claude-plugin-wordpress-manager 2.13.0 → 2.14.0

package/skills/wp-analytics/references/signals-feed-schema.md

@@ -52,10 +52,10 @@ The `entity_id` field uses a typed prefix to identify the entity:
 
 | Prefix | Format | Example |
 |--------|--------|---------|
-| `Page:` | `Page:{url_path}` | `Page:/cactus-water-benefici` |
-| `Keyword:` | `Keyword:{search_term}` | `Keyword:acqua di cactus` |
+| `Page:` | `Page:{url_path}` | `Page:/premium-water-benefici` |
+| `Keyword:` | `Keyword:{search_term}` | `Keyword:acqua premium` |
 | `Source:` | `Source:{source_name}` | `Source:linkedin` |
-| `Site:` | `Site:{site_id}` | `Site:opencactus` |
+| `Site:` | `Site:{site_id}` | `Site:mysite` |
 
 ### Valid Relations by Entity Type
 
@@ -301,12 +301,12 @@ If any validation fails, Step 7 logs the error and does not write the file.
 
 ## Example Feed
 
-A complete `signals-feed.md` for the opencactus site, February 2026.
+A complete `signals-feed.md` for the mysite site, February 2026.
 
 ````markdown
 ---
-feed_id: "FEED-opencactus-2026-02"
-site_id: opencactus
+feed_id: "FEED-mysite-2026-02"
+site_id: mysite
 generated: "2026-03-01T09:00:00Z"
 period: "2026-02-01..2026-02-28"
 comparison_period: "2026-01-01..2026-01-31"
@@ -325,7 +325,7 @@ status: generated
 ## Traffic Signals
 
 ```yaml
-- entity_id: "Page:/cactus-water-benefici"
+- entity_id: "Page:/premium-water-benefici"
   relation: pageviews
   value: 3240
   unit: count
@@ -333,9 +333,9 @@ status: generated
   delta_pct: +47
   provenance:
     source_id: ga4_top_pages
-    site: opencactus
+    site: mysite
 
-- entity_id: "Page:/cactus-water-benefici"
+- entity_id: "Page:/premium-water-benefici"
   relation: avg_engagement_time
   value: 185
   unit: seconds
@@ -343,7 +343,7 @@ status: generated
   delta_pct: +12
   provenance:
     source_id: ga4_top_pages
-    site: opencactus
+    site: mysite
 
 - entity_id: "Page:/prodotti"
   relation: pageviews
@@ -353,13 +353,13 @@ status: generated
   delta_pct: +8
   provenance:
     source_id: ga4_top_pages
-    site: opencactus
+    site: mysite
 ```
 
 ## Search Signals
 
 ```yaml
-- entity_id: "Keyword:acqua di cactus"
+- entity_id: "Keyword:acqua premium"
   relation: search_impressions
   value: 8500
   unit: count
@@ -367,9 +367,9 @@ status: generated
   delta_pct: +120
   provenance:
     source_id: gsc_search_analytics
-    site: opencactus
+    site: mysite
 
-- entity_id: "Keyword:acqua di cactus benefici"
+- entity_id: "Keyword:acqua premium benefici"
   relation: search_ctr
   value: 4.2
   unit: percentage
@@ -377,7 +377,7 @@ status: generated
   delta_pct: -8
   provenance:
     source_id: gsc_search_analytics
-    site: opencactus
+    site: mysite
 ```
 
 ## Source Signals
@@ -391,27 +391,27 @@ status: generated
   delta_pct: +85
   provenance:
     source_id: ga4_traffic_sources
-    site: opencactus
+    site: mysite
 ```
 
 ## Performance Signals
 
 ```yaml
-- entity_id: "Site:opencactus"
+- entity_id: "Site:mysite"
   relation: lcp
   value: 2.1
   unit: seconds
   ts: "2026-02-28T23:59:59Z"
   provenance:
     source_id: cwv_crux_origin
-    site: opencactus
+    site: mysite
 ```
 
