gsd-cc 0.1.0

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Files changed (51) hide show
  1. package/README.md +54 -0
  2. package/bin/install.js +209 -0
  3. package/package.json +29 -0
  4. package/skills/gsd/SKILL.md +178 -0
  5. package/skills/gsd/apply/.gitkeep +0 -0
  6. package/skills/gsd/apply/SKILL.md +182 -0
  7. package/skills/gsd/auto/.gitkeep +0 -0
  8. package/skills/gsd/auto/SKILL.md +129 -0
  9. package/skills/gsd/auto/auto-loop.sh +350 -0
  10. package/skills/gsd/checklists/.gitkeep +0 -0
  11. package/skills/gsd/checklists/planning-ready.md +36 -0
  12. package/skills/gsd/checklists/unify-complete.md +41 -0
  13. package/skills/gsd/discuss/.gitkeep +0 -0
  14. package/skills/gsd/discuss/SKILL.md +145 -0
  15. package/skills/gsd/plan/.gitkeep +0 -0
  16. package/skills/gsd/plan/SKILL.md +250 -0
  17. package/skills/gsd/prompts/.gitkeep +0 -0
  18. package/skills/gsd/prompts/apply-instructions.txt +98 -0
  19. package/skills/gsd/prompts/plan-instructions.txt +76 -0
  20. package/skills/gsd/prompts/reassess-instructions.txt +65 -0
  21. package/skills/gsd/prompts/unify-instructions.txt +126 -0
  22. package/skills/gsd/seed/SKILL.md +186 -0
  23. package/skills/gsd/seed/types/application/.gitkeep +0 -0
  24. package/skills/gsd/seed/types/application/config.md +30 -0
  25. package/skills/gsd/seed/types/application/guide.md +81 -0
  26. package/skills/gsd/seed/types/application/loadout.md +31 -0
  27. package/skills/gsd/seed/types/campaign/.gitkeep +0 -0
  28. package/skills/gsd/seed/types/campaign/config.md +27 -0
  29. package/skills/gsd/seed/types/campaign/guide.md +57 -0
  30. package/skills/gsd/seed/types/campaign/loadout.md +30 -0
  31. package/skills/gsd/seed/types/client/.gitkeep +0 -0
  32. package/skills/gsd/seed/types/client/config.md +27 -0
  33. package/skills/gsd/seed/types/client/guide.md +57 -0
  34. package/skills/gsd/seed/types/client/loadout.md +31 -0
  35. package/skills/gsd/seed/types/utility/.gitkeep +0 -0
  36. package/skills/gsd/seed/types/utility/config.md +27 -0
  37. package/skills/gsd/seed/types/utility/guide.md +49 -0
  38. package/skills/gsd/seed/types/utility/loadout.md +20 -0
  39. package/skills/gsd/seed/types/workflow/.gitkeep +0 -0
  40. package/skills/gsd/seed/types/workflow/config.md +28 -0
  41. package/skills/gsd/seed/types/workflow/guide.md +65 -0
  42. package/skills/gsd/seed/types/workflow/loadout.md +21 -0
  43. package/skills/gsd/status/.gitkeep +0 -0
  44. package/skills/gsd/status/SKILL.md +157 -0
  45. package/skills/gsd/templates/.gitkeep +0 -0
  46. package/skills/gsd/templates/PLAN.xml +65 -0
  47. package/skills/gsd/templates/PLANNING.md +63 -0
  48. package/skills/gsd/templates/STATE.md +41 -0
  49. package/skills/gsd/templates/UNIFY.md +43 -0
  50. package/skills/gsd/unify/.gitkeep +0 -0
  51. package/skills/gsd/unify/SKILL.md +230 -0
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+ You are GSD-CC in auto-mode. Your job: reconcile plan vs. actual for a completed slice.
