oh-my-design-cli 1.6.7 → 1.7.0

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Files changed (224) hide show
  1. package/README.md +6 -6
  2. package/data/reference-fingerprints.json +1318 -10
  3. package/package.json +1 -1
  4. package/web/references/11st/DESIGN.md +400 -0
  5. package/web/references/17live/DESIGN.md +43 -0
  6. package/web/references/29cm/DESIGN.md +41 -0
  7. package/web/references/91app/DESIGN.md +31 -0
  8. package/web/references/ably/DESIGN.md +54 -0
  9. package/web/references/airbnb/DESIGN.md +58 -0
  10. package/web/references/airtable/DESIGN.md +39 -0
  11. package/web/references/alipay/DESIGN.md +50 -0
  12. package/web/references/amazingtalker/DESIGN.md +434 -0
  13. package/web/references/appier/DESIGN.md +45 -0
  14. package/web/references/apple/DESIGN.md +47 -0
  15. package/web/references/baemin/DESIGN.md +142 -43
  16. package/web/references/banksalad/DESIGN.md +67 -0
  17. package/web/references/bilibili/DESIGN.md +45 -0
  18. package/web/references/bithumb/DESIGN.md +38 -0
  19. package/web/references/bmw/DESIGN.md +37 -0
  20. package/web/references/brandi/DESIGN.md +414 -0
  21. package/web/references/bunjang/DESIGN.md +47 -0
  22. package/web/references/cakeresume/DESIGN.md +29 -0
  23. package/web/references/cal/DESIGN.md +52 -0
  24. package/web/references/catchtable/DESIGN.md +79 -19
  25. package/web/references/cathay/DESIGN.md +432 -0
  26. package/web/references/channeltalk/DESIGN.md +48 -0
  27. package/web/references/class101/DESIGN.md +51 -0
  28. package/web/references/classting/DESIGN.md +41 -0
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  30. package/web/references/claude/DESIGN.md +157 -70
  31. package/web/references/clay/DESIGN.md +56 -0
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  37. package/web/references/composio/DESIGN.md +46 -0
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  39. package/web/references/coupang/DESIGN.md +57 -2
  40. package/web/references/cursor/DESIGN.md +44 -0
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  53. package/web/references/figma/DESIGN.md +44 -0
  54. package/web/references/finda/DESIGN.md +413 -0
  55. package/web/references/flex/DESIGN.md +28 -0
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  59. package/web/references/fugle/DESIGN.md +41 -1
  60. package/web/references/gangnamunni/DESIGN.md +57 -1
  61. package/web/references/genie/DESIGN.md +415 -0
  62. package/web/references/github/DESIGN.md +727 -0
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+ ---
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+ id: ikala
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+ name: iKala
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+ country: TW
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+ category: developer-tools
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+ homepage: "https://ikala.ai"
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+ primary_color: "#061232"
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+ logo:
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+ type: favicon
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+ slug: "https://www.google.com/s2/favicons?domain=ikala.ai&sz=128"
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+ verified: "2026-06-08"
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+ added: "2026-06-08"
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+ omd: "0.1"
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+ tokens:
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+ source: live-extract
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+ extracted: "2026-06-08"
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+ components_harvested: true
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+ note: "primary = deep navy CTA fill #061232 (live getComputedStyle on 'Get in Touch'); brand-blue accent #3a82dd for links/nav; family Noto Sans TC (Taiwan-localized)"
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+ colors:
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+ primary: "#061232"
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+ primary-deep: "#031234"
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+ accent-blue: "#3a82dd"
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+ accent-blue-strong: "#4770df"
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+ accent-blue-deep: "#2168c2"
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+ link: "#2563eb"
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+ canvas: "#ffffff"
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+ heading: "#333333"
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+ body: "#525151"
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+ muted: "#6b7280"
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+ faint: "#999999"
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+ on-primary: "#ffffff"
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+ hairline: "#edf1f7"
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+ ink: "#000000"
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+ typography:
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+ family: { sans: "Noto Sans TC", fallback: "Noto Sans, sans-serif" }
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+ display-hero: { size: 84, weight: 800, lineHeight: 1.14, tracking: -3.49, use: "Hero headline, full-bleed over imagery, white on dark" }
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+ section: { size: 36, weight: 600, lineHeight: 1.40, tracking: -1.50, use: "Section titles, e.g. solution headlines" }
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+ subheading: { size: 24, weight: 600, lineHeight: 1.00, tracking: -1.00, use: "Card / sub-section heads, industry labels" }
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+ body-lg: { size: 20, weight: 500, lineHeight: 1.40, use: "Intro paragraphs, lead copy" }
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+ body: { size: 18, weight: 400, lineHeight: 1.55, use: "Standard reading text, nav links" }
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+ button: { size: 18, weight: 500, lineHeight: 1.00, use: "Primary button label" }
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+ caption: { size: 15, weight: 400, use: "Small labels, footer, metadata" }
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+ spacing: { xs: 4, sm: 8, md: 12, base: 16, lg: 24, xl: 30, xxl: 48, section: 80 }
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+ rounded: { sm: 4, md: 8, lg: 30, full: 9999 }
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+ shadow:
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+ ambient: "rgba(0,0,0,0.04) 0px 0px 10px 0px"
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+ standard: "rgba(0,0,0,0.10) 0px 0px 20px 0px"
