cbrowser 16.7.2 → 16.8.1

package/dist/values/persona-values.js

@@ -0,0 +1,343 @@
+/**
+ * Value Profiles for Built-in Personas
+ *
+ * Assigns Schwartz value profiles to each persona, enabling
+ * prediction of behavioral tendencies and influence susceptibility.
+ *
+ * @copyright 2026 WF Media (Alexandria Eden) alexandria.shai.eden@gmail.com
+ * @license BSL-1.1 (Business Source License 1.1) - See LICENSE file
+ */
+import { createPersonaValues } from "./schwartz-values.js";
+/**
+ * Value profiles for all built-in personas.
+ * These extend the existing cognitive trait profiles with motivational depth.
+ */
+export const PERSONA_VALUE_PROFILES = [
+    // ============================================================================
+    // UX Personas (Public)
+    // ============================================================================
+    {
+        personaName: "power-user",
+        values: createPersonaValues({
+            selfDirection: 0.9,
+            stimulation: 0.7,
+            hedonism: 0.4,
+            achievement: 0.8,
+            power: 0.5,
+            security: 0.3,
+            conformity: 0.2,
+            tradition: 0.2,
+            benevolence: 0.4,
+            universalism: 0.4,
+        }, {
+            autonomyNeed: 0.9,
+            competenceNeed: 0.8,
+            relatednessNeed: 0.4,
+        }, "esteem"),
+        rationale: "Expert users value autonomy and achievement, comfortable with risk",
+    },
+    {
+        personaName: "first-timer",
+        values: createPersonaValues({
+            selfDirection: 0.3,
+            stimulation: 0.4,
+            hedonism: 0.5,
+            achievement: 0.5,
+            power: 0.3,
+            security: 0.8,
+            conformity: 0.7,
+            tradition: 0.5,
+            benevolence: 0.5,
+            universalism: 0.5,
+        }, {
+            autonomyNeed: 0.4,
+            competenceNeed: 0.7,
+            relatednessNeed: 0.6,
+        }, "safety"),
+        rationale: "New users need guidance and reassurance, value security",
+    },
+    {
+        personaName: "elderly-user",
+        values: createPersonaValues({
+            selfDirection: 0.4,
+            stimulation: 0.2,
+            hedonism: 0.4,
+            achievement: 0.4,
+            power: 0.3,
+            security: 0.9,
+            conformity: 0.7,
+            tradition: 0.8,
+            benevolence: 0.7,
+            universalism: 0.6,
+        }, {
+            autonomyNeed: 0.5,
+            competenceNeed: 0.6,
+            relatednessNeed: 0.7,
+        }, "safety"),
+        rationale: "Older users value tradition, security, and familiar patterns",
+    },
+    {
+        personaName: "mobile-user",
+        values: createPersonaValues({
+            selfDirection: 0.5,
+            stimulation: 0.6,
+            hedonism: 0.6,
+            achievement: 0.6,
+            power: 0.4,
+            security: 0.4,
+            conformity: 0.5,
+            tradition: 0.3,
+            benevolence: 0.5,
+            universalism: 0.5,
+        }, {
+            autonomyNeed: 0.6,
+            competenceNeed: 0.5,
+            relatednessNeed: 0.6,
+        }, "esteem"),
+        rationale: "Mobile users balance efficiency with on-the-go constraints",
+    },
+    {
+        personaName: "distracted-user",
+        values: createPersonaValues({
+            selfDirection: 0.5,
+            stimulation: 0.7,
+            hedonism: 0.5,
+            achievement: 0.5,
+            power: 0.4,
+            security: 0.4,
+            conformity: 0.5,
+            tradition: 0.4,
+            benevolence: 0.5,
+            universalism: 0.5,
+        }, {
+            autonomyNeed: 0.5,
+            competenceNeed: 0.5,
+            relatednessNeed: 0.5,
+        }, "esteem"),
+        rationale: "Distracted users are stimulation-seeking but time-constrained",
+    },
+    {
+        personaName: "impatient-user",
+        values: createPersonaValues({
+            selfDirection: 0.6,