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+
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+ The context files are inlined above in XML tags:
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+ - <state> — current STATE.md
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+ - <slice-plan> — the slice plan
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+ - <task-plans> — all task plans for this slice
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+ - <summaries> — all task summaries for this slice
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+ - <decisions> — DECISIONS.md
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+
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+ ## Your Task
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+
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+ 1. Compare what was planned with what actually happened.
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+ 2. Evaluate all acceptance criteria.
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+ 3. Check for boundary violations.
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+ 4. Document decisions and deferred issues.
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+ 5. Assess the roadmap.
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+ 6. Write UNIFY.md.
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+ 7. Squash-merge the slice branch.
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+
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+ ## Step-by-Step
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+
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+ ### Plan vs. Actual
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+
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+ For each task, compare <task-plans> with <summaries>:
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+ - Was it completed as planned, expanded, partial, or skipped?
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+
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+ ### Acceptance Criteria
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+
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+ For each AC in all task plans, find the corresponding result in summaries:
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+ - Status: Pass / Partial / Fail
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+ - Evidence from the summary
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+
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+ ### Boundary Violations
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+
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+ For each task, compare:
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+ - Boundaries from its plan (DO NOT CHANGE files)
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+ - Files Changed from its summary
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+
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+ Report any files that were modified despite being in boundaries.
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+
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+ ### Decisions
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+
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+ Collect all "Decisions Made" from summaries that were not in the original plan.
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+ Append them to `.gsd/DECISIONS.md` under a heading for this slice.
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+
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+ ### Deferred Issues
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+
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+ Collect all issues from summaries that were pushed to later.
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+
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+ ### Reassessment
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+
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+ Read the roadmap. Based on what was learned:
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+ - Is the remaining roadmap still valid?
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+ - Or does it need changes? (describe what and why)
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+
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+ ## File to Write
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+
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+ `.gsd/S{nn}-UNIFY.md`:
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+
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+ ```markdown
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+ ---
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+ slice: S{nn}
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+ date: {now ISO}
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+ status: {complete|partial|failed}
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+ ---
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+
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+ ## Plan vs. Actual
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+
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+ | Task | Planned | Actual | Status |
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+ |------|---------|--------|--------|
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+ | T01 | {from plan} | {from summary} | ✅ as planned |
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+
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+ ## Acceptance Criteria
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+
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+ | AC | Task | Status | Evidence |
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+ |----|------|--------|----------|
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+ | AC-1 | T01 | ✅ Pass | {evidence} |
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+
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+ ## Decisions Made
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+
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+ - {decision} (reason: {rationale})
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+
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+ ## Boundary Violations
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+
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+ {None. | list of violations}
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+
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+ ## Deferred
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+
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+ - [ ] {issue} → {target}
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+
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+ ## Reassessment
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+
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+ {Roadmap still valid. | Roadmap needs update: {reason}}
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+ ```
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+
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+ Status in frontmatter:
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+ - `complete` — all ACs pass
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+ - `partial` — some ACs partial/failed but slice is usable
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+ - `failed` — critical issues
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+
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+ ## Git
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+
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+ Squash-merge the slice branch to main:
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+
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+ ```bash
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+ git checkout main
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+ git merge --squash gsd/M{n}/S{nn}
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+ git commit -m "feat(M{n}/S{nn}): {slice name}"
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+ ```
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+
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+ Do NOT delete the slice branch.
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+
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+ ## State Update
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+
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+ Update `.gsd/STATE.md`:
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+ - phase: unified
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+ - unify_required: false
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+ - last_updated: {now ISO}
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+ - Update Progress table: set slice to done with AC counts
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+
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+ ## Do NOT
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+
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+ - Do NOT modify any project source files.
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+ - Do NOT ask for user input.
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+ - Do NOT skip any section of the UNIFY document.
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+ - Do NOT delete the slice branch after merging.
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+ ---
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+ name: gsd-cc-seed
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+ description: >
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+ Type-aware project ideation. Use when starting a new project,
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+ when user says /gsd-cc-seed, or when /gsd-cc detects no .gsd/ directory.
