gooseworks 0.6.0-dev.71.ab2840d8 → 0.6.0-dev.73.6a9a890d

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
@@ -1 +1 @@
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- {"version":3,"file":"master-skill.d.ts","sourceRoot":"","sources":["../../src/skills/master-skill.ts"],"names":[],"mappings":"AAyBA,MAAM,WAAW,UAAU;IACzB,qEAAqE;IACrE,IAAI,EAAE,MAAM,CAAC;IACb,OAAO,EAAE,MAAM,CAAC;CACjB;AAED;;;;;;GAMG;AACH,wBAAgB,cAAc,IAAI,UAAU,EAAE,CAS7C;AAED,wEAAwE;AACxE,wBAAgB,kBAAkB,IAAI,MAAM,EAAE,CAE7C;AAED,sGAAsG;AACtG,wBAAgB,qBAAqB,IAAI,MAAM,CAwF9C;AAED,4CAA4C;AAC5C,wBAAgB,uBAAuB,IAAI,MAAM,CAmChD;AAED,6DAA6D;AAC7D,wBAAgB,iCAAiC,IAAI,MAAM,CAgC1D;AAED,+EAA+E;AAC/E,wBAAgB,yBAAyB,IAAI,MAAM,CAElD;AAED,qFAAqF;AACrF,wBAAgB,8BAA8B,IAAI,MAAM,CAEvD;AAED,iEAAiE;AACjE,wBAAgB,8BAA8B,IAAI,MAAM,CASvD"}
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+ {"version":3,"file":"master-skill.d.ts","sourceRoot":"","sources":["../../src/skills/master-skill.ts"],"names":[],"mappings":"AAyBA,MAAM,WAAW,UAAU;IACzB,qEAAqE;IACrE,IAAI,EAAE,MAAM,CAAC;IACb,OAAO,EAAE,MAAM,CAAC;CACjB;AAED;;;;;;GAMG;AACH,wBAAgB,cAAc,IAAI,UAAU,EAAE,CAS7C;AAED,wEAAwE;AACxE,wBAAgB,kBAAkB,IAAI,MAAM,EAAE,CAE7C;AAED,sGAAsG;AACtG,wBAAgB,qBAAqB,IAAI,MAAM,CAwF9C;AAED,4CAA4C;AAC5C,wBAAgB,uBAAuB,IAAI,MAAM,CAsChD;AAED,6DAA6D;AAC7D,wBAAgB,iCAAiC,IAAI,MAAM,CAgC1D;AAED,+EAA+E;AAC/E,wBAAgB,yBAAyB,IAAI,MAAM,CAElD;AAED,qFAAqF;AACrF,wBAAgB,8BAA8B,IAAI,MAAM,CAEvD;AAED,iEAAiE;AACjE,wBAAgB,8BAA8B,IAAI,MAAM,CASvD"}
@@ -59,14 +59,14 @@ function getMasterSkillContent() {
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  name: gooseworks
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  slug: gooseworks
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  description: >
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- GooseWorks growth coworker and router. Research brands, customers, competitors, creators,
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- markets and prospects; make and study ads, product photos, graphics and video; search and
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- scrape public web and social data; find and enrich leads. The one GooseWorks entry point
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+ GooseWorks growth coworker and router. Research markets, competitors, audiences and
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+ creators; plan campaigns; make ads, product photos, graphics, video and content; run paid
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+ ads, email, SEO and social; find leads and contacts. The one GooseWorks entry point
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  for brand growth, B2B, sales, research and GTM work. Also use it when the user mentions their
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  GooseWorks brand's offers, prices, rules, audience or bestsellers, or wants copy for it
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  (captions, posts, emails), so those facts reach its Marketing Brain.
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  category: general
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- version: 2.1.0
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+ version: 2.2.0
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  author: GooseWorks
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  tags: [gooseworks, data, scraping, search, research, gtm, leads, prospecting, ads, video]
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  ---
@@ -100,15 +100,15 @@ social data. Hand specialist work to its skill; do data work here.
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  | If the user wants… | Route to | How |
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  | --- | --- | --- |
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  ${(0, routes_1.renderDomainRouteTable)()}
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- | Anything else: scraping, research, lead lists, enrichment, any data lookup | (stay here) | Follow "Data work" below. |
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+ | Anything else: find a skill or a single step | (stay here) | catalog_search, or \`gooseworks search\` in a terminal; see "Data work". |
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- ## Brand growth skills
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+ ## Marketing playbooks
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- | Job | Skill |
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+ | Job | Playbook |
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  | --- | --- |
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  ${(0, routes_1.renderBrandGrowthTable)()}
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- Fetch a skill before following it, and hand it the brand you read.
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+ Fetch a playbook before following it, and hand it the brand you read.
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  ## Data work
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@@ -148,9 +148,9 @@ function getGooseAdsSkillContent() {
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  return `---
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  name: goose-ads
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  slug: goose-ads
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- description: Make, edit and study image ads with GooseWorks in this chat, from the brand's own products and approved sources. Start brand work with brain_map and follow the next_step in every answer.
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+ description: Edit, resize, animate and study image ads with GooseWorks in this chat. New static or image ads go to the make-static-ads skill when it is installed or catalog_fetch opens it. Start brand work with brain_map and follow the next_step in every answer.
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  category: ads
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- version: 3.1.0
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+ version: 3.2.0
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  author: GooseWorks
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  ---
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@@ -161,12 +161,15 @@ direction with a one-line reason and offer at most two others.
