bmad-method 4.27.0 → 4.27.2

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Files changed (99) hide show
  1. package/CHANGELOG.md +14 -0
  2. package/bmad-core/agent-teams/team-all.yaml +6 -6
  3. package/bmad-core/agent-teams/team-fullstack.yaml +6 -6
  4. package/bmad-core/agent-teams/team-no-ui.yaml +2 -2
  5. package/bmad-core/agents/analyst.md +17 -20
  6. package/bmad-core/agents/architect.md +15 -18
  7. package/bmad-core/agents/bmad-master.md +55 -56
  8. package/bmad-core/agents/bmad-orchestrator.md +24 -23
  9. package/bmad-core/agents/dev.md +10 -10
  10. package/bmad-core/agents/pm.md +17 -20
  11. package/bmad-core/agents/po.md +12 -15
  12. package/bmad-core/agents/qa.md +7 -8
  13. package/bmad-core/agents/sm.md +8 -13
  14. package/bmad-core/agents/ux-expert.md +7 -11
  15. package/bmad-core/core-config.yaml +1 -1
  16. package/bmad-core/templates/architecture-tmpl.yaml +650 -0
  17. package/bmad-core/templates/brainstorming-output-tmpl.yaml +156 -0
  18. package/bmad-core/templates/brownfield-architecture-tmpl.yaml +476 -0
  19. package/bmad-core/templates/brownfield-prd-tmpl.yaml +280 -0
  20. package/bmad-core/templates/competitor-analysis-tmpl.yaml +293 -0
  21. package/bmad-core/templates/front-end-architecture-tmpl.yaml +206 -0
  22. package/bmad-core/templates/front-end-spec-tmpl.yaml +349 -0
  23. package/bmad-core/templates/fullstack-architecture-tmpl.yaml +805 -0
  24. package/bmad-core/templates/market-research-tmpl.yaml +252 -0
  25. package/bmad-core/templates/{prd-tmpl2.yaml → prd-tmpl.yaml} +3 -3
  26. package/bmad-core/templates/project-brief-tmpl.yaml +221 -0
  27. package/bmad-core/templates/story-tmpl.yaml +137 -0
  28. package/common/tasks/create-doc.md +55 -67
  29. package/common/utils/bmad-doc-template.md +29 -0
  30. package/dist/agents/analyst.txt +1004 -1061
  31. package/dist/agents/architect.txt +2460 -2872
  32. package/dist/agents/bmad-master.txt +3842 -4354
  33. package/dist/agents/bmad-orchestrator.txt +211 -87
  34. package/dist/agents/dev.txt +4 -8
  35. package/dist/agents/pm.txt +557 -587
  36. package/dist/agents/po.txt +149 -102
  37. package/dist/agents/qa.txt +145 -35
  38. package/dist/agents/sm.txt +145 -100
  39. package/dist/agents/ux-expert.txt +413 -522
  40. package/dist/expansion-packs/bmad-2d-phaser-game-dev/agents/game-designer.txt +1258 -1236
  41. package/dist/expansion-packs/bmad-2d-phaser-game-dev/agents/game-developer.txt +623 -573
  42. package/dist/expansion-packs/bmad-2d-phaser-game-dev/agents/game-sm.txt +263 -248
  43. package/dist/expansion-packs/bmad-2d-phaser-game-dev/teams/phaser-2d-nodejs-game-team.txt +9135 -4942
  44. package/dist/expansion-packs/bmad-creator-tools/agents/bmad-the-creator.txt +288 -251
  45. package/dist/expansion-packs/bmad-infrastructure-devops/agents/infra-devops-platform.txt +1123 -1145
  46. package/dist/teams/team-all.txt +4583 -4837
  47. package/dist/teams/team-fullstack.txt +5276 -5520
  48. package/dist/teams/team-ide-minimal.txt +375 -185
  49. package/dist/teams/team-no-ui.txt +4875 -5051
  50. package/expansion-packs/bmad-2d-phaser-game-dev/agent-teams/phaser-2d-nodejs-game-team.yaml +2 -2
  51. package/expansion-packs/bmad-2d-phaser-game-dev/agents/game-designer.md +17 -15
  52. package/expansion-packs/bmad-2d-phaser-game-dev/agents/game-developer.md +13 -11
  53. package/expansion-packs/bmad-2d-phaser-game-dev/agents/game-sm.md +13 -11
  54. package/expansion-packs/bmad-2d-phaser-game-dev/config.yaml +1 -1
  55. package/expansion-packs/bmad-2d-phaser-game-dev/templates/game-architecture-tmpl.yaml +613 -0
  56. package/expansion-packs/bmad-2d-phaser-game-dev/templates/game-brief-tmpl.yaml +356 -0
  57. package/expansion-packs/bmad-2d-phaser-game-dev/templates/game-design-doc-tmpl.yaml +343 -0
  58. package/expansion-packs/bmad-2d-phaser-game-dev/templates/game-story-tmpl.yaml +253 -0
  59. package/expansion-packs/bmad-2d-phaser-game-dev/templates/level-design-doc-tmpl.yaml +484 -0
  60. package/expansion-packs/bmad-creator-tools/agents/bmad-the-creator.md +14 -12
  61. package/expansion-packs/bmad-creator-tools/config.yaml +1 -1
  62. package/expansion-packs/bmad-creator-tools/templates/agent-teams-tmpl.yaml +178 -0
  63. package/expansion-packs/bmad-creator-tools/templates/agent-tmpl.yaml +154 -0
  64. package/expansion-packs/bmad-creator-tools/templates/expansion-pack-plan-tmpl.yaml +120 -0
  65. package/expansion-packs/bmad-infrastructure-devops/agents/infra-devops-platform.md +14 -14
  66. package/expansion-packs/bmad-infrastructure-devops/config.yaml +1 -1
  67. package/expansion-packs/bmad-infrastructure-devops/templates/infrastructure-architecture-tmpl.yaml +424 -0
  68. package/expansion-packs/bmad-infrastructure-devops/templates/infrastructure-platform-from-arch-tmpl.yaml +629 -0
  69. package/package.json +1 -1
  70. package/tools/builders/web-builder.js +65 -85
  71. package/tools/installer/package.json +1 -1
  72. package/tools/lib/dependency-resolver.js +8 -19
  73. package/zoo/docs/architecture.md +812 -0
  74. package/zoo/docs/brief.md +253 -0
  75. package/zoo/docs/prd.md +500 -0
  76. package/zoo/docs/stories/1.1.story.md +278 -0
  77. package/bmad-core/templates/architecture-tmpl.md +0 -776
  78. package/bmad-core/templates/brainstorming-output-tmpl.md +0 -149
  79. package/bmad-core/templates/brownfield-architecture-tmpl.md +0 -544
  80. package/bmad-core/templates/brownfield-prd-tmpl.md +0 -266
  81. package/bmad-core/templates/competitor-analysis-tmpl.md +0 -291
  82. package/bmad-core/templates/front-end-architecture-tmpl.md +0 -175
  83. package/bmad-core/templates/front-end-spec-tmpl.md +0 -413
  84. package/bmad-core/templates/fullstack-architecture-tmpl.md +0 -1018
  85. package/bmad-core/templates/market-research-tmpl.md +0 -263
  86. package/bmad-core/templates/prd-tmpl.md +0 -202
  87. package/bmad-core/templates/project-brief-tmpl.md +0 -232
  88. package/bmad-core/templates/story-tmpl.md +0 -58
  89. package/common/tasks/create-doc2.md +0 -65
  90. package/expansion-packs/bmad-2d-phaser-game-dev/templates/game-architecture-tmpl.md +0 -560
  91. package/expansion-packs/bmad-2d-phaser-game-dev/templates/game-brief-tmpl.md +0 -345
  92. package/expansion-packs/bmad-2d-phaser-game-dev/templates/game-design-doc-tmpl.md +0 -331
  93. package/expansion-packs/bmad-2d-phaser-game-dev/templates/game-story-tmpl.md +0 -235
  94. package/expansion-packs/bmad-2d-phaser-game-dev/templates/level-design-doc-tmpl.md +0 -470
  95. package/expansion-packs/bmad-creator-tools/templates/agent-teams-tmpl.md +0 -154
  96. package/expansion-packs/bmad-creator-tools/templates/agent-tmpl.md +0 -143
  97. package/expansion-packs/bmad-creator-tools/templates/expansion-pack-plan-tmpl.md +0 -91
  98. package/expansion-packs/bmad-infrastructure-devops/templates/infrastructure-architecture-tmpl.md +0 -415
  99. package/expansion-packs/bmad-infrastructure-devops/templates/infrastructure-platform-from-arch-tmpl.md +0 -0
@@ -48,8 +48,9 @@ CRITICAL: Read the full YAML, start activation to alter your state of being, fol
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  activation-instructions:
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  - Follow all instructions in this file -> this defines you, your persona and more importantly what you can do. STAY IN CHARACTER!
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  - Only read the files/tasks listed here when user selects them for execution to minimize context usage
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- - The customization field ALWAYS takes precedence over any conflicting instructions
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+ - The agent.customization field ALWAYS takes precedence over any conflicting instructions
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  - When listing tasks/templates or presenting options during conversations, always show as numbered options list, allowing the user to type a number to select or execute
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+ - Greet the user with your name and role, and inform of the *help command.
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  agent:
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  name: Mary
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  id: analyst
@@ -74,36 +75,32 @@ persona:
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  - Maintaining a Broad Perspective - Stay aware of market trends and dynamics
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  - Integrity of Information - Ensure accurate sourcing and representation
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  - Numbered Options Protocol - Always use numbered lists for selections
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- startup:
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- - Greet the user with your name and role, and inform of the *help command.
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  commands:
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  - help: Show numbered list of the following commands to allow selection
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  - create-doc {template}: execute task create-doc (no template = ONLY show available templates listed under dependencies/templates below)
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- - yolo: Toggle Yolo Mode off on - on will skip doc section confirmations
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+ - yolo: Toggle Yolo Mode
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  - doc-out: Output full document to current destination file
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  - execute-checklist {checklist}: Run task execute-checklist (default->architect-checklist)
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- - research {topic}: execute task create-deep-research-prompt for architectural decisions
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+ - research-prompt {topic}: execute task create-deep-research-prompt for architectural decisions
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  - brainstorm {topic}: Facilitate structured brainstorming session
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- - elicit: list the options under output set of information
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+ - elicit: run the task advanced-elicitation
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  - document-project: Analyze and document existing project structure comprehensively
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  - exit: Say goodbye as the Business Analyst, and then abandon inhabiting this persona
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  dependencies:
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  tasks:
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- - facilitate-brainstorming-session
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- - create-deep-research-prompt
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- - create-doc
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- - advanced-elicitation
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- - document-project
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+ - facilitate-brainstorming-session.md
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+ - create-deep-research-prompt.md
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+ - create-doc.md
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+ - advanced-elicitation.md
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+ - document-project.md
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  templates:
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- - project-brief-tmpl
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- - market-research-tmpl
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- - competitor-analysis-tmpl
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- - brainstorming-output-tmpl
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+ - project-brief-tmpl.yaml
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+ - market-research-tmpl.yaml
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+ - competitor-analysis-tmpl.yaml
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+ - brainstorming-output-tmpl.yaml
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  data:
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- - bmad-kb
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- - brainstorming-techniques
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- utils:
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- - template-format
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+ - bmad-kb.md
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+ - brainstorming-techniques.md
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  ```
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  ==================== END: .bmad-core/agents/analyst.md ====================
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@@ -551,97 +548,85 @@ Present these numbered options to the user:
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  ==================== END: .bmad-core/tasks/create-deep-research-prompt.md ====================
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553
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  ==================== START: .bmad-core/tasks/create-doc.md ====================
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- # Create Document from Template Task
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-
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- ## Purpose
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+ # Create Document from Template (YAML Driven)
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- Generate documents from templates by EXECUTING (not just reading) embedded instructions from the perspective of the selected agent persona.
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+ ## CRITICAL: Mandatory Elicitation Format
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554
 