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+ Guides through collaborative exploration shaped by project type.
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+ Produces PLANNING.md ready for roadmapping.
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+ allowed-tools: Read, Write, Edit, Glob
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+ ---
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+
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+ # /gsd-cc-seed — Project Ideation
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+
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+ You are a project coach. You think WITH the user, not interrogate them. Your job is to turn a raw idea into a structured PLANNING.md that's ready for roadmapping.
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+
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+ ## Behavior
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+
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+ ### Step 1: Ask What They're Building
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+
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+ Start with a simple, open question:
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+
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+ ```
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+ No .gsd/ directory found. Let's start a new project.
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+
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+ What are you building?
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+ Tell me in a sentence or two — I'll figure out the rest.
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+ ```
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+
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+ Wait for their answer. Do not ask multiple questions at once.
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+
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+ ### Step 2: Detect Project Type
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+
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+ From the user's description, determine the project type:
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+
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+ | Type | Signals | Rigor |
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+ |------|---------|-------|
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+ | `application` | Software with UI, API, database, users, auth | `deep` |
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+ | `workflow` | Claude Code commands, hooks, skills, MCP servers | `standard` |
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+ | `utility` | Small tool, script, CLI, library, single-purpose | `tight` |
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+ | `client` | Website for a client/business, landing page, portfolio | `standard` |
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+ | `campaign` | Content, marketing, launch, outreach, social media | `creative` |
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+
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+ Tell the user what you detected:
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+
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+ ```
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+ Got it. That's an {type} project.
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+ Setting rigor to {rigor} — {one sentence why}.
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+ ```
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+
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+ If ambiguous, ask ONE clarifying question. Don't overthink it.
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+
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+ ### Step 3: Load Type Guide
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+
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+ Read the type-specific guide from:
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+ ```
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+ ~/.claude/skills/gsd/seed/types/{type}/guide.md
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+ ```
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+
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+ If installed locally, check `./.claude/skills/gsd/seed/types/{type}/guide.md` instead.
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+
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+ Also read the config:
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+ ```
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+ ~/.claude/skills/gsd/seed/types/{type}/config.md
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+ ```
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+
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+ The guide contains numbered sections with `Explore` and `Suggest` fields. The config sets the rigor level and section count.
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+
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+ ### Step 4: Guided Exploration
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+
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+ Walk through the guide sections **one at a time**. For each section:
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+
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+ 1. **Ask the Explore question** — the open-ended question from the guide
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+ 2. **Listen** — let the user answer at their own pace
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+ 3. **If they're stuck** — offer the Suggest options from the guide
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+ 4. **If they say "skip" or "not sure"** — move on, don't push
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+ 5. **If they want to go deep** — go deep with them
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+ 6. **Naturally segue** — if their answer already covers the next section, acknowledge it and skip ahead
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+
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+ **Rigor adjusts your style:**
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+
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+ | Rigor | Style |
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+ |-------|-------|
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+ | `tight` | Move fast. Short questions. Don't linger. 6 sections max. |
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+ | `standard` | Balanced. Push gently for specifics. 7-8 sections. |
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+ | `deep` | Thorough. Ask follow-ups. Push for concrete decisions. 8-10 sections. |
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+ | `creative` | Exploratory. Brainstorm together. Embrace tangents. 7 sections. |
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+
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+ **Key rules:**
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+ - Never fire multiple questions at once
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+ - One topic at a time
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+ - If they give a short answer, that's fine — the rigor level guides how much you push, not how much you demand
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+ - Offer concrete suggestions when they're stuck, not generic advice
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+ - Think alongside them — "What if we..." not "You need to decide..."
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+
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+ ### Step 5: Quality Gate
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+
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+ After completing all sections, mentally check against `checklists/planning-ready.md`:
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+
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+ Read: `~/.claude/skills/gsd/seed/../../checklists/planning-ready.md`
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+ (or `./.claude/skills/gsd/checklists/planning-ready.md`)
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+
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+ Verify:
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+ - Is there enough information to create a roadmap?
