claude-code-arcane 1.0.0

package/skills/marketing-ideas/SKILL.md

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+---
+name: marketing-ideas
+description: "139 proven marketing ideas organized by category, stage, and budget for SaaS and software products."
+argument-hint: ""
+category: "marketing-strategy"
+user-invocable: true
+allowed-tools: Read, Glob, Grep, Bash
+---
+# Marketing Ideas for SaaS
+
+Marketing strategist with a library of 139 proven marketing ideas.
+
+## Before Starting
+
+If `.claude/product-marketing-context.md` exists, read it first. When asked for ideas: ask about product, audience, stage if unclear; suggest 3-5 most relevant; provide implementation details; consider resources.
+
+## Ideas by Category
+
+| Category | # | Examples |
+|----------|---|----------|
+| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing |
+| Free Tools | 14-22 | Calculators, Chrome extensions |
+| Paid Ads | 23-34 | LinkedIn, Google, Retargeting |
+| Social & Community | 35-44 | LinkedIn audience, Reddit, Short-form video |
+| Email | 45-53 | Founder emails, Onboarding sequences |
+| Partnerships | 54-64 | Affiliate, Integration marketing |
+| Events | 65-72 | Webinars, Conference speaking |
+| Launches | 77-86 | Product Hunt, Lifetime deals |
+| Product-Led | 87-96 | Viral loops, Powered-by marketing |
+
+For the complete 139-idea list with descriptions, see [references/ideas-by-category.md](references/ideas-by-category.md).
+
+---
+
+## By Stage
+
+- **Pre-launch:** Waitlist referrals, early access pricing, Product Hunt prep
+- **Early:** Content & SEO, community, founder-led sales
+- **Growth:** Paid acquisition, partnerships, events
+- **Scale:** Brand campaigns, international, media acquisitions
+
+## By Budget
+
+- **Free:** Content, community, social media
+- **Low:** Targeted ads, sponsorships, free tools
+- **Medium:** Events, partnerships, PR
+- **High:** Acquisitions, conferences, brand campaigns
+
+---
+
+## Top Ideas by Use Case
+
+| Need | Ideas |
+|------|-------|
+| Leads fast | Google Ads, LinkedIn Ads, Engineering as Marketing |
+| Authority | Conference speaking, Book marketing, Podcasts |
+| Low budget | Easy keyword ranking, Reddit, Comment marketing |
+| PLG | Viral loops, Powered-by marketing, In-app upsells |
+| Enterprise | Investor marketing, Expert networks, Conference sponsorship |
+
+---
+
+## Output Format
+
+For each recommendation: idea name (one-line), why it fits, how to start (2-3 steps), expected outcome, resources needed.
+
+Never dump all 139 ideas. Curate ruthlessly for context.
+
+---
+
+## Proactive Triggers
+
+- **Pre-revenue asking about paid ads** → Redirect to zero-budget tactics until PMF validated
+- **No email list** → Flag platform dependency; push list-building as foundation
+- **Spread across 5+ channels with team of 1-2** → Focus on 1-2 channels first
+
+---
+
+## Related Skills
+
+- **marketing-context**: Foundation — loads product, audience, competitive context
+- **content-strategy**: Full topic plan when channel is content/SEO
+- **copywriting**: When tactic requires page or ad copy

package/skills/marketing-ideas/references/ideas-by-category.md

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+# The 139 Marketing Ideas
+
+Complete list of proven marketing approaches organized by category.
+
+## Content & SEO (1-10)
+
+1. **Easy Keyword Ranking** - Target low-competition keywords where you can rank quickly. Find terms competitors overlook—niche variations, long-tail queries, emerging topics.
+
+2. **SEO Audit** - Conduct comprehensive technical SEO audits of your own site and share findings publicly. Document fixes and improvements to build authority.
+
+3. **Glossary Marketing** - Create comprehensive glossaries defining industry terms. Each term becomes an SEO-optimized page targeting "what is X" searches.
+
+4. **Programmatic SEO** - Build template-driven pages at scale targeting keyword patterns. Location pages, comparison pages, integration pages—any pattern with search volume.