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+ elevated: "rgba(0,0,0,0.19) 0px 0px 10px 0px"
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+ components:
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+ button-primary: { type: button, bg: "#061232", fg: "#ffffff", radius: "8px", padding: "20px 30px", height: "58px", font: "18px / 500", use: "Primary CTA (Get in Touch, Contact)" }
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+ button-ghost: { type: button, bg: "#ffffff", fg: "#061232", radius: "8px", font: "20px / 500", use: "Secondary CTA over dark/imagery (Try it Now)" }
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+ nav-link: { type: tab, fg: "#333333", font: "18px / 700", active: "#3a82dd brand-blue", use: "Horizontal nav links on white sticky header" }
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+ card: { type: card, bg: "#ffffff", border: "1px solid #edf1f7", radius: "8px", shadow: "rgba(0,0,0,0.04) 0px 0px 10px 0px", hover: "rgba(0,0,0,0.19) 0px 0px 10px 0px", use: "Feature/industry surface cards" }
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+ section-title: { type: badge, fg: "#333333", font: "36px / 600", use: "Section/feature titles, tight -1.5px tracking" }
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+ link-inline: { type: badge, fg: "#2563eb", font: "18px / 400", use: "Inline body-copy hyperlinks, weight 400-700" }
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+ ---
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+
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+ # Design System Inspiration of iKala
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+
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+ ## 1. Visual Theme & Atmosphere
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+
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+ iKala's website presents itself as a clean, corporate-confident B2B AI and martech platform built for the Asia-Pacific enterprise buyer. The page opens on a pure white canvas (`#ffffff`) with a restrained, professional palette: deep navy (`#061232`) anchors the primary calls-to-action, a clear corporate blue (`#3a82dd`) carries links and active navigation states, and a soft warm gray (`#525151`) handles body copy. The result feels measured and trustworthy rather than flashy -- the aesthetic of a regional AI leader that sells to manufacturing, retail, and finance buyers who value credibility over spectacle. There is no neon, no gradient-overload, no dark-mode drama on the marketing surface; the design earns trust through clarity.
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+
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+ The defining typographic choice is `Noto Sans TC` -- Google's Traditional-Chinese-optimized humanist sans -- set as the primary family ahead of the Latin `Noto Sans` fallback. This is a deliberate, market-honest decision: iKala is a Taiwanese company serving a bilingual (Traditional Chinese + English) audience, and a font that renders Han characters and Latin glyphs with equal authority signals that the brand is genuinely local, not a Western template translated after the fact. The hero runs enormous -- 84px at weight 800 with aggressively tight `-3.49px` letter-spacing -- giving the headline a dense, billboard-grade presence that reads as ambition and scale. Below the hero, section titles step down to 36px weight 600, and the contrast between the heavy hero and the calmer mid-weight sections creates a clear top-down hierarchy.
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+
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+ The atmosphere is reinforced by soft, diffuse elevation. Rather than hard drop shadows, iKala uses low-alpha, zero-offset, blurred shadows (`rgba(0,0,0,0.04)` to `rgba(0,0,0,0.19)` at `0px 0px 10-20px`) that lift cards gently off the white field like a soft glow. Combined with an 8px workhorse radius, the surface feels modern and approachable -- enterprise-grade without being cold.
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+
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+ **Key Characteristics:**
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+ - `Noto Sans TC` as the primary family -- a Taiwan-localized humanist sans that renders Han + Latin with equal weight
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+ - Deep navy (`#061232`) as the primary CTA anchor instead of a bright accent -- gravitas over hype
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+ - Corporate blue (`#3a82dd`) for links and active nav -- the brand's interactive signal
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+ - Enormous weight-800 hero (84px, `-3.49px` tracking) stepping down to calm weight-600 sections
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+ - Pure white canvas (`#ffffff`) with warm-gray body text (`#525151`) -- clean, readable, B2B-credible
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+ - Soft diffuse glow shadows (zero-offset, low alpha) rather than directional drop shadows
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+ - 8px workhorse radius with an occasional 30px pill for chips/badges
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+ - Restrained palette: navy + blue + grays, no decorative gradients on the marketing chrome
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+
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+ ## 2. Color Palette & Roles
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+
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+ ### Primary
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+ - **Deep Navy** (`#061232`): Primary brand color and primary CTA background ("Get in Touch", "Contact"). A near-black blue that signals enterprise gravitas and anchors the entire system. Measured live as the fill of the hero CTA button.
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+ - **Primary Deep** (`#031234`): The darkest navy variant, used for the densest dark fields and footer-grade backgrounds -- a hair deeper than the primary.
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+ - **Pure White** (`#ffffff`): Page background, card surfaces, button text on navy, hero text over imagery.
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+
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+ ### Brand Blue (Interactive)
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+ - **Accent Blue** (`#3a82dd`): The brand's interactive signal -- active navigation links, inline link hovers, highlighted UI. Measured live as the active nav-link color.
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+ - **Accent Blue Strong** (`#4770df`): A stronger, more saturated blue for emphasized links and section accents.
