oh-my-design-cli 1.0.2 → 1.2.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.ja.md +7 -7
- package/README.ko.md +7 -7
- package/README.md +15 -18
- package/README.zh-TW.md +7 -7
- package/agents/omd-ux-writer.md +1 -1
- package/data/architecture-proposals/2026-05-13-thin-install-fresh-fetch.md +189 -0
- package/data/reference-audits/2026-05-13-kr10.md +132 -0
- package/data/reference-fingerprints.json +626 -3
- package/data/reference-tags.md +15 -1
- package/package.json +2 -2
- package/skills/omd-apply/SKILL.md +1 -1
- package/skills/omd-harness/SKILL.md +3 -3
- package/skills/omd-init/SKILL.md +2 -2
- package/web/AGENTS.md +5 -0
- package/web/references/29cm/DESIGN.md +445 -0
- package/web/references/ably/DESIGN.md +582 -0
- package/{references → web/references}/airbnb/DESIGN.md +158 -19
- package/web/references/airtable/DESIGN.md +241 -0
- package/{references → web/references}/apple/DESIGN.md +131 -76
- package/web/references/baemin/DESIGN.md +470 -0
- package/web/references/banksalad/DESIGN.md +606 -0
- package/{references → web/references}/bmw/DESIGN.md +138 -9
- package/{references → web/references}/cal/DESIGN.md +173 -17
- package/{references → web/references}/claude/DESIGN.md +11 -1
- package/{references → web/references}/clay/DESIGN.md +75 -0
- package/{references → web/references}/clickhouse/DESIGN.md +74 -0
- package/{references → web/references}/cohere/DESIGN.md +75 -0
- package/web/references/coinbase/DESIGN.md +205 -0
- package/{references → web/references}/composio/DESIGN.md +74 -0
- package/web/references/coupang/DESIGN.md +487 -0
- package/{references → web/references}/cursor/DESIGN.md +74 -0
- package/web/references/dcard/DESIGN.md +567 -0
- package/{references → web/references}/elevenlabs/DESIGN.md +91 -0
- package/{references → web/references}/expo/DESIGN.md +72 -0
- package/{references → web/references}/ferrari/DESIGN.md +72 -0
- package/{references → web/references}/figma/DESIGN.md +124 -48
- package/{references → web/references}/framer/DESIGN.md +143 -16
- package/web/references/freee/DESIGN.md +558 -0
- package/web/references/gangnamunni/DESIGN.md +605 -0
- package/{references → web/references}/hashicorp/DESIGN.md +72 -0
- package/{references → web/references}/ibm/DESIGN.md +68 -0
- package/{references → web/references}/intercom/DESIGN.md +73 -0
- package/web/references/kakao/DESIGN.md +490 -0
- package/web/references/kakaobank/DESIGN.md +533 -0
- package/web/references/kakaopay/DESIGN.md +529 -0
- package/web/references/karrot/DESIGN.md +431 -0
- package/web/references/kraken/DESIGN.md +219 -0
- package/web/references/krds/DESIGN.md +982 -0
- package/web/references/kurly/DESIGN.md +574 -0
- package/{references → web/references}/lamborghini/DESIGN.md +74 -0
- package/{references → web/references}/line/DESIGN.md +84 -43
- package/{references → web/references}/linear.app/DESIGN.md +8 -1
- package/{references → web/references}/lovable/DESIGN.md +73 -0
- package/web/references/mercari/DESIGN.md +464 -0
- package/{references → web/references}/minimax/DESIGN.md +72 -0
- package/{references → web/references}/mintlify/DESIGN.md +72 -0
- package/web/references/miro/DESIGN.md +252 -0
- package/{references → web/references}/mistral.ai/DESIGN.md +72 -0
- package/{references → web/references}/mongodb/DESIGN.md +72 -0
- package/web/references/musinsa/DESIGN.md +536 -0
- package/web/references/naver/DESIGN.md +518 -0
- package/{references → web/references}/notion/DESIGN.md +9 -1
- package/web/references/nvidia/DESIGN.md +491 -0
- package/web/references/ohouse/DESIGN.md +570 -0
- package/{references → web/references}/ollama/DESIGN.md +72 -0
- package/{references → web/references}/opencode.ai/DESIGN.md +73 -0
- package/web/references/pinkoi/DESIGN.md +575 -0
- package/{references → web/references}/pinterest/DESIGN.md +73 -0
- package/{references → web/references}/posthog/DESIGN.md +172 -18
- package/web/references/qanda/DESIGN.md +459 -0
- package/{references → web/references}/raycast/DESIGN.md +169 -34
- package/web/references/remember/DESIGN.md +445 -0
- package/{references → web/references}/renault/DESIGN.md +72 -0
- package/{references → web/references}/replicate/DESIGN.md +73 -0
- package/{references → web/references}/resend/DESIGN.md +73 -0
- package/{references → web/references}/revolut/DESIGN.md +74 -0
- package/web/references/ridi/DESIGN.md +517 -0
- package/{references → web/references}/runwayml/DESIGN.md +152 -24
- package/{references → web/references}/sanity/DESIGN.md +72 -0
- package/{references → web/references}/sentry/DESIGN.md +73 -0
- package/web/references/socar/DESIGN.md +370 -0
- package/web/references/spacex/DESIGN.md +379 -0
- package/web/references/spotify/DESIGN.md +426 -0
- package/{references → web/references}/stripe/DESIGN.md +44 -1
- package/{references → web/references}/supabase/DESIGN.md +73 -0
- package/{references → web/references}/superhuman/DESIGN.md +159 -17
- package/{references → web/references}/tesla/DESIGN.md +170 -0
- package/{references → web/references}/together.ai/DESIGN.md +73 -0
- package/{references → web/references}/toss/DESIGN.md +304 -50
- package/{references → web/references}/uber/DESIGN.md +73 -0
- package/{references → web/references}/vercel/DESIGN.md +9 -1
- package/{references → web/references}/voltagent/DESIGN.md +73 -0
- package/web/references/wanted/DESIGN.md +515 -0
- package/{references → web/references}/warp/DESIGN.md +142 -15
- package/web/references/webflow/DESIGN.md +253 -0
- package/{references → web/references}/wise/DESIGN.md +84 -0
- package/{references → web/references}/x.ai/DESIGN.md +85 -0
- package/web/references/yanolja/DESIGN.md +448 -0
- package/web/references/yeogiotte/DESIGN.md +424 -0
- package/{references → web/references}/zapier/DESIGN.md +85 -0
- package/web/references/zigbang/DESIGN.md +457 -0
- package/web/references/zigzag/DESIGN.md +618 -0
- package/references/airtable/DESIGN.md +0 -107
- package/references/baemin/DESIGN.md +0 -260
- package/references/coinbase/DESIGN.md +0 -129
- package/references/dcard/DESIGN.md +0 -302
- package/references/freee/DESIGN.md +0 -308
- package/references/kakao/DESIGN.md +0 -261
- package/references/karrot/DESIGN.md +0 -252