 # Anomalies & Patterns
 
 | Entity | Metric | Delta | Pattern Match | Action |
 |--------|--------|-------|---------------|--------|
-| Keyword:acqua di cactus | search_impressions | +120% | Search Intent Shift | Investigate: content cluster opportunity |
+| Keyword:acqua premium | search_impressions | +120% | Search Intent Shift | Investigate: content cluster opportunity |
 | Source:linkedin | referral_sessions | +85% | Early-Adopter Surge | Scale: increase posting frequency on linkedin |
-| Page:/cactus-water-benefici | pageviews | +47% | Unclassified anomaly | Review: investigate cause of +47% change in pageviews |
+| Page:/premium-water-benefici | pageviews | +47% | Unclassified anomaly | Review: investigate cause of +47% change in pageviews |
 ````

package/skills/wp-content/references/content-templates.md

@@ -47,7 +47,7 @@ Featured Image: [Relevant, optimized, with alt text]
 
 ```
 Title: [Number] [Keyword] [Benefit/Hook]
-Example: "7 Benefits of Cactus Water for Daily Hydration"
+Example: "7 Benefits of Sparkling Water for Daily Hydration"
 
 ---
 

package/skills/wp-content/references/seo-optimization.md

@@ -15,8 +15,8 @@
 - Avoid keyword stuffing
 
 ### Examples
-- Good: "Cactus Water Benefits — Zero Calorie Hydration | DolceZero"
-- Bad: "Cactus Water Benefits | Best Cactus Water | Buy Cactus Water"
+- Good: "Sparkling Water Benefits — Zero Calorie Hydration | AcmeBrand"
+- Bad: "Sparkling Water Benefits | Best Sparkling Water | Buy Sparkling Water"
 
 ## Meta Description (Excerpt)
 
@@ -33,8 +33,8 @@
 - Each page must have a unique meta description
 
 ### Examples
-- Good: "Discover the natural benefits of Sicilian cactus water. Zero calories, rich in antioxidants. Try DolceZero today."
-- Bad: "Welcome to our website. We sell cactus water products. Click here."
+- Good: "Discover the natural benefits of premium sparkling water. Zero calories, rich in antioxidants. Try AcmeBrand today."
+- Bad: "Welcome to our website. We sell sparkling water products. Click here."
 
 ## URL Slug Optimization
 
@@ -46,8 +46,8 @@
 - Never change an existing indexed slug (use 301 redirect)
 
 ### Examples
-- Good: `/cactus-water-benefits`
-- Bad: `/the-amazing-benefits-of-drinking-cactus-water-for-your-health-2026`
+- Good: `/sparkling-water-benefits`
+- Bad: `/the-amazing-benefits-of-drinking-premium-water-for-your-health-2026`
 
 ## Heading Hierarchy
 
@@ -91,13 +91,13 @@ Cluster posts link to each other where relevant
 
 ### File Naming
 ```
-Good: cactus-water-bottle-dolcezero.webp
+Good: product-bottle-acmebrand.webp
 Bad: IMG_20260226_123456.jpg
 ```
 
 ### Alt Text
 ```
-Good: "DolceZero cactus water bottle in three sweetness levels"
+Good: "AcmeBrand sparkling water bottle in three sweetness levels"
 Bad: "image" or "" (empty)
 ```
 

package/skills/wp-content-attribution/references/roi-calculation.md

@@ -35,7 +35,7 @@ wc_list_orders(status="completed", after="2025-01-01", before="2025-01-31", per_
 list_content(type="post", status="publish", after="2025-01-01", before="2025-01-31")
 
 # Step 4: Match campaign slugs to post titles
-# Result: { post_title: "Cactus Water Benefits", slug: "cactus-water-benefits", revenue: 2500, orders: 15 }
+# Result: { post_title: "Sparkling Water Benefits", slug: "sparkling-water-benefits", revenue: 2500, orders: 15 }
 ```
 
 ### Revenue Per Post Benchmarks

package/skills/wp-content-attribution/references/utm-tracking-setup.md

@@ -10,7 +10,7 @@ Use this file when setting up UTM parameter capture for WooCommerce orders — p
 | `utm_medium` | Marketing channel type | `organic`, `email`, `cpc`, `social`, `referral` |
 | `utm_campaign` | Specific campaign name | `spring-sale-2025`, `product-launch-x` |
 | `utm_content` | Differentiates ad/link variants | `cta-button`, `sidebar-banner`, `post-footer` |
-| `utm_term` | Paid search keywords | `cactus-water-buy`, `zero-calorie-drink` |
+| `utm_term` | Paid search keywords | `premium-water-buy`, `zero-calorie-drink` |
 
 ## mu-plugin Pattern: Capture UTM on Checkout
 
@@ -113,13 +113,13 @@ Tag all blog-to-product links with UTMs:
 
