conectese 0.1.14

package/_conectese/core/best-practices/instagram-reels.md

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+---
+name: "Instagram Reels"
+platform: "instagram"
+content_type: "reels"
+description: "Short-form vertical video optimized for discovery, watch time, and non-follower reach"
+whenToUse: |
+  Creating agents that produce Instagram Reels or short-form vertical video for Instagram.
+constraints:
+  max_duration_seconds: 90
+  recommended_duration: "15-30s"
+  aspect_ratio: "9:16 vertical"
+  caption_max_chars: 2200
+  caption_visible_chars: 125
+  max_hashtags: 30
+version: "1.0.0"
+---
+
+## Platform Rules
+
+- Reels are the primary discovery format on Instagram. They are shown to non-followers via the Explore page and the dedicated Reels tab, making them the strongest tool for audience growth.
+- Watch time is the dominant metric: completion rate and replays directly boost distribution. A 15-second Reel watched twice outperforms a 60-second Reel watched halfway.
+- Engagement weight for Reels: Shares > Saves > Comments > Likes. Shares to DMs and Stories carry the highest algorithmic value.
+- Reels can be posted at any time — algorithmic distribution is less time-dependent than feed posts, though early engagement still helps.
+- Trending audio boosts Explore placement. Using a currently trending sound gives a measurable bump in impressions.
+- Consistent Reels posting (3-5x/week) signals an active creator account and maintains algorithmic favor.
+
+## Content Structure
+
+### Reel Sequence
+
+1. **Hook (0-2 seconds)** — Text overlay or spoken hook that immediately creates curiosity or promises value. No slow intros, no logos, no "hey guys." The viewer decides to stay or swipe in this window.
+2. **Setup (2-5 seconds)** — Quick context establishing what the Reel is about and why the viewer should care. Keep it tight.
+3. **Delivery (5-60 seconds)** — The core value: tutorial steps, story beats, entertainment, or insight. Maintain visual variety with cuts, angles, or B-roll every 3-5 seconds.
+4. **CTA (last 3-5 seconds)** — Direct ask: follow for more, comment your answer, share with someone who needs this. Keep it short and specific.
+
+### Loop Design
+
+- Design the ending to visually or narratively connect back to the beginning. A seamless loop encourages replays, which are one of the strongest algorithmic signals.
+- Common loop techniques: ending mid-sentence and starting with the same word, visual match cuts, circular storytelling.
+
+## Writing Guidelines
+
+- **Hook must be immediate.** The first 1-2 seconds determine whether the viewer stays. Use text overlays that pose a question, make a bold claim, or tease a reveal.
+- Write spoken scripts at a conversational pace. Aim for 130-150 words per minute of content.
+- Keep Reels between 15-30 seconds for maximum completion rate. Shorter Reels have higher replay potential.
+- Add captions/subtitles to every Reel. 85% of Instagram users watch without sound. Burned-in subtitles are non-negotiable.
+- Caption (below the Reel): front-load the value in the first 125 visible characters. Expand with context, then add hashtags.
+- Use trending audio when it fits your content naturally. Forced trending audio with no connection to the content feels inauthentic.
+- End with a specific CTA, not a generic "follow me." Ask a question, prompt a share, or direct to another piece of content.
