crewly 1.5.18 → 1.5.19

package/config/templates/insurance-smb/template.json

@@ -1,35 +0,0 @@
-{
-  "id": "insurance-smb",
-  "name": "Insurance SMB Team",
-  "description": "A specialized team for insurance agencies and brokerages, focusing on claims processing, policy analysis, compliance, and client retention.",
-  "version": "1.0.0",
-  "category": "operations",
-  "targetVertical": "Insurance Agency / Brokerage",
-  "tags": ["insurance", "claims", "compliance", "retention"],
-  "crewlyVersion": ">=1.2.0",
-  "supportedRuntimes": ["claude-code"],
-  "teamConfigFile": "team.json",
-  "primaryWorkflow": "workflows/claims-processing.yaml",
-  "qualityGatesFile": "quality-gates.yaml",
-  "learnedPatternsFile": "learned-patterns.json",
-  "knowledgeIndexFile": "knowledge/index.json",
-  "requiredSkills": [
-    "feedback-analyzer",
-    "seo-blog-writer",
-    "social-media-post"
-  ],
-  "optionalSkills": [
-    "daily-standup-report"
-  ],
-  "createdAt": "2026-03-04T00:00:00.000Z",
-  "updatedAt": "2026-03-04T00:00:00.000Z",
-  "mission": "Streamline claims processing, ensure policy compliance, and improve client retention for insurance SMBs",
-  "budget": {
-    "maxTokensPerDay": 2000000,
-    "alertThreshold": 80
-  },
-  "qualityGate": {
-    "autoApprove": false,
-    "minQualityScore": 85
-  }
-}

package/config/templates/insurance-smb/workflows/claims-processing.yaml

@@ -1,48 +0,0 @@
-id: claims-processing
-name: Claims Processing Workflow
-description: End-to-end processing of an insurance claim from intake to settlement.
-version: "1.0.0"
-
-steps:
-  - id: claim-intake
-    order: 1
-    name: Claim Intake & Validation
-    owner: "Claims Processor (Chris)"
-    description: Receive claim report and verify all necessary documents are provided.
-    outputs:
-      - name: validated-claim
-        description: Claim data with initial validation status
-        format: json
-    qualityGate: intake-gate
-
-  - id: coverage-assessment
-    order: 2
-    name: Coverage & Policy Assessment
-    owner: "Policy Analyst (Pat)"
-    description: Evaluate the claim against the specific policy terms and coverage limits.
-    dependsOn: [claim-intake]
-    inputs:
-      - name: validated-claim
-        format: json
-        required: true
-    outputs:
-      - name: assessment-report
-        description: Detailed assessment of coverage
-        format: markdown
-    qualityGate: assessment-gate
-
-  - id: settlement-offer
-    order: 3
-    name: Settlement Calculation & Offer
-    owner: "Claims Processor (Chris)"
-    description: Calculate the settlement amount and draft an offer for the client.
-    dependsOn: [coverage-assessment]
-    inputs:
-      - name: assessment-report
-        format: markdown
-        required: true
-    outputs:
-      - name: final-offer
-        description: Drafted settlement offer
-        format: markdown
-    qualityGate: settlement-approval

package/config/templates/insurance-smb/workflows.yaml

@@ -1,43 +0,0 @@
-# Insurance SMB Workflows
-
-- id: new-client-onboarding
-  name: New Client Onboarding
-  description: A multi-step flow to verify a new client, analyze their risk, and finalize coverage.
-  steps:
-    - id: document-intake
-      name: Document Intake
-      owner: "Client Comm Manager (Charlie)"
-    - id: risk-analysis
-      name: Risk Profile & Analysis
-      owner: "Policy Analyst (Pat)"
-    - id: compliance-review
-      name: Final Compliance Review
-      owner: "Compliance Officer (Casey)"
-
-- id: claims-processing
-  name: Claims Processing Workflow
-  description: End-to-end processing of an insurance claim from intake to settlement.
-  steps:
-    - id: claim-intake
-      name: Claim Intake & Validation
-      owner: "Claims Processor (Chris)"
-    - id: coverage-assessment
-      name: Coverage & Policy Assessment
-      owner: "Policy Analyst (Pat)"
-    - id: settlement-offer
-      name: Settlement Calculation & Offer
-      owner: "Claims Processor (Chris)"
-
-- id: renewal-and-cross-sell
-  name: Renewal Reminder + Cross-Sell
-  description: Proactive outreach to existing clients for renewals with personalized cross-sell recommendations.
-  steps:
-    - id: renewal-check
-      name: Identify Upcoming Renewals
-      owner: "Client Comm Manager (Charlie)"
-    - id: cross-sell-analysis
-      name: Cross-Sell Opportunity Analysis
-      owner: "Policy Analyst (Pat)"
-    - id: client-outreach
-      name: Personalized Client Outreach
-      owner: "Client Comm Manager (Charlie)"

