hermoso 0.1.373 → 0.1.377

package/README.md

@@ -5,7 +5,7 @@ scripts. Research the ads already winning in a market, generate finished image &
 composited in, copy + CTA included), publish them to your own social channels, and build & manage the ad
 campaigns behind them, all over [MCP](https://modelcontextprotocol.io) tools, a CLI, or installable Claude skills.
 
-**892 tools.** `tools/list` is always the authoritative set; `hermoso_capabilities` (free) returns the live model
+**897 tools.** `tools/list` is always the authoritative set; `hermoso_capabilities` (free) returns the live model
 catalog with exact per-render credit costs plus the full capability map.
 
 **Most of it costs nothing.** Publishing and scheduling posts, building and managing paid campaigns, analytics
@@ -231,7 +231,7 @@ block entirely if you signed in above; it is there for CI, where the process can
 
 Then ask your agent: *“Generate an image ad with Hermoso.”*
 
-### What the 892 tools cover
+### What the 897 tools cover
 
 **Ad spy / research** — `find_competitors`, `competitor_teardown`, `pull_competitor_ads`, `research_ads`; the
 Meta / Google / LinkedIn ad libraries (`search_meta_ads`, `search_google_ads`, `search_linkedin_ads`); organic
@@ -289,6 +289,14 @@ ig.me link gets an answer, with optional link buttons, a public comment reply, a
 it. Each person gets one reply per post, Meta allows a private reply within 7 days of the comment, and no AI runs
 on the send path, so it costs no credits.
 
+**Automate DMs on Facebook and X too** — `save_dm_automation` (with `test_dm_automation`, `list_dm_automations` and
+`delete_dm_automation`) takes a `channel`: `instagram`, `facebook` (a keyword comment on a Page post or an ad gets a
+private reply in Messenger; a Messenger keyword or an m.me link gets an answer) or `x` (a keyword @mention or a reply
+under your post gets a public reply; a DM keyword gets a DM back). X only allows an automated DM after the person has
+DMed you, and a DM saying STOP opts that person out. Facebook is free like Instagram. X bills us per call, so an X
+automation is charged in credits for every mention, reply or DM X delivers plus each reply or DM sent, and running out
+of credits stops its X rules.
+
 **Run the ads** — full campaign trees, built paused and read back before anything is reported, with every spend
 change confirm-gated, on **twelve** platforms: **Meta**, **Google Ads**, **LinkedIn Ads**, **Reddit Ads**,
 **Pinterest Ads**, **Microsoft Advertising**, **ChatGPT Ads** (OpenAI's Advertiser API), **X Ads**, **TikTok Ads**,

