bmad-plus 0.3.3 → 0.4.1

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Files changed (62) hide show
  1. package/CHANGELOG.md +34 -0
  2. package/README.md +12 -56
  3. package/osint-agent-package/skills/bmad-osint-investigate/osint/SKILL.md +452 -452
  4. package/osint-agent-package/skills/bmad-osint-investigate/osint/assets/dossier-template.md +116 -116
  5. package/osint-agent-package/skills/bmad-osint-investigate/osint/references/content-extraction.md +100 -100
  6. package/osint-agent-package/skills/bmad-osint-investigate/osint/references/platforms.md +130 -130
  7. package/osint-agent-package/skills/bmad-osint-investigate/osint/references/psychoprofile.md +69 -69
  8. package/osint-agent-package/skills/bmad-osint-investigate/osint/references/tools.md +281 -281
  9. package/osint-agent-package/skills/bmad-osint-investigate/osint/scripts/mcp-client.py +136 -136
  10. package/package.json +1 -1
  11. package/readme-international/README.de.md +1 -1
  12. package/readme-international/README.es.md +1 -1
  13. package/readme-international/README.fr.md +1 -1
  14. package/tools/cli/commands/install.js +74 -46
  15. package/tools/cli/i18n.js +501 -0
  16. package/oveanet-pack/animated-website/DEPLOYMENT.md +0 -104
  17. package/oveanet-pack/animated-website/README.md +0 -63
  18. package/oveanet-pack/animated-website/agent/animated-website-agent.md +0 -325
  19. package/oveanet-pack/animated-website/agent.yaml +0 -63
  20. package/oveanet-pack/animated-website/templates/animated-website-workflow.md +0 -55
  21. package/oveanet-pack/seo-audit-360/DEPLOYMENT.md +0 -115
  22. package/oveanet-pack/seo-audit-360/README.md +0 -66
  23. package/oveanet-pack/seo-audit-360/SKILL.md +0 -171
  24. package/oveanet-pack/seo-audit-360/agent/seo-chief.md +0 -294
  25. package/oveanet-pack/seo-audit-360/agent/seo-judge.md +0 -241
  26. package/oveanet-pack/seo-audit-360/agent/seo-scout.md +0 -171
  27. package/oveanet-pack/seo-audit-360/agent.yaml +0 -70
  28. package/oveanet-pack/seo-audit-360/checklist.md +0 -140
  29. package/oveanet-pack/seo-audit-360/hooks/seo-check.sh +0 -95
  30. package/oveanet-pack/seo-audit-360/pagespeed-playbook.md +0 -320
  31. package/oveanet-pack/seo-audit-360/ref/audit-schema.json +0 -187
  32. package/oveanet-pack/seo-audit-360/ref/cwv-thresholds.md +0 -87
  33. package/oveanet-pack/seo-audit-360/ref/eeat-criteria.md +0 -123
  34. package/oveanet-pack/seo-audit-360/ref/geo-signals.md +0 -167
  35. package/oveanet-pack/seo-audit-360/ref/hreflang-rules.md +0 -153
  36. package/oveanet-pack/seo-audit-360/ref/quality-gates.md +0 -133
  37. package/oveanet-pack/seo-audit-360/ref/schema-catalog.md +0 -91
  38. package/oveanet-pack/seo-audit-360/ref/schema-templates.json +0 -356
  39. package/oveanet-pack/seo-audit-360/requirements.txt +0 -14
  40. package/oveanet-pack/seo-audit-360/scripts/__pycache__/seo_crawl.cpython-314.pyc +0 -0
  41. package/oveanet-pack/seo-audit-360/scripts/__pycache__/seo_parse.cpython-314.pyc +0 -0
  42. package/oveanet-pack/seo-audit-360/scripts/install.ps1 +0 -53
  43. package/oveanet-pack/seo-audit-360/scripts/install.sh +0 -48
  44. package/oveanet-pack/seo-audit-360/scripts/seo_apis.py +0 -464
  45. package/oveanet-pack/seo-audit-360/scripts/seo_crawl.py +0 -282
  46. package/oveanet-pack/seo-audit-360/scripts/seo_fetch.py +0 -231
  47. package/oveanet-pack/seo-audit-360/scripts/seo_parse.py +0 -255
  48. package/oveanet-pack/seo-audit-360/scripts/seo_report.py +0 -403
  49. package/oveanet-pack/seo-audit-360/scripts/seo_screenshot.py +0 -202
  50. package/oveanet-pack/seo-audit-360/templates/seo-audit-workflow.md +0 -241
  51. package/oveanet-pack/seo-audit-360/tests/__pycache__/test_crawl.cpython-314-pytest-9.0.2.pyc +0 -0
  52. package/oveanet-pack/seo-audit-360/tests/__pycache__/test_parse.cpython-314-pytest-9.0.2.pyc +0 -0
  53. package/oveanet-pack/seo-audit-360/tests/fixtures/sample_page.html +0 -62
  54. package/oveanet-pack/seo-audit-360/tests/test_apis.py +0 -75
  55. package/oveanet-pack/seo-audit-360/tests/test_crawl.py +0 -121
  56. package/oveanet-pack/seo-audit-360/tests/test_fetch.py +0 -70
  57. package/oveanet-pack/seo-audit-360/tests/test_parse.py +0 -184
  58. package/oveanet-pack/universal-backup/DEPLOYMENT.md +0 -80
  59. package/oveanet-pack/universal-backup/README.md +0 -58
  60. package/oveanet-pack/universal-backup/agent/backup-agent.md +0 -71
  61. package/oveanet-pack/universal-backup/agent.yaml +0 -45
  62. package/oveanet-pack/universal-backup/templates/backup-workflow.md +0 -51
@@ -1,123 +0,0 @@
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- # E-E-A-T Evaluation Criteria (March 2026)
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-
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- > Author: Laurent Rochetta | BMAD+ SEO Engine v2.0
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- > Based on: Google Quality Rater Guidelines (September 2025 update)
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-
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- ## Overview
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-
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- E-E-A-T = **Experience, Expertise, Authoritativeness, Trustworthiness**
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-
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- Google's quality raters evaluate pages on these four dimensions. While not a direct ranking factor, E-E-A-T signals influence how Google's algorithms assess content quality and YMYL (Your Money or Your Life) pages.
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-
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- > Since March 2024, the Helpful Content System is merged into Google's core algorithm. Enforcement is continuous, not via separate HCU updates.
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-
