oh-my-design-cli 1.8.1 → 1.8.6
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.ja.md +5 -5
- package/README.ko.md +7 -7
- package/README.md +7 -7
- package/README.zh-TW.md +5 -5
- package/agents/omd-master.md +1 -1
- package/data/reference-fingerprints.json +1978 -58
- package/package.json +3 -1
- package/skills/omd-feel/SKILL.md +152 -0
- package/skills/omd-feel/provenance.md +233 -0
- package/skills/omd-feel/reference.md +254 -0
- package/skills/omd-harness/SKILL.md +1 -1
- package/skills/omd-init/SKILL.md +1 -1
- package/skills/omd-reference-capture/SKILL.md +1 -1
- package/web/references/591/DESIGN.md +460 -0
- package/web/references/asana/DESIGN.md +485 -0
- package/web/references/asos/DESIGN.md +475 -0
- package/web/references/bahamut/DESIGN.md +416 -0
- package/web/references/bbc/DESIGN.md +439 -0
- package/web/references/bito/DESIGN.md +394 -0
- package/web/references/cashapp/DESIGN.md +449 -0
- package/web/references/chunghwa/DESIGN.md +419 -0
- package/web/references/cuboai/DESIGN.md +435 -0
- package/web/references/cybozu/DESIGN.md +453 -0
- package/web/references/databricks/DESIGN.md +467 -0
- package/web/references/datadog/DESIGN.md +441 -0
- package/web/references/deliveroo/DESIGN.md +458 -0
- package/web/references/digital-agency-jp/DESIGN.md +439 -0
- package/web/references/dmm/DESIGN.md +455 -0
- package/web/references/doordash/DESIGN.md +429 -0
- package/web/references/easywallet/DESIGN.md +449 -0
- package/web/references/esunbank/DESIGN.md +445 -0
- package/web/references/farfetch/DESIGN.md +436 -0
- package/web/references/fubon/DESIGN.md +438 -0
- package/web/references/gaudiy/DESIGN.md +387 -0
- package/web/references/gitlab/DESIGN.md +546 -0
- package/web/references/goodpatch/DESIGN.md +429 -0
- package/web/references/govuk/DESIGN.md +450 -0
- package/web/references/hana/DESIGN.md +439 -0
- package/web/references/headspace/DESIGN.md +505 -0
- package/web/references/heptabase/DESIGN.md +448 -0
- package/web/references/hubspot/DESIGN.md +485 -0
- package/web/references/hyundai/DESIGN.md +468 -0
- package/web/references/icook/DESIGN.md +432 -0
- package/web/references/iicombined/DESIGN.md +421 -0
- package/web/references/instacart/DESIGN.md +439 -0
- package/web/references/ipassmoney/DESIGN.md +407 -0
- package/web/references/kakaopage/DESIGN.md +439 -0
- package/web/references/kbpay/DESIGN.md +442 -0
- package/web/references/kia/DESIGN.md +411 -0
- package/web/references/liner/DESIGN.md +465 -0
- package/web/references/maicoin/DESIGN.md +484 -0
- package/web/references/mailchimp/DESIGN.md +450 -0
- package/web/references/mikan/DESIGN.md +450 -0
- package/web/references/monzo/DESIGN.md +461 -0
- package/web/references/moze/DESIGN.md +423 -0
- package/web/references/naverpay/DESIGN.md +478 -0
- package/web/references/ncsoft/DESIGN.md +488 -0
- package/web/references/nhn/DESIGN.md +441 -0
- package/web/references/nintendo/DESIGN.md +445 -0
- package/web/references/octopusenergy/DESIGN.md +436 -0
- package/web/references/openpoint/DESIGN.md +431 -0
- package/web/references/patreon/DESIGN.md +439 -0
- package/web/references/paypal/DESIGN.md +459 -0
- package/web/references/pepabo/DESIGN.md +486 -0
- package/web/references/pinkfong/DESIGN.md +450 -0
- package/web/references/plaid/DESIGN.md +472 -0
- package/web/references/portaly/DESIGN.md +441 -0
- package/web/references/readmoo/DESIGN.md +492 -0
- package/web/references/reddit/DESIGN.md +537 -0
- package/web/references/samsung/DESIGN.md +465 -0
- package/web/references/shiftup/DESIGN.md +433 -0
- package/web/references/shinhanbank/DESIGN.md +429 -0
- package/web/references/skyscanner/DESIGN.md +563 -0
- package/web/references/snapchat/DESIGN.md +460 -0
- package/web/references/sparkful/DESIGN.md +434 -0
- package/web/references/speeda/DESIGN.md +422 -0
- package/web/references/spindle/DESIGN.md +470 -0
- package/web/references/spoqa/DESIGN.md +422 -0
- package/web/references/squarespace/DESIGN.md +454 -0
- package/web/references/ssg/DESIGN.md +439 -0
- package/web/references/starling/DESIGN.md +404 -0
- package/web/references/stibee/DESIGN.md +424 -0
- package/web/references/taiwanmobile/DESIGN.md +445 -0
- package/web/references/tmap/DESIGN.md +423 -0
- package/web/references/trainline/DESIGN.md +454 -0
- package/web/references/twilio/DESIGN.md +515 -0
- package/web/references/twitch/DESIGN.md +431 -0
- package/web/references/vocus/DESIGN.md +450 -0
- package/web/references/workday/DESIGN.md +452 -0
- package/web/references/wrtn/DESIGN.md +454 -0
- package/web/references/xrex/DESIGN.md +475 -0
- package/web/references/zepeto/DESIGN.md +463 -0
- package/web/references/zoom/DESIGN.md +457 -0
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"schema_version": 1,
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"generated_at": "2026-06-
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"generated_at": "2026-06-22T00:00:00Z",
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"generator": "oh-my-design parallel agent extraction (Claude Code Agent tool, no API key)",
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"count": 326,
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"has_personas": true,
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"category_raw": "fintech"
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"id": "591",
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"primary_color_hex": "#ff8000",
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"category": "consumer-tech",
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"visual_theme": "591房屋交易網 (591 Fang Wu — Taiwan's dominant property marketplace) is a dense, information-first real-estate platform where practical utility overrides aesthetic refinement. The canvas is pure white (`#ffffff`) with warm grey text (`#4a4a4a`) and a single unmista",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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"tone_keywords": [
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"bold",
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"minimal"
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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"id": "91app",
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"primary_color_hex": "#061C3D",
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"has_personas": true,
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"category_raw": "Consumer"
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"id": "asana",
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"primary_color_hex": "#f06a6a",
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"category": "productivity",
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"visual_theme": "Asana's 2026 homepage presents a dramatic evolution from its iconic multi-dot, coral-drenched brand of the 2010s toward a high-contrast, near-monochromatic editorial system that still pulses with unexpected chromatic moments. The canvas is pure white (`#ffffff",
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"voice_fingerprint": {
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"register": "productivity",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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"tone_keywords": [
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"antipatterns": [
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "productivity"
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"id": "asos",
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"primary_color_hex": "#2d2d2d",
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"category": "ecommerce",
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"visual_theme": "ASOS is one of the world's largest online fashion retailers, and its visual identity is built on a deliberate philosophy of stark editorial restraint. The canvas is pure white (`#ffffff`) — no colour tinting, no gradients — against which product photography do",
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"voice_fingerprint": {
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"register": "ecommerce",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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"tone_keywords": [
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"antipatterns": [
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "ecommerce"
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"id": "baemin",
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"category_raw": "Consumer"
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"id": "bahamut",
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"primary_color_hex": "#11aac1",
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"category": "consumer-tech",
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"visual_theme": "巴哈姆特 (Bahamut Gamer) is Taiwan's largest gaming and ACG (Anime, Comics, Games) community portal, and its visual design embodies the no-nonsense density of a community-first information hub that has served Taiwanese gamers since 1996. The page opens on a near-w",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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"tone_keywords": [
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],
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"antipatterns": [
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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"id": "banksalad",
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"has_personas": true,
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"category_raw": "Fintech / Personal Finance Advisor"
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"id": "bbc",
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"primary_color_hex": "#000000",
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"category": "consumer-tech",
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"visual_theme": "BBC's digital presence is the world's most visited public-service broadcaster website — a global newsroom that has built its design language around uncompromising clarity, accessibility-first principles, and the quiet authority of institutional black. The canv",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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"category_raw": "fintech / crypto-asset exchange"
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"id": "bito",
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"primary_color_hex": "#f92c16",
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"category": "design-tools",
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"visual_theme": "Bito (滿滿大平台) is a leading Taiwanese motion-design and creative-branding studio out of Taipei, and its portfolio site is a master-class in restraint as a frame for maximalist work. The site itself is almost monastically plain: a pure white canvas (`#ffffff`), p",
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"voice_fingerprint": {
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"register": "design-tools",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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],
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"antipatterns": [
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"signature_motion": "See §15 Motion.",
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"category_raw": "design-tools"
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"primary_color_hex": "#00e013",
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"category": "fintech",
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"visual_theme": "Cash App is the irreverent, expressive face of consumer fintech — a system built on one radioactive idea: a single hero color, **Cash Green** (`#00e013`), so saturated it reads almost like a glitch. Where most finance brands hedge toward trust-blue and institu",
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"voice_fingerprint": {
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"sentence_length": "medium declarative",
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"visual_theme": "Chunghwa Telecom (中華電信), Taiwan's largest and oldest telecommunications carrier, presents a digital brand anchored in a bold, accessible sky-blue — the same Chunghwa Blue (`#209cff`) that has identified the company since the era of state-owned telecoms. The ho",
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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"id": "class101",
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"primary_color_hex": "#FF5D00",
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@@ -1004,6 +1196,30 @@
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"has_personas": true,
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"category_raw": "e-commerce mass market"
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},
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{
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"id": "cuboai",
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"primary_color_hex": "#5be3d3",
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"category": "consumer-tech",
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"visual_theme": "Cubo Ai (built by Taiwan's Cubo brand) is an AI smart baby monitor — a bird-shaped camera plus sleep sensor — and its storefront is engineered to lower the heart rate of an anxious new parent. The canvas is pure white (`#ffffff`) broken up by soft, cool-grey s",
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"voice_fingerprint": {
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"minimal"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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"id": "cursor",
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@@ -1026,6 +1242,30 @@
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"has_personas": false,
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"category_raw": "developer-tools"
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},
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{
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"id": "cybozu",
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"primary_color_hex": "#139cb7",
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"category": "saas",
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"visual_theme": "Cybozu (サイボウズ) is Japan's leading teamwork-software maker — the company behind kintone, Garoon, and Cybozu Office — and its design language splits cleanly into two brand-owned worlds that share one philosophy: clarity in service of teamwork. The corporate face",
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"voice_fingerprint": {
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"register": "saas",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"clean",
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"bold",
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"warm",
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"dark"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "saas"
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},
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{
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"id": "dabang",
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"primary_color_hex": "#FF3478",
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@@ -1063,6 +1303,54 @@
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"has_personas": true,
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"category_raw": "ecommerce"
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},
