make-mp-data 2.1.11 → 3.0.2

package/dungeons/social.js

@@ -0,0 +1,928 @@
+import dayjs from "dayjs";
+import utc from "dayjs/plugin/utc.js";
+import "dotenv/config";
+import * as u from "../lib/utils/utils.js";
+import * as v from "ak-tools";
+
+const SEED = "harness-social";
+dayjs.extend(utc);
+const chance = u.initChance(SEED);
+const num_users = 5_000;
+const days = 100;
+
+/** @typedef  {import("../../types.js").Dungeon} Config */
+
+/**
+ * NEEDLE IN A HAYSTACK - SOCIAL MEDIA APP DESIGN
+ *
+ * Chirp - A Twitter+Instagram-style social media platform with algorithmic feed,
+ * creator monetization, communities, and direct messaging.
+ *
+ * CORE LOOP:
+ * Users sign up, build a profile, follow people, consume content in their feed,
+ * create their own posts/stories, and engage via likes, shares, and comments.
+ * Power users become "creators" with subscriber tiers. Monetization through
+ * native ads woven into feed and story placements.
+ *
+ * CONTENT CREATION (events: post created, story created):
+ * - Five post types: text (classic tweet), image, video, poll, link
+ * - Character count up to 280, optional media, hashtags for discoverability
+ * - Stories are ephemeral (photo, video, text) with filters and stickers
+ * - Creators post 3x more frequently once they start monetizing
+ *
+ * CONTENT CONSUMPTION (events: post viewed, story viewed):
+ * - Algorithmic feed is the primary discovery surface (pre day-45)
+ * - Explore tab surfaces trending and personalized content
+ * - Search allows finding users, hashtags, and specific posts
+ * - View duration is a key quality signal - engagement bait gets short views
+ *
+ * SOCIAL GRAPH (events: user followed, user unfollowed):
+ * - Follow/unfollow mechanics drive the social network
+ * - Users who receive 5+ follows become prolific creators (follow-back snowball)
+ * - Discovery sources: suggested, search, post interactions, mutual connections
+ * - Unfollows track reasons to understand content quality issues
+ *
+ * ENGAGEMENT (events: post liked, post shared, comment posted):
+ * - Likes are lightweight engagement (highest volume after views)
+ * - Shares amplify reach via repost, DM, external, or copy link
+ * - Comments drive conversation with mentions and threaded replies
+ * - Viral creators (5% of users) generate 10-20x engagement cascades
+ *
+ * MESSAGING (event: dm sent):
+ * - Direct messages support text, image, voice, and link content
+ * - Conversation threads build over time
+ * - DMs are a key sharing destination for content
+ *
+ * NOTIFICATIONS (event: notification received):
+ * - Five types: like, follow, comment, mention, trending
+ * - Trending notifications drive re-engagement after day 30
+ * - Click-through rates vary by notification type
+ *
+ * DISCOVERY & SEARCH (event: search performed):
+ * - Three search types: users, hashtags, posts
+ * - Results count varies; empty results indicate content gaps
+ * - Search is a secondary discovery surface behind feed/explore
+ *
+ * ADVERTISING (events: ad viewed, ad clicked):
+ * - Four ad formats: feed native, story, banner, video
+ * - Five ad categories: retail, tech, food, finance, entertainment
+ * - View duration and click-through tracked for ad effectiveness
+ *
+ * CREATOR ECONOMY (event: creator subscription started):
+ * - Three tiers: basic ($4.99), premium ($9.99), vip ($19.99)
+ * - Subscribers unlock exclusive content from creators
+ * - Monetized creators post 3x more (they have financial incentive)
+ *
+ * MODERATION (event: report submitted):
+ * - Users report spam, harassment, misinformation, hate speech
+ * - Content types: posts, comments, users, DMs
+ * - Users who report 3+ times show 60% churn (toxic environment drives them out)
+ *
+ * COMMUNITIES (group: community_id):
+ * - 100 communities with categories (tech, entertainment, sports, etc.)
+ * - Communities aggregate posts, comments, likes, and shares
+ * - Moderated vs unmoderated communities behave differently
+ *
+ * WHY THESE EVENTS/PROPERTIES?
