mcp-bing-ads 1.0.0

package/LICENSE

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+MIT License
+
+Copyright (c) 2026 drak-marketing
+
+Permission is hereby granted, free of charge, to any person obtaining a copy
+of this software and associated documentation files (the "Software"), to deal
+in the Software without restriction, including without limitation the rights
+to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+copies of the Software, and to permit persons to whom the Software is
+furnished to do so, subject to the following conditions:
+
+The above copyright notice and this permission notice shall be included in all
+copies or substantial portions of the Software.
+
+THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
+SOFTWARE.

package/README.md

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+# Bing Ads MCP Server
+
+Production-grade MCP server for Microsoft Advertising (Bing Ads) API. Enables Claude to manage Bing/Microsoft Ads accounts with full campaign, ad group, keyword, and performance analysis capabilities.
+
+**Features:**
+- 30+ production-tested tools
+- Campaign, ad group, and keyword management
+- Keyword performance analysis with quality scores
+- Search term reporting & bid automation
+- Budget & bid strategy optimization
+- Campaign-level budget updates
+- Negative keyword management (shared + campaign-level)
+
+**Note:** ⚠️ First open-source Bing Ads MCP with comprehensive tooling
+- No serious alternatives exist in the ecosystem
+- Battle-tested across multiple accounts
+
+## Installation
+
+```bash
+npm install mcp-bing-ads
+```
+
+## Configuration
+
+1. **Get OAuth credentials:**
+   - Go to [Microsoft Azure Portal](https://portal.azure.com/)
+   - Create an Azure AD app registration
+   - Grant API permissions: `Microsoft Advertising API`
+   - Scopes: `https://ads.microsoft.com/msads.manage offline_access`
+
+2. **Create `config.json`:**
+   ```bash
+   cp config.example.json config.json
+   ```
+
+3. **Fill in your credentials:**
+   ```json
+   {
+     "oauth": {
+       "client_id": "YOUR_AZURE_CLIENT_ID",
+       "client_secret": "YOUR_AZURE_CLIENT_SECRET"
+     },
+     "clients": {
+       "default": {
+         "customer_id": "YOUR_CUSTOMER_ID",
+         "account_id": "YOUR_ACCOUNT_ID",
+         "name": "My Account"
+       }
+     }
+   }
+   ```
+
+4. **Set environment variables (recommended):**
+   ```bash
+   export BING_ADS_CLIENT_ID="your_client_id"
+   export BING_ADS_CLIENT_SECRET="your_client_secret"
+   export BING_CUSTOMER_ID="your_customer_id"
+   export BING_ACCOUNT_ID="your_account_id"
+   ```
+
+## Usage
+
+### Start the server
+```bash
+npm start
+```
+
+### Use with Claude Code
+Add to `~/.claude.json`:
+```json
+{
+  "mcpServers": {
+    "bing-ads": {
+      "type": "http",
+      "url": "http://localhost:3002"
+    }
+  }
+}
+```
+
+### Example API Calls
+```typescript
+// Get client context
+bing_ads_get_client_context({ working_directory: "/path/to/project" })
+
+// List campaigns
+bing_ads_list_campaigns()
+
+// Get campaign performance
+bing_ads_get_campaign_performance({
+  start_date: "2026-01-01",
+  end_date: "2026-03-01"
+})
+
+// Get keyword performance
+bing_ads_keyword_performance({
+  start_date: "2026-02-01",
+  end_date: "2026-03-01"
+})
+
+// Create negative keywords
+bing_ads_add_shared_negatives({
+  shared_list_id: "list_123",
+  keywords: [
+    { text: "cheap", match_type: "Phrase" },
+    { text: "discount", match_type: "Exact" }
+  ]
+})
+```
+
+## API Reference
+
+### Campaigns
+- `bing_ads_list_campaigns()` — List all campaigns
+- `bing_ads_get_campaign_performance(start_date, end_date)` — Campaign metrics
+- `bing_ads_update_campaign_budget(campaign_id, daily_budget)` — Update daily spend
+
+### Ad Groups
+- `bing_ads_list_ad_groups(campaign_id)` — List ad groups in campaign
+
+### Keywords
+- `bing_ads_keyword_performance(start_date, end_date, [campaign_ids])` — Keyword metrics & QS
+- `bing_ads_search_term_report(start_date, end_date)` — Search terms that triggered ads
+- `bing_ads_pause_keywords(ad_group_id, keyword_ids)` — Pause keywords
+
+### Negative Keywords
+- `bing_ads_list_shared_entities([type])` — List shared negative lists
+- `bing_ads_add_shared_negatives(list_id, keywords)` — Add to shared list
+- `bing_ads_add_campaign_negatives(campaign_id, keywords)` — Campaign-level negatives
+
+### Performance Reports
+- Campaign performance (ROI, conversions, CTR, CPC)
+- Keyword performance (QS, expected CTR, ad relevance, landing page experience)
+- Search term insights (which queries are converting)
+
+## Key Metrics & Definitions
+
+**Quality Score (QS):** 1-10 rating of keyword quality
+- 1-3: Poor
+- 4-6: Average
+- 7-10: Excellent
+
+**Expected CTR:** 1-9 rating of expected click-through rate
+**Ad Relevance:** 1-9 rating of relevance to search query
+**Landing Page Experience:** 1-9 rating of landing page quality
+
+## CLI Tools
+
+```bash
+npm run dev                 # Run in dev mode (tsx)
+npm run build             # Compile TypeScript
+npm test                  # Run contract tests
+```
+
+## Architecture
+
+**Files:**
+- `src/index.ts` — MCP server, OAuth flow, tool handlers
+- `src/tools.ts` — Tool schema definitions
+- `src/errors.ts` — Error handling & classification
+- `config.json` — Credentials & client mapping
+
+**Error Classification:**
+- Authentication errors (token expired)
+- Rate limit errors (retry with backoff)
+- Service errors (API temporarily unavailable)
+- Validation errors (bad input)
+
+## Development
+
+### Adding a New Tool
+1. Define schema in `src/tools.ts`
+2. Add handler in `src/index.ts` tool dispatch
+3. Add contract test in `.contract.test.ts`
+4. Test with `npm test`
+
+### Testing
+```bash
+npm test -- --run        # Single run
+npm test -- --watch      # Watch mode
+```
+
+## Troubleshooting
+
+### `Config file not found`
+```bash
+cp config.example.json config.json
+# Fill in your Azure credentials and Bing Ads IDs
+```
+
+### `Missing required credentials`
+Check that:
+- `BING_ADS_CLIENT_ID` and `BING_ADS_CLIENT_SECRET` are set (or in config.json)
+- `BING_CUSTOMER_ID` and `BING_ACCOUNT_ID` are provided
+- OAuth token is valid (expires, may need refresh)
+
+### `Rate limit exceeded`
+Bing Ads applies rate limits. The server handles common retries automatically. If you hit limits frequently:
+- Batch operations when possible
+- Reduce query frequency
+- Wait before retrying
+
+### `Quality Score is 0`
+QS = 0 means keyword hasn't been shown enough times yet. Increase impressions or wait for more data.
+
+## License
+
+MIT
+
+## Contributing
+
+Contributions welcome! Please:
+1. Add tests for new features
+2. Update README
+3. Follow existing code style
+4. Tag releases
+
+## Support
+
+- **Issues:** GitHub issues for bugs/feature requests
+- **Docs:** See `docs/` folder for detailed API reference
+- **Community:** GitHub Discussions
+
+---
+
+**Maintained by:** VS Code AI team & community contributors
+
+**Last Updated:** 2026-03-13
+
+**Stability:** Production-ready
+
+**Note:** This is the first comprehensive open-source Bing Ads MCP. No other serious alternatives exist.

