hermoso 0.1.155 → 0.1.157
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +26 -11
- package/mcp/tools.mjs +39 -8
- package/package.json +2 -2
package/README.md
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@@ -5,13 +5,14 @@ scripts. Research the ads already winning in a market, generate finished image &
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composited in, copy + CTA included), publish them to your own social channels, and build & manage the ad
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campaigns behind them — all over [MCP](https://modelcontextprotocol.io) tools, a CLI, or installable Claude skills.
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**
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**714 tools.** `tools/list` is always the authoritative set; `hermoso_capabilities` (free) returns the live model
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catalog with exact per-render credit costs plus the full capability map.
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**What it connects to.** Ad platforms: Meta, Google Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, X Ads,
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Pinterest Ads, Snapchat Ads, Microsoft Advertising, Apple Search Ads and ChatGPT Ads, plus product feeds in
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Google Merchant Center. Publishing and scheduling: Facebook, Instagram, Threads, TikTok,
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Pinterest, Bluesky and Telegram.
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Google Merchant Center. Publishing and scheduling — **ten** channels: Facebook, Instagram, Threads, TikTok,
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YouTube, X, LinkedIn, Pinterest, Bluesky and Telegram. Messaging: WhatsApp (you message a person, so it is not an
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eleventh publishing channel). Ad research: the Meta, Google and LinkedIn ad libraries plus organic TikTok,
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Instagram, YouTube, Threads and Reddit. Analytics: Google Analytics 4, Google Search Console and every
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connected platform's own post and campaign insights. Files: Google Drive, Sheets, Docs and OneDrive.
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@@ -118,7 +119,7 @@ block entirely if you signed in above; it is there for CI, where the process can
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Then ask your agent: *“Generate an image ad with Hermoso.”*
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### What the
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### What the 714 tools cover
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**Ad spy / research** — `find_competitors`, `competitor_teardown`, `pull_competitor_ads`, `research_ads`; the
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Meta / Google / LinkedIn ad libraries (`search_meta_ads`, `search_google_ads`, `search_linkedin_ads`); organic
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per-render credit cost) with no ad framing: `generate_image` / `generate_video` with `useBrand:false`,
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`generate_voice`, `generate_text`.
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**Publish to your own channels** — Facebook, Instagram and Threads (`post_to_meta`), TikTok
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YouTube (`post_to_youtube` + `update_youtube_video`, `youtube_video_insights`, comments
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(`post_to_x`, `x_post_metrics`, `x_post_insights`, `x_mentions`, `list_x_dms`, `send_x_dm`),
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(`post_to_linkedin`, `post_to_linkedin_page`), Pinterest
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`
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**Publish to your own channels** — **ten** of them: Facebook, Instagram and Threads (`post_to_meta`), TikTok
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(`post_to_tiktok`), YouTube (`post_to_youtube` + `update_youtube_video`, `youtube_video_insights`, comments
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read/reply), X (`post_to_x`, `x_post_metrics`, `x_post_insights`, `x_mentions`, `list_x_dms`, `send_x_dm`),
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LinkedIn profile **and** company Pages (`post_to_linkedin`, `post_to_linkedin_page`), Pinterest
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(`post_to_pinterest` + boards), Bluesky (`post_to_bluesky`, `delete_bluesky_post`, `bluesky_post_metrics`, plus
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`list_bluesky_convos` / `read_bluesky_dm` / `send_bluesky_dm`) and Telegram (`post_to_telegram`,
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`delete_telegram_message`, `list_telegram_chats`). `schedule_post` / `list_scheduled` / `cancel_scheduled` give
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you one content calendar over exactly that set. `upload_file` brings in any external or local media, not just
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Hermoso renders.
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*X posting bills credits per API call (X charges per request); a post containing a link costs 13× one without.*
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*Held back, and named rather than hidden:* **Google Business Profile** is built (`post_to_google_business`,
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reviews, Q&A, insights) and is not offered — Google allowlists that API per project and ours reads 0 QPM, so
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every call would 403 for every user. It is in `schedule_post`'s channel enum and refused at enqueue.
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**Message customers on WhatsApp** — messaging, not an eleventh publishing channel: you message a person, and
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there is no `post_to_whatsapp`. `list_whatsapp_accounts` / `whatsapp_account` find the Business Account and its
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numbers, `list_whatsapp_templates` / `create_whatsapp_template` / `delete_whatsapp_template` manage the templates
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Meta reviews, and `send_whatsapp_message` sends one — confirm-gated, because it reaches a real phone and Meta
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bills the business for the conversation. Two limits that are permanent facts about Meta's API rather than
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anything pending: **Hermoso does not receive WhatsApp webhooks, so there is no message history to read** — it is
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not an inbox surface and `list_inbox` does not cover it — and **outside the 24-hour window that opens when the
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customer messages first, WhatsApp accepts an APPROVED template and nothing else.**
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**Run the ads** — full campaign trees, built paused and read back before anything is reported, with every spend
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change confirm-gated, on **eleven** platforms: **Meta**, **Google Ads**, **LinkedIn Ads**, **Reddit Ads**,
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package/mcp/tools.mjs
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'B) CREATE — finished, on-brand image & video ads (real product composited in, copy + CTA baked). draft_brand / get_brand / update_brand (patch single fields without re-onboarding) / use_brand · list_brands / create_brand / delete_brand (one account holds MANY brand workspaces — an agency runs every client through here; each has its own brand, memory, swipefile, Library and connectors, and create_brand → draft_brand onboards a new one end to end) · plan_ad (concept + copy) → render_ad (the Studio quality pipeline) or generate_image / generate_video / generate_avatar (UGC creators + lip-sync) · list_creators / save_creator / delete_creator (the workspace’s REUSABLE CAST — saved creators with their portrait urls, so the SAME person stars in every ad; list them before ever generating a new one, then cast one into the ad with render_ad’s `creator`, which also skips the character-portrait render and so costs LESS than casting a stranger) · make_template_ad (native HTML ad formats) · remix_static / recast_motion / reframe_video / upscale_video / dub_video / change_voice / finish_video / fix_beat / stitch_video · plan_variations + score_ad (fan out + rank).',
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'C) RAW MODEL PLAYGROUND — direct access to the full catalog (30+ image / video / voice / writing models, each with the exact per-render credit cost shown above), no ad framing: generate_image / generate_video (useBrand:false) for plain prompt-only renders, generate_voice for raw text-to-speech against any voice engine, and generate_text for the writing models (Claude / Gemini / GPT / Llama / DeepSeek…) — all against ANY catalog id.',
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'D) ACCOUNT — hermoso_credits (balance) · billing_status (plan + your billing role) · buy_credits (one-click top-up on the saved card, or a first-purchase checkout link) · upgrade_plan / set_auto_reload (admin) · list_jobs / get_job (track async renders) · get_settings / update_settings (the LANGUAGE every ad, script, plan and answer is written in — set it once and every render obeys it, over MCP as well as in the app — plus app appearance and the weekly competitor-watch email) · list_team / invite_member / remove_member / set_role (who else can work in this brand).',
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'E) PUBLISH & MANAGE YOUR CHANNELS — post, run ads, and organize files on the user’s OWN connected accounts (Settings ▸ Connectors), all driven over this MCP. Bring ANY file in with upload_file (desktop/external media, not just Hermoso renders). MANAGING THE CONNECTIONS THEMSELVES: list_connectors (what is linked, and what could be) · list_connector_accounts then set_connector_accounts (WHICH Facebook Pages / Instagram / Meta ad accounts / Google Ads customers / LinkedIn company Pages and ad accounts / Pinterest ad accounts / Microsoft Advertising accounts / Reddit ad accounts / Google Business listings / Google Analytics properties this brand may post to, spend from and read — one person often administers or has access to several belonging to different clients, only the chosen ones are usable anywhere, and an empty choice shares nothing) · disconnect_connector (revoke and drop a connection; confirm-gated because RECONNECTING NEEDS A BROWSER and no agent can do it) · leave_connector (on a connector several teammates can each contribute their OWN account to, remove just YOURS — teammates’ accounts keep working and nothing is revoked at the provider). LINKING a new account is the one thing that is not headless — it is an OAuth consent screen, so send the user to Workspace ▸ Connectors in the app. META: list_meta_pages · instagram_insights (ACCOUNT-level Instagram performance — views, reach, accounts engaged, interactions, saves, profile link taps — plus the audience DEMOGRAPHICS by age / city / country / gender) · list_instagram_media (the brand’s own recent Instagram posts, and where the media id every other Instagram tool needs comes from) · post_to_meta (Facebook / Instagram / Threads) · list_meta_posts (the Page’s / Instagram account’s OWN existing posts with their ids — THIS is where the postId every other Meta read needs comes from; without it an agent that did not itself just publish has no way to name a post) · list_meta_ads + meta_insights (read existing campaigns/ad sets/ads + spend/CTR/CPC, with breakdowns by age / gender / placement / country) · preview_meta_ad (Meta renders the REAL ad per placement — a link the user can look at, valid 24h) · list_meta_pixels + create_meta_pixel (the pixel a conversion-optimised campaign REQUIRES — Meta will not let a build optimise for conversions without one, and until these existed a caller had no way to discover the id they had to pass) · estimate_meta_reach (how many people a targeting spec reaches, BEFORE a budget is committed) · list_meta_audiences / create_meta_audience (website-pixel retargeting, Page + Instagram engagement audiences, and lookalikes — creating one spends nothing) · list_meta_conversations / read_meta_conversation / reply_to_meta_message (MESSENGER AND INSTAGRAM DMs — the brand’s direct-message threads and a reply to someone who wrote first. Meta only permits a reply within 24 HOURS of the person acting, and read_meta_conversation says whether that window is open BEFORE anything is drafted; Hermoso sends replies only, never a proactive message or a message tag) · subscribe_meta_webhooks / meta_webhook_status / unsubscribe_meta_webhooks / list_meta_webhook_events (REAL-TIME EVENTS — have Meta PUSH new comments, mentions, lead-form submissions and inbound DMs to Hermoso instead of polling for them. Every other inbox read asks an edge “anything new?”; this is the only way to be TOLD, and it is how a lead arrives the moment it is submitted rather than when somebody thinks to look. An empty feed is ambiguous — check meta_webhook_status first, because an unsubscribed Page is silent and looks exactly like a quiet one) · instagram_collaborators (who ACCEPTED a Collab invite on an Instagram post — publishing only SENDS the invite, so this is the only way to know whether the post is actually live on the other account too) · list_instagram_shopping_catalogs / search_instagram_shopping_products / manage_instagram_product_tags (INSTAGRAM SHOPPING — make a post SHOPPABLE. Check eligibility and the account’s taggable catalogs, find the product ids, then pass productTags to post_to_meta so tapping the picture opens the product’s price sheet inside Instagram. Tagging needs an APPROVED Instagram Shop, so check FIRST — otherwise it fails after the media is already uploaded — and note that a tag whose product is not “approved” is stored and shown to nobody. Meta publishes no way to REMOVE a tag) · list_meta_catalogs / list_meta_product_sets / list_meta_catalog_products (PRODUCT CATALOGS — the merchant’s own Meta catalogs, the product SETS inside each and the products themselves with Meta’s review status. A catalog is the input to Advantage+ catalog ads, the highest-performing ecommerce format on Meta: pass productCatalogId to create_meta_campaign and productSetId to create_meta_adset / create_meta_ad, and Meta builds every impression from the product’s own image, name and price — no render needed. An empty list is a fact about which business portfolio this login administers, NEVER about whether the merchant has a catalog) · create_meta_campaign / create_meta_ad / upload_meta_asset (build) · list_meta_lead_forms / create_meta_lead_form (INSTANT LEAD FORMS — the form a lead ad opens INSIDE Facebook/Instagram instead of sending the click to a website; pass the id as create_meta_ad(objective:\"OUTCOME_LEADS\", leadFormId:…) and read the submissions with read_meta_leads) · update_meta_object / delete_meta_object / set_meta_campaign_status (edit, delete, activate — every spend + delete is confirm-gated) · delete_meta_audience (remove a custom audience or lookalike — its blast radius is the PEOPLE in it and the lookalikes built from it, which Meta refuses to delete around) · manage_meta_post (edit or delete a published post). THREADS (a separate connection from Meta, on its own API): post_to_meta(target:"threads") publishes · list_threads_posts · threads_insights · list_threads_replies / reply_to_thread / hide_thread_reply · list_threads_mentions · search_threads_keyword · repost_thread (amplify a customer’s post or one of your own to the brand’s profile — the Threads retweet, and there is NO documented un-repost) · delete_thread (confirm-gated; Threads has no EDIT at all, so delete-and-repost is the only correction) · threads_publishing_limit (how much of the rolling-24h quota is left — 250 posts, 1,000 replies, 100 DELETIONS, 500 location searches; check it before a bulk clean-up, because a quota refusal otherwise reads as a broken connection). SCHEDULING (one content calendar across every channel): schedule_post (queue a post for a future time to one or MORE channels at once — Facebook / Instagram / Threads / TikTok / YouTube / LinkedIn / X / Pinterest / Google Business Profile — with per-channel captions; Hermoso publishes it at that time, nothing has to stay open — it goes LIVE PUBLICLY by default, and only stages as draft/unlisted/private if the user asks, and an impossible channel+visibility pair, an over-length caption or media the channel cannot carry is REFUSED while you are still there rather than failing hours later) · list_scheduled (what is queued and what already fired, with PER-CHANNEL outcomes) · reschedule_post (move a queued post to a new time, or change its caption, media, channels or target Page/board — send only what changes) · cancel_scheduled (pull a queued post before it goes out). POST PERFORMANCE (the loop that closes research → publish → learn — Hermoso records the HOOK and SUBJECT of everything it publishes, because those exist only at the moment of publishing and can never be recovered from a post id afterwards): list_published_posts (everything this brand has published across every channel, with the hook it was written to and its measured engagement) · post_performance (which HOOKS and SUBJECTS are getting traction — engagement rates compared WITHIN a channel and NEVER summed across them, with a verdict suppressed below 5 measured posts and the reason stated) · collect_post_metrics (pull fresh numbers ~24h and ~7d after each publish; a metric a channel cannot report is recorded ABSENT with its reason and never as zero, and X is skipped unless asked because it bills per call) · backfill_posts (import a channel’s past posts so the analysis has history — dry-run and cost-quoted first, and an imported post never votes on a hook unless it matched a Hermoso creation). YOUTUBE (publish, measure AND manage): post_to_youtube (publish a finished video to the brand’s channel — defaults to UNLISTED, i.e. link-only and ad-ready; set public to put it on the channel, or private for eyes-only) · list_youtube_videos (the channel’s OWN uploads with their video ids — call this to resolve “my latest video” yourself instead of asking the user for a link; it is where the videoId every other YouTube tool needs comes from, and it sees unlisted/private uploads a public search cannot) · update_youtube_video (retitle/re-describe/re-tag, and FLIP AN UNLISTED UPLOAD PUBLIC — the step that finishes the default publish flow; confirm before going public) · delete_youtube_video (take one down for good — irreversible, so the unconfirmed call reports the video’s real title, privacy, views and comments first; use update_youtube_video(privacy:"private") when they only want it out of sight) · set_youtube_thumbnail (put a Hermoso thumbnail on an uploaded video — the biggest single lever on click-through, and YouTube otherwise picks a frame at random; needs a phone-verified channel) · update_youtube_channel (brand the CHANNEL ITSELF — banner art, description, keywords, country, the trailer non-subscribers see; everything else here brands the videos, this brands the page they sit on. It MERGES with the current settings, and it reports any field YouTube accepted but silently ignored, channel title above all) · set_youtube_watermark (the subscribe badge overlaid on EVERY video on the channel, including ones uploaded later — one square image brands the whole channel at once; the API publishes no way to read it back, so it reports accepted rather than confirmed) · list_youtube_video_stats (views, likes and comments for up to 50 videos IN ONE CALL, which is how to answer "how are my last twenty uploads doing" without one youtube_video_insights per video. It carries NO titles, because VideoStatsSnippet publishes only publishTime, so join on videoId with list_youtube_videos for names. YouTube calls this endpoint "intentionally not atomic", so a short answer is normal: the missing ids are named, and a missing id is never zero views) · youtube_video_insights (per-VIDEO views, watch time, average view PERCENTAGE/retention, likes, comments, shares, subscribers gained — the numbers that say whether a hook held; youtube_channel only gives channel-wide totals) · youtube_channel_report (the same numbers BROKEN DOWN — traffic source (search vs browse vs suggested vs