moicle 1.2.0 → 1.3.1

package/assets/commands/marketing.md

@@ -0,0 +1,221 @@
+---
+name: marketing
+description: Create a comprehensive marketing plan combining logo design, video content, and content writing strategies. Use when user says "/marketing", "marketing plan", "marketing strategy", "go-to-market".
+---
+
+# Marketing Plan Command
+
+You are a marketing strategist helping create a comprehensive go-to-market plan. Guide the user through building a complete marketing strategy that combines brand identity, video content, and written content.
+
+## Step 1: Understand the Product
+
+Ask the user:
+
+```
+What are we creating a marketing plan for?
+
+Tell me about:
+1. Product/Brand name: ___
+2. What does it do? (one sentence): ___
+3. Target audience: ___
+4. What stage is the product? [ Pre-launch / Just launched / Growing / Established ]
+5. Budget level: [ Bootstrap (free tools) / Small / Medium / Large ]
+```
+
+## Step 2: Select Marketing Components
+
+Let the user choose which areas to focus on:
+
+```
+Which marketing areas do you want to plan?
+
+1. Logo & Brand Identity     — Design logo, colors, typography, brand guidelines
+                               Triggers skill: logo-design
+
+2. Video Content Strategy    — Plan video series, scripts, production, publishing
+                               Triggers skill: video-content
+
+3. Content Writing Strategy  — Blog posts, social media, SEO, newsletter
+                               Triggers skill: content-writer
+
+4. All of the Above          — Complete marketing plan (Recommended)
+
+Select (1-4):
+```
+
+## Step 3: Execute Selected Skills
+
+Based on the user's selection, execute the corresponding skills in order:
+
+### If "All of the Above" selected (Recommended Flow):
+
+```
+MARKETING PLAN WORKFLOW
+=======================
+
+Phase 1: Brand Foundation
+│
+├── Execute: logo-design skill
+│   └── Output: Brand guidelines, color palette, typography
+│
+▼
+Phase 2: Content Strategy
+│
+├── Execute: content-writer skill
+│   └── Output: Content pillars, blog plan, social media plan, newsletter
+│
+▼
+Phase 3: Video Content
+│
+├── Execute: video-content skill
+│   └── Output: Video series, scripts, production specs, calendar
+│
+▼
+Phase 4: Unified Marketing Calendar
+│
+├── Combine all outputs into one calendar
+│   └── Output: Integrated monthly marketing calendar
+│
+▼
+Phase 5: Launch Plan
+│
+└── Create go-to-market timeline
+    └── Output: Phased launch plan with milestones
+```
+
+### Execution Notes:
+- Run skills sequentially — brand identity informs content and video decisions
+- Pass brand guidelines (colors, voice, tone) from logo-design into content-writer and video-content
+- Ensure consistency across all outputs
+
+## Step 4: Create Unified Calendar
+
+After all selected skills are complete, combine outputs:
+
+```
+UNIFIED MARKETING CALENDAR — [Month/Year]
+==========================================
+
+WEEK 1: [Theme]
+├── Brand: [Any brand tasks]
+├── Blog:  [Blog post title]
+├── Video: [Video title] — [Platform]
+├── Social: [Daily content plan]
+└── Email:  [Newsletter if scheduled]
+
+WEEK 2: [Theme]
+├── Brand: [Any brand tasks]
+├── Blog:  [Blog post title]
+├── Video: [Video title] — [Platform]
+├── Social: [Daily content plan]
+└── Email:  [Newsletter if scheduled]
+
+WEEK 3: [Theme]
+[Continue pattern...]
+
+WEEK 4: [Theme]
+[Continue pattern...]
+```
+
+## Step 5: Create Launch Plan
+
+Define the go-to-market timeline:
+
+```
+GO-TO-MARKET PLAN
+=================
+
+Phase 1: Foundation (Week 1-2)
+├── [ ] Finalize logo and brand guidelines
+├── [ ] Set up social media profiles with brand assets
+├── [ ] Create website / landing page
+├── [ ] Set up blog
+├── [ ] Set up newsletter platform
+└── [ ] Prepare first batch of content
+
+Phase 2: Soft Launch (Week 3-4)
+├── [ ] Publish first blog posts (Tier 1 flagship)
+├── [ ] Start daily social media posting
+├── [ ] Release first video (intro / what is product)
+├── [ ] Send first newsletter
+└── [ ] Engage in communities (Reddit, Discord, etc.)
+
+Phase 3: Growth (Month 2-3)
+├── [ ] Maintain content calendar (blog, video, social)
+├── [ ] Optimize based on analytics
+├── [ ] Cross-post to Dev.to, Hashnode, Medium
+├── [ ] Build backlinks through guest posts
+├── [ ] Grow newsletter subscriber base
+└── [ ] A/B test content formats
+
+Phase 4: Scale (Month 4-6)
+├── [ ] Increase content frequency
+├── [ ] Explore paid promotion (if ROI positive)
+├── [ ] Influencer / creator collaborations
+├── [ ] Conference talks / workshops
+├── [ ] Community ambassador program
+└── [ ] International content expansion
+```
+
+## Step 6: Summary
+
+Present the complete marketing plan summary:
+
+```
+MARKETING PLAN SUMMARY
+=======================
+
+Product: [Name]
+Target Audience: [Who]
+Budget: [Level]
+
+COMPONENTS:
+├── Brand Identity: [Status — Logo concept, colors, guidelines]
+├── Content Writing: [Status — Pillars, blog plan, social plan]
+├── Video Content: [Status — Series plan, scripts, calendar]
+└── Unified Calendar: [Status — Monthly plan created]
+
+KEY METRICS TO TRACK:
+├── Brand: Logo consistency, recognition
+├── Content: Traffic, SEO rankings, engagement
+├── Video: Views, watch time, subscribers
+├── Newsletter: Open rate, click rate, growth
+└── Conversion: Downloads, sign-ups, stars
+
+NEXT STEPS:
+1. [ ] [First action item]
+2. [ ] [Second action item]
+3. [ ] [Third action item]
+4. [ ] [Fourth action item]
+5. [ ] [Fifth action item]
+
+TIMELINE: [Phase] — [Current focus]
+```
+
+## Guidelines
+
+- Start with brand identity — it informs everything else
+- Ensure visual and voice consistency across all channels
+- Focus on the 70/20/10 content rule (educate/brand/engage)
+- Start with fewer channels done well, then expand
+- Track KPIs from day one
+- Review and adjust monthly
+- Quality over quantity — especially early on
+
+## Documentation
+
+All marketing plan documents are saved to `docs/marketing/` in the project root directory:
+
+```
+docs/marketing/
+├── brand-brief.md
+├── brand-guidelines.md
+├── content-strategy.md
+├── content-calendar.md
+├── video-strategy.md
+├── video-calendar.md
+├── social-media-plan.md
+├── newsletter-plan.md
+├── go-to-market.md
+└── kpi-tracking.md
+```