- package/references/kraken/DESIGN.md +0 -146
- package/references/mercari/DESIGN.md +0 -294
- package/references/miro/DESIGN.md +0 -108
- package/references/nvidia/DESIGN.md +0 -308
- package/references/pinkoi/DESIGN.md +0 -309
- package/references/spacex/DESIGN.md +0 -205
- package/references/spotify/DESIGN.md +0 -246
- package/references/webflow/DESIGN.md +0 -109
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{
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"schema_version": 1,
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"generated_at": "2026-
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"generated_at": "2026-05-13T00:00:00Z",
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"generator": "oh-my-design parallel agent extraction (Claude Code Agent tool, no API key)",
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"count":
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"count": 88,
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"items": [
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"id": "airbnb",
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"has_personas": false,
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"category_raw": "developer-tools"
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{
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"id": "coupang",
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"primary_color_hex": "#E94B22",
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"category": "E-commerce",
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"visual_theme": "Hyper-efficient Korean discount warehouse: clean white canvas, near-black text, and the warm rocket-exhaust Coupang Red carrying CTAs, price emphasis, and the 로켓배송 badge. Information-dense product grids fit 4-5 cards per row with sharp 0-4px corners and tabular price stacks.",
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"voice_fingerprint": {
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"register": "minimal-utility",
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"sentence_length": "short",
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"metaphor_density": "none",
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"vocabulary_register": "korean-dominant"
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"tone_keywords": [
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"direct",
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"transactional",
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"deal-driven",
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"results-first",
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"utility",
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"dense"
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],
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"antipatterns": [
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"불편을 드려 죄송합니다",
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"데이터가 없습니다",
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"오류가 발생했습니다",
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"놀라운",
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"혁신적인",
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"amazing deals"
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],
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"signature_motion": "Add-to-cart fly performs a brief 8% scaled translate of the thumbnail toward the cart icon with a +1 badge increment — confirms without blocking.",
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"has_personas": true,
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"category_raw": "e-commerce mass market"
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},
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"id": "cursor",
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"primary_color_hex": "#26251e",
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"has_personas": false,
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"category_raw": "messaging / consumer super-app"
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{
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"id": "kakaobank",
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"primary_color_hex": "#FFE300",
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"category": "Fintech",
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"visual_theme": "Banking-formal restraint with character flavoring: near-monochrome white canvas with KakaoBank Yellow reserved for the symbol, app icon, debit card faces, and primary CTAs. The corporate site is almost black on white; yellow earns its space only where trust is already established.",
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"voice_fingerprint": {
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"register": "minimal-utility",
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"sentence_length": "short",
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"metaphor_density": "none",
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"vocabulary_register": "korean-dominant"
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},
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"tone_keywords": [
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"friendly",
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"plain-spoken",
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"warm",
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"formal-when-needed",
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"personal",
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"trustworthy"
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],
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"antipatterns": [
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"불편을 드려 죄송합니다",
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"데이터가 없습니다",
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"오류가 발생했습니다",
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"혁신적인",
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"업계 최초",
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"사기 주의!"