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{
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"id": "databricks",
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"primary_color_hex": "#FF3621",
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"category": "developer-tools",
|
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+
"visual_theme": "Databricks presents the visual language of high-stakes enterprise data infrastructure translated into confident, approachable design. The canvas opens on pure white (`#ffffff`) layered with deep teal headings (`#1B3139`) and accented by a single blazing red-or",
|
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"voice_fingerprint": {
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"register": "developer-tools",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"clean",
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"bold",
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"warm",
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"dark"
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],
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"antipatterns": [
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"off-brand"
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|
+
],
|
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"signature_motion": "See §15 Motion.",
|
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"has_personas": true,
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"category_raw": "developer-tools"
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},
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{
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"id": "datadog",
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"primary_color_hex": "#632ca6",
|
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"category": "backend-devops",
|
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+
"visual_theme": "Datadog is the rare observability platform that refuses to dress in blue. In a category — backend monitoring, APM, cloud security — where nearly every competitor reaches for the same trustworthy enterprise blue, Datadog stakes its identity on **purple**: a con",
|
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"voice_fingerprint": {
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"register": "backend-devops",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"clean",
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"bold",
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"warm",
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"dark"
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],
|
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"antipatterns": [
|
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|
+
"off-brand"
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|
+
],
|
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|
+
"signature_motion": "See §15 Motion.",
|
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"has_personas": true,
|
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+
"category_raw": "backend-devops"
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},
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{
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"id": "dcard",
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"primary_color_hex": "#3397cf",
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@@ -1085,15 +1373,39 @@
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"category_raw": "social"
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},
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{
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"id": "
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"primary_color_hex": "#
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"category": "
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"visual_theme": "
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"id": "deliveroo",
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"primary_color_hex": "#00CCBC",
|
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+
"category": "consumer-tech",
|
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+
"visual_theme": "Deliveroo is the UK's leading food delivery platform, and its design identity centres on one of the most recognisable brand assets in consumer tech: the teal \"Roo\" kangaroo (`#00CCBC`). The visual system is built around a clean, energetic personality — white c",
|
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"voice_fingerprint": {
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"register": "
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"sentence_length": "medium",
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"metaphor_density": "
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-
"vocabulary_register": "
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+
"register": "consumer-tech",
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"sentence_length": "medium declarative",
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+
"metaphor_density": "low",
|
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|
+
"vocabulary_register": "brand-appropriate"
|
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|
+
},
|
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"tone_keywords": [
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"clean",
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"bold",
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"warm",
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"dark"
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+
],
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"antipatterns": [
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|
+
"off-brand"
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|
+
],
|
|
1395
|
+
"signature_motion": "See §15 Motion.",
|
|
1396
|
+
"has_personas": true,
|
|
1397
|
+
"category_raw": "consumer-tech"
|
|
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+
},
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+
{
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"id": "dell",
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"primary_color_hex": "#0076CE",
|
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|
+
"category": "Consumer",
|
|
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|
+
"visual_theme": "Dell is one of the world's largest hardware makers, and its digital surfaces carry the weight of that scale: a global commerce engine selling laptops, monitors, servers, and workstations to consumers, gamers, small businesses, and Fortune 500 IT departments simultaneously. The interface has to feel **trustworthy, efficient, and calmly authoritative** -- this is where someone configures a $4,000 wo",
|
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+
"voice_fingerprint": {
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"register": "approachable",
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"sentence_length": "medium",
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"metaphor_density": "medium",
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"vocabulary_register": "general-professional"
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},
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"tone_keywords": [
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@@ -1139,6 +1451,30 @@
|
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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|
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"id": "digital-agency-jp",
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|
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"primary_color_hex": "#0017c1",
|
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|
+
"category": "government",
|
|
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|
+
"visual_theme": "The Digital Agency Design System (デジタル庁デザインシステム, DADS) is the official design system of Japan's Digital Agency (デジタル庁), published openly at `design.digital.go.jp/dads/` under CC BY 4.0. Its job is the opposite of a consumer brand's: not to delight or different",
|
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"voice_fingerprint": {
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"register": "government",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"bold",
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"dark",
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"dense",
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"flat"
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],
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"antipatterns": [
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"off-brand"
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+
],
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"signature_motion": "See §15 Motion.",
|
|
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+
"has_personas": true,
|
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+
"category_raw": "government"
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},
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|
{
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|
"id": "discord",
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"primary_color_hex": "#5865F2",
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@@ -1195,6 +1531,54 @@
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"has_personas": true,
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"category_raw": "consumer-hardware"
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|
},
|
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|
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{
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|
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"id": "dmm",
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|
+
"primary_color_hex": "#94bcff",
|
|
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|
+
"category": "consumer-tech",
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|
+
"visual_theme": "DMM.com is one of Japan's sprawling digital platforms — video, games, e-books, English conversation, FX trading, 3D printing, even an aquarium — over sixty services under one roof. In 2025 its Platform Development Division made its internal design system, **Tu",
|
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|
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"voice_fingerprint": {
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|
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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+
"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
|
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+
},
|
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"tone_keywords": [
|
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+
"bold",
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|
+
"warm",
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"dark",
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+
"dense"
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],
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"antipatterns": [
|
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|
+
"off-brand"
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|
+
],
|
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1554
|
+
"signature_motion": "See §15 Motion.",
|
|
1555
|
+
"has_personas": true,
|
|
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|
+
"category_raw": "consumer-tech"
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+
},
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|
+
{
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|
+
"id": "doordash",
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|
+
"primary_color_hex": "#eb1700",
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|
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|
+
"category": "consumer-tech",
|
|
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|
+
"visual_theme": "DoorDash's product surface is defined by a single, unmistakable decision: a vivid delivery-truck red (`#eb1700`) that functions as both brand identifier and every interactive element in the system. The page opens on a clean white canvas (`#ffffff`) with near-b",
|
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|
+
"voice_fingerprint": {
|
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|
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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|
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"metaphor_density": "low",
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|
+
"vocabulary_register": "brand-appropriate"
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+
},
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"tone_keywords": [
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"clean",
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"bold",
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"warm",
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"dark"
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],
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"antipatterns": [
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"off-brand"
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|
+
],
|
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|
+
"signature_motion": "See §15 Motion.",
|
|
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+
"has_personas": true,
|
|
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|
+
"category_raw": "consumer-tech"
|
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+
},
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|
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|
{
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"id": "drnow",
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"primary_color_hex": "#FF8D00",
|
|
@@ -1275,6 +1659,30 @@
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"has_personas": true,
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"category_raw": "education"
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|
},
|
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|
+
{
|
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|
+
"id": "easywallet",
|
|
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|
+
"primary_color_hex": "#007bc6",
|
|
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|
+
"category": "fintech",
|
|
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|
+
"visual_theme": "EasyWallet (悠遊付) is Taiwan's leading mobile payment app, developed by EasyCard Corporation (悠遊卡股份有限公司). Its marketing website — `easywallet.easycard.com.tw` — projects a clean, modern, mobile-first personality that bridges the brand's public-transit roots with",
|
|
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|
+
"voice_fingerprint": {
|
|
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|
+
"register": "fintech",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
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|
+
},
|
|
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|
+
"tone_keywords": [
|
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|
+
"clean",
|
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|
+
"bold",
|
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|
+
"warm",
|
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|
+
"dark"
|
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|
+
],
|
|
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|
