gooseworks 0.6.0-dev.75.504129db → 0.6.0-dev.77.f7d39aeb

package/dist/skills/master-skill.d.ts.map

@@ -1 +1 @@
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package/dist/skills/master-skill.js

@@ -59,43 +59,31 @@ function getMasterSkillContent() {
 name: gooseworks
 slug: gooseworks
 description: >
-  GooseWorks growth coworker and router. Research markets, competitors, audiences and
-  creators; plan campaigns; make ads, product photos, graphics, video and content; run paid
-  ads, email, SEO and social; find leads and contacts. The one GooseWorks entry point
-  for brand growth, B2B, sales, research and GTM work. Also use it when the user mentions their
-  GooseWorks brand's offers, prices, rules, audience or bestsellers, or wants copy for it
-  (captions, posts, emails), so those facts reach its Marketing Brain.
+  GooseWorks growth coworker and router for markets, competitors, audiences, creators,
+  campaigns, ads, photos, graphics, video, content, email, SEO, social, leads and contacts.
+  Use for brand facts or copy too, so offers, prices, rules, audience and bestsellers
+  reach the brand's Marketing Brain.
 category: general
-version: 2.2.0
+version: 2.2.1
 author: GooseWorks
 tags: [gooseworks, data, scraping, search, research, gtm, leads, prospecting, ads, video]
 ---
 
 # GooseWorks
 
-GooseWorks is a coworker with specialist skills for research, creative work, leads and web and
-social data. Hand specialist work to its skill; do data work here.
+Route specialist jobs to their skills; use GooseWorks for web and social data.
 
 ## First steps
 
-1. Before the first task, call brand_setup with action status and follow only its next_step;
-   save each answer with brand_setup. Once an answer says setup is done, carry on their
-   request without asking again.
-2. Before brand work, call brain_map for the brand and read its core (brand_read lists brands;
-   ask which only if there are several). Open the chapters the task needs with brain_open and
-   search gaps with brain_search. Pass what you read to the skill you route to, and never ask
-   what the customer already answered.
-3. When the customer states a fact about their brand (an offer and its dates, a price, a rule
-   like "never say X", their audience or voice, a bestseller, a launch, a correction), save it
-   at once with brain_save in their words, even for a copy-only request; never in your own
-   memory or notes. Only what they state as true and lasting for their marketing: not a
-   question, an idea you're trying, this piece's wording or private business numbers. Confirm
-   in one line. If it waits for their yes, say it's waiting in Marketing Brain, under Waiting
-   on you.
-4. Use brand_update for products, the kit and setup, not facts. A missing fact the task needs:
-   ask one question, then save the answer.
-
-## Route to the right skill
+1. Discover the listed setup/status action and read brand/task state. Complete missing facts;
+   preserve the selected brand/task and continue once setup is done.
+2. Read brand_read and advertised knowledge actions for rules/evidence; pass results to the
+   playbook. Use legacy action names only when listed; ask only what remains ambiguous.
+3. Save lasting human brand facts in their words through the listed typed knowledge action.
+   Keep guesses and temporary creative choices as proposals; follow claim, rights and approval
+   rules. Generic context is not approved product proof.
+
+## Skill routes
 
 | If the user wants… | Route to | How |
 | --- | --- | --- |
@@ -108,19 +96,21 @@ ${(0, routes_1.renderDomainRouteTable)()}
 | --- | --- |
 ${(0, routes_1.renderBrandGrowthTable)()}
 
-Fetch a playbook before following it, and hand it the brand you read.
+Fetch playbook, dependencies and brand context. Static creation requires make-static-ads;
+fetch it or stop. Its research and selection run even for one ad or finals only.
+Raw lists: marketing-data-access; voice: voice-card. Supplied surveys use ordinary report
+writing. Skip unrelated calendar/campaign intake.
 
 ## Data work
 
-In a chat app use the actions: catalog_search finds a skill, catalog_fetch opens it, data_get
-and data_post make its paid data calls, and account_whoami shows credits.
+In chat, catalog_search finds skills, catalog_fetch opens them, data_get/data_post run paid
+data calls and account_whoami shows credits.
 
-In a terminal use the commands:
+In a terminal:
 
-- \`gooseworks search "<task>"\` finds a skill; \`gooseworks fetch <slug>\` prints its instructions,
-  scripts, files and dependencies.
-- Save every script and file under \`/tmp/gooseworks-scripts/<slug>/\` (files under \`tools/\` go to
-  \`/tmp/gooseworks-scripts/tools/\`), never in the user's project, then follow the skill's steps.
+- \`gooseworks search "<task>"\` finds a skill; \`gooseworks fetch <slug>\` prints instructions and dependencies.
+- Save scripts/files under \`/tmp/gooseworks-scripts/<slug>/\` (files under \`tools/\` go to
+  \`/tmp/gooseworks-scripts/tools/\`), never in the user's project.
 - \`gooseworks call <provider> <path>\` calls a provider through GooseWorks; \`--query\` and \`--body\`
   take JSON. Use it in place of any raw request a skill shows. A script that needs the GooseWorks
   settings gets them from \`gooseworks env\`.
@@ -135,8 +125,8 @@ In a terminal use the commands:
 - Results go in \`~/Gooseworks/\` unless the customer names a place. Ask before saving, and never
   overwrite a file.
 