560
- ## CRITICAL RULES
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+ **When `elicit: true`, ALWAYS use this exact format:**
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556
 
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- 1. **Templates are PROGRAMS** - Execute every [[LLM:]] instruction exactly as written
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- 2. **NEVER show markup** - Hide all [[LLM:]], {{placeholders}}, @{examples}, and template syntax
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- 3. **STOP and EXECUTE** - When you see "apply tasks#" or "execute tasks#", STOP and run that task immediately
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- 4. **WAIT for user input** - At review points and after elicitation tasks
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+ 1. Present section content
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+ 2. Provide detailed rationale (explain trade-offs, assumptions, decisions made)
559
+ 3. Present numbered options 1-9:
560
+ - **Option 1:** Always "Proceed to next section"
561
+ - **Options 2-9:** Select 8 methods from data/elicitation-methods
562
+ - End with: "Select 1-9 or just type your question/feedback:"
566
563
 
567
- ## Execution Flow
564
+ **NEVER ask yes/no questions or use any other format.**
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565
 
569
- ### 0. Check Workflow Plan (if configured)
566
+ ## Processing Flow
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567
 
571
- [[LLM: Check if plan tracking is enabled in core-config.yaml]]
568
+ 1. **Parse YAML template** - Load template metadata and sections
569
+ 2. **Set preferences** - Show current mode (Interactive), confirm output file
570
+ 3. **Process each section:**
571
+ - Skip if condition unmet
572
+ - Check agent permissions (owner/editors) - note if section is restricted to specific agents
573
+ - Draft content using section instruction
574
+ - Present content + detailed rationale
575
+ - **IF elicit: true** → MANDATORY 1-9 options format
576
+ - Save to file if possible
577
+ 4. **Continue until complete**
572
578
 
573
- - If `workflow.trackProgress: true`, check for active plan using .bmad-core/utils/plan-management.md
574
- - If plan exists and this document creation is part of the plan:
575
- - Verify this is the expected next step
576
- - If out of sequence and `enforceSequence: true`, warn user and halt without user override
577
- - If out of sequence and `enforceSequence: false`, ask for confirmation
578
- - Continue with normal execution after plan check
579
+ ## Detailed Rationale Requirements
579
580
 
580
- ### 1. Identify Template
581
+ When presenting section content, ALWAYS include rationale that explains:
581
582
 
582
- - Load from `.bmad-core/templates/*.md` or `.bmad-core/templates directory`
583
- - Agent-specific templates are listed in agent's dependencies
584
- - If agent has `templates: [prd-tmpl, architecture-tmpl]` for example, then offer to create "PRD" and "Architecture" documents
583
+ - Trade-offs and choices made (what was chosen over alternatives and why)
584
+ - Key assumptions made during drafting
585
+ - Interesting or questionable decisions that need user attention
586
+ - Areas that might need validation
585
587
 
586
- ### 2. Ask Interaction Mode
588
+ ## Elicitation Results Flow
587
589
 
588
- > 1. **Incremental** - Section by section with reviews
589
- > 2. **YOLO Mode** - Complete draft then review (user can type `/yolo` anytime to switch)
590
+ After user selects elicitation method (2-9):
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591
 
591
- ### 3. Execute Template
592
+ 1. Execute method from data/elicitation-methods
593
+ 2. Present results with insights
594
+ 3. Offer options:
595
+ - **1. Apply changes and update section**
596
+ - **2. Return to elicitation menu**
597
+ - **3. Ask any questions or engage further with this elicitation**
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598
 
593
- - Replace {{placeholders}} with real content
594
- - Execute [[LLM:]] instructions as you encounter them
595
- - Process <<REPEAT>> loops and ^^CONDITIONS^^
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- - Use @{examples} for guidance but never output them
599
+ ## Agent Permissions
597
600
 
598
- ### 4. Key Execution Patterns
601
+ When processing sections with agent permission fields:
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602
 