+
"antipatterns": [
|
|
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|
+
"off-brand"
|
|
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|
+
],
|
|
1682
|
+
"signature_motion": "See §15 Motion.",
|
|
1683
|
+
"has_personas": true,
|
|
1684
|
+
"category_raw": "fintech"
|
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|
+
},
|
|
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|
{
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"id": "elevenlabs",
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"primary_color_hex": "#ffffff",
|
|
@@ -1298,6 +1706,30 @@
|
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"has_personas": false,
|
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"category_raw": "ai"
|
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|
},
|
|
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|
+
{
|
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|
+
"id": "esunbank",
|
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|
+
"primary_color_hex": "#00a19b",
|
|
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|
+
"category": "fintech",
|
|
1713
|
+
"visual_theme": "E.SUN Bank (玉山銀行) is Taiwan's most digital-forward commercial bank, and its official website — esunbank.com — channels that reputation into a design language that is clean, credentialed, and warmly approachable without feeling corporate-cold. The canvas is pur",
|
|
1714
|
+
"voice_fingerprint": {
|
|
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|
+
"register": "fintech",
|
|
1716
|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
1718
|
+
"vocabulary_register": "brand-appropriate"
|
|
1719
|
+
},
|
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"tone_keywords": [
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"clean",
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"bold",
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"warm",
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"dark"
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],
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"antipatterns": [
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"off-brand"
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],
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+
"signature_motion": "See §15 Motion.",
|
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+
"has_personas": true,
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"category_raw": "fintech"
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},
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{
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"id": "expo",
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"primary_color_hex": "#000000",
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@@ -1320,6 +1752,30 @@
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"has_personas": false,
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"category_raw": "developer-tools"
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},
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{
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"id": "farfetch",
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"primary_color_hex": "#222222",
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+
"category": "ecommerce",
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+
"visual_theme": "Farfetch is the global luxury fashion marketplace, and its homepage is engineered to disappear behind the products it sells. The canvas is pure white (`#ffffff`) with all text, navigation, and interactions in jet-black Carbon (`#222222`) — a binary monochrome ",
|
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"voice_fingerprint": {
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"register": "ecommerce",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"clean",
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"dark",
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"minimal",
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"flat"
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],
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"antipatterns": [
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"off-brand"
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|
+
],
|
|
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|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
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+
"category_raw": "ecommerce"
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|
+
},
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|
{
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|
"id": "fastcampus",
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"primary_color_hex": "#fc1c49",
|
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@@ -1518,6 +1974,30 @@
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1974
|
"has_personas": false,
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|
"category_raw": "saas"
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|
},
|
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|
+
{
|
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|
+
"id": "fubon",
|
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1979
|
+
"primary_color_hex": "#0093c1",
|
|
1980
|
+
"category": "fintech",
|
|
1981
|
+
"visual_theme": "Fubon Financial Holding (富邦金控) and its flagship retail arm Taipei Fubon Bank (台北富邦銀行) share a design language built on trust, approachability, and Taiwanese banking heritage. The canvas is clean white (`#ffffff`) underpinned by a confident, mid-range blue — `#",
|
|
1982
|
+
"voice_fingerprint": {
|
|
1983
|
+
"register": "fintech",
|
|
1984
|
+
"sentence_length": "medium declarative",
|
|
1985
|
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"metaphor_density": "low",
|
|
1986
|
+
"vocabulary_register": "brand-appropriate"
|
|
1987
|
+
},
|
|
1988
|
+
"tone_keywords": [
|
|
1989
|
+
"clean",
|
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1990
|
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"bold",
|
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1991
|
+
"warm",
|
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1992
|
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"dark"
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1993
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+
],
|
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1994
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"antipatterns": [
|
|
1995
|
+
"off-brand"
|
|
1996
|
+
],
|
|
1997
|
+
"signature_motion": "See §15 Motion.",
|
|
1998
|
+
"has_personas": true,
|
|
1999
|
+
"category_raw": "fintech"
|
|
2000
|
+
},
|
|
1521
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|
{
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1522
2002
|
"id": "fugle",
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|
"primary_color_hex": "#f4af1c",
|
|
@@ -1600,6 +2080,30 @@
|
|
|
1600
2080
|
"has_personas": true,
|
|
1601
2081
|
"category_raw": "Healthcare / Cosmetic-Procedure Discovery"
|
|
1602
2082
|
},
|
|
2083
|
+
{
|
|
2084
|
+
"id": "gaudiy",
|
|
2085
|
+
"primary_color_hex": "#050505",
|
|
2086
|
+
"category": "consumer-tech",
|
|
2087
|
+
"visual_theme": "Gaudiy (株式会社Gaudiy Group) is a Tokyo Web3 fan-community platform — the maker of Gaudiy Fanlink, backed by Sony Group and Bandai Namco — and its public surfaces wear a deliberately monochrome, almost defiant \"glitch\" identity. The canvas is pure white (`#ffffff",
|
|
2088
|
+
"voice_fingerprint": {
|
|
2089
|
+
"register": "consumer-tech",
|
|
2090
|
+
"sentence_length": "medium declarative",
|
|
2091
|
+
"metaphor_density": "low",
|
|
2092
|
+
"vocabulary_register": "brand-appropriate"
|
|
2093
|
+
},
|
|
2094
|
+
"tone_keywords": [
|
|
2095
|
+
"bold",
|
|
2096
|
+
"warm",
|
|
2097
|
+
"dense",
|
|
2098
|
+
"flat"
|
|
2099
|
+
],
|
|
2100
|
+
"antipatterns": [
|
|
2101
|
+
"off-brand"
|
|
2102
|
+
],
|
|
2103
|
+
"signature_motion": "See §15 Motion.",
|
|
2104
|
+
"has_personas": true,
|
|
2105
|
+
"category_raw": "consumer-tech"
|
|
2106
|
+
},
|
|
1603
2107
|
{
|
|
1604
2108
|
"id": "genie",
|
|
1605
2109
|
"primary_color_hex": "#fa4065",
|
|
@@ -1650,6 +2154,30 @@
|
|
|
1650
2154
|
"has_personas": true,
|
|
1651
2155
|
"category_raw": "developer-tools"
|
|
1652
2156
|
},
|
|
2157
|
+
{
|
|
2158
|
+
"id": "gitlab",
|
|
2159
|
+
"primary_color_hex": "#1f75cb",
|
|
2160
|
+
"category": "developer-tools",
|
|
2161
|
+
"visual_theme": "GitLab's design splits cleanly across two surfaces that share one identity. The marketing site (`about.gitlab.com`) is an ink-forward, editorial DevSecOps canvas — pure white (`#ffffff`) under a near-black plum ink (`#171321`) set in the custom **GitLab Sans**",
|
|
2162
|
+
"voice_fingerprint": {
|
|
2163
|
+
"register": "developer-tools",
|
|
2164
|
+
"sentence_length": "medium declarative",
|
|
2165
|
+
"metaphor_density": "low",
|
|
2166
|
+
"vocabulary_register": "brand-appropriate"
|
|
2167
|
+
},
|
|
2168
|
+
"tone_keywords": [
|
|
2169
|
+
"clean",
|
|
2170
|
+
"bold",
|
|
2171
|
+
"warm",
|
|
2172
|
+
"dark"
|
|
2173
|
+
],
|
|
2174
|
+
"antipatterns": [
|
|
2175
|
+
"off-brand"
|
|
2176
|
+
],
|
|
2177
|
+
"signature_motion": "See §15 Motion.",
|
|
2178
|
+
"has_personas": true,
|
|
2179
|
+
"category_raw": "developer-tools"
|
|
2180
|
+
},
|
|
1653
2181
|
{
|
|
1654
2182
|
"id": "gmarket",
|
|
1655
2183
|
"primary_color_hex": "#ffd200",
|
|
@@ -1722,6 +2250,30 @@
|
|
|
1722
2250
|
"has_personas": true,
|
|
1723
2251
|
"category_raw": "automotive"
|
|
1724
2252
|
},
|
|
2253
|
+
{
|
|
2254
|
+
"id": "goodpatch",
|
|
2255
|
+
"primary_color_hex": "#096fc8",
|
|
2256
|
+
"category": "design-tools",
|
|
2257
|
+
"visual_theme": "Goodpatch (グッドパッチ) is Japan's best-known UI/UX design firm — a Tokyo-listed studio whose entire web presence is itself a portfolio piece, an argument that \"design has the power to move business.\" The homepage opens not on a marketing gradient but on a quiet wa",
|
|
2258
|
+
"voice_fingerprint": {
|
|
2259
|
+
"register": "design-tools",
|
|
2260
|
+
"sentence_length": "medium declarative",
|
|
2261
|
+
"metaphor_density": "low",
|
|
2262
|
+
"vocabulary_register": "brand-appropriate"
|
|
2263
|
+
},
|
|
2264
|
+
"tone_keywords": [
|
|
2265
|
+
"bold",
|
|
2266
|
+
"warm",
|
|
2267
|
+
"dark",
|
|
2268
|
+
"flat"
|
|
2269
|
+
],
|
|
2270
|
+
"antipatterns": [
|
|
2271
|
+
"off-brand"
|
|
2272
|
+
],
|
|
2273
|
+
"signature_motion": "See §15 Motion.",
|
|
2274
|
+
"has_personas": true,
|
|
2275
|
+
"category_raw": "design-tools"
|
|
2276
|
+
},
|
|
1725
2277
|
{
|
|
1726
2278
|
"id": "google",
|
|
1727
2279
|
"primary_color_hex": "#1a73e8",
|
|
@@ -1746,6 +2298,30 @@
|
|
|
1746
2298
|
"has_personas": true,
|
|
1747
2299
|
"category_raw": "consumer-tech"
|
|
1748
2300
|
},
|
|
2301
|
+
{
|
|
2302
|
+
"id": "govuk",
|
|
2303
|
+
"primary_color_hex": "#1d70b8",
|
|
2304
|
+
"category": "government",
|
|
2305
|
+
"visual_theme": "GOV.UK is the UK government's central digital platform — and its design system is one of the world's most influential public-sector design systems. The aesthetic is unmistakably utilitarian and accessibility-first: pure white (`#ffffff`) canvas with near-black",
|
|
2306
|
+
"voice_fingerprint": {
|
|
2307
|
+
"register": "government",
|
|
2308
|
+
"sentence_length": "medium declarative",
|
|
2309
|
+
"metaphor_density": "low",
|
|
2310
|
+
"vocabulary_register": "brand-appropriate"
|
|
2311
|
+
},
|
|
2312
|
+
"tone_keywords": [
|
|
2313
|
+
"bold",
|
|
2314
|
+
"warm",
|
|
2315
|
+
"dark",
|
|
2316
|
+
"flat"
|
|
2317
|
+
],
|
|
2318
|
+
"antipatterns": [
|
|
2319
|
+
"off-brand"
|
|
2320
|
+
],
|
|
2321
|
+
"signature_motion": "See §15 Motion.",
|
|
2322
|
+
"has_personas": true,
|
|
2323
|
+
"category_raw": "government"
|
|
2324
|
+
},
|
|
1749
2325
|
{
|
|
1750
2326
|
"id": "greenvines",
|
|
1751
2327
|
"primary_color_hex": "#002d18",
|
|
@@ -1854,14 +2430,38 @@
|
|
|
1854
2430
|
"category_raw": "education / EdTech course marketplace"
|
|
1855
2431
|
},
|
|
1856
2432
|
{
|
|
1857
|
-
"id": "
|
|
1858
|
-
"primary_color_hex": "#
|
|
1859
|
-
"category": "
|
|
1860
|
-
"visual_theme": "
|
|
1861
|
-
"voice_fingerprint":
|
|
1862
|
-
|
|
1863
|
-
"
|
|
1864
|
-
"
|
|
2433
|
+
"id": "hana",
|
|
2434
|
+
"primary_color_hex": "#00a39f",
|
|
2435
|
+
"category": "fintech",
|
|
2436
|
+
"visual_theme": "하나은행 (Hana Bank, KEB Hana Bank) presents a mature, institutional fintech aesthetic grounded in a signature **Hana Mint teal** (`#00a39f`) — a medium-dark, slightly warm teal that anchors every brand touchpoint from the homepage hero carousel to product card ac",
|
|
2437
|
+
"voice_fingerprint": {
|
|
2438
|
+
"register": "fintech",
|
|
2439
|
+
"sentence_length": "medium declarative",
|
|
2440
|
+
"metaphor_density": "low",
|
|
2441
|
+
"vocabulary_register": "brand-appropriate"
|
|
2442
|
+
},
|
|
2443
|
+
"tone_keywords": [
|
|
2444
|
+
"clean",
|
|
2445
|
+
"bold",
|
|
2446
|
+
"warm",
|
|
2447
|
+
"dark"
|
|
2448
|
+
],
|
|
2449
|
+
"antipatterns": [
|
|
2450
|
+
"off-brand"
|
|
2451
|
+
],
|
|
2452
|
+
"signature_motion": "See §15 Motion.",
|
|
2453
|
+
"has_personas": true,
|
|
2454
|
+
"category_raw": "fintech"
|
|
2455
|
+
},
|
|
2456
|
+
{
|
|
2457
|
+
"id": "hashicorp",
|
|
2458
|
+
"primary_color_hex": "#000000",
|
|
2459
|
+
"category": "Developer Tools",
|
|
2460
|
+
"visual_theme": "Enterprise infrastructure: dual light/dark modes, HashiCorp Sans heads, multi-product token-driven color, whisper shadows, tight radii.",
|
|
2461
|
+
"voice_fingerprint": null,
|
|
2462
|
+
"tone_keywords": [
|
|
2463
|
+
"enterprise",
|
|
2464
|
+
"technical",
|
|
1865
2465
|
"serious",
|
|
1866
2466
|
"trustworthy",
|
|
1867
2467
|
"minimal"
|
|
@@ -1874,6 +2474,54 @@
|
|
|
1874
2474
|
"has_personas": false,
|
|
1875
2475
|
"category_raw": "enterprise infrastructure / developer tools"
|
|
1876
2476
|
},
|
|
2477
|
+
{
|
|
2478
|
+
"id": "headspace",
|
|
2479
|
+
"primary_color_hex": "#0061ef",
|
|
2480
|
+
"category": "healthcare",
|
|
2481
|
+
"visual_theme": "Headspace is the warmest mental-health product on the internet, and its 2024 Italic Studio rebrand made that warmth structural rather than decorative. The page does not open on the clinical white of healthcare software — it opens on a soft, warm cream (`#f9f4f",
|
|
2482
|
+
"voice_fingerprint": {
|
|
2483
|
+
"register": "healthcare",
|
|
2484
|
+
"sentence_length": "medium declarative",
|
|
2485
|
+
"metaphor_density": "low",
|
|
2486
|
+
"vocabulary_register": "brand-appropriate"
|
|
2487
|
+
},
|
|
2488
|
+
"tone_keywords": [
|
|
2489
|
+
"bold",
|
|
2490
|
+
"warm",
|
|
2491
|
+
"dark",
|
|
2492
|
+
"playful"
|
|
2493
|
+
],
|
|
2494
|
+
"antipatterns": [
|
|
2495
|
+
"off-brand"
|
|
2496
|
+
],
|
|
2497
|
+
"signature_motion": "See §15 Motion.",
|
|
2498
|
+
"has_personas": true,
|
|
2499
|
+
"category_raw": "healthcare"
|
|
2500
|
+
},
|
|
2501
|
+
{
|
|
2502
|
+
"id": "heptabase",
|
|
2503
|
+
"primary_color_hex": "#2e2e2e",
|
|
2504
|
+
"category": "productivity",
|
|
2505
|
+
"visual_theme": "Heptabase is a visual note-taking and knowledge-management app built around an infinite whiteboard of cards, and its marketing site mirrors that product ethos: calm, paper-like, and almost editorial. The canvas is a warm off-white (`#f7f7f7`) rather than pure ",
|
|
2506
|
+
"voice_fingerprint": {
|
|
2507
|
+
"register": "productivity",
|
|
2508
|
+
"sentence_length": "medium declarative",
|
|
2509
|
+
"metaphor_density": "low",
|
|
2510
|
+
"vocabulary_register": "brand-appropriate"
|
|
2511
|
+
},
|
|
2512
|
+
"tone_keywords": [
|
|
2513
|
+
"bold",
|
|
2514
|
