newsjack 0.1.5

package/skills/meanest-editor/examples.md

@@ -0,0 +1,331 @@
+# Meanest Editor — Worked Examples
+
+Three real-format examples showing what the roast looks like in practice. Each has the bad draft, the Meanest Editor output, and the improved version.
+
+---
+
+## Example 1: The SaaS Press Release
+
+### The bad version
+
+> **ACME Analytics Announces Revolutionary AI-Powered Platform to Disrupt the Business Intelligence Industry**
+>
+> SAN FRANCISCO — ACME Analytics, an industry-leading provider of next-generation business intelligence solutions, today announced the launch of its game-changing AI-powered analytics platform. The innovative new product leverages cutting-edge machine learning technology to empower businesses of all sizes to make better data-driven decisions.
+>
+> "We are thrilled to announce this revolutionary product," said Jane Smith, CEO of ACME Analytics. "Our world-class team has been passionate about building a best-in-class solution that will truly disrupt the industry. We believe this is a paradigm shift in how businesses leverage data."
+>
+> The seamless, end-to-end platform offers robust features including holistic dashboards, scalable infrastructure, and turnkey deployment. Companies can now unlock actionable insights to move the needle on their most mission-critical KPIs.
+>
+> ACME Analytics is a fast-growing company backed by leading investors. For more information, please visit www.acmeanalytics.com.
+
+### The roast
+
+```
+🔪 Meanest Editor verdict
+
+Score: 2/10 — "start over"
+
+Top 3 offenses:
+1. "Revolutionary AI-Powered Platform to Disrupt the Business Intelligence
+   Industry" — Your headline contains three blacklisted clichés and zero
+   news. What does this product actually do that the 400 other "AI-powered
+   analytics platforms" don't?
+
+2. "We are thrilled to announce this revolutionary product" — This quote
+   could be from any CEO at any company launching any product since 2015.
+   It contains nothing a journalist would print. Jane Smith deserves
+   better words in her mouth.
+
+3. "Businesses of all sizes" — This means nobody in particular. If your
+   product is for everyone, it's for no one. Name the buyer. A CFO at
+   a 200-person SaaS company? A retail chain with 50 locations? Pick.
+
+Line-by-line:
+> "ACME Analytics, an industry-leading provider of next-generation business
+> intelligence solutions"
+Self-awarded superlatives in the first sentence. "Industry-leading" —
+according to whom? "Next-generation" — compared to what? Cut this entire
+clause. The company description belongs in the boilerplate, not the lede.
+
+> "today announced the launch of its game-changing AI-powered analytics
+> platform"
+"Game-changing" is doing no work. What game? How is it changed? The lede
+must say what this product does differently. Right now it says nothing.
+
+> "leverages cutting-edge machine learning technology to empower businesses
+> of all sizes to make better data-driven decisions"
+Four buzzwords in one sentence: leverages, cutting-edge, empower,
+data-driven. Strip them out and what's left? "Uses machine learning to help
+businesses make decisions." That's still vague. What kind of decisions?
+Based on what data? With what result?
+
+> "We are thrilled to announce this revolutionary product"
+The word "thrilled" is a neon sign that says "I had nothing real to say
+here." Same for "revolutionary." If the product is revolutionary, show me —
+don't announce it.
+
+> "Our world-class team has been passionate about building a best-in-class
+> solution"
+World-class, passionate, best-in-class — this is a buzzword hat trick.
+Not one of these words gives the journalist anything to write. What did the
+team actually build? How long did it take? What problem did they solve?
+
+> "seamless, end-to-end platform offers robust features including holistic
+> dashboards, scalable infrastructure, and turnkey deployment"
+I count five blacklisted terms in one sentence. "Holistic dashboards" is
+not a feature — it's a contradiction dressed as a noun phrase. What do the
+dashboards show? What makes deployment turnkey? Be specific or delete.