shorts feed), the actual search terms, country/city, device, age+gender, subscribed vs not, and the audience-RETENTION curve showing exactly where viewers left) · list_youtube_comments + reply_to_youtube_comment (read viewer questions and objections in their own words, and answer as the channel) · moderate_youtube_comment (hide, reject, spam-report or delete an abusive comment — reject is reversible, delete is not) · list_youtube_playlists + manage_youtube_playlist + manage_youtube_playlist_items (organise the channel: create playlists, add/remove/re-order videos in them) · manage_youtube_playlist_image (a custom cover on a playlist — make_thumbnail renders the artwork, this is the call that puts it on. YouTube answers every failure here as an HTTP 500 whose real reason is buried inside it, and the tool unpacks that; if it comes back refused, check channel verification first) · manage_youtube_channel_section (the SHELVES ON THE CHANNEL HOMEPAGE — put a chosen playlist or a featured channel above YouTube’s own default layout, and re-order them. Every write is PUBLIC IMMEDIATELY, a delete has no undo, and YouTube’s own section list LAGS a write by a few seconds in both directions, so never treat a list taken straight afterwards as proof either way) · list_youtube_captions + manage_youtube_caption (real subtitle TRACKS — what YouTube indexes the video by and what a viewer toggles on, which is NOT the same as captions burned into the picture; downloading one is also the quickest way to get an existing video’s script back) · list_youtube_categories (which categoryId post_to_youtube will accept in a given country) · youtube_bulk_report (THE ONLY PLACE YOUTUBE PUBLISHES THUMBNAIL IMPRESSIONS AND THUMBNAIL CTR — a different, SCHEDULED API: the first call starts a job and returns nothing, then YouTube writes one file per day, the first within 48 hours, plus a 30-day backfill. It also carries per-card and per-end-screen metrics and an uncapped list of the search terms people arrived on) · list_youtube_report_jobs (whether that thumbnail history is already accumulating, and since when — check before promising a number) · delete_youtube_report_job (stop one; the job IS the history, so deleting it throws the accumulated files away) · youtube_channel (read title + subscriber/view/video counts for reporting). TIKTOK: post_to_tiktok (post a finished video — or a PHOTO POST, TikTok’s photo/slideshow format of 1 to 35 images where a single image is just a one-slide post —LIVE to the profile, or into TikTok drafts to review in the app) · tiktok_creator_info (the creator’s REAL privacy options — read them and let the user choose before any direct post) · tiktok_account (bio, verified status, follower/following/likes/video counts) · list_tiktok_videos (their own posts with views/likes/comments/shares — either the most recent, or specific videoIds read directly however old they are). ⚠️ TIKTOK HAS NO DELETE AND NO EDIT: its API publishes no way to remove a posted video or change its caption, privacy, cover or comment/duet/stitch settings — every one of those is fixed at publish time and there is no delete scope in TikTok’s scope catalogue at all. If the user wants a TikTok taken down or changed, say plainly that it has to be done in the TikTok app rather than hunting for a tool. TIKTOK ACCOUNT AUTHORIZATION (a SECOND, separate consent on the SAME TikTok app the TikTok Ads connection uses — holding one does NOT give you the other, so a brand fully connected for ads can still be unauthorized here, and that is a real third state rather than a broken session): tiktok_account_status (which state this brand is in, the TikTok business id, the scopes the grant carries and any MISSING from it — TikTok binds scopes at authorize time and never retroactively, so only a re-authorization picks up a new one — plus the exact URL to send the user to, because authorizing is the one step that needs a browser) · list_tiktok_comments + list_tiktok_comment_replies (the comments on the brand’s OWN posts, hidden ones included — TikTok’s answer to list_meta_comments and list_youtube_comments) · comment_on_tiktok_video · reply_to_tiktok_comment · moderate_tiktok_comment (LIKE / UNLIKE / HIDE / UNHIDE / DELETE — you can only DELETE a comment this account wrote, so HIDE is the tool for a stranger’s, and TikTok warns UNHIDE may not take effect when its own moderation is what hid it) · upload_tiktok_comment_image (a new comment will not take a raw image URL; a reply will) · set_tiktok_post_ad_authorization (THIS IS WHERE A SPARK ADS AUTHORIZATION CODE COMES FROM for the brand’s OWN post — previously a human had to copy one out of the TikTok app; hand the code to authorize_tiktok_ads_spark_post) · get_tiktok_post_ad_authorization · extend_tiktok_post_ad_authorization (the days are ADDED to what is left, not set as an absolute) · delete_tiktok_post_ad_authorization. BRAND MONITORING AND AUDIENCE, on that same account authorization (these need permissions added on 2026-08-20, so a brand that authorized before then holds a grant that predates them and has to authorize once more; tiktok_account_status names exactly which are missing, and the remedy is always to authorize the TikTok ACCOUNT again rather than to touch the advertiser connection, which is a separate grant and is unaffected): list_tiktok_mentions (public posts whose caption @-mentions the brand, TikTok’s answer to x_mentions and list_threads_mentions) · list_tiktok_mention_comments (comments whose text mentions it) · get_tiktok_mention (one mention in full, for the mentions webhook, and TikTok only keeps that data 48 hours) · tiktok_mention_top_terms (the top 20 keywords and top 20 hashtags inside those mentions) · list_tiktok_brand_hashtags + manage_tiktok_brand_hashtags + list_tiktok_brand_hashtag_posts (the hashtags TikTok counts as this brand’s, up to 50, and the posts carrying them; a new one is not counted for 24 hours and cannot be removed for 7 days) · tiktok_account_insights (follower demographics by age, gender, country and city plus the daily performance series, needing a BUSINESS account with 100+ followers, and capped at 60 days rather than the 90 the mention tools cover) · tiktok_category_benchmark (the same numbers averaged across an industry, so ‘are we ahead of our category’ is answerable). ALL OF THIS IS ORGANIC LISTENING ON THE BRAND’S OWN ACCOUNT, not ad research: for competitors’ ads use the ad-library research tools instead. TIKTOK ADS (a SEPARATE connection from the TikTok posting connector above — Settings ▸ Connectors ▸ TikTok Ads; a brand that posts to TikTok every day may still have no ad account here, so never read one as the other): list_tiktok_ads_accounts (the ADVERTISER accounts this brand can act on — every other TikTok Ads tool needs an advertiserId and this is where it comes from) · list_tiktok_ads_pixels + create_tiktok_ads_pixel + list_tiktok_ads_custom_conversions + tiktok_ads_pixel_stats (CONVERSION TRACKING — a conversion-optimised ad group dies at creation with "Please select a pixel" without one, so discover the pixel and its events BEFORE building the tree; note TikTok publishes no way to DELETE a pixel, so one you create is permanent) · list_tiktok_ads_campaigns (the whole tree — campaigns, ad groups and ads with their statuses) · tiktok_ads_report (impressions, clicks, spend, CTR, CPC, conversions and video views at any level) · list_tiktok_ads_identities (the TikTok accounts an ad may post AS — MANDATORY, with NO default: call it and let the USER pick, because the ad runs publicly under whichever account is named) · search_tiktok_ads_targeting (resolve location / interest / hashtag / language ids — an ad group cannot be created without location ids, and a guessed id targets the wrong people) · list_tiktok_ads_identity_posts (the ORGANIC posts an identity has already published — where a Spark Ad’s post id comes from) · list_tiktok_ads_spark_posts (the posts authorised for Spark Ads, i.e. promoting an organic post instead of uploading a new video) · authorize_tiktok_ads_spark_post + unbind_tiktok_ads_spark_post (add a creator’s post to that authorised set with the code they generated in the TikTok app, or release it again) · upload_tiktok_ads_creative (THE STEP THAT TURNS A RENDER INTO AN AD — put a finished Hermoso video on the ad account and it hands back the videoId AND the coverImageId create_tiktok_ads_ad needs; there is no other source for either) · create_tiktok_ads_campaign → create_tiktok_ads_ad_group → create_tiktok_ads_ad (the tree) · set_tiktok_ads_budget · set_tiktok_ads_status (the ONLY switch that arms real money, confirm-gated) · delete_tiktok_ads_object (removal on TikTok is a STATUS, not a verb — the same route as set_tiktok_ads_status) · list_tiktok_ads_lead_forms + list_tiktok_ads_lead_fields + download_tiktok_ads_leads + manage_tiktok_ads_test_lead (LEAD ADS — an Instant Form is built in TikTok Ads Manager and NO API creates one, so list them to find the id a LEAD_GENERATION ad group needs. The lead REGION is required with no default: it selects which of three separate lead stores you read, and leaving it out is a THIRD value rather than “all”, so an advertiser who omits it downloads an empty file and wrongly concludes there are no leads) · list_tiktok_ads_audiences + create_tiktok_ads_audience + create_tiktok_ads_lookalike_audience + apply_tiktok_ads_audience + update_tiktok_ads_audience + delete_tiktok_ads_audience + tiktok_ads_audience_overlap (CUSTOM AUDIENCES and lookalikes — TikTok targeting is otherwise interests-and-geo only. A freshly created audience reports itself invalid for up to 48 hours BY DESIGN, so that is not a failure to retry) · list_tiktok_ads_business_centers + list_tiktok_ads_catalogs + create_tiktok_ads_catalog + list_tiktok_ads_catalog_products + list_tiktok_ads_catalog_sets + manage_tiktok_ads_catalog_feed + tiktok_ads_catalog_diagnostics (DPA / PRODUCT CATALOGS, the Shopify lane — a catalog is keyed on a BUSINESS CENTER id, NOT an advertiser id, so list the Business Centers first or every call refuses) · list_tiktok_ads_apps + list_tiktok_ads_app_events (the registered apps an APP_INSTALL campaign needs — nothing else can produce an app id) · tiktok_ads_rf_inventory_estimate + create_tiktok_ads_rf_ad_group (REACH & FREQUENCY — a RESERVATION, so it is confirm-gated like a status change rather than born paused, and it needs a per-ad-account allowlist plus a signed branding contract that no endpoint reports. Always price it with the estimate first: TikTok silently books its own maximum rather than refusing an out-of-range value) · send_tiktok_ads_events (SERVER-SIDE conversion events — there is a vendor-sanctioned test code for exercising it without entering the advertiser’s real reporting), and its offline/crm sources take the event-set ids the two tools below mint) · list_tiktok_ads_offline_event_sets + manage_tiktok_ads_offline_event_set + send_tiktok_ads_offline_events (REAL-WORLD CONVERSIONS — an in-store purchase, a phone booking, a signed contract, reported so TikTok can attribute them to the ads that caused them. The timestamp is an ISO-8601 STRING here and a Unix NUMBER on send_tiktok_ads_events; a wrong-shaped one is accepted by TikTok and attributed to nothing. There is NO test code on this pair, so everything sent is a real permanent conversion — rehearse through send_tiktok_ads_events with eventSource “offline” and a testEventCode instead. Reporting also needs the connected user to be an ADMIN or OPERATOR of the advertiser, which managing the event SETS does not) · list_tiktok_ads_crm_event_sets + create_tiktok_ads_crm_event_set (LEAD-LIFECYCLE events — sending “this lead qualified / closed” back is what makes a LEAD_GENERATION campaign optimise toward leads that convert rather than form fills. TikTok publishes create and list and nothing else, so one of these is PERMANENT) · list_tiktok_tto_accounts + list_tiktok_creator_labels + discover_tiktok_creators + tiktok_creator_leaderboard + check_tiktok_creator_status + list_tiktok_tto_brand_profiles + create_tiktok_tto_brand_profile + list_tiktok_tto_campaigns + create_tiktok_tto_campaign + update_tiktok_tto_campaign + link_tiktok_tto_video + list_tiktok_tto_link_requests + tiktok_tto_campaign_report + request_tiktok_tto_spark_authorization + get_tiktok_tto_spark_authorization + manage_tiktok_tto_anchor (TIKTOK ONE / CREATOR MARKETPLACE: INFLUENCER MARKETING, and the only place in Hermoso that does it: find creators by audience size, engagement, price and who their followers actually are, check whether they have joined TikTok One, invite them to a campaign with an invite link, ask them to tag a video to it, and read every metric SPLIT ORGANIC VERSUS PAID. Its account id is a THIRD id space; not an advertiser id and not a Business Center id; so start at list_tiktok_tto_accounts. It rides this same connection with nothing extra to apply for. IT ALSO CLOSES THE SPARK ADS LOOP: request_tiktok_tto_spark_authorization asks a creator directly and get_tiktok_tto_spark_authorization returns the code authorize_tiktok_ads_spark_post takes, which is otherwise obtainable only by the creator pasting one out of the TikTok app. Two things put a notification in a real person’s inbox; a campaign invitation and a video-linking request; and a repeated linking request is a REMINDER that TikTok caps at two, so read list_tiktok_tto_link_requests before re-sending anything) · list_tiktok_ads_stores + list_tiktok_ads_store_products (TIKTOK SHOPS: what a Shopping Ads or GMV Max campaign sells from; the store list is keyed on an ad account and the product list on a BUSINESS CENTER, which each store row names) · tiktok_ads_verification_status + list_tiktok_ads_verification_documents + submit_tiktok_ads_verification (BUSINESS VERIFICATION: an unverified account hits limits that get diagnosed as something else, so it is worth reading during onboarding. Hermoso never handles a verification DOCUMENT: submitting sends account details plus the ids of images the user uploaded in TikTok Ads Manager, and the legal name and document number can never be changed afterwards, so it is confirm-gated) · list_tiktok_ads_payment_portfolios + list_tiktok_ads_payment_portfolio_links (HOW THE AD ACCOUNTS ARE FUNDED: read-only, because "why did delivery stop" is often a funding answer, and because deciding where a customer’s money sits is not ours to do) · create_tiktok_ads_rule + list_tiktok_ads_rules + update_tiktok_ads_rule + bind_tiktok_ads_rule + set_tiktok_ads_rule_status + tiktok_ads_rule_results (AUTOMATED RULES — standing instructions TikTok runs on the account unattended. THE SECOND SPEND SWITCH ON THIS PLATFORM and gated in TWO CLASSES: a rule that can only pause, decrease or email needs confirm:true, while one that can TURN_ON an object or RAISE a budget or bid needs confirm:true AND confirmScope echoing the token list_tiktok_ads_rules prints, computed from the rule as TikTok STORES it. Every rule is created TURNED OFF and read back to prove it, because TikTok publishes no way to create one in the off position. TikTok emails rule notifications to the DEVELOPER address on the app rather than to the advertiser, so tiktok_ads_rule_results is the only place a customer sees what a rule did — and TikTok itself says this endpoint is for direct advertisers and may refuse a platform-managed account entirely). · list_tiktok_ads_comments + tiktok_ads_comment_thread + moderate_tiktok_ads_comment + reply_to_tiktok_ads_comment + delete_tiktok_ads_comment (COMMENT MODERATION on your own TikTok ads — the platform where the comment section IS the ad, and until now the one platform Hermoso could not moderate. HIDE is the moderation verb and works on anyone’s comment and is reversible; DELETE only ever removes a comment your OWN identity posted, which TikTok reports per comment as canDelete. Comments are scoped to an AD GROUP and to nothing else, and the time window may span at most 30 DAYS, so an empty answer means “none in these 30 days” rather than “none ever”) · list_tiktok_ads_blocked_words + manage_tiktok_ads_blocked_words (a standing 500-word filter that auto-hides any comment containing one of these across EVERY ad on the account — nothing else in Hermoso does this, and removing a word republishes every comment it had hidden) · tiktok_ads_diagnosis (TikTok’s own issues-and-suggestions verdict on your ad groups — creative, bid/budget with its full estimated-delivery tables, and a pixel that has gone quiet. It covers ACTIVE ad groups only and omits any it has nothing to say about, so an empty answer is not a clean bill of health) · get_tiktok_ads_brand_safety + set_tiktok_ads_brand_safety (what content the ads may appear next to. Two things to say out loud: TikTok applies this to Smart+ campaigns and explicitly NOT to the regular campaigns create_tiktok_ads_campaign builds, and coverAllObjectives is a ONE-WAY DOOR TikTok cannot set back). TWO THINGS HERE ARE UNLIKE EVERY OTHER AD PLATFORM: TikTok creates objects ENABLED by default, so Hermoso forces every campaign, ad group and ad PAUSED with no override and nothing serves until set_tiktok_ads_status(confirm:true); and TikTok’s QPS is 1, so every call is serialized and a tree build or a bulk read is SLOW BY DESIGN — a throttle is not a broken connection. SNAPCHAT ADS (the tenth ad platform — Settings ▸ Connectors ▸ Snapchat Ads; a SEPARATE connection from Snapchat posting): list_snapchat_ads_accounts (the organizations and AD ACCOUNTS this brand can act on — every other Snapchat tool needs an adAccountId and this is where it comes from) · list_snapchat_ads_campaigns (the whole tree — campaigns, ad squads and ads) · snapchat_ads_report (impressions, spend, swipes and video quartiles at any level) · search_snapchat_ads_targeting (resolve country / region / interest / language ids — an ad squad cannot be created without at least one country) · upload_snapchat_ads_creative (put a finished render on the ad account as MEDIA and then as the CREATIVE an ad points at — Snapchat has no upload-from-URL, so Hermoso streams the bytes) · create_snapchat_ads_campaign → create_snapchat_ads_ad_squad → create_snapchat_ads_ad (the tree, every tier born PAUSED) · set_snapchat_ads_budget · set_snapchat_ads_status (the ONLY switch that arms real money, confirm-gated) · delete_snapchat_ads_object (a REAL delete verb here, unlike TikTok — irreversible, so offer PAUSED first). THREE THINGS TO SAY OUT LOUD ON THIS PLATFORM: money is MICRO-CURRENCY (1,000,000 = one unit), so quote plain amounts and let Hermoso convert, and never pass both units — under-converting fails loudly while double-converting asks for a budget a million times too large; the creative HEADLINE is capped at 34 characters and brandName at 32, far shorter than Meta or Google, and over-long copy is refused rather than truncated; and a Snapchat ad points at a CREATIVE, never at a media id. SNAPCHAT POSTING (Stories / Spotlights on a Public Profile) IS BUILT BUT NOT YET REACHABLE — Snap’s Public Profile API is allowlist-only and Hermoso has not been allowlisted, so the connector is deliberately not offered; say that plainly rather than looking for a tool. LINKEDIN: post_to_linkedin (publish a finished post to the connected LinkedIn PROFILE) · list_linkedin_pages (the company Pages this connection administers — call this first and let the USER pick, never guess a Page) · post_to_linkedin_page (publish as a company PAGE rather than a person — this is the one most brands actually want) · manage_linkedin_post (edit the copy of a published post, or delete it) · linkedin_page_analytics (ORGANIC Page performance — followers, follower gains, Page views, and post impressions/clicks/engagement, for the Page total or per post; this is the free organic read, NOT linkedin_ads_report). LINKEDIN ADS (full three-tier management): list_linkedin_ads_campaigns (ad accounts, then a chosen account’s campaign groups, campaigns and — with campaignId — the CREATIVES under them) · linkedin_ads_report (impressions, clicks, cost, conversions, leads) · search_linkedin_ads_targeting (resolve locations / titles / industries / seniorities / company sizes to the URNs LinkedIn demands — never invent one) · linkedin_audience_count (HOW MANY members that targeting actually reaches, before a budget is committed — and a returned 0 means fewer than 300 people, LinkedIn’s privacy floor and also its campaign minimum, never an empty audience) · linkedin_bid_pricing (LinkedIn’s own suggested bid and daily-budget range for that audience — quote it instead of guessing what LinkedIn costs) · create_linkedin_ads_campaign_group → create_linkedin_ads_campaign → create_linkedin_ads_creative (the tree, every tier born DRAFT) · set_linkedin_ads_budget / set_linkedin_ads_status / delete_linkedin_ads_object (budgets, activate/pause at any tier, delete — every spend change confirm-gated). LinkedIn is a THREE-tier platform and the third tier is the one people forget: a campaign with no creative shows nothing, and all three tiers must be ACTIVE before a single impression is served. REDDIT (post, then actually live with it — the thread is where the value is): post_to_reddit (submit a text, link or native image post to ONE subreddit — Reddit bans near-identical posts across communities, so write for one subreddit and never fan out) · list_reddit_posts (the account’s OWN submissions with their ids — THIS is where the postId every other Reddit tool needs comes from) · reddit_post_stats (score, comments, upvote ratio on a post you made) · list_reddit_comments + reply_to_reddit_comment (read the questions and objections in the community’s own words and answer them as the brand — Reddit judges a brand on how it behaves in comments far more than on what it posts) · edit_reddit_post (rewrite a TEXT post’s body; a link post cannot be edited at all and a TITLE can never be changed by any API, so say that rather than implying otherwise) · delete_reddit_post (take one down — confirm-gated, and note deleting the post does NOT delete the comments under it). REDDIT ADS: list_reddit_ads_campaigns / reddit_ads_report (read the account tree + performance) · list_reddit_ads_profiles + list_reddit_ads_posts / create_reddit_ads_post / update_reddit_ads_post (the CREATIVE — a Reddit ad promotes a post) · create_reddit_ads_campaign / update_reddit_ads_campaign · create_reddit_ads_ad_group / update_reddit_ads_ad_group · create_reddit_ads_ad / update_reddit_ads_ad · set_reddit_ads_status (the ONLY switch that arms real spend, confirm-gated) · delete_reddit_ads_object (remove a campaign, ad group or ad — Reddit has no delete verb, removal is a status, and it refuses to delete anything touched in the last 3 hours) · delete_reddit_ads_saved_audience · search_reddit_ads_targeting / reddit_ads_forecast / reddit_ads_bid_suggestion (free planning) · list_reddit_ads_pixels + send_reddit_ads_conversions (conversion tracking — Reddit now requires a pixel on every ad group) · list_reddit_ads_audiences / create_reddit_ads_audience / update_reddit_ads_audience_users / delete_reddit_ads_audience (retargeting lists) · list_reddit_ads_saved_audiences / create_reddit_ads_saved_audience / update_reddit_ads_saved_audience · list_reddit_ads_lead_forms / create_reddit_ads_lead_form · reddit_ads_history (who changed what, when). TELEGRAM: post_to_telegram (publish to a channel, group or chat as the brand’s own bot — text up to 4096 characters, but only 1024 once any photo or video is attached; one image, one video, or an album of 2–10 in which photos and videos may be mixed. chatId IS ALWAYS REQUIRED and is never guessed: the Bot API publishes NO method that lists the chats a bot belongs to, so pass the public channel’s @username or the numeric id) · list_telegram_chats (chats that MESSAGED the bot in the last 24 hours — a shortcut for finding an id, NOT a roster, and a chat missing from it can still be posted to) · list_telegram_dms (what those chats actually SAID, newest per chat — free, and a rolling 24-hour window rather than an inbox: the Bot API has no history endpoint at all) · delete_telegram_message (confirm-gated; Telegram refuses once a message is more than 48 hours old). BLUESKY: post_to_bluesky (publish as the connected account — text up to 300 characters AND, separately, 3000 UTF-8 bytes, so an emoji-heavy post can be under 300 characters and still be refused; either up to 4 images OR one MP4 video, never both, because a Bluesky post record carries exactly one embed; links are made clickable automatically) · delete_bluesky_post (PERMANENTLY remove one of the account’s own posts — no trash and no undelete. Call it WITHOUT confirm first: it deletes nothing and reports the post’s real text and live like/repost/reply/quote counts, and once the post has any engagement it also wants confirmText echoing its text. Takes the AT-URI or just the record key from the bsky.app link) · list_bluesky_convos / read_bluesky_dm / send_bluesky_dm / mark_bluesky_convo_read (the account’s DIRECT MESSAGES — free, 1000 characters each, text only, and they need a PRIVILEGED app password: an ordinary one posts fine and cannot chat). Replies, mentions AND direct messages all arrive in list_inbox and are answered with reply_to_inbox_item. X / TWITTER: post_to_x (publish a post — text, an image or a video render WITH alt text, a POLL, a reply, or a whole thread, and optionally restrict who may reply; X is the ONE channel that bills per API request, a post carrying a LINK costs roughly 13× one without, and each brand has a rolling 24-hour ceiling on X spend that refuses a request whole rather than publishing half of it) · delete_x_post (remove one) · x_post_metrics (the PUBLIC counts — impressions, likes, reposts, replies, quotes, bookmarks) · x_post_insights (the ADVERTISER numbers for your own posts — link clicks, profile visits, video views and completion quartiles, up to 25 posts at once; this is what says whether a creative worked, and x_post_metrics cannot tell you, but it only sees the LAST 28 HOURS) · x_post_insights_historical (the same advertiser numbers over ANY date range — the one to use for anything older than yesterday) · x_mentions (who is talking to the brand, in their own words — the read half of the reply loop, and a source of real customer language for ad copy) · list_x_dms (the brand’s X DIRECT MESSAGES, grouped into conversations, saying which are waiting on a reply — billed per message returned, and X keeps only 30 days) · send_x_dm (reply privately to one named person; never a broadcast). X IS THE ONE CONNECTOR THAT COSTS CREDITS PER CALL — X charges us per API request, so posting, deleting, reading metrics, reading insights and pulling mentions each bill the user, a post CONTAINING A LINK costs 13× one without, and insights and mentions are billed PER POST RETURNED. Say so before posting a thread or pulling a big page of mentions, and prefer one post over five when the content allows. X ADS (the PAID half — a SEPARATE connection from the organic tools above: its own product on its own host with OAuth 1.0a signing, and X grants API access PER AD ACCOUNT rather than per app, so the customer adds Hermoso’s X user at business.x.com → Account access before anything here resolves): list_x_ads_accounts (the ad accounts this brand can act on, WITH the permission level held on each — read it before attempting a write) · list_x_ads_funding_instruments (a campaign cannot be created without one) · list_x_ads_campaigns / list_x_ads_line_items / list_x_ads_promoted_tweets / list_x_ads_targeting (the whole tree as it stands) · x_ads_report (impressions, clicks, spend and engagements at any level) · x_ads_geo_search / x_ads_targeting_search (resolve places and targeting values to the ids X demands — never invent one) · create_x_ads_campaign → create_x_ads_line_item → create_x_ads_promoted_tweet (the tree, every tier born PAUSED with no override; A CAMPAIGN ALONE CANNOT SERVE ON X — it needs a line item and a promoted post underneath it, and the read-back says so rather than letting you call it a finished ad) · add_x_ads_targeting · update_x_ads_campaign / update_x_ads_line_item (throttle or raise spend on a running campaign without rebuilding it) · set_x_ads_status (the ONLY switch that arms real money, confirm-gated) · delete_x_ads_object. PINTEREST — POSTING AND ADS ARE TWO SEPARATE CONNECTIONS on the same Pinterest login (Pinterest keeps ads access behind different permissions), so a brand can hold either without the other and connecting one does not connect the other; if an ads call says Pinterest Ads is not connected, that is the card to send them to, NOT the Pinterest posting one. ADS: pinterest_ads_async_report (the DEEP paid report — 914 days back where the quick one stops at 90, and three times the metric columns; generated asynchronously, so pass the returned token back rather than re-submitting) · pinterest_targeting_analytics (WHICH audience segment delivered — by keyword, interest, age, gender, location, placement) · pinterest_audience_insights (WHO the audience is: interest affinities plus demographics, the input to a creative brief rather than a performance report) · pinterest_analytics (ORGANIC performance — impressions, saves, Pin clicks, outbound clicks, for the account, the TOP PINS, the top video Pins, or one Pin; Pinterest keeps 90 days and publishes no board-level analytics at all) · create_pinterest_board (make a board — a NEW Pinterest account has none and a Pin needs one) · list_pinterest_boards (the user must pick a board — never choose one for them) · post_to_pinterest (create an image or video Pin on a chosen board, with a title, description and destination link) · list_pinterest_pins (the Pins on a board with their ids — where the pinId every Pin tool needs comes from, and it flags any Pin an ad is promoting) · update_pinterest_pin (retitle, re-describe, fix a dead link, move it — Pinterest keeps this endpoint in a limited BETA, so it may be refused outright and save_pinterest_pin is the generally-available way onto another board; a Pin’s picture can never be swapped by anyone) · save_pinterest_pin (copy a Pin onto another board) · delete_pinterest_pin (confirm-gated, and it says whether an ad is promoting the Pin first) · update_pinterest_board (rename, re-describe, or hide it — SECRET hides every Pin on the board, reversibly) · delete_pinterest_board (the heaviest one here: the board AND every Pin on it, confirm-gated with the Pin count echoed back — offer hiding it instead). GOOGLE ADS (full management): list_google_ads_campaigns (list accounts, then a customer’s campaigns + spend/CTR/CPC/conversions) · google_ads_report (any GAQL breakdown — ad groups, keywords, search terms, geo) · create_google_ads_campaign (paused) · set_google_ads_budget / set_google_ads_status (change budget, enable/pause — every spend change confirm-gated) · delete_google_ads_object (remove a campaign, ad group, ad, KEYWORD, asset LINK or conversion action — Google has no delete verb, `remove` is the terminal state and it cannot be undone; call it unconfirmed first to see the spend and the tree that go with it) · upload_google_ads_asset (add an image render or a YouTube video to the ad account’s asset library) · create_google_ads_performance_max_campaign (Google’s cross-surface campaign type, RETAIL INCLUDED — pass merchantCenterId to make it a Shopping-feed Performance Max advertising the WHOLE Merchant Center feed under one root listing group, and feedLabel to narrow it to a single feed; only PARTITIONING that feed by brand/category/custom label is refused by name) · add_google_ads_assets (sitelinks, callouts and structured snippets, CREATED AND ATTACHED — an asset that is not attached shows nothing) · list_google_ads_conversion_actions + create_google_ads_conversion_action (what Google counts as a result — MAXIMIZE_CONVERSIONS, TARGET_CPA, TARGET_ROAS and every Performance Max campaign are undeliverable without one, and Hermoso refuses to build them on an account that has none) · google_ads_keyword_ideas (Keyword Planner — real monthly search volume, competition and top-of-page bids; use it before choosing keywords) · google_ads_change_history (WHAT CHANGED ON THE ACCOUNT AND WHEN — the answer to “performance fell off a cliff on Tuesday, what happened?”. Its default source is field-level and reaches 30 days; the other source reaches 90 and is the ONLY one that sees Google Ads Editor and criterion edits, so check both before telling anyone nothing changed). GOOGLE MERCHANT CENTER (the product feed behind every Shopping ad and every free listing, on the SAME connection as Google Ads): register_merchant_developer (the ONE-TIME link between Hermoso’s Google Cloud project and the merchant’s account. Google refuses every other Merchant call until it is done, so run this first when calls are being refused) · list_merchant_accounts (which Merchant Centers this login can reach, and where the merchantCenterId every other tool needs comes from) · list_merchant_products (the feed itself, with each product’s disapprovals) · list_merchant_issues (account-level problems, the answer to "why is nothing showing at all") · merchant_issue_help + trigger_merchant_issue_action (Google’s OWN remediation steps for a problem, and the button that fires one. Several of those actions are one-shot in Google’s own words, so firing one is confirm-gated) · list_merchant_data_sources + create_merchant_data_source + delete_merchant_data_source (feeds. A product write only lands in an API-input feed, and most accounts have none until one is made, so check before writing) · upsert_merchant_product + update_merchant_product + delete_merchant_product (write the feed) · list_merchant_inventory + set_merchant_inventory (the per-STORE and per-REGION price, stock level and availability override on one product, which is what stops a Shopping ad advertising something the nearest store has sold out of. The write MERGES, because Google’s insert replaces the whole entry, and Google takes up to 30 minutes to reflect it on the product) · list_merchant_promotions + create_merchant_promotion (sale and discount badges on a listing. Google validates them asynchronously, so created is never the same as approved) · manage_merchant_notifications (Google POSTs to a URL THE MERCHANT RUNS the moment a product is disapproved, instead of someone having to poll) · merchant_account_status (WHY THE ACCOUNT IS OR IS NOT SERVING — the first thing to run when Shopping ads or free listings show nothing, and the one read that does not believe the program state: an account can report both programs ENABLED and serve in ZERO countries, because a region counts as active only where every requirement is met. It names Google’s own unmet requirements, then the settings that explain them: homepage claimed or not, business address, phone and support contact, active shipping services, return policies, terms accepted) · manage_merchant_conversion_source (WHERE MERCHANT CENTER GETS ITS CONVERSION DATA FROM, which is what free-listing and Shopping performance reporting is built on — a merchant with no conversion source sees clicks and no outcomes. Either a Google tag destination, whose MC-… id comes back only on the create and is the id the Google tag has to send conversions to, or a link to a GA4 property, which is IMMUTABLE and needs the connected Google account to be an admin there. A delete is an ARCHIVE and undelete restores it until the expiry Google reports) · merchant_quota (whether the account is simply out of daily API quota or out of product slots, which looks identical to a broken integration and is not. Google resets it at MIDDAY UTC) · merchant_report (the reports Google computes for free, including competitive visibility, best sellers and price competitiveness). MICROSOFT MERCHANT CENTER (the same job on Microsoft’s side, on the Microsoft Advertising connection): list_microsoft_merchant_stores · list_microsoft_merchant_products · upsert_microsoft_merchant_product · delete_microsoft_merchant_product · list_microsoft_merchant_issues · list_microsoft_merchant_catalogs + manage_microsoft_merchant_catalog. GOOGLE ANALYTICS (GA4 — the brand’s OWN site data, and a SEPARATE connection from Google Ads: a brand that spends on Ads every day may have no Analytics access at all, so never read one as the other): list_analytics_properties (call this FIRST — every other Analytics tool needs a NUMERIC property id, and what users actually know is the “G-XXXXXXX” Measurement ID from their tracking snippet, which no endpoint accepts; resolve it from this list rather than sending them hunting. It lists the properties SHARED WITH THIS BRAND, not everything the Google account can see — Analytics access is handed out freely and one login often has Viewer on many clients’ properties, so the user ticks which belong to this brand and any other one is refused by name; an empty list means nothing is ticked yet, which set_connector_accounts or Settings ▸ Connectors ▸ Google Analytics ▸ Manage accounts fixes) · analytics_report (what happened — sessions, users, revenue, conversions and engagement broken down by channel, source/medium, campaign, landing page, country, device or date, i.e. the read that says whether the traffic an ad bought actually did anything) · analytics_realtime (who is on the site right now, ~30 minutes — a DIFFERENT metric set that rejects `sessions` outright, never a shortcut for analytics_report) · list_analytics_definitions (what the property already measures: its key events and its own custom dimensions, and the check to run before creating either) · create_analytics_key_event (mark an event GA4 already collects as a KEY EVENT — the 2024 rename of a conversion, and what makes it importable into Google Ads; marking an event the site never fires creates one that can never fire) · create_analytics_custom_dimension (register an event parameter the site already sends so reports can break down by it — say out loud first that a GA4 custom dimension CANNOT be deleted, only archived, and a property is capped at 50 event-scoped ones, so a typo permanently burns a slot) · list_analytics_data_streams (the streams on a property and the measurement ID (G-...) each one carries, which is what a gtag or GTM install needs and what nobody can find in the GA4 UI when asked) · get_analytics_stream_setup (the finished gtag <script> block to paste into the site — the last mile list_analytics_data_streams stops short of — plus whether enhanced measurement is really collecting scrolls, outbound clicks, site search, video, downloads and form interactions, and whether redaction is stripping campaign parameters out of recorded URLs. Web streams only. Read the master switch before believing a toggle: with enhanced measurement off for the stream, every toggle is inert whatever it says) · list_analytics_metadata (every dimension and metric this property can be asked for, including its own custom ones, which is what stops analytics_report guessing a field name) · check_analytics_compatibility (whether a dimension and metric can appear in the same report before spending a call finding out they cannot) · create_analytics_custom_metric + archive_analytics_custom_metric · archive_analytics_custom_dimension · delete_analytics_key_event (all one-way in the same sense as their create twins: archiving is not deleting and there is no un-archive) · list_analytics_google_ads_links + link_google_ads_to_analytics + unlink_google_ads_from_analytics (the join that makes a GA4 audience usable in Google Ads and a GA4 key event importable as a conversion — without it a perfectly good audience simply never appears in the ads account, with no error anywhere) · list_analytics_audiences + create_analytics_audience + archive_analytics_audience (GA4 remarketing audiences, the input to Google Ads remarketing. Archiving is one-way) · manage_analytics_measurement_protocol_secret (mint the API secret that lets the customer’s OWN SERVER send events straight into GA4, the Google twin of the conversions APIs already here for Reddit, Snapchat and OpenAI Ads. Say out loud that there is NO rotation anywhere in the API, so replacing a secret means create the new one, move every sender across, then delete the old one) · manage_analytics_channel_group (HOW GA4 BUCKETS TRAFFIC — the answer to “why is my campaign showing as Unassigned”, and the one number an ad studio is judged on. Read the Default channel group’s rules before diagnosing anything, then author your own group whose channels catch the campaigns Hermoso publishes. The rule fields are the eachScope… names, NOT the sessionSource / medium dimensions reports use, and GA4 stops at the first rule that matches so order decides everything) · manage_analytics_calculated_metric (the derived number a marketer actually reports — cost per purchase, revenue per session — built from metrics GA4 already collects and then available to analytics_report under its own permanent API name. The id is permanent, and a formula naming a metric the property does not collect is created happily and flagged invalid, so read that flag back). MICROSOFT ADVERTISING / BING ADS (full management, mirroring Google): list_microsoft_ads_campaigns (list the shared ad accounts, then a chosen account’s campaigns + budgets) · microsoft_ads_geo_search (resolve country / region / city names to the Microsoft location ids a campaign needs — call it when an ask is ambiguous and let the USER pick) · microsoft_ads_report (impressions, clicks, CTR, average CPC, spend, conversions — generated asynchronously, so it may come back pending and must be called again) · create_microsoft_ads_campaign (campaign → ad