600
- **When you see:** `[[LLM: Draft X and immediately execute .bmad-core/tasks/advanced-elicitation.md]]`
603
+ - **owner**: Note which agent role initially creates/populates the section
604
+ - **editors**: List agent roles allowed to modify the section
605
+ - **readonly**: Mark sections that cannot be modified after creation
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- - Draft the content
603
- - Present it to user
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- - IMMEDIATELY execute the task
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- - Wait for completion before continuing
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+ **For sections with restricted access:**
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- **When you see:** `[[LLM: After section completion, apply .bmad-core/tasks/Y.md]]`
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+ - Include a note in the generated document indicating the responsible agent
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+ - Example: "_(This section is owned by dev-agent and can only be modified by dev-agent)_"
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- - Finish the section
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- - STOP and execute the task
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- - Wait for user input
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+ ## YOLO Mode
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- ### 5. Validation & Final Presentation
614
+ User can type `#yolo` to toggle to YOLO mode (process all sections at once).
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- - Run any specified checklists
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- - Present clean, formatted content only
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- - No truncation or summarization
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- - Begin directly with content (no preamble)
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- - Include any handoff prompts from template
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+ ## CRITICAL REMINDERS
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- ### 6. Update Workflow Plan (if applicable)
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+ **❌ NEVER:**
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- [[LLM: After successful document creation]]
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+ - Ask yes/no questions for elicitation
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+ - Use any format other than 1-9 numbered options
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+ - Create new elicitation methods
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- - If plan tracking is enabled and document was part of plan:
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- - Call update-workflow-plan task to mark step complete
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- - Parameters: task: create-doc, step_id: {from plan}, status: complete
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- - Show next recommended step from plan
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+ **✅ ALWAYS:**
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- ## Common Mistakes to Avoid
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-
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- Skipping elicitation tasks
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- Showing template markup to users
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- ❌ Continuing past STOP signals
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- ❌ Combining multiple review points
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-
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- ✅ Execute ALL instructions in sequence
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- ✅ Present only clean, formatted content
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- ✅ Stop at every elicitation point
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- ✅ Wait for user confirmation when instructed
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-
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- ## Remember
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-
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- Templates contain precise instructions for a reason. Follow them exactly to ensure document quality and completeness.
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+ - Use exact 1-9 format when elicit: true
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+ - Select options 2-9 from data/elicitation-methods only
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+ - Provide detailed rationale explaining decisions
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+ - End with "Select 1-9 or just type your question/feedback:"
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  ==================== END: .bmad-core/tasks/create-doc.md ====================
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  ==================== START: .bmad-core/tasks/advanced-elicitation.md ====================
@@ -1084,952 +1069,939 @@ Apply the advanced elicitation task after major sections to refine based on user
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  - The goal is PRACTICAL documentation for AI agents doing real work
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  ==================== END: .bmad-core/tasks/document-project.md ====================
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- ==================== START: .bmad-core/templates/project-brief-tmpl.md ====================
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- ---
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- defaultOutput: docs/brief.md
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- ---
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-
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- # Project Brief: {{Project Name}}
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-
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- [[LLM: This template guides creation of a comprehensive Project Brief that serves as the foundational input for product development.
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-
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- Start by asking the user which mode they prefer:
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-
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- 1. **Interactive Mode** - Work through each section collaboratively
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- 2. **YOLO Mode** - Generate complete draft for review and refinement
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-
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- Before beginning, understand what inputs are available (brainstorming results, market research, competitive analysis, initial ideas) and gather project context.]]
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-
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- ## Executive Summary
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-
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- [[LLM: Create a concise overview that captures the essence of the project. Include:
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-
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- - Product concept in 1-2 sentences
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- - Primary problem being solved
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- - Target market identification
1110
- - Key value proposition]]
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-
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- {{Write executive summary based on information gathered}}
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-
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- ## Problem Statement
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-
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- [[LLM: Articulate the problem with clarity and evidence. Address:
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-
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- - Current state and pain points
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- - Impact of the problem (quantify if possible)
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- - Why existing solutions fall short
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- - Urgency and importance of solving this now]]
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-
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- {{Detailed problem description with supporting evidence}}
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-
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- ## Proposed Solution
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-
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- [[LLM: Describe the solution approach at a high level. Include:
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-
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- - Core concept and approach
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- - Key differentiators from existing solutions
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- - Why this solution will succeed where others haven't
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- - High-level vision for the product]]
1133
-
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- {{Solution description focusing on the "what" and "why", not implementation details}}
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-
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- ## Target Users
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-
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- [[LLM: Define and characterize the intended users with specificity. For each user segment include:
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-
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- - Demographic/firmographic profile
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- - Current behaviors and workflows
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- - Specific needs and pain points
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- - Goals they're trying to achieve]]
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-
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- ### Primary User Segment: {{Segment Name}}
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-
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- {{Detailed description of primary users}}
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-
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- ### Secondary User Segment: {{Segment Name}}
1150
-
1151
- {{Description of secondary users if applicable}}
1152
-
1153
- ## Goals & Success Metrics
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-
1155
- [[LLM: Establish clear objectives and how to measure success. Make goals SMART (Specific, Measurable, Achievable, Relevant, Time-bound)]]
1156
-
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- ### Business Objectives
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-
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- - {{Objective 1 with metric}}
1160
- - {{Objective 2 with metric}}
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- - {{Objective 3 with metric}}
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-
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- ### User Success Metrics
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-
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- - {{How users will measure value}}
1166
- - {{Engagement metrics}}
1167
- - {{Satisfaction indicators}}
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-
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- ### Key Performance Indicators (KPIs)
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-
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- - {{KPI 1: Definition and target}}
1172
- - {{KPI 2: Definition and target}}
1173
- - {{KPI 3: Definition and target}}
1174
-
1175
- ## MVP Scope
1176
-
1177
- [[LLM: Define the minimum viable product clearly. Be specific about what's in and what's out. Help user distinguish must-haves from nice-to-haves.]]
1178
-
1179
- ### Core Features (Must Have)
1180
-
1181
- - **Feature 1:** {{Brief description and why it's essential}}
1182
- - **Feature 2:** {{Brief description and why it's essential}}
1183
- - **Feature 3:** {{Brief description and why it's essential}}
1184
-
1185
- ### Out of Scope for MVP
1186
-
1187
- - {{Feature/capability explicitly not in MVP}}
1188
- - {{Feature/capability to be considered post-MVP}}
1189
-
1190
- ### MVP Success Criteria
1191
-
1192
- {{Define what constitutes a successful MVP launch}}
1193
-
1194
- ## Post-MVP Vision
1195
-
1196
- [[LLM: Outline the longer-term product direction without overcommitting to specifics]]
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-
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- ### Phase 2 Features
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-
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- {{Next priority features after MVP success}}
1201
-
1202
- ### Long-term Vision
1203
-
1204
- {{Where this product could go in 1-2 years}}
1205
-
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- ### Expansion Opportunities
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-
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- {{Potential new markets, use cases, or integrations}}
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-
1210
- ## Technical Considerations
1211
-
1212
- [[LLM: Document known technical constraints and preferences. Note these are initial thoughts, not final decisions.]]
1213
-
1214
- ### Platform Requirements
1215
-
1216
- - **Target Platforms:** {{Web, mobile, desktop, etc.}}
1217
- - **Browser/OS Support:** {{Specific requirements}}
1218
- - **Performance Requirements:** {{Load times, concurrent users, etc.}}
1219
-
1220
- ### Technology Preferences
1221
-
1222
- - **Frontend:** {{If any preferences exist}}
1223
- - **Backend:** {{If any preferences exist}}
1224
- - **Database:** {{If any preferences exist}}
1225
- - **Hosting/Infrastructure:** {{Cloud preferences, on-prem requirements}}
1226
-
1227
- ### Architecture Considerations
1228
-
1229
- - **Repository Structure:** {{Initial thoughts on monorepo vs. polyrepo}}
1230
- - **Service Architecture:** {{Initial thoughts on monolith vs. microservices}}
1231
- - **Integration Requirements:** {{Third-party services, APIs}}
1232
- - **Security/Compliance:** {{Any specific requirements}}
1233
-
1234
- ## Constraints & Assumptions
1235
-
1236
- [[LLM: Clearly state limitations and assumptions to set realistic expectations]]
1237
-
1238
- ### Constraints
1239
-
1240
- - **Budget:** {{If known}}
1241
- - **Timeline:** {{Target launch date or development timeframe}}