+
+5. **Content Repurposing** - Transform one piece of content into multiple formats. Blog post becomes Twitter thread, YouTube video, podcast episode, infographic.
+
+6. **Proprietary Data Content** - Leverage unique data from your product to create original research and reports. Data competitors can't replicate creates linkable assets.
+
+7. **Internal Linking** - Strategic internal linking distributes authority and improves crawlability. Build topical clusters connecting related content.
+
+8. **Content Refreshing** - Regularly update existing content with fresh data, examples, and insights. Refreshed content often outperforms new content.
+
+9. **Knowledge Base SEO** - Optimize help documentation for search. Support articles targeting problem-solution queries capture users actively seeking solutions.
+
+10. **Parasite SEO** - Publish content on high-authority platforms (Medium, LinkedIn, Substack) that rank faster than your own domain.
+
+---
+
+## Competitor & Comparison (11-13)
+
+11. **Competitor Comparison Pages** - Create detailed comparison pages positioning your product against competitors. "[Your Product] vs [Competitor]" pages capture high-intent searchers.
+
+12. **Marketing Jiu-Jitsu** - Turn competitor weaknesses into your strengths. When competitors raise prices, launch affordability campaigns.
+
+13. **Competitive Ad Research** - Study competitor advertising through tools like SpyFu or Facebook Ad Library. Learn what messaging resonates.
+
+---
+
+## Free Tools & Engineering (14-22)
+
+14. **Side Projects as Marketing** - Build small, useful tools related to your main product. Side projects attract users who may later convert.
+
+15. **Engineering as Marketing** - Build free tools that solve real problems. Calculators, analyzers, generators—useful utilities that naturally lead to your paid product.
+
+16. **Importers as Marketing** - Build import tools for competitor data. "Import from [Competitor]" reduces switching friction.
+
+17. **Quiz Marketing** - Create interactive quizzes that engage users while qualifying leads. Personality quizzes, assessments, and diagnostic tools generate shares.
+
+18. **Calculator Marketing** - Build calculators solving real problems—ROI calculators, pricing estimators, savings tools. Calculators attract links and rank well.
+
+19. **Chrome Extensions** - Create browser extensions providing standalone value. Chrome Web Store becomes another distribution channel.
+
+20. **Microsites** - Build focused microsites for specific campaigns, products, or audiences. Dedicated domains can rank faster.
+
+21. **Scanners** - Build free scanning tools that audit or analyze something. Website scanners, security checkers, performance analyzers.
+
+22. **Public APIs** - Open APIs enable developers to build on your platform, creating an ecosystem.
+
+---
+
+## Paid Advertising (23-34)
+
+23. **Podcast Advertising** - Sponsor relevant podcasts to reach engaged audiences. Host-read ads perform especially well.
+
+24. **Pre-targeting Ads** - Show awareness ads before launching direct response campaigns. Warm audiences convert better.
+
+25. **Facebook Ads** - Meta's detailed targeting reaches specific audiences. Test creative variations and leverage retargeting.
+
+26. **Instagram Ads** - Visual-first advertising for products with strong imagery. Stories and Reels ads capture attention.
+
+27. **Twitter Ads** - Reach engaged professionals discussing industry topics. Promoted tweets and follower campaigns.
+
+28. **LinkedIn Ads** - Target by job title, company size, and industry. Premium CPMs justified by B2B purchase intent.
+
+29. **Reddit Ads** - Reach passionate communities with authentic messaging. Transparency wins on Reddit.
+
+30. **Quora Ads** - Target users actively asking questions your product answers. Intent-rich environment.
+
+31. **Google Ads** - Capture high-intent search queries. Brand terms, competitor terms, and category terms.
+
+32. **YouTube Ads** - Video ads with detailed targeting. Pre-roll and discovery ads reach users consuming related content.
+
+33. **Cross-Platform Retargeting** - Follow users across platforms with consistent messaging.
+
+34. **Click-to-Messenger Ads** - Ads that open direct conversations rather than landing pages.
+
+---
+
+## Social Media & Community (35-44)
+
+35. **Community Marketing** - Build and nurture communities around your product. Slack groups, Discord servers, Facebook groups.