package/mcp/tools.mjs

@@ -244,7 +244,7 @@ export const CAPABILITY_MAP = [
   'B) CREATE — finished, on-brand image & video ads (real product composited in, copy + CTA baked). draft_brand / get_brand / update_brand (patch single fields without re-onboarding) / use_brand · list_brands / create_brand / delete_brand (one account holds MANY profiles: brands, clients or creators, so an agency runs every client through here; each has its own brand details, memory, swipefile, Library and connectors, and create_brand → draft_brand onboards a new one end to end) · plan_ad (concept + copy) → render_ad (the Studio quality pipeline) or generate_image / generate_video / generate_avatar (UGC creators + lip-sync) · list_creators / save_creator / delete_creator (the workspace’s REUSABLE CAST — saved creators with their portrait urls, so the SAME person stars in every ad; list them before ever generating a new one, then cast one into the ad with render_ad’s `creator`, which also skips the character-portrait render and so costs LESS than casting a stranger) · make_template_ad (native HTML ad formats) · clone_static / recast_motion / reframe_video / upscale_video / dub_video / change_voice / finish_video / fix_beat / hook_variants / stitch_video · plan_variations + score_ad (fan out + rank).',
   'C) RAW MODEL PLAYGROUND — direct access to the full catalog (30+ image / video / voice / writing models, each with the exact per-render credit cost shown above), no ad framing: generate_image / generate_video (useBrand:false) for plain prompt-only renders, generate_voice for raw text-to-speech against any voice engine, and generate_text for the writing models (Claude / Gemini / GPT / Llama / DeepSeek…) — all against ANY catalog id.',
   'D) ACCOUNT — hermoso_credits (balance) · billing_status (plan + your billing role) · buy_credits (one-click top-up on the saved card, or a first-purchase checkout link) · upgrade_plan / set_auto_reload (admin) · list_jobs / get_job (track async renders) · get_settings / update_settings (the LANGUAGE every ad, script, plan and answer is written in — set it once and every render obeys it, over MCP as well as in the app — plus app appearance and the weekly competitor-watch email) · list_team / invite_member / remove_member / set_role (who else can work in this profile).',
-  'E) PUBLISH & MANAGE YOUR CHANNELS — post, run ads, and organize files on the user’s OWN connected accounts (Settings ▸ Connectors), all driven over this MCP. Bring ANY file in with upload_file (desktop/external media, not just Hermoso renders). MANAGING THE CONNECTIONS THEMSELVES: list_connectors (what is linked, and what could be) · list_connector_accounts then set_connector_accounts (WHICH Facebook Pages / Instagram / Meta ad accounts / Google Ads customers / LinkedIn company Pages and ad accounts / Pinterest ad accounts / Microsoft Advertising accounts / Reddit ad accounts / Google Business listings / Google Analytics properties this profile may post to, spend from and read — one person often administers or has access to several belonging to different clients, only the chosen ones are usable anywhere, and an empty choice shares nothing) · connect_connector (connect a PASTE-A-KEY account from here: ' + Object.values(KEY_CONNECTORS).map((s) => s.label).join(', ') + '; offer it beside the Connectors page in the app and let the user choose, because a key pasted into a chat stays in its history) · disconnect_connector (revoke and drop a connection; confirm-gated because reconnecting a sign-in account needs a browser) · leave_connector (on a connector several teammates can each contribute their OWN account to, remove just YOURS — teammates’ accounts keep working and nothing is revoked at the provider). LINKING an account that connects through a provider sign-in screen (OAuth) is the one step that is not headless: hand the user its connect link, https://app.hermoso.ai/?connect=<provider>, or send them to Workspace ▸ Connectors in the app. META: list_meta_pages · instagram_insights (ACCOUNT-level Instagram performance — views, reach, accounts engaged, interactions, saves, profile link taps — plus the audience DEMOGRAPHICS by age / city / country / gender) · list_instagram_media (the brand’s own recent Instagram posts, and where the media id every other Instagram tool needs comes from) · list_instagram_dm_automations / save_instagram_dm_automation / test_instagram_dm_automation / delete_instagram_dm_automation (INSTAGRAM DM AUTOMATIONS — a keyword comment, a DM, a story reply or an ig.me link gets an automatic private reply; test shows what a sample would send without sending) · search_instagram_audio (licensed music and original sounds an Instagram Reel may use, by keyword or trending) · list_instagram_collab_invites then respond_instagram_collab_invite (collab-post invitations waiting on the account; accept or decline one, read back from Instagram) · list_instagram_collab_media (posts this account co-authors) · like_instagram (like a post or comment as the connected account) · post_to_meta (Facebook / Instagram / Threads) · list_meta_posts (the Page’s / Instagram account’s OWN existing posts with their ids — THIS is where the postId every other Meta read needs comes from; without it an agent that did not itself just publish has no way to name a post) · list_meta_ads + meta_insights (read existing campaigns/ad sets/ads + spend/CTR/CPC, with breakdowns by age / gender / placement / country) · preview_meta_ad (Meta renders the REAL ad per placement — a link the user can look at, valid 24h) · list_meta_pixels + create_meta_pixel (the pixel a conversion-optimised campaign REQUIRES — Meta will not let a build optimise for conversions without one, and until these existed a caller had no way to discover the id they had to pass) · estimate_meta_reach (how many people a targeting spec reaches, BEFORE a budget is committed) · list_meta_audiences / create_meta_audience (website-pixel retargeting, Page + Instagram engagement audiences, and lookalikes — creating one spends nothing) · list_meta_conversations / read_meta_conversation / reply_to_meta_message (MESSENGER AND INSTAGRAM DMs — the brand’s direct-message threads and a reply to someone who wrote first. Meta only permits a reply within 24 HOURS of the person acting, and read_meta_conversation says whether that window is open BEFORE anything is drafted; Hermoso sends replies only, never a proactive message or a message tag) · subscribe_meta_webhooks / meta_webhook_status / unsubscribe_meta_webhooks / list_meta_webhook_events (REAL-TIME EVENTS — have Meta PUSH new comments, mentions, lead-form submissions and inbound DMs to Hermoso instead of polling for them. Every other inbox read asks an edge “anything new?”; this is the only way to be TOLD, and it is how a lead arrives the moment it is submitted rather than when somebody thinks to look. An empty feed is ambiguous — check meta_webhook_status first, because an unsubscribed Page is silent and looks exactly like a quiet one) · instagram_collaborators (who ACCEPTED a Collab invite on an Instagram post — publishing only SENDS the invite, so this is the only way to know whether the post is actually live on the other account too) · list_instagram_shopping_catalogs / search_instagram_shopping_products / manage_instagram_product_tags (INSTAGRAM SHOPPING — make a post SHOPPABLE. Check eligibility and the account’s taggable catalogs, find the product ids, then pass productTags to post_to_meta so tapping the picture opens the product’s price sheet inside Instagram. Tagging needs an APPROVED Instagram Shop, so check FIRST — otherwise it fails after the media is already uploaded — and note that a tag whose product is not “approved” is stored and shown to nobody. Meta publishes no way to REMOVE a tag) · create_meta_catalog / update_meta_catalog / meta_catalog_blast_radius / delete_meta_catalog (BUILD AND RETIRE A CATALOG — create one on a named business portfolio, rename or re-point it, and, before ever proposing a delete, read meta_catalog_blast_radius: a catalog delete is PERMANENT with no archive and no undo, its product sets go with it, and any ad set still bound to one keeps spending with nothing to show) · list_meta_partnership_creators / manage_meta_partnership_creator (PARTNERSHIP ADS — the creators whose content this profile may run as an advert, and who may tag this brand as a paid partner. Two separate lists, neither implying the other, and neither defaults on; adding is a REQUEST the creator must accept, and an ad naming a creator who is only PENDING fails for a reason nothing in the error says) · list_meta_catalogs / list_meta_product_sets / list_meta_catalog_products (PRODUCT CATALOGS — the merchant’s own Meta catalogs, the product SETS inside each and the products themselves with Meta’s review status. A catalog is the input to Advantage+ catalog ads, the highest-performing ecommerce format on Meta: pass productCatalogId to create_meta_campaign and productSetId to create_meta_adset / create_meta_ad, and Meta builds every impression from the product’s own image, name and price — no render needed. An empty list is a fact about which business portfolio this login administers, NEVER about whether the merchant has a catalog) · create_meta_campaign / create_meta_ad / upload_meta_asset (build) · list_meta_lead_forms / create_meta_lead_form (INSTANT LEAD FORMS — the form a lead ad opens INSIDE Facebook/Instagram instead of sending the click to a website; pass the id as create_meta_ad(objective:\"OUTCOME_LEADS\", leadFormId:…) and read the submissions with read_meta_leads) · update_meta_object / delete_meta_object / set_meta_campaign_status (edit, delete, activate — every spend + delete is confirm-gated) · delete_meta_audience (remove a custom audience or lookalike — its blast radius is the PEOPLE in it and the lookalikes built from it, which Meta refuses to delete around) · manage_meta_post (edit or delete a published post). THREADS (a separate connection from Meta, on its own API): post_to_meta(target:"threads") publishes · list_threads_posts · threads_insights · list_threads_replies / reply_to_thread / hide_thread_reply · list_threads_mentions · search_threads_keyword · repost_thread (amplify a customer’s post or one of your own to the brand’s profile — the Threads retweet, and there is NO documented un-repost) · delete_thread (confirm-gated; Threads has no EDIT at all, so delete-and-repost is the only correction) · threads_publishing_limit (how much of the rolling-24h quota is left — 250 posts, 1,000 replies, 100 DELETIONS, 500 location searches; check it before a bulk clean-up, because a quota refusal otherwise reads as a broken connection). SCHEDULING (one content calendar across every channel): schedule_post (queue a post for a future time to one or MORE channels at once — Facebook / Instagram / Threads / TikTok / YouTube / LinkedIn / X / Pinterest / Bluesky / Telegram (ten; Google Business Profile is accepted but held back on Google API access) — with per-channel captions; Hermoso publishes it at that time, nothing has to stay open — it goes LIVE PUBLICLY by default, and only stages as draft/unlisted/private if the user asks, and an impossible channel+visibility pair, an over-length caption or media the channel cannot carry is REFUSED while you are still there rather than failing hours later) · list_scheduled (what is queued and what already fired, with PER-CHANNEL outcomes) · reschedule_post (move a queued post to a new time, or change its caption, media, channels or target Page/board — send only what changes) · cancel_scheduled (pull a queued post before it goes out). POST PERFORMANCE (the loop that closes research → publish → learn — Hermoso records the HOOK and SUBJECT of everything it publishes, because those exist only at the moment of publishing and can never be recovered from a post id afterwards): list_published_posts (everything this brand has published across every channel, with the hook it was written to and its measured engagement) · post_performance (which HOOKS and SUBJECTS are getting traction — engagement rates compared WITHIN a channel and NEVER summed across them, with a verdict suppressed below 5 measured posts and the reason stated) · collect_post_metrics (pull fresh numbers ~24h and ~7d after each publish; a metric a channel cannot report is recorded ABSENT with its reason and never as zero, and X is skipped unless asked because it bills per call) · backfill_posts (import a channel’s past posts so the analysis has history — dry-run and cost-quoted first, and an imported post never votes on a hook unless it matched a Hermoso creation). YOUTUBE (publish, measure AND manage): post_to_youtube (publish a finished video to the brand’s channel — PUBLIC by default; unlisted (link-only, the ad-ready setting) or private only when the user asks) · list_youtube_videos (the channel’s OWN uploads with their video ids — call this to resolve “my latest video” yourself instead of asking the user for a link; it is where the videoId every other YouTube tool needs comes from, and it sees unlisted/private uploads a public search cannot) · update_youtube_video (retitle/re-describe/re-tag, and FLIP AN UNLISTED UPLOAD PUBLIC; confirm before going public) · delete_youtube_video (take one down for good — irreversible, so the unconfirmed call reports the video’s real title, privacy, views and comments first; use update_youtube_video(privacy:"private") when they only want it out of sight) · set_youtube_thumbnail (put a Hermoso thumbnail on an uploaded video — the biggest single lever on click-through, and YouTube otherwise picks a frame at random; needs a phone-verified channel) · update_youtube_channel (brand the CHANNEL ITSELF — banner art, description, keywords, country, the trailer non-subscribers see; everything else here brands the videos, this brands the page they sit on. It MERGES with the current settings, and it reports any field YouTube accepted but silently ignored, channel title above all) · set_youtube_watermark (the subscribe badge overlaid on EVERY video on the channel, including ones uploaded later — one square image brands the whole channel at once; the API publishes no way to read it back, so it reports accepted rather than confirmed) · list_youtube_video_stats (views, likes and comments for up to 50 videos IN ONE CALL, which is how to answer "how are my last twenty uploads doing" without one youtube_video_insights per video. It carries NO titles, because VideoStatsSnippet publishes only publishTime, so join on videoId with list_youtube_videos for names. YouTube calls this endpoint "intentionally not atomic", so a short answer is normal: the missing ids are named, and a missing id is never zero views) · youtube_video_insights (per-VIDEO views, watch time, average view PERCENTAGE/retention, likes, comments, shares, subscribers gained — the numbers that say whether a hook held; youtube_channel only gives channel-wide totals) · youtube_channel_report (the same numbers BROKEN DOWN — traffic source (search vs browse vs suggested vs shorts feed), the actual search terms, country/city, device, age+gender, subscribed vs not, and the audience-RETENTION curve showing exactly where viewers left) · list_youtube_comments + reply_to_youtube_comment (read viewer questions and objections in their own words, and answer as the channel) · moderate_youtube_comment (hide, reject, spam-report or delete an abusive comment — reject is reversible, delete is not) · list_youtube_playlists + manage_youtube_playlist + manage_youtube_playlist_items (organise the channel: create playlists, add/remove/re-order videos in them) · manage_youtube_playlist_image (a custom cover on a playlist — make_thumbnail renders the artwork, this is the call that puts it on. YouTube answers every failure here as an HTTP 500 whose real reason is buried inside it, and the tool unpacks that; if it comes back refused, check channel verification first) · manage_youtube_channel_section (the SHELVES ON THE CHANNEL HOMEPAGE — put a chosen playlist or a featured channel above YouTube’s own default layout, and re-order them. Every write is PUBLIC IMMEDIATELY, a delete has no undo, and YouTube’s own section list LAGS a write by a few seconds in both directions, so never treat a list taken straight afterwards as proof either way) · list_youtube_captions + manage_youtube_caption (real subtitle TRACKS — what YouTube indexes the video by and what a viewer toggles on, which is NOT the same as captions burned into the picture; downloading one is also the quickest way to get an existing video’s script back) · list_youtube_categories (which categoryId post_to_youtube will accept in a given country) · youtube_bulk_report (THE ONLY PLACE YOUTUBE PUBLISHES THUMBNAIL IMPRESSIONS AND THUMBNAIL CTR — a different, SCHEDULED API: the first call starts a job and returns nothing, then YouTube writes one file per day, the first within 48 hours, plus a 30-day backfill. It also carries per-card and per-end-screen metrics and an uncapped list of the search terms people arrived on) · list_youtube_report_jobs (whether that thumbnail history is already accumulating, and since when — check before promising a number) · delete_youtube_report_job (stop one; the job IS the history, so deleting it throws the accumulated files away) · youtube_channel (read title + subscriber/view/video counts for reporting). TIKTOK: post_to_tiktok (post a finished video — or a PHOTO POST, TikTok’s photo/slideshow format of 1 to 35 images where a single image is just a one-slide post —LIVE to the profile, or into TikTok drafts to review in the app) · tiktok_creator_info (the creator’s REAL privacy options — read them and let the user choose before any direct post) · tiktok_post_status (follow a post_to_tiktok that came back pending: done, failed or still processing) · tiktok_account (bio, verified status, follower/following/likes/video counts) · list_tiktok_videos (their own posts with views/likes/comments/shares — either the most recent, or specific videoIds read directly however old they are). ⚠️ TIKTOK HAS NO DELETE AND NO EDIT: its API publishes no way to remove a posted video or change its caption, privacy, cover or comment/duet/stitch settings — every one of those is fixed at publish time and there is no delete scope in TikTok’s scope catalogue at all. If the user wants a TikTok taken down or changed, say plainly that it has to be done in the TikTok app rather than hunting for a tool. TIKTOK ACCOUNT AUTHORIZATION (a SECOND, separate consent on the SAME TikTok app the TikTok Ads connection uses — holding one does NOT give you the other, so a brand fully connected for ads can still be unauthorized here, and that is a real third state rather than a broken session): tiktok_account_status (which state this profile is in, the TikTok business id, the scopes the grant carries and any MISSING from it — TikTok binds scopes at authorize time and never retroactively, so only a re-authorization picks up a new one — plus the exact URL to send the user to, because authorizing is the one step that needs a browser) · list_tiktok_comments + list_tiktok_comment_replies (the comments on the brand’s OWN posts, hidden ones included — TikTok’s answer to list_meta_comments and list_youtube_comments) · comment_on_tiktok_video · reply_to_tiktok_comment · moderate_tiktok_comment (LIKE / UNLIKE / HIDE / UNHIDE / DELETE — you can only DELETE a comment this account wrote, so HIDE is the tool for a stranger’s, and TikTok warns UNHIDE may not take effect when its own moderation is what hid it) · upload_tiktok_comment_image (a new comment will not take a raw image URL; a reply will) · set_tiktok_post_ad_authorization (THIS IS WHERE A SPARK ADS AUTHORIZATION CODE COMES FROM for the brand’s OWN post — previously a human had to copy one out of the TikTok app; hand the code to authorize_tiktok_ads_spark_post) · get_tiktok_post_ad_authorization · extend_tiktok_post_ad_authorization (the days are ADDED to what is left, not set as an absolute) · delete_tiktok_post_ad_authorization. BRAND MONITORING AND AUDIENCE, on that same account authorization (these need permissions added on 2026-08-20, so a brand that authorized before then holds a grant that predates them and has to authorize once more; tiktok_account_status names exactly which are missing, and the remedy is always to authorize the TikTok ACCOUNT again rather than to touch the advertiser connection, which is a separate grant and is unaffected): list_tiktok_mentions (public posts whose caption @-mentions the brand, TikTok’s answer to x_mentions and list_threads_mentions) · list_tiktok_mention_comments (comments whose text mentions it) · get_tiktok_mention (one mention in full, for the mentions webhook, and TikTok only keeps that data 48 hours) · tiktok_mention_top_terms (the top 20 keywords and top 20 hashtags inside those mentions) · list_tiktok_brand_hashtags + manage_tiktok_brand_hashtags + list_tiktok_brand_hashtag_posts (the hashtags TikTok counts as this brand’s, up to 50, and the posts carrying them; a new one is not counted for 24 hours and cannot be removed for 7 days) · tiktok_account_insights (follower demographics by age, gender, country and city plus the daily performance series, needing a BUSINESS account with 100+ followers, and capped at 60 days rather than the 90 the mention tools cover) · tiktok_category_benchmark (the same numbers averaged across an industry, so ‘are we ahead of our category’ is answerable). ALL OF THIS IS ORGANIC LISTENING ON THE BRAND’S OWN ACCOUNT, not ad research: for competitors’ ads use the ad-library research tools instead. TIKTOK ADS (a SEPARATE connection from the TikTok posting connector above — Settings ▸ Connectors ▸ TikTok Ads; a brand that posts to TikTok every day may still have no ad account here, so never read one as the other): list_tiktok_ads_accounts (the ADVERTISER accounts this profile can act on — every other TikTok Ads tool needs an advertiserId and this is where it comes from) · list_tiktok_ads_pixels + create_tiktok_ads_pixel + list_tiktok_ads_custom_conversions + tiktok_ads_pixel_stats (CONVERSION TRACKING — a conversion-optimised ad group dies at creation with "Please select a pixel" without one, so discover the pixel and its events BEFORE building the tree; note TikTok publishes no way to DELETE a pixel, so one you create is permanent) · list_tiktok_ads_campaigns (the whole tree — campaigns, ad groups and ads with their statuses) · tiktok_ads_report (impressions, clicks, spend, CTR, CPC, conversions and video views at any level) · list_tiktok_ads_identities (the TikTok accounts an ad may post AS — MANDATORY, with NO default: call it and let the USER pick, because the ad runs publicly under whichever account is named) · search_tiktok_ads_targeting (resolve location / interest / hashtag / language ids — an ad group cannot be created without location ids, and a guessed id targets the wrong people) · list_tiktok_ads_identity_posts (the ORGANIC posts an identity has already published — where a Spark Ad’s post id comes from) · list_tiktok_ads_spark_posts (the posts authorised for Spark Ads, i.e. promoting an organic post instead of uploading a new video) · authorize_tiktok_ads_spark_post + unbind_tiktok_ads_spark_post (add a creator’s post to that authorised set with the code they generated in the TikTok app, or release it again) · upload_tiktok_ads_creative (THE STEP THAT TURNS A RENDER INTO AN AD — put a finished Hermoso video on the ad account and it hands back the videoId AND the coverImageId create_tiktok_ads_ad needs; there is no other source for either) · create_tiktok_ads_campaign → create_tiktok_ads_ad_group → create_tiktok_ads_ad (the tree) · set_tiktok_ads_budget · set_tiktok_ads_status (the ONLY switch that arms real money, confirm-gated) · delete_tiktok_ads_object (removal on TikTok is a STATUS, not a verb — the same route as set_tiktok_ads_status) · create_tiktok_smart_campaign → create_tiktok_smart_ad_group → create_tiktok_smart_ad (Smart+, TikTok’s Performance Max — born PAUSED) · list_tiktok_smart_campaigns · set_tiktok_smart_status (the Smart+ money switch, confirm-gated) · tiktok_bid_protection (the ad-credit compensation TikTok pays when a Smart+ object misses its bid) · list_tiktok_ads_lead_forms + list_tiktok_ads_lead_fields + download_tiktok_ads_leads + manage_tiktok_ads_test_lead (LEAD ADS — an Instant Form is built in TikTok Ads Manager and NO API creates one, so list them to find the id a LEAD_GENERATION ad group needs. The lead REGION is required with no default: it selects which of three separate lead stores you read, and leaving it out is a THIRD value rather than “all”, so an advertiser who omits it downloads an empty file and wrongly concludes there are no leads) · list_tiktok_ads_audiences + create_tiktok_ads_audience + create_tiktok_ads_lookalike_audience + apply_tiktok_ads_audience + update_tiktok_ads_audience + delete_tiktok_ads_audience + tiktok_ads_audience_overlap (CUSTOM AUDIENCES and lookalikes — TikTok targeting is otherwise interests-and-geo only. A freshly created audience reports itself invalid for up to 48 hours BY DESIGN, so that is not a failure to retry) · list_tiktok_ads_business_centers + list_tiktok_ads_catalogs + create_tiktok_ads_catalog + list_tiktok_ads_catalog_products + list_tiktok_ads_catalog_sets + manage_tiktok_ads_catalog_feed + tiktok_ads_catalog_diagnostics (DPA / PRODUCT CATALOGS, the Shopify lane — a catalog is keyed on a BUSINESS CENTER id, NOT an advertiser id, so list the Business Centers first or every call refuses) · list_tiktok_ads_apps + list_tiktok_ads_app_events (the registered apps an APP_INSTALL campaign needs — nothing else can produce an app id) · tiktok_ads_rf_inventory_estimate + create_tiktok_ads_rf_ad_group (REACH & FREQUENCY — a RESERVATION, so it is confirm-gated like a status change rather than born paused, and it needs a per-ad-account allowlist plus a signed branding contract that no endpoint reports. Always price it with the estimate first: TikTok silently books its own maximum rather than refusing an out-of-range value) · send_tiktok_ads_events (SERVER-SIDE conversion events — there is a vendor-sanctioned test code for exercising it without entering the advertiser’s real reporting), and its offline/crm sources take the event-set ids the two tools below mint) · list_tiktok_ads_offline_event_sets + manage_tiktok_ads_offline_event_set + send_tiktok_ads_offline_events (REAL-WORLD CONVERSIONS — an in-store purchase, a phone booking, a signed contract, reported so TikTok can attribute them to the ads that caused them. The timestamp is an ISO-8601 STRING here and a Unix NUMBER on send_tiktok_ads_events; a wrong-shaped one is accepted by TikTok and attributed to nothing. There is NO test code on this pair, so everything sent is a real permanent conversion — rehearse through send_tiktok_ads_events with eventSource “offline” and a testEventCode instead. Reporting also needs the connected user to be an ADMIN or OPERATOR of the advertiser, which managing the event SETS does not) · list_tiktok_ads_crm_event_sets + create_tiktok_ads_crm_event_set (LEAD-LIFECYCLE events — sending “this lead qualified / closed” back is what makes a LEAD_GENERATION campaign optimise toward leads that convert rather than form fills. TikTok publishes create and list and nothing else, so one of these is PERMANENT) · list_tiktok_tto_accounts + list_tiktok_creator_labels + discover_tiktok_creators + tiktok_creator_leaderboard + check_tiktok_creator_status + list_tiktok_tto_brand_profiles + create_tiktok_tto_brand_profile + list_tiktok_tto_campaigns + create_tiktok_tto_campaign + update_tiktok_tto_campaign + link_tiktok_tto_video + list_tiktok_tto_link_requests + tiktok_tto_campaign_report + request_tiktok_tto_spark_authorization + get_tiktok_tto_spark_authorization + manage_tiktok_tto_anchor (TIKTOK ONE / CREATOR MARKETPLACE: INFLUENCER MARKETING, and the only place in Hermoso that does it: find creators by audience size, engagement, price and who their followers actually are, check whether they have joined TikTok One, invite them to a campaign with an invite link, ask them to tag a video to it, and read every metric SPLIT ORGANIC VERSUS PAID. Its account id is a THIRD id space; not an advertiser id and not a Business Center id; so start at list_tiktok_tto_accounts. It rides this same connection with nothing extra to apply for. IT ALSO CLOSES THE SPARK ADS LOOP: request_tiktok_tto_spark_authorization asks a creator directly and get_tiktok_tto_spark_authorization returns the code authorize_tiktok_ads_spark_post takes, which is otherwise obtainable only by the creator pasting one out of the TikTok app. Two things put a notification in a real person’s inbox; a campaign invitation and a video-linking request; and a repeated linking request is a REMINDER that TikTok caps at two, so read list_tiktok_tto_link_requests before re-sending anything) · list_tiktok_ads_stores + list_tiktok_ads_store_products (TIKTOK SHOPS: what a Shopping Ads or GMV Max campaign sells from; the store list is keyed on an ad account and the product list on a BUSINESS CENTER, which each store row names) · tiktok_ads_verification_status + list_tiktok_ads_verification_documents + submit_tiktok_ads_verification (BUSINESS VERIFICATION: an unverified account hits limits that get diagnosed as something else, so it is worth reading during onboarding. Hermoso never handles a verification DOCUMENT: submitting sends account details plus the ids of images the user uploaded in TikTok Ads Manager, and the legal name and document number can never be changed afterwards, so it is confirm-gated) · list_tiktok_ads_payment_portfolios + list_tiktok_ads_payment_portfolio_links (HOW THE AD ACCOUNTS ARE FUNDED: read-only, because "why did delivery stop" is often a funding answer, and because deciding where a customer’s money sits is not ours to do) · create_tiktok_ads_rule + list_tiktok_ads_rules + update_tiktok_ads_rule + bind_tiktok_ads_rule + set_tiktok_ads_rule_status + tiktok_ads_rule_results (AUTOMATED RULES — standing instructions TikTok runs on the account unattended. THE SECOND SPEND SWITCH ON THIS PLATFORM and gated in TWO CLASSES: a rule that can only pause, decrease or email needs confirm:true, while one that can TURN_ON an object or RAISE a budget or bid needs confirm:true AND confirmScope echoing the token list_tiktok_ads_rules prints, computed from the rule as TikTok STORES it. Every rule is created TURNED OFF and read back to prove it, because TikTok publishes no way to create one in the off position. TikTok emails rule notifications to the DEVELOPER address on the app rather than to the advertiser, so tiktok_ads_rule_results is the only place a customer sees what a rule did — and TikTok itself says this endpoint is for direct advertisers and may refuse a platform-managed account entirely). · list_tiktok_ads_comments + tiktok_ads_comment_thread + moderate_tiktok_ads_comment + reply_to_tiktok_ads_comment + delete_tiktok_ads_comment (COMMENT MODERATION on your own TikTok ads — the platform where the comment section IS the ad, and until now the one platform Hermoso could not moderate. HIDE is the moderation verb and works on anyone’s comment and is reversible; DELETE only ever removes a comment your OWN identity posted, which TikTok reports per comment as canDelete. Comments are scoped to an AD GROUP and to nothing else, and the time window may span at most 30 DAYS, so an empty answer means “none in these 30 days” rather than “none ever”) · list_tiktok_ads_blocked_words + manage_tiktok_ads_blocked_words (a standing 500-word filter that auto-hides any comment containing one of these across EVERY ad on the account — nothing else in Hermoso does this, and removing a word republishes every comment it had hidden) · tiktok_ads_diagnosis (TikTok’s own issues-and-suggestions verdict on your ad groups — creative, bid/budget with its full estimated-delivery tables, and a pixel that has gone quiet. It covers ACTIVE ad groups only and omits any it has nothing to say about, so an empty answer is not a clean bill of health) · get_tiktok_ads_brand_safety + set_tiktok_ads_brand_safety (what content the ads may appear next to. Two things to say out loud: TikTok applies this to Smart+ campaigns and explicitly NOT to the regular campaigns create_tiktok_ads_campaign builds, and coverAllObjectives is a ONE-WAY DOOR TikTok cannot set back). TWO THINGS HERE ARE UNLIKE EVERY OTHER AD PLATFORM: TikTok creates objects ENABLED by default, so Hermoso forces every campaign, ad group and ad PAUSED with no override and nothing serves until set_tiktok_ads_status(confirm:true); and TikTok’s QPS is 1, so every call is serialized and a tree build or a bulk read is SLOW BY DESIGN — a throttle is not a broken connection. SNAPCHAT ADS (the tenth ad platform — Settings ▸ Connectors ▸ Snapchat Ads; a SEPARATE connection from Snapchat posting): list_snapchat_ads_accounts (the organizations and AD ACCOUNTS this profile can act on — every other Snapchat tool needs an adAccountId and this is where it comes from) · list_snapchat_ads_campaigns (the whole tree — campaigns, ad squads and ads) · snapchat_ads_report (impressions, spend, swipes and video quartiles at any level) · search_snapchat_ads_targeting (resolve country / region / interest / language ids — an ad squad cannot be created without at least one country) · upload_snapchat_ads_creative (put a finished render on the ad account as MEDIA and then as the CREATIVE an ad points at — Snapchat has no upload-from-URL, so Hermoso streams the bytes) · create_snapchat_ads_campaign → create_snapchat_ads_ad_squad → create_snapchat_ads_ad (the tree, every tier born PAUSED) · set_snapchat_ads_budget · set_snapchat_ads_status (the ONLY switch that arms real money, confirm-gated) · delete_snapchat_ads_object (a REAL delete verb here, unlike TikTok — irreversible, so offer PAUSED first). THREE THINGS TO SAY OUT LOUD ON THIS PLATFORM: money is MICRO-CURRENCY (1,000,000 = one unit), so quote plain amounts and let Hermoso convert, and never pass both units — under-converting fails loudly while double-converting asks for a budget a million times too large; the creative HEADLINE is capped at 34 characters and brandName at 32, far shorter than Meta or Google, and over-long copy is refused rather than truncated; and a Snapchat ad points at a CREATIVE, never at a media id. SNAPCHAT POSTING (Stories / Spotlights on a Public Profile) IS BUILT BUT NOT YET REACHABLE — Snap’s Public Profile API is allowlist-only and Hermoso has not been allowlisted, so the connector is deliberately not offered; say that plainly rather than looking for a tool. LINKEDIN: post_to_linkedin (publish a finished post to the connected LinkedIn PROFILE) · list_linkedin_pages (the company Pages this connection administers — call this first and let the USER pick, never guess a Page) · post_to_linkedin_page (publish as a company PAGE rather than a person — this is the one most brands actually want) · manage_linkedin_post (edit the copy of a published post, or delete it) \u00b7 list_linkedin_comments / reply_to_linkedin_comment / delete_linkedin_comment (moderate the comments on your Page\u2019s posts \u2014 a SEPARATE LinkedIn authorization grants these, see Connectors) · linkedin_page_analytics (ORGANIC Page performance — followers, follower gains, Page views, and post impressions/clicks/engagement, for the Page total or per post; this is the free organic read, NOT linkedin_ads_report). LINKEDIN ADS (full three-tier management): list_linkedin_ads_campaigns (ad accounts, then a chosen account’s campaign groups, campaigns and — with campaignId — the CREATIVES under them) · linkedin_ads_report (impressions, clicks, cost, conversions, leads) · search_linkedin_ads_targeting (resolve locations / titles / industries / seniorities / company sizes to the URNs LinkedIn demands — never invent one) · linkedin_audience_count (HOW MANY members that targeting actually reaches, before a budget is committed — and a returned 0 means fewer than 300 people, LinkedIn’s privacy floor and also its campaign minimum, never an empty audience) · linkedin_bid_pricing (LinkedIn’s own suggested bid and daily-budget range for that audience — quote it instead of guessing what LinkedIn costs) · create_linkedin_ads_campaign_group → create_linkedin_ads_campaign → create_linkedin_ads_creative (the tree, every tier born DRAFT) · set_linkedin_ads_budget / set_linkedin_ads_status / delete_linkedin_ads_object (budgets, activate/pause at any tier, delete — every spend change confirm-gated). LINKEDIN LEAD SYNC: list_linkedin_lead_forms · list_linkedin_leads / get_linkedin_lead (the LEADS its forms collected, answers named by field — PERSONAL DATA: show, never republish) · subscribe_linkedin_leads / list_linkedin_lead_events / list_linkedin_lead_subscriptions / delete_linkedin_lead_subscription (real-time push to Hermoso, optional forwardTo relay to a CRM; LinkedIn validates ONLY Hermoso’s own webhook). LinkedIn is a THREE-tier platform and the third tier is the one people forget: a campaign with no creative shows nothing, and all three tiers must be ACTIVE before a single impression is served. REDDIT ADS: list_reddit_ads_campaigns / reddit_ads_report (read the account tree + performance) · list_reddit_ads_profiles + list_reddit_ads_posts / create_reddit_ads_post / update_reddit_ads_post (the CREATIVE — a Reddit ad promotes a post) · create_reddit_ads_campaign / update_reddit_ads_campaign · create_reddit_ads_ad_group / update_reddit_ads_ad_group · create_reddit_ads_ad / update_reddit_ads_ad · create_reddit_ads_max_campaign / get_reddit_ads_max_template / update_reddit_ads_max_template (a Reddit MAX campaign: automated campaign, ad group and a template ad Reddit generates ads from, built from creative-library assets, all PAUSED) · set_reddit_ads_status (the ONLY switch that arms real spend, confirm-gated) · delete_reddit_ads_object (remove a campaign, ad group or ad — Reddit has no delete verb, removal is a status, and it refuses to delete anything touched in the last 3 hours) · delete_reddit_ads_saved_audience · search_reddit_ads_targeting / reddit_ads_forecast / reddit_ads_bid_suggestion (free planning) · list_reddit_ads_pixels + send_reddit_ads_conversions (conversion tracking — Reddit now requires a pixel on every ad group) · list_reddit_ads_audiences / create_reddit_ads_audience / update_reddit_ads_audience_users / delete_reddit_ads_audience (retargeting lists) · list_reddit_ads_saved_audiences / create_reddit_ads_saved_audience / update_reddit_ads_saved_audience · list_reddit_ads_lead_forms / create_reddit_ads_lead_form · reddit_ads_history (who changed what, when). TELEGRAM: post_to_telegram (publish to a channel, group or chat as the brand’s own bot — text up to 4096 characters, but only 1024 once any photo or video is attached; one image, one video, or an album of 2–10 in which photos and videos may be mixed. chatId IS ALWAYS REQUIRED and is never guessed: the Bot API publishes NO method that lists the chats a bot belongs to, so pass the public channel’s @username or the numeric id) · list_telegram_chats (chats that MESSAGED the bot in the last 24 hours — a shortcut for finding an id, NOT a roster, and a chat missing from it can still be posted to) · list_telegram_dms (what those chats actually SAID, newest per chat — free, and a rolling 24-hour window rather than an inbox: the Bot API has no history endpoint at all) · delete_telegram_message (confirm-gated; Telegram refuses once a message is more than 48 hours old). BLUESKY: post_to_bluesky (publish as the connected account — text up to 300 characters AND, separately, 3000 UTF-8 bytes, so an emoji-heavy post can be under 300 characters and still be refused; either up to 4 images OR one MP4 video, never both, because a Bluesky post record carries exactly one embed; links are made clickable automatically) · delete_bluesky_post (PERMANENTLY remove one of the account’s own posts — no trash and no undelete. Call it WITHOUT confirm first: it deletes nothing and reports the post’s real text and live like/repost/reply/quote counts, and once the post has any engagement it also wants confirmText echoing its text. Takes the AT-URI or just the record key from the bsky.app link) · list_bluesky_convos / read_bluesky_dm / send_bluesky_dm / mark_bluesky_convo_read (the account’s DIRECT MESSAGES — free, 1000 characters each, text only, and they need a PRIVILEGED app password: an ordinary one posts fine and cannot chat). Replies, mentions AND direct messages all arrive in list_inbox and are answered with reply_to_inbox_item. X / TWITTER: post_to_x (publish a post — text, an image or a video render WITH alt text, a POLL, a reply, or a whole thread, and optionally restrict who may reply; X is the ONE channel that bills per API request, a post carrying a LINK costs roughly 13× one without, and each profile has a rolling 24-hour ceiling on X spend that refuses a request whole rather than publishing half of it) · delete_x_post (remove one) · x_post_metrics (the PUBLIC counts — impressions, likes, reposts, replies, quotes, bookmarks) · x_post_insights (the ADVERTISER numbers for your own posts — link clicks, profile visits, video views and completion quartiles, up to 25 posts at once; this is what says whether a creative worked, and x_post_metrics cannot tell you, but it only sees the LAST 28 HOURS) · x_post_insights_historical (the same advertiser numbers over ANY date range — the one to use for anything older than yesterday) · x_mentions (who is talking to the brand, in their own words — the read half of the reply loop, and a source of real customer language for ad copy) · list_x_dms (the brand’s X DIRECT MESSAGES, grouped into conversations, saying which are waiting on a reply — billed per message returned, and X keeps only 30 days) · send_x_dm (reply privately to one named person; never a broadcast) · x_chat_settings / update_x_chat_settings (the X account’s DM privacy: who may message the brand, the request filter, read receipts and calls). X IS THE ONE CONNECTOR THAT COSTS CREDITS PER CALL — X charges us per API request, so posting, deleting, reading metrics, reading insights and pulling mentions each bill the user, a post CONTAINING A LINK costs 13× one without, and insights and mentions are billed PER POST RETURNED. Say so before posting a thread or pulling a big page of mentions, and prefer one post over five when the content allows. X ADS (the PAID half — a SEPARATE connection from the organic tools above: its own product on its own host with OAuth 1.0a signing, and X grants API access PER AD ACCOUNT rather than per app, so the customer adds Hermoso’s X user at business.x.com → Account access before anything here resolves): list_x_ads_accounts (the ad accounts this profile can act on, WITH the permission level held on each — read it before attempting a write) · list_x_ads_funding_instruments (a campaign cannot be created without one) · list_x_ads_campaigns / list_x_ads_line_items / list_x_ads_promoted_tweets / list_x_ads_targeting (the whole tree as it stands) · x_ads_report (impressions, clicks, spend and engagements at any level) · x_ads_geo_search / x_ads_targeting_search (resolve places and targeting values to the ids X demands — never invent one) · create_x_ads_campaign → create_x_ads_line_item → create_x_ads_promoted_tweet (the tree, every tier born PAUSED with no override; A CAMPAIGN ALONE CANNOT SERVE ON X — it needs a line item and a promoted post underneath it, and the read-back says so rather than letting you call it a finished ad) · add_x_ads_targeting · update_x_ads_campaign / update_x_ads_line_item (throttle or raise spend on a running campaign without rebuilding it) · set_x_ads_status (the ONLY switch that arms real money, confirm-gated) · delete_x_ads_object. PINTEREST — POSTING AND ADS ARE TWO SEPARATE CONNECTIONS on the same Pinterest login (Pinterest keeps ads access behind different permissions), so a brand can hold either without the other and connecting one does not connect the other; if an ads call says Pinterest Ads is not connected, that is the card to send them to, NOT the Pinterest posting one. ADS: pinterest_ads_async_report (the DEEP paid report — 914 days back where the quick one stops at 90, and three times the metric columns; generated asynchronously, so pass the returned token back rather than re-submitting) · pinterest_targeting_analytics (WHICH audience segment delivered — by keyword, interest, age, gender, location, placement) · pinterest_audience_insights (WHO the audience is: interest affinities plus demographics, the input to a creative brief rather than a performance report) · pinterest_analytics (ORGANIC performance — impressions, saves, Pin clicks, outbound clicks, for the account, the TOP PINS, the top video Pins, or one Pin; Pinterest keeps 90 days and publishes no board-level analytics at all) · create_pinterest_board (make a board — a NEW Pinterest account has none and a Pin needs one) · list_pinterest_boards (the user must pick a board — never choose one for them) · post_to_pinterest (create an image or video Pin on a chosen board, with a title, description and destination link) · list_pinterest_pins (the Pins on a board with their ids — where the pinId every Pin tool needs comes from, and it flags any Pin an ad is promoting) · update_pinterest_pin (retitle, re-describe, fix a dead link, move it — Pinterest keeps this endpoint in a limited BETA, so it may be refused outright and save_pinterest_pin is the generally-available way onto another board; a Pin’s picture can never be swapped by anyone) · save_pinterest_pin (copy a Pin onto another board) · delete_pinterest_pin (confirm-gated, and it says whether an ad is promoting the Pin first) · update_pinterest_board (rename, re-describe, or hide it — SECRET hides every Pin on the board, reversibly) · delete_pinterest_board (the heaviest one here: the board AND every Pin on it, confirm-gated with the Pin count echoed back — offer hiding it instead). GOOGLE ADS (full management): list_google_ads_campaigns (list accounts, then a customer’s campaigns + spend/CTR/CPC/conversions) · google_ads_report (any GAQL breakdown — ad groups, keywords, search terms, geo) · create_google_ads_campaign (paused) · set_google_ads_budget / set_google_ads_status (change budget, enable/pause — every spend change confirm-gated) · delete_google_ads_object (remove a campaign, ad group, ad, KEYWORD, asset LINK or conversion action — Google has no delete verb, `remove` is the terminal state and it cannot be undone; call it unconfirmed first to see the spend and the tree that go with it) · upload_google_ads_asset (add an image render or a YouTube video to the ad account’s asset library) · create_google_ads_performance_max_campaign (Google’s cross-surface campaign type, RETAIL INCLUDED — pass merchantCenterId to make it a Shopping-feed Performance Max advertising the WHOLE Merchant Center feed under one root listing group, and feedLabel to narrow it to a single feed; only PARTITIONING that feed by brand/category/custom label is refused by name) · add_google_ads_assets (sitelinks, callouts and structured snippets, CREATED AND ATTACHED — an asset that is not attached shows nothing) · list_google_ads_conversion_actions + create_google_ads_conversion_action (what Google counts as a result — MAXIMIZE_CONVERSIONS, TARGET_CPA, TARGET_ROAS and every Performance Max campaign are undeliverable without one, and Hermoso refuses to build them on an account that has none) · google_ads_keyword_ideas (Keyword Planner — real monthly search volume, competition and top-of-page bids; use it before choosing keywords) · google_ads_change_history (WHAT CHANGED ON THE ACCOUNT AND WHEN — the answer to “performance fell off a cliff on Tuesday, what happened?”. Its default source is field-level and reaches 30 days; the other source reaches 90 and is the ONLY one that sees Google Ads Editor and criterion edits, so check both before telling anyone nothing changed). GOOGLE MERCHANT CENTER (the product feed behind every Shopping ad and every free listing, on the SAME connection as Google Ads): register_merchant_developer (the ONE-TIME link between Hermoso’s Google Cloud project and the merchant’s account. Google refuses every other Merchant call until it is done, so run this first when calls are being refused) · list_merchant_accounts (which Merchant Centers this login can reach, and where the merchantCenterId every other tool needs comes from) · list_merchant_products (the feed itself, with each product’s disapprovals) · list_merchant_issues (account-level problems, the answer to "why is nothing showing at all") · merchant_issue_help + trigger_merchant_issue_action (Google’s OWN remediation steps for a problem, and the button that fires one. Several of those actions are one-shot in Google’s own words, so firing one is confirm-gated) · list_merchant_data_sources + create_merchant_data_source + delete_merchant_data_source (feeds. A product write only lands in an API-input feed, and most accounts have none until one is made, so check before writing) · upsert_merchant_product + update_merchant_product + delete_merchant_product (write the feed) · list_merchant_inventory + set_merchant_inventory (the per-STORE and per-REGION price, stock level and availability override on one product, which is what stops a Shopping ad advertising something the nearest store has sold out of. The write MERGES, because Google’s insert replaces the whole entry, and Google takes up to 30 minutes to reflect it on the product) · list_merchant_promotions + create_merchant_promotion (sale and discount badges on a listing. Google validates them asynchronously, so created is never the same as approved) · manage_merchant_notifications (Google POSTs to a URL THE MERCHANT RUNS the moment a product is disapproved, instead of someone having to poll) · merchant_account_status (WHY THE ACCOUNT IS OR IS NOT SERVING — the first thing to run when Shopping ads or free listings show nothing, and the one read that does not believe the program state: an account can report both programs ENABLED and serve in ZERO countries, because a region counts as active only where every requirement is met. It names Google’s own unmet requirements, then the settings that explain them: homepage claimed or not, business address, phone and support contact, active shipping services, return policies, terms accepted) · manage_merchant_conversion_source (WHERE MERCHANT CENTER GETS ITS CONVERSION DATA FROM, which is what free-listing and Shopping performance reporting is built on — a merchant with no conversion source sees clicks and no outcomes. Either a Google tag destination, whose MC-… id comes back only on the create and is the id the Google tag has to send conversions to, or a link to a GA4 property, which is IMMUTABLE and needs the connected Google account to be an admin there. A delete is an ARCHIVE and undelete restores it until the expiry Google reports) · merchant_quota (whether the account is simply out of daily API quota or out of product slots, which looks identical to a broken integration and is not. Google resets it at MIDDAY UTC) · merchant_report (the reports Google computes for free, including competitive visibility, best sellers and price competitiveness). MICROSOFT MERCHANT CENTER (the same job on Microsoft’s side, on the Microsoft Advertising connection): list_microsoft_merchant_stores · list_microsoft_merchant_products · upsert_microsoft_merchant_product · delete_microsoft_merchant_product · list_microsoft_merchant_issues · list_microsoft_merchant_catalogs + manage_microsoft_merchant_catalog. GOOGLE ANALYTICS (GA4 — the brand’s OWN site data, and a SEPARATE connection from Google Ads: a brand that spends on Ads every day may have no Analytics access at all, so never read one as the other): list_analytics_properties (call this FIRST — every other Analytics tool needs a NUMERIC property id, and what users actually know is the “G-XXXXXXX” Measurement ID from their tracking snippet, which no endpoint accepts; resolve it from this list rather than sending them hunting. It lists the properties SHARED WITH THIS PROFILE, not everything the Google account can see — Analytics access is handed out freely and one login often has Viewer on many clients’ properties, so the user ticks which belong to this profile and any other one is refused by name; an empty list means nothing is ticked yet, which set_connector_accounts or Settings ▸ Connectors ▸ Google Analytics ▸ Manage accounts fixes) · analytics_report (what happened — sessions, users, revenue, conversions and engagement broken down by channel, source/medium, campaign, landing page, country, device or date, i.e. the read that says whether the traffic an ad bought actually did anything) · analytics_realtime (who is on the site right now, ~30 minutes — a DIFFERENT metric set that rejects `sessions` outright, never a shortcut for analytics_report) · list_analytics_definitions (what the property already measures: its key events and its own custom dimensions, and the check to run before creating either) · create_analytics_key_event (mark an event GA4 already collects as a KEY EVENT — the 2024 rename of a conversion, and what makes it importable into Google Ads; marking an event the site never fires creates one that can never fire) · create_analytics_custom_dimension (register an event parameter the site already sends so reports can break down by it — say out loud first that a GA4 custom dimension CANNOT be deleted, only archived, and a property is capped at 50 event-scoped ones, so a typo permanently burns a slot) · list_analytics_data_streams (the streams on a property and the measurement ID (G-...) each one carries, which is what a gtag or GTM install needs and what nobody can find in the GA4 UI when asked) · get_analytics_stream_setup (the finished gtag <script> block to paste into the site — the last mile list_analytics_data_streams stops short of — plus whether enhanced measurement is really collecting scrolls, outbound clicks, site search, video, downloads and form interactions, and whether redaction is stripping campaign parameters out of recorded URLs. Web streams only. Read the master switch before believing a toggle: with enhanced measurement off for the stream, every toggle is inert whatever it says) · list_analytics_metadata (every dimension and metric this property can be asked for, including its own custom ones, which is what stops analytics_report guessing a field name) · check_analytics_compatibility (whether a dimension and metric can appear in the same report before spending a call finding out they cannot) · create_analytics_custom_metric + archive_analytics_custom_metric · archive_analytics_custom_dimension · delete_analytics_key_event (all one-way in the same sense as their create twins: archiving is not deleting and there is no un-archive) · list_analytics_google_ads_links + link_google_ads_to_analytics + unlink_google_ads_from_analytics (the join that makes a GA4 audience usable in Google Ads and a GA4 key event importable as a conversion — without it a perfectly good audience simply never appears in the ads account, with no error anywhere) · list_analytics_audiences + create_analytics_audience + archive_analytics_audience (GA4 remarketing audiences, the input to Google Ads remarketing. Archiving is one-way) · manage_analytics_measurement_protocol_secret (mint the API secret that lets the customer’s OWN SERVER send events straight into GA4, the Google twin of the conversions APIs already here for Reddit, Snapchat and OpenAI Ads. Say out loud that there is NO rotation anywhere in the API, so replacing a secret means create the new one, move every sender across, then delete the old one) · manage_analytics_channel_group (HOW GA4 BUCKETS TRAFFIC — the answer to “why is my campaign showing as Unassigned”, and the one number an ad studio is judged on. Read the Default channel group’s rules before diagnosing anything, then author your own group whose channels catch the campaigns Hermoso publishes. The rule fields are the eachScope… names, NOT the sessionSource / medium dimensions reports use, and GA4 stops at the first rule that matches so order decides everything) · manage_analytics_calculated_metric (the derived number a marketer actually reports — cost per purchase, revenue per session — built from metrics GA4 already collects and then available to analytics_report under its own permanent API name. The id is permanent, and a formula naming a metric the property does not collect is created happily and flagged invalid, so read that flag back). MICROSOFT ADVERTISING / BING ADS (full management, mirroring Google): list_microsoft_ads_campaigns (list the shared ad accounts, then a chosen account’s campaigns + budgets) · microsoft_ads_geo_search (resolve country / region / city names to the Microsoft location ids a campaign needs — call it when an ask is ambiguous and let the USER pick) · microsoft_ads_report (impressions, clicks, CTR, average CPC, spend, conversions — generated asynchronously, so it may come back pending and must be called again) · create_microsoft_ads_campaign (campaign → ad group → responsive search ad → keywords, always Paused; with no locations[] it is created serving WORLDWIDE, Microsoft’s own default, and the read-back warns loudly — relay that before anyone activates it) · create_microsoft_ads_ad_group / create_microsoft_ads_ad / add_microsoft_ads_keywords (fill in an existing account) · set_microsoft_ads_budget / set_microsoft_ads_status (change budget, activate/pause — every spend change confirm-gated; Microsoft statuses are Active/Paused, never Deleted) · search_microsoft_ads_profiles / list_microsoft_ads_profile_targeting / set_microsoft_ads_profile_targeting (LinkedIn profile targeting: company, industry, job function, seniority and job title bid adjustments on a Search, Shopping or DSA campaign; confirm-gated on an ACTIVE campaign) · delete_microsoft_ads_object (a REAL delete — campaign, ad group, ad or keyword — permanent, with no undelete; call it unconfirmed first to see what goes with it) · microsoft_ads_keyword_ideas (Microsoft’s Keyword Planner — real search volume, competition and suggested bids, with NO planning-tier gate, unlike Google’s) · microsoft_ads_traffic_estimates (what those keywords would deliver at a named bid — a range, never one number) · microsoft_ads_budget_opportunities (where Microsoft says a budget is capping delivery, and what raising it is forecast to buy) · microsoft_ads_auction_insights (who ELSE is bidding on the same auctions — rival domains with their impression share, overlap and outranking share; shares of YOUR auctions, never a measure of a competitor’s whole account) · microsoft_ads_bulk_download (export the account as ONE bulk file — the only way to read ~185 Microsoft record types Hermoso cannot otherwise touch: sitelinks, callouts, structured snippets, labels, shared negative keyword lists, bid strategies, audiences, experiments, seasonality adjustments, conversion goals, asset groups, feeds) · microsoft_ads_bulk_upload (apply an edited bulk file — hundreds of objects in one request. IT IS GATED HARDER THAN ANYTHING ELSE ON THIS CONNECTOR, because a bulk file carries a Status column and can turn campaigns ON without ever touching set_microsoft_ads_status: confirm:true alone is refused, and you must first call it unconfirmed to get the row-by-row list of what it would ACTIVATE and DELETE, show that to the user, then echo both counts back as confirmActivations/confirmDeletions — or pass pauseInstead:true to land the file with every activation written as Paused) · list_microsoft_ads_conversion_goals (what the account counts as a conversion, and which goals are OFFLINE ones) · send_microsoft_ads_offline_conversions (close the loop: phone sales, in-store purchases and late-closing leads fed back so smart bidding stops optimising against website conversions alone — pass PLAIN emails and E.164 phones, hashing happens server-side to Microsoft’s own published spec) · list_microsoft_ads_audiences (the account’s Customer Match lists with their current sizes; a fresh list reads 0 for up to 48 hours and Microsoft will not use one under 300 people, so never call that a failed upload) · create_microsoft_ads_customer_list then apply_microsoft_ads_customer_list (build a Customer Match audience from PLAIN email addresses, normalized and SHA-256 hashed server-side to Microsoft’s own published spec so no plaintext ever leaves us; the user must be shown Microsoft’s Customer Match terms and agree first) · microsoft_ads_recommendations (what Microsoft ITSELF suggests changing, each one priced by Microsoft: budget raises carrying the current and recommended daily amount, new and broadened keywords, negative keywords it wants removed, and ads it has written. Every one INCREASES what the account buys, which is what they are for, so none is a free win and an empty list means Microsoft has no advice rather than that the account is optimal) · apply_microsoft_ads_recommendations (act on them, gated exactly like the bulk upload: confirm:true alone is REFUSED, so call it unconfirmed first to get every recommendation named with what it changes and Microsoft’s own cost estimate, show that to the user, then echo confirmCount and confirmCostIncrease back. Both are recomputed from a fresh read, and there is no undo) · dismiss_microsoft_ads_recommendations (take advice off the list. It cannot spend, so it needs no confirmation at all, and it is the right answer to “make it stop suggesting that” rather than applying something to clear it) · microsoft_ads_auto_apply (THE READ THAT ANSWERS “is Microsoft changing this account while nobody is looking?”, per type. An inherited account can already be opted in with nobody at the brand having done it) · set_microsoft_ads_auto_apply (turn that standing permission on or off. Switching any type ON is the strongest consent anywhere in Hermoso: Microsoft then writes and publishes its own ads under the brand’s name, deletes negative keywords so the account buys more searches, and changes conversion goals, unattended and indefinitely, with NOTHING to preview beforehand. So confirm:true is not enough and every type must be named in confirmTypes. Switching it OFF is never gated). GOOGLE BUSINESS PROFILE (the local-SEO channel — the listing panel on Google Search and Maps, which for a local business is where the demand actually is, and there is no delete): list_business_locations (the listings the connected Google account manages — call this first and let the USER pick when there is more than one; a Post on the wrong storefront is a public mistake) · post_to_google_business (publish a Post to the listing — text, ONE PHOTO and a call-to-action button; Google’s Posts API takes no video, so pass a still. EVENT and OFFER posts both require a title and a start date, and on an OFFER Google ignores the button link) · list_google_business_posts (what is showing right now, with each Post’s state) · delete_google_business_post (take one down — immediate and public, so confirm first) · list_google_business_reviews (the reviews on the listing, and which ones have NO reply yet — for a local business the highest-leverage surface there is) · reply_to_google_business_review (answer one publicly as the business; it is an UPSERT, so it replaces any existing reply) · list_google_business_questions + answer_google_business_question (the public Q&A on the listing) · google_business_search_keywords (the actual search terms people typed to find the listing — free local keyword data; low-volume terms are SUPPRESSED and come back as "fewer than N", never as zero) · google_business_insights (Search + Maps impressions, calls, website clicks, direction requests, messages, bookings — listing-level; Google discontinued per-Post insights in 2023 with no replacement, so never promise per-Post numbers) · get_business_location (everything the listing actually says — name, address, phone, website, categories, description, hours, service area — as the merchant set it; the answer to “what does our Google listing say?”) · update_business_location (change any of that — hours, phone, website, description, categories, even the name or address. It edits the live panel on Search and Maps with no draft and no undo, so call it WITHOUT confirm first: nothing is written, Google validates the payload, and you get the current value of every field you are about to change to show the user) · google_business_account (whose Business Profile account the listing is on, and whether the connected Google account’s role can edit it at all). Google gates this API behind a per-project access request and the default quota is zero, so the connection can be live and calls still refused — the error says so. CHATGPT ADS (ads under ChatGPT answers, via OpenAI’s Advertiser API — full management): list_openai_ads_campaigns (the ad account, then its campaigns, ad groups and ads with each ad’s review state) · openai_ads_report (impressions, clicks, spend, CTR, CPC, CPM at account / campaign / ad group / ad scope — run this first, it validates the key with zero spend risk) · openai_ads_geo_search (location ids) · list_openai_ads_audiences + create_openai_ads_audience (custom audiences — geo and these are the only list-based targeting this platform has; target them with customAudienceIds / excludedCustomAudienceIds on a campaign) · create_openai_ads_campaign (campaign → ad group → ad in one call, always PAUSED) · create_openai_ads_ad_group / create_openai_ads_ad (fill in an existing campaign) · update_openai_ads_object (rename, re-budget, rewrite context hints or the ad copy) · set_openai_ads_budget / set_openai_ads_status (change budget, activate, pause) · delete_openai_ads_object (ARCHIVE — this API has no delete and OpenAI say archiving is not reversible, so offer pausing first). TWO RULES THIS CHANNEL DOES NOT SHARE WITH THE OTHERS: it is connected by PASTING an Advertiser API key (no OAuth, no manager account, one key = one ad account), and it has exactly ONE creative format — a text plus image card, title 50 characters, body 100. There is NO VIDEO on ChatGPT Ads, so never offer a video ad here. GOOGLE DRIVE — ONE connection covering Drive, Sheets and Docs (full CRUD over the files Hermoso created there, plus any file the user hands over with the Google file picker in the app): save_to_drive · list_drive_files / get_drive_file · update_drive_file (rename/move/trash) · delete_drive_file · create_drive_folder. GOOGLE SHEETS (part of the Google Drive connection — export data to a spreadsheet the app creates, or read one the user picked; drive.file, no verification): create_sheet · append_to_sheet · read_sheet. GOOGLE DOCS (part of the Google Drive connection — export copy/brief/report as a doc, or read one the user picked; drive.file, no verification): create_doc · append_to_doc. GOOGLE SLIDES (part of the Google Drive connection — turn a swipefile collection into a real presentation, one slide per saved ad with the creative, brand, copy, run dates and platform; drive.file, no verification, no new scope): export_swipefile_deck — it CREATES a deck each time and cannot append to one the user already has, and a creative whose ad-library link has expired is reported rather than silently dropped. ONEDRIVE (full CRUD over the user’s Microsoft OneDrive): convert_onedrive_file (Microsoft converts a file server-side to PDF or JPG — ~130 formats including PowerPoint and Word decks, PSD, Illustrator, Sketch, 3D, video, iPhone HEIC and raw camera files; JPG needs both width and height) · save_to_onedrive · list_onedrive_files / get_onedrive_file · update_onedrive_file (rename/move) · delete_onedrive_file · create_onedrive_folder. Use these standalone — Hermoso is a full posting/ads/file-storage control surface, not only an ad generator.',