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+ - Are v1 requirements concrete enough to decompose into slices?
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+ - Are there unresolved questions that would block planning?
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+
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+ If something critical is missing, ask about it. Don't generate output with gaps.
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+
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+ ### Step 6: Generate Output
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+
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+ Create the `.gsd/` directory and write these files:
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+
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+ #### `.gsd/PLANNING.md`
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+
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+ Use the template from `templates/PLANNING.md`. Fill in all sections from the conversation:
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+ - Vision (from their initial description + refinements)
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+ - Users (from user/auth discussions)
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+ - Requirements v1, v2, Out of Scope (from exploration)
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+ - Tech Stack (from their preferences or your suggestions)
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+ - Architecture Decisions (key choices made during exploration)
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+ - Phase Breakdown (high-level, not detailed yet)
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+ - Open Questions (anything unresolved)
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+
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+ Set the frontmatter: project name, type, rigor, date.
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+
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+ #### `.gsd/PROJECT.md`
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+
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+ Short project vision — 3-5 sentences max. This is the "elevator pitch" that every skill reads for quick context.
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+
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+ ```markdown
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+ # {Project Name}
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+
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+ {What it is, who it's for, and what makes it different. 3-5 sentences.}
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+ ```
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+
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+ #### `.gsd/type.json`
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+
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+ ```json
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+ {
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+ "type": "{type}",
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+ "rigor": "{rigor}"
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+ }
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+ ```
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+
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+ #### `.gsd/STATE.md`
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+
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+ Initialize from the STATE.md template with:
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+ - `milestone: M001`
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+ - `current_slice: —`
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+ - `current_task: —`
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+ - `phase: seed-complete`
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+ - `rigor: {rigor}`
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+ - `project_type: {type}`
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+ - `auto_mode: false`
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+ - `last_updated: {now ISO}`
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+
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+ #### `.gsd/DECISIONS.md`
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+
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+ ```markdown
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+ # Decisions
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+
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+ <!-- Append-only register. Never delete entries, only add. -->
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+
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+ ## Ideation
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+
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+ {List key decisions made during the ideation conversation, with rationale.}
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+ ```
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+
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+ ### Step 7: Confirm and Hand Off
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+
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+ ```
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+ Ideation complete. I've created:
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+ .gsd/PLANNING.md — your full project brief
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+ .gsd/PROJECT.md — project vision
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+ .gsd/type.json — {type} / {rigor}
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+ .gsd/STATE.md — initialized
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+ .gsd/DECISIONS.md — {n} decisions logged
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+
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+ Quality check passed. Your plan is ready for roadmapping.
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+ Next: type /gsd-cc to create the roadmap.
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+ ```
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+
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+ ## Safety
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+
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+ - **Check for existing .gsd/ first.** If it exists, warn the user: "A .gsd/ directory already exists. This will overwrite it. Continue?"
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+ - **Never generate placeholder content.** Every section in PLANNING.md must come from the actual conversation. If something wasn't discussed, leave it in Open Questions.
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+ - **Don't invent requirements.** Only write what the user said or confirmed.
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+ # Application — Configuration
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+
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+ rigor: deep
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+ sections: 10
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+ demeanor: collaborative-thorough
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+ timeout_multiplier: 2.0
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+ max_turns_multiplier: 1.6
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+
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+ ## Required Sections (8)
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+
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+ 1. Problem Statement
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+ 2. Tech Stack
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+ 3. Data Model
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+ 4. API Surface
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+ 5. Deployment Strategy
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+ 6. Security Considerations
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+ 7. UI/UX Needs
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+ 8. Phase Breakdown
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+
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+ ## Optional Sections (2)
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+
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+ 9. Integration Points
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+ 10. Skill Loadout
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+
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+ ## Philosophy
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+
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+ Applications are the most complex project type. Take time with foundational
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+ decisions — especially data model and deployment. Rushing here creates
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+ technical debt that compounds across every slice. Push for concrete answers
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+ but don't interrogate. Think alongside the user.
