oh-my-design-cli 1.3.9 → 1.5.1

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Files changed (168) hide show
  1. package/README.ja.md +8 -8
  2. package/README.ko.md +7 -7
  3. package/README.md +50 -16
  4. package/README.zh-TW.md +8 -8
  5. package/agents/omd-asset-curator.md +2 -7
  6. package/agents/omd-codex-image.md +49 -0
  7. package/agents/omd-designer-review.md +38 -0
  8. package/agents/omd-final-qa.md +40 -0
  9. package/agents/omd-kr-writer.md +35 -0
  10. package/agents/omd-locale-adapter.md +32 -0
  11. package/agents/omd-master.md +3 -13
  12. package/agents/omd-orchestrator.md +34 -0
  13. package/data/reference-audits/2026-05-14-kr10.md +72 -0
  14. package/data/reference-audits/2026-05-15-kr10.md +124 -0
  15. package/data/reference-fingerprints.json +1409 -254
  16. package/data/research/2026-05-18-agent-landscape.md +69 -0
  17. package/data/research/2026-05-18-kr-style-presets.md +572 -0
  18. package/dist/bin/oh-my-design.js +6 -3
  19. package/dist/bin/oh-my-design.js.map +1 -1
  20. package/dist/{install-skills-MVXVXYAY.js → install-skills-IETT2TBJ.js} +91 -8
  21. package/dist/install-skills-IETT2TBJ.js.map +1 -0
  22. package/package.json +7 -1
  23. package/skills/omd-apply/SKILL.md +0 -1
  24. package/skills/omd-codex-image/SKILL.md +162 -0
  25. package/skills/omd-designer-review/SKILL.md +146 -0
  26. package/skills/omd-final-qa/SKILL.md +153 -0
  27. package/skills/omd-kr-writer/SKILL.md +229 -0
  28. package/skills/omd-locale-adapter/SKILL.md +124 -0
  29. package/skills/omd-orchestrator/SKILL.md +124 -0
  30. package/web/references/17live/DESIGN.md +424 -0
  31. package/web/references/29cm/DESIGN.md +11 -2
  32. package/web/references/ably/DESIGN.md +12 -2
  33. package/web/references/airbnb/DESIGN.md +17 -2
  34. package/web/references/airtable/DESIGN.md +20 -0
  35. package/web/references/alipay/DESIGN.md +456 -0
  36. package/web/references/appier/DESIGN.md +420 -0
  37. package/web/references/apple/DESIGN.md +17 -2
  38. package/web/references/baemin/DESIGN.md +11 -2
  39. package/web/references/banksalad/DESIGN.md +17 -2
  40. package/web/references/bilibili/DESIGN.md +426 -0
  41. package/web/references/bmw/DESIGN.md +14 -0
  42. package/web/references/bunjang/DESIGN.md +308 -0
  43. package/web/references/cal/DESIGN.md +14 -0
  44. package/web/references/catchtable/DESIGN.md +262 -0
  45. package/web/references/channeltalk/DESIGN.md +374 -0
  46. package/web/references/class101/DESIGN.md +433 -0
  47. package/web/references/classum/DESIGN.md +217 -0
  48. package/web/references/claude/DESIGN.md +11 -2
  49. package/web/references/clay/DESIGN.md +19 -0
  50. package/web/references/clickhouse/DESIGN.md +19 -0
  51. package/web/references/cohere/DESIGN.md +20 -0
  52. package/web/references/coinbase/DESIGN.md +14 -0
  53. package/web/references/composio/DESIGN.md +14 -0
  54. package/web/references/cookpad/DESIGN.md +357 -0
  55. package/web/references/coupang/DESIGN.md +17 -2
  56. package/web/references/cursor/DESIGN.md +20 -0
  57. package/web/references/dabang/DESIGN.md +210 -0
  58. package/web/references/dcard/DESIGN.md +11 -2
  59. package/web/references/dji/DESIGN.md +416 -0
  60. package/web/references/elevenlabs/DESIGN.md +20 -0
  61. package/web/references/expo/DESIGN.md +20 -0
  62. package/web/references/fastcampus/DESIGN.md +460 -0
  63. package/web/references/ferrari/DESIGN.md +14 -0
  64. package/web/references/figma/DESIGN.md +17 -2
  65. package/web/references/flex/DESIGN.md +309 -0
  66. package/web/references/framer/DESIGN.md +20 -0
  67. package/web/references/freee/DESIGN.md +16 -2
  68. package/web/references/gangnamunni/DESIGN.md +18 -2
  69. package/web/references/gmarket/DESIGN.md +464 -0
  70. package/web/references/gogoro/DESIGN.md +403 -0
  71. package/web/references/hashicorp/DESIGN.md +19 -0
  72. package/web/references/ibm/DESIGN.md +20 -0
  73. package/web/references/ichef/DESIGN.md +411 -0
  74. package/web/references/inflearn/DESIGN.md +396 -0
  75. package/web/references/intercom/DESIGN.md +14 -0
  76. package/web/references/jumpit/DESIGN.md +366 -0
  77. package/web/references/kakao/DESIGN.md +14 -0
  78. package/web/references/kakaobank/DESIGN.md +17 -2
  79. package/web/references/kakaopay/DESIGN.md +17 -2
  80. package/web/references/kakaot/DESIGN.md +454 -0
  81. package/web/references/karrot/DESIGN.md +16 -2
  82. package/web/references/kbank/DESIGN.md +195 -0
  83. package/web/references/kkday/DESIGN.md +423 -0
  84. package/web/references/kraken/DESIGN.md +14 -0
  85. package/web/references/krds/DESIGN.md +17 -2
  86. package/web/references/kream/DESIGN.md +382 -0
  87. package/web/references/kurly/DESIGN.md +11 -2
  88. package/web/references/lamborghini/DESIGN.md +14 -0
  89. package/web/references/line/DESIGN.md +17 -2
  90. package/web/references/linear.app/DESIGN.md +17 -2
  91. package/web/references/lovable/DESIGN.md +14 -0
  92. package/web/references/lunit/DESIGN.md +249 -0
  93. package/web/references/meituan/DESIGN.md +424 -0
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  101. package/web/references/mongodb/DESIGN.md +19 -0
  102. package/web/references/musinsa/DESIGN.md +11 -2
  103. package/web/references/myrealtrip/DESIGN.md +445 -0
  104. package/web/references/naver/DESIGN.md +17 -2
  105. package/web/references/naverwebtoon/DESIGN.md +429 -0
  106. package/web/references/note/DESIGN.md +318 -0
  107. package/web/references/notion/DESIGN.md +11 -2
  108. package/web/references/nvidia/DESIGN.md +11 -2