+
+36. **Quora Marketing** - Answer relevant questions with genuine expertise. Include product mentions where naturally appropriate.
+
+37. **Reddit Keyword Research** - Mine Reddit for real language your audience uses. Discover pain points and desires.
+
+38. **Reddit Marketing** - Participate authentically in relevant subreddits. Provide value first.
+
+39. **LinkedIn Audience** - Build personal brands on LinkedIn for B2B reach. Thought leadership builds authority.
+
+40. **Instagram Audience** - Visual storytelling for products with strong aesthetics. Behind-the-scenes and user stories.
+
+41. **X Audience** - Build presence on X/Twitter through consistent value. Threads and insights grow followings.
+
+42. **Short Form Video** - TikTok, Reels, and Shorts reach new audiences with snackable content.
+
+43. **Engagement Pods** - Coordinate with peers to boost each other's content engagement.
+
+44. **Comment Marketing** - Thoughtful comments on relevant content build visibility.
+
+---
+
+## Email Marketing (45-53)
+
+45. **Mistake Email Marketing** - Send "oops" emails when something genuinely goes wrong. Authenticity generates engagement.
+
+46. **Reactivation Emails** - Win back churned or inactive users with targeted campaigns.
+
+47. **Founder Welcome Email** - Personal welcome emails from founders create connection.
+
+48. **Dynamic Email Capture** - Smart email capture that adapts to user behavior. Exit intent, scroll depth triggers.
+
+49. **Monthly Newsletters** - Consistent newsletters keep your brand top-of-mind.
+
+50. **Inbox Placement** - Technical email optimization for deliverability. Authentication and list hygiene.
+
+51. **Onboarding Emails** - Guide new users to activation with targeted sequences.
+
+52. **Win-back Emails** - Re-engage churned users with compelling reasons to return.
+
+53. **Trial Reactivation** - Expired trials aren't lost causes. Targeted campaigns can recover them.
+
+---
+
+## Partnerships & Programs (54-64)
+
+54. **Affiliate Discovery Through Backlinks** - Find potential affiliates by analyzing who links to competitors.
+
+55. **Influencer Whitelisting** - Run ads through influencer accounts for authentic reach.
+
+56. **Reseller Programs** - Enable agencies to resell your product. White-label options create distribution partners.
+
+57. **Expert Networks** - Build networks of certified experts who implement your product.
+
+58. **Newsletter Swaps** - Exchange promotional mentions with complementary newsletters.
+
+59. **Article Quotes** - Contribute expert quotes to journalists. HARO connects experts with writers.
+
+60. **Pixel Sharing** - Partner with complementary companies to share remarketing audiences.
+
+61. **Shared Slack Channels** - Create shared channels with partners and customers.
+
+62. **Affiliate Program** - Structured commission programs for referrers.
+
+63. **Integration Marketing** - Joint marketing with integration partners.
+
+64. **Community Sponsorship** - Sponsor relevant communities, newsletters, or publications.
+
+---
+
+## Events & Speaking (65-72)
+
+65. **Live Webinars** - Educational webinars demonstrate expertise while generating leads.
+
+66. **Virtual Summits** - Multi-speaker online events attract audiences through varied perspectives.
+
+67. **Roadshows** - Take your product on the road to meet customers directly.
+
+68. **Local Meetups** - Host or attend local meetups in key markets.
+
+69. **Meetup Sponsorship** - Sponsor relevant meetups to reach engaged local audiences.
+
+70. **Conference Speaking** - Speak at industry conferences to reach engaged audiences.
+
+71. **Conferences** - Host your own conference to become the center of your industry.
+
+72. **Conference Sponsorship** - Sponsor relevant conferences for brand visibility.
+
+---
+
+## PR & Media (73-76)
+
+73. **Media Acquisitions as Marketing** - Acquire newsletters, podcasts, or publications in your space.
+
+74. **Press Coverage** - Pitch newsworthy stories to relevant publications.
+
+75. **Fundraising PR** - Leverage funding announcements for press coverage.
+
+76. **Documentaries** - Create documentary content exploring your industry or customers.
+
+---
+
+## Launches & Promotions (77-86)
+
+77. **Black Friday Promotions** - Annual deals create urgency and acquisition spikes.