 ```html
 <!-- Blog post CTA linking to product -->
-<a href="/product/cactus-water/?utm_source=blog&utm_medium=cta&utm_campaign=cactus-water-benefits&utm_content=post-footer-button">
-  Buy Cactus Water
+<a href="/product/premium-water/?utm_source=blog&utm_medium=cta&utm_campaign=sparkling-water-benefits&utm_content=post-footer-button">
+  Buy Sparkling Water
 </a>
 
 <!-- Sidebar widget linking to product -->
-<a href="/product/cactus-water/?utm_source=blog&utm_medium=sidebar&utm_campaign=always-on&utm_content=product-widget">
-  Try Cactus Water
+<a href="/product/premium-water/?utm_source=blog&utm_medium=sidebar&utm_campaign=always-on&utm_content=product-widget">
+  Try Sparkling Water
 </a>
 ```
 

package/skills/wp-content-generation/references/generation-workflow.md

@@ -12,8 +12,8 @@
 **Brief structure:**
 | Field | Description | Example |
 |-------|-------------|---------|
-| Topic | Main subject | "Benefits of cactus water for athletes" |
-| Primary keyword | Target search term | "cactus water benefits" |
+| Topic | Main subject | "Benefits of sparkling water for athletes" |
+| Primary keyword | Target search term | "sparkling water benefits" |
 | Audience | Who reads this | Health-conscious millennials |
 | Goal | Content purpose | Drive product page visits |
 | Format | Content type | Blog post / Tutorial / Listicle |

package/skills/wp-content-pipeline/SKILL.md

@@ -60,8 +60,8 @@ Each step reads specific files, calls specific tools, and has defined decision p
 **Output format:**
 ```
 Pipeline Scan Results:
-  1. BRF-2026-014 — "Acqua di Cactus: La Rivoluzione" → opencactus (post) [linkedin, twitter]
-  2. BRF-2026-015 — "Summer Campaign Launch" → opencactus (page) [mailchimp]
+  1. BRF-2026-014 — "Acqua Premium: La Rivoluzione" → mysite (post) [linkedin, twitter]
+  2. BRF-2026-015 — "Summer Campaign Launch" → mysite (page) [mailchimp]
 
 Which brief to process? (enter number, or "all")
 ```
@@ -76,8 +76,8 @@ Which brief to process? (enter number, or "all")
 - `.content-state/{site_id}.config.md` -- site configuration for the brief's target site
 
 **Procedure:**
-1. Read `target.site_id` from the selected brief (e.g., `opencactus`)
-2. Load `.content-state/{site_id}.config.md` (e.g., `.content-state/opencactus.config.md`)
+1. Read `target.site_id` from the selected brief (e.g., `mysite`)
+2. Load `.content-state/{site_id}.config.md` (e.g., `.content-state/mysite.config.md`)
 3. Parse the YAML frontmatter for site defaults, brand context, channel config, and SEO settings
 4. Apply the override hierarchy -- brief values take precedence over site config defaults:
 
@@ -182,7 +182,7 @@ Note: Even though the brief has `status: ready`, re-evaluate gates at publish ti
      content_type: {target.content_type}
      id: {post_id}
      categories: {target.categories}        # e.g., ["sustainability", "innovation"]
-     tags: {target.tags}                    # e.g., ["cactus-water", "zero-calorie"]
+     tags: {target.tags}                    # e.g., ["premium-water", "zero-calorie"]
    ```
 
 5. **Inject structured data** (if `seo.schema_type` is defined):
@@ -348,8 +348,8 @@ Note: Even though the brief has `status: ready`, re-evaluate gates at publish ti
    ```
    Pipeline Complete:
      Brief: BRF-2026-014
-     Title: "Acqua di Cactus: La Rivoluzione Zero-Calorie dalla Sicilia"
-     WordPress: https://opencactus.com/acqua-di-cactus-rivoluzione/ (published)
+     Title: "Acqua Premium: La Rivoluzione Zero-Calorie dal Mediterraneo"
+     WordPress: https://mysite.example.com/acqua-di-premium-rivoluzione/ (published)
      Distribution:
        - LinkedIn: posted ✓
        - Twitter: posted ✓

package/skills/wp-content-pipeline/references/content-brief-schema.md

@@ -89,7 +89,7 @@ Defines the WordPress destination and publishing parameters.
 