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- ---
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-
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- ## Experience (25 points)
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-
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- First-hand, real-world experience with the topic.
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-
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- | Signal | Points | How to Detect |
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- |--------|--------|---------------|
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- | Original research or case studies | 8 | Unique data, before/after results, proprietary findings |
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- | First-hand process documentation | 6 | Step-by-step from personal experience, production screenshots |
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- | Unique media from direct experience | 6 | Original photos, self-recorded videos, personal screenshots |
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- | Specific examples and anecdotes | 5 | Named examples, concrete details, real scenarios |
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-
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- **Red flags**: Generic advice that could come from any source, stock photos only, no personal perspective.
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-
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- ---
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-
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- ## Expertise (25 points)
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-
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- Demonstrable knowledge and skill in the subject area.
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-
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- | Signal | Points | How to Detect |
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- |--------|--------|---------------|
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- | Author credentials visible | 7 | Bio with qualifications, certifications, professional background |
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- | Technical depth appropriate | 7 | Correct terminology, nuanced explanations, awareness of edge cases |
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- | Well-sourced claims | 6 | Citations to studies, official documentation, linked sources |
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- | Comprehensive topic coverage | 5 | Covers subtopics, addresses counterarguments, FAQ sections |
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-
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- **Red flags**: No author identified, surface-level coverage, factual errors, outdated information.
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-
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- ---
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-
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- ## Authoritativeness (25 points)
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-
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- Recognition as a trusted source by peers and industry.
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-
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- | Signal | Points | How to Detect |
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- |--------|--------|---------------|
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- | External citations / references | 7 | Backlinks from authoritative sites, cited in industry publications |
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- | Brand recognition signals | 7 | Awards, partnerships, media mentions, client logos |
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- | Author published elsewhere | 6 | Guest posts, conference talks, books, academic papers |
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- | Expert endorsements | 5 | Testimonials from peers, quoted by other experts |
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-
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- **Red flags**: Brand-new domain with no web presence, no external references, no social proof.
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-
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- ---
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-
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- ## Trustworthiness (25 points)
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-
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- Transparency, accuracy, and confidence in the source.
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-
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- | Signal | Points | How to Detect |
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- |--------|--------|---------------|
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- | Contact info and physical address | 7 | Phone, email, postal address, About page |
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- | Privacy policy and terms | 5 | Legal pages present, accessible, and up-to-date |
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- | HTTPS and security signals | 5 | Valid SSL, HSTS, security headers present |
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- | Transparent authorship and dates | 5 | Author byline, publication date, last updated date |
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- | Customer proof | 3 | Verified reviews, testimonials, case studies |
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-
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- **Red flags**: No contact information, anonymous content, no dates, misleading claims, HTTP only.
