launchframe 0.2.1 → 0.2.3

package/README.md

@@ -6,7 +6,7 @@
 npx launchframe@latest <url> "<saas idea>"
 ```
 
-Launchframe drops an [AI-cloner template](https://github.com/JCodesMore/ai-website-cloner-template) into your filesystem, pre-wired with the URL you want to clone and the SaaS you want to build. Open the project in your AI agent of choice ([Claude Code](https://docs.anthropic.com/en/docs/claude-code), [Cursor](https://cursor.com/), [Codex CLI](https://github.com/openai/codex), [Gemini CLI](https://github.com/google-gemini/gemini-cli), etc.), run `/clone-website`, and the agent will reverse-engineer the target site pixel-perfectly, then re-skin every line of copy and every brand mark for your SaaS idea.
+Launchframe drops an [AI-cloner template](https://github.com/JCodesMore/ai-website-cloner-template) into **your current folder (project root)** by default — so **`.cursor`**, **`.claude`**, and the rest of the dotfolders sit where your editor expects them when you open that folder. It **runs `npm install` for you**. Then tell your AI **Build it** (same as `/clone-website`).
 
 ## Why Launchframe
 
@@ -20,29 +20,32 @@ You spend your time on product, not on translating Figma boxes into Tailwind.
 
 ## Quick Start
 
+From an **empty** project folder (or after `git init` only):
+
 ```bash
-# 1) Scaffold a project
+mkdir my-saas && cd my-saas
 npx launchframe@latest https://linear.app "AI-powered customer feedback platform"
+```
 
-# 2) Hop in and install
-cd launchframe-app
-npm install
+Then open **this folder** in [Cursor](https://cursor.com/) and chat: **Build it.**
 
-# 3) Open in your AI agent and run the skill
-#    (Claude Code recommended: `claude --chrome`)
-/clone-website
-```
+Files land in the **current directory** so workspace rules apply. Prefer a subfolder? Use `--dir launchframe-app`.
 
-The skill reads `launchframe.config.json` from the scaffolded project — no need to repeat the URL or idea.
+Optional: **`/clone-website`** in Cursor, or **`--skip-install`** for CI / debugging.
+
+```bash
+npx launchframe@latest https://linear.app "My idea" --skip-install
+```
 
 ## What gets generated
 
 ```
-launchframe-app/
+my-saas/   (or use --dir to create a subfolder)
+├─ START_HERE.md             ← "open Cursor, say Build it"
 ├─ launchframe.config.json   ← url + saas idea (the directive)
-├─ AGENTS.md                 ← agent instructions (read by every supported agent)
-├─ .claude/                  ← Claude Code skill: /clone-website
-├─ .cursor/                  ← Cursor command: /clone-website
+├─ AGENTS.md                 ← agent instructions (single source of truth)
+├─ .cursor/                  ← at project root (Cursor rules + /clone-website)
+├─ .claude/                  ← Claude Code skill
 ├─ .codex/ .gemini/ .opencode/ .windsurf/ .github/ .augment/
 │  .continue/ .amazonq/      ← every other agent gets the same skill, format-adapted
 ├─ src/                      ← Next.js 16 + shadcn/ui + Tailwind v4 scaffold
@@ -61,8 +64,9 @@ Arguments:
   <saas idea>    One-line description of the SaaS you're building
 
 Options:
-  --dir <name>   Target directory (default: launchframe-app)
-  --force        Overwrite the target if it already exists
+  --dir <path>   Output folder (default: . — current directory / project root)
+  --force        Merge into a non-empty directory (use with care)
+  --skip-install Skip npm install (for CI / debugging only)
   --help, -h     Show this message
   --version, -v  Show the version
 ```
@@ -72,7 +76,7 @@ Options:
 ```bash
 npx launchframe@latest https://linear.app "AI-powered customer feedback platform"
 
-npx launchframe@latest https://vercel.com "DevOps platform for ML teams" --dir my-startup
+npx launchframe@latest https://vercel.com "DevOps for ML" --dir launchframe-app
 
 # Hostname-only — launchframe will prepend https://
 npx launchframe@latest stripe.com "B2B billing for AI agent companies"

package/bin/launchframe.mjs

@@ -4,22 +4,25 @@
  * launchframe — scaffold an AI-cloner project pointed at any URL + SaaS idea.
  *
  * Usage:
- *   npx launchframe@latest <url> "<saas idea>" [--dir <name>] [--force]
+ *   npx launchframe@latest <url> "<saas idea>" [--dir <path>] [--force] [--skip-install]
  *
  * Behavior:
  *   1. Validates the URL and SaaS-idea string.
- *   2. Copies the bundled `template/` payload (the ai-website-cloner-template
- *      pre-configured for launchframe) into `./<name>` (default `launchframe-app`).
+ *   2. Copies the bundled `template/` payload into the project root (current
+ *      directory by default) so dotfolders like `.cursor` and `.claude` live at
+ *      the workspace root when you open that folder in your editor. Use
+ *      `--dir <name>` for a subdirectory if you prefer.
  *   3. Writes `launchframe.config.json` into the new project so the bundled
  *      `/clone-website` skill knows which URL to clone and how to re-skin it
  *      for your SaaS idea.
- *   4. Prints next steps for hooking up an AI agent (Claude Code, Cursor,
- *      Codex CLI, Gemini CLI, etc.).
+ *   4. Runs `npm install` in the new project (so the user does not have to).
+ *   5. Prints one line: open the folder in Cursor and tell the AI **Build it**.
  */
 
+import { spawnSync } from "node:child_process";
 import { cpSync, existsSync, mkdirSync, readdirSync, readFileSync, writeFileSync } from "node:fs";
 import { createRequire } from "node:module";
-import { dirname, isAbsolute, join, resolve } from "node:path";
+import { dirname, basename, isAbsolute, join, resolve } from "node:path";
 import { fileURLToPath } from "node:url";
 
 const __filename = fileURLToPath(import.meta.url);
@@ -55,14 +58,17 @@ ${c("bold", "Arguments:")}
                  (used to re-skin copy/branding after the visual clone)
 
 ${c("bold", "Options:")}
-  --dir <name>   Target directory name (default: launchframe-app)
-  --force        Overwrite the target directory if it already exists
+  --dir <path>   Output folder (default: .  — current directory / project root)
+  --force        Overwrite merging files into a non-empty directory (use with care)
+  --skip-install Skip npm install after scaffold (faster for CI / debugging)
   --help, -h     Show this message
   --version, -v  Show the launchframe version
 
 ${c("bold", "Example:")}
   npx launchframe@latest https://linear.app "AI-powered customer feedback platform"
-  npx launchframe@latest https://vercel.com "DevOps platform for ML teams" --dir my-startup
+  # From an empty folder (or git init only), files land in .  so .cursor/ works at workspace root
+  npx launchframe@latest https://vercel.com "DevOps for ML" --dir launchframe-app
+  npx launchframe@latest https://stripe.com "Billing for AI agents" --skip-install
 `);
 }
 
@@ -74,12 +80,19 @@ function exitErr(msg, code = 1) {
 
 function parseArgs(argv) {
   const positional = [];
-  const opts = { dir: "launchframe-app", force: false, help: false, version: false };
+  const opts = {
+    dir: ".",
+    force: false,
+    skipInstall: false,
+    help: false,
+    version: false,
+  };
   for (let i = 0; i < argv.length; i++) {
     const a = argv[i];
     if (a === "--help" || a === "-h") opts.help = true;
     else if (a === "--version" || a === "-v") opts.version = true;
     else if (a === "--force" || a === "-f") opts.force = true;
+    else if (a === "--skip-install") opts.skipInstall = true;
     else if (a === "--dir" || a === "-d") {
       const next = argv[++i];
       if (!next || next.startsWith("-")) exitErr("`--dir` requires a value");
@@ -115,7 +128,34 @@ function isDirEmpty(dir) {
   }
 }
 
-function rewritePackageJson(targetDir, projectName, url, idea) {
+/** True if the folder is empty or only has git/bootstrap noise (so we can scaffold at project root). */
+function isScaffoldRootUsable(dir) {
+  let names;
+  try {
+    names = readdirSync(dir);
+  } catch {
+    return true;
+  }
+  if (names.length === 0) return true;
+  const allowedOnly = new Set([".git", ".gitignore", ".gitattributes"]);
+  return names.every((n) => allowedOnly.has(n));
+}
+
+function npmPackageSlug(dirName, targetDir) {
+  const raw =
+    dirName === "." || dirName === "./"
+      ? basename(targetDir) || "launchframe-app"
+      : dirName;
+  const slug = raw
+    .toLowerCase()
+    .replace(/[^a-z0-9-_]/g, "-")
+    .replace(/-+/g, "-")
+    .replace(/^-|-$/g, "")
+    .slice(0, 64);
+  return slug || "launchframe-app";
+}
+
+function rewritePackageJson(targetDir, packageSlug, url, idea) {
   const pkgPath = join(targetDir, "package.json");
   if (!existsSync(pkgPath)) return;
   let pkg;
@@ -124,7 +164,7 @@ function rewritePackageJson(targetDir, projectName, url, idea) {
   } catch {
     return;
   }
-  pkg.name = projectName.toLowerCase().replace(/[^a-z0-9-_]/g, "-").slice(0, 64) || "launchframe-app";
+  pkg.name = packageSlug;
   pkg.version = "0.1.0";
   pkg.private = true;
   pkg.description = `Launchframe project — clone of ${url} reframed as: ${idea}`;
@@ -144,6 +184,7 @@ function writeLaunchframeConfig(targetDir, url, idea) {
     launchframeVersion: pkgJson.version,
     notes: [
       "The /clone-website skill reads this file at the start of every run.",
+      "After scaffold: open this folder in Cursor (or your AI editor) and say **Build it** — same workflow.",
       "`url` is the visual source-of-truth (clone its layout, spacing, tokens, motion).",
       "`idea` is the rebranding directive applied AFTER the pixel-perfect clone.",
       "Edit either field and re-invoke the skill to re-run.",
@@ -156,25 +197,41 @@ function writeLaunchframeConfig(targetDir, url, idea) {
   );
 }
 
-function nextSteps(projectDir, projectName, url, idea) {
-  const rel = `./${projectName}`;
+function runNpmInstall(targetDir) {
+  console.log(c("dim", "\nRunning npm install (this may take a minute)...\n"));
+  const result = spawnSync("npm", ["install", "--no-fund", "--no-audit"], {
+    cwd: targetDir,
+    stdio: "inherit",
+    shell: true,
+    env: process.env,
+  });
+  if (result.status !== 0) {
+    console.error(
+      c("yellow", "\nlaunchframe: npm install exited with an error. ") +
+        c("dim", `Fix the issue and run \`npm install\` inside the project folder, or re-run with \`--force\`.\n`)
+    );
+    process.exit(result.status === null ? 1 : result.status);
+  }
+  console.log(c("green", "\n\u2713 npm install finished.\n"));
+}
+
+function nextSteps(projectDir, dirLabel, openHint, url, idea) {
   console.log(`
-${c("green", "\u2713")} Scaffolded ${c("bold", projectName)} from launchframe template.
+${c("green", "\u2713")} Done — ${c("bold", dirLabel)} is ready.
 
   ${c("dim", "Target URL:")}  ${c("cyan", url)}
   ${c("dim", "SaaS idea:")}   ${c("cyan", idea)}
-  ${c("dim", "Location:")}    ${projectDir}
-
-${c("bold", "Next steps:")}
-  1. ${c("cyan", `cd ${rel}`)}
-  2. ${c("cyan", "npm install")}
-  3. Open the folder in your AI coding agent of choice.