1242
- - **Resources:** {{Team size, skill constraints}}
1243
- - **Technical:** {{Legacy systems, required tech stack}}
1244
-
1245
- ### Key Assumptions
1246
-
1247
- - {{Assumption about users, market, or technology}}
1248
- - {{Assumption about resources or support}}
1249
- - {{Assumption about external dependencies}}
1250
-
1251
- ## Risks & Open Questions
1252
-
1253
- [[LLM: Identify unknowns and potential challenges proactively]]
1254
-
1255
- ### Key Risks
1256
-
1257
- - **Risk 1:** {{Description and potential impact}}
1258
- - **Risk 2:** {{Description and potential impact}}
1259
- - **Risk 3:** {{Description and potential impact}}
1260
-
1261
- ### Open Questions
1262
-
1263
- - {{Question needing research or decision}}
1264
- - {{Question about technical approach}}
1265
- - {{Question about market or users}}
1266
-
1267
- ### Areas Needing Further Research
1268
-
1269
- - {{Topic requiring deeper investigation}}
1270
- - {{Validation needed before proceeding}}
1271
-
1272
- ## Appendices
1273
-
1274
- ### A. Research Summary
1275
-
1276
- {{If applicable, summarize key findings from:
1277
-
1278
- - Market research
1279
- - Competitive analysis
1280
- - User interviews
1281
- - Technical feasibility studies}}
1282
-
1283
- ### B. Stakeholder Input
1284
-
1285
- {{Key feedback or requirements from stakeholders}}
1286
-
1287
- ### C. References
1288
-
1289
- {{Links to relevant documents, research, or examples}}
1290
-
1291
- ## Next Steps
1292
-
1293
- ### Immediate Actions
1294
-
1295
- 1. {{First concrete next step}}
1296
- 2. {{Second concrete next step}}
1297
- 3. {{Third concrete next step}}
1298
-
1299
- ### PM Handoff
1300
-
1301
- This Project Brief provides the full context for {{Project Name}}. Please start in 'PRD Generation Mode', review the brief thoroughly to work with the user to create the PRD section by section as the template indicates, asking for any necessary clarification or suggesting improvements.
1302
-
1303
- ---
1304
-
1305
- [[LLM: After completing each major section (not subsections), offer advanced elicitation with these custom options for project briefs:
1306
-
1307
- **Project Brief Elicitation Actions** 0. Expand section with more specific details
1308
-
1309
- 1. Validate against similar successful products
1310
- 2. Stress test assumptions with edge cases
1311
- 3. Explore alternative solution approaches
1312
- 4. Analyze resource/constraint trade-offs
1313
- 5. Generate risk mitigation strategies
1314
- 6. Challenge scope from MVP minimalist view
1315
- 7. Brainstorm creative feature possibilities
1316
- 8. If only we had [resource/capability/time]...
1317
- 9. Proceed to next section
1318
-
1319
- These replace the standard elicitation options when working on project brief documents.]]
1320
- ==================== END: .bmad-core/templates/project-brief-tmpl.md ====================
1321
-
1322
- ==================== START: .bmad-core/templates/market-research-tmpl.md ====================
1323
- # Market Research Report: {{Project/Product Name}}
1324
-
1325
- [[LLM: The default path and filename unless specified is docs/market-research.md]]
1326
-
1327
- [[LLM: This template guides the creation of a comprehensive market research report. Begin by understanding what market insights the user needs and why. Work through each section systematically, using the appropriate analytical frameworks based on the research objectives.]]
1328
-
1329
- ## Executive Summary
1330
-
1331
- {{Provide a high-level overview of key findings, market opportunity assessment, and strategic recommendations. Write this section LAST after completing all other sections.}}
1332
-
1333
- ## Research Objectives & Methodology
1334
-
1335
- ### Research Objectives
1336
-
1337
- {{List the primary objectives of this market research:
1338
-
1339
- - What decisions will this research inform?
1340
- - What specific questions need to be answered?
1341
- - What are the success criteria for this research?}}
1342
-
1343
- ### Research Methodology
1344
-
1345
- {{Describe the research approach:
1346
-
1347
- - Data sources used (primary/secondary)
1348
- - Analysis frameworks applied
1349
- - Data collection timeframe
1350
- - Limitations and assumptions}}
1351
-
1352
- ## Market Overview
1353
-
1354
- ### Market Definition
1355
-
1356
- {{Define the market being analyzed:
1357
-
1358
- - Product/service category
1359
- - Geographic scope
1360
- - Customer segments included
1361
- - Value chain position}}
1362
-
1363
- ### Market Size & Growth
1364
-
1365
- [[LLM: Guide through TAM, SAM, SOM calculations with clear assumptions. Use one or more approaches:
1366
-
1367
- - Top-down: Start with industry data, narrow down
1368
- - Bottom-up: Build from customer/unit economics
1369
- - Value theory: Based on value provided vs. alternatives]]
1370
-
1371
- #### Total Addressable Market (TAM)
1372
-
1373
- {{Calculate and explain the total market opportunity}}
1374
-
1375
- #### Serviceable Addressable Market (SAM)
1376
-
1377
- {{Define the portion of TAM you can realistically reach}}
1378
-
1379
- #### Serviceable Obtainable Market (SOM)
1380
-
1381
- {{Estimate the portion you can realistically capture}}
1382
-
1383
- ### Market Trends & Drivers
1384
-
1385
- [[LLM: Analyze key trends shaping the market using appropriate frameworks like PESTEL]]
1386
-
1387
- #### Key Market Trends
1388
-
1389
- {{List and explain 3-5 major trends:
1390
-
1391
- - Trend 1: Description and impact
1392
- - Trend 2: Description and impact
1393
- - etc.}}
1394
-
1395
- #### Growth Drivers
1396
-
1397
- {{Identify primary factors driving market growth}}
1398
-
1399
- #### Market Inhibitors
1400
-
1401
- {{Identify factors constraining market growth}}
1402
-
1403
- ## Customer Analysis
1404
-
1405
- ### Target Segment Profiles
1406
-
1407
- [[LLM: For each segment, create detailed profiles including demographics/firmographics, psychographics, behaviors, needs, and willingness to pay]]
1408
-
1409
- #### Segment 1: {{Segment Name}}
1410
-
1411
- - **Description:** {{Brief overview}}
1412
- - **Size:** {{Number of customers/market value}}
1413
- - **Characteristics:** {{Key demographics/firmographics}}
1414
- - **Needs & Pain Points:** {{Primary problems they face}}
1415
- - **Buying Process:** {{How they make purchasing decisions}}
1416
- - **Willingness to Pay:** {{Price sensitivity and value perception}}
1417
-
1418
- <<REPEAT for each additional segment>>
1419
-
1420
- ### Jobs-to-be-Done Analysis
1421
-
1422
- [[LLM: Uncover what customers are really trying to accomplish]]
1423
-
1424
- #### Functional Jobs
1425
-
1426
- {{List practical tasks and objectives customers need to complete}}
1427
-
1428
- #### Emotional Jobs
1429
-
1430
- {{Describe feelings and perceptions customers seek}}
1431
-
1432
- #### Social Jobs
1433
-
1434
- {{Explain how customers want to be perceived by others}}
1435
-
1436
- ### Customer Journey Mapping
1437
-
1438
- [[LLM: Map the end-to-end customer experience for primary segments]]
1439
-
1440
- {{For primary customer segment:
1441
-
1442
- 1. **Awareness:** How they discover solutions
1443
- 2. **Consideration:** Evaluation criteria and process
1444
- 3. **Purchase:** Decision triggers and barriers
1445
- 4. **Onboarding:** Initial experience expectations
1446
- 5. **Usage:** Ongoing interaction patterns
1447
- 6. **Advocacy:** Referral and expansion behaviors}}
1448
-
1449
- ## Competitive Landscape
1450
-
1451
- ### Market Structure
1452
-
1453
- {{Describe the overall competitive environment:
1454
-
1455
- - Number of competitors
1456
- - Market concentration
1457
- - Competitive intensity}}
1458
-
1459
- ### Major Players Analysis
1460
-
1461
- {{For top 3-5 competitors:
1462
-
1463
- - Company name and brief description
1464
- - Market share estimate
1465
- - Key strengths and weaknesses
1466
- - Target customer focus
1467
- - Pricing strategy}}
1468
-
1469
- ### Competitive Positioning
1470
-
1471
- {{Analyze how competitors are positioned:
1472
-
1473
- - Value propositions
1474
- - Differentiation strategies
1475
- - Market gaps and opportunities}}
1476
-
1477
- ## Industry Analysis
1478
-
1479
- ### Porter's Five Forces Assessment
1480
-
1481
- [[LLM: Analyze each force with specific evidence and implications]]
1482
-
1483
- #### Supplier Power: {{Low/Medium/High}}
1484
-
1485
- {{Analysis and implications}}
1486
-
1487
- #### Buyer Power: {{Low/Medium/High}}
1488
-
1489
- {{Analysis and implications}}
1490
-
1491
- #### Competitive Rivalry: {{Low/Medium/High}}
1492
-
1493
- {{Analysis and implications}}
1494
-
1495
- #### Threat of New Entry: {{Low/Medium/High}}
1496
-
1497
- {{Analysis and implications}}
1498
-
1499
- #### Threat of Substitutes: {{Low/Medium/High}}
1500
-
1501
- {{Analysis and implications}}
1502
-
1503
- ### Technology Adoption Lifecycle Stage
1504
-
1505
- {{Identify where the market is in the adoption curve:
1506
-
1507
- - Current stage and evidence
1508
- - Implications for strategy
1509
- - Expected progression timeline}}
1510
-
1511
- ## Opportunity Assessment
1512
-
1513
- ### Market Opportunities
1514
-
1515
- [[LLM: Identify specific opportunities based on the analysis]]
1516
-
1517
- #### Opportunity 1: {{Name}}
1518
-
1519
- - **Description:** {{What is the opportunity?}}
1520
- - **Size/Potential:** {{Quantify if possible}}
1521
- - **Requirements:** {{What's needed to capture it?}}
1522
- - **Risks:** {{Key challenges or barriers}}
1523
-
1524
- <<REPEAT for additional opportunities>>
1525
-
1526
- ### Strategic Recommendations
1527
-
1528
- #### Go-to-Market Strategy
1529
-
1530
- {{Recommend approach for market entry/expansion:
1531
-
1532
- - Target segment prioritization
1533
- - Positioning strategy
1534
- - Channel strategy
1535
- - Partnership opportunities}}
1536
-
1537
- #### Pricing Strategy
1538
-
1539
- {{Based on willingness to pay analysis and competitive landscape:
1540
-
1541
- - Recommended pricing model
1542
- - Price points/ranges
1543
- - Value metric
1544
- - Competitive positioning}}
1545
-
1546
- #### Risk Mitigation
1547
-
1548
- {{Key risks and mitigation strategies:
1549
-
1550
- - Market risks
1551
- - Competitive risks
1552
- - Execution risks
1553
- - Regulatory/compliance risks}}
1554
-
1555
- ## Appendices
1556
-
1557
- ### A. Data Sources
1558
-
1559
- {{List all sources used in the research}}
1560
-
1561
- ### B. Detailed Calculations
1562
-
1563
- {{Include any complex calculations or models}}
1564
-
1565
- ### C. Additional Analysis
1566
-
1567
- {{Any supplementary analysis not included in main body}}
1568
-
1569
- ---
1570
-
1571
- [[LLM: After completing the document, offer advanced elicitation with these custom options for market research:
1572
-
1573
- **Market Research Elicitation Actions** 0. Expand market sizing calculations with sensitivity analysis
1574
-
1575
- 1. Deep dive into a specific customer segment
1576
- 2. Analyze an emerging market trend in detail
1577
- 3. Compare this market to an analogous market
1578
- 4. Stress test market assumptions
1579
- 5. Explore adjacent market opportunities
1580
- 6. Challenge market definition and boundaries
1581
- 7. Generate strategic scenarios (best/base/worst case)
1582
- 8. If only we had considered [X market factor]...
1583
- 9. Proceed to next section
1584
-
1585
- These replace the standard elicitation options when working on market research documents.]]
1586
- ==================== END: .bmad-core/templates/market-research-tmpl.md ====================
1587
-
1588
- ==================== START: .bmad-core/templates/competitor-analysis-tmpl.md ====================
1589
- # Competitive Analysis Report: {{Project/Product Name}}
1590
-
1591
- [[LLM: The default path and filename unless specified is docs/competitor-analysis.md]]
1592
-
1593
- [[LLM: This template guides comprehensive competitor analysis. Start by understanding the user's competitive intelligence needs and strategic objectives. Help them identify and prioritize competitors before diving into detailed analysis.]]
1594
-
1595
- ## Executive Summary
1596
-
1597
- {{Provide high-level competitive insights, main threats and opportunities, and recommended strategic actions. Write this section LAST after completing all analysis.}}
1598
-
1599
- ## Analysis Scope & Methodology
1600
-
1601
- ### Analysis Purpose
1602
-
1603
- {{Define the primary purpose:
1604
-
1605
- - New market entry assessment
1606
- - Product positioning strategy
1607
- - Feature gap analysis
1608
- - Pricing strategy development
1609
- - Partnership/acquisition targets
1610
- - Competitive threat assessment}}
1611
-
1612
- ### Competitor Categories Analyzed
1613
-
1614
- {{List categories included:
1615
-
1616
- - Direct Competitors: Same product/service, same target market
1617
- - Indirect Competitors: Different product, same need/problem
1618
- - Potential Competitors: Could enter market easily
1619
- - Substitute Products: Alternative solutions
1620
- - Aspirational Competitors: Best-in-class examples}}
1621
-
1622
- ### Research Methodology
1623
-
1624
- {{Describe approach:
1625
-
1626
- - Information sources used
1627
- - Analysis timeframe
1628
- - Confidence levels
1629
- - Limitations}}
1630
-
1631
- ## Competitive Landscape Overview
1632
-
1633
- ### Market Structure
1634
-
1635
- {{Describe the competitive environment:
1636
-
1637
- - Number of active competitors
1638
- - Market concentration (fragmented/consolidated)
1639
- - Competitive dynamics
1640
- - Recent market entries/exits}}
1641
-
1642
- ### Competitor Prioritization Matrix
1643
-
1644
- [[LLM: Help categorize competitors by market share and strategic threat level]]
1645
-
1646
- {{Create a 2x2 matrix:
1647
-
1648
- - Priority 1 (Core Competitors): High Market Share + High Threat
1649
- - Priority 2 (Emerging Threats): Low Market Share + High Threat
1650
- - Priority 3 (Established Players): High Market Share + Low Threat
1651
- - Priority 4 (Monitor Only): Low Market Share + Low Threat}}
1652
-
1653
- ## Individual Competitor Profiles
1654
-
1655
- [[LLM: Create detailed profiles for each Priority 1 and Priority 2 competitor. For Priority 3 and 4, create condensed profiles.]]
1656
-
1657
- ### {{Competitor Name}} - Priority {{1/2/3/4}}
1658
-
1659
- #### Company Overview
1660
-
1661
- - **Founded:** {{Year, founders}}
1662
- - **Headquarters:** {{Location}}
1663
- - **Company Size:** {{Employees, revenue if known}}
1664
- - **Funding:** {{Total raised, key investors}}
1665
- - **Leadership:** {{Key executives}}
1666
-
1667
- #### Business Model & Strategy
1668
-
1669
- - **Revenue Model:** {{How they make money}}
1670
- - **Target Market:** {{Primary customer segments}}
1671
- - **Value Proposition:** {{Core value promise}}
1672
- - **Go-to-Market Strategy:** {{Sales and marketing approach}}
1673
- - **Strategic Focus:** {{Current priorities}}
1674
-
1675
- #### Product/Service Analysis
1676
-
1677
- - **Core Offerings:** {{Main products/services}}
1678
- - **Key Features:** {{Standout capabilities}}
1679
- - **User Experience:** {{UX strengths/weaknesses}}
1680
