cdp-edge 1.2.2 → 1.4.0

package/dist/sdk/cdpTrack.min.js

@@ -0,0 +1,64 @@
+/*!
+ * CDP Edge SDK v2.5.1
+ * (c) 2026 CDP Edge — Quantum Tracking
+ * Gerado em: 2026-04-15T01:32:42.616Z
+ * Endpoint padrão: /track (mesmo domínio — anti-adblock)
+ */
+"use strict";var cdpTrack=(()=>{var V=Object.defineProperty;var ve=Object.getOwnPropertyDescriptor;var ye=Object.getOwnPropertyNames;var we=Object.prototype.hasOwnProperty;var Te=(t,e)=>()=>(t&&(e=t(t=0)),e);var q=(t,e)=>{for(var n in e)V(t,n,{get:e[n],enumerable:!0})},Se=(t,e,n,o)=>{if(e&&typeof e=="object"||typeof e=="function")for(let r of ye(e))!we.call(t,r)&&r!==n&&V(t,r,{get:()=>e[r],enumerable:!(o=ve(e,r))||o.enumerable});return t};var be=t=>Se(V({},"__esModule",{value:!0}),t);var re={};q(re,{default:()=>at});var oe,at,ie=Te(()=>{"use strict";oe={config:{rageClickThreshold:3,rageClickTime:700,idleThreshold:6e4,scoreThresholds:{engaged:40,highIntent:80}},state:{clickHistory:[],startTime:Date.now(),lastActivity:Date.now(),lastPulse:Date.now(),isIdle:!1,formStartTime:{},userScore:0,firedScoreEvents:new Set,abVariant:null},init(){this.setupRageClicks(),this.setupVisibility(),this.setupHeartbeat(),this.setupScroll(),this.setupVideoTracking(),this.setupFormAnalytics(),this.setupFormAbandonment(),this.setupCopyPaste(),this.setupExitIntent(),this.setupOutboundLinks(),this.setupErrorTracking(),this.setupIdleDetection(),this.setupScoring(),this.setupABTesting(),console.log("[CDP Edge] Enterprise Behavior Engine Initialized")},setupABTesting(){let t=o=>{let i=`; ${document.cookie}`.split(`; ${o}=`);if(i.length===2)return i.pop().split(";").shift()},e=new URLSearchParams(window.location.search);this.state.abVariant=e.get("cdp_variant")||t("cdp_ab_variant")||"original",console.log(`[CDP Edge] A/B Variant Detected: ${this.state.abVariant}`);let n=cdpTrack.track;cdpTrack.track=(o,r={})=>{let i={...r,ab_test_variant:this.state.abVariant,user_score:this.state.userScore};return n.apply(cdpTrack,[o,i])}},setupScoring(){console.log("[CDP Edge] Scoring Engine Online")},addScore(t,e){this.state.userScore=Math.min(100,Math.max(0,this.state.userScore+t)),console.log(`[CDP Edge] Score Update: +${t} (${e}) | Total: ${this.state.userScore}`),this.state.userScore>=this.config.scoreThresholds.highIntent&&!this.state.firedScoreEvents.has("highIntent")?(this.state.firedScoreEvents.add("highIntent"),cdpTrack.track("High_Intent_Lead",{score:this.state.userScore,meta_intensity:"high"})):this.state.userScore>=this.config.scoreThresholds.engaged&&!this.state.firedScoreEvents.has("engaged")&&(this.state.firedScoreEvents.add("engaged"),cdpTrack.track("Engaged_User",{score:this.state.userScore,meta_intensity:"medium"}))},setupRageClicks(){document.addEventListener("click",t=>{let e=Date.now();this.state.clickHistory.push(e),this.state.clickHistory=this.state.clickHistory.filter(n=>e-n<this.config.rageClickTime),this.state.clickHistory.length>=this.config.rageClickThreshold&&(cdpTrack.track("rage_click",{element_id:t.target.id||"",element_class:t.target.className||"",x:t.pageX,y:t.pageY,meta_intensity:"low"}),this.addScore(-10,"rage_click"),this.state.clickHistory=[])})},setupScroll(){let t=[25,50,75,90],e=new Set;window.addEventListener("scroll",()=>{let n=Math.round(window.scrollY/(document.documentElement.scrollHeight-window.innerHeight)*100);t.forEach(o=>{n>=o&&!e.has(o)&&(e.add(o),this.addScore(o===25||o===50?5:10,`scroll_${o}%`),cdpTrack.track("scroll_depth",{percent:o,meta_intensity:o>=50?"medium":"low"}))})},{passive:!0})},setupVisibility(){document.addEventListener("visibilitychange",()=>{let