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-
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- ---
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-
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- ## YMYL Pages — Higher Standards
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-
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- YMYL (Your Money or Your Life) topics require **elevated E-E-A-T**:
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-
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- | YMYL Category | Examples | E-E-A-T Bar |
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- |---------------|----------|-------------|
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- | Health | Medical advice, symptoms, treatments | Very High — requires medical expertise |
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- | Finance | Investment, tax, insurance, banking | Very High — requires financial credentials |
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- | Safety | Product safety, emergency info | Very High |
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- | Legal | Legal rights, contracts, regulations | Very High — requires legal expertise |
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- | News | Current events, political coverage | High — requires journalistic standards |
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- | Shopping | Product reviews, comparisons | Moderate-High |
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-
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- ---
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-
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- ## AI Content Assessment (Sept 2025 QRG Addition)
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-
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- Google raters now formally assess AI-generated content.
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-
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- ### Acceptable AI Content
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- - Demonstrates genuine E-E-A-T despite AI assistance
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- - Provides unique value (not just rephrased existing content)
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- - Has clear human oversight and editing
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- - Contains original analysis, insights, or perspective
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- - Includes first-party data or real-world evidence
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-
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- ### Low-Quality AI Content Markers
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- - Generic phrasing with no specificity
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- - Repetitive structure across multiple pages (cookie-cutter)
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- - No original insights or unique data
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- - Missing author attribution entirely
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- - Factual inaccuracies or hallucinated statistics
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- - Excessive use of filler words and hedging language
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-
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- ---
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-
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- ## Scoring Methodology
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-
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- **Total E-E-A-T Score = Experience + Expertise + Authoritativeness + Trustworthiness (out of 100)**
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-
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- | Range | Rating | Interpretation |
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- |-------|--------|---------------|
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- | 80–100 | Excellent | Strong signals across all dimensions |
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- | 60–79 | Good | Solid foundation with room to improve |
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- | 40–59 | Needs Work | Significant gaps in one or more areas |
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- | 20–39 | Poor | Major deficiencies undermining credibility |
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- | 0–19 | Critical | Lacking basic trust and expertise signals |
@@ -1,167 +0,0 @@
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- # GEO Signals — AI Search Optimization Guide (March 2026)
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-
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- > Author: Laurent Rochetta | BMAD+ SEO Engine v2.0
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-
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- ## What is GEO?
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-
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- **Generative Engine Optimization (GEO)** is the discipline of optimizing content for AI-generated answers across Google AI Overviews, ChatGPT, Perplexity, Bing Copilot, and other AI-powered search experiences.
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-
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- ## AI Search Landscape
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-
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- | Platform | Reach | Key Citation Sources |
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- |----------|-------|---------------------|
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- | Google AI Overviews | 1.5B users/month, 200+ countries, 50%+ query coverage | Top-10 ranking pages (92%) |
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- | Google AI Mode | Full conversational search (May 2025), zero organic links | Citation is the only visibility mechanism |
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- | ChatGPT Search | 900M weekly active users | Wikipedia (47.9%), Reddit (11.3%) |
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- | Perplexity | 500M+ monthly queries | Reddit (46.7%), Wikipedia |
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- | Bing Copilot | Integrated in Edge/Windows | Bing index, authoritative sites |
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-
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- > AI-referred sessions grew **527%** between January and May 2025 (SparkToro).
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-
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- ---
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-
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- ## The Brand Mention Revolution
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-
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- **Brand mentions correlate 3× more strongly with AI visibility than backlinks.**
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- (Ahrefs December 2025 study, 75,000 brands)
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-
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- | Signal | Correlation with AI Citations |
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- |--------|-------------------------------|
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- | YouTube mentions | ~0.737 (strongest) |
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- | Reddit mentions | High |
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- | Wikipedia presence | High |
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- | LinkedIn presence | Moderate |
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- | Domain Rating (backlinks) | ~0.266 (weak) |
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-
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- > Only **11%** of domains are cited by both ChatGPT and Google AI Overviews for the same query — platform-specific optimization is essential.
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-
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- ---
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-
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- ## GEO Scoring Criteria
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-
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- ### 1. Citability (25%)
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-
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- **Optimal passage length: 134–167 words** for AI citation.
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-
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- | Signal | Strong | Weak |
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- |--------|--------|------|
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- | Quotable statements with facts/stats | ✅ | Vague generic statements |
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- | Self-contained answer blocks | ✅ | Requires surrounding context |
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- | Direct answer in first 40–60 words | ✅ | Buried conclusions |
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- | "X is..." / "X refers to..." patterns | ✅ | No definitions |
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- | Unique data not found elsewhere | ✅ | Commonly available info |
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-
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- ### 2. Structural Readability (20%)
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-
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- 92% of AI Overview citations come from top-10 pages, but 47% come from pages below position 5 — demonstrating different selection logic.