+  'E) PUBLISH & MANAGE YOUR CHANNELS — post, run ads, and organize files on the user’s OWN connected accounts (Settings ▸ Connectors), all driven over this MCP. Bring ANY file in with upload_file (desktop/external media, not just Hermoso renders). MANAGING THE CONNECTIONS THEMSELVES: list_connectors (what is linked, and what could be) · list_connector_accounts then set_connector_accounts (WHICH Facebook Pages / Instagram / Meta ad accounts / Google Ads customers / LinkedIn company Pages and ad accounts / Pinterest ad accounts / Microsoft Advertising accounts / Reddit ad accounts / Google Business listings / Google Analytics properties this profile may post to, spend from and read — one person often administers or has access to several belonging to different clients, only the chosen ones are usable anywhere, and an empty choice shares nothing) · connect_connector (connect a PASTE-A-KEY account from here: ' + Object.values(KEY_CONNECTORS).map((s) => s.label).join(', ') + '; offer it beside the Connectors page in the app and let the user choose, because a key pasted into a chat stays in its history) · disconnect_connector (revoke and drop a connection; confirm-gated because reconnecting a sign-in account needs a browser) · leave_connector (on a connector several teammates can each contribute their OWN account to, remove just YOURS — teammates’ accounts keep working and nothing is revoked at the provider). LINKING an account that connects through a provider sign-in screen (OAuth) is the one step that is not headless: hand the user its connect link, https://app.hermoso.ai/?connect=<provider>, or send them to Workspace ▸ Connectors in the app. META: list_meta_pages · instagram_insights (ACCOUNT-level Instagram performance — views, reach, accounts engaged, interactions, saves, profile link taps — plus the audience DEMOGRAPHICS by age / city / country / gender) · list_instagram_media (the brand’s own recent Instagram posts, and where the media id every other Instagram tool needs comes from) · list_instagram_dm_automations / save_instagram_dm_automation / test_instagram_dm_automation / delete_instagram_dm_automation (INSTAGRAM DM AUTOMATIONS — a keyword comment, a DM, a story reply or an ig.me link gets an automatic private reply; test shows what a sample would send without sending) · list_dm_automations / save_dm_automation / test_dm_automation / delete_dm_automation (THE SAME ON EVERY CHANNEL — Instagram, Facebook Page comments and ads + Messenger, and X: a keyword mention or reply gets a public reply, a DM keyword a DM; X is billed in credits per delivered event and per send) · search_instagram_audio (licensed music and original sounds an Instagram Reel may use, by keyword or trending) · list_instagram_collab_invites then respond_instagram_collab_invite (collab-post invitations waiting on the account; accept or decline one, read back from Instagram) · list_instagram_collab_media (posts this account co-authors) · like_instagram (like a post or comment as the connected account) · post_to_meta (Facebook / Instagram / Threads) · list_meta_posts (the Page’s / Instagram account’s OWN existing posts with their ids — THIS is where the postId every other Meta read needs comes from; without it an agent that did not itself just publish has no way to name a post) · list_meta_ads + meta_insights (read existing campaigns/ad sets/ads + spend/CTR/CPC, with breakdowns by age / gender / placement / country) · preview_meta_ad (Meta renders the REAL ad per placement — a link the user can look at, valid 24h) · list_meta_pixels + create_meta_pixel (the pixel a conversion-optimised campaign REQUIRES — Meta will not let a build optimise for conversions without one, and until these existed a caller had no way to discover the id they had to pass) · estimate_meta_reach (how many people a targeting spec reaches, BEFORE a budget is committed) · list_meta_audiences / create_meta_audience (website-pixel retargeting, Page + Instagram engagement audiences, and lookalikes — creating one spends nothing) · list_meta_conversations / read_meta_conversation / reply_to_meta_message (MESSENGER AND INSTAGRAM DMs — the brand’s direct-message threads and a reply to someone who wrote first. Meta only permits a reply within 24 HOURS of the person acting, and read_meta_conversation says whether that window is open BEFORE anything is drafted; Hermoso sends replies only, never a proactive message or a message tag) · subscribe_meta_webhooks / meta_webhook_status / unsubscribe_meta_webhooks / list_meta_webhook_events (REAL-TIME EVENTS — have Meta PUSH new comments, mentions, lead-form submissions and inbound DMs to Hermoso instead of polling for them. Every other inbox read asks an edge “anything new?”; this is the only way to be TOLD, and it is how a lead arrives the moment it is submitted rather than when somebody thinks to look. An empty feed is ambiguous — check meta_webhook_status first, because an unsubscribed Page is silent and looks exactly like a quiet one) · instagram_collaborators (who ACCEPTED a Collab invite on an Instagram post — publishing only SENDS the invite, so this is the only way to know whether the post is actually live on the other account too) · list_instagram_shopping_catalogs / search_instagram_shopping_products / manage_instagram_product_tags (INSTAGRAM SHOPPING — make a post SHOPPABLE. Check eligibility and the account’s taggable catalogs, find the product ids, then pass productTags to post_to_meta so tapping the picture opens the product’s price sheet inside Instagram. Tagging needs an APPROVED Instagram Shop, so check FIRST — otherwise it fails after the media is already uploaded — and note that a tag whose product is not “approved” is stored and shown to nobody. Meta publishes no way to REMOVE a tag) · create_meta_catalog / update_meta_catalog / meta_catalog_blast_radius / delete_meta_catalog (BUILD AND RETIRE A CATALOG — create one on a named business portfolio, rename or re-point it, and, before ever proposing a delete, read meta_catalog_blast_radius: a catalog delete is PERMANENT with no archive and no undo, its product sets go with it, and any ad set still bound to one keeps spending with nothing to show) · list_meta_partnership_creators / manage_meta_partnership_creator (PARTNERSHIP ADS — the creators whose content this profile may run as an advert, and who may tag this brand as a paid partner. Two separate lists, neither implying the other, and neither defaults on; adding is a REQUEST the creator must accept, and an ad naming a creator who is only PENDING fails for a reason nothing in the error says) · list_meta_catalogs / list_meta_product_sets / list_meta_catalog_products (PRODUCT CATALOGS — the merchant’s own Meta catalogs, the product SETS inside each and the products themselves with Meta’s review status. A catalog is the input to Advantage+ catalog ads, the highest-performing ecommerce format on Meta: pass productCatalogId to create_meta_campaign and productSetId to create_meta_adset / create_meta_ad, and Meta builds every impression from the product’s own image, name and price — no render needed. An empty list is a fact about which business portfolio this login administers, NEVER about whether the merchant has a catalog) · create_meta_campaign / create_meta_ad / upload_meta_asset (build) · list_meta_lead_forms / create_meta_lead_form (INSTANT LEAD FORMS — the form a lead ad opens INSIDE Facebook/Instagram instead of sending the click to a website; pass the id as create_meta_ad(objective:\"OUTCOME_LEADS\", leadFormId:…) and read the submissions with read_meta_leads) · update_meta_object / delete_meta_object / set_meta_campaign_status (edit, delete, activate — every spend + delete is confirm-gated) · delete_meta_audience (remove a custom audience or lookalike — its blast radius is the PEOPLE in it and the lookalikes built from it, which Meta refuses to delete around) · manage_meta_post (edit or delete a published post). THREADS (a separate connection from Meta, on its own API): post_to_meta(target:"threads") publishes · list_threads_posts · threads_insights · list_threads_replies / reply_to_thread / hide_thread_reply · list_threads_mentions · search_threads_keyword · repost_thread (amplify a customer’s post or one of your own to the brand’s profile — the Threads retweet, and there is NO documented un-repost) · delete_thread (confirm-gated; Threads has no EDIT at all, so delete-and-repost is the only correction) · threads_publishing_limit (how much of the rolling-24h quota is left — 250 posts, 1,000 replies, 100 DELETIONS, 500 location searches; check it before a bulk clean-up, because a quota refusal otherwise reads as a broken connection). SCHEDULING (one content calendar across every channel): schedule_post (queue a post for a future time to one or MORE channels at once — Facebook / Instagram / Threads / TikTok / YouTube / LinkedIn / X / Pinterest / Bluesky / Telegram (ten; Google Business Profile is accepted but held back on Google API access) — with per-channel captions; Hermoso publishes it at that time, nothing has to stay open — it goes LIVE PUBLICLY by default, and only stages as draft/unlisted/private if the user asks, and an impossible channel+visibility pair, an over-length caption or media the channel cannot carry is REFUSED while you are still there rather than failing hours later) · list_scheduled (what is queued and what already fired, with PER-CHANNEL outcomes) · reschedule_post (move a queued post to a new time, or change its caption, media, channels or target Page/board — send only what changes) · cancel_scheduled (pull a queued post before it goes out). POST PERFORMANCE (the loop that closes research → publish → learn — Hermoso records the HOOK and SUBJECT of everything it publishes, because those exist only at the moment of publishing and can never be recovered from a post id afterwards): list_published_posts (everything this brand has published across every channel, with the hook it was written to and its measured engagement) · post_performance (which HOOKS and SUBJECTS are getting traction — engagement rates compared WITHIN a channel and NEVER summed across them, with a verdict suppressed below 5 measured posts and the reason stated) · collect_post_metrics (pull fresh numbers ~24h and ~7d after each publish; a metric a channel cannot report is recorded ABSENT with its reason and never as zero, and X is skipped unless asked because it bills per call) · backfill_posts (import a channel’s past posts so the analysis has history — dry-run and cost-quoted first, and an imported post never votes on a hook unless it matched a Hermoso creation). YOUTUBE (publish, measure AND manage): post_to_youtube (publish a finished video to the brand’s channel — PUBLIC by default; unlisted (link-only, the ad-ready setting) or private only when the user asks) · list_youtube_videos (the channel’s OWN uploads with their video ids — call this to resolve “my latest video” yourself instead of asking the user for a link; it is where the videoId every other YouTube tool needs comes from, and it sees unlisted/private uploads a public search cannot) · update_youtube_video (retitle/re-describe/re-tag, and FLIP AN UNLISTED UPLOAD PUBLIC; confirm before going public) · delete_youtube_video (take one down for good — irreversible, so the unconfirmed call reports the video’s real title, privacy, views and comments first; use update_youtube_video(privacy:"private") when they only want it out of sight) · set_youtube_thumbnail (put a Hermoso thumbnail on an uploaded video — the biggest single lever on click-through, and YouTube otherwise picks a frame at random; needs a phone-verified channel) · update_youtube_channel (brand the CHANNEL ITSELF — banner art, description, keywords, country, the trailer non-subscribers see; everything else here brands the videos, this brands the page they sit on. It MERGES with the current settings, and it reports any field YouTube accepted but silently ignored, channel title above all) · set_youtube_watermark (the subscribe badge overlaid on EVERY video on the channel, including ones uploaded later — one square image brands the whole channel at once; the API publishes no way to read it back, so it reports accepted rather than confirmed) · list_youtube_video_stats (views, likes and comments for up to 50 videos IN ONE CALL, which is how to answer "how are my last twenty uploads doing" without one youtube_video_insights per video. It carries NO titles, because VideoStatsSnippet publishes only publishTime, so join on videoId with list_youtube_videos for names. YouTube calls this endpoint "intentionally not atomic", so a short answer is normal: the missing ids are named, and a missing id is never zero views) · youtube_video_insights (per-VIDEO views, watch time, average view PERCENTAGE/retention, likes, comments, shares, subscribers gained — the numbers that say whether a hook held; youtube_channel only gives channel-wide totals) · youtube_channel_report (the same numbers BROKEN DOWN — traffic source (search vs browse vs suggested vs shorts feed), the actual search terms, country/city, device, age+gender, subscribed vs not, and the audience-RETENTION curve showing exactly where viewers left) · list_youtube_comments + reply_to_youtube_comment (read viewer questions and objections in their own words, and answer as the channel) · moderate_youtube_comment (hide, reject, spam-report or delete an abusive comment — reject is reversible, delete is not) · list_youtube_playlists + manage_youtube_playlist + manage_youtube_playlist_items (organise the channel: create playlists, add/remove/re-order videos in them) · manage_youtube_playlist_image (a custom cover on a playlist — make_thumbnail renders the artwork, this is the call that puts it on. YouTube answers every failure here as an HTTP 500 whose real reason is buried inside it, and the tool unpacks that; if it comes back refused, check channel verification first) · manage_youtube_channel_section (the SHELVES ON THE CHANNEL HOMEPAGE — put a chosen playlist or a featured channel above YouTube’s own default layout, and re-order them. Every write is PUBLIC IMMEDIATELY, a delete has no undo, and YouTube’s own section list LAGS a write by a few seconds in both directions, so never treat a list taken straight afterwards as proof either way) · list_youtube_captions + manage_youtube_caption (real subtitle TRACKS — what YouTube indexes the video by and what a viewer toggles on, which is NOT the same as captions burned into the picture; downloading one is also the quickest way to get an existing video’s script back) · list_youtube_categories (which categoryId post_to_youtube will accept in a given country) · youtube_bulk_report (THE ONLY PLACE YOUTUBE PUBLISHES THUMBNAIL IMPRESSIONS AND THUMBNAIL CTR — a different, SCHEDULED API: the first call starts a job and returns nothing, then YouTube writes one file per day, the first within 48 hours, plus a 30-day backfill. It also carries per-card and per-end-screen metrics and an uncapped list of the search terms people arrived on) · list_youtube_report_jobs (whether that thumbnail history is already accumulating, and since when — check before promising a number) · delete_youtube_report_job (stop one; the job IS the history, so deleting it throws the accumulated files away) · youtube_channel (read title + subscriber/view/video counts for reporting). TIKTOK: post_to_tiktok (post a finished video — or a PHOTO POST, TikTok’s photo/slideshow format of 1 to 35 images where a single image is just a one-slide post —LIVE to the profile, or into TikTok drafts to review in the app) · tiktok_creator_info (the creator’s REAL privacy options — read them and let the user choose before any direct post) · tiktok_post_status (follow a post_to_tiktok that came back pending: done, failed or still processing) · tiktok_account (bio, verified status, follower/following/likes/video counts) · list_tiktok_videos (their own posts with views/likes/comments/shares — either the most recent, or specific videoIds read directly however old they are). ⚠️ TIKTOK HAS NO DELETE AND NO EDIT: its API publishes no way to remove a posted video or change its caption, privacy, cover or comment/duet/stitch settings — every one of those is fixed at publish time and there is no delete scope in TikTok’s scope catalogue at all. If the user wants a TikTok taken down or changed, say plainly that it has to be done in the TikTok app rather than hunting for a tool. TIKTOK ACCOUNT AUTHORIZATION (a SECOND, separate consent on the SAME TikTok app the TikTok Ads connection uses — holding one does NOT give you the other, so a brand fully connected for ads can still be unauthorized here, and that is a real third state rather than a broken session): tiktok_account_status (which state this profile is in, the TikTok business id, the scopes the grant carries and any MISSING from it — TikTok binds scopes at authorize time and never retroactively, so only a re-authorization picks up a new one — plus the exact URL to send the user to, because authorizing is the one step that needs a browser) · list_tiktok_comments + list_tiktok_comment_replies (the comments on the brand’s OWN posts, hidden ones included — TikTok’s answer to list_meta_comments and list_youtube_comments) · comment_on_tiktok_video · reply_to_tiktok_comment · moderate_tiktok_comment (LIKE / UNLIKE / HIDE / UNHIDE / DELETE — you can only DELETE a comment this account wrote, so HIDE is the tool for a stranger’s, and TikTok warns UNHIDE may not take effect when its own moderation is what hid it) · upload_tiktok_comment_image (a new comment will not take a raw image URL; a reply will) · set_tiktok_post_ad_authorization (THIS IS WHERE A SPARK ADS AUTHORIZATION CODE COMES FROM for the brand’s OWN post — previously a human had to copy one out of the TikTok app; hand the code to authorize_tiktok_ads_spark_post) · get_tiktok_post_ad_authorization · extend_tiktok_post_ad_authorization (the days are ADDED to what is left, not set as an absolute) · delete_tiktok_post_ad_authorization. BRAND MONITORING AND AUDIENCE, on that same account authorization (these need permissions added on 2026-08-20, so a brand that authorized before then holds a grant that predates them and has to authorize once more; tiktok_account_status names exactly which are missing, and the remedy is always to authorize the TikTok ACCOUNT again rather than to touch the advertiser connection, which is a separate grant and is unaffected): list_tiktok_mentions (public posts whose caption @-mentions the brand, TikTok’s answer to x_mentions and list_threads_mentions) · list_tiktok_mention_comments (comments whose text mentions it) · get_tiktok_mention (one mention in full, for the mentions webhook, and TikTok only keeps that data 48 hours) · tiktok_mention_top_terms (the top 20 keywords and top 20 hashtags inside those mentions) · list_tiktok_brand_hashtags + manage_tiktok_brand_hashtags + list_tiktok_brand_hashtag_posts (the hashtags TikTok counts as this brand’s, up to 50, and the posts carrying them; a new one is not counted for 24 hours and cannot be removed for 7 days) · tiktok_account_insights (follower demographics by age, gender, country and city plus the daily performance series, needing a BUSINESS account with 100+ followers, and capped at 60 days rather than the 90 the mention tools cover) · tiktok_category_benchmark (the same numbers averaged across an industry, so ‘are we ahead of our category’ is answerable). ALL OF THIS IS ORGANIC LISTENING ON THE BRAND’S OWN ACCOUNT, not ad research: for competitors’ ads use the ad-library research tools instead. TIKTOK ADS (a SEPARATE connection from the TikTok posting connector above — Settings ▸ Connectors ▸ TikTok Ads; a brand that posts to TikTok every day may still have no ad account here, so never read one as the other): list_tiktok_ads_accounts (the ADVERTISER accounts this profile can act on — every other TikTok Ads tool needs an advertiserId and this is where it comes from) · list_tiktok_ads_pixels + create_tiktok_ads_pixel + list_tiktok_ads_custom_conversions + tiktok_ads_pixel_stats (CONVERSION TRACKING — a conversion-optimised ad group dies at creation with "Please select a pixel" without one, so discover the pixel and its events BEFORE building the tree; note TikTok publishes no way to DELETE a pixel, so one you create is permanent) · list_tiktok_ads_campaigns (the whole tree — campaigns, ad groups and ads with their statuses) · tiktok_ads_report (impressions, clicks, spend, CTR, CPC, conversions and video views at any level) · list_tiktok_ads_identities (the TikTok accounts an ad may post AS — MANDATORY, with NO default: call it and let the USER pick, because the ad runs publicly under whichever account is named) · search_tiktok_ads_targeting (resolve location / interest / hashtag / language ids — an ad group cannot be created without location ids, and a guessed id targets the wrong people) · list_tiktok_ads_identity_posts (the ORGANIC posts an identity has already published — where a Spark Ad’s post id comes from) · list_tiktok_ads_spark_posts (the posts authorised for Spark Ads, i.e. promoting an organic post instead of uploading a new video) · authorize_tiktok_ads_spark_post + unbind_tiktok_ads_spark_post (add a creator’s post to that authorised set with the code they generated in the TikTok app, or release it again) · upload_tiktok_ads_creative (THE STEP THAT TURNS A RENDER INTO AN AD — put a finished Hermoso video on the ad account and it hands back the videoId AND the coverImageId create_tiktok_ads_ad needs; there is no other source for either) · create_tiktok_ads_campaign → create_tiktok_ads_ad_group → create_tiktok_ads_ad (the tree) · set_tiktok_ads_budget · set_tiktok_ads_status (the ONLY switch that arms real money, confirm-gated) · delete_tiktok_ads_object (removal on TikTok is a STATUS, not a verb — the same route as set_tiktok_ads_status) · create_tiktok_smart_campaign → create_tiktok_smart_ad_group → create_tiktok_smart_ad (Smart+, TikTok’s Performance Max — born PAUSED) · list_tiktok_smart_campaigns · set_tiktok_smart_status (the Smart+ money switch, confirm-gated) · tiktok_bid_protection (the ad-credit compensation TikTok pays when a Smart+ object misses its bid) · list_tiktok_ads_lead_forms + list_tiktok_ads_lead_fields + download_tiktok_ads_leads + manage_tiktok_ads_test_lead (LEAD ADS — an Instant Form is built in TikTok Ads Manager and NO API creates one, so list them to find the id a LEAD_GENERATION ad group needs. The lead REGION is required with no default: it selects which of three separate lead stores you read, and leaving it out is a THIRD value rather than “all”, so an advertiser who omits it downloads an empty file and wrongly concludes there are no leads) · list_tiktok_ads_audiences + create_tiktok_ads_audience + create_tiktok_ads_lookalike_audience + apply_tiktok_ads_audience + update_tiktok_ads_audience + delete_tiktok_ads_audience + tiktok_ads_audience_overlap (CUSTOM AUDIENCES and lookalikes — TikTok targeting is otherwise interests-and-geo only. A freshly created audience reports itself invalid for up to 48 hours BY DESIGN, so that is not a failure to retry) · list_tiktok_ads_business_centers + list_tiktok_ads_catalogs + create_tiktok_ads_catalog + list_tiktok_ads_catalog_products + list_tiktok_ads_catalog_sets + manage_tiktok_ads_catalog_feed + tiktok_ads_catalog_diagnostics (DPA / PRODUCT CATALOGS, the Shopify lane — a catalog is keyed on a BUSINESS CENTER id, NOT an advertiser id, so list the Business Centers first or every call refuses) · list_tiktok_ads_apps + list_tiktok_ads_app_events (the registered apps an APP_INSTALL campaign needs — nothing else can produce an app id) · tiktok_ads_rf_inventory_estimate + create_tiktok_ads_rf_ad_group (REACH & FREQUENCY — a RESERVATION, so it is confirm-gated like a status change rather than born paused, and it needs a per-ad-account allowlist plus a signed branding contract that no endpoint reports. Always price it with the estimate first: TikTok silently books its own maximum rather than refusing an out-of-range value) · send_tiktok_ads_events (SERVER-SIDE conversion events — there is a vendor-sanctioned test code for exercising it without entering the advertiser’s real reporting), and its offline/crm sources take the event-set ids the two tools below mint) · list_tiktok_ads_offline_event_sets + manage_tiktok_ads_offline_event_set + send_tiktok_ads_offline_events (REAL-WORLD CONVERSIONS — an in-store purchase, a phone booking, a signed contract, reported so TikTok can attribute them to the ads that caused them. The timestamp is an ISO-8601 STRING here and a Unix NUMBER on send_tiktok_ads_events; a wrong-shaped one is accepted by TikTok and attributed to nothing. There is NO test code on this pair, so everything sent is a real permanent conversion — rehearse through send_tiktok_ads_events with eventSource “offline” and a testEventCode instead. Reporting also needs the connected user to be an ADMIN or OPERATOR of the advertiser, which managing the event SETS does not) · list_tiktok_ads_crm_event_sets + create_tiktok_ads_crm_event_set (LEAD-LIFECYCLE events — sending “this lead qualified / closed” back is what makes a LEAD_GENERATION campaign optimise toward leads that convert rather than form fills. TikTok publishes create and list and nothing else, so one of these is PERMANENT) · list_tiktok_tto_accounts + list_tiktok_creator_labels + discover_tiktok_creators + tiktok_creator_leaderboard + check_tiktok_creator_status + list_tiktok_tto_brand_profiles + create_tiktok_tto_brand_profile + list_tiktok_tto_campaigns + create_tiktok_tto_campaign + update_tiktok_tto_campaign + link_tiktok_tto_video + list_tiktok_tto_link_requests + tiktok_tto_campaign_report + request_tiktok_tto_spark_authorization + get_tiktok_tto_spark_authorization + manage_tiktok_tto_anchor (TIKTOK ONE / CREATOR MARKETPLACE: INFLUENCER MARKETING, and the only place in Hermoso that does it: find creators by audience size, engagement, price and who their followers actually are, check whether they have joined TikTok One, invite them to a campaign with an invite link, ask them to tag a video to it, and read every metric SPLIT ORGANIC VERSUS PAID. Its account id is a THIRD id space; not an advertiser id and not a Business Center id; so start at list_tiktok_tto_accounts. It rides this same connection with nothing extra to apply for. IT ALSO CLOSES THE SPARK ADS LOOP: request_tiktok_tto_spark_authorization asks a creator directly and get_tiktok_tto_spark_authorization returns the code authorize_tiktok_ads_spark_post takes, which is otherwise obtainable only by the creator pasting one out of the TikTok app. Two things put a notification in a real person’s inbox; a campaign invitation and a video-linking request; and a repeated linking request is a REMINDER that TikTok caps at two, so read list_tiktok_tto_link_requests before re-sending anything) · list_tiktok_ads_stores + list_tiktok_ads_store_products (TIKTOK SHOPS: what a Shopping Ads or GMV Max campaign sells from; the store list is keyed on an ad account and the product list on a BUSINESS CENTER, which each store row names) · tiktok_ads_verification_status + list_tiktok_ads_verification_documents + submit_tiktok_ads_verification (BUSINESS VERIFICATION: an unverified account hits limits that get diagnosed as something else, so it is worth reading during onboarding. Hermoso never handles a verification DOCUMENT: submitting sends account details plus the ids of images the user uploaded in TikTok Ads Manager, and the legal name and document number can never be changed afterwards, so it is confirm-gated) · list_tiktok_ads_payment_portfolios + list_tiktok_ads_payment_portfolio_links (HOW THE AD ACCOUNTS ARE FUNDED: read-only, because "why did delivery stop" is often a funding answer, and because deciding where a customer’s money sits is not ours to do) · create_tiktok_ads_rule + list_tiktok_ads_rules + update_tiktok_ads_rule + bind_tiktok_ads_rule + set_tiktok_ads_rule_status + tiktok_ads_rule_results (AUTOMATED RULES — standing instructions TikTok runs on the account unattended. THE SECOND SPEND SWITCH ON THIS PLATFORM and gated in TWO CLASSES: a rule that can only pause, decrease or email needs confirm:true, while one that can TURN_ON an object or RAISE a budget or bid needs confirm:true AND confirmScope echoing the token list_tiktok_ads_rules prints, computed from the rule as TikTok STORES it. Every rule is created TURNED OFF and read back to prove it, because TikTok publishes no way to create one in the off position. TikTok emails rule notifications to the DEVELOPER address on the app rather than to the advertiser, so tiktok_ads_rule_results is the only place a customer sees what a rule did — and TikTok itself says this endpoint is for direct advertisers and may refuse a platform-managed account entirely). · list_tiktok_ads_comments + tiktok_ads_comment_thread + moderate_tiktok_ads_comment + reply_to_tiktok_ads_comment + delete_tiktok_ads_comment (COMMENT MODERATION on your own TikTok ads — the platform where the comment section IS the ad, and until now the one platform Hermoso could not moderate. HIDE is the moderation verb and works on anyone’s comment and is reversible; DELETE only ever removes a comment your OWN identity posted, which TikTok reports per comment as canDelete. Comments are scoped to an AD GROUP and to nothing else, and the time window may span at most 30 DAYS, so an empty answer means “none in these 30 days” rather than “none ever”) · list_tiktok_ads_blocked_words + manage_tiktok_ads_blocked_words (a standing 500-word filter that auto-hides any comment containing one of these across EVERY ad on the account — nothing else in Hermoso does this, and removing a word republishes every comment it had hidden) · tiktok_ads_diagnosis (TikTok’s own issues-and-suggestions verdict on your ad groups — creative, bid/budget with its full estimated-delivery tables, and a pixel that has gone quiet. It covers ACTIVE ad groups only and omits any it has nothing to say about, so an empty answer is not a clean bill of health) · get_tiktok_ads_brand_safety + set_tiktok_ads_brand_safety (what content the ads may appear next to. Two things to say out loud: TikTok applies this to Smart+ campaigns and explicitly NOT to the regular campaigns create_tiktok_ads_campaign builds, and coverAllObjectives is a ONE-WAY DOOR TikTok cannot set back). TWO THINGS HERE ARE UNLIKE EVERY OTHER AD PLATFORM: TikTok creates objects ENABLED by default, so Hermoso forces every campaign, ad group and ad PAUSED with no override and nothing serves until set_tiktok_ads_status(confirm:true); and TikTok’s QPS is 1, so every call is serialized and a tree build or a bulk read is SLOW BY DESIGN — a throttle is not a broken connection. SNAPCHAT ADS (the tenth ad platform — Settings ▸ Connectors ▸ Snapchat Ads; a SEPARATE connection from Snapchat posting): list_snapchat_ads_accounts (the organizations and AD ACCOUNTS this profile can act on — every other Snapchat tool needs an adAccountId and this is where it comes from) · list_snapchat_ads_campaigns (the whole tree — campaigns, ad squads and ads) · snapchat_ads_report (impressions, spend, swipes and video quartiles at any level) · search_snapchat_ads_targeting (resolve country / region / interest / language ids — an ad squad cannot be created without at least one country) · upload_snapchat_ads_creative (put a finished render on the ad account as MEDIA and then as the CREATIVE an ad points at — Snapchat has no upload-from-URL, so Hermoso streams the bytes) · create_snapchat_ads_campaign → create_snapchat_ads_ad_squad → create_snapchat_ads_ad (the tree, every tier born PAUSED) · set_snapchat_ads_budget · set_snapchat_ads_status (the ONLY switch that arms real money, confirm-gated) · delete_snapchat_ads_object (a REAL delete verb here, unlike TikTok — irreversible, so offer PAUSED first). THREE THINGS TO SAY OUT LOUD ON THIS PLATFORM: money is MICRO-CURRENCY (1,000,000 = one unit), so quote plain amounts and let Hermoso convert, and never pass both units — under-converting fails loudly while double-converting asks for a budget a million times too large; the creative HEADLINE is capped at 34 characters and brandName at 32, far shorter than Meta or Google, and over-long copy is refused rather than truncated; and a Snapchat ad points at a CREATIVE, never at a media id. SNAPCHAT POSTING (Stories / Spotlights on a Public Profile) IS BUILT BUT NOT YET REACHABLE — Snap’s Public Profile API is allowlist-only and Hermoso has not been allowlisted, so the connector is deliberately not offered; say that plainly rather than looking for a tool. LINKEDIN: post_to_linkedin (publish a finished post to the connected LinkedIn PROFILE) · list_linkedin_pages (the company Pages this connection administers — call this first and let the USER pick, never guess a Page) · post_to_linkedin_page (publish as a company PAGE rather than a person — this is the one most brands actually want) · manage_linkedin_post (edit the copy of a published post, or delete it) \u00b7 list_linkedin_comments / reply_to_linkedin_comment / delete_linkedin_comment (moderate the comments on your Page\u2019s posts \u2014 a SEPARATE LinkedIn authorization grants these, see Connectors) · linkedin_page_analytics (ORGANIC Page performance — followers, follower gains, Page views, and post impressions/clicks/engagement, for the Page total or per post; this is the free organic read, NOT linkedin_ads_report). LINKEDIN ADS (full three-tier management): list_linkedin_ads_campaigns (ad accounts, then a chosen account’s campaign groups, campaigns and — with campaignId — the CREATIVES under them) · linkedin_ads_report (impressions, clicks, cost, conversions, leads) · search_linkedin_ads_targeting (resolve locations / titles / industries / seniorities / company sizes to the URNs LinkedIn demands — never invent one) · linkedin_audience_count (HOW MANY members that targeting actually reaches, before a budget is committed — and a returned 0 means fewer than 300 people, LinkedIn’s privacy floor and also its campaign minimum, never an empty audience) · linkedin_bid_pricing (LinkedIn’s own suggested bid and daily-budget range for that audience — quote it instead of guessing what LinkedIn costs) · create_linkedin_ads_campaign_group → create_linkedin_ads_campaign → create_linkedin_ads_creative (the tree, every tier born DRAFT) · set_linkedin_ads_budget / set_linkedin_ads_status / delete_linkedin_ads_object (budgets, activate/pause at any tier, delete — every spend change confirm-gated). LINKEDIN LEAD SYNC: list_linkedin_lead_forms · list_linkedin_leads / get_linkedin_lead (the LEADS its forms collected, answers named by field — PERSONAL DATA: show, never republish) · subscribe_linkedin_leads / list_linkedin_lead_events / list_linkedin_lead_subscriptions / delete_linkedin_lead_subscription (real-time push to Hermoso, optional forwardTo relay to a CRM; LinkedIn validates ONLY Hermoso’s own webhook). LinkedIn is a THREE-tier platform and the third tier is the one people forget: a campaign with no creative shows nothing, and all three tiers must be ACTIVE before a single impression is served. REDDIT ADS: list_reddit_ads_campaigns / reddit_ads_report (read the account tree + performance) · list_reddit_ads_profiles + list_reddit_ads_posts / create_reddit_ads_post / update_reddit_ads_post (the CREATIVE — a Reddit ad promotes a post) · create_reddit_ads_campaign / update_reddit_ads_campaign · create_reddit_ads_ad_group / update_reddit_ads_ad_group · create_reddit_ads_ad / update_reddit_ads_ad · create_reddit_ads_max_campaign / get_reddit_ads_max_template / update_reddit_ads_max_template (a Reddit MAX campaign: automated campaign, ad group and a template ad Reddit generates ads from, built from creative-library assets, all PAUSED) · set_reddit_ads_status (the ONLY switch that arms real spend, confirm-gated) · delete_reddit_ads_object (remove a campaign, ad group or ad — Reddit has no delete verb, removal is a status, and it refuses to delete anything touched in the last 3 hours) · delete_reddit_ads_saved_audience · search_reddit_ads_targeting / reddit_ads_forecast / reddit_ads_bid_suggestion (free planning) · list_reddit_ads_pixels + send_reddit_ads_conversions (conversion tracking — Reddit now requires a pixel on every ad group) · list_reddit_ads_audiences / create_reddit_ads_audience / update_reddit_ads_audience_users / delete_reddit_ads_audience (retargeting lists) · list_reddit_ads_saved_audiences / create_reddit_ads_saved_audience / update_reddit_ads_saved_audience · list_reddit_ads_lead_forms / create_reddit_ads_lead_form · reddit_ads_history (who changed what, when). TELEGRAM: post_to_telegram (publish to a channel, group or chat as the brand’s own bot — text up to 4096 characters, but only 1024 once any photo or video is attached; one image, one video, or an album of 2–10 in which photos and videos may be mixed. chatId IS ALWAYS REQUIRED and is never guessed: the Bot API publishes NO method that lists the chats a bot belongs to, so pass the public channel’s @username or the numeric id) · list_telegram_chats (chats that MESSAGED the bot in the last 24 hours — a shortcut for finding an id, NOT a roster, and a chat missing from it can still be posted to) · list_telegram_dms (what those chats actually SAID, newest per chat — free, and a rolling 24-hour window rather than an inbox: the Bot API has no history endpoint at all) · delete_telegram_message (confirm-gated; Telegram refuses once a message is more than 48 hours old). BLUESKY: post_to_bluesky (publish as the connected account — text up to 300 characters AND, separately, 3000 UTF-8 bytes, so an emoji-heavy post can be under 300 characters and still be refused; either up to 4 images OR one MP4 video, never both, because a Bluesky post record carries exactly one embed; links are made clickable automatically) · delete_bluesky_post (PERMANENTLY remove one of the account’s own posts — no trash and no undelete. Call it WITHOUT confirm first: it deletes nothing and reports the post’s real text and live like/repost/reply/quote counts, and once the post has any engagement it also wants confirmText echoing its text. Takes the AT-URI or just the record key from the bsky.app link) · list_bluesky_convos / read_bluesky_dm / send_bluesky_dm / mark_bluesky_convo_read (the account’s DIRECT MESSAGES — free, 1000 characters each, text only, and they need a PRIVILEGED app password: an ordinary one posts fine and cannot chat). Replies, mentions AND direct messages all arrive in list_inbox and are answered with reply_to_inbox_item. X / TWITTER: post_to_x (publish a post — text, an image or a video render WITH alt text, a POLL, a reply, or a whole thread, and optionally restrict who may reply; X is the ONE channel that bills per API request, a post carrying a LINK costs roughly 13× one without, and each profile has a rolling 24-hour ceiling on X spend that refuses a request whole rather than publishing half of it) · delete_x_post (remove one) · x_post_metrics (the PUBLIC counts — impressions, likes, reposts, replies, quotes, bookmarks) · x_post_insights (the ADVERTISER numbers for your own posts — link clicks, profile visits, video views and completion quartiles, up to 25 posts at once; this is what says whether a creative worked, and x_post_metrics cannot tell you, but it only sees the LAST 28 HOURS) · x_post_insights_historical (the same advertiser numbers over ANY date range — the one to use for anything older than yesterday) · x_mentions (who is talking to the brand, in their own words — the read half of the reply loop, and a source of real customer language for ad copy) · list_x_dms (the brand’s X DIRECT MESSAGES, grouped into conversations, saying which are waiting on a reply — billed per message returned, and X keeps only 30 days) · send_x_dm (reply privately to one named person; never a broadcast) · x_chat_settings / update_x_chat_settings (the X account’s DM privacy: who may message the brand, the request filter, read receipts and calls). X IS THE ONE CONNECTOR THAT COSTS CREDITS PER CALL — X charges us per API request, so posting, deleting, reading metrics, reading insights and pulling mentions each bill the user, a post CONTAINING A LINK costs 13× one without, and insights and mentions are billed PER POST RETURNED. Say so before posting a thread or pulling a big page of mentions, and prefer one post over five when the content allows. X ADS (the PAID half — a SEPARATE connection from the organic tools above: its own product on its own host with OAuth 1.0a signing, and X grants API access PER AD ACCOUNT rather than per app, so the customer adds Hermoso’s X user at business.x.com → Account access before anything here resolves): list_x_ads_accounts (the ad accounts this profile can act on, WITH the permission level held on each — read it before attempting a write) · list_x_ads_funding_instruments (a campaign cannot be created without one) · list_x_ads_campaigns / list_x_ads_line_items / list_x_ads_promoted_tweets / list_x_ads_targeting (the whole tree as it stands) · x_ads_report (impressions, clicks, spend and engagements at any level) · x_ads_geo_search / x_ads_targeting_search (resolve places and targeting values to the ids X demands — never invent one) · create_x_ads_campaign → create_x_ads_line_item → create_x_ads_promoted_tweet (the tree, every tier born PAUSED with no override; A CAMPAIGN ALONE CANNOT SERVE ON X — it needs a line item and a promoted post underneath it, and the read-back says so rather than letting you call it a finished ad) · add_x_ads_targeting · update_x_ads_campaign / update_x_ads_line_item (throttle or raise spend on a running campaign without rebuilding it) · set_x_ads_status (the ONLY switch that arms real money, confirm-gated) · delete_x_ads_object. PINTEREST — POSTING AND ADS ARE TWO SEPARATE CONNECTIONS on the same Pinterest login (Pinterest keeps ads access behind different permissions), so a brand can hold either without the other and connecting one does not connect the other; if an ads call says Pinterest Ads is not connected, that is the card to send them to, NOT the Pinterest posting one. ADS: pinterest_ads_async_report (the DEEP paid report — 914 days back where the quick one stops at 90, and three times the metric columns; generated asynchronously, so pass the returned token back rather than re-submitting) · pinterest_targeting_analytics (WHICH audience segment delivered — by keyword, interest, age, gender, location, placement) · pinterest_audience_insights (WHO the audience is: interest affinities plus demographics, the input to a creative brief rather than a performance report) · pinterest_analytics (ORGANIC performance — impressions, saves, Pin clicks, outbound clicks, for the account, the TOP PINS, the top video Pins, or one Pin; Pinterest keeps 90 days and publishes no board-level analytics at all) · create_pinterest_board (make a board — a NEW Pinterest account has none and a Pin needs one) · list_pinterest_boards (the user must pick a board — never choose one for them) · post_to_pinterest (create an image or video Pin on a chosen board, with a title, description and destination link) · list_pinterest_pins (the Pins on a board with their ids — where the pinId every Pin tool needs comes from, and it flags any Pin an ad is promoting) · update_pinterest_pin (retitle, re-describe, fix a dead link, move it — Pinterest keeps this endpoint in a limited BETA, so it may be refused outright and save_pinterest_pin is the generally-available way onto another board; a Pin’s picture can never be swapped by anyone) · save_pinterest_pin (copy a Pin onto another board) · delete_pinterest_pin (confirm-gated, and it says whether an ad is promoting the Pin first) · update_pinterest_board (rename, re-describe, or hide it — SECRET hides every Pin on the board, reversibly) · delete_pinterest_board (the heaviest one here: the board AND every Pin on it, confirm-gated with the Pin count echoed back — offer hiding it instead). GOOGLE ADS (full management): list_google_ads_campaigns (list accounts, then a customer’s campaigns + spend/CTR/CPC/conversions) · google_ads_report (any GAQL breakdown — ad groups, keywords, search terms, geo) · create_google_ads_campaign (paused) · set_google_ads_budget / set_google_ads_status (change budget, enable/pause — every spend change confirm-gated) · delete_google_ads_object (remove a campaign, ad group, ad, KEYWORD, asset LINK or conversion action — Google has no delete verb, `remove` is the terminal state and it cannot be undone; call it unconfirmed first to see the spend and the tree that go with it) · upload_google_ads_asset (add an image render or a YouTube video to the ad account’s asset library) · create_google_ads_performance_max_campaign (Google’s cross-surface campaign type, RETAIL INCLUDED — pass merchantCenterId to make it a Shopping-feed Performance Max advertising the WHOLE Merchant Center feed under one root listing group, and feedLabel to narrow it to a single feed; only PARTITIONING that feed by brand/category/custom label is refused by name) · add_google_ads_assets (sitelinks, callouts and structured snippets, CREATED AND ATTACHED — an asset that is not attached shows nothing) · list_google_ads_conversion_actions + create_google_ads_conversion_action (what Google counts as a result — MAXIMIZE_CONVERSIONS, TARGET_CPA, TARGET_ROAS and every Performance Max campaign are undeliverable without one, and Hermoso refuses to build them on an account that has none) · google_ads_keyword_ideas (Keyword Planner — real monthly search volume, competition and top-of-page bids; use it before choosing keywords) · google_ads_change_history (WHAT CHANGED ON THE ACCOUNT AND WHEN — the answer to “performance fell off a cliff on Tuesday, what happened?”. Its default source is field-level and reaches 30 days; the other source reaches 90 and is the ONLY one that sees Google Ads Editor and criterion edits, so check both before telling anyone nothing changed). GOOGLE MERCHANT CENTER (the product feed behind every Shopping ad and every free listing, on the SAME connection as Google Ads): register_merchant_developer (the ONE-TIME link between Hermoso’s Google Cloud project and the merchant’s account. Google refuses every other Merchant call until it is done, so run this first when calls are being refused) · list_merchant_accounts (which Merchant Centers this login can reach, and where the merchantCenterId every other tool needs comes from) · list_merchant_products (the feed itself, with each product’s disapprovals) · list_merchant_issues (account-level problems, the answer to "why is nothing showing at all") · merchant_issue_help + trigger_merchant_issue_action (Google’s OWN remediation steps for a problem, and the button that fires one. Several of those actions are one-shot in Google’s own words, so firing one is confirm-gated) · list_merchant_data_sources + create_merchant_data_source + delete_merchant_data_source (feeds. A product write only lands in an API-input feed, and most accounts have none until one is made, so check before writing) · upsert_merchant_product + update_merchant_product + delete_merchant_product (write the feed) · list_merchant_inventory + set_merchant_inventory (the per-STORE and per-REGION price, stock level and availability override on one product, which is what stops a Shopping ad advertising something the nearest store has sold out of. The write MERGES, because Google’s insert replaces the whole entry, and Google takes up to 30 minutes to reflect it on the product) · list_merchant_promotions + create_merchant_promotion (sale and discount badges on a listing. Google validates them asynchronously, so created is never the same as approved) · manage_merchant_notifications (Google POSTs to a URL THE MERCHANT RUNS the moment a product is disapproved, instead of someone having to poll) · merchant_account_status (WHY THE ACCOUNT IS OR IS NOT SERVING — the first thing to run when Shopping ads or free listings show nothing, and the one read that does not believe the program state: an account can report both programs ENABLED and serve in ZERO countries, because a region counts as active only where every requirement is met. It names Google’s own unmet requirements, then the settings that explain them: homepage claimed or not, business address, phone and support contact, active shipping services, return policies, terms accepted) · manage_merchant_conversion_source (WHERE MERCHANT CENTER GETS ITS CONVERSION DATA FROM, which is what free-listing and Shopping performance reporting is built on — a merchant with no conversion source sees clicks and no outcomes. Either a Google tag destination, whose MC-… id comes back only on the create and is the id the Google tag has to send conversions to, or a link to a GA4 property, which is IMMUTABLE and needs the connected Google account to be an admin there. A delete is an ARCHIVE and undelete restores it until the expiry Google reports) · merchant_quota (whether the account is simply out of daily API quota or out of product slots, which looks identical to a broken integration and is not. Google resets it at MIDDAY UTC) · merchant_report (the reports Google computes for free, including competitive visibility, best sellers and price competitiveness). MICROSOFT MERCHANT CENTER (the same job on Microsoft’s side, on the Microsoft Advertising connection): list_microsoft_merchant_stores · list_microsoft_merchant_products · upsert_microsoft_merchant_product · delete_microsoft_merchant_product · list_microsoft_merchant_issues · list_microsoft_merchant_catalogs + manage_microsoft_merchant_catalog. GOOGLE ANALYTICS (GA4 — the brand’s OWN site data, and a SEPARATE connection from Google Ads: a brand that spends on Ads every day may have no Analytics access at all, so never read one as the other): list_analytics_properties (call this FIRST — every other Analytics tool needs a NUMERIC property id, and what users actually know is the “G-XXXXXXX” Measurement ID from their tracking snippet, which no endpoint accepts; resolve it from this list rather than sending them hunting. It lists the properties SHARED WITH THIS PROFILE, not everything the Google account can see — Analytics access is handed out freely and one login often has Viewer on many clients’ properties, so the user ticks which belong to this profile and any other one is refused by name; an empty list means nothing is ticked yet, which set_connector_accounts or Settings ▸ Connectors ▸ Google Analytics ▸ Manage accounts fixes) · analytics_report (what happened — sessions, users, revenue, conversions and engagement broken down by channel, source/medium, campaign, landing page, country, device or date, i.e. the read that says whether the traffic an ad bought actually did anything) · analytics_realtime (who is on the site right now, ~30 minutes — a DIFFERENT metric set that rejects `sessions` outright, never a shortcut for analytics_report) · list_analytics_definitions (what the property already measures: its key events and its own custom dimensions, and the check to run before creating either) · create_analytics_key_event (mark an event GA4 already collects as a KEY EVENT — the 2024 rename of a conversion, and what makes it importable into Google Ads; marking an event the site never fires creates one that can never fire) · create_analytics_custom_dimension (register an event parameter the site already sends so reports can break down by it — say out loud first that a GA4 custom dimension CANNOT be deleted, only archived, and a property is capped at 50 event-scoped ones, so a typo permanently burns a slot) · list_analytics_data_streams (the streams on a property and the measurement ID (G-...) each one carries, which is what a gtag or GTM install needs and what nobody can find in the GA4 UI when asked) · get_analytics_stream_setup (the finished gtag <script> block to paste into the site — the last mile list_analytics_data_streams stops short of — plus whether enhanced measurement is really collecting scrolls, outbound clicks, site search, video, downloads and form interactions, and whether redaction is stripping campaign parameters out of recorded URLs. Web streams only. Read the master switch before believing a toggle: with enhanced measurement off for the stream, every toggle is inert whatever it says) · list_analytics_metadata (every dimension and metric this property can be asked for, including its own custom ones, which is what stops analytics_report guessing a field name) · check_analytics_compatibility (whether a dimension and metric can appear in the same report before spending a call finding out they cannot) · create_analytics_custom_metric + archive_analytics_custom_metric · archive_analytics_custom_dimension · delete_analytics_key_event (all one-way in the same sense as their create twins: archiving is not deleting and there is no un-archive) · list_analytics_google_ads_links + link_google_ads_to_analytics + unlink_google_ads_from_analytics (the join that makes a GA4 audience usable in Google Ads and a GA4 key event importable as a conversion — without it a perfectly good audience simply never appears in the ads account, with no error anywhere) · list_analytics_audiences + create_analytics_audience + archive_analytics_audience (GA4 remarketing audiences, the input to Google Ads remarketing. Archiving is one-way) · manage_analytics_measurement_protocol_secret (mint the API secret that lets the customer’s OWN SERVER send events straight into GA4, the Google twin of the conversions APIs already here for Reddit, Snapchat and OpenAI Ads. Say out loud that there is NO rotation anywhere in the API, so replacing a secret means create the new one, move every sender across, then delete the old one) · manage_analytics_channel_group (HOW GA4 BUCKETS TRAFFIC — the answer to “why is my campaign showing as Unassigned”, and the one number an ad studio is judged on. Read the Default channel group’s rules before diagnosing anything, then author your own group whose channels catch the campaigns Hermoso publishes. The rule fields are the eachScope… names, NOT the sessionSource / medium dimensions reports use, and GA4 stops at the first rule that matches so order decides everything) · manage_analytics_calculated_metric (the derived number a marketer actually reports — cost per purchase, revenue per session — built from metrics GA4 already collects and then available to analytics_report under its own permanent API name. The id is permanent, and a formula naming a metric the property does not collect is created happily and flagged invalid, so read that flag back). MICROSOFT ADVERTISING / BING ADS (full management, mirroring Google): list_microsoft_ads_campaigns (list the shared ad accounts, then a chosen account’s campaigns + budgets) · microsoft_ads_geo_search (resolve country / region / city names to the Microsoft location ids a campaign needs — call it when an ask is ambiguous and let the USER pick) · microsoft_ads_report (impressions, clicks, CTR, average CPC, spend, conversions — generated asynchronously, so it may come back pending and must be called again) · create_microsoft_ads_campaign (campaign → ad group → responsive search ad → keywords, always Paused; with no locations[] it is created serving WORLDWIDE, Microsoft’s own default, and the read-back warns loudly — relay that before anyone activates it) · create_microsoft_ads_ad_group / create_microsoft_ads_ad / add_microsoft_ads_keywords (fill in an existing account) · set_microsoft_ads_budget / set_microsoft_ads_status (change budget, activate/pause — every spend change confirm-gated; Microsoft statuses are Active/Paused, never Deleted) · search_microsoft_ads_profiles / list_microsoft_ads_profile_targeting / set_microsoft_ads_profile_targeting (LinkedIn profile targeting: company, industry, job function, seniority and job title bid adjustments on a Search, Shopping or DSA campaign; confirm-gated on an ACTIVE campaign) · delete_microsoft_ads_object (a REAL delete — campaign, ad group, ad or keyword — permanent, with no undelete; call it unconfirmed first to see what goes with it) · microsoft_ads_keyword_ideas (Microsoft’s Keyword Planner — real search volume, competition and suggested bids, with NO planning-tier gate, unlike Google’s) · microsoft_ads_traffic_estimates (what those keywords would deliver at a named bid — a range, never one number) · microsoft_ads_budget_opportunities (where Microsoft says a budget is capping delivery, and what raising it is forecast to buy) · microsoft_ads_auction_insights (who ELSE is bidding on the same auctions — rival domains with their impression share, overlap and outranking share; shares of YOUR auctions, never a measure of a competitor’s whole account) · microsoft_ads_bulk_download (export the account as ONE bulk file — the only way to read ~185 Microsoft record types Hermoso cannot otherwise touch: sitelinks, callouts, structured snippets, labels, shared negative keyword lists, bid strategies, audiences, experiments, seasonality adjustments, conversion goals, asset groups, feeds) · microsoft_ads_bulk_upload (apply an edited bulk file — hundreds of objects in one request. IT IS GATED HARDER THAN ANYTHING ELSE ON THIS CONNECTOR, because a bulk file carries a Status column and can turn campaigns ON without ever touching set_microsoft_ads_status: confirm:true alone is refused, and you must first call it unconfirmed to get the row-by-row list of what it would ACTIVATE and DELETE, show that to the user, then echo both counts back as confirmActivations/confirmDeletions — or pass pauseInstead:true to land the file with every activation written as Paused) · list_microsoft_ads_conversion_goals (what the account counts as a conversion, and which goals are OFFLINE ones) · send_microsoft_ads_offline_conversions (close the loop: phone sales, in-store purchases and late-closing leads fed back so smart bidding stops optimising against website conversions alone — pass PLAIN emails and E.164 phones, hashing happens server-side to Microsoft’s own published spec) · list_microsoft_ads_audiences (the account’s Customer Match lists with their current sizes; a fresh list reads 0 for up to 48 hours and Microsoft will not use one under 300 people, so never call that a failed upload) · create_microsoft_ads_customer_list then apply_microsoft_ads_customer_list (build a Customer Match audience from PLAIN email addresses, normalized and SHA-256 hashed server-side to Microsoft’s own published spec so no plaintext ever leaves us; the user must be shown Microsoft’s Customer Match terms and agree first) · microsoft_ads_recommendations (what Microsoft ITSELF suggests changing, each one priced by Microsoft: budget raises carrying the current and recommended daily amount, new and broadened keywords, negative keywords it wants removed, and ads it has written. Every one INCREASES what the account buys, which is what they are for, so none is a free win and an empty list means Microsoft has no advice rather than that the account is optimal) · apply_microsoft_ads_recommendations (act on them, gated exactly like the bulk upload: confirm:true alone is REFUSED, so call it unconfirmed first to get every recommendation named with what it changes and Microsoft’s own cost estimate, show that to the user, then echo confirmCount and confirmCostIncrease back. Both are recomputed from a fresh read, and there is no undo) · dismiss_microsoft_ads_recommendations (take advice off the list. It cannot spend, so it needs no confirmation at all, and it is the right answer to “make it stop suggesting that” rather than applying something to clear it) · microsoft_ads_auto_apply (THE READ THAT ANSWERS “is Microsoft changing this account while nobody is looking?”, per type. An inherited account can already be opted in with nobody at the brand having done it) · set_microsoft_ads_auto_apply (turn that standing permission on or off. Switching any type ON is the strongest consent anywhere in Hermoso: Microsoft then writes and publishes its own ads under the brand’s name, deletes negative keywords so the account buys more searches, and changes conversion goals, unattended and indefinitely, with NOTHING to preview beforehand. So confirm:true is not enough and every type must be named in confirmTypes. Switching it OFF is never gated). GOOGLE BUSINESS PROFILE (the local-SEO channel — the listing panel on Google Search and Maps, which for a local business is where the demand actually is, and there is no delete): list_business_locations (the listings the connected Google account manages — call this first and let the USER pick when there is more than one; a Post on the wrong storefront is a public mistake) · post_to_google_business (publish a Post to the listing — text, ONE PHOTO and a call-to-action button; Google’s Posts API takes no video, so pass a still. EVENT and OFFER posts both require a title and a start date, and on an OFFER Google ignores the button link) · list_google_business_posts (what is showing right now, with each Post’s state) · delete_google_business_post (take one down — immediate and public, so confirm first) · list_google_business_reviews (the reviews on the listing, and which ones have NO reply yet — for a local business the highest-leverage surface there is) · reply_to_google_business_review (answer one publicly as the business; it is an UPSERT, so it replaces any existing reply) · list_google_business_questions + answer_google_business_question (the public Q&A on the listing) · google_business_search_keywords (the actual search terms people typed to find the listing — free local keyword data; low-volume terms are SUPPRESSED and come back as "fewer than N", never as zero) · google_business_insights (Search + Maps impressions, calls, website clicks, direction requests, messages, bookings — listing-level; Google discontinued per-Post insights in 2023 with no replacement, so never promise per-Post numbers) · get_business_location (everything the listing actually says — name, address, phone, website, categories, description, hours, service area — as the merchant set it; the answer to “what does our Google listing say?”) · update_business_location (change any of that — hours, phone, website, description, categories, even the name or address. It edits the live panel on Search and Maps with no draft and no undo, so call it WITHOUT confirm first: nothing is written, Google validates the payload, and you get the current value of every field you are about to change to show the user) · google_business_account (whose Business Profile account the listing is on, and whether the connected Google account’s role can edit it at all). Google gates this API behind a per-project access request and the default quota is zero, so the connection can be live and calls still refused — the error says so. CHATGPT ADS (ads under ChatGPT answers, via OpenAI’s Advertiser API — full management): list_openai_ads_campaigns (the ad account, then its campaigns, ad groups and ads with each ad’s review state) · openai_ads_report (impressions, clicks, spend, CTR, CPC, CPM at account / campaign / ad group / ad scope — run this first, it validates the key with zero spend risk) · openai_ads_geo_search (location ids) · list_openai_ads_audiences + create_openai_ads_audience (custom audiences — geo and these are the only list-based targeting this platform has; target them with customAudienceIds / excludedCustomAudienceIds on a campaign) · create_openai_ads_campaign (campaign → ad group → ad in one call, always PAUSED) · create_openai_ads_ad_group / create_openai_ads_ad (fill in an existing campaign) · update_openai_ads_object (rename, re-budget, rewrite context hints or the ad copy) · set_openai_ads_budget / set_openai_ads_status (change budget, activate, pause) · delete_openai_ads_object (ARCHIVE — this API has no delete and OpenAI say archiving is not reversible, so offer pausing first). TWO RULES THIS CHANNEL DOES NOT SHARE WITH THE OTHERS: it is connected by PASTING an Advertiser API key (no OAuth, no manager account, one key = one ad account), and it has exactly ONE creative format — a text plus image card, title 50 characters, body 100. There is NO VIDEO on ChatGPT Ads, so never offer a video ad here. GOOGLE DRIVE — ONE connection covering Drive, Sheets and Docs (full CRUD over the files Hermoso created there, plus any file the user hands over with the Google file picker in the app): save_to_drive · list_drive_files / get_drive_file · update_drive_file (rename/move/trash) · delete_drive_file · create_drive_folder. GOOGLE SHEETS (part of the Google Drive connection — export data to a spreadsheet the app creates, or read one the user picked; drive.file, no verification): create_sheet · append_to_sheet · read_sheet. GOOGLE DOCS (part of the Google Drive connection — export copy/brief/report as a doc, or read one the user picked; drive.file, no verification): create_doc · append_to_doc. GOOGLE SLIDES (part of the Google Drive connection — turn a swipefile collection into a real presentation, one slide per saved ad with the creative, brand, copy, run dates and platform; drive.file, no verification, no new scope): export_swipefile_deck — it CREATES a deck each time and cannot append to one the user already has, and a creative whose ad-library link has expired is reported rather than silently dropped. ONEDRIVE (full CRUD over the user’s Microsoft OneDrive): convert_onedrive_file (Microsoft converts a file server-side to PDF or JPG — ~130 formats including PowerPoint and Word decks, PSD, Illustrator, Sketch, 3D, video, iPhone HEIC and raw camera files; JPG needs both width and height) · save_to_onedrive · list_onedrive_files / get_onedrive_file · update_onedrive_file (rename/move) · delete_onedrive_file · create_onedrive_folder. Use these standalone — Hermoso is a full posting/ads/file-storage control surface, not only an ad generator.',
   'F) YOUR TOOL LIST IS A STARTING POINT, NOT THE PRODUCT \u2014 and the whole catalogue is two calls away. The listed roster is deliberately small (the core tools, plus whatever this connection asked for or you have switched on); every other tool in this map is held out of the LIST on SIZE alone and is fully built, fully live and fully callable. THE ROUTE THAT WORKS ON EVERY HOST, including the ones that cannot reload their tool list at all (claude.ai, ChatGPT): find_tools({query}) searches every tool by task or name and returns its parameters, its credit cost and its recent health in one line, then call_tool({name, args}) RUNS it \u2014 same account, same permissions, same result as if it had been listed. A direct tools/call to a name you already know works too. enable_tools({groups:[\u2026]}) additionally LISTS a whole group for hosts that re-list: `ads` (paid-campaign management on Meta, Google Ads, LinkedIn, Reddit, Microsoft, Pinterest, X, TikTok, Snapchat, ChatGPT Ads, Apple Search Ads \u2014 by far the heaviest group), `analytics` (GA4, Search Console), `channel_admin` (reading a channel back: insights, comments, DMs, catalogs, templates, webhooks, editing or deleting a published post), plus research, create, channels, files, workspace, or \'all\'. NEVER tell a user Hermoso cannot build a campaign, read a comment, answer a DM or pull a channel\u2019s numbers because you cannot see the tool \u2014 look it up and call it.',
 ].join('\n');
 