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],
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"signature_motion": "Transfer-success check icon scales 0.6 → 1.0 with a controlled spring — the brand's '끝났어요' signature, the one licensed overshoot.",
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"has_personas": true,
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"category_raw": "internet-only bank"
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"has_personas": false,
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"category_raw": "fintech / crypto exchange"
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"id": "krds",
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"primary_color_hex": "#256EF4",
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"category": "Government",
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"visual_theme": "Public service utility, not marketing brand: pure white canvas with near-black body text and Government Blue functioning as the singular action color — never decoration. Thin gray borders and 8px corners carry separation; visual weight is consistently subdued and accessibility (KWCAG 2.1 AA) is enforced at the token layer.",
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"voice_fingerprint": {
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"register": "civic-formal",
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"sentence_length": "short",
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"metaphor_density": "none",
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"vocabulary_register": "korean-dominant"
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"tone_keywords": [
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"antipatterns": [
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"고객님께서는 ~해 주시기 바랍니다"
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"signature_motion": "Menu/dropdown opens with a 400ms ease-in-out opacity + translateY(-4px → 0) — no spring, no overshoot, all transitions resolve under 400ms.",
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"has_personas": true,
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"category_raw": "government / public service design system"
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"id": "kurly",
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"primary_color_hex": "#5F0080",
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"category": "E-commerce",
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"visual_theme": "Curator's grocer: a quiet white-and-cream gallery wall where the only saturated thing is one deep editorial Kurly Purple. Photography-forward product grids on cream/white with restrained chrome and a single premium aubergine repeated just often enough that the eye learns to associate it with 'Kurly promised this.'",
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"voice_fingerprint": {
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"register": "editorial-warm",
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"sentence_length": "short",
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"metaphor_density": "sparse",
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"vocabulary_register": "korean-dominant"
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"tone_keywords": [
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"antipatterns": [
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"signature_motion": "Product card hover-lift raises shadow without any scale change — restraint over carnival, photography stays the same size.",
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"has_personas": true,
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"category_raw": "premium grocery / dawn delivery"
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"id": "musinsa",
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"primary_color_hex": "#000000",
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"category": "E-commerce",
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"visual_theme": "Editorial street-fashion magazine cut to grid: monochrome black-and-white discipline on pure white with a single saturated sale red used scarcely, hairline #eeeeee borders, and dense 13-14px Pretendard type with tight negative tracking. Photographs are the only thing on screen permitted to carry color.",
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"voice_fingerprint": {
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"register": "editorial-warm",
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"sentence_length": "short",
