gsd-cc 0.1.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +54 -0
- package/bin/install.js +209 -0
- package/package.json +29 -0
- package/skills/gsd/SKILL.md +178 -0
- package/skills/gsd/apply/.gitkeep +0 -0
- package/skills/gsd/apply/SKILL.md +182 -0
- package/skills/gsd/auto/.gitkeep +0 -0
- package/skills/gsd/auto/SKILL.md +129 -0
- package/skills/gsd/auto/auto-loop.sh +350 -0
- package/skills/gsd/checklists/.gitkeep +0 -0
- package/skills/gsd/checklists/planning-ready.md +36 -0
- package/skills/gsd/checklists/unify-complete.md +41 -0
- package/skills/gsd/discuss/.gitkeep +0 -0
- package/skills/gsd/discuss/SKILL.md +145 -0
- package/skills/gsd/plan/.gitkeep +0 -0
- package/skills/gsd/plan/SKILL.md +250 -0
- package/skills/gsd/prompts/.gitkeep +0 -0
- package/skills/gsd/prompts/apply-instructions.txt +98 -0
- package/skills/gsd/prompts/plan-instructions.txt +76 -0
- package/skills/gsd/prompts/reassess-instructions.txt +65 -0
- package/skills/gsd/prompts/unify-instructions.txt +126 -0
- package/skills/gsd/seed/SKILL.md +186 -0
- package/skills/gsd/seed/types/application/.gitkeep +0 -0
- package/skills/gsd/seed/types/application/config.md +30 -0
- package/skills/gsd/seed/types/application/guide.md +81 -0
- package/skills/gsd/seed/types/application/loadout.md +31 -0
- package/skills/gsd/seed/types/campaign/.gitkeep +0 -0
- package/skills/gsd/seed/types/campaign/config.md +27 -0
- package/skills/gsd/seed/types/campaign/guide.md +57 -0
- package/skills/gsd/seed/types/campaign/loadout.md +30 -0
- package/skills/gsd/seed/types/client/.gitkeep +0 -0
- package/skills/gsd/seed/types/client/config.md +27 -0
- package/skills/gsd/seed/types/client/guide.md +57 -0
- package/skills/gsd/seed/types/client/loadout.md +31 -0
- package/skills/gsd/seed/types/utility/.gitkeep +0 -0
- package/skills/gsd/seed/types/utility/config.md +27 -0
- package/skills/gsd/seed/types/utility/guide.md +49 -0
- package/skills/gsd/seed/types/utility/loadout.md +20 -0
- package/skills/gsd/seed/types/workflow/.gitkeep +0 -0
- package/skills/gsd/seed/types/workflow/config.md +28 -0
- package/skills/gsd/seed/types/workflow/guide.md +65 -0
- package/skills/gsd/seed/types/workflow/loadout.md +21 -0
- package/skills/gsd/status/.gitkeep +0 -0
- package/skills/gsd/status/SKILL.md +157 -0
- package/skills/gsd/templates/.gitkeep +0 -0
- package/skills/gsd/templates/PLAN.xml +65 -0
- package/skills/gsd/templates/PLANNING.md +63 -0
- package/skills/gsd/templates/STATE.md +41 -0
- package/skills/gsd/templates/UNIFY.md +43 -0
- package/skills/gsd/unify/.gitkeep +0 -0
- package/skills/gsd/unify/SKILL.md +230 -0
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You are GSD-CC in auto-mode. Your job: reconcile plan vs. actual for a completed slice.
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The context files are inlined above in XML tags:
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- <state> — current STATE.md
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- <slice-plan> — the slice plan
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- <task-plans> — all task plans for this slice
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- <summaries> — all task summaries for this slice
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- <decisions> — DECISIONS.md
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## Your Task
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1. Compare what was planned with what actually happened.
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2. Evaluate all acceptance criteria.
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3. Check for boundary violations.
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4. Document decisions and deferred issues.
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5. Assess the roadmap.
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6. Write UNIFY.md.
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7. Squash-merge the slice branch.
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## Step-by-Step
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### Plan vs. Actual
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For each task, compare <task-plans> with <summaries>:
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- Was it completed as planned, expanded, partial, or skipped?
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### Acceptance Criteria
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For each AC in all task plans, find the corresponding result in summaries:
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- Status: Pass / Partial / Fail
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- Evidence from the summary
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### Boundary Violations
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For each task, compare:
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- Boundaries from its plan (DO NOT CHANGE files)
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- Files Changed from its summary
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Report any files that were modified despite being in boundaries.