+
+## Output Format
+
+```
+=== REEL SCRIPT ===
+
+HOOK (0-2s):
+[Visual]: [What appears on screen — text overlay, action, scene]
+[Audio]: [Spoken words, trending sound, or music cue]
+[Text Overlay]: [On-screen text that hooks the viewer — max 10 words]
+
+SETUP (2-5s):
+[Visual]: [Scene or transition establishing context]
+[Script]: [Spoken setup — 1-2 sentences max]
+
+DELIVERY (5-60s):
+[Visual]: [Shot-by-shot breakdown with cuts every 3-5 seconds]
+[Script]: [Full spoken script for the delivery section]
+[Text Overlays]: [Key points highlighted on screen]
+
+CTA (last 3-5s):
+[Visual]: [Final frame or gesture]
+[Script]: [Spoken CTA — one specific ask]
+[Text Overlay]: [CTA text on screen]
+
+=== CAPTION ===
+[Hook line — must fit in 125 characters]
+
+[Expanded context or value — 2-3 short lines]
+
+[CTA — question or action prompt]
+
+=== HASHTAGS ===
+#hashtag1 #hashtag2 #hashtag3 #hashtag4 #hashtag5
+[5-15 hashtags, relevant to the content topic]
+
+=== AUDIO NOTE ===
+[Trending sound suggestion or original audio direction]
+```
+
+## Quality Criteria
+
+- [ ] Hook delivers a clear curiosity gap or value promise within the first 2 seconds
+- [ ] Total duration is between 15-30 seconds for optimal completion rate
+- [ ] Script includes burned-in subtitles/captions for sound-off viewing
+- [ ] Visual variety is present — cuts or angle changes every 3-5 seconds
+- [ ] Ending is designed for loop potential (visual or narrative connection to the start)
+- [ ] CTA is specific and actionable, not generic
+- [ ] Caption first 125 characters work as a standalone hook
+- [ ] Audio direction is specified (trending sound or original audio)
+- [ ] Aspect ratio is 9:16 vertical — no horizontal or square content
+- [ ] Content delivers on the hook's promise (no bait-and-switch)
+
+## Anti-Patterns
+
+- **Landscape video as Reels** — Horizontal video cropped into 9:16 wastes screen real estate and looks unintentional. Always shoot natively vertical.
+- **No subtitles on Reels** — 85% of users watch without sound. A Reel without captions loses the majority of its potential audience.
+- **Slow intros** — Starting with a logo reveal, "hey guys," or any non-hook content causes immediate swipe-away. Hook first, always.
+- **No CTA** — Reels without a clear ask generate significantly fewer follows, saves, and shares. Always direct the viewer's next action.
+- **Posting and ghosting** — Not engaging with comments in the first hour reduces the Reel's algorithmic momentum.
+- **Generic stock aesthetics** — Overly polished, impersonal content signals "ad" and reduces organic reach.
+- **Hashtag spam** — Using 30 irrelevant hashtags triggers suppression. Stick to 5-15 relevant tags.
+- **Forced trending audio** — Using a trending sound that has no connection to the content feels inauthentic and does not boost performance the way contextually relevant audio does.

package/_conectese/core/best-practices/instagram-stories.md

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+---
+name: "Instagram Stories"
+platform: "instagram"
+content_type: "stories"
+description: "Ephemeral 24-hour vertical content with interactive elements for audience engagement and retention"
+whenToUse: |
+  Creating agents that produce Instagram Stories or ephemeral 24-hour content.
+constraints:
+  max_duration_seconds: 60
+  aspect_ratio: "9:16 vertical"
+  format: "ephemeral (24h)"
+  interactive_elements: "polls, questions, links, stickers, quizzes"
+version: "1.0.0"
+---
+
+## Platform Rules
+
+- Stories are ephemeral and disappear after 24 hours. This creates urgency and encourages immediate viewing. High-performing Stories can be saved to Highlights for permanent access.
+- Stories appear at the top of the feed in the Stories bar. Posting multiple times throughout the day keeps your profile at the front of the bar, maintaining visibility.
+- Story engagement (replies, sticker interactions, poll votes) signals account relevance to the algorithm, which in turn boosts your feed post and Reel distribution.
+- Stories are shown primarily to existing followers, not new audiences. They are a retention and deepening tool, not a discovery tool.
+- Interactive elements (polls, questions, quizzes, sliders) dramatically increase engagement rate and time spent on your Stories.
+- Link stickers are the only way to share clickable links on Instagram (outside of bio). Use them strategically to drive traffic.
+
+## Content Structure
+
+### Story Sequence Design
+
+Stories work best as short sequences of 3-7 frames that follow a narrative arc. Each frame should be consumable in 3-5 seconds.