+
+> "unlock actionable insights to move the needle on their most
+> mission-critical KPIs"
+This sentence is a parody of itself. No journalist will print "unlock
+actionable insights." Tell me what a real customer did with the product.
+Revenue up 30%? Reduced reporting time from two weeks to two hours? Anything.
+
+> "ACME Analytics is a fast-growing company backed by leading investors."
+How fast? Growing from what? Backed by whom? This is the boilerplate —
+it should have founding year, headcount, HQ, and the investors' actual names.
+
+Suggested lede rewrite:
+ACME Analytics launched an analytics platform today that auto-generates
+financial forecasts from raw ERP data — a process that typically takes a
+team of analysts two weeks. Early customer Retail Co. cut its monthly
+reporting cycle from 14 days to 2 hours.
+
+What to do next:
+1. Find your best customer result — a specific number from a named
+   customer — and put it in the lede. That's your news.
+2. Rewrite Jane's quote as something she'd actually say in a bar after
+   work. "We built this because our old analytics stack made me want to
+   throw my laptop" is more quotable than "thrilled."
+3. Ctrl+F every word on the cliché blacklist and delete them. If the
+   sentence dies without the buzzword, the sentence had nothing to say.
+```
+
+### The improved version
+
+> **ACME Analytics Launches Forecast Engine That Cuts Monthly Reporting From 14 Days to 2 Hours**
+>
+> SAN FRANCISCO, Jan. 15, 2025 — ACME Analytics today launched Forecast Engine, an analytics tool that auto-generates financial forecasts from raw ERP data. Early customer RetailCorp reduced its monthly reporting cycle from 14 days to 2 hours during a 90-day pilot.
+>
+> "We built this because I spent ten years watching analysts copy numbers between spreadsheets," said Jane Smith, CEO of ACME Analytics. "Forecast Engine reads directly from your ERP — NetSuite, SAP, whatever — and produces the same output a three-person team delivers. RetailCorp's CFO told us she got her Fridays back."
+>
+> Forecast Engine connects to NetSuite, SAP, and Oracle ERP systems. It produces P&L forecasts, cash flow projections, and variance reports. Pricing starts at $2,000/month for companies with up to $50M in revenue.
+>
+> **About ACME Analytics:** Founded in 2021, San Francisco. 45 employees. Backed by Sequoia Capital and First Round Capital. 120 customers across retail and SaaS. www.acmeanalytics.com
+>
+> **Contact:** Mike Johnson, mike@acmeanalytics.com, (415) 555-0123
+
+---
+
+## Example 2: The email pitch
+
+### The bad version
+
+> **Subject: Exciting Partnership Announcement — [Company] x [Other Company]**
+>
+> Hi [journalist name],
+>
+> I hope this email finds you well! I'm reaching out because I think you'd be really interested in an exciting announcement we have coming up.
+>
+> [Company], a leading provider of innovative HR solutions, has partnered with [Other Company], a best-in-class employee wellness platform, to deliver a holistic, end-to-end employee experience solution. This game-changing partnership will empower HR leaders to seamlessly manage the entire employee lifecycle.
+>
+> Our CEO would love to chat with you about this partnership and how it's going to revolutionize the HR industry. We think this would be a great fit for your readers.
+>
+> Let me know if you'd be interested in learning more! Happy to send over additional information or set up a call at your convenience.
+>
+> Best,
+> Sarah
+
+### The roast
+
+```
+🔪 Meanest Editor verdict
+
+Score: 2/10 — "start over"
+
+Top 3 offenses:
+1. "Exciting Partnership Announcement" — This subject line is a delete
+   trigger. It contains no news, no names, and the word "exciting," which
+   is the journalist's signal that it won't be. Partnerships are the
+   hardest sell in PR — the subject line needs to work twice as hard.
+
+2. "I hope this email finds you well!" — You've spent your first sentence
+   on a pleasantry that signals you're about to waste someone's time.
+   The journalist has 200 unread pitches. Your lede is your second sentence,
+   which means your real pitch doesn't start until paragraph 2.