-     ${c("dim", "(Claude Code recommended — `claude --chrome` — but Cursor, Codex CLI,")}
-     ${c("dim", " Gemini CLI, Copilot, Windsurf, Cline, Continue, etc. all work.)")}
-  4. Run the skill:  ${c("cyan", "/clone-website")}
-     ${c("dim", "It reads launchframe.config.json for the URL + idea automatically.")}
-
-${c("dim", "Edit launchframe.config.json any time to change target URL or SaaS idea.")}
+  ${c("dim", "Folder:")}      ${projectDir}
+
+${c("bold", "All you do next:")}
+  1. Open ${c("cyan", openHint)} in ${c("bold", "Cursor")} ${c("dim", "(File \u2192 Open Folder)")}
+  2. In chat, say: ${c("bold", "Build it")}
+     ${c("dim", "Your AI reads launchframe.config.json + AGENTS.md and runs the full clone + rebrand workflow.")}
+     ${c("dim", "You can also type ") + c("cyan", "/clone-website") + c("dim", " if you prefer.")}
+
+${c("dim", "Dotfolders (.cursor, .claude, …) are at this project root so rules and skills apply when you open this folder.")}
+${c("dim", "Other editors: same folder — say Build it, or run the /clone-website skill for your tool.")}
+${c("dim", "Edit launchframe.config.json anytime to change URL or SaaS idea.")}
 `);
 }
 
@@ -203,13 +260,16 @@ function main() {
   const idea = positional[1].trim();
   if (!idea) exitErr("SaaS idea cannot be empty");
 
-  const dirName = opts.dir;
-  const targetDir = isAbsolute(dirName) ? dirName : resolve(process.cwd(), dirName);
+  const dirNameRaw = opts.dir;
+  const targetDir = isAbsolute(dirNameRaw) ? dirNameRaw : resolve(process.cwd(), dirNameRaw);
 
-  if (existsSync(targetDir) && !isDirEmpty(targetDir) && !opts.force) {
+  const isRootDot = dirNameRaw === "." || dirNameRaw === "./";
+  const usable = isDirEmpty(targetDir) || isScaffoldRootUsable(targetDir);
+  if (existsSync(targetDir) && !usable && !opts.force) {
     exitErr(
-      `target directory \`${dirName}\` already exists and is not empty.\n` +
-        `Pass \`--force\` to overwrite, or use \`--dir <name>\` to choose a different folder.`
+      `target directory \`${dirNameRaw}\` is not empty.\n` +
+        `Create an empty folder (or \`git init\` only), run again from there, or pass \`--force\` to merge files, ` +
+        `or use \`--dir launchframe-app\` to scaffold into a subdirectory.`
     );
   }
 
@@ -236,10 +296,15 @@ function main() {
     },
   });
 
-  rewritePackageJson(targetDir, dirName, url, idea);
+  const packageSlug = npmPackageSlug(dirNameRaw, targetDir);
+  rewritePackageJson(targetDir, packageSlug, url, idea);
   writeLaunchframeConfig(targetDir, url, idea);
 
-  nextSteps(targetDir, dirName, url, idea);
+  if (!opts.skipInstall) runNpmInstall(targetDir);
+
+  const dirLabel = isRootDot ? "this folder (project root)" : dirNameRaw;
+  const openHint = isRootDot ? "this folder" : `./${dirNameRaw}`;
+  nextSteps(targetDir, dirLabel, openHint, url, idea);
 }
 
 try {

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "launchframe",
-  "version": "0.2.1",
+  "version": "0.2.3",
   "description": "Scaffold a SaaS-ready Next.js codebase from any URL. Point launchframe at a website you admire and describe the SaaS you want to build — it drops in the AI-cloner template wired with your URL and idea so your AI agent (Claude Code, Cursor, Codex, etc.) can run /clone-website and produce a pixel-perfect, re-skinned starting point.",
   "license": "MIT",
   "author": "Evan Gruhlkey",
@@ -41,7 +41,7 @@
     "LICENSE"
   ],
   "scripts": {
-    "test:scaffold": "node bin/launchframe.mjs https://linear.app \"AI feedback platform\" --dir tmp-scaffold --force",
+    "test:scaffold": "node bin/launchframe.mjs https://linear.app \"AI feedback platform\" --dir tmp-scaffold --force --skip-install",
     "sync:skill": "node template/scripts/sync-skills.mjs",
     "sync:agents": "bash template/scripts/sync-agent-rules.sh"
   },

package/template/.amazonq/cli-agents/clone-website.json

@@ -1,7 +1,7 @@
 {
   "name": "clone-website",
   "description": "Reverse-engineer and clone any website as a pixel-perfect replica",
-  "prompt": "\n# Clone Website\n\nYou are about to reverse-engineer and rebuild a website as a pixel-perfect clone, then re-skin the copy/branding for the user's SaaS idea.\n\n## Step 0: Read `launchframe.config.json`\n\n**Before doing anything else**, read `launchframe.config.json` at the project root. This file was written by the `launchframe` CLI when the project was scaffolded and is the authoritative source of:\n\n- `url` — the visual source-of-truth you are cloning\n- `idea` — the user's SaaS idea, which becomes the rebranding directive applied after the pixel-perfect clone\n\nIf `the target URL provided by the user` is non-empty, treat the arguments as additional URLs (or an override) and merge them with the config — explicit CLI args win on conflict. If `launchframe.config.json` is missing, fall back to `the target URL provided by the user` and ask the user for an idea if one wasn't provided.\n\nWhen multiple URLs are provided, process them independently and in parallel where possible, while keeping each site's extraction artifacts isolated in dedicated folders (for example, `docs/research/<hostname>/`).\n\nThis is not a two-phase process (inspect then build). You are a **foreman walking the job site** — as you inspect each section of the page, you write a detailed specification to a file, then hand that file to a specialist builder agent with everything they need. Extraction and construction happen in parallel, but extraction is meticulous and produces auditable artifacts.\n\n## Scope Defaults\n\nThe target is the `url` from `launchframe.config.json` (or any URL provided in `the target URL provided by the user`). Clone exactly what's visible at that URL, then apply the SaaS-idea rebrand. Unless the user specifies otherwise, use these defaults:\n\n- **Fidelity level (visuals):** Pixel-perfect — exact match in colors, spacing, typography, animations, responsive behavior\n- **Copy & branding:** Replaced to match the `idea` from `launchframe.config.json` (product name, headlines, feature copy, CTA labels, testimonials). Visuals stay 1:1; words and brand marks get re-skinned.\n- **In scope:** Visual layout and styling, component structure and interactions, responsive design, mock data shaped for the SaaS idea\n- **Out of scope:** Real backend / database, authentication, real-time features, SEO optimization, accessibility audit\n- **Customization beyond the rebrand:** None during the initial pass — match 1:1 visually, swap copy/brand only\n\nIf the user provides additional instructions (specific fidelity level, deeper customizations, extra context), honor those over the defaults.\n\n## Pre-Flight\n\n1. **Read `launchframe.config.json`** (see Step 0 above). Echo back the `url` and `idea` to the user so they can confirm before the run starts.\n2. **Browser automation is required.** Check for available browser MCP tools (Chrome MCP, Playwright MCP, Browserbase MCP, Puppeteer MCP, etc.). Use whichever is available — if multiple exist, prefer Chrome MCP. If none are detected, ask the user which browser tool they have and how to connect it. This skill cannot work without browser automation.\n3. Validate the resolved URL(s). Normalize and verify each is accessible via your browser MCP tool. If any are invalid, ask the user to correct `launchframe.config.json` (or pass an override) before proceeding.\n4. Verify the base project builds: `npm run build`. The Next.js + shadcn/ui + Tailwind v4 scaffold should already be in place. If not, tell the user to run `npm install` first.\n5. Create the output directories if they don't exist: `docs/research/`, `docs/research/components/`, `docs/design-references/`, `scripts/`. For multiple clones, also prepare per-site folders like `docs/research/<hostname>/` and `docs/design-references/<hostname>/`.\n6. When working with multiple sites in one command, optionally confirm whether to run them in parallel (recommended, if resources allow) or sequentially to avoid overload.\n\n## Guiding Principles\n\nThese are the truths that separate a successful clone from a \"close enough\" mess. Internalize them — they should inform every decision you make.\n\n### 1. Completeness Beats Speed\n\nEvery builder agent must receive **everything** it needs to do its job perfectly: screenshot, exact CSS values, downloaded assets with local paths, real text content, component structure. If a builder has to guess anything — a color, a font size, a padding value — you have failed at extraction. Take the extra minute to extract one more property rather than shipping an incomplete brief.\n\n### 2. Small Tasks, Perfect Results\n\nWhen an agent gets \"build the entire features section,\" it glosses over details — it approximates spacing, guesses font sizes, and produces something \"close enough\" but clearly wrong. When it gets a single focused component with exact CSS values, it nails it every time.\n\nLook at each section and judge its complexity. A simple banner with a heading and a button? One agent. A complex section with 3 different card variants, each with unique hover states and internal layouts? One agent per card variant plus one for the section wrapper. When in doubt, make it smaller.\n\n**Complexity budget rule:** If a builder prompt exceeds ~150 lines of spec content, the section is too complex for one agent. Break it into smaller pieces. This is a mechanical check — don't override it with \"but it's all related.\"\n\n### 3. Real Content, Real Assets\n\nExtract the actual text, images, videos, and SVGs from the live site. This is a clone, not a mockup. Use `element.textContent`, download every `<img>` and `<video>`, extract inline `<svg>` elements as React components. The only time you generate content is when something is clearly server-generated and unique per session.\n\n**Layered assets matter.** A section that looks like one image is often multiple layers — a background watercolor/gradient, a foreground UI mockup PNG, an overlay icon. Inspect each container's full DOM tree and enumerate ALL `<img>` elements and background images within it, including absolutely-positioned overlays. Missing an overlay image makes the clone look empty even if the background is correct.\n\n### 4. Foundation First\n\nNothing can be built until the foundation exists: global CSS with the target site's design tokens (colors, fonts, spacing), TypeScript types for the content structures, and global assets (fonts, favicons). This is sequential and non-negotiable. Everything after this can be parallel.\n\n### 5. Extract How It Looks AND How It Behaves\n\nA website is not a screenshot — it's a living thing. Elements move, change, appear, and disappear in response to scrolling, hovering, clicking, resizing, and time. If you only extract the static CSS of each element, your clone will look right in a screenshot but feel dead when someone actually uses it.\n\nFor every element, extract its **appearance** (exact computed CSS via `getComputedStyle()`) AND its **behavior** (what changes, what triggers the change, and how the transition happens). Not \"it looks like 16px\" — extract the actual computed value. Not \"the nav changes on scroll\" — document the exact trigger (scroll position, IntersectionObserver threshold, viewport intersection), the before and after states (both sets of CSS values), and the transition (duration, easing, CSS transition vs. JS-driven vs. CSS `animation-timeline`).\n\nExamples of behaviors to watch for — these are illustrative, not exhaustive. The page may do things not on this list, and you must catch those too:\n- A navbar that shrinks, changes background, or gains a shadow after scrolling past a threshold\n- Elements that animate into view when they enter the viewport (fade-up, slide-in, stagger delays)\n- Sections that snap into place on scroll (`scroll-snap-type`)\n- Parallax layers that move at different rates than the scroll\n- Hover states that animate (not just change — the transition duration and easing matter)\n- Dropdowns, modals, accordions with enter/exit animations\n- Scroll-driven progress indicators or opacity transitions\n- Auto-playing carousels or cycling content\n- Dark-to-light (or any theme) transitions between page sections\n- **Tabbed/pill content that cycles** — buttons that switch visible card sets with transitions\n- **Scroll-driven tab/accordion switching** — sidebars where the active item auto-changes as content scrolls past (IntersectionObserver, NOT click handlers)\n- **Smooth scroll libraries** (Lenis, Locomotive Scroll) — check for `.lenis` class or scroll container wrappers\n\n### 6. Identify the Interaction Model Before Building\n\nThis is the single most expensive mistake in cloning: building a click-based UI when the original is scroll-driven, or vice versa. Before writing any builder prompt for an interactive section, you must definitively answer: **Is this section driven by clicks, scrolls, hovers, time, or some combination?