  109. package/web/references/ohouse/DESIGN.md +11 -2
  110. package/web/references/oliveyoung/DESIGN.md +342 -0
  111. package/web/references/ollama/DESIGN.md +14 -0
  112. package/web/references/opencode.ai/DESIGN.md +20 -0
  113. package/web/references/pinkoi/DESIGN.md +11 -2
  114. package/web/references/pinterest/DESIGN.md +19 -0
  115. package/web/references/posthog/DESIGN.md +20 -0
  116. package/web/references/publy/DESIGN.md +511 -0
  117. package/web/references/qanda/DESIGN.md +11 -2
  118. package/web/references/raycast/DESIGN.md +19 -0
  119. package/web/references/remember/DESIGN.md +17 -2
  120. package/web/references/renault/DESIGN.md +14 -0
  121. package/web/references/replicate/DESIGN.md +14 -0
  122. package/web/references/resend/DESIGN.md +20 -0
  123. package/web/references/revolut/DESIGN.md +14 -0
  124. package/web/references/ridi/DESIGN.md +11 -2
  125. package/web/references/runwayml/DESIGN.md +14 -0
  126. package/web/references/sanity/DESIGN.md +20 -0
  127. package/web/references/sentry/DESIGN.md +14 -0
  128. package/web/references/smarthr/DESIGN.md +404 -0
  129. package/web/references/smartnews/DESIGN.md +331 -0
  130. package/web/references/socar/DESIGN.md +17 -2
  131. package/web/references/spacex/DESIGN.md +11 -2
  132. package/web/references/spoon/DESIGN.md +446 -0
  133. package/web/references/spotify/DESIGN.md +14 -0
  134. package/web/references/stripe/DESIGN.md +11 -2
  135. package/web/references/supabase/DESIGN.md +20 -0
  136. package/web/references/superhuman/DESIGN.md +20 -0
  137. package/web/references/tada/DESIGN.md +528 -0
  138. package/web/references/tesla/DESIGN.md +11 -2
  139. package/web/references/together.ai/DESIGN.md +20 -0
  140. package/web/references/toss/DESIGN.md +16 -2
  141. package/web/references/toss-securities/DESIGN.md +193 -0
  142. package/web/references/tossbank/DESIGN.md +519 -0
  143. package/web/references/triple/DESIGN.md +434 -0
  144. package/web/references/tumblbug/DESIGN.md +530 -0
  145. package/web/references/tving/DESIGN.md +259 -0
  146. package/web/references/uber/DESIGN.md +19 -0
  147. package/web/references/upbit/DESIGN.md +276 -0
  148. package/web/references/upstage/DESIGN.md +214 -0
  149. package/web/references/vercel/DESIGN.md +17 -2
  150. package/web/references/voltagent/DESIGN.md +14 -0
  151. package/web/references/wadiz/DESIGN.md +344 -0
  152. package/web/references/wanted/DESIGN.md +16 -2
  153. package/web/references/warp/DESIGN.md +14 -0
  154. package/web/references/watcha/DESIGN.md +425 -0
  155. package/web/references/wavve/DESIGN.md +438 -0
  156. package/web/references/wconcept/DESIGN.md +511 -0
  157. package/web/references/webflow/DESIGN.md +14 -0
  158. package/web/references/wise/DESIGN.md +19 -0
  159. package/web/references/x.ai/DESIGN.md +14 -0
  160. package/web/references/xiaohongshu/DESIGN.md +423 -0
  161. package/web/references/yanolja/DESIGN.md +17 -2
  162. package/web/references/yeogiotte/DESIGN.md +18 -2
  163. package/web/references/yogiyo/DESIGN.md +465 -0
  164. package/web/references/zapier/DESIGN.md +20 -0
  165. package/web/references/zigbang/DESIGN.md +12 -2
  166. package/web/references/zigzag/DESIGN.md +17 -2
  167. package/agents/omd-3d-blender.md +0 -269
  168. package/dist/install-skills-MVXVXYAY.js.map +0 -1
@@ -0,0 +1,411 @@
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+ ---
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+ id: ichef
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+ name: iCHEF
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+ country: TW
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+ category: saas
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+ homepage: "https://www.ichefpos.com"
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+ primary_color: "#E8552D"
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+ logo:
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+ type: favicon
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+ slug: "https://www.google.com/s2/favicons?domain=ichefpos.com&sz=128"
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+ verified: "2026-05-19"
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+ omd: "0.1"
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+ ---
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+
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+ # Design System Inspiration of iCHEF
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+
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+ ## 1. Visual Theme & Atmosphere
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+
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+ iCHEF is an award-winning iPad-based restaurant point-of-sale system born in a Taipei beef-noodle shop, and its design system reflects a rare dual identity: it must look **trustworthy enough to run a restaurant's money** and **warm enough to feel like a partner to a small-business owner**. The atmosphere is **clean operational warmth** — a white, well-lit canvas anchored by a confident orange-red (`#E8552D`) that reads as both appetite (the color of cooked food, of a busy kitchen) and action (the POS button you tap a thousand times a service). Where enterprise software is cold and blue, iCHEF is warm and human; where a consumer app is playful, iCHEF is grounded and reliable. The design has the polish of its hardware heritage — iCHEF won an iF Gold Award (2016), a German Design Award grand prize (2017), and Red Dot recognition — so the bar for craft is high.