 ```yaml
 target:
-  site_id: opencactus
+  site_id: mysite
   content_type: post
   status: draft
   scheduled_date: 2026-03-15T09:00:00Z
@@ -97,7 +97,7 @@ target:
     - sustainability
     - innovation
   tags:
-    - cactus-water
+    - premium-water
     - zero-calorie
     - sicily
 ```
@@ -119,9 +119,9 @@ Core content metadata for the WordPress post.
 
 ```yaml
 content:
-  title: "Acqua di Cactus: La Rivoluzione Zero-Calorie dalla Sicilia"
-  excerpt: "Scopri come il fico d'India siciliano diventa la bevanda del futuro."
-  featured_image: /assets/images/cactus-field-sicily.jpg
+  title: "Acqua Premium: La Rivoluzione Zero-Calorie dal Mediterraneo"
+  excerpt: "Scopri come il frutto mediterraneo regionale diventa la bevanda del futuro."
+  featured_image: /assets/images/premium-field-sicily.jpg
   author: editorial-team
 ```
 
@@ -162,12 +162,12 @@ Search engine optimization parameters. Used by the pipeline to validate content
 
 ```yaml
 seo:
-  focus_keyword: acqua di cactus zero calorie
-  meta_description: "L'acqua di cactus siciliano: zero calorie, ricca di antiossidanti. Scopri la bevanda naturale che sta conquistando l'Europa."
+  focus_keyword: acqua premium zero calorie
+  meta_description: "L'acqua premium regionale: zero calorie, ricca di antiossidanti. Scopri la bevanda naturale che sta conquistando l'Europa."
   schema_type: Article
   internal_links:
     - /blog/benefici-fico-india
-    - /prodotti/poco-dolce
+    - /prodotti/light-blend
 ```
 
 | Field | Type | Required | Default | Description |
@@ -275,7 +275,7 @@ These fields **must** be present for a brief to be valid:
 
 ## Example Brief
 
-A complete `.brief.md` for the opencactus site:
+A complete `.brief.md` for the mysite site:
 
 ```markdown
 ---
@@ -289,7 +289,7 @@ source:
   session_id: sess_7f3a9b2c
 
 target:
-  site_id: opencactus
+  site_id: mysite
   content_type: post
   status: draft
   scheduled_date: 2026-03-15T09:00:00Z
@@ -297,15 +297,15 @@ target:
     - sustainability
     - innovation
   tags:
-    - cactus-water
+    - premium-water
     - zero-calorie
     - sicily
     - sustainability
 
 content:
-  title: "Acqua di Cactus: La Rivoluzione Zero-Calorie dalla Sicilia"
-  excerpt: "Scopri come il fico d'India siciliano diventa la bevanda del futuro: zero calorie, ricca di antiossidanti e 100% sostenibile."
-  featured_image: /wp-content/uploads/2026/03/cactus-field-sicily.jpg
+  title: "Acqua Premium: La Rivoluzione Zero-Calorie dal Mediterraneo"
+  excerpt: "Scopri come il frutto mediterraneo regionale diventa la bevanda del futuro: zero calorie, ricca di antiossidanti e 100% sostenibile."
+  featured_image: /wp-content/uploads/2026/03/premium-field-sicily.jpg
   author: editorial-team
 