+            stimulation: 0.7,
+            hedonism: 0.4,
+            achievement: 0.8,
+            power: 0.5,
+            security: 0.3,
+            conformity: 0.3,
+            tradition: 0.2,
+            benevolence: 0.4,
+            universalism: 0.4,
+        }, {
+            autonomyNeed: 0.7,
+            competenceNeed: 0.7,
+            relatednessNeed: 0.3,
+        }, "esteem"),
+        rationale: "Impatient users prioritize achievement and efficiency over process",
+    },
+    {
+        personaName: "careful-reader",
+        values: createPersonaValues({
+            selfDirection: 0.5,
+            stimulation: 0.3,
+            hedonism: 0.4,
+            achievement: 0.5,
+            power: 0.3,
+            security: 0.8,
+            conformity: 0.6,
+            tradition: 0.6,
+            benevolence: 0.5,
+            universalism: 0.5,
+        }, {
+            autonomyNeed: 0.5,
+            competenceNeed: 0.7,
+            relatednessNeed: 0.5,
+        }, "safety"),
+        rationale: "Careful readers value security and take time to understand",
+    },
+    {
+        personaName: "explorer",
+        values: createPersonaValues({
+            selfDirection: 0.9,
+            stimulation: 0.9,
+            hedonism: 0.6,
+            achievement: 0.5,
+            power: 0.4,
+            security: 0.2,
+            conformity: 0.2,
+            tradition: 0.2,
+            benevolence: 0.5,
+            universalism: 0.6,
+        }, {
+            autonomyNeed: 0.9,
+            competenceNeed: 0.6,
+            relatednessNeed: 0.4,
+        }, "self-actualization"),
+        rationale: "Explorers are driven by curiosity and openness to new experiences",
+    },
+    {
+        personaName: "task-focused",
+        values: createPersonaValues({
+            selfDirection: 0.5,
+            stimulation: 0.3,
+            hedonism: 0.3,
+            achievement: 0.9,
+            power: 0.4,
+            security: 0.5,
+            conformity: 0.5,
+            tradition: 0.5,
+            benevolence: 0.4,
+            universalism: 0.4,
+        }, {
+            autonomyNeed: 0.5,
+            competenceNeed: 0.9,
+            relatednessNeed: 0.3,
+        }, "esteem"),
+        rationale: "Task-focused users prioritize achievement and competence above all",
+    },
+    // ============================================================================
+    // Accessibility Personas (Public)
+    // ============================================================================
+    {
+        personaName: "motor-tremor",
+        values: createPersonaValues({
+            selfDirection: 0.5,
+            stimulation: 0.3,
+            hedonism: 0.4,
+            achievement: 0.5,
+            power: 0.3,
+            security: 0.7,
+            conformity: 0.5,
+            tradition: 0.5,
+            benevolence: 0.6,
+            universalism: 0.6,
+        }, {
+            autonomyNeed: 0.7,
+            competenceNeed: 0.6,
+            relatednessNeed: 0.5,
+        }, "safety"),
+        rationale: "Motor impairment increases need for security and patience",
+    },
+    {
+        personaName: "low-vision",
+        values: createPersonaValues({
+            selfDirection: 0.5,
+            stimulation: 0.3,
+            hedonism: 0.4,
+            achievement: 0.5,
+            power: 0.3,
+            security: 0.7,
+            conformity: 0.5,
+            tradition: 0.5,
+            benevolence: 0.6,
+            universalism: 0.6,
+        }, {
+            autonomyNeed: 0.7,
+            competenceNeed: 0.5,
+            relatednessNeed: 0.6,
+        }, "safety"),
+        rationale: "Vision impairment increases reliance on familiar patterns",
+    },
+    {
+        personaName: "adhd",
+        values: createPersonaValues({
+            selfDirection: 0.6,
+            stimulation: 0.9,
+            hedonism: 0.6,
+            achievement: 0.5,
+            power: 0.4,
+            security: 0.3,
+            conformity: 0.3,