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+ - **Accent Blue Deep** (`#2168c2`): A deeper blue for hover/pressed states and high-contrast accents on light backgrounds.
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+ - **Link Blue** (`#2563eb`): Standard inline link color for body-copy hyperlinks.
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+
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+ ### Neutral Scale
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+ - **Heading** (`#333333`): Section and card heading color -- a soft near-black, warmer and less harsh than pure black.
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+ - **Body** (`#525151`): Primary body text color (set on `body`). A warm mid-gray tuned for comfortable long-form reading.
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+ - **Muted** (`#6b7280`): Secondary text, captions, supporting metadata.
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+ - **Faint** (`#999999`): Tertiary labels, disabled-adjacent text, fine print.
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+ - **Ink** (`#000000`): Used sparingly for maximum-contrast UI chrome and certain icon fills.
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+
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+ ### Surface & Borders
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+ - **Hairline** (`#edf1f7`): Soft blue-tinted divider and border color for cards, sections, and table rows.
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+
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+ ### Shadow Colors
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+ - **Shadow Soft** (`rgba(0,0,0,0.04)`): Minimal ambient glow for light card lift.
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+ - **Shadow Standard** (`rgba(0,0,0,0.10)`): Standard diffuse elevation for content panels.
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+ - **Shadow Strong** (`rgba(0,0,0,0.19)`): Deeper diffuse glow for hovered/featured cards.
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+
106
+ ## 3. Typography Rules
107
+
108
+ ### Font Family
109
+ - **Primary**: `Noto Sans TC`, with fallback chain `Noto Sans, sans-serif`
110
+ - **Rationale**: Traditional-Chinese-first family ensures Han and Latin glyphs share a consistent humanist skeleton -- essential for a bilingual Taiwanese B2B audience.
111
+
112
+ ### Hierarchy
113
+
114
+ | Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
115
+ |------|------|------|--------|-------------|----------------|-------|
116
+ | Display Hero | Noto Sans TC | 84px (5.25rem) | 800 | 1.14 | -3.49px | Full-bleed hero, white over imagery |
117
+ | Section Heading | Noto Sans TC | 36px (2.25rem) | 600 | 1.40 | -1.50px | Solution/feature section titles, `#333333` |
118
+ | Sub-heading | Noto Sans TC | 24px (1.50rem) | 600 | 1.00 | -1.00px | Card heads, industry labels |
119
+ | Body Large | Noto Sans TC | 20px (1.25rem) | 500 | 1.40 | normal | Lead paragraphs, intro copy |
120
+ | Body | Noto Sans TC | 18px (1.13rem) | 400 | 1.55 | normal | Standard reading text, nav links |
121
+ | Button | Noto Sans TC | 18px (1.13rem) | 500 | 1.00 | normal | Primary button label |
122
+ | Nav Active | Noto Sans TC | 18px (1.13rem) | 700 | normal | normal | Active nav link, `#3a82dd` |
123
+ | Caption | Noto Sans TC | 15px (0.94rem) | 400 | normal | normal | Footer, metadata, fine labels |
124
+
125
+ ### Principles
126
+ - **Heavy hero, calm body**: The weight-800 / 84px hero is the single loud moment. Everything below settles to weight 400-600, so the page reads as confident, not shouty.
127
+ - **Progressive negative tracking**: Letter-spacing tightens dramatically at display sizes (`-3.49px` at 84px, `-1.5px` at 36px, `-1.0px` at 24px) and relaxes to normal at body sizes. Tight tracking gives large headlines a dense, engineered presence.
128
+ - **Warm grays, not black**: Headings are `#333333` and body is `#525151` -- both warm near-blacks rather than pure `#000000`, which keeps long passages comfortable.
129
+ - **Bilingual-first metrics**: Line-heights run generous at body sizes (1.55) to accommodate the taller rhythm of mixed Han + Latin text.
130
+ - **Weight as hierarchy**: 800 for hero, 600-700 for headings and active nav, 500 for buttons and lead copy, 400 for body. Weight, not size alone, carries the structure.