@@ -327,7 +327,7 @@ export const MCP_INSTRUCTIONS = [
   '• CREATE (finished ads): render_ad (Studio quality pipeline) or generate_image / generate_video / generate_avatar render on their own; plan_ad authors a board first when the ad wants one and render_ad takes it; get_brand (what we already know) / draft_brand (onboard one) / update_brand (patch a field) manage the saved brand, which the create tools hydrate by themselves; list_creators / save_creator / delete_creator (the reusable saved CAST — re-cast the same face instead of generating a new person every time; render_ad’s `creator` stars one of them in the ad); make_template_ad (native HTML formats); make_thumbnail (YouTube / Shorts / Instagram video thumbnails + covers — use it for any thumbnail or video-cover ask, never generate_image); clone_static / recast_motion / reframe_video / upscale_video / dub_video / change_voice / finish_video / fix_beat / hook_variants / stitch_video; plan_variations + score_ad.',
   '• RAW MODEL PLAYGROUND: generate_image / generate_video (useBrand:false) for prompt-only renders, generate_voice for text-to-speech, generate_text for the writing models — against any of 30+ image / video / voice / writing model ids (exact costs in hermoso_capabilities), no ad framing.',
   '• ACCOUNT & WORKSPACES: hermoso_credits, billing_status, buy_credits (one-click top-up / first-purchase link), upgrade_plan / set_auto_reload (admin), list_jobs / get_job; list_brands / create_brand / use_brand / delete_brand (one account holds MANY profiles: brands, clients or creators, so an agency runs every client through here, each with its own brand details, memory, Library and connectors; create_brand → draft_brand onboards a new one, delete_brand is confirm-gated); get_settings / update_settings (the LANGUAGE every ad, script, plan and answer is written in — set it once and every render obeys it — plus app appearance and the weekly competitor-watch email); list_team / invite_member / remove_member / set_role.',
-  '• PUBLISH & MANAGE YOUR CHANNELS (the user’s connected accounts, over this MCP): Meta — post_to_meta (FB/IG/Threads), upload_file (post ANY external/local file), list_meta_ads + meta_insights (read campaigns/ad sets/ads + performance, broken down by age/gender/placement/country), preview_meta_ad (see the real ad per placement, 24h links), estimate_meta_reach (audience size before you spend), list_meta_audiences / create_meta_audience (retargeting + lookalikes), create_meta_campaign / create_meta_ad / upload_meta_asset (build), update_meta_object / delete_meta_object / set_meta_campaign_status (edit/delete/activate — spend + deletes confirm-gated), manage_meta_post (edit/delete a post); Instagram DM automations — save_instagram_dm_automation / test_instagram_dm_automation / list_instagram_dm_automations / delete_instagram_dm_automation (a keyword comment, DM, story reply or ig.me link gets an automatic private reply); X — x_chat_settings / update_x_chat_settings (who may DM the brand on X); Microsoft Advertising (Bing Ads) — list_microsoft_ads_campaigns, microsoft_ads_report, microsoft_ads_geo_search, create_microsoft_ads_campaign / create_microsoft_ads_ad_group / create_microsoft_ads_ad / add_microsoft_ads_keywords (all created Paused), set_microsoft_ads_budget / set_microsoft_ads_status (spend confirm-gated); ChatGPT Ads (OpenAI Advertiser API) — list_openai_ads_campaigns, openai_ads_report, openai_ads_geo_search, create_openai_ads_campaign / create_openai_ads_ad_group / create_openai_ads_ad (all created PAUSED), update_openai_ads_object, set_openai_ads_budget / set_openai_ads_status (spend + archive confirm-gated). Connected by pasting an API key; ONE creative format, a text plus image card — no video; Pinterest — list_pinterest_boards then post_to_pinterest (the user picks the board); Google Business Profile — list_business_locations, post_to_google_business, list_google_business_posts, delete_google_business_post, google_business_insights, get_business_location / update_business_location (read and CHANGE what the listing says — hours, phone, website, description, categories, name, address; the edit is live on Search and Maps, so the unconfirmed call writes nothing and shows the before-and-after), google_business_account (whose account it is on and whether that role can edit it); Google Drive (ONE connection covering Drive, Sheets and Docs) — save_to_drive, list_drive_files, get_drive_file, update_drive_file, delete_drive_file, create_drive_folder, plus create_sheet / append_to_sheet / read_sheet and create_doc / append_to_doc / read_doc (Hermoso-created files, plus any file the user hands over with the Google file picker in the app); Microsoft OneDrive — save_to_onedrive, list_onedrive_files, get_onedrive_file, update_onedrive_file, delete_onedrive_file, create_onedrive_folder (full CRUD over the user’s OneDrive); MANAGING THE CONNECTIONS — list_connectors, list_connector_accounts + set_connector_accounts (which Pages / ad accounts / company Pages this profile may post to and spend from — fails closed, an empty choice shares nothing), leave_connector (remove just YOUR OWN account from a connector several teammates have each joined — theirs keep working) · disconnect_connector (confirm-gated: reconnecting needs a browser). Full read+write control over the user’s own channels, not just generation. LINKING a NEW account is the one step that is not headless (an OAuth consent screen) — send the user to Workspace ▸ Connectors in the app.',
+  '• PUBLISH & MANAGE YOUR CHANNELS (the user’s connected accounts, over this MCP): Meta — post_to_meta (FB/IG/Threads), upload_file (post ANY external/local file), list_meta_ads + meta_insights (read campaigns/ad sets/ads + performance, broken down by age/gender/placement/country), preview_meta_ad (see the real ad per placement, 24h links), estimate_meta_reach (audience size before you spend), list_meta_audiences / create_meta_audience (retargeting + lookalikes), create_meta_campaign / create_meta_ad / upload_meta_asset (build), update_meta_object / delete_meta_object / set_meta_campaign_status (edit/delete/activate — spend + deletes confirm-gated), manage_meta_post (edit/delete a post); Instagram DM automations — save_instagram_dm_automation / test_instagram_dm_automation / list_instagram_dm_automations / delete_instagram_dm_automation (a keyword comment, DM, story reply or ig.me link gets an automatic private reply); DM automations on Instagram, Facebook (Page comments, ads, Messenger) and X — save_dm_automation / test_dm_automation / list_dm_automations / delete_dm_automation (X is billed in credits per event and send); X — x_chat_settings / update_x_chat_settings (who may DM the brand on X); Microsoft Advertising (Bing Ads) — list_microsoft_ads_campaigns, microsoft_ads_report, microsoft_ads_geo_search, create_microsoft_ads_campaign / create_microsoft_ads_ad_group / create_microsoft_ads_ad / add_microsoft_ads_keywords (all created Paused), set_microsoft_ads_budget / set_microsoft_ads_status (spend confirm-gated); ChatGPT Ads (OpenAI Advertiser API) — list_openai_ads_campaigns, openai_ads_report, openai_ads_geo_search, create_openai_ads_campaign / create_openai_ads_ad_group / create_openai_ads_ad (all created PAUSED), update_openai_ads_object, set_openai_ads_budget / set_openai_ads_status (spend + archive confirm-gated). Connected by pasting an API key; ONE creative format, a text plus image card — no video; Pinterest — list_pinterest_boards then post_to_pinterest (the user picks the board); Google Business Profile — list_business_locations, post_to_google_business, list_google_business_posts, delete_google_business_post, google_business_insights, get_business_location / update_business_location (read and CHANGE what the listing says — hours, phone, website, description, categories, name, address; the edit is live on Search and Maps, so the unconfirmed call writes nothing and shows the before-and-after), google_business_account (whose account it is on and whether that role can edit it); Google Drive (ONE connection covering Drive, Sheets and Docs) — save_to_drive, list_drive_files, get_drive_file, update_drive_file, delete_drive_file, create_drive_folder, plus create_sheet / append_to_sheet / read_sheet and create_doc / append_to_doc / read_doc (Hermoso-created files, plus any file the user hands over with the Google file picker in the app); Microsoft OneDrive — save_to_onedrive, list_onedrive_files, get_onedrive_file, update_onedrive_file, delete_onedrive_file, create_onedrive_folder (full CRUD over the user’s OneDrive); MANAGING THE CONNECTIONS — list_connectors, list_connector_accounts + set_connector_accounts (which Pages / ad accounts / company Pages this profile may post to and spend from — fails closed, an empty choice shares nothing), leave_connector (remove just YOUR OWN account from a connector several teammates have each joined — theirs keep working) · disconnect_connector (confirm-gated: reconnecting needs a browser). Full read+write control over the user’s own channels, not just generation. LINKING a NEW account is the one step that is not headless (an OAuth consent screen) — send the user to Workspace ▸ Connectors in the app.',
   'YOUR ROSTER IS CORE-FIRST, AND NOTHING IS MISSING OR UNFINISHED. What you are LISTED is the core tools plus whatever this connection asked for or you have switched on; the rest of the product \u2014 hundreds of tools across research, creation, publishing, paid campaigns, analytics and channel administration \u2014 is held out of the LIST on SIZE ALONE. IT IS ALL CALLABLE RIGHT NOW. find_tools({query}) searches EVERY tool, listed or not, and each row carries its parameters, its credit cost and its recent health; call_tool({name, args}) then runs it through the same handler, the same account and the same permissions; a direct tools/call to a name you already know works too. This route needs no reload and works on every host, including claude.ai and ChatGPT, which fix their tool list when the connection is made. enable_tools({groups:[\u2026]}) additionally LISTS a group for hosts that re-list \u2014 free and instant: the MOMENT the user asks to build, budget, target, report on or change a campaign, enable_tools({groups:[\'ads\']}); for sessions, conversions, revenue by channel or how their site ranks, enable_tools({groups:[\'analytics\']}); to read, moderate, reply to, measure or delete something ALREADY on a channel, enable_tools({groups:[\'channel_admin\']}). IF THE TOOLS DO NOT APPEAR after that call \u2014 some clients cache their tool list for the whole conversation \u2014 do NOT tell the user the capability does not exist and do not keep retrying: just use call_tool, which does not depend on the roster changing at all. Reconnecting with `?tools=all` on the server URL lists everything at connect time. NEVER tell a user Hermoso cannot manage their campaigns or read their analytics, cannot read a comment, answer a DM or pull a channel\u2019s numbers, because you cannot see the tool \u2014 look it up with find_tools and run it with call_tool. The full set of group names is: core, research, create, channels, channel_admin, analytics, files, workspace, ads \u2014 or \'all\'.',
   // HINTS (2026-09-17). The advice was always in the prose; this says the keyed copy exists so a client that
   // prefers structure does not have to parse a sentence to find it.
@@ -5687,73 +5687,110 @@ function buildTools(rawServer, opts = {}, sink = null) {
     const d = await apiPost(`/api/schedule/${encodeURIComponent(id)}/duplicate`, rest);
     return ok(d.note || `Duplicated ${id} as ${d.id}.`, d);
   }));
-  // ── THE POSTING REFILL (2026-08-03) ───────────────────────────────────────────────────────────────────────────
-  // Keeping a calendar full is the part of "post three times a day" that nobody sustains by hand, and it was
-  // browser-only for about an hour. These three wrap the SAME routes the app uses; there is no second queue —
-  // every post the refill makes is an ordinary scheduled item that list_scheduled shows and cancel_scheduled cancels.
+  // ── THE POSTING REFILL / AUTOPOSTING (2026-08-03; fresh-only with two modes since 2026-10-05) ───────────────────
+  // Keeping a calendar full is the part of "post three times a day" that nobody sustains by hand. These wrap the SAME
+  // routes the app uses; there is no second queue — every post it schedules is an ordinary scheduled item that
+  // list_scheduled shows and cancel_scheduled cancels. It ALWAYS makes new content within the user's render budget and
+  // never re-posts the Library; in 'review' mode each batch waits as drafts until approved.
   server.registerTool('get_post_refill', {
-    title: 'Posting refill status',
-    description: 'Show the automatic posting refill for this profile: whether it is on, whether it is in dry-run (preview) mode, how many days ahead it fills, its render budget, when it next runs, and how many posts are queued right now. It also names the channels that CANNOT be posted to and why. Read-only, free.',
+    title: 'Autoposting status',
+    description: 'Show autoposting (the posting refill) for this profile: whether it is on, its mode (review = each batch of fresh posts waits as drafts for approval; auto = fresh posts are scheduled straight away), its render budget, when it next runs, how many posts are queued, and the DRAFTS waiting for approval (id, time, channels, caption, the new image or video). It also names the channels that CANNOT be posted to and why. Read-only, free.',
     inputSchema: {},
     outputSchema: {
-      enabled: z.boolean().optional(), dryRun: z.boolean().optional(), daysAhead: z.number().optional(),
+      enabled: z.boolean().optional(), mode: z.string().optional(), daysAhead: z.number().optional(),
       postsPerDay: z.number().optional(), running: z.boolean().optional(), nextRunAt: z.number().optional(),
-      queuedPosts: z.number().optional(), postingSchedule: z.any().optional(), excluded: z.any().optional(),
+      queuedPosts: z.number().optional(), drafts: z.array(z.any()).optional(), zeroBudget: z.boolean().optional(),
+      postingSchedule: z.any().optional(), excluded: z.any().optional(),
     },
     annotations: { readOnlyHint: true, destructiveHint: false, openWorldHint: true },
   }, wrap(async () => {
     const d = await apiGet('/api/schedule/refill', {});
     const cadence = d.postsPerDay > 0 ? d.postsPerDay : (d.postingSchedule?.slots || []).length;
-    const state = !d.enabled ? 'OFF' : (d.dryRun ? 'ON, but in DRY RUN — it plans and previews, it queues nothing' : 'ON and LIVE — it queues real posts');
-    return ok(`Posting refill: ${state}.\n${cadence} post(s) a day at ${(d.postingSchedule?.slots || []).join(', ') || 'no posting times set'} ${d.postingSchedule?.timezone || 'UTC'}, filling ${d.daysAhead} day(s) ahead. ${d.queuedPosts} post(s) queued now.\nRender budget: ${d.maxImagesPerDay || 0} image(s) + ${d.maxVideosPerDay || 0} video(s) a day, ${d.maxCreditsPerDay || 0} credit ceiling — at 0 it reuses the Library and spends nothing on creative.\nCannot post to: ${Object.entries(d.excluded || {}).map(([c, why]) => `${c} — ${why}`).join('\n  ') || 'nothing'}`, d);
+    const state = !d.enabled ? 'OFF' : (d.mode === 'auto' ? 'ON, AUTO-PUBLISH — each run makes fresh posts and schedules them' : 'ON, REVIEW — each run makes fresh posts and keeps them as drafts until you approve them');
+    const drafts = Array.isArray(d.drafts) ? d.drafts : [];
+    const draftLines = drafts.slice(0, 20).map((x, i) => `  ${i + 1}. ${x.id} · ${x.at} → ${(x.channels || []).join(', ')} · ${x.kind}\n     ${String(x.message || '').replace(/\n+/g, ' / ').slice(0, 200)}\n     ${x.media || '(no file)'}`);
+    return ok([
+      `Autoposting: ${state}.${d.note ? `\n${d.note}` : ''}`,
+      `${cadence} post(s) a day at ${(d.postingSchedule?.slots || []).join(', ') || 'no posting times set'} ${d.postingSchedule?.timezone || 'UTC'}, filling ${d.daysAhead} day(s) ahead. ${d.queuedPosts} post(s) queued now.`,
+      `Render budget: ${d.maxImagesPerDay || 0} image(s) + ${d.maxVideosPerDay || 0} video(s) a day, ${d.maxCreditsPerDay || 0} credits a day${d.maxCreditsPerWeek ? ` and ${d.maxCreditsPerWeek} a week` : ''} at most. Every post is a new render made for it.${d.zeroBudget ? ` ${d.budgetNote}` : ''} Used: ${d.spend?.today || 0} credits today, ${d.spend?.week || 0} this week.`,
+      `Brief: goal ${d.brief?.goal || 'not set (required to switch it on)'}${d.brief?.goalNote ? ` (${d.brief.goalNote})` : ''} · format ${d.brief?.formats || 'mix'}${(d.brief?.pillars || []).length ? ` · pillars: ${d.brief.pillars.join('; ')}` : (d.suggestedPillars || []).length ? ` · no pillars yet; suggested from the brand: ${d.suggestedPillars.join('; ')}` : ''}${(d.brief?.avoid || []).length ? ` · avoid: ${d.brief.avoid.join('; ')}` : ''}`,
+      d.suggestAuto ? `${d.approvedBatches} review batches approved so far: auto-publish (mode "auto") is available if the user wants posts to go out without a review step. Ask; never switch it yourself.` : '',
+      drafts.length ? `Drafts waiting for approval (${drafts.length}):\n${draftLines.join('\n')}${drafts.length > 20 ? `\n  …and ${drafts.length - 20} more` : ''}\nApprove, edit or discard them with run_post_refill (approve / edit / discard).` : 'No drafts waiting for approval.',
+      `Cannot post to: ${Object.entries(d.excluded || {}).map(([c, why]) => `${c} — ${why}`).join('\n  ') || 'nothing'}`,
+    ].filter(Boolean).join('\n'), d);
   }));
   server.registerTool('set_post_refill', {
-    title: 'Configure the posting refill',
-    description: 'Turn the automatic posting refill on or off and set how it behaves. PASS ONLY WHAT CHANGES. `enabled:false` is the PAUSE — it removes the recurring job outright, and posts already queued are left alone (cancel those with cancel_scheduled if you want them gone). It starts in dryRun, which plans and previews without queueing; set dryRun:false only once a human has read a preview from run_post_refill. THE CADENCE IS THE BRAND’S POSTING TIMES, not a number here: three posting times means three posts a day. Raising maxImagesPerDay / maxVideosPerDay / maxCreditsPerDay above 0 lets it SPEND on new creative — at 0 (the default) it only reuses renders already in the Library and costs nothing.',
+    title: 'Configure autoposting',
+    description: 'Turn autoposting (the posting refill) on or off and set how it behaves. PASS ONLY WHAT CHANGES. It always makes NEW posts (a fresh image, carousel or video for each) within the render budget, and never re-posts the Library, so turning it on needs a budget: maxImagesPerDay and/or maxVideosPerDay above 0 plus a maxCreditsPerDay or maxCreditsPerWeek ceiling — with a 0 budget it is refused. SWITCHING IT ON ASKS THE BRIEF ONCE: a goal (followers / sales / launch / other) is required; content pillars (get_post_refill suggests some from the brand), formats (mix / video / carousel / image) and an avoid list are optional. Posts are written from the brief, the brand profile, what has worked on each channel (compared only within a channel), the brand’s skills and playbooks and the ads it saved. Ask the user for anything missing (goal, mode, budget) rather than guessing. `mode` picks what happens to each batch: "review" (the default) keeps the fresh posts as drafts until a human approves them (run_post_refill approve), "auto" schedules them straight away. `enabled:false` is the PAUSE — it removes the recurring job outright, and posts already queued are left alone (cancel those with cancel_scheduled). THE CADENCE IS THE BRAND’S POSTING TIMES, not a number here: three posting times means three posts a day.',
     inputSchema: {
-      enabled: z.boolean().optional().describe('on/off. false PAUSES it: the recurring job is deleted and nothing new is queued. Already-queued posts are untouched.'),
-      dryRun: z.boolean().optional().describe('true (the default) = plan and preview only, queue nothing. Set false ONLY after a human has read a preview.'),
+      enabled: z.boolean().optional().describe('on/off. true needs a render budget (refused at 0). false PAUSES it: the recurring job is deleted and nothing new is made. Already-queued posts are untouched.'),
+      mode: z.enum(['review', 'auto']).optional().describe('"review" (default): each batch of fresh posts waits as drafts for approval. "auto": fresh posts are scheduled to publish automatically.'),
       daysAhead: z.number().optional().describe('how far ahead to keep the queue full, 1–30 (default 7)'),
       postsPerDay: z.number().optional().describe('cap the posts per day BELOW the number of posting times. 0 (default) = use every posting time, which is where "3 a day" comes from. To post MORE per day, add posting times instead.'),
-      assetCooldownDays: z.number().optional().describe('how long before a Library render may be posted again (default 30). It never repeats one inside this window — it queues fewer posts and says so.'),
-      maxImagesPerDay: z.number().optional().describe('how many NEW images a day it may render when the Library runs dry. 0 (default) = none, spend nothing.'),
-      maxVideosPerDay: z.number().optional().describe('how many NEW videos a day it may render. 0 (default) = none. Video is the expensive one — hundreds of credits each.'),
-      maxCreditsPerDay: z.number().optional().describe('a hard credit ceiling per day, checked BEFORE any render starts. It binds independently of the counts above.'),
+      maxImagesPerDay: z.number().optional().describe('how many NEW images a day it may render, one per post. 0 = none.'),
+      maxVideosPerDay: z.number().optional().describe('how many NEW short videos a day it may render. 0 = none. Video is the expensive one.'),
+      maxCreditsPerDay: z.number().optional().describe('a hard credit ceiling per day, checked BEFORE any render starts. It binds independently of the counts above, and 0 means it makes nothing.'),
+      maxCreditsPerWeek: z.number().optional().describe('a credit ceiling per week (0 = none). With it, each day may use what the week has left, within any daily cap.'),
+      goal: z.enum(['followers', 'sales', 'launch', 'other']).optional().describe('THE BRIEF: what the posts are for — grow followers, drive sales, promote a launch, or other (say what in goalNote). Required to switch it on.'),
+      goalNote: z.string().optional().describe('THE BRIEF: a line about the goal (e.g. the launch date and what is launching).'),
+      pillars: z.array(z.string()).optional().describe('THE BRIEF: content pillars / topics, up to 8 short lines. Every post belongs to one. get_post_refill suggests some from the brand profile.'),
+      formats: z.enum(['mix', 'video', 'carousel', 'image']).optional().describe('THE BRIEF: what to make — mix (images with a short video now and then, the default), video (short videos only; needs maxVideosPerDay), carousel (3 new images per post; needs maxImagesPerDay ≥ 3), image.'),
+      avoid: z.array(z.string()).optional().describe('THE BRIEF: never mention or show these — topics, claims, competitors, faces.'),
       channels: z.array(z.enum(['facebook', 'instagram', 'threads', 'tiktok', 'youtube', 'linkedin', 'x', 'pinterest', 'google_business', 'bluesky', 'telegram'])).optional().describe('restrict it to these channels. Omit (or send an empty list) to use every connected channel that can carry each post.'),
       boardId: z.string().optional().describe('PINTEREST — which board Pins go on (list_pinterest_boards). Without one, Pinterest is skipped: a Pin on the wrong board is a public mistake, so it is never guessed.'),
       chatId: z.string().optional().describe('TELEGRAM — which chat, group or channel posts go to (@username or numeric id). Without one, telegram is skipped: there is no default chat and posting to the wrong one is a public mistake.'),
       linkedinOrganizationId: z.string().optional().describe('LINKEDIN — which company Page to post as (list_linkedin_pages). A single shared Page is used automatically; a Page that is not shared with this profile is ignored rather than failing the whole post.'),
       pageId: z.string().optional().describe('FACEBOOK / INSTAGRAM / THREADS — which connected Page to publish from (list_meta_pages). Omit for the brand’s only Page.'),
     },
-    outputSchema: { enabled: z.boolean().optional(), dryRun: z.boolean().optional(), running: z.boolean().optional(), daysAhead: z.number().optional() },
+    outputSchema: { enabled: z.boolean().optional(), mode: z.string().optional(), running: z.boolean().optional(), daysAhead: z.number().optional() },
     annotations: { readOnlyHint: false, destructiveHint: true, idempotentHint: true, openWorldHint: true },
   }, wrap(async (a) => {
-    const d = await apiPut('/api/schedule/refill', a);
+    const { goal, goalNote, pillars, formats, avoid, ...rest } = a;
+    const brief = Object.fromEntries(Object.entries({ goal, goalNote, pillars, formats, avoid }).filter(([, v]) => v !== undefined));
+    const d = await apiPut('/api/schedule/refill', { ...rest, ...(Object.keys(brief).length ? { brief } : {}) });
     return ok(d.enabled
-      ? `Posting refill is ON${d.dryRun ? ' in DRY RUN — it will preview a plan each day and queue nothing. Run run_post_refill to see the plan, and only set dryRun:false once a human has read one.' : ' and LIVE — it will queue real posts every day.'}`
-      : 'Posting refill is OFF. The recurring job is gone and nothing new will be queued. Posts already in the calendar are untouched — cancel those with cancel_scheduled if you want them gone.', d);
+      ? `Autoposting is ON in ${d.mode === 'auto' ? 'AUTO-PUBLISH mode — each run makes fresh posts and schedules them to go out on their own.' : 'REVIEW mode — each run makes fresh posts and keeps them as drafts; nothing is scheduled until you approve them with run_post_refill.'} Budget: ${d.maxImagesPerDay || 0} image(s) + ${d.maxVideosPerDay || 0} video(s) a day, ${d.maxCreditsPerDay || 0} credits at most. Run run_post_refill (a free preview by default) to see a plan.`
+      : 'Autoposting is OFF. The recurring job is gone and nothing new will be made. Posts already in the calendar are untouched — cancel those with cancel_scheduled if you want them gone.', d);
   }));
   server.registerTool('run_post_refill', {
-    title: 'Run the posting refill',
-    description: 'Run the refill NOW instead of waiting for its daily turn. DRY BY DEFAULT: it returns the exact posts it WOULD queue — the caption, the creative, the channels and the per-channel visibility — without queueing anything or spending anything on creative. Pass dryRun:false to actually queue them. SHOW THE PREVIEW TO THE USER BEFORE EVER PASSING dryRun:false; these go onto real public accounts. Every caption is screened against the brand’s own voice rules and a failing one is dropped, so a plan can legitimately come back shorter than the cadence — the reason is in the notes.',
+    title: 'Run autoposting / review its drafts',
+    description: 'Run autoposting NOW instead of waiting for its daily turn, or act on the drafts it made. PREVIEW BY DEFAULT: it returns the posts it WOULD make — each new picture’s scene, the caption, the channels and the price — rendering nothing and queueing nothing. dryRun:false actually renders a fresh image or video for each post within the budget (credits are spent) and then, by mode, schedules them ("auto") or keeps them as drafts ("review"). It never re-posts the Library. REVIEWING A BATCH: pass approve (draft ids, or ["all"]) to schedule drafts, discard to delete them, edit ([{id, message?, captions?, title?, at?, channels?}]) to change one first; get_post_refill lists them. A scheduled post can still be pulled before it goes out with cancel_scheduled. Every caption is screened against the voice rules and a failing one is dropped, so a plan can come back shorter than the cadence — the reason is in the notes.',
     inputSchema: {
-      dryRun: z.boolean().optional().describe('default TRUE (preview only). false actually queues the posts.'),
-      force: z.boolean().optional().describe('plan even while the refill is switched off — useful for showing someone what it would do before they turn it on. Combined with dryRun:false it still respects a stored dryRun.'),
+      dryRun: z.boolean().optional().describe('default TRUE (a preview: nothing rendered, nothing queued). false renders fresh creative and schedules or drafts it per the mode.'),
+      force: z.boolean().optional().describe('plan a preview even while autoposting is switched off — useful for showing someone what it would do before they turn it on.'),
+      approve: z.array(z.string()).optional().describe('REVIEW: draft ids to schedule, or ["all"]. A draft whose time has passed moves to the next free posting slot.'),
+      discard: z.array(z.string()).optional().describe('REVIEW: draft ids to delete, or ["all"]. Nothing is posted for them.'),
+      edit: z.array(z.object({ id: z.string(), message: z.string().optional(), captions: z.record(z.string()).optional(), title: z.string().optional(), at: z.string().optional().describe('ISO time, at least 5 minutes ahead'), channels: z.array(z.string()).optional().describe('narrow to some of the draft’s own channels') })).optional().describe('REVIEW: change drafts before approving them. Edited copy is screened by the voice rules.'),
     },
     outputSchema: {
-      enabled: z.boolean().optional(), dryRun: z.boolean().optional(), summary: z.string().optional(),
-      posts: z.array(z.any()).optional(), queued: z.array(z.any()).optional(), skippedSlots: z.array(z.any()).optional(),
+      enabled: z.boolean().optional(), mode: z.string().optional(), dryRun: z.boolean().optional(), summary: z.string().optional(),
+      posts: z.array(z.any()).optional(), queued: z.array(z.any()).optional(), drafts: z.array(z.any()).optional(), skippedSlots: z.array(z.any()).optional(),
       notes: z.array(z.string()).optional(), spend: z.any().optional(), perChannel: z.any().optional(),
     },
     annotations: { readOnlyHint: false, destructiveHint: true, idempotentHint: false, openWorldHint: true },
   }, wrap(async (a) => {
+    const reviewing = (a.approve && a.approve.length) || (a.discard && a.discard.length) || (a.edit && a.edit.length);
+    if (reviewing) {
+      const d = await apiPost('/api/schedule/refill/drafts', { approve: a.approve || [], discard: a.discard || [], edit: a.edit || [] });
+      const okQ = (d.queued || []).filter(q => q && q.id), badQ = (d.queued || []).filter(q => q && q.error);
+      return ok([
+        okQ.length ? `Scheduled ${okQ.length} draft(s): ${okQ.map(q => `${q.draftId} → ${q.id} at ${q.at}${q.moved ? ' (moved to the next free slot)' : ''}`).join(' · ')}. Pull any of them before it goes out with cancel_scheduled.` : '',
+        badQ.length ? `Could not schedule ${badQ.length}: ${badQ.map(q => `${q.draftId} — ${q.error}`).join(' · ')}` : '',
+        d.discarded ? `Discarded ${d.discarded} draft(s).` : '',
+        d.edited ? `Edited ${d.edited} draft(s).` : '',
+        (d.editErrors || []).length ? `Edits refused: ${d.editErrors.map(x => `${x.draftId} — ${x.error}`).join(' · ')}` : '',
+        (d.unknown || []).length ? `No such draft: ${d.unknown.join(', ')}` : '',
+        `${d.remaining} draft(s) still waiting for approval.`,
+      ].filter(Boolean).join('\n'), d);
+    }
     const d = await apiPost('/api/schedule/refill/run', { dryRun: a.dryRun === false ? false : true, force: !!a.force });
-    const lines = (d.posts || []).map((p, i) => `  ${i + 1}. ${p.at} → ${(p.channels || []).map(c => `${c}[${(p.visibilityByChannel || {})[c] || 'public'}]`).join(', ')}\n     ${String(p.message || '').replace(/\n+/g, ' / ').slice(0, 220)}\n     creative: ${p.kind} · ${p.asset?.model || 'Library render'} (${p.asset?.credits || 0} credits)`);
+    const lines = (d.posts || []).map((p, i) => `  ${i + 1}. ${p.at} → ${(p.channels || []).map(c => `${c}[${(p.visibilityByChannel || {})[c] || 'public'}]`).join(', ')}\n     ${String(p.message || '').replace(/\n+/g, ' / ').slice(0, 220)}\n     new ${p.kind}: ${p.media || `(made when it runs live) ${String(p.asset?.scene || '').slice(0, 160)}`} · ${p.asset?.credits || 0} credits`);
     const q = (d.queued || []).filter(x => x && x.id).length, qFail = (d.queued || []).filter(x => x && x.error);
     return ok([
       d.summary || '',
       lines.length ? `\nThe posts:\n${lines.join('\n')}` : '',
-      d.dryRun ? '\nNOTHING WAS QUEUED AND NOTHING WAS SPENT — this was a preview. Show it to the user; call again with dryRun:false only if they say yes.' : `\n${q} post(s) queued.`,
+      (d.noChannels || d.zeroBudget || (d.enabled === false && !(d.posts || []).length)) ? '' : d.dryRun ? '\nNOTHING WAS RENDERED, QUEUED OR SPENT — this was a preview. Show it to the user; call again with dryRun:false only if they say yes.'
+        : (d.mode === 'auto' ? `\n${q} post(s) scheduled. Pull any of them before it goes out with cancel_scheduled.` : `\n${(d.drafts || []).length} draft(s) waiting for approval — approve, edit or discard them with run_post_refill.`),
       qFail.length ? `\n${qFail.length} could not be queued: ${qFail.map(x => `${x.at} — ${x.error}`).join(' · ')}` : '',
       (d.notes || []).length ? `\nNotes: ${d.notes.join(' · ')}` : '',
     ].filter(Boolean).join('\n'), d);
@@ -7807,7 +7844,7 @@ function buildTools(rawServer, opts = {}, sink = null) {
     inputSchema: { id: z.string().optional(), limit: z.number().optional().describe('log rows, newest first (default 30)') },
     annotations: { readOnlyHint: true, destructiveHint: false, idempotentHint: true, openWorldHint: false },
   }, wrap(async (a) => {
-    const d = await apiGet('/api/dm-automations', a);
+    const d = await apiGet('/api/dm-automations', { ...a, channel: 'instagram' });
     const rules = (d.rules || []).map(r => `• ${r.name} [${r.id}] ${r.account} — ${r.stoppedReason ? `STOPPED: ${r.stoppedReason}` : r.enabled ? (r.dryRun ? 'dry run' : 'live') : 'off'}; sent ${r.stats?.sent || 0}, dry ${r.stats?.dry || 0}, skipped ${r.stats?.repeat || 0}, failed ${r.stats?.failed || 0}`);
     const log = (d.log || []).slice(0, 10).map(e => `  ${new Date(e.at).toISOString().slice(0, 16).replace('T', ' ')} ${e.outcome} ${e.from || ''} "${e.text || ''}"${e.detail ? ` (${e.detail})` : ''}`);
     return ok(`${rules.length ? rules.join('\n') : 'No automations yet.'}${log.length ? `\n\nRecent:\n${log.join('\n')}` : ''}`, d);
@@ -7818,7 +7855,7 @@ function buildTools(rawServer, opts = {}, sink = null) {
     inputSchema: { id: z.string().optional(), ...dmaRuleShape },
     annotations: { readOnlyHint: false, destructiveHint: false, idempotentHint: false, openWorldHint: true },
   }, wrap(async (a) => {
-    const d = await apiPost('/api/dm-automations', a);
+    const d = await apiPost('/api/dm-automations', { ...a, channel: 'instagram' });
     return ok(d.summary, d);
   }));
   server.registerTool('test_instagram_dm_automation', {
@@ -7839,6 +7876,71 @@ function buildTools(rawServer, opts = {}, sink = null) {
     const d = await apiPost('/api/dm-automations/delete', a);
     return ok(d.summary, d);
   }));
+  // ── DM AUTOMATIONS ON EVERY CHANNEL (2026-10-05). Instagram, Facebook Page comments + Messenger, X — the same four
+  //    routes with a `channel`. The Instagram-named tools above stay for callers that learned those names.
+  const dmaAnyShape = {
+    channel: z.enum(['instagram', 'facebook', 'x']).optional().describe('instagram (default), facebook (a Facebook Page: comments on its posts and ads, plus Messenger) or x'),
+    name: z.string().optional(),
+    account: z.string().optional().describe('the account on that channel: @handle (Instagram, X) or Page name/id (Facebook); omit when only one is connected'),
+    trigger: z.object({
+      type: z.enum(['comment', 'dm', 'story_reply', 'ref', 'mention']).describe('comment (all; on X a reply under your post), dm (all), story_reply (Instagram), ref (ig.me/m.me link: Instagram, Facebook), mention (X)'),
+      keywords: z.array(z.string()).optional().describe('case-insensitive words/phrases; empty = any comment (DM and mention rules need one)'),
+      match: z.enum(['contains', 'exact']).optional(),
+      scope: z.enum(['post', 'next', 'any']).optional().describe('comment rules: one post (mediaId), the NEXT post you publish, or every post'),
+      mediaId: z.string().optional().describe('Instagram media id, Facebook post id (an ad: its effective_object_story_id) or X post id'),
+      mediaType: z.enum(['REELS', 'FEED']).optional().describe('Instagram scope "next" only'),
+      ref: z.string().optional().describe('ig.me/m/<handle>?ref=<ref> or m.me/<page>?ref=<ref>'),
+    }).optional(),
+    message: z.object({
+      text: z.string().describe('what they receive; on X the public reply (280) or, for a dm rule, the DM'),
+      buttons: z.array(z.object({ title: z.string().describe('up to 20 characters'), url: z.string().describe('https link') })).optional().describe('up to 3 link buttons (Instagram, Facebook; X has none)'),
+    }).optional(),
+    publicReplies: z.array(z.string()).optional().describe('Instagram/Facebook comment rules: public replies under the comment, rotated'),
+    followGate: z.object({ enabled: z.boolean(), ask: z.string().optional(), notFollowing: z.string().optional(), button: z.string().optional() }).optional().describe('Instagram only: followers get the content after tapping a button'),
+    cooldownHours: z.number().optional().describe('DM/ref rules: answer one person at most once per this many hours (default 24)'),
+    enabled: z.boolean().optional(),
+    dryRun: z.boolean().optional().describe('log what would be sent without sending'),
+  };
+  server.registerTool('list_dm_automations', {
+    title: 'DM automations',
+    description: 'The brand\'s DM automations on Instagram, Facebook (Page comments, ads, Messenger) and X, each with its stats, the recent send log and the connected accounts per channel. Pass `channel` to narrow, `id` for one rule\'s log. Free.',
+    inputSchema: { channel: z.enum(['instagram', 'facebook', 'x']).optional(), id: z.string().optional(), limit: z.number().optional().describe('log rows, newest first (default 30)') },
+    annotations: { readOnlyHint: true, destructiveHint: false, idempotentHint: true, openWorldHint: false },
+  }, wrap(async (a) => {
+    const d = await apiGet('/api/dm-automations', a);
+    const names = d.channelNames || {};
+    const rules = (d.rules || []).map(r => `• [${names[r.channel] || r.channel}] ${r.name} [${r.id}] ${r.account} — ${r.stoppedReason ? `STOPPED: ${r.stoppedReason}` : r.enabled ? (r.dryRun ? 'dry run' : 'live') : 'off'}; sent ${r.stats?.sent || 0}, dry ${r.stats?.dry || 0}, skipped ${r.stats?.repeat || 0}, failed ${r.stats?.failed || 0}`);
+    const acc = Object.entries(d.channels || {}).map(([c, l]) => `${names[c] || c}: ${(l || []).map(x => x.label).join(', ') || 'none connected'}`);
+    const log = (d.log || []).slice(0, 10).map(e => `  ${new Date(e.at).toISOString().slice(0, 16).replace('T', ' ')} ${e.channel || 'instagram'} ${e.outcome} ${e.from || ''} "${e.text || ''}"${e.detail ? ` (${e.detail})` : ''}`);
+    return ok(`${rules.length ? rules.join('\n') : 'No automations yet.'}\nAccounts: ${acc.join(' · ')}\nX is billed in credits (${d.cost?.x || 'per event and per send'}); Instagram and Facebook are free.${log.length ? `\n\nRecent:\n${log.join('\n')}` : ''}`, d);
+  }));
+  server.registerTool('save_dm_automation', {
+    title: 'Create or edit a DM automation (Instagram, Facebook, X)',
+    description: 'Create (no id) or edit (id) a ManyChat-style automation. Instagram/Facebook: a keyword comment (one post, the next post, any post; on Facebook also ads) gets a private reply in DMs/Messenger, a DM keyword or ig.me/m.me ref link gets a message, with optional link buttons and rotated public replies. X: a keyword @mention or a reply under your post gets a public reply, a DM keyword gets a DM (X allows an automated DM only after the person DMed you). Once per person per post; a DM saying STOP opts that person out. Instagram and Facebook are free; X is billed in credits for every mention, reply or DM X delivers to the account plus each reply or DM sent, and running out stops the X rules. It messages real people, so confirm the text first.',
+    inputSchema: { id: z.string().optional(), ...dmaAnyShape },
+    annotations: { readOnlyHint: false, destructiveHint: false, idempotentHint: false, openWorldHint: true },
+  }, wrap(async (a) => {
+    const d = await apiPost('/api/dm-automations', a);
+    return ok(`${d.summary}${d.notes?.length ? `\n${d.notes.join('\n')}` : ''}`, d);
+  }));
+  server.registerTool('test_dm_automation', {
+    title: 'Test a DM automation',
+    description: 'Check whether a sample comment, mention or DM would trigger a rule (saved by id, or unsaved) and exactly what it would send on which channel; on X it also quotes what X charges for the send. Sends nothing. Free.',
+    inputSchema: { id: z.string().optional(), text: z.string().describe('the sample comment, mention or DM'), ...dmaAnyShape },
+    annotations: { readOnlyHint: true, destructiveHint: false, idempotentHint: true, openWorldHint: false },
+  }, wrap(async (a) => {
+    const d = await apiPost('/api/dm-automations/test', a);
+    return ok(d.matches ? `Matches (${d.keyword}) on ${d.channel}; it would send ${d.via}: ${JSON.stringify(d.sends.first)}${d.publicReply ? `\nPublic reply: ${d.publicReply}` : ''}${d.xCostUsd ? `\nX charges $${d.xCostUsd} for that send.` : ''}` : `No match: ${d.why}`, d);
+  }));
+  server.registerTool('delete_dm_automation', {
+    title: 'Delete a DM automation',
+    description: 'Delete one automation by id on any channel. Nothing further is sent by it; messages already sent stay; on X the event subscription is removed when no rule needs it. To pause instead, save it with enabled:false. Free.',
+    inputSchema: { id: z.string() },
+    annotations: { readOnlyHint: false, destructiveHint: true, idempotentHint: true, openWorldHint: false },
+  }, wrap(async (a) => {
+    const d = await apiPost('/api/dm-automations/delete', a);
+    return ok(d.summary, d);
+  }));
   // ── INSTAGRAM SHOPPING PRODUCT TAGS (2026-08-24, item ④). Meta's limits, coordinate rules and the
   //    approved-vs-stored distinction all live in lib/instagram-shopping.mjs and are applied by the routes.
   // ── PARTNERSHIP ADS, BRAND SIDE (2026-08-24, item ⑩). Two lists, not one; adding a creator is a REQUEST and
@@ -13193,8 +13295,8 @@ function buildTools(rawServer, opts = {}, sink = null) {
     inputSchema: { limit: z.number().optional(), after: z.string().optional() }, annotations: { readOnlyHint: true, destructiveHint: false, openWorldHint: true },
   }, wrap(async (a) => oaiNote(await apiGet('/api/openai-ads/feeds', a))));
   server.registerTool('create_openai_ads_feed', {
-    title: 'Create a ChatGPT Ads product feed', description: 'Create an EMPTY product feed on ChatGPT Ads with a name and the countries it serves (ISO codes). Fill it with update_openai_ads_feed_products, or set up SFTP bulk delivery with set_openai_ads_feed_sftp.',
-    inputSchema: { name: z.string(), countries: z.array(z.string()).optional() }, annotations: { readOnlyHint: false, destructiveHint: false, openWorldHint: true },
+    title: 'Create a ChatGPT Ads product feed', description: 'Create an EMPTY product feed on ChatGPT Ads with a name and the countries it serves (ISO codes). Fill it with update_openai_ads_feed_products, or set up SFTP bulk delivery with set_openai_ads_feed_sftp. inventoryType:"hotel" creates a HOTEL property feed instead (schema hotel_property_v1, filled with a full property snapshot over SFTP; an OpenAI limited beta for approved pilot advertisers, so an account outside the pilot is refused by OpenAI).',
+    inputSchema: { name: z.string(), countries: z.array(z.string()).optional(), inventoryType: z.enum(['product', 'hotel']).optional().describe('default product; hotel = a Hotel property feed (limited beta)') }, annotations: { readOnlyHint: false, destructiveHint: false, openWorldHint: true },
   }, wrap(async (a) => oaiNote(await apiPost('/api/openai-ads/feed', a))));
   server.registerTool('list_openai_ads_feed_uploads', {
     title: 'List ChatGPT Ads feed uploads', description: 'Recent product-feed UPLOADS across the account with per-upload status, rows accepted / rejected / ads-eligible and OpenAI’s DIAGNOSTICS (code, severity, field and rows affected, e.g. invalid_value on price) — the way to learn why products are not serving. Per-product review status (why ONE product was rejected) is shown only in ChatGPT Ads Manager > Products: OpenAI does not expose it through the API, so say that rather than guessing. Read-only, 0 credits.',
@@ -13238,6 +13340,22 @@ function buildTools(rawServer, opts = {}, sink = null) {
     outputSchema: { ok: z.boolean().optional(), adId: z.string().optional(), available: z.boolean().optional(), pending: z.boolean().optional(), snapshotId: z.string().nullable().optional(), status: z.string().optional(), sourceUrl: z.string().nullable().optional(), finalUrl: z.string().nullable().optional(), capturedAt: z.string().nullable().optional(), crawlProfile: z.string().nullable().optional(), failureCode: z.string().nullable().optional(), robotsTxtAllowed: z.boolean().nullable().optional(), robotsTxtReason: z.string().nullable().optional(), robotsTxtUrl: z.string().nullable().optional(), userAgent: z.string().nullable().optional(), screenshotUrl: z.string().nullable().optional(), note: z.string().optional() },
     annotations: { readOnlyHint: true, destructiveHint: false, openWorldHint: true },
   }, wrap(async (a) => oaiNote(await apiGet('/api/openai-ads/landing-page-crawl', a))));
+  server.registerTool('openai_ads_hotel_report', {
+    title: 'ChatGPT Ads Hotel Insights (per property)', description: 'Delivery per HOTEL PROPERTY for a ChatGPT Ads Hotel feed: impressions, clicks, spend, CTR, CPC and CPM per property (hotel id, name, brand, city, star rating), optionally per day or month and broken down by campaign, ad group or ad; timeseries:true returns daily totals across the selected properties instead. Filter by campaignIds / adGroupIds / adIds, exact properties [{feedId, hotelId}], or filters on hotel_name / hotel_brand / hotel_category / hotel_city / hotel_region / hotel_country_code (IN) and impressions / clicks / spend / ctr / cpc / cpm (GREATER_THAN / LESS_THAN). OpenAI’s rules, said in every reply: impressions and clicks mix settled and estimated data, spend and cost rates are settled only, and the coverage block decides whether an empty or short answer is real. No conversions and no attribution windows exist here. Hotel Insights is an OpenAI limited beta for accounts enrolled in Hotel reporting; others are refused by OpenAI. Read-only, 0 credits.',
+    inputSchema: {
+      since: z.string().describe('YYYY-MM-DD, account timezone'), until: z.string().describe('YYYY-MM-DD, account timezone, no later than today'),
+      timeseries: z.boolean().optional().describe('true = daily totals across the selected properties'),
+      granularity: z.enum(['none', 'daily', 'monthly']).optional(),
+      breakdown: z.enum(['campaign', 'ad_group', 'ad']).optional().describe('expand each property into hierarchy rows; each row repeats its property total under `property`'),
+      campaignIds: z.array(z.string()).optional(), adGroupIds: z.array(z.string()).optional(), adIds: z.array(z.string()).optional(),
+      properties: z.array(z.object({ feedId: z.string(), hotelId: z.string() })).optional().describe('exact feed/property pairs'),
+      filters: z.array(z.object({ field: z.string(), operator: z.enum(['IN', 'GREATER_THAN', 'LESS_THAN']), value: z.any() })).optional(),
+      includeZeroActivity: z.boolean().optional().describe('also list active properties with no delivery'),
+      sortField: z.enum(['impressions', 'clicks', 'spend', 'ctr', 'cpc', 'cpm']).optional(), sortDirection: z.enum(['asc', 'desc']).optional(),
+      limit: z.number().optional().describe('property/time-bucket groups per page, up to 2000'), after: z.string().optional(), includeTotalCount: z.boolean().optional(),
+    },
+    annotations: { readOnlyHint: true, destructiveHint: false, openWorldHint: true },
+  }, wrap(async (a) => oaiNote(await apiPost('/api/openai-ads/hotel-insights', a))));
 
