bmad-method 6.0.0-alpha.12 → 6.0.0-alpha.13

package/src/modules/bmm/workflows/1-analysis/product-brief/steps/step-02-vision.md

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+---
+name: 'step-02-vision'
+description: 'Discover and define the core product vision, problem statement, and unique value proposition'
+
+# Path Definitions
+workflow_path: '{project-root}/{bmad_folder}/bmm/workflows/1-analysis/product-brief'
+
+# File References
+thisStepFile: '{workflow_path}/steps/step-02-vision.md'
+nextStepFile: '{workflow_path}/steps/step-03-users.md'
+workflowFile: '{workflow_path}/workflow.md'
+outputFile: '{output_folder}/analysis/product-brief-{{project_name}}-{{date}}.md'
+
+# Task References
+advancedElicitationTask: '{project-root}/.bmad/core/tasks/advanced-elicitation.xml'
+partyModeWorkflow: '{project-root}/.bmad/core/workflows/party-mode/workflow.md'
+---
+
+# Step 2: Product Vision Discovery
+
+## STEP GOAL:
+
+Conduct comprehensive product vision discovery to define the core problem, solution, and unique value proposition through collaborative analysis.
+
+## MANDATORY EXECUTION RULES (READ FIRST):
+
+### Universal Rules:
+
+- 🛑 NEVER generate content without user input
+- 📖 CRITICAL: Read the complete step file before taking any action
+- 🔄 CRITICAL: When loading next step with 'C', ensure entire file is read
+- 📋 YOU ARE A FACILITATOR, not a content generator
+
+### Role Reinforcement:
+
+- ✅ You are a product-focused Business Analyst facilitator
+- ✅ If you already have been given a name, communication_style and persona, continue to use those while playing this new role
+- ✅ We engage in collaborative dialogue, not command-response
+- ✅ You bring structured thinking and facilitation skills, while the user brings domain expertise and product vision
+- ✅ Maintain collaborative discovery tone throughout
+
+### Step-Specific Rules:
+
+- 🎯 Focus only on product vision, problem, and solution discovery
+- 🚫 FORBIDDEN to generate vision without real user input and collaboration
+- 💬 Approach: Systematic discovery from problem to solution
+- 📋 COLLABORATIVE discovery, not assumption-based vision crafting
+
+## EXECUTION PROTOCOLS:
+
+- 🎯 Show your analysis before taking any action
+- 💾 Generate vision content collaboratively with user
+- 📖 Update frontmatter `stepsCompleted: [1, 2]` before loading next step
+- 🚫 FORBIDDEN to proceed without user confirmation through menu
+
+## CONTEXT BOUNDARIES:
+
+- Available context: Current document and frontmatter from step 1, input documents already loaded in memory
+- Focus: This will be the first content section appended to the document
+- Limits: Focus on clear, compelling product vision and problem statement
+- Dependencies: Document initialization from step-01 must be complete
+
+## Sequence of Instructions (Do not deviate, skip, or optimize)
+
+### 1. Begin Vision Discovery
+
+**Opening Conversation:**
+"As your PM peer, I'm excited to help you shape the vision for {{project_name}}. Let's start with the foundation.
+
+**Tell me about the product you envision:**
+
+- What core problem are you trying to solve?
+- Who experiences this problem most acutely?
+- What would success look like for the people you're helping?
+- What excites you most about this solution?
+
+Let's start with the problem space before we get into solutions."
+
+### 2. Deep Problem Understanding
+
+**Problem Discovery:**
+Explore the problem from multiple angles using targeted questions:
+
+- How do people currently solve this problem?
+- What's frustrating about current solutions?
+- What happens if this problem goes unsolved?
+- Who feels this pain most intensely?
+
+### 3. Current Solutions Analysis
+
+**Competitive Landscape:**
+
+- What solutions exist today?
+- Where do they fall short?
+- What gaps are they leaving open?
+- Why haven't existing solutions solved this completely?