131
+
132
+ ## 4. Component Stylings
133
+
134
+ ### Buttons
135
+
136
+ **Primary (Navy)**
137
+ - Background: `#061232`
138
+ - Text: `#ffffff`
139
+ - Padding: 20px 30px
140
+ - Radius: 8px
141
+ - Height: ~58px
142
+ - Font: 18px Noto Sans TC weight 500
143
+ - Use: Primary CTA ("Get in Touch", "Contact")
144
+
145
+ **Ghost / Light**
146
+ - Background: `#ffffff`
147
+ - Text: `#061232`
148
+ - Radius: 8px
149
+ - Font: 20px Noto Sans TC weight 500
150
+ - Use: Secondary CTA over dark/imagery ("Try it Now")
151
+
152
+ **Text / Inline Link**
153
+ - Background: transparent
154
+ - Text: `#4770df` or `#2563eb`
155
+ - Font: 18-24px weight 400-700
156
+ - Use: Inline navigation, "learn more" affordances
157
+
158
+ ### Cards & Containers
159
+ - Background: `#ffffff`
160
+ - Border: `1px solid #edf1f7` (hairline) where present
161
+ - Radius: 8px (standard), 4px (tight chips)
162
+ - Shadow (ambient): `rgba(0,0,0,0.04) 0px 0px 10px 0px`
163
+ - Shadow (standard): `rgba(0,0,0,0.10) 0px 0px 20px 0px`
164
+ - Hover: shadow deepens toward `rgba(0,0,0,0.19) 0px 0px 10px 0px`
165
+
166
+ ### Badges / Chips / Pills
167
+ - Radius: 30px (pill) for category chips and tags
168
+ - Background: `#ffffff` or light tint
169
+ - Text: `#333333` heading-gray or `#3a82dd` for active
170
+ - Font: 15px weight 400-500
171
+
172
+ ### Navigation
173
+ - Clean horizontal nav on white background
174
+ - Brand logotype left-aligned
175
+ - Links: Noto Sans TC 18px weight 700
176
+ - Active / hover link color: `#3a82dd` (brand blue)
177
+ - CTA: navy "Contact" / "Get in Touch" button right-aligned
178
+ - Sticky header on white with soft separation from content
179
+
180
+ ### Section Titles
181
+ - Font: 36px Noto Sans TC weight 600
182
+ - Color: `#333333`
183
+ - Tracking: `-1.50px` (tight)
184
+ - Often centered above feature/industry grids
185
+
186
+ ### Inline Links
187
+ - Color: `#2563eb` (link blue) or `#4770df` (strong)
188
+ - Weight: 400-700 depending on emphasis
189
+
190
+ ---
191
+
192
+ **Verified:** 2026-06-08 (omd:add-reference — Tier 1 live inspect)
193
+ **Tier 1 sources:** https://ikala.ai, https://ikala.tw (live getComputedStyle on body, hero h1, section h2/h3, primary CTA "Get in Touch", nav links — 8+ real samples, 2026-06-08)
194
+ **Method:** playwright headless (`--disable-http2`), getComputedStyle on live DOM, rgb()→hex conversion.
195
+ **`.verification.md`:** `web/references/ikala/.verification.md`
196
+
197
+ ## 5. Layout Principles
198
+
199
+ ### Spacing System
200
+ - Base unit: 8px
201
+ - Scale: 4px, 8px, 12px, 16px, 24px, 30px, 48px, 80px
202
+ - Notable: 30px appears as a recurring rhythm unit (button horizontal padding, pill radius), and section gaps run generous at ~80px to give the white canvas room to breathe.
203
+
204
+ ### Grid & Container
205
+ - Centered max-width content column with generous side gutters
206
+ - Hero: full-bleed image or dark field with the 84px headline overlaid, white text
207
+ - Feature/industry sections: multi-column card grids (Manufacturing, Retail, Finance, etc.)
208
+ - Alternating white sections with occasional dark navy bands for emphasis
209
+
210
+ ### Whitespace Philosophy
211
+ - **Generous and calm**: The white canvas dominates. Sections are separated by large vertical gaps (~80px) so each block reads as a distinct, scannable unit -- appropriate for an enterprise buyer skimming for relevance.
212
+ - **Hero as the anchor**: The oversized hero claims the top of the page; everything below is deliberately quieter, creating a clear visual descent from headline to detail.
213
+ - **Card rhythm**: Industry and solution cards sit on the white field with soft glow shadows, evenly spaced, so the eye moves predictably across the grid.
214
+
215
+ ### Border Radius Scale
216
+ - Tight (4px): chips, small inline elements
217
+ - Standard (8px): buttons, cards, panels -- the workhorse
218
+ - Pill (30px): category chips, tags, rounded badges
219
+ - Full (9999px): circular avatars/icons where used
220
+
221
+ ## 6. Depth & Elevation
222
+
223
+ | Level | Treatment | Use |
224
+ |-------|-----------|-----|
225
+ | Flat (Level 0) | No shadow | Page background, inline text |
226
+ | Ambient (Level 1) | `rgba(0,0,0,0.04) 0px 0px 10px 0px` | Subtle card lift, resting cards |
227
+ | Standard (Level 2) | `rgba(0,0,0,0.10) 0px 0px 20px 0px` | Content panels, feature cards |
228
+ | Strong (Level 3) | `rgba(0,0,0,0.19) 0px 0px 10px 0px` | Hovered / featured cards, popovers |
229
+
230
+ **Shadow Philosophy**: iKala's elevation is built on diffuse glow rather than directional drop. Every measured shadow uses a `0px 0px` offset -- no x/y displacement -- so the shadow radiates evenly around the element like a soft halo. The alpha steps (0.04 → 0.10 → 0.19) are the entire elevation language: low and subtle at rest, deepening on interaction. There is no colored or brand-tinted shadow; the system keeps shadows neutral black-on-white so the navy-and-blue palette stays unambiguous. The effect is clean and contemporary -- elements feel lifted but never heavy.
231
+
232
+ ### Decorative Depth
233
+ - Dark navy (`#061232` / `#031234`) hero and accent bands create depth through color contrast against the white field
234
+ - Soft hairline (`#edf1f7`) dividers separate dense sections without hard lines
235
+
236
+ ## 7. Do's and Don'ts (overview)
237
+
238
+ A condensed version lives here; the full Do's and Don'ts are enumerated in §16.