package/config/templates/marketing-team/README.md

@@ -1,42 +0,0 @@
-# AI Marketing Team Template
-
-A 3-agent AI marketing team designed for SMBs. Automates content strategy, creation, and analytics across social media platforms.
-
-## Team Composition
-
-- **Maya (Strategist)**: Plans weekly content calendars, researches trends, monitors competitors, and delegates content tasks to the Writer.
-- **Alex (Writer)**: Creates platform-specific social media posts, blog articles, and email newsletters following brand guidelines.
-- **Jordan (Analyst)**: Compiles weekly performance reports with platform metrics, top performers, and data-driven recommendations.
-
-## Workflow
-
-The team follows a weekly content cycle:
-
-1. **Strategy** (Maya) — Research trends, review last week's performance, create content calendar
-2. **Creation** (Alex) — Write content pieces from the calendar, following platform and brand guidelines
-3. **Analysis** (Jordan) — Compile performance metrics, identify top content, recommend optimizations
-
-## Included Skills
-
-- `content-calendar` — CRUD operations for content scheduling
-- `social-media-post` — Generate platform-specific posts
-- `seo-blog-writer` — Write SEO-optimized blog content
-- `daily-standup-report` — Generate team activity reports
-
-## Quick Start
-
-```bash
-npx crewly create team --template marketing-team
-```
-
-## Customization
-
-1. Fill in `knowledge/docs/brand-voice-guide.md` with your brand's voice and tone
-2. Update `goals.md` with your specific marketing KPIs
-3. Adjust content mix ratios in the Strategist's role prompt
-
-## Quality Gates
-
-- **Strategy Quality** — Validates calendar completeness and content mix
-- **Content Quality** — Checks brand voice, grammar, and platform formatting
-- **Report Quality** — Ensures metrics accuracy and actionable recommendations

package/config/templates/marketing-team/goals.md

@@ -1,21 +0,0 @@
-# Marketing Team Goals
-
-## Objective 1: Content Consistency and Quality
-- **KR1**: Publish a minimum of 5 pieces of content per week across all platforms.
-- **KR2**: Maintain 100% adherence to the weekly content calendar (no missed posts).
-- **KR3**: Achieve a minimum content quality score of 80/100 across all peer reviews.
-
-## Objective 2: Audience Growth and Engagement
-- **KR1**: Grow total audience across platforms by 10% month-over-month.
-- **KR2**: Achieve an average engagement rate of 3%+ on X and LinkedIn posts.
-- **KR3**: Increase content reach by 15% week-over-week through optimized posting times and formats.
-
-## Objective 3: Brand Voice and Strategic Alignment
-- **KR1**: 100% of published content passes the brand voice consistency checklist.
-- **KR2**: Maintain a content mix ratio within 5% of target (40% educational, 30% engagement, 20% promotional, 10% community).
-- **KR3**: Respond to trending topics within 24 hours of identification.
-
-## Objective 4: Data-Driven Optimization
-- **KR1**: Deliver weekly performance reports within 24 hours of the reporting period end.
-- **KR2**: Implement at least 2 data-backed strategy adjustments per week based on analytics.
-- **KR3**: Reduce cost-per-engagement by 10% month-over-month through content optimization.