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  - A fact the customer states about the brand (an offer, a price, a rule, their audience): save
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  it with brain_save in their words, never in your own notes, and confirm in one line.
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- - New ads: pick a source from the brand's own ads and templates, or find one with catalog_search
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- and open it with catalog_fetch. ads_generate makes the ads: get its price first, tell the
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- customer the credit total, and make them only after their yes.
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+ - New static or image ads, more like a winning ad, new words or a new font on an ad, a rejected
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+ ad to fix, or a social graphic: use the make-static-ads skill (installed, or opened with
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+ catalog_fetch) and follow it instead of this list.
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+ - Only when make-static-ads is neither installed nor opened by catalog_fetch: pick a source from
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+ the brand's own ads and templates, or find one with catalog_search and open it with
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+ catalog_fetch. ads_generate makes the ads: get its price first, tell the customer the credit
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+ total, and make them only after their yes.
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  - A batch on its way: job_get. Finished ads: ads_read.
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- - One ad: another take, an edit, a new size, an animation, its tags or the customer's rating, all
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- with ads_edit.
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+ - One finished ad: a new size, an animation, its tags or the customer's rating, all with ads_edit.
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  - The customer's own image as a template: ads_template_save. Their files: media_upload.
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  - Campaigns: campaign_read, campaign_save and campaign_ideas. campaign_generate plans and prices a
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  campaign's ads; ads_review makes them once the customer says yes to the total.
@@ -1 +1 @@
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+ {"version":3,"file":"master-skill.js","sourceRoot":"","sources":["../../src/skills/master-skill.ts"],"names":[],"mappings":";;AAsCA,wCASC;AAGD,gDAEC;AAGD,sDAwFC;AAGD,0DAsCC;AAGD,8EAgCC;AAGD,8DAEC;AAGD,wEAEC;AAGD,wEASC;AAjPD;;;;;;;;;;;;;;;;;;;;;GAqBG;AACH,qCAA0E;AAC1E,+DAA4F;AAQ5F;;;;;;GAMG;AACH,SAAgB,cAAc;IAC5B,OAAO;QACL,EAAE,IAAI,EAAE,YAAY,EAAE,OAAO,EAAE,qBAAqB,EAAE,EAAE;QACxD,EAAE,IAAI,EAAE,WAAW,EAAE,OAAO,EAAE,uBAAuB,EAAE,EAAE;QACzD,EAAE,IAAI,EAAE,aAAa,EAAE,OAAO,EAAE,yBAAyB,EAAE,EAAE;QAC7D,EAAE,IAAI,EAAE,mBAAmB,EAAE,OAAO,EAAE,8BAA8B,EAAE,EAAE;QACxE,EAAE,IAAI,EAAE,mBAAmB,EAAE,OAAO,EAAE,8BAA8B,EAAE,EAAE;QACxE,EAAE,IAAI,EAAE,sBAAsB,EAAE,OAAO,EAAE,iCAAiC,EAAE,EAAE;KAC/E,CAAC;AACJ,CAAC;AAED,wEAAwE;AACxE,SAAgB,kBAAkB;IAChC,OAAO,cAAc,EAAE,CAAC,GAAG,CAAC,CAAC,CAAC,EAAE,EAAE,CAAC,CAAC,CAAC,IAAI,CAAC,CAAC;AAC7C,CAAC;AAED,sGAAsG;AACtG,SAAgB,qBAAqB;IACnC,OAAO;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;EA4CP,IAAA,+BAAsB,GAAE;;;;;;;EAOxB,IAAA,+BAAsB,GAAE;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;EAkCxB,8CAAwB,CAAC,GAAG;CAC7B,CAAC;AACF,CAAC;AAED,4CAA4C;AAC5C,SAAgB,uBAAuB;IACrC,OAAO;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;EAmCP,8CAAwB,CAAC,GAAG;CAC7B,CAAC;AACF,CAAC;AAED,6DAA6D;AAC7D,SAAgB,iCAAiC;IAC/C,OAAO;;;;;;;;;;;;;;;;;;;;;;;;;;;;;EA6BP,8CAAwB,CAAC,MAAM;CAChC,CAAC;AACF,CAAC;AAED,+EAA+E;AAC/E,SAAgB,yBAAyB;IACvC,OAAO,+CAAyB,CAAC,aAAa,CAAC,CAAC;AAClD,CAAC;AAED,qFAAqF;AACrF,SAAgB,8BAA8B;IAC5C,OAAO,+CAAyB,CAAC,mBAAmB,CAAC,CAAC;AACxD,CAAC;AAED,iEAAiE;AACjE,SAAgB,8BAA8B;IAC5C,OAAO;;;;;;;CAOR,CAAC;AACF,CAAC"}
@@ -49,9 +49,9 @@ export declare const DOMAIN_ROUTES: DomainRoute[];
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  */
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  export declare const UNROUTED_ENTRY_SKILLS: Readonly<Record<string, string>>;
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  /**
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- * Brand Growth routes — the outcome skills in the `brand-growth` collection.
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- * Must stay in sync with `goose-skills/collections/brand-growth/routes.json`,
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- * which is derived from this list.
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+ * Brand Growth routes — the marketing playbooks in the `brand-growth` collection,
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+ * one job and one playbook per row. Must stay in sync with
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+ * `goose-skills/collections/brand-growth/routes.json`, which is derived from this list.