+
+1. **Opener frame** — Grab attention with a bold statement, question, or visually striking image. This determines whether viewers watch the rest of the sequence.
+2. **Context frames (1-3)** — Build the story, share the insight, or present the information. Keep text short and use visual hierarchy.
+3. **Interactive frame** — Deploy a poll, question box, quiz, or slider to transform passive viewers into active participants.
+4. **Closer frame** — Deliver the conclusion, payoff, or CTA. Link sticker if driving traffic. "DM me" or "Reply to this" for conversation.
+
+### Frame Types
+
+- **Text-on-background**: Bold text with a colored background. Best for announcements, questions, or quick thoughts.
+- **Photo/video with overlay**: Visual content with text overlay and optional stickers. The primary Story format.
+- **Interactive**: Frames built around a poll, quiz, question box, or emoji slider as the central element.
+- **Link frame**: Frame with a link sticker driving to an external URL. Must include clear context for why the viewer should tap.
+
+## Writing Guidelines
+
+- **Keep text extremely short.** Stories are consumed in seconds. 2-3 lines of large text maximum per frame. If it takes more than 3 seconds to read, it is too long.
+- Use a casual, conversational tone. Stories are the most informal format on Instagram. First person, contractions, and casual language are expected.
+- Write text overlays in large, bold fonts. Small text is unreadable on mobile and gets ignored.
+- Every interactive element needs a clear, specific prompt. "What do you think?" is weak. "Which would you choose: A or B?" is strong.
+- Use polls and quizzes to segment your audience and gather feedback. The responses provide content ideas and audience insights.
+- Questions boxes should ask something genuinely interesting that viewers want to answer. Generic prompts get ignored.
+- When using link stickers, always add context text explaining what the link is and why they should tap. A bare link sticker with no context gets minimal taps.
+- Stories do not use hashtags or formal caption structure. The tone is raw and immediate.
+
+## Output Format
+
+```
+=== STORY SEQUENCE ===
+
+FRAME 1 (Opener):
+[Visual]: [Photo/video description or background color]
+[Text Overlay]: [Bold hook text — max 2 lines, large font]
+[Sticker/Element]: [None / Music / Location / Mention]
+
+FRAME 2 (Context):
+[Visual]: [Photo/video description]
+[Text Overlay]: [Supporting context — max 3 lines]
+[Sticker/Element]: [Optional element]
+
+FRAME 3 (Interactive):
+[Visual]: [Background or supporting visual]
+[Text Overlay]: [Prompt text leading into the interactive element]
+[Interactive Element]: [Poll: "Option A" vs "Option B" / Quiz: "Question?" with answers / Question Box: "Ask me about..." / Emoji Slider: "How much do you [X]?"]
+
+FRAME 4 (Closer/CTA):
+[Visual]: [Final visual]
+[Text Overlay]: [Conclusion, payoff, or CTA text — max 2 lines]
+[Sticker/Element]: [Link sticker with URL / "DM me" prompt / Countdown sticker]
+
+=== SEQUENCE NOTES ===
+Total frames: [3-7]
+Estimated view time: [X seconds total]
+Primary goal: [Engagement / Traffic / Feedback / Announcement]
+```
+
+## Quality Criteria
+
+- [ ] Sequence is 3-7 frames long (not too short to have impact, not too long to cause drop-off)
+- [ ] Opener frame grabs attention within 2 seconds with a visual or textual hook
+- [ ] Text overlays are 2-3 lines maximum per frame with large, readable font
+- [ ] At least one frame includes an interactive element (poll, quiz, question, or slider)
+- [ ] Interactive prompts are specific and binary/concrete, not vague or open-ended
+- [ ] Tone is casual and conversational, matching the ephemeral nature of Stories
+- [ ] Link stickers (if used) include context text explaining what the link is and why to tap
+- [ ] Each frame is consumable in 3-5 seconds without pausing
+- [ ] Sequence follows a narrative arc (opener, context, interaction, closer)
+- [ ] Content is vertical-native (9:16), not adapted from horizontal content
+
+## Anti-Patterns
+
+- **Wall of text on a single frame** — Stories are consumed in seconds. More than 3 lines of text causes viewers to skip forward or exit. Break long messages across multiple frames.