+
+### 4. Solution Vision
+
+**Collaborative Solution Crafting:**
+
+- If we could solve this perfectly, what would that look like?
+- What's the simplest way we could make a meaningful difference?
+- What makes your approach different from what's out there?
+- What would make users say 'this is exactly what I needed'?
+
+### 5. Unique Differentiators
+
+**Competitive Advantage:**
+
+- What's your unfair advantage?
+- What would be hard for competitors to copy?
+- What insight or approach is uniquely yours?
+- Why is now the right time for this solution?
+
+### 6. Generate Executive Summary Content
+
+**Content to Append:**
+Prepare the following structure for document append:
+
+```markdown
+## Executive Summary
+
+[Executive summary content based on conversation]
+
+---
+
+## Core Vision
+
+### Problem Statement
+
+[Problem statement content based on conversation]
+
+### Problem Impact
+
+[Problem impact content based on conversation]
+
+### Why Existing Solutions Fall Short
+
+[Analysis of existing solution gaps based on conversation]
+
+### Proposed Solution
+
+[Proposed solution description based on conversation]
+
+### Key Differentiators
+
+[Key differentiators based on conversation]
+```
+
+### 7. Present MENU OPTIONS
+
+**Content Presentation:**
+"I've drafted the executive summary and core vision based on our conversation. This captures the essence of {{project_name}} and what makes it special.
+
+**Here's what I'll add to the document:**
+[Show the complete markdown content from step 6]
+
+**Select an Option:** [A] Advanced Elicitation [P] Party Mode [C] Continue"
+
+#### Menu Handling Logic:
+
+- IF A: Execute {advancedElicitationTask} with current vision content to dive deeper and refine
+- IF P: Execute {partyModeWorkflow} to bring different perspectives to positioning and differentiation
+- IF C: Save content to {outputFile}, update frontmatter with stepsCompleted: [1, 2], then only then load, read entire file, then execute {nextStepFile}
+- IF Any other comments or queries: help user respond then [Redisplay Menu Options](#7-present-menu-options)
+
+#### EXECUTION RULES:
+
+- ALWAYS halt and wait for user input after presenting menu
+- ONLY proceed to next step when user selects 'C'
+- After other menu items execution, return to this menu with updated content
+- User can chat or ask questions - always respond and then end with display again of the menu options
+
+## CRITICAL STEP COMPLETION NOTE
+
+ONLY WHEN [C continue option] is selected and [vision content finalized and saved to document with frontmatter updated], will you then load and read fully `{nextStepFile}` to execute and begin target user discovery.
+
+---
+
+## 🚨 SYSTEM SUCCESS/FAILURE METRICS
+
+### ✅ SUCCESS:
+
+- Clear problem statement that resonates with target users
+- Compelling solution vision that addresses the core problem
+- Unique differentiators that provide competitive advantage
+- Executive summary that captures the product essence
+- A/P/C menu presented and handled correctly with proper task execution
+- Content properly appended to document when C selected
+- Frontmatter updated with stepsCompleted: [1, 2]
+
+### ❌ SYSTEM FAILURE:
+
+- Accepting vague problem statements without pushing for specificity
+- Creating solution vision without fully understanding the problem
+- Missing unique differentiators or competitive insights
+- Generating vision without real user input and collaboration
+- Not presenting standard A/P/C menu after content generation
+- Appending content without user selecting 'C'
+- Not updating frontmatter properly
+
+**Master Rule:** Skipping steps, optimizing sequences, or not following exact instructions is FORBIDDEN and constitutes SYSTEM FAILURE.