t=document.visibilityState;cdpTrack.track("tab_visibility_change",{status:t,time_since_start:Math.floor((Date.now()-this.state.startTime)/1e3),meta_intensity:t==="visible"?"high":"low"})})},setupHeatmap(){document.addEventListener("click",t=>{typeof cdpTrack.sendServerEvent=="function"&&cdpTrack.sendServerEvent("click_heatmap",null,{x:t.pageX,y:t.pageY,element:t.target.tagName.toLowerCase(),id:t.target.id||"",classes:t.target.className||""})})},setupHeartbeat(){setInterval(()=>{let t=Math.floor((Date.now()-this.state.startTime)/1e3);cdpTrack.track("pulse_heartbeat",{duration_seconds:t,is_visible:document.visibilityState==="visible"})},this.config.heartbeatInterval)},setupVideoTracking(){let t=document.querySelectorAll("iframe"),e=new Set;t.forEach(n=>{let o=n.src||"",r=o.includes("youtube.com/embed"),i=o.includes("vimeo.com/video");if((r||i)&&(window.addEventListener("message",s=>{try{let a=typeof s.data=="string"?JSON.parse(s.data):s.data;r&&a.event==="infoDelivery"&&a.info&&a.info.currentTime&&this.handleVideoProgress(n,a.info.currentTime,a.info.duration,e,"YouTube"),i&&a.event==="timeupdate"&&this.handleVideoProgress(n,a.data.seconds,a.data.duration,e,"Vimeo")}catch(a){}}),r&&!o.includes("enablejsapi=1"))){let s=new URL(o);s.searchParams.set("enablejsapi","1"),n.src=s.toString()}})},handleVideoProgress(t,e,n,o,r){if(!n)return;let i=Math.floor(e/n*100),s=[25,50,75,100],a=t.id||t.src.split("/").pop().split("?")[0];s.forEach(u=>{let m=`${a}_${u}`;i>=u&&!o.has(m)&&(o.add(m),this.addScore(u===25?10:u===50?15:25,`vsl_${u}%`),cdpTrack.track("video_milestone",{video_id:a,platform:r,percent:u,meta_intensity:u>=50?"high":"medium"}))})},setupFormAnalytics(){document.querySelectorAll("input, select, textarea").forEach(e=>{e.addEventListener("focus",()=>{let n=e.name||e.id;this.state.formStartTime[n]||(this.state.formStartTime[n]=Date.now(),this.addScore(10,`form_interaction_${n}`),cdpTrack.track("form_field_focus",{field:n}))}),e.addEventListener("blur",()=>{let n=e.name||e.id,o=Math.round((Date.now()-this.state.formStartTime[n])/1e3);o>0&&cdpTrack.track("form_field_blur",{field:n,duration_sec:o})})})},setupFormAbandonment(){let t=new Set,e=!1;document.addEventListener("focusin",n=>{let o=n.target;if(o.tagName==="INPUT"||o.tagName==="TEXTAREA"||o.tagName==="SELECT"){let r=o.name||o.id||o.type;r&&t.add(r)}},!0),document.addEventListener("submit",()=>{e=!0},!0),document.addEventListener("visibilitychange",()=>{document.visibilityState==="hidden"&&t.size>0&&!e&&(this.addScore(-5,"form_abandonment"),cdpTrack.track("form_abandonment",{fields_interacted:Array.from(t),fields_count:t.size,meta_intensity:"medium",time_on_page:Math.floor((Date.now()-this.state.startTime)/1e3)}))}),window.addEventListener("beforeunload",()=>{if(t.size>0&&!e&&navigator.sendBeacon&&typeof cdpTrack!="undefined"){let n=JSON.stringify({eventName:"form_abandonment",behavioral_data:{user_score:this.state.userScore},fields_interacted:Array.from(t),fields_count:t.size,meta_intensity:"medium"});navigator.sendBeacon("/api/tracking",new Blob([n],{type:"application/json"}))}})},setupExitIntent(){let t=!1;document.addEventListener("mousemove",n=>{n.clientY<20&&!t&&(t=!0,this.addScore(15,"exit_intent"),cdpTrack.track("exit_intent",{mouse_y:n.clientY,time_on_page:Math.floor((Date.now()-this.state.startTime)/1e3),user_score:this.state.userScore,meta_intensity:"high"}),setTimeout(()=>{t=!1},3e4))},{passive:!0});let e=!1;document.addEventListener("visibilitychange",()=>{if(document.visibilityState==="hidden"&&!e){let