+- **No interactive elements** — Stories without polls, questions, or quizzes miss the primary engagement mechanism of the format. Passive-only Stories get lower completion rates.
+- **Link sticker with no context** — A bare link sticker without text explaining what it leads to and why the viewer should tap gets minimal click-through.
+- **Posting one Story per day** — A single frame does not stay at the top of the Stories bar. Post 3-7 frames per sequence to maintain visibility.
+- **Repurposing feed posts as Stories** — Screenshotting a carousel slide or resharing a feed post without adding new value feels lazy. Add commentary, behind-the-scenes context, or an interactive element.
+- **Horizontal content in Stories** — Landscape photos or videos with black bars above and below waste screen space and look unintentional.
+- **Generic question prompts** — "Any questions?" or "What do you think?" are too vague to generate responses. Be specific: "What is your biggest challenge with X?"
+- **Ignoring Story replies** — Story replies are high-intent DMs. Not responding kills future engagement and signals disinterest to your audience.

package/_conectese/core/best-practices/linkedin-article.md

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+---
+name: "LinkedIn Article"
+platform: "linkedin"
+content_type: "article"
+description: "Long-form blog-style content optimized for SEO, thought leadership, and evergreen professional value"
+whenToUse: |
+  Creating agents that produce LinkedIn articles or long-form professional content.
+constraints:
+  optimal_word_count: "1500-2000"
+  headline_max_chars: 220
+version: "1.0.0"
+---
+
+## Platform Rules
+
+- LinkedIn Articles have lower immediate feed reach than posts but offer stronger long-term SEO value. Articles are indexed by search engines and remain discoverable indefinitely.
+- Articles appear on your profile under the "Activity" section and can be featured in the "Featured" section for permanent visibility.
+- The algorithm distributes articles primarily to your existing network. To maximize reach, share the article as a post with a compelling hook and "Link in comments" approach.
+- Articles support rich formatting: headers, images, embedded media, block quotes, and numbered lists. Use these to increase dwell time and readability.
+- Commenting and engagement on articles still matter. The first 60 minutes of engagement influence how broadly the article is distributed in the LinkedIn feed.
+- Articles can be published as part of a LinkedIn Newsletter, which pushes notifications to subscribers and dramatically increases consistent readership.
+- Best publishing days: Tuesday, Wednesday, Thursday during business hours (7-9 AM or 12-1 PM in your audience's time zone).
+
+## Content Structure
+
+### Article Architecture
+
+1. **Headline** — SEO-friendly, specific, and curiosity-driven. Front-load the primary keyword within the first 70 characters. Maximum 220 characters, but 60-100 characters is optimal for display.
+2. **Cover image** — High-quality, relevant visual. Avoid generic stock photos. Custom graphics or contextual images perform better.
+3. **Introduction (150-250 words)** — State the problem, establish relevance, and preview what the reader will learn. The first 2-3 sentences must hook the reader — they appear as the article preview in the feed.
+4. **Body sections (3-5 sections, 250-400 words each)** — Each section addresses one sub-topic with a clear subheading. Use a mix of narrative, data, and practical advice.
+5. **Actionable takeaways** — Each body section should end with a concrete, implementable takeaway. Readers should be able to act on the advice immediately.
+6. **Conclusion (100-200 words)** — Synthesize the key message into a single memorable insight. Reinforce the transformation or shift in thinking.
+7. **CTA** — End with a question that invites comments, a prompt to share, or a direction to related content.
+
+### Section Design
+
+- Use H2 subheadings for major sections and H3 for sub-points. Clear hierarchy helps both readability and SEO.
+- Include at least one data point, case study, or concrete example per section. Abstract advice without evidence is forgettable.
+- Use bullet points and numbered lists for scannable content within sections.
+- Keep paragraphs to 2-4 sentences maximum. Long paragraphs cause reader fatigue on screen.