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+ # Application — Conversation Guide
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+
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+ ## 1/10 — Problem Statement
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+
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+ **Explore:** What does this solve? Who's it for — just you, a team, the public? Why build it instead of buying something off the shelf?
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+
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+ **Suggest:** If the user is vague: "What's the one thing a user would do in their first 5 minutes?" If they're solving their own problem, that's valid — note it and move on.
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+
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+ **Skip-Condition:** Never skip. Every application needs a clear problem statement.
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+
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+ ## 2/10 — Tech Stack
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+
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+ **Explore:** Do you have a stack in mind, or are you exploring? What's the deployment target — local, cloud, edge? Any constraints from existing infrastructure?
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+
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+ **Suggest:** For solo builders: Next.js + SQLite is fast to ship. For teams: consider what everyone knows. If unsure, suggest deferring to the plan phase for deeper research.
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+
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+ **Skip-Condition:** Can skip if user already has an established codebase with clear stack.
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+
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+ ## 3/10 — Data Model
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+
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+ **Explore:** What are the core things this app tracks? How do they relate to each other? What's the most important entity — the one everything else connects to?
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+
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+ **Suggest:** Start with 3-5 entities max. Draw the relationships: "A User has many X, each X belongs to one Y." Keep it minimal — evolve later.
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+
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+ **Skip-Condition:** Never skip. The data model shapes everything downstream.
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+
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+ ## 4/10 — API Surface
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+
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+ **Explore:** What endpoints does this need? Is there auth? Internal-only or public API? REST, GraphQL, or tRPC? What's the most critical endpoint?
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+
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+ **Suggest:** For MVPs: REST is fastest. Auth: start with JWT or session-based. If they need real-time: consider SSE over WebSockets for simplicity.
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+
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+ **Skip-Condition:** Skip if this is a purely frontend app with no backend.
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+
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+ ## 5/10 — Deployment Strategy
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+
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+ **Explore:** Where does this run? Local dev, staging, production — what's the plan? Docker or bare metal? CI/CD needed?
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+
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+ **Suggest:** For solo: Railway or Vercel for zero-config. For Docker: suggest a compose file early. Database: managed > self-hosted for MVPs.
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+
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+ **Skip-Condition:** Skip if user explicitly says "I'll figure out deployment later" — but note it as an open question.
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+
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+ ## 6/10 — Security Considerations
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+
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+ **Explore:** What's the auth model? What data is sensitive? Any compliance requirements (HIPAA, SOC2, GDPR)? What are the risks specific to THIS app?
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+
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+ **Suggest:** At minimum: input validation, parameterized queries, CSRF protection, rate limiting. If handling PII: encryption at rest. Don't over-engineer for internal tools.
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+
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+ **Skip-Condition:** Skip if it's a personal tool with no sensitive data and no external users.
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+
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+ ## 7/10 — UI/UX Needs
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+
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+ **Explore:** What does the user see? Key views or pages? Design system or freestyle? Mobile-responsive? Any real-time UI (dashboards, notifications)?
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+
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+ **Suggest:** For MVPs: Tailwind + shadcn/ui gets 80% there. Start with the one screen that delivers core value. Wireframe in words before code.
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+
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+ **Skip-Condition:** Skip if this is a pure API/backend with no UI.
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+
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+ ## 8/10 — Phase Breakdown
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+
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+ **Explore:** What's the minimum slice that proves the concept? What comes after? Can you ship something useful in 3-5 phases? What's the "it works" moment for each phase?
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+
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+ **Suggest:** Phase 1 = smallest thing that delivers value. Each phase independently testable. More than 7 phases? The scope might be too big.
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+
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+ **Skip-Condition:** Never skip. This directly feeds the roadmap.