**\n\nHow to determine this:\n1. **Don't click first.** Scroll through the section slowly and observe if things change on their own as you scroll.\n2. If they do, it's scroll-driven. Extract the mechanism: `IntersectionObserver`, `scroll-snap`, `position: sticky`, `animation-timeline`, or JS scroll listeners.\n3. If nothing changes on scroll, THEN click/hover to test for click/hover-driven interactivity.\n4. Document the interaction model explicitly in the component spec: \"INTERACTION MODEL: scroll-driven with IntersectionObserver\" or \"INTERACTION MODEL: click-to-switch with opacity transition.\"\n\nA section with a sticky sidebar and scrolling content panels is fundamentally different from a tabbed interface where clicking switches content. Getting this wrong means a complete rewrite, not a CSS tweak.\n\n### 7. Extract Every State, Not Just the Default\n\nMany components have multiple visual states — a tab bar shows different cards per tab, a header looks different at scroll position 0 vs 100, a card has hover effects. You must extract ALL states, not just whatever is visible on page load.\n\nFor tabbed/stateful content:\n- Click each tab/button via browser MCP\n- Extract the content, images, and card data for EACH state\n- Record which content belongs to which state\n- Note the transition animation between states (opacity, slide, fade, etc.)\n\nFor scroll-dependent elements:\n- Capture computed styles at scroll position 0 (initial state)\n- Scroll past the trigger threshold and capture computed styles again (scrolled state)\n- Diff the two to identify exactly which CSS properties change\n- Record the transition CSS (duration, easing, properties)\n- Record the exact trigger threshold (scroll position in px, or viewport intersection ratio)\n\n### 8. Spec Files Are the Source of Truth\n\nEvery component gets a specification file in `docs/research/components/` BEFORE any builder is dispatched. This file is the contract between your extraction work and the builder agent. The builder receives the spec file contents inline in its prompt — the file also persists as an auditable artifact that the user (or you) can review if something looks wrong.\n\nThe spec file is not optional. It is not a nice-to-have. If you dispatch a builder without first writing a spec file, you are shipping incomplete instructions based on whatever you can remember from a browser MCP session, and the builder will guess to fill gaps.\n\n### 9. Build Must Always Compile\n\nEvery builder agent must verify `npx tsc --noEmit` passes before finishing. After merging worktrees, you verify `npm run build` passes. A broken build is never acceptable, even temporarily.\n\n## Phase 1: Reconnaissance\n\nNavigate to the target URL with browser MCP.\n\n### Screenshots\n- Take **full-page screenshots** at desktop (1440px) and mobile (390px) viewports\n- Save to `docs/design-references/` with descriptive names\n- These are your master reference — builders will receive section-specific crops/screenshots later\n\n### Global Extraction\nExtract these from the page before doing anything else:\n\n**Fonts** — Inspect `<link>` tags for Google Fonts or self-hosted fonts. Check computed `font-family` on key elements (headings, body, code, labels). Document every family, weight, and style actually used. Configure them in `src/app/layout.tsx` using `next/font/google` or `next/font/local`.\n\n**Colors** — Extract the site's color palette from computed styles across the page. Update `src/app/globals.css` with the target's actual colors in the `:root` and `.dark` CSS variable blocks. Map them to shadcn's token names (background, foreground, primary, muted, etc.) where they fit. Add custom properties for colors that don't map to shadcn tokens.\n\n**Favicons & Meta** — Download favicons, apple-touch-icons, OG images, webmanifest to `public/seo/`. Update `layout.tsx` metadata.\n\n**Global UI patterns** — Identify any site-wide CSS or JS: custom scrollbar hiding, scroll-snap on the page container, global keyframe animations, backdrop filters, gradients used as overlays, **smooth scroll libraries** (Lenis, Locomotive Scroll — check for `.lenis`, `.locomotive-scroll`, or custom scroll container classes). Add these to `globals.css` and note any libraries that need to be installed.\n\n### Mandatory Interaction Sweep\n\nThis is a dedicated pass AFTER screenshots and BEFORE anything else. Its purpose is to discover every behavior on the page — many of which are invisible in a static screenshot.\n\n**Scroll sweep:** Scroll the page slowly from top to bottom via browser MCP. At each section, pause and observe:\n- Does the header change appearance? Record the scroll position where it triggers.\n- Do elements animate into view? Record which ones and the animation type.\n- Does a sidebar or tab indicator auto-switch as you scroll? Record the mechanism.\n- Are there scroll-snap points? Record which containers.\n- Is there a smooth scroll library active? Check for non-native scroll behavior.\n\n**Click sweep:** Click every element that looks interactive:\n- Every button, tab, pill, link, card\n- Record what happens: does content change? Does a modal open? Does a dropdown appear?\n- For tabs/pills: click EACH ONE and record the content that appears for each state\n\n**Hover sweep:** Hover over every element that might have hover states:\n- Buttons, cards, links, images, nav items\n- Record what changes: color, scale, shadow, underline, opacity\n\n**Responsive sweep:** Test at 3 viewport widths via browser MCP:\n- Desktop: 1440px\n- Tablet: 768px\n- Mobile: 390px\n- At each width, note which sections change layout (column → stack, sidebar disappears, etc.) and at approximately which breakpoint the change occurs.\n\nSave all findings to `docs/research/BEHAVIORS.md`. This is your behavior bible — reference it when writing every component spec.\n\n### Page Topology\nMap out every distinct section of the page from top to bottom. Give each a working name. Document:\n- Their visual order\n- Which are fixed/sticky overlays vs. flow content\n- The overall page layout (scroll container, column structure, z-index layers)\n- Dependencies between sections (e.g., a floating nav that overlays everything)\n- **The interaction model** of each section (static, click-driven, scroll-driven, time-driven)\n\nSave this as `docs/research/PAGE_TOPOLOGY.md` — it becomes your assembly blueprint.\n\n## Phase 2: Foundation Build\n\nThis is sequential. Do it yourself (not delegated to an agent) since it touches many files:\n\n1. **Update fonts** in `layout.tsx` to match the target site's actual fonts\n2. **Update globals.css** with the target's color tokens, spacing values, keyframe animations, utility classes, and any **global scroll behaviors** (Lenis, smooth scroll CSS, scroll-snap on body)\n3. **Create TypeScript interfaces** in `src/types/` for the content structures you've observed\n4. **Extract SVG icons** — find all inline `<svg>` elements on the page, deduplicate them, and save as named React components in `src/components/icons.tsx`. Name them by visual function (e.g., `SearchIcon`, `ArrowRightIcon`, `LogoIcon`).\n5. **Download global assets** — write and run a Node.js script (`scripts/download-assets.mjs`) that downloads all images, videos, and other binary assets from the page to `public/`. Preserve meaningful directory structure.\n6. Verify: `npm run build` passes\n\n### Asset Discovery Script Pattern\n\nUse browser MCP to enumerate all assets on the page:\n\n```javascript\n// Run this via browser MCP to discover all assets\nJSON.stringify({\n  images: [...document.querySelectorAll('img')].map(img => ({\n    src: img.src || img.currentSrc,\n    alt: img.alt,\n    width: img.naturalWidth,\n    height: img.naturalHeight,\n    // Include parent info to detect layered compositions\n    parentClasses: img.parentElement?.className,\n    siblings: img.parentElement ? [...img.parentElement.querySelectorAll('img')].length : 0,\n    position: getComputedStyle(img).position,\n    zIndex: getComputedStyle(img).zIndex\n  })),\n  videos: [...document.querySelectorAll('video')].map(v => ({\n    src: v.src || v.querySelector('source')?.src,\n    poster: v.poster,\n    autoplay: v.autoplay,\n    loop: v.loop,\n    muted: v.muted\n  })),\n  backgroundImages: [...document.querySelectorAll('*')].filter(el => {\n    const bg = getComputedStyle(el).backgroundImage;\n    return bg && bg !== 'none';\n  }).map(el => ({\n    url: getComputedStyle(el).backgroundImage,\n    element: el.tagName + '.' + el.className?.split(' ')[0]\n  })),\n  svgCount: document.querySelectorAll('svg').length,\n  fonts: [...new Set([...document.querySelectorAll('*')].slice(0, 200).map(el => getComputedStyle(el).fontFamily))],\n  favicons: [...document.querySelectorAll('link[rel*=\"icon\"]')].map(l => ({ href: l.href, sizes: l.sizes?.toString() }))\n});\n```\n\nThen write a download script that fetches everything to `public/`. Use batched parallel downloads (4 at a time) with proper error handling.\n\n## Phase 3: Component Specification & Dispatch\n\nThis is the core loop. For each section in your page topology (top to bottom), you do THREE things: **extract**, **write the spec file**, then **dispatch builders**.\n\n### Step 1: Extract\n\nFor each section, use browser MCP to extract everything:\n\n1. **Screenshot** the section in isolation (scroll to it, screenshot the viewport). Save to `docs/design-references/`.\n\n2. **Extract CSS** for every element in the section. Use the extraction script below — don't hand-measure individual properties. Run it once per component container and capture the full output:\n\n```javascript\n// Per-component extraction — run via browser MCP\n// Replace SELECTOR with the actual CSS selector for the component\n(function(selector) {\n  const el = document.querySelector(selector);\n  if (!el) return JSON.stringify({ error: 'Element not found: ' + selector });\n  const props = [\n    'fontSize','fontWeight','fontFamily','lineHeight','letterSpacing','color',\n    'textTransform','textDecoration','backgroundColor','background',\n    'padding','paddingTop','paddingRight','paddingBottom','paddingLeft',\n    'margin','marginTop','marginRight','marginBottom','marginLeft',\n    'width','height','maxWidth','minWidth','maxHeight','minHeight',\n    'display','flexDirection','justifyContent','alignItems','gap',\n    'gridTemplateColumns','gridTemplateRows',\n    'borderRadius','border','borderTop','borderBottom','borderLeft','borderRight',\n    'boxShadow','overflow','overflowX','overflowY',\n    'position','top','right','bottom','left','zIndex',\n    'opacity','transform','transition','cursor',\n    'objectFit','objectPosition','mixBlendMode','filter','backdropFilter',\n    'whiteSpace','textOverflow','WebkitLineClamp'\n  ];\n  function extractStyles(element) {\n    const cs = getComputedStyle(element);\n    const styles = {};\n    props.forEach(p => { const v = cs[p]; if (v && v !== 'none' && v !== 'normal' && v !== 'auto' && v !== '0px' && v !== 'rgba(0, 0, 0, 0)') styles[p] = v; });\n    return styles;\n  }\n  function walk(element, depth) {\n    if (depth > 4) return null;\n    const children = [...element.children];\n    return {\n      tag: element.tagName.toLowerCase(),\n      classes: element.className?.toString().split(' ').slice(0, 5).join(' '),\n      text: element.childNodes.length === 1 && element.childNodes[0].nodeType === 3 ? element.textContent.trim().slice(0, 200) : null,\n      styles: extractStyles(element),\n      images: element.tagName === 'IMG' ? { src: element.src, alt: element.alt, naturalWidth: element.naturalWidth, naturalHeight: element.naturalHeight } : null,\n      childCount: children.length,\n      children: children.slice(0, 20).map(c => walk(c, depth + 1)).filter(Boolean)\n    };\n  }\n  return JSON.stringify(walk(el, 0), null, 2);\n})('SELECTOR');\n```\n\n3. **Extract multi-state styles** — for any element with multiple states (scroll-triggered, hover, active tab), capture BOTH states:\n\n```javascript\n// State A: capture styles at current state (e.g., scroll position 0)\n// Then trigger the state change (scroll, click, hover via browser MCP)\n// State B: re-run the extraction script on the same element\n// The diff between A and B IS the behavior specification\n```\n\nRecord the diff explicitly: \"Property X changes from VALUE_A to VALUE_B, triggered by TRIGGER, with transition: TRANSITION_CSS.\"\n\n4. **Extract real content** — all text, alt attributes, aria labels, placeholder text. Use `element.textContent` for each text node. For tabbed/stateful content, **click each tab and extract content per state**.\n\n5. **Identify assets** this section uses — which downloaded images/videos from `public/`, which icon components from `icons.tsx`. Check for **layered images** (multiple `<img>` or background-images stacked in the same container).\n\n6. **Assess complexity** — how many distinct sub-components does this section contain? A distinct sub-component is an element with its own unique styling, structure, and behavior (e.g., a card, a nav item, a search panel).