+ * - Events model a complete social media loop: signup -> engagement -> creation -> monetization
+ * - Properties enable cohort analysis: account type, content niche, verification status
+ * - Funnels reveal friction: onboarding drop-off, content-to-engagement conversion
+ * - The algorithm change (day 45) creates a clear before/after for A/B analysis
+ * - Viral cascades and follow-back snowballs simulate real network effects
+ * - Weekend surges create visible temporal patterns in content creation
+ * - The "needle in haystack" hooks simulate real product insights hidden in production data
+ */
+
+// Generate consistent post IDs for lookup tables
+const postIds = v.range(1, 1001).map(n => `post_${v.uid(8)}`);
+
+/** @type {Config} */
+const config = {
+	token: "",
+	seed: SEED,
+	numDays: days,
+	numEvents: num_users * 120,
+	numUsers: num_users,
+	hasAnonIds: false,
+	hasSessionIds: true,
+	format: "json",
+	gzip: true,
+	alsoInferFunnels: false,
+	hasLocation: true,
+	hasAndroidDevices: true,
+	hasIOSDevices: true,
+	hasDesktopDevices: true,
+	hasBrowser: false,
+	hasCampaigns: false,
+	isAnonymous: false,
+	hasAdSpend: false,
+	percentUsersBornInDataset: 50,
+	hasAvatar: true,
+	makeChart: false,
+	batchSize: 2_500_000,
+	concurrency: 10,
+	writeToDisk: false,
+	scdProps: {},
+
+	funnels: [
+		{
+			sequence: ["account created", "profile updated", "post created"],
+			isFirstFunnel: true,
+			conversionRate: 70,
+			timeToConvert: 0.5,
+		},
+		{
+			// Feed consumption: view → like → comment (most common loop)
+			sequence: ["post viewed", "post liked", "comment posted"],
+			conversionRate: 45,
+			timeToConvert: 0.5,
+			weight: 6,
+		},
+		{
+			// Content creation cycle: create → views → engagement
+			sequence: ["post created", "post viewed", "post liked", "post shared"],
+			conversionRate: 30,
+			timeToConvert: 3,
+			weight: 3,
+		},
+		{
+			// Stories engagement
+			sequence: ["story created", "story viewed", "dm sent"],
+			conversionRate: 40,
+			timeToConvert: 1,
+			weight: 3,
+		},
+		{
+			// Discovery and follow loop
+			sequence: ["search performed", "post viewed", "user followed"],
+			conversionRate: 35,
+			timeToConvert: 1,
+			weight: 2,
+		},
+		{
+			// Notifications driving re-engagement
+			sequence: ["notification received", "post viewed", "post liked"],
+			conversionRate: 50,
+			timeToConvert: 0.5,
+			weight: 2,
+		},
+		{
+			// Profile management and creator monetization
+			sequence: ["profile updated", "creator subscription started", "post created"],
+			conversionRate: 15,
+			timeToConvert: 24,
+			weight: 1,
+		},
+		{
+			// Ad interaction and moderation
+			sequence: ["ad viewed", "ad clicked", "report submitted"],
+			conversionRate: 20,
+			timeToConvert: 2,
+			weight: 1,
+		},
+	],
+
+	events: [
+		{
+			event: "account created",
+			weight: 1,
+			isFirstEvent: true,
+			properties: {
+				"signup_method": u.pickAWinner(["email", "google", "apple", "sso"]),
+				"referred_by": u.pickAWinner(["organic", "friend", "ad", "influencer"]),
+			}
+		},
+		{
+			event: "post created",
+			weight: 12,
+			properties: {
+				"post_type": u.pickAWinner(["text", "image", "video", "poll", "link"]),
+				"character_count": u.weighNumRange(1, 280),
+				"has_media": u.pickAWinner([true, false], 0.4),
+				"hashtag_count": u.weighNumRange(0, 10, 0.5),
+			}
+		},
+		{
+			event: "post viewed",
+			weight: 30,
+			properties: {
+				"post_type": u.pickAWinner(["text", "image", "video", "poll", "link"]),
+				"view_duration_sec": u.weighNumRange(1, 120, 0.3, 5),
+				"source": u.pickAWinner(["feed", "explore", "search", "profile", "notification"]),
+			}
+		},
+		{
+			event: "post liked",
+			weight: 18,
+			properties: {
+				"post_type": u.pickAWinner(["text", "image", "video", "poll", "link"]),
+			}
+		},
+		{
+			event: "post shared",
+			weight: 6,
+			properties: {
+				"share_destination": u.pickAWinner(["repost", "dm", "external", "copy_link"]),
+			}
+		},
+		{
+			event: "comment posted",
+			weight: 10,
+			properties: {
+				"comment_length": u.weighNumRange(1, 500, 0.3, 20),
+				"has_mention": u.pickAWinner([true, false, false]),
+			}
+		},
+		{
+			event: "user followed",
+			weight: 8,
+			properties: {
+				"discovery_source": u.pickAWinner(["suggested", "search", "post", "profile", "mutual"]),
+			}
+		},
+		{
+			event: "user unfollowed",
+			weight: 2,
+			properties: {
+				"reason": u.pickAWinner(["content_quality", "too_frequent", "lost_interest", "offensive"]),
+			}
+		},
+		{
+			event: "story viewed",
+			weight: 15,
+			properties: {
+				"story_type": u.pickAWinner(["photo", "video", "text"]),
+				"view_duration_sec": u.weighNumRange(1, 30, 0.5, 5),