group → responsive search ad → keywords, always Paused; with no locations[] it is created serving WORLDWIDE, Microsoft’s own default, and the read-back warns loudly — relay that before anyone activates it) · create_microsoft_ads_ad_group / create_microsoft_ads_ad / add_microsoft_ads_keywords (fill in an existing account) · set_microsoft_ads_budget / set_microsoft_ads_status (change budget, activate/pause — every spend change confirm-gated; Microsoft statuses are Active/Paused, never Deleted) · delete_microsoft_ads_object (a REAL delete — campaign, ad group, ad or keyword — permanent, with no undelete; call it unconfirmed first to see what goes with it) · microsoft_ads_keyword_ideas (Microsoft’s Keyword Planner — real search volume, competition and suggested bids, with NO planning-tier gate, unlike Google’s) · microsoft_ads_traffic_estimates (what those keywords would deliver at a named bid — a range, never one number) · microsoft_ads_budget_opportunities (where Microsoft says a budget is capping delivery, and what raising it is forecast to buy) · microsoft_ads_auction_insights (who ELSE is bidding on the same auctions — rival domains with their impression share, overlap and outranking share; shares of YOUR auctions, never a measure of a competitor’s whole account) · microsoft_ads_bulk_download (export the account as ONE bulk file — the only way to read ~185 Microsoft record types Hermoso cannot otherwise touch: sitelinks, callouts, structured snippets, labels, shared negative keyword lists, bid strategies, audiences, experiments, seasonality adjustments, conversion goals, asset groups, feeds) · microsoft_ads_bulk_upload (apply an edited bulk file — hundreds of objects in one request. IT IS GATED HARDER THAN ANYTHING ELSE ON THIS CONNECTOR, because a bulk file carries a Status column and can turn campaigns ON without ever touching set_microsoft_ads_status: confirm:true alone is refused, and you must first call it unconfirmed to get the row-by-row list of what it would ACTIVATE and DELETE, show that to the user, then echo both counts back as confirmActivations/confirmDeletions — or pass pauseInstead:true to land the file with every activation written as Paused) · list_microsoft_ads_conversion_goals (what the account counts as a conversion, and which goals are OFFLINE ones) · send_microsoft_ads_offline_conversions (close the loop: phone sales, in-store purchases and late-closing leads fed back so smart bidding stops optimising against website conversions alone — pass PLAIN emails and E.164 phones, hashing happens server-side to Microsoft’s own published spec) · list_microsoft_ads_audiences (the account’s Customer Match lists with their current sizes; a fresh list reads 0 for up to 48 hours and Microsoft will not use one under 300 people, so never call that a failed upload) · create_microsoft_ads_customer_list then apply_microsoft_ads_customer_list (build a Customer Match audience from PLAIN email addresses, normalized and SHA-256 hashed server-side to Microsoft’s own published spec so no plaintext ever leaves us; the user must be shown Microsoft’s Customer Match terms and agree first) · microsoft_ads_recommendations (what Microsoft ITSELF suggests changing, each one priced by Microsoft: budget raises carrying the current and recommended daily amount, new and broadened keywords, negative keywords it wants removed, and ads it has written. Every one INCREASES what the account buys, which is what they are for, so none is a free win and an empty list means Microsoft has no advice rather than that the account is optimal) · apply_microsoft_ads_recommendations (act on them, gated exactly like the bulk upload: confirm:true alone is REFUSED, so call it unconfirmed first to get every recommendation named with what it changes and Microsoft’s own cost estimate, show that to the user, then echo confirmCount and confirmCostIncrease back. Both are recomputed from a fresh read, and there is no undo) · dismiss_microsoft_ads_recommendations (take advice off the list. It cannot spend, so it needs no confirmation at all, and it is the right answer to “make it stop suggesting that” rather than applying something to clear it) · microsoft_ads_auto_apply (THE READ THAT ANSWERS “is Microsoft changing this account while nobody is looking?”, per type. An inherited account can already be opted in with nobody at the brand having done it) · set_microsoft_ads_auto_apply (turn that standing permission on or off. Switching any type ON is the strongest consent anywhere in Hermoso: Microsoft then writes and publishes its own ads under the brand’s name, deletes negative keywords so the account buys more searches, and changes conversion goals, unattended and indefinitely, with NOTHING to preview beforehand. So confirm:true is not enough and every type must be named in confirmTypes. Switching it OFF is never gated). GOOGLE BUSINESS PROFILE (the local-SEO channel — the listing panel on Google Search and Maps, which for a local business is where the demand actually is, and there is no delete): list_business_locations (the listings the connected Google account manages — call this first and let the USER pick when there is more than one; a Post on the wrong storefront is a public mistake) · post_to_google_business (publish a Post to the listing — text, ONE PHOTO and a call-to-action button; Google’s Posts API takes no video, so pass a still. EVENT and OFFER posts both require a title and a start date, and on an OFFER Google ignores the button link) · list_google_business_posts (what is showing right now, with each Post’s state) · delete_google_business_post (take one down — immediate and public, so confirm first) · list_google_business_reviews (the reviews on the listing, and which ones have NO reply yet — for a local business the highest-leverage surface there is) · reply_to_google_business_review (answer one publicly as the business; it is an UPSERT, so it replaces any existing reply) · list_google_business_questions + answer_google_business_question (the public Q&A on the listing) · google_business_search_keywords (the actual search terms people typed to find the listing — free local keyword data; low-volume terms are SUPPRESSED and come back as "fewer than N", never as zero) · google_business_insights (Search + Maps impressions, calls, website clicks, direction requests, messages, bookings — listing-level; Google discontinued per-Post insights in 2023 with no replacement, so never promise per-Post numbers) · get_business_location (everything the listing actually says — name, address, phone, website, categories, description, hours, service area — as the merchant set it; the answer to “what does our Google listing say?”) · update_business_location (change any of that — hours, phone, website, description, categories, even the name or address. It edits the live panel on Search and Maps with no draft and no undo, so call it WITHOUT confirm first: nothing is written, Google validates the payload, and you get the current value of every field you are about to change to show the user) · google_business_account (whose Business Profile account the listing is on, and whether the connected Google account’s role can edit it at all). Google gates this API behind a per-project access request and the default quota is zero, so the connection can be live and calls still refused — the error says so. CHATGPT ADS (ads under ChatGPT answers, via OpenAI’s Advertiser API — full management): list_openai_ads_campaigns (the ad account, then its campaigns, ad groups and ads with each ad’s review state) · openai_ads_report (impressions, clicks, spend, CTR, CPC, CPM at account / campaign / ad group / ad scope — run this first, it validates the key with zero spend risk) · openai_ads_geo_search (location ids) · list_openai_ads_audiences + create_openai_ads_audience (custom audiences — geo and these are the only list-based targeting this platform has; target them with customAudienceIds / excludedCustomAudienceIds on a campaign) · create_openai_ads_campaign (campaign → ad group → ad in one call, always PAUSED) · create_openai_ads_ad_group / create_openai_ads_ad (fill in an existing campaign) · update_openai_ads_object (rename, re-budget, rewrite context hints or the ad copy) · set_openai_ads_budget / set_openai_ads_status (change budget, activate, pause) · delete_openai_ads_object (ARCHIVE — this API has no delete and OpenAI say archiving is not reversible, so offer pausing first). TWO RULES THIS CHANNEL DOES NOT SHARE WITH THE OTHERS: it is connected by PASTING an Advertiser API key (no OAuth, no manager account, one key = one ad account), and it has exactly ONE creative format — a text plus image card, title 50 characters, body 100. There is NO VIDEO on ChatGPT Ads, so never offer a video ad here. GOOGLE DRIVE — ONE connection covering Drive, Sheets and Docs (full CRUD over the files Hermoso created there, plus any file the user hands over with the Google file picker in the app): save_to_drive · list_drive_files / get_drive_file · update_drive_file (rename/move/trash) · delete_drive_file · create_drive_folder. GOOGLE SHEETS (part of the Google Drive connection — export data to a spreadsheet the app creates, or read one the user picked; drive.file, no verification): create_sheet · append_to_sheet · read_sheet. GOOGLE DOCS (part of the Google Drive connection — export copy/brief/report as a doc, or read one the user picked; drive.file, no verification): create_doc · append_to_doc. GOOGLE SLIDES (part of the Google Drive connection — turn a swipefile collection into a real presentation, one slide per saved ad with the creative, brand, copy, run dates and platform; drive.file, no verification, no new scope): export_swipefile_deck — it CREATES a deck each time and cannot append to one the user already has, and a creative whose ad-library link has expired is reported rather than silently dropped. ONEDRIVE (full CRUD over the user’s Microsoft OneDrive): convert_onedrive_file (Microsoft converts a file server-side to PDF or JPG — ~130 formats including PowerPoint and Word decks, PSD, Illustrator, Sketch, 3D, video, iPhone HEIC and raw camera files; JPG needs both width and height) · save_to_onedrive · list_onedrive_files / get_onedrive_file · update_onedrive_file (rename/move) · delete_onedrive_file · create_onedrive_folder. Use these standalone — Hermoso is a full posting/ads/file-storage control surface, not only an ad generator.',
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'E) PUBLISH & MANAGE YOUR CHANNELS — post, run ads, and organize files on the user’s OWN connected accounts (Settings ▸ Connectors), all driven over this MCP. Bring ANY file in with upload_file (desktop/external media, not just Hermoso renders). MANAGING THE CONNECTIONS THEMSELVES: list_connectors (what is linked, and what could be) · list_connector_accounts then set_connector_accounts (WHICH Facebook Pages / Instagram / Meta ad accounts / Google Ads customers / LinkedIn company Pages and ad accounts / Pinterest ad accounts / Microsoft Advertising accounts / Reddit ad accounts / Google Business listings / Google Analytics properties this brand may post to, spend from and read — one person often administers or has access to several belonging to different clients, only the chosen ones are usable anywhere, and an empty choice shares nothing) · disconnect_connector (revoke and drop a connection; confirm-gated because RECONNECTING NEEDS A BROWSER and no agent can do it) · leave_connector (on a connector several teammates can each contribute their OWN account to, remove just YOURS — teammates’ accounts keep working and nothing is revoked at the provider). LINKING a new account is the one thing that is not headless — it is an OAuth consent screen, so send the user to Workspace ▸ Connectors in the app. META: list_meta_pages · instagram_insights (ACCOUNT-level Instagram performance — views, reach, accounts engaged, interactions, saves, profile link taps — plus the audience DEMOGRAPHICS by age / city / country / gender) · list_instagram_media (the brand’s own recent Instagram posts, and where the media id every other Instagram tool needs comes from) · post_to_meta (Facebook / Instagram / Threads) · list_meta_posts (the Page’s / Instagram account’s OWN existing posts with their ids — THIS is where the postId every other Meta read needs comes from; without it an agent that did not itself just publish has no way to name a post) · list_meta_ads + meta_insights (read existing campaigns/ad sets/ads + spend/CTR/CPC, with breakdowns by age / gender / placement / country) · preview_meta_ad (Meta renders the REAL ad per placement — a link the user can look at, valid 24h) · list_meta_pixels + create_meta_pixel (the pixel a conversion-optimised campaign REQUIRES — Meta will not let a build optimise for conversions without one, and until these existed a caller had no way to discover the id they had to pass) · estimate_meta_reach (how many people a targeting spec reaches, BEFORE a budget is committed) · list_meta_audiences / create_meta_audience (website-pixel retargeting, Page + Instagram engagement audiences, and lookalikes — creating one spends nothing) · list_meta_conversations / read_meta_conversation / reply_to_meta_message (MESSENGER AND INSTAGRAM DMs — the brand’s direct-message threads and a reply to someone who wrote first. Meta only permits a reply within 24 HOURS of the person acting, and read_meta_conversation says whether that window is open BEFORE anything is drafted; Hermoso sends replies only, never a proactive message or a message tag) · subscribe_meta_webhooks / meta_webhook_status / unsubscribe_meta_webhooks / list_meta_webhook_events (REAL-TIME EVENTS — have Meta PUSH new comments, mentions, lead-form submissions and inbound DMs to Hermoso instead of polling for them. Every other inbox read asks an edge “anything new?”; this is the only way to be TOLD, and it is how a lead arrives the moment it is submitted rather than when somebody thinks to look. An empty feed is ambiguous — check meta_webhook_status first, because an unsubscribed Page is silent and looks exactly like a quiet one) · instagram_collaborators (who ACCEPTED a Collab invite on an Instagram post — publishing only SENDS the invite, so this is the only way to know whether the post is actually live on the other account too) · list_instagram_shopping_catalogs / search_instagram_shopping_products / manage_instagram_product_tags (INSTAGRAM SHOPPING — make a post SHOPPABLE. Check eligibility and the account’s taggable catalogs, find the product ids, then pass productTags to post_to_meta so tapping the picture opens the product’s price sheet inside Instagram. Tagging needs an APPROVED Instagram Shop, so check FIRST — otherwise it fails after the media is already uploaded — and note that a tag whose product is not “approved” is stored and shown to nobody. Meta publishes no way to REMOVE a tag) · list_meta_catalogs / list_meta_product_sets / list_meta_catalog_products (PRODUCT CATALOGS — the merchant’s own Meta catalogs, the product SETS inside each and the products themselves with Meta’s review status. A catalog is the input to Advantage+ catalog ads, the highest-performing ecommerce format on Meta: pass productCatalogId to create_meta_campaign and productSetId to create_meta_adset / create_meta_ad, and Meta builds every impression from the product’s own image, name and price — no render needed. An empty list is a fact about which business portfolio this login administers, NEVER about whether the merchant has a catalog) · create_meta_campaign / create_meta_ad / upload_meta_asset (build) · list_meta_lead_forms / create_meta_lead_form (INSTANT LEAD FORMS — the form a lead ad opens INSIDE Facebook/Instagram instead of sending the click to a website; pass the id as create_meta_ad(objective:\"OUTCOME_LEADS\", leadFormId:…) and read the submissions with read_meta_leads) · update_meta_object / delete_meta_object / set_meta_campaign_status (edit, delete, activate — every spend + delete is confirm-gated) · delete_meta_audience (remove a custom audience or lookalike — its blast radius is the PEOPLE in it and the lookalikes built from it, which Meta refuses to delete around) · manage_meta_post (edit or delete a published post). THREADS (a separate connection from Meta, on its own API): post_to_meta(target:"threads") publishes · list_threads_posts · threads_insights · list_threads_replies / reply_to_thread / hide_thread_reply · list_threads_mentions · search_threads_keyword · repost_thread (amplify a customer’s post or one of your own to the brand’s profile — the Threads retweet, and there is NO documented un-repost) · delete_thread (confirm-gated; Threads has no EDIT at all, so delete-and-repost is the only correction) · threads_publishing_limit (how much of the rolling-24h quota is left — 250 posts, 1,000 replies, 100 DELETIONS, 500 location searches; check it before a bulk clean-up, because a quota refusal otherwise reads as a broken connection). SCHEDULING (one content calendar across every channel): schedule_post (queue a post for a future time to one or MORE channels at once — Facebook / Instagram / Threads / TikTok / YouTube / LinkedIn / X / Pinterest / Bluesky / Telegram (ten; Google Business Profile is accepted but held back on Google API access) — with per-channel captions; Hermoso publishes it at that time, nothing has to stay open — it goes LIVE PUBLICLY by default, and only stages as draft/unlisted/private if the user asks, and an impossible channel+visibility pair, an over-length caption or media the channel cannot carry is REFUSED while you are still there rather than failing hours later) · list_scheduled (what is queued and what already fired, with PER-CHANNEL outcomes) · reschedule_post (move a queued post to a new time, or change its caption, media, channels or target Page/board — send only what changes) · cancel_scheduled (pull a queued post before it goes out). POST PERFORMANCE (the loop that closes research → publish → learn — Hermoso records the HOOK and SUBJECT of everything it publishes, because those exist only at the moment of publishing and can never be recovered from a post id afterwards): list_published_posts (everything this brand has published across every channel, with the hook it was written to and its measured engagement) · post_performance (which HOOKS and SUBJECTS are getting traction — engagement rates compared WITHIN a channel and NEVER summed across them, with a verdict suppressed below 5 measured posts and the reason stated) · collect_post_metrics (pull fresh numbers ~24h and ~7d after each publish; a metric a channel cannot report is recorded ABSENT with its reason and never as zero, and X is skipped unless asked because it bills per call) · backfill_posts (import a channel’s past posts so the analysis has history — dry-run and cost-quoted first, and an imported post never votes on a hook unless it matched a Hermoso creation). YOUTUBE (publish, measure AND manage): post_to_youtube (publish a finished video to the brand’s channel — defaults to UNLISTED, i.e. link-only and ad-ready; set public to put it on the channel, or private for eyes-only) · list_youtube_videos (the channel’s OWN uploads with their video ids — call this to resolve “my latest video” yourself instead of asking the user for a link; it is where the videoId every other YouTube tool needs comes from, and it sees unlisted/private uploads a public search cannot) · update_youtube_video (retitle/re-describe/re-tag, and FLIP AN UNLISTED UPLOAD PUBLIC — the step that finishes the default publish flow; confirm before going public) · delete_youtube_video (take one down for good — irreversible, so the unconfirmed call reports the video’s real title, privacy, views and comments first; use update_youtube_video(privacy:"private") when they only want it out of sight) · set_youtube_thumbnail (put a Hermoso thumbnail on an uploaded video — the biggest single lever on click-through, and YouTube otherwise picks a frame at random; needs a phone-verified channel) · update_youtube_channel (brand the CHANNEL ITSELF — banner art, description, keywords, country, the trailer non-subscribers see; everything else here brands the videos, this brands the page they sit on. It MERGES with the current settings, and it reports any field YouTube accepted but silently ignored, channel title above all) · set_youtube_watermark (the subscribe badge overlaid on EVERY video on the channel, including ones uploaded later — one square image brands the whole channel at once; the API publishes no way to read it back, so it reports accepted rather than confirmed) · list_youtube_video_stats (views, likes and comments for up to 50 videos IN ONE CALL, which is how to answer "how are my last twenty uploads doing" without one youtube_video_insights per video. It carries NO titles, because