\n\n### Step 2: Write the Component Spec File\n\nFor each section (or sub-component, if you're breaking it up), create a spec file in `docs/research/components/`. This is NOT optional — every builder must have a corresponding spec file.\n\n**File path:** `docs/research/components/<component-name>.spec.md`\n\n**Template:**\n\n```markdown\n# <ComponentName> Specification\n\n## Overview\n- **Target file:** `src/components/<ComponentName>.tsx`\n- **Screenshot:** `docs/design-references/<screenshot-name>.png`\n- **Interaction model:** <static | click-driven | scroll-driven | time-driven>\n\n## DOM Structure\n<Describe the element hierarchy — what contains what>\n\n## Computed Styles (exact values from getComputedStyle)\n\n### Container\n- display: ...\n- padding: ...\n- maxWidth: ...\n- (every relevant property with exact values)\n\n### <Child element 1>\n- fontSize: ...\n- color: ...\n- (every relevant property)\n\n### <Child element N>\n...\n\n## States & Behaviors\n\n### <Behavior name, e.g., \"Scroll-triggered floating mode\">\n- **Trigger:** <exact mechanism — scroll position 50px, IntersectionObserver rootMargin \"-30% 0px\", click on .tab-button, hover>\n- **State A (before):** maxWidth: 100vw, boxShadow: none, borderRadius: 0\n- **State B (after):** maxWidth: 1200px, boxShadow: 0 4px 20px rgba(0,0,0,0.1), borderRadius: 16px\n- **Transition:** transition: all 0.3s ease\n- **Implementation approach:** <CSS transition + scroll listener | IntersectionObserver | CSS animation-timeline | etc.>\n\n### Hover states\n- **<Element>:** <property>: <before> → <after>, transition: <value>\n\n## Per-State Content (if applicable)\n\n### State: \"Featured\"\n- Title: \"...\"\n- Subtitle: \"...\"\n- Cards: [{ title, description, image, link }, ...]\n\n### State: \"Productivity\"\n- Title: \"...\"\n- Cards: [...]\n\n## Assets\n- Background image: `public/images/<file>.webp`\n- Overlay image: `public/images/<file>.png`\n- Icons used: <ArrowIcon>, <SearchIcon> from icons.tsx\n\n## Text Content (verbatim)\n<All text content, copy-pasted from the live site>\n\n## Responsive Behavior\n- **Desktop (1440px):** <layout description>\n- **Tablet (768px):** <what changes — e.g., \"maintains 2-column, gap reduces to 16px\">\n- **Mobile (390px):** <what changes — e.g., \"stacks to single column, images full-width\">\n- **Breakpoint:** layout switches at ~<N>px\n```\n\nFill every section. If a section doesn't apply (e.g., no states for a static footer), write \"N/A\" — but think twice before marking States & Behaviors as N/A. Even a footer might have hover states on links.\n\n### Step 3: Dispatch Builders\n\nBased on complexity, dispatch builder agent(s) in worktree(s):\n\n**Simple section** (1-2 sub-components): One builder agent gets the entire section.\n\n**Complex section** (3+ distinct sub-components): Break it up. One agent per sub-component, plus one agent for the section wrapper that imports them. Sub-component builders go first since the wrapper depends on them.\n\n**What every builder agent receives:**\n- The full contents of its component spec file (inline in the prompt — don't say \"go read the spec file\")\n- Path to the section screenshot in `docs/design-references/`\n- Which shared components to import (`icons.tsx`, `cn()`, shadcn primitives)\n- The target file path (e.g., `src/components/HeroSection.tsx`)\n- Instruction to verify with `npx tsc --noEmit` before finishing\n- For responsive behavior: the specific breakpoint values and what changes\n\n**Don't wait.** As soon as you've dispatched the builder(s) for one section, move to extracting the next section. Builders work in parallel in their worktrees while you continue extraction.\n\n### Step 4: Merge\n\nAs builder agents complete their work:\n- Merge their worktree branches into main\n- You have full context on what each agent built, so resolve any conflicts intelligently\n- After each merge, verify the build still passes: `npm run build`\n- If a merge introduces type errors, fix them immediately\n\nThe extract → spec → dispatch → merge cycle continues until all sections are built.\n\n## Phase 4: Page Assembly\n\nAfter all sections are built and merged, wire everything together in `src/app/page.tsx`:\n\n- Import all section components\n- Implement the page-level layout from your topology doc (scroll containers, column structures, sticky positioning, z-index layering)\n- Connect real content to component props\n- Implement page-level behaviors: scroll snap, scroll-driven animations, dark-to-light transitions, intersection observers, smooth scroll (Lenis etc.)\n- Verify: `npm run build` passes clean\n\n## Phase 4.5: SaaS Rebrand Pass\n\nThe pixel-perfect clone is done — now re-skin it for the SaaS idea from `launchframe.config.json`.\n\n**Guiding rule:** swap words and brand marks, leave structure untouched. The original site's visual hierarchy was already validated by a real product team. Your job is to put the user's product into that proven shell, not to redesign it.\n\nFor every section, replace:\n\n1. **Product name & logo** — wherever the original brand appears, use the SaaS idea's name (derive a short product name from the `idea` string if one isn't supplied — keep it 1–2 words, easy to lockup). Replace the wordmark text in place. For the logo glyph, either reuse the original SVG silhouette with a fresh fill, or use a Lucide icon that matches the SaaS category (e.g., `Brain` for AI, `Workflow` for automation, `Sparkles` for generative tooling). Do NOT keep the original brand's actual logo file.\n2. **Hero headline & sub-headline** — write fresh copy that pitches the SaaS idea, using the original line lengths and tone as constraints. If the original is 6 words, write 6 words. If it's 14, write 14. Match emphasis, line breaks, and any inline highlighted phrase.\n3. **Feature/section copy** — rewrite each feature card, callout, stat, and testimonial to fit the SaaS idea. Preserve the count and shape of items (3 feature cards stay 3 feature cards; a 4-column logo bar stays 4 columns). Generate plausible customer-logo names — never use real company names you haven't been authorized to use.\n4. **CTA labels** — adapt button text to the SaaS idea (\"Start free\", \"Get a demo\", \"Try it free\", etc.). Keep the CTA hierarchy (primary/secondary) identical to the original.\n5. **Mock data** — for product UI mockups embedded in marketing screenshots (e.g., a fake dashboard inside a hero), generate mock data shaped for the SaaS idea: realistic-looking but fictional rows, charts, conversation logs, etc.\n6. **Imagery** — placeholder-swap any photography or product screenshots that depict the original brand. Prefer using:\n   - A neutral abstract gradient / shape composition you generate with CSS or SVG\n   - A Lucide icon arrangement\n   - Placeholder service URLs only if explicitly allowed by the user\n   Keep dimensions, aspect ratios, drop shadows, and surrounding spacing identical to the original.\n7. **Metadata** — update `<title>`, meta description, OG tags, and favicon manifest in `src/app/layout.tsx` to reflect the new SaaS. Generate a simple favicon (initial letter on a brand-colored square) if no asset is provided.\n\nWhat you must NOT change in this pass:\n- Spacing, padding, typography scale, color tokens, animations, responsive breakpoints — those are still 1:1 to the original\n- Section order, section count, component structure\n- Interaction models (scroll-driven stays scroll-driven, etc.)\n- Any computed-style value extracted in Phase 3\n\nAfter the rebrand pass, the codebase should look like the original site visually but read like the user's SaaS at a glance. Save a short `docs/research/REBRAND.md` summarizing the product name you chose, the headline rewrites, and any assets you swapped — so the user can audit what's clone-derived vs. authored.\n\n## Phase 5: Visual QA Diff\n\nAfter assembly, do NOT declare the clone complete. Take side-by-side comparison screenshots:\n\n1. Open the original site and your clone side-by-side (or take screenshots at the same viewport widths)\n2. Compare section by section, top to bottom, at desktop (1440px)\n3. Compare again at mobile (390px)\n4. For each discrepancy found:\n   - Check the component spec file — was the value extracted correctly?\n   - If the spec was wrong: re-extract from browser MCP, update the spec, fix the component\n   - If the spec was right but the builder got it wrong: fix the component to match the spec\n5. Test all interactive behaviors: scroll through the page, click every button/tab, hover over interactive elements\n6. Verify smooth scroll feels right, header transitions work, tab switching works, animations play\n\nOnly after this visual QA pass is the clone complete.\n\n## Pre-Dispatch Checklist\n\nBefore dispatching ANY builder agent, verify you can check every box. If you can't, go back and extract more.\n\n- [ ] Spec file written to `docs/research/components/<name>.spec.md` with ALL sections filled\n- [ ] Every CSS value in the spec is from `getComputedStyle()`, not estimated\n- [ ] Interaction model is identified and documented (static / click / scroll / time)\n- [ ] For stateful components: every state's content and styles are captured\n- [ ] For scroll-driven components: trigger threshold, before/after styles, and transition are recorded\n- [ ] For hover states: before/after values and transition timing are recorded\n- [ ] All images in the section are identified (including overlays and layered compositions)\n- [ ] Responsive behavior is documented for at least desktop and mobile\n- [ ] Text content is verbatim from the site, not paraphrased\n- [ ] The builder prompt is under ~150 lines of spec; if over, the section needs to be split\n\n## What NOT to Do\n\nThese are lessons from previous failed clones — each one cost hours of rework:\n\n- **Don't build click-based tabs when the original is scroll-driven (or vice versa).** Determine the interaction model FIRST by scrolling before clicking. This is the #1 most expensive mistake — it requires a complete rewrite, not a CSS fix.\n- **Don't extract only the default state.** If there are tabs showing \"Featured\" on load, click Productivity, Creative, Lifestyle and extract each one's cards/content. If the header changes on scroll, capture styles at position 0 AND position 100+.\n- **Don't miss overlay/layered images.** A background watercolor + foreground UI mockup = 2 images. Check every container's DOM tree for multiple `<img>` elements and positioned overlays.\n- **Don't build mockup components for content that's actually videos/animations.** Check if a section uses `<video>`, Lottie, or canvas before building elaborate HTML mockups of what the video shows.\n- **Don't approximate CSS classes.** \"It looks like `text-lg`\" is wrong if the computed value is `18px` and `text-lg` is `18px/28px` but the actual line-height is `24px`. Extract exact values.\n- **Don't build everything in one monolithic commit.** The whole point of this pipeline is incremental progress with verified builds at each step.\n- **Don't reference docs from builder prompts.** Each builder gets the CSS spec inline in its prompt — never \"see DESIGN_TOKENS.md for colors.\" The builder should have zero need to read external docs.\n- **Don't skip asset extraction.** Without real images, videos, and fonts, the clone will always look fake regardless of how perfect the CSS is.\n- **Don't give a builder agent too much scope.** If you're writing a builder prompt and it's getting long because the section is complex, that's a signal to break it into smaller tasks.\n- **Don't bundle unrelated sections into one agent.** A CTA section and a footer are different components with different designs — don't hand them both to one agent and hope for the best.\n- **Don't skip responsive extraction.** If you only inspect at desktop width, the clone will break at tablet and mobile. Test at 1440, 768, and 390 during extraction.\n- **Don't forget smooth scroll libraries.** Check for Lenis (`.lenis` class), Locomotive Scroll, or similar. Default browser scrolling feels noticeably different and the user will spot it immediately.\n- **Don't dispatch builders without a spec file.** The spec file forces exhaustive extraction and creates an auditable artifact. Skipping it means the builder gets whatever you can fit in a prompt from memory.\n\n## Completion\n\nWhen done, report:\n- Source URL cloned (from `launchframe.config.json` or `the target URL provided by the user`)\n- SaaS idea applied (from `launchframe.config.json`) and the product name you chose\n- Total sections built\n- Total components created\n- Total spec files written (should match components)\n- Total assets downloaded (images, videos, SVGs, fonts)\n- Rebrand summary (path to `docs/research/REBRAND.md`)\n- Build status (`npm run build` result)\n- Visual QA results (any remaining discrepancies)\n- Any known gaps or limitations\n",