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### Decisions
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Collect all "Decisions Made" from summaries that were not in the original plan.
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Append them to `.gsd/DECISIONS.md` under a heading for this slice.
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### Deferred Issues
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Collect all issues from summaries that were pushed to later.
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### Reassessment
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Read the roadmap. Based on what was learned:
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- Is the remaining roadmap still valid?
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- Or does it need changes? (describe what and why)
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## File to Write
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`.gsd/S{nn}-UNIFY.md`:
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```markdown
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---
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slice: S{nn}
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date: {now ISO}
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status: {complete|partial|failed}
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---
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## Plan vs. Actual
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| Task | Planned | Actual | Status |
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|------|---------|--------|--------|
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| T01 | {from plan} | {from summary} | ✅ as planned |
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## Acceptance Criteria
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| AC | Task | Status | Evidence |
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|----|------|--------|----------|
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| AC-1 | T01 | ✅ Pass | {evidence} |
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## Decisions Made
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- {decision} (reason: {rationale})
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## Boundary Violations
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{None. | list of violations}
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## Deferred
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- [ ] {issue} → {target}
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## Reassessment
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{Roadmap still valid. | Roadmap needs update: {reason}}
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```
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Status in frontmatter:
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- `complete` — all ACs pass
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- `partial` — some ACs partial/failed but slice is usable
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- `failed` — critical issues
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## Git
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Squash-merge the slice branch to main:
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```bash
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git checkout main
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git merge --squash gsd/M{n}/S{nn}
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git commit -m "feat(M{n}/S{nn}): {slice name}"
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```
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Do NOT delete the slice branch.
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## State Update
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Update `.gsd/STATE.md`:
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- phase: unified
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- unify_required: false
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- last_updated: {now ISO}
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- Update Progress table: set slice to done with AC counts
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## Do NOT
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- Do NOT modify any project source files.
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- Do NOT ask for user input.
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- Do NOT skip any section of the UNIFY document.
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- Do NOT delete the slice branch after merging.
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---
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name: gsd-cc-seed
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description: >
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Type-aware project ideation. Use when starting a new project,
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when user says /gsd-cc-seed, or when /gsd-cc detects no .gsd/ directory.
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Guides through collaborative exploration shaped by project type.
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Produces PLANNING.md ready for roadmapping.
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allowed-tools: Read, Write, Edit, Glob
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---
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# /gsd-cc-seed — Project Ideation
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You are a project coach. You think WITH the user, not interrogate them. Your job is to turn a raw idea into a structured PLANNING.md that's ready for roadmapping.
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## Behavior
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### Step 1: Ask What They're Building
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Start with a simple, open question:
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```
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No .gsd/ directory found. Let's start a new project.
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What are you building?
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Tell me in a sentence or two — I'll figure out the rest.
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```
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Wait for their answer. Do not ask multiple questions at once.
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### Step 2: Detect Project Type
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From the user's description, determine the project type:
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| Type | Signals | Rigor |
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|------|---------|-------|
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| `application` | Software with UI, API, database, users, auth | `deep` |
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| `workflow` | Claude Code commands, hooks, skills, MCP servers | `standard` |
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| `utility` | Small tool, script, CLI, library, single-purpose | `tight` |
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| `client` | Website for a client/business, landing page, portfolio | `standard` |
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| `campaign` | Content, marketing, launch, outreach, social media | `creative` |
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Tell the user what you detected:
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```
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Got it. That's an {type} project.
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Setting rigor to {rigor} — {one sentence why}.
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```
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If ambiguous, ask ONE clarifying question. Don't overthink it.
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### Step 3: Load Type Guide
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Read the type-specific guide from:
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```
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~/.claude/skills/gsd/seed/types/{type}/guide.md
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```
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If installed locally, check `./.claude/skills/gsd/seed/types/{type}/guide.md` instead.
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Also read the config:
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```
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~/.claude/skills/gsd/seed/types/{type}/config.md
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```
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The guide contains numbered sections with `Explore` and `Suggest` fields. The config sets the rigor level and section count.