VideoStatsSnippet publishes only publishTime, so join on videoId with list_youtube_videos for names. YouTube calls this endpoint "intentionally not atomic", so a short answer is normal: the missing ids are named, and a missing id is never zero views) · youtube_video_insights (per-VIDEO views, watch time, average view PERCENTAGE/retention, likes, comments, shares, subscribers gained — the numbers that say whether a hook held; youtube_channel only gives channel-wide totals) · youtube_channel_report (the same numbers BROKEN DOWN — traffic source (search vs browse vs suggested vs shorts feed), the actual search terms, country/city, device, age+gender, subscribed vs not, and the audience-RETENTION curve showing exactly where viewers left) · list_youtube_comments + reply_to_youtube_comment (read viewer questions and objections in their own words, and answer as the channel) · moderate_youtube_comment (hide, reject, spam-report or delete an abusive comment — reject is reversible, delete is not) · list_youtube_playlists + manage_youtube_playlist + manage_youtube_playlist_items (organise the channel: create playlists, add/remove/re-order videos in them) · manage_youtube_playlist_image (a custom cover on a playlist — make_thumbnail renders the artwork, this is the call that puts it on. YouTube answers every failure here as an HTTP 500 whose real reason is buried inside it, and the tool unpacks that; if it comes back refused, check channel verification first) · manage_youtube_channel_section (the SHELVES ON THE CHANNEL HOMEPAGE — put a chosen playlist or a featured channel above YouTube’s own default layout, and re-order them. Every write is PUBLIC IMMEDIATELY, a delete has no undo, and YouTube’s own section list LAGS a write by a few seconds in both directions, so never treat a list taken straight afterwards as proof either way) · list_youtube_captions + manage_youtube_caption (real subtitle TRACKS — what YouTube indexes the video by and what a viewer toggles on, which is NOT the same as captions burned into the picture; downloading one is also the quickest way to get an existing video’s script back) · list_youtube_categories (which categoryId post_to_youtube will accept in a given country) · youtube_bulk_report (THE ONLY PLACE YOUTUBE PUBLISHES THUMBNAIL IMPRESSIONS AND THUMBNAIL CTR — a different, SCHEDULED API: the first call starts a job and returns nothing, then YouTube writes one file per day, the first within 48 hours, plus a 30-day backfill. It also carries per-card and per-end-screen metrics and an uncapped list of the search terms people arrived on) · list_youtube_report_jobs (whether that thumbnail history is already accumulating, and since when — check before promising a number) · delete_youtube_report_job (stop one; the job IS the history, so deleting it throws the accumulated files away) · youtube_channel (read title + subscriber/view/video counts for reporting). TIKTOK: post_to_tiktok (post a finished video — or a PHOTO POST, TikTok’s photo/slideshow format of 1 to 35 images where a single image is just a one-slide post —LIVE to the profile, or into TikTok drafts to review in the app) · tiktok_creator_info (the creator’s REAL privacy options — read them and let the user choose before any direct post) · tiktok_account (bio, verified status, follower/following/likes/video counts) · list_tiktok_videos (their own posts with views/likes/comments/shares — either the most recent, or specific videoIds read directly however old they are). ⚠️ TIKTOK HAS NO DELETE AND NO EDIT: its API publishes no way to remove a posted video or change its caption, privacy, cover or comment/duet/stitch settings — every one of those is fixed at publish time and there is no delete scope in TikTok’s scope catalogue at all. If the user wants a TikTok taken down or changed, say plainly that it has to be done in the TikTok app rather than hunting for a tool. TIKTOK ACCOUNT AUTHORIZATION (a SECOND, separate consent on the SAME TikTok app the TikTok Ads connection uses — holding one does NOT give you the other, so a brand fully connected for ads can still be unauthorized here, and that is a real third state rather than a broken session): tiktok_account_status (which state this brand is in, the TikTok business id, the scopes the grant carries and any MISSING from it — TikTok binds scopes at authorize time and never retroactively, so only a re-authorization picks up a new one — plus the exact URL to send the user to, because authorizing is the one step that needs a browser) · list_tiktok_comments + list_tiktok_comment_replies (the comments on the brand’s OWN posts, hidden ones included — TikTok’s answer to list_meta_comments and list_youtube_comments) · comment_on_tiktok_video · reply_to_tiktok_comment · moderate_tiktok_comment (LIKE / UNLIKE / HIDE / UNHIDE / DELETE — you can only DELETE a comment this account wrote, so HIDE is the tool for a stranger’s, and TikTok warns UNHIDE may not take effect when its own moderation is what hid it) · upload_tiktok_comment_image (a new comment will not take a raw image URL; a reply will) · set_tiktok_post_ad_authorization (THIS IS WHERE A SPARK ADS AUTHORIZATION CODE COMES FROM for the brand’s OWN post — previously a human had to copy one out of the TikTok app; hand the code to authorize_tiktok_ads_spark_post) · get_tiktok_post_ad_authorization · extend_tiktok_post_ad_authorization (the days are ADDED to what is left, not set as an absolute) · delete_tiktok_post_ad_authorization. BRAND MONITORING AND AUDIENCE, on that same account authorization (these need permissions added on 2026-08-20, so a brand that authorized before then holds a grant that predates them and has to authorize once more; tiktok_account_status names exactly which are missing, and the remedy is always to authorize the TikTok ACCOUNT again rather than to touch the advertiser connection, which is a separate grant and is unaffected): list_tiktok_mentions (public posts whose caption @-mentions the brand, TikTok’s answer to x_mentions and list_threads_mentions) · list_tiktok_mention_comments (comments whose text mentions it) · get_tiktok_mention (one mention in full, for the mentions webhook, and TikTok only keeps that data 48 hours) · tiktok_mention_top_terms (the top 20 keywords and top 20 hashtags inside those mentions) · list_tiktok_brand_hashtags + manage_tiktok_brand_hashtags + list_tiktok_brand_hashtag_posts (the hashtags TikTok counts as this brand’s, up to 50, and the posts carrying them; a new one is not counted for 24 hours and cannot be removed for 7 days) · tiktok_account_insights (follower demographics by age, gender, country and city plus the daily performance series, needing a BUSINESS account with 100+ followers, and capped at 60 days rather than the 90 the mention tools cover) · tiktok_category_benchmark (the same numbers averaged across an industry, so ‘are we ahead of our category’ is answerable). ALL OF THIS IS ORGANIC LISTENING ON THE BRAND’S OWN ACCOUNT, not ad research: for competitors’ ads use the ad-library research tools instead. TIKTOK ADS (a SEPARATE connection from the TikTok posting connector above — Settings ▸ Connectors ▸ TikTok Ads; a brand that posts to TikTok every day may still have no ad account here, so never read one as the other): list_tiktok_ads_accounts (the ADVERTISER accounts this brand can act on — every other TikTok Ads tool needs an advertiserId and this is where it comes from) · list_tiktok_ads_pixels + create_tiktok_ads_pixel + list_tiktok_ads_custom_conversions + tiktok_ads_pixel_stats (CONVERSION TRACKING — a conversion-optimised ad group dies at creation with "Please select a pixel" without one, so discover the pixel and its events BEFORE building the tree; note TikTok publishes no way to DELETE a pixel, so one you create is permanent) · list_tiktok_ads_campaigns (the whole tree — campaigns, ad groups and ads with their statuses) · tiktok_ads_report (impressions, clicks, spend, CTR, CPC, conversions and video views at any level) · list_tiktok_ads_identities (the TikTok accounts an ad may post AS — MANDATORY, with NO default: call it and let the USER pick, because the ad runs publicly under whichever account is named) · search_tiktok_ads_targeting (resolve location / interest / hashtag / language ids — an ad group cannot be created without location ids, and a guessed id targets the wrong people) · list_tiktok_ads_identity_posts (the ORGANIC posts an identity has already published — where a Spark Ad’s post id comes from) · list_tiktok_ads_spark_posts (the posts authorised for Spark Ads, i.e. promoting an organic post instead of uploading a new video) · authorize_tiktok_ads_spark_post + unbind_tiktok_ads_spark_post (add a creator’s post to that authorised set with the code they generated in the TikTok app, or release it again) · upload_tiktok_ads_creative (THE STEP THAT TURNS A RENDER INTO AN AD — put a finished Hermoso video on the ad account and it hands back the videoId AND the coverImageId create_tiktok_ads_ad needs; there is no other source for either) · create_tiktok_ads_campaign → create_tiktok_ads_ad_group → create_tiktok_ads_ad (the tree) · set_tiktok_ads_budget · set_tiktok_ads_status (the ONLY switch that arms real money, confirm-gated) · delete_tiktok_ads_object (removal on TikTok is a STATUS, not a verb — the same route as set_tiktok_ads_status) · list_tiktok_ads_lead_forms + list_tiktok_ads_lead_fields + download_tiktok_ads_leads + manage_tiktok_ads_test_lead (LEAD ADS — an Instant Form is built in TikTok Ads Manager and NO API creates one, so list them to find the id a LEAD_GENERATION ad group needs. The lead REGION is required with no default: it selects which of three separate lead stores you read, and leaving it out is a THIRD value rather than “all”, so an advertiser who omits it downloads an empty file and wrongly concludes there are no leads) · list_tiktok_ads_audiences + create_tiktok_ads_audience + create_tiktok_ads_lookalike_audience + apply_tiktok_ads_audience + update_tiktok_ads_audience + delete_tiktok_ads_audience + tiktok_ads_audience_overlap (CUSTOM AUDIENCES and lookalikes — TikTok targeting is otherwise interests-and-geo only. A freshly created audience reports itself invalid for up to 48 hours BY DESIGN, so that is not a failure to retry) · list_tiktok_ads_business_centers + list_tiktok_ads_catalogs + create_tiktok_ads_catalog + list_tiktok_ads_catalog_products + list_tiktok_ads_catalog_sets + manage_tiktok_ads_catalog_feed + tiktok_ads_catalog_diagnostics (DPA / PRODUCT CATALOGS, the Shopify lane — a catalog is keyed on a BUSINESS CENTER id, NOT an advertiser id, so list the Business Centers first or every call refuses) · list_tiktok_ads_apps + list_tiktok_ads_app_events (the registered apps an APP_INSTALL campaign needs — nothing else can produce an app id) · tiktok_ads_rf_inventory_estimate + create_tiktok_ads_rf_ad_group (REACH & FREQUENCY — a RESERVATION, so it is confirm-gated like a status change rather than born paused, and it needs a per-ad-account allowlist plus a signed branding contract that no endpoint reports. Always price it with the estimate first: TikTok silently books its own maximum rather than refusing an out-of-range value) · send_tiktok_ads_events (SERVER-SIDE conversion events — there is a vendor-sanctioned test code for exercising it without entering the advertiser’s real reporting), and its offline/crm sources take the event-set ids the two tools below mint) · list_tiktok_ads_offline_event_sets + manage_tiktok_ads_offline_event_set + send_tiktok_ads_offline_events (REAL-WORLD CONVERSIONS — an in-store purchase, a phone booking, a signed contract, reported so TikTok can attribute them to the ads that caused them. The timestamp is an ISO-8601 STRING here and a Unix NUMBER on send_tiktok_ads_events; a wrong-shaped one is accepted by TikTok and attributed to nothing. There is NO test code on this pair, so everything sent is a real permanent conversion — rehearse through send_tiktok_ads_events with eventSource “offline” and a testEventCode instead. Reporting also needs the connected user to be an ADMIN or OPERATOR of the advertiser, which managing the event SETS does not) · list_tiktok_ads_crm_event_sets + create_tiktok_ads_crm_event_set (LEAD-LIFECYCLE events — sending “this lead qualified / closed” back is what makes a LEAD_GENERATION campaign optimise toward leads that convert rather than form fills. TikTok publishes create and list and nothing else, so one of these is PERMANENT) · list_tiktok_tto_accounts + list_tiktok_creator_labels + discover_tiktok_creators + tiktok_creator_leaderboard + check_tiktok_creator_status + list_tiktok_tto_brand_profiles + create_tiktok_tto_brand_profile + list_tiktok_tto_campaigns + create_tiktok_tto_campaign + update_tiktok_tto_campaign + link_tiktok_tto_video + list_tiktok_tto_link_requests + tiktok_tto_campaign_report + request_tiktok_tto_spark_authorization + get_tiktok_tto_spark_authorization + manage_tiktok_tto_anchor (TIKTOK ONE / CREATOR MARKETPLACE: INFLUENCER MARKETING, and the only place in Hermoso that does it: find creators by audience size, engagement, price and who their followers actually are, check whether they have joined TikTok One, invite them to a campaign with an invite link, ask them to tag a video to it, and read every metric SPLIT ORGANIC VERSUS PAID. Its account id is a THIRD id space; not an advertiser id and not a Business Center id; so start at list_tiktok_tto_accounts. It rides this same connection with nothing extra to apply for. IT ALSO CLOSES THE SPARK ADS LOOP: request_tiktok_tto_spark_authorization asks a creator directly and get_tiktok_tto_spark_authorization returns the code authorize_tiktok_ads_spark_post takes, which is otherwise obtainable only by the creator pasting one out of the TikTok app. Two things put a notification in a real person’s inbox; a campaign invitation and a video-linking request; and a repeated linking request is a REMINDER that TikTok caps at two, so read list_tiktok_tto_link_requests before re-sending anything) · list_tiktok_ads_stores + list_tiktok_ads_store_products (TIKTOK SHOPS: what a Shopping Ads or GMV Max campaign sells from; the store list is keyed on an ad account and the product list on a BUSINESS CENTER, which each store row names) · tiktok_ads_verification_status + list_tiktok_ads_verification_documents + submit_tiktok_ads_verification (BUSINESS VERIFICATION: an unverified account hits limits that get diagnosed as something else, so it is worth reading during onboarding. Hermoso never handles a verification DOCUMENT: submitting sends account details plus the ids of images the user uploaded in TikTok Ads Manager, and the legal name and document number can never be changed afterwards, so it is confirm-gated) · list_tiktok_ads_payment_portfolios + list_tiktok_ads_payment_portfolio_links (HOW THE AD ACCOUNTS ARE FUNDED: read-only, because "why did delivery stop" is often a funding answer, and because deciding where a customer’s money sits is not ours to do) · create_tiktok_ads_rule + list_tiktok_ads_rules + update_tiktok_ads_rule + bind_tiktok_ads_rule + set_tiktok_ads_rule_status + tiktok_ads_rule_results (AUTOMATED RULES — standing instructions TikTok runs on the account unattended. THE SECOND SPEND SWITCH ON THIS PLATFORM and gated in TWO CLASSES: a rule that can only pause, decrease or email needs confirm:true, while one that can TURN_ON an object or RAISE a budget or bid needs confirm:true AND confirmScope echoing the token list_tiktok_ads_rules prints, computed from the rule as TikTok STORES it. Every rule is created TURNED OFF and read back to prove it, because TikTok publishes no way to create one in the off position. TikTok emails rule notifications to the DEVELOPER address on the app rather than to the advertiser, so tiktok_ads_rule_results is the only place a customer sees what a rule did — and TikTok itself says this endpoint is for direct advertisers and may refuse a platform-managed account entirely). · list_tiktok_ads_comments + tiktok_ads_comment_thread + moderate_tiktok_ads_comment + reply_to_tiktok_ads_comment + delete_tiktok_ads_comment (COMMENT MODERATION on your own TikTok ads — the platform where the comment section IS the ad, and until now the one platform Hermoso could not moderate. HIDE is the moderation verb and works on anyone’s comment and is reversible; DELETE only ever removes a comment your OWN identity posted, which TikTok reports per comment as canDelete. Comments are scoped to an AD GROUP and to nothing else, and the time window may span at most 30 DAYS, so an empty answer means “none in these 30 days” rather than “none ever”) · list_tiktok_ads_blocked_words + manage_tiktok_ads_blocked_words (a standing 500-word filter that auto-hides any comment containing one of these across EVERY ad on the account — nothing else in Hermoso does this, and removing a word republishes every comment it had hidden) · tiktok_ads_diagnosis (TikTok’s own issues-and-suggestions verdict on your ad groups — creative, bid/budget with its full estimated-delivery tables, and a pixel that has gone quiet. It covers ACTIVE ad groups only and omits any it has nothing to say about, so an empty answer is not a clean bill of health) · get_tiktok_ads_brand_safety + set_tiktok_ads_brand_safety (what content the ads may appear next to. Two things to say out loud: TikTok applies this to Smart+ campaigns and explicitly NOT to the regular campaigns create_tiktok_ads_campaign builds, and coverAllObjectives is a ONE-WAY DOOR TikTok cannot set back). TWO THINGS HERE ARE UNLIKE EVERY OTHER AD PLATFORM: TikTok creates objects ENABLED by default, so Hermoso forces every campaign, ad group and ad PAUSED with no override and nothing serves until set_tiktok_ads_status(confirm:true); and TikTok’s QPS is 1, so every call is serialized and a tree build or a bulk read is SLOW BY DESIGN — a throttle is not a broken connection. SNAPCHAT ADS (the tenth ad platform — Settings ▸ Connectors ▸ Snapchat Ads; a SEPARATE connection from Snapchat posting): list_snapchat_ads_accounts (the organizations and AD ACCOUNTS this brand can act on — every other Snapchat tool needs an adAccountId and this is where it comes from) · list_snapchat_ads_campaigns (the whole tree — campaigns, ad squads and ads) · snapchat_ads_report (impressions, spend, swipes and video quartiles at any level) · search_snapchat_ads_targeting (resolve country / region / interest / language ids — an ad squad cannot be created without at least one country) · upload_snapchat_ads_creative (put a finished render on the ad account as MEDIA and then as the CREATIVE an ad points at — Snapchat has no upload-from-URL, so Hermoso streams the bytes) · create_snapchat_ads_campaign → create_snapchat_ads_ad_squad → create_snapchat_ads_ad (the tree, every tier born PAUSED) · set_snapchat_ads_budget · set_snapchat_ads_status (the ONLY switch that arms real money, confirm-gated) · delete_snapchat_ads_object (a REAL delete verb here, unlike TikTok — irreversible, so offer PAUSED first). THREE THINGS TO SAY OUT LOUD ON THIS PLATFORM: money is MICRO-CURRENCY (1,000,000 = one unit), so quote plain amounts and let Hermoso convert, and never pass both units — under-converting fails loudly while double-converting asks for a budget a million times too large; the creative HEADLINE is capped at 34 characters and brandName at 32, far shorter than Meta or Google, and over-long copy is refused rather than truncated; and a Snapchat ad points at a CREATIVE, never at a media id. SNAPCHAT POSTING (Stories / Spotlights on a Public Profile) IS BUILT BUT NOT YET REACHABLE — Snap’s Public Profile API is allowlist-only and Hermoso has not been allowlisted, so the connector is deliberately not offered; say that plainly rather than looking for a tool. LINKEDIN: post_to_linkedin (publish a finished post to the connected LinkedIn PROFILE) · list_linkedin_pages (the company Pages this connection administers — call this first and let the USER pick, never guess a Page) · post_to_linkedin_page (publish as a company PAGE rather than a person — this is the one most brands actually want) · manage_linkedin_post (edit the copy of a published post, or delete it) · linkedin_page_analytics (ORGANIC Page performance — followers, follower gains, Page views, and post impressions/clicks/engagement, for the Page total or per post; this is the free organic read, NOT linkedin_ads_report). LINKEDIN ADS (full three-tier management): list_linkedin_ads_campaigns (ad accounts, then a chosen account’s campaign groups, campaigns and — with campaignId — the CREATIVES under them) · linkedin_ads_report (impressions, clicks, cost, conversions, leads) · search_linkedin_ads_targeting (resolve locations / titles / industries / seniorities / company sizes to the URNs LinkedIn demands — never invent one) · linkedin_audience_count (HOW MANY members that