+
"warm",
|
|
2515
|
+
"dark",
|
|
2516
|
+
"flat"
|
|
2517
|
+
],
|
|
2518
|
+
"antipatterns": [
|
|
2519
|
+
"off-brand"
|
|
2520
|
+
],
|
|
2521
|
+
"signature_motion": "See §15 Motion.",
|
|
2522
|
+
"has_personas": true,
|
|
2523
|
+
"category_raw": "productivity"
|
|
2524
|
+
},
|
|
1877
2525
|
{
|
|
1878
2526
|
"id": "hogangnono",
|
|
1879
2527
|
"primary_color_hex": "#584de4",
|
|
@@ -1929,6 +2577,30 @@
|
|
|
1929
2577
|
"has_personas": true,
|
|
1930
2578
|
"category_raw": "consumer-tech"
|
|
1931
2579
|
},
|
|
2580
|
+
{
|
|
2581
|
+
"id": "hubspot",
|
|
2582
|
+
"primary_color_hex": "#ff4800",
|
|
2583
|
+
"category": "marketing",
|
|
2584
|
+
"visual_theme": "HubSpot's homepage is a warm, modern marketing platform — approachable and energetic without sacrificing professionalism. The page opens on a canvas cream background (`#fcfcfa`), a softly warmed white that reads organic and friendly rather than clinical. The p",
|
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"voice_fingerprint": {
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"register": "marketing",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"warm",
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"dark",
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"minimal",
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"editorial"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
|
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"has_personas": true,
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"category_raw": "marketing"
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},
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{
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"id": "hyperconnect",
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"primary_color_hex": "#00dd99",
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@@ -1953,6 +2625,30 @@
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"has_personas": true,
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"category_raw": "consumer-tech"
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},
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{
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"id": "hyundai",
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"primary_color_hex": "#002c5f",
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"category": "automotive",
|
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"visual_theme": "현대자동차 (Hyundai Motor Company) presents a design language that is resolutely automotive and precision-engineered — a digital expression of its \"Sensuous Sportiness\" brand philosophy. The homepage opens on a near-white canvas (`#ffffff`) alternating with a warm ",
|
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"voice_fingerprint": {
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"register": "automotive",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"clean",
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"bold",
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"warm",
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"dark"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
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"has_personas": true,
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"category_raw": "automotive"
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},
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{
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"id": "hyundaicard",
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"primary_color_hex": "#000000",
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@@ -2033,6 +2729,54 @@
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"has_personas": true,
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"category_raw": "restaurant-saas-pos"
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|
},
|
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|
+
{
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"id": "icook",
|
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|
+
"primary_color_hex": "#f04646",
|
|
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+
"category": "consumer-tech",
|
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|
+
"visual_theme": "iCook (愛料理) is Taiwan's largest recipe and cooking community platform, built by Polydice Inc. since 2011. Its design language radiates the warmth and approachability of home cooking — warm neutrals, a coral-red brand accent, and generous food photography take ",
|
|
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|
+
"voice_fingerprint": {
|
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"register": "consumer-tech",
|
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|
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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|
+
"vocabulary_register": "brand-appropriate"
|
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|
+
},
|
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|
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"tone_keywords": [
|
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|
+
"clean",
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"warm",
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"dark",
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|
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"flat"
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+
],
|
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"antipatterns": [
|
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|
+
"off-brand"
|
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|
+
],
|
|
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|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
2754
|
+
"category_raw": "consumer-tech"
|
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|
+
},
|
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|
+
{
|
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+
"id": "iicombined",
|
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|
+
"primary_color_hex": "#111111",
|
|
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|
+
"category": "ecommerce",
|
|
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|
+
"visual_theme": "IICOMBINED (아이아이컴바인드) is the Korean creative house behind Gentle Monster (eyewear), Tamburins (fragrance), and Nudake (dessert art), and its shared design language reads less like an e-commerce site and more like an installation-grade gallery that happens to s",
|
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+
"voice_fingerprint": {
|
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+
"register": "ecommerce",
|
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|
+
"sentence_length": "medium declarative",
|
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+
"metaphor_density": "low",
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|
+
"vocabulary_register": "brand-appropriate"
|
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+
},
|
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"tone_keywords": [
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"warm",
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"dark",
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"dense",
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"flat"
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|
+
],
|
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|
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"antipatterns": [
|
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|
+
"off-brand"
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|
+
],
|
|
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|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
2778
|
+
"category_raw": "ecommerce"
|
|
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|
+
},
|
|
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|
{
|
|
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|
"id": "ikala",
|
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|
"primary_color_hex": "#061232",
|
|
@@ -2096,6 +2840,30 @@
|
|
|
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|
"category_raw": "EdTech / Online Courses",
|
|
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|
"country": "KR"
|
|
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "instacart",
|
|
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|
+
"primary_color_hex": "#108910",
|
|
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|
+
"category": "ecommerce",
|
|
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|
+
"visual_theme": "Instacart's product UI is defined by a confident, utilitarian clarity: a white canvas (`#ffffff`) with a soft cool-grey surface (`#F6F7F8`) for secondary zones, and a single saturated green (`#108910`) that functions as both brand signal and primary action col",
|
|
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|
+
"voice_fingerprint": {
|
|
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|
+
"register": "ecommerce",
|
|
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|
+
"sentence_length": "medium declarative",
|
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|
+
"metaphor_density": "low",
|
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|
+
"vocabulary_register": "brand-appropriate"
|
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|
+
},
|
|
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|
+
"tone_keywords": [
|
|
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|
+
"clean",
|
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|
+
"warm",
|
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|
+
"dark",
|
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|
+
"dense"
|
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|
+
],
|
|
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|
+
"antipatterns": [
|
|
2861
|
+
"off-brand"
|
|
2862
|
+
],
|
|
2863
|
+
"signature_motion": "See §15 Motion.",
|
|
2864
|
+
"has_personas": true,
|
|
2865
|
+
"category_raw": "ecommerce"
|
|
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|
+
},
|
|
2099
2867
|
{
|
|
2100
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|
"id": "intercom",
|
|
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|
"primary_color_hex": "#ff5600",
|
|
@@ -2114,6 +2882,30 @@
|
|
|
2114
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|
"has_personas": false,
|
|
2115
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|
"category_raw": "customer service / AI helpdesk SaaS"
|
|
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "ipassmoney",
|
|
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|
+
"primary_color_hex": "#53b232",
|
|
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|
+
"category": "fintech",
|
|
2889
|
+
"visual_theme": "iPASS MONEY (一卡通 MONEY) is Taiwan's integrated e-wallet and transit card management platform operated by iPASS Corporation (一卡通票證股份有限公司). Its visual identity is rooted in an energetic, nature-connected green — a hue that bridges the civic trust of public trans",
|
|
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|
+
"voice_fingerprint": {
|
|
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|
+
"register": "fintech",
|
|
2892
|
+
"sentence_length": "medium declarative",
|
|
2893
|
+
"metaphor_density": "low",
|
|
2894
|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
2896
|
+
"tone_keywords": [
|
|
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|
+
"clean",
|
|
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|
+
"bold",
|
|
2899
|
+
"dark",
|
|
2900
|
+
"flat"
|
|
2901
|
+
],
|
|
2902
|
+
"antipatterns": [
|
|
2903
|
+
"off-brand"
|
|
2904
|
+
],
|
|
2905
|
+
"signature_motion": "See §15 Motion.",
|
|
2906
|
+
"has_personas": true,
|
|
2907
|
+
"category_raw": "fintech"
|
|
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|
+
},
|
|
2117
2909
|
{
|
|
2118
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|
"id": "jandi",
|
|
2119
2911
|
"primary_color_hex": "#00c473",
|
|
@@ -2260,6 +3052,30 @@
|
|
|
2260
3052
|
"has_personas": true,
|
|
2261
3053
|
"category_raw": "internet-only bank"
|
|
2262
3054
|
},
|
|
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|
+
{
|
|
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|
+
"id": "kakaopage",
|
|
3057
|
+
"primary_color_hex": "#ffd618",
|
|
3058
|
+
"category": "consumer-tech",
|
|
3059
|
+
"visual_theme": "카카오페이지 (KakaoPage) is Kakao Entertainment's flagship webtoon and web-novel platform, and its interface is built around one governing tension: immersive visual content deserves a near-invisible UI frame. The canvas is pure white (`#ffffff`) with pure black (`#0",
|
|
3060
|
+
"voice_fingerprint": {
|
|
3061
|
+
"register": "consumer-tech",
|
|
3062
|
+
"sentence_length": "medium declarative",
|
|
3063
|
+
"metaphor_density": "low",
|
|
3064
|
+
"vocabulary_register": "brand-appropriate"
|
|
3065
|
+
},
|
|
3066
|
+
"tone_keywords": [
|
|
3067
|
+
"bold",
|
|
3068
|
+
"warm",
|
|
3069
|
+
"dark",
|
|
3070
|
+
"flat"
|
|
3071
|
+
],
|
|
3072
|
+
"antipatterns": [
|
|
3073
|
+
"off-brand"
|
|
3074
|
+
],
|
|
3075
|
+
"signature_motion": "See §15 Motion.",
|
|
3076
|
+
"has_personas": true,
|
|
3077
|
+
"category_raw": "consumer-tech"
|
|
3078
|
+
},
|
|
2263
3079
|
{
|
|
2264
3080
|
"id": "kakaopay",
|
|
2265
3081
|
"primary_color_hex": "#FFEB00",
|
|
@@ -2354,6 +3170,30 @@
|
|
|
2354
3170
|
"category_raw": "Internet-only Bank",
|
|
2355
3171
|
"country": "KR"
|
|
2356
3172
|
},
|
|
3173
|
+
{
|
|
3174
|
+
"id": "kbpay",
|
|
3175
|
+
"primary_color_hex": "#FFCC00",
|
|
3176
|
+
"category": "fintech",
|
|
3177
|
+
"visual_theme": "KB Pay (KB페이) is KB Kookmin Card's flagship mobile payment platform — the unified gateway to Korea's largest credit card network wrapped in KB Financial Group's signature warm yellow identity. The visual system opens on a clean white canvas (`#FFFFFF`) with th",
|
|
3178
|
+
"voice_fingerprint": {
|
|
3179
|
+
"register": "fintech",
|
|
3180
|
+
"sentence_length": "medium declarative",
|
|
3181
|
+
"metaphor_density": "low",
|
|
3182
|
+
"vocabulary_register": "brand-appropriate"
|
|
3183
|
+
},
|
|
3184
|
+
"tone_keywords": [
|
|
3185
|
+
"clean",
|
|
3186
|
+
"warm",
|
|
3187
|
+
"dark",
|
|
3188
|
+
"dense"
|
|
3189
|
+
],
|
|
3190
|
+
"antipatterns": [
|
|
3191
|
+
"off-brand"
|
|
3192
|
+
],
|
|
3193
|
+
"signature_motion": "See §15 Motion.",
|
|
3194
|
+
"has_personas": true,
|
|
3195
|
+
"category_raw": "fintech"
|
|
3196
|
+
},
|
|
2357
3197
|
{
|
|
2358
3198
|
"id": "kdan",
|
|
2359
3199
|
"primary_color_hex": "#00DC87",
|
|
@@ -2383,6 +3223,30 @@
|
|
|
2383
3223
|
"has_personas": true,
|
|
2384
3224
|
"category_raw": "productivity / document-workflow SaaS"
|
|
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3225
|
},
|
|
3226
|
+
{
|
|
3227
|
+
"id": "kia",
|
|
3228
|
+
"primary_color_hex": "#05141f",
|
|
3229
|
+
"category": "automotive",
|
|
3230
|
+
"visual_theme": "Kia's digital presence since the 2021 global rebrand (\"Movement that inspires\") is a study in automotive restraint — an identity that lets the vehicles breathe rather than compete with the interface chrome. The canvas is pure white (`#ffffff`) broken only by a",
|
|
3231
|
+
"voice_fingerprint": {
|
|
3232
|
+
"register": "automotive",
|
|
3233
|
+
"sentence_length": "medium declarative",
|
|
3234
|
+
"metaphor_density": "low",
|
|
3235
|
+
"vocabulary_register": "brand-appropriate"
|
|
3236
|
+
},
|
|
3237
|
+
"tone_keywords": [
|
|
3238
|
+
"clean",
|
|
3239
|
+
"bold",
|
|
3240
|
+
"warm",
|
|
3241
|
+
"dark"
|
|
3242
|
+
],
|
|
3243
|
+
"antipatterns": [
|
|
3244
|
+
"off-brand"
|
|