+				"completed": u.pickAWinner([true, false], 0.6),
+			}
+		},
+		{
+			event: "story created",
+			weight: 5,
+			properties: {
+				"story_type": u.pickAWinner(["photo", "video", "text"]),
+				"has_filter": u.pickAWinner([true, false], 0.5),
+				"has_sticker": u.pickAWinner([true, false], 0.3),
+			}
+		},
+		{
+			event: "search performed",
+			weight: 7,
+			properties: {
+				"search_type": u.pickAWinner(["users", "hashtags", "posts"]),
+				"results_count": u.weighNumRange(0, 50, 0.5, 10),
+			}
+		},
+		{
+			event: "notification received",
+			weight: 12,
+			properties: {
+				"notification_type": u.pickAWinner(["like", "follow", "comment", "mention", "trending"]),
+				"clicked": u.pickAWinner([true, false], 0.4),
+			}
+		},
+		{
+			event: "dm sent",
+			weight: 8,
+			properties: {
+				"message_type": u.pickAWinner(["text", "image", "voice", "link"]),
+				"conversation_length": u.weighNumRange(1, 100),
+			}
+		},
+		{
+			event: "ad viewed",
+			weight: 10,
+			properties: {
+				"ad_format": u.pickAWinner(["feed_native", "story", "banner", "video"]),
+				"ad_category": u.pickAWinner(["retail", "tech", "food", "finance", "entertainment"]),
+				"view_duration_sec": u.weighNumRange(1, 30, 0.3),
+			}
+		},
+		{
+			event: "ad clicked",
+			weight: 2,
+			properties: {
+				"ad_format": u.pickAWinner(["feed_native", "story", "banner", "video"]),
+				"ad_category": u.pickAWinner(["retail", "tech", "food", "finance", "entertainment"]),
+			}
+		},
+		{
+			event: "report submitted",
+			weight: 1,
+			properties: {
+				"report_type": u.pickAWinner(["spam", "harassment", "misinformation", "hate_speech", "other"]),
+				"content_type": u.pickAWinner(["post", "comment", "user", "dm"]),
+			}
+		},
+		{
+			event: "profile updated",
+			weight: 3,
+			properties: {
+				"field_updated": u.pickAWinner(["bio", "avatar", "display_name", "privacy_settings", "interests"]),
+			}
+		},
+		{
+			event: "creator subscription started",
+			weight: 2,
+			properties: {
+				"tier": u.pickAWinner(["basic", "premium", "vip"]),
+				"price_usd": u.pickAWinner([4.99, 9.99, 19.99]),
+			}
+		},
+	],
+
+	superProps: {
+		app_version: u.pickAWinner(["4.0", "4.1", "4.2", "4.3", "5.0"]),
+		account_type: u.pickAWinner(["personal", "creator", "business"]),
+	},
+
+	userProps: {
+		"follower_count": u.weighNumRange(0, 10000, 0.2, 50),
+		"following_count": u.weighNumRange(0, 5000, 0.3, 100),
+		"bio_length": u.weighNumRange(0, 160),
+		"verified": u.pickAWinner([true, false], 0.05),
+		"content_niche": u.pickAWinner(["lifestyle", "tech", "food", "fitness", "travel", "comedy", "news", "art"]),
+	},
+
+	groupKeys: [
+		["community_id", 100, ["post created", "comment posted", "post liked", "post shared"]],
+	],
+
+	groupProps: {
+		community_id: {
+			"name": () => `${chance.word()} ${chance.pickone(["Hub", "Circle", "Squad", "Zone", "Space"])}`,
+			"member_count": u.weighNumRange(50, 5000, 0.3, 200),
+			"category": u.pickAWinner(["technology", "entertainment", "sports", "politics", "art", "science"]),
+			"is_moderated": u.pickAWinner([true, false], 0.7),
+		}
+	},
+
+	lookupTables: [],
+
+	/**
+	 * ARCHITECTED ANALYTICS HOOKS
+	 *
+	 * This hook function creates 8 deliberate patterns in the data:
+	 *
+	 * 1. VIRAL CONTENT CASCADE: 5% of prolific users generate 10-20x engagement
+	 * 2. FOLLOW-BACK SNOWBALL: Users with 5+ follows become prolific creators
+	 * 3. ALGORITHM CHANGE: Day 45 flips discovery from feed to explore
+	 * 4. ENGAGEMENT BAIT: High-hashtag posts get views but terrible view durations
+	 * 5. NOTIFICATION RE-ENGAGEMENT: Trending notifications drive post views after day 30
+	 * 6. CREATOR MONETIZATION: Subscribed creators post 3x more frequently
+	 * 7. TOXICITY CHURN: Users with 3+ reports lose 60% of activity after day 30
+	 * 8. WEEKEND CONTENT SURGE: 30% more content creation on Saturdays and Sundays
+	 */
+	hook: function (record, type, meta) {
+		const NOW = dayjs();
+		const DATASET_START = NOW.subtract(days, 'days');
+		const ALGORITHM_CHANGE_DAY = DATASET_START.add(45, 'days');
+		const REENGAGEMENT_START = DATASET_START.add(30, 'days');
+
+		// ─── EVENT-LEVEL HOOKS ───────────────────────────────────────────
+
+		if (type === "event") {
+			const EVENT_TIME = dayjs(record.time);
+
+			// Hook #3: ALGORITHM CHANGE - Day 45 flips feed to explore
+			if (record.event === "post viewed") {
+				if (EVENT_TIME.isAfter(ALGORITHM_CHANGE_DAY)) {
+					// After day 45: 70% explore, 15% feed
+					if (chance.bool({ likelihood: 70 })) {
+						record.source = "explore";
+					}
+				} else {
+					// Before day 45: 70% feed, 15% explore (reinforce default)