+  "prompt": "\n# Clone Website\n\nYou are about to reverse-engineer and rebuild a website as a pixel-perfect clone, then re-skin the copy/branding for the user's SaaS idea.\n\n**Launchframe shorthand:** If the user only says **Build it**, **Go**, **Ship it**, **Clone the site**, or **Run launchframe** with no URL in the message, treat that as an invocation of this skill with empty `the target URL provided by the user` — **`launchframe.config.json` alone** supplies `url` and `idea`. Proceed without asking them to repeat those values unless the file is missing or invalid.\n\n## Step 0: Read `launchframe.config.json`\n\n**Before doing anything else**, read `launchframe.config.json` at the project root. This file was written by the `launchframe` CLI when the project was scaffolded and is the authoritative source of:\n\n- `url` — the visual source-of-truth you are cloning\n- `idea` — the user's SaaS idea, which becomes the rebranding directive applied after the pixel-perfect clone\n\nIf `the target URL provided by the user` is non-empty, treat the arguments as additional URLs (or an override) and merge them with the config — explicit CLI args win on conflict. If `launchframe.config.json` is missing, fall back to `the target URL provided by the user` and ask the user for an idea if one wasn't provided.\n\nWhen multiple URLs are provided, process them independently and in parallel where possible, while keeping each site's extraction artifacts isolated in dedicated folders (for example, `docs/research/<hostname>/`).\n\nThis is not a two-phase process (inspect then build). You are a **foreman walking the job site** — as you inspect each section of the page, you write a detailed specification to a file, then hand that file to a specialist builder agent with everything they need. Extraction and construction happen in parallel, but extraction is meticulous and produces auditable artifacts.\n\n## Scope Defaults\n\nThe target is the `url` from `launchframe.config.json` (or any URL provided in `the target URL provided by the user`). Clone exactly what's visible at that URL, then apply the SaaS-idea rebrand. Unless the user specifies otherwise, use these defaults:\n\n- **Fidelity level (visuals):** Pixel-perfect — exact match in colors, spacing, typography, animations, responsive behavior\n- **Copy & branding:** Replaced to match the `idea` from `launchframe.config.json` (product name, headlines, feature copy, CTA labels, testimonials). Visuals stay 1:1; words and brand marks get re-skinned.\n- **In scope:** Visual layout and styling, component structure and interactions, responsive design, mock data shaped for the SaaS idea\n- **Out of scope:** Real backend / database, authentication, real-time features, SEO optimization, accessibility audit\n- **Customization beyond the rebrand:** None during the initial pass — match 1:1 visually, swap copy/brand only\n\nIf the user provides additional instructions (specific fidelity level, deeper customizations, extra context), honor those over the defaults.\n\n## Pre-Flight\n\n1. **Read `launchframe.config.json`** (see Step 0 above). After a fresh `npx launchframe` scaffold, proceed immediately — only echo `url`/`idea` for confirmation if the config looks wrong or the user asked to verify.\n2. **Browser automation is required.** Check for available browser MCP tools (Chrome MCP, Playwright MCP, Browserbase MCP, Puppeteer MCP, etc.). Use whichever is available — if multiple exist, prefer Chrome MCP. If none are detected, ask the user which browser tool they have and how to connect it. This skill cannot work without browser automation.\n3. Validate the resolved URL(s). Normalize and verify each is accessible via your browser MCP tool. If any are invalid, ask the user to correct `launchframe.config.json` (or pass an override) before proceeding.\n4. Verify the base project builds: `npm run build`. The Next.js + shadcn/ui + Tailwind v4 scaffold should already be in place. If not, tell the user to run `npm install` first.\n5. Create the output directories if they don't exist: `docs/research/`, `docs/research/components/`, `docs/design-references/`, `scripts/`. Plan `docs/research/MEDIA_MANIFEST.md` as soon as media is inventoried. For multiple clones, also prepare per-site folders like `docs/research/<hostname>/` and `docs/design-references/<hostname>/`.\n6. When working with multiple sites in one command, optionally confirm whether to run them in parallel (recommended, if resources allow) or sequentially to avoid overload.\n\n## Guiding Principles\n\nThese are the truths that separate a successful clone from a \"close enough\" mess. Internalize them — they should inform every decision you make.\n\n### 0. Launchframe priorities: media & motion (do not defer)\n\n**Raster & video are first-class.** Before you treat the page as “mostly typography,” run a dedicated **media inventory** (see `@docs/research/INSPECTION_GUIDE.md` Priority section): every `<img>`, `<picture>` / `<source>`, `<video>` (+ poster), and non-trivial `background-image`. Download to `public/images/` and `public/videos/` and write `docs/research/MEDIA_MANIFEST.md` (URL → local path, or `BLOCKED` + reason). Component specs MUST list concrete `public/...` paths; if you use a placeholder, say why in `docs/research/EXTRACTION_LIMITATIONS.md`. Never silently drop a hero layer, reel, or og visual.\n\n**Motion defaults to Framer Motion.** This template lists `framer-motion` as a dependency. After foundation tokens, ensure `import { motion } from \"framer-motion\"` (and related APIs: `useScroll`, `useTransform`, `AnimatePresence`, `LayoutGroup`) for: scroll-triggered reveals, staggered children, layout transitions, and gestures — anything beyond a trivial one-property CSS `transition`. In each spec file, add a **Motion** subsection: trigger, duration, easing, delay/stagger, and **implementation: CSS | framer-motion**. Prefer CSS only when it matches the target exactly without JS.\n\n### 1. Completeness Beats Speed\n\nEvery builder agent must receive **everything** it needs to do its job perfectly: screenshot, exact CSS values, downloaded assets with local paths, real text content, component structure. If a builder has to guess anything — a color, a font size, a padding value — you have failed at extraction. Take the extra minute to extract one more property rather than shipping an incomplete brief.\n\n### 2. Small Tasks, Perfect Results\n\nWhen an agent gets \"build the entire features section,\" it glosses over details — it approximates spacing, guesses font sizes, and produces something \"close enough\" but clearly wrong. When it gets a single focused component with exact CSS values, it nails it every time.\n\nLook at each section and judge its complexity. A simple banner with a heading and a button? One agent. A complex section with 3 different card variants, each with unique hover states and internal layouts? One agent per card variant plus one for the section wrapper. When in doubt, make it smaller.\n\n**Complexity budget rule:** If a builder prompt exceeds ~150 lines of spec content, the section is too complex for one agent. Break it into smaller pieces. This is a mechanical check — don't override it with \"but it's all related.\"\n\n### 3. Real Content, Real Assets\n\nExtract the actual text, images, videos, and SVGs from the live site. This is a clone, not a mockup. Use `element.textContent`, download every `<img>` and `<video>`, extract inline `<svg>` elements as React components. The only time you generate content is when something is clearly server-generated and unique per session.\n\n**Layered assets matter.** A section that looks like one image is often multiple layers — a background watercolor/gradient, a foreground UI mockup PNG, an overlay icon. Inspect each container's full DOM tree and enumerate ALL `<img>` elements and background images within it, including absolutely-positioned overlays. Missing an overlay image makes the clone look empty even if the background is correct.\n\n### 4. Foundation First\n\nNothing can be built until the foundation exists: global CSS with the target site's design tokens (colors, fonts, spacing), TypeScript types for the content structures, and global assets (fonts, favicons). This is sequential and non-negotiable. Everything after this can be parallel.\n\n### 5. Extract How It Looks AND How It Behaves\n\nA website is not a screenshot — it's a living thing. Elements move, change, appear, and disappear in response to scrolling, hovering, clicking, resizing, and time. If you only extract the static CSS of each element, your clone will look right in a screenshot but feel dead when someone actually uses it.\n\nFor every element, extract its **appearance** (exact computed CSS via `getComputedStyle()`) AND its **behavior** (what changes, what triggers the change, and how the transition happens). Not \"it looks like 16px\" — extract the actual computed value. Not \"the nav changes on scroll\" — document the exact trigger (scroll position, IntersectionObserver threshold, viewport intersection), the before and after states (both sets of CSS values), and the transition (duration, easing, CSS transition vs. JS-driven vs. CSS `animation-timeline`).\n\nExamples of behaviors to watch for — these are illustrative, not exhaustive. The page may do things not on this list, and you must catch those too:\n- A navbar that shrinks, changes background, or gains a shadow after scrolling past a threshold\n- Elements that animate into view when they enter the viewport (fade-up, slide-in, stagger delays)\n- Sections that snap into place on scroll (`scroll-snap-type`)\n- Parallax layers that move at different rates than the scroll\n- Hover states that animate (not just change — the transition duration and easing matter)\n- Dropdowns, modals, accordions with enter/exit animations\n- Scroll-driven progress indicators or opacity transitions\n- Auto-playing carousels or cycling content\n- Dark-to-light (or any theme) transitions between page sections\n- **Tabbed/pill content that cycles** — buttons that switch visible card sets with transitions\n- **Scroll-driven tab/accordion switching** — sidebars where the active item auto-changes as content scrolls past (IntersectionObserver, NOT click handlers)\n- **Smooth scroll libraries** (Lenis, Locomotive Scroll) — check for `.lenis` class or scroll container wrappers\n\n### 6. Identify the Interaction Model Before Building\n\nThis is the single most expensive mistake in cloning: building a click-based UI when the original is scroll-driven, or vice versa. Before writing any builder prompt for an interactive section, you must definitively answer: **Is this section driven by clicks, scrolls, hovers, time, or some combination?**\n\nHow to determine this:\n1. **Don't click first.** Scroll through the section slowly and observe if things change on their own as you scroll.\n2. If they do, it's scroll-driven. Extract the mechanism: `IntersectionObserver`, `scroll-snap`, `position: sticky`, `animation-timeline`, or JS scroll listeners.\n3. If nothing changes on scroll, THEN click/hover to test for click/hover-driven interactivity.\n4. Document the interaction model explicitly in the component spec: \"INTERACTION MODEL: scroll-driven with IntersectionObserver\" or \"INTERACTION MODEL: click-to-switch with opacity transition.\"\n\nA section with a sticky sidebar and scrolling content panels is fundamentally different from a tabbed interface where clicking switches content. Getting this wrong means a complete rewrite, not a CSS tweak.\n\n### 7. Extract Every State, Not Just the Default\n\nMany components have multiple visual states — a tab bar shows different cards per tab, a header looks different at scroll position 0 vs 100, a card has hover effects. You must extract ALL states, not just whatever is visible on page load.\n\nFor tabbed/stateful content:\n- Click each tab/button via browser MCP\n- Extract the content, images, and card data for EACH state\n- Record which content belongs to which state\n- Note the transition animation between states (opacity, slide, fade, etc.)\n\nFor scroll-dependent elements:\n- Capture computed styles at scroll position 0 (initial state)\n- Scroll past the trigger threshold and capture computed styles again (scrolled state)\n- Diff the two to identify exactly which CSS properties change\n- Record the transition CSS (duration, easing, properties)\n- Record the exact trigger threshold (scroll position in px, or viewport intersection ratio)\n\n### 8. Spec Files Are the Source of Truth\n\nEvery component gets a specification file in `docs/research/components/` BEFORE any builder is dispatched. This file is the contract between your extraction work and the builder agent. The builder receives the spec file contents inline in its prompt — the file also persists as an auditable artifact that the user (or you) can review if something looks wrong.