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+
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+ Typography is a clean, modern sans with full Traditional-Chinese support (`PingFang TC`, `Microsoft JhengHei`), because iCHEF's primary market is Taiwan and its users are restaurant owners and serving staff reading on an iPad mid-service. Hierarchy is **functional and legible** — clear sizing, generous contrast, scannable in a fast kitchen environment. The marketing site leans on real photography of restaurants and operators (social proof from actual owners), while the product UI is a high-legibility operational interface: big tap targets, clear states, no decoration that could slow a busy waiter.
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+
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+ What distinguishes iCHEF is the discipline of designing for **operators, not consumers**. The orange-red is the action and brand color — CTAs, key buttons, the active state on the POS grid — and the rest stays neutral and calm so the interface never fatigues someone staring at it for a ten-hour shift. It is a SaaS system with a hospitality heart: warm enough to invite a wary restaurateur in, rigorous enough to be trusted with the till.
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+
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+ **Key Characteristics:**
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+ - **Orange-red (`#E8552D`)** as the brand + action color — appetite and action in one hue
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+ - Clean white operational canvas — well-lit, calm, fatigue-resistant for long shifts
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+ - Traditional-Chinese-first typography (`PingFang TC` / `Microsoft JhengHei`) — TW restaurant operators
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+ - Award-winning craft heritage (iF Gold 2016, German Design Award 2017, Red Dot) — high polish bar
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+ - Dual surface: warm marketing (real-operator photography, social proof) vs. high-legibility product UI
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+ - Big tap targets + clear states — designed for fast, iPad-based, mid-service use
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+ - Functional hierarchy — legibility over expressiveness; nothing slows a busy waiter
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+ - Neutral gray scale so the orange-red never competes for attention
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+ - Trustworthy-but-warm register — partner-to-owner, not vendor-to-customer
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+ - Conservative radius (`8px` workhorse) for a clean, reliable, professional feel
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+
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+ ## 2. Color Palette & Roles
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+
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+ > **Note:** Live computed-style verification was not completed this pass (WebFetch returned the marketing copy but the inspection browser session redirected unreliably). Values below combine the brief-provided primary, iCHEF's known orange-red operational identity, and conventional POS/SaaS roles. Hexes other than the primary are well-grounded approximations pending live re-inspection.
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+
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+ ### Primary (Brand / Action)
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+ - **iCHEF Orange-Red** (`#E8552D`): The brand + primary action color. Primary CTAs ("Free in-store demo"), key POS buttons, active/selected states, brand accents.
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+ - **Orange-Red Hover** (`#D14A26`): Darker press/hover state.
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+ - **Orange-Red Tint** (`#FDEDE7`): Very light wash for selected rows, highlight surfaces, soft emphasis.
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+
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+ ### Surface & Background
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+ - **Pure White** (`#FFFFFF`): Primary content + card surface; the operational canvas.
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+ - **Surface Soft** (`#F7F7F7`): Grouped sections, page tint, POS background panels.
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+ - **Surface Hover** (`#EFEFEF`): Hover/pressed neutral surface, table cells.
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+
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+ ### Neutral / Text
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+ - **Text Primary** (`#1F1F1F`): Headings, primary labels, key figures.
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+ - **Text Secondary** (`#555555`): Body copy, descriptions.
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+ - **Text Muted** (`#888888`): Metadata, captions, helper text.
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+ - **Text Disabled** (`#BCBCBC`): Disabled labels, placeholders.
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+
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+ ### Borders & Dividers
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+ - **Border Light** (`#E6E6E6`): Row dividers, soft separators.
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+ - **Border Mid** (`#D4D4D4`): Component borders (inputs, outlined buttons, cards).
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+
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+ ### Semantic (operational — critical for POS)
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+ - **Success / Paid** (`#1FA463`): Completed payment, success states, "open table cleared". Green = money settled.
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+ - **Warning / Pending** (`#F5A623`): Pending order, kitchen-in-progress, attention states.
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+ - **Error / Void** (`#E0353B`): Errors, voids, failed payment, destructive actions.
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+ - **Info** (`#2B82E0`): Informational notices, neutral system messages.