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  */
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  export declare const BRAND_GROWTH_ROUTES: BrandGrowthRoute[];
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  /** Every skill slug named by any route, deduped and sorted. */
@@ -1 +1 @@
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- {"version":3,"file":"routes.d.ts","sourceRoot":"","sources":["../../src/skills/routes.ts"],"names":[],"mappings":"AAAA;;;;;;;;;;;;;;;;;;GAkBG;AAEH,4CAA4C;AAC5C,MAAM,MAAM,aAAa;AACvB,+DAA+D;AAC7D,OAAO;AACT,+EAA+E;GAC7E,OAAO,CAAC;AAEZ,MAAM,WAAW,WAAW;IAC1B,kCAAkC;IAClC,KAAK,EAAE,MAAM,CAAC;IACd,qEAAqE;IACrE,IAAI,EAAE,MAAM,CAAC;IACb,2EAA2E;IAC3E,GAAG,EAAE,MAAM,CAAC;IACZ,QAAQ,EAAE,aAAa,CAAC;CACzB;AAED,MAAM,WAAW,gBAAgB;IAC/B,0BAA0B;IAC1B,GAAG,EAAE,MAAM,CAAC;IACZ,8CAA8C;IAC9C,MAAM,EAAE,MAAM,EAAE,CAAC;CAClB;AAED;;;GAGG;AACH,eAAO,MAAM,aAAa,EAAE,WAAW,EA+BtC,CAAC;AAEF;;;GAGG;AACH,eAAO,MAAM,qBAAqB,EAAE,QAAQ,CAAC,MAAM,CAAC,MAAM,EAAE,MAAM,CAAC,CAGlE,CAAC;AAEF;;;;GAIG;AACH,eAAO,MAAM,mBAAmB,EAAE,gBAAgB,EAkBjD,CAAC;AAEF,+DAA+D;AAC/D,wBAAgB,mBAAmB,IAAI,MAAM,EAAE,CAK9C;AAED,mFAAmF;AACnF,wBAAgB,wBAAwB,IAAI,MAAM,EAAE,CAInD;AAED,wEAAwE;AACxE,wBAAgB,gBAAgB,IAAI;IAClC,QAAQ,EAAE,MAAM,CAAC;IACjB,OAAO,EAAE,MAAM,CAAC;IAChB,aAAa,EAAE,WAAW,EAAE,CAAC;IAC7B,mBAAmB,EAAE,gBAAgB,EAAE,CAAC;IACxC,MAAM,EAAE,MAAM,EAAE,CAAC;CAClB,CASA;AAED,gFAAgF;AAChF,wBAAgB,sBAAsB,IAAI,MAAM,CAI/C;AAED,oDAAoD;AACpD,wBAAgB,sBAAsB,IAAI,MAAM,CAI/C"}
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+ {"version":3,"file":"routes.d.ts","sourceRoot":"","sources":["../../src/skills/routes.ts"],"names":[],"mappings":"AAAA;;;;;;;;;;;;;;;;;;GAkBG;AAEH,4CAA4C;AAC5C,MAAM,MAAM,aAAa;AACvB,+DAA+D;AAC7D,OAAO;AACT,+EAA+E;GAC7E,OAAO,CAAC;AAEZ,MAAM,WAAW,WAAW;IAC1B,kCAAkC;IAClC,KAAK,EAAE,MAAM,CAAC;IACd,qEAAqE;IACrE,IAAI,EAAE,MAAM,CAAC;IACb,2EAA2E;IAC3E,GAAG,EAAE,MAAM,CAAC;IACZ,QAAQ,EAAE,aAAa,CAAC;CACzB;AAED,MAAM,WAAW,gBAAgB;IAC/B,0BAA0B;IAC1B,GAAG,EAAE,MAAM,CAAC;IACZ,8CAA8C;IAC9C,MAAM,EAAE,MAAM,EAAE,CAAC;CAClB;AAED;;;GAGG;AACH,eAAO,MAAM,aAAa,EAAE,WAAW,EA+BtC,CAAC;AAEF;;;GAGG;AACH,eAAO,MAAM,qBAAqB,EAAE,QAAQ,CAAC,MAAM,CAAC,MAAM,EAAE,MAAM,CAAC,CAGlE,CAAC;AAEF;;;;GAIG;AACH,eAAO,MAAM,mBAAmB,EAAE,gBAAgB,EAejD,CAAC;AAEF,+DAA+D;AAC/D,wBAAgB,mBAAmB,IAAI,MAAM,EAAE,CAK9C;AAED,mFAAmF;AACnF,wBAAgB,wBAAwB,IAAI,MAAM,EAAE,CAInD;AAED,wEAAwE;AACxE,wBAAgB,gBAAgB,IAAI;IAClC,QAAQ,EAAE,MAAM,CAAC;IACjB,OAAO,EAAE,MAAM,CAAC;IAChB,aAAa,EAAE,WAAW,EAAE,CAAC;IAC7B,mBAAmB,EAAE,gBAAgB,EAAE,CAAC;IACxC,MAAM,EAAE,MAAM,EAAE,CAAC;CAClB,CASA;AAED,gFAAgF;AAChF,wBAAgB,sBAAsB,IAAI,MAAM,CAI/C;AAED,oDAAoD;AACpD,wBAAgB,sBAAsB,IAAI,MAAM,CAI/C"}
@@ -32,7 +32,7 @@ exports.renderBrandGrowthTable = renderBrandGrowthTable;
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  exports.DOMAIN_ROUTES = [
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  {
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  skill: 'goose-ads',
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- when: 'Make, edit or study image ads: from a template, a source ad or the brand\'s products; why a campaign underperforms; competitor ads, angles and hooks',
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+ when: 'Change one ad already made in GooseWorks (an edit, a new size, its tags or rating), or save the customer\'s image as a template. New image ads: `make-static-ads`',
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  how: 'Open it with catalog_fetch in a chat app, or the installed copy in a terminal.',
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  delivery: 'entry',
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  },
@@ -70,28 +70,25 @@ exports.UNROUTED_ENTRY_SKILLS = {
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  'goose-video-local': 'One line: a next_step that gives the kit command says who starts it.',
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  };
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  /**
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- * Brand Growth routes — the outcome skills in the `brand-growth` collection.
