cbrowser 16.7.2 → 16.8.0

package/dist/values/schwartz-values.d.ts

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+/**
+ * Schwartz's Theory of Basic Human Values
+ *
+ * Implements Schwartz's 10 universal values with research citations.
+ * This is the foundation for understanding WHO a persona is at a motivational level.
+ *
+ * @copyright 2026 WF Media (Alexandria Eden) alexandria.shai.eden@gmail.com
+ * @license BSL-1.1 (Business Source License 1.1) - See LICENSE file
+ *
+ * @references
+ * - Schwartz, S.H. (1992). Universals in the content and structure of values.
+ *   Advances in Experimental Social Psychology, 25, 1-65.
+ *   DOI: 10.1016/S0065-2601(08)60281-6
+ *
+ * - Schwartz, S.H. (2012). An Overview of the Schwartz Theory of Basic Values.
+ *   Online Readings in Psychology and Culture, 2(1).
+ *   DOI: 10.9707/2307-0919.1116
+ *
+ * - Schwartz, S.H., & Bardi, A. (2001). Value hierarchies across cultures.
+ *   Journal of Cross-Cultural Psychology, 32(3), 268-290.
+ *
+ * - Roccas, S., Sagiv, L., Schwartz, S.H., & Knafo, A. (2002). The big five
+ *   personality factors and personal values. Personality and Social Psychology
+ *   Bulletin, 28(6), 789-801.
+ */
+/**
+ * Schwartz's 10 Universal Values
+ *
+ * These values are found across all cultures and represent fundamental
+ * motivational goals that guide human behavior.
+ */
+export interface SchwartzValues {
+    /**
+     * Self-Direction: Independent thought and action—choosing, creating, exploring.
+     * Derived from: Autonomy needs, control over environment
+     * Behavioral indicators: Explores options, resists defaults, customizes settings
+     */
+    selfDirection: number;
+    /**
+     * Stimulation: Excitement, novelty, and challenge in life.
+     * Derived from: Need for variety, optimal arousal
+     * Behavioral indicators: Seeks new features, tries beta versions, clicks "what's new"
+     */
+    stimulation: number;
+    /**
+     * Hedonism: Pleasure and sensuous gratification.
+     * Derived from: Pleasure-seeking behavior
+     * Behavioral indicators: Responds to aesthetics, seeks enjoyable experiences
+     */
+    hedonism: number;
+    /**
+     * Achievement: Personal success through demonstrating competence.
+     * Derived from: Need for social approval, self-efficacy
+     * Behavioral indicators: Values efficiency, seeks metrics, focuses on ROI
+     */
+    achievement: number;
+    /**
+     * Power: Social status, prestige, control over people and resources.
+     * Derived from: Dominance needs, status hierarchy
+     * Behavioral indicators: Attracted to premium branding, exclusive access, authority signals
+     */
+    power: number;
+    /**
+     * Security: Safety, harmony, stability of society and self.
+     * Derived from: Uncertainty avoidance, threat protection
+     * Behavioral indicators: Risk-averse, seeks guarantees, needs trust signals
+     */
+    security: number;
+    /**
+     * Conformity: Restraint of actions likely to upset or harm others.
+     * Derived from: Social norms, group cohesion
+     * Behavioral indicators: Follows social norms, influenced by reviews, seeks approval
+     */
+    conformity: number;
+    /**
+     * Tradition: Respect for customs and ideas from culture or religion.
+     * Derived from: Group solidarity, cultural continuity
+     * Behavioral indicators: Prefers established brands, skeptical of new
+     */
+    tradition: number;
+    /**
+     * Benevolence: Preserving and enhancing welfare of close others.
+     * Derived from: Prosocial behavior, in-group care
+     * Behavioral indicators: Responds to community, helping, giving back
+     */
+    benevolence: number;
+    /**
+     * Universalism: Understanding, tolerance, protection of all people and nature.
+     * Derived from: Survival needs beyond in-group
+     * Behavioral indicators: Values sustainability, ethics, social impact
+     */
+    universalism: number;
+}
+/**
+ * Higher-Order Value Dimensions (Schwartz, 2012)
+ *