-Before paid calls, tell the customer how many calls it will take and the credit total, and wait
-for their yes. Each paid answer says what it charged.
+Before paid calls, state the call count and total credits; wait for the customer's yes.
+Each paid answer reports its charge.
 
 ## Rules
 
@@ -148,35 +138,31 @@ function getGooseAdsSkillContent() {
     return `---
 name: goose-ads
 slug: goose-ads
-description: Edit, resize, animate and study image ads with GooseWorks in this chat. New static or image ads go to the make-static-ads skill when it is installed or catalog_fetch opens it. Start brand work with brain_map and follow the next_step in every answer.
+description: Edit, resize, animate and study image ads with GooseWorks in this chat. New static or image ads go to the make-static-ads skill when it is installed or catalog_fetch opens it. Read the brand and follow the active playbook, preserving factual prerequisites and approvals.
 category: ads
-version: 3.2.0
+version: 3.2.1
 author: GooseWorks
 ---
 
 # GooseWorks ads
 
-Use GooseWorks to make and improve the customer's image ads, here in this chat. Recommend one
-direction with a one-line reason and offer at most two others.
-
-- A fact the customer states about the brand (an offer, a price, a rule, their audience): save
-  it with brain_save in their words, never in your own notes, and confirm in one line.
-- New static or image ads, more like a winning ad, new words or a new font on an ad, a rejected
-  ad to fix, or a social graphic: use the make-static-ads skill (installed, or opened with
-  catalog_fetch) and follow it instead of this list.
-- Only when make-static-ads is neither installed nor opened by catalog_fetch: pick a source from
-  the brand's own ads and templates, or find one with catalog_search and open it with
-  catalog_fetch. ads_generate makes the ads: get its price first, tell the customer the credit
-  total, and make them only after their yes.
+Use this entry for existing-ad operations and analysis. For new image ads, more ads, a winner's
+variations, copy/font changes, a rejected ad fix or a requested social graphic, fetch
+make-static-ads with catalog_fetch (or use the installed current package) and follow its
+research, selection, claims and quote gates. If it cannot be fetched, report that creation
+is unavailable on this connection and stop. The server generator is a different workflow,
+not a fallback for the missing playbook.
+
+- Save lasting human brand facts with the connection's listed knowledge action in their words.
 - A batch on its way: job_get. Finished ads: ads_read.
 - One finished ad: a new size, an animation, its tags or the customer's rating, all with ads_edit.
 - The customer's own image as a template: ads_template_save. Their files: media_upload.
-- Campaigns: campaign_read, campaign_save and campaign_ideas. campaign_generate plans and prices a
-  campaign's ads; ads_review makes them once the customer says yes to the total.
+- Campaign planning/launch requests use their matching marketing playbook. Static creation for
+  a campaign still uses make-static-ads; a campaign record is input, not a generation fallback.
 - How ads are doing: meta_read, or an analysis skill found with catalog_search, whose data comes
   through data_get and data_post.
 
-Then follow the next_step in every answer.
+For these existing-ad actions, follow the actual execution next_step.
 
 ## Rules
 

package/dist/skills/master-skill.js.map

@@ -1 +1 @@
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package/dist/skills/routes.d.ts.map

@@ -1 +1 @@
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package/dist/skills/routes.js