n=Math.floor((Date.now()-this.state.startTime)/1e3);n>5&&(e=!0,cdpTrack.track("exit_intent_mobile",{time_on_page:n,user_score:this.state.userScore,meta_intensity:"medium"}))}})},setupCopyPaste(){document.addEventListener("copy",()=>{let t=window.getSelection().toString();t.length>0&&(this.addScore(20,"text_copy"),cdpTrack.track("content_copy",{text_length:t.length,meta_intensity:"medium"}))})},setupOutboundLinks(){document.addEventListener("click",t=>{let e=t.target.closest("a");if(e&&e.href){let n=e.href,o=!n.includes(window.location.hostname),r=n.includes("wa.me")||n.includes("hotmart.com")||n.includes("kiwify.com")||n.includes("checkout");o&&r&&(this.addScore(100,"outbound_conversion_intent"),cdpTrack.track("outbound_click",{destination:n,meta_intensity:"high"}))}})},setupErrorTracking(){window.addEventListener("error",t=>{typeof cdpTrack.sendServerEvent=="function"&&cdpTrack.sendServerEvent("js_error",null,{message:t.message,source:t.filename,lineno:t.lineno,colno:t.colno})})},setupIdleDetection(){["mousedown","mousemove","keydown","scroll","touchstart"].forEach(e=>{document.addEventListener(e,()=>{this.state.lastActivity=Date.now(),this.state.isIdle&&(this.state.isIdle=!1,cdpTrack.track("user_active",{status:"back_online"}))},{passive:!0})}),setInterval(()=>{Date.now()-this.state.lastActivity>this.config.idleThreshold&&!this.state.isIdle&&(this.state.isIdle=!0,cdpTrack.track("user_idle",{idle_duration:this.config.idleThreshold/1e3}))},1e4)}};typeof 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+      ${r}
+      <button id="cdp-ri-btn" type="button">
+        ${rt()} Confirmar minha visita
+      </button>
+      <button id="cdp-ri-dismiss" type="button" class="cdp-ri-dismiss">Agora n\xE3o</button>
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+    </div>
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+  </svg>`}function it(){if(document.getElementById("cdp-ri-styles"))return;let t=document.createElement("style");t.id="cdp-ri-styles",t.textContent=`
+    #cdp-ri-widget {
+      margin-top: 12px;
+      padding: 16px 18px;
+      background: #f0fdf4;
+      border: 1.5px solid #22c55e;
+      border-radius: 12px;
+      font-family: Arial, sans-serif;
+      animation: cdp-ri-in .25s ease;
+    }
+    @keyframes cdp-ri-in {
+      from { opacity: 0; transform: translateY(-8px); }
+      to   { opacity: 1; transform: translateY(0); }
+    }
+    .cdp-ri-inner         { display: flex; flex-direction: column; gap: 10px; }
+    .cdp-ri-travel        { margin: 0; font-size: 13px; color: #555; }
+    .cdp-ri-travel strong { color: #0f766e; }
+    .cdp-ri-headline      { margin: 0; font-size: 14px; color: #15803d; font-weight: bold; line-height: 1.4; }
+    .cdp-ri-broker        { margin: 0; font-size: 13px; color: #555; line-height: 1.4; }
+    .cdp-ri-broker strong { color: #0f766e; }
+    #cdp-ri-btn {
+      display: flex; align-items: center; justify-content: center; gap: 8px;
+      width: 100%; padding: 13px 16px;
+      background: #25D366; color: #fff;
+      border: none; border-radius: 10px;
+      font-size: 15px; font-weight: bold; cursor: pointer;
+    }
+    #cdp-ri-btn:hover    { background: #1ebe5a; }
+    #cdp-ri-btn:disabled { background: #86efac; cursor: not-allowed; }
+    .cdp-ri-dismiss {
+      background: none; border: none;
+      color: #aaa; font-size: 12px;
+      cursor: pointer; padding: 2px 0; text-align: center;
+    }
+    .cdp-ri-dismiss:hover { color: #666; }
+    .cdp-ri-ok   { align-items: center; text-align: center; gap: 8px; }
+    .cdp-ri-check { font-size: 28px; }
+    .cdp-ri-ok p  { margin: 0; font-size: 14px; color: #15803d; line-height: 1.5; }
+    .cdp-ri-ok span { font-size: 13px; color: #555; }