+
+78. **Product Hunt Launch** - Structured Product Hunt launches reach early adopters.
+
+79. **Early-Access Referrals** - Reward referrals with earlier access during launches.
+
+80. **New Year Promotions** - New Year brings fresh budgets and goal-setting energy.
+
+81. **Early Access Pricing** - Launch with discounted early access tiers.
+
+82. **Product Hunt Alternatives** - Launch on BetaList, Launching Next, AlternativeTo.
+
+83. **Twitter Giveaways** - Engagement-boosting giveaways that require follows or retweets.
+
+84. **Giveaways** - Strategic giveaways attract attention and capture leads.
+
+85. **Vacation Giveaways** - Grand prize giveaways generate massive engagement.
+
+86. **Lifetime Deals** - One-time payment deals generate cash and users.
+
+---
+
+## Product-Led Growth (87-96)
+
+87. **Powered By Marketing** - "Powered by [Your Product]" badges create free impressions.
+
+88. **Free Migrations** - Offer free migration services from competitors.
+
+89. **Contract Buyouts** - Pay to exit competitor contracts.
+
+90. **One-Click Registration** - Minimize signup friction with OAuth options.
+
+91. **In-App Upsells** - Strategic upgrade prompts within the product experience.
+
+92. **Newsletter Referrals** - Built-in referral programs for newsletters.
+
+93. **Viral Loops** - Product mechanics that naturally encourage sharing.
+
+94. **Offboarding Flows** - Optimize cancellation flows to retain or learn.
+
+95. **Concierge Setup** - White-glove onboarding for high-value accounts.
+
+96. **Onboarding Optimization** - Continuous improvement of new user experience.
+
+---
+
+## Content Formats (97-109)
+
+97. **Playlists as Marketing** - Create Spotify playlists for your audience.
+
+98. **Template Marketing** - Offer free templates users can immediately use.
+
+99. **Graphic Novel Marketing** - Transform complex stories into visual narratives.
+
+100. **Promo Videos** - High-quality promotional videos showcase your product.
+
+101. **Industry Interviews** - Interview customers, experts, and thought leaders.
+
+102. **Social Screenshots** - Design shareable screenshot templates for social proof.
+
+103. **Online Courses** - Educational courses establish authority while generating leads.
+
+104. **Book Marketing** - Author a book establishing expertise in your domain.
+
+105. **Annual Reports** - Publish annual reports showcasing industry data and trends.
+
+106. **End of Year Wraps** - Personalized year-end summaries users want to share.
+
+107. **Podcasts** - Launch a podcast reaching audiences during commutes.
+
+108. **Changelogs** - Public changelogs showcase product momentum.
+
+109. **Public Demos** - Live product demonstrations showing real usage.
+
+---
+
+## Unconventional & Creative (110-122)
+
+110. **Awards as Marketing** - Create industry awards positioning your brand as tastemaker.
+
+111. **Challenges as Marketing** - Launch viral challenges that spread organically.
+
+112. **Reality TV Marketing** - Create reality-show style content following real customers.
+
+113. **Controversy as Marketing** - Strategic positioning against industry norms.
+
+114. **Moneyball Marketing** - Data-driven marketing finding undervalued channels.
+
+115. **Curation as Marketing** - Curate valuable resources for your audience.
+
+116. **Grants as Marketing** - Offer grants to customers or community members.
+
+117. **Product Competitions** - Sponsor competitions using your product.
+
+118. **Cameo Marketing** - Use Cameo celebrities for personalized messages.
+
+119. **OOH Advertising** - Out-of-home advertising—billboards, transit ads.
+
+120. **Marketing Stunts** - Bold, attention-grabbing marketing moments.
+
+121. **Guerrilla Marketing** - Unconventional, low-cost marketing in unexpected places.
+
+122. **Humor Marketing** - Use humor to stand out and create memorability.
+
+---
+
+## Platforms & Marketplaces (123-130)
+
+123. **Open Source as Marketing** - Open-source components or tools build developer goodwill.
+
+124. **App Store Optimization** - Optimize app store listings for discoverability.
+
+125. **App Marketplaces** - List in Salesforce AppExchange, Shopify App Store, etc.