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### Step 4: Guided Exploration
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Walk through the guide sections **one at a time**. For each section:
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1. **Ask the Explore question** — the open-ended question from the guide
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2. **Listen** — let the user answer at their own pace
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3. **If they're stuck** — offer the Suggest options from the guide
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4. **If they say "skip" or "not sure"** — move on, don't push
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5. **If they want to go deep** — go deep with them
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6. **Naturally segue** — if their answer already covers the next section, acknowledge it and skip ahead
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**Rigor adjusts your style:**
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| Rigor | Style |
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|-------|-------|
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| `tight` | Move fast. Short questions. Don't linger. 6 sections max. |
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| `standard` | Balanced. Push gently for specifics. 7-8 sections. |
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| `deep` | Thorough. Ask follow-ups. Push for concrete decisions. 8-10 sections. |
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| `creative` | Exploratory. Brainstorm together. Embrace tangents. 7 sections. |
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**Key rules:**
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- Never fire multiple questions at once
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- One topic at a time
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- If they give a short answer, that's fine — the rigor level guides how much you push, not how much you demand
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- Offer concrete suggestions when they're stuck, not generic advice
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- Think alongside them — "What if we..." not "You need to decide..."
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### Step 5: Quality Gate
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After completing all sections, mentally check against `checklists/planning-ready.md`:
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Read: `~/.claude/skills/gsd/seed/../../checklists/planning-ready.md`
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(or `./.claude/skills/gsd/checklists/planning-ready.md`)
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Verify:
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- Is there enough information to create a roadmap?
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- Are v1 requirements concrete enough to decompose into slices?
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- Are there unresolved questions that would block planning?
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If something critical is missing, ask about it. Don't generate output with gaps.
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### Step 6: Generate Output
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Create the `.gsd/` directory and write these files:
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#### `.gsd/PLANNING.md`
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Use the template from `templates/PLANNING.md`. Fill in all sections from the conversation:
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- Vision (from their initial description + refinements)
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- Users (from user/auth discussions)
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- Requirements v1, v2, Out of Scope (from exploration)
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- Tech Stack (from their preferences or your suggestions)
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- Architecture Decisions (key choices made during exploration)
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- Phase Breakdown (high-level, not detailed yet)
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- Open Questions (anything unresolved)
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Set the frontmatter: project name, type, rigor, date.
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#### `.gsd/PROJECT.md`
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Short project vision — 3-5 sentences max. This is the "elevator pitch" that every skill reads for quick context.
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```markdown
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# {Project Name}
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{What it is, who it's for, and what makes it different. 3-5 sentences.}
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```
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#### `.gsd/type.json`
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```json
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{
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"type": "{type}",
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"rigor": "{rigor}"
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}
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```
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#### `.gsd/STATE.md`
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Initialize from the STATE.md template with:
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- `milestone: M001`
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- `current_slice: —`
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- `current_task: —`
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- `phase: seed-complete`
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- `rigor: {rigor}`
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- `project_type: {type}`
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- `auto_mode: false`
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- `last_updated: {now ISO}`
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#### `.gsd/DECISIONS.md`
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```markdown
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# Decisions
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<!-- Append-only register. Never delete entries, only add. -->
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## Ideation
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{List key decisions made during the ideation conversation, with rationale.}
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```
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### Step 7: Confirm and Hand Off
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```
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Ideation complete. I've created:
|
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172
|
+
.gsd/PLANNING.md — your full project brief
|
|
173
|
+
.gsd/PROJECT.md — project vision
|
|
174
|
+
.gsd/type.json — {type} / {rigor}
|
|
175
|
+
.gsd/STATE.md — initialized
|
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176
|
+
.gsd/DECISIONS.md — {n} decisions logged
|
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177
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+
|
|
178
|
+
Quality check passed. Your plan is ready for roadmapping.
|
|
179
|
+
Next: type /gsd-cc to create the roadmap.
|
|
180
|
+
```
|
|
181
|
+
|
|
182
|
+
## Safety
|
|
183
|
+
|
|
184
|
+
- **Check for existing .gsd/ first.** If it exists, warn the user: "A .gsd/ directory already exists. This will overwrite it. Continue?"
|
|
185
|
+
- **Never generate placeholder content.** Every section in PLANNING.md must come from the actual conversation. If something wasn't discussed, leave it in Open Questions.
|
|
186
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+
- **Don't invent requirements.** Only write what the user said or confirmed.
