register": "fintech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"clean",
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"bold",
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"warm",
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"dark"
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],
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"antipatterns": [
|
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|
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"off-brand"
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|
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],
|
|
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|
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"signature_motion": "See §15 Motion.",
|
|
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|
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"has_personas": true,
|
|
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|
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"category_raw": "fintech"
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|
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|
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},
|
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|
{
|
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"id": "shinhancard",
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"primary_color_hex": "#005df9",
|
|
@@ -5358,6 +6126,30 @@
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|
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"has_personas": true,
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|
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|
"category_raw": "e-commerce"
|
|
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "skyscanner",
|
|
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|
+
"primary_color_hex": "#0062e3",
|
|
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|
+
"category": "consumer-tech",
|
|
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|
+
"visual_theme": "Skyscanner's product speaks with the confidence of a global travel marketplace that has handled hundreds of millions of searches — clear, energetic, and trustworthy, without the corporate gravity of legacy airline booking tools. The system opens on a pure whit",
|
|
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|
+
"voice_fingerprint": {
|
|
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|
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"register": "consumer-tech",
|
|
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|
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"sentence_length": "medium declarative",
|
|
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|
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"metaphor_density": "low",
|
|
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|
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"vocabulary_register": "brand-appropriate"
|
|
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|
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},
|
|
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|
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"tone_keywords": [
|
|
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|
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"warm",
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|
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|
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"dark",
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|
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|
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"minimal",
|
|
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|
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"editorial"
|
|
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|
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],
|
|
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|
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"antipatterns": [
|
|
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|
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"off-brand"
|
|
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|
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],
|
|
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|
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"signature_motion": "See §15 Motion.",
|
|
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|
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"has_personas": true,
|
|
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|
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"category_raw": "consumer-tech"
|
|
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|
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},
|
|
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|
{
|
|
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|
"id": "slack",
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"primary_color_hex": "#4A154B",
|
|
@@ -5444,6 +6236,30 @@
|
|
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|
"has_personas": true,
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|
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|
"category_raw": "consumer-tech"
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|
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "snapchat",
|
|
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|
+
"primary_color_hex": "#FFFC00",
|
|
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|
+
"category": "consumer-tech",
|
|
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|
+
"visual_theme": "Snapchat's design identity is built around a single, electrifying fact: the world's most recognizable yellow (`#FFFC00`). This near-pure yellow — so saturated it reads like a safety signal and a celebration at once — is the entire visual strategy. The consumer",
|
|
6244
|
+
"voice_fingerprint": {
|
|
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|
+
"register": "consumer-tech",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