@@ -30,6 +30,24 @@ exports.renderBrandGrowthTable = renderBrandGrowthTable;
  * specialist skills the `gooseworks` router hands whole tasks to.
  */
 exports.DOMAIN_ROUTES = [
+    {
+        skill: 'marketing-data-access',
+        when: 'Raw social post lists, engagement rankings or voices lists',
+        how: 'Fetch marketing-data-access and follow focused-reads.md.',
+        delivery: 'fetch',
+    },
+    {
+        skill: 'voice-card',
+        when: 'Learn a reusable brand or author voice from blog posts or social writing',
+        how: 'Fetch it with catalog_fetch, or `gooseworks fetch voice-card` in a terminal.',
+        delivery: 'fetch',
+    },
+    {
+        skill: 'make-static-ads',
+        when: 'Static/image ads, including campaigns, more ads, winner variants, copy/font changes or rejected-image fixes',
+        how: 'Fetch with catalog_fetch or gooseworks fetch; follow selection/review/quote gates. Stop creation if unavailable.',
+        delivery: 'fetch',
+    },
     {
         skill: 'goose-ads',
         when: 'Change one ad already made in GooseWorks (an edit, a new size, its tags or rating), or save the customer\'s image as a template. New image ads: `make-static-ads`',
@@ -76,19 +94,19 @@ exports.UNROUTED_ENTRY_SKILLS = {
  */
 exports.BRAND_GROWTH_ROUTES = [
     { job: 'Not sure what to do first', skills: ['where-to-start'] },
-    { job: 'Market size, trends, what people say, brand watch', skills: ['research-market'] },
-    { job: 'What rivals run and what works', skills: ['research-competitors'] },
-    { job: 'Who buys and why; lists of companies and people', skills: ['research-audience'] },
-    { job: 'Cold emails and LinkedIn messages', skills: ['write-outreach'] },
+    { job: 'Market size, trends, brand watch and launch positioning', skills: ['research-market'] },
+    { job: 'Competitor research, battlecards, landing-page tools and post engagers', skills: ['research-competitors'] },
+    { job: 'Who buys and why; prospect lists, lead enrichment and work contacts', skills: ['research-audience'] },
+    { job: 'Cold email and LinkedIn drafts, replies and an import file; you send', skills: ['write-outreach'] },
     { job: 'A campaign plan from a budget and a date', skills: ['plan-campaign'] },
     { job: 'New static image ads', skills: ['make-static-ads'] },
     { job: 'Launch, scale or pause paid ads', skills: ['run-paid-campaigns'] },
     { job: 'What worked; performance reports', skills: ['analyze-performance'] },
-    { job: 'Email flows and sends to subscribers', skills: ['email-lifecycle'] },
-    { job: 'SEO and AI-answer visibility', skills: ['improve-search-visibility'] },
+    { job: 'Subscriber email flows and broadcast drafts; you send', skills: ['email-lifecycle'] },
+    { job: 'SEO audits, metrics, keyword gaps, topic clusters, page-set plans and AI visibility', skills: ['improve-search-visibility'] },
     { job: 'Influencers and UGC creators', skills: ['work-with-creators'] },
-    { job: 'One post, article or newsletter', skills: ['make-content'] },
-    { job: 'Posting calendar and social plan', skills: ['run-organic-social'] },
+    { job: 'Posts, articles, newsletters and one or more content briefs', skills: ['make-content'] },
+    { job: 'Organic social research, posts, voices, calendar and drafts', skills: ['run-organic-social'] },
 ];
 /** Every skill slug named by any route, deduped and sorted. */
 function getRoutedSkillSlugs() {

package/dist/skills/routes.js.map

@@ -1 +1 @@
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package/dist/skills/server-entry-skills.d.ts