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- * Must stay in sync with `goose-skills/collections/brand-growth/routes.json`,
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- * which is derived from this list.
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+ * Brand Growth routes — the marketing playbooks in the `brand-growth` collection,
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+ * one job and one playbook per row. Must stay in sync with
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+ * `goose-skills/collections/brand-growth/routes.json`, which is derived from this list.
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  */
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  exports.BRAND_GROWTH_ROUTES = [
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- { job: 'Brand foundation', skills: ['brand-research'] },
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- { job: 'Competitor ads', skills: ['competitor-ad-intelligence'] },
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- { job: 'Customer language and angles', skills: ['comment-mining', 'ad-angle-miner'] },
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- { job: 'Competitor social content', skills: ['competitor-social-research'] },
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- { job: 'Audience definition', skills: ['audience-research'] },
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- { job: 'Creator discovery and evaluation', skills: ['influencer-prospecting', 'creator-profile-teardown'] },
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- { job: 'Trends and outlier posts', skills: ['trend-discovery', 'outlier-post-finder'] },
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- { job: 'Social listening and product demand', skills: ['social-listening-brief', 'product-demand-research'] },
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- { job: 'Long-form source material (calls, podcasts, videos)', skills: ['transcript-intelligence'] },
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- {
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- job: 'Meta performance, policy, and landing-page match',
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- skills: ['meta-ads-analyzer', 'meta-ad-policy-checker', 'ad-to-landing-page-auditor'],
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- },
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- { job: 'Static ads', skills: ['goose-ads', 'remix-graphic-ad-from-reference'] },
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- { job: 'Product photos', skills: ['goose-product-photos', 'product-photoshoot'] },
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- { job: 'Written content and repurposing', skills: ['content-repurposing'] },
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- { job: 'Graphics and animation', skills: ['goose-graphics', 'animate-image'] },
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+ { job: 'Not sure what to do first', skills: ['where-to-start'] },
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+ { job: 'Market size, trends, what people say, brand watch', skills: ['research-market'] },
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+ { job: 'What rivals run and what works', skills: ['research-competitors'] },
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+ { job: 'Who buys and why; lists of companies and people', skills: ['research-audience'] },
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+ { job: 'Cold emails and LinkedIn messages', skills: ['write-outreach'] },
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+ { job: 'A campaign plan from a budget and a date', skills: ['plan-campaign'] },
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+ { job: 'New static image ads', skills: ['make-static-ads'] },
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+ { job: 'Launch, scale or pause paid ads', skills: ['run-paid-campaigns'] },
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+ { job: 'What worked; performance reports', skills: ['analyze-performance'] },