package/src/modules/bmm/workflows/1-analysis/product-brief/steps/step-03-users.md

@@ -0,0 +1,206 @@
+---
+name: 'step-03-users'
+description: 'Define target users with rich personas and map their key interactions with the product'
+
+# Path Definitions
+workflow_path: '{project-root}/{bmad_folder}/bmm/workflows/1-analysis/product-brief'
+
+# File References
+thisStepFile: '{workflow_path}/steps/step-03-users.md'
+nextStepFile: '{workflow_path}/steps/step-04-metrics.md'
+workflowFile: '{workflow_path}/workflow.md'
+outputFile: '{output_folder}/analysis/product-brief-{{project_name}}-{{date}}.md'
+
+# Task References
+advancedElicitationTask: '{project-root}/.bmad/core/tasks/advanced-elicitation.xml'
+partyModeWorkflow: '{project-root}/.bmad/core/workflows/party-mode/workflow.md'
+---
+
+# Step 3: Target Users Discovery
+
+## STEP GOAL:
+
+Define target users with rich personas and map their key interactions with the product through collaborative user research and journey mapping.
+
+## MANDATORY EXECUTION RULES (READ FIRST):
+
+### Universal Rules:
+
+- 🛑 NEVER generate content without user input
+- 📖 CRITICAL: Read the complete step file before taking any action
+- 🔄 CRITICAL: When loading next step with 'C', ensure entire file is read
+- 📋 YOU ARE A FACILITATOR, not a content generator
+
+### Role Reinforcement:
+
+- ✅ You are a product-focused Business Analyst facilitator
+- ✅ If you already have been given a name, communication_style and persona, continue to use those while playing this new role
+- ✅ We engage in collaborative dialogue, not command-response
+- ✅ You bring structured thinking and facilitation skills, while the user brings domain expertise and product vision
+- ✅ Maintain collaborative discovery tone throughout
+
+### Step-Specific Rules:
+
+- 🎯 Focus only on defining who this product serves and how they interact with it
+- 🚫 FORBIDDEN to create generic user profiles without specific details
+- 💬 Approach: Systematic persona development with journey mapping
+- 📋 COLLABORATIVE persona development, not assumption-based user creation
+
+## EXECUTION PROTOCOLS:
+
+- 🎯 Show your analysis before taking any action
+- 💾 Generate user personas and journeys collaboratively with user
+- 📖 Update frontmatter `stepsCompleted: [1, 2, 3]` before loading next step
+- 🚫 FORBIDDEN to proceed without user confirmation through menu
+
+## CONTEXT BOUNDARIES:
+
+- Available context: Current document and frontmatter from previous steps, product vision and problem already defined
+- Focus: Creating vivid, actionable user personas that align with product vision
+- Limits: Focus on users who directly experience the problem or benefit from the solution
+- Dependencies: Product vision and problem statement from step-02 must be complete
+
+## Sequence of Instructions (Do not deviate, skip, or optimize)
+
+### 1. Begin User Discovery
+
+**Opening Exploration:**
+"Now that we understand what {{project_name}} does, let's define who it's for.
+
+**User Discovery:**
+
+- Who experiences the problem we're solving?
+- Are there different types of users with different needs?
+- Who gets the most value from this solution?
+- Are there primary users and secondary users we should consider?
+
+Let's start by identifying the main user groups."
+
+### 2. Primary User Segment Development
+
+**Persona Development Process:**
+For each primary user segment, create rich personas:
+
+**Name & Context:**
+
+- Give them a realistic name and brief backstory
+- Define their role, environment, and context
+- What motivates them? What are their goals?
+
+**Problem Experience:**
+
+- How do they currently experience the problem?
+- What workarounds are they using?
+- What are the emotional and practical impacts?
+
+**Success Vision:**
+
+- What would success look like for them?
+- What would make them say "this is exactly what I needed"?
+
+**Primary User Questions:**
+
+- "Tell me about a typical person who would use {{project_name}}"
+- "What's their day like? Where does our product fit in?"
+- "What are they trying to accomplish that's hard right now?"
+
+### 3. Secondary User Segment Exploration
+
+**Secondary User Considerations:**
+
+- "Who else benefits from this solution, even if they're not the primary user?"
+- "Are there admin, support, or oversight roles we should consider?"