\n\nThe spec file is not optional. It is not a nice-to-have. If you dispatch a builder without first writing a spec file, you are shipping incomplete instructions based on whatever you can remember from a browser MCP session, and the builder will guess to fill gaps.\n\n### 9. Build Must Always Compile\n\nEvery builder agent must verify `npx tsc --noEmit` passes before finishing. After merging worktrees, you verify `npm run build` passes. A broken build is never acceptable, even temporarily.\n\n## Phase 1: Reconnaissance\n\nNavigate to the target URL with browser MCP.\n\n### Screenshots\n- Take **full-page screenshots** at desktop (1440px) and mobile (390px) viewports\n- Save to `docs/design-references/` with descriptive names\n- These are your master reference — builders will receive section-specific crops/screenshots later\n\n### Global Extraction\nExtract these from the page before doing anything else:\n\n**Fonts** — Inspect `<link>` tags for Google Fonts or self-hosted fonts. Check computed `font-family` on key elements (headings, body, code, labels). Document every family, weight, and style actually used. Configure them in `src/app/layout.tsx` using `next/font/google` or `next/font/local`.\n\n**Colors** — Extract the site's color palette from computed styles across the page. Update `src/app/globals.css` with the target's actual colors in the `:root` and `.dark` CSS variable blocks. Map them to shadcn's token names (background, foreground, primary, muted, etc.) where they fit. Add custom properties for colors that don't map to shadcn tokens.\n\n**Favicons & Meta** — Download favicons, apple-touch-icons, OG images, webmanifest to `public/seo/`. Update `layout.tsx` metadata.\n\n**Global UI patterns** — Identify any site-wide CSS or JS: custom scrollbar hiding, scroll-snap on the page container, global keyframe animations, backdrop filters, gradients used as overlays, **smooth scroll libraries** (Lenis, Locomotive Scroll — check for `.lenis`, `.locomotive-scroll`, or custom scroll container classes). Add these to `globals.css` and note any libraries that need to be installed.\n\n### Mandatory Interaction Sweep\n\nThis is a dedicated pass AFTER screenshots and BEFORE anything else. Its purpose is to discover every behavior on the page — many of which are invisible in a static screenshot.\n\n**Scroll sweep:** Scroll the page slowly from top to bottom via browser MCP. At each section, pause and observe:\n- Does the header change appearance? Record the scroll position where it triggers.\n- Do elements animate into view? Record which ones and the animation type.\n- Does a sidebar or tab indicator auto-switch as you scroll? Record the mechanism.\n- Are there scroll-snap points? Record which containers.\n- Is there a smooth scroll library active? Check for non-native scroll behavior.\n\n**Click sweep:** Click every element that looks interactive:\n- Every button, tab, pill, link, card\n- Record what happens: does content change? Does a modal open? Does a dropdown appear?\n- For tabs/pills: click EACH ONE and record the content that appears for each state\n\n**Hover sweep:** Hover over every element that might have hover states:\n- Buttons, cards, links, images, nav items\n- Record what changes: color, scale, shadow, underline, opacity\n\n**Responsive sweep:** Test at 3 viewport widths via browser MCP:\n- Desktop: 1440px\n- Tablet: 768px\n- Mobile: 390px\n- At each width, note which sections change layout (column → stack, sidebar disappears, etc.) and at approximately which breakpoint the change occurs.\n\nSave all findings to `docs/research/BEHAVIORS.md`. This is your behavior bible — reference it when writing every component spec.\n\n### Page Topology\nMap out every distinct section of the page from top to bottom. Give each a working name. Document:\n- Their visual order\n- Which are fixed/sticky overlays vs. flow content\n- The overall page layout (scroll container, column structure, z-index layers)\n- Dependencies between sections (e.g., a floating nav that overlays everything)\n- **The interaction model** of each section (static, click-driven, scroll-driven, time-driven)\n\nSave this as `docs/research/PAGE_TOPOLOGY.md` — it becomes your assembly blueprint.\n\n## Phase 2: Foundation Build\n\nThis is sequential. Do it yourself (not delegated to an agent) since it touches many files:\n\n1. **Update fonts** in `layout.tsx` to match the target site's actual fonts\n2. **Confirm Framer Motion** — `framer-motion` should already be in `package.json`. If missing, add it (`npm install framer-motion`) so builders can import `motion` without ad-hoc library drift.\n3. **Update globals.css** with the target's color tokens, spacing values, keyframe animations, utility classes, and any **global scroll behaviors** (Lenis, smooth scroll CSS, scroll-snap on body)\n4. **Media inventory + download (early, high priority)** — run the asset discovery script (below) via browser MCP, write `docs/research/MEDIA_MANIFEST.md`, then implement **`scripts/download-assets.mjs`** and execute it so **images** land in `public/images/` and **videos** (+ posters) in `public/videos/` (or a clear subdirectory scheme under `public/`). Batch parallel downloads (4 concurrent) with errors logged — do not claim success if URLs failed. This step should complete **before** most section components are built so builders use real paths.\n5. **Create TypeScript interfaces** in `src/types/` for the content structures you've observed\n6. **Extract SVG icons** — find all inline `<svg>` elements on the page, deduplicate them, and save as named React components in `src/components/icons.tsx`. Name them by visual function (e.g., `SearchIcon`, `ArrowRightIcon`, `LogoIcon`).\n7. Verify: `npm run build` passes\n\n### Asset Discovery Script Pattern\n\nUse browser MCP to enumerate all assets on the page:\n\n```javascript\n// Run this via browser MCP to discover all assets\nJSON.stringify({\n  images: [...document.querySelectorAll('img')].map(img => ({\n    src: img.src || img.currentSrc,\n    alt: img.alt,\n    width: img.naturalWidth,\n    height: img.naturalHeight,\n    // Include parent info to detect layered compositions\n    parentClasses: img.parentElement?.className,\n    siblings: img.parentElement ? [...img.parentElement.querySelectorAll('img')].length : 0,\n    position: getComputedStyle(img).position,\n    zIndex: getComputedStyle(img).zIndex\n  })),\n  videos: [...document.querySelectorAll('video')].map(v => ({\n    src: v.src || v.querySelector('source')?.src,\n    poster: v.poster,\n    autoplay: v.autoplay,\n    loop: v.loop,\n    muted: v.muted\n  })),\n  backgroundImages: [...document.querySelectorAll('*')].filter(el => {\n    const bg = getComputedStyle(el).backgroundImage;\n    return bg && bg !== 'none';\n  }).map(el => ({\n    url: getComputedStyle(el).backgroundImage,\n    element: el.tagName + '.' + el.className?.split(' ')[0]\n  })),\n  svgCount: document.querySelectorAll('svg').length,\n  fonts: [...new Set([...document.querySelectorAll('*')].slice(0, 200).map(el => getComputedStyle(el).fontFamily))],\n  favicons: [...document.querySelectorAll('link[rel*=\"icon\"]')].map(l => ({ href: l.href, sizes: l.sizes?.toString() }))\n});\n```\n\nThen write a download script that fetches everything to `public/`. Use batched parallel downloads (4 at a time) with proper error handling.\n\n## Phase 3: Component Specification & Dispatch\n\nThis is the core loop. For each section in your page topology (top to bottom), you do THREE things: **extract**, **write the spec file**, then **dispatch builders**.\n\n### Step 1: Extract\n\nFor each section, use browser MCP to extract everything:\n\n1. **Screenshot** the section in isolation (scroll to it, screenshot the viewport). Save to `docs/design-references/`.\n\n2. **Extract CSS** for every element in the section. Use the extraction script below — don't hand-measure individual properties. Run it once per component container and capture the full output:\n\n```javascript\n// Per-component extraction — run via browser MCP\n// Replace SELECTOR with the actual CSS selector for the component\n(function(selector) {\n  const el = document.querySelector(selector);\n  if (!el) return JSON.stringify({ error: 'Element not found: ' + selector });\n  const props = [\n    'fontSize','fontWeight','fontFamily','lineHeight','letterSpacing','color',\n    'textTransform','textDecoration','backgroundColor','background',\n    'padding','paddingTop','paddingRight','paddingBottom','paddingLeft',\n    'margin','marginTop','marginRight','marginBottom','marginLeft',\n    'width','height','maxWidth','minWidth','maxHeight','minHeight',\n    'display','flexDirection','justifyContent','alignItems','gap',\n    'gridTemplateColumns','gridTemplateRows',\n    'borderRadius','border','borderTop','borderBottom','borderLeft','borderRight',\n    'boxShadow','overflow','overflowX','overflowY',\n    'position','top','right','bottom','left','zIndex',\n    'opacity','transform','transition','cursor',\n    'objectFit','objectPosition','mixBlendMode','filter','backdropFilter',\n    'whiteSpace','textOverflow','WebkitLineClamp'\n  ];\n  function extractStyles(element) {\n    const cs = getComputedStyle(element);\n    const styles = {};\n    props.forEach(p => { const v = cs[p]; if (v && v !== 'none' && v !== 'normal' && v !== 'auto' && v !== '0px' && v !== 'rgba(0, 0, 0, 0)') styles[p] = v; });\n    return styles;\n  }\n  function walk(element, depth) {\n    if (depth > 4) return null;\n    const children = [...element.children];\n    return {\n      tag: element.tagName.toLowerCase(),\n      classes: element.className?.toString().split(' ').slice(0, 5).join(' '),\n      text: element.childNodes.length === 1 && element.childNodes[0].nodeType === 3 ? element.textContent.trim().slice(0, 200) : null,\n      styles: extractStyles(element),\n      images: element.tagName === 'IMG' ? { src: element.src, alt: element.alt, naturalWidth: element.naturalWidth, naturalHeight: element.naturalHeight } : null,\n      childCount: children.length,\n      children: children.slice(0, 20).map(c => walk(c, depth + 1)).filter(Boolean)\n    };\n  }\n  return JSON.stringify(walk(el, 0), null, 2);\n})('SELECTOR');\n```\n\n3. **Extract multi-state styles** — for any element with multiple states (scroll-triggered, hover, active tab), capture BOTH states:\n\n```javascript\n// State A: capture styles at current state (e.g., scroll position 0)\n// Then trigger the state change (scroll, click, hover via browser MCP)\n// State B: re-run the extraction script on the same element\n// The diff between A and B IS the behavior specification\n```\n\nRecord the diff explicitly: \"Property X changes from VALUE_A to VALUE_B, triggered by TRIGGER, with transition: TRANSITION_CSS.\"\n\n4. **Extract real content** — all text, alt attributes, aria labels, placeholder text. Use `element.textContent` for each text node. For tabbed/stateful content, **click each tab and extract content per state**.\n\n5. **Identify assets** this section uses — which downloaded images/videos from `public/`, which icon components from `icons.tsx`. Check for **layered images** (multiple `<img>` or background-images stacked in the same container).\n\n6. **Assess complexity** — how many distinct sub-components does this section contain? A distinct sub-component is an element with its own unique styling, structure, and behavior (e.g., a card, a nav item, a search panel).\n\n### Step 2: Write the Component Spec File\n\nFor each section (or sub-component, if you're breaking it up), create a spec file in `docs/research/components/`. This is NOT optional — every builder must have a corresponding spec file.\n\n**File path:** `docs/research/components/<component-name>.spec.md`\n\n**Template:**\n\n```markdown\n# <ComponentName> Specification\n\n## Overview\n- **Target file:** `src/components/<ComponentName>.tsx`\n- **Screenshot:** `docs/design-references/<screenshot-name>.png`\n- **Interaction model:** <static | click-driven | scroll-driven | time-driven>\n\n## DOM Structure\n<Describe the element hierarchy — what contains what>\n\n## Computed Styles (exact values from getComputedStyle)\n\n### Container\n- display: ...\n- padding: ...\n- maxWidth: ...\n- (every relevant property with exact values)\n\n### <Child element 1>\n- fontSize: ...\n- color: ...\n- (every relevant property)\n\n### <Child element N>\n...\n\n## States & Behaviors\n\n### <Behavior name, e.g., \"Scroll-triggered floating mode\">\n- **Trigger:** <exact mechanism — scroll position 50px, IntersectionObserver rootMargin \"-30% 0px\", click on .tab-button, hover>\n- **State A (before):** maxWidth: 100vw, boxShadow: none, borderRadius: 0\n- **State B (after):** maxWidth: 1200px, boxShadow: 0 4px 20px rgba(0,0,0,0.1), borderRadius: 16px\n- **Transition:** transition: all 0.3s ease\n- **Implementation approach:** <CSS transition + scroll listener | IntersectionObserver | CSS animation-timeline | **framer-motion** (`motion`, `whileInView`, stagger container) | etc.