+
+3. "Let me know if you'd be interested in learning more!" — This is not
+   a call to action. This is hoping the journalist does your job for you.
+   What specifically are you offering? An exclusive? Data? An interview
+   with the CEO on Thursday?
+
+Line-by-line:
+> "I hope this email finds you well!"
+Delete. Always. This has never once improved a pitch.
+
+> "[Company], a leading provider of innovative HR solutions"
+Who says you're leading? "Innovative" is a self-award. The journalist will
+decide if you're innovative after you show them what you built.
+
+> "has partnered with [Other Company], a best-in-class employee wellness
+> platform"
+Two companies I've never heard of partnered. Why do I care? What does this
+partnership produce? A product? An integration? A report? Right now this
+is two logos shaking hands.
+
+> "holistic, end-to-end employee experience solution"
+This means nothing. I defy you to explain what an "end-to-end employee
+experience solution" is to someone at a dinner party without them walking
+away.
+
+> "empower HR leaders to seamlessly manage the entire employee lifecycle"
+Three clichés, zero specifics. Which part of the employee lifecycle?
+Onboarding? Benefits enrollment? What changes for the HR leader's Monday
+morning?
+
+> "Our CEO would love to chat with you about this partnership"
+The CEO of a company I've never covered wants to chat about a partnership
+I don't understand. This is not an offer — it's an obligation.
+
+> "We think this would be a great fit for your readers."
+You haven't demonstrated you know what I write about. Which readers?
+What beat am I on? This line tells me this is a mass blast.
+
+Suggested lede rewrite:
+Quick pitch: [Company] and [Other Company] shipped an integration that
+auto-enrolls employees in mental health benefits during onboarding —
+the step where 60% of companies still use paper forms (Mercer, 2024).
+Live with 30 companies, 12,000 employees. CEO available for a call
+Thursday or Friday.
+
+What to do next:
+1. Kill the pleasantries. Start with the news in sentence one.
+2. Find one specific, quantified outcome from the partnership — not what
+   it could do, but what it already did with a real customer.
+3. Replace "let me know if you're interested" with a concrete offer: an
+   embargo date, a specific CEO availability window, or exclusive data
+   they can't get elsewhere.
+```
+
+### The improved version
+
+> **Subject: HR startup ships auto-enrollment for mental health benefits — 12K employees live**
+>
+> Hi Sarah,
+>
+> [Company] and [Other Company] launched an integration last week that auto-enrolls new hires in mental health benefits during onboarding. It replaces the paper forms that 60% of mid-size companies still use for benefits enrollment (Mercer 2024 Workforce Survey).
+>
+> 30 companies are live. 12,000 employees enrolled in the first 90 days. Average enrollment completion went from 34% to 91%.
+>
+> CEO Maria Lopez can talk Thursday or Friday. She ran HR at Stripe before founding [Company] — she has opinions about why onboarding is still broken.
+>
+> Full release + product screenshots: [link]
+>
+> Sarah
+> sarah@company.com
+
+---
+
+## Example 3: The nonprofit press release
+
+### The bad version
+
+> **Local Nonprofit Announces Exciting New Initiative to Help the Community**
+>
+> [CITY, STATE] — [Nonprofit Name], a passionate organization dedicated to making a difference in the community, today announced an exciting new initiative aimed at addressing food insecurity in the region. The innovative program will leverage partnerships with local businesses to provide meals to those in need.
+>
+> "We are incredibly proud and excited to launch this initiative," said Executive Director Tom Williams. "Food insecurity is a growing problem and we are passionate about being part of the solution. We believe that by working together, we can truly make a difference."
+>
+> The program is expected to serve hundreds of families in the coming months. Local businesses interested in partnering are encouraged to reach out.
+>
+> For more information, please visit www.nonprofitname.org.