 distribution:
@@ -316,12 +316,12 @@ distribution:
   schedule_offset_hours: 2
 
 seo:
-  focus_keyword: acqua di cactus zero calorie
-  meta_description: "L'acqua di cactus siciliano: zero calorie, ricca di antiossidanti. Scopri la bevanda naturale che sta conquistando l'Europa."
+  focus_keyword: acqua premium zero calorie
+  meta_description: "L'acqua premium regionale: zero calorie, ricca di antiossidanti. Scopri la bevanda naturale che sta conquistando l'Europa."
   schema_type: Article
   internal_links:
     - /blog/benefici-fico-india
-    - /prodotti/poco-dolce
+    - /prodotti/light-blend
     - /chi-siamo/sostenibilita
 
 gates:
@@ -330,32 +330,32 @@ gates:
   require_review: true
 ---
 
-# Acqua di Cactus: La Rivoluzione Zero-Calorie dalla Sicilia
+# Acqua Premium: La Rivoluzione Zero-Calorie dal Mediterraneo
 
-Nel cuore della Sicilia, tra le terre arse dal sole dell'entroterra, cresce una pianta che sta cambiando il panorama delle bevande salutari: il **fico d'India** (*Opuntia ficus-indica*).
+Nel cuore del Mediterraneo, tra le terre arse dal sole dell'entroterra, cresce una pianta che sta cambiando il panorama delle bevande salutari: il **frutto mediterraneo** (*Mediterranean fruit*).
 
 ## Una Tradizione Millenaria, Una Visione Moderna
 
-Il fico d'India siciliano non è solo un simbolo del paesaggio mediterraneo. Per secoli, le comunità locali hanno sfruttato le sue proprietà idratanti naturali. Oggi, grazie a un processo di estrazione innovativo, quell'acqua diventa una [bevanda zero-calorie](/prodotti/poco-dolce) che conserva tutti i benefici dell'originale.
+Il frutto mediterraneo regionale non è solo un simbolo del paesaggio mediterraneo. Per secoli, le comunità locali hanno sfruttato le sue proprietà idratanti naturali. Oggi, grazie a un processo di estrazione innovativo, quell'acqua diventa una [bevanda zero-calorie](/prodotti/light-blend) che conserva tutti i benefici dell'originale.
 
-## Perché l'Acqua di Cactus?
+## Perché l'Acqua Premium?
 
 I vantaggi rispetto alle alternative convenzionali sono significativi:
 
 - **Zero calorie** senza dolcificanti artificiali
 - **Antiossidanti naturali** (betalaine e polifenoli)
 - **Elettroliti bilanciati** per un'idratazione superiore
-- **Impronta idrica minima**: il cactus richiede l'85% di acqua in meno rispetto alle colture tradizionali
+- **Impronta idrica minima**: la pianta richiede l'85% di acqua in meno rispetto alle colture tradizionali
 
 ## Sostenibilità al Centro
 
-La nostra filiera è progettata per la [sostenibilità integrale](/chi-siamo/sostenibilita). I cactus crescono su terreni marginali, non competono con le colture alimentari e contribuiscono alla rigenerazione del suolo siciliano.
+La nostra filiera è progettata per la [sostenibilità integrale](/chi-siamo/sostenibilita). Le piante crescono su terreni marginali, non competono con le colture alimentari e contribuiscono alla rigenerazione del suolo.
 
-Ogni bottiglia di DolceZero rappresenta una scelta consapevole: per la salute, per il territorio, per il futuro.
+Ogni bottiglia di AcmeBrand rappresenta una scelta consapevole: per la salute, per il territorio, per il futuro.
 