>\n\n### Hover states\n- **<Element>:** <property>: <before> → <after>, transition: <value>\n\n## Motion (Framer Motion vs CSS)\n- **Entrance / scroll reveals:** <e.g. fade+translateY, staggerChildren — specify duration, easing, delay, viewport `once`/`margin`>\n- **Library:** <`framer-motion` | CSS-only — justify if CSS-only>\n- **Keyframes / springs:** <if any — match target curve>\n\n## Per-State Content (if applicable)\n\n### State: \"Featured\"\n- Title: \"...\"\n- Subtitle: \"...\"\n- Cards: [{ title, description, image, link }, ...]\n\n### State: \"Productivity\"\n- Title: \"...\"\n- Cards: [...]\n\n## Assets (images & video — required detail)\n- Raster: `public/images/<file>` — dimensions, `object-fit`, lazy if below fold\n- Video: `public/videos/<file>` — poster `public/images/...` or `public/videos/...`, autoplay/muted/loop, controls\n- Background layers: which div uses `background-image` and resolved URL → local path\n- Icons used: <ArrowIcon>, <SearchIcon> from icons.tsx\n\n## Text Content (verbatim)\n<All text content, copy-pasted from the live site>\n\n## Responsive Behavior\n- **Desktop (1440px):** <layout description>\n- **Tablet (768px):** <what changes — e.g., \"maintains 2-column, gap reduces to 16px\">\n- **Mobile (390px):** <what changes — e.g., \"stacks to single column, images full-width\">\n- **Breakpoint:** layout switches at ~<N>px\n```\n\nFill every section. If a section doesn't apply (e.g., no states for a static footer), write \"N/A\" — but think twice before marking States & Behaviors as N/A. Even a footer might have hover states on links.\n\n### Step 3: Dispatch Builders\n\nBased on complexity, dispatch builder agent(s) in worktree(s):\n\n**Simple section** (1-2 sub-components): One builder agent gets the entire section.\n\n**Complex section** (3+ distinct sub-components): Break it up. One agent per sub-component, plus one agent for the section wrapper that imports them. Sub-component builders go first since the wrapper depends on them.\n\n**What every builder agent receives:**\n- The full contents of its component spec file (inline in the prompt — don't say \"go read the spec file\")\n- Path to the section screenshot in `docs/design-references/`\n- Which shared components to import (`icons.tsx`, `cn()`, shadcn primitives)\n- The target file path (e.g., `src/components/HeroSection.tsx`)\n- Instruction to verify with `npx tsc --noEmit` before finishing\n- For responsive behavior: the specific breakpoint values and what changes\n\n**Don't wait.** As soon as you've dispatched the builder(s) for one section, move to extracting the next section. Builders work in parallel in their worktrees while you continue extraction.\n\n### Step 4: Merge\n\nAs builder agents complete their work:\n- Merge their worktree branches into main\n- You have full context on what each agent built, so resolve any conflicts intelligently\n- After each merge, verify the build still passes: `npm run build`\n- If a merge introduces type errors, fix them immediately\n\nThe extract → spec → dispatch → merge cycle continues until all sections are built.\n\n## Phase 4: Page Assembly\n\nAfter all sections are built and merged, wire everything together in `src/app/page.tsx`:\n\n- Import all section components\n- Implement the page-level layout from your topology doc (scroll containers, column structures, sticky positioning, z-index layering)\n- Connect real content to component props\n- Implement page-level behaviors: scroll snap, scroll-driven animations, dark-to-light transitions, intersection observers, smooth scroll (Lenis etc.)\n- Verify: `npm run build` passes clean\n\n## Phase 4.5: SaaS Rebrand Pass\n\nThe pixel-perfect clone is done — now re-skin it for the SaaS idea from `launchframe.config.json`.\n\n**Guiding rule:** swap words and brand marks, leave structure untouched. The original site's visual hierarchy was already validated by a real product team. Your job is to put the user's product into that proven shell, not to redesign it.\n\nFor every section, replace:\n\n1. **Product name & logo** — wherever the original brand appears, use the SaaS idea's name (derive a short product name from the `idea` string if one isn't supplied — keep it 1–2 words, easy to lockup). Replace the wordmark text in place. For the logo glyph, either reuse the original SVG silhouette with a fresh fill, or use a Lucide icon that matches the SaaS category (e.g., `Brain` for AI, `Workflow` for automation, `Sparkles` for generative tooling). Do NOT keep the original brand's actual logo file.\n2. **Hero headline & sub-headline** — write fresh copy that pitches the SaaS idea, using the original line lengths and tone as constraints. If the original is 6 words, write 6 words. If it's 14, write 14. Match emphasis, line breaks, and any inline highlighted phrase.\n3. **Feature/section copy** — rewrite each feature card, callout, stat, and testimonial to fit the SaaS idea. Preserve the count and shape of items (3 feature cards stay 3 feature cards; a 4-column logo bar stays 4 columns). Generate plausible customer-logo names — never use real company names you haven't been authorized to use.\n4. **CTA labels** — adapt button text to the SaaS idea (\"Start free\", \"Get a demo\", \"Try it free\", etc.). Keep the CTA hierarchy (primary/secondary) identical to the original.\n5. **Mock data** — for product UI mockups embedded in marketing screenshots (e.g., a fake dashboard inside a hero), generate mock data shaped for the SaaS idea: realistic-looking but fictional rows, charts, conversation logs, etc.\n6. **Imagery** — placeholder-swap any photography or product screenshots that depict the original brand. Prefer using:\n   - A neutral abstract gradient / shape composition you generate with CSS or SVG\n   - A Lucide icon arrangement\n   - Placeholder service URLs only if explicitly allowed by the user\n   Keep dimensions, aspect ratios, drop shadows, and surrounding spacing identical to the original.\n7. **Metadata** — update `<title>`, meta description, OG tags, and favicon manifest in `src/app/layout.tsx` to reflect the new SaaS. Generate a simple favicon (initial letter on a brand-colored square) if no asset is provided.\n\nWhat you must NOT change in this pass:\n- Spacing, padding, typography scale, color tokens, **animation timing & motion choreography** (including Framer Motion `variants` / `transition` props), responsive breakpoints — those are still 1:1 to the original\n- Section order, section count, component structure\n- Interaction models (scroll-driven stays scroll-driven, etc.)\n- Any computed-style value extracted in Phase 3\n\nAfter the rebrand pass, the codebase should look like the original site visually but read like the user's SaaS at a glance. Save a short `docs/research/REBRAND.md` summarizing the product name you chose, the headline rewrites, and any assets you swapped — so the user can audit what's clone-derived vs. authored.\n\n## Phase 5: Visual QA Diff\n\nAfter assembly, do NOT declare the clone complete. Take side-by-side comparison screenshots:\n\n1. Open the original site and your clone side-by-side (or take screenshots at the same viewport widths)\n2. Compare section by section, top to bottom, at desktop (1440px)\n3. Compare again at mobile (390px)\n4. For each discrepancy found:\n   - Check the component spec file — was the value extracted correctly?\n   - If the spec was wrong: re-extract from browser MCP, update the spec, fix the component\n   - If the spec was right but the builder got it wrong: fix the component to match the spec\n5. Test all interactive behaviors: scroll through the page, click every button/tab, hover over interactive elements\n6. Verify smooth scroll feels right, header transitions work, tab switching works, animations play\n\nOnly after this visual QA pass is the clone complete.\n\n## Pre-Dispatch Checklist\n\nBefore dispatching ANY builder agent, verify you can check every box. If you can't, go back and extract more.\n\n- [ ] Spec file written to `docs/research/components/<name>.spec.md` with ALL sections filled\n- [ ] Every CSS value in the spec is from `getComputedStyle()`, not estimated\n- [ ] Interaction model is identified and documented (static / click / scroll / time)\n- [ ] For stateful components: every state's content and styles are captured\n- [ ] For scroll-driven components: trigger threshold, before/after styles, and transition are recorded\n- [ ] For hover states: before/after values and transition timing are recorded\n- [ ] All images in the section are identified (including overlays and layered compositions)\n- [ ] Any `<video>` (and poster), Lottie, or canvas-driven hero is identified — not approximated as a static div\n- [ ] **Motion** subsection filled: CSS vs **framer-motion**, durations, easings, stagger, scroll triggers\n- [ ] Responsive behavior is documented for at least desktop and mobile\n- [ ] Text content is verbatim from the site, not paraphrased\n- [ ] The builder prompt is under ~150 lines of spec; if over, the section needs to be split\n\n## What NOT to Do\n\nThese are lessons from previous failed clones — each one cost hours of rework:\n\n- **Don't build click-based tabs when the original is scroll-driven (or vice versa).** Determine the interaction model FIRST by scrolling before clicking. This is the #1 most expensive mistake — it requires a complete rewrite, not a CSS fix.\n- **Don't extract only the default state.** If there are tabs showing \"Featured\" on load, click Productivity, Creative, Lifestyle and extract each one's cards/content. If the header changes on scroll, capture styles at position 0 AND position 100+.\n- **Don't miss overlay/layered images.** A background watercolor + foreground UI mockup = 2 images. Check every container's DOM tree for multiple `<img>` elements and positioned overlays.\n- **Don't build mockup components for content that's actually videos/animations.** Check if a section uses `<video>`, Lottie, or canvas before building elaborate HTML mockups of what the video shows.\n- **Don't approximate CSS classes.** \"It looks like `text-lg`\" is wrong if the computed value is `18px` and `text-lg` is `18px/28px` but the actual line-height is `24px`. Extract exact values.\n- **Don't build everything in one monolithic commit.** The whole point of this pipeline is incremental progress with verified builds at each step.\n- **Don't reference docs from builder prompts.** Each builder gets the CSS spec inline in its prompt — never \"see DESIGN_TOKENS.md for colors.\" The builder should have zero need to read external docs.\n- **Don't skip asset extraction.** Without real images, videos, and fonts, the clone will always look fake regardless of how perfect the CSS is.\n- **Don't defer image/video download to the end.** Run `MEDIA_MANIFEST.md` + `download-assets.mjs` during foundation so components reference real `public/` paths from the first build.\n- **Don't fake complex motion with a single CSS `transition` when the target uses staggered, scroll-scrubbed, or layout-driven animation** — use **`framer-motion`** (`motion`, `whileInView`, `variants`, `staggerChildren`) and match duration/easing from extraction.\n- **Don't give a builder agent too much scope.** If you're writing a builder prompt and it's getting long because the section is complex, that's a signal to break it into smaller tasks.\n- **Don't bundle unrelated sections into one agent.** A CTA section and a footer are different components with different designs — don't hand them both to one agent and hope for the best.\n- **Don't skip responsive extraction.** If you only inspect at desktop width, the clone will break at tablet and mobile. Test at 1440, 768, and 390 during extraction.\n- **Don't forget smooth scroll libraries.** Check for Lenis (`.lenis` class), Locomotive Scroll, or similar. Default browser scrolling feels noticeably different and the user will spot it immediately.\n- **Don't dispatch builders without a spec file.** The spec file forces exhaustive extraction and creates an auditable artifact. Skipping it means the builder gets whatever you can fit in a prompt from memory.\n\n## Completion\n\nWhen done, report:\n- Source URL cloned (from `launchframe.config.json` or `the target URL provided by the user`)\n- SaaS idea applied (from `launchframe.config.json`) and the product name you chose\n- Total sections built\n- Total components created\n- Total spec files written (should match components)\n- Total assets downloaded (images, videos, SVGs, fonts) — path to `docs/research/MEDIA_MANIFEST.md`\n- Rebrand summary (path to `docs/research/REBRAND.md`)\n- Build status (`npm run build` result)\n- Visual QA results (any remaining discrepancies)\n- Any known gaps or limitations\n",
   "fileContext": [
     "AGENTS.md",
     "docs/research/**"

package/template/.amazonq/rules/project.md

@@ -19,13 +19,26 @@ At the project root there is a `launchframe.config.json` containing:
 