targeting actually reaches, before a budget is committed — and a returned 0 means fewer than 300 people, LinkedIn’s privacy floor and also its campaign minimum, never an empty audience) · linkedin_bid_pricing (LinkedIn’s own suggested bid and daily-budget range for that audience — quote it instead of guessing what LinkedIn costs) · create_linkedin_ads_campaign_group → create_linkedin_ads_campaign → create_linkedin_ads_creative (the tree, every tier born DRAFT) · set_linkedin_ads_budget / set_linkedin_ads_status / delete_linkedin_ads_object (budgets, activate/pause at any tier, delete — every spend change confirm-gated). LinkedIn is a THREE-tier platform and the third tier is the one people forget: a campaign with no creative shows nothing, and all three tiers must be ACTIVE before a single impression is served. REDDIT (post, then actually live with it — the thread is where the value is): post_to_reddit (submit a text, link or native image post to ONE subreddit — Reddit bans near-identical posts across communities, so write for one subreddit and never fan out) · list_reddit_posts (the account’s OWN submissions with their ids — THIS is where the postId every other Reddit tool needs comes from) · reddit_post_stats (score, comments, upvote ratio on a post you made) · list_reddit_comments + reply_to_reddit_comment (read the questions and objections in the community’s own words and answer them as the brand — Reddit judges a brand on how it behaves in comments far more than on what it posts) · edit_reddit_post (rewrite a TEXT post’s body; a link post cannot be edited at all and a TITLE can never be changed by any API, so say that rather than implying otherwise) · delete_reddit_post (take one down — confirm-gated, and note deleting the post does NOT delete the comments under it). REDDIT ADS: list_reddit_ads_campaigns / reddit_ads_report (read the account tree + performance) · list_reddit_ads_profiles + list_reddit_ads_posts / create_reddit_ads_post / update_reddit_ads_post (the CREATIVE — a Reddit ad promotes a post) · create_reddit_ads_campaign / update_reddit_ads_campaign · create_reddit_ads_ad_group / update_reddit_ads_ad_group · create_reddit_ads_ad / update_reddit_ads_ad · set_reddit_ads_status (the ONLY switch that arms real spend, confirm-gated) · delete_reddit_ads_object (remove a campaign, ad group or ad — Reddit has no delete verb, removal is a status, and it refuses to delete anything touched in the last 3 hours) · delete_reddit_ads_saved_audience · search_reddit_ads_targeting / reddit_ads_forecast / reddit_ads_bid_suggestion (free planning) · list_reddit_ads_pixels + send_reddit_ads_conversions (conversion tracking — Reddit now requires a pixel on every ad group) · list_reddit_ads_audiences / create_reddit_ads_audience / update_reddit_ads_audience_users / delete_reddit_ads_audience (retargeting lists) · list_reddit_ads_saved_audiences / create_reddit_ads_saved_audience / update_reddit_ads_saved_audience · list_reddit_ads_lead_forms / create_reddit_ads_lead_form · reddit_ads_history (who changed what, when). TELEGRAM: post_to_telegram (publish to a channel, group or chat as the brand’s own bot — text up to 4096 characters, but only 1024 once any photo or video is attached; one image, one video, or an album of 2–10 in which photos and videos may be mixed. chatId IS ALWAYS REQUIRED and is never guessed: the Bot API publishes NO method that lists the chats a bot belongs to, so pass the public channel’s @username or the numeric id) · list_telegram_chats (chats that MESSAGED the bot in the last 24 hours — a shortcut for finding an id, NOT a roster, and a chat missing from it can still be posted to) · list_telegram_dms (what those chats actually SAID, newest per chat — free, and a rolling 24-hour window rather than an inbox: the Bot API has no history endpoint at all) · delete_telegram_message (confirm-gated; Telegram refuses once a message is more than 48 hours old). BLUESKY: post_to_bluesky (publish as the connected account — text up to 300 characters AND, separately, 3000 UTF-8 bytes, so an emoji-heavy post can be under 300 characters and still be refused; either up to 4 images OR one MP4 video, never both, because a Bluesky post record carries exactly one embed; links are made clickable automatically) · delete_bluesky_post (PERMANENTLY remove one of the account’s own posts — no trash and no undelete. Call it WITHOUT confirm first: it deletes nothing and reports the post’s real text and live like/repost/reply/quote counts, and once the post has any engagement it also wants confirmText echoing its text. Takes the AT-URI or just the record key from the bsky.app link) · list_bluesky_convos / read_bluesky_dm / send_bluesky_dm / mark_bluesky_convo_read (the account’s DIRECT MESSAGES — free, 1000 characters each, text only, and they need a PRIVILEGED app password: an ordinary one posts fine and cannot chat). Replies, mentions AND direct messages all arrive in list_inbox and are answered with reply_to_inbox_item. X / TWITTER: post_to_x (publish a post — text, an image or a video render WITH alt text, a POLL, a reply, or a whole thread, and optionally restrict who may reply; X is the ONE channel that bills per API request, a post carrying a LINK costs roughly 13× one without, and each brand has a rolling 24-hour ceiling on X spend that refuses a request whole rather than publishing half of it) · delete_x_post (remove one) · x_post_metrics (the PUBLIC counts — impressions, likes, reposts, replies, quotes, bookmarks) · x_post_insights (the ADVERTISER numbers for your own posts — link clicks, profile visits, video views and completion quartiles, up to 25 posts at once; this is what says whether a creative worked, and x_post_metrics cannot tell you, but it only sees the LAST 28 HOURS) · x_post_insights_historical (the same advertiser numbers over ANY date range — the one to use for anything older than yesterday) · x_mentions (who is talking to the brand, in their own words — the read half of the reply loop, and a source of real customer language for ad copy) · list_x_dms (the brand’s X DIRECT MESSAGES, grouped into conversations, saying which are waiting on a reply — billed per message returned, and X keeps only 30 days) · send_x_dm (reply privately to one named person; never a broadcast). X IS THE ONE CONNECTOR THAT COSTS CREDITS PER CALL — X charges us per API request, so posting, deleting, reading metrics, reading insights and pulling mentions each bill the user, a post CONTAINING A LINK costs 13× one without, and insights and mentions are billed PER POST RETURNED. Say so before posting a thread or pulling a big page of mentions, and prefer one post over five when the content allows. X ADS (the PAID half — a SEPARATE connection from the organic tools above: its own product on its own host with OAuth 1.0a signing, and X grants API access PER AD ACCOUNT rather than per app, so the customer adds Hermoso’s X user at business.x.com → Account access before anything here resolves): list_x_ads_accounts (the ad accounts this brand can act on, WITH the permission level held on each — read it before attempting a write) · list_x_ads_funding_instruments (a campaign cannot be created without one) · list_x_ads_campaigns / list_x_ads_line_items / list_x_ads_promoted_tweets / list_x_ads_targeting (the whole tree as it stands) · x_ads_report (impressions, clicks, spend and engagements at any level) · x_ads_geo_search / x_ads_targeting_search (resolve places and targeting values to the ids X demands — never invent one) · create_x_ads_campaign → create_x_ads_line_item → create_x_ads_promoted_tweet (the tree, every tier born PAUSED with no override; A CAMPAIGN ALONE CANNOT SERVE ON X — it needs a line item and a promoted post underneath it, and the read-back says so rather than letting you call it a finished ad) · add_x_ads_targeting · update_x_ads_campaign / update_x_ads_line_item (throttle or raise spend on a running campaign without rebuilding it) · set_x_ads_status (the ONLY switch that arms real money, confirm-gated) · delete_x_ads_object. PINTEREST — POSTING AND ADS ARE TWO SEPARATE CONNECTIONS on the same Pinterest login (Pinterest keeps ads access behind different permissions), so a brand can hold either without the other and connecting one does not connect the other; if an ads call says Pinterest Ads is not connected, that is the card to send them to, NOT the Pinterest posting one. ADS: pinterest_ads_async_report (the DEEP paid report — 914 days back where the quick one stops at 90, and three times the metric columns; generated asynchronously, so pass the returned token back rather than re-submitting) · pinterest_targeting_analytics (WHICH audience segment delivered — by keyword, interest, age, gender, location, placement) · pinterest_audience_insights (WHO the audience is: interest affinities plus demographics, the input to a creative brief rather than a performance report) · pinterest_analytics (ORGANIC performance — impressions, saves, Pin clicks, outbound clicks, for the account, the TOP PINS, the top video Pins, or one Pin; Pinterest keeps 90 days and publishes no board-level analytics at all) · create_pinterest_board (make a board — a NEW Pinterest account has none and a Pin needs one) · list_pinterest_boards (the user must pick a board — never choose one for them) · post_to_pinterest (create an image or video Pin on a chosen board, with a title, description and destination link) · list_pinterest_pins (the Pins on a board with their ids — where the pinId every Pin tool needs comes from, and it flags any Pin an ad is promoting) · update_pinterest_pin (retitle, re-describe, fix a dead link, move it — Pinterest keeps this endpoint in a limited BETA, so it may be refused outright and save_pinterest_pin is the generally-available way onto another board; a Pin’s picture can never be swapped by anyone) · save_pinterest_pin (copy a Pin onto another board) · delete_pinterest_pin (confirm-gated, and it says whether an ad is promoting the Pin first) · update_pinterest_board (rename, re-describe, or hide it — SECRET hides every Pin on the board, reversibly) · delete_pinterest_board (the heaviest one here: the board AND every Pin on it, confirm-gated with the Pin count echoed back — offer hiding it instead). GOOGLE ADS (full management): list_google_ads_campaigns (list accounts, then a customer’s campaigns + spend/CTR/CPC/conversions) · google_ads_report (any GAQL breakdown — ad groups, keywords, search terms, geo) · create_google_ads_campaign (paused) · set_google_ads_budget / set_google_ads_status (change budget, enable/pause — every spend change confirm-gated) · delete_google_ads_object (remove a campaign, ad group, ad, KEYWORD, asset LINK or conversion action — Google has no delete verb, `remove` is the terminal state and it cannot be undone; call it unconfirmed first to see the spend and the tree that go with it) · upload_google_ads_asset (add an image render or a YouTube video to the ad account’s asset library) · create_google_ads_performance_max_campaign (Google’s cross-surface campaign type, RETAIL INCLUDED — pass merchantCenterId to make it a Shopping-feed Performance Max advertising the WHOLE Merchant Center feed under one root listing group, and feedLabel to narrow it to a single feed; only PARTITIONING that feed by brand/category/custom label is refused by name) · add_google_ads_assets (sitelinks, callouts and structured snippets, CREATED AND ATTACHED — an asset that is not attached shows nothing) · list_google_ads_conversion_actions + create_google_ads_conversion_action (what Google counts as a result — MAXIMIZE_CONVERSIONS, TARGET_CPA, TARGET_ROAS and every Performance Max campaign are undeliverable without one, and Hermoso refuses to build them on an account that has none) · google_ads_keyword_ideas (Keyword Planner — real monthly search volume, competition and top-of-page bids; use it before choosing keywords) · google_ads_change_history (WHAT CHANGED ON THE ACCOUNT AND WHEN — the answer to “performance fell off a cliff on Tuesday, what happened?”. Its default source is field-level and reaches 30 days; the other source reaches 90 and is the ONLY one that sees Google Ads Editor and criterion edits, so check both before telling anyone nothing changed). GOOGLE MERCHANT CENTER (the product feed behind every Shopping ad and every free listing, on the SAME connection as Google Ads): register_merchant_developer (the ONE-TIME link between Hermoso’s Google Cloud project and the merchant’s account. Google refuses every other Merchant call until it is done, so run this first when calls are being refused) · list_merchant_accounts (which Merchant Centers this login can reach, and where the merchantCenterId every other tool needs comes from) · list_merchant_products (the feed itself, with each product’s disapprovals) · list_merchant_issues (account-level problems, the answer to "why is nothing showing at all") · merchant_issue_help + trigger_merchant_issue_action (Google’s OWN remediation steps for a problem, and the button that fires one. Several of those actions are one-shot in Google’s own words, so firing one is confirm-gated) · list_merchant_data_sources + create_merchant_data_source + delete_merchant_data_source (feeds. A product write only lands in an API-input feed, and most accounts have none until one is made, so check before writing) · upsert_merchant_product + update_merchant_product + delete_merchant_product (write the feed) · list_merchant_inventory + set_merchant_inventory (the per-STORE and per-REGION price, stock level and availability override on one product, which is what stops a Shopping ad advertising something the nearest store has sold out of. The write MERGES, because Google’s insert replaces the whole entry, and Google takes up to 30 minutes to reflect it on the product) · list_merchant_promotions + create_merchant_promotion (sale and discount badges on a listing. Google validates them asynchronously, so created is never the same as approved) · manage_merchant_notifications (Google POSTs to a URL THE MERCHANT RUNS the moment a product is disapproved, instead of someone having to poll) · merchant_account_status (WHY THE ACCOUNT IS OR IS NOT SERVING — the first thing to run when Shopping ads or free listings show nothing, and the one read that does not believe the program state: an account can report both programs ENABLED and serve in ZERO countries, because a region counts as active only where every requirement is met. It names Google’s own unmet requirements, then the settings that explain them: homepage claimed or not, business address, phone and support contact, active shipping services, return policies, terms accepted) · manage_merchant_conversion_source (WHERE MERCHANT CENTER GETS ITS CONVERSION DATA FROM, which is what free-listing and Shopping performance reporting is built on — a merchant with no conversion source sees clicks and no outcomes. Either a Google tag destination, whose MC-… id comes back only on the create and is the id the Google tag has to send conversions to, or a link to a GA4 property, which is IMMUTABLE and needs the connected Google account to be an admin there. A delete is an ARCHIVE and undelete restores it until the expiry Google reports) · merchant_quota (whether the account is simply out of daily API quota or out of product slots, which looks identical to a broken integration and is not. Google resets it at MIDDAY UTC) · merchant_report (the reports Google computes for free, including competitive visibility, best sellers and price competitiveness). MICROSOFT MERCHANT CENTER (the same job on Microsoft’s side, on the Microsoft Advertising connection): list_microsoft_merchant_stores · list_microsoft_merchant_products · upsert_microsoft_merchant_product · delete_microsoft_merchant_product · list_microsoft_merchant_issues · list_microsoft_merchant_catalogs + manage_microsoft_merchant_catalog. GOOGLE ANALYTICS (GA4 — the brand’s OWN site data, and a SEPARATE connection from Google Ads: a brand that spends on Ads every day may have no Analytics access at all, so never read one as the other): list_analytics_properties (call this FIRST — every other Analytics tool needs a NUMERIC property id, and what users actually know is the “G-XXXXXXX” Measurement ID from their tracking snippet, which no endpoint accepts; resolve it from this list rather than sending them hunting. It lists the properties SHARED WITH THIS BRAND, not everything the Google account can see — Analytics access is handed out freely and one login often has Viewer on many clients’ properties, so the user ticks which belong to this brand and any other one is refused by name; an empty list means nothing is ticked yet, which set_connector_accounts or Settings ▸ Connectors ▸ Google Analytics ▸ Manage accounts fixes) · analytics_report (what happened — sessions, users, revenue, conversions and engagement broken down by channel, source/medium, campaign, landing page, country, device or date, i.e. the read that says whether the traffic an ad bought actually did anything) · analytics_realtime (who is on the site right now, ~30 minutes — a DIFFERENT metric set that rejects `sessions` outright, never a shortcut for analytics_report) · list_analytics_definitions (what the property already measures: its key events and its own custom dimensions, and the check to run before creating either) · create_analytics_key_event (mark an event GA4 already collects as a KEY EVENT — the 2024 rename of a conversion, and what makes it importable into Google Ads; marking an event the site never fires creates one that can never fire) · create_analytics_custom_dimension (register an event parameter the site already sends so reports can break down by it — say out loud first that a GA4 custom dimension CANNOT be deleted, only archived, and a property is capped at 50 event-scoped ones, so a typo permanently burns a slot) · list_analytics_data_streams (the streams on a property and the measurement ID (G-...) each one carries, which is what a gtag or GTM install needs and what nobody can find in the GA4 UI when asked) · get_analytics_stream_setup (the finished gtag <script> block to paste into the site — the last mile list_analytics_data_streams stops short of — plus whether enhanced measurement is really collecting scrolls, outbound clicks, site search, video, downloads and form interactions, and whether redaction is stripping campaign parameters out of recorded URLs. Web streams only. Read the master switch before believing a toggle: with enhanced measurement off for the stream, every toggle is inert whatever it says) · list_analytics_metadata (every dimension and metric this property can be asked for, including its own custom ones, which is what stops analytics_report guessing a field name) · check_analytics_compatibility (whether a dimension and metric can appear in the same report before spending a call finding out they cannot) · create_analytics_custom_metric + archive_analytics_custom_metric · archive_analytics_custom_dimension · delete_analytics_key_event (all one-way in the same sense as their create twins: archiving is not deleting and there is no un-archive) · list_analytics_google_ads_links + link_google_ads_to_analytics + unlink_google_ads_from_analytics (the join that makes a GA4 audience usable in Google Ads and a GA4 key event importable as a conversion — without it a perfectly good audience simply never appears in the ads account, with no error anywhere) · list_analytics_audiences + create_analytics_audience + archive_analytics_audience (GA4 remarketing audiences, the input to Google Ads remarketing. Archiving is one-way) · manage_analytics_measurement_protocol_secret (mint the API secret that lets the customer’s OWN SERVER send events straight into GA4, the Google twin of the conversions APIs already here for Reddit, Snapchat and OpenAI Ads. Say out loud that there is NO rotation anywhere in the API, so replacing a secret means create the new one, move every sender across, then delete the old one) · manage_analytics_channel_group (HOW GA4 BUCKETS TRAFFIC — the answer to “why is my campaign showing as Unassigned”, and the one number an ad studio is judged on. Read the Default channel group’s rules before diagnosing anything, then author your own group whose channels catch the campaigns Hermoso publishes. The rule fields are the eachScope… names, NOT the sessionSource / medium dimensions reports use, and GA4 stops at the first rule that matches so order decides everything) · manage_analytics_calculated_metric (the derived number a marketer actually reports — cost per purchase, revenue per session — built from metrics GA4 already collects and then available to analytics_report under its own permanent API name. The id is permanent, and a formula naming a metric the property does not collect is created happily and flagged