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"vocabulary_register": "mixed"
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"tone_keywords": [
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"antipatterns": [
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"최저가 보장!!!",
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"signature_motion": "Product card tap dims image to 92% opacity on press without scaling — preserving the magazine print metaphor.",
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"has_personas": true,
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"category_raw": "fashion e-commerce"
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"id": "naver",
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"primary_color_hex": "#03C75A",
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"category": "Consumer",
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"visual_theme": "Korean newsstand at 7am: dense, utilitarian, search-first portal on pure white with achromatic gray text and a single decisive Naver Green accent — the iconic 녹색창 search-bar frame. Information-dense over the fold with native Korean fonts and the green reserved as brand mark, search frame, and primary CTA.",
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"voice_fingerprint": {
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"register": "minimal-utility",
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"sentence_length": "short",
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"metaphor_density": "none",
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"vocabulary_register": "korean-dominant"
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"tone_keywords": [
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"factual",
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|
987
|
+
"clinical",
|
|
988
|
+
"utility"
|
|
989
|
+
],
|
|
990
|
+
"antipatterns": [
|
|
991
|
+
"오류가 발생했습니다",
|
|
992
|
+
"잠시만 기다려 주세요",
|
|
993
|
+
"죄송합니다만",
|
|
994
|
+
"혁신적인",
|
|
995
|
+
"최고의"
|
|
996
|
+
],
|
|
997
|
+
"signature_motion": "Search autocomplete reveals suggestions below the input as a flat 150ms fade — invisible motion, never noticed by the user.",
|
|
998
|
+
"has_personas": true,
|
|
999
|
+
"category_raw": "portal / search"
|
|
1000
|
+
},
|
|
819
1001
|
{
|
|
820
1002
|
"id": "notion",
|
|
821
1003
|
"primary_color_hex": "#0075de",
|
|
@@ -865,6 +1047,37 @@
|
|
|
865
1047
|
"has_personas": false,
|
|
866
1048
|
"category_raw": "enterprise hardware"
|
|
867
1049
|
},
|
|
1050
|
+
{
|
|
1051
|
+
"id": "ohouse",
|
|
1052
|
+
"primary_color_hex": "#35C5F0",
|
|
1053
|
+
"category": "Consumer",
|
|
1054
|
+
"visual_theme": "Photo-album-meets-shopping-cart: warm-neutral canvas (white, off-white, soft fill) with a single clean Ohouse Blue accent — the open-window blue of a sunlit room. Two co-equal card archetypes (UGC photo card and product card) anchor every surface so real Korean homes carry the brand and chrome recedes.",
|
|
1055
|
+
"voice_fingerprint": {
|
|
1056
|
+
"register": "editorial-warm",
|
|
1057
|
+
"sentence_length": "short",
|
|
1058
|
+
"metaphor_density": "sparse",
|
|
1059
|
+
"vocabulary_register": "korean-dominant"
|
|
1060
|
+
},
|
|
1061
|
+
"tone_keywords": [
|
|
1062
|
+
"warm",
|
|
1063
|
+
"observational",
|
|
1064
|
+
"sensory",
|
|
1065
|
+
"spatial",
|
|
1066
|
+
"aspirational",
|
|
1067
|
+
"calm"
|
|
1068
|
+
],
|
|
1069
|
+
"antipatterns": [
|
|
1070
|
+
"불편을 드려 죄송합니다",
|
|
1071
|
+
"데이터가 없습니다",
|
|
1072
|
+
"혁신적인",
|
|
1073
|
+
"프리미엄",
|
|
1074
|
+
"revolutionary",
|
|
1075
|
+
"premium lifestyle solution"
|
|
1076
|
+
],
|
|
1077
|
+
"signature_motion": "Bookmark save flashes #E8F7FD behind the icon while it fills to Ohouse Blue solid — a quiet confirmation, not a celebration.",
|
|
1078
|
+
"has_personas": true,
|
|
1079
|
+
"category_raw": "interior content-to-commerce"
|
|
1080
|
+
},
|
|
868
1081
|
{
|
|
869
1082
|
"id": "ollama",
|
|
870
1083
|
"primary_color_hex": "#000000",
|
|
@@ -970,6 +1183,37 @@
|
|
|
970
1183
|
"has_personas": false,
|
|
971
1184
|
"category_raw": "technical"
|
|
972
1185
|
},
|
|
1186
|
+
{
|
|
1187
|
+
"id": "qanda",
|
|
1188
|
+
"primary_color_hex": "#FF5500",
|
|
1189
|
+
"category": "Consumer",
|
|
1190
|
+
"visual_theme": "Clean study desk lit by a single warm lamp: near-white canvas with charcoal text and a saturated QANDA Orange used as the energy mark — the highlighter pen on a math worksheet. Mobile-first edutech minimalism with the camera/image-upload affordance centered on every question surface.",
|
|
1191
|
+
"voice_fingerprint": {
|
|
1192
|
+
"register": "editorial-warm",
|
|
1193
|
+
"sentence_length": "short",
|
|