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-
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- | Signal | Strong | Weak |
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- |--------|--------|------|
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- | Clean H1→H2→H3 hierarchy | ✅ | Wall of text |
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- | Question-based headings | ✅ | Vague headings |
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- | Short paragraphs (2-4 sentences) | ✅ | Long unbroken paragraphs |
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- | Tables for comparative data | ✅ | No structured data display |
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- | Lists for multi-item content | ✅ | Inline lists in sentences |
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-
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- ### 3. Multi-Modal Content (15%)
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- Content with multi-modal elements sees **156% higher selection rates**.
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-
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- - Text + relevant images
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- - Video content (embedded or linked)
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- - Infographics and charts
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- - Interactive tools (calculators, assessments)
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- - Structured data supporting media
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-
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- ### 4. Authority & Brand Signals (20%)
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- - Author byline with credentials
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- - Publication and last-updated dates
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- - Citations to primary sources
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- - Organization credentials
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- - Entity presence in Wikipedia, Wikidata
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- - Active presence on Reddit, YouTube, LinkedIn
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-
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- ### 5. Technical Accessibility (20%)
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- **AI crawlers do NOT execute JavaScript** — SSR is critical.
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-
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- - Server-side rendering for core content
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- - AI crawler access in robots.txt
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- - llms.txt file presence
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- - RSL 1.0 licensing terms
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-
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- ---
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-
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- ## AI Crawler Registry
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- | Crawler | Owner | Purpose | Recommend |
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- |---------|-------|---------|-----------|
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- | GPTBot | OpenAI | ChatGPT web search + training | Allow |
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- | OAI-SearchBot | OpenAI | OpenAI search features | Allow |
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- | ChatGPT-User | OpenAI | ChatGPT browsing | Allow |
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- | ClaudeBot | Anthropic | Claude web features | Allow |
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- | PerplexityBot | Perplexity | Perplexity search | Allow |
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- | Applebot-Extended | Apple | Apple Intelligence features | Allow |
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- | Google-Extended | Google | Gemini training (NOT Search) | Optional |
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- | CCBot | Common Crawl | Open dataset training | Optional/Block |
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- | Bytespider | ByteDance | TikTok/Douyin AI training | Block |
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- | anthropic-ai | Anthropic | Claude training | Optional |
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- | cohere-ai | Cohere | Cohere models | Optional |
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-
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- ---
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-
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- ## llms.txt Standard
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- File at `/llms.txt` (domain root). Provides structured guidance to AI crawlers.
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-
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- ```
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- # Site Name
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- > One-line description
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-
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- ## Main Sections
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- - [Page Title](url): Description
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- - [Another Page](url): Description
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-
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- ## Key Facts
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- - Important fact 1
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- - Important fact 2
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- ```
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- Also check for `/llms-full.txt` (expanded version).
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- ---
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- ## RSL 1.0 (Really Simple Licensing)
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- Machine-readable AI licensing standard (December 2025).
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- Backed by: Reddit, Yahoo, Medium, Quora, Cloudflare, Akamai, Creative Commons.
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- Check for RSL implementation and appropriate licensing terms.
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-
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- ---
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-
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- ## Quick Wins for AI Visibility
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- ### Immediate (1 day)
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- 1. Add "What is [topic]?" definition in first 60 words of key pages
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- 2. Create 134–167 word self-contained answer blocks
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- 3. Add question-based H2/H3 headings
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- 4. Include specific statistics with source attribution
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- 5. Add publication and update dates
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- 6. Allow key AI crawlers in robots.txt (GPTBot, ClaudeBot, PerplexityBot)
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-
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- ### Short-term (1 week)
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- 1. Create `/llms.txt` file
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- 2. Add author bios with credentials + Wikipedia/LinkedIn links
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- 3. Implement Person and Organization schema
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- 4. Add comparison tables with structured data
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- 5. Ensure SSR for all critical content
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- ### Strategic (1-3 months)
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- 1. Build Wikipedia presence for brand and key people
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- 2. Create original research or surveys (unique citability)
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- 3. Establish active YouTube channel
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- 4. Build Reddit community presence
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- 5. Implement comprehensive entity linking (sameAs across platforms)
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- 6. Develop unique tools, calculators, or interactive content
@@ -1,153 +0,0 @@
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- # Hreflang — Audit Rules & Best Practices (March 2026)
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- > Author: Laurent Rochetta | BMAD+ SEO Engine v2.0
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-
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- ## What is Hreflang?