+            tradition: 0.2,
+            benevolence: 0.5,
+            universalism: 0.5,
+        }, {
+            autonomyNeed: 0.6,
+            competenceNeed: 0.5,
+            relatednessNeed: 0.5,
+        }, "esteem"),
+        rationale: "ADHD profile shows high stimulation-seeking, low patience for routine",
+    },
+    {
+        personaName: "color-blind",
+        values: createPersonaValues({
+            selfDirection: 0.5,
+            stimulation: 0.5,
+            hedonism: 0.5,
+            achievement: 0.5,
+            power: 0.5,
+            security: 0.5,
+            conformity: 0.5,
+            tradition: 0.5,
+            benevolence: 0.5,
+            universalism: 0.5,
+        }, {
+            autonomyNeed: 0.5,
+            competenceNeed: 0.5,
+            relatednessNeed: 0.5,
+        }, "esteem"),
+        rationale: "Color blindness doesn't affect motivational values (neutral profile)",
+    },
+    // ============================================================================
+    // Emotional Personas (Public)
+    // ============================================================================
+    {
+        personaName: "anxious-user",
+        values: createPersonaValues({
+            selfDirection: 0.3,
+            stimulation: 0.2,
+            hedonism: 0.4,
+            achievement: 0.4,
+            power: 0.2,
+            security: 0.95,
+            conformity: 0.8,
+            tradition: 0.7,
+            benevolence: 0.6,
+            universalism: 0.5,
+        }, {
+            autonomyNeed: 0.3,
+            competenceNeed: 0.6,
+            relatednessNeed: 0.7,
+        }, "safety"),
+        rationale: "Anxiety drives extreme security-seeking and conformity",
+    },
+    {
+        personaName: "confident-user",
+        values: createPersonaValues({
+            selfDirection: 0.8,
+            stimulation: 0.6,
+            hedonism: 0.5,
+            achievement: 0.8,
+            power: 0.6,
+            security: 0.3,
+            conformity: 0.3,
+            tradition: 0.3,
+            benevolence: 0.5,
+            universalism: 0.5,
+        }, {
+            autonomyNeed: 0.8,
+            competenceNeed: 0.8,
+            relatednessNeed: 0.4,
+        }, "esteem"),
+        rationale: "Confidence enables self-direction and risk-taking",
+    },
+];
+/**
+ * Lookup value profile by persona name.
+ * @param personaName Name of the persona
+ * @returns PersonaValues or undefined if not found
+ */
+export function getPersonaValues(personaName) {
+    const profile = PERSONA_VALUE_PROFILES.find((p) => p.personaName.toLowerCase() === personaName.toLowerCase());
+    return profile?.values;
+}
+/**
+ * Check if a persona has a value profile defined.
+ * @param personaName Name of the persona
+ * @returns true if values are defined
+ */
+export function hasPersonaValues(personaName) {
+    return PERSONA_VALUE_PROFILES.some((p) => p.personaName.toLowerCase() === personaName.toLowerCase());
+}
+//# sourceMappingURL=persona-values.js.map

package/dist/values/persona-values.js.map

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package/dist/values/schwartz-values.d.ts

@@ -0,0 +1,207 @@
+/**
+ * Schwartz's Theory of Basic Human Values
+ *
+ * Implements Schwartz's 10 universal values with research citations.
+ * This is the foundation for understanding WHO a persona is at a motivational level.
+ *
+ * @copyright 2026 WF Media (Alexandria Eden) alexandria.shai.eden@gmail.com
+ * @license BSL-1.1 (Business Source License 1.1) - See LICENSE file
+ *
+ * @references
+ * - Schwartz, S.H. (1992). Universals in the content and structure of values.
+ *   Advances in Experimental Social Psychology, 25, 1-65.
+ *   DOI: 10.1016/S0065-2601(08)60281-6
+ *
+ * - Schwartz, S.H. (2012). An Overview of the Schwartz Theory of Basic Values.
+ *   Online Readings in Psychology and Culture, 2(1).
+ *   DOI: 10.9707/2307-0919.1116
+ *
+ * - Schwartz, S.H., & Bardi, A. (2001). Value hierarchies across cultures.