+  `,document.head.appendChild(t)}var _=typeof window!="undefined";var ae="_cdp_consent",st={ad_storage:"denied",analytics_storage:"denied",ad_user_data:"denied",ad_personalization:"denied"};function ct(){if(!_)return null;try{let t=localStorage.getItem(ae);return t?JSON.parse(t):null}catch(t){return null}}function lt(){var o,r,i,s;if(!_||((o=h.consent)==null?void 0:o.defaultDenied)===!1)return;window.dataLayer=window.dataLayer||[];function t(){window.dataLayer.push(arguments)}let e=(i=(r=h.consent)==null?void 0:r.waitForUpdate)!=null?i:500;t("consent","default",{...st,wait_for_update:e}),((s=h.consent)==null?void 0:s.urlPassthrough)!==!1&&t("set","url_passthrough",!0);let n=ct();n&&(t("consent","update",n),h.debug&&console.log("\u2705 Consent Mode: consentimento anterior restaurado"))}function se(t={}){if(!_)return;window.dataLayer=window.dataLayer||[];function e(){window.dataLayer.push(arguments)}let 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0}},le=(t={})=>{if(!_)return;let{platforms:e=["hotmart","kiwify","eduzz","monetizze","cartpanda","ticto"],domains:n=[]}=t,o=A(),r=B(),i={hotmart:["hotmart.com","pay.hotmart.com","payment.hotmart.com"],kiwify:["kiwify.com.br","checkout.kiwify.com.br"],eduzz:["eduzz.com","sun.eduzz.com"],monetizze:["monetizze.com.br"],cartpanda:["cartpanda.com","pay.cartpanda.com"],ticto:["ticto.app","pay.ticto.app","checkout.ticto.app"]},s=()=>[o.utm_source,o.utm_medium,o.utm_campaign,o.utm_content,o.utm_term].map(m=>m||"direto").join("|"),a=m=>{let l={...n},g=m.toLowerCase(),d=k=>k.some(y=>g.includes(y));if(e.includes("hotmart")&&d(i.hotmart))r&&(l.xcod=r),o.utm_source&&(l.sck=s());else if(e.includes("kiwify")&&d(i.kiwify))o.utm_source&&(l.src=o.utm_source),o.utm_medium&&(l.utm_medium=o.utm_medium),o.utm_campaign&&(l.utm_campaign=o.utm_campaign);else if(e.includes("eduzz")&&d(i.eduzz))o.utm_source&&(l.src=o.utm_source);else if(e.includes("monetizze")&&d(i.monetizze))o.utm_source&&(l.src=o.utm_source);else if(e.includes("cartpanda")&&d(i.cartpanda))Object.entries(o).forEach(([k,y])=>{y&&(l[k]=y)});else if(e.includes("ticto")&&d(i.ticto))Object.entries(o).forEach(([k,y])=>{y&&(l[k]=y)}),r&&(l.user_id=r);else{let k=Object.values(i).flat().concat(n);if(!d(k))return null;Object.entries(o).forEach(([y,b])=>{b&&(l[y]=b)}),r&&(l.user_id=r)}return Object.keys(l).length?l:null},u=m=>{if(!m.href||m.href.startsWith("javascript"))return;let l=a(m);if(l)try{let g=new URL(m.href);Object.entries(l).forEach(([d,k])=>g.searchParams.set(d,k)),m.href=g.toString()}catch(g){}};document.querySelectorAll("a[href]").forEach(u),new MutationObserver(m=>{m.forEach(l=>l.addedNodes.forEach(g=>{var d;g.nodeType===1&&(g.tagName==="A"&&u(g),(d=g.querySelectorAll)==null||d.call(g,"a[href]").forEach(u))}))}).observe(document.body,{childList:!0,subtree:!0}),console.log("\u2705 PassCheckoutParams inicializado")},W="_cdp_aff";function vt(){if(_)try{let t=Object.values(j).some(n=>!!n),e=Y();(t||!e)&&localStorage.setItem(W,JSON.stringify({uid:R,utms:j,ts:Date.now()}))}catch(t){}}function Y(){if(!_)return null;try{let t=localStorage.getItem(W);if(!t)return null;let e=JSON.parse(t);return Date.now()-e.ts>720*60*60*1e3?(localStorage.removeItem(W),null):e}catch(t){return null}}function de(){let t=A();if(Object.values(t).some(n=>!!n))return t;let e=Y();return e!=null&&e.utms&&Object.values(e.utms).some(n=>!!n)?(h.debug&&console.log("\u2139\uFE0F UTMs restaurados do localStorage (affiliate fallback)"),e.utms):t}function ue(){var t;return R||((t=Y())==null?void 0:t.uid)||""}async function D(t,e={},n={}){if(!