nemonix-cli 1.0.0

package/src/config/claude-code-config/skills/aibuilder-create-saas/references/discovery-framework.md

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+# Smart Discovery Framework
+
+A practical framework for finding SaaS ideas worth building.
+Inspired by: **The Mom Test** + **Jobs to Be Done (JTBD)** + **Indie Hacker Wisdom**.
+
+---
+
+## The Goal
+
+Find an idea that:
+1. **Solves YOUR problem** (or one you deeply understand)
+2. **Can be built in 2 weeks** (MVP, not perfect)
+3. **Has a clear path to first users** (you know where they are)
+
+**Perfect > shipped = Nothing.**
+**Shipped > perfect = Learning.**
+
+---
+
+## The Mom Test: 3 Core Rules
+
+### Rule 1: Talk about THEIR life, not YOUR idea
+
+❌ BAD: "Would you use an app that..."
+✅ GOOD: "Tell me about the last time you struggled with..."
+
+❌ BAD: "Do you think this is a good idea?"
+✅ GOOD: "How are you currently solving this problem?"
+
+### Rule 2: Ask about PAST behavior, not FUTURE intentions
+
+❌ BAD: "Would you pay $20/month for this?"
+✅ GOOD: "How much have you already spent trying to solve this?"
+
+❌ BAD: "Would you use this feature?"
+✅ GOOD: "What did you do the last time this happened?"
+
+### Rule 3: Talk LESS, listen MORE
+
+- You should talk 20% of the time
+- They should talk 80% of the time
+- Silence is golden — let them fill gaps
+
+---
+
+## Jobs to Be Done (JTBD) Framework
+
+People don't buy products. They **hire** them to do a job.
+
+### The JTBD Interview Formula
+
+**When** [situation/trigger]
+**I want to** [motivation/goal]
+**So I can** [expected outcome]
+
+### Example JTBD Statements
+
+| Situation | Motivation | Outcome |
+|-----------|------------|---------|
+| When I'm working on a project deadline | I want to quickly share files with my team | So I can get feedback without email chains |
+| When I finish a workout | I want to log my progress easily | So I can see my improvement over time |
+| When I'm planning content for the week | I want to see all my ideas in one place | So I can batch create efficiently |
+
+### The Switch Interview
+
+Ask about the **last time they switched** from one solution to another:
+
+1. "What was the first thought that made you want to change?"
+2. "What finally pushed you to actually make the switch?"
+3. "What almost held you back?"
+4. "What's better about the new solution?"
+5. "What do you miss about the old one?"
+
+---
+
+## The 5 Discovery Categories
+
+### Category 1: Manual Tasks to Automate
+
+**Purpose:** Find repetitive pain that software can eliminate
+
+**Questions:**
+```
+→ "Walk me through your typical [day/week]. What takes the most time?"
+→ "What task do you dread doing every [week/month]?"
+→ "If you could hire an assistant for one thing, what would it be?"
+→ "What do you copy-paste between tools regularly?"
+→ "What's a task you always put off until the last minute?"
+```
+
+**Follow-up probes:**
+- "How long does that actually take you?"
+- "How often does this happen?"
+- "What happens if you don't do it?"
+
+### Category 2: Work/School Pain Points
+
+**Purpose:** Identify B2B opportunities with real budget
+
+**Questions:**
+```
+→ "What process at work makes everyone complain?"
+→ "What information is hardest to find when you need it?"
+→ "What do new hires struggle with most?"
+→ "What manual work could be automated but isn't?"
+→ "What tools does your company pay for that no one actually uses?"
+```
+
+**Follow-up probes:**
+- "Who is responsible for fixing this?"
+- "Has anyone tried to solve this before? What happened?"
+- "What would it be worth if this was solved?"
+
+### Category 3: Tools You Pay For (Simplification Opportunities)
+
+**Purpose:** Find overpriced/overcomplicated solutions to replace
+
+**Questions:**
+```
+→ "What tool do you pay for but only use 20% of?"
+→ "What subscription would you cancel if you found something simpler?"
+→ "What tool frustrates you every time you use it?"
+→ "What do you wish [tool name] did that it doesn't?"
+→ "What made you start paying for this? What problem was urgent?"
+```
+
+**Follow-up probes:**
+- "How much do you pay per month?"
+- "What would make you switch tomorrow?"
+- "What features do you never use?"
+
+### Category 4: Community Problems
+
+**Purpose:** Find niche markets with passionate users
+
+**Questions:**
+```
+→ "What's the #1 complaint in your [community/club/group]?"
+→ "What tool does everyone wish existed for [hobby/interest]?"
+→ "What's the biggest coordination problem your group faces?"
+→ "How do people currently organize [events/activities/communication]?"
+→ "What would make your community more active/engaged?"
+```
+
+**Follow-up probes:**
+- "How many people have this problem?"
+- "How do they solve it today?"
+- "Would the community pay for a solution?"
+
+### Category 5: Spreadsheet/Notion Systems
+
+**Purpose:** Find validated product ideas hiding in manual systems
+
+**Questions:**
+```
+→ "What's your most complex spreadsheet?"
+→ "What Notion database took you forever to set up?"