@@ -7,8 +7,8 @@ export declare const SERVER_VIDEO_ENTRY_SKILLS: {
 export type ServerVideoEntrySlug = keyof typeof SERVER_VIDEO_ENTRY_SKILLS;
 /** renderEntrySkillRules(product) for the products the CLI's own entry skills cover. */
 export declare const SERVER_ENTRY_SKILL_RULES: {
-    readonly all: "- Talk to marketers: what they get and decide, never how it's made.\n- Never mention tools, ids, JSON, commands, software, vendors, models, timings or retries; do say findings and cost.\n- Everything happens here: never ask the customer to install anything or use a CLI, slash command or other app, except a video's make command when a next_step gives it; its last line says who starts it, and where this app does, never show it to them (original videos follow their own). Never give any other command, sign-in step or setting, and never ask them a technical question.\n- Money is a credit number exactly as an answer gives it: never dollars or your own math.\n- Follow the next_step in every answer.\n- Card on screen (display_hint \"widget\"): one short line at most, then the wait in its next_step or end your turn; never re-list it or open a question box.\n- Paid work needs the customer's yes to the credit total first, on the card or in chat at the price shown; never decide it for them, and pass on a yes only once they gave it to that total.\n- Never invent an offer, a claim or proof.\n- GooseWorks holds every provider key and bills the work: never ask for a key, token, password or ad account id, and never call a vendor yourself.";
-    readonly ads: "- Talk to marketers: what they get and decide, never how it's made.\n- Never mention tools, ids, JSON, commands, software, vendors, models, timings or retries; do say findings and cost.\n- Everything happens here: never ask the customer to install anything or use a CLI, slash command or other app, except a video's make command when a next_step gives it; its last line says who starts it, and where this app does, never show it to them (original videos follow their own). Never give any other command, sign-in step or setting, and never ask them a technical question.\n- Money is a credit number exactly as an answer gives it: never dollars or your own math.\n- Follow the next_step in every answer.\n- Card on screen (display_hint \"widget\"): one short line at most, then the wait in its next_step or end your turn; never re-list it or open a question box.\n- Paid work needs the customer's yes to the credit total first, on the card or in chat at the price shown; never decide it for them, and pass on a yes only once they gave it to that total.\n- Start brand work with brain_map and its core. Open the chapters the job needs; search gaps. Never guess unknown facts.\n- Never invent an offer, a claim or proof.\n- GooseWorks holds every provider key and bills the work: never ask for a key, token, password or ad account id, and never call a vendor yourself.";
+    readonly all: "- Talk to marketers: what they get and decide, never how it's made.\n- Never mention tools, ids, JSON, commands, software, vendors, models, timings or retries; do say findings and cost.\n- Everything happens here: never ask the customer to install anything or use a CLI, slash command or other app, except a video's make command when a next_step gives it; its last line says who starts it, and where this app does, never show it to them (original videos follow their own). Never give any other command, sign-in step or setting, and never ask them a technical question.\n- Money is a credit number exactly as an answer gives it: never dollars or your own math.\n- Follow next_step for factual setup, claim/rights restrictions, spend approval, execution, polling and publishing. A fetched playbook owns research, creative planning and review gates; generic speed/planning suggestions do not waive them.\n- A card for an unresolved choice: show it and wait as directed. Already completed setup and a selected task continue in the active playbook; preserve its required gates.\n- Paid work needs the customer's yes to the credit total first, on the card or in chat at the price shown; never decide it for them, and pass on a yes only once they gave it to that total.\n- Never invent an offer, a claim or proof.\n- GooseWorks holds every provider key and bills the work: never ask for a key, token, password or ad account id, and never call a vendor yourself.";
+    readonly ads: "- Talk to marketers: what they get and decide, never how it's made.\n- Never mention tools, ids, JSON, commands, software, vendors, models, timings or retries; do say findings and cost.\n- Everything happens here: never ask the customer to install anything or use a CLI, slash command or other app, except a video's make command when a next_step gives it; its last line says who starts it, and where this app does, never show it to them (original videos follow their own). Never give any other command, sign-in step or setting, and never ask them a technical question.\n- Money is a credit number exactly as an answer gives it: never dollars or your own math.\n- Follow next_step for factual setup, claim/rights restrictions, spend approval, execution, polling and publishing. A fetched playbook owns research, creative planning and review gates; generic speed/planning suggestions do not waive them.\n- A card for an unresolved choice: show it and wait as directed. Already completed setup and a selected task continue in the active playbook; preserve its required gates.\n- Paid work needs the customer's yes to the credit total first, on the card or in chat at the price shown; never decide it for them, and pass on a yes only once they gave it to that total.\n- Read the brand and its listed knowledge actions for core rules and task evidence. Never guess unknown facts.\n- Never invent an offer, a claim or proof.\n- GooseWorks holds every provider key and bills the work: never ask for a key, token, password or ad account id, and never call a vendor yourself.";
     readonly photos: "- Talk to marketers: what they get and decide, never how it's made.\n- Never mention tools, ids, JSON, commands, software, vendors, models, timings or retries; do say findings and cost.\n- Everything happens here: never ask the customer to install anything or use a CLI, slash command or other app, except a video's make command when a next_step gives it; its last line says who starts it, and where this app does, never show it to them (original videos follow their own). Never give any other command, sign-in step or setting, and never ask them a technical question.\n- Money is a credit number exactly as an answer gives it: never dollars or your own math.\n- Follow the next_step in every answer.\n- Card on screen (display_hint \"widget\"): one short line at most, then the wait in its next_step or end your turn; never re-list it or open a question box.\n- Paid work needs the customer's yes to the credit total first, on the card or in chat at the price shown; never decide it for them, and pass on a yes only once they gave it to that total.\n- Start brand work with brain_map and its core. Open the chapters the job needs; search gaps. Never guess unknown facts.\n- Never invent an offer, a claim or proof.\n- GooseWorks holds every provider key and bills the work: never ask for a key, token, password or ad account id, and never call a vendor yourself.";
 };
 //# sourceMappingURL=server-entry-skills.d.ts.map

package/dist/skills/server-entry-skills.js

@@ -134,8 +134,8 @@ exports.SERVER_ENTRY_SKILL_RULES = {
 - Never mention tools, ids, JSON, commands, software, vendors, models, timings or retries; do say findings and cost.
 - Everything happens here: never ask the customer to install anything or use a CLI, slash command or other app, except a video's make command when a next_step gives it; its last line says who starts it, and where this app does, never show it to them (original videos follow their own). Never give any other command, sign-in step or setting, and never ask them a technical question.
 - Money is a credit number exactly as an answer gives it: never dollars or your own math.
-- Follow the next_step in every answer.
-- Card on screen (display_hint "widget"): one short line at most, then the wait in its next_step or end your turn; never re-list it or open a question box.
+- Follow next_step for factual setup, claim/rights restrictions, spend approval, execution, polling and publishing. A fetched playbook owns research, creative planning and review gates; generic speed/planning suggestions do not waive them.
+- A card for an unresolved choice: show it and wait as directed. Already completed setup and a selected task continue in the active playbook; preserve its required gates.
 - Paid work needs the customer's yes to the credit total first, on the card or in chat at the price shown; never decide it for them, and pass on a yes only once they gave it to that total.
 - Never invent an offer, a claim or proof.
 - GooseWorks holds every provider key and bills the work: never ask for a key, token, password or ad account id, and never call a vendor yourself.`,
@@ -143,10 +143,10 @@ exports.SERVER_ENTRY_SKILL_RULES = {
 - Never mention tools, ids, JSON, commands, software, vendors, models, timings or retries; do say findings and cost.
 - Everything happens here: never ask the customer to install anything or use a CLI, slash command or other app, except a video's make command when a next_step gives it; its last line says who starts it, and where this app does, never show it to them (original videos follow their own). Never give any other command, sign-in step or setting, and never ask them a technical question.
 - Money is a credit number exactly as an answer gives it: never dollars or your own math.
-- Follow the next_step in every answer.
-- Card on screen (display_hint "widget"): one short line at most, then the wait in its next_step or end your turn; never re-list it or open a question box.
+- Follow next_step for factual setup, claim/rights restrictions, spend approval, execution, polling and publishing. A fetched playbook owns research, creative planning and review gates; generic speed/planning suggestions do not waive them.
+- A card for an unresolved choice: show it and wait as directed. Already completed setup and a selected task continue in the active playbook; preserve its required gates.
 - Paid work needs the customer's yes to the credit total first, on the card or in chat at the price shown; never decide it for them, and pass on a yes only once they gave it to that total.
-- Start brand work with brain_map and its core. Open the chapters the job needs; search gaps. Never guess unknown facts.
+- Read the brand and its listed knowledge actions for core rules and task evidence. Never guess unknown facts.
 - Never invent an offer, a claim or proof.
 - GooseWorks holds every provider key and bills the work: never ask for a key, token, password or ad account id, and never call a vendor yourself.`,
     photos: `- Talk to marketers: what they get and decide, never how it's made.