+
+### The roast
+
+```
+🔪 Meanest Editor verdict
+
+Score: 3/10 — "start over"
+
+Top 3 offenses:
+1. "Announces Exciting New Initiative to Help the Community" — This
+   headline applies to every nonprofit announcement ever written. It
+   tells me nothing. What initiative? Which community? "Exciting" and
+   "new" are filler. The headline should carry the news by itself.
+
+2. "expected to serve hundreds of families" — "Hundreds" is doing heavy
+   lifting for "we don't have a real number." Is it 200 or 900? Those
+   are very different stories. And "expected to" means it hasn't started
+   yet — so what's the news? An expectation?
+
+3. "We are incredibly proud and excited to launch this initiative" — This
+   quote is a template. Tom Williams has presumably spent his career
+   fighting food insecurity and you gave him "proud and excited." Give
+   him words that show why he does this work.
+
+Line-by-line:
+> "a passionate organization dedicated to making a difference in the
+> community"
+This is a non-description. Which community? What does the org do,
+specifically? "Making a difference" is the vaguest possible framing
+of a nonprofit's mission.
+
+> "today announced an exciting new initiative aimed at addressing food
+> insecurity in the region"
+"Aimed at addressing" — so it hasn't addressed anything yet. "The region" —
+which region? A county? A city? Three zip codes? Journalists think in
+geography. Give them a map.
+
+> "The innovative program will leverage partnerships with local businesses
+> to provide meals to those in need."
+"Leverage partnerships" — this is corporate-speak in a nonprofit release.
+What businesses? How does it work? Do restaurants donate surplus? Do grocery
+stores fund meal kits? "Those in need" — who specifically?
+
+> "Food insecurity is a growing problem"
+This is a known fact, not an insight. The journalist's editor will ask
+"how much is it growing, where, and according to whom?" Answer those
+questions or cut the sentence.
+
+> "we are passionate about being part of the solution"
+Passion is not a program. What are you doing? How does it work? When does
+it start?
+
+> "Local businesses interested in partnering are encouraged to reach out."
+This is a call to action for businesses, not journalists. The journalist
+reading this needs: interview availability, data, a family they can talk
+to. You've given them none of that.
+
+Suggested lede rewrite:
+[Nonprofit Name] is launching a meal delivery program on March 1 that
+will serve 400 families in [County] weekly, funded by surplus food from
+12 local restaurants. [County]'s food insecurity rate rose 18% last year,
+according to Feeding America.
+
+What to do next:
+1. Get the number. "Hundreds" is not a number. Is it 400? 800? Find out
+   and put it in the headline.
+2. Rewrite Tom's quote as a story, not a feeling. "We started this because
+   a school principal told me 40% of her students skip lunch on Fridays"
+   is quotable. "Proud and excited" is not.
+3. Add a "media availability" line at the bottom: Tom Williams available
+   for interviews [dates]. A family participating in the pilot willing to
+   speak on the record. Photos of the first delivery available at [link].
+```
+
+### The improved version
+
+> **[Nonprofit] to Deliver 400 Meals Weekly to [County] Families Starting March 1, Funded by 12 Local Restaurants**
+>
+> [CITY, STATE], Feb. 15, 2025 — [Nonprofit Name] will begin delivering 400 meals per week to food-insecure families in [County] on March 1, using surplus food from 12 local restaurants including [Restaurant Name] and [Restaurant Name].
+>
+> [County]'s food insecurity rate rose 18% last year, affecting an estimated 3,200 households, according to Feeding America's 2024 Map the Meal Gap study. The program targets families in three zip codes — 60601, 60602, and 60605 — where school free-lunch enrollment exceeds 70%.
+>
+> "A principal at [School Name] told me 40% of her students don't eat on Fridays because the food at home runs out by Thursday," said Executive Director Tom Williams. "That's 200 kids in one school. We can't fix the whole system, but we can make sure those kids eat."
+>
+> Meals are prepared from surplus inventory donated by partner restaurants at closing. [Nonprofit] volunteers deliver to families on a weekly roster. The program is funded through restaurant tax-credit donations and a $150,000 grant from the [Foundation Name].