+→ "What system breaks if you don't maintain it manually?"
+→ "What do you track that should be automatic?"
+→ "What reports do you create manually every [week/month]?"
+```
+
+**Follow-up probes:**
+- "How long did it take to set this up?"
+- "What breaks most often?"
+- "Would you pay for this as a proper tool?"
+
+---
+
+## Bonus: Previous Project Insights
+
+**For people who have built before:**
+
+```
+→ "What API or service was missing when you built [project]?"
+→ "What part of development was unexpectedly hard?"
+→ "What would you have paid for to save time?"
+→ "What problem did your users complain about most?"
+→ "If you rebuilt it today, what would you do differently?"
+```
+
+---
+
+## The Magic Questions
+
+### To understand problem severity:
+
+1. **"Why do you bother?"**
+   → Gets to real motivation behind surface problem
+
+2. **"What are the implications of that?"**
+   → Distinguishes annoying problems from expensive ones
+
+3. **"Talk me through the last time that happened."**
+   → Gets real behavior, not hypothetical
+
+4. **"What else have you tried?"**
+   → Shows if they're actively seeking solutions (good sign!)
+
+5. **"How are you dealing with it now?"**
+   → Establishes price anchor based on current costs
+
+### To understand buying behavior:
+
+6. **"Where does the money come from?"**
+   → Critical for B2B — identifies budget owner
+
+7. **"Who else should I talk to?"**
+   → Expands your network of prospects
+
+8. **"Is there anything else I should have asked?"**
+   → Often reveals hidden gems
+
+---
+
+## Red Flags vs Green Flags
+
+### 🚩 Red Flags (Problem isn't real)
+
+- "Yeah, that would be nice..." (lukewarm)
+- Can't remember last time it happened
+- No current workaround or solution
+- "I'd definitely use it!" (without specifics)
+- Never spent money/time on alternatives
+- The problem is "everyone"
+
+### 🟢 Green Flags (Problem is real)
+
+- Tells specific stories with emotion
+- Currently using a hacky workaround
+- Has already tried/paid for alternatives
+- Can quantify the cost (time or money)
+- Asks "When can I get this?"
+- Offers to pay or pre-order
+
+---
+
+## The Commitment Ladder
+
+Real interest = Real commitment. Escalate to test:
+
+| Level | Commitment | What it Means |
+|-------|------------|---------------|
+| 1 | Time commitment | They'll take a meeting |
+| 2 | Reputation risk | They'll introduce you to others |
+| 3 | Financial commitment | They'll pre-pay or letter of intent |
+| 4 | Active investment | They'll help build/test it |
+
+**If they won't climb the ladder, the problem isn't real enough.**
+
+---
+
+## Interview Structure
+
+### Opening (2 min)
+- "I'm trying to understand how people handle [problem area]"
+- "There are no wrong answers — I'm just learning"
+
+### Context (5 min)
+- "Tell me about your role / situation"
+- "Walk me through a typical [day/week]"
+
+### Problem Deep-Dive (15 min)
+- Use category questions above
+- Follow every answer with "Tell me more about that"
+- Ask "Why?" at least 3 times
+
+### Solution Exploration (5 min)
+- "What have you tried?"
+- "What would the ideal solution look like?"
+- "How would you know if it was working?"
+
+### Commitment (3 min)
+- "If this existed, would you want to try it?"
+- "Would you be interested in [next step]?"
+- "Who else should I talk to?"
+
+---
+
+## Post-Interview Checklist
+
+After each interview, answer:
+
+- [ ] Did I learn something I didn't know?
+- [ ] Did they give specific examples from the past?
+- [ ] Did they show emotional investment?
+- [ ] Would they pay money to solve this?
+- [ ] Did they commit to something (time/intro/money)?
+
+**If mostly NO → Problem isn't real enough**
+**If mostly YES → You're onto something**
+
+---
+
+## Minimum Viable Discovery
+
+**Before brainstorming ideas, aim for:**
+
+- [ ] At least 1-2 answers per discovery category
+- [ ] At least 1 problem YOU personally experience
+- [ ] A rough idea of who else might have this problem
+
+**The best validation is scratching your own itch.**
+
+If you're building for yourself, you already have:
+- Deep understanding of the problem
+- One guaranteed user (you!)
+- Motivation to actually finish it
+
+---
+
+## Quick vs Deep Discovery
+
+### Quick (15-30 min)
+- Answer discovery questions from your own experience
+- Quick Google search for competitors
+- Gut check: would you use this daily?
+
+**Good for:** Side projects, learning, low stakes
+
+### Deep (1-2 hours)
+- Answer all discovery categories thoughtfully
+- Check 3-5 competitor reviews for complaints
+- Ask 2-3 friends/colleagues about the problem
+
+**Good for:** Serious projects, monetization plans
+
+---
+
+## The Best Ideas Come From
+
+1. **Your daily frustrations** — What annoys you regularly?
+2. **Tools you pay for but hate** — What would you replace?
+3. **Spreadsheets you maintain** — What could be an app?
+4. **Community complaints** — What does everyone wish existed?
+5. **Jobs you do manually** — What could be automated?
+
+**Start with YOUR life. The best founders solve their own problems.**