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "gooseworks",
-  "version": "0.6.0-dev.75.504129db",
+  "version": "0.6.0-dev.77.f7d39aeb",
   "description": "GooseWorks CLI — give your coding agent real data tools",
   "bin": {
     "gooseworks": "./dist/index.js"
@@ -77,7 +77,7 @@
   "homepage": "https://gooseworks.ai",
   "author": "GooseWorks <help@gooseworks.ai>",
   "gooseworksRelease": {
-    "commit": "504129dbcf03731cbe624945e131a718f060b6fb",
+    "commit": "f7d39aebef8f4334c11be1d6732c71cb136da6ec",
     "branch": "dev"
   }
 }

package/skills/goose-ads/SKILL.md

@@ -1,35 +1,31 @@
 ---
 name: goose-ads
 slug: goose-ads
-description: Edit, resize, animate and study image ads with GooseWorks in this chat. New static or image ads go to the make-static-ads skill when it is installed or catalog_fetch opens it. Start brand work with brain_map and follow the next_step in every answer.
+description: Edit, resize, animate and study image ads with GooseWorks in this chat. New static or image ads go to the make-static-ads skill when it is installed or catalog_fetch opens it. Read the brand and follow the active playbook, preserving factual prerequisites and approvals.
 category: ads
-version: 3.2.0
+version: 3.2.1
 author: GooseWorks
 ---
 
 # GooseWorks ads
 
-Use GooseWorks to make and improve the customer's image ads, here in this chat. Recommend one
-direction with a one-line reason and offer at most two others.
+Use this entry for existing-ad operations and analysis. For new image ads, more ads, a winner's
+variations, copy/font changes, a rejected ad fix or a requested social graphic, fetch
+make-static-ads with catalog_fetch (or use the installed current package) and follow its
+research, selection, claims and quote gates. If it cannot be fetched, report that creation
+is unavailable on this connection and stop. The server generator is a different workflow,
+not a fallback for the missing playbook.
 
-- A fact the customer states about the brand (an offer, a price, a rule, their audience): save
-  it with brain_save in their words, never in your own notes, and confirm in one line.
-- New static or image ads, more like a winning ad, new words or a new font on an ad, a rejected
-  ad to fix, or a social graphic: use the make-static-ads skill (installed, or opened with
-  catalog_fetch) and follow it instead of this list.
-- Only when make-static-ads is neither installed nor opened by catalog_fetch: pick a source from
-  the brand's own ads and templates, or find one with catalog_search and open it with
-  catalog_fetch. ads_generate makes the ads: get its price first, tell the customer the credit
-  total, and make them only after their yes.
+- Save lasting human brand facts with the connection's listed knowledge action in their words.
 - A batch on its way: job_get. Finished ads: ads_read.
 - One finished ad: a new size, an animation, its tags or the customer's rating, all with ads_edit.
 - The customer's own image as a template: ads_template_save. Their files: media_upload.
-- Campaigns: campaign_read, campaign_save and campaign_ideas. campaign_generate plans and prices a
-  campaign's ads; ads_review makes them once the customer says yes to the total.
+- Campaign planning/launch requests use their matching marketing playbook. Static creation for
+  a campaign still uses make-static-ads; a campaign record is input, not a generation fallback.
 - How ads are doing: meta_read, or an analysis skill found with catalog_search, whose data comes
   through data_get and data_post.
 
-Then follow the next_step in every answer.
+For these existing-ad actions, follow the actual execution next_step.
 