+ * The 10 values organize into 4 higher-order dimensions based on
+ * compatibility and conflict relationships.
+ */
+export interface HigherOrderValues {
+    /**
+     * Openness to Change: (Self-Direction + Stimulation) / 2
+     * Emphasizes independent thought, action, and readiness for new experience.
+     * Opposite of Conservation.
+     */
+    openness: number;
+    /**
+     * Self-Enhancement: (Achievement + Power) / 2
+     * Emphasizes pursuit of self-interest, success, and dominance.
+     * Opposite of Self-Transcendence.
+     */
+    selfEnhancement: number;
+    /**
+     * Conservation: (Security + Conformity + Tradition) / 3
+     * Emphasizes self-restriction, order, and resistance to change.
+     * Opposite of Openness to Change.
+     */
+    conservation: number;
+    /**
+     * Self-Transcendence: (Benevolence + Universalism) / 2
+     * Emphasizes concern for welfare of others and nature.
+     * Opposite of Self-Enhancement.
+     */
+    selfTranscendence: number;
+}
+/**
+ * Self-Determination Theory Needs (Deci & Ryan, 1985, 2000)
+ *
+ * @references
+ * - Deci, E.L., & Ryan, R.M. (1985). Intrinsic motivation and self-determination
+ *   in human behavior. New York: Plenum.
+ *
+ * - Ryan, R.M., & Deci, E.L. (2000). Self-determination theory and the
+ *   facilitation of intrinsic motivation, social development, and well-being.
+ *   American Psychologist, 55(1), 68-78.
+ *   DOI: 10.1037/0003-066X.55.1.68
+ */
+export interface SDTNeeds {
+    /**
+     * Autonomy: Need for choice and control over one's actions.
+     * Related to self-direction value.
+     */
+    autonomyNeed: number;
+    /**
+     * Competence: Need to feel capable and effective.
+     * Related to achievement value.
+     */
+    competenceNeed: number;
+    /**
+     * Relatedness: Need for connection with others.
+     * Related to benevolence and universalism values.
+     */
+    relatednessNeed: number;
+}
+/**
+ * Maslow's Hierarchy of Needs (Maslow, 1943)
+ *
+ * @references
+ * - Maslow, A.H. (1943). A theory of human motivation.
+ *   Psychological Review, 50(4), 370-396.
+ *   DOI: 10.1037/h0054346
+ */
+export type MaslowLevel = "physiological" | "safety" | "belonging" | "esteem" | "self-actualization";
+/**
+ * Complete Value Profile for a Persona
+ *
+ * Combines Schwartz values, higher-order dimensions, SDT needs, and Maslow level
+ * to create a comprehensive motivational profile.
+ */
+export interface PersonaValues extends SchwartzValues, HigherOrderValues, SDTNeeds {
+    /** Current dominant need level (Maslow) */
+    maslowLevel: MaslowLevel;
+}
+/**
+ * Calculate higher-order values from the 10 basic values.
+ */
+export declare function calculateHigherOrderValues(values: SchwartzValues): HigherOrderValues;
+/**
+ * Create a complete PersonaValues from basic Schwartz values and SDT needs.
+ */
+export declare function createPersonaValues(schwartzValues: SchwartzValues, sdtNeeds: SDTNeeds, maslowLevel: MaslowLevel): PersonaValues;
+/**
+ * Value-to-Trait Correlations (Research-Supported)
+ *
+ * Based on Schwartz & Bardi (2001), Roccas et al. (2002).
+ * Correlations are moderate (r = 0.35-0.55) - values predict tendencies, not absolutes.
+ *
+ * Note: Values and traits are PARALLEL dimensions, not hierarchical.
+ * Values = WHO (motivations), Traits = HOW (behaviors).
+ * They correlate but don't determine each other.
+ */
+export interface ValueTraitCorrelation {
+    value: keyof SchwartzValues;
+    trait: string;
+    direction: "direct" | "inverse";
+    strength: "weak" | "moderate" | "strong";
+    researchBasis: string;
+}
+/**
+ * Research-supported value-trait correlations.
+ */
+export declare const VALUE_TRAIT_CORRELATIONS: ValueTraitCorrelation[];
+/**
+ * Default value profile (neutral/average across all values).
+ */
+export declare const DEFAULT_VALUES: PersonaValues;
+//# sourceMappingURL=schwartz-values.d.ts.map

package/dist/values/schwartz-values.d.ts.map

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package/dist/values/schwartz-values.js