   server.registerTool('list_pinterest_ads_campaigns', {
     title: 'List Pinterest ad accounts / campaigns',
@@ -13741,11 +13859,11 @@ function buildTools(rawServer, opts = {}, sink = null) {
   }));
   server.registerTool('create_reddit_ads_max_campaign', {
     title: 'Build a Reddit Max campaign (paused)',
-    description: 'Build a Reddit MAX campaign in one call: an automated campaign (campaign budget optimization, automatic bidding), its one automated ad group (seed targeting) and its one template ad, from which Reddit GENERATES the ads out of your creative-library assets. ALL CREATED PAUSED: nothing spends until the user approves and set_reddit_ads_status(confirm:true) runs on the campaign, the ad group and the template ad. Before calling, upload at least 3 HEADLINE and 2 IMAGE or VIDEO assets with upload_reddit_ads_assets (5 to 45 in total, all ACTIVE) and pass their ids, and take redditProfileId from list_reddit_ads_profiles. Every asset is read and counted by type before anything is created. Objectives: CLICKS, CONVERSIONS, APP_INSTALLS. Bid strategies: BIDLESS (default), MAXIMIZE_VOLUME, TARGET_CPX (needs bidAmount). MAXIMIZE_VALUE and TARGET_ROAS cannot be set: Reddit exposes them only as read-only values. If a later step fails, what this call created is ARCHIVED and the reply says so. The reply says whether Reddit finished generating the ads (materialization); poll with get_reddit_ads_max_template.',
+    description: 'Build a Reddit MAX campaign in one call: an automated campaign (campaign budget optimization, automatic bidding), its one automated ad group (seed targeting) and its one template ad, from which Reddit GENERATES the ads out of your creative-library assets. ALL CREATED PAUSED: nothing spends until the user approves and set_reddit_ads_status(confirm:true) runs on the campaign, the ad group and the template ad. Before calling, upload at least 3 HEADLINE and 2 IMAGE or VIDEO assets with upload_reddit_ads_assets (5 to 45 in total, all ACTIVE) and pass their ids, and take redditProfileId from list_reddit_ads_profiles. Every asset is read and counted by type before anything is created. Objectives: CLICKS, SALES, LEAD_GENERATION, APP_INSTALLS (and the legacy CONVERSIONS, Reddit’s old name for SALES). spendCap puts a lifetime ceiling on a DAILY_SPEND campaign. Bid strategies: BIDLESS (default), MAXIMIZE_VOLUME, TARGET_CPX (needs bidAmount). MAXIMIZE_VALUE and TARGET_ROAS cannot be set: Reddit exposes them only as read-only values. If a later step fails, what this call created is ARCHIVED and the reply says so. The reply says whether Reddit finished generating the ads (materialization); poll with get_reddit_ads_max_template.',
     inputSchema: {
       adAccountId: z.string().optional(),
       name: z.string().describe('campaign name, 3 to 500 characters'),
-      objective: z.enum(['CLICKS', 'CONVERSIONS', 'APP_INSTALLS']).optional().describe('default CLICKS'),
+      objective: z.enum(['CLICKS', 'SALES', 'LEAD_GENERATION', 'APP_INSTALLS', 'CONVERSIONS']).optional().describe('default CLICKS; CONVERSIONS is the legacy name of SALES'),
       budget: z.number().describe('campaign budget in the ad account’s currency (a Max budget lives on the campaign)'),
       goalType: z.enum(['DAILY_SPEND', 'LIFETIME_SPEND']).optional().describe('default DAILY_SPEND; LIFETIME_SPEND needs endTime'),
       startTime: z.string().describe('ISO 8601, e.g. 2026-09-20T00:00:00Z'),
@@ -13753,7 +13871,9 @@ function buildTools(rawServer, opts = {}, sink = null) {
       bidStrategy: z.enum(['BIDLESS', 'MAXIMIZE_VOLUME', 'TARGET_CPX']).optional().describe('default BIDLESS'),
       bidType: z.enum(['CPC', 'CPM', 'CPV6', 'CPV15']).optional().describe('default CPC for CLICKS; required for the other objectives'),
       bidAmount: z.number().optional().describe('target cost per result in the ad account’s currency; required for TARGET_CPX'),
-      optimizationGoal: z.string().optional().describe('default CLICKS for CLICKS; required for CONVERSIONS (e.g. PURCHASE, SIGN_UP, LEAD, ADD_TO_CART, or CUSTOM_EVENT for a custom pixel event, which Reddit switches on per ad account) and APP_INSTALLS; cannot change later'),
+      optimizationGoal: z.string().optional().describe('default CLICKS for CLICKS; required otherwise: SALES / CONVERSIONS take e.g. PURCHASE, ADD_TO_CART, SIGN_UP, LEAD or CUSTOM_EVENT (a custom pixel event Reddit switches on per ad account), LEAD_GENERATION takes LEAD or SIGN_UP, APP_INSTALLS a MOBILE_CONVERSION_ goal; cannot change later'),
+      spendCap: z.number().optional().describe('lifetime spend ceiling in the ad account’s currency; DAILY_SPEND only, at or above the daily budget'),
+      invoiceLabel: z.string().optional().describe('up to 80 characters on the invoice; ignored on card-funded accounts'),
       conversionPixelId: z.string().optional().describe('only needed when the ad account has more than one pixel'),
       appId: z.string().optional().describe('App Store or Google Play id; required for APP_INSTALLS'),
       specialAdCategories: z.array(z.enum(['HOUSING_EMPLOYMENT_CREDIT', 'NONE'])).optional().describe('cannot change after publishing'),
@@ -13933,16 +14053,17 @@ function buildTools(rawServer, opts = {}, sink = null) {
 