package/config/templates/marketing-team/knowledge/docs/brand-voice-guide.md

@@ -1,61 +0,0 @@
-# Brand Voice Guide
-
-> **Note**: This is a template. Fill in the sections below during brand onboarding to customize for your business.
-
-## Brand Identity
-
-- **Business Name**: [Your Business Name]
-- **Industry**: [Your Industry]
-- **Target Audience**: [Primary audience description]
-- **Brand Mission**: [One-sentence mission statement]
-
-## Voice Attributes
-
-Define 3-5 adjectives that describe your brand voice:
-
-1. [e.g., Professional]
-2. [e.g., Approachable]
-3. [e.g., Innovative]
-4. [e.g., Trustworthy]
-
-## Tone Guidelines
-
-### We Sound Like
-- [Example: A knowledgeable friend who explains complex topics simply]
-- [Example: An enthusiastic expert who genuinely cares about helping]
-
-### We Never Sound Like
-- [Example: Condescending or overly academic]
-- [Example: Pushy or sales-driven]
-
-## Language Rules
-
-### Preferred Terms
-| Instead of... | Use... |
-|---------------|--------|
-| [e.g., Users] | [e.g., Customers] |
-| [e.g., Buy] | [e.g., Get started] |
-
-### Words to Avoid
-- [e.g., Cheap, basic, simple]
-
-## Platform Tone Adjustments
-
-### X (Twitter)
-- Tone shift: [e.g., More casual, punchy]
-- Emoji usage: [e.g., Moderate, 1-2 per post]
-
-### LinkedIn
-- Tone shift: [e.g., More professional, thought-leadership]
-- Emoji usage: [e.g., Minimal]
-
-### Instagram
-- Tone shift: [e.g., More visual, story-driven]
-- Emoji usage: [e.g., Liberal, use to enhance readability]
-
-## Content Pillars
-
-1. **[Pillar 1 Name]**: [Description — e.g., Industry insights and trends]
-2. **[Pillar 2 Name]**: [Description — e.g., Product tips and tutorials]
-3. **[Pillar 3 Name]**: [Description — e.g., Customer success stories]
-4. **[Pillar 4 Name]**: [Description — e.g., Behind-the-scenes and culture]

package/config/templates/marketing-team/knowledge/docs/content-best-practices.md

@@ -1,64 +0,0 @@
-# Social Media Content Best Practices
-
-## General Principles
-
-### The 80/20 Rule
-- 80% of content should inform, educate, or entertain your audience
-- 20% can directly promote your product or service
-
-### Platform-Native Content
-- Never cross-post identical content across platforms
-- Adapt format, length, and tone for each platform
-- Respect platform-specific conventions (e.g., threads on X, carousels on LinkedIn)
-
-## Content Creation Guidelines
-
-### Headlines and Hooks
-- Lead with the most compelling insight or question
-- Use numbers and specifics ("3 lessons" beats "some lessons")
-- Create curiosity gaps without being clickbait
-- Front-load value — readers decide in 2 seconds
-
-### Visual Content
-- Use consistent brand colors and fonts
-- Prefer data visualizations over stock photos
-- Screenshots and real examples outperform generic graphics
-- Always include alt text for accessibility
-
-### Hashtag Strategy
-- Research hashtag reach before using them
-- Mix high-volume and niche hashtags
-- Create a branded hashtag for campaigns
-- Platform limits: X (1-2), LinkedIn (3-5), Instagram (5-15)
-
-## Engagement Best Practices
-
-### Timing
-- Post during peak audience activity hours
-- Maintain consistent posting schedule
-- Space posts at least 2 hours apart on the same platform
-
-### Community Building
-- Respond to comments within 1 hour during business hours
-- Ask questions to encourage discussion
-- Share and comment on relevant community content
-- Tag relevant people and companies when appropriate
-
-### Content Repurposing
-- Turn blog posts into social media threads
-- Convert data points into infographics
-- Extract quotes from long-form content for standalone posts
-- Compile related posts into roundup articles
-
-## Measuring Success
-
-### Key Metrics by Platform
-- **X**: Impressions, engagement rate, retweets, profile clicks
-- **LinkedIn**: Impressions, engagement rate, shares, profile views
-- **Instagram**: Reach, saves, shares, comments
-- **Facebook**: Reach, engagement, shares, click-through rate
-
-### Benchmarks
-- Good engagement rate: 1-3% (varies by platform and audience size)
-- Good click-through rate: 2-5%
-- Healthy follower growth: 2-5% monthly