|
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File without changes
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@@ -0,0 +1,30 @@
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1
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+
# Application — Configuration
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2
|
+
|
|
3
|
+
rigor: deep
|
|
4
|
+
sections: 10
|
|
5
|
+
demeanor: collaborative-thorough
|
|
6
|
+
timeout_multiplier: 2.0
|
|
7
|
+
max_turns_multiplier: 1.6
|
|
8
|
+
|
|
9
|
+
## Required Sections (8)
|
|
10
|
+
|
|
11
|
+
1. Problem Statement
|
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12
|
+
2. Tech Stack
|
|
13
|
+
3. Data Model
|
|
14
|
+
4. API Surface
|
|
15
|
+
5. Deployment Strategy
|
|
16
|
+
6. Security Considerations
|
|
17
|
+
7. UI/UX Needs
|
|
18
|
+
8. Phase Breakdown
|
|
19
|
+
|
|
20
|
+
## Optional Sections (2)
|
|
21
|
+
|
|
22
|
+
9. Integration Points
|
|
23
|
+
10. Skill Loadout
|
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24
|
+
|
|
25
|
+
## Philosophy
|
|
26
|
+
|
|
27
|
+
Applications are the most complex project type. Take time with foundational
|
|
28
|
+
decisions — especially data model and deployment. Rushing here creates
|
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29
|
+
technical debt that compounds across every slice. Push for concrete answers
|
|
30
|
+
but don't interrogate. Think alongside the user.
|
|
@@ -0,0 +1,81 @@
|
|
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1
|
+
# Application — Conversation Guide
|
|
2
|
+
|
|
3
|
+
## 1/10 — Problem Statement
|
|
4
|
+
|
|
5
|
+
**Explore:** What does this solve? Who's it for — just you, a team, the public? Why build it instead of buying something off the shelf?
|
|
6
|
+
|
|
7
|
+
**Suggest:** If the user is vague: "What's the one thing a user would do in their first 5 minutes?" If they're solving their own problem, that's valid — note it and move on.
|
|
8
|
+
|
|
9
|
+
**Skip-Condition:** Never skip. Every application needs a clear problem statement.
|
|
10
|
+
|
|
11
|
+
## 2/10 — Tech Stack
|
|
12
|
+
|
|
13
|
+
**Explore:** Do you have a stack in mind, or are you exploring? What's the deployment target — local, cloud, edge? Any constraints from existing infrastructure?
|
|
14
|
+
|
|
15
|
+
**Suggest:** For solo builders: Next.js + SQLite is fast to ship. For teams: consider what everyone knows. If unsure, suggest deferring to the plan phase for deeper research.
|
|
16
|
+
|
|
17
|
+
**Skip-Condition:** Can skip if user already has an established codebase with clear stack.
|
|
18
|
+
|
|
19
|
+
## 3/10 — Data Model
|
|
20
|
+
|
|
21
|
+
**Explore:** What are the core things this app tracks? How do they relate to each other? What's the most important entity — the one everything else connects to?
|
|
22
|
+
|
|
23
|
+
**Suggest:** Start with 3-5 entities max. Draw the relationships: "A User has many X, each X belongs to one Y." Keep it minimal — evolve later.
|
|
24
|
+
|
|
25
|
+
**Skip-Condition:** Never skip. The data model shapes everything downstream.
|
|
26
|
+
|
|
27
|
+
## 4/10 — API Surface
|
|
28
|
+
|
|
29
|
+
**Explore:** What endpoints does this need? Is there auth? Internal-only or public API? REST, GraphQL, or tRPC? What's the most critical endpoint?
|
|
30
|
+
|
|
31
|
+
**Suggest:** For MVPs: REST is fastest. Auth: start with JWT or session-based. If they need real-time: consider SSE over WebSockets for simplicity.
|
|
32
|
+
|
|
33
|
+
**Skip-Condition:** Skip if this is a purely frontend app with no backend.
|
|
34
|
+
|
|
35
|
+
## 5/10 — Deployment Strategy
|
|
36
|
+
|
|
37
|
+
**Explore:** Where does this run? Local dev, staging, production — what's the plan? Docker or bare metal? CI/CD needed?
|
|
38
|
+
|
|
39
|
+
**Suggest:** For solo: Railway or Vercel for zero-config. For Docker: suggest a compose file early. Database: managed > self-hosted for MVPs.
|
|
40
|
+
|
|
41
|
+
**Skip-Condition:** Skip if user explicitly says "I'll figure out deployment later" — but note it as an open question.
|
|
42
|
+
|
|
43
|
+
## 6/10 — Security Considerations
|
|
44
|
+
|
|
45
|
+
**Explore:** What's the auth model? What data is sensitive? Any compliance requirements (HIPAA, SOC2, GDPR)? What are the risks specific to THIS app?