- - **Technology Stack:** {{If relevant/known}}
1681
- - **Pricing:** {{Model and price points}}
1682
-
1683
- #### Strengths & Weaknesses
1684
-
1685
- **Strengths:**
1686
-
1687
- - {{Strength 1}}
1688
- - {{Strength 2}}
1689
- - {{Strength 3}}
1690
-
1691
- **Weaknesses:**
1692
-
1693
- - {{Weakness 1}}
1694
- - {{Weakness 2}}
1695
- - {{Weakness 3}}
1696
-
1697
- #### Market Position & Performance
1698
-
1699
- - **Market Share:** {{Estimate if available}}
1700
- - **Customer Base:** {{Size, notable clients}}
1701
- - **Growth Trajectory:** {{Trending up/down/stable}}
1702
- - **Recent Developments:** {{Key news, releases}}
1703
-
1704
- <<REPEAT for each priority competitor>>
1705
-
1706
- ## Comparative Analysis
1707
-
1708
- ### Feature Comparison Matrix
1709
-
1710
- [[LLM: Create a detailed comparison table of key features across competitors]]
1711
-
1712
- | Feature Category | {{Your Company}} | {{Competitor 1}} | {{Competitor 2}} | {{Competitor 3}} |
1713
- | --------------------------- | ------------------- | ------------------- | ------------------- | ------------------- |
1714
- | **Core Functionality** |
1715
- | Feature A | {{✓/✗/Partial}} | {{✓/✗/Partial}} | {{✓/✗/Partial}} | {{✓/✗/Partial}} |
1716
- | Feature B | {{✓/✗/Partial}} | {{✓/✗/Partial}} | {{✓/✗/Partial}} | {{✓/✗/Partial}} |
1717
- | **User Experience** |
1718
- | Mobile App | {{Rating/Status}} | {{Rating/Status}} | {{Rating/Status}} | {{Rating/Status}} |
1719
- | Onboarding Time | {{Time}} | {{Time}} | {{Time}} | {{Time}} |
1720
- | **Integration & Ecosystem** |
1721
- | API Availability | {{Yes/No/Limited}} | {{Yes/No/Limited}} | {{Yes/No/Limited}} | {{Yes/No/Limited}} |
1722
- | Third-party Integrations | {{Number/Key ones}} | {{Number/Key ones}} | {{Number/Key ones}} | {{Number/Key ones}} |
1723
- | **Pricing & Plans** |
1724
- | Starting Price | {{$X}} | {{$X}} | {{$X}} | {{$X}} |
1725
- | Free Tier | {{Yes/No}} | {{Yes/No}} | {{Yes/No}} | {{Yes/No}} |
1726
-
1727
- ### SWOT Comparison
1728
-
1729
- [[LLM: Create SWOT analysis for your solution vs. top competitors]]
1730
-
1731
- #### Your Solution
1732
-
1733
- - **Strengths:** {{List key strengths}}
1734
- - **Weaknesses:** {{List key weaknesses}}
1735
- - **Opportunities:** {{List opportunities}}
1736
- - **Threats:** {{List threats}}
1737
-
1738
- #### vs. {{Main Competitor}}
1739
-
1740
- - **Competitive Advantages:** {{Where you're stronger}}
1741
- - **Competitive Disadvantages:** {{Where they're stronger}}
1742
- - **Differentiation Opportunities:** {{How to stand out}}
1743
-
1744
- ### Positioning Map
1745
-
1746
- [[LLM: Describe competitor positions on key dimensions]]
1747
-
1748
- {{Create a positioning description using 2 key dimensions relevant to the market, such as:
1749
-
1750
- - Price vs. Features
1751
- - Ease of Use vs. Power
1752
- - Specialization vs. Breadth
1753
- - Self-Serve vs. High-Touch}}
1754
-
1755
- ## Strategic Analysis
1756
-
1757
- ### Competitive Advantages Assessment
1758
-
1759
- #### Sustainable Advantages
1760
-
1761
- {{Identify moats and defensible positions:
1762
-
1763
- - Network effects
1764
- - Switching costs
1765
- - Brand strength
1766
- - Technology barriers
1767
- - Regulatory advantages}}
1768
-
1769
- #### Vulnerable Points
1770
-
1771
- {{Where competitors could be challenged:
1772
-
1773
- - Weak customer segments
1774
- - Missing features
1775
- - Poor user experience
1776
- - High prices
1777
- - Limited geographic presence}}
1778
-
1779
- ### Blue Ocean Opportunities
1780
-
1781
- [[LLM: Identify uncontested market spaces]]
1782
-
1783
- {{List opportunities to create new market space:
1784
-
1785
- - Underserved segments
1786
- - Unaddressed use cases
1787
- - New business models
1788
- - Geographic expansion
1789
- - Different value propositions}}
1790
-
1791
- ## Strategic Recommendations
1792
-
1793
- ### Differentiation Strategy
1794
-
1795
- {{How to position against competitors:
1796
-
1797
- - Unique value propositions to emphasize
1798
- - Features to prioritize
1799
- - Segments to target
1800
- - Messaging and positioning}}
1801
-
1802
- ### Competitive Response Planning
1803
-
1804
- #### Offensive Strategies
1805
-
1806
- {{How to gain market share:
1807
-
1808
- - Target competitor weaknesses
1809
- - Win competitive deals
1810
- - Capture their customers}}
1811
-
1812
- #### Defensive Strategies
1813
-
1814
- {{How to protect your position:
1815
-
1816
- - Strengthen vulnerable areas
1817
- - Build switching costs
1818
- - Deepen customer relationships}}
1819
-
1820
- ### Partnership & Ecosystem Strategy
1821
-
1822
- {{Potential collaboration opportunities:
1823
-
1824
- - Complementary players
1825
- - Channel partners
1826
- - Technology integrations
1827
- - Strategic alliances}}
1828
-
1829
- ## Monitoring & Intelligence Plan
1830
-
1831
- ### Key Competitors to Track
1832
-
1833
- {{Priority list with rationale}}
1834
-
1835
- ### Monitoring Metrics
1836
-
1837
- {{What to track:
1838
-
1839
- - Product updates
1840
- - Pricing changes
1841
- - Customer wins/losses
1842
- - Funding/M&A activity
1843
- - Market messaging}}
1844
-
1845
- ### Intelligence Sources
1846
-
1847
- {{Where to gather ongoing intelligence:
1848
-
1849
- - Company websites/blogs
1850
- - Customer reviews
1851
- - Industry reports
1852
- - Social media
1853
- - Patent filings}}
1854
-
1855
- ### Update Cadence
1856
-
1857
- {{Recommended review schedule:
1858
-
1859
- - Weekly: {{What to check}}
1860
- - Monthly: {{What to review}}
1861
- - Quarterly: {{Deep analysis}}}}
1862
-
1863
- ---
1864
-
1865
- [[LLM: After completing the document, offer advanced elicitation with these custom options for competitive analysis:
1866
-
1867
- **Competitive Analysis Elicitation Actions** 0. Deep dive on a specific competitor's strategy
1868
-
1869
- 1. Analyze competitive dynamics in a specific segment
1870
- 2. War game competitive responses to your moves
1871
- 3. Explore partnership vs. competition scenarios
1872
- 4. Stress test differentiation claims
1873
- 5. Analyze disruption potential (yours or theirs)
1874
- 6. Compare to competition in adjacent markets
1875
- 7. Generate win/loss analysis insights
1876
- 8. If only we had known about [competitor X's plan]...
1877
- 9. Proceed to next section
1878
-
1879
- These replace the standard elicitation options when working on competitive analysis documents.]]
1880
- ==================== END: .bmad-core/templates/competitor-analysis-tmpl.md ====================
1881
-
1882
- ==================== START: .bmad-core/templates/brainstorming-output-tmpl.md ====================
1883
- ---
1884
- defaultOutput: docs/brainstorming-session-results.md
1885
- ---
1886
-
1887
- # Brainstorming Session Results
1888
-
1889
- **Session Date:** [DATE]
1890
- **Facilitator:** [Agent Role] [Agent Name]
1891
- **Participant:** [USER NAME]
1892
-
1893
- ## Executive Summary
1894
-
1895
- **Topic:** [SESSION TOPIC]
1896
-
1897
- **Session Goals:** [STATED GOALS]
1898
-
1899
- **Techniques Used:** [LIST OF TECHNIQUES AND DURATION]
1900
-
1901
- **Total Ideas Generated:** [NUMBER]
1902
-
1903
- **Key Themes Identified:**
1904
-
1905
- - [THEME 1]
1906
- - [THEME 2]
1907
- - [THEME 3]
1908
-
1909
- ---
1910
-
1911
- ## Technique Sessions
1912
-
1913
- ### [TECHNIQUE NAME 1] - [DURATION]
1914
-
1915
- **Description:** [BRIEF DESCRIPTION OF TECHNIQUE]
1916
-
1917
- **Ideas Generated:**
1918
-
1919
- 1. [USER IDEA 1]
1920
- 2. [USER IDEA 2]
1921
- 3. [USER IDEA 3]
1922
- [etc.]
1923
-
1924
- **Insights Discovered:**
1925
-
1926
- - [INSIGHT 1]
1927
- - [INSIGHT 2]
1928
-
1929
- **Notable Connections:**
1930
-
1931
- - [CONNECTION OR PATTERN IDENTIFIED]
1932
-
1933
- ---
1934
-
1935
- ### [TECHNIQUE NAME 2] - [DURATION]
1936
-
1937
- [Repeat format for each technique used]
1938
-
1939
- ---
1940
-
1941
- ## Idea Categorization
1942
-
1943
- ### Immediate Opportunities
1944
-
1945
- *Ideas ready to implement now*
1946
-
1947
- 1. **[IDEA NAME]**
1948
- - Description: [BRIEF DESCRIPTION]
1949
- - Why immediate: [RATIONALE]
1950
- - Resources needed: [BASIC REQUIREMENTS]
1951
-
1952
- ### Future Innovations
1953
-
1954
- *Ideas requiring development/research*
1955
-
1956
- 1. **[IDEA NAME]**
1957
- - Description: [BRIEF DESCRIPTION]
1958
- - Development needed: [WHAT'S REQUIRED]
1959
- - Timeline estimate: [ROUGH TIMEFRAME]
1960
-
1961
- ### Moonshots
1962
-
1963
- *Ambitious, transformative concepts*
1964
-
1965
- 1. **[IDEA NAME]**
1966
- - Description: [BRIEF DESCRIPTION]
1967
- - Transformative potential: [WHY IT'S A MOONSHOT]
1968
- - Challenges to overcome: [MAJOR OBSTACLES]
1969
-
1970
- ### Insights & Learnings
1971
-
1972
- *Key realizations from the session*
1973
-
1974
- - [INSIGHT 1]: [DESCRIPTION AND IMPLICATIONS]
1975
- - [INSIGHT 2]: [DESCRIPTION AND IMPLICATIONS]
1976
-
1977
- ---
1978
-
1979
- ## Action Planning
1980
-
1981
- ### Top 3 Priority Ideas
1982
-
1983
- **#1 Priority: [IDEA NAME]**
1984
-
1985
- - Rationale: [WHY THIS IS TOP PRIORITY]
1986
- - Next steps: [SPECIFIC ACTIONS TO TAKE]
1987
- - Resources needed: [WHAT'S REQUIRED]
1988
- - Timeline: [WHEN TO START/COMPLETE]
1989
-
1990
- **#2 Priority: [IDEA NAME]**
1991
-
1992
- - [Same format]
1993
-
1994
- **#3 Priority: [IDEA NAME]**
1995
-
1996
- - [Same format]
1997
-
1998
- ---
1999
-
2000
- ## Reflection & Follow-up
2001
-
2002
- ### What Worked Well
2003
-
2004
- - [SUCCESSFUL ASPECT 1]
2005
- - [SUCCESSFUL ASPECT 2]
2006
-
2007
- ### Areas for Further Exploration
2008
-
2009
- - [AREA 1]: [WHY IT NEEDS MORE EXPLORATION]
2010
- - [AREA 2]: [WHY IT NEEDS MORE EXPLORATION]
2011
-
2012
- ### Recommended Follow-up Techniques
2013
-
2014
- - [TECHNIQUE 1]: [WHY IT WOULD BE HELPFUL]
2015
- - [TECHNIQUE 2]: [WHY IT WOULD BE HELPFUL]
2016
-
2017
- ### Questions That Emerged
2018
-
2019
- - [QUESTION 1]
2020
- - [QUESTION 2]
2021
- - [QUESTION 3]
2022
-
2023
- ### Next Session Planning
2024
-
2025
- - **Suggested topics:** [FOLLOW-UP TOPICS]
2026
- - **Recommended timeframe:** [WHEN TO RECONVENE]
2027
- - **Preparation needed:** [WHAT TO RESEARCH/PREPARE]
2028
-
2029
- ---
2030
-
2031
- *Session facilitated using the BMAD-METHOD brainstorming framework*
2032
- ==================== END: .bmad-core/templates/brainstorming-output-tmpl.md ====================
1072
+ ==================== START: .bmad-core/templates/project-brief-tmpl.yaml ====================
1073
+ template:
1074
+ id: project-brief-template-v2
1075
+ name: Project Brief
1076
+ version: 2.0
1077
+ output:
1078
+ format: markdown
1079
+ filename: docs/brief.md
1080
+ title: "Project Brief: {{project_name}}"
1081
+
1082
+ workflow:
1083
+ mode: interactive
1084
+ elicitation: advanced-elicitation
1085
+ custom_elicitation:
1086
+ title: "Project Brief Elicitation Actions"
1087
+ options:
1088
+ - "Expand section with more specific details"
1089
+ - "Validate against similar successful products"
1090
+ - "Stress test assumptions with edge cases"
1091
+ - "Explore alternative solution approaches"
1092
+ - "Analyze resource/constraint trade-offs"
1093
+ - "Generate risk mitigation strategies"
1094
+ - "Challenge scope from MVP minimalist view"
1095
+ - "Brainstorm creative feature possibilities"
1096
+ - "If only we had [resource/capability/time]..."
1097
+ - "Proceed to next section"
1098
+
1099
+ sections:
1100
+ - id: introduction
1101
+ instruction: |
1102
+ This template guides creation of a comprehensive Project Brief that serves as the foundational input for product development.
1103
+
1104
+ Start by asking the user which mode they prefer:
1105
+
1106
+ 1. **Interactive Mode** - Work through each section collaboratively
1107
+ 2. **YOLO Mode** - Generate complete draft for review and refinement
1108
+
1109
+ Before beginning, understand what inputs are available (brainstorming results, market research, competitive analysis, initial ideas) and gather project context.
1110
+
1111
+ - id: executive-summary
1112
+ title: Executive Summary
1113
+ instruction: |
1114
+ Create a concise overview that captures the essence of the project. Include:
1115
+ - Product concept in 1-2 sentences
1116
+ - Primary problem being solved
1117
+ - Target market identification
1118
+ - Key value proposition
1119
+ template: "{{executive_summary_content}}"
1120
+
1121
+ - id: problem-statement
1122
+ title: Problem Statement
1123
+ instruction: |
1124
+ Articulate the problem with clarity and evidence. Address:
1125
+ - Current state and pain points
1126
+ - Impact of the problem (quantify if possible)
1127
+ - Why existing solutions fall short
1128
+ - Urgency and importance of solving this now
1129
+ template: "{{detailed_problem_description}}"
1130
+
1131
+ - id: proposed-solution
1132
+ title: Proposed Solution
1133
+ instruction: |
1134
+ Describe the solution approach at a high level. Include:
1135
+ - Core concept and approach
1136
+ - Key differentiators from existing solutions
1137
+ - Why this solution will succeed where others haven't
1138
+ - High-level vision for the product
1139
+ template: "{{solution_description}}"
1140
+
1141
+ - id: target-users
1142
+ title: Target Users
1143
+ instruction: |
1144
+ Define and characterize the intended users with specificity. For each user segment include:
1145
+ - Demographic/firmographic profile
1146
+ - Current behaviors and workflows
1147
+ - Specific needs and pain points
1148
+ - Goals they're trying to achieve
1149
+ sections:
1150
+ - id: primary-segment
1151
+ title: "Primary User Segment: {{segment_name}}"
1152
+ template: "{{primary_user_description}}"
1153
+ - id: secondary-segment
1154
+ title: "Secondary User Segment: {{segment_name}}"
1155
+ condition: Has secondary user segment
1156
+ template: "{{secondary_user_description}}"
1157
+
1158
+ - id: goals-metrics
1159
+ title: Goals & Success Metrics
1160
+ instruction: Establish clear objectives and how to measure success. Make goals SMART (Specific, Measurable, Achievable, Relevant, Time-bound)
1161
+ sections:
1162
+ - id: business-objectives
1163
+ title: Business Objectives
1164
+ type: bullet-list
1165
+ template: "- {{objective_with_metric}}"
1166
+ - id: user-success-metrics
1167
+ title: User Success Metrics
1168
+ type: bullet-list
1169
+ template: "- {{user_metric}}"
1170
+ - id: kpis
1171
+ title: Key Performance Indicators (KPIs)
1172
+ type: bullet-list
1173
+ template: "- {{kpi}}: {{definition_and_target}}"
1174
+
1175
+ - id: mvp-scope
1176
+ title: MVP Scope
1177
+ instruction: Define the minimum viable product clearly. Be specific about what's in and what's out. Help user distinguish must-haves from nice-to-haves.
1178
+ sections:
1179
+ - id: core-features
1180
+ title: Core Features (Must Have)
1181
+ type: bullet-list
1182
+ template: "- **{{feature}}:** {{description_and_rationale}}"
1183
+ - id: out-of-scope
1184
+ title: Out of Scope for MVP
1185
+ type: bullet-list
1186
+ template: "- {{feature_or_capability}}"
1187
+ - id: mvp-success-criteria
1188
+ title: MVP Success Criteria
1189
+ template: "{{mvp_success_definition}}"
1190
+
1191
+ - id: post-mvp-vision
1192
+ title: Post-MVP Vision