1194
|
+
"metaphor_density": "sparse",
|
|
1195
|
+
"vocabulary_register": "mixed"
|
|
1196
|
+
},
|
|
1197
|
+
"tone_keywords": [
|
|
1198
|
+
"warm",
|
|
1199
|
+
"encouraging",
|
|
1200
|
+
"low-pressure",
|
|
1201
|
+
"calm",
|
|
1202
|
+
"reassuring",
|
|
1203
|
+
"tutor-like"
|
|
1204
|
+
],
|
|
1205
|
+
"antipatterns": [
|
|
1206
|
+
"오류가 발생했습니다",
|
|
1207
|
+
"데이터가 없습니다",
|
|
1208
|
+
"혁신적인",
|
|
1209
|
+
"세계 최초",
|
|
1210
|
+
"Unlock premium features",
|
|
1211
|
+
"next-generation AI"
|
|
1212
|
+
],
|
|
1213
|
+
"signature_motion": "Step-by-step solution reveal fades each numbered step in with an 8px upward translate at 80ms intervals, ending with a soft green checkmark scale-spring.",
|
|
1214
|
+
"has_personas": true,
|
|
1215
|
+
"category_raw": "edutech / AI math solver"
|
|
1216
|
+
},
|
|
973
1217
|
{
|
|
974
1218
|
"id": "raycast",
|
|
975
1219
|
"primary_color_hex": "#FF6363",
|
|
@@ -1072,6 +1316,37 @@
|
|
|
1072
1316
|
"has_personas": false,
|
|
1073
1317
|
"category_raw": "enterprise"
|
|
1074
1318
|
},
|
|
1319
|
+
{
|
|
1320
|
+
"id": "ridi",
|
|
1321
|
+
"primary_color_hex": "#3D3D3D",
|
|
1322
|
+
"category": "Consumer",
|
|
1323
|
+
"visual_theme": "Long-form reading room dressed as a storefront: near-pure white canvas with a deep charcoal foreground and no saturated brand color — the iconic BookCard with multi-layer soft shadows is the brand. Two-typeface system (Pretendard Std for chrome, proprietary RIDIBatang for reading) and editorial near-monochrome restraint.",
|
|
1324
|
+
"voice_fingerprint": {
|
|
1325
|
+
"register": "editorial-warm",
|
|
1326
|
+
"sentence_length": "medium",
|
|
1327
|
+
"metaphor_density": "sparse",
|
|
1328
|
+
"vocabulary_register": "korean-dominant"
|
|
1329
|
+
},
|
|
1330
|
+
"tone_keywords": [
|
|
1331
|
+
"calm",
|
|
1332
|
+
"literate",
|
|
1333
|
+
"editorial",
|
|
1334
|
+
"low-pressure",
|
|
1335
|
+
"bookish",
|
|
1336
|
+
"respectful"
|
|
1337
|
+
],
|
|
1338
|
+
"antipatterns": [
|
|
1339
|
+
"데이터가 없습니다",
|
|
1340
|
+
"오류가 발생했습니다",
|
|
1341
|
+
"놀라운",
|
|
1342
|
+
"최고의",
|
|
1343
|
+
"amazing",
|
|
1344
|
+
"Oops! Something went wrong"
|
|
1345
|
+
],
|
|
1346
|
+
"signature_motion": "BookCard hover-lift translates y:-2px and escalates a two-layer shadow from soft to standard — covers float on paper, not glass.",
|
|
1347
|
+
"has_personas": true,
|
|
1348
|
+
"category_raw": "e-book / web novel"
|
|
1349
|
+
},
|
|
1075
1350
|
{
|
|
1076
1351
|
"id": "runwayml",
|
|
1077
1352
|
"primary_color_hex": "#000000",
|
|
@@ -1470,6 +1745,65 @@
|
|
|
1470
1745
|
"has_personas": false,
|
|
1471
1746
|
"category_raw": "ai-platform"
|
|
1472
1747
|
},
|
|
1748
|
+
{
|
|
1749
|
+
"id": "yanolja",
|
|
1750
|
+
"primary_color_hex": "#F54B1E",
|
|
1751
|
+
"category": "Travel",
|
|
1752
|
+
"visual_theme": "Korean weekend getaway: clean white canvas with warm near-black headings and the unmistakable Yanolja Orange — a coral-red-orange sunset hue calibrated to feel like a vacation poster. Image-dominant lodging cards with prominent discount percentages, 8px standard radius, and a discount-first information hierarchy.",
|
|
1753
|
+
"voice_fingerprint": {
|
|
1754
|
+
"register": "playful-irreverent",
|
|
1755
|
+
"sentence_length": "short",
|
|
1756
|
+
"metaphor_density": "sparse",
|
|
1757
|
+
"vocabulary_register": "korean-dominant"
|
|
1758
|
+
},
|
|
1759
|
+
"tone_keywords": [
|
|
1760
|
+
"friendly",
|
|
1761
|
+
"casual",
|
|
1762
|
+
"energetic",
|
|
1763
|
+
"playful",
|
|
1764
|
+
"conversational",
|
|
1765
|
+
"leisure"
|
|
1766
|
+
],
|
|
1767
|
+
"antipatterns": [
|
|
1768
|
+
"불편을 드려 죄송합니다",
|
|
1769
|
+
"오류가 발생했습니다",
|
|
1770
|
+
"데이터가 없습니다",
|
|
1771
|
+
"혁신적인 여행",
|
|
1772
|
+
"차별화된 서비스",
|
|
1773
|
+
"-습니다 in consumer copy"
|
|
1774
|
+
],
|
|
1775
|
+
"signature_motion": "Discount-badge first-paint scales 0.85 → 1.0 with a soft spring so the coral percentage reads before the price.",
|
|
1776
|
+
"has_personas": true,
|
|
1777
|
+
"category_raw": "travel / lodging super-app"
|
|
1778
|
+
},
|
|
1779
|
+
{
|
|
1780
|
+
"id": "yeogiotte",
|
|
1781
|
+
"primary_color_hex": "#1D8BFF",
|
|
1782
|
+
"category": "Travel",
|
|
1783
|
+
"visual_theme": "Hospitality-grade Korean lodging booking surface: clean white canvas with a single confident Yeogiotte Blue accent and photography-as-brand listing cards. Cleaner and quieter than competing super-apps, with three-tier radii (8px buttons / 12px cards / 100px filter pills) and badge-driven promo grammar.",
|
|
1784
|
+
"voice_fingerprint": {
|
|
1785
|
+
"register": "minimal-utility",
|
|
1786
|
+
"sentence_length": "short",
|
|
1787
|
+
"metaphor_density": "none",
|
|
1788
|
+
"vocabulary_register": "korean-dominant"