+>
+> **About [Nonprofit Name]:** Founded 2018 in [City]. 15 staff, 200 volunteers. Served 45,000 meals in 2024. www.nonprofitname.org
+>
+> **Media contact:** Tom Williams, tom@nonprofit.org, (312) 555-0456. Available for interviews Feb. 16–28. A participating family available for on-the-record interview. Photos of pilot delivery available: [link]

package/skills/meanest-editor/rubric.md

@@ -0,0 +1,275 @@
+# Meanest Editor Rubric
+
+This is the scoring rubric. Every draft gets evaluated against every criterion below. Each criterion is scored 0–2:
+
+- **0** — Missing or broken
+- **1** — Present but weak
+- **2** — Solid
+
+Total possible: 26 points. Map to the 1–10 scale:
+
+| Points | Score | Verdict |
+|--------|-------|---------|
+| 22–26 | 9–10 | **publishable** |
+| 17–21 | 7–8 | **publishable** (with minor polish) |
+| 11–16 | 5–6 | **workshopable** |
+| 6–10 | 3–4 | **start over** |
+| 0–5 | 1–2 | **start over** (burn it) |
+
+---
+
+## 1. Lede strength
+
+> Does line 1 earn line 2?
+
+The lede is the first sentence of a pitch email or the first paragraph of a press release. It must do one job: make the reader continue reading.
+
+**Score 0:** The lede is a company description, a throat-clearing statement ("We are pleased to announce…"), or buries the news after the third paragraph.
+**Score 1:** The lede gestures at news but is vague, passive, or padded with adjectives.
+**Score 2:** The lede states what happened, to whom, and why it matters — in one sentence. A journalist could rewrite their own lede from it.
+
+Red flags:
+- Starts with the company name and founding year
+- Starts with "We are excited/thrilled/proud to announce"
+- The actual news doesn't appear until paragraph 3+
+- The lede is longer than two sentences
+
+---
+
+## 2. News value
+
+> Is this actual news, or is this "we exist"?
+
+News is something that changed. A product launched. A deal closed. A number moved. A policy shifted. "We exist and we're great" is not news.
+
+**Score 0:** No identifiable news event. The release is a company profile disguised as an announcement.
+**Score 1:** There's a news event, but it's trivial (minor feature update, routine hire) or the significance is unclear.
+**Score 2:** Clear, identifiable news event that a beat reporter could justify covering to their editor.
+
+Red flags:
+- "Announces" without specifying what changed
+- The news is that the company raised money (fine) but the release is about the company's mission (not fine)
+- Everything described is ongoing rather than new
+
+---
+
+## 3. Specificity
+
+> Numbers, names, dates — or hand-waving?
+
+Vague claims are unkillable because they're unfalsifiable. Specificity is credibility.
+
+**Score 0:** No numbers, no dates, no named customers or partners. Pure adjective soup.
+**Score 1:** Some specifics, but key claims remain unsupported ("significant growth", "numerous customers").
+**Score 2:** Key claims backed by numbers, named entities, and dates. A fact-checker could verify the core assertions.
+
+Red flags:
+- "Significant growth" (how much?)
+- "Leading companies" (which ones?)
+- "Rapidly growing" (from what to what?)
+- Revenue/growth claims with no baseline or timeframe
+
+---
+
+## 4. The "so what" test
+
+> Why should *this journalist* care?
+
+Every pitch competes with 200 others in the inbox. The "so what" must be obvious within the first two sentences — not implied, not buried, not left as an exercise for the reader.
+
+**Score 0:** No clear reason for coverage. The pitch assumes the journalist cares about the company as much as the company does.
+**Score 1:** There's a "so what" but it's generic ("this is a growing market") or self-serving ("we're disrupting X").
+**Score 2:** The "so what" is specific to the journalist's beat, tied to a trend they've covered, or framed around impact on a population the journalist writes about.