   server.registerTool('list_reddit_ads_assets', {
     title: 'List the Reddit asset library',
-    description: 'The IMAGE and VIDEO assets stored on a Reddit profile, with status, dimensions and media urls; filter by type and name, paginate with pageToken. Reddit’s list is media-only: HEADLINE and CTA assets are stored but never listed here — read those by id with get_reddit_ads_asset (ids come from upload_reddit_ads_assets). Free.',
+    description: 'The IMAGE and VIDEO assets stored on a Reddit profile, with status, dimensions and media urls; filter by type and name, paginate with pageToken. Reddit’s list is media-only: HEADLINE and CTA assets are stored but never listed here — read those by id with get_reddit_ads_asset (ids come from upload_reddit_ads_assets). OR pass postId (t3_…) to list the assets ONE POST uses, every type, each with its role (HEADLINE, IMAGE, VIDEO, CTA, THUMBNAIL, CAROUSEL_ITEM, HERO, SECONDARY_IMAGE) and image crop: those asset ids are what reddit_ads_report’s ASSET_ID breakdown reports on. Free.',
     inputSchema: {
       adAccountId: z.string().optional().describe('Reddit ad account id (a2_…) — omit when only one is shared'),
-      redditProfileId: z.string().describe('the Reddit profile id (t2_…) from list_reddit_ads_profiles — assets hang off a profile, and it must be on the shared ad account'),
+      redditProfileId: z.string().optional().describe('the Reddit profile id (t2_…) from list_reddit_ads_profiles — assets hang off a profile, and it must be on the shared ad account. Required unless postId is given'),
+      postId: z.string().optional().describe('a post id (t3_…) from list_reddit_ads_posts: list the assets that post uses, with role and crop, instead of the profile library'),
       types: z.array(z.enum(['IMAGE', 'VIDEO'])).optional().describe('Reddit lists media only'),
       name: z.string().optional().describe('filter by asset name'),
       limit: z.number().optional().describe('1–100, default 25'),
       pageToken: z.string().optional(),
     },
-    outputSchema: { profileId: z.string().optional(), count: z.number().optional(), assets: z.array(z.any()).optional(), nextPageToken: z.string().nullable().optional(), note: z.string().optional() },
+    outputSchema: { profileId: z.string().optional(), postId: z.string().optional(), count: z.number().optional(), assets: z.array(z.any()).optional(), nextPageToken: z.string().nullable().optional(), note: z.string().optional() },
     annotations: { readOnlyHint: true, destructiveHint: false, openWorldHint: true },
   }, wrap(async (a) => { const d = await apiGet('/api/reddit-ads/assets', a); return ok(d.note, d); }));
 