|
|
46
|
+
|
|
47
|
+
**Suggest:** At minimum: input validation, parameterized queries, CSRF protection, rate limiting. If handling PII: encryption at rest. Don't over-engineer for internal tools.
|
|
48
|
+
|
|
49
|
+
**Skip-Condition:** Skip if it's a personal tool with no sensitive data and no external users.
|
|
50
|
+
|
|
51
|
+
## 7/10 — UI/UX Needs
|
|
52
|
+
|
|
53
|
+
**Explore:** What does the user see? Key views or pages? Design system or freestyle? Mobile-responsive? Any real-time UI (dashboards, notifications)?
|
|
54
|
+
|
|
55
|
+
**Suggest:** For MVPs: Tailwind + shadcn/ui gets 80% there. Start with the one screen that delivers core value. Wireframe in words before code.
|
|
56
|
+
|
|
57
|
+
**Skip-Condition:** Skip if this is a pure API/backend with no UI.
|
|
58
|
+
|
|
59
|
+
## 8/10 — Phase Breakdown
|
|
60
|
+
|
|
61
|
+
**Explore:** What's the minimum slice that proves the concept? What comes after? Can you ship something useful in 3-5 phases? What's the "it works" moment for each phase?
|
|
62
|
+
|
|
63
|
+
**Suggest:** Phase 1 = smallest thing that delivers value. Each phase independently testable. More than 7 phases? The scope might be too big.
|
|
64
|
+
|
|
65
|
+
**Skip-Condition:** Never skip. This directly feeds the roadmap.
|
|
66
|
+
|
|
67
|
+
## 9/10 — Integration Points
|
|
68
|
+
|
|
69
|
+
**Explore:** What external systems does this talk to? APIs, webhooks, third-party services? What happens if an integration is down?
|
|
70
|
+
|
|
71
|
+
**Suggest:** List each integration: what data flows, which direction, what auth is needed. Consider graceful degradation for each.
|
|
72
|
+
|
|
73
|
+
**Skip-Condition:** Skip if no external integrations are needed.
|
|
74
|
+
|
|
75
|
+
## 10/10 — Testing Strategy
|
|
76
|
+
|
|
77
|
+
**Explore:** What kind of testing matters most here? Unit tests, integration tests, E2E? What's the most critical path to test? What would break that you'd want to catch early?
|
|
78
|
+
|
|
79
|
+
**Suggest:** Start with integration tests for the critical path. Unit tests for business logic. E2E for the one flow that must never break.
|
|
80
|
+
|
|
81
|
+
**Skip-Condition:** Skip if user explicitly defers testing decisions to plan phase.
|
|
@@ -0,0 +1,31 @@
|
|
|
1
|
+
# Application — Recommended Tools
|
|
2
|
+
|
|
3
|
+
## Frameworks
|
|
4
|
+
- **Next.js** / **Remix** / **SvelteKit** — full-stack with SSR
|
|
5
|
+
- **Express** / **Fastify** / **Hono** — lightweight API servers
|
|
6
|
+
- **React** / **Vue** / **Svelte** — frontend frameworks
|
|
7
|
+
|
|
8
|
+
## Database
|
|
9
|
+
- **PostgreSQL** — default for relational data
|
|
10
|
+
- **SQLite** — fast prototyping, single-file DB
|
|
11
|
+
- **Prisma** / **Drizzle** — type-safe ORM
|
|
12
|
+
|
|
13
|
+
## Auth
|
|
14
|
+
- **Auth.js (NextAuth)** — OAuth + credentials
|
|
15
|
+
- **Clerk** / **Auth0** — managed auth
|
|
16
|
+
- **JWT** / **session-based** — roll your own (simple cases)
|
|
17
|
+
|
|
18
|
+
## UI
|
|
19
|
+
- **Tailwind CSS** — utility-first styling
|
|
20
|
+
- **shadcn/ui** — copy-paste component library
|
|
21
|
+
- **Radix UI** — accessible primitives
|
|
22
|
+
|
|
23
|
+
## Deployment
|
|
24
|
+
- **Vercel** / **Railway** — zero-config deploy
|
|
25
|
+
- **Docker** + **Compose** — self-hosted
|
|
26
|
+
- **Fly.io** — edge deployment
|
|
27
|
+
|
|
28
|
+
## Testing
|
|
29
|
+