239
+ - **Do** use navy (`#061232`) for primary CTAs and `#3a82dd` blue for interactive links.
240
+ - **Do** keep the white canvas dominant and let sections breathe.
241
+ - **Don't** introduce decorative gradients or neon on marketing chrome.
242
+ - **Don't** swap `Noto Sans TC` for a Latin-only family -- the bilingual rendering is the point.
243
+
244
+ ## 8. Responsive Behavior
245
+
246
+ ### Breakpoints
247
+ | Name | Width | Key Changes |
248
+ |------|-------|-------------|
249
+ | Mobile | <640px | Single column, hero compresses from 84px toward ~40-48px, stacked cards |
250
+ | Tablet | 640-1024px | 2-column grids, moderate gutters |
251
+ | Desktop | 1024-1440px | Full multi-column feature/industry grids |
252
+ | Large Desktop | >1440px | Centered content with wide margins, hero at full scale |
253
+
254
+ ### Touch Targets
255
+ - Primary buttons run ~58px tall with 20px vertical padding -- comfortable tap targets
256
+ - Nav links at 18px with generous spacing
257
+ - Pill chips maintain adequate horizontal padding for tapping
258
+
259
+ ### Collapsing Strategy
260
+ - Hero: 84px display compresses sharply on mobile; weight 800 retained, tracking relaxes as size drops
261
+ - Navigation: horizontal links + navy CTA → hamburger toggle on mobile
262
+ - Industry/feature cards: multi-column → 2-column → single stacked column
263
+ - Section gaps: ~80px → reduced on mobile to keep scroll length reasonable
264
+
265
+ ### Image Behavior
266
+ - Hero imagery is full-bleed with white headline overlaid; maintains aspect and crop across sizes
267
+ - Card thumbnails maintain 8px radius and soft glow shadow at all sizes
268
+
269
+ ## 9. Agent Prompt Guide
270
+
271
+ ### Quick Color Reference
272
+ - Primary CTA: Deep Navy (`#061232`)
273
+ - CTA text: White (`#ffffff`)
274
+ - Background: Pure White (`#ffffff`)
275
+ - Heading text: Soft Black (`#333333`)
276
+ - Body text: Warm Gray (`#525151`)
277
+ - Interactive / active nav: Brand Blue (`#3a82dd`)
278
+ - Inline link: Link Blue (`#2563eb`) / Strong (`#4770df`)
279
+ - Divider: Hairline (`#edf1f7`)
280
+ - Dark band: Primary Deep (`#031234`)
281
+
282
+ ### Example Component Prompts
283
+ - "Create a hero on a dark navy (`#061232`) field with full-bleed imagery. Headline in Noto Sans TC at 84px weight 800, line-height 1.14, letter-spacing -3.49px, color #ffffff. Below it, a navy CTA button is unnecessary on dark — use a white ghost button (#ffffff bg, #061232 text, 8px radius, 18px weight 500) reading 'Try it Now'."
284
+ - "Design a feature card: white background, 8px radius, shadow rgba(0,0,0,0.04) 0px 0px 10px 0px. Title at 24px Noto Sans TC weight 600, color #333333, letter-spacing -1.0px. Body at 18px weight 400, color #525151, line-height 1.55."
285
+ - "Build a primary CTA button: #061232 navy background, #ffffff text, 8px radius, 20px 30px padding, ~58px tall, 18px Noto Sans TC weight 500, label 'Get in Touch'."
286
+ - "Create navigation: white sticky header, Noto Sans TC 18px weight 700 links in #333333, active link color #3a82dd. Navy 'Contact' button right-aligned (#061232 bg, white text, 8px radius)."
287
+ - "Design a section title: 36px Noto Sans TC weight 600, color #333333, letter-spacing -1.5px, centered above a 3-column industry card grid."
288
+
289
+ ### Iteration Guide
290
+ 1. Set `font-family: "Noto Sans TC", "Noto Sans", sans-serif` on all text -- the TC-first family is the brand's bilingual signature
291
+ 2. Navy `#061232` is the primary CTA color; `#3a82dd` blue is the interactive/link signal
292
+ 3. Headings use `#333333`, body uses `#525151` -- warm near-blacks, never pure `#000000` for long copy
293
+ 4. Shadows are always `0px 0px` diffuse glow: 0.04 alpha at rest, 0.10 standard, 0.19 on hover
294
+ 5. Border-radius is 8px for buttons/cards, 30px for pill chips, 4px for tight elements
295
+ 6. Tracking tightens hard at display sizes (-3.49px at 84px) and relaxes to normal by 18px body
296
+ 7. Keep the white canvas dominant; reserve navy bands for emphasis, never overwhelm
297
+
298
+ ---
299
+
300
+ ## 10. Voice & Tone
301
+
302
+ iKala's voice is that of a regional AI partner that speaks the language of business outcomes, not algorithms. The site's own framing -- *"Data → Intelligence → Impact"* (the page title) and *"Total AI Transformation Solutions and Services"* (a live h2) -- captures the register: outcome-oriented, enterprise-credible, and pragmatic. Copy leads with the customer's transformation, not the model architecture. CTAs are direct and unfussy ("Get in Touch", "Contact", "Try it Now"). The tone respects a buyer who is evaluating ROI and credibility, so it avoids consumer-app exuberance and stays measured.