@@ -0,0 +1,130 @@
+/**
+ * Schwartz's Theory of Basic Human Values
+ *
+ * Implements Schwartz's 10 universal values with research citations.
+ * This is the foundation for understanding WHO a persona is at a motivational level.
+ *
+ * @copyright 2026 WF Media (Alexandria Eden) alexandria.shai.eden@gmail.com
+ * @license BSL-1.1 (Business Source License 1.1) - See LICENSE file
+ *
+ * @references
+ * - Schwartz, S.H. (1992). Universals in the content and structure of values.
+ *   Advances in Experimental Social Psychology, 25, 1-65.
+ *   DOI: 10.1016/S0065-2601(08)60281-6
+ *
+ * - Schwartz, S.H. (2012). An Overview of the Schwartz Theory of Basic Values.
+ *   Online Readings in Psychology and Culture, 2(1).
+ *   DOI: 10.9707/2307-0919.1116
+ *
+ * - Schwartz, S.H., & Bardi, A. (2001). Value hierarchies across cultures.
+ *   Journal of Cross-Cultural Psychology, 32(3), 268-290.
+ *
+ * - Roccas, S., Sagiv, L., Schwartz, S.H., & Knafo, A. (2002). The big five
+ *   personality factors and personal values. Personality and Social Psychology
+ *   Bulletin, 28(6), 789-801.
+ */
+/**
+ * Calculate higher-order values from the 10 basic values.
+ */
+export function calculateHigherOrderValues(values) {
+    return {
+        openness: (values.selfDirection + values.stimulation) / 2,
+        selfEnhancement: (values.achievement + values.power) / 2,
+        conservation: (values.security + values.conformity + values.tradition) / 3,
+        selfTranscendence: (values.benevolence + values.universalism) / 2,
+    };
+}
+/**
+ * Create a complete PersonaValues from basic Schwartz values and SDT needs.
+ */
+export function createPersonaValues(schwartzValues, sdtNeeds, maslowLevel) {
+    const higherOrder = calculateHigherOrderValues(schwartzValues);
+    return {
+        ...schwartzValues,
+        ...higherOrder,
+        ...sdtNeeds,
+        maslowLevel,
+    };
+}
+/**
+ * Research-supported value-trait correlations.
+ */
+export const VALUE_TRAIT_CORRELATIONS = [
+    {
+        value: "security",
+        trait: "riskTolerance",
+        direction: "inverse",
+        strength: "strong",
+        researchBasis: "Schwartz & Bardi (2001): r = -0.52",
+    },
+    {
+        value: "security",
+        trait: "trustCalibration",
+        direction: "inverse",
+        strength: "moderate",
+        researchBasis: "Security-seekers require more evidence before trust (r = -0.38)",
+    },
+    {
+        value: "stimulation",
+        trait: "curiosity",
+        direction: "direct",
+        strength: "strong",
+        researchBasis: "Roccas et al. (2002): r = 0.55",
+    },
+    {
+        value: "achievement",
+        trait: "patience",
+        direction: "inverse",
+        strength: "moderate",
+        researchBasis: "Achievement-oriented users are less patient with inefficiency (r = -0.40)",
+    },
+    {
+        value: "conformity",
+        trait: "socialProofSensitivity",
+        direction: "direct",
+        strength: "strong",
+        researchBasis: "Conformity predicts susceptibility to social proof (r = 0.48)",
+    },
+    {
+        value: "selfDirection",
+        trait: "authoritySensitivity",
+        direction: "inverse",
+        strength: "moderate",
+        researchBasis: "Self-direction reduces compliance with authority (r = -0.42)",
+    },
+    {
+        value: "tradition",
+        trait: "mentalModelRigidity",
+        direction: "direct",
+        strength: "moderate",
+        researchBasis: "Tradition correlates with resistance to new mental models (r = 0.38)",
+    },
+];
+/**
+ * Default value profile (neutral/average across all values).
+ */
+export const DEFAULT_VALUES = {
+    // Schwartz values (neutral 0.5)
+    selfDirection: 0.5,
+    stimulation: 0.5,
+    hedonism: 0.5,
+    achievement: 0.5,
+    power: 0.5,
+    security: 0.5,
+    conformity: 0.5,
+    tradition: 0.5,
+    benevolence: 0.5,
+    universalism: 0.5,
+    // Higher-order (calculated)
+    openness: 0.5,
+    selfEnhancement: 0.5,
+    conservation: 0.5,
+    selfTranscendence: 0.5,
+    // SDT needs
+    autonomyNeed: 0.5,
+    competenceNeed: 0.5,
+    relatednessNeed: 0.5,
+    // Maslow
+    maslowLevel: "esteem",
+};
+//# sourceMappingURL=schwartz-values.js.map