@@ -17545,7 +17666,7 @@ function buildTools(rawServer, opts = {}, sink = null) {
   }));
   server.registerTool('update_doc', {
     title: 'Edit a Google Doc in place',
-    description: 'EDIT a Google Doc — the correction append_to_doc cannot make, which until now meant a doc could only ever grow and a wrong line stayed in it forever. Two shapes: `replacements:[{find, replace}]` rewrites specific text wherever it appears (call read_doc first and match the text EXACTLY; matchCase:false ignores case), or `rewrite:"…"` replaces the ENTIRE body (rewrite:"" empties it), or `dropdowns:[{title, value}]` sets a dropdown chip (e.g. Status -> Approved — read_doc lists every chip with its options; pass dropdownId when two share a title; an unknown title or option is refused with the real list and nothing changes). Find/replace runs immediately and REPORTS how many occurrences changed — zero matches is reported as a FAILURE to match, never as a quiet success, because a text edit that silently does nothing is worse than one that visibly fails. A whole-body rewrite is destructive: call it without confirm first to get the character count, then confirm:true + confirmCells. Both are index-free by design — an agent cannot reliably compute Google’s character offsets, and a wrong offset deletes the wrong sentence.',
+    description: 'EDIT a Google Doc — the correction append_to_doc cannot make, which until now meant a doc could only ever grow and a wrong line stayed in it forever. Two shapes: `replacements:[{find, replace}]` rewrites specific text wherever it appears (call read_doc first and match the text EXACTLY; matchCase:false ignores case), or `rewrite:"…"` replaces the ENTIRE body (rewrite:"" empties it), or `dropdowns:[{title, value}]` sets a dropdown chip (e.g. Status -> Approved — read_doc lists every chip with its options; pass dropdownId when two share a title; an unknown title or option is refused with the real list and nothing changes); the same entry with options:[…] (the COMPLETE new list, 2–50) and/or newTitle changes the dropdown itself for every chip built from it, and an option you drop that a chip shows needs replace:{"Old":"New"}. Find/replace runs immediately and REPORTS how many occurrences changed — zero matches is reported as a FAILURE to match, never as a quiet success, because a text edit that silently does nothing is worse than one that visibly fails. A whole-body rewrite is destructive: call it without confirm first to get the character count, then confirm:true + confirmCells. Both are index-free by design — an agent cannot reliably compute Google’s character offsets, and a wrong offset deletes the wrong sentence.',
     inputSchema: {
       documentId: z.string().optional().describe('the document id (from create_doc, or list_drive_files for one the user picked)'),
       docUrl: z.string().optional().describe('a Google Docs URL — the id is extracted from it'),
@@ -17553,11 +17674,15 @@ function buildTools(rawServer, opts = {}, sink = null) {
       rewrite: z.string().optional().describe('replace the WHOLE body with this text ("" empties the doc)'),
       confirm: z.boolean().optional(), confirmCells: z.number().optional().describe('echo back the character count the unconfirmed call reported (rewrite only)'),
       dropdowns: z.array(z.object({ title: z.string().optional().describe('the dropdown title (from read_doc)'), dropdownId: z.string().optional().describe('when two dropdowns share a title'),
-        tabId: z.string().optional(), value: z.string().describe('the option to select, by its display text') })).optional().describe('dropdown chips to set'),
+        tabId: z.string().optional(), value: z.string().optional().describe('the option to select, by its display text'),
+        options: z.array(z.string()).optional().describe('change the dropdown itself: the COMPLETE new option list (2–50) by display text; existing options keep their colour; shared by every chip built from it'),
+        newTitle: z.string().optional().describe('rename the dropdown'),
+        replace: z.record(z.string()).optional().describe('for an option you remove that a chip shows: {"Old": "New"}') })).optional().describe('dropdown chips to set, or dropdowns to change'),
     },
     outputSchema: { ok: z.boolean().optional(), documentId: z.string().optional(), title: z.string().optional(), url: z.string().optional(), occurrences: z.number().optional(), replacedChars: z.number().optional(), verified: z.boolean().nullable().optional(), text: z.string().nullable().optional(),
       replacements: z.array(z.object({ find: z.string().optional(), replace: z.string().optional(), occurrences: z.number().optional() })).optional(),
       dropdowns: z.array(z.object({ dropdownId: z.string().optional(), title: z.string().optional(), from: z.string().optional(), to: z.string().optional(), changed: z.boolean().optional(), verified: z.boolean().nullable().optional() })).optional(),
+      definitions: z.array(z.object({ definitionId: z.string().optional(), title: z.string().optional(), previousTitle: z.string().optional(), options: z.array(z.string()).nullable().optional(), previousOptions: z.array(z.string()).optional(), chips: z.number().optional(), verified: z.boolean().nullable().optional() })).optional(),
       note: z.string().optional() },
     annotations: { readOnlyHint: false, destructiveHint: true, idempotentHint: true, openWorldHint: true },
   }, wrap(async (a) => {
@@ -21036,7 +21161,7 @@ function memoryNoteVerdict(text) {
     const body = { hook: a.hook, ...(a.creator ? { creator: a.creator } : {}), ...(a.image ? { image: a.image } : {}), ...(subs.length ? { subjects: subs } : {}), ...(a.location ? { location: a.location } : {}), ...(a.outfit ? { outfit: a.outfit } : {}), ...(sceneOnly && a.useBrand === true ? { useBrand: true } : {}), ...(a.swap ? { swap: a.swap } : {}), ...(a.mode && a.mode !== 'auto' ? { mode: a.mode } : {}), ...(a.start != null ? { start: a.start } : {}), ...(a.end != null ? { end: a.end } : {}), ...(a.prompt ? { prompt: a.prompt } : {}), ...(a.model ? { model: a.model } : {}), ...(a.tier ? { tier: a.tier } : {}), ...(b && Array.isArray(b.productImages) && b.productImages.length ? { brand: { name: b.name || '', product: b.sells || b.name || '', productImages: b.productImages.slice(0, 1) } } : {}), ...(a.confirm === true ? { confirm: true } : {}) };
     const r = await apiPost('/api/hooks/recast', body);
     const p = r?.data || r;
-    const head = `${p.mode === 'motion' ? 'Motion transfer' : 'Swap'} on ${p.engine}: ${p.hook?.window?.seconds}s of the hook (${p.hook?.window?.start}-${p.hook?.window?.end}s of ${p.hook?.durationSeconds}s). ${Array.isArray(p.subjects) ? `Subjects: ${p.subjects.map((x) => `${x.element} ${x.position}${x.name ? ` "${x.name}"` : ''} (${x.kind}${x.refs ? `, ${x.refs} more view${x.refs === 1 ? '' : 's'}` : ''})`).join('; ')}` : (p.subject?.kind === 'kept' ? 'Nobody is swapped' : `Subject: ${p.subject?.kind}${p.subject?.name ? ` "${p.subject.name}"` : ''}`)}${p.location ? `; location: ${p.location.kind === 'photo' ? p.location.image : p.location.text}` : ''}${p.outfit ? `; outfit: ${p.outfit.kind === 'photo' ? p.outfit.image : p.outfit.text}` : ''}${Array.isArray(p.outfits) ? `; outfits: ${p.outfits.map((o) => `${o.who}: ${o.kind === 'photo' ? o.image : o.text}`).join('; ')}` : ''}. Face in the hook: ${p.hook?.face}; in the subject: ${p.subject?.face}. Why: ${p.why}.${Array.isArray(p.passes) ? `\nPasses: ${p.passes.map((w) => `${w.start}-${w.end}s${w.credits != null ? ` (${w.credits} credits)` : ''}`).join(', ')}; join${p.join?.credits != null ? ` (${p.join.credits} credits)` : ''}: ${p.join?.how || 'a hard cut'}.` : ''}${p.windowNote ? `\n${p.windowNote}` : ''}${p.faceNote ? `\n${p.faceNote}` : ''}${p.instruction ? `\nInstruction: ${p.instruction}` : ''}${p.consent ? `\n${p.consent}` : ''}`;
+    const head = `${p.mode === 'motion' ? 'Motion transfer' : 'Swap'} on ${p.engine}: ${p.hook?.window?.seconds}s of the hook (${p.hook?.window?.start}-${p.hook?.window?.end}s of ${p.hook?.durationSeconds}s). ${Array.isArray(p.subjects) ? `Subjects: ${p.subjects.map((x) => `${x.element} ${x.position}${x.name ? ` "${x.name}"` : ''} (${x.kind}${x.refs ? `, ${x.refs} more view${x.refs === 1 ? '' : 's'}` : ''})`).join('; ')}` : (p.subject?.kind === 'kept' ? 'Nobody is swapped' : `Subject: ${p.subject?.kind}${p.subject?.name ? ` "${p.subject.name}"` : ''}`)}${p.location ? `; location: ${p.location.kind === 'photo' ? p.location.image : p.location.text}` : ''}${p.outfit ? `; outfit: ${p.outfit.kind === 'photo' ? p.outfit.image : p.outfit.text}` : ''}${Array.isArray(p.outfits) ? `; outfits: ${p.outfits.map((o) => `${o.who}: ${o.kind === 'photo' ? o.image : o.text}`).join('; ')}` : ''}. Face in the hook: ${p.hook?.face}; in the subject: ${p.subject?.face}. Why: ${p.why}.${Array.isArray(p.passes) ? `\nPasses: ${p.passes.map((w) => `${w.start}-${w.end}s${w.credits != null ? ` (${w.credits} credits)` : ''}`).join(', ')}; join${p.join?.credits != null ? ` (${p.join.credits} credits)` : ''}: ${p.join?.how || 'a hard cut'}.` : ''}${p.windowNote ? `\n${p.windowNote}` : ''}${p.sourceNote ? `\n${p.sourceNote}` : ''}${p.faceNote ? `\n${p.faceNote}` : ''}${p.instruction ? `\nInstruction: ${p.instruction}` : ''}${p.consent ? `\n${p.consent}` : ''}`;
     if (!p.queued) return { content: [{ type: 'text', text: `QUOTE (nothing rendered, nothing charged): about ${p.credits} credits.\n${head}\nTell the user the price; after they okay it, call recast_hook again with the same inputs and confirm:true.` }], structuredContent: { plan: p, credits: p.credits, queued: false } };
     return { content: [{ type: 'text', text: `Recast queued as job ${p.job?.id} (about ${p.credits} credits).\n${head}\nCall get_job until it reports done; it has no file until then. ${p.next || ''}` }], structuredContent: { plan: p, job: p.job, credits: p.credits, queued: true } };
   }));