3245
|
+
],
|
|
3246
|
+
"signature_motion": "See §15 Motion.",
|
|
3247
|
+
"has_personas": true,
|
|
3248
|
+
"category_raw": "automotive"
|
|
3249
|
+
},
|
|
2386
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|
{
|
|
2387
3251
|
"id": "kintone",
|
|
2388
3252
|
"primary_color_hex": "#ef3f24",
|
|
@@ -2798,13 +3662,37 @@
|
|
|
2798
3662
|
"category_raw": "developer tools / project management SaaS"
|
|
2799
3663
|
},
|
|
2800
3664
|
{
|
|
2801
|
-
"id": "
|
|
2802
|
-
"primary_color_hex": "#
|
|
2803
|
-
"category": "
|
|
2804
|
-
"visual_theme": "
|
|
3665
|
+
"id": "liner",
|
|
3666
|
+
"primary_color_hex": "#197b2e",
|
|
3667
|
+
"category": "ai",
|
|
3668
|
+
"visual_theme": "Liner (라이너) is a Korean AI startup that began as a web highlighter and has evolved into an AI-powered search and research copilot serving 11M+ professionals. Its homepage embodies a quiet authority: a near-white canvas (`#ffffff`) punctuated by a signature Lin",
|
|
2805
3669
|
"voice_fingerprint": {
|
|
2806
|
-
"register": "
|
|
2807
|
-
"sentence_length": "
|
|
3670
|
+
"register": "ai",
|
|
3671
|
+
"sentence_length": "medium declarative",
|
|
3672
|
+
"metaphor_density": "low",
|
|
3673
|
+
"vocabulary_register": "brand-appropriate"
|
|
3674
|
+
},
|
|
3675
|
+
"tone_keywords": [
|
|
3676
|
+
"bold",
|
|
3677
|
+
"warm",
|
|
3678
|
+
"dark",
|
|
3679
|
+
"flat"
|
|
3680
|
+
],
|
|
3681
|
+
"antipatterns": [
|
|
3682
|
+
"off-brand"
|
|
3683
|
+
],
|
|
3684
|
+
"signature_motion": "See §15 Motion.",
|
|
3685
|
+
"has_personas": true,
|
|
3686
|
+
"category_raw": "ai"
|
|
3687
|
+
},
|
|
3688
|
+
{
|
|
3689
|
+
"id": "loom",
|
|
3690
|
+
"primary_color_hex": "#1868db",
|
|
3691
|
+
"category": "productivity",
|
|
3692
|
+
"visual_theme": "Friendly-confident consumer-prosumer tool: pure-white canvas, near-black ink, single saturated cobalt #1868db on pill CTAs, bold Charlie Display headlines (700) with editorial loudness, coral/purple gradient illustration accents.",
|
|
3693
|
+
"voice_fingerprint": {
|
|
3694
|
+
"register": "warm, direct, encouraging",
|
|
3695
|
+
"sentence_length": "short punchy declarative",
|
|
2808
3696
|
"metaphor_density": "low",
|
|
2809
3697
|
"vocabulary_register": "plain consumer-friendly, action-oriented"
|
|
2810
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},
|
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@@ -2858,6 +3746,54 @@
|
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"category_raw": "Medical Imaging AI",
|
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"country": "KR"
|
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|
},
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|
+
{
|
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"id": "maicoin",
|
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"primary_color_hex": "#ee5457",
|
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|
+
"category": "fintech",
|
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|
+
"visual_theme": "MaiCoin is the largest crypto-exchange group in Taiwan, and its design splits cleanly across two surfaces with two distinct personalities. The consumer-facing buy/sell site (`www.maicoin.com`) is warm and approachable: a clean white (`#ffffff`) canvas, near-bl",
|
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+
"voice_fingerprint": {
|
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"register": "fintech",
|
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"sentence_length": "medium declarative",
|
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
|
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+
},
|
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"tone_keywords": [
|
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"clean",
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"bold",
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"warm",
|
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"dark"
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],
|
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"antipatterns": [
|
|
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|
+
"off-brand"
|
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+
],
|
|
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|
+
"signature_motion": "See §15 Motion.",
|
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"has_personas": true,
|
|
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+
"category_raw": "fintech"
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+
},
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+
{
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"id": "mailchimp",
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+
"primary_color_hex": "#ffe01b",
|
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+
"category": "marketing",
|
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|
+
"visual_theme": "Mailchimp's website is a landmark in \"outsider-art\" brand design — a marketing platform that deliberately rejects the cool, gradient-heavy SaaS aesthetic in favor of something warm, hand-made, and unmistakably its own. The page opens on a pure white canvas (`#",
|
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+
"voice_fingerprint": {
|
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+
"register": "marketing",
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|
+
"sentence_length": "medium declarative",
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"metaphor_density": "low",
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+
"vocabulary_register": "brand-appropriate"
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+
},
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"tone_keywords": [
|
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"clean",
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"bold",
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"warm",
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"dark"
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+
],
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"antipatterns": [
|
|
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|
+
"off-brand"
|
|
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|
+
],
|
|
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|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
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|
+
"category_raw": "marketing"
|
|
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|
+
},
|
|
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|
{
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|
"id": "mastercard",
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"primary_color_hex": "#EB001B",
|
|
@@ -3041,6 +3977,30 @@
|
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"has_personas": true,
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|
"category_raw": "consumer-tech"
|
|
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|
},
|
|
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|
+
{
|
|
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|
+
"id": "mikan",
|
|
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|
+
"primary_color_hex": "#ff4c0a",
|
|
3983
|
+
"category": "education",
|
|
3984
|
+
"visual_theme": "mikan (英語アプリmikan) is Japan's most-downloaded English-vocabulary learning app — over 10 million downloads — and its surfaces read exactly as the product promises: bright, friendly, and relentlessly encouraging. The corporate site (`mikan.link`) opens on a warm",
|
|
3985
|
+
"voice_fingerprint": {
|
|
3986
|
+
"register": "education",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
3990
|
+
},
|
|
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|
+
"tone_keywords": [
|
|
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|
+
"clean",
|
|
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|
+
"warm",
|
|
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|
+
"dark",
|
|
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|
+
"playful"
|
|
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|
+
],
|
|
3997
|
+
"antipatterns": [
|
|
3998
|
+
"off-brand"
|
|
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|
+
],
|
|
4000
|
+
"signature_motion": "See §15 Motion.",
|
|
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|
+
"has_personas": true,
|
|
4002
|
+
"category_raw": "education"
|
|
4003
|
+
},
|
|
3044
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|
{
|
|
3045
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|
"id": "millie",
|
|
3046
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|
"primary_color_hex": "#1B6DDA",
|
|
@@ -3291,6 +4251,54 @@
|
|
|
3291
4251
|
"has_personas": false,
|
|
3292
4252
|
"category_raw": "developer database"
|
|
3293
4253
|
},
|
|
4254
|
+
{
|
|
4255
|
+
"id": "monzo",
|
|
4256
|
+
"primary_color_hex": "#ff4f40",
|
|
4257
|
+
"category": "fintech",
|
|
4258
|
+
"visual_theme": "Monzo is the UK's most recognisable neobank, and its visual identity is built around one audacious choice: a single saturated Hot Coral (`#ff4f40`) on a canvas that is otherwise nearly achromatic. The homepage opens on pure white (`#ffffff`) with a deep Midnig",
|
|
4259
|
+
"voice_fingerprint": {
|
|
4260
|
+
"register": "fintech",
|
|
4261
|
+
"sentence_length": "medium declarative",
|
|
4262
|
+
"metaphor_density": "low",
|
|
4263
|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
4265
|
+
"tone_keywords": [
|
|
4266
|
+
"clean",
|
|
4267
|
+
"bold",
|
|
4268
|
+
"warm",
|
|
4269
|
+
"dark"
|
|
4270
|
+
],
|
|
4271
|
+
"antipatterns": [
|
|
4272
|
+
"off-brand"
|
|
4273
|
+
],
|
|
4274
|
+
"signature_motion": "See §15 Motion.",
|
|
4275
|
+
"has_personas": true,
|
|
4276
|
+
"category_raw": "fintech"
|
|
4277
|
+
},
|
|
4278
|
+
{
|
|
4279
|
+
"id": "moze",
|
|
4280
|
+
"primary_color_hex": "#ff367c",
|
|
4281
|
+
"category": "fintech",
|
|
4282
|
+
"visual_theme": "MOZE (摩斯, \"最美記帳 App\") is Taiwan's design-forward personal-finance and expense-tracking app, and its marketing site is built as a dark, cinematic, almost-luxury product showcase rather than a utilitarian tool page. The canvas is a near-black blue-tinted ink (`#",
|
|
4283
|
+
"voice_fingerprint": {
|
|
4284
|
+
"register": "fintech",
|
|
4285
|
+
"sentence_length": "medium declarative",
|
|
4286
|
+
"metaphor_density": "low",
|
|
4287
|
+
"vocabulary_register": "brand-appropriate"
|
|
4288
|
+
},
|
|
4289
|
+
"tone_keywords": [
|
|
4290
|
+
"clean",
|
|
4291
|
+
"bold",
|
|
4292
|
+
"warm",
|
|
4293
|
+
"dark"
|
|
4294
|
+
],
|
|
4295
|
+
"antipatterns": [
|
|
4296
|
+
"off-brand"
|
|
4297
|
+
],
|
|
4298
|
+
"signature_motion": "See §15 Motion.",
|
|
4299
|
+
"has_personas": true,
|
|
4300
|
+
"category_raw": "fintech"
|
|
4301
|
+
},
|
|
3294
4302
|
{
|
|
3295
4303
|
"id": "muji",
|
|
3296
4304
|
"primary_color_hex": "#7f0019",
|
|
@@ -3433,6 +4441,30 @@
|
|
|
3433
4441
|
"has_personas": true,
|
|
3434
4442
|
"category_raw": "portal / search"
|
|
3435
4443
|
},
|
|
4444
|
+
{
|
|
4445
|
+
"id": "naverpay",
|
|
4446
|
+
"primary_color_hex": "#09aa5c",
|
|
4447
|
+
"category": "fintech",
|
|
4448
|
+
"visual_theme": "Naver Pay (네이버페이) is Korea's dominant payment platform, embedded across the Naver super-app ecosystem — spanning shopping, booking, banking, and loyalty. Its visual language reflects that scale: a system engineered to be instantly recognizable in every merchan",
|
|
4449
|
+
"voice_fingerprint": {
|
|
4450
|
+
"register": "fintech",
|
|
4451
|
+
"sentence_length": "medium declarative",
|
|
4452
|
+
"metaphor_density": "low",
|
|
4453
|
+
"vocabulary_register": "brand-appropriate"
|
|
4454
|
+
},
|
|
4455
|
+
"tone_keywords": [
|
|
4456
|
+
"clean",
|
|
4457
|
+
"bold",
|
|
4458
|
+
"warm",
|
|
4459
|
+
"dark"
|
|
4460
|
+
],
|
|
4461
|
+
"antipatterns": [
|
|
4462
|
+
"off-brand"
|
|
4463
|
+
],
|
|
4464
|
+
"signature_motion": "See §15 Motion.",
|
|
4465
|
+
"has_personas": true,
|
|
4466
|
+
"category_raw": "fintech"
|
|
4467
|
+
},
|
|
3436
4468
|
{
|
|
3437
4469
|
"id": "naverwebtoon",
|
|
3438
4470
|
"primary_color_hex": "#00DC64",
|
|
@@ -3464,6 +4496,30 @@
|
|
|
3464
4496
|
"has_personas": true,
|
|
3465
4497
|
"category_raw": "Content Platform (Webtoon)"
|
|
3466
4498
|
},
|
|
4499
|
+
{
|
|
4500
|
+
"id": "ncsoft",
|
|
4501
|
+
"primary_color_hex": "#7234e0",
|
|
4502
|
+
"category": "consumer-tech",
|
|
4503
|
+
"visual_theme": "NCSOFT — the Korean game maker behind Lineage, AION, Blade & Soul, and Throne and Liberty, and in 2026 rebranded simply to **NC** — runs two distinct but coordinated brand surfaces, and the contrast between them is the system. The corporate/game portal at `nc.",
|
|
4504
|
+
"voice_fingerprint": {
|
|
4505
|
+
"register": "consumer-tech",
|
|
4506
|
+
"sentence_length": "medium declarative",
|
|
4507
|
+
"metaphor_density": "low",
|
|
4508
|
+
"vocabulary_register": "brand-appropriate"
|
|
4509
|
+
},
|
|
4510
|
+
"tone_keywords": [
|
|
4511
|
+
"bold",
|
|
4512
|
+
"warm",
|
|
4513
|
+
"dark",
|
|
4514
|
+
"dense"
|
|
4515
|
+
],
|
|
4516
|
+
"antipatterns": [
|
|
4517
|
+
"off-brand"
|
|
4518
|
+
],
|
|
4519
|
+
"signature_motion": "See §15 Motion.",
|
|
4520
|
+
"has_personas": true,
|
|
4521
|
+
"category_raw": "consumer-tech"
|
|
4522
|
+
},
|
|
3467
4523
|
{
|
|
3468
4524
|
"id": "netflix",
|
|
3469
4525
|
"primary_color_hex": "#E50914",
|
|
@@ -3514,6 +4570,30 @@
|
|
|
3514
4570
|
"has_personas": true,
|
|
3515
4571
|
"category_raw": "consumer-tech"
|
|
3516
4572
|
},
|
|
4573
|
+
{
|
|
4574
|
+
"id": "nhn",
|
|
4575
|
+
"primary_color_hex": "#212126",
|
|
4576
|
+
"category": "saas",
|
|
4577
|
+
"visual_theme": "NHN is a Korean technology group — cloud, payments, games, commerce, and content under one publicly listed parent — and its corporate site is the clearest expression of the radical 2024 rebrand by Kenya Hara (Nippon Design Center) with NHN's in-house designers",
|
|
4578
|
+
"voice_fingerprint": {
|
|
4579
|
+
"register": "saas",
|
|
4580
|
+
"sentence_length": "medium declarative",
|
|
4581
|
+
"metaphor_density": "low",
|
|
4582
|
+
"vocabulary_register": "brand-appropriate"
|
|
4583
|
+
},
|
|
4584
|
+
"tone_keywords": [
|
|
4585
|
+
"bold",
|
|
4586
|
+
"warm",
|
|
4587
|
+
"dark",
|
|
4588
|
+
"dense"
|
|
4589
|
+
],
|
|
4590
|
+
"antipatterns": [
|
|
4591
|
+
"off-brand"
|
|
4592
|
+
],
|
|
4593
|
+
"signature_motion": "See §15 Motion.",
|
|
4594
|
+
"has_personas": true,
|
|
4595
|
+
"category_raw": "saas"
|
|
4596
|
+
},
|
|
3517
4597
|
{
|
|
3518
4598
|
"id": "nhncloud",
|
|
3519
4599
|
"primary_color_hex": "#125DE6",
|
|
@@ -3569,6 +4649,30 @@
|
|
|
3569
4649
|
"has_personas": true,
|
|
3570
4650
|
"category_raw": "ecommerce"
|
|
3571
4651
|
},
|
|
4652
|
+
{
|
|
4653
|
+
"id": "nintendo",
|
|
4654
|
+
"primary_color_hex": "#e60012",
|
|
4655
|
+
"category": "consumer-tech",
|
|
4656
|
+
"visual_theme": "Nintendo's web presence is a masterclass in disciplined brand craft: a near-shadowless, light-canvas system where a single saturated red does almost all the emotional work. The page opens on pure white (`#ffffff`) with soft cool-grey surfaces (`#f8f8f8`, `#efe",
|
|
4657
|
+
"voice_fingerprint": {
|
|
4658
|
+
"register": "consumer-tech",
|
|
4659
|
+
"sentence_length": "medium declarative",
|
|
4660
|
+
"metaphor_density": "low",
|
|
4661
|
+
"vocabulary_register": "brand-appropriate"
|
|
4662
|
+
},
|
|
4663
|
+
"tone_keywords": [
|
|
4664
|
+
"bold",
|
|
4665
|
+
"warm",
|
|
4666
|
+
"dark",
|
|
4667
|
+
"playful"
|
|
4668
|
+
],
|
|
4669
|
+
"antipatterns": [
|
|
4670
|
+
"off-brand"
|
|
4671
|
+
],
|
|
4672
|
+
"signature_motion": "See §15 Motion.",
|
|
4673
|
+
"has_personas": true,
|
|
4674
|
+
"category_raw": "consumer-tech"
|
|