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+ { job: 'Email flows and sends to subscribers', skills: ['email-lifecycle'] },
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+ { job: 'SEO and AI-answer visibility', skills: ['improve-search-visibility'] },
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+ { job: 'Influencers and UGC creators', skills: ['work-with-creators'] },
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+ { job: 'One post, article or newsletter', skills: ['make-content'] },
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+ { job: 'Posting calendar and social plan', skills: ['run-organic-social'] },
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  ];
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  /** Every skill slug named by any route, deduped and sorted. */
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  function getRoutedSkillSlugs() {
@@ -1 +1 @@
1
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1
+ {"version":3,"file":"routes.js","sourceRoot":"","sources":["../../src/skills/routes.ts"],"names":[],"mappings":";AAAA;;;;;;;;;;;;;;;;;;GAkBG;;;AA+FH,kDAKC;AAGD,4DAIC;AAGD,4CAeC;AAGD,wDAIC;AAGD,wDAIC;AAjHD;;;GAGG;AACU,QAAA,aAAa,GAAkB;IAC1C;QACE,KAAK,EAAE,WAAW;QAClB,IAAI,EAAE,mKAAmK;QACzK,GAAG,EAAE,gFAAgF;QACrF,QAAQ,EAAE,OAAO;KAClB;IACD;QACE,KAAK,EAAE,gBAAgB;QACvB,IAAI,EAAE,8FAA8F;QACpG,GAAG,EAAE,kFAAkF;QACvF,QAAQ,EAAE,OAAO;KAClB;IACD;QACE,KAAK,EAAE,aAAa;QACpB,IAAI,EAAE,yHAAyH;QAC/H,GAAG,EAAE,gHAAgH;QACrH,QAAQ,EAAE,OAAO;KAClB;IACD;QACE,KAAK,EAAE,sBAAsB;QAC7B,IAAI,EAAE,+EAA+E;QACrF,GAAG,EAAE,gFAAgF;QACrF,QAAQ,EAAE,OAAO;KAClB;IACD;QACE,KAAK,EAAE,eAAe;QACtB,IAAI,EAAE,gDAAgD;QACtD,GAAG,EAAE,iFAAiF;QACtF,QAAQ,EAAE,OAAO;KAClB;CACF,CAAC;AAEF;;;GAGG;AACU,QAAA,qBAAqB,GAAqC;IACrE,mBAAmB,EAAE,0JAA0J;IAC/K,mBAAmB,EAAE,sEAAsE;CAC5F,CAAC;AAEF;;;;GAIG;AACU,QAAA,mBAAmB,GAAuB;IACrD,EAAE,GAAG,EAAE,2BAA2B,EAAE,MAAM,EAAE,CAAC,gBAAgB,CAAC,EAAE;IAChE,EAAE,GAAG,EAAE,mDAAmD,EAAE,MAAM,EAAE,CAAC,iBAAiB,CAAC,EAAE;IACzF,EAAE,GAAG,EAAE,gCAAgC,EAAE,MAAM,EAAE,CAAC,sBAAsB,CAAC,EAAE;IAC3E,EAAE,GAAG,EAAE,iDAAiD,EAAE,MAAM,EAAE,CAAC,mBAAmB,CAAC,EAAE;IACzF,EAAE,GAAG,EAAE,mCAAmC,EAAE,MAAM,EAAE,CAAC,gBAAgB,CAAC,EAAE;IACxE,EAAE,GAAG,EAAE,0CAA0C,EAAE,MAAM,EAAE,CAAC,eAAe,CAAC,EAAE;IAC9E,EAAE,GAAG,EAAE,sBAAsB,EAAE,MAAM,EAAE,CAAC,iBAAiB,CAAC,EAAE;IAC5D,EAAE,GAAG,EAAE,iCAAiC,EAAE,MAAM,EAAE,CAAC,oBAAoB,CAAC,EAAE;IAC1E,EAAE,GAAG,EAAE,kCAAkC,EAAE,MAAM,EAAE,CAAC,qBAAqB,CAAC,EAAE;IAC5E,EAAE,GAAG,EAAE,sCAAsC,EAAE,MAAM,EAAE,CAAC,iBAAiB,CAAC,EAAE;IAC5E,EAAE,GAAG,EAAE,8BAA8B,EAAE,MAAM,EAAE,CAAC,2BAA2B,CAAC,EAAE;IAC9E,EAAE,GAAG,EAAE,8BAA8B,EAAE,MAAM,EAAE,CAAC,oBAAoB,CAAC,EAAE;IACvE,EAAE,GAAG,EAAE,iCAAiC,EAAE,MAAM,EAAE,CAAC,cAAc,CAAC,EAAE;IACpE,EAAE,GAAG,EAAE,kCAAkC,EAAE,MAAM,EAAE,CAAC,oBAAoB,CAAC,EAAE;CAC5E,CAAC;AAEF,+DAA+D;AAC/D,SAAgB,mBAAmB;IACjC,MAAM,KAAK,GAAG,IAAI,GAAG,EAAU,CAAC;IAChC,KAAK,MAAM,CAAC,IAAI,qBAAa;QAAE,KAAK,CAAC,GAAG,CAAC,CAAC,CAAC,KAAK,CAAC,CAAC;IAClD,KAAK,MAAM,CAAC,IAAI,2BAAmB;QAAE,KAAK,MAAM,CAAC,IAAI,CAAC,CAAC,MAAM;YAAE,KAAK,CAAC,GAAG,CAAC,CAAC,CAAC,CAAC;IAC5E,OAAO,CAAC,GAAG,KAAK,CAAC,CAAC,IAAI,EAAE,CAAC;AAC3B,CAAC;AAED,mFAAmF;AACnF,SAAgB,wBAAwB;IACtC,MAAM,KAAK,GAAG,IAAI,GAAG,EAAU,CAAC;IAChC,KAAK,MAAM,CAAC,IAAI,2BAAmB;QAAE,KAAK,MAAM,CAAC,IAAI,CAAC,CAAC,MAAM;YAAE,KAAK,CAAC,GAAG,CAAC,CAAC,CAAC,CAAC;IAC5E,OAAO,CAAC,GAAG,KAAK,CAAC,CAAC,IAAI,EAAE,CAAC;AAC3B,CAAC;AAED,wEAAwE;AACxE,SAAgB,gBAAgB;IAO9B,OAAO;QACL,QAAQ,EACN,4NAA4N;QAC9N,OAAO,EAAE,CAAC;QACV,aAAa,EAAE,qBAAa;QAC5B,mBAAmB,EAAE,2BAAmB;QACxC,MAAM,EAAE,mBAAmB,EAAE;KAC9B,CAAC;AACJ,CAAC;AAED,gFAAgF;AAChF,SAAgB,sBAAsB;IACpC,OAAO,qBAAa,CAAC,GAAG,CACtB,CAAC,CAAC,EAAE,EAAE,CAAC,KAAK,CAAC,CAAC,IAAI,UAAU,CAAC,CAAC,KAAK,UAAU,CAAC,CAAC,GAAG,IAAI,CACvD,CAAC,IAAI,CAAC,IAAI,CAAC,CAAC;AACf,CAAC;AAED,oDAAoD;AACpD,SAAgB,sBAAsB;IACpC,OAAO,2BAAmB,CAAC,GAAG,CAC5B,CAAC,CAAC,EAAE,EAAE,CAAC,KAAK,CAAC,CAAC,GAAG,MAAM,CAAC,CAAC,MAAM,CAAC,GAAG,CAAC,CAAC,CAAC,EAAE,EAAE,CAAC,KAAK,CAAC,IAAI,CAAC,CAAC,IAAI,CAAC,IAAI,CAAC,IAAI,CACtE,CAAC,IAAI,CAAC,IAAI,CAAC,CAAC;AACf,CAAC"}
package/package.json CHANGED
@@ -1,6 +1,6 @@
1
1
  {
2
2