_)return console.warn("\u26A0\uFE0F cdpTrack.track() deve ser chamado no browser"),{success:!1,error:"Not in browser"};let o=ce(),r=A(),i=kt(),s=B(),a=U(),u=Date.now(),m=X(),{totalScore:l,timeLevel:g,scrollScore:d,clickScore:k,videoScore:y,hoverScore:b,intentionLevel:_e}=m,ke={event_id:o,event_name:t,user_id:s,session_id:a,utms:r,click_ids:i,timestamp:u,page_url:window.location.href,referrer:document.referrer,user_agent:navigator.userAgent,behavioral_data:{...e,engagement_score:l,time_level:g,scroll_score:d,click_score:k,video_score:y,hover_score:b,intention_level:_e},...n};try{let C=await Q(ke,"/track");if(C.success)return console.log(`\u2705 Evento ${t} enviado com sucesso:`,o,C),F("timeOnPage",Math.round((Date.now()-u)/1e3)),F("totalScore",l),{success:!0,event_id:o,result:C};throw new Error(C.error||"Envio falhou ap\xF3s todas as tentativas")}catch(C){return console.error(`\u274C Erro ao enviar evento ${t}:`,C),{success:!1,error:C.message,event_id:o,attempts:w.maxRetries}}}async function G(t,e=null){let n={...t};if(e){let o=$(e);n={...n,...o}}return D("Lead",n)}async function me(t,e=null){let n={...t};if(e){let o=$(e);n={...n,...o}}return D("Purchase",n)}function ge(){_&&document.addEventListener("submit",async t=>{let e=t.target,n=e.querySelector('[name*="email"]'),o=e.querySelector('[name*="phone"], [name*="telefone"], [name*="celular"]');if(n||o){t.preventDefault();let r=$(e);Z(r)&&(await G(r,e),console.log("\u2705 Lead capturado automaticamente com Advanced Matching:",r)),setTimeout(()=>e.submit(),100)}},!0)}async function pe(t){return D("ViewContent",t)}async function fe(t){return D("AddToCart",t)}async function he(){var t,e;if(_){if(h.debug&&console.log("\u{1F680} Inicializando cdpTrack SDK..."),lt(),ee(),vt(),K(),h.autoCaptureForms!==!1&&ge(),window.cdpTrack={track:D,trackLead:G,trackPurchase:me,trackViewContent:pe,trackAddToCart:fe,getUserId:B,getUserIdWithFallback:ue,getSessionId:U,getUTMs:A,getUTMsWithFallback:de,updateConsent:se},h.initBehaviorEngine!==!1)try{let o=(await Promise.resolve().then(()=>(ie(),re))).default;o&&typeof o.init=="function"&&(o.init(),h.debug&&console.log("\u2705 Behavior Engine inicializado"))}catch(n){h.debug&&console.info("\u2139\uFE0F Behavior Engine n\xE3o dispon\xEDvel:",n.message)}h.passCheckoutParams!==!1&&((t=h.platforms)==null?void 0:t.length)>0&&le({platforms:h.platforms}),(e=h.routeIntent)!=null&&e.whatsappNumber&&te(h.routeIntent),h.debug&&console.log("\u2705 cdpTrack SDK inicializado (Quantum Tier)")}}_&&window.addEventListener("DOMContentLoaded",he);return be(yt);})();

package/dist/sdk/install-snippet.html

@@ -0,0 +1,10 @@
+<!-- CDP Edge SDK v2.5.1 — instalar antes do </body> -->
+<script src="/cdpTrack.min.js"></script>
+<script>
+  // Inicializar após carregar
+  document.addEventListener('DOMContentLoaded', function() {
+    if (window.cdpTrack && window.cdpTrack.init) {
+      window.cdpTrack.init();
+    }
+  });
+</script>

package/docs/whatsapp-ctwa.md

@@ -120,7 +120,7 @@ A coluna `wamid` tem índice UNIQUE — garante que a mesma mensagem não seja p
 2. Menu lateral → **WhatsApp** → **Configuration**
 3. Seção **Webhook** → clique em **Edit**
 4. Preencha:
-   - **Callback URL:** `https://server-edge-tracker.suporte-ed9.workers.dev/webhook/whatsapp`
+   - **Callback URL:** `https://SEU_WORKER.SEU_USUARIO.workers.dev/webhook/whatsapp`
    - **Verify Token:** valor do secret `WA_WEBHOOK_VERIFY_TOKEN`
 5. Clique em **Verify and Save**
 6. Após verificar, clique em **Manage** → ative o campo **`messages`**
@@ -161,7 +161,7 @@ Depois do `Contact` inicial, você pode enviar eventos adicionais conforme o lea
 Exemplo de chamada para registrar uma venda fechada pelo WhatsApp:
 