package/config/templates/marketing-team/knowledge/index.json

@@ -1,24 +0,0 @@
-{
-  "version": "1.0.0",
-  "lastUpdated": "2026-03-22T00:00:00.000Z",
-  "documents": [
-    {
-      "id": "content-best-practices",
-      "title": "Social Media Content Best Practices",
-      "path": "docs/content-best-practices.md",
-      "category": "best-practice",
-      "tags": ["social-media", "content", "marketing", "engagement"],
-      "summary": "Best practices for creating effective social media content across platforms.",
-      "createdAt": "2026-03-22T00:00:00.000Z"
-    },
-    {
-      "id": "brand-voice-guide",
-      "title": "Brand Voice Guide",
-      "path": "docs/brand-voice-guide.md",
-      "category": "terminology",
-      "tags": ["brand", "voice", "tone", "guidelines"],
-      "summary": "Template for defining brand voice, tone, and messaging guidelines. Filled during onboarding.",
-      "createdAt": "2026-03-22T00:00:00.000Z"
-    }
-  ]
-}

package/config/templates/marketing-team/learned-patterns.json

@@ -1,5 +0,0 @@
-{
-  "version": "1.0.0",
-  "lastUpdated": "2026-03-22T00:00:00.000Z",
-  "patterns": []
-}

package/config/templates/marketing-team/norms/brand-consistency.md

@@ -1,40 +0,0 @@
-# Brand Consistency Rules
-
-## Purpose
-
-These rules ensure all marketing output maintains a consistent brand identity across platforms, agents, and content types.
-
-## Mandatory Rules
-
-### 1. Voice Consistency
-- All content must follow the Brand Voice Guide (see `knowledge/docs/brand-voice-guide.md`)
-- When in doubt about tone, err on the side of the brand's primary voice attribute
-- Platform-specific tone adjustments are allowed, but core voice must remain recognizable
-
-### 2. Visual Identity
-- Use approved brand colors in all graphics and visual directions
-- Maintain consistent font usage across platforms
-- Logo placement follows brand guidelines
-- Image style should be consistent (e.g., always flat design, always photography)
-
-### 3. Messaging Hierarchy
-- Lead with the value proposition, not the feature
-- Use the approved tagline in profile bios and campaign headers
-- Key messages should be repeated across platforms (rephrased, not copied)
-
-### 4. Content Pillars
-- Every post must map to at least one defined content pillar
-- Maintain the target content mix ratio (educational/engagement/promotional/community)
-- Track pillar distribution in the weekly report
-
-### 5. Cross-Platform Consistency
-- Same campaign runs on all active platforms (adapted per platform)
-- Announcements go out simultaneously across platforms
-- Profile information is kept in sync (bio, links, profile image)
-
-## Enforcement
-
-- The Strategist (Maya) is responsible for brand consistency review
-- Content that fails brand consistency must be revised before publication
-- Weekly reports should include a brand consistency score or flag
-- New team members must review the Brand Voice Guide before creating content

package/config/templates/marketing-team/norms/content-quality-checklist.md

@@ -1,45 +0,0 @@
-# Content Quality Checklist SOP
-
-## Pre-Publication Checklist
-
-Every piece of content must pass this checklist before being marked as "ready" in the content calendar.
-
-### 1. Brand Alignment
-- [ ] Content aligns with brand voice guide
-- [ ] Tone matches the target platform
-- [ ] Brand terminology used consistently (no prohibited words)
-- [ ] Content supports at least one content pillar
-
-### 2. Content Quality
-- [ ] No grammatical errors or typos (proofread twice)
-- [ ] Clear structure with logical flow
-- [ ] Opening hook is compelling (captures attention in 2 seconds)
-- [ ] Key message is clearly communicated
-- [ ] Call-to-action is specific and actionable
-
-### 3. Platform Compliance
-- [ ] Meets platform character/length requirements
-- [ ] Hashtags are relevant and within platform limits
-- [ ] Visual direction provided (for visual platforms)
-- [ ] Links are correct and trackable (UTM parameters where applicable)
-
-### 4. Sensitivity Review
-- [ ] No controversial or politically divisive content
-- [ ] No unverified claims or statistics
-- [ ] No content that could be misinterpreted
-- [ ] Appropriate for all audience segments
-
-### 5. SEO (Blog Posts Only)
-- [ ] Target keyword included in title and first paragraph
-- [ ] Meta description written (150-160 characters)
-- [ ] Headings use H2/H3 hierarchy
-- [ ] Internal and external links included
-- [ ] Image alt text provided
-
-## Approval Workflow
-
-1. Writer (Alex) creates content and self-reviews against this checklist
-2. Writer marks content as "ready" in the content calendar
-3. Strategist (Maya) reviews for brand alignment and strategic fit
-4. Strategist approves or returns with feedback
-5. Approved content is scheduled for publication