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- `hreflang` tells search engines which language/region version of a page to serve.
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- Errors cause wrong language indexing, duplicate content penalties, and lost organic traffic.
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- ---
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-
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- ## Implementation Methods
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- | Method | Best For | Max Pages |
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- |--------|----------|-----------|
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- | `<link>` in `<head>` | Small sites (<50 pages) | ~50 |
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- | HTTP header `Link:` | Non-HTML files (PDFs) | ~50 |
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- | Sitemap `<xhtml:link>` | Large sites (50+) | Unlimited |
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- > **Recommendation**: Use sitemap for sites with 50+ pages. HTTP headers for non-HTML resources.
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- ---
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-
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- ## Validation Rules
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- ### Rule 1: Valid Language Codes
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- - Use **ISO 639-1** (2-letter): `en`, `fr`, `de`, `es`, `ja`, `zh`
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- - Optional **ISO 3166-1 Alpha-2** for region: `en-US`, `en-GB`, `fr-FR`, `fr-CA`, `pt-BR`
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- - **Case insensitive** but convention is lowercase lang, uppercase country
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- | ✅ Valid | ❌ Invalid | Why |
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- |---------|-----------|-----|
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- | `en` | `english` | Must be ISO 639-1 |
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- | `fr-FR` | `fr-FRA` | Country must be 2-letter |
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- | `zh-Hans` | `cn` | `cn` is not a valid language code |
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- | `x-default` | `default` | Must use exact `x-default` |
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-
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- ### Rule 2: Self-Referencing (MANDATORY)
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- Every page MUST include a hreflang tag pointing to itself.
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- ```html
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- <!-- On the English page (example.com/en/) -->
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- <link rel="alternate" hreflang="en" href="https://example.com/en/" />
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- <link rel="alternate" hreflang="fr" href="https://example.com/fr/" />
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- <link rel="alternate" hreflang="x-default" href="https://example.com/en/" />
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- ```
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- **Error if missing**: Google may ignore all hreflang tags on that page.
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- ### Rule 3: Return Tags (MANDATORY)
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- If page A links to page B with hreflang, page B MUST link back to page A.
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-
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- ```
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- Page A (en) → hreflang="fr" → Page B (fr)
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- Page B (fr) → hreflang="en" → Page A (en) ← MANDATORY
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- ```
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- **Error if missing**: Called "orphan hreflang" — Google ignores the one-way tag.
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- ### Rule 4: x-default (STRONGLY RECOMMENDED)
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- Designate a fallback page for users whose language/region doesn't match any variant.
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-
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- ```html
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- <link rel="alternate" hreflang="x-default" href="https://example.com/" />
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- ```
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-
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- Common choices for x-default:
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- - Language selector/redirect page
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- - English version (most common)
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- - Homepage of the main domain
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-
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- ### Rule 5: Canonical + Hreflang Consistency
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- - Each hreflang URL **must be the canonical version** (not a redirect, not a URL with parameters)
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- - If a page has `rel="canonical"` pointing elsewhere, hreflang tags on that page are **ignored**
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- - Canonical and hreflang must agree: don't have hreflang point to a URL that canonicalizes to a different URL
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-
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- ### Rule 6: Absolute URLs Only
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- ```html
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- <!-- ✅ Correct -->
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- <link rel="alternate" hreflang="fr" href="https://example.com/fr/page" />
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-
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- <!-- ❌ Wrong -->
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- <link rel="alternate" hreflang="fr" href="/fr/page" />
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- ```
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- ### Rule 7: No Hreflang on Non-200 Pages
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- - Don't include hreflang tags on pages that return 3xx, 4xx, or 5xx
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- - Don't point hreflang to pages that redirect
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-
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- ---
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-
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- ## Common Error Patterns
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- ### Error 1: Missing Return Tags
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- **Symptom**: hreflang is configured on the main language but not on alternate versions.
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- **Fix**: Add reciprocal hreflang tags on ALL language variants.
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-
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- ### Error 2: Wrong Canonical + Hreflang
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- **Symptom**: Page A hreflang → Page B, but Page B canonical → Page C.
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- **Fix**: Align canonical and hreflang targets.
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-
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- ### Error 3: Missing Self-Reference
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- **Symptom**: Page lists other language versions but not itself.
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- **Fix**: Add `hreflang` tag with the current page's own language/URL.
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- ### Error 4: Inconsistent URLs
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- **Symptom**: hreflang uses `http://` but site is on `https://`, or trailing slash mismatch.