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+
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+ ### Accent (functional categorization)
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+ - Muted category colors for menu/table grouping — kept desaturated so the orange-red action color always wins attention.
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+
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+ ## 3. Typography Rules
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+
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+ ### Font Stack (locale-aware, inferred)
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+ | Locale | Stack |
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+ |---|---|
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+ | Default | `-apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif` |
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+ | Traditional Chinese | `… "PingFang TC", "Microsoft JhengHei", sans-serif` |
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+ | Simplified Chinese (regional) | `… "PingFang SC", "Microsoft YaHei", sans-serif` |
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+ | English (intl markets) | `-apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif` |
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+
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+ System stacks render natively on iPad (the primary product device) and across TW/SG/MY markets.
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+
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+ ### Weights
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+ - **700 (Bold)**: Headlines, key figures (totals, table numbers), primary CTAs.
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+ - **600 (Semibold)**: Subheads, button labels, active tabs, menu-item names.
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+ - **400 (Regular)**: Body, descriptions, metadata.
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+
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+ ### Size Scale (px, inferred)
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+ | Use | Surface | Size |
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+ |---|---|---|
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+ | Caption / meta | both | `12–13px` |
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+ | Body | both | `14–16px` |
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+ | POS button / menu item | product | `16–18px` (large tap text) |
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+ | Total / table number | product | `20–28px` (bold, scannable) |
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+ | Card / section heading | marketing | `20–24px` |
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+ | Hero headline | marketing | `28–40px` |
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+
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+ ### Conventions
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+ - **Product UI uses larger text** than typical SaaS — it must be readable at arm's length on a counter iPad mid-service.
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+ - **Numbers are prominent and bold** — totals, table numbers, quantities are the operational truth.
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+ - **Weight + color drive hierarchy**; orange-red reserved for action, neutrals for everything else.
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+ - **Traditional Chinese first** on TW surfaces; never Simplified.
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+
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+ ## 4. Component Stylings
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+
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+ ### Buttons
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+
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+ **Primary (CTA / POS action)**
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+ - Background: `#E8552D`
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+ - Text: `#FFFFFF`
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+ - Border: none
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+ - Radius: `8px`
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+ - Padding: `12px 24px`
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+ - Font: `16px` / `600`
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+ - Hover: bg `#D14A26`
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+ - Use: "Free in-store demo", primary site CTAs, key POS actions (charge / confirm)
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+
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+ **Secondary (Outlined)**
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+ - Background: `#FFFFFF`
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+ - Text: `#1F1F1F`
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+ - Border: `1px solid #D4D4D4`
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+ - Radius: `8px`
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+ - Padding: `12px 24px`
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+ - Font: `16px` / `600`
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+ - Hover: bg `#F7F7F7`
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+ - Use: "Learn more", secondary actions
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+
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+ **POS Tile (menu item)**
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+ - Background: `#FFFFFF` (or muted category tint), selected = `#FDEDE7` + `1px solid #E8552D`
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+ - Text: `#1F1F1F`
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+ - Radius: `8px`
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+ - Padding: `12px`
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+ - Font: `16px` / `600`
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+ - Use: Tappable menu-item grid in the order screen — big target, clear selected state
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+
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+ ### Inputs
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+
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+ **Default**
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+ - Background: `#FFFFFF`
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+ - Text: `#1F1F1F`
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+ - Border: `1px solid #D4D4D4`
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+ - Radius: `8px`
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+ - Padding: `12px 14px`
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+ - Font: `16px` / `400`
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+ - Focus: border `#E8552D`
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+ - Error: border `#E0353B`
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+ - Use: Forms, menu editing, settings
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+
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+ **Numeric / quantity stepper**
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+ - Background: `#FFFFFF`
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+ - Border: `1px solid #D4D4D4`
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+ - Radius: `8px`
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+ - Buttons: large +/- tap targets
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+ - Use: Quantity entry in the order flow — finger-friendly
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+
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+ ### Cards
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+
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+ **Feature / Content Card (marketing)**
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+ - Background: `#FFFFFF`
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+ - Border: `1px solid #E6E6E6` or shadow-separated
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+ - Radius: `8–12px`
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+ - Padding: `24px`
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+ - Use: Feature explainers, plan cards, case-study tiles with operator photography
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+
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+ **Order / Table Card (product)**
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+ - Background: `#FFFFFF`, status-tinted left border
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+ - Radius: `8px`
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+ - Padding: `12px`
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+ - Use: Open-table list, order tickets — status color (green/amber) signals state at a glance
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+
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+ ### Badges & Chips
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+
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+ **Status Badge**
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+ - Paid: `#1FA463` bg / white
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+ - Pending: `#F5A623` bg / `#1F1F1F`
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+ - Void: `#E0353B` bg / white
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+ - Radius: `4px`
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+ - Padding: `2px 8px`
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+ - Font: `12px` / `600`
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+ - Use: Order/payment status — operational truth at a glance
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+
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+ ### Tables
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+ - Restaurant reporting / sales data uses clean tables: `#E6E6E6` row dividers, bold totals row, right-aligned currency
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+ - Zebra striping optional via `#F7F7F7`
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+
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+ ### Navigation
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+ - Marketing: white sticky header, logo left, product/pricing/story nav, orange-red "Demo" CTA right
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+ - Product: iPad-optimized side/bottom nav with large icons (Order / Tables / Menu / Reports / Settings)
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+
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+ ## 5. Layout Principles
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+
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+ ### Structure
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+ - **Marketing**: centered max-width (~1200px), alternating white / `#F7F7F7` sections, real-operator photography, social-proof grids
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+ - **Product (iPad)**: fixed operational layout — persistent nav + order area + item grid + running total; built for one-handed, fast use during service
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+
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+ ### Spacing
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+ - 8px-based spacing scale
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+ - Product UI uses generous touch spacing (≥44px targets); marketing uses comfortable section rhythm (48–80px)
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+
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+ ### Density
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+ - **Marketing: medium density** — comfortable, photography-led, reassuring
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+ - **Product: purposeful density** — packed enough to show a full menu grid + order, but with large tap targets so nothing is mis-tapped mid-rush
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+
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+ ## 6. Depth & Elevation
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+
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+ iCHEF leans **flat-and-clean with soft functional shadows** — appropriate for a tool that must feel reliable, not flashy.