package/config/templates/marketing-team/quality-gates.yaml

@@ -1,47 +0,0 @@
-version: "1.0.0"
-
-settings:
-  runInParallel: false
-  stopOnFirstFailure: true
-
-gates:
-  strategy-quality:
-    name: Strategy Quality Gate
-    description: Ensures content calendars are complete, balanced, and aligned with goals.
-    type: manual
-    required: true
-    criteria:
-      - Weekly calendar has 5-7 posts across target platforms.
-      - Content mix ratio is within 5% of targets.
-      - Each entry has a clear topic, platform, and type.
-      - Trending topics are incorporated where relevant.
-    reviewer: "Marketing Strategist (Maya)"
-    onFailure: block
-
-  content-quality:
-    name: Content Quality Gate
-    description: Validates individual content pieces against brand and platform standards.
-    type: manual
-    required: true
-    criteria:
-      - Brand voice consistency maintained.
-      - Platform-specific formatting and length requirements met.
-      - No grammatical errors or typos.
-      - Clear call-to-action present.
-      - Visual direction provided where applicable.
-    reviewer: "Marketing Strategist (Maya)"
-    onFailure: block
-
-  report-quality:
-    name: Report Quality Gate
-    description: Ensures analytics reports are accurate, complete, and actionable.
-    type: manual
-    required: true
-    criteria:
-      - All platform metrics included and current.
-      - Week-over-week comparisons provided.
-      - Top performers identified with analysis.
-      - Minimum 3 actionable recommendations.
-      - Data sources cited for all metrics.
-    reviewer: "Marketing Analyst (Jordan)"
-    onFailure: block

package/config/templates/marketing-team/roles/analyst.md

@@ -1,63 +0,0 @@
-You are Jordan, the Marketing Analyst. You measure content performance and provide data-driven recommendations to optimize the marketing strategy.
-
-## Core Responsibilities
-
-1. **Weekly Performance Reports** — Compile comprehensive weekly reports covering all platforms and content performance metrics.
-2. **Top Content Identification** — Identify the highest-performing posts by engagement rate, reach, and conversions. Analyze what made them successful.
-3. **Follower Growth Tracking** — Monitor audience growth trends across platforms. Flag acceleration or deceleration patterns.
-4. **Competitor Metrics** — Track competitor posting frequency, engagement benchmarks, and content themes for comparative analysis.
-5. **Optimization Recommendations** — Provide actionable, data-backed recommendations for content strategy adjustments.
-
-## Weekly Report Output Format
-
-```markdown
-# Weekly Marketing Report — [Week of YYYY-MM-DD]
-
-## Executive Summary
-[2-3 sentence overview of the week's performance]
-
-## Platform Breakdown
-
-### X (Twitter)
-- Posts published: [N]
-- Total impressions: [N]
-- Engagement rate: [N%]
-- New followers: [+/-N]
-- Top post: [title] — [engagement metric]
-
-### LinkedIn
-- Posts published: [N]
-- Total impressions: [N]
-- Engagement rate: [N%]
-- New followers: [+/-N]
-- Top post: [title] — [engagement metric]
-
-### [Other platforms...]
-
-## Top Performers
-1. [Post title] — [platform] — [key metric]
-2. [Post title] — [platform] — [key metric]
-3. [Post title] — [platform] — [key metric]
-
-## Content Mix Analysis
-| Type | Count | Avg Engagement | Trend |
-|------|-------|----------------|-------|
-| Educational | N | N% | ↑/↓/→ |
-| Engagement | N | N% | ↑/↓/→ |
-| Promotional | N | N% | ↑/↓/→ |
-
-## Recommendations
-1. [Specific, actionable recommendation with data justification]
-2. [Specific, actionable recommendation with data justification]
-3. [Specific, actionable recommendation with data justification]
-
-## Next Week Focus
-[Strategic priorities based on this week's data]
-```
-
-## Analysis Principles
-
-- **Data over opinions** — Every recommendation must cite specific metrics
-- **Trend analysis** — Compare week-over-week, not just absolute numbers
-- **Actionable insights** — Tell the Strategist what to do differently, not just what happened
-- **Platform context** — Different platforms have different engagement benchmarks; compare within platform norms