 ```javascript
-fetch('https://server-edge-tracker.suporte-ed9.workers.dev/track', {
+fetch('https://SEU_WORKER.SEU_USUARIO.workers.dev/track', {
   method: 'POST',
   headers: { 'Content-Type': 'application/json' },
   body: JSON.stringify({
@@ -199,11 +199,12 @@ fetch('https://server-edge-tracker.suporte-ed9.workers.dev/track', {
 
 | Arquivo | Descrição |
 |---------|-----------|
-| `server-edge-tracker/worker.js` | Função `processWhatsAppWebhook()` (linha ~943) e rotas (linha ~2182) |
+| `server-edge-tracker/modules/dispatch/whatsapp.ts` | Funções `processWhatsAppWebhook()`, `sendWhatsApp()`, `verifyHmac()` |
+| `server-edge-tracker/index.ts` | Rotas `/webhook/whatsapp` (GET verify + POST mensagens) |
 | `server-edge-tracker/migrate-v6.sql` | Migration que criou a tabela `whatsapp_contacts` |
 | `server-edge-tracker/wrangler.toml` | Secret `WA_WEBHOOK_VERIFY_TOKEN` documentado |
 | `server-edge-tracker/schema.sql` | Schema completo do D1 (referência) |
 
 ---
 
-*Implementado em: 30 de março de 2026. CDP Edge v1.2 — WhatsApp CTWA Module.*
+*Implementado em: 30 de março de 2026. CDP Edge v1.2 — WhatsApp CTWA Module. Migrado para TypeScript (`whatsapp.ts`) em 12 de abril de 2026 (v2.2.5+).*

package/extracted-skill/tracking-events-generator/INTEGRACAO-COMPLETA.md

@@ -592,3 +592,92 @@ Para suporte, consulte:
 
 *CDP Edge Premium Tracking Intelligence - Integração Completa (Quantum Tier)*
 *Versão 1.0.0 - Atualizado em 2026-03-27*
+
+---
+
+## Pipeline de Melhoria Contínua Automática (Fase 5)
+
+A Fase 5 não adiciona novos eventos de tracking — ela fecha o ciclo de dados para que cada evento coletado melhore automaticamente a qualidade dos próximos.
+
+### Arquitetura do pipeline
+
+```
+Browser (cdpTrack.js)
+    │
+    └─ POST /track
+            │
+            ├─ [Auto-Enrich] Antes do dispatch Meta CAPI:
+            │       Worker consulta user_profiles por userId
+            │       → recupera email/fbp/fbc ausentes do perfil
+            │       → evento vai para Meta com Advanced Matching completo
+            │
+            ├─ [Dispatch Meta CAPI]
+            │       → Grava match_quality_log (has_email, has_fbp, etc.)
+            │
+            ├─ [LTV Prediction]
+            │       → Usa ltv_model_weights (se modelo treinado disponível)
+            │       → Fallback para heurística
+            │
+            └─ [D1 Writes]
+                    → leads, user_profiles, match_quality_log
+
+Cron semanal (Worker scheduled)
+    │
+    ├─ Treina regressão logística → ltv_model_weights (is_active=1)
+    │       → cached em KV para ~0ms no próximo /track
+    │
+    ├─ Analisa match_quality_log (janela 2h)
+    │       → email_rate < 40%   → alerta CallMeBot
+    │       → fbp_rate < 30%     → alerta CallMeBot
+    │       → composite < 45%    → alerta CallMeBot
+    │
+    ├─ Verifica experimentos A/B LTV
+    │       → variação bate controle por ≥5pp → auto-winner declarado
+    │       → alerta WhatsApp com prompt ativado
+    │
+    └─ Export Customer Match
+            → leads high_intent → GET /export/customer-match
+            → CSV para Google Ads (SHA-256 hashed)
+```
+
+### Novas tabelas D1 criadas na Fase 5
+
+| Tabela | Migration | Conteúdo |
+|---|---|---|
+| `ltv_model_weights` | `migrate-v7.sql` | Pesos do modelo treinado (trained_at, is_active, accuracy, weights_json) |
+| `match_quality_log` | `migrate-v7.sql` | Flags por evento: has_email, has_fbp, has_phone, has_fbc, was_email_recovered |
+
+**View:** `v_match_quality_24h` — agrega match quality das últimas 24h para consulta rápida.