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- **Fix**: Use exact canonical URL (protocol, www/non-www, trailing slash).
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-
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- ### Error 5: Language vs Region Confusion
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- **Symptom**: Using `hreflang="fr"` for France and `hreflang="fr"` for Canada.
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- **Fix**: Use `hreflang="fr-FR"` and `hreflang="fr-CA"` to differentiate.
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-
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- ### Error 6: Missing x-default
115
- **Symptom**: Users in unsupported regions see random language version.
116
- **Fix**: Add `x-default` pointing to language selector or English version.
117
-
118
- ---
119
-
120
- ## Sitemap Implementation (Recommended for 50+ pages)
121
-
122
- ```xml
123
- <?xml version="1.0" encoding="UTF-8"?>
124
- <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
125
- xmlns:xhtml="http://www.w3.org/1999/xhtml">
126
- <url>
127
- <loc>https://example.com/en/page</loc>
128
- <xhtml:link rel="alternate" hreflang="en" href="https://example.com/en/page"/>
129
- <xhtml:link rel="alternate" hreflang="fr" href="https://example.com/fr/page"/>
130
- <xhtml:link rel="alternate" hreflang="de" href="https://example.com/de/page"/>
131
- <xhtml:link rel="alternate" hreflang="x-default" href="https://example.com/en/page"/>
132
- </url>
133
- </urlset>
134
- ```
135
-
136
- ---
137
-
138
- ## Audit Checklist
139
-
140
- | # | Check | Priority |
141
- |---|-------|----------|
142
- | 1 | All hreflang language codes are valid ISO 639-1 | 🔴 Critical |
143
- | 2 | All hreflang country codes are valid ISO 3166-1 | 🔴 Critical |
144
- | 3 | Every page has self-referencing hreflang | 🔴 Critical |
145
- | 4 | All hreflang tags have return tags | 🔴 Critical |
146
- | 5 | All hreflang URLs are absolute | 🔴 Critical |
147
- | 6 | x-default is specified | 🟠 High |
148
- | 7 | Hreflang URLs match canonical URLs | 🟠 High |
149
- | 8 | No hreflang on non-200 pages | 🟠 High |
150
- | 9 | No hreflang pointing to redirecting URLs | 🟠 High |
151
- | 10 | Consistent protocol (https) and www/non-www | 🟡 Medium |
152
- | 11 | Language/region differentiation correct | 🟡 Medium |
153
- | 12 | Sitemap implementation for 50+ pages | 🟡 Medium |
@@ -1,133 +0,0 @@
1
- # Quality Gates — Content Thresholds (March 2026)
2
-
3
- > Author: Laurent Rochetta | BMAD+ SEO Engine v2.0
4
-
5
- ## Word Count Minimums by Page Type
6
-
7
- | Page Type | Minimum | Notes |
8
- |-----------|---------|-------|
9
- | Homepage | 500 | Brand clarity + key offerings |
10
- | Service page | 800 | Comprehensive service description |
11
- | Blog / article | 1,500 | Deep topical coverage |
12
- | Product page | 300+ (400+ complex) | Depends on product complexity |
13
- | Category page | 200 | Plus product listings |
14
- | Location page | 500–600 | Must be 60%+ unique per location |
15
- | Comparison page | 1,200 | Feature matrix + analysis |
16
- | Landing page | 400 | Conversion-focused |
17
- | About page | 500 | Company story + credentials |
18
- | FAQ page | 1,000 | Comprehensive Q&A coverage |
19
-
20
- > **Word count is NOT a ranking factor.** These are topical coverage floors. A thorough 500-word page beats a padded 2,000-word one.