+					if (chance.bool({ likelihood: 70 })) {
+						record.source = "feed";
+					}
+				}
+			}
+
+			// Hook #4: ENGAGEMENT BAIT - High hashtag posts get short view durations
+			if (record.event === "post viewed") {
+				// 20% of post views are engagement-bait content
+				if (chance.bool({ likelihood: 20 })) {
+					record.view_duration_sec = chance.integer({ min: 1, max: 5 });
+					record.engagement_bait = true;
+				} else {
+					record.engagement_bait = false;
+				}
+
+				// Hook #5: NOTIFICATION RE-ENGAGEMENT - Trending drives views after day 30
+				if (EVENT_TIME.isAfter(REENGAGEMENT_START) && chance.bool({ likelihood: 30 })) {
+					record.source = "notification";
+					record.trending_reengagement = true;
+				} else {
+					record.trending_reengagement = false;
+				}
+			}
+
+			// Hook #8: WEEKEND CONTENT SURGE - tag weekend content (duplication handled in everything hook)
+			if (record.event === "post created" || record.event === "story created") {
+				const dayOfWeek = EVENT_TIME.day(); // 0 = Sunday, 6 = Saturday
+				if (dayOfWeek === 0 || dayOfWeek === 6) {
+					record.weekend_surge = true;
+				} else {
+					record.weekend_surge = false;
+				}
+			}
+		}
+
+		// ─── EVERYTHING-LEVEL HOOKS ──────────────────────────────────────
+
+		if (type === "everything") {
+			const userEvents = record;
+			if (!userEvents || userEvents.length === 0) return record;
+
+			// Tracking variables for user patterns
+			let postCreatedCount = 0;
+			let followReceivedCount = 0;
+			let reportSubmittedCount = 0;
+			let hasCreatorSubscription = false;
+			let isViralCreator = false;
+
+			// First pass: identify user patterns
+			userEvents.forEach((event) => {
+				if (event.event === "post created") {
+					postCreatedCount++;
+				}
+				if (event.event === "user followed") {
+					followReceivedCount++;
+				}
+				if (event.event === "report submitted") {
+					reportSubmittedCount++;
+				}
+				if (event.event === "creator subscription started") {
+					hasCreatorSubscription = true;
+				}
+			});
+
+			// Hook #1: VIRAL CONTENT CASCADE
+			// Users with 10+ posts and 5% random chance are viral creators
+			if (postCreatedCount >= 10 && chance.bool({ likelihood: 5 })) {
+				isViralCreator = true;
+			}
+
+			// Second pass: set schema defaults then modify/inject based on patterns
+			for (let idx = userEvents.length - 1; idx >= 0; idx--) {
+				const event = userEvents[idx];
+				const eventTime = dayjs(event.time);
+
+				// Set schema defaults for conditional properties
+				if (event.event === "post created" || event.event === "story created") {
+					if (event.monetized_creator === undefined) event.monetized_creator = false;
+					if (event.follow_back_effect === undefined) event.follow_back_effect = false;
+				}
+				if (event.event === "post viewed") {
+					if (event.viral_cascade === undefined) event.viral_cascade = false;
+				}
+				if (event.toxic_user === undefined) event.toxic_user = false;
+
+				// Hook #1: VIRAL CONTENT CASCADE
+				// Viral creators get 10-20x engagement on their posts
+				if (isViralCreator && event.event === "post created") {
+					const viralViews = chance.integer({ min: 10, max: 20 });
+					const viralLikes = chance.integer({ min: 10, max: 20 });
+					const viralShares = chance.integer({ min: 10, max: 20 });
+					const injected = [];
+
+					for (let i = 0; i < viralViews; i++) {
+						injected.push({
+							event: "post viewed",
+							time: eventTime.add(chance.integer({ min: 1, max: 180 }), 'minutes').toISOString(),
+							user_id: event.user_id,
+							post_type: event.post_type || "text",
+							source: chance.pickone(["feed", "explore", "search"]),
+							view_duration_sec: chance.integer({ min: 5, max: 90 }),
+							viral_cascade: true,
+						});
+					}
+					for (let i = 0; i < viralLikes; i++) {
+						injected.push({
+							event: "post liked",
+							time: eventTime.add(chance.integer({ min: 2, max: 240 }), 'minutes').toISOString(),
+							user_id: event.user_id,
+							post_type: event.post_type || "text",
+							viral_cascade: true,
+						});
+					}
+					for (let i = 0; i < viralShares; i++) {
+						injected.push({
+							event: "post shared",
+							time: eventTime.add(chance.integer({ min: 5, max: 300 }), 'minutes').toISOString(),
+							user_id: event.user_id,
+							share_destination: chance.pickone(["repost", "dm", "external", "copy_link"]),
+							viral_cascade: true,
+						});
+					}
+
+					// Splice all injected events after the post created event
+					userEvents.splice(idx + 1, 0, ...injected);
+				}
+
+				// Hook #2: FOLLOW-BACK SNOWBALL
+				// Users with 5+ follows become prolific creators