package/dist/values/schwartz-values.js.map

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package/dist/values/value-mappings.d.ts

@@ -0,0 +1,97 @@
+/**
+ * Value → Behavior → Influence Pattern Mappings
+ *
+ * Maps Schwartz values to behavioral tendencies and effective influence patterns.
+ * Used to predict which persuasion techniques will be effective for a given persona.
+ *
+ * @copyright 2026 WF Media (Alexandria Eden) alexandria.shai.eden@gmail.com
+ * @license BSL-1.1 (Business Source License 1.1) - See LICENSE file
+ *
+ * @references
+ * - Cialdini, R.B. (2001). Influence: Science and practice (4th ed.).
+ *   Boston: Allyn & Bacon.
+ *
+ * - Goldstein, N.J., Cialdini, R.B., & Griskevicius, V. (2008). A room with a
+ *   viewpoint: Using social norms to motivate environmental conservation.
+ *   Journal of Consumer Research, 35(3), 472-482.
+ *
+ * - Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics
+ *   and biases. Science, 185(4157), 1124-1131.
+ *
+ * - Baumeister, R.F., Bratslavsky, E., Muraven, M., & Tice, D.M. (1998).
+ *   Ego depletion: Is the active self a limited resource?
+ *   Journal of Personality and Social Psychology, 74(5), 1252-1265.
+ */
+import type { SchwartzValues } from "./schwartz-values.js";
+/**
+ * Behavioral indicators for a value profile.
+ * Describes observable behaviors that indicate high scores on specific values.
+ */
+export interface ValueBehaviors {
+    /** Behaviors exhibited when this value is high */
+    highBehaviors: string[];
+    /** Behaviors exhibited when this value is low */
+    lowBehaviors: string[];
+    /** UX elements this value profile responds to positively */
+    positiveResponses: string[];
+    /** UX elements this value profile responds to negatively */
+    negativeResponses: string[];
+}
+/**
+ * Behavioral mappings for each Schwartz value.
+ */
+export declare const VALUE_BEHAVIORS: Record<keyof SchwartzValues, ValueBehaviors>;
+/**
+ * Influence patterns and their research basis.
+ * Maps persuasion techniques to the values they leverage.
+ */
+export interface InfluencePattern {
+    name: string;
+    description: string;
+    researchBasis: string;
+    targetValues: (keyof SchwartzValues)[];
+    mechanism: string;
+    examples: string[];
+    /** Empirical effectiveness data when available */
+    effectivenessData?: {
+        metric: string;
+        value: number;
+        source: string;
+    };
+}
+/**
+ * Research-backed influence patterns.
+ */
+export declare const INFLUENCE_PATTERNS: InfluencePattern[];
+/**
+ * Value profile patterns for common buyer types.
+ * Used to identify which influence patterns will be most effective.
+ */
+export interface ValueProfilePattern {
+    name: string;
+    description: string;
+    valueSignature: Partial<SchwartzValues>;
+    effectivePatterns: string[];
+    ineffectivePatterns: string[];
+}
+/**
+ * Common value profile patterns and their persuasion susceptibilities.
+ */
+export declare const VALUE_PROFILE_PATTERNS: ValueProfilePattern[];
+/**
+ * Calculate susceptibility score for an influence pattern given a value profile.
+ * @param values The persona's value profile
+ * @param pattern The influence pattern to evaluate
+ * @returns Susceptibility score 0-1 (higher = more susceptible)
+ */
+export declare function calculatePatternSusceptibility(values: Partial<SchwartzValues>, pattern: InfluencePattern): number;
+/**
+ * Rank influence patterns by effectiveness for a given value profile.
+ * @param values The persona's value profile
+ * @returns Influence patterns sorted by susceptibility (most effective first)
+ */
+export declare function rankInfluencePatternsForProfile(values: Partial<SchwartzValues>): Array<{
+    pattern: InfluencePattern;
+    susceptibility: number;
+}>;
+//# sourceMappingURL=value-mappings.d.ts.map