|
|
1789
|
+
},
|
|
1790
|
+
"tone_keywords": [
|
|
1791
|
+
"plain",
|
|
1792
|
+
"polite",
|
|
1793
|
+
"hospitable",
|
|
1794
|
+
"confident",
|
|
1795
|
+
"factual"
|
|
1796
|
+
],
|
|
1797
|
+
"antipatterns": [
|
|
1798
|
+
"불편을 드려 죄송합니다",
|
|
1799
|
+
"데이터가 없습니다",
|
|
1800
|
+
"오류가 발생했습니다",
|
|
1801
|
+
"stacked promo badges"
|
|
1802
|
+
],
|
|
1803
|
+
"signature_motion": "Filter-chip selection fills #1D8BFF with no geometry change over motion-fast/ease-standard — fast and committed, never bouncy.",
|
|
1804
|
+
"has_personas": true,
|
|
1805
|
+
"category_raw": "travel / lodging booking"
|
|
1806
|
+
},
|
|
1473
1807
|
{
|
|
1474
1808
|
"id": "zapier",
|
|
1475
1809
|
"primary_color_hex": "#ff4f00",
|
|
@@ -1490,6 +1824,295 @@
|
|
|
1490
1824
|
"signature_motion": "Inset orange underline marks active tabs; sand underline previews hover.",
|
|
1491
1825
|
"has_personas": false,
|
|
1492
1826
|
"category_raw": "saas-tool"
|
|
1827
|
+
},
|
|
1828
|
+
{
|
|
1829
|
+
"id": "29cm",
|
|
1830
|
+
"primary_color_hex": "#000000",
|
|
1831
|
+
"category": "Commerce",
|
|
1832
|
+
"visual_theme": "Editorial select-shop magazine on pure white with pure black ink — photography first, oversized margins, Pretendard-only typography, no shadows, no brand color beyond black-on-white.",
|
|
1833
|
+
"voice_fingerprint": {
|
|
1834
|
+
"register": "editorial-curatorial",
|
|
1835
|
+
"sentence_length": "medium",
|
|
1836
|
+
"metaphor_density": "moderate",
|
|
1837
|
+
"vocabulary_register": "korean-dominant"
|
|
1838
|
+
},
|
|
1839
|
+
"tone_keywords": [
|
|
1840
|
+
"editorial",
|
|
1841
|
+
"curated",
|
|
1842
|
+
"calm",
|
|
1843
|
+
"considered",
|
|
1844
|
+
"magazine",
|
|
1845
|
+
"offbeat"
|
|
1846
|
+
],
|
|
1847
|
+
"antipatterns": [
|
|
1848
|
+
"No 최저가/초특가 or 오늘만 urgency",
|
|
1849
|
+
"No English SHOP NOW exclamations",
|
|
1850
|
+
"No corporate ~합니다 ending on consumer voice"
|
|
1851
|
+
],
|
|
1852
|
+
"signature_motion": "Color inversion on inverted CTA hover — #000000 ↔ #ffffff with 2px radius, no scale, no shadow.",
|
|
1853
|
+
"has_personas": true,
|
|
1854
|
+
"category_raw": "Commerce / Editorial Select-Shop"
|
|
1855
|
+
},
|
|
1856
|
+
{
|
|
1857
|
+
"id": "ably",
|
|
1858
|
+
"primary_color_hex": "#FA2E5F",
|
|
1859
|
+
"category": "Commerce",
|
|
1860
|
+
"visual_theme": "MZ-coded mobile-first style commerce on white canvas — vibrant pink-coral reserved for commercial pressure (CTA, sale, urgency) while neutrals carry the photography-dense 4-up grid.",
|
|
1861
|
+
"voice_fingerprint": {
|
|
1862
|
+
"register": "informal-stylist-friend",
|
|
1863
|
+
"sentence_length": "short",
|
|
1864
|
+
"metaphor_density": "sparse",
|
|
1865
|
+
"vocabulary_register": "korean-dominant"
|
|
1866
|
+
},
|
|
1867
|
+
"tone_keywords": [
|
|
1868
|
+
"fast",
|
|
1869
|
+
"friendly",
|
|
1870
|
+
"MZ-informal",
|
|
1871
|
+
"image-dense",
|
|
1872
|
+
"personalized",
|
|
1873
|
+
"playful"
|
|
1874
|
+
],
|
|
1875
|
+
"antipatterns": [
|
|
1876
|
+
"No 오류가 발생했습니다 vague errors",
|
|
1877
|
+
"No formal ~합니다/~십시오 on commerce surfaces",
|
|
1878
|
+
"No 약 ~원 price approximations"
|
|
1879
|
+
],
|
|
1880
|
+
"signature_motion": "Heart/찜 tap: outline to filled pink with brief scale pulse on the bottom-pinned 구매하기 bar.",
|
|
1881
|
+
"has_personas": true,
|
|
1882
|
+
"category_raw": "Commerce / MZ Style Commerce"
|
|
1883
|
+
},
|
|
1884
|
+
{
|
|
1885
|
+
"id": "banksalad",
|
|
1886
|
+
"primary_color_hex": "#04c584",
|
|
1887
|
+
"category": "Fintech",
|
|
1888
|
+
"visual_theme": "Trustworthy financial advisor on white with warm near-black text and saturated salad-green for all interaction — 2px radius dominance, dense data tables, Pretendard 700 numerals as headings.",
|
|
1889
|
+
"voice_fingerprint": {
|
|
1890
|
+
"register": "calm-advisor",
|
|
1891
|
+
"sentence_length": "medium",
|
|
1892
|
+
"metaphor_density": "sparse",
|
|
1893
|
+
"vocabulary_register": "korean-dominant"
|
|
1894
|
+
},
|
|
1895
|
+
"tone_keywords": [
|
|
1896
|
+
"factual",
|
|
1897
|
+
"advisor",
|
|
1898
|
+
"calm",
|
|
1899
|
+
"data-driven",
|
|
1900
|
+
"explanatory",
|
|
1901
|
+
"precise"
|
|
1902
|
+
],
|
|
1903
|
+
"antipatterns": [
|
|
1904
|
+
"No 약 ~원 approximations on money",
|
|
1905
|
+
"No 최고의/놀라운 superlatives",
|
|
1906
|
+
"No emoji on financial surfaces",
|
|
1907
|
+
"No 오류가 발생했습니다"
|
|
1908
|
+
],
|
|
1909
|
+
"signature_motion": "Brand green focus/hover lightens to #10df99 — interaction makes things lighter, never darker; subtle single-layer shadow.",
|
|
1910
|
+
"has_personas": true,
|
|
1911
|
+
"category_raw": "Fintech / Personal Finance Advisor"
|
|
1912
|
+
},
|
|
1913
|
+
{
|
|
1914
|
+