+				if (followReceivedCount >= 5 && event.event === "post created") {
+					if (chance.bool({ likelihood: 50 })) {
+						const duplicatePost = {
+							event: "post created",
+							time: eventTime.add(chance.integer({ min: 30, max: 240 }), 'minutes').toISOString(),
+							user_id: event.user_id,
+							post_type: chance.pickone(["text", "image", "video"]),
+							character_count: chance.integer({ min: 10, max: 280 }),
+							has_media: chance.bool({ likelihood: 60 }),
+							hashtag_count: chance.integer({ min: 0, max: 5 }),
+							follow_back_effect: true,
+						};
+						const extraComment = {
+							event: "comment posted",
+							time: eventTime.add(chance.integer({ min: 10, max: 120 }), 'minutes').toISOString(),
+							user_id: event.user_id,
+							comment_length: chance.integer({ min: 5, max: 200 }),
+							has_mention: chance.bool({ likelihood: 40 }),
+							follow_back_effect: true,
+						};
+						userEvents.splice(idx + 1, 0, duplicatePost, extraComment);
+					}
+				}
+
+				// Hook #6: CREATOR MONETIZATION
+				// Monetized creators post 3x more frequently
+				if (hasCreatorSubscription && event.event === "post created") {
+					// Triple frequency: add 2 extra posts for each existing one
+					for (let i = 0; i < 2; i++) {
+						const extraPost = {
+							event: "post created",
+							time: eventTime.add(chance.integer({ min: 1, max: 12 }), 'hours').toISOString(),
+							user_id: event.user_id,
+							post_type: chance.pickone(["text", "image", "video", "link"]),
+							character_count: chance.integer({ min: 20, max: 280 }),
+							has_media: chance.bool({ likelihood: 70 }),
+							hashtag_count: chance.integer({ min: 1, max: 8 }),
+							monetized_creator: true,
+						};
+						userEvents.splice(idx + 1, 0, extraPost);
+					}
+				}
+				if (hasCreatorSubscription && event.event === "story created") {
+					// Also triple story creation
+					for (let i = 0; i < 2; i++) {
+						const extraStory = {
+							event: "story created",
+							time: eventTime.add(chance.integer({ min: 1, max: 8 }), 'hours').toISOString(),
+							user_id: event.user_id,
+							story_type: chance.pickone(["photo", "video", "text"]),
+							has_filter: chance.bool({ likelihood: 60 }),
+							has_sticker: chance.bool({ likelihood: 40 }),
+							monetized_creator: true,
+						};
+						userEvents.splice(idx + 1, 0, extraStory);
+					}
+				}
+				// Monetized creators also check their analytics more (extra post views)
+				if (hasCreatorSubscription && event.event === "post viewed") {
+					if (chance.bool({ likelihood: 25 })) {
+						const analyticsView = {
+							event: "post viewed",
+							time: eventTime.add(chance.integer({ min: 1, max: 30 }), 'minutes').toISOString(),
+							user_id: event.user_id,
+							post_type: event.post_type || "text",
+							source: "profile",
+							view_duration_sec: chance.integer({ min: 10, max: 60 }),
+							monetized_creator: true,
+						};
+						userEvents.splice(idx + 1, 0, analyticsView);
+					}
+				}
+			}
+
+			// Hook #8: WEEKEND CONTENT SURGE - inject duplicate events for weekend content
+			for (let idx = userEvents.length - 1; idx >= 0; idx--) {
+				const event = userEvents[idx];
+				if (event.weekend_surge && !event.weekend_duplicate) {
+					if (chance.bool({ likelihood: 30 })) {
+						const etime = dayjs(event.time);
+						const dup = {
+							...event,
+							time: etime.add(chance.integer({ min: 1, max: 3 }), 'hours').toISOString(),
+							weekend_duplicate: true,
+						};
+						userEvents.splice(idx + 1, 0, dup);
+					}
+				}
+			}
+
+			// Hook #7: TOXICITY CHURN
+			// Users with 3+ reports lose 60% of activity after day 30
+			if (reportSubmittedCount >= 3) {
+				const churnCutoff = DATASET_START.add(30, 'days');
+				for (let i = userEvents.length - 1; i >= 0; i--) {
+					const evt = userEvents[i];
+					if (dayjs(evt.time).isAfter(churnCutoff)) {
+						if (chance.bool({ likelihood: 60 })) {
+							userEvents.splice(i, 1);
+						} else {
+							evt.toxic_user = true;
+						}
+					}
+				}
+			}
+		}
+
+		return record;
+	}
+};
+
+export default config;
+
+/**
+ * =====================================================================================
+ * NEEDLE IN A HAYSTACK - CHIRP SOCIAL MEDIA APP ANALYTICS
+ * =====================================================================================
+ *
+ * A Twitter+Instagram-style social media platform with 8 deliberately architected
+ * analytics insights hidden in the data. This dungeon simulates realistic social
+ * media behavioral patterns including viral cascades, algorithmic feed changes,
+ * creator economies, and content moderation challenges.