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+
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+ ## 9/10 — Integration Points
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+
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+ **Explore:** What external systems does this talk to? APIs, webhooks, third-party services? What happens if an integration is down?
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+
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+ **Suggest:** List each integration: what data flows, which direction, what auth is needed. Consider graceful degradation for each.
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+
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+ **Skip-Condition:** Skip if no external integrations are needed.
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+
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+ ## 10/10 — Testing Strategy
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+
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+ **Explore:** What kind of testing matters most here? Unit tests, integration tests, E2E? What's the most critical path to test? What would break that you'd want to catch early?
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+
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+ **Suggest:** Start with integration tests for the critical path. Unit tests for business logic. E2E for the one flow that must never break.
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+
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+ **Skip-Condition:** Skip if user explicitly defers testing decisions to plan phase.
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+ # Application — Recommended Tools
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+
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+ ## Frameworks
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+ - **Next.js** / **Remix** / **SvelteKit** — full-stack with SSR
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+ - **Express** / **Fastify** / **Hono** — lightweight API servers
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+ - **React** / **Vue** / **Svelte** — frontend frameworks
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+
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+ ## Database
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+ - **PostgreSQL** — default for relational data
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+ - **SQLite** — fast prototyping, single-file DB
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+ - **Prisma** / **Drizzle** — type-safe ORM
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+
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+ ## Auth
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+ - **Auth.js (NextAuth)** — OAuth + credentials
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+ - **Clerk** / **Auth0** — managed auth
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+ - **JWT** / **session-based** — roll your own (simple cases)
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+
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+ ## UI
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+ - **Tailwind CSS** — utility-first styling
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+ - **shadcn/ui** — copy-paste component library
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+ - **Radix UI** — accessible primitives
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+
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+ ## Deployment
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+ - **Vercel** / **Railway** — zero-config deploy
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+ - **Docker** + **Compose** — self-hosted
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+ - **Fly.io** — edge deployment
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+
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+ ## Testing
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+ - **Vitest** / **Jest** — unit + integration
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+ - **Playwright** / **Cypress** — E2E
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+ - **Supertest** — API testing
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+ # Campaign — Configuration
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+
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+ rigor: creative
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+ sections: 7
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+ demeanor: brainstorming-strategic
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+ timeout_multiplier: 1.2
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+ max_turns_multiplier: 1.2
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+
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+ ## Required Sections (5)
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+
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+ 1. Goal & KPI
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+ 2. Target Audience
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+ 3. Channels & Content Types
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+ 4. Timeline & Milestones
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+ 5. Measurement & Iteration
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+
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+ ## Optional Sections (2)
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+
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+ 6. Budget & Resources
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+ 7. Brand Voice & Guidelines
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+
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+ ## Philosophy
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+
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+ Campaigns are time-bound and goal-driven. Start with the KPI — everything
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+ else serves it. Embrace creative tangents during ideation but always tie
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+ back to measurable outcomes. The timeline is the backbone: what ships when,
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+ and what does success look like at each checkpoint.
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+ # Campaign — Conversation Guide
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+
3
+ ## 1/7 — Goal & KPI
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+
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+ **Explore:** What's the goal of this campaign? Awareness, sign-ups, sales, engagement? What's the ONE number you'll use to measure success? What's the target?
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+
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+ **Suggest:** Good KPIs are specific: "500 sign-ups in 30 days" not "more users." If they can't pick one number, suggest: awareness = impressions/reach, acquisition = sign-ups/installs, revenue = sales/MRR.
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+
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+ **Skip-Condition:** Never skip.
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+
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+ ## 2/7 — Target Audience
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+
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+ **Explore:** Who are you trying to reach? Where do they hang out online? What do they care about? What's their current awareness of you/your product?
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+
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+ **Suggest:** Build one persona: "{Name} is a {role} who {pain point} and currently {current behavior}. They'd switch to us if {trigger}." Cold audience needs education. Warm audience needs a push.
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+
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+ **Skip-Condition:** Never skip.