+
+Red flags:
+- "This is relevant to your readers" without saying how
+- The pitch could be sent to any journalist at any outlet
+- The impact is described in terms of the company's goals, not the audience's reality
+
+---
+
+## 5. Timeliness / news peg
+
+> Why now?
+
+A news peg is the reason this story matters *this week*, not last month, not next quarter. Without one, the journalist has no urgency to cover it.
+
+**Score 0:** No time peg. The announcement could have been made at any point in the last year.
+**Score 1:** Weak peg — tied to a vague trend or an industry event that passed.
+**Score 2:** Clear peg — tied to a specific event, date, regulatory change, seasonal moment, or breaking trend that gives the journalist a reason to write *now*.
+
+Red flags:
+- "In today's fast-paced world" (not a peg)
+- Launching "this quarter" with no specific date
+- The peg is an industry conference that happened two weeks ago
+
+---
+
+## 6. Quotability of quotes
+
+> Real human language or buzzword sandwich?
+
+Quotes in a press release serve one purpose: give the journalist something they can drop into their story verbatim. If the quote sounds like it was written by committee and approved by legal, it's dead weight.
+
+**Score 0:** Quotes are corporate boilerplate. No human would say these words aloud. ("We are thrilled to partner with X to deliver best-in-class solutions that empower…")
+**Score 1:** Quotes are recognizably human but bland. They restate the news without adding insight, opinion, or color.
+**Score 2:** Quotes sound like a real person said them. They add perspective, opinion, or a memorable turn of phrase that a journalist would actually use.
+
+Red flags:
+- Quote begins with "We are thrilled/excited/proud"
+- Quote contains three or more buzzwords
+- Quote restates the headline with no added value
+- You can't tell which human supposedly said this
+- The quote would work for any company in any industry
+
+---
+
+## 7. Format fitness
+
+> Does the format match the purpose?
+
+A media pitch email should be 150 words or fewer. A press release follows AP style structure: headline, dateline, lede, body, boilerplate, contact. Mixing these up signals amateur hour.
+
+**For email pitches:**
+**Score 0:** Over 300 words, no clear structure, reads like a press release pasted into an email.
+**Score 1:** Reasonable length but missing key elements (no clear ask, no link to assets, buries the news).
+**Score 2:** Under 200 words. Lede, one paragraph of context, clear ask, link to assets or full release.
+
+**For press releases:**
+**Score 0:** Missing structural elements (no headline, no dateline, no boilerplate), or reads like a blog post.
+**Score 1:** Structure is there but sloppy — headline is vague, boilerplate is a sales pitch, body is disorganized.
+**Score 2:** Clean AP-style structure. Headline carries the news. Body follows inverted pyramid. Boilerplate is factual. Contact info is present.
+
+---
+
+## 8. Subject line (email pitches only)
+
+> Would you open this email?
+
+The subject line is the pitch before the pitch. If it doesn't earn the open, nothing else matters.
+
+**Score 0:** Generic ("Partnership Announcement"), clickbait ("You Won't Believe…"), or missing entirely.
+**Score 1:** Descriptive but dull. States the topic but doesn't spark curiosity or convey news value.
+**Score 2:** Specific, newsworthy, and under 60 characters. A journalist can tell what the story is and why they should care before opening.
+
+Red flags:
+- Contains the word "Exciting" or "Innovative"
+- Longer than 70 characters
+- Doesn't contain the actual news
+- Could apply to any company in any industry
+
+---
+
+## 9. Call to action
+
+> What do you want the journalist to do?
+
+Every pitch must end with a specific ask. Not "let me know if you're interested" — that's not an ask, that's a prayer.
+
+**Score 0:** No call to action, or the CTA is "let us know your thoughts."
+**Score 1:** There's an ask but it's vague ("happy to discuss further") or buries the specific opportunity.