303
+
304
+ | Context | Tone |
305
+ |---|---|
306
+ | Hero headlines | Ambitious but concrete. Frames AI as transformation for industries (manufacturing, retail, finance). |
307
+ | Product / solution descriptions | Outcome-first. "AI transformation solutions and services" — capability tied to business value. |
308
+ | CTAs | Direct, low-friction imperatives. "Get in Touch", "Contact", "Try it Now". |
309
+ | Case studies / industries | Sector-specific, credibility-led. Named verticals, concrete deployments. |
310
+ | Bilingual surfaces | Traditional Chinese and English share one voice; the Han text is primary, not an afterthought. |
311
+
312
+ **Forbidden register.** Hype superlatives ("revolutionary", "game-changing"), emoji on enterprise marketing chrome, and vague "AI magic" claims that don't tie to a business outcome. iKala sells to procurement-minded APAC enterprises; the voice stays professional and evidence-led.
313
+
314
+ ## 11. Brand Narrative
315
+
316
+ iKala is a Taiwan-headquartered AI company founded in **2015**, widely associated with co-founder and CEO **Sega Cheng**. The company grew out of a thesis that AI's value is realized only when it drives measurable business impact -- a positioning crystallized in its own *"Data → Intelligence → Impact"* framing. iKala built two principal lines of business: an **AI cloud / AI transformation** practice that helps enterprises across manufacturing, retail, and finance operationalize AI, and **iKala Commerce / KOL Radar**, an influencer-marketing (martech) intelligence platform that became one of the most recognized creator-marketing tools in the Greater China and Southeast Asia markets.
317
+
318
+ What iKala rejects is AI sold as a black-box novelty. Its public posture -- as a Google Cloud partner and an APAC-focused AI services firm -- frames technology as a means to enterprise outcomes, which is why the marketing surface leads with industries and impact rather than model specifications. The design system mirrors this: a credible navy-and-white palette, a Traditional-Chinese-first typeface that signals genuine regional roots, and a calm, scannable layout built for an enterprise buyer rather than a hype-driven consumer.
319
+
320
+ The bilingual, Taiwan-rooted identity is not incidental. iKala competes regionally against both global cloud vendors and local martech players, and its brand expresses a specific bet: that the most trusted AI partner for an APAC enterprise is one that is unmistakably local in language and unmistakably credible in presentation.
321
+
322
+ ## 12. Principles
323
+
324
+ 1. **Impact over algorithms.** The brand frames itself as *Data → Intelligence → Impact*. Design artifacts should foreground outcomes and clarity, not technical spectacle.
325
+ 2. **Regional authenticity.** `Noto Sans TC` as the primary family is a commitment, not a default. The brand reads as genuinely Taiwanese/APAC, and the design should never erase that.
326
+ 3. **Enterprise credibility.** Navy gravitas, white space, neutral shadows -- the visual language is built to earn a procurement buyer's trust, not to delight a consumer.
327
+ 4. **Calm confidence.** One loud moment (the weight-800 hero), then measured restraint. The system signals authority that does not need to shout.
328
+ 5. **Bilingual parity.** Han and Latin text share one humanist skeleton and balanced metrics; neither language is a second-class citizen.
329
+ 6. **Neutral elevation.** Diffuse glow shadows keep the palette unambiguous -- the navy and blue carry all the brand color, shadows stay out of the way.
330
+
331
+ ## 13. Personas
332
+
333
+ *Personas below are fictional archetypes informed by publicly observable iKala customer segments (APAC enterprise AI buyers, retail/manufacturing digital-transformation leads, brand marketers using influencer intelligence), not individual people.*
334
+
335
+ **Wei-Chen Lin, 42, Taipei.** Head of digital transformation at a Taiwanese precision-manufacturing firm. Evaluates AI vendors on whether they understand his factory's actual processes, not on benchmark scores. Trusts iKala in part because the brand presents in Traditional Chinese as a peer, and because the marketing leads with manufacturing outcomes rather than model jargon.
336
+
337
+ **Priya Raman, 35, Singapore.** Regional marketing director at a consumer brand running campaigns across Southeast Asia. Uses iKala's influencer-intelligence platform to vet creators and measure campaign impact. Values dashboards that are dense but scannable, and a vendor that speaks credibly to both Chinese- and English-language markets.
338
+
339
+ **Hiroshi Tanaka, 48, Tokyo.** Enterprise IT director assessing AI-transformation partners for an APAC rollout. Cares about credibility signals -- cloud partnerships, sector case studies, professional presentation. The calm navy-and-white site reassures him that this is a serious infrastructure partner, not a hype startup.
340
+
341
+ **Mei-Ling Wu, 29, Kaohsiung.** Data analyst at a retail group. Works daily with AI-driven commerce insights. Appreciates the warm-gray body text and generous line-height that make long reports readable, and a layout that lets her scan for the section she needs.
