mango-lollipop 0.1.0

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+ {
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+ "template": "saas-general",
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+ "transactional": [
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+ {
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+ "pattern": "email-verification",
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+ "id": "TX-01",
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+ "name": "Verify your email",
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+ "trigger": { "event": "user.signed_up", "type": "event" },
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+ "wait": "P0D",
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+ "channels": ["email"],
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+ "tags": ["type:transactional"],
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+ "required": true
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+ },
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+ {
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+ "pattern": "password-reset",
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+ "id": "TX-02",
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+ "name": "Password reset",
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+ "trigger": { "event": "user.password_reset_requested", "type": "event" },
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+ "wait": "P0D",
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+ "channels": ["email"],
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+ "tags": ["type:transactional"],
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+ "required": true
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+ },
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+ {
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+ "pattern": "payment-receipt",
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+ "id": "TX-03",
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+ "name": "Payment receipt",
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+ "trigger": { "event": "subscription.payment_processed", "type": "event" },
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+ "wait": "P0D",
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+ "channels": ["email"],
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+ "tags": ["type:transactional"],
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+ "required": true
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+ }
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+ ],
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+ "stages": {
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+ "acquisition": {
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+ "messages": [
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+ {
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+ "pattern": "welcome",
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+ "name": "Welcome to {product}",
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+ "trigger": { "event": "user.email_verified", "type": "event" },
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+ "wait": "PT5M",
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+ "channels": ["email"],
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+ "tags": ["type:educational"],
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+ "required": true,
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+ "notes": "USP summary, quick-start CTA, support info"
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+ }
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+ ]
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+ },
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+ "activation": {
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+ "strategy": "feature-drip",
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+ "notes": "One feature per message. Suppress if already used.",
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+ "messages": [
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+ {
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+ "pattern": "feature-highlight",
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+ "wait": "P2D",
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+ "feature_slot": 1,
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+ "channels": ["email"],
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+ "tags": ["type:educational"],
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+ "format": "plain",
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+ "suppressions": [{ "expression": "feature.{slot}_used == true" }]
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+ },
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+ {
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+ "pattern": "feature-highlight",
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+ "wait": "P3D",
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+ "feature_slot": 2,
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+ "channels": ["email"],
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+ "tags": ["type:educational"],
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+ "format": "plain",
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+ "suppressions": [{ "expression": "feature.{slot}_used == true" }]
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+ },
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+ {
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+ "pattern": "feature-highlight",
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+ "wait": "P5D",
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+ "feature_slot": 3,
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+ "channels": ["email", "in-app"],
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+ "tags": ["type:educational"]
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+ },
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+ {
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+ "pattern": "feature-highlight",
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+ "wait": "P7D",
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+ "feature_slot": 4,
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+ "channels": ["email"],
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+ "tags": ["type:educational"]
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+ },
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+ {
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+ "pattern": "feature-highlight",
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+ "wait": "P14D",
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+ "feature_slot": 5,
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+ "channels": ["email"],
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+ "tags": ["type:educational"]
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+ }
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+ ]
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+ },
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+ "revenue": {
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+ "messages": [
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+ {
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+ "pattern": "trial-ending",
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+ "trigger": { "event": "trial.ending_soon", "type": "event" },
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+ "wait": "P0D",
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+ "channels": ["email", "in-app"],
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+ "tags": ["type:promotional", "segment:trial"],
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+ "guards": [{ "expression": "user.plan == 'trial'" }]
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+ },
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+ {
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+ "pattern": "trial-expired",
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+ "trigger": { "event": "trial.expired", "type": "event" },
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+ "wait": "P0D",
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+ "channels": ["email"],
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+ "tags": ["type:promotional", "segment:trial"]
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+ },
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+ {
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+ "pattern": "usage-limit",
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+ "trigger": { "event": "usage.limit_approaching", "type": "event" },
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+ "wait": "P0D",
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+ "channels": ["in-app", "email"],
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+ "tags": ["type:behavioral"]
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+ }
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+ ]
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+ },
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+ "retention": {
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+ "messages": [
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+ {
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+ "pattern": "usage-recap",
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+ "trigger": { "event": "scheduled", "type": "scheduled", "schedule": "every friday 9am" },
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+ "wait": "P0D",
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+ "channels": ["email"],
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+ "tags": ["type:behavioral"]
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+ },
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+ {
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+ "pattern": "re-engagement-soft",
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+ "trigger": { "event": "user.inactive_3_days", "type": "behavioral" },
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+ "wait": "P0D",
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+ "channels": ["push", "email"],
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+ "tags": ["type:behavioral", "segment:dormant"]
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+ },
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+ {
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+ "pattern": "re-engagement-medium",
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+ "trigger": { "event": "user.inactive_7_days", "type": "behavioral" },
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+ "wait": "P0D",
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+ "channels": ["email"],
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+ "tags": ["type:behavioral", "segment:dormant"]
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+ },
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+ {
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+ "pattern": "re-engagement-breakup",
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+ "trigger": { "event": "user.inactive_14_days", "type": "behavioral" },
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+ "wait": "P0D",
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+ "channels": ["email"],
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+ "tags": ["type:behavioral", "segment:churning", "priority:high"]
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+ }
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+ ]
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+ },
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+ "referral": {
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+ "messages": [
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+ {
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+ "pattern": "invite-team",
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+ "trigger": { "event": "milestone.first_success", "type": "event" },
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+ "wait": "P1D",
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+ "channels": ["in-app", "email"],
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+ "tags": ["type:promotional"]
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+ },
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+ {
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+ "pattern": "referral-program",
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+ "trigger": { "event": "user.active_30_days", "type": "behavioral" },
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+ "wait": "P0D",
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+ "channels": ["email"],
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+ "tags": ["type:promotional"]
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+ }
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+ ]
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+ }
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+ }
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+ }