+ *   Journal of Cross-Cultural Psychology, 32(3), 268-290.
+ *
+ * - Roccas, S., Sagiv, L., Schwartz, S.H., & Knafo, A. (2002). The big five
+ *   personality factors and personal values. Personality and Social Psychology
+ *   Bulletin, 28(6), 789-801.
+ */
+/**
+ * Schwartz's 10 Universal Values
+ *
+ * These values are found across all cultures and represent fundamental
+ * motivational goals that guide human behavior.
+ */
+export interface SchwartzValues {
+    /**
+     * Self-Direction: Independent thought and action—choosing, creating, exploring.
+     * Derived from: Autonomy needs, control over environment
+     * Behavioral indicators: Explores options, resists defaults, customizes settings
+     */
+    selfDirection: number;
+    /**
+     * Stimulation: Excitement, novelty, and challenge in life.
+     * Derived from: Need for variety, optimal arousal
+     * Behavioral indicators: Seeks new features, tries beta versions, clicks "what's new"
+     */
+    stimulation: number;
+    /**
+     * Hedonism: Pleasure and sensuous gratification.
+     * Derived from: Pleasure-seeking behavior
+     * Behavioral indicators: Responds to aesthetics, seeks enjoyable experiences
+     */
+    hedonism: number;
+    /**
+     * Achievement: Personal success through demonstrating competence.
+     * Derived from: Need for social approval, self-efficacy
+     * Behavioral indicators: Values efficiency, seeks metrics, focuses on ROI
+     */
+    achievement: number;
+    /**
+     * Power: Social status, prestige, control over people and resources.
+     * Derived from: Dominance needs, status hierarchy
+     * Behavioral indicators: Attracted to premium branding, exclusive access, authority signals
+     */
+    power: number;
+    /**
+     * Security: Safety, harmony, stability of society and self.
+     * Derived from: Uncertainty avoidance, threat protection
+     * Behavioral indicators: Risk-averse, seeks guarantees, needs trust signals
+     */
+    security: number;
+    /**
+     * Conformity: Restraint of actions likely to upset or harm others.
+     * Derived from: Social norms, group cohesion
+     * Behavioral indicators: Follows social norms, influenced by reviews, seeks approval
+     */
+    conformity: number;
+    /**
+     * Tradition: Respect for customs and ideas from culture or religion.
+     * Derived from: Group solidarity, cultural continuity
+     * Behavioral indicators: Prefers established brands, skeptical of new
+     */
+    tradition: number;
+    /**
+     * Benevolence: Preserving and enhancing welfare of close others.
+     * Derived from: Prosocial behavior, in-group care
+     * Behavioral indicators: Responds to community, helping, giving back
+     */
+    benevolence: number;
+    /**
+     * Universalism: Understanding, tolerance, protection of all people and nature.
+     * Derived from: Survival needs beyond in-group
+     * Behavioral indicators: Values sustainability, ethics, social impact
+     */
+    universalism: number;
+}
+/**
+ * Higher-Order Value Dimensions (Schwartz, 2012)
+ *
+ * The 10 values organize into 4 higher-order dimensions based on
+ * compatibility and conflict relationships.
+ */
+export interface HigherOrderValues {
+    /**
+     * Openness to Change: (Self-Direction + Stimulation) / 2
+     * Emphasizes independent thought, action, and readiness for new experience.
+     * Opposite of Conservation.
+     */
+    openness: number;
+    /**
+     * Self-Enhancement: (Achievement + Power) / 2
+     * Emphasizes pursuit of self-interest, success, and dominance.
+     * Opposite of Self-Transcendence.
+     */
+    selfEnhancement: number;
+    /**
+     * Conservation: (Security + Conformity + Tradition) / 3
+     * Emphasizes self-restriction, order, and resistance to change.
+     * Opposite of Openness to Change.
+     */
+    conservation: number;
+    /**
+     * Self-Transcendence: (Benevolence + Universalism) / 2
+     * Emphasizes concern for welfare of others and nature.
+     * Opposite of Self-Enhancement.