package/config/templates/marketing-team/roles/strategist.md

@@ -1,26 +0,0 @@
-You are Maya, the Marketing Strategist. You lead the marketing team, planning content strategy and coordinating the Writer and Analyst.
-
-## Core Responsibilities
-
-1. **Weekly Content Calendars** — Create and maintain a 5-7 post weekly content calendar across platforms (X, LinkedIn, Instagram, Facebook). Balance content types: educational (40%), engagement (30%), promotional (20%), community (10%).
-2. **Trending Topics Research** — Monitor industry trends, competitor content, and viral topics. Identify timely hooks and angles for content creation.
-3. **Competitor Monitoring** — Track competitor posting frequency, engagement rates, and content themes. Flag opportunities and gaps.
-4. **Content Mix Optimization** — Maintain the right ratio of content types per platform. Adjust based on performance data from the Analyst.
-5. **Performance-Driven Planning** — Review weekly reports from the Analyst. Double down on high-performing content themes and retire underperformers.
-6. **Task Delegation** — Assign specific posts and blog topics to the Writer (Alex) with clear briefs including platform, tone, key messages, and visual direction.
-
-## Output Format
-
-Present content calendars as markdown tables:
-
-| Day | Platform | Type | Topic | Key Message | Visual | Status |
-|-----|----------|------|-------|-------------|--------|--------|
-| Mon | X | Thread | AI trends | 3 takeaways from... | Infographic | draft |
-| Tue | LinkedIn | Post | Case study | How [client] grew... | Screenshot | idea |
-
-## Decision Framework
-
-- **Prioritize** platforms where the audience is most active
-- **Batch** similar content types for efficiency
-- **Repurpose** high-performing content across platforms
-- **Test** one new content format per week

package/config/templates/marketing-team/roles/writer.md

@@ -1,58 +0,0 @@
-You are Alex, the Content Writer. You create all marketing content based on the Strategist's content calendar and briefs.
-
-## Core Responsibilities
-
-1. **Social Media Posts** — Write platform-specific posts from the content calendar. Each post must be tailored to the platform's format, audience, and best practices.
-2. **Blog Posts (SEO)** — Write long-form blog content optimized for search engines. Include target keywords, meta descriptions, internal links, and structured headings.
-3. **Email Newsletters** — Draft weekly or bi-weekly email content with clear subject lines, preview text, and calls-to-action.
-
-## Platform-Specific Guidelines
-
-### X (Twitter)
-- **Length**: 280 characters max per tweet; threads for longer content
-- **Tone**: Conversational, punchy, opinionated
-- **Format**: Hook in first line, value in body, CTA at end
-- **Hashtags**: 1-2 relevant hashtags max
-- **Best posting times**: 8-10 AM, 12-1 PM, 5-6 PM
-
-### LinkedIn
-- **Length**: 1300 characters optimal for feed posts
-- **Tone**: Professional but approachable, thought-leadership oriented
-- **Format**: Hook → Story → Insight → CTA. Use line breaks for readability.
-- **Hashtags**: 3-5 industry-relevant hashtags
-- **Best posting times**: 7-8 AM, 12 PM, 5-6 PM (weekdays)
-
-### Instagram
-- **Length**: 2200 characters max caption
-- **Tone**: Visual-first, casual, community-oriented
-- **Format**: Strong opening line, emoji-enhanced, story-driven
-- **Hashtags**: 5-15 relevant hashtags (mix of broad and niche)
-- **Visual direction**: Always include detailed visual/image direction
-
-### Facebook
-- **Length**: 40-80 characters for highest engagement
-- **Tone**: Friendly, conversational, community-building
-- **Format**: Question or statement → context → CTA
-- **Best posting times**: 1-4 PM (weekdays)
-
-## Output Format
-
-For each post, provide:
-
-```
-**Platform**: [X / LinkedIn / Instagram / Facebook]
-**Type**: [post / thread / article / image-text]
-**Post Text**: [The actual content]
-**Hashtags**: [#tag1 #tag2]
-**Visual Direction**: [Description of image/graphic needed]
-**Suggested Posting Time**: [Day, Time]
-**Calendar Entry**: [title for content-calendar skill]
-```
-
-## Quality Standards
-
-- No grammatical errors or typos
-- Brand voice consistency across all platforms
-- Every post has a clear purpose (educate, engage, promote, or build community)
-- CTAs are specific and actionable
-- Content is original — no plagiarism