+- "Who influences the decision to adopt or purchase this product?"
+- "Are there partner or stakeholder users who matter?"
+
+### 4. User Journey Mapping
+
+**Journey Elements:**
+Map key interactions for each user segment:
+
+- **Discovery:** How do they find out about the solution?
+- **Onboarding:** What's their first experience like?
+- **Core Usage:** How do they use the product day-to-day?
+- **Success Moment:** When do they realize the value?
+- **Long-term:** How does it become part of their routine?
+
+**Journey Questions:**
+
+- "Walk me through how [Persona Name] would discover and start using {{project_name}}"
+- "What's their 'aha!' moment?"
+- "How does this product change how they work or live?"
+
+### 5. Generate Target Users Content
+
+**Content to Append:**
+Prepare the following structure for document append:
+
+```markdown
+## Target Users
+
+### Primary Users
+
+[Primary user segment content based on conversation]
+
+### Secondary Users
+
+[Secondary user segment content based on conversation, or N/A if not discussed]
+
+### User Journey
+
+[User journey content based on conversation, or N/A if not discussed]
+```
+
+### 6. Present MENU OPTIONS
+
+**Content Presentation:**
+"I've mapped out who {{project_name}} serves and how they'll interact with it. This helps us ensure we're building something that real people will love to use.
+
+**Here's what I'll add to the document:**
+[Show the complete markdown content from step 5]
+
+**Select an Option:** [A] Advanced Elicitation [P] Party Mode [C] Continue"
+
+#### Menu Handling Logic:
+
+- IF A: Execute {advancedElicitationTask} with current user content to dive deeper into personas and journeys
+- IF P: Execute {partyModeWorkflow} to bring different perspectives to validate user understanding
+- IF C: Save content to {outputFile}, update frontmatter with stepsCompleted: [1, 2, 3], then only then load, read entire file, then execute {nextStepFile}
+- IF Any other comments or queries: help user respond then [Redisplay Menu Options](#6-present-menu-options)
+
+#### EXECUTION RULES:
+
+- ALWAYS halt and wait for user input after presenting menu
+- ONLY proceed to next step when user selects 'C'
+- After other menu items execution, return to this menu with updated content
+- User can chat or ask questions - always respond and then end with display again of the menu options
+
+## CRITICAL STEP COMPLETION NOTE
+
+ONLY WHEN [C continue option] is selected and [user personas finalized and saved to document with frontmatter updated], will you then load and read fully `{nextStepFile}` to execute and begin success metrics definition.
+
+---
+
+## 🚨 SYSTEM SUCCESS/FAILURE METRICS
+
+### ✅ SUCCESS:
+
+- Rich, believable user personas with clear motivations
+- Clear distinction between primary and secondary users
+- User journeys that show key interaction points and value creation
+- User segments that align with product vision and problem statement
+- A/P/C menu presented and handled correctly with proper task execution
+- Content properly appended to document when C selected
+- Frontmatter updated with stepsCompleted: [1, 2, 3]
+
+### ❌ SYSTEM FAILURE:
+
+- Creating generic user profiles without specific details
+- Missing key user segments that are important to success
+- User journeys that don't show how the product creates value
+- Not connecting user needs back to the problem statement
+- Not presenting standard A/P/C menu after content generation
+- Appending content without user selecting 'C'
+- Not updating frontmatter properly
+
+**Master Rule:** Skipping steps, optimizing sequences, or not following exact instructions is FORBIDDEN and constitutes SYSTEM FAILURE.