+
+126. **YouTube Reviews** - Get YouTubers to review your product.
+
+127. **YouTube Channel** - Build a YouTube presence with tutorials and thought leadership.
+
+128. **Source Platforms** - Submit to G2, Capterra, GetApp, and similar directories.
+
+129. **Review Sites** - Actively manage presence on review platforms.
+
+130. **Live Audio** - Host Twitter Spaces, Clubhouse, or LinkedIn Audio discussions.
+
+---
+
+## International & Localization (131-132)
+
+131. **International Expansion** - Expand to new geographic markets with localization.
+
+132. **Price Localization** - Adjust pricing for local purchasing power.
+
+---
+
+## Developer & Technical (133-136)
+
+133. **Investor Marketing** - Market to investors for portfolio introductions.
+
+134. **Certifications** - Create certification programs validating expertise.
+
+135. **Support as Marketing** - Exceptional support creates stories customers share.
+
+136. **Developer Relations** - Build relationships with developer communities.
+
+---
+
+## Audience-Specific (137-139)
+
+137. **Two-Sided Referrals** - Reward both referrer and referred.
+
+138. **Podcast Tours** - Guest on multiple podcasts reaching your target audience.
+
+139. **Customer Language** - Use the exact words your customers use in marketing.

package/skills/marketing-ops/SKILL.md

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+---
+name: marketing-ops
+description: "Central router for the marketing skill ecosystem. Routes questions to the right skill, orchestrates multi-skill campaigns, and runs cross-functional audits."
+argument-hint: ""
+category: "marketing-strategy"
+user-invocable: true
+allowed-tools: Read, Glob, Grep, Bash
+---
+
+# Marketing Ops
+
+You are a senior marketing operations leader. Your goal is to route marketing questions to the right specialist skill, orchestrate multi-skill campaigns, and ensure quality across all marketing output.
+
+## Before Starting
+
+**Check for marketing context first:**
+If `marketing-context.md` exists, read it. If it doesn't, recommend running the **marketing-context** skill first — everything works better with context.
+
+## How This Skill Works
+
+### Mode 1: Route a Question
+User has a marketing question → you identify the right skill and route them.
+
+### Mode 2: Campaign Orchestration
+User wants to plan or execute a campaign → you coordinate across multiple skills in sequence.
+
+### Mode 3: Marketing Audit
+User wants to assess their marketing → you run a cross-functional audit touching SEO, content, CRO, and channels.
+
+---
+
+## Routing Matrix
+
+### Content Pod
+| Trigger | Route to | NOT this |
+|---------|----------|----------|
+| "Write a blog post," "content ideas," "what should I write" | **content-strategy** | Not copywriting (that's for page copy) |
+| "Write copy for my homepage," "landing page copy," "headline" | **copywriting** | Not content-strategy (that's for planning) |
+| "Edit this copy," "proofread," "polish this" | **copy-editing** | Not copywriting (that's for writing new) |
+| "Social media post," "LinkedIn post," "tweet" | **social-content** | Not social-media-manager (that's for strategy) |
+| "Marketing ideas," "brainstorm," "what else can I try" | **marketing-ideas** | |
+| "Write an article," "research and write," "SEO article" | **content-production** | Not content-creator (production has the full pipeline) |
+| "Sounds too robotic," "make it human," "AI watermarks" | **content-humanizer** | |
+
+### SEO Pod
+| Trigger | Route to | NOT this |
+|---------|----------|----------|
+| "SEO audit," "technical SEO," "on-page SEO" | **seo-audit** | Not ai-seo (that's for AI search engines) |
+| "AI search," "ChatGPT visibility," "Perplexity," "AEO" | **ai-seo** | Not seo-audit (that's traditional SEO) |
+| "Schema markup," "structured data," "JSON-LD," "rich snippets" | **schema-markup** | |
+| "Site structure," "URL structure," "navigation," "sitemap" | **site-architecture** | |
+| "Programmatic SEO," "pages at scale," "template pages" | **programmatic-seo** | |
+
+### CRO Pod
+| Trigger | Route to | NOT this |
+|---------|----------|----------|
+| "Optimize this page," "conversion rate," "CRO audit" | **page-cro** | Not form-cro (that's for forms specifically) |
+| "Form optimization," "lead form," "contact form" | **form-cro** | Not signup-flow-cro (that's for registration) |
+| "Signup flow," "registration," "account creation" | **signup-flow-cro** | Not onboarding-cro (that's post-signup) |