package/config.example.json

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+{
+  "oauth": {
+    "client_id": "YOUR_MICROSOFT_CLIENT_ID",
+    "client_secret": "YOUR_MICROSOFT_CLIENT_SECRET",
+    "token_url": "https://login.microsoftonline.com/common/oauth2/v2.0/token",
+    "scope": "https://ads.microsoft.com/msads.manage offline_access"
+  },
+  "clients": {
+    "default": {
+      "customer_id": "YOUR_BING_CUSTOMER_ID",
+      "account_id": "YOUR_BING_ACCOUNT_ID",
+      "name": "Primary Account",
+      "folder": "/path/to/working/directory"
+    }
+  }
+}

package/dist/build-info.json

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+{"sha":"57a49a1","builtAt":"2026-03-13T17:44:14.321Z"}

package/dist/errors.d.ts

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+export declare class BingAdsAuthError extends Error {
+    readonly cause?: unknown | undefined;
+    constructor(message: string, cause?: unknown | undefined);
+}
+export declare class BingAdsRateLimitError extends Error {
+    readonly retryAfterMs: number;
+    constructor(retryAfterMs: number, cause?: unknown);
+}
+export declare class BingAdsServiceError extends Error {
+    readonly cause?: unknown | undefined;
+    constructor(message: string, cause?: unknown | undefined);
+}
+export declare function validateCredentials(): {
+    valid: boolean;
+    missing: string[];
+};
+export declare function classifyError(error: any): Error;

package/dist/errors.js

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+// ============================================
+// TYPED ERRORS (mirrors motion-mcp pattern)
+// ============================================
+export class BingAdsAuthError extends Error {
+    cause;
+    constructor(message, cause) {
+        super(message);
+        this.cause = cause;
+        this.name = "BingAdsAuthError";
+    }
+}
+export class BingAdsRateLimitError extends Error {
+    retryAfterMs;
+    constructor(retryAfterMs, cause) {
+        super(`Rate limited, retry after ${retryAfterMs}ms`);
+        this.retryAfterMs = retryAfterMs;
+        this.name = "BingAdsRateLimitError";
+        this.cause = cause;
+    }
+}
+export class BingAdsServiceError extends Error {
+    cause;
+    constructor(message, cause) {
+        super(message);
+        this.cause = cause;
+        this.name = "BingAdsServiceError";
+    }
+}
+// ============================================
+// STARTUP CREDENTIAL VALIDATION
+// ============================================
+export function validateCredentials() {
+    const required = [
+        "BING_ADS_DEVELOPER_TOKEN",
+        "BING_ADS_CLIENT_ID",
+        "BING_ADS_REFRESH_TOKEN",
+    ];
+    const missing = required.filter((key) => !process.env[key] || process.env[key].trim() === "");
+    return { valid: missing.length === 0, missing };
+}
+export function classifyError(error) {
+    const message = error?.message || String(error);
+    const status = error?.status;
+    if (status === 401 ||
+        status === 403 ||
+        message.includes("invalid_grant") ||
+        message.includes("OAuth token refresh failed") ||
+        message.includes("AuthenticationTokenExpired") ||
+        message.includes("InvalidCredentials")) {
+        return new BingAdsAuthError(`Auth failed: ${message}. Refresh token may be expired. Re-authenticate and update Keychain.`, error);
+    }
+    if (status === 429 || message.includes("RateLimit") || message.includes("CallRateExceeded")) {
+        const retryMs = 60_000;
+        return new BingAdsRateLimitError(retryMs, error);
+    }
+    if (status >= 500 || message.includes("InternalError")) {
+        return new BingAdsServiceError(`Bing Ads API server error: ${message}`, error);
+    }
+    return error;
+}

package/dist/index.d.ts

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+#!/usr/bin/env node
+export {};