1193
+ instruction: Outline the longer-term product direction without overcommitting to specifics
1194
+ sections:
1195
+ - id: phase-2-features
1196
+ title: Phase 2 Features
1197
+ template: "{{next_priority_features}}"
1198
+ - id: long-term-vision
1199
+ title: Long-term Vision
1200
+ template: "{{one_two_year_vision}}"
1201
+ - id: expansion-opportunities
1202
+ title: Expansion Opportunities
1203
+ template: "{{potential_expansions}}"
1204
+
1205
+ - id: technical-considerations
1206
+ title: Technical Considerations
1207
+ instruction: Document known technical constraints and preferences. Note these are initial thoughts, not final decisions.
1208
+ sections:
1209
+ - id: platform-requirements
1210
+ title: Platform Requirements
1211
+ template: |
1212
+ - **Target Platforms:** {{platforms}}
1213
+ - **Browser/OS Support:** {{specific_requirements}}
1214
+ - **Performance Requirements:** {{performance_specs}}
1215
+ - id: technology-preferences
1216
+ title: Technology Preferences
1217
+ template: |
1218
+ - **Frontend:** {{frontend_preferences}}
1219
+ - **Backend:** {{backend_preferences}}
1220
+ - **Database:** {{database_preferences}}
1221
+ - **Hosting/Infrastructure:** {{infrastructure_preferences}}
1222
+ - id: architecture-considerations
1223
+ title: Architecture Considerations
1224
+ template: |
1225
+ - **Repository Structure:** {{repo_thoughts}}
1226
+ - **Service Architecture:** {{service_thoughts}}
1227
+ - **Integration Requirements:** {{integration_needs}}
1228
+ - **Security/Compliance:** {{security_requirements}}
1229
+
1230
+ - id: constraints-assumptions
1231
+ title: Constraints & Assumptions
1232
+ instruction: Clearly state limitations and assumptions to set realistic expectations
1233
+ sections:
1234
+ - id: constraints
1235
+ title: Constraints
1236
+ template: |
1237
+ - **Budget:** {{budget_info}}
1238
+ - **Timeline:** {{timeline_info}}
1239
+ - **Resources:** {{resource_info}}
1240
+ - **Technical:** {{technical_constraints}}
1241
+ - id: key-assumptions
1242
+ title: Key Assumptions
1243
+ type: bullet-list
1244
+ template: "- {{assumption}}"
1245
+
1246
+ - id: risks-questions
1247
+ title: Risks & Open Questions
1248
+ instruction: Identify unknowns and potential challenges proactively
1249
+ sections:
1250
+ - id: key-risks
1251
+ title: Key Risks
1252
+ type: bullet-list
1253
+ template: "- **{{risk}}:** {{description_and_impact}}"
1254
+ - id: open-questions
1255
+ title: Open Questions
1256
+ type: bullet-list
1257
+ template: "- {{question}}"
1258
+ - id: research-areas
1259
+ title: Areas Needing Further Research
1260
+ type: bullet-list
1261
+ template: "- {{research_topic}}"
1262
+
1263
+ - id: appendices
1264
+ title: Appendices
1265
+ sections:
1266
+ - id: research-summary
1267
+ title: A. Research Summary
1268
+ condition: Has research findings
1269
+ instruction: |
1270
+ If applicable, summarize key findings from:
1271
+ - Market research
1272
+ - Competitive analysis
1273
+ - User interviews
1274
+ - Technical feasibility studies
1275
+ - id: stakeholder-input
1276
+ title: B. Stakeholder Input
1277
+ condition: Has stakeholder feedback
1278
+ template: "{{stakeholder_feedback}}"
1279
+ - id: references
1280
+ title: C. References
1281
+ template: "{{relevant_links_and_docs}}"
1282
+
1283
+ - id: next-steps
1284
+ title: Next Steps
1285
+ sections:
1286
+ - id: immediate-actions
1287
+ title: Immediate Actions
1288
+ type: numbered-list
1289
+ template: "{{action_item}}"
1290
+ - id: pm-handoff
1291
+ title: PM Handoff
1292
+ content: |
1293
+ This Project Brief provides the full context for {{project_name}}. Please start in 'PRD Generation Mode', review the brief thoroughly to work with the user to create the PRD section by section as the template indicates, asking for any necessary clarification or suggesting improvements.
1294
+ ==================== END: .bmad-core/templates/project-brief-tmpl.yaml ====================
1295
+
1296
+ ==================== START: .bmad-core/templates/market-research-tmpl.yaml ====================
1297
+ template:
1298
+ id: market-research-template-v2
1299
+ name: Market Research Report
1300
+ version: 2.0
1301
+ output:
1302
+ format: markdown
1303
+ filename: docs/market-research.md
1304
+ title: "Market Research Report: {{project_product_name}}"
1305
+
1306
+ workflow:
1307
+ mode: interactive
1308
+ elicitation: advanced-elicitation
1309
+ custom_elicitation:
1310
+ title: "Market Research Elicitation Actions"
1311
+ options:
1312
+ - "Expand market sizing calculations with sensitivity analysis"
1313
+ - "Deep dive into a specific customer segment"
1314
+ - "Analyze an emerging market trend in detail"
1315
+ - "Compare this market to an analogous market"
1316
+ - "Stress test market assumptions"
1317
+ - "Explore adjacent market opportunities"
1318
+ - "Challenge market definition and boundaries"
1319
+ - "Generate strategic scenarios (best/base/worst case)"
1320
+ - "If only we had considered [X market factor]..."
1321
+ - "Proceed to next section"
1322
+
1323
+ sections:
1324
+ - id: executive-summary
1325
+ title: Executive Summary
1326
+ instruction: Provide a high-level overview of key findings, market opportunity assessment, and strategic recommendations. Write this section LAST after completing all other sections.
1327
+
1328
+ - id: research-objectives
1329
+ title: Research Objectives & Methodology
1330
+ instruction: This template guides the creation of a comprehensive market research report. Begin by understanding what market insights the user needs and why. Work through each section systematically, using the appropriate analytical frameworks based on the research objectives.
1331
+ sections:
1332
+ - id: objectives
1333
+ title: Research Objectives
1334
+ instruction: |
1335
+ List the primary objectives of this market research:
1336
+ - What decisions will this research inform?
1337
+ - What specific questions need to be answered?
1338
+ - What are the success criteria for this research?
1339
+ - id: methodology
1340
+ title: Research Methodology
1341
+ instruction: |
1342
+ Describe the research approach:
1343
+ - Data sources used (primary/secondary)
1344
+ - Analysis frameworks applied
1345
+ - Data collection timeframe
1346
+ - Limitations and assumptions
1347
+
1348
+ - id: market-overview
1349
+ title: Market Overview
1350
+ sections:
1351
+ - id: market-definition
1352
+ title: Market Definition
1353
+ instruction: |
1354
+ Define the market being analyzed:
1355
+ - Product/service category
1356
+ - Geographic scope
1357
+ - Customer segments included
1358
+ - Value chain position
1359
+ - id: market-size-growth
1360
+ title: Market Size & Growth
1361
+ instruction: |
1362
+ Guide through TAM, SAM, SOM calculations with clear assumptions. Use one or more approaches:
1363
+ - Top-down: Start with industry data, narrow down
1364
+ - Bottom-up: Build from customer/unit economics
1365
+ - Value theory: Based on value provided vs. alternatives
1366
+ sections:
1367
+ - id: tam
1368
+ title: Total Addressable Market (TAM)
1369
+ instruction: Calculate and explain the total market opportunity
1370
+ - id: sam
1371
+ title: Serviceable Addressable Market (SAM)
1372
+ instruction: Define the portion of TAM you can realistically reach
1373
+ - id: som
1374
+ title: Serviceable Obtainable Market (SOM)
1375
+ instruction: Estimate the portion you can realistically capture
1376
+ - id: market-trends
1377
+ title: Market Trends & Drivers
1378
+ instruction: Analyze key trends shaping the market using appropriate frameworks like PESTEL
1379
+ sections:
1380
+ - id: key-trends
1381
+ title: Key Market Trends
1382
+ instruction: |
1383
+ List and explain 3-5 major trends:
1384
+ - Trend 1: Description and impact
1385
+ - Trend 2: Description and impact
1386
+ - etc.
1387
+ - id: growth-drivers
1388
+ title: Growth Drivers
1389
+ instruction: Identify primary factors driving market growth
1390
+ - id: market-inhibitors
1391
+ title: Market Inhibitors
1392
+ instruction: Identify factors constraining market growth
1393
+
1394
+ - id: customer-analysis
1395
+ title: Customer Analysis
1396
+ sections:
1397
+ - id: segment-profiles
1398
+ title: Target Segment Profiles
1399
+ instruction: For each segment, create detailed profiles including demographics/firmographics, psychographics, behaviors, needs, and willingness to pay
1400
+ repeatable: true
1401
+ sections:
1402
+ - id: segment
1403
+ title: "Segment {{segment_number}}: {{segment_name}}"
1404
+ template: |
1405
+ - **Description:** {{brief_overview}}
1406
+ - **Size:** {{number_of_customers_market_value}}
1407
+ - **Characteristics:** {{key_demographics_firmographics}}
1408
+ - **Needs & Pain Points:** {{primary_problems}}
1409
+ - **Buying Process:** {{purchasing_decisions}}
1410
+ - **Willingness to Pay:** {{price_sensitivity}}
1411
+ - id: jobs-to-be-done
1412
+ title: Jobs-to-be-Done Analysis
1413
+ instruction: Uncover what customers are really trying to accomplish
1414
+ sections:
1415
+ - id: functional-jobs
1416
+ title: Functional Jobs
1417
+ instruction: List practical tasks and objectives customers need to complete
1418
+ - id: emotional-jobs
1419
+ title: Emotional Jobs
1420
+ instruction: Describe feelings and perceptions customers seek
1421
+ - id: social-jobs
1422
+ title: Social Jobs
1423
+ instruction: Explain how customers want to be perceived by others
1424
+ - id: customer-journey
1425
+ title: Customer Journey Mapping
1426
+ instruction: Map the end-to-end customer experience for primary segments
1427
+ template: |
1428
+ For primary customer segment:
1429
+
1430
+ 1. **Awareness:** {{discovery_process}}
1431
+ 2. **Consideration:** {{evaluation_criteria}}
1432
+ 3. **Purchase:** {{decision_triggers}}
1433
+ 4. **Onboarding:** {{initial_expectations}}
1434
+ 5. **Usage:** {{interaction_patterns}}
1435
+ 6. **Advocacy:** {{referral_behaviors}}
1436
+
1437
+ - id: competitive-landscape
1438
+ title: Competitive Landscape
1439
+ sections:
1440
+ - id: market-structure
1441
+ title: Market Structure
1442
+ instruction: |
1443
+ Describe the overall competitive environment:
1444
+ - Number of competitors
1445
+ - Market concentration
1446
+ - Competitive intensity
1447
+ - id: major-players
1448
+ title: Major Players Analysis
1449
+ instruction: |
1450
+ For top 3-5 competitors:
1451
+ - Company name and brief description
1452
+ - Market share estimate
1453
+ - Key strengths and weaknesses
1454
+ - Target customer focus
1455
+ - Pricing strategy
1456
+ - id: competitive-positioning
1457
+ title: Competitive Positioning
1458
+ instruction: |
1459
+ Analyze how competitors are positioned:
1460
+ - Value propositions
1461
+ - Differentiation strategies
1462
+ - Market gaps and opportunities
1463
+
1464
+ - id: industry-analysis
1465
+ title: Industry Analysis
1466
+ sections:
1467
+ - id: porters-five-forces
1468
+ title: Porter's Five Forces Assessment
1469
+ instruction: Analyze each force with specific evidence and implications
1470
+ sections:
1471
+ - id: supplier-power
1472
+ title: "Supplier Power: {{power_level}}"
1473
+ template: "{{analysis_and_implications}}"
1474
+ - id: buyer-power
1475
+ title: "Buyer Power: {{power_level}}"
1476
+ template: "{{analysis_and_implications}}"
1477
+ - id: competitive-rivalry
1478
+ title: "Competitive Rivalry: {{intensity_level}}"
1479
+ template: "{{analysis_and_implications}}"
1480
+ - id: threat-new-entry
1481
+ title: "Threat of New Entry: {{threat_level}}"
1482
+ template: "{{analysis_and_implications}}"
1483
+ - id: threat-substitutes
1484
+ title: "Threat of Substitutes: {{threat_level}}"
1485
+ template: "{{analysis_and_implications}}"
1486
+ - id: adoption-lifecycle
1487
+ title: Technology Adoption Lifecycle Stage
1488
+ instruction: |
1489
+ Identify where the market is in the adoption curve:
1490
+ - Current stage and evidence
1491
+ - Implications for strategy
1492
+ - Expected progression timeline
1493
+
1494
+ - id: opportunity-assessment
1495
+ title: Opportunity Assessment
1496
+ sections:
1497
+ - id: market-opportunities
1498
+ title: Market Opportunities
1499
+ instruction: Identify specific opportunities based on the analysis
1500
+ repeatable: true
1501
+ sections:
1502
+ - id: opportunity
1503
+ title: "Opportunity {{opportunity_number}}: {{name}}"
1504
+ template: |
1505
+ - **Description:** {{what_is_the_opportunity}}
1506
+ - **Size/Potential:** {{quantified_potential}}
1507
+ - **Requirements:** {{needed_to_capture}}
1508
+ - **Risks:** {{key_challenges}}
1509
+ - id: strategic-recommendations
1510
+ title: Strategic Recommendations
1511
+ sections:
1512
+ - id: go-to-market
1513
+ title: Go-to-Market Strategy
1514
+ instruction: |
1515
+ Recommend approach for market entry/expansion:
1516
+ - Target segment prioritization
1517
+ - Positioning strategy
1518
+ - Channel strategy
1519
+ - Partnership opportunities
1520
+ - id: pricing-strategy
1521
+ title: Pricing Strategy
1522
+ instruction: |
1523
+ Based on willingness to pay analysis and competitive landscape:
1524
+ - Recommended pricing model
1525
+ - Price points/ranges
1526
+ - Value metric
1527
+ - Competitive positioning
1528
+ - id: risk-mitigation
1529
+ title: Risk Mitigation
1530
+ instruction: |
1531
+ Key risks and mitigation strategies:
1532
+ - Market risks
1533
+ - Competitive risks
1534
+ - Execution risks
1535
+ - Regulatory/compliance risks
1536
+
1537
+ - id: appendices
1538
+ title: Appendices
1539
+ sections:
1540
+ - id: data-sources
1541
+ title: A. Data Sources
1542
+ instruction: List all sources used in the research
1543
+ - id: calculations
1544
+ title: B. Detailed Calculations
1545
+ instruction: Include any complex calculations or models
1546
+ - id: additional-analysis
1547
+ title: C. Additional Analysis
1548
+ instruction: Any supplementary analysis not included in main body
1549
+ ==================== END: .bmad-core/templates/market-research-tmpl.yaml ====================
1550
+
1551
+ ==================== START: .bmad-core/templates/competitor-analysis-tmpl.yaml ====================
1552
+ template:
1553
+ id: competitor-analysis-template-v2
1554
+ name: Competitive Analysis Report
1555
+ version: 2.0
1556
+ output:
1557
+ format: markdown
1558
+ filename: docs/competitor-analysis.md
1559
+ title: "Competitive Analysis Report: {{project_product_name}}"
1560
+
1561
+ workflow:
1562
+ mode: interactive
1563
+ elicitation: advanced-elicitation
1564
+ custom_elicitation:
1565
+ title: "Competitive Analysis Elicitation Actions"
1566
+ options:
1567
+ - "Deep dive on a specific competitor's strategy"
1568
+ - "Analyze competitive dynamics in a specific segment"
1569
+ - "War game competitive responses to your moves"
1570
+ - "Explore partnership vs. competition scenarios"
1571
+ - "Stress test differentiation claims"
1572
+ - "Analyze disruption potential (yours or theirs)"
1573
+ - "Compare to competition in adjacent markets"
1574
+ - "Generate win/loss analysis insights"
1575
+ - "If only we had known about [competitor X's plan]..."
1576
+ - "Proceed to next section"
1577
+
1578
+ sections:
1579