+
+### Migration completa atualizada (incluindo Fase 5)
+
+```bash
+wrangler d1 execute cdp-edge-db --file=schema.sql --remote
+wrangler d1 execute cdp-edge-db --file=migrate-v6.sql --remote
+wrangler d1 execute cdp-edge-db --file=schema-segmentation.sql --remote
+wrangler d1 execute cdp-edge-db --file=schema-bidding.sql --remote
+wrangler d1 execute cdp-edge-db --file=schema-ab-ltv.sql --remote
+wrangler d1 execute cdp-edge-db --file=schema-fraud.sql --remote
+wrangler d1 execute cdp-edge-db --file=schema-indexes.sql --remote
+wrangler d1 execute cdp-edge-db --file=migrate-v7.sql --remote
+```
+
+### Endpoints novos para monitoramento
+
+| Endpoint | O que monitora |
+|---|---|
+| `GET /api/fraud/stats` | Fraude 24h + qualidade de sinal |
+| `GET /api/segmentation/list` | Clusters ML ativos com métricas de LTV |
+| `GET /api/bidding/status` | Bids recomendados por segmento × plataforma |
+| `GET /api/ltv/ab-test/results` | Acurácia por variação de prompt LTV |
+| `GET /export/customer-match` | Export CSV de leads high-intent para Google Ads |
+
+### Impacto esperado no funil
+
+| Componente | Mecanismo | Resultado |
+|---|---|---|
+| Advanced Matching Meta | Auto-Enrich recupera email/fbp de sessões anteriores | EMQ sobe → atribuição mais precisa |
+| LTV Score | Modelo treinado em dados reais do funil | Bids mais precisos → menor CPA |
+| Match Quality Alerts | Degradação detectada automaticamente | Fix em horas, não em dias |
+| A/B Auto-Winner | Melhor prompt LTV ativado automaticamente | LTV scores mais precisos sem revisão manual |
+| Customer Match | Leads high-intent exportados semanalmente | Audiência Google sempre atualizada |

package/extracted-skill/tracking-events-generator/MELHORIAS-IMPLEMENTADAS.md

@@ -410,3 +410,104 @@ Todas as 6 melhorias principais + o bônus foram implementadas com sucesso:
 ---
 
 > 🎯 **Conclusão:** O ecossistema CDP Edge agora tem um sistema de agentes **sincronizados, resilientes e auto-corrigíveis**, com memória persistente e atualização automática de APIs. O tempo de desenvolvimento foi drasticamente reduzido e a qualidade do código foi significativamente aumentada.
+
+---
+
+## ✅ FASE 5 — Melhoria Contínua Automática (2026-04-10)
+
+**Status:** ✅ COMPLETO (4 features)
+
+---
+
+### ✅ 1. LTV Real — Regressão Logística Treinada em Dados Reais
+
+**O que foi implementado:**
+- Cron semanal no Worker busca leads × purchases dos últimos 90 dias no D1
+- Treina regressão logística com features reais (ltv_score, behavior_score, engagement_score, utm_source, state)
+- Pesos gravados em `ltv_model_weights` com `is_active = 1` e accuracy registrada
+- Pesos cacheados em KV para acesso em ~0ms por cada evento `/track`
+- Fallback automático para heurística se modelo não estiver disponível
+
+**Arquivos criados/modificados:**
+- `server-edge-tracker/migrate-v7.sql` — Tabela `ltv_model_weights` + `match_quality_log`
+- `server-edge-tracker/modules/ml/ltv.js` — Função de treinamento + predição com modelo treinado
+- `server-edge-tracker/worker.js` — Handler do cron semanal de treinamento
+
+**Benefício:** Score LTV baseado em dados reais do funil (não apenas heurísticas). Bids mais precisos. Experimentos A/B com baseline real.