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+
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+ - **Card shadow**: `0 2px 8px rgba(0,0,0,0.06)` — subtle lift
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+ - **Sticky header**: `0 1px 4px rgba(0,0,0,0.06)` on scroll
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+ - **Modal / dialog**: `0 8px 32px rgba(0,0,0,0.18)`
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+ - **POS active tile**: no shadow — selection shown by tint + orange-red border
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+ - Buttons are flat; orange-red color is the weight.
212
+
213
+ ### Z-Index
214
+ - Sticky nav above content; modals above chrome; toasts/alerts highest (a void or payment-error alert must always surface).
215
+
216
+ ## 7. Do's and Don'ts
217
+
218
+ - **DO** reserve orange-red (`#E8552D`) for brand + action — CTAs, key POS buttons, selected states.
219
+ - **DON'T** flood the operational UI with orange-red; a long-shift interface must stay calm and fatigue-resistant.
220
+ - **DO** use status colors rigorously: green = paid/settled, amber = pending, red = void/error.
221
+ - **DON'T** confuse the brand orange-red with the error red — they must be distinguishable at a glance during a rush.
222
+ - **DO** use large text and ≥44px tap targets in the product UI.
223
+ - **DON'T** shrink POS controls to consumer-app sizes — a mis-tap mid-service costs money.
224
+ - **DO** lead marketing with real-operator photography and concrete ROI (more orders, higher spend, accurate accounting).
225
+ - **DON'T** use abstract enterprise stock imagery — iCHEF's credibility is real restaurants.
226
+ - **DO** keep numbers (totals, table numbers, quantities) bold and prominent.
227
+ - **DON'T** decorate the product UI; nothing should slow or distract a busy waiter.
228
+ - **DO** use Traditional Chinese on TW surfaces; never Simplified.
229
+ - **DO** honor the award-winning craft bar — alignment, spacing, and states must be precise.
230
+
231
+ ## 8. Responsive Behavior
232
+
233
+ ### Breakpoints
234
+ | Width | Behavior |
235
+ |---|---|
236
+ | Desktop `>1200px` | Marketing: full nav, multi-column feature/plan grids, centered container |
237
+ | Laptop `1024–1200px` | 2–3 column grids, condensed nav |
238
+ | Tablet / iPad `768–1024px` | Product's native zone — fixed POS layout; marketing collapses to 1–2 columns |
239
+ | Mobile `<768px` | Marketing: single column, hamburger nav, full-width orange-red CTA; product is iPad-first (phone is companion/owner-dashboard) |
240
+
241
+ ### Touch & Mobile
242
+ - Product UI is iPad-optimized: large tiles, persistent running total, thumb-reachable charge action
243
+ - Marketing mobile uses full-width CTAs and stacked social-proof cards
244
+ - Owner dashboard (reports) is mobile-friendly for off-site monitoring
245
+
246
+ ### Media
247
+ - Operator/restaurant photography `object-fit: cover`, consistent aspect ratios
248
+ - Product screenshots shown in device frames (iPad) to reinforce the hardware heritage
249
+
250
+ ## 9. Agent Prompt Guide
251
+
252
+ ### Quick Color Reference
253
+ - Brand / action: iCHEF Orange-Red (`#E8552D`); hover `#D14A26`; tint `#FDEDE7`
254
+ - Text primary: `#1F1F1F`; muted: `#888888`
255
+ - Surface: white `#FFFFFF`; soft `#F7F7F7`
256
+ - Border: `#D4D4D4`
257
+ - Status: Paid `#1FA463` · Pending `#F5A623` · Void/Error `#E0353B` · Info `#2B82E0`
258
+
259
+ ### Example Component Prompts
260
+ - "Create an iCHEF primary CTA: `#E8552D` bg, white text, 8px radius, 16px/600, padding 12px 24px, no shadow. Hover bg `#D14A26`. Label '專人到店免費體驗' / 'Free in-store demo'."
261
+ - "Build an iCHEF POS menu-item tile: white bg, 8px radius, 12px padding, item name 16px/600 #1F1F1F, price 14px/400 #888888, ≥44px tall. Selected state: `#FDEDE7` bg + 1px solid #E8552D. Large tap target."
262
+ - "Design an open-table card: white bg, 8px radius, status-tinted left border (green #1FA463 paid / amber #F5A623 pending), table number 20px/700, item count + total bold, status badge top-right."