  "name": "gooseworks",
3
- "version": "0.6.0-dev.71.ab2840d8",
3
+ "version": "0.6.0-dev.73.6a9a890d",
4
4
  "description": "GooseWorks CLI — give your coding agent real data tools",
5
5
  "bin": {
6
6
  "gooseworks": "./dist/index.js"
@@ -77,7 +77,7 @@
77
77
  "homepage": "https://gooseworks.ai",
78
78
  "author": "GooseWorks <help@gooseworks.ai>",
79
79
  "gooseworksRelease": {
80
- "commit": "ab2840d87a8c8f774361c98a5d987f8b903cb317",
80
+ "commit": "6a9a890df09cf6993fb7d37515805367f3ee02f1",
81
81
  "branch": "dev"
82
82
  }
83
83
  }
@@ -1,9 +1,9 @@
1
1
  ---
2
2
  name: goose-ads
3
3
  slug: goose-ads
4
- description: Make, edit and study image ads with GooseWorks in this chat, from the brand's own products and approved sources. Start brand work with brain_map and follow the next_step in every answer.
4
+ description: Edit, resize, animate and study image ads with GooseWorks in this chat. New static or image ads go to the make-static-ads skill when it is installed or catalog_fetch opens it. Start brand work with brain_map and follow the next_step in every answer.
5
5
  category: ads
6
- version: 3.1.0
6
+ version: 3.2.0
7
7
  author: GooseWorks
8
8
  ---
9
9
 
@@ -14,12 +14,15 @@ direction with a one-line reason and offer at most two others.
14
14
 
15
15
  - A fact the customer states about the brand (an offer, a price, a rule, their audience): save
16
16
  it with brain_save in their words, never in your own notes, and confirm in one line.
17
- - New ads: pick a source from the brand's own ads and templates, or find one with catalog_search
18
- and open it with catalog_fetch. ads_generate makes the ads: get its price first, tell the
19
- customer the credit total, and make them only after their yes.
17
+ - New static or image ads, more like a winning ad, new words or a new font on an ad, a rejected
18
+ ad to fix, or a social graphic: use the make-static-ads skill (installed, or opened with
19
+ catalog_fetch) and follow it instead of this list.
20
+ - Only when make-static-ads is neither installed nor opened by catalog_fetch: pick a source from
21
+ the brand's own ads and templates, or find one with catalog_search and open it with
22
+ catalog_fetch. ads_generate makes the ads: get its price first, tell the customer the credit
23
+ total, and make them only after their yes.
20
24
  - A batch on its way: job_get. Finished ads: ads_read.
21
- - One ad: another take, an edit, a new size, an animation, its tags or the customer's rating, all
22
- with ads_edit.
25
+ - One finished ad: a new size, an animation, its tags or the customer's rating, all with ads_edit.
23
26
  - The customer's own image as a template: ads_template_save. Their files: media_upload.
24
27
  - Campaigns: campaign_read, campaign_save and campaign_ideas. campaign_generate plans and prices a
25
28
  campaign's ads; ads_review makes them once the customer says yes to the total.
@@ -2,14 +2,14 @@
2
2
  name: gooseworks
3
3
  slug: gooseworks
4
4
  description: >
5
- GooseWorks growth coworker and router. Research brands, customers, competitors, creators,
6
- markets and prospects; make and study ads, product photos, graphics and video; search and
7
- scrape public web and social data; find and enrich leads. The one GooseWorks entry point
5
+ GooseWorks growth coworker and router. Research markets, competitors, audiences and
6
+ creators; plan campaigns; make ads, product photos, graphics, video and content; run paid
7
+ ads, email, SEO and social; find leads and contacts. The one GooseWorks entry point
8
8
  for brand growth, B2B, sales, research and GTM work. Also use it when the user mentions their
9
9
  GooseWorks brand's offers, prices, rules, audience or bestsellers, or wants copy for it
10
10
  (captions, posts, emails), so those facts reach its Marketing Brain.
11
11
  category: general
12
- version: 2.1.0
12
+ version: 2.2.0
13
13
  author: GooseWorks
14
14
  tags: [gooseworks, data, scraping, search, research, gtm, leads, prospecting, ads, video]
15
15
  ---
@@ -42,33 +42,33 @@ social data. Hand specialist work to its skill; do data work here.