 ## Rules
 
@@ -37,9 +33,9 @@ Then follow the next_step in every answer.
 - Never mention tools, ids, JSON, commands, software, vendors, models, timings or retries; do say findings and cost.
 - Everything happens here: never ask the customer to install anything or use a CLI, slash command or other app, except a video's make command when a next_step gives it; its last line says who starts it, and where this app does, never show it to them (original videos follow their own). Never give any other command, sign-in step or setting, and never ask them a technical question.
 - Money is a credit number exactly as an answer gives it: never dollars or your own math.
-- Follow the next_step in every answer.
-- Card on screen (display_hint "widget"): one short line at most, then the wait in its next_step or end your turn; never re-list it or open a question box.
+- Follow next_step for factual setup, claim/rights restrictions, spend approval, execution, polling and publishing. A fetched playbook owns research, creative planning and review gates; generic speed/planning suggestions do not waive them.
+- A card for an unresolved choice: show it and wait as directed. Already completed setup and a selected task continue in the active playbook; preserve its required gates.
 - Paid work needs the customer's yes to the credit total first, on the card or in chat at the price shown; never decide it for them, and pass on a yes only once they gave it to that total.
-- Start brand work with brain_map and its core. Open the chapters the job needs; search gaps. Never guess unknown facts.
+- Read the brand and its listed knowledge actions for core rules and task evidence. Never guess unknown facts.
 - Never invent an offer, a claim or proof.
 - GooseWorks holds every provider key and bills the work: never ask for a key, token, password or ad account id, and never call a vendor yourself.

package/skills/gooseworks/SKILL.md

@@ -2,46 +2,37 @@
 name: gooseworks
 slug: gooseworks
 description: >
-  GooseWorks growth coworker and router. Research markets, competitors, audiences and
-  creators; plan campaigns; make ads, product photos, graphics, video and content; run paid
-  ads, email, SEO and social; find leads and contacts. The one GooseWorks entry point
-  for brand growth, B2B, sales, research and GTM work. Also use it when the user mentions their
-  GooseWorks brand's offers, prices, rules, audience or bestsellers, or wants copy for it
-  (captions, posts, emails), so those facts reach its Marketing Brain.
+  GooseWorks growth coworker and router for markets, competitors, audiences, creators,
+  campaigns, ads, photos, graphics, video, content, email, SEO, social, leads and contacts.
+  Use for brand facts or copy too, so offers, prices, rules, audience and bestsellers
+  reach the brand's Marketing Brain.
 category: general
-version: 2.2.0
+version: 2.2.1
 author: GooseWorks
 tags: [gooseworks, data, scraping, search, research, gtm, leads, prospecting, ads, video]
 ---
 
 # GooseWorks
 
-GooseWorks is a coworker with specialist skills for research, creative work, leads and web and
-social data. Hand specialist work to its skill; do data work here.
+Route specialist jobs to their skills; use GooseWorks for web and social data.
 
 ## First steps
 
-1. Before the first task, call brand_setup with action status and follow only its next_step;
-   save each answer with brand_setup. Once an answer says setup is done, carry on their
-   request without asking again.
-2. Before brand work, call brain_map for the brand and read its core (brand_read lists brands;
-   ask which only if there are several). Open the chapters the task needs with brain_open and
-   search gaps with brain_search. Pass what you read to the skill you route to, and never ask
-   what the customer already answered.
-3. When the customer states a fact about their brand (an offer and its dates, a price, a rule
-   like "never say X", their audience or voice, a bestseller, a launch, a correction), save it
-   at once with brain_save in their words, even for a copy-only request; never in your own
-   memory or notes. Only what they state as true and lasting for their marketing: not a
-   question, an idea you're trying, this piece's wording or private business numbers. Confirm
-   in one line. If it waits for their yes, say it's waiting in Marketing Brain, under Waiting
-   on you.
-4. Use brand_update for products, the kit and setup, not facts. A missing fact the task needs:
-   ask one question, then save the answer.
-
-## Route to the right skill
+1. Discover the listed setup/status action and read brand/task state. Complete missing facts;
+   preserve the selected brand/task and continue once setup is done.
+2. Read brand_read and advertised knowledge actions for rules/evidence; pass results to the
+   playbook. Use legacy action names only when listed; ask only what remains ambiguous.
+3. Save lasting human brand facts in their words through the listed typed knowledge action.
+   Keep guesses and temporary creative choices as proposals; follow claim, rights and approval
+   rules. Generic context is not approved product proof.
+
+## Skill routes
 