package/dist/values/value-mappings.d.ts.map

@@ -0,0 +1 @@
+{"version":3,"file":"value-mappings.d.ts","sourceRoot":"","sources":["../../src/values/value-mappings.ts"],"names":[],"mappings":"AAAA;;;;;;;;;;;;;;;;;;;;;;;GAuBG;AAEH,OAAO,KAAK,EAAiB,cAAc,EAAE,MAAM,sBAAsB,CAAC;AAE1E;;;GAGG;AACH,MAAM,WAAW,cAAc;IAC7B,kDAAkD;IAClD,aAAa,EAAE,MAAM,EAAE,CAAC;IACxB,iDAAiD;IACjD,YAAY,EAAE,MAAM,EAAE,CAAC;IACvB,4DAA4D;IAC5D,iBAAiB,EAAE,MAAM,EAAE,CAAC;IAC5B,4DAA4D;IAC5D,iBAAiB,EAAE,MAAM,EAAE,CAAC;CAC7B;AAED;;GAEG;AACH,eAAO,MAAM,eAAe,EAAE,MAAM,CAAC,MAAM,cAAc,EAAE,cAAc,CAiSxE,CAAC;AAEF;;;GAGG;AACH,MAAM,WAAW,gBAAgB;IAC/B,IAAI,EAAE,MAAM,CAAC;IACb,WAAW,EAAE,MAAM,CAAC;IACpB,aAAa,EAAE,MAAM,CAAC;IACtB,YAAY,EAAE,CAAC,MAAM,cAAc,CAAC,EAAE,CAAC;IACvC,SAAS,EAAE,MAAM,CAAC;IAClB,QAAQ,EAAE,MAAM,EAAE,CAAC;IACnB,kDAAkD;IAClD,iBAAiB,CAAC,EAAE;QAClB,MAAM,EAAE,MAAM,CAAC;QACf,KAAK,EAAE,MAAM,CAAC;QACd,MAAM,EAAE,MAAM,CAAC;KAChB,CAAC;CACH;AAED;;GAEG;AACH,eAAO,MAAM,kBAAkB,EAAE,gBAAgB,EAkHhD,CAAC;AAEF;;;GAGG;AACH,MAAM,WAAW,mBAAmB;IAClC,IAAI,EAAE,MAAM,CAAC;IACb,WAAW,EAAE,MAAM,CAAC;IACpB,cAAc,EAAE,OAAO,CAAC,cAAc,CAAC,CAAC;IACxC,iBAAiB,EAAE,MAAM,EAAE,CAAC;IAC5B,mBAAmB,EAAE,MAAM,EAAE,CAAC;CAC/B;AAED;;GAEG;AACH,eAAO,MAAM,sBAAsB,EAAE,mBAAmB,EAwDvD,CAAC;AAEF;;;;;GAKG;AACH,wBAAgB,8BAA8B,CAC5C,MAAM,EAAE,OAAO,CAAC,cAAc,CAAC,EAC/B,OAAO,EAAE,gBAAgB,GACxB,MAAM,CAeR;AAED;;;;GAIG;AACH,wBAAgB,+BAA+B,CAC7C,MAAM,EAAE,OAAO,CAAC,cAAc,CAAC,GAC9B,KAAK,CAAC;IAAE,OAAO,EAAE,gBAAgB,CAAC;IAAC,cAAc,EAAE,MAAM,CAAA;CAAE,CAAC,CAO9D"}