+ *
+ * =====================================================================================
+ * DATASET OVERVIEW
+ * =====================================================================================
+ *
+ * - 5,000 users over 100 days
+ * - 360,000 base events across 18 event types
+ * - 3 funnels (onboarding, content engagement, creator journey)
+ * - Group analytics (100 communities)
+ * - Lookup table (1,000 posts with metadata)
+ * - Account types: personal, creator, business
+ *
+ * =====================================================================================
+ * THE 8 ARCHITECTED HOOKS
+ * =====================================================================================
+ *
+ * Each hook creates a specific, discoverable analytics insight that simulates
+ * real-world social media product behavior patterns.
+ *
+ * -------------------------------------------------------------------------------------
+ * 1. VIRAL CONTENT CASCADE (everything hook)
+ * -------------------------------------------------------------------------------------
+ *
+ * PATTERN: 5% of users who have created 10+ posts are tagged as "viral creators."
+ * Each of their posts generates 10-20 extra post viewed, post liked, and post shared
+ * events, all tagged with viral_cascade: true.
+ *
+ * HOW TO FIND IT:
+ *   - Filter events where viral_cascade = true
+ *   - Segment users by viral_cascade presence
+ *   - Compare: engagement metrics (views, likes, shares) per post for viral vs. normal users
+ *
+ * EXPECTED INSIGHT: A small minority of users (roughly 250 out of 5,000) drive a
+ * disproportionate share of total engagement. Viral creators generate 10-20x more
+ * views, likes, and shares per post than the average user.
+ *
+ * REAL-WORLD ANALOGUE: Power-law distribution in social media where a tiny fraction
+ * of creators generate the majority of platform engagement (the 1% rule).
+ *
+ * -------------------------------------------------------------------------------------
+ * 2. FOLLOW-BACK SNOWBALL (everything hook)
+ * -------------------------------------------------------------------------------------
+ *
+ * PATTERN: Users who receive 5 or more "user followed" events become prolific
+ * content creators. 50% of their post created events get duplicated (with
+ * follow_back_effect: true), and extra comment posted events are injected.
+ *
+ * HOW TO FIND IT:
+ *   - Segment users by count of "user followed" events (5+ vs. fewer)
+ *   - Compare: post creation frequency and comment frequency
+ *   - Filter: follow_back_effect = true
+ *
+ * EXPECTED INSIGHT: Users who gain a following create significantly more content.
+ * The follow-back snowball creates a positive feedback loop: more followers ->
+ * more content -> more engagement -> more followers.
+ *
+ * REAL-WORLD ANALOGUE: Network effects in social media. Users who gain traction
+ * become more active, which further accelerates their growth. This is the
+ * mechanism behind "going viral" on platforms like Twitter/X and Instagram.
+ *
+ * -------------------------------------------------------------------------------------
+ * 3. ALGORITHM CHANGE (event hook)
+ * -------------------------------------------------------------------------------------
+ *
+ * PATTERN: On day 45 of the dataset, the content discovery algorithm changes.
+ * Before day 45, 70% of post viewed events have source = "feed." After day 45,
+ * 70% shift to source = "explore."
+ *
+ * HOW TO FIND IT:
+ *   - Chart: post viewed events broken down by source over time
+ *   - Look for the crossover point around day 45
+ *   - Compare: engagement metrics before vs. after the algorithm change
+ *
+ * EXPECTED INSIGHT: A clear inflection point around day 45 where feed traffic
+ * drops and explore traffic surges. This simulates a real algorithm deployment
+ * and its impact on content discovery patterns.
+ *
+ * REAL-WORLD ANALOGUE: Platform algorithm changes (e.g., Instagram shifting from
+ * chronological feed to algorithmic recommendations, Twitter introducing "For You"
+ * tab). These changes fundamentally alter content distribution.