invalid, so read that flag back). MICROSOFT ADVERTISING / BING ADS (full management, mirroring Google): list_microsoft_ads_campaigns (list the shared ad accounts, then a chosen account’s campaigns + budgets) · microsoft_ads_geo_search (resolve country / region / city names to the Microsoft location ids a campaign needs — call it when an ask is ambiguous and let the USER pick) · microsoft_ads_report (impressions, clicks, CTR, average CPC, spend, conversions — generated asynchronously, so it may come back pending and must be called again) · create_microsoft_ads_campaign (campaign → ad group → responsive search ad → keywords, always Paused; with no locations[] it is created serving WORLDWIDE, Microsoft’s own default, and the read-back warns loudly — relay that before anyone activates it) · create_microsoft_ads_ad_group / create_microsoft_ads_ad / add_microsoft_ads_keywords (fill in an existing account) · set_microsoft_ads_budget / set_microsoft_ads_status (change budget, activate/pause — every spend change confirm-gated; Microsoft statuses are Active/Paused, never Deleted) · delete_microsoft_ads_object (a REAL delete — campaign, ad group, ad or keyword — permanent, with no undelete; call it unconfirmed first to see what goes with it) · microsoft_ads_keyword_ideas (Microsoft’s Keyword Planner — real search volume, competition and suggested bids, with NO planning-tier gate, unlike Google’s) · microsoft_ads_traffic_estimates (what those keywords would deliver at a named bid — a range, never one number) · microsoft_ads_budget_opportunities (where Microsoft says a budget is capping delivery, and what raising it is forecast to buy) · microsoft_ads_auction_insights (who ELSE is bidding on the same auctions — rival domains with their impression share, overlap and outranking share; shares of YOUR auctions, never a measure of a competitor’s whole account) · microsoft_ads_bulk_download (export the account as ONE bulk file — the only way to read ~185 Microsoft record types Hermoso cannot otherwise touch: sitelinks, callouts, structured snippets, labels, shared negative keyword lists, bid strategies, audiences, experiments, seasonality adjustments, conversion goals, asset groups, feeds) · microsoft_ads_bulk_upload (apply an edited bulk file — hundreds of objects in one request. IT IS GATED HARDER THAN ANYTHING ELSE ON THIS CONNECTOR, because a bulk file carries a Status column and can turn campaigns ON without ever touching set_microsoft_ads_status: confirm:true alone is refused, and you must first call it unconfirmed to get the row-by-row list of what it would ACTIVATE and DELETE, show that to the user, then echo both counts back as confirmActivations/confirmDeletions — or pass pauseInstead:true to land the file with every activation written as Paused) · list_microsoft_ads_conversion_goals (what the account counts as a conversion, and which goals are OFFLINE ones) · send_microsoft_ads_offline_conversions (close the loop: phone sales, in-store purchases and late-closing leads fed back so smart bidding stops optimising against website conversions alone — pass PLAIN emails and E.164 phones, hashing happens server-side to Microsoft’s own published spec) · list_microsoft_ads_audiences (the account’s Customer Match lists with their current sizes; a fresh list reads 0 for up to 48 hours and Microsoft will not use one under 300 people, so never call that a failed upload) · create_microsoft_ads_customer_list then apply_microsoft_ads_customer_list (build a Customer Match audience from PLAIN email addresses, normalized and SHA-256 hashed server-side to Microsoft’s own published spec so no plaintext ever leaves us; the user must be shown Microsoft’s Customer Match terms and agree first) · microsoft_ads_recommendations (what Microsoft ITSELF suggests changing, each one priced by Microsoft: budget raises carrying the current and recommended daily amount, new and broadened keywords, negative keywords it wants removed, and ads it has written. Every one INCREASES what the account buys, which is what they are for, so none is a free win and an empty list means Microsoft has no advice rather than that the account is optimal) · apply_microsoft_ads_recommendations (act on them, gated exactly like the bulk upload: confirm:true alone is REFUSED, so call it unconfirmed first to get every recommendation named with what it changes and Microsoft’s own cost estimate, show that to the user, then echo confirmCount and confirmCostIncrease back. Both are recomputed from a fresh read, and there is no undo) · dismiss_microsoft_ads_recommendations (take advice off the list. It cannot spend, so it needs no confirmation at all, and it is the right answer to “make it stop suggesting that” rather than applying something to clear it) · microsoft_ads_auto_apply (THE READ THAT ANSWERS “is Microsoft changing this account while nobody is looking?”, per type. An inherited account can already be opted in with nobody at the brand having done it) · set_microsoft_ads_auto_apply (turn that standing permission on or off. Switching any type ON is the strongest consent anywhere in Hermoso: Microsoft then writes and publishes its own ads under the brand’s name, deletes negative keywords so the account buys more searches, and changes conversion goals, unattended and indefinitely, with NOTHING to preview beforehand. So confirm:true is not enough and every type must be named in confirmTypes. Switching it OFF is never gated). GOOGLE BUSINESS PROFILE (the local-SEO channel — the listing panel on Google Search and Maps, which for a local business is where the demand actually is, and there is no delete): list_business_locations (the listings the connected Google account manages — call this first and let the USER pick when there is more than one; a Post on the wrong storefront is a public mistake) · post_to_google_business (publish a Post to the listing — text, ONE PHOTO and a call-to-action button; Google’s Posts API takes no video, so pass a still. EVENT and OFFER posts both require a title and a start date, and on an OFFER Google ignores the button link) · list_google_business_posts (what is showing right now, with each Post’s state) · delete_google_business_post (take one down — immediate and public, so confirm first) · list_google_business_reviews (the reviews on the listing, and which ones have NO reply yet — for a local business the highest-leverage surface there is) · reply_to_google_business_review (answer one publicly as the business; it is an UPSERT, so it replaces any existing reply) · list_google_business_questions + answer_google_business_question (the public Q&A on the listing) · google_business_search_keywords (the actual search terms people typed to find the listing — free local keyword data; low-volume terms are SUPPRESSED and come back as "fewer than N", never as zero) · google_business_insights (Search + Maps impressions, calls, website clicks, direction requests, messages, bookings — listing-level; Google discontinued per-Post insights in 2023 with no replacement, so never promise per-Post numbers) · get_business_location (everything the listing actually says — name, address, phone, website, categories, description, hours, service area — as the merchant set it; the answer to “what does our Google listing say?”) · update_business_location (change any of that — hours, phone, website, description, categories, even the name or address. It edits the live panel on Search and Maps with no draft and no undo, so call it WITHOUT confirm first: nothing is written, Google validates the payload, and you get the current value of every field you are about to change to show the user) · google_business_account (whose Business Profile account the listing is on, and whether the connected Google account’s role can edit it at all). Google gates this API behind a per-project access request and the default quota is zero, so the connection can be live and calls still refused — the error says so. CHATGPT ADS (ads under ChatGPT answers, via OpenAI’s Advertiser API — full management): list_openai_ads_campaigns (the ad account, then its campaigns, ad groups and ads with each ad’s review state) · openai_ads_report (impressions, clicks, spend, CTR, CPC, CPM at account / campaign / ad group / ad scope — run this first, it validates the key with zero spend risk) · openai_ads_geo_search (location ids) · list_openai_ads_audiences + create_openai_ads_audience (custom audiences — geo and these are the only list-based targeting this platform has; target them with customAudienceIds / excludedCustomAudienceIds on a campaign) · create_openai_ads_campaign (campaign → ad group → ad in one call, always PAUSED) · create_openai_ads_ad_group / create_openai_ads_ad (fill in an existing campaign) · update_openai_ads_object (rename, re-budget, rewrite context hints or the ad copy) · set_openai_ads_budget / set_openai_ads_status (change budget, activate, pause) · delete_openai_ads_object (ARCHIVE — this API has no delete and OpenAI say archiving is not reversible, so offer pausing first). TWO RULES THIS CHANNEL DOES NOT SHARE WITH THE OTHERS: it is connected by PASTING an Advertiser API key (no OAuth, no manager account, one key = one ad account), and it has exactly ONE creative format — a text plus image card, title 50 characters, body 100. There is NO VIDEO on ChatGPT Ads, so never offer a video ad here. GOOGLE DRIVE — ONE connection covering Drive, Sheets and Docs (full CRUD over the files Hermoso created there, plus any file the user hands over with the Google file picker in the app): save_to_drive · list_drive_files / get_drive_file · update_drive_file (rename/move/trash) · delete_drive_file · create_drive_folder. GOOGLE SHEETS (part of the Google Drive connection — export data to a spreadsheet the app creates, or read one the user picked; drive.file, no verification): create_sheet · append_to_sheet · read_sheet. GOOGLE DOCS (part of the Google Drive connection — export copy/brief/report as a doc, or read one the user picked; drive.file, no verification): create_doc · append_to_doc. GOOGLE SLIDES (part of the Google Drive connection — turn a swipefile collection into a real presentation, one slide per saved ad with the creative, brand, copy, run dates and platform; drive.file, no verification, no new scope): export_swipefile_deck — it CREATES a deck each time and cannot append to one the user already has, and a creative whose ad-library link has expired is reported rather than silently dropped. ONEDRIVE (full CRUD over the user’s Microsoft OneDrive): convert_onedrive_file (Microsoft converts a file server-side to PDF or JPG — ~130 formats including PowerPoint and Word decks, PSD, Illustrator, Sketch, 3D, video, iPhone HEIC and raw camera files; JPG needs both width and height) · save_to_onedrive · list_onedrive_files / get_onedrive_file · update_onedrive_file (rename/move) · delete_onedrive_file · create_onedrive_folder. Use these standalone — Hermoso is a full posting/ads/file-storage control surface, not only an ad generator.',
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'F) YOUR ROSTER STARTS SLIM, AND YOU CAN WIDEN IT YOURSELF — paid-campaign management (`ads`) is NOT loaded by default. It is by far the largest group — roughly two thirds of the schema weight, and most sessions never touch it. THE MOMENT the user asks to build, budget, target, report on or change a campaign on Meta, Google Ads, LinkedIn, Reddit, Microsoft, Pinterest, X, TikTok, Snapchat, ChatGPT Ads or Apple Search Ads, call enable_tools({groups:[\'ads\']}) — it is free and instant, the tools appear immediately, and you then proceed normally. Do NOT tell the user a campaign cannot be built here; turn the group on. Other groups: research, create, channels, files, workspace, or \'all\'.',
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// be seen from here and is stated rather than guessed).
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server.registerTool('list_whatsapp_accounts', {
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title: 'WhatsApp Business accounts and numbers',
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description: 'The
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description: 'The WhatsApp Business Accounts SHARED WITH THIS BRAND and the phone numbers registered on each — the ids every other WhatsApp tool needs, plus each number’s QUALITY RATING, which is what decides how many messages Meta will let it send. Start here. A WABA with no number cannot send anything and the reply says so: Hermoso does not register or verify numbers, that is WhatsApp Manager. A business portfolio that could not be read is REPORTED rather than dropped — an account missing from this list would read as "the brand has no WhatsApp", which is a claim about their business and not about our read. TWO ACCOUNTS CAN CARRY THE SAME DISPLAY NAME — always quote the `display` field or the id when naming one to a user, never the bare name. ONLY THE ACCOUNTS SHARED WITH THIS BRAND ARE REACHABLE. One Meta login often administers WhatsApp for several businesses, so a human ticks which belong to this brand under Settings ▸ Connectors ▸ Meta ▸ Manage accounts (or set_connector_accounts(provider:"meta")); nothing else here can see or touch the rest. With none ticked every WhatsApp tool refuses and names that as the way out. With exactly ONE ticked, wabaId is optional — pass it only to disambiguate. Read-only, 0 credits (WhatsApp conversations are billed by META to the business directly, never in Hermoso credits). Needs Meta connected.',
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inputSchema: {},
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outputSchema: { count: z.number().optional(), accounts: z.array(z.any()).optional(), unreadable: z.array(z.any()).optional(), note: z.string().optional(), optIn: z.string().optional(), pricing: z.string().optional() },
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annotations: { readOnlyHint: true, destructiveHint: false, openWorldHint: true },
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title: 'WhatsApp message templates',
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description: 'The message templates on one WhatsApp Business Account with the REVIEW STATUS Meta actually holds for each. THE STATUS IS THE POINT: an APPROVED template is the only thing WhatsApp accepts outside the 24-hour customer-service window, and Meta’s own refusal for anything else says "the template does not exist in the specified language or the template has not been approved" — two completely different problems in one sentence. Each row also reports its LANGUAGE, because Meta treats en and en_US as different templates and sending against the wrong one is refused as if it were unapproved. Each row also reports the VARIABLES the template carries — the distinct {{1}}, {{2}} placeholders per component, with the total — because send_whatsapp_message must supply EXACTLY that many and Meta refuses a mismatch with 132000. Read the count off that field, never off the one-line body preview, which is capped. Read-only, 0 credits. Needs Meta connected.',
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inputSchema: {
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wabaId: z.string().describe('the WhatsApp Business Account id, from list_whatsapp_accounts'),
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wabaId: z.string().optional().describe('the WhatsApp Business Account id, from list_whatsapp_accounts. Optional when exactly one account is shared with this brand; required when several are, and refused by name for one that is not shared'),
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name: z.string().optional().describe('filter to one template name (Meta matches it exactly)'),
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language: z.string().optional().describe('filter to one language code, e.g. en_US'),
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status: z.string().optional().describe('filter to one review status, e.g. APPROVED or PENDING'),
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title: 'Create a WhatsApp message template',
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description: 'Submit a new WhatsApp message template for Meta’s review. This is the ONLY way a business can start a WhatsApp conversation: outside the 24-hour window that opens when a customer messages first, WhatsApp accepts approved templates and nothing else. CATEGORY IS NOT COSMETIC — MARKETING (anything promotional), UTILITY (a transactional follow-up to something the customer did) or AUTHENTICATION (a one-time passcode) decides both what Meta charges for the conversation and the policy the content is reviewed against, and Meta RE-CATEGORISES a template whose content does not match the claim; the reply reports the category Meta actually assigned, not the one requested. The name is lowercase letters, digits and underscores only. Language is never defaulted: en and en_US are different templates to Meta. Submitting does NOT make it sendable — it comes back PENDING and has to be re-read with list_whatsapp_templates. CAROUSEL TEMPLATES ARE SUPPORTED: add a “CAROUSEL” component whose “cards” array holds 2–10 cards, each card carrying its own HEADER (format IMAGE or VIDEO for a media carousel, PRODUCT for a catalog one), an optional card BODY of at most 160 characters — a different and far shorter limit than the message bubble’s 1024 — and up to 2 buttons. Meta requires every card to carry THE SAME components, and if any card has body text then all of them must. At creation a card is only its “components” array; “card_index” belongs to the send payload, not to this one. A MEDIA HEADER NEEDS AN UPLOADED ASSET: any IMAGE, VIDEO or DOCUMENT header — including every card header in a media carousel — must carry example: { header_handle: [ … ] } holding a handle from Meta’s Resumable Upload API, or Meta refuses the whole template with a bare “Invalid parameter”. Hermoso does not upload template media yet, so it refuses that locally and by name instead. A TEXT header needs no handle, and a PRODUCT card carousel takes its pictures from a connected catalog. 0 credits.',
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inputSchema: {
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wabaId: z.string().describe('the WhatsApp Business Account id, from list_whatsapp_accounts'),
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wabaId: z.string().optional().describe('the WhatsApp Business Account id, from list_whatsapp_accounts. Optional when exactly one account is shared with this brand; required when several are, and refused by name for one that is not shared'),
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name: z.string().describe('lowercase letters, digits and underscores only, e.g. "order_shipped" (max 512)'),
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language: z.string().describe('the language code, e.g. en_US, es_MX, pt_BR — Meta treats each as its own template'),
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category: z.enum(['MARKETING', 'UTILITY', 'AUTHENTICATION']).describe('MARKETING = promotional, UTILITY = transactional follow-up, AUTHENTICATION = one-time passcode. It sets the price and the review policy.'),
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title: 'Delete a WhatsApp message template',
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3399
|
description: 'PERMANENTLY delete a WhatsApp message template. META DELETES EVERY LANGUAGE OF A NAME AT ONCE, which is a wider blast radius than most callers picture, so call it WITHOUT confirm first: nothing is deleted and it reports exactly how many templates and which languages would go. Then show the user that, get an unambiguous yes, and call again with confirm:true AND confirmName set to the template’s exact name — confirming that you meant to delete SOMETHING does not prove you aimed at the right template. Any message sent against a deleted template afterwards is refused. The answer is a RE-READ from Meta, never the 200: if the template still comes back it is reported as not deleted. 0 credits.',
|
|
3400
3400
|
inputSchema: {
|
|
3401
|
-
wabaId: z.string().describe('the WhatsApp Business Account id'),
|
|
3401
|
+
wabaId: z.string().optional().describe('the WhatsApp Business Account id. Optional when exactly one is shared with this brand; an account that is not shared is refused by name'),
|
|
3402
3402
|
name: z.string().describe('the template name (Meta matches it exactly)'),
|
|
3403
3403
|
confirm: z.boolean().optional().describe('REQUIRED true to actually delete — deletion is permanent and covers every language'),
|
|
3404
3404
|
confirmName: z.string().optional().describe('the template’s exact name, echoed back — required alongside confirm'),