"id": "gangnamunni",
|
|
1915
|
+
"primary_color_hex": "#d54300",
|
|
1916
|
+
"category": "Healthcare",
|
|
1917
|
+
"visual_theme": "Warm medical platform on white with bluegray neutrals and a single saturated orange — hairlines over shadows, exact numerals on hospital and procedure cards, regulatory disclosure as part of trust.",
|
|
1918
|
+
"voice_fingerprint": {
|
|
1919
|
+
"register": "careful-clinician",
|
|
1920
|
+
"sentence_length": "medium",
|
|
1921
|
+
"metaphor_density": "sparse",
|
|
1922
|
+
"vocabulary_register": "korean-dominant"
|
|
1923
|
+
},
|
|
1924
|
+
"tone_keywords": [
|
|
1925
|
+
"informational",
|
|
1926
|
+
"reassuring",
|
|
1927
|
+
"factual",
|
|
1928
|
+
"transparent",
|
|
1929
|
+
"regulatory",
|
|
1930
|
+
"exact"
|
|
1931
|
+
],
|
|
1932
|
+
"antipatterns": [
|
|
1933
|
+
"No 예뻐지세요! or ✨💖 emoji on medical surfaces",
|
|
1934
|
+
"No 약 ~원 rounded pricing",
|
|
1935
|
+
"No 오류가 발생했습니다",
|
|
1936
|
+
"No consumer-beauty cartoon pinks"
|
|
1937
|
+
],
|
|
1938
|
+
"signature_motion": "Hospital card hover: 1px #d8dfe6 hairline darkens; orange accent appears only on the booking CTA, never on hover decoration.",
|
|
1939
|
+
"has_personas": true,
|
|
1940
|
+
"category_raw": "Healthcare / Cosmetic-Procedure Discovery"
|
|
1941
|
+
},
|
|
1942
|
+
{
|
|
1943
|
+
"id": "kakaopay",
|
|
1944
|
+
"primary_color_hex": "#FFEB00",
|
|
1945
|
+
"category": "Fintech",
|
|
1946
|
+
"visual_theme": "Warm friendly fintech that feels like a continuation of KakaoTalk — Noto Sans KR on near-white canvas, rounded geometry as brand commitment, Kakao yellow as ecosystem anchor (not default CTA), 3:1 contrast minimum enforced.",
|
|
1947
|
+
"voice_fingerprint": {
|
|
1948
|
+
"register": "polite-conversational",
|
|
1949
|
+
"sentence_length": "short",
|
|
1950
|
+
"metaphor_density": "sparse",
|
|
1951
|
+
"vocabulary_register": "korean-dominant"
|
|
1952
|
+
},
|
|
1953
|
+
"tone_keywords": [
|
|
1954
|
+
"warm",
|
|
1955
|
+
"conversational",
|
|
1956
|
+
"approachable",
|
|
1957
|
+
"inclusive",
|
|
1958
|
+
"rounded",
|
|
1959
|
+
"polite-casual"
|
|
1960
|
+
],
|
|
1961
|
+
"antipatterns": [
|
|
1962
|
+
"No 고객님께서는/~하시기 바랍니다 institutional Korean",
|
|
1963
|
+
"No 약 ~원 on money",
|
|
1964
|
+
"No 오류가 발생했습니다",
|
|
1965
|
+
"No sharp/aggressive geometry"
|
|
1966
|
+
],
|
|
1967
|
+
"signature_motion": "Rounded button press: subtle radius-preserving scale-down (0.98) with quiet single-layer shadow at ≤0.08 opacity.",
|
|
1968
|
+
"has_personas": true,
|
|
1969
|
+
"category_raw": "Fintech / Ecosystem Payments"
|
|
1970
|
+
},
|
|
1971
|
+
{
|
|
1972
|
+
"id": "remember",
|
|
1973
|
+
"primary_color_hex": "#000000",
|
|
1974
|
+
"category": "HR",
|
|
1975
|
+
"visual_theme": "Business-card-database-grown-up — near-white surfaces with off-black #222222 body, black as the primary CTA color (B2B professional gravity), signup orange #FF5414 reserved for conversion punches only.",
|
|
1976
|
+
"voice_fingerprint": {
|
|
1977
|
+
"register": "senior-colleague",
|
|
1978
|
+
"sentence_length": "short",
|
|
1979
|
+
"metaphor_density": "sparse",
|
|
1980
|
+
"vocabulary_register": "korean-dominant"
|
|
1981
|
+
},
|
|
1982
|
+
"tone_keywords": [
|
|
1983
|
+
"calm",
|
|
1984
|
+
"concrete",
|
|
1985
|
+
"professional",
|
|
1986
|
+
"B2B",
|
|
1987
|
+
"trusted",
|
|
1988
|
+
"restrained"
|
|
1989
|
+
],
|
|
1990
|
+
"antipatterns": [
|
|
1991
|
+
"No 불편을 드려 죄송합니다",
|
|
1992
|
+
"No emoji in scout/recruiter messages",
|
|
1993
|
+
"No 약 ~원 on salary numbers",
|
|
1994
|
+
"No mascots or illustration on product surfaces"
|
|
1995
|
+
],
|
|
1996
|
+
"signature_motion": "Black CTA hover: subtle 1px lift via shadow; orange #FF5414 only appears once per surface at conversion moments.",
|
|
1997
|
+
"has_personas": true,
|
|
1998
|
+
"category_raw": "HR / Business Network + Career Marketplace"
|
|
1999
|
+
},
|
|
2000
|
+
{
|
|
2001
|
+
"id": "socar",
|
|
2002
|
+
"primary_color_hex": "#1d4ed8",
|
|
2003
|
+
"category": "Mobility",
|
|
2004
|
+
"visual_theme": "Calm achromatic car-sharing chrome on pure white with cool-grey #354153 body type — SOCAR Blue reserved for the Space Frame symbol and primary booking CTA, 12/14/16px radius ladder, single-layer soft shadows.",
|
|
2005
|
+
"voice_fingerprint": {
|
|
2006
|
+
"register": "calm-service",
|
|
2007
|
+
"sentence_length": "short",
|
|
2008
|
+
"metaphor_density": "sparse",
|
|
2009
|
+
"vocabulary_register": "korean-dominant"
|
|
2010
|
+
},
|
|
2011
|
+
"tone_keywords": [
|
|
2012
|
+
"calm",
|
|
2013
|
+
"service-confirming",
|
|
2014
|
+
"achromatic",
|
|
2015
|
+
"declarative",
|
|
2016
|
+
"frictionless",
|
|
2017
|
+
"grounded"
|
|
2018
|
+
],
|
|
2019