4675
|
+
},
|
|
3572
4676
|
{
|
|
3573
4677
|
"id": "note",
|
|
3574
4678
|
"primary_color_hex": "#41C9B4",
|
|
@@ -3648,6 +4752,30 @@
|
|
|
3648
4752
|
"has_personas": false,
|
|
3649
4753
|
"category_raw": "enterprise hardware"
|
|
3650
4754
|
},
|
|
4755
|
+
{
|
|
4756
|
+
"id": "octopusenergy",
|
|
4757
|
+
"primary_color_hex": "#f050f8",
|
|
4758
|
+
"category": "consumer-tech",
|
|
4759
|
+
"visual_theme": "Octopus Energy is the UK's most awarded energy supplier, and its digital presence makes an immediately striking and distinctive impression: a deep cosmic indigo (`#100030`) canvas saturated with electric magenta (`#f050f8`) and cyan (`#60f0f8`) — a palette tha",
|
|
4760
|
+
"voice_fingerprint": {
|
|
4761
|
+
"register": "consumer-tech",
|
|
4762
|
+
"sentence_length": "medium declarative",
|
|
4763
|
+
"metaphor_density": "low",
|
|
4764
|
+
"vocabulary_register": "brand-appropriate"
|
|
4765
|
+
},
|
|
4766
|
+
"tone_keywords": [
|
|
4767
|
+
"clean",
|
|
4768
|
+
"warm",
|
|
4769
|
+
"dark",
|
|
4770
|
+
"flat"
|
|
4771
|
+
],
|
|
4772
|
+
"antipatterns": [
|
|
4773
|
+
"off-brand"
|
|
4774
|
+
],
|
|
4775
|
+
"signature_motion": "See §15 Motion.",
|
|
4776
|
+
"has_personas": true,
|
|
4777
|
+
"category_raw": "consumer-tech"
|
|
4778
|
+
},
|
|
3651
4779
|
{
|
|
3652
4780
|
"id": "ohouse",
|
|
3653
4781
|
"primary_color_hex": "#35C5F0",
|
|
@@ -3787,33 +4915,105 @@
|
|
|
3787
4915
|
"category_raw": "developer AI tool"
|
|
3788
4916
|
},
|
|
3789
4917
|
{
|
|
3790
|
-
"id": "
|
|
3791
|
-
"primary_color_hex": "#
|
|
3792
|
-
"category": "
|
|
3793
|
-
"visual_theme": "
|
|
4918
|
+
"id": "openpoint",
|
|
4919
|
+
"primary_color_hex": "#8081ff",
|
|
4920
|
+
"category": "consumer-tech",
|
|
4921
|
+
"visual_theme": "OPENPOINT (統一超商紅利點數平台) is Taiwan's dominant retail loyalty and payment ecosystem, operated by President Chain Store (統一超商股份有限公司), the parent company of Taiwan's 7-ELEVEN network. Its web presence lands in a clean white (`#ffffff`) canvas with a signature dual-",
|
|
3794
4922
|
"voice_fingerprint": {
|
|
3795
|
-
"register": "
|
|
3796
|
-
"sentence_length": "
|
|
4923
|
+
"register": "consumer-tech",
|
|
4924
|
+
"sentence_length": "medium declarative",
|
|
3797
4925
|
"metaphor_density": "low",
|
|
3798
|
-
"vocabulary_register": "
|
|
4926
|
+
"vocabulary_register": "brand-appropriate"
|
|
3799
4927
|
},
|
|
3800
4928
|
"tone_keywords": [
|
|
3801
|
-
"
|
|
3802
|
-
"
|
|
3803
|
-
"
|
|
3804
|
-
"
|
|
3805
|
-
"benefit-first"
|
|
4929
|
+
"clean",
|
|
4930
|
+
"bold",
|
|
4931
|
+
"warm",
|
|
4932
|
+
"dark"
|
|
3806
4933
|
],
|
|
3807
4934
|
"antipatterns": [
|
|
3808
|
-
"
|
|
3809
|
-
"heavy drop shadows",
|
|
3810
|
-
"multiple competing accent colors",
|
|
3811
|
-
"dense typographic hierarchy"
|
|
4935
|
+
"off-brand"
|
|
3812
4936
|
],
|
|
3813
|
-
"signature_motion": "
|
|
4937
|
+
"signature_motion": "See §15 Motion.",
|
|
4938
|
+
"has_personas": true,
|
|
4939
|
+
"category_raw": "consumer-tech"
|
|
4940
|
+
},
|
|
4941
|
+
{
|
|
4942
|
+
"id": "patreon",
|
|
4943
|
+
"primary_color_hex": "#000000",
|
|
4944
|
+
"category": "consumer-tech",
|
|
4945
|
+
"visual_theme": "Patreon's marketing surface is the rare brand system that treats restraint as a stage and color as something it deliberately gives away. Following its 2023 rebrand (strategy by Wolff Olins, custom type by Dinamo, motion by Active Theory), the interface is unco",
|
|
4946
|
+
"voice_fingerprint": {
|
|
4947
|
+
"register": "consumer-tech",
|
|
4948
|
+
"sentence_length": "medium declarative",
|
|
4949
|
+
"metaphor_density": "low",
|
|
4950
|
+
"vocabulary_register": "brand-appropriate"
|
|
4951
|
+
},
|
|
4952
|
+
"tone_keywords": [
|
|
4953
|
+
"warm",
|
|
4954
|
+
"dark",
|
|
4955
|
+
"editorial",
|
|
4956
|
+
"calm"
|
|
4957
|
+
],
|
|
4958
|
+
"antipatterns": [
|
|
4959
|
+
"off-brand"
|
|
4960
|
+
],
|
|
4961
|
+
"signature_motion": "See §15 Motion.",
|
|
4962
|
+
"has_personas": true,
|
|
4963
|
+
"category_raw": "consumer-tech"
|
|
4964
|
+
},
|
|
4965
|
+
{
|
|
4966
|
+
"id": "payco",
|
|
4967
|
+
"primary_color_hex": "#FF2233",
|
|
4968
|
+
"category": "Fintech",
|
|
4969
|
+
"visual_theme": "High-contrast red-and-white; functional and trustworthy; clean white surfaces with vivid brand red anchoring all primary actions",
|
|
4970
|
+
"voice_fingerprint": {
|
|
4971
|
+
"register": "friendly-direct",
|
|
4972
|
+
"sentence_length": "short",
|
|
4973
|
+
"metaphor_density": "low",
|
|
4974
|
+
"vocabulary_register": "everyday consumer Korean"
|
|
4975
|
+
},
|
|
4976
|
+
"tone_keywords": [
|
|
4977
|
+
"practical",
|
|
4978
|
+
"reassuring",
|
|
4979
|
+
"familiar",
|
|
4980
|
+
"action-led",
|
|
4981
|
+
"benefit-first"
|
|
4982
|
+
],
|
|
4983
|
+
"antipatterns": [
|
|
4984
|
+
"decorative motion",
|
|
4985
|
+
"heavy drop shadows",
|
|
4986
|
+
"multiple competing accent colors",
|
|
4987
|
+
"dense typographic hierarchy"
|
|
4988
|
+
],
|
|
4989
|
+
"signature_motion": "fp_nav active underline width expansion 0.5s",
|
|
3814
4990
|
"has_personas": true,
|
|
3815
4991
|
"category_raw": "fintech / payment super-app"
|
|
3816
4992
|
},
|
|
4993
|
+
{
|
|
4994
|
+
"id": "paypal",
|
|
4995
|
+
"primary_color_hex": "#002991",
|
|
4996
|
+
"category": "fintech",
|
|
4997
|
+
"visual_theme": "PayPal's homepage is a study in high-contrast black-and-white modernism punctuated by a signature sky blue hero. The page opens with an immersive pale-blue section (`#60cdff`) carrying a monumental black headline in **PayPal Pro** at nearly 100px weight 900 — ",
|
|
4998
|
+
"voice_fingerprint": {
|
|
4999
|
+
"register": "fintech",
|
|
5000
|
+
"sentence_length": "medium declarative",
|
|
5001
|
+
"metaphor_density": "low",
|
|
5002
|
+
"vocabulary_register": "brand-appropriate"
|
|
5003
|
+
},
|
|
5004
|
+
"tone_keywords": [
|
|
5005
|
+
"clean",
|
|
5006
|
+
"bold",
|
|
5007
|
+
"warm",
|
|
5008
|
+
"dark"
|
|
5009
|
+
],
|
|
5010
|
+
"antipatterns": [
|
|
5011
|
+
"off-brand"
|
|
5012
|
+
],
|
|
5013
|
+
"signature_motion": "See §15 Motion.",
|
|
5014
|
+
"has_personas": true,
|
|
5015
|
+
"category_raw": "fintech"
|
|
5016
|
+
},
|
|
3817
5017
|
{
|
|
3818
5018
|
"id": "paypay",
|
|
3819
5019
|
"primary_color_hex": "#FF0033",
|
|
@@ -3866,6 +5066,30 @@
|
|
|
3866
5066
|
"has_personas": true,
|
|
3867
5067
|
"category_raw": "e-commerce"
|
|
3868
5068
|
},
|
|
5069
|
+
{
|
|
5070
|
+
"id": "pepabo",
|
|
5071
|
+
"primary_color_hex": "#1f7ccc",
|
|
5072
|
+
"category": "saas",
|
|
5073
|
+
"visual_theme": "GMO Pepabo's Inhouse is one of the few openly published Japanese design systems, and its defining trait is **deliberate neutrality**. Inhouse is not a single visual identity — it is a generic, trend-resistant *prototype* engineered to be overwritten. The brand",
|
|
5074
|
+
"voice_fingerprint": {
|
|
5075
|
+
"register": "saas",
|
|
5076
|
+
"sentence_length": "medium declarative",
|
|
5077
|
+
"metaphor_density": "low",
|
|
5078
|
+
"vocabulary_register": "brand-appropriate"
|
|
5079
|
+
},
|
|
5080
|
+
"tone_keywords": [
|
|
5081
|
+
"clean",
|
|
5082
|
+
"dark",
|
|
5083
|
+
"dense",
|
|
5084
|
+
"flat"
|
|
5085
|
+
],
|
|
5086
|
+
"antipatterns": [
|
|
5087
|
+
"off-brand"
|
|
5088
|
+
],
|
|
5089
|
+
"signature_motion": "See §15 Motion.",
|
|
5090
|
+
"has_personas": true,
|
|
5091
|
+
"category_raw": "saas"
|
|
5092
|
+
},
|
|
3869
5093
|
{
|
|
3870
5094
|
"id": "perplexity",
|
|
3871
5095
|
"primary_color_hex": "#20808D",
|
|
@@ -3921,6 +5145,30 @@
|
|
|
3921
5145
|
"has_personas": true,
|
|
3922
5146
|
"category_raw": "consumer-tech"
|
|
3923
5147
|
},
|
|
5148
|
+
{
|
|
5149
|
+
"id": "pinkfong",
|
|
5150
|
+
"primary_color_hex": "#ff66af",
|
|
5151
|
+
"category": "consumer-tech",
|
|
5152
|
+
"visual_theme": "The Pinkfong Company (더핑크퐁컴퍼니) is the Seoul-based kids-entertainment studio behind Pinkfong, Baby Shark, and Bebefinn — and its digital surfaces read exactly as you'd hope a global children's-IP house would: bright, friendly, and confidently playful, but built",
|
|
5153
|
+
"voice_fingerprint": {
|
|
5154
|
+
"register": "consumer-tech",
|
|
5155
|
+
"sentence_length": "medium declarative",
|
|
5156
|
+
"metaphor_density": "low",
|
|
5157
|
+
"vocabulary_register": "brand-appropriate"
|
|
5158
|
+
},
|
|
5159
|
+
"tone_keywords": [
|
|
5160
|
+
"clean",
|
|
5161
|
+
"bold",
|
|
5162
|
+
"warm",
|
|
5163
|
+
"playful"
|
|
5164
|
+
],
|
|
5165
|
+
"antipatterns": [
|
|
5166
|
+
"off-brand"
|
|
5167
|
+
],
|
|
5168
|
+
"signature_motion": "See §15 Motion.",
|
|
5169
|
+
"has_personas": true,
|
|
5170
|
+
"category_raw": "consumer-tech"
|
|
5171
|
+
},
|
|
3924
5172
|
{
|
|
3925
5173
|
"id": "pinkoi",
|
|
3926
5174
|
"primary_color_hex": "#10567b",
|
|
@@ -4013,6 +5261,54 @@
|
|
|
4013
5261
|
"has_personas": true,
|
|
4014
5262
|
"category_raw": "content"
|
|
4015
5263
|
},
|
|
5264
|
+
{
|
|
5265
|
+
"id": "plaid",
|
|
5266
|
+
"primary_color_hex": "#02294b",
|
|
5267
|
+
"category": "fintech",
|
|
5268
|
+
"visual_theme": "Plaid is the financial-data network that sits behind a huge share of US fintech, and its marketing surface reads exactly like infrastructure that wants to feel approachable: a crisp white (`#ffffff`) canvas, deep-navy and dark-teal ink, and sudden bursts of an",
|
|
5269
|
+
"voice_fingerprint": {
|
|
5270
|
+
"register": "fintech",
|
|
5271
|
+
"sentence_length": "medium declarative",
|
|
5272
|
+
"metaphor_density": "low",
|
|
5273
|
+
"vocabulary_register": "brand-appropriate"
|
|
5274
|
+
},
|
|
5275
|
+
"tone_keywords": [
|
|
5276
|
+
"warm",
|
|
5277
|
+
"dark",
|
|
5278
|
+
"playful",
|
|
5279
|
+
"dense"
|
|
5280
|
+
],
|
|
5281
|
+
"antipatterns": [
|
|
5282
|
+
"off-brand"
|
|
5283
|
+
],
|
|
5284
|
+
"signature_motion": "See §15 Motion.",
|
|
5285
|
+
"has_personas": true,
|
|
5286
|
+
"category_raw": "fintech"
|
|
5287
|
+
},
|
|
5288
|
+
{
|
|
5289
|
+
"id": "portaly",
|
|
5290
|
+
"primary_color_hex": "#862983",
|
|
5291
|
+
"category": "design-tools",
|
|
5292
|
+
"visual_theme": "Portaly (傳送門) is Taiwan's largest Traditional-Chinese link-in-bio and creator landing-page builder, operated by Real Engine, and its marketing surface reads like a bright, optimistic creator-economy product rather than a utilitarian dev tool. The page backgrou",
|
|
5293
|
+
"voice_fingerprint": {
|
|
5294
|
+
"register": "design-tools",
|
|
5295
|
+
"sentence_length": "medium declarative",
|
|
5296
|
+
"metaphor_density": "low",
|
|
5297
|
+
"vocabulary_register": "brand-appropriate"
|
|
5298
|
+
},
|
|
5299
|
+
"tone_keywords": [
|
|
5300
|
+
"clean",
|
|
5301
|
+
"bold",
|
|
5302
|
+
"warm",
|
|
5303
|
+
"dark"
|
|
5304
|
+
],
|
|
5305
|
+
"antipatterns": [
|
|
5306
|
+
"off-brand"
|
|
5307
|
+
],
|
|
5308
|
+
"signature_motion": "See §15 Motion.",
|
|
5309
|
+
"has_personas": true,
|
|
5310
|
+
"category_raw": "design-tools"
|
|
5311
|
+
},
|
|
4016
5312
|
{
|
|
4017
5313
|
"id": "posthog",
|
|
4018
5314
|
"primary_color_hex": "#F54E00",
|
|
@@ -4245,6 +5541,54 @@
|
|
|
4245
5541
|
"has_personas": false,
|
|
4246
5542
|
"category_raw": "technical"
|
|
4247
5543
|
},
|
|
5544
|
+
{
|
|
5545
|
+
"id": "readmoo",
|
|
5546
|
+
"primary_color_hex": "#40c8f7",
|
|
5547
|
+
"category": "consumer-tech",
|
|
5548
|
+
"visual_theme": "Readmoo (讀墨) is Taiwan's largest Traditional-Chinese EPUB ebook platform and the maker of the mooInk E Ink e-reader, and its design reads exactly like what it sells: a calm, bookish, reader-first store rather than a loud commerce funnel. The store canvas is a ",
|
|
5549
|
+
"voice_fingerprint": {
|
|
5550
|
+
"register": "consumer-tech",
|
|
5551
|
+
"sentence_length": "medium declarative",
|
|
5552
|
+
"metaphor_density": "low",
|
|
5553
|
+
"vocabulary_register": "brand-appropriate"
|
|
5554
|
+
},
|
|
5555
|
+
"tone_keywords": [
|
|
5556
|
+
"clean",
|
|
5557
|
+
"bold",
|
|
5558
|
+
"warm",
|
|
5559
|
+
"dark"
|
|
5560
|
+
],
|
|
5561
|
+
"antipatterns": [
|
|
5562
|
+
"off-brand"
|
|
5563
|
+
],
|
|
5564
|
+
"signature_motion": "See §15 Motion.",
|
|
5565
|
+
"has_personas": true,
|
|
5566
|
+
"category_raw": "consumer-tech"
|
|
5567
|
+
},
|
|
5568
|
+
{
|
|
5569
|
+
"id": "reddit",
|
|
5570
|
+
"primary_color_hex": "#FF4500",
|
|
5571
|
+
"category": "consumer-tech",
|
|
5572
|
+
"visual_theme": "Reddit is the internet's self-described \"front page\" — and its design system, the Reddit Product Language (RPL), reflects exactly that: a platform built for content discovery at massive scale, where the design recedes so community-generated content can lead. T",
|
|
5573
|
+
"voice_fingerprint": {
|
|
5574
|
+
"register": "consumer-tech",
|
|
5575
|
+
"sentence_length": "medium declarative",
|
|
5576
|
+
"metaphor_density": "low",
|
|
5577
|
+
"vocabulary_register": "brand-appropriate"
|
|
5578
|
+
},
|
|
5579
|
+
"tone_keywords": [
|
|
5580
|
+
"clean",
|
|
5581
|
+
"dark",
|
|
5582
|
+
"minimal",
|
|
5583
|
+
"dense"
|
|
5584
|
+
],
|
|
5585
|
+
"antipatterns": [
|
|
5586
|
+
"off-brand"
|
|
5587
|
+
],
|
|
5588
|
+
"signature_motion": "See §15 Motion.",
|
|
5589
|
+
"has_personas": true,
|
|
5590
|
+
"category_raw": "consumer-tech"
|
|
5591
|
+
},
|
|
4248
5592
|
{
|
|
4249
5593
|
"id": "remember",
|
|
4250
5594
|
"primary_color_hex": "#000000",
|
|
@@ -4563,6 +5907,30 @@
|
|
|
4563
5907
|
"has_personas": true,
|
|
4564
5908
|
"category_raw": "saas"
|
|
4565
5909
|
},
|
|
5910
|
+
{
|
|
5911
|
+
"id": "samsung",
|
|
5912
|
+
"primary_color_hex": "#000000",
|
|
5913
|
+
"category": "consumer-tech",
|
|
5914
|
+
"visual_theme": "Samsung's web commerce and device branding operate under a single, unwavering visual principle: black leads. The Samsung Korea e-commerce surface (`samsung.com/sec`) is built on a pure white canvas (`#ffffff`) intersected with a light cool-grey surface (`#f7f7",
|
|
5915
|
+
"voice_fingerprint": {
|
|
5916
|
+
"register": "consumer-tech",
|
|
5917
|
+
"sentence_length": "medium declarative",
|
|
5918
|
+
"metaphor_density": "low",
|
|
5919
|
+
"vocabulary_register": "brand-appropriate"
|
|
5920
|
+
},
|
|
5921
|
+
"tone_keywords": [
|
|
5922
|
+
"clean",
|
|
5923
|
+
"bold",
|
|
5924
|
+
"warm",
|
|
5925
|
+
"dark"
|
|
5926
|
+
],
|
|
5927
|
+
"antipatterns": [
|
|
5928
|
+
"off-brand"
|
|
5929
|
+
],
|
|
5930
|
+
"signature_motion": "See §15 Motion.",
|
|
5931
|
+
"has_personas": true,
|
|
5932
|
+
"category_raw": "consumer-tech"
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},
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{
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"id": "sanity",
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"primary_color_hex": "#f36458",
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@@ -4660,6 +6028,54 @@
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"has_personas": false,
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"category_raw": "developer-tools"
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},
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{
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"id": "shiftup",
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"primary_color_hex": "#569a43",
|
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|
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"category": "consumer-tech",
|
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|
+
"visual_theme": "Shift Up (시프트업) is the Seoul game studio behind *Stellar Blade*, *NIKKE: Goddess of Victory*, and *Destiny Child*, and its corporate site is built like a AAA game key-art portfolio rather than a SaaS landing page. The dominant register is dark and cinematic: f",
|
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+
"voice_fingerprint": {
|