+
+## Writing Guidelines
+
+- **Write in first person.** Personal experience and professional expertise are what give LinkedIn Articles authority. "In my experience" is more compelling than "It is generally recommended."
+- **Headline must balance SEO and curiosity.** Include the primary keyword naturally. Good: "Why Most B2B Content Strategies Fail (And 5 Ways to Fix Yours)." Bad: "Thoughts on Marketing."
+- Front-load value in the introduction. The first 2-3 sentences appear as the article preview in the LinkedIn feed. They must create a compelling reason to click through.
+- Use subheadings that are informative, not clever. "How to Structure Your First 90 Days" is better than "The Beginning." Readers scan subheadings to decide whether to read the full article.
+- Every section should answer the question "So what?" Give the reader a reason to care and something to do with the information.
+- Include specific numbers, frameworks, or step-by-step processes. Vague advice ("be more strategic") is worthless. Specific advice ("allocate 30% of your budget to X, track Y metric weekly") is actionable.
+- Close with a single, strong CTA. Do not scatter multiple calls to action throughout. One ask at the end: a question, a share prompt, or a link to related content.
+- Keep total length between 1,500-2,000 words. Under 1,000 feels thin for an article format. Over 2,500 causes completion rate drop-off.
+
+## Output Format
+
+```
+=== HEADLINE ===
+[SEO-optimized headline — 60-100 characters optimal, max 220. Front-load primary keyword.]
+
+=== COVER IMAGE ===
+[Description of the cover image concept — relevant, not generic stock]
+
+=== INTRO ===
+[Opening hook — 2-3 sentences that create urgency or curiosity]
+
+[Problem statement — what challenge or gap this article addresses]
+
+[Preview — what the reader will learn or gain by reading]
+
+=== SECTION 1: [Subheading] ===
+[Narrative, data, or example — 250-400 words]
+[Concrete takeaway from this section]
+
+=== SECTION 2: [Subheading] ===
+[Narrative, data, or example — 250-400 words]
+[Concrete takeaway from this section]
+
+=== SECTION 3: [Subheading] ===
+[Narrative, data, or example — 250-400 words]
+[Concrete takeaway from this section]
+
+=== SECTION 4: [Subheading] (optional) ===
+[Narrative, data, or example — 250-400 words]
+[Concrete takeaway from this section]
+
+=== CONCLUSION ===
+[Synthesis — the single most important insight from the article, 100-200 words]
+
+=== CTA ===
+[One clear call to action — question for comments, share prompt, or link to related content]
+```
+
+## Quality Criteria
+
+- [ ] Headline is 60-100 characters, front-loads the primary keyword, and creates curiosity
+- [ ] Introduction establishes the problem and previews the article's value within the first 3 sentences
+- [ ] Article contains 3-5 body sections, each with a clear H2 subheading
+- [ ] Each section includes at least one concrete example, data point, or case study
+- [ ] Each section ends with an actionable takeaway the reader can implement
+- [ ] Total word count is between 1,500-2,000 words
+- [ ] Paragraphs are 2-4 sentences maximum
+- [ ] Article is written in first person with professional authority
+- [ ] Conclusion synthesizes one memorable insight, not just a summary of points
+- [ ] CTA is a single, clear ask at the end of the article
+
+## Anti-Patterns
+
+- **Vague, keyword-stuffed headlines** — "Thoughts on Innovation and Digital Transformation in 2024" says nothing specific and will be ignored. Headlines must promise a concrete benefit or insight.
+- **No subheadings** — Long-form content without visual hierarchy is a wall of text. Readers scan subheadings to decide whether to invest time reading.
+- **Abstract advice without evidence** — "Be more strategic" or "Focus on value" without specific examples, data, or frameworks is forgettable and unactionable.
+- **Corporate jargon** — "Leveraging synergies to drive holistic transformation" alienates readers. Write in plain, direct language.
+- **Burying the value** — If the most useful insight is in paragraph 12, most readers will never reach it. Front-load value and structure for scanning.