+**Score 2:** Clear, specific ask: interview with the CEO this week, exclusive data for a trend piece, embargo offer with a date, demo of the product. The journalist knows exactly what they'd get and what you want them to do.
+
+Red flags:
+- "Please let me know if you'd like more information"
+- "We'd love to set up a call at your convenience"
+- Multiple competing asks in the same pitch
+- No ask at all — just information dumped with no next step
+
+---
+
+## 10. Cliche density
+
+> How many buzzwords per paragraph?
+
+These words and phrases are banned. Every instance is a demerit. They signal that the writer stopped thinking and started filling space.
+
+**Blacklist:**
+- "revolutionizing" / "revolutionary"
+- "industry-leading"
+- "first-of-its-kind"
+- "thrilled to announce"
+- "best-in-class"
+- "game-changing" / "game-changer"
+- "next-generation"
+- "world-class"
+- "cutting-edge"
+- "innovative" / "innovation" (when used as self-description)
+- "disruptive" / "disrupting"
+- "synergy" / "synergistic"
+- "leverage" (as a verb meaning "use")
+- "empower" / "empowering"
+- "holistic"
+- "robust"
+- "scalable" (unless discussing literal infrastructure)
+- "seamless" / "seamlessly"
+- "state-of-the-art"
+- "turnkey"
+- "end-to-end"
+- "mission-critical"
+- "paradigm shift"
+- "ecosystem" (unless discussing actual biology)
+- "move the needle"
+- "double down"
+- "lean in"
+- "at the end of the day"
+- "in today's fast-paced world"
+- "passionate about"
+
+**Score 0:** 5+ blacklisted terms. The draft is a buzzword buffet.
+**Score 1:** 2–4 blacklisted terms. Some slop, but the core message survives.
+**Score 2:** 0–1 blacklisted terms. The writer chose their own words.
+
+---
+
+## 11. Passive voice density
+
+> Who did what?
+
+Passive voice hides the actor. "Revenue was increased" — by whom? "A partnership was formed" — between whom? Active voice forces clarity.
+
+**Score 0:** Majority of sentences are passive. The draft reads like a legal filing.
+**Score 1:** Mixed. Some passive constructions, usually in quotes or the boilerplate.
+**Score 2:** Predominantly active. Subjects do things. Verbs have agents.
+
+Red flags:
+- "It was announced that…"
+- "The partnership is expected to…"
+- "Results were achieved…"
+- "The product is designed to…" (who designed it? say so)
+
+---
+
+## 12. Stakeholder clarity
+
+> Who is affected? How many? Where?
+
+If a product "helps businesses," which businesses? How many? In what geography? Stakeholder clarity is specificity applied to impact.
+
+**Score 0:** Impact is described in abstract terms. No identifiable group of affected people or organizations.
+**Score 1:** Stakeholders are named in category ("small businesses", "healthcare providers") but not quantified or localized.
+**Score 2:** Affected stakeholders are named, quantified, and localized where relevant. A journalist can picture the real people or organizations affected.
+
+Red flags:
+- "Businesses of all sizes"
+- "Consumers everywhere"
+- "The industry" (which industry? how big?)
+- Impact described only in terms of the company's TAM slide
+
+---
+
+## 13. Sourcing
+
+> Says who?
+
+Every material claim should be backed by something: a study, a customer quote, internal data with methodology, a third-party benchmark. Unsourced claims are opinions dressed as facts.
+
+**Score 0:** Key claims are unsourced. Numbers appear with no attribution. "Studies show" with no citation.
+**Score 1:** Some claims sourced, but major assertions remain unbacked. Or sources are self-referential (company's own survey of its own customers, presented as market data).
+**Score 2:** Material claims sourced to credible, verifiable origins. Internal data includes methodology or context. Third-party data is cited.
+
+Red flags:
+- "According to research" (whose?)
+- "Studies show" (which studies?)
+- Revenue or growth claims with no timeframe or baseline
+- "Customers love…" with no customer quote or data point