42
42
 
43
43
  | If the user wants… | Route to | How |
44
44
  | --- | --- | --- |
45
- | Make, edit or study image ads: from a template, a source ad or the brand's products; why a campaign underperforms; competitor ads, angles and hooks | **`goose-ads`** | Open it with catalog_fetch in a chat app, or the installed copy in a terminal. |
45
+ | Change one ad already made in GooseWorks (an edit, a new size, its tags or rating), or save the customer's image as a template. New image ads: `make-static-ads` | **`goose-ads`** | Open it with catalog_fetch in a chat app, or the installed copy in a terminal. |
46
46
  | Charts, infographics, slides, social graphics, branded visual designs from a style or format | **`goose-graphics`** | Fetch it with catalog_fetch, or `gooseworks fetch goose-graphics` in a terminal. |
47
47
  | Any **video**: a video ad from a style, an original video from a brief or a reference video, or a video already started | **`goose-video`** | Explicit custom skips the picker; otherwise watch the reference, read the brand and compare style constraints. |
48
48
  | Make **product photos**: studio, lifestyle, marketplace, social or on a model | **`goose-product-photos`** | Open it with catalog_fetch in a chat app, or the installed copy in a terminal. |
49
49
  | Animate an approved static ad or product image | **`animate-image`** | Fetch it with catalog_fetch, or `gooseworks fetch animate-image` in a terminal. |
50
- | Anything else: scraping, research, lead lists, enrichment, any data lookup | (stay here) | Follow "Data work" below. |
50
+ | Anything else: find a skill or a single step | (stay here) | catalog_search, or `gooseworks search` in a terminal; see "Data work". |
51
51
 
52
- ## Brand growth skills
52
+ ## Marketing playbooks
53
53
 
54
- | Job | Skill |
54
+ | Job | Playbook |
55
55
  | --- | --- |
56
- | Brand foundation | `brand-research` |
57
- | Competitor ads | `competitor-ad-intelligence` |
58
- | Customer language and angles | `comment-mining`, `ad-angle-miner` |
59
- | Competitor social content | `competitor-social-research` |
60
- | Audience definition | `audience-research` |
61
- | Creator discovery and evaluation | `influencer-prospecting`, `creator-profile-teardown` |
62
- | Trends and outlier posts | `trend-discovery`, `outlier-post-finder` |
63
- | Social listening and product demand | `social-listening-brief`, `product-demand-research` |
64
- | Long-form source material (calls, podcasts, videos) | `transcript-intelligence` |
65
- | Meta performance, policy, and landing-page match | `meta-ads-analyzer`, `meta-ad-policy-checker`, `ad-to-landing-page-auditor` |
66
- | Static ads | `goose-ads`, `remix-graphic-ad-from-reference` |
67
- | Product photos | `goose-product-photos`, `product-photoshoot` |
68
- | Written content and repurposing | `content-repurposing` |
69
- | Graphics and animation | `goose-graphics`, `animate-image` |
70
-
71
- Fetch a skill before following it, and hand it the brand you read.
56
+ | Not sure what to do first | `where-to-start` |
57
+ | Market size, trends, what people say, brand watch | `research-market` |
58
+ | What rivals run and what works | `research-competitors` |
59
+ | Who buys and why; lists of companies and people | `research-audience` |
60
+ | Cold emails and LinkedIn messages | `write-outreach` |
61
+ | A campaign plan from a budget and a date | `plan-campaign` |
62
+ | New static image ads | `make-static-ads` |
63
+ | Launch, scale or pause paid ads | `run-paid-campaigns` |
64
+ | What worked; performance reports | `analyze-performance` |
65
+ | Email flows and sends to subscribers | `email-lifecycle` |
66
+ | SEO and AI-answer visibility | `improve-search-visibility` |
67
+ | Influencers and UGC creators | `work-with-creators` |
68
+ | One post, article or newsletter | `make-content` |
69
+ | Posting calendar and social plan | `run-organic-social` |
70
+
71
+ Fetch a playbook before following it, and hand it the brand you read.
72
72
 
73
73
  ## Data work
74
74
 
@@ -1,9 +1,9 @@
1
1
  {
2
2
  "package": "gooseworks",
3
- "version": "0.6.0-dev.71.ab2840d8",
3
+ "version": "0.6.0-dev.73.6a9a890d",
4
4
  "entries": {
5
- "gooseworks": "bfe2e3b4ba7115f627b7bead99273dfd608180f033538121e233c98ff688d7dc",
6
- "goose-ads": "a3cbf8677240769985507e1792ff53d186e9d2172e646c7427b7e82e060af1f7",
5
+ "gooseworks": "b282d7a42b794b8061b7b3947f857adadba6587e03bff951528dc912dac1d14b",
6
+ "goose-ads": "cec58f726db71c51173568320550d73afaa49e284f8a770ba8e964176d1af72a",
7
7
  "goose-video": "3419174c9e984e974b7486a088df480b44fcc2004ad4dcadc9c50bce36d7fdf2",
8
8
  "goose-video-local": "3c8c8aecbfe3d8e58e6393e28dc67dc36f9d4b8dcfb1603f8bc442786ce839ee",
9
9
  "make-custom-video": "e2acbb5b920ed7e6ca6a990871a3b8734ed760bdfd00f7e89d7488dcb3b4c839",