- **Vitest** / **Jest** — unit + integration
|
|
30
|
+
- **Playwright** / **Cypress** — E2E
|
|
31
|
+
- **Supertest** — API testing
|
|
File without changes
|
|
@@ -0,0 +1,27 @@
|
|
|
1
|
+
# Campaign — Configuration
|
|
2
|
+
|
|
3
|
+
rigor: creative
|
|
4
|
+
sections: 7
|
|
5
|
+
demeanor: brainstorming-strategic
|
|
6
|
+
timeout_multiplier: 1.2
|
|
7
|
+
max_turns_multiplier: 1.2
|
|
8
|
+
|
|
9
|
+
## Required Sections (5)
|
|
10
|
+
|
|
11
|
+
1. Goal & KPI
|
|
12
|
+
2. Target Audience
|
|
13
|
+
3. Channels & Content Types
|
|
14
|
+
4. Timeline & Milestones
|
|
15
|
+
5. Measurement & Iteration
|
|
16
|
+
|
|
17
|
+
## Optional Sections (2)
|
|
18
|
+
|
|
19
|
+
6. Budget & Resources
|
|
20
|
+
7. Brand Voice & Guidelines
|
|
21
|
+
|
|
22
|
+
## Philosophy
|
|
23
|
+
|
|
24
|
+
Campaigns are time-bound and goal-driven. Start with the KPI — everything
|
|
25
|
+
else serves it. Embrace creative tangents during ideation but always tie
|
|
26
|
+
back to measurable outcomes. The timeline is the backbone: what ships when,
|
|
27
|
+
and what does success look like at each checkpoint.
|
|
@@ -0,0 +1,57 @@
|
|
|
1
|
+
# Campaign — Conversation Guide
|
|
2
|
+
|
|
3
|
+
## 1/7 — Goal & KPI
|
|
4
|
+
|
|
5
|
+
**Explore:** What's the goal of this campaign? Awareness, sign-ups, sales, engagement? What's the ONE number you'll use to measure success? What's the target?
|
|
6
|
+
|
|
7
|
+
**Suggest:** Good KPIs are specific: "500 sign-ups in 30 days" not "more users." If they can't pick one number, suggest: awareness = impressions/reach, acquisition = sign-ups/installs, revenue = sales/MRR.
|
|
8
|
+
|
|
9
|
+
**Skip-Condition:** Never skip.
|
|
10
|
+
|
|
11
|
+
## 2/7 — Target Audience
|
|
12
|
+
|
|
13
|
+
**Explore:** Who are you trying to reach? Where do they hang out online? What do they care about? What's their current awareness of you/your product?
|
|
14
|
+
|
|
15
|
+
**Suggest:** Build one persona: "{Name} is a {role} who {pain point} and currently {current behavior}. They'd switch to us if {trigger}." Cold audience needs education. Warm audience needs a push.
|
|
16
|
+
|
|
17
|
+
**Skip-Condition:** Never skip.
|
|
18
|
+
|
|
19
|
+
## 3/7 — Channels & Content Types
|
|
20
|
+
|
|
21
|
+
**Explore:** Where will this campaign live? Social media (which platforms?), email, blog, paid ads, PR, community, events? What content format — text, video, images, interactive?
|
|
22
|
+
|
|
23
|
+
**Suggest:** Pick 2-3 channels max for v1. Each channel needs its own content format. Don't spread thin — better to own one channel than be mediocre on five. Match the channel to where the audience actually is.
|
|
24
|
+
|
|
25
|
+
**Skip-Condition:** Never skip.
|
|
26
|
+
|
|
27
|
+
## 4/7 — Timeline & Milestones
|
|
28
|
+
|
|
29
|
+
**Explore:** When does this launch? How long does it run? Are there phases — tease, launch, sustain? What are the key dates or deadlines?
|
|
30
|
+
|
|
31
|
+
**Suggest:** Structure as: Pre-launch (build assets, seed audience) → Launch (big push, all channels) → Sustain (follow-up, iterate) → Wrap-up (results, learnings). Assign dates to each phase.
|
|
32
|
+
|
|
33
|
+
**Skip-Condition:** Never skip.
|
|
34
|
+
|
|
35
|
+
## 5/7 — Measurement & Iteration
|
|
36
|
+
|
|
37
|
+
**Explore:** How do you track results? What tools — analytics, UTM params, dashboards? How often do you check? What would make you pivot mid-campaign?