 **Always read this file first** at the start of any cloning or build task. The `/clone-website` skill depends on it.
 
+## What the user says (zero-setup flow)
+Users scaffold with `npx launchframe@latest <url> "<saas idea>"` — `npm install` already ran — then they open this folder and say **Build it** (or **Go**, **Ship it**, **Clone the site**).
+
+When you see that with no other instructions, **start the full clone-website pipeline immediately** using only `launchframe.config.json` for `url` and `idea`. Do not ask them to repeat the URL unless the config is missing or invalid. `/clone-website` is an alias for the same work.
+
 ## Tech Stack
 - **Framework:** Next.js 16 (App Router, React 19, TypeScript strict)
 - **UI:** shadcn/ui (Radix primitives, Tailwind CSS v4, `cn()` utility)
+- **Motion:** **Framer Motion** (`framer-motion`) — **default for non-trivial animation** (scroll reveals, staggers, layout, gestures). Use CSS `transition` / `@keyframes` only when they reproduce the target exactly without JS.
 - **Icons:** Lucide React (default — will be replaced/supplemented by extracted SVGs)
 - **Styling:** Tailwind CSS v4 with oklch design tokens
+- **Media:** Real **images & videos** from the target URL, saved under `public/images/` and `public/videos/` (see `.claude/skills/clone-website/SKILL.md` and `docs/research/INSPECTION_GUIDE.md`). Do not ship a “pretty shell” with missing raster/video unless extraction is **blocked** and documented in `docs/research/EXTRACTION_LIMITATIONS.md`.
 - **Deployment:** Vercel
 
+## Priority: images, videos & motion
+Treat these as **first-class deliverables**, not polish at the end.
+
+1. **Raster & video** — Early in recon, inventory every `<img>`, `<picture>` / `<source>`, `<video>`, poster image, and meaningful `background-image` URL. Download into `public/` and reference **local paths** in specs and components. Hero bands and marketing sections often fail visually when a single layer is skipped.
+2. **Motion** — Match the target’s feel: easing, duration, stagger, scroll triggers. Prefer **`motion` from `framer-motion`** for entrance sequences, viewport-driven animations, shared-layout-style transitions, and anything beyond a one-off CSS transition. Note in each component spec whether behavior is **CSS-only** vs **Framer Motion**.
+
 ## Commands
 - `npm run dev` — Start dev server
 - `npm run build` — Production build
@@ -41,6 +54,8 @@ At the project root there is a `launchframe.config.json` containing:
 - Responsive: mobile-first
 
 ## Design Principles
+- **Images & video fidelity** — prefer real downloaded assets; preserve aspect ratio, `object-fit`, layering, and poster frames. Rebrand pass may **swap** URLs for IP-safe alternates but must keep layout identical.
+- **Motion fidelity** — timing and easing matter as much as color; use Framer Motion when CSS alone cannot match staggered or scroll-driven behavior.
 - **Pixel-perfect emulation** — match the target's spacing, colors, typography exactly
 - **No personal aesthetic changes during emulation phase** — match 1:1 first, rebrand later
 - **Real content during extraction** — use actual text and assets from the target site so the clone scaffolds against real shapes
@@ -76,6 +91,31 @@ scripts/            # Asset download scripts
 
 # Website Inspection Guide
 
+## Priority (read first): media & motion
+
+Launchframe clones live pages for a **visual** result. Two things most often separate a convincing build from a hollow one:
+
+### 1. Images & video (do this before obsessing over utility classes)
+
+- [ ] **Every `<img>`** — `src` / `srcset` / `currentSrc`, `sizes`, `loading`, `decoding`, `alt`, intrinsic dimensions
+- [ ] **`<picture>` / `<source>`** — resolution switches, art direction, `type` (WebP/AVIF)
+- [ ] **Every `<video>`** — `src` + nested `<source>`, **poster**, `autoplay`, `loop`, `muted`, `playsinline`, `controls`
+- [ ] **Background images** — `background-image` on ancestors (hero stacks are often **layers** of img + gradient + PNG mockup)
+- [ ] **Lazy / below-fold** — scroll the page once before asset discovery so `data-src` / lazy-loaded URLs resolve if the site uses them
+- [ ] **Download** — mirror into `public/images/` and `public/videos/` with stable paths; list failures in `docs/research/EXTRACTION_LIMITATIONS.md`
+
+If automation hits a bot wall, **do not pretend extraction succeeded** — capture what you can from successful fetches and document gaps.
+
+### 2. Motion (prefer Framer Motion in this repo)
+
+- [ ] **Entrance** — fade/slide/scale on mount or on **scroll into view** (note threshold / `margin`)
+- [ ] **Stagger** — children animating in sequence (hero bullets, card grids)
+- [ ] **Scroll-linked** — progress, parallax, pinned sections (may combine with CSS `animation-timeline` or libs)
+- [ ] **Gestures** — drag, pan, hover follow (often Framer Motion)
+- [ ] **Implementation rule** — use **`framer-motion`** for anything beyond trivial single-property CSS `transition`. Record **duration, easing, delay, stagger**, and **trigger** (scroll, hover, tap) in specs.
+
+---
+
 ## How to Reverse-Engineer Any Website
 
 This guide outlines what to capture when inspecting a target website via Chrome MCP or browser DevTools.
@@ -90,6 +130,8 @@ This guide outlines what to capture when inspecting a target website via Chrome
 - [ ] Loading/skeleton states
 - [ ] Empty states
 - [ ] Error states
+- [ ] **Video frames** — capture a frame mid-play for reference if motion is subtle
+- [ ] **Hero / full-bleed** — wide crops where raster layers are easy to miss
 
 ### Design Tokens to Extract
 - [ ] **Colors** — background, text (primary/secondary/muted), accent, border, hover, error, success, warning
@@ -112,7 +154,7 @@ For each distinct UI component, document:
 4. **States** — default, hover, active, disabled, loading, error, empty
 5. **Responsive behavior** — how does it change at different breakpoints?
 6. **Interactions** — click, hover, focus, keyboard navigation
-7. **Animations** — transitions, entrance/exit animations, micro-interactions
+7. **Animations** — transitions, entrance/exit, micro-interactions — **`framer-motion` vs CSS** and exact timing
 
 ### Common Components to Look For
 - Navigation (top bar, sidebar, bottom bar)
@@ -126,6 +168,7 @@ For each distinct UI component, document:
 - Loading skeletons
 - Toast notifications
 - Tooltips and popovers
+- **Video / Lottie / canvas** blocks (do not substitute with static mockups without documenting why)
 
 ## Phase 3: Layout Architecture
 
@@ -143,14 +186,15 @@ For each distinct UI component, document:
 - [ ] **State management** — Redux (check DevTools), React Query, Zustand, Pinia
 - [ ] **API patterns** — REST, GraphQL (check network tab for `/graphql` requests)
 - [ ] **Font loading** — Google Fonts, self-hosted, system fonts
-- [ ] **Image strategy** — CDN, lazy loading, srcset, WebP/AVIF
-- [ ] **Animation library** — Framer Motion, GSAP, CSS transitions only
+- [ ] **Image strategy** — CDN, lazy loading, srcset, WebP/AVIF — **mirror URLs you are allowed to fetch**
+- [ ] **Animation library** — site may use GSAP, Lottie, Rive, or CSS only — **in the Next.js clone, default to Framer Motion** unless a different lib is required for parity
 
 ## Phase 5: Documentation Output
 
 After inspection, create these files in `docs/research/`:
 1. `DESIGN_TOKENS.md` — All extracted colors, typography, spacing
 2. `COMPONENT_INVENTORY.md` — Every component with structure notes
-3. `LAYOUT_ARCHITECTURE.md` — Page layouts, grid system, responsive behavior
-4. `INTERACTION_PATTERNS.md` — Animations, transitions, hover states
-5. `TECH_STACK_ANALYSIS.md` — What the site uses and our chosen equivalents
+3. **`MEDIA_MANIFEST.md`** — (recommended) Table of every image/video/poster URL → local `public/` path or “blocked”
+4. `LAYOUT_ARCHITECTURE.md` — Page layouts, grid system, responsive behavior
+5. `INTERACTION_PATTERNS.md` — Animations: **CSS vs Framer Motion**, transitions, hover states
+6. `TECH_STACK_ANALYSIS.md` — What the site uses and our chosen equivalents (Framer Motion for React animation)