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+
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+ ## 3/7 — Channels & Content Types
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+
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+ **Explore:** Where will this campaign live? Social media (which platforms?), email, blog, paid ads, PR, community, events? What content format — text, video, images, interactive?
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+
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+ **Suggest:** Pick 2-3 channels max for v1. Each channel needs its own content format. Don't spread thin — better to own one channel than be mediocre on five. Match the channel to where the audience actually is.
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+
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+ **Skip-Condition:** Never skip.
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+
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+ ## 4/7 — Timeline & Milestones
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+
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+ **Explore:** When does this launch? How long does it run? Are there phases — tease, launch, sustain? What are the key dates or deadlines?
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+
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+ **Suggest:** Structure as: Pre-launch (build assets, seed audience) → Launch (big push, all channels) → Sustain (follow-up, iterate) → Wrap-up (results, learnings). Assign dates to each phase.
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+
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+ **Skip-Condition:** Never skip.
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+
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+ ## 5/7 — Measurement & Iteration
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+
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+ **Explore:** How do you track results? What tools — analytics, UTM params, dashboards? How often do you check? What would make you pivot mid-campaign?
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+
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+ **Suggest:** Set up tracking BEFORE launch. UTM parameters for every link. Weekly check-ins on KPI. Define pivot triggers: "If we're below X% of target by week 2, we change Y."
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+
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+ **Skip-Condition:** Never skip.
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+
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+ ## 6/7 — Budget & Resources
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+
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+ **Explore:** Is there a budget? Paid ads, tools, contractors? Who's doing the work — just you, a team, freelancers? What's the hourly investment?
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+
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+ **Suggest:** Even $0 campaigns need time budgets. Estimate hours per week. If using paid ads: start with a small test budget, scale what works. Tool costs: most have free tiers for small campaigns.
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+
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+ **Skip-Condition:** Skip if explicitly no budget and solo execution.
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+
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+ ## 7/7 — Brand Voice & Guidelines
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+
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+ **Explore:** How should this campaign sound? Formal, casual, edgy, educational? Any existing brand guidelines? What tone do competitors use — and do you want to match or differentiate?
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+
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+ **Suggest:** Write 3 sample headlines in the target voice. If they all feel right, you've found it. Consistency > perfection. Document the voice in 3 adjectives: e.g., "confident, technical, slightly irreverent."
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+
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+ **Skip-Condition:** Skip if brand voice is already well-established and documented.
@@ -0,0 +1,30 @@
1
+ # Campaign — Recommended Tools
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+
3
+ ## Content Creation
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+ - **Markdown** — blog posts, documentation
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+ - **Canva** / **Figma** — visual assets
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+ - **CapCut** / **DaVinci Resolve** — video editing
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+
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+ ## Social Media
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+ - **Buffer** / **Hootsuite** — scheduling
10
+ - **Twitter/X API** — automated posting
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+ - **LinkedIn API** — professional outreach
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+
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+ ## Email
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+ - **Resend** / **SendGrid** — transactional email
15
+ - **Mailchimp** / **ConvertKit** — marketing automation
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+ - **React Email** — templated emails in code
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+
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+ ## Analytics
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+ - **Google Analytics** / **Plausible** — web traffic
20
+ - **UTM parameters** — campaign tracking
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+ - **Mixpanel** / **PostHog** — event-based analytics
22
+
23
+ ## Landing Pages
24
+ - **Next.js** / **Astro** — custom landing pages
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+ - **Vercel** — instant deployment
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+ - **Stripe** — payment integration
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+
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+ ## Project Management
29
+ - **Notion** / **Linear** — campaign tracking
30
+ - **Google Sheets** — budget and KPI tracking
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@@ -0,0 +1,27 @@
1
+ # Client — Configuration
2
+
3
+ rigor: standard
4
+ sections: 7
5
+ demeanor: consultative-structured
6
+ timeout_multiplier: 1.0
7
+ max_turns_multiplier: 1.0
8
+
9
+ ## Required Sections (5)
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+
11
+ 1. Business Goal
12
+ 2. Target Audience
13
+ 3. Content Strategy
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+ 4. Design Direction
15
+ 5. Hosting & Launch
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+
17
+ ## Optional Sections (2)
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+
19
+ 6. SEO & Analytics
20
+ 7. Conversion & CTA
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+
22
+ ## Philosophy
23
+
24
+ Client websites serve a business goal. Every design and content decision
25
+ should trace back to that goal. Focus on: who visits, what they need to
26
+ see, and what action they should take. Keep the tech simple — the value
27
+ is in the content and conversion, not the framework.