342
+
343
+ ## 14. States
344
+
345
+ | State | Treatment |
346
+ |---|---|
347
+ | **Empty (dashboard, no data)** | White canvas. Single sentence in heading gray (`#333333`) at 20px Noto Sans TC weight 500. One navy CTA (`#061232`) to add/connect a source. No illustration clutter. |
348
+ | **Loading (first paint)** | Soft skeleton blocks in hairline (`#edf1f7`) at final dimensions with a gentle shimmer. No spinner-only states on content-heavy panels. |
349
+ | **Error (request failed)** | Inline message in muted gray (`#6b7280`) with a clear plain-language explanation and a retry affordance. Professional, no apology theatrics. |
350
+ | **Error (form validation)** | Field-level message below the input, concise and specific about what is required. |
351
+ | **Success (action completed)** | Brief inline confirmation; brand-blue (`#3a82dd`) accent on the confirmed element. No emoji, no exclamation. |
352
+ | **Disabled** | Reduced opacity on surface and text together; navy actions fade rather than switch to gray, preserving brand read. |
353
+
354
+ ## 15. Motion & Easing
355
+
356
+ **Durations**:
357
+
358
+ | Token | Value | Use |
359
+ |---|---|---|
360
+ | `motion-instant` | 0ms | State commits, selection, focus rings |
361
+ | `motion-fast` | 150ms | Hover, link color shifts, button press |
362
+ | `motion-standard` | 250ms | Card hover-lift, dropdown, sheet |
363
+ | `motion-slow` | 400ms | Section reveals, hero transitions |
364
+
365
+ **Easings**:
366
+
367
+ | Token | Curve | Use |
368
+ |---|---|---|
369
+ | `ease-standard` | `cubic-bezier(0.25, 0.1, 0.25, 1)` | Default two-way transitions |
370
+ | `ease-enter` | `cubic-bezier(0.2, 0.6, 0.25, 1)` | Arriving elements — cards, dropdowns |
371
+ | `ease-exit` | `cubic-bezier(0.4, 0.0, 1, 1)` | Dismissals |
372
+
373
+ **Signature motions.**
374
+
375
+ 1. **Card hover-lift.** On hover, feature/industry cards deepen their diffuse glow from `rgba(0,0,0,0.04)` toward `rgba(0,0,0,0.19)` over `motion-standard / ease-standard`. The card does not translate sharply; the elevation change carries the feedback.
376
+ 2. **Link color shift.** Navigation and inline links transition toward brand blue (`#3a82dd`) on hover over `motion-fast`. The color is the affordance.
377
+ 3. **Section reveal.** On scroll, sections fade in with a small upward translate using `motion-slow / ease-enter`, reinforcing the calm top-down reading order.
378
+ 4. **Reduce motion.** Under `prefers-reduced-motion: reduce`, all `motion-*` tokens collapse to `motion-instant`; reveals become immediate. The site remains fully functional without motion.
379
+
380
+ ## 16. Do's and Don'ts
381
+
382
+ ### Do
383
+ - Set `Noto Sans TC` first in the font stack on every text element -- the bilingual rendering is the brand
384
+ - Use deep navy (`#061232`) for primary CTAs and dark emphasis bands
385
+ - Use brand blue (`#3a82dd`) for active nav and interactive links; `#2563eb`/`#4770df` for inline links
386
+ - Keep headings at `#333333` and body at `#525151` -- warm near-blacks, not pure black
387
+ - Use diffuse `0px 0px` glow shadows (0.04 / 0.10 / 0.19 alpha) for elevation
388
+ - Keep border-radius at 8px for buttons and cards, 30px for pill chips
389
+ - Let the white canvas dominate and give sections generous (~80px) breathing room
390
+ - Track headlines tight (`-3.49px` at 84px, `-1.5px` at 36px) and relax to normal at body sizes
391
+
392
+ ### Don't
393
+ - Don't replace `Noto Sans TC` with a Latin-only font -- it erases the brand's regional authenticity
394
+ - Don't use decorative gradients or neon on the marketing chrome -- the palette is navy + blue + grays
395
+ - Don't use directional drop shadows -- iKala's elevation is always even, zero-offset glow
396
+ - Don't use pure black (`#000000`) for headings or long body copy -- use `#333333` / `#525151`
397
+ - Don't make the hero quiet and the body loud -- the weight-800 hero is the single loud moment
398
+ - Don't introduce hype superlatives or emoji into enterprise-facing copy
399
+ - Don't use a single navy shade everywhere as a flat fill -- reserve it for CTAs and emphasis bands
400
+ - Don't apply positive letter-spacing at display sizes -- iKala tracks tight
@@ -10,6 +10,44 @@ logo:
10
10
  slug: "https://www.google.com/s2/favicons?domain=inflearn.com&sz=256"
11
11
  verified: "2026-05-15"
12
12
  omd: "0.1"
13
+ tokens:
14
+ source: prose-derived
15
+ extracted: "2026-06-09"
16
+ colors:
17
+ primary: "#00c471"
18
+ primary-pressed: "#00a760"
19
+ heading: "#212529"
20
+ body: "#495057"
21
+ muted: "#868e96"
22
+ canvas: "#ffffff"
23
+ surface-neutral: "#f8f9fa"
24
+ border: "#dee2e6"
25
+ disabled-bg: "#f1f3f5"
26
+ disabled-fg: "#adb5bd"
27
+ error: "#fa5252"
28
+ info: "#228be6"
29
+ warning: "#fcc419"
30
+ teal-tag: "#1098ad"
31
+ typography:
32
+ family: { sans: "Pretendard", mono: "ui-monospace, SFMono-Regular, monospace" }
33
+ h1: { size: 34, weight: 700, lineHeight: 1.3, use: "Page hero phrase" }