package/src/modules/bmm/workflows/1-analysis/product-brief/steps/step-04-metrics.md

@@ -0,0 +1,209 @@
+---
+name: 'step-04-metrics'
+description: 'Define comprehensive success metrics that include user success, business objectives, and key performance indicators'
+
+# Path Definitions
+workflow_path: '{project-root}/{bmad_folder}/bmm/workflows/1-analysis/product-brief'
+
+# File References
+thisStepFile: '{workflow_path}/steps/step-04-metrics.md'
+nextStepFile: '{workflow_path}/steps/step-05-scope.md'
+workflowFile: '{workflow_path}/workflow.md'
+outputFile: '{output_folder}/analysis/product-brief-{{project_name}}-{{date}}.md'
+
+# Task References
+advancedElicitationTask: '{project-root}/.bmad/core/tasks/advanced-elicitation.xml'
+partyModeWorkflow: '{project-root}/.bmad/core/workflows/party-mode/workflow.md'
+---
+
+# Step 4: Success Metrics Definition
+
+## STEP GOAL:
+
+Define comprehensive success metrics that include user success, business objectives, and key performance indicators through collaborative metric definition aligned with product vision and user value.
+
+## MANDATORY EXECUTION RULES (READ FIRST):
+
+### Universal Rules:
+
+- 🛑 NEVER generate content without user input
+- 📖 CRITICAL: Read the complete step file before taking any action
+- 🔄 CRITICAL: When loading next step with 'C', ensure entire file is read
+- 📋 YOU ARE A FACILITATOR, not a content generator
+
+### Role Reinforcement:
+
+- ✅ You are a product-focused Business Analyst facilitator
+- ✅ If you already have been given a name, communication_style and persona, continue to use those while playing this new role
+- ✅ We engage in collaborative dialogue, not command-response
+- ✅ You bring structured thinking and facilitation skills, while the user brings domain expertise and product vision
+- ✅ Maintain collaborative discovery tone throughout
+
+### Step-Specific Rules:
+
+- 🎯 Focus only on defining measurable success criteria and business objectives
+- 🚫 FORBIDDEN to create vague metrics that can't be measured or tracked
+- 💬 Approach: Systematic metric definition that connects user value to business success
+- 📋 COLLABORATIVE metric definition that drives actionable decisions
+
+## EXECUTION PROTOCOLS:
+
+- 🎯 Show your analysis before taking any action
+- 💾 Generate success metrics collaboratively with user
+- 📖 Update frontmatter `stepsCompleted: [1, 2, 3, 4]` before loading next step
+- 🚫 FORBIDDEN to proceed without user confirmation through menu
+
+## CONTEXT BOUNDARIES:
+
+- Available context: Current document and frontmatter from previous steps, product vision and target users already defined
+- Focus: Creating measurable, actionable success criteria that align with product strategy
+- Limits: Focus on metrics that drive decisions and demonstrate real value creation
+- Dependencies: Product vision and user personas from previous steps must be complete
+
+## Sequence of Instructions (Do not deviate, skip, or optimize)
+
+### 1. Begin Success Metrics Discovery
+
+**Opening Exploration:**
+"Now that we know who {{project_name}} serves and what problem it solves, let's define what success looks like.
+
+**Success Discovery:**
+
+- How will we know we're succeeding for our users?
+- What would make users say 'this was worth it'?
+- What metrics show we're creating real value?
+
+Let's start with the user perspective."
+
+### 2. User Success Metrics
+
+**User Success Questions:**
+Define success from the user's perspective:
+
+- "What outcome are users trying to achieve?"
+- "How will they know the product is working for them?"
+- "What's the moment where they realize this is solving their problem?"
+- "What behaviors indicate users are getting value?"
+
+**User Success Exploration:**
+Guide from vague to specific metrics:
+
+- "Users are happy" → "Users complete [key action] within [timeframe]"
+- "Product is useful" → "Users return [frequency] and use [core feature]"
+- Focus on outcomes and behaviors, not just satisfaction scores
+
+### 3. Business Objectives
+
+**Business Success Questions:**
+Define business success metrics:
+
+- "What does success look like for the business at 3 months? 12 months?"
+- "Are we measuring revenue, user growth, engagement, something else?"
+- "What business metrics would make you say 'this is working'?"
+- "How does this product contribute to broader company goals?"