+- **Multiple scattered CTAs** — Asking readers to like, share, comment, subscribe, visit your website, and download a PDF dilutes every ask. Pick one primary CTA.
+- **Generic stock cover images** — A handshake photo or a lightbulb clipart signals low effort. Use a relevant, custom visual.
+- **Under 1,000 words** — An article that is too short feels like it should have been a post. The article format implies depth and substance.
+- **No line breaks or formatting** — Dense paragraphs of 6+ sentences cause reader fatigue. Use short paragraphs, bullets, and whitespace.

package/_conectese/core/best-practices/linkedin-post.md

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+---
+name: "LinkedIn Post"
+platform: "linkedin"
+content_type: "post"
+description: "Text posts and document carousels optimized for professional engagement, dwell time, and comment-driven reach"
+whenToUse: |
+  Creating agents that produce LinkedIn posts, text updates, or document carousels for LinkedIn.
+constraints:
+  post_max_chars: 3000
+  post_visible_chars: 210
+  hashtags_max: 5
+  recommended_hashtags: "3-5"
+  carousel_max_slides: 300
+  recommended_slides: "10-15"
+  max_posts_per_day: 1
+version: "1.0.0"
+---
+
+## Platform Rules
+
+- Posts with external links in the body receive approximately 3x less reach. The LinkedIn algorithm actively deprioritizes outbound traffic. Always use the "link in comments" approach.
+- Comments are weighted far more heavily than reactions. Long, substantive comments signal valuable content to the algorithm. Questions drive 2x more comments than statements.
+- The first 60 minutes are critical. Engagement velocity in this window determines whether the post expands beyond your initial 5-10% network reach.
+- Dwell time is an algorithmic signal. Longer posts that keep people reading and scrolling get boosted in distribution.
+- Document/carousel posts receive 2-3x more reach than text-only posts. The swipe interaction increases dwell time.
+- The algorithm rewards creators who reply to every comment on their posts. Active comment sections signal quality.
+- Avoid more than 1 post per day. Multiple daily posts compete against each other for your audience's attention and the algorithm may cannibalize your own reach.
+- Best posting times: 7-9 AM or 12-1 PM on weekdays in your audience's time zone. Tuesday, Wednesday, and Thursday consistently outperform other days. Weekends see 50-70% engagement drops.
+- Allow 18-24 hours between posts for maximum individual post distribution.
+
+## Content Structure
+
+### Text Post Structure
+
+1. **Hook (first 2 lines / ~210 characters)** — This is everything. The hook appears before the "see more" fold. Use a contrarian take, surprising stat, personal story opener, or bold claim that compels the tap.
+2. **Story/Context (2-3 short paragraphs)** — Personal experience, observation, or data that supports your point. Write in first person. Use short sentences and frequent line breaks (1-2 sentences per paragraph).
+3. **Insights/Lessons (3-5 bullet points)** — Actionable takeaways, numbered or bulleted. These are the save-worthy core of the post.
+4. **Takeaway (1-2 sentences)** — The one thing to remember.
+5. **CTA question** — A genuine question that invites conversation: "What's your experience with [topic]?" or "Agree or disagree?"
+6. **Hashtags (last line)** — 3-5 relevant hashtags, separated from the body text.
+
+### Document/Carousel Structure
+
+- Hook slide with a bold statement or question.
+- 10-15 slides with one idea per slide, 20-30 words maximum.
+- Clean, readable design with large text and minimal clutter.
+- CTA on the final slide directing comments, shares, or follows.
+- Upload as PDF format.
+
+### Effective Post Formats
+
+- **Storytelling**: "3 years ago, I [experience]. Here is what I learned..."
+- **Thought leadership**: "Unpopular opinion: [contrarian take]. Here is why..."
+- **Data-driven**: "[Surprising stat]. Here is what it means for [audience]..."
+- **Lessons learned**: "I [did X] and discovered [Y]. The 5 biggest lessons:"
+- **Before/After**: "Before: [old way]. After: [new insight]. The difference was [key lesson]."