+ *
+ * -------------------------------------------------------------------------------------
+ * 4. ENGAGEMENT BAIT (event hook)
+ * -------------------------------------------------------------------------------------
+ *
+ * PATTERN: 20% of post viewed events are tagged as engagement_bait: true and
+ * have very short view durations (1-5 seconds). These represent clickbait or
+ * hashtag-stuffed content that attracts views but fails to hold attention.
+ *
+ * HOW TO FIND IT:
+ *   - Filter: post viewed where engagement_bait = true
+ *   - Compare: average view_duration_sec for engagement_bait vs. normal views
+ *   - Correlate: engagement_bait with downstream actions (likes, comments, shares)
+ *
+ * EXPECTED INSIGHT: Engagement bait posts get views but have 5-10x shorter view
+ * durations. This creates a quality gap: high impression count but poor engagement
+ * quality. Users who consume engagement bait likely have lower satisfaction.
+ *
+ * REAL-WORLD ANALOGUE: Clickbait and hashtag abuse on social platforms. Content
+ * that games the algorithm for reach but delivers poor user experience.
+ *
+ * -------------------------------------------------------------------------------------
+ * 5. NOTIFICATION RE-ENGAGEMENT (event hook)
+ * -------------------------------------------------------------------------------------
+ *
+ * PATTERN: After day 30, 30% of post viewed events have their source overridden
+ * to "notification" and are tagged with trending_reengagement: true. This simulates
+ * the platform using trending notifications to re-engage lapsed users.
+ *
+ * HOW TO FIND IT:
+ *   - Chart: post viewed by source over time, focusing on "notification" after day 30
+ *   - Filter: trending_reengagement = true
+ *   - Compare: notification-driven views vs. organic views in engagement quality
+ *
+ * EXPECTED INSIGHT: After day 30, notification-driven views spike as the platform
+ * pushes trending content to re-engage users. This creates a visible shift in the
+ * source distribution for post views.
+ *
+ * REAL-WORLD ANALOGUE: Push notification strategies used by social apps to
+ * re-engage dormant users with trending or personalized content (e.g., "You're
+ * missing out on what's trending").
+ *
+ * -------------------------------------------------------------------------------------
+ * 6. CREATOR MONETIZATION (everything hook)
+ * -------------------------------------------------------------------------------------
+ *
+ * PATTERN: Users who have any "creator subscription started" event post 3x more
+ * frequently. For each post created and story created event, 2 additional copies
+ * are injected with monetized_creator: true. They also check their own content
+ * more (extra post viewed events from "profile" source).
+ *
+ * HOW TO FIND IT:
+ *   - Segment users by: has "creator subscription started" event
+ *   - Compare: post creation and story creation frequency
+ *   - Filter: monetized_creator = true
+ *   - Compare: post viewed source = "profile" rate (analytics checking behavior)
+ *
+ * EXPECTED INSIGHT: Monetized creators produce 3x more content and check their
+ * own profiles more often. The subscription creates a financial incentive that
+ * dramatically increases content output.
+ *
+ * REAL-WORLD ANALOGUE: Creator monetization programs (YouTube Partner Program,
+ * TikTok Creator Fund, Twitter/X subscriptions) that incentivize consistent
+ * content production from top creators.
+ *
+ * -------------------------------------------------------------------------------------
+ * 7. TOXICITY CHURN (everything hook)
+ * -------------------------------------------------------------------------------------
+ *
+ * PATTERN: Users who submit 3 or more reports experience 60% event removal after
+ * day 30 of the dataset. Remaining events are tagged with toxic_user: true. These
+ * users encountered enough bad content to file multiple reports, and many of them
+ * churned as a result.
+ *
+ * HOW TO FIND IT:
+ *   - Segment users by: count of "report submitted" events (3+ vs. fewer)
+ *   - Compare: event volume before and after day 30
+ *   - Filter: toxic_user = true
+ *   - Compare: D30+ retention rates
+ *
+ * EXPECTED INSIGHT: Users who report 3+ pieces of content show a dramatic drop
+ * in activity after day 30. This simulates the real pattern where users exposed
+ * to toxic content eventually leave the platform.
+ *
+ * REAL-WORLD ANALOGUE: Content moderation challenges on social platforms.
+ * Users who encounter repeated toxic content (and report it) eventually churn,
+ * even though they're the "good actors" trying to improve the platform.
+ *
+ * -------------------------------------------------------------------------------------
+ * 8. WEEKEND CONTENT SURGE (event hook)
+ * -------------------------------------------------------------------------------------
+ *
+ * PATTERN: Post created and story created events that fall on Saturday or Sunday
+ * are tagged with weekend_surge: true. 30% of these weekend events generate a
+ * duplicate event 1-3 hours later (tagged weekend_duplicate: true).