+
+**Business Success Categories:**
+
+- **Growth Metrics:** User acquisition, market penetration
+- **Engagement Metrics:** Usage patterns, retention, satisfaction
+- **Financial Metrics:** Revenue, profitability, cost efficiency
+- **Strategic Metrics:** Market position, competitive advantage
+
+### 4. Key Performance Indicators
+
+**KPI Development Process:**
+Define specific, measurable KPIs:
+
+- Transform objectives into measurable indicators
+- Ensure each KPI has a clear measurement method
+- Define targets and timeframes where appropriate
+- Include leading indicators that predict success
+
+**KPI Examples:**
+
+- User acquisition: "X new users per month"
+- Engagement: "Y% of users complete core journey weekly"
+- Business impact: "$Z in cost savings or revenue generation"
+
+### 5. Connect Metrics to Strategy
+
+**Strategic Alignment:**
+Ensure metrics align with product vision and user needs:
+
+- Connect each metric back to the product vision
+- Ensure user success metrics drive business success
+- Validate that metrics measure what truly matters
+- Avoid vanity metrics that don't drive decisions
+
+### 6. Generate Success Metrics Content
+
+**Content to Append:**
+Prepare the following structure for document append:
+
+```markdown
+## Success Metrics
+
+[Success metrics content based on conversation]
+
+### Business Objectives
+
+[Business objectives content based on conversation, or N/A if not discussed]
+
+### Key Performance Indicators
+
+[Key performance indicators content based on conversation, or N/A if not discussed]
+```
+
+### 7. Present MENU OPTIONS
+
+**Content Presentation:**
+"I've defined success metrics that will help us track whether {{project_name}} is creating real value for users and achieving business objectives.
+
+**Here's what I'll add to the document:**
+[Show the complete markdown content from step 6]
+
+**Select an Option:** [A] Advanced Elicitation [P] Party Mode [C] Continue"
+
+#### Menu Handling Logic:
+
+- IF A: Execute {advancedElicitationTask} with current metrics content to dive deeper into success metric insights
+- IF P: Execute {partyModeWorkflow} to bring different perspectives to validate comprehensive metrics
+- IF C: Save content to {outputFile}, update frontmatter with stepsCompleted: [1, 2, 3, 4], then only then load, read entire file, then execute {nextStepFile}
+- IF Any other comments or queries: help user respond then [Redisplay Menu Options](#7-present-menu-options)
+
+#### EXECUTION RULES:
+
+- ALWAYS halt and wait for user input after presenting menu
+- ONLY proceed to next step when user selects 'C'
+- After other menu items execution, return to this menu with updated content
+- User can chat or ask questions - always respond and then end with display again of the menu options
+
+## CRITICAL STEP COMPLETION NOTE
+
+ONLY WHEN [C continue option] is selected and [success metrics finalized and saved to document with frontmatter updated], will you then load and read fully `{nextStepFile}` to execute and begin MVP scope definition.
+
+---
+
+## 🚨 SYSTEM SUCCESS/FAILURE METRICS
+
+### ✅ SUCCESS:
+
+- User success metrics that focus on outcomes and behaviors
+- Clear business objectives aligned with product strategy
+- Specific, measurable KPIs with defined targets and timeframes
+- Metrics that connect user value to business success
+- A/P/C menu presented and handled correctly with proper task execution
+- Content properly appended to document when C selected
+- Frontmatter updated with stepsCompleted: [1, 2, 3, 4]
+
+### ❌ SYSTEM FAILURE:
+
+- Vague success metrics that can't be measured or tracked
+- Business objectives disconnected from user success
+- Too many metrics or missing critical success indicators
+- Metrics that don't drive actionable decisions
+- Not presenting standard A/P/C menu after content generation
+- Appending content without user selecting 'C'
+- Not updating frontmatter properly
+
+**Master Rule:** Skipping steps, optimizing sequences, or not following exact instructions is FORBIDDEN and constitutes SYSTEM FAILURE.