34
+ h2: { size: 20, weight: 700, lineHeight: 1.35, use: "Section title" }
35
+ body: { size: 16, weight: 400, lineHeight: 1.5, use: "Default running text" }
36
+ nav: { size: 16, weight: 600, lineHeight: 1.5, use: "Nav label, button label" }
37
+ caption: { size: 14, weight: 400, lineHeight: 1.4, use: "Instructor name, view count, price subtext" }
38
+ spacing: { xs: 4, sm: 8, md: 12, base: 16, lg: 24, xl: 32, xxl: 48, section: 64 }
39
+ rounded: { sm: 4, md: 8, lg: 32, full: 9999 }
40
+ shadow:
41
+ flat: "none"
42
+ components:
43
+ button-search: { type: button, bg: "#00c471", fg: "#ffffff", radius: 9999, font: "16px weight 400", use: "Signature green circle search-submit, 42px" }
44
+ button-primary: { type: button, bg: "#00c471", fg: "#ffffff", radius: 8, padding: "0 24px", font: "16px weight 600", use: "Filled label CTA, hover #00a760" }
45
+ nav-pill: { type: tab, bg: "#f8f9fa", fg: "#495057", radius: 32, font: "16px weight 600", use: "GNB nav pill, resting", active: "green tint bg, #00c471 text" }
46
+ button-ghost: { type: button, bg: "#ffffff", fg: "#495057", radius: 32, font: "16px weight 600", use: "Inline secondary GNB item, hover #f8f9fa" }
47
+ pagination-default: { type: button, bg: "#ffffff", fg: "#212529", radius: 8, font: "14px weight 400", use: "Page number button, gray border" }
48
+ pagination-active: { type: button, bg: "#00c471", fg: "#ffffff", radius: 8, font: "14px weight 400", use: "Selected page" }
49
+ button-disabled: { type: button, bg: "#f1f3f5", fg: "#adb5bd", radius: 8, use: "Form-incomplete state" }
50
+ components_harvested: true
13
51
  ---
14
52
 
15
53
  # Design System Inspiration of Inflearn
@@ -10,6 +10,44 @@ logo:
10
10
  slug: intercom
11
11
  verified: "2026-05-15"
12
12
  omd: "0.1"
13
+ tokens:
14
+ source: prose-derived
15
+ extracted: "2026-06-09"
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+ note: "primary text/buttons are off-black #111111; Fin Orange #ff5600 is the singular brand accent"
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+ colors:
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+ off-black: "#111111"
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+ white: "#ffffff"
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+ canvas: "#faf9f6"
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+ fin-orange: "#ff5600"
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+ report-orange: "#fe4c02"
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+ report-blue: "#65b5ff"
24
+ report-green: "#0bdf50"
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+ report-red: "#c41c1c"
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+ report-pink: "#ff2067"
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+ black-80: "#313130"
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+ black-60: "#626260"
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+ muted: "#7b7b78"
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+ tertiary: "#9c9fa5"
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+ border: "#dedbd6"
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+ warm-sand: "#d3cec6"
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+ typography:
34
+ family: { sans: "Saans", serif: "Serrif", mono: "SaansMono" }
35
+ display-hero: { size: 80, weight: 400, lineHeight: 1.00, tracking: -2.4, use: "Display hero, ultra-compressed" }
36
+ section: { size: 54, weight: 400, lineHeight: 1.00, tracking: -1.6, use: "Section heading" }
37
+ feature: { size: 24, weight: 400, lineHeight: 1.00, tracking: -0.48, use: "Feature title" }
38
+ body: { size: 16, weight: 400, lineHeight: 1.5, use: "Standard reading text" }
39
+ nav: { size: 18, weight: 400, lineHeight: 1.00, use: "Nav / UI" }
40
+ spacing: { xs: 4, sm: 8, md: 12, base: 16, lg: 24, xl: 32, xxl: 48, section: 64 }
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+ rounded: { sm: 4, md: 6, lg: 8, full: 9999 }
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+ shadow:
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+ flat: "none"
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+ components:
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+ button-primary: { type: button, bg: "#111111", fg: "#ffffff", radius: 4, padding: "0px 14px", use: "Primary dark button, scale(1.1) hover" }
46
+ button-outlined: { type: button, bg: "#faf9f6", fg: "#111111", radius: 4, use: "Outlined button, 1px off-black border" }
47
+ button-warm: { type: button, bg: "#faf9f6", fg: "#111111", padding: "16px", use: "Warm card button" }
48
+ card: { type: card, bg: "#faf9f6", radius: 8, use: "Warm cream card, oat border, no shadow" }
49
+ nav-link: { type: tab, fg: "#111111", font: "16px Saans", use: "Nav link, off-black on white" }
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+ components_harvested: true
13
51
  ---
14
52
 
15
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  # Design System Inspiration of Intercom