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|
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"tone_keywords": [
|
|
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|
+
"clean",
|
|
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|
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"bold",
|
|
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|
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"warm",
|
|
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|
+
"dark"
|
|
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|
+
],
|
|
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|
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"antipatterns": [
|
|
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|
+
"off-brand"
|
|
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|
+
],
|
|
6259
|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
6261
|
+
"category_raw": "consumer-tech"
|
|
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|
+
},
|
|
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|
{
|
|
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|
"id": "socar",
|
|
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6265
|
"primary_color_hex": "#1d4ed8",
|
|
@@ -5664,6 +6480,54 @@
|
|
|
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|
"has_personas": false,
|
|
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|
"category_raw": "consumer-media"
|
|
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "squarespace",
|
|
6485
|
+
"primary_color_hex": "#000000",
|
|
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|
+
"category": "saas",
|
|
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|
+
"visual_theme": "Squarespace is the definitive case study in editorial minimalism as a product philosophy. The homepage opens on an immersive full-screen hero video set against pure black (`#000000`) — not a dark navy, not a charcoal, but absolute black — with a 64px `Clarkson",
|
|
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|
+
"voice_fingerprint": {
|
|
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|
+
"register": "saas",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
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|
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"tone_keywords": [
|
|
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|
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"bold",
|
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|
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"warm",
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|
+
"dark",
|
|
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|
+
"minimal"
|
|
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|
+
],
|
|
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|
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"antipatterns": [
|
|
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|
+
"off-brand"
|
|
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|
+
],
|
|
6503
|
+
"signature_motion": "See §15 Motion.",
|
|
6504
|
+
"has_personas": true,
|
|
6505
|
+
"category_raw": "saas"
|
|
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|
+
},
|
|
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|
+
{
|
|
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|
+
"id": "ssg",
|
|
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|
+
"primary_color_hex": "#ff5452",
|
|
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|
+
"category": "ecommerce",
|
|
6511
|
+
"visual_theme": "SSG.COM (쓱닷컴) is South Korea's flagship premium e-commerce platform, born from the convergence of Shinsegae department store prestige and the everyday convenience of emart. The homepage presents an uncluttered white canvas (`#ffffff`) layered over a neutral li",
|
|
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|
+
"voice_fingerprint": {
|
|
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|
+
"register": "ecommerce",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
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|
+
},
|
|
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|
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"tone_keywords": [
|
|
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|
+
"clean",
|
|
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|
+
"bold",
|
|
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|
+
"dark",
|
|
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|
+
"playful"
|
|
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|
+
],
|
|
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|
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"antipatterns": [
|
|
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|
+
"off-brand"
|
|
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|
+
],
|
|
6527
|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
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|
+
"category_raw": "ecommerce"
|
|
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|
+
},
|
|
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|
{
|
|
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|
"id": "starbucks",
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|
"primary_color_hex": "#00704A",
|
|
@@ -5690,6 +6554,30 @@
|
|
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|
"has_personas": true,
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|
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|
"category_raw": "consumer-tech"
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "starling",
|
|
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|
+
"primary_color_hex": "#50ffeb",
|
|
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|
+
"category": "fintech",
|
|
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|
+
"visual_theme": "Starling Bank's visual identity is one of the most distinctive in UK neobanking — a bold, high-contrast system that pairs a deep aubergine-purple canvas (`#321e37`) with an electric teal/mint CTA (`#50ffeb`) that lights up every page like a circuit trace. Wher",