 | If the user wants… | Route to | How |
 | --- | --- | --- |
+| Raw social post lists, engagement rankings or voices lists | **`marketing-data-access`** | Fetch marketing-data-access and follow focused-reads.md. |
+| Learn a reusable brand or author voice from blog posts or social writing | **`voice-card`** | Fetch it with catalog_fetch, or `gooseworks fetch voice-card` in a terminal. |
+| Static/image ads, including campaigns, more ads, winner variants, copy/font changes or rejected-image fixes | **`make-static-ads`** | Fetch with catalog_fetch or gooseworks fetch; follow selection/review/quote gates. Stop creation if unavailable. |
 | Change one ad already made in GooseWorks (an edit, a new size, its tags or rating), or save the customer's image as a template. New image ads: `make-static-ads` | **`goose-ads`** | Open it with catalog_fetch in a chat app, or the installed copy in a terminal. |
 | Charts, infographics, slides, social graphics, branded visual designs from a style or format | **`goose-graphics`** | Fetch it with catalog_fetch, or `gooseworks fetch goose-graphics` in a terminal. |
 | Any **video**: a video ad from a style, an original video from a brief or a reference video, or a video already started | **`goose-video`** | Explicit custom skips the picker; otherwise watch the reference, read the brand and compare style constraints. |
@@ -54,33 +45,35 @@ social data. Hand specialist work to its skill; do data work here.
 | Job | Playbook |
 | --- | --- |
 | Not sure what to do first | `where-to-start` |
-| Market size, trends, what people say, brand watch | `research-market` |
-| What rivals run and what works | `research-competitors` |
-| Who buys and why; lists of companies and people | `research-audience` |
-| Cold emails and LinkedIn messages | `write-outreach` |
+| Market size, trends, brand watch and launch positioning | `research-market` |
+| Competitor research, battlecards, landing-page tools and post engagers | `research-competitors` |
+| Who buys and why; prospect lists, lead enrichment and work contacts | `research-audience` |
+| Cold email and LinkedIn drafts, replies and an import file; you send | `write-outreach` |
 | A campaign plan from a budget and a date | `plan-campaign` |
 | New static image ads | `make-static-ads` |
 | Launch, scale or pause paid ads | `run-paid-campaigns` |
 | What worked; performance reports | `analyze-performance` |
-| Email flows and sends to subscribers | `email-lifecycle` |
-| SEO and AI-answer visibility | `improve-search-visibility` |
+| Subscriber email flows and broadcast drafts; you send | `email-lifecycle` |
+| SEO audits, metrics, keyword gaps, topic clusters, page-set plans and AI visibility | `improve-search-visibility` |
 | Influencers and UGC creators | `work-with-creators` |
-| One post, article or newsletter | `make-content` |
-| Posting calendar and social plan | `run-organic-social` |
+| Posts, articles, newsletters and one or more content briefs | `make-content` |
+| Organic social research, posts, voices, calendar and drafts | `run-organic-social` |
 
-Fetch a playbook before following it, and hand it the brand you read.
+Fetch playbook, dependencies and brand context. Static creation requires make-static-ads;
+fetch it or stop. Its research and selection run even for one ad or finals only.
+Raw lists: marketing-data-access; voice: voice-card. Supplied surveys use ordinary report
+writing. Skip unrelated calendar/campaign intake.
 
 ## Data work
 
-In a chat app use the actions: catalog_search finds a skill, catalog_fetch opens it, data_get
-and data_post make its paid data calls, and account_whoami shows credits.
+In chat, catalog_search finds skills, catalog_fetch opens them, data_get/data_post run paid
+data calls and account_whoami shows credits.
 
-In a terminal use the commands:
+In a terminal:
 
-- `gooseworks search "<task>"` finds a skill; `gooseworks fetch <slug>` prints its instructions,
-  scripts, files and dependencies.
-- Save every script and file under `/tmp/gooseworks-scripts/<slug>/` (files under `tools/` go to
-  `/tmp/gooseworks-scripts/tools/`), never in the user's project, then follow the skill's steps.
+- `gooseworks search "<task>"` finds a skill; `gooseworks fetch <slug>` prints instructions and dependencies.
+- Save scripts/files under `/tmp/gooseworks-scripts/<slug>/` (files under `tools/` go to
+  `/tmp/gooseworks-scripts/tools/`), never in the user's project.
 - `gooseworks call <provider> <path>` calls a provider through GooseWorks; `--query` and `--body`
   take JSON. Use it in place of any raw request a skill shows. A script that needs the GooseWorks
   settings gets them from `gooseworks env`.
@@ -95,8 +88,8 @@ In a terminal use the commands:
 - Results go in `~/Gooseworks/` unless the customer names a place. Ask before saving, and never
   overwrite a file.
 
-Before paid calls, tell the customer how many calls it will take and the credit total, and wait
-for their yes. Each paid answer says what it charged.
+Before paid calls, state the call count and total credits; wait for the customer's yes.
+Each paid answer reports its charge.
 
 ## Rules
 
@@ -104,8 +97,8 @@ for their yes. Each paid answer says what it charged.
 - Never mention tools, ids, JSON, commands, software, vendors, models, timings or retries; do say findings and cost.
 - Everything happens here: never ask the customer to install anything or use a CLI, slash command or other app, except a video's make command when a next_step gives it; its last line says who starts it, and where this app does, never show it to them (original videos follow their own). Never give any other command, sign-in step or setting, and never ask them a technical question.
 - Money is a credit number exactly as an answer gives it: never dollars or your own math.
-- Follow the next_step in every answer.
-- Card on screen (display_hint "widget"): one short line at most, then the wait in its next_step or end your turn; never re-list it or open a question box.
+- Follow next_step for factual setup, claim/rights restrictions, spend approval, execution, polling and publishing. A fetched playbook owns research, creative planning and review gates; generic speed/planning suggestions do not waive them.
+- A card for an unresolved choice: show it and wait as directed. Already completed setup and a selected task continue in the active playbook; preserve its required gates.
 - Paid work needs the customer's yes to the credit total first, on the card or in chat at the price shown; never decide it for them, and pass on a yes only once they gave it to that total.
 - Never invent an offer, a claim or proof.
 - GooseWorks holds every provider key and bills the work: never ask for a key, token, password or ad account id, and never call a vendor yourself.