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"register": "consumer-tech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"clean",
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"bold",
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"warm",
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"dark"
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],
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"antipatterns": [
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"off-brand"
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+
],
|
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"signature_motion": "See §15 Motion.",
|
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"has_personas": true,
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+
"category_raw": "consumer-tech"
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},
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{
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"id": "shinhanbank",
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"primary_color_hex": "#005DF9",
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"category": "fintech",
|
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|
+
"visual_theme": "신한은행 (Shinhan Bank) is Korea's leading retail bank and the flagship subsidiary of Shinhan Financial Group (신한금융그룹), a financial conglomerate that has defined modern Korean banking aesthetics for four decades. The design system spans two distinct visual registe",
|
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"voice_fingerprint": {
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"register": "fintech",
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"sentence_length": "medium declarative",
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"metaphor_density": "low",
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"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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"clean",
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"bold",
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"warm",
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"dark"
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],
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"antipatterns": [
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"off-brand"
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],
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"signature_motion": "See §15 Motion.",
|
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"has_personas": true,
|
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"category_raw": "fintech"
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},
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|
{
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"id": "shinhancard",
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"primary_color_hex": "#005df9",
|
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@@ -4710,6 +6126,30 @@
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"has_personas": true,
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"category_raw": "e-commerce"
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|
},
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|
+
{
|
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|
+
"id": "skyscanner",
|
|
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|
+
"primary_color_hex": "#0062e3",
|
|
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|
+
"category": "consumer-tech",
|
|
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|
+
"visual_theme": "Skyscanner's product speaks with the confidence of a global travel marketplace that has handled hundreds of millions of searches — clear, energetic, and trustworthy, without the corporate gravity of legacy airline booking tools. The system opens on a pure whit",
|
|
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|
+
"voice_fingerprint": {
|
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|
+
"register": "consumer-tech",
|
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|
+
"sentence_length": "medium declarative",
|
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|
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"metaphor_density": "low",
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|
+
"vocabulary_register": "brand-appropriate"
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},
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"tone_keywords": [
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|
+
"warm",
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"dark",
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|
+
"minimal",
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|
+
"editorial"
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|
+
],
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|
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"antipatterns": [
|
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|
+
"off-brand"
|
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|
+
],
|
|
6149
|
+
"signature_motion": "See §15 Motion.",
|
|
6150
|
+
"has_personas": true,
|
|
6151
|
+
"category_raw": "consumer-tech"
|
|
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|
+
},
|
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|
{
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|
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6154
|
"id": "slack",
|
|
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6155
|
"primary_color_hex": "#4A154B",
|
|
@@ -4796,6 +6236,30 @@
|
|
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|
"has_personas": true,
|
|
4797
6237
|
"category_raw": "consumer-tech"
|
|
4798
6238
|
},
|
|
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|
+
{
|
|
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|
+
"id": "snapchat",
|
|
6241
|
+
"primary_color_hex": "#FFFC00",
|
|
6242
|
+
"category": "consumer-tech",
|
|
6243
|
+
"visual_theme": "Snapchat's design identity is built around a single, electrifying fact: the world's most recognizable yellow (`#FFFC00`). This near-pure yellow — so saturated it reads like a safety signal and a celebration at once — is the entire visual strategy. The consumer",
|
|
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|
+
"voice_fingerprint": {
|
|
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|
+
"register": "consumer-tech",
|
|
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|
+
"sentence_length": "medium declarative",
|
|
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|
+
"metaphor_density": "low",
|
|
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|
+
"vocabulary_register": "brand-appropriate"
|
|
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|
+
},
|
|
6250
|
+
"tone_keywords": [
|
|
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|
+
"clean",
|
|
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|
+
"bold",
|
|
6253
|
+
"warm",
|
|
6254
|
+
"dark"
|
|
6255
|
+
],
|
|
6256
|
+
"antipatterns": [
|
|
6257
|
+
"off-brand"
|
|
6258
|
+
],
|
|
6259
|
+
"signature_motion": "See §15 Motion.",
|
|
6260
|
+
"has_personas": true,
|
|
6261
|
+
"category_raw": "consumer-tech"
|
|
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|
+
},
|
|
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6263
|
{
|
|
4800
6264
|
"id": "socar",
|
|
4801
6265
|
"primary_color_hex": "#1d4ed8",
|
|
@@ -4871,6 +6335,78 @@
|
|
|
4871
6335
|
"has_personas": false,
|
|
4872
6336
|
"category_raw": "aerospace"
|
|
4873
6337
|
},
|
|
6338
|
+
{
|
|
6339
|
+
"id": "sparkful",
|
|
6340
|
+
"primary_color_hex": "#2dd4bf",
|
|
6341
|
+
"category": "design-tools",
|
|
6342
|
+
"visual_theme": "Fourdesire — the Taipei studio that publishes its apps under the **SPARKFUL** brand (Walkr, Plant Nanny 植物保姆, Fortune City 記帳城市, To-Do Adventure 記事探險, Book Morning!) — designs around one stated idea: *\"Spark the fun in the ordinary.\"* The marketing system at `",
|
|
6343
|
+
"voice_fingerprint": {
|
|
6344
|
+
"register": "design-tools",
|
|
6345
|
+
"sentence_length": "medium declarative",
|
|
6346
|
+
"metaphor_density": "low",
|
|
6347
|
+
"vocabulary_register": "brand-appropriate"
|
|
6348
|
+
},
|
|
6349
|
+
"tone_keywords": [
|
|
6350
|
+
"bold",
|
|
6351
|
+
"warm",
|
|
6352
|
+
"dark",
|
|
6353
|
+
"playful"
|
|
6354
|
+
],
|
|
6355
|
+
"antipatterns": [
|
|
6356
|
+
"off-brand"
|
|
6357
|
+
],
|
|
6358
|
+
"signature_motion": "See §15 Motion.",
|
|
6359
|
+
"has_personas": true,
|
|
6360
|
+
"category_raw": "design-tools"
|
|
6361
|
+
},
|
|
6362
|
+
{
|
|
6363
|
+
"id": "speeda",
|
|
6364
|
+
"primary_color_hex": "#e60f3d",
|
|
6365
|
+
"category": "saas",
|
|
6366
|
+
"visual_theme": "SPEEDA (スピーダ) is Uzabase's economic-information platform — a B2B research and analysis SaaS that puts the world's company, market, and industry data behind one workbench for corporate planning, M&A, R&D, and enterprise sales teams. Its marketing surface reads ",
|
|
6367
|
+
"voice_fingerprint": {
|
|
6368
|
+
"register": "saas",
|
|
6369
|
+
"sentence_length": "medium declarative",
|
|
6370
|
+
"metaphor_density": "low",
|
|
6371
|
+
"vocabulary_register": "brand-appropriate"
|
|
6372
|
+
},
|
|
6373
|
+
"tone_keywords": [
|
|
6374
|
+
"warm",
|
|
6375
|
+
"dark",
|
|
6376
|
+
"dense",
|
|
6377
|
+
"flat"
|
|
6378
|
+
],
|
|
6379
|
+
"antipatterns": [
|
|
6380
|
+
"off-brand"
|
|
6381
|
+
],
|
|
6382
|
+
"signature_motion": "See §15 Motion.",
|
|
6383
|
+
"has_personas": true,
|
|
6384
|
+
"category_raw": "saas"
|
|
6385
|
+
},
|
|
6386
|
+
{
|
|
6387
|
+
"id": "spindle",
|
|
6388
|
+
"primary_color_hex": "#298737",
|
|
6389
|
+
"category": "consumer-tech",
|
|
6390
|
+
"visual_theme": "Spindle is CyberAgent's open design system for Ameba (アメーバ) — the 20-year-old Japanese blogging and media platform — and it reads as one of Japan's most disciplined, accessibility-first systems. The canvas is pure white (`#ffffff`) over a soft warm-grey app ba",
|
|
6391
|
+
"voice_fingerprint": {
|
|
6392
|
+
"register": "consumer-tech",
|
|
6393
|
+
"sentence_length": "medium declarative",
|
|
6394
|
+
"metaphor_density": "low",
|
|
6395
|
+
"vocabulary_register": "brand-appropriate"
|
|
6396
|
+
},
|
|
6397
|
+
"tone_keywords": [
|
|
6398
|
+
"bold",
|
|
6399
|
+
"warm",
|
|
6400
|
+
"dark",
|
|
6401
|
+
"dense"
|
|
6402
|
+
],
|
|
6403
|
+
"antipatterns": [
|
|
6404
|
+
"off-brand"
|
|
6405
|
+
],
|
|
6406
|
+
"signature_motion": "See §15 Motion.",
|
|
6407
|
+
"has_personas": true,
|
|
6408
|
+
"category_raw": "consumer-tech"
|
|
6409
|
+
},
|
|
4874
6410
|
{
|
|
4875
6411
|
"id": "spoon",
|
|
4876
6412
|
"primary_color_hex": "#FF5500",
|
|
@@ -4900,6 +6436,30 @@
|
|
|
4900
6436
|
"has_personas": true,
|
|
4901
6437
|
"category_raw": "Audio-Social"
|
|
4902
6438
|
},
|
|
6439
|
+
{
|
|
6440
|
+
"id": "spoqa",
|
|
6441
|
+
"primary_color_hex": "#00ab6e",
|
|
6442
|
+
"category": "fintech",
|
|
6443
|
+
"visual_theme": "Spoqa (스포카) is the Korean restaurant-tech company behind Dodo Point (도도 포인트) and, today, Kitchenboard (키친보드) — a food-ingredient ordering platform for small business owners. Its corporate site reads like a calm, engineering-led product company rather than a fl",
|
|
6444
|
+
"voice_fingerprint": {
|
|
6445
|
+
"register": "fintech",
|
|
6446
|
+
"sentence_length": "medium declarative",
|
|
6447
|
+
"metaphor_density": "low",
|
|
6448
|
+
"vocabulary_register": "brand-appropriate"
|
|
6449
|
+
},
|
|
6450
|
+
"tone_keywords": [
|
|
6451
|
+
"clean",
|
|
6452
|
+
"bold",
|
|
6453
|
+
"warm",
|
|
6454
|
+
"dark"
|
|
6455
|
+
],
|
|
6456
|
+
"antipatterns": [
|
|
6457
|
+
"off-brand"
|
|
6458
|
+
],
|
|
6459
|
+
"signature_motion": "See §15 Motion.",
|
|
6460
|
+
"has_personas": true,
|
|
6461
|
+
"category_raw": "fintech"
|
|
6462
|
+
},
|
|
4903
6463
|
{
|
|
4904
6464
|
"id": "spotify",
|
|
4905
6465
|
"primary_color_hex": "#1ed760",
|
|
@@ -4921,30 +6481,126 @@
|
|
|
4921
6481
|
"category_raw": "consumer-media"
|
|
4922
6482
|
},
|
|
4923
6483
|
{
|
|
4924
|
-
"id": "
|
|
4925
|
-
"primary_color_hex": "#
|
|
4926
|
-
"category": "
|
|
4927
|
-
"visual_theme": "
|
|
6484
|
+
"id": "squarespace",
|
|
6485
|
+
"primary_color_hex": "#000000",
|
|
6486
|
+
"category": "saas",
|
|
6487
|
+
"visual_theme": "Squarespace is the definitive case study in editorial minimalism as a product philosophy. The homepage opens on an immersive full-screen hero video set against pure black (`#000000`) — not a dark navy, not a charcoal, but absolute black — with a 64px `Clarkson",
|
|
6488
|
+
"voice_fingerprint": {
|
|
6489
|
+
"register": "saas",
|
|
6490
|
+
"sentence_length": "medium declarative",
|
|
6491
|
+
"metaphor_density": "low",
|
|
6492
|
+
"vocabulary_register": "brand-appropriate"
|
|
6493
|
+
},
|
|
6494
|
+
"tone_keywords": [
|
|
6495
|
+
"bold",
|
|
6496
|
+
"warm",
|
|
6497
|
+
"dark",
|
|
6498
|
+
"minimal"
|
|
6499
|
+
],
|
|
6500
|
+
"antipatterns": [
|
|
6501
|
+
"off-brand"
|
|
6502
|
+
],
|
|
6503
|
+
"signature_motion": "See §15 Motion.",
|
|
6504
|
+
"has_personas": true,
|
|
6505
|
+
"category_raw": "saas"
|
|
6506
|
+
},
|
|
6507
|
+
{
|
|
6508
|
+
"id": "ssg",
|
|
6509
|
+
"primary_color_hex": "#ff5452",
|
|
6510
|
+
"category": "ecommerce",
|
|
6511
|
+
"visual_theme": "SSG.COM (쓱닷컴) is South Korea's flagship premium e-commerce platform, born from the convergence of Shinsegae department store prestige and the everyday convenience of emart. The homepage presents an uncluttered white canvas (`#ffffff`) layered over a neutral li",
|
|
6512
|
+
"voice_fingerprint": {
|
|
6513
|
+
"register": "ecommerce",
|
|
6514
|
+
"sentence_length": "medium declarative",
|
|
6515
|
+
"metaphor_density": "low",
|
|
6516
|
+
"vocabulary_register": "brand-appropriate"
|
|
6517
|
+
},
|
|
6518
|
+
"tone_keywords": [
|
|
6519
|
+
"clean",
|
|
6520
|
+
"bold",
|
|
6521
|
+
"dark",
|
|
6522
|
+
"playful"
|
|
6523
|
+
],
|
|
6524
|
+
"antipatterns": [
|
|
6525
|
+
"off-brand"
|
|
6526
|
+
],
|
|
6527
|
+
"signature_motion": "See §15 Motion.",
|
|
6528
|
+
"has_personas": true,
|
|
6529
|
+
"category_raw": "ecommerce"
|
|
6530
|
+
},
|
|
6531
|
+
{
|
|
6532
|
+
"id": "starbucks",
|
|
6533
|
+
"primary_color_hex": "#00704A",
|
|
6534
|
+
"category": "Consumer",
|
|
6535
|
+
"visual_theme": "Starbucks is the world's most recognizable coffee brand, and its digital surfaces translate the warmth of a \"third place\" — neither home nor work — into a calm, generous, premium-feeling interface. The defining gesture is the **House Green (`#00704A`)**: a deep, confident emerald that has become so iconic it functions as a category-defining color the way Tiffany blue defines luxury jewelry. It is ",
|
|
6536
|
+
"voice_fingerprint": {
|
|
6537
|
+
"register": "approachable",
|
|
6538
|
+
"sentence_length": "medium",
|
|
6539
|
+
"metaphor_density": "medium",
|
|
6540
|
+
"vocabulary_register": "general-professional"
|
|
6541
|
+
},
|
|
6542
|
+
"tone_keywords": [
|
|
6543
|
+
"clear",
|
|
6544
|
+
"confident",
|
|
6545
|
+
"consistent"
|
|
6546
|
+
],
|
|
6547
|
+
"antipatterns": [
|
|
6548
|
+
"Use House Green (`#00704a`) as the singular primary action and brand color",
|
|
6549
|
+
"Use fully-rounded pill buttons (`border-radius: 9999px`) — it is the signature shape",
|
|
6550
|
+
"Use warm off-white backgrounds (`#f1f8f4`, `#fafafa`) instead of clinical pure white",
|
|
6551
|
+
"Let large, appetizing photography lead the layout; let copy live in negative space"
|
|
6552
|
+
],
|
|
6553
|
+
"signature_motion": "*Durations** (named):",
|
|
6554
|
+
"has_personas": true,
|
|
6555
|
+
"category_raw": "consumer-tech"
|
|
6556
|
+
},
|
|
6557
|
+
{
|
|
6558
|
+
"id": "starling",
|
|
6559
|
+
"primary_color_hex": "#50ffeb",
|
|
6560
|
+
"category": "fintech",