@@ -4,7 +4,7 @@
4
4
  "domain_routes": [
5
5
  {
6
6
  "skill": "goose-ads",
7
- "when": "Make, edit or study image ads: from a template, a source ad or the brand's products; why a campaign underperforms; competitor ads, angles and hooks",
7
+ "when": "Change one ad already made in GooseWorks (an edit, a new size, its tags or rating), or save the customer's image as a template. New image ads: `make-static-ads`",
8
8
  "how": "Open it with catalog_fetch in a chat app, or the installed copy in a terminal.",
9
9
  "delivery": "entry"
10
10
  },
@@ -35,123 +35,109 @@
35
35
  ],
36
36
  "brand_growth_routes": [
37
37
  {
38
- "job": "Brand foundation",
38
+ "job": "Not sure what to do first",
39
39
  "skills": [
40
- "brand-research"
40
+ "where-to-start"
41
41
  ]
42
42
  },
43
43
  {
44
- "job": "Competitor ads",
44
+ "job": "Market size, trends, what people say, brand watch",
45
45
  "skills": [
46
- "competitor-ad-intelligence"
46
+ "research-market"
47
47
  ]
48
48
  },
49
49
  {
50
- "job": "Customer language and angles",
50
+ "job": "What rivals run and what works",
51
51
  "skills": [
52
- "comment-mining",
53
- "ad-angle-miner"
52
+ "research-competitors"
54
53
  ]
55
54
  },
56
55
  {
57
- "job": "Competitor social content",
56
+ "job": "Who buys and why; lists of companies and people",
58
57
  "skills": [
59
- "competitor-social-research"
58
+ "research-audience"
60
59
  ]
61
60
  },
62
61
  {
63
- "job": "Audience definition",
62
+ "job": "Cold emails and LinkedIn messages",
64
63
  "skills": [
65
- "audience-research"
64
+ "write-outreach"
66
65
  ]
67
66
  },
68
67
  {
69
- "job": "Creator discovery and evaluation",
68
+ "job": "A campaign plan from a budget and a date",
70
69
  "skills": [
71
- "influencer-prospecting",
72
- "creator-profile-teardown"
70
+ "plan-campaign"
73
71
  ]
74
72
  },
75
73
  {
76
- "job": "Trends and outlier posts",
74
+ "job": "New static image ads",
77
75
  "skills": [
78
- "trend-discovery",
79
- "outlier-post-finder"
76
+ "make-static-ads"
80
77
  ]
81
78
  },
82
79
  {
83
- "job": "Social listening and product demand",
80
+ "job": "Launch, scale or pause paid ads",
84
81
  "skills": [
85
- "social-listening-brief",
86
- "product-demand-research"
82
+ "run-paid-campaigns"
87
83
  ]
88
84
  },
89
85
  {
90
- "job": "Long-form source material (calls, podcasts, videos)",
86
+ "job": "What worked; performance reports",
91
87
  "skills": [
92
- "transcript-intelligence"
88
+ "analyze-performance"
93
89
  ]
94
90
  },
95
91
  {
96
- "job": "Meta performance, policy, and landing-page match",
92
+ "job": "Email flows and sends to subscribers",
97
93
  "skills": [
98
- "meta-ads-analyzer",
99
- "meta-ad-policy-checker",
100
- "ad-to-landing-page-auditor"
94
+ "email-lifecycle"
101
95
  ]
102
96
  },
103
97
  {
104
- "job": "Static ads",
98
+ "job": "SEO and AI-answer visibility",
105
99
  "skills": [
106
- "goose-ads",
107
- "remix-graphic-ad-from-reference"
100
+ "improve-search-visibility"
108
101
  ]
109
102
  },
110
103
  {
111
- "job": "Product photos",
104
+ "job": "Influencers and UGC creators",
112
105
  "skills": [
113
- "goose-product-photos",
114
- "product-photoshoot"
106
+ "work-with-creators"
115
107
  ]
116
108
  },
117
109
  {
118
- "job": "Written content and repurposing",
110
+ "job": "One post, article or newsletter",
119
111
  "skills": [
120
- "content-repurposing"
112
+ "make-content"
121
113
  ]
122
114
  },
123
115
  {
124
- "job": "Graphics and animation",
116
+ "job": "Posting calendar and social plan",
125
117
  "skills": [
126
- "goose-graphics",
127
- "animate-image"
118
+ "run-organic-social"
128
119
  ]
129
120
  }
130
121
  ],
131
122
  "skills": [
132
- "ad-angle-miner",
133
- "ad-to-landing-page-auditor",
123
+ "analyze-performance",
134
124
  "animate-image",
135
- "audience-research",
136
- "brand-research",
137
- "comment-mining",
138
- "competitor-ad-intelligence",
139
- "competitor-social-research",
140
- "content-repurposing",
141
- "creator-profile-teardown",
125
+ "email-lifecycle",
142
126
  "goose-ads",
143
127
  "goose-graphics",
144
128
  "goose-product-photos",
145
129
  "goose-video",
146
- "influencer-prospecting",
147
- "meta-ad-policy-checker",
148
- "meta-ads-analyzer",
149
- "outlier-post-finder",
150
- "product-demand-research",
151
- "product-photoshoot",
152
- "remix-graphic-ad-from-reference",
153
- "social-listening-brief",
154
- "transcript-intelligence",
155
- "trend-discovery"
130
+ "improve-search-visibility",
131
+ "make-content",
132
+ "make-static-ads",
133
+ "plan-campaign",
134
+ "research-audience",
135
+ "research-competitors",
136
+ "research-market",
137
+ "run-organic-social",
138
+ "run-paid-campaigns",
139
+ "where-to-start",
140
+ "work-with-creators",
141
+ "write-outreach"
156
142
  ]
157
143
  }