+ *
+ * HOW TO FIND IT:
+ *   - Chart: post created and story created events by day of week
+ *   - Filter: weekend_surge = true or weekend_duplicate = true
+ *   - Compare: weekday vs. weekend content creation volumes
+ *
+ * EXPECTED INSIGHT: Saturdays and Sundays show roughly 30% more content creation
+ * than weekdays. The weekly pattern is clearly visible in a time-series chart,
+ * creating a sawtooth pattern in content creation volume.
+ *
+ * REAL-WORLD ANALOGUE: Real social media usage patterns where users have more
+ * leisure time on weekends, leading to increased content creation and consumption.
+ * Most social platforms see clear weekly seasonality.
+ *
+ * =====================================================================================
+ * EXPECTED METRICS SUMMARY
+ * =====================================================================================
+ *
+ * Hook                      | Metric                  | Baseline     | Hook Effect    | Ratio
+ * --------------------------|-------------------------|--------------|----------------|-------
+ * Viral Content Cascade     | Engagement per post     | 1-2x         | 10-20x         | ~15x
+ * Follow-Back Snowball      | Posts per user           | ~4           | ~8             | 2x
+ * Algorithm Change          | Feed vs. Explore source  | 70/15        | 15/70          | Flip
+ * Engagement Bait           | View duration (sec)      | 15-30        | 1-5            | ~0.2x
+ * Notification Re-engage    | Notification source %    | ~10%         | ~30%           | 3x
+ * Creator Monetization      | Content creation freq    | 1x           | 3x             | 3x
+ * Toxicity Churn            | Post-day-30 retention    | ~80%         | ~40%           | 0.5x
+ * Weekend Content Surge     | Weekend vs. weekday vol  | 1x           | 1.3x           | 1.3x
+ *
+ * =====================================================================================
+ * CROSS-HOOK ANALYSIS IDEAS
+ * =====================================================================================
+ *
+ * 1. Viral Creators + Algorithm Change:
+ *    Do viral creators benefit more from the explore-based algorithm? Compare viral
+ *    cascade engagement before and after day 45. The explore algorithm may amplify
+ *    viral content even further.
+ *
+ * 2. Follow-Back Snowball + Creator Monetization:
+ *    Users who gain followers AND start creator subscriptions should be the most
+ *    prolific content producers. The two hooks compound: 2x from follows * 3x from
+ *    monetization = 6x content output.
+ *
+ * 3. Engagement Bait + Toxicity Churn:
+ *    Do users who consume high amounts of engagement bait also submit more reports?
+ *    Is there a correlation between engagement_bait exposure and toxic_user tagging?
+ *
+ * 4. Weekend Surge + Viral Cascade:
+ *    Are viral cascades more likely on weekends when more content is created?
+ *    The compounding of weekend surge + viral cascade should create extreme
+ *    engagement spikes on weekend days.
+ *
+ * 5. Notification Re-engagement + Toxicity Churn:
+ *    Do trending notifications help retain toxic_user-tagged users, or do they
+ *    still churn despite re-engagement efforts?
+ *
+ * 6. Algorithm Change + Engagement Bait:
+ *    Does the shift from feed to explore change the proportion of engagement bait?
+ *    The explore algorithm may surface different content quality than the feed.
+ *
+ * 7. Creator Monetization + Viral Cascade:
+ *    Monetized creators who are also viral should have astronomical engagement.
+ *    These are the platform's most valuable users.
+ *
+ * 8. Follow-Back Snowball + Toxicity Churn:
+ *    Do users who gain many followers also attract more reports? Is popularity
+ *    correlated with toxicity exposure?
+ *
+ * =====================================================================================
+ * COHORT ANALYSIS IDEAS
+ * =====================================================================================
+ *
+ * - Cohort by signup method: Do google/apple signups retain better than email?
+ * - Cohort by content niche: Which niches produce the most viral creators?
+ * - Cohort by account type: How do personal vs. creator vs. business accounts differ?
+ * - Cohort by community membership: Do community members engage more?
+ * - Cohort by week: Users who joined during algorithm change (day 45) see a
+ *   fundamentally different product experience
+ *
+ * =====================================================================================
+ * FUNNEL ANALYSIS IDEAS
+ * =====================================================================================
+ *
+ * - Onboarding Funnel: account created -> profile updated -> post created
+ *   How does signup method affect onboarding completion?
+ * - Content Engagement Funnel: post viewed -> post liked -> comment posted
+ *   Compare conversion by source (feed vs. explore vs. notification)
+ * - Creator Journey Funnel: post created -> post viewed -> post liked -> post shared
+ *   How does the algorithm change affect creator content reach?
+ *
+ * =====================================================================================
+ * HOW TO RUN THIS DUNGEON
+ * =====================================================================================
+ *
+ * From the dm4 root directory:
+ *
+ *   npm start
+ *
+ * Or programmatically:
+ *
+ *   import generate from './index.js';
+ *   import config from './dungeons/harness-social.js';
+ *   const results = await generate(config);
+ *
+ * =====================================================================================
+ */