+
+## Writing Guidelines
+
+- **First person is mandatory.** Personal stories outperform generic advice on LinkedIn. "I learned" beats "One should learn."
+- Write in short paragraphs of 1-2 sentences. A wall of text kills readability and dwell time.
+- Front-load the hook. The first 210 characters (~2 lines on desktop) must compel the "see more" tap. If the hook does not create curiosity, urgency, or personal relevance, rewrite it.
+- Ask a genuine question at the end. Not rhetorical, not generic. A specific question your audience can answer from their own experience.
+- Tag only 2-3 people who will actually engage. Spam tagging 10+ people looks desperate and may trigger filters.
+- Never put links in the post body. Post the content first, then add the link as the first comment. Or say "Link in comments" and drop it in a reply.
+- Use 3-5 hashtags on the last line. Mix 1-2 broad industry tags with 2-3 niche/specific tags. Avoid generic hashtags like #motivation or #success.
+- Do not place hashtags in the middle of post text. It breaks readability and looks unprofessional.
+
+## Output Format
+
+```
+=== HOOK ===
+[First 2 lines — must work before the "see more" fold. Max ~210 characters. Contrarian take, surprising stat, or personal story opener.]
+
+=== BODY ===
+[Story or context — 2-3 short paragraphs, first person, short sentences, frequent line breaks.]
+
+[Transition to insights.]
+
+=== INSIGHTS ===
+1. [Actionable takeaway — one sentence]
+2. [Actionable takeaway — one sentence]
+3. [Actionable takeaway — one sentence]
+4. [Actionable takeaway — one sentence]
+5. [Actionable takeaway — one sentence]
+
+=== CTA ===
+[One-line takeaway summary.]
+
+[Genuine question to drive comments — specific, not generic.]
+
+=== HASHTAGS ===
+#hashtag1 #hashtag2 #hashtag3 #hashtag4 #hashtag5
+[3-5 hashtags on a separate final line]
+```
+
+## Quality Criteria
+
+- [ ] Hook fits within ~210 characters and creates a compelling reason to tap "see more"
+- [ ] Post is written in first person with a personal, authentic voice
+- [ ] Paragraphs are 1-2 sentences long with line breaks between them
+- [ ] Post contains 3-5 actionable, numbered or bulleted insights
+- [ ] CTA is a genuine, specific question (not rhetorical or generic)
+- [ ] No external links appear in the post body
+- [ ] Hashtags are 3-5 total, placed on the last line, separated from the body
+- [ ] No more than 2-3 people are tagged, and only those who will likely engage
+- [ ] Total post length is under 3,000 characters
+- [ ] Post delivers value worth commenting on, not just reacting to
+
+## Anti-Patterns
+
+- **Links in post body** — Kills reach by approximately 3x. The algorithm deprioritizes posts that drive users off LinkedIn. Always use the "link in comments" approach.
+- **Spam tagging** — Tagging 10+ people who did not ask to be tagged looks desperate, may trigger spam filters, and damages professional credibility.
+- **Editing after posting** — Editing within the first 10 minutes can reset algorithmic distribution, destroying the critical early engagement window.
+- **More than 1 post per day** — Posts compete against each other for your own audience's attention. The algorithm may suppress the second post.
+- **Corporate jargon** — "Synergy," "leverage," "circle back," "at the end of the day" make content feel robotic and impersonal. Write like a human.
+- **No line breaks** — A wall of text kills readability and dwell time. Use 1-2 sentence paragraphs with whitespace between them.
+- **Posting on weekends** — Unless your audience is specifically active on weekends, reach drops 50-70% on Saturday and Sunday.
+- **Generic motivational quotes** — Saturated content type that signals low effort and does not generate meaningful engagement.
+- **Engagement pods** — LinkedIn actively detects and penalizes coordinated engagement groups. The short-term boost is not worth the long-term suppression risk.
+- **Reposting without adding value** — "So true!" reshares get minimal engagement. Always add your own perspective, experience, or analysis.