+     */
+    selfTranscendence: number;
+}
+/**
+ * Self-Determination Theory Needs (Deci & Ryan, 1985, 2000)
+ *
+ * @references
+ * - Deci, E.L., & Ryan, R.M. (1985). Intrinsic motivation and self-determination
+ *   in human behavior. New York: Plenum.
+ *
+ * - Ryan, R.M., & Deci, E.L. (2000). Self-determination theory and the
+ *   facilitation of intrinsic motivation, social development, and well-being.
+ *   American Psychologist, 55(1), 68-78.
+ *   DOI: 10.1037/0003-066X.55.1.68
+ */
+export interface SDTNeeds {
+    /**
+     * Autonomy: Need for choice and control over one's actions.
+     * Related to self-direction value.
+     */
+    autonomyNeed: number;
+    /**
+     * Competence: Need to feel capable and effective.
+     * Related to achievement value.
+     */
+    competenceNeed: number;
+    /**
+     * Relatedness: Need for connection with others.
+     * Related to benevolence and universalism values.
+     */
+    relatednessNeed: number;
+}
+/**
+ * Maslow's Hierarchy of Needs (Maslow, 1943)
+ *
+ * @references
+ * - Maslow, A.H. (1943). A theory of human motivation.
+ *   Psychological Review, 50(4), 370-396.
+ *   DOI: 10.1037/h0054346
+ */
+export type MaslowLevel = "physiological" | "safety" | "belonging" | "esteem" | "self-actualization";
+/**
+ * Complete Value Profile for a Persona
+ *
+ * Combines Schwartz values, higher-order dimensions, SDT needs, and Maslow level
+ * to create a comprehensive motivational profile.
+ */
+export interface PersonaValues extends SchwartzValues, HigherOrderValues, SDTNeeds {
+    /** Current dominant need level (Maslow) */
+    maslowLevel: MaslowLevel;
+}
+/**
+ * Calculate higher-order values from the 10 basic values.
+ */
+export declare function calculateHigherOrderValues(values: SchwartzValues): HigherOrderValues;
+/**
+ * Create a complete PersonaValues from basic Schwartz values and SDT needs.
+ */
+export declare function createPersonaValues(schwartzValues: SchwartzValues, sdtNeeds: SDTNeeds, maslowLevel: MaslowLevel): PersonaValues;
+/**
+ * Value-to-Trait Correlations (Research-Supported)
+ *
+ * Based on Schwartz & Bardi (2001), Roccas et al. (2002).
+ * Correlations are moderate (r = 0.35-0.55) - values predict tendencies, not absolutes.
+ *
+ * Note: Values and traits are PARALLEL dimensions, not hierarchical.
+ * Values = WHO (motivations), Traits = HOW (behaviors).
+ * They correlate but don't determine each other.
+ */
+export interface ValueTraitCorrelation {
+    value: keyof SchwartzValues;
+    trait: string;
+    direction: "direct" | "inverse";
+    strength: "weak" | "moderate" | "strong";
+    researchBasis: string;
+}
+/**
+ * Research-supported value-trait correlations.
+ */
+export declare const VALUE_TRAIT_CORRELATIONS: ValueTraitCorrelation[];
+/**
+ * Default value profile (neutral/average across all values).
+ */
+export declare const DEFAULT_VALUES: PersonaValues;
+//# sourceMappingURL=schwartz-values.d.ts.map

package/dist/values/schwartz-values.d.ts.map

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package/dist/values/schwartz-values.js

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+/**
+ * Schwartz's Theory of Basic Human Values
+ *
+ * Implements Schwartz's 10 universal values with research citations.
+ * This is the foundation for understanding WHO a persona is at a motivational level.
+ *
+ * @copyright 2026 WF Media (Alexandria Eden) alexandria.shai.eden@gmail.com
+ * @license BSL-1.1 (Business Source License 1.1) - See LICENSE file
+ *
+ * @references
+ * - Schwartz, S.H. (1992). Universals in the content and structure of values.
+ *   Advances in Experimental Social Psychology, 25, 1-65.