|
|
6561
|
+
"visual_theme": "Starling Bank's visual identity is one of the most distinctive in UK neobanking — a bold, high-contrast system that pairs a deep aubergine-purple canvas (`#321e37`) with an electric teal/mint CTA (`#50ffeb`) that lights up every page like a circuit trace. Wher",
|
|
6562
|
+
"voice_fingerprint": {
|
|
6563
|
+
"register": "fintech",
|
|
6564
|
+
"sentence_length": "medium declarative",
|
|
6565
|
+
"metaphor_density": "low",
|
|
6566
|
+
"vocabulary_register": "brand-appropriate"
|
|
6567
|
+
},
|
|
6568
|
+
"tone_keywords": [
|
|
6569
|
+
"clean",
|
|
6570
|
+
"bold",
|
|
6571
|
+
"warm",
|
|
6572
|
+
"dark"
|
|
6573
|
+
],
|
|
6574
|
+
"antipatterns": [
|
|
6575
|
+
"off-brand"
|
|
6576
|
+
],
|
|
6577
|
+
"signature_motion": "See §15 Motion.",
|
|
6578
|
+
"has_personas": true,
|
|
6579
|
+
"category_raw": "fintech"
|
|
6580
|
+
},
|
|
6581
|
+
{
|
|
6582
|
+
"id": "stibee",
|
|
6583
|
+
"primary_color_hex": "#ff6464",
|
|
6584
|
+
"category": "marketing",
|
|
6585
|
+
"visual_theme": "Stibee (스티비) is Korea's most design-literate email-marketing platform — a newsletter-and-campaign SaaS that spun out of the social-impact design studio Slowalk, and the editorial sensibility shows. The marketing site is built on a pure white canvas (`#ffffff`)",
|
|
4928
6586
|
"voice_fingerprint": {
|
|
4929
|
-
"register": "
|
|
4930
|
-
"sentence_length": "medium",
|
|
4931
|
-
"metaphor_density": "
|
|
4932
|
-
"vocabulary_register": "
|
|
6587
|
+
"register": "marketing",
|
|
6588
|
+
"sentence_length": "medium declarative",
|
|
6589
|
+
"metaphor_density": "low",
|
|
6590
|
+
"vocabulary_register": "brand-appropriate"
|
|
4933
6591
|
},
|
|
4934
6592
|
"tone_keywords": [
|
|
4935
|
-
"
|
|
4936
|
-
"
|
|
4937
|
-
"
|
|
6593
|
+
"bold",
|
|
6594
|
+
"warm",
|
|
6595
|
+
"dark",
|
|
6596
|
+
"dense"
|
|
4938
6597
|
],
|
|
4939
6598
|
"antipatterns": [
|
|
4940
|
-
"
|
|
4941
|
-
"Use fully-rounded pill buttons (`border-radius: 9999px`) — it is the signature shape",
|
|
4942
|
-
"Use warm off-white backgrounds (`#f1f8f4`, `#fafafa`) instead of clinical pure white",
|
|
4943
|
-
"Let large, appetizing photography lead the layout; let copy live in negative space"
|
|
6599
|
+
"off-brand"
|
|
4944
6600
|
],
|
|
4945
|
-
"signature_motion": "
|
|
6601
|
+
"signature_motion": "See §15 Motion.",
|
|
4946
6602
|
"has_personas": true,
|
|
4947
|
-
"category_raw": "
|
|
6603
|
+
"category_raw": "marketing"
|
|
4948
6604
|
},
|
|
4949
6605
|
{
|
|
4950
6606
|
"id": "stores",
|
|
@@ -5119,6 +6775,30 @@
|
|
|
5119
6775
|
"has_personas": true,
|
|
5120
6776
|
"category_raw": "Mobility"
|
|
5121
6777
|
},
|
|
6778
|
+
{
|
|
6779
|
+
"id": "taiwanmobile",
|
|
6780
|
+
"primary_color_hex": "#ff6700",
|
|
6781
|
+
"category": "consumer-tech",
|
|
6782
|
+
"visual_theme": "Taiwan Mobile (台灣大哥大) is Taiwan's largest telecom carrier, and its digital presence communicates bold accessibility through a clean, modern consumer-tech aesthetic. The primary brand color is a confident **vibrant orange** (`#ff6700` — 活力橘), splashed across ca",
|
|
6783
|
+
"voice_fingerprint": {
|
|
6784
|
+
"register": "consumer-tech",
|
|
6785
|
+
"sentence_length": "medium declarative",
|
|
6786
|
+
"metaphor_density": "low",
|
|
6787
|
+
"vocabulary_register": "brand-appropriate"
|
|
6788
|
+
},
|
|
6789
|
+
"tone_keywords": [
|
|
6790
|
+
"clean",
|
|
6791
|
+
"bold",
|
|
6792
|
+
"warm",
|
|
6793
|
+
"dark"
|
|
6794
|
+
],
|
|
6795
|
+
"antipatterns": [
|
|
6796
|
+
"off-brand"
|
|
6797
|
+
],
|
|
6798
|
+
"signature_motion": "See §15 Motion.",
|
|
6799
|
+
"has_personas": true,
|
|
6800
|
+
"category_raw": "consumer-tech"
|
|
6801
|
+
},
|
|
5122
6802
|
{
|
|
5123
6803
|
"id": "teamblind",
|
|
5124
6804
|
"primary_color_hex": "#da3238",
|
|
@@ -5214,6 +6894,30 @@
|
|
|
5214
6894
|
"has_personas": true,
|
|
5215
6895
|
"category_raw": "consumer-tech"
|
|
5216
6896
|
},
|
|
6897
|
+
{
|
|
6898
|
+
"id": "tmap",
|
|
6899
|
+
"primary_color_hex": "#0064ff",
|
|
6900
|
+
"category": "automotive",
|
|
6901
|
+
"visual_theme": "TMAP Mobility (티맵모빌리티) is Korea's dominant navigation and mobility super-app, and its corporate brand site reads like a confident editorial magazine rather than a busy utility. The canvas is pure white (`#ffffff`) and the system is overwhelmingly monochrome: h",
|
|
6902
|
+
"voice_fingerprint": {
|
|
6903
|
+
"register": "automotive",
|
|
6904
|
+
"sentence_length": "medium declarative",
|
|
6905
|
+
"metaphor_density": "low",
|
|
6906
|
+
"vocabulary_register": "brand-appropriate"
|
|
6907
|
+
},
|
|
6908
|
+
"tone_keywords": [
|
|
6909
|
+
"clean",
|
|
6910
|
+
"bold",
|
|
6911
|
+
"dark",
|
|
6912
|
+
"playful"
|
|
6913
|
+
],
|
|
6914
|
+
"antipatterns": [
|
|
6915
|
+
"off-brand"
|
|
6916
|
+
],
|
|
6917
|
+
"signature_motion": "See §15 Motion.",
|
|
6918
|
+
"has_personas": true,
|
|
6919
|
+
"category_raw": "automotive"
|
|
6920
|
+
},
|
|
5217
6921
|
{
|
|
5218
6922
|
"id": "together.ai",
|
|
5219
6923
|
"primary_color_hex": "#ef2cc1",
|
|
@@ -5304,6 +7008,30 @@
|
|
|
5304
7008
|
"has_personas": true,
|
|
5305
7009
|
"category_raw": "Fintech"
|
|
5306
7010
|
},
|
|
7011
|
+
{
|
|
7012
|
+
"id": "trainline",
|
|
7013
|
+
"primary_color_hex": "#00a88f",
|
|
7014
|
+
"category": "consumer-tech",
|
|
7015
|
+
"visual_theme": "Trainline is Europe's leading independent rail and coach booking platform, and its interface reflects a practical, optimistic approach to travel — clean, confident, and task-focused. The homepage opens on a white canvas (`#ffffff`) with a prominent booking for",
|
|
7016
|
+
"voice_fingerprint": {
|
|
7017
|
+
"register": "consumer-tech",
|
|
7018
|
+
"sentence_length": "medium declarative",
|
|
7019
|
+
"metaphor_density": "low",
|
|
7020
|
+
"vocabulary_register": "brand-appropriate"
|
|
7021
|
+
},
|
|
7022
|
+
"tone_keywords": [
|
|
7023
|
+
"clean",
|
|
7024
|
+
"bold",
|
|
7025
|
+
"warm",
|
|
7026
|
+
"dark"
|
|
7027
|
+
],
|
|
7028
|
+
"antipatterns": [
|
|
7029
|
+
"off-brand"
|
|
7030
|
+
],
|
|
7031
|
+
"signature_motion": "See §15 Motion.",
|
|
7032
|
+
"has_personas": true,
|
|
7033
|
+
"category_raw": "consumer-tech"
|
|
7034
|
+
},
|
|
5307
7035
|
{
|
|
5308
7036
|
"id": "trenbe",
|
|
5309
7037
|
"primary_color_hex": "#7620F6",
|
|
@@ -5405,6 +7133,54 @@
|
|
|
5405
7133
|
"category_raw": "OTT Streaming (CJ ENM)",
|
|
5406
7134
|
"country": "KR"
|
|
5407
7135
|
},
|
|
7136
|
+
{
|
|
7137
|
+
"id": "twilio",
|
|
7138
|
+
"primary_color_hex": "#ef223a",
|
|
7139
|
+
"category": "developer-tools",
|
|
7140
|
+
"visual_theme": "Twilio runs two coordinated but distinct visual surfaces, and the system only makes sense when you hold both at once. The marketing site (`twilio.com`) is a confident, ink-on-white developer-platform aesthetic: a deep near-black navy (`#000d25`) carries every ",
|
|
7141
|
+
"voice_fingerprint": {
|
|
7142
|
+
"register": "developer-tools",
|
|
7143
|
+
"sentence_length": "medium declarative",
|
|
7144
|
+
"metaphor_density": "low",
|
|
7145
|
+
"vocabulary_register": "brand-appropriate"
|
|
7146
|
+
},
|
|
7147
|
+
"tone_keywords": [
|
|
7148
|
+
"bold",
|
|
7149
|
+
"warm",
|
|
7150
|
+
"dark",
|
|
7151
|
+
"dense"
|
|
7152
|
+
],
|
|
7153
|
+
"antipatterns": [
|
|
7154
|
+
"off-brand"
|
|
7155
|
+
],
|
|
7156
|
+
"signature_motion": "See §15 Motion.",
|
|
7157
|
+
"has_personas": true,
|
|
7158
|
+
"category_raw": "developer-tools"
|
|
7159
|
+
},
|
|
7160
|
+
{
|
|
7161
|
+
"id": "twitch",
|
|
7162
|
+
"primary_color_hex": "#9146ff",
|
|
7163
|
+
"category": "consumer-tech",
|
|
7164
|
+
"visual_theme": "Twitch is the dark-mode-native home of live streaming, and its design language — known internally as **Core UI**, built on the **Ultraviolet** color system from the 2019 \"Beyond Purple\" rebrand — is engineered for one job: surrounding a glowing live video with",
|
|
7165
|
+
"voice_fingerprint": {
|
|
7166
|
+
"register": "consumer-tech",
|
|
7167
|
+
"sentence_length": "medium declarative",
|
|
7168
|
+
"metaphor_density": "low",
|
|
7169
|
+
"vocabulary_register": "brand-appropriate"
|
|
7170
|
+
},
|
|
7171
|
+
"tone_keywords": [
|
|
7172
|
+
"bold",
|
|
7173
|
+
"dark",
|
|
7174
|
+
"dense",
|
|
7175
|
+
"immersive"
|
|
7176
|
+
],
|
|
7177
|
+
"antipatterns": [
|
|
7178
|
+
"off-brand"
|
|
7179
|
+
],
|
|
7180
|
+
"signature_motion": "See §15 Motion.",
|
|
7181
|
+
"has_personas": true,
|
|
7182
|
+
"category_raw": "consumer-tech"
|
|
7183
|
+
},
|
|
5408
7184
|
{
|
|
5409
7185
|
"id": "uber",
|
|
5410
7186
|
"primary_color_hex": "#000000",
|
|
@@ -5558,6 +7334,30 @@
|
|
|
5558
7334
|
"has_personas": true,
|
|
5559
7335
|
"category_raw": "developer-infra"
|
|
5560
7336
|
},
|
|
7337
|
+
{
|
|
7338
|
+
"id": "vocus",
|
|
7339
|
+
"primary_color_hex": "#ff485a",
|
|
7340
|
+
"category": "productivity",
|
|
7341
|
+
"visual_theme": "Vocus (方格子) is Taiwan's leading independent creator and paid-content platform — a local equivalent of Medium or Substack, built for Traditional-Chinese long-form writing. Its design reads as **warm editorial minimalism**: a pure white canvas (`#ffffff`) layere",
|
|
7342
|
+
"voice_fingerprint": {
|
|
7343
|
+
"register": "productivity",
|
|
7344
|
+
"sentence_length": "medium declarative",
|
|
7345
|
+
"metaphor_density": "low",
|
|
7346
|
+
"vocabulary_register": "brand-appropriate"
|
|
7347
|
+
},
|
|
7348
|
+
"tone_keywords": [
|
|
7349
|
+
"clean",
|
|
7350
|
+
"bold",
|
|
7351
|
+
"warm",
|
|
7352
|
+
"minimal"
|
|
7353
|
+
],
|
|
7354
|
+
"antipatterns": [
|
|
7355
|
+
"off-brand"
|
|
7356
|
+
],
|
|
7357
|
+
"signature_motion": "See §15 Motion.",
|
|
7358
|
+
"has_personas": true,
|
|
7359
|
+
"category_raw": "productivity"
|
|
7360
|
+
},
|
|
5561
7361
|
{
|
|
5562
7362
|
"id": "voicetube",
|
|
5563
7363
|
"primary_color_hex": "#7E3AAF",
|
|
@@ -5864,6 +7664,54 @@
|
|
|
5864
7664
|
"has_personas": false,
|
|
5865
7665
|
"category_raw": "fintech"
|
|
5866
7666
|
},
|
|
7667
|
+
{
|
|
7668
|
+
"id": "workday",
|
|
7669
|
+
"primary_color_hex": "#0057ae",
|
|
7670
|
+
"category": "saas",
|
|
7671
|
+
"visual_theme": "Workday is the enterprise cloud platform for HR, finance, and IT, and its public surface reads exactly the way enterprise software wants to be perceived in 2026 — calm, credible, and quietly confident rather than loud or trend-chasing. The canvas is pure white",
|
|
7672
|
+
"voice_fingerprint": {
|
|
7673
|
+
"register": "saas",
|
|
7674
|
+
"sentence_length": "medium declarative",
|
|
7675
|
+
"metaphor_density": "low",
|
|
7676
|
+
"vocabulary_register": "brand-appropriate"
|
|
7677
|
+
},
|
|
7678
|
+
"tone_keywords": [
|
|
7679
|
+
"bold",
|
|
7680
|
+
"warm",
|
|
7681
|
+
"dark",
|
|
7682
|
+
"minimal"
|
|
7683
|
+
],
|
|
7684
|
+
"antipatterns": [
|
|
7685
|
+
"off-brand"
|
|
7686
|
+
],
|
|
7687
|
+
"signature_motion": "See §15 Motion.",
|
|
7688
|
+
"has_personas": true,
|
|
7689
|
+
"category_raw": "saas"
|
|
7690
|
+
},
|
|
7691
|
+
{
|
|
7692
|
+
"id": "wrtn",
|
|
7693
|
+
"primary_color_hex": "#f54211",
|
|
7694
|
+
"category": "ai",
|
|
7695
|
+
"visual_theme": "Wrtn (뤼튼) is Korea's most-used consumer AI super app — \"500만명이 선택한 대한민국 대표 AI 서비스\" (the AI service chosen by 5 million people) — and its design reads as a calm, near-monochrome canvas punctuated by a single hot accent. The product surface at `wrtn.ai` opens on",
|
|
7696
|
+
"voice_fingerprint": {
|
|
7697
|
+
"register": "ai",
|
|
7698
|
+
"sentence_length": "medium declarative",
|
|
7699
|
+
"metaphor_density": "low",
|
|
7700
|
+
"vocabulary_register": "brand-appropriate"
|
|
7701
|
+
},
|
|
7702
|
+
"tone_keywords": [
|
|
7703
|
+
"bold",
|
|
7704
|
+
"warm",
|
|
7705
|
+
"dark",
|
|
7706
|
+
"dense"
|
|
7707
|
+
],
|
|
7708
|
+
"antipatterns": [
|
|
7709
|
+
"off-brand"
|
|
7710
|
+
],
|
|
7711
|
+
"signature_motion": "See §15 Motion.",
|
|
7712
|
+
"has_personas": true,
|
|
7713
|
+
"category_raw": "ai"
|
|
7714
|
+
},
|
|
5867
7715
|
{
|
|
5868
7716
|
"id": "x.ai",
|
|
5869
7717
|
"primary_color_hex": "#1f2228",
|
|
@@ -5916,6 +7764,30 @@
|
|
|
5916
7764
|
"has_personas": true,
|
|
5917
7765
|
"category_raw": "social-commerce"
|
|
5918
7766
|
},
|
|
7767
|
+
{
|
|
7768
|
+
"id": "xrex",
|
|
7769
|
+
"primary_color_hex": "#275cfd",
|
|
7770
|
+
"category": "fintech",
|
|
7771
|
+
"visual_theme": "XREX (台灣 XREX) is a Taiwan-born, regulated blockchain-driven financial institution, and its site carries itself with the calm authority of an institution that wants to be trusted with money. The atmosphere is engineered and trust-forward rather than crypto-fla",
|
|
7772
|
+
"voice_fingerprint": {
|
|
7773
|
+
"register": "fintech",
|
|
7774
|
+
"sentence_length": "medium declarative",
|
|
7775
|
+
"metaphor_density": "low",
|
|
7776
|
+
"vocabulary_register": "brand-appropriate"
|
|
7777
|
+
},
|
|
7778
|
+
"tone_keywords": [
|
|
7779
|
+
"clean",
|
|
7780
|
+
"bold",
|
|
7781
|
+
"warm",
|
|
7782
|
+
"dark"
|
|
7783
|
+
],
|
|
7784
|
+
"antipatterns": [
|
|
7785
|
+
"off-brand"
|
|
7786
|
+
],
|
|
7787
|
+
"signature_motion": "See §15 Motion.",
|
|
7788
|
+
"has_personas": true,
|
|
7789
|
+
"category_raw": "fintech"
|
|
7790
|
+
},
|
|
5919
7791
|
{
|
|
5920
7792
|
"id": "yanolja",
|
|
5921
7793
|
"primary_color_hex": "#F54B1E",
|
|
@@ -6053,6 +7925,30 @@
|
|
|
6053
7925
|
"has_personas": false,
|
|
6054
7926
|
"category_raw": "saas-tool"
|
|
6055
7927
|
},
|
|
7928
|
+
{
|
|
7929
|
+
"id": "zepeto",
|
|
7930
|
+
"primary_color_hex": "#5c46ff",
|
|
7931
|
+
"category": "consumer-tech",
|
|
7932
|
+
"visual_theme": "ZEPETO (제페토) is the 3D-avatar metaverse social platform built by Naver Z — a place where hundreds of millions of users style avatars, build virtual worlds, watch live shows, and trade creator-made items. Its surfaces split into two registers that share one DNA",
|
|
7933
|
+
"voice_fingerprint": {
|
|
7934
|
+
"register": "consumer-tech",
|
|
7935
|
+
"sentence_length": "medium declarative",
|
|
7936
|
+
"metaphor_density": "low",
|
|
7937
|
+
"vocabulary_register": "brand-appropriate"
|
|
7938
|
+
},
|
|
7939
|
+
"tone_keywords": [
|
|
7940
|
+
"clean",
|
|
7941
|
+
"bold",
|
|
7942
|
+
"dark",
|
|
7943
|
+
"playful"
|
|
7944
|
+
],
|
|
7945
|
+
"antipatterns": [
|
|
7946
|
+
"off-brand"
|
|
7947
|
+
],
|
|
7948
|
+
"signature_motion": "See §15 Motion.",
|
|
7949
|
+
"has_personas": true,
|
|
7950
|
+
"category_raw": "consumer-tech"
|
|
7951
|
+
},
|
|
6056
7952
|
{
|
|
6057
7953
|
"id": "zigbang",
|
|
6058
7954
|
"primary_color_hex": "#0066ff",
|
|
@@ -6112,6 +8008,30 @@
|
|
|
6112
8008
|
"has_personas": true,
|
|
6113
8009
|
"category_raw": "Commerce / Women's Fashion Discovery"
|
|
6114
8010
|
},
|
|
8011
|
+
{
|
|
8012
|
+
"id": "zoom",
|
|
8013
|
+
"primary_color_hex": "#0b5cff",
|
|
8014
|
+
"category": "saas",
|
|
8015
|
+
"visual_theme": "Zoom's website communicates confidence and clarity through a dual-surface palette — a deep, immersive midnight navy (`#00053d`) hero paired with a clean white (`#ffffff`) body — that creates a dramatic first impression before settling into an airy, information",
|
|
8016
|
+
"voice_fingerprint": {
|
|
8017
|
+
"register": "saas",
|
|
8018
|
+
"sentence_length": "medium declarative",
|
|
8019
|
+
"metaphor_density": "low",
|
|
8020
|
+
"vocabulary_register": "brand-appropriate"
|
|
8021
|
+
},
|
|
8022
|
+
"tone_keywords": [
|
|
8023
|
+
"clean",
|
|
8024
|
+
"bold",
|
|
8025
|
+
"warm",
|
|
8026
|
+
"dark"
|
|
8027
|
+
],
|
|
8028
|
+
"antipatterns": [
|
|
8029
|
+
"off-brand"
|
|
8030
|
+
],
|
|
8031
|
+
"signature_motion": "See §15 Motion.",
|
|
8032
|
+
"has_personas": true,
|
|
8033
|
+
"category_raw": "saas"
|
|
8034
|
+
},
|
|
6115
8035
|
{
|
|
6116
8036
|
"id": "zozotown",
|
|
6117
8037
|
"primary_color_hex": "#000000",
|