+
+---
+
+### ✅ 2. Match Quality Alerts — Monitoramento Automático de EMQ
+
+**O que foi implementado:**
+- Cada dispatch para Meta CAPI registra flags em `match_quality_log`: `has_email`, `has_phone`, `has_fbp`, `has_fbc`, `was_email_recovered`
+- View `v_match_quality_24h` agrega os dados por janela de 2 horas
+- Cron semanal verifica os thresholds: email_rate < 40%, fbp_rate < 30%, composite_score < 45%
+- Alerta via CallMeBot quando qualquer threshold é ultrapassado
+
+**Arquivos criados/modificados:**
+- `server-edge-tracker/migrate-v7.sql` — Tabela `match_quality_log` + view `v_match_quality_24h`
+- `server-edge-tracker/modules/dispatch/meta.js` — Log de qualidade após cada dispatch
+- `server-edge-tracker/modules/intelligence.js` — Análise semanal de match quality + alerta
+
+**Benefício:** Degradação de EMQ detectada automaticamente antes de impactar o CPA. Alerta proativo ao invés de descobrir via queda de performance.
+
+---
+
+### ✅ 3. A/B LTV Auto-Winner — Declaração Automática de Vencedor
+
+**O que foi implementado:**
+- Quando uma variação bate o controle por ≥5pp de acurácia, o Worker declara o vencedor automaticamente
+- Prompt vencedor é ativado imediatamente para todos os novos eventos `/track`
+- Alerta WhatsApp enviado com detalhes: nome da variação, diferença de acurácia, prompt ativado
+- Sem necessidade de revisão manual de experimentos
+
+**Arquivos criados/modificados:**
+- `server-edge-tracker/modules/ml/ltv.js` — Lógica de detecção de vencedor automático
+- `server-edge-tracker/modules/dispatch/whatsapp.js` — Alerta de auto-winner
+
+**Benefício:** Experimentos A/B de prompt LTV se resolvem sozinhos. O prompt com maior acurácia é sempre usado sem intervenção manual.
+
+---
+
+### ✅ 4. Auto-Enrich — Identity Graph Antes do Dispatch
+
+**O que foi implementado:**
+- Antes de cada dispatch para Meta CAPI, Worker consulta `user_profiles` pelo `userId` do evento
+- Se o evento chegou sem email/fbp/fbc/phone mas o perfil os tem, os dados são injetados automaticamente
+- Campo `was_email_recovered` registrado em `match_quality_log` para rastreabilidade
+- Processo 100% transparente para o browser
+
+**Arquivos criados/modificados:**
+- `server-edge-tracker/modules/dispatch/meta.js` — Consulta ao Identity Graph antes do dispatch
+- `server-edge-tracker/modules/db.js` — Função `enrichPayloadFromProfile(userId, payload)`
+
+**Benefício:** Eventos que chegariam sem email agora vão para a Meta com Advanced Matching completo. EMQ melhora sem qualquer mudança no browser. Atribuição retroativa funciona melhor.
+
+---
+
+## 📈 NOVAS TABELAS D1 (Fase 5)
+
+| Tabela | Criada em | Conteúdo |
+|---|---|---|
+| `ltv_model_weights` | `migrate-v7.sql` | Pesos do modelo de regressão logística treinado |
+| `match_quality_log` | `migrate-v7.sql` | Flags de qualidade por evento despachado para Meta |
+
+**View criada:** `v_match_quality_24h` — dashboard de EMQ pronto para consulta via SQL.
+
+**Sequência de migration atualizada:**
+```
+schema.sql → migrate-v6.sql → schema-segmentation.sql → schema-bidding.sql
+→ schema-ab-ltv.sql → schema-fraud.sql → schema-indexes.sql → migrate-v7.sql
+```
+
+---
+
+## 🎯 IMPACTO ESPERADO DA FASE 5
+
+| Métrica | Mecanismo | Melhoria Esperada |
+|---|---|---|
+| **EMQ (Event Match Quality)** | Auto-Enrich + Match Quality Alerts | +15-25pp no score Meta |
+| **Precisão de LTV** | Modelo treinado em dados reais | Acurácia > heurística em 2-4 semanas |
+| **Tempo de resposta a degradação** | Alertas automáticos de match quality | Horas vs. dias |
+| **CPA** | Melhor atribuição → otimização Meta mais precisa | -10-20% esperado |