263
+ - "Create a feature card: white bg, 1px solid #E6E6E6, 12px radius, 24px padding, real-restaurant photo top, headline 20px/700 #1F1F1F, body 14px/400 #555555, concrete ROI stat in #E8552D."
264
+
265
+ ### Iteration Guide
266
+ 1. **Orange-red is action; keep operational UI calm.** Long shifts demand a fatigue-resistant neutral base.
267
+ 2. **Status colors are rigorous:** green = paid, amber = pending, red = void/error — distinct from brand orange-red.
268
+ 3. **Large text + ≥44px targets in product UI.** A mis-tap costs money.
269
+ 4. **Numbers bold and prominent** — totals/tables/quantities are the operational truth.
270
+ 5. **Marketing = real operators + concrete ROI**, never abstract stock.
271
+ 6. **8px radius workhorse; flat surfaces; subtle shadows.** Reliable, not flashy.
272
+ 7. **Traditional Chinese first on TW; never Simplified.**
273
+
274
+ ---
275
+
276
+ ## 10. Voice & Tone
277
+
278
+ iCHEF speaks like a co-founder who used to run a restaurant — practical, encouraging, and on the operator's side, never condescending or jargon-heavy. The register is **partner-to-owner**: it talks about the realities of running a restaurant (orders, margins, accounting, staff workflow) in plain language, and frames technology as a means to a better business, not an end in itself. The brand's own line, "We build the best restaurant POS in the world, and keep making it better," and its mission framing — "technology should help, not handicap, entrepreneurship" — capture the tone: confident, humble about the craft, and squarely focused on the owner's success. Traditional Chinese is the first-class TW voice; English serves international markets (SG/MY). The marketing voice is warm and concrete (real owners, real numbers); the product voice is terse and operational (clarity above all when someone is mid-service).
279
+
280
+ | Context | Tone |
281
+ |---|---|
282
+ | Hero / marketing | Confident + owner-focused. `科技用得更好,餐廳業績更好` (better tech use, better restaurant performance). Benefit-led. |
283
+ | CTAs | Concrete + inviting. `專人到店免費體驗` (free in-store demo), `Learn more`. Low-pressure. |
284
+ | Product UI labels | Terse, operational. `結帳` (checkout), `開桌` (open table), `作廢` (void). Action verbs, no fluff. |
285
+ | ROI / value copy | Specific and evidenced — more orders, higher per-customer spend, accurate accounting. Numbers over adjectives. |
286
+ | Empty states | Practical next step (add your first menu item / open your first table). Encouraging. |
287
+ | Errors (operational) | Clear and immediate — what happened, what to do. No blame on the operator mid-rush. |
288
+ | Success (payment / settle) | Quiet confirmation; the green status is the signal. No celebration mid-service. |
289
+ | Support / onboarding | Patient, hand-holding — many users are not tech-natives. |
290
+
291
+ **Forbidden phrases.** Tech jargon that talks down to operators (`leverage our synergistic platform`), `Oops!` on a money-handling error, vague hype (`revolutionary POS`) without a concrete operator benefit, abstract enterprise-speak, Simplified-Chinese characters on TW surfaces, anything that blames the user during a live-service error, exclamation-heavy marketing on the product UI.
292
+
293
+ **Voice samples.**
294
+ - `科技用得更好,餐廳業績更好` — homepage value proposition (better technology use → better restaurant performance) <!-- verified: ichefpos.com tagline via WebFetch 2026-05-19 -->
295
+ - `We build the best restaurant POS in the world, and keep making it better.` — brand line <!-- verified: ichefpos.com/about-ichef via WebFetch 2026-05-19 -->
296
+ - `專人到店免費體驗` — primary demo CTA (free in-store demonstration) <!-- verified: ichefpos.com CTA via WebFetch 2026-05-19 -->
297
+ - `開桌` / `結帳` / `作廢` — illustrative product-UI action labels (open table / checkout / void) <!-- illustrative: conventional POS verbs; not live-DOM-verified this pass -->
298
+ - `先新增一個菜單品項,就能開始接單。` — illustrative empty-state copy (add a menu item to start taking orders) <!-- illustrative: not verified as live iCHEF copy -->
299
+
300
+ ## 11. Brand Narrative
301
+
302
+ iCHEF was founded in **2012 in Taipei**, and its origin is unusually literal: it was born inside a restaurant. **Sean Hsu** was running his spicy beef-noodle chain **Mazendo** when he hit the wall every restaurateur knows — the existing POS terminals were big, fixed, expensive, and built for the vendor's convenience, not the operator's workflow. Wanting a simpler, mobile, iPad-based system that actually fit how a kitchen and front-of-house move, he teamed with four other specialists to design his own — and iCHEF was the result. ([ichefpos.com/ichef-story](https://www.ichefpos.com/ichef-story); founding story corroborated via Meet Global / Vulcan Post) <!-- source: WebSearch + WebFetch 2026-05-19; not independently audited -->
303
+
304
+ That origin is the whole brand. iCHEF's stated belief — that **"technology should help, not handicap, entrepreneurship"** — and its mission to **"turn enterprise-level technologies into something affordable and understandable for small restaurants"** come straight from a founder who lived the problem. The design language is the expression of that empathy: the warm orange-red invites a wary, non-technical owner in; the high-legibility, big-target product UI respects that the user is mid-service with their hands full; the clean, award-winning craft signals that this small-business tool is built to a flagship standard.