|
|
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|
+
"voice_fingerprint": {
|
|
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|
+
"register": "fintech",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
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|
+
},
|
|
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|
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"tone_keywords": [
|
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|
+
"clean",
|
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|
+
"bold",
|
|
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|
+
"warm",
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|
+
"dark"
|
|
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|
+
],
|
|
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|
+
"antipatterns": [
|
|
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|
+
"off-brand"
|
|
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|
+
],
|
|
6577
|
+
"signature_motion": "See §15 Motion.",
|
|
6578
|
+
"has_personas": true,
|
|
6579
|
+
"category_raw": "fintech"
|
|
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|
+
},
|
|
5693
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|
{
|
|
5694
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|
"id": "stibee",
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|
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|
"primary_color_hex": "#ff6464",
|
|
@@ -5887,6 +6775,30 @@
|
|
|
5887
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|
"has_personas": true,
|
|
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|
"category_raw": "Mobility"
|
|
5889
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|
},
|
|
6778
|
+
{
|
|
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|
+
"id": "taiwanmobile",
|
|
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|
+
"primary_color_hex": "#ff6700",
|
|
6781
|
+
"category": "consumer-tech",
|
|
6782
|
+
"visual_theme": "Taiwan Mobile (台灣大哥大) is Taiwan's largest telecom carrier, and its digital presence communicates bold accessibility through a clean, modern consumer-tech aesthetic. The primary brand color is a confident **vibrant orange** (`#ff6700` — 活力橘), splashed across ca",
|
|
6783
|
+
"voice_fingerprint": {
|
|
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|
+
"register": "consumer-tech",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
6789
|
+
"tone_keywords": [
|
|
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|
+
"clean",
|
|
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|
+
"bold",
|
|
6792
|
+
"warm",
|
|
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|
+
"dark"
|
|
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|
+
],
|
|
6795
|
+
"antipatterns": [
|
|
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|
+
"off-brand"
|
|
6797
|
+
],
|
|
6798
|
+
"signature_motion": "See §15 Motion.",
|
|
6799
|
+
"has_personas": true,
|
|
6800
|
+
"category_raw": "consumer-tech"
|
|
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|
+
},
|
|
5890
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|
{
|
|
5891
6803
|
"id": "teamblind",
|
|
5892
6804
|
"primary_color_hex": "#da3238",
|
|
@@ -6096,6 +7008,30 @@
|
|
|
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|
"has_personas": true,
|
|
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7009
|
"category_raw": "Fintech"
|
|
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7010
|
},
|
|
7011
|
+
{
|
|
7012
|
+
"id": "trainline",
|
|
7013
|
+
"primary_color_hex": "#00a88f",
|
|
7014
|
+
"category": "consumer-tech",
|
|
7015
|
+
"visual_theme": "Trainline is Europe's leading independent rail and coach booking platform, and its interface reflects a practical, optimistic approach to travel — clean, confident, and task-focused. The homepage opens on a white canvas (`#ffffff`) with a prominent booking for",
|
|
7016
|
+
"voice_fingerprint": {
|
|
7017
|
+
"register": "consumer-tech",
|
|
7018
|
+
"sentence_length": "medium declarative",
|
|
7019
|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
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|
+
"tone_keywords": [
|
|
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|
+
"clean",
|
|
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|
+
"bold",
|
|
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|
+
"warm",
|
|
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|
+
"dark"
|
|
7027
|
+
],
|
|
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|
+
"antipatterns": [
|
|
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|
+
"off-brand"
|
|
7030
|
+
],
|
|
7031
|
+
"signature_motion": "See §15 Motion.",
|
|
7032
|
+
"has_personas": true,
|
|
7033
|
+
"category_raw": "consumer-tech"
|
|
7034
|
+
},
|
|
6099
7035
|
{
|
|
6100
7036
|
"id": "trenbe",
|
|
6101
7037
|
"primary_color_hex": "#7620F6",
|
|
@@ -7072,6 +8008,30 @@
|
|
|
7072
8008
|
"has_personas": true,
|
|
7073
8009
|
"category_raw": "Commerce / Women's Fashion Discovery"
|
|
7074
8010
|
},
|
|
8011
|
+
{
|
|
8012
|
+
"id": "zoom",
|
|
8013
|
+
"primary_color_hex": "#0b5cff",
|
|
8014
|
+
"category": "saas",
|
|
8015
|
+
"visual_theme": "Zoom's website communicates confidence and clarity through a dual-surface palette — a deep, immersive midnight navy (`#00053d`) hero paired with a clean white (`#ffffff`) body — that creates a dramatic first impression before settling into an airy, information",
|
|
8016
|
+
"voice_fingerprint": {
|
|
8017
|
+
"register": "saas",
|
|
8018
|
+
"sentence_length": "medium declarative",
|
|
8019
|
+
"metaphor_density": "low",
|
|
8020
|
+
"vocabulary_register": "brand-appropriate"
|
|
8021
|
+
},
|
|
8022
|
+
"tone_keywords": [
|
|
8023
|
+
"clean",
|
|
8024
|
+
"bold",
|
|
8025
|
+
"warm",
|
|
8026
|
+
"dark"
|
|
8027
|
+
],
|
|
8028
|
+
"antipatterns": [
|
|
8029
|
+
"off-brand"
|
|
8030
|
+
],
|
|
8031
|
+
"signature_motion": "See §15 Motion.",
|
|
8032
|
+
"has_personas": true,
|
|
8033
|
+
"category_raw": "saas"
|
|
8034
|
+
},
|
|
7075
8035
|
{
|
|
7076
8036
|
"id": "zozotown",
|
|
7077
8037
|
"primary_color_hex": "#000000",
|