+ - id: executive-summary
1580
+ title: Executive Summary
1581
+ instruction: Provide high-level competitive insights, main threats and opportunities, and recommended strategic actions. Write this section LAST after completing all analysis.
1582
+
1583
+ - id: analysis-scope
1584
+ title: Analysis Scope & Methodology
1585
+ instruction: This template guides comprehensive competitor analysis. Start by understanding the user's competitive intelligence needs and strategic objectives. Help them identify and prioritize competitors before diving into detailed analysis.
1586
+ sections:
1587
+ - id: analysis-purpose
1588
+ title: Analysis Purpose
1589
+ instruction: |
1590
+ Define the primary purpose:
1591
+ - New market entry assessment
1592
+ - Product positioning strategy
1593
+ - Feature gap analysis
1594
+ - Pricing strategy development
1595
+ - Partnership/acquisition targets
1596
+ - Competitive threat assessment
1597
+ - id: competitor-categories
1598
+ title: Competitor Categories Analyzed
1599
+ instruction: |
1600
+ List categories included:
1601
+ - Direct Competitors: Same product/service, same target market
1602
+ - Indirect Competitors: Different product, same need/problem
1603
+ - Potential Competitors: Could enter market easily
1604
+ - Substitute Products: Alternative solutions
1605
+ - Aspirational Competitors: Best-in-class examples
1606
+ - id: research-methodology
1607
+ title: Research Methodology
1608
+ instruction: |
1609
+ Describe approach:
1610
+ - Information sources used
1611
+ - Analysis timeframe
1612
+ - Confidence levels
1613
+ - Limitations
1614
+
1615
+ - id: competitive-landscape
1616
+ title: Competitive Landscape Overview
1617
+ sections:
1618
+ - id: market-structure
1619
+ title: Market Structure
1620
+ instruction: |
1621
+ Describe the competitive environment:
1622
+ - Number of active competitors
1623
+ - Market concentration (fragmented/consolidated)
1624
+ - Competitive dynamics
1625
+ - Recent market entries/exits
1626
+ - id: prioritization-matrix
1627
+ title: Competitor Prioritization Matrix
1628
+ instruction: |
1629
+ Help categorize competitors by market share and strategic threat level
1630
+
1631
+ Create a 2x2 matrix:
1632
+ - Priority 1 (Core Competitors): High Market Share + High Threat
1633
+ - Priority 2 (Emerging Threats): Low Market Share + High Threat
1634
+ - Priority 3 (Established Players): High Market Share + Low Threat
1635
+ - Priority 4 (Monitor Only): Low Market Share + Low Threat
1636
+
1637
+ - id: competitor-profiles
1638
+ title: Individual Competitor Profiles
1639
+ instruction: Create detailed profiles for each Priority 1 and Priority 2 competitor. For Priority 3 and 4, create condensed profiles.
1640
+ repeatable: true
1641
+ sections:
1642
+ - id: competitor
1643
+ title: "{{competitor_name}} - Priority {{priority_level}}"
1644
+ sections:
1645
+ - id: company-overview
1646
+ title: Company Overview
1647
+ template: |
1648
+ - **Founded:** {{year_founders}}
1649
+ - **Headquarters:** {{location}}
1650
+ - **Company Size:** {{employees_revenue}}
1651
+ - **Funding:** {{total_raised_investors}}
1652
+ - **Leadership:** {{key_executives}}
1653
+ - id: business-model
1654
+ title: Business Model & Strategy
1655
+ template: |
1656
+ - **Revenue Model:** {{revenue_model}}
1657
+ - **Target Market:** {{customer_segments}}
1658
+ - **Value Proposition:** {{value_promise}}
1659
+ - **Go-to-Market Strategy:** {{gtm_approach}}
1660
+ - **Strategic Focus:** {{current_priorities}}
1661
+ - id: product-analysis
1662
+ title: Product/Service Analysis
1663
+ template: |
1664
+ - **Core Offerings:** {{main_products}}
1665
+ - **Key Features:** {{standout_capabilities}}
1666
+ - **User Experience:** {{ux_assessment}}
1667
+ - **Technology Stack:** {{tech_stack}}
1668
+ - **Pricing:** {{pricing_model}}
1669
+ - id: strengths-weaknesses
1670
+ title: Strengths & Weaknesses
1671
+ sections:
1672
+ - id: strengths
1673
+ title: Strengths
1674
+ type: bullet-list
1675
+ template: "- {{strength}}"
1676
+ - id: weaknesses
1677
+ title: Weaknesses
1678
+ type: bullet-list
1679
+ template: "- {{weakness}}"
1680
+ - id: market-position
1681
+ title: Market Position & Performance
1682
+ template: |
1683
+ - **Market Share:** {{market_share_estimate}}
1684
+ - **Customer Base:** {{customer_size_notables}}
1685
+ - **Growth Trajectory:** {{growth_trend}}
1686
+ - **Recent Developments:** {{key_news}}
1687
+
1688
+ - id: comparative-analysis
1689
+ title: Comparative Analysis
1690
+ sections:
1691
+ - id: feature-comparison
1692
+ title: Feature Comparison Matrix
1693
+ instruction: Create a detailed comparison table of key features across competitors
1694
+ type: table
1695
+ columns: ["Feature Category", "{{your_company}}", "{{competitor_1}}", "{{competitor_2}}", "{{competitor_3}}"]
1696
+ rows:
1697
+ - category: "Core Functionality"
1698
+ items:
1699
+ - ["Feature A", "{{status}}", "{{status}}", "{{status}}", "{{status}}"]
1700
+ - ["Feature B", "{{status}}", "{{status}}", "{{status}}", "{{status}}"]
1701
+ - category: "User Experience"
1702
+ items:
1703
+ - ["Mobile App", "{{rating}}", "{{rating}}", "{{rating}}", "{{rating}}"]
1704
+ - ["Onboarding Time", "{{time}}", "{{time}}", "{{time}}", "{{time}}"]
1705
+ - category: "Integration & Ecosystem"
1706
+ items:
1707
+ - ["API Availability", "{{availability}}", "{{availability}}", "{{availability}}", "{{availability}}"]
1708
+ - ["Third-party Integrations", "{{number}}", "{{number}}", "{{number}}", "{{number}}"]
1709
+ - category: "Pricing & Plans"
1710
+ items:
1711
+ - ["Starting Price", "{{price}}", "{{price}}", "{{price}}", "{{price}}"]
1712
+ - ["Free Tier", "{{yes_no}}", "{{yes_no}}", "{{yes_no}}", "{{yes_no}}"]
1713
+ - id: swot-comparison
1714
+ title: SWOT Comparison
1715
+ instruction: Create SWOT analysis for your solution vs. top competitors
1716
+ sections:
1717
+ - id: your-solution
1718
+ title: Your Solution
1719
+ template: |
1720
+ - **Strengths:** {{strengths}}
1721
+ - **Weaknesses:** {{weaknesses}}
1722
+ - **Opportunities:** {{opportunities}}
1723
+ - **Threats:** {{threats}}
1724
+ - id: vs-competitor
1725
+ title: "vs. {{main_competitor}}"
1726
+ template: |
1727
+ - **Competitive Advantages:** {{your_advantages}}
1728
+ - **Competitive Disadvantages:** {{their_advantages}}
1729
+ - **Differentiation Opportunities:** {{differentiation}}
1730
+ - id: positioning-map
1731
+ title: Positioning Map
1732
+ instruction: |
1733
+ Describe competitor positions on key dimensions
1734
+
1735
+ Create a positioning description using 2 key dimensions relevant to the market, such as:
1736
+ - Price vs. Features
1737
+ - Ease of Use vs. Power
1738
+ - Specialization vs. Breadth
1739
+ - Self-Serve vs. High-Touch
1740
+
1741
+ - id: strategic-analysis
1742
+ title: Strategic Analysis
1743
+ sections:
1744
+ - id: competitive-advantages
1745
+ title: Competitive Advantages Assessment
1746
+ sections:
1747
+ - id: sustainable-advantages
1748
+ title: Sustainable Advantages
1749
+ instruction: |
1750
+ Identify moats and defensible positions:
1751
+ - Network effects
1752
+ - Switching costs
1753
+ - Brand strength
1754
+ - Technology barriers
1755
+ - Regulatory advantages
1756
+ - id: vulnerable-points
1757
+ title: Vulnerable Points
1758
+ instruction: |
1759
+ Where competitors could be challenged:
1760
+ - Weak customer segments
1761
+ - Missing features
1762
+ - Poor user experience
1763
+ - High prices
1764
+ - Limited geographic presence
1765
+ - id: blue-ocean
1766
+ title: Blue Ocean Opportunities
1767
+ instruction: |
1768
+ Identify uncontested market spaces
1769
+
1770
+ List opportunities to create new market space:
1771
+ - Underserved segments
1772
+ - Unaddressed use cases
1773
+ - New business models
1774
+ - Geographic expansion
1775
+ - Different value propositions
1776
+
1777
+ - id: strategic-recommendations
1778
+ title: Strategic Recommendations
1779
+ sections:
1780
+ - id: differentiation-strategy
1781
+ title: Differentiation Strategy
1782
+ instruction: |
1783
+ How to position against competitors:
1784
+ - Unique value propositions to emphasize
1785
+ - Features to prioritize
1786
+ - Segments to target
1787
+ - Messaging and positioning
1788
+ - id: competitive-response
1789
+ title: Competitive Response Planning
1790
+ sections:
1791
+ - id: offensive-strategies
1792
+ title: Offensive Strategies
1793
+ instruction: |
1794
+ How to gain market share:
1795
+ - Target competitor weaknesses
1796
+ - Win competitive deals
1797
+ - Capture their customers
1798
+ - id: defensive-strategies
1799
+ title: Defensive Strategies
1800
+ instruction: |
1801
+ How to protect your position:
1802
+ - Strengthen vulnerable areas
1803
+ - Build switching costs
1804
+ - Deepen customer relationships
1805
+ - id: partnership-ecosystem
1806
+ title: Partnership & Ecosystem Strategy
1807
+ instruction: |
1808
+ Potential collaboration opportunities:
1809
+ - Complementary players
1810
+ - Channel partners
1811
+ - Technology integrations
1812
+ - Strategic alliances
1813
+
1814
+ - id: monitoring-plan
1815
+ title: Monitoring & Intelligence Plan
1816
+ sections:
1817
+ - id: key-competitors
1818
+ title: Key Competitors to Track
1819
+ instruction: Priority list with rationale
1820
+ - id: monitoring-metrics
1821
+ title: Monitoring Metrics
1822
+ instruction: |
1823
+ What to track:
1824
+ - Product updates
1825
+ - Pricing changes
1826
+ - Customer wins/losses
1827
+ - Funding/M&A activity
1828
+ - Market messaging
1829
+ - id: intelligence-sources
1830
+ title: Intelligence Sources
1831
+ instruction: |
1832
+ Where to gather ongoing intelligence:
1833
+ - Company websites/blogs
1834
+ - Customer reviews
1835
+ - Industry reports
1836
+ - Social media
1837
+ - Patent filings
1838
+ - id: update-cadence
1839
+ title: Update Cadence
1840
+ instruction: |
1841
+ Recommended review schedule:
1842
+ - Weekly: {{weekly_items}}
1843
+ - Monthly: {{monthly_items}}
1844
+ - Quarterly: {{quarterly_analysis}}
1845
+ ==================== END: .bmad-core/templates/competitor-analysis-tmpl.yaml ====================
1846
+
1847
+ ==================== START: .bmad-core/templates/brainstorming-output-tmpl.yaml ====================
1848
+ template:
1849
+ id: brainstorming-output-template-v2
1850
+ name: Brainstorming Session Results
1851
+ version: 2.0
1852
+ output:
1853
+ format: markdown
1854
+ filename: docs/brainstorming-session-results.md
1855
+ title: "Brainstorming Session Results"
1856
+
1857
+ workflow:
1858
+ mode: non-interactive
1859
+
1860
+ sections:
1861
+ - id: header
1862
+ content: |
1863
+ **Session Date:** {{date}}
1864
+ **Facilitator:** {{agent_role}} {{agent_name}}
1865
+ **Participant:** {{user_name}}
1866
+
1867
+ - id: executive-summary
1868
+ title: Executive Summary
1869
+ sections:
1870
+ - id: summary-details
1871
+ template: |
1872
+ **Topic:** {{session_topic}}
1873
+
1874
+ **Session Goals:** {{stated_goals}}
1875
+
1876
+ **Techniques Used:** {{techniques_list}}
1877
+
1878
+ **Total Ideas Generated:** {{total_ideas}}
1879
+ - id: key-themes
1880
+ title: "Key Themes Identified:"
1881
+ type: bullet-list
1882
+ template: "- {{theme}}"
1883
+
1884
+ - id: technique-sessions
1885
+ title: Technique Sessions
1886
+ repeatable: true
1887
+ sections:
1888
+ - id: technique
1889
+ title: "{{technique_name}} - {{duration}}"
1890
+ sections:
1891
+ - id: description
1892
+ template: "**Description:** {{technique_description}}"
1893
+ - id: ideas-generated
1894
+ title: "Ideas Generated:"
1895
+ type: numbered-list
1896
+ template: "{{idea}}"
1897
+ - id: insights
1898
+ title: "Insights Discovered:"
1899
+ type: bullet-list
1900
+ template: "- {{insight}}"
1901
+ - id: connections
1902
+ title: "Notable Connections:"
1903
+ type: bullet-list
1904
+ template: "- {{connection}}"
1905
+
1906
+ - id: idea-categorization
1907
+ title: Idea Categorization
1908
+ sections:
1909
+ - id: immediate-opportunities
1910
+ title: Immediate Opportunities
1911
+ content: "*Ideas ready to implement now*"
1912
+ repeatable: true
1913
+ type: numbered-list
1914
+ template: |
1915
+ **{{idea_name}}**
1916
+ - Description: {{description}}
1917
+ - Why immediate: {{rationale}}
1918
+ - Resources needed: {{requirements}}
1919
+ - id: future-innovations
1920
+ title: Future Innovations
1921
+ content: "*Ideas requiring development/research*"
1922
+ repeatable: true
1923
+ type: numbered-list
1924
+ template: |
1925
+ **{{idea_name}}**
1926
+ - Description: {{description}}
1927
+ - Development needed: {{development_needed}}
1928
+ - Timeline estimate: {{timeline}}
1929
+ - id: moonshots
1930
+ title: Moonshots
1931
+ content: "*Ambitious, transformative concepts*"
1932
+ repeatable: true
1933
+ type: numbered-list
1934
+ template: |
1935
+ **{{idea_name}}**
1936
+ - Description: {{description}}
1937
+ - Transformative potential: {{potential}}
1938
+ - Challenges to overcome: {{challenges}}
1939
+ - id: insights-learnings
1940
+ title: Insights & Learnings
1941
+ content: "*Key realizations from the session*"
1942
+ type: bullet-list
1943
+ template: "- {{insight}}: {{description_and_implications}}"
1944
+
1945
+ - id: action-planning
1946
+ title: Action Planning
1947
+ sections:
1948
+ - id: top-priorities
1949
+ title: Top 3 Priority Ideas
1950
+ sections:
1951
+ - id: priority-1
1952
+ title: "#1 Priority: {{idea_name}}"
1953
+ template: |
1954
+ - Rationale: {{rationale}}
1955
+ - Next steps: {{next_steps}}
1956
+ - Resources needed: {{resources}}
1957
+ - Timeline: {{timeline}}
1958
+ - id: priority-2
1959
+ title: "#2 Priority: {{idea_name}}"
1960
+ template: |
1961
+ - Rationale: {{rationale}}
1962
+ - Next steps: {{next_steps}}
1963
+ - Resources needed: {{resources}}
1964
+ - Timeline: {{timeline}}
1965
+ - id: priority-3
1966
+ title: "#3 Priority: {{idea_name}}"
1967
+ template: |
1968
+ - Rationale: {{rationale}}
1969
+ - Next steps: {{next_steps}}
1970
+ - Resources needed: {{resources}}
1971
+ - Timeline: {{timeline}}
1972
+
1973
+ - id: reflection-followup
1974
+ title: Reflection & Follow-up
1975
+ sections:
1976
+ - id: what-worked
1977
+ title: What Worked Well
1978
+ type: bullet-list
1979
+ template: "- {{aspect}}"
1980
+ - id: areas-exploration
1981
+ title: Areas for Further Exploration
1982
+ type: bullet-list
1983
+ template: "- {{area}}: {{reason}}"
1984
+ - id: recommended-techniques
1985
+ title: Recommended Follow-up Techniques
1986
+ type: bullet-list
1987
+ template: "- {{technique}}: {{reason}}"
1988
+ - id: questions-emerged
1989
+ title: Questions That Emerged
1990
+ type: bullet-list
1991
+ template: "- {{question}}"
1992
+ - id: next-session
1993
+ title: Next Session Planning
1994
+ template: |
1995
+ - **Suggested topics:** {{followup_topics}}
1996
+ - **Recommended timeframe:** {{timeframe}}
1997
+ - **Preparation needed:** {{preparation}}
1998
+
1999
+ - id: footer
2000
+ content: |
2001
+ ---
2002
+
2003
+ *Session facilitated using the BMAD-METHOD brainstorming framework*
2004
+ ==================== END: .bmad-core/templates/brainstorming-output-tmpl.yaml ====================
2033
2005
 