305
+
306
+ iCHEF's craft has been recognized at the highest levels — an **iF Gold Award (2016)**, a **German Design Award grand prize (2017)**, and Red Dot recognition — rare for a vertical SaaS tool, and a signal that design is treated as core, not cosmetic. The product now serves **over 10,000 restaurants across Asia** (Taiwan, plus Singapore, Malaysia, Hong Kong), consolidating table management, menu editing, billing, discounts, and reward points into one iPad interface — the simple, mobile system Sean Hsu wished he'd had behind the noodle counter. ([ichefpos.com/about-ichef](https://www.ichefpos.com/about-ichef)) <!-- source: WebFetch 2026-05-19; metrics surfaced by iCHEF, not independently audited -->
307
+
308
+ ## 12. Principles
309
+
310
+ 1. **Built by operators, for operators.** iCHEF's empathy comes from a founder who ran a restaurant; the UI respects the realities of service. *UI implication:* Large tap targets, terse operational labels, fast paths to the actions that matter (open table, charge, void). Never make a busy waiter hunt or read paragraphs.
311
+
312
+ 2. **Warm enough to trust, rigorous enough to bank on.** The orange-red invites; the discipline reassures. *UI implication:* Use warm orange-red for brand/action and invitation; keep money and status surfaces precise — exact totals, unambiguous paid/pending/void states.
313
+
314
+ 3. **Calm under load.** A ten-hour shift demands a fatigue-resistant interface. *UI implication:* Neutral operational canvas, orange-red rationed to action; no decorative animation; high contrast and legibility above expressiveness.
315
+
316
+ 4. **Status is sacred.** In a POS, the difference between paid, pending, and void is the difference between getting paid and losing money. *UI implication:* Reserve green/amber/red strictly for settlement states; make them distinguishable from the brand orange-red at a glance; surface payment errors immediately, never silently.
317
+
318
+ 5. **Flagship craft for a small-business tool.** Award-recognized design is a brand promise. *UI implication:* Precision in alignment, spacing, radius (8px), and state design. The bar is iF/Red Dot, not "good enough for SMB."
319
+
320
+ 6. **Traditional Chinese first.** TW restaurant operators are the heart of the user base. *UI implication:* Use the `PingFang TC` / `Microsoft JhengHei` stack; author TW copy natively; never Simplified on TW surfaces.
321
+
322
+ ## 13. Personas
323
+
324
+ *Personas are fictional archetypes informed by publicly described iCHEF user segments (TW/SG/MY independent restaurant owners and staff), not individual people.*
325
+
326
+ **陳老闆 (Boss Chen), 48, Taipei.** Owns a 30-seat noodle shop and is not a tech person. Chose iCHEF after a free in-store demo because it was simpler than the old register and he could see his daily sales on his phone at home. Cares about accurate end-of-day accounting and that staff can learn it fast. The orange "charge" button and a clear daily total are 90% of his use.
327
+
328
+ **Mei, 24, front-of-house.** A part-time server who learned iCHEF in one shift. Lives in the order screen during service — open table, tap items, send to kitchen, split bill, charge. Values big tappable tiles and instant feedback; a laggy or tiny control mid-rush is her nightmare.
329
+
330
+ **Aaron, 35, multi-outlet operator (Singapore).** Runs three café outlets and uses iCHEF's reporting to compare locations and manage menus centrally. Cares about cross-outlet data, reliability, and integrations; evaluates iCHEF on whether it scales from one shop to several without breaking the simplicity that sold him.
331
+
332
+ ## 14. States
333
+
334
+ | State | Treatment |
335
+ |---|---|
336
+ | **Empty (no menu items)** | One `#888888` line + primary CTA (`#E8552D`) to add the first menu item. Encouraging, practical. |
337
+ | **Empty (no open tables)** | Calm `#888888` prompt + "Open table" action. The default resting state of a quiet floor. |
338
+ | **Loading (reports / sync)** | Skeleton blocks at `#F7F7F7`, 8px radius; numeric cells as gray bars. No spinner takeover; existing data stays visible during refresh. |
339
+ | **Loading (inline — charge)** | Charge button holds width, in-button spinner; prevents double-charge. Critical: never allow a second tap to double-bill. |
340
+ | **Error (form field)** | Border `1px solid #E0353B`, helper text below in `#E0353B` 12px, field-specific and blameless. |
341
+ | **Error (payment failed)** | Immediate prominent alert (not a quiet toast) — `#E0353B` accent, plain sentence on what failed + retry. A failed payment must always surface. |
342
+ | **Error (offline / sync)** | Persistent banner: iCHEF keeps working locally; banner reassures that orders are saved and will sync. Never block service on connectivity. |
343
+ | **Success (payment settled)** | Status flips to green (`#1FA463`) Paid; quiet confirmation. The green status badge IS the signal — no celebratory animation mid-service. |
344
+ | **Success (form save)** | Brief confirmation line + return to flow. |
345
+ | **Skeleton** | `#F7F7F7` blocks at exact dimensions; currency placeholders render as `—`, never `$0`. |
346
+ | **Disabled (button)** | Faded fill, `#BCBCBC` text, geometry preserved so re-enabled controls don't shift. |
347
+
348
+ ## 15. Motion & Easing
349
+
350
+ iCHEF motion is **minimal and operational** — feedback must be instant and unambiguous; nothing should delay or distract during service.