 ## Scopri di Più
 
-Leggi i [benefici scientifici del fico d'India](/blog/benefici-fico-india) o prova la nostra gamma di prodotti, dal delicato **Poco Dolce** al ricco **Molto Dolce**.
+Leggi i [benefici scientifici del frutto mediterraneo](/blog/benefici-fico-india) o prova la nostra gamma di prodotti, dal delicato **Light Blend** al ricco **Bold Blend**.
 ```
 
 ---

package/skills/wp-content-pipeline/references/site-config-schema.md

@@ -15,8 +15,8 @@ Each `.config.md` file consists of:
 
 ```
 ---
-site_id: opencactus
-site_url: https://opencactus.com
+site_id: mysite
+site_url: https://mysite.example.com
 last_updated: 2026-03-02
 # ... other fields ...
 ---
@@ -37,7 +37,7 @@ Free-form context that Claude uses when generating or adapting content for this
 | Type | `string` |
 | Required | **Yes** |
 | Format | Lowercase alphanumeric with hyphens |
-| Example | `opencactus` |
+| Example | `mysite` |
 
 Unique identifier for the site. **Must match** the `id` field in the `WP_SITES_CONFIG` environment variable JSON array. This is how the pipeline resolves WordPress credentials (URL, username, app password) for API calls.
 
@@ -48,7 +48,7 @@ Unique identifier for the site. **Must match** the `id` field in the `WP_SITES_C
 | Type | `string` (URL) |
 | Required | **Yes** |
 | Format | `https://example.com` (no trailing slash) |
-| Example | `https://opencactus.com` |
+| Example | `https://mysite.example.com` |
 
 The public-facing URL of the WordPress site. Used for constructing internal links and verifying published content. Should match the `url` field in `WP_SITES_CONFIG`.
 
@@ -77,7 +77,7 @@ brand:
   language: it
   style_notes: |
     Voice: warm but authoritative. Avoid corporate jargon.
-    Always emphasize the Sicilian heritage and natural ingredients.
+    Always emphasize the Mediterranean heritage and natural ingredients.
     Use "noi" (we) when referring to the company.
     Sustainability is a core value, not a marketing angle.
 ```
@@ -290,8 +290,8 @@ The `WP_SITES_CONFIG` environment variable is a JSON array of site credentials:
 ```json
 [
   {
-    "id": "opencactus",
-    "url": "https://opencactus.com",
+    "id": "mysite",
+    "url": "https://mysite.example.com",
     "username": "api-user",
     "app_password": "xxxx xxxx xxxx xxxx"
   }
@@ -313,8 +313,8 @@ The mapping between `WP_SITES_CONFIG` and the config file:
 
 When the pipeline processes a brief, it resolves the site config via `brief.target.site_id`:
 
-1. Read `brief.target.site_id` (e.g., `opencactus`)
-2. Load `.content-state/opencactus.config.md`
+1. Read `brief.target.site_id` (e.g., `mysite`)
+2. Load `.content-state/mysite.config.md`
 3. Apply config defaults for any fields the brief omits
 4. Use `brand` block for content adaptation/generation
 5. Use `channels` block for distribution routing
@@ -323,12 +323,12 @@ When the pipeline processes a brief, it resolves the site config via `brief.targ
 