package/skills/manifest.json

@@ -1,9 +1,9 @@
 {
   "package": "gooseworks",
-  "version": "0.6.0-dev.75.504129db",
+  "version": "0.6.0-dev.77.f7d39aeb",
   "entries": {
-    "gooseworks": "b282d7a42b794b8061b7b3947f857adadba6587e03bff951528dc912dac1d14b",
-    "goose-ads": "cec58f726db71c51173568320550d73afaa49e284f8a770ba8e964176d1af72a",
+    "gooseworks": "91a5468e045198f944a4c8d4872237fbc2b83a56ea5b0ad6a42697a3b6325bce",
+    "goose-ads": "9264031a4acb43cbda268ceb1ba474a41cc38bd18d018c75dba64441a6122c2a",
     "goose-video": "3419174c9e984e974b7486a088df480b44fcc2004ad4dcadc9c50bce36d7fdf2",
     "goose-video-local": "3c8c8aecbfe3d8e58e6393e28dc67dc36f9d4b8dcfb1603f8bc442786ce839ee",
     "make-custom-video": "e2acbb5b920ed7e6ca6a990871a3b8734ed760bdfd00f7e89d7488dcb3b4c839",

package/skills/routes.json

@@ -2,6 +2,24 @@
   "$comment": "Generated by `npm run generate:skills` from gooseworks/src/skills/routes.ts — the single source for GooseWorks skill routing (GOOSE-3190). Do not hand-edit. Consumers: goose-skills/collections/brand-growth/routes.json.",
   "version": 1,
   "domain_routes": [
+    {
+      "skill": "marketing-data-access",
+      "when": "Raw social post lists, engagement rankings or voices lists",
+      "how": "Fetch marketing-data-access and follow focused-reads.md.",
+      "delivery": "fetch"
+    },
+    {
+      "skill": "voice-card",
+      "when": "Learn a reusable brand or author voice from blog posts or social writing",
+      "how": "Fetch it with catalog_fetch, or `gooseworks fetch voice-card` in a terminal.",
+      "delivery": "fetch"
+    },
+    {
+      "skill": "make-static-ads",
+      "when": "Static/image ads, including campaigns, more ads, winner variants, copy/font changes or rejected-image fixes",
+      "how": "Fetch with catalog_fetch or gooseworks fetch; follow selection/review/quote gates. Stop creation if unavailable.",
+      "delivery": "fetch"
+    },
     {
       "skill": "goose-ads",
       "when": "Change one ad already made in GooseWorks (an edit, a new size, its tags or rating), or save the customer's image as a template. New image ads: `make-static-ads`",
@@ -41,25 +59,25 @@
       ]
     },
     {
-      "job": "Market size, trends, what people say, brand watch",
+      "job": "Market size, trends, brand watch and launch positioning",
       "skills": [
         "research-market"
       ]
     },
     {
-      "job": "What rivals run and what works",
+      "job": "Competitor research, battlecards, landing-page tools and post engagers",
       "skills": [
         "research-competitors"
       ]
     },
     {
-      "job": "Who buys and why; lists of companies and people",
+      "job": "Who buys and why; prospect lists, lead enrichment and work contacts",
       "skills": [
         "research-audience"
       ]
     },
     {
-      "job": "Cold emails and LinkedIn messages",
+      "job": "Cold email and LinkedIn drafts, replies and an import file; you send",
       "skills": [
         "write-outreach"
       ]
@@ -89,13 +107,13 @@
       ]
     },
     {
-      "job": "Email flows and sends to subscribers",
+      "job": "Subscriber email flows and broadcast drafts; you send",
       "skills": [
         "email-lifecycle"
       ]
     },
     {
-      "job": "SEO and AI-answer visibility",
+      "job": "SEO audits, metrics, keyword gaps, topic clusters, page-set plans and AI visibility",
       "skills": [
         "improve-search-visibility"
       ]
@@ -107,13 +125,13 @@
       ]
     },
     {
-      "job": "One post, article or newsletter",
+      "job": "Posts, articles, newsletters and one or more content briefs",
       "skills": [
         "make-content"
       ]
     },
     {
-      "job": "Posting calendar and social plan",
+      "job": "Organic social research, posts, voices, calendar and drafts",
       "skills": [
         "run-organic-social"
       ]
@@ -130,12 +148,14 @@
     "improve-search-visibility",
     "make-content",
     "make-static-ads",
+    "marketing-data-access",
     "plan-campaign",
     "research-audience",
     "research-competitors",
     "research-market",
     "run-organic-social",
     "run-paid-campaigns",
+    "voice-card",
     "where-to-start",
     "work-with-creators",
     "write-outreach"