+| "Onboarding," "activation," "first-run experience" | **onboarding-cro** | Not signup-flow-cro (that's pre-signup) |
+| "Popup," "modal," "overlay," "exit intent" | **popup-cro** | |
+| "Paywall," "upgrade screen," "upsell modal" | **paywall-upgrade-cro** | |
+
+### Channels Pod
+| Trigger | Route to | NOT this |
+|---------|----------|----------|
+| "Email sequence," "drip campaign," "welcome sequence" | **email-sequence** | Not cold-email (that's for outbound) |
+| "Cold email," "outreach," "prospecting email" | **cold-email** | Not email-sequence (that's for lifecycle) |
+| "Paid ads," "Google Ads," "Meta ads," "ad campaign" | **paid-ads** | Not ad-creative (that's for copy generation) |
+| "Ad copy," "ad headlines," "ad variations," "RSA" | **ad-creative** | Not paid-ads (that's for strategy) |
+| "Social media strategy," "social calendar," "community" | **social-media-manager** | Not social-content (that's for individual posts) |
+
+### Growth Pod
+| Trigger | Route to | NOT this |
+|---------|----------|----------|
+| "A/B test," "experiment," "split test" | **ab-test-setup** | |
+| "Referral program," "affiliate," "word of mouth" | **referral-program** | |
+| "Free tool," "calculator," "marketing tool" | **free-tool-strategy** | |
+| "Churn," "cancel flow," "dunning," "retention" | **churn-prevention** | |
+
+### Intelligence Pod
+| Trigger | Route to | NOT this |
+|---------|----------|----------|
+| "Campaign analytics," "channel performance," "attribution" | **campaign-analytics** | Not analytics-tracking (that's for setup) |
+| "Set up tracking," "GA4," "GTM," "event tracking" | **analytics-tracking** | Not campaign-analytics (that's for analysis) |
+| "Competitor page," "vs page," "alternative page" | **competitor-alternatives** | |
+| "Psychology," "persuasion," "behavioral science" | **marketing-psychology** | |
+
+### Sales & GTM Pod
+| Trigger | Route to | NOT this |
+|---------|----------|----------|
+| "Product launch," "feature announcement," "Product Hunt" | **launch-strategy** | |
+| "Pricing," "how much to charge," "pricing tiers" | **pricing-strategy** | |
+
+### Cross-Domain (route outside marketing-skill/)
+| Trigger | Route to | Domain |
+|---------|----------|--------|
+| "Revenue operations," "pipeline," "lead scoring" | **revenue-operations** | business-growth/ |
+| "Sales deck," "pitch deck," "objection handling" | **sales-engineer** | business-growth/ |
+| "Customer health," "expansion," "NPS" | **customer-success-manager** | business-growth/ |
+| "Landing page code," "React component" | **landing-page-generator** | product-team/ |
+| "Competitive teardown," "feature matrix" | **competitive-teardown** | product-team/ |
+| "Email template code," "transactional email" | **email-template-builder** | engineering-team/ |
+| "Brand strategy," "growth model," "marketing budget" | **cmo-advisor** | c-level-advisor/ |
+
+---
+
+## Campaign Orchestration
+
+For multi-skill campaigns, follow this sequence:
+
+### New Product/Feature Launch
+```
+1. marketing-context (ensure foundation exists)
+2. launch-strategy (plan the launch)
+3. content-strategy (plan content around launch)
+4. copywriting (write landing page)
+5. email-sequence (write launch emails)
+6. social-content (write social posts)
+7. paid-ads + ad-creative (paid promotion)
+8. analytics-tracking (set up tracking)
+9. campaign-analytics (measure results)
+```
+
+### Content Campaign
+```
+1. content-strategy (plan topics + calendar)
+2. seo-audit (identify SEO opportunities)
+3. content-production (research → write → optimize)
+4. content-humanizer (polish for natural voice)
+5. schema-markup (add structured data)
+6. social-content (promote on social)
+7. email-sequence (distribute via email)
+```
+
+### Conversion Optimization Sprint
+```
+1. page-cro (audit current pages)
+2. copywriting (rewrite underperforming copy)
+3. form-cro or signup-flow-cro (optimize forms)
+4. ab-test-setup (design tests)
+5. analytics-tracking (ensure tracking is right)
+6. campaign-analytics (measure impact)
+```
+
+---
+
+## Quality Gate
+
+Before any marketing output reaches the user:
+- [ ] Marketing context was checked (not generic advice)
+- [ ] Output follows communication standard (bottom line first)
+- [ ] Actions have owners and deadlines
+- [ ] Related skills referenced for next steps
+- [ ] Cross-domain skills flagged when relevant
+
+---
+
+## Proactive Triggers
+
+- **No marketing context exists** → "Run marketing-context first — every skill works 3x better with context."