21
-
22
- ---
23
-
24
- ## Location Page Quality Gates
25
-
26
- | Threshold | Action |
27
- |-----------|--------|
28
- | 1–29 location pages | ✅ Normal — ensure 60%+ unique content per page |
29
- | 30+ location pages | ⚠️ WARNING — enforce 60%+ unique content, audit for thin/duplicate |
30
- | 50+ location pages | 🛑 HARD STOP — require user justification before proceeding |
31
-
32
- ### Unique Content Requirements per Location
33
- - Unique local testimonials or case studies
34
- - Location-specific service details
35
- - Local area information and context
36
- - Original photos (not stock)
37
- - Unique meta title and description
38
-
39
- ---
40
-
41
- ## Programmatic Page Quality Gates
42
-
43
- | Threshold | Action |
44
- |-----------|--------|
45
- | 1–99 programmatic pages | ✅ Normal — verify template quality |
46
- | 100+ pages | ⚠️ WARNING — audit for thin content and cannibalization |
47
- | 500+ pages | 🛑 HARD STOP — full audit required before generating more |
48
-
49
- ### Programmatic Content Requirements
50
- - Each page must provide unique value (not just data swap)
51
- - Internal linking automation between related pages
52
- - Canonical strategy to prevent index bloat
53
- - Minimum 200 words of unique contextual content per page
54
- - Quality varies by template — audit samples before scale
55
-
56
- ---
57
-
58
- ## Title Tag Guidelines
59
-
60
- | Criterion | Requirement |
61
- |-----------|-------------|
62
- | Length | 50–60 characters (display limit ~600px) |
63
- | Primary keyword | Include near the beginning |
64
- | Brand name | Append with " | Brand" or " — Brand" |
65
- | Uniqueness | Every page must have a unique title |
66
- | Accuracy | Must reflect actual page content |
67
-
68
- ---
69
-
70
- ## Meta Description Guidelines
71
-
72
- | Criterion | Requirement |
73
- |-----------|-------------|
74
- | Length | 150–160 characters |
75
- | Call to action | Include when appropriate |
76
- | Primary keyword | Include naturally |
77
- | Uniqueness | Every page must have a unique description |
78
- | Accuracy | Must match page content (Google may rewrite if not) |
79
-
80
- ---
81
-
82
- ## Heading Hierarchy Rules
83
-
84
- | Rule | Requirement |
85
- |------|-------------|
86
- | H1 count | Exactly 1 per page |
87
- | H1 content | Should contain primary keyword, be descriptive |
88
- | Hierarchy | H1 → H2 → H3 (no skipping levels) |
89
- | Heading frequency | One heading every 200–300 words |
90
- | Heading style | Descriptive, not generic ("Our Services" → "Professional SEO Audit Services") |
91
-
92
- ---
93
-
94
- ## Image Optimization Standards
95
-
96
- | Criterion | Standard | Priority |
97
- |-----------|----------|----------|
98
- | Alt text | Descriptive, meaningful, includes keywords naturally | High |
99
- | Dimensions | Width and height attributes specified | High (CLS) |
100
- | Format | WebP or AVIF preferred, JPEG/PNG acceptable | Medium |
101
- | File size | <200KB for standard, <500KB for hero images | Medium |
102
- | Lazy loading | `loading="lazy"` for below-fold images | Medium |
103
- | Preload | `<link rel="preload">` for hero/LCP images | High |
104
- | Srcset | Responsive sizes for different viewports | Medium |
105
-
106
- ---
107
-
108
- ## Internal Linking Standards
109
-
110
- | Metric | Target |
111
- |--------|--------|
112
- | Links per 1,000 words | 3–5 relevant internal links |
113
- | Anchor text | Descriptive (not "click here") |
114
- | Orphan pages | 0 (every page linked from at least one other) |
115
- | Click depth | Important pages within 3 clicks of homepage |
116
- | Broken links | 0 internal 404s |
117
-
118
- ---
119
-
120
- ## Thin Content Detection
121
-
122
- A page is flagged as "thin content" when:
123
- 1. Word count is below the minimum for its page type
124
- 2. Content is predominantly duplicate or near-duplicate of another page
125
- 3. Content is auto-generated without unique value-add
126
- 4. Page provides no actionable information
127
-
128
- ### Doorway Page Prevention
129
- Never recommend creating pages that:
130
- - Exist solely to funnel users to another page
131
- - Have nearly identical content with only location/keyword swaps
132
- - Provide no standalone value
133
- - Target many similar keyword variations with minimal differences
@@ -1,91 +0,0 @@
1
- # Schema.org — Type Catalog & Deprecation Status (March 2026)
2
-
3
- > Author: Laurent Rochetta | BMAD+ SEO Engine v2.0 | Schema.org v29.4
4
-
5
- ## Format: Always JSON-LD
6
- `<script type="application/ld+json">` — Google's explicit recommendation.
7
- Content with schema has ~2.5× higher AI citation probability (Google/Microsoft, March 2025).