351
+
352
+ **Durations:**
353
+ | Token | Value | Use |
354
+ |---|---|---|
355
+ | `motion-instant` | 0ms | POS tile selection, toggle flips, reduce-motion fallback |
356
+ | `motion-fast` | 120ms | Hover/press, tab switch, small reveals |
357
+ | `motion-standard` | 200ms | Dropdowns, panel slides, tooltip fades |
358
+ | `motion-slow` | 300ms | Modal open, settings drawers |
359
+
360
+ **Easings:**
361
+ | Token | Curve | Use |
362
+ |---|---|---|
363
+ | `ease-standard` | `cubic-bezier(0.4, 0, 0.2, 1)` | Default two-way transitions |
364
+ | `ease-enter` | `cubic-bezier(0, 0, 0.2, 1)` | Things appearing — modals, sheets |
365
+ | `ease-exit` | `cubic-bezier(0.4, 0, 1, 1)` | Dismissals |
366
+
367
+ **Spring stance.** Spring/overshoot is **forbidden** in the product UI. A POS is a money-handling tool used at speed; bouncy motion delays feedback and undermines the trust the system must project. POS tile selection is **instant** (0ms) — the tap registers immediately, because any perceived lag during a rush is a usability failure. Marketing surfaces may use gentle scroll reveals, but never elastic motion.
368
+
369
+ **Signature motions.**
370
+ 1. **POS tile tap.** Instant state change — tile gets the `#FDEDE7` tint + orange-red border with 0ms latency. The finger is the feedback; no animation may sit between tap and registration.
371
+ 2. **Add-to-order.** New line slides into the order panel over `motion-fast / ease-enter`; the running total updates immediately (no count-up animation — the number must be true the instant it changes).
372
+ 3. **Status transition.** A table/order transitioning to Paid cross-fades to green over `motion-standard` — quick and clear, never celebratory.
373
+ 4. **Modal / settings drawer.** Slides in over `motion-slow / ease-enter`; dismisses with `ease-exit`. Standard, calm.
374
+
375
+ **Reduce motion.** Under `prefers-reduced-motion: reduce`, all transitions collapse to `motion-instant`; modal/drawer slides become instant opacity toggles. Operational feedback is unaffected (it was already instant). No exceptions.
376
+
377
+ <!--
378
+ OmD v0.1 Sources — ichef
379
+ Created: 2026-05-19
380
+
381
+ Tier 1 (partial): ichefpos.com + /about-ichef WebFetched successfully (2026-05-19) — confirmed
382
+ taglines "科技用得更好,餐廳業績更好" and "We build the best restaurant POS in the world, and keep
383
+ making it better.", demo CTA "專人到店免費體驗", warm orange/red brand identity, TW Traditional-
384
+ Chinese + English bilingual, real-restaurant photography, award positioning (iF / German Design /
385
+ Red Dot). Live computed-style DOM inspection NOT completed (Playwright MCP session redirected to
386
+ injected interstitials). primary_color #E8552D is the creation-brief-provided value and matches
387
+ iCHEF's known orange-red identity; the secondary palette in §2 is a well-grounded approximation
388
+ (POS/SaaS conventions) pending live re-inspection. Flagged for a future omd:add-reference UPDATE.
389
+
390
+ Tier 2 (philosophy/founders):
391
+ - ichefpos.com/about-ichef + /ichef-story (WebFetch 2026-05-19) — mission "technology should help,
392
+ not handicap, entrepreneurship"; "turn enterprise-level technologies into affordable/understandable
393
+ for small restaurants"; 10,000+ restaurants across Asia; awards iF Gold 2016 / German Design Award
394
+ 2017 / Red Dot.
395
+ - meet-global.bnext.com.tw + vulcanpost.com (WebSearch 2026-05-19) — founding: 2012, born from Sean
396
+ Hsu's Mazendo beef-noodle chain; he designed his own POS with four specialists after finding
397
+ existing terminals too big/fixed. CMO Ken Chen on learning from restaurant owners.
398
+ Metrics surfaced by iCHEF, not independently audited.
399
+
400
+ Illustrative (not verified as live copy): product-UI action labels, empty-state copy, type scale,
401
+ secondary/status hexes, font stack (inferred from POS/SaaS + TW conventions). Marked inline.
402
+ Personas fictional (§13).
403
+ -->
404
+
405
+ ---
406
+
407
+ **Verified:** 2026-05-19
408
+ **Tier 1 sources:** ichefpos.com + /about-ichef (WebFetch — taglines "科技用得更好,餐廳業績更好" / "We build the best restaurant POS in the world…", demo CTA "專人到店免費體驗", warm orange-red identity, TW+EN bilingual, award positioning). Live DOM inspect NOT completed (browser redirect); primary `#E8552D` is brief-provided and matches iCHEF's orange-red identity; other hexes are grounded approximations pending live re-inspection.
409
+ **Tier 2 sources:** Meet Global (bnext) + Vulcan Post (founding story / Sean Hsu / Mazendo).
410
+ **Tier 2 (Philosophy/founders):** ichefpos.com/about-ichef + /ichef-story (mission, 10k+ restaurants, iF Gold 2016 / German Design Award 2017 / Red Dot).
411
+ **Style ref:** `pinkoi` (TW tone, adapted operational). **Conflicts unresolved:** production hexes beyond primary not live-verified this pass (browser unreliable) — flagged for UPDATE.