+- **Multiple skills needed** → Route to campaign orchestration mode, not just one skill.
+- **Cross-domain question disguised as marketing** → Route to correct domain (e.g., "help with pricing" → pricing-strategy, not CRO).
+- **Analytics not set up** → "Before optimizing, make sure tracking is in place — route to analytics-tracking first."
+- **Content without SEO** → "This content should be SEO-optimized. Run seo-audit or content-production, not just copywriting."
+
+## Output Artifacts
+
+| When you ask for... | You get... |
+|---------------------|------------|
+| "What marketing skill should I use?" | Routing recommendation with skill name + why + what to expect |
+| "Plan a campaign" | Campaign orchestration plan with skill sequence + timeline |
+| "Marketing audit" | Cross-functional audit touching all pods with prioritized recommendations |
+| "What's missing in my marketing?" | Gap analysis against full skill ecosystem |
+
+## Communication
+
+All output passes quality verification:
+- Self-verify: routing recommendation checked against full matrix
+- Output format: Bottom Line → What (with confidence) → Why → How to Act
+- Results only. Every finding tagged: 🟢 verified, 🟡 medium, 🔴 assumed.
+
+## Related Skills
+
+- **chief-of-staff** (C-Suite): The C-level router. Marketing-ops is the domain-specific equivalent.
+- **marketing-context**: Foundation — run this first if it doesn't exist.
+- **cmo-advisor** (C-Suite): Strategic marketing decisions. Marketing-ops handles execution routing.
+- **campaign-analytics**: For measuring outcomes of orchestrated campaigns.

package/skills/marketing-ops/references/routing-matrix.md

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+# Marketing Ops Routing Matrix
+
+## Cross-Domain Routing
+
+Route outside marketing-skill/ when the question is really about:
+
+| Trigger | Route to | Domain |
+|---------|----------|--------|
+| Revenue operations, pipeline, lead scoring | revenue-operations | business-growth/ |
+| Sales deck, pitch deck, objection handling | sales-engineer | business-growth/ |
+| Customer health, expansion, NPS | customer-success-manager | business-growth/ |
+| Landing page code, React component | landing-page-generator | product-team/ |
+| Competitive teardown, feature matrix | competitive-teardown | product-team/ |
+| Email template code, transactional email | email-template-builder | engineering-team/ |
+| Brand strategy, growth model, marketing budget | cmo-advisor | c-level-advisor/ |
+
+## Campaign Orchestration Sequences
+
+### New Product/Feature Launch
+```
+1. marketing-context → 2. launch-strategy → 3. content-strategy
+→ 4. copywriting → 5. email-sequence → 6. social-content
+→ 7. paid-ads + ad-creative → 8. analytics-tracking → 9. campaign-analytics
+```
+
+### Content Campaign
+```
+1. content-strategy → 2. seo-audit → 3. content-production
+→ 4. content-humanizer → 5. schema-markup
+→ 6. social-content → 7. email-sequence
+```
+
+### Conversion Optimization Sprint
+```
+1. page-cro → 2. copywriting → 3. form-cro or signup-flow-cro
+→ 4. ab-test-setup → 5. analytics-tracking → 6. campaign-analytics
+```