package/package.json

@@ -1,8 +1,8 @@
 {
   "name": "hermoso",
-  "version": "0.1.373",
+  "version": "0.1.377",
   "mcpName": "io.github.hermoso-ai/hermoso",
-  "description": "Marketing on autopilot, run from your own AI agent. 892 tools. Publishing, scheduling, ad campaign management, comments, DMs and analytics cost no credits on every plan; credits are only for generating creative and for Ad Spy research. AD PLATFORMS: Meta, Google Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, X Ads, Pinterest Ads, Snapchat Ads, Microsoft Advertising, Apple Search Ads, ChatGPT Ads and AppLovin Ads, plus product feeds in Google Merchant Center. PUBLISHING AND SCHEDULING: Facebook, Instagram, Threads, TikTok, YouTube, X, LinkedIn, Pinterest, Bluesky and Telegram. INSTAGRAM DM AUTOMATIONS: a keyword comment, a DM, a story reply or an ig.me link gets an automatic private reply from the brand. AD RESEARCH: the Meta, Google and LinkedIn ad libraries plus organic TikTok, Instagram, YouTube, Threads and Reddit. ANALYTICS: Google Analytics 4, Google Search Console and every connected platform's own post and campaign insights. Also brand onboarding, 50+ image and video generation models, ad scoring, competitor teardowns, Google Drive and OneDrive, a CLI and installable Claude skills.",
+  "description": "Marketing on autopilot, run from your own AI agent. 897 tools. Publishing, scheduling, ad campaign management, comments, DMs and analytics cost no credits on every plan; credits are only for generating creative and for Ad Spy research. AD PLATFORMS: Meta, Google Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, X Ads, Pinterest Ads, Snapchat Ads, Microsoft Advertising, Apple Search Ads, ChatGPT Ads and AppLovin Ads, plus product feeds in Google Merchant Center. PUBLISHING AND SCHEDULING: Facebook, Instagram, Threads, TikTok, YouTube, X, LinkedIn, Pinterest, Bluesky and Telegram. INSTAGRAM DM AUTOMATIONS: a keyword comment, a DM, a story reply or an ig.me link gets an automatic private reply from the brand. AD RESEARCH: the Meta, Google and LinkedIn ad libraries plus organic TikTok, Instagram, YouTube, Threads and Reddit. ANALYTICS: Google Analytics 4, Google Search Console and every connected platform's own post and campaign insights. Also brand onboarding, 50+ image and video generation models, ad scoring, competitor teardowns, Google Drive and OneDrive, a CLI and installable Claude skills.",
   "type": "module",
   "bin": {
     "hermoso": "bin/hermoso.mjs"