|
|
38
|
+
|
|
39
|
+
**Suggest:** Set up tracking BEFORE launch. UTM parameters for every link. Weekly check-ins on KPI. Define pivot triggers: "If we're below X% of target by week 2, we change Y."
|
|
40
|
+
|
|
41
|
+
**Skip-Condition:** Never skip.
|
|
42
|
+
|
|
43
|
+
## 6/7 — Budget & Resources
|
|
44
|
+
|
|
45
|
+
**Explore:** Is there a budget? Paid ads, tools, contractors? Who's doing the work — just you, a team, freelancers? What's the hourly investment?
|
|
46
|
+
|
|
47
|
+
**Suggest:** Even $0 campaigns need time budgets. Estimate hours per week. If using paid ads: start with a small test budget, scale what works. Tool costs: most have free tiers for small campaigns.
|
|
48
|
+
|
|
49
|
+
**Skip-Condition:** Skip if explicitly no budget and solo execution.
|
|
50
|
+
|
|
51
|
+
## 7/7 — Brand Voice & Guidelines
|
|
52
|
+
|
|
53
|
+
**Explore:** How should this campaign sound? Formal, casual, edgy, educational? Any existing brand guidelines? What tone do competitors use — and do you want to match or differentiate?
|
|
54
|
+
|
|
55
|
+
**Suggest:** Write 3 sample headlines in the target voice. If they all feel right, you've found it. Consistency > perfection. Document the voice in 3 adjectives: e.g., "confident, technical, slightly irreverent."
|
|
56
|
+
|
|
57
|
+
**Skip-Condition:** Skip if brand voice is already well-established and documented.
|
|
@@ -0,0 +1,30 @@
|
|
|
1
|
+
# Campaign — Recommended Tools
|
|
2
|
+
|
|
3
|
+
## Content Creation
|
|
4
|
+
- **Markdown** — blog posts, documentation
|
|
5
|
+
- **Canva** / **Figma** — visual assets
|
|
6
|
+
- **CapCut** / **DaVinci Resolve** — video editing
|
|
7
|
+
|
|
8
|
+
## Social Media
|
|
9
|
+
- **Buffer** / **Hootsuite** — scheduling
|
|
10
|
+
- **Twitter/X API** — automated posting
|
|
11
|
+
- **LinkedIn API** — professional outreach
|
|
12
|
+
|
|
13
|
+
## Email
|
|
14
|
+
- **Resend** / **SendGrid** — transactional email
|
|
15
|
+
- **Mailchimp** / **ConvertKit** — marketing automation
|
|
16
|
+
- **React Email** — templated emails in code
|
|
17
|
+
|
|
18
|
+
## Analytics
|
|
19
|
+
- **Google Analytics** / **Plausible** — web traffic
|
|
20
|
+
- **UTM parameters** — campaign tracking
|
|
21
|
+
- **Mixpanel** / **PostHog** — event-based analytics
|
|
22
|
+
|
|
23
|
+
## Landing Pages
|
|
24
|
+
- **Next.js** / **Astro** — custom landing pages
|
|
25
|
+
- **Vercel** — instant deployment
|
|
26
|
+
- **Stripe** — payment integration
|
|
27
|
+
|
|
28
|
+
## Project Management
|
|
29
|
+
- **Notion** / **Linear** — campaign tracking
|
|
30
|
+
- **Google Sheets** — budget and KPI tracking
|
|
File without changes
|
|
@@ -0,0 +1,27 @@
|
|
|
1
|
+
# Client — Configuration
|
|
2
|
+
|
|
3
|
+
rigor: standard
|
|
4
|
+
sections: 7
|
|
5
|
+
demeanor: consultative-structured
|
|
6
|
+
timeout_multiplier: 1.0
|
|
7
|
+
max_turns_multiplier: 1.0
|
|
8
|
+
|
|
9
|
+
## Required Sections (5)
|
|
10
|
+
|
|
11
|
+
1. Business Goal
|
|
12
|
+
2. Target Audience
|
|
13
|
+
3. Content Strategy
|
|
14
|
+
4. Design Direction
|
|
15
|
+
5. Hosting & Launch
|
|
16
|
+
|
|
17
|
+
## Optional Sections (2)
|
|
18
|
+
|
|
19
|
+
6. SEO & Analytics
|
|
20
|
+
7. Conversion & CTA
|
|
21
|
+
|
|
22
|
+
## Philosophy
|
|
23
|
+
|
|
24
|
+
Client websites serve a business goal. Every design and content decision
|
|
25
|
+
should trace back to that goal. Focus on: who visits, what they need to
|
|
26
|
+
see, and what action they should take. Keep the tech simple — the value
|
|
27
|
+
is in the content and conversion, not the framework.