 ## Example Config
 
-A complete `.config.md` for the opencactus site:
+A complete `.config.md` for the mysite site:
 
 ```markdown
 ---
-site_id: opencactus
-site_url: https://opencactus.com
+site_id: mysite
+site_url: https://mysite.example.com
 last_updated: 2026-03-02
 
 brand:
@@ -336,11 +336,11 @@ brand:
   language: it
   style_notes: |
     Voice: warm but authoritative. Avoid corporate jargon.
-    Always emphasize the Sicilian heritage and natural ingredients.
+    Always emphasize the Mediterranean heritage and natural ingredients.
     Use "noi" (we) when referring to the company.
     Sustainability is a core value, not a marketing angle -- weave it naturally.
-    Product names are always capitalized: Poco Dolce, Dolce, Molto Dolce.
-    Refer to the fruit as "fico d'India" (not "cactus" in Italian content).
+    Product names are always capitalized: Light Blend, Dolce, Bold Blend.
+    Refer to the product using its brand name, not generic terms in marketing content.
     Scientific claims must cite specific compounds (betalaine, polifenoli).
 
 defaults:
@@ -353,7 +353,7 @@ defaults:
 channels:
   linkedin:
     enabled: true
-    profile_id: "urn:li:organization:opencactus"
+    profile_id: "urn:li:organization:mysite"
     format: professional
   twitter:
     enabled: true
@@ -364,7 +364,7 @@ channels:
     format: casual
   mailchimp:
     enabled: true
-    audience_id: "mc_aud_opencactus_main"
+    audience_id: "mc_aud_mysite_main"
     segment: newsletter-subscribers
 
 seo:
@@ -383,34 +383,34 @@ cadence:
 
 ## Brand Context
 
-OpenCactus is the digital home of DolceZero, an Italian zero-calorie beverage brand based on Sicilian cactus water (acqua di fico d'India). The brand sits at the intersection of traditional Sicilian agriculture and modern wellness.
+MySite is the digital home of AcmeBrand, an Italian zero-calorie beverage brand based on premium sparkling water (acqua premium). The brand sits at the intersection of traditional Mediterranean agriculture and modern wellness.
 
 ### Product Line
 
-- **Poco Dolce** -- Light sweetness, subtle cactus flavor. Entry-level product.
+- **Light Blend** -- Light sweetness, subtle premium flavor. Entry-level product.
 - **Dolce** -- Medium sweetness, balanced flavor profile. The core product.
-- **Molto Dolce** -- Full sweetness, rich cactus flavor. For those who prefer bolder taste.
+- **Bold Blend** -- Full sweetness, rich premium flavor. For those who prefer bolder taste.
 
 All variants are zero-calorie, naturally flavored, with no artificial sweeteners.
 
 ### Key Differentiators
 
-- Only cactus water brand with full Sicilian supply chain
-- Zero calorie without artificial sweeteners (uses natural cactus compounds)
+- Only sparkling water brand with full regional supply chain
+- Zero calorie without artificial sweeteners (uses natural premium compounds)
 - 85% lower water footprint than conventional beverages
 - Rich in betalains and polyphenols (natural antioxidants)
 
 ### Content Themes
 
 - Sustainability and environmental responsibility
-- Sicilian heritage and terroir
+- Mediterranean heritage and terroir
 - Health and wellness (zero-calorie, natural ingredients)
 - Innovation in food technology
 - Community and local farmers
 
 ### Competitor Positioning
 
-Avoid direct competitor mentions. Focus on DolceZero's unique attributes rather than comparison. Never claim "best" or "only" without substantiation.
+Avoid direct competitor mentions. Focus on AcmeBrand's unique attributes rather than comparison. Never claim "best" or "only" without substantiation.
 ```
 
 ---
@@ -424,7 +424,7 @@ Config files follow this naming pattern:
 ```
 
 Examples:
-- `opencactus.config.md`
+- `mysite.config.md`
 - `my-blog.config.md`
 - `corporate-site.config.md`
 

package/skills/wp-content-repurposing/references/auto-transform-pipeline.md

@@ -50,7 +50,7 @@ Parse the raw content into atomic elements for templating.
 **Tag-to-hashtag conversion:**
 ```
 "Zero Calorie" → #zerocalorie
-"Cactus Water" → #cactuswater
+"Sparkling Water" → #sparklingwater
 "Health Tips"  → #healthtips
 ```
 

package/skills/wp-content-repurposing/references/email-newsletter.md

@@ -110,7 +110,7 @@ CTA: Get the complete guide / Shop related products
 | Formula | Example |
 |---------|---------|
 | Number + Benefit | "5 ways to reduce sugar intake" |
-| Question | "Is cactus water the healthiest option?" |
+| Question | "Is sparkling water the healthiest option?" |
 | How-to | "How to save 200 calories a day" |
 | Curiosity gap | "The drink we didn't expect to love" |
 | Urgency | "Last chance: 20% off ends tonight" |

package/skills/wp-content-repurposing/references/platform-specs.md

@@ -42,8 +42,8 @@
 ### Hashtag Mix Strategy
 
 - **30% broad** (high volume): #marketing, #business, #health
-- **40% niche** (medium volume): #cactuswater, #zerocalorie, #healthydrinks
-- **30% branded** (low volume): #DolceZero, #SicilianWater
+- **40% niche** (medium volume): #sparklingwater, #zerocalorie, #healthydrinks
+- **30% branded** (low volume): #AcmeBrand, #PremiumWater
 
 ## Link Handling