|
+
"antipatterns": [
|
|
2020
|
+
"No Revolutionary/Game-changer marketing",
|
|
2021
|
+
"No 새로운 경험을 시작하세요 decoration without action",
|
|
2022
|
+
"No emoji on transactional booking/payment surfaces",
|
|
2023
|
+
"No 오류가 발생했습니다"
|
|
2024
|
+
],
|
|
2025
|
+
"signature_motion": "Booking CTA hover: SOCAR Blue darkens one step; card lift uses single rgba(0,0,0,0.1) 0 4px 8px shadow, never chromatic stacks.",
|
|
2026
|
+
"has_personas": true,
|
|
2027
|
+
"category_raw": "Mobility / Car-Sharing (SOCAR Blue approximation — exact hex unpublished)"
|
|
2028
|
+
},
|
|
2029
|
+
{
|
|
2030
|
+
"id": "wanted",
|
|
2031
|
+
"primary_color_hex": "#0066FF",
|
|
2032
|
+
"category": "HR",
|
|
2033
|
+
"visual_theme": "Career marketplace as growth mentor — single decisive cobalt #0066FF for interaction only on a warm-white canvas, custom Wanted Sans + Pretendard, 12px-radius JobCard with salary + 합격보상금 visible by structural rule.",
|
|
2034
|
+
"voice_fingerprint": {
|
|
2035
|
+
"register": "career-mentor",
|
|
2036
|
+
"sentence_length": "medium",
|
|
2037
|
+
"metaphor_density": "sparse",
|
|
2038
|
+
"vocabulary_register": "korean-dominant"
|
|
2039
|
+
},
|
|
2040
|
+
"tone_keywords": [
|
|
2041
|
+
"confident",
|
|
2042
|
+
"growth-oriented",
|
|
2043
|
+
"respectful",
|
|
2044
|
+
"factual",
|
|
2045
|
+
"gentle-yet-clear",
|
|
2046
|
+
"precise"
|
|
2047
|
+
],
|
|
2048
|
+
"antipatterns": [
|
|
2049
|
+
"No 대박 채용/핫한 회사/놓치지 마세요 urgency marketing",
|
|
2050
|
+
"No 약 X만원 salary hedging",
|
|
2051
|
+
"No 오류가 발생했습니다",
|
|
2052
|
+
"No competitive/negotiable in lieu of a range"
|
|
2053
|
+
],
|
|
2054
|
+
"signature_motion": "JobCard hover: 12px-radius lift with bookmark icon outline→filled transition; brand blue used only on interactive states.",
|
|
2055
|
+
"has_personas": true,
|
|
2056
|
+
"category_raw": "HR / Career Marketplace"
|
|
2057
|
+
},
|
|
2058
|
+
{
|
|
2059
|
+
"id": "zigbang",
|
|
2060
|
+
"primary_color_hex": "#0066ff",
|
|
2061
|
+
"category": "Real Estate",
|
|
2062
|
+
"visual_theme": "Near-monochrome real-estate map tool — near-black #171719 type at weight 400, functional blue #0066ff for action only, brand orange reserved for wordmark, disabled-by-transparency neutrals so the map carries the surface.",
|
|
2063
|
+
"voice_fingerprint": {
|
|
2064
|
+
"register": "regional-analyst",
|
|
2065
|
+
"sentence_length": "short",
|
|
2066
|
+
"metaphor_density": "sparse",
|
|
2067
|
+
"vocabulary_register": "korean-dominant"
|
|
2068
|
+
},
|
|
2069
|
+
"tone_keywords": [
|
|
2070
|
+
"trustworthy",
|
|
2071
|
+
"data-rich",
|
|
2072
|
+
"neutral",
|
|
2073
|
+
"evidence-based",
|
|
2074
|
+
"quiet",
|
|
2075
|
+
"vision-forward"
|
|
2076
|
+
],
|
|
2077
|
+
"antipatterns": [
|
|
2078
|
+
"No 지금 바로!/놓치지 마세요!/최저가 보장 urgency",
|
|
2079
|
+
"No exclamation marks on routine CTAs",
|
|
2080
|
+
"No stacked superlatives (최고의 프리미엄 매물)",
|
|
2081
|
+
"No 혁신적인 as UI dressing",
|
|
2082
|
+
"No orange on functional UI (brand-mark only)"
|
|
2083
|
+
],
|
|
2084
|
+
"signature_motion": "Map-floating chrome: 8/10px-radius chips fade to rgba(55,56,60,0.16) on disabled; bookmark toggle is 50% circular outline→filled.",
|
|
2085
|
+
"has_personas": true,
|
|
2086
|
+
"category_raw": "Real Estate / Map-First Proptech"
|
|
2087
|
+
},
|
|
2088
|
+
{
|
|
2089
|
+
"id": "zigzag",
|
|
2090
|
+
"primary_color_hex": "#fa6ee3",
|
|
2091
|
+
"category": "Commerce",
|
|
2092
|
+
"visual_theme": "Mobile-as-canvas fashion playground locked to 600px max-width even on desktop — off-white #f5f6f6 surface, ZIGZAG brand pink #fa6ee3 for wordmark + favorites, interactive pink #f55dd6 for CTAs, coral #fb4333 for alerts.",
|
|
2093
|
+
"voice_fingerprint": {
|
|
2094
|
+
"register": "stylish-friend",
|
|
2095
|
+
"sentence_length": "short",
|
|
2096
|
+
"metaphor_density": "moderate",
|
|
2097
|
+
"vocabulary_register": "korean-dominant"
|
|
2098
|
+
},
|
|
2099
|
+
"tone_keywords": [
|
|
2100
|
+
"energetic",
|
|
2101
|
+
"fashion-fluent",
|
|
2102
|
+
"memorable",
|
|
2103
|
+
"effortless",
|
|
2104
|
+
"inspiring",
|
|
2105
|
+
"contextual"
|
|
2106
|
+
],
|
|
2107
|
+
"antipatterns": [
|
|
2108
|
+
"No 불편을 드려 죄송합니다",
|
|
2109
|
+
"No 혁신적인/세상에 없던 ad clichés",
|
|
2110
|
+
"No 약 ~원 commerce price approximations",
|
|
2111
|
+
"No desktop multi-column reflow (mobile centred is the brand)"
|
|
2112
|
+
],
|
|
2113
|
+
"signature_motion": "찜 heart: outline → filled brand pink with brief pulse; primary CTA uses pink-400 fill, darkening to pink-450/550 on hover/press.",
|
|
2114
|
+
"has_personas": true,
|
|
2115
|
+
"category_raw": "Commerce / Women's Fashion Discovery"
|
|
1493
2116
|
}
|
|
1494
2117
|
]
|
|
1495
|
-
}
|
|
2118
|
+
}
|