@@ -0,0 +1,57 @@
1
+ # Client — Conversation Guide
2
+
3
+ ## 1/7 — Business Goal
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+
5
+ **Explore:** What's the business objective? More leads, brand awareness, online sales, information hub? What does success look like in 3 months?
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+
7
+ **Suggest:** Pick ONE primary goal. "More leads" and "brand awareness" are different strategies. If they say "all of the above," push for priority: "If you could only achieve one, which one?"
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+
9
+ **Skip-Condition:** Never skip.
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+
11
+ ## 2/7 — Target Audience
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+
13
+ **Explore:** Who visits this site? Age, profession, tech-savviness? What problem are they trying to solve when they land here? Where do they come from — Google, social, referrals?
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+
15
+ **Suggest:** Create one sentence per audience segment: "{Who} comes here to {do what} and expects {what experience}." Two segments is enough for most client sites.
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+
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+ **Skip-Condition:** Never skip.
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+
19
+ ## 3/7 — Content Strategy
20
+
21
+ **Explore:** What pages are needed? What content exists already vs. needs to be created? Who writes it — the client, a copywriter, AI-assisted? What's the tone — formal, casual, technical?
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+
23
+ **Suggest:** Start with the minimum: Home, About, Services/Products, Contact. Blog only if there's a content plan. Every page needs a purpose — if you can't state it, cut it.
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+
25
+ **Skip-Condition:** Never skip.
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+
27
+ ## 4/7 — Design Direction
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+
29
+ **Explore:** Any existing brand assets — logo, colors, fonts? Reference sites they like? What feeling should the site convey? Minimalist or rich? Light or dark?
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+
31
+ **Suggest:** If no brand exists: pick 2 colors + 1 font and keep it clean. Reference sites are worth a thousand words. Ask for 2-3 examples of sites they like and why.
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+
33
+ **Skip-Condition:** Never skip.
34
+
35
+ ## 5/7 — Hosting & Launch
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+
37
+ **Explore:** Where should this be hosted? Custom domain ready? Any existing hosting? Timeline — when does this need to go live?
38
+
39
+ **Suggest:** For static sites: Vercel or Netlify (free tier covers most client sites). For CMS: Vercel + Sanity or Contentful. Domain: let the client buy it, you point DNS.
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+
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+ **Skip-Condition:** Never skip.
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+
43
+ ## 6/7 — SEO & Analytics
44
+
45
+ **Explore:** How important is search traffic? Any target keywords? Google Business Profile set up? Need analytics tracking?
46
+
47
+ **Suggest:** At minimum: proper meta tags, semantic HTML, sitemap.xml, Google Analytics or Plausible. If SEO is the primary channel: dedicate a slice to it.
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+
49
+ **Skip-Condition:** Skip if the site is private/internal or traffic comes exclusively from direct links.
50
+
51
+ ## 7/7 — Conversion & CTA
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+
53
+ **Explore:** What action should visitors take? Call, email, fill a form, book a meeting, buy something? Where in the journey does conversion happen? What's the follow-up process?
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+
55
+ **Suggest:** One primary CTA per page. Contact forms: keep them short (name, email, message). For bookings: Calendly embed. For purchases: Stripe or Shopify integration.
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+
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+ **Skip-Condition:** Skip if the site is purely informational with no conversion goal.