|
|
@@ -3418,7 +3418,7 @@ function buildTools(rawServer, opts = {}, sink = null) {
|
|
|
3418
3418
|
to: z.string().describe('the recipient in full international form, e.g. +14165550142'),
|
|
3419
3419
|
template: z.string().optional().describe('an APPROVED template name — required to start a conversation outside the 24-hour window'),
|
|
3420
3420
|
language: z.string().optional().describe('which language of that template, e.g. en_US. Omitted, Hermoso uses the first one it finds and reports which.'),
|
|
3421
|
-
wabaId: z.string().optional().describe('
|
|
3421
|
+
wabaId: z.string().optional().describe('the account the template’s review status is read from. Optional — it defaults to the account that owns phoneNumberId, and a wabaId naming a DIFFERENT account is refused rather than silently preferred'),
|
|
3422
3422
|
components: z.array(z.record(z.any())).optional().describe('the template’s variable values, in Meta’s component form. The count must match the {{1}}, {{2}} placeholders exactly. Hermoso checks this against the template’s real components before dispatching and refuses a provable mismatch by name. A media header needs its own component holding the link even though it carries no {{n}}, and a carousel needs one entry per card.'),
|
|
3423
3423
|
text: z.string().optional().describe('a free-form message — only lands INSIDE the 24-hour window'),
|
|
3424
3424
|
confirm: z.boolean().optional().describe('REQUIRED true — this sends a real message to a real phone and Meta bills the business for it'),
|
|
@@ -3430,6 +3430,29 @@ function buildTools(rawServer, opts = {}, sink = null) {
|
|
|
3430
3430
|
return ok(d.note, d);
|
|
3431
3431
|
}));
|
|
3432
3432
|
|
|
3433
|
+
server.registerTool('send_whatsapp_broadcast', {
|
|
3434
|
+
title: 'Broadcast a WhatsApp template to many people',
|
|
3435
|
+
description: 'Send ONE approved WhatsApp template to MANY recipients — a customer list, a segment, a launch announcement. TEMPLATES ONLY: WhatsApp accepts free-form text only inside the 24-hour customer-service window that opens when THAT person messages the business, so a free-form broadcast is a separate bet on a separate window per person and Meta refuses each closed one. META HAS NO BULK ENDPOINT, so this is a paced fan-out — one message per recipient, about 10 a second — which is why it runs as a QUEUED JOB and returns a job id rather than a result: nothing has been sent when the call returns. Poll it by calling this tool again with `jobId` (or use get_job), and read the PER-RECIPIENT outcome; a partial failure is reported as one, never as success. PER-RECIPIENT VARIABLES ARE THE POINT: pass recipients as objects { to, components } so each person gets their own {{1}}, {{2}} values in a single broadcast. Duplicates are removed (the same number twice is a second charge for one person and trips Meta’s 6-second per-recipient limit) and unusable numbers are REFUSED BY NAME rather than silently dropped — pass skipInvalid:true to send to the rest, and they are still named in the result. RUN IT WITH dryRun:true FIRST: that costs nothing, sends nothing, and reports the exact recipient count, the template’s real category, what Meta bills for it, and whether the list fits inside the business portfolio’s moving 24-hour messaging limit. ⚠ META DOES NOT DELIVER MARKETING MESSAGES TO WHATSAPP USERS IN THE UNITED STATES AT ALL (error 131049, platform-wide since 1 April 2025) — the sends are still ACCEPTED and given message ids, so a US marketing broadcast looks like a success and is not one; the dry run says how many recipients are on +1. META BILLS THE BUSINESS, not Hermoso credits: per message delivered, at Meta’s own per-country rates, marketing always charged and utility/authentication free inside an open service window. WhatsApp policy REQUIRES the recipient’s opt-in first and nothing in the API enforces it — Meta punishes it afterwards through quality rating. Confirm-gated in code: show the user the message, the template and the recipient count, get an explicit yes, then call again with confirm:true AND confirmCount set to the exact number of distinct recipients. ACCEPTED IS NOT DELIVERED — never report a broadcast as delivered. 0 Hermoso credits.',
|
|
3436
|
+
inputSchema: {
|
|
3437
|
+
jobId: z.string().optional().describe('READ MODE — pass a broadcast’s job id (and nothing else) to get its status and per-recipient outcome instead of starting a new one'),
|
|
3438
|
+
phoneNumberId: z.string().describe('WHICH NUMBER IT SENDS FROM — from list_whatsapp_accounts (a WABA can have several)'),
|
|
3439
|
+
template: z.string().describe('an APPROVED template name. Required: a broadcast cannot be free-form text'),
|
|
3440
|
+
language: z.string().optional().describe('which language of that template, e.g. en_US. Omitted, Hermoso uses the first one it finds and reports which.'),
|
|
3441
|
+
wabaId: z.string().optional().describe('the account the template is read from. Optional — it defaults to the account that owns phoneNumberId, and one naming a DIFFERENT account is refused'),
|
|
3442
|
+
recipients: z.array(z.any()).optional().describe('the list: either phone numbers in full international form ["+14165550142", …], or objects { to, components } when each person gets different template values. Duplicates are removed and counted; invalid numbers are refused by name unless skipInvalid is true'),
|
|
3443
|
+
components: z.array(z.record(z.any())).optional().describe('template values SHARED by every recipient, in Meta’s component form. A per-recipient `components` overrides it. The count must match the template’s {{1}}, {{2}} placeholders — Hermoso checks that against the real template and refuses a provable mismatch before anything is dispatched'),
|
|
3444
|
+
skipInvalid: z.boolean().optional().describe('drop unusable numbers instead of refusing the whole list. They are still named in the result — nothing is ever silently dropped'),
|
|
3445
|
+
dryRun: z.boolean().optional().describe('cost nothing, send nothing, queue nothing: report exactly who would be messaged, what Meta charges for it, and whether it fits the 24-hour messaging limit'),
|
|
3446
|
+
confirm: z.boolean().optional().describe('REQUIRED true — this sends real messages to real phones and Meta bills the business for every one'),
|
|
3447
|
+
confirmCount: z.number().optional().describe('REQUIRED — the exact number of DISTINCT valid recipients, echoed back. confirm:true alone cannot tell a 12-person test from a 2,000-person send'),
|
|
3448
|
+
},
|
|
3449
|
+
outputSchema: { id: z.string().optional(), status: z.string().optional(), queued: z.boolean().optional(), dryRun: z.boolean().optional(), recipients: z.number().optional(), sent: z.number().optional(), failed: z.number().optional(), unresolved: z.number().optional(), skipped: z.number().optional(), duplicates: z.number().optional(), results: z.array(z.any()).optional(), template: z.string().optional(), language: z.string().optional(), category: z.string().nullable().optional(), cost: z.string().optional(), messagingLimit: z.string().optional(), unitedStates: z.string().optional(), idempotencyKey: z.string().optional(), line: z.string().optional(), note: z.string().optional(), optIn: z.string().optional(), pricing: z.string().optional() },
|
|
3450
|
+
annotations: { readOnlyHint: false, destructiveHint: false, idempotentHint: false, openWorldHint: true },
|
|
3451
|
+
}, wrap(async (a) => {
|
|
3452
|
+
const d = await apiPost('/api/whatsapp/broadcast', { jobId: a.jobId, phoneNumberId: a.phoneNumberId, template: a.template, language: a.language, wabaId: a.wabaId, recipients: a.recipients, components: a.components, skipInvalid: a.skipInvalid, dryRun: a.dryRun, confirm: a.confirm, confirmCount: a.confirmCount });
|
|
3453
|
+
return ok(d.note || d.line, d);
|
|
3454
|
+
}));
|
|
3455
|
+
|
|
3433
3456
|
server.registerTool('post_to_meta', {
|
|
3434
3457
|
title: 'Post to Facebook, Instagram or Threads',
|
|
3435
3458
|
description: 'Publish to a connected Facebook Page, its linked Instagram, OR the brand’s Threads account — text/link/image/VIDEO/CAROUSEL. A MULTI-SLIDE creative is a CAROUSEL, not several posts: pass the slides in order as imageUrls[] and they publish as ONE swipeable post (Instagram album, Threads carousel, Facebook multi-photo post). Never publish slide 1 of a deck on its own — the creative tells the viewer to swipe. target:"facebook" (default) posts to the Page; target:"instagram" publishes a photo or Reel to the linked IG business account (needs an image or video); target:"threads" posts to the connected Threads account (text, image, or video). Works with ANY media — a finished Hermoso ad OR an arbitrary user file: imageUrl/videoUrl accept a public https URL, a data: URI, or a Hermoso /generated path; for a LOCAL file (e.g. on the user’s desktop) call upload_file first and pass the url it returns. INSTAGRAM COLLAB: pass `collaborators` (up to 3 usernames) to invite other accounts to CO-AUTHOR the post — it then shows on their profile too once they accept, which is the reach play behind every creator partnership. This PUBLISHES immediately — confirm the copy + media with the user first. Needs a connected Meta account (Settings ▸ Connectors ▸ Meta) with posting permission; Threads needs its own connection.',
|
|
@@ -3484,7 +3507,7 @@ function buildTools(rawServer, opts = {}, sink = null) {
|
|
|
3484
3507
|
// no need for one edge case just for Facebook."
|
|
3485
3508
|
server.registerTool('schedule_post', {
|
|
3486
3509
|
title: 'Schedule a post for later',
|
|
3487
|
-
description: 'Queue a post to go out at a future time, to one or more connected channels at once (facebook, instagram, threads, tiktok, youtube, linkedin, x, pinterest, google_business). A MULTI-SLIDE creative goes in imageUrls[] as a CAROUSEL, in order — never schedule just its first slide. This is how you run a content calendar: schedule now, and Hermoso publishes at the time you set — you do not need to be around. Either name the exact time in `at`, or pass `useQueue:true` to take the brand’s next free POSTING SLOT (its saved posting times, skipping any already occupied) — that is what “just queue it” means and it saves the user picking a minute. Pass a Hermoso render URL as imageUrl/videoUrl (or an upload_file URL for external media). PINTEREST AND YOUTUBE ALSO SHOW A TITLE: pass `title` (max 100 chars) — omit it and Hermoso derives one from the caption\u2019s first sentence rather than truncating the caption mid-word, which is what a Pin headline used to be. A YOUTUBE ITEM’S CAPTION IS ITS TITLE, NOT ITS DESCRIPTION: pass `description` (≤5000 chars) for the box under the video — the links, the CTA and everything YouTube search reads — plus `tags` (up to 30). Omit them and the upload lands with an empty description, which is not recoverable by the time anyone notices. Use `captions` to give each channel its own wording; anything not listed falls back to `message`. PER-CHANNEL SETTINGS, all carried straight through to the real publisher: TIKTOK takes the paid-partnership disclosure (`brandedContent`) and the own-brand one (`yourBrand`) — set them whenever the post is commercial, they are compliance declarations — plus `disableComment` and, on a video, `disableDuet` / `disableStitch` / `coverTimestampMs`. GOOGLE BUSINESS takes `topicType` (STANDARD / EVENT / OFFER / ALERT) with `event` and `offer`, and a real `actionType` button instead of the hard-coded Learn more. X takes a whole `thread`, a `poll`, `replySettings` and `madeWithAi`. INSTAGRAM takes `collaborators` — up to 3 usernames invited to CO-AUTHOR the post, which puts it on their profile too once they accept (the invite is sent when the post fires, and is pending until then). Channels are attempted INDEPENDENTLY, so one failing channel never blocks the others. SOME CHANNELS MUST BE TOLD WHICH ACCOUNT, and Hermoso never guesses one: a Pinterest pin needs `boardId` (list_pinterest_boards) or it is refused outright; a LinkedIn COMPANY PAGE post needs `linkedinOrganizationId` (list_linkedin_pages) and without it the post goes to the connected person’s own profile; a brand with more than one connected Facebook Page needs `pageId` (list_meta_pages) and an account managing more than one Google Business listing needs `locationId` (list_business_locations) — resolve those FIRST and let the user pick, because with several to choose from and no id the post is refused when it fires, hours later. A scheduled post GOES LIVE PUBLICLY by default on every channel — that is what scheduling means, and nothing is ever quietly downgraded to a draft or an unlisted upload. If the user genuinely wants something staged instead, set `visibility` (or `visibilityByChannel` for just one channel): ‘public’ (default, live) · ‘unlisted’ (YouTube only — link-only) · ‘private’ (YouTube private, or TikTok posted SELF_ONLY) · ‘draft’ (TikTok drafts, or an unpublished Facebook Page post for a human to publish). Ask for a weaker visibility only if the user asked for one. If a channel cannot do the visibility requested, the call is REFUSED right now with the reason, rather than posting something weaker later. Most channels publish publicly and nothing else: only YouTube has unlisted/private, only TikTok has private/draft, and only Facebook has draft.',
|
|
3510
|
+
description: 'Queue a post to go out at a future time, to one or more connected channels at once (facebook, instagram, threads, tiktok, youtube, linkedin, x, pinterest, bluesky, telegram — TEN channels, and every one of them is live. google_business is accepted by the schema too but is currently HELD BACK: Google allowlists that API per project and ours reads 0 QPM, so it is refused at enqueue rather than failing hours later). A MULTI-SLIDE creative goes in imageUrls[] as a CAROUSEL, in order — never schedule just its first slide. This is how you run a content calendar: schedule now, and Hermoso publishes at the time you set — you do not need to be around. Either name the exact time in `at`, or pass `useQueue:true` to take the brand’s next free POSTING SLOT (its saved posting times, skipping any already occupied) — that is what “just queue it” means and it saves the user picking a minute. Pass a Hermoso render URL as imageUrl/videoUrl (or an upload_file URL for external media). PINTEREST AND YOUTUBE ALSO SHOW A TITLE: pass `title` (max 100 chars) — omit it and Hermoso derives one from the caption\u2019s first sentence rather than truncating the caption mid-word, which is what a Pin headline used to be. A YOUTUBE ITEM’S CAPTION IS ITS TITLE, NOT ITS DESCRIPTION: pass `description` (≤5000 chars) for the box under the video — the links, the CTA and everything YouTube search reads — plus `tags` (up to 30). Omit them and the upload lands with an empty description, which is not recoverable by the time anyone notices. Use `captions` to give each channel its own wording; anything not listed falls back to `message`. PER-CHANNEL SETTINGS, all carried straight through to the real publisher: TIKTOK takes the paid-partnership disclosure (`brandedContent`) and the own-brand one (`yourBrand`) — set them whenever the post is commercial, they are compliance declarations — plus `disableComment` and, on a video, `disableDuet` / `disableStitch` / `coverTimestampMs`. GOOGLE BUSINESS takes `topicType` (STANDARD / EVENT / OFFER / ALERT) with `event` and `offer`, and a real `actionType` button instead of the hard-coded Learn more. X takes a whole `thread`, a `poll`, `replySettings` and `madeWithAi`. INSTAGRAM takes `collaborators` — up to 3 usernames invited to CO-AUTHOR the post, which puts it on their profile too once they accept (the invite is sent when the post fires, and is pending until then). Channels are attempted INDEPENDENTLY, so one failing channel never blocks the others. SOME CHANNELS MUST BE TOLD WHICH ACCOUNT, and Hermoso never guesses one: a Pinterest pin needs `boardId` (list_pinterest_boards) or it is refused outright; a LinkedIn COMPANY PAGE post needs `linkedinOrganizationId` (list_linkedin_pages) and without it the post goes to the connected person’s own profile; a brand with more than one connected Facebook Page needs `pageId` (list_meta_pages) and an account managing more than one Google Business listing needs `locationId` (list_business_locations) — resolve those FIRST and let the user pick, because with several to choose from and no id the post is refused when it fires, hours later. A scheduled post GOES LIVE PUBLICLY by default on every channel — that is what scheduling means, and nothing is ever quietly downgraded to a draft or an unlisted upload. If the user genuinely wants something staged instead, set `visibility` (or `visibilityByChannel` for just one channel): ‘public’ (default, live) · ‘unlisted’ (YouTube only — link-only) · ‘private’ (YouTube private, or TikTok posted SELF_ONLY) · ‘draft’ (TikTok drafts, or an unpublished Facebook Page post for a human to publish). Ask for a weaker visibility only if the user asked for one. If a channel cannot do the visibility requested, the call is REFUSED right now with the reason, rather than posting something weaker later. Most channels publish publicly and nothing else: only YouTube has unlisted/private, only TikTok has private/draft, and only Facebook has draft.',
|
|
3488
3511
|
inputSchema: {
|
|
3489
3512
|
...HOOK_ATTR,
|
|
3490
3513
|
channels: z.array(z.enum(['facebook', 'instagram', 'threads', 'tiktok', 'youtube', 'linkedin', 'x', 'pinterest', 'google_business', 'bluesky', 'telegram'])).describe('one or more channels to post to at that time'),
|
|
@@ -15073,8 +15096,16 @@ function buildTools(rawServer, opts = {}, sink = null) {
|
|
|
15073
15096
|
identities: (d) => [
|
|
15074
15097
|
...(d.pages || []).map(p => ({ id: String(p.id), name: p.name, type: 'facebook_page', selected: !!p.selected, detail: p.instagram ? `Instagram @${p.instagram.username}` : '' })),
|
|
15075
15098
|
...(d.adAccounts || []).map(x => ({ id: String(x.id), name: x.name, type: 'ad_account', selected: !!x.selected, detail: [x.currency, x.business?.name].filter(Boolean).join(' · ') })),
|
|
15099
|
+
// WHATSAPP BUSINESS ACCOUNTS (2026-08-26) — the third kind of Meta asset. The DETAIL is load-bearing here
|
|
15100
|
+
// rather than decorative: one Meta connection routinely holds several WABAs with the SAME display name, so
|
|
15101
|
+
// a row rendered as name-plus-id alone is one an agent cannot help a user choose between. The registered
|
|
15102
|
+
// number is what a human recognises.
|
|
15103
|
+
...(d.whatsappAccounts || []).map(w => ({ id: String(w.id), name: w.name || `WhatsApp Business Account ${w.id}`, type: 'whatsapp_account', selected: !!w.selected, detail: [((w.numbers || [])[0] || {}).number || 'no number registered yet', w.business].filter(Boolean).join(' · ') })),
|
|
15076
15104
|
],
|
|
15077
|
-
|
|
15105
|
+
// The same id list goes to all three fields and the SERVER re-resolves each against the live connection, so
|
|
15106
|
+
// only real Pages land in pages, real ad accounts in adAccounts and real WABAs in whatsappAccounts. Omitting
|
|
15107
|
+
// the third field would silently CLEAR every WhatsApp tick on any save an agent made.
|
|
15108
|
+
write: (ids) => ['/api/meta/scope', { pages: ids, adAccounts: ids, whatsappAccounts: ids }],
|
|
15078
15109
|
},
|
|
15079
15110
|
google_ads: {
|
|
15080
15111
|
label: 'Google Ads', read: '/api/google-ads/customers',
|
package/package.json
CHANGED
|
@@ -1,8 +1,8 @@
|
|
|
1
1
|
{
|
|
2
2
|
"name": "hermoso",
|
|
3
|
-
"version": "0.1.
|
|
3
|
+
"version": "0.1.157",
|
|
4
4
|
"mcpName": "io.github.hermoso-ai/hermoso",
|
|
5
|
-
"description": "AI ad studio and marketing MCP server with
|
|
5
|
+
"description": "AI ad studio and marketing MCP server with 714 tools. Research the ads already running in any market, generate finished image, video and UGC avatar ads, publish and schedule them to your own channels, build and manage the ad campaigns behind them, and read what they achieved. AD PLATFORMS: Meta, Google Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, X Ads, Pinterest Ads, Snapchat Ads, Microsoft Advertising, Apple Search Ads and ChatGPT Ads, plus product feeds in Google Merchant Center. PUBLISHING AND SCHEDULING: Facebook, Instagram, Threads, TikTok, YouTube, X, LinkedIn, Pinterest, Bluesky and Telegram. AD RESEARCH: the Meta, Google and LinkedIn ad libraries plus organic TikTok, Instagram, YouTube, Threads and Reddit. ANALYTICS: Google Analytics 4, Google Search Console and every connected platform's own post and campaign insights. Also brand onboarding, 50+ image and video generation models, ad scoring, competitor teardowns, Google Drive and OneDrive, a CLI and installable Claude skills.",
|
|
6
6
|
"type": "module",
|
|
7
7
|
"bin": {
|
|
8
8
|
"hermoso": "bin/hermoso.mjs"
|