2034
2006
  ==================== START: .bmad-core/data/bmad-kb.md ====================
2035
2007
  # BMad Knowledge Base
@@ -2882,32 +2854,3 @@ Use the **expansion-creator** pack to build your own:
2882
2854
  19. **Metaphor Mapping**: Use extended metaphors to explore solutions
2883
2855
  20. **Question Storming**: Generate questions instead of answers first
2884
2856
  ==================== END: .bmad-core/data/brainstorming-techniques.md ====================
2885
-
2886
- ==================== START: .bmad-core/utils/template-format.md ====================
2887
- # Template Format Conventions
2888
-
2889
- Templates in the BMad method use standardized markup for AI processing. These conventions ensure consistent document generation.
2890
-
2891
- ## Template Markup Elements
2892
-
2893
- - **{{placeholders}}**: Variables to be replaced with actual content
2894
- - **[[LLM: instructions]]**: Internal processing instructions for AI agents (never shown to users)
2895
- - **REPEAT** sections: Content blocks that may be repeated as needed
2896
- - **^^CONDITION^^** blocks: Conditional content included only if criteria are met
2897
- - **@{examples}**: Example content for guidance (never output to users)
2898
-
2899
- ## Processing Rules
2900
-
2901
- - Replace all {{placeholders}} with project-specific content
2902
- - Execute all [[LLM: instructions]] internally without showing users
2903
- - Process conditional and repeat blocks as specified
2904
- - Use examples for guidance but never include them in final output
2905
- - Present only clean, formatted content to users
2906
-
2907
- ## Critical Guidelines
2908
-
2909
- - **NEVER display template markup, LLM instructions, or examples to users**
2910
- - Template elements are for AI processing only
2911
- - Focus on faithful template execution and clean output
2912
- - All template-specific instructions are embedded within templates
2913
- ==================== END: .bmad-core/utils/template-format.md ====================