|
|
@@ -0,0 +1,57 @@
|
|
|
1
|
+
# Client — Conversation Guide
|
|
2
|
+
|
|
3
|
+
## 1/7 — Business Goal
|
|
4
|
+
|
|
5
|
+
**Explore:** What's the business objective? More leads, brand awareness, online sales, information hub? What does success look like in 3 months?
|
|
6
|
+
|
|
7
|
+
**Suggest:** Pick ONE primary goal. "More leads" and "brand awareness" are different strategies. If they say "all of the above," push for priority: "If you could only achieve one, which one?"
|
|
8
|
+
|
|
9
|
+
**Skip-Condition:** Never skip.
|
|
10
|
+
|
|
11
|
+
## 2/7 — Target Audience
|
|
12
|
+
|
|
13
|
+
**Explore:** Who visits this site? Age, profession, tech-savviness? What problem are they trying to solve when they land here? Where do they come from — Google, social, referrals?
|
|
14
|
+
|
|
15
|
+
**Suggest:** Create one sentence per audience segment: "{Who} comes here to {do what} and expects {what experience}." Two segments is enough for most client sites.
|
|
16
|
+
|
|
17
|
+
**Skip-Condition:** Never skip.
|
|
18
|
+
|
|
19
|
+
## 3/7 — Content Strategy
|
|
20
|
+
|
|
21
|
+
**Explore:** What pages are needed? What content exists already vs. needs to be created? Who writes it — the client, a copywriter, AI-assisted? What's the tone — formal, casual, technical?
|
|
22
|
+
|
|
23
|
+
**Suggest:** Start with the minimum: Home, About, Services/Products, Contact. Blog only if there's a content plan. Every page needs a purpose — if you can't state it, cut it.
|
|
24
|
+
|
|
25
|
+
**Skip-Condition:** Never skip.
|
|
26
|
+
|
|
27
|
+
## 4/7 — Design Direction
|
|
28
|
+
|
|
29
|
+
**Explore:** Any existing brand assets — logo, colors, fonts? Reference sites they like? What feeling should the site convey? Minimalist or rich? Light or dark?
|
|
30
|
+
|
|
31
|
+
**Suggest:** If no brand exists: pick 2 colors + 1 font and keep it clean. Reference sites are worth a thousand words. Ask for 2-3 examples of sites they like and why.
|
|
32
|
+
|
|
33
|
+
**Skip-Condition:** Never skip.
|
|
34
|
+
|
|
35
|
+
## 5/7 — Hosting & Launch
|
|
36
|
+
|
|
37
|
+
**Explore:** Where should this be hosted? Custom domain ready? Any existing hosting? Timeline — when does this need to go live?
|
|
38
|
+
|
|
39
|
+
**Suggest:** For static sites: Vercel or Netlify (free tier covers most client sites). For CMS: Vercel + Sanity or Contentful. Domain: let the client buy it, you point DNS.
|
|
40
|
+
|
|
41
|
+
**Skip-Condition:** Never skip.
|
|
42
|
+
|
|
43
|
+
## 6/7 — SEO & Analytics
|
|
44
|
+
|
|
45
|
+
**Explore:** How important is search traffic? Any target keywords? Google Business Profile set up? Need analytics tracking?
|
|
46
|
+
|
|
47
|
+
**Suggest:** At minimum: proper meta tags, semantic HTML, sitemap.xml, Google Analytics or Plausible. If SEO is the primary channel: dedicate a slice to it.
|
|
48
|
+
|
|
49
|
+
**Skip-Condition:** Skip if the site is private/internal or traffic comes exclusively from direct links.
|
|
50
|
+
|
|
51
|
+
## 7/7 — Conversion & CTA
|
|
52
|
+
|
|
53
|
+
**Explore:** What action should visitors take? Call, email, fill a form, book a meeting, buy something? Where in the journey does conversion happen? What's the follow-up process?
|
|
54
|
+
|
|
55
|
+
**Suggest:** One primary CTA per page. Contact forms: keep them short (name, email, message). For bookings: Calendly embed. For purchases: Stripe or Shopify integration.
|
|
56
|
+
|
|
57
|
+
**Skip-Condition:** Skip if the site is purely informational with no conversion goal.
|