8
-
9
- ## Active — Recommend Freely
10
-
11
- | Type | Use Case | Key Properties |
12
- |------|----------|----------------|
13
- | Organization | Company/brand | name, url, logo, contactPoint, sameAs |
14
- | LocalBusiness | Physical location | name, address, telephone, openingHours, geo, priceRange |
15
- | SoftwareApplication | Apps | name, operatingSystem, applicationCategory, offers |
16
- | WebApplication | SaaS | name, applicationCategory, offers, featureList |
17
- | Product | Products | name, image, description, sku, brand, offers, review |
18
- | ProductGroup | Variants | name, productGroupID, variesBy, hasVariant |
19
- | Offer | Pricing | price, priceCurrency, availability, url |
20
- | Service | Services | name, provider, areaServed, description, offers |
21
- | Article | Articles | headline, author, datePublished, dateModified, image, publisher |
22
- | BlogPosting | Blog content | Same as Article + blog context |
23
- | NewsArticle | News | Same as Article + news context |
24
- | Review | Reviews | reviewRating, author, itemReviewed, reviewBody |
25
- | AggregateRating | Ratings | ratingValue, reviewCount, bestRating |
26
- | BreadcrumbList | Navigation | itemListElement with position, name, item |
27
- | WebSite | Site-level | name, url, potentialAction (SearchAction) |
28
- | WebPage | Page-level | name, description, datePublished, dateModified |
29
- | Person | Authors/team | name, jobTitle, url, sameAs, image, worksFor |
30
- | ProfilePage | Profiles | mainEntity (Person), name, sameAs |
31
- | ContactPage | Contact | name, url |
32
- | VideoObject | Video | name, description, thumbnailUrl, uploadDate, duration |
33
- | ImageObject | Images | contentUrl, caption, creator |
34
- | Event | Events | name, startDate, endDate, location, organizer |
35
- | JobPosting | Jobs | title, description, datePosted, hiringOrganization |
36
- | Course | Education | name, description, provider, hasCourseInstance |
37
- | DiscussionForumPosting | Forums | headline, author, datePublished, text |
38
- | Certification | Certifications | certificationIdentification, issuedBy (April 2025) |
39
- | BroadcastEvent | Live streams | isLiveBroadcast, startDate, endDate |
40
- | Clip | Video chapters | name, startOffset, endOffset, url |
41
- | SeekToAction | Video seek | target with timestamp parameter |
42
- | SoftwareSourceCode | Repos | codeRepository, programmingLanguage, license |
43
-
44
- ## Restricted — Specific Sites Only
45
-
46
- | Type | Restriction | Since |
47
- |------|------------|-------|
48
- | FAQPage | Government & healthcare ONLY | Aug 2023 |
49
-
50
- > FAQPage still benefits AI/LLM citation (ChatGPT, Perplexity) even without Google rich results. Existing FAQPage on commercial sites: Info priority, not Critical.
51
-
52
- ## Deprecated — NEVER Recommend
53
-
54
- | Type | Since | Notes |
55
- |------|-------|-------|
56
- | HowTo | Sept 2023 | Rich results fully removed |
57
- | SpecialAnnouncement | July 2025 | COVID-era, no longer processed |
58
- | CourseInfo | June 2025 | Merged into Course |
59
- | EstimatedSalary | June 2025 | No longer displayed |
60
- | LearningVideo | June 2025 | Use VideoObject instead |
61
- | ClaimReview | June 2025 | Fact-check markup discontinued |
62
- | VehicleListing | June 2025 | Vehicle listings discontinued |
63
- | Practice Problem | Late 2025 | Educational problems discontinued |
64
- | Dataset | Late 2025 | Dataset Search discontinued |
65
-
66
- ## Recent Additions (2024–2026)
67
-
68
- | Feature | When | Notes |
69
- |---------|------|-------|
70
- | Product Certification | April 2025 | Replaces EnergyConsumptionDetails |
71
- | ProductGroup | 2025 | E-commerce variants |
72
- | ProfilePage | 2025 | E-E-A-T author pages |
73
- | DiscussionForumPosting | 2024 | Forum content |
74
- | LoyaltyProgram | June 2025 | Member pricing |
75
- | ConferenceEvent | Dec 2025 | Schema.org v29.4 |
76
- | PerformingArtsEvent | Dec 2025 | Schema.org v29.4 |
77
-
78
- ## Validation Checklist
79
- 1. ✅ `@context` = `"https://schema.org"` (not http)
80
- 2. ✅ `@type` valid + non-deprecated
81
- 3. ✅ Required properties present
82
- 4. ✅ Correct data types
83
- 5. ✅ No placeholder text
84
- 6. ✅ Absolute URLs only
85
- 7. ✅ ISO 8601 dates
86
- 8. ✅ Valid image URLs
87
-
88
- ## E-Commerce Notes
89
- - `returnPolicyCountry` required in MerchantReturnPolicy (March 2025)
90
- - Content API for Shopping sunsets August 18, 2026 → migrate to Merchant API
91
- - JS-injected Product schema may face delayed processing → include in server HTML