+ *   DOI: 10.1016/S0065-2601(08)60281-6
+ *
+ * - Schwartz, S.H. (2012). An Overview of the Schwartz Theory of Basic Values.
+ *   Online Readings in Psychology and Culture, 2(1).
+ *   DOI: 10.9707/2307-0919.1116
+ *
+ * - Schwartz, S.H., & Bardi, A. (2001). Value hierarchies across cultures.
+ *   Journal of Cross-Cultural Psychology, 32(3), 268-290.
+ *
+ * - Roccas, S., Sagiv, L., Schwartz, S.H., & Knafo, A. (2002). The big five
+ *   personality factors and personal values. Personality and Social Psychology
+ *   Bulletin, 28(6), 789-801.
+ */
+/**
+ * Calculate higher-order values from the 10 basic values.
+ */
+export function calculateHigherOrderValues(values) {
+    return {
+        openness: (values.selfDirection + values.stimulation) / 2,
+        selfEnhancement: (values.achievement + values.power) / 2,
+        conservation: (values.security + values.conformity + values.tradition) / 3,
+        selfTranscendence: (values.benevolence + values.universalism) / 2,
+    };
+}
+/**
+ * Create a complete PersonaValues from basic Schwartz values and SDT needs.
+ */
+export function createPersonaValues(schwartzValues, sdtNeeds, maslowLevel) {
+    const higherOrder = calculateHigherOrderValues(schwartzValues);
+    return {
+        ...schwartzValues,
+        ...higherOrder,
+        ...sdtNeeds,
+        maslowLevel,
+    };
+}
+/**
+ * Research-supported value-trait correlations.
+ */
+export const VALUE_TRAIT_CORRELATIONS = [
+    {
+        value: "security",
+        trait: "riskTolerance",
+        direction: "inverse",
+        strength: "strong",
+        researchBasis: "Schwartz & Bardi (2001): r = -0.52",
+    },
+    {
+        value: "security",
+        trait: "trustCalibration",
+        direction: "inverse",
+        strength: "moderate",
+        researchBasis: "Security-seekers require more evidence before trust (r = -0.38)",
+    },
+    {
+        value: "stimulation",
+        trait: "curiosity",
+        direction: "direct",
+        strength: "strong",
+        researchBasis: "Roccas et al. (2002): r = 0.55",
+    },
+    {
+        value: "achievement",
+        trait: "patience",
+        direction: "inverse",
+        strength: "moderate",
+        researchBasis: "Achievement-oriented users are less patient with inefficiency (r = -0.40)",
+    },
+    {
+        value: "conformity",
+        trait: "socialProofSensitivity",
+        direction: "direct",
+        strength: "strong",
+        researchBasis: "Conformity predicts susceptibility to social proof (r = 0.48)",
+    },
+    {
+        value: "selfDirection",
+        trait: "authoritySensitivity",
+        direction: "inverse",
+        strength: "moderate",
+        researchBasis: "Self-direction reduces compliance with authority (r = -0.42)",
+    },
+    {
+        value: "tradition",
+        trait: "mentalModelRigidity",
+        direction: "direct",
+        strength: "moderate",
+        researchBasis: "Tradition correlates with resistance to new mental models (r = 0.38)",
+    },
+];
+/**
+ * Default value profile (neutral/average across all values).
+ */
+export const DEFAULT_VALUES = {
+    // Schwartz values (neutral 0.5)
+    selfDirection: 0.5,
+    stimulation: 0.5,
+    hedonism: 0.5,
+    achievement: 0.5,
+    power: 0.5,
+    security: 0.5,
+    conformity: 0.5,
+    tradition: 0.5,
+    benevolence: 0.5,
+    universalism: 0.5,
+    // Higher-order (calculated)
+    openness: 0.5,
+    selfEnhancement: 0.5,
+    conservation: 0.5,
+    selfTranscendence: 0.5,
+    // SDT needs
+    autonomyNeed: 0.5,
+    competenceNeed: 0.5,
+    relatednessNeed: 0.5,
+    // Maslow
+    maslowLevel: "esteem",
+};
+//# sourceMappingURL=schwartz-values.js.map