b2c-app-builder 0.221.39

package/knowledge/store/aso-store-ops.md

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+# ASO And Store Operations
+
+Use this before writing App Store or Google Play metadata, producing screenshots, running paid-search experiments, submitting builds, handling review issues, or monitoring growth after launch.
+
+This is an orchestration reference and the store domain's hub. Prefer specialist ASO skills and live store data when available; use this file to decide which lane to run and what evidence must be left behind.
+
+## Store Lane Spokes
+
+| Load                                                                         | When                                                                                                                                     |
+| ---------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------- |
+| [`app-store-listing-prep.md`](./app-store-listing-prep.md)                   | Apple listing fields, App Privacy, subscription pricing maps, custom product pages, In-App Events, localization matrices                 |
+| [`store-console-workflow.md`](./store-console-workflow.md)                   | founder-facing App Store Connect or Play Console walkthroughs: where to click, what to paste, which screenshots satisfy each upload well |
+| [`apple-signing-release.md`](./apple-signing-release.md)                     | Apple Developer account triage, signing, certificates/profiles, archive/export/upload, TestFlight                                        |
+| [`google-play-release.md`](./google-play-release.md)                         | Android distribution readiness: Play account, Data safety, Play App Signing, testing tracks, production release                          |
+| [`app-store-connect-cli.md`](./app-store-connect-cli.md)                     | automating App Store Connect with the Rork `asc` CLI: metadata, screenshots, TestFlight, RevenueCat catalog sync                         |
+| [`marketplace-regional-compliance.md`](./marketplace-regional-compliance.md) | store distribution in any selected region: regional content, rating, and disclosure rules                                                |
+| [`age-rating-questionnaire.md`](./age-rating-questionnaire.md)               | Apple review submission after September 2026: social, chat, age-assurance, and UGC answers with product evidence                         |
+| [`aso-apple-keyword-evidence.md`](./aso-apple-keyword-evidence.md)           | Official Apple keyword rank, discover, and score receipts before metadata changes                                                        |
+| [`app-review-observe.md`](./app-review-observe.md)                           | Observe-only Apple review watch: capability receipt, three state layers, signed webhook wake-up, rejection packet, pending agreements    |
+| [`app-review-remediate.md`](./app-review-remediate.md)                       | Bounded Apple review repair: classified plan, consumer-repo patch, verification recovery, new archive inspection. No submit.             |
+| [`app-review-resubmit.md`](./app-review-resubmit.md)                         | Capped Apple review resubmission: exact standing envelope, already-uploaded submit, timeout readback, linked cycles. No publish.         |
+
+For App Store listing preparation, load `app-store-listing-prep.md` too. ASO decides what to say; App Store listing prep connects that message to Apple pre-ASC requirements, App Privacy, subscriptions/pricing, RevenueCat/Stripe/web funnels, custom product pages, In-App Events, localization, screenshots, and App Store Connect policy constraints. For founder-facing App Store Connect or Google Play Console work, load `store-console-workflow.md` too; the store-console workflow decides exactly where the user clicks, what they paste, which privacy answers are selected, and which screenshots/assets satisfy each upload well.
+
+Load `paid-user-acquisition.md` before Apple Search Ads, paid campaign custom product page routing, paid creative tests, MMP/ad-network SDK decisions, or spend-readiness claims.
+
+Load `localization-market-research.md` before any localization work. Localization is a market-selection decision made from search-demand evidence, not a translation task: research keyword popularity, difficulty, and demand per storefront, rank markets into priority tiers, and produce `LOCALIZATION_MARKET_RESEARCH.md` before localizing metadata, keywords, screenshots, paywalls, landing, or email. Localize based on search demand, not language.
+
+Load [`paid-tool-routing.md`](../operations/paid-tool-routing.md) before replacing paid ASO, AppKittie, MobAI Plus/Pro or intended cross-platform coverage, creator-marketplace, or MMP/ad tooling with a free fallback. MobAI Free needs no spend gate when it satisfies the lane. Load `apple-signing-release.md` before Apple Developer account triage, bundle IDs/App IDs, signing, certificates/profiles, archive/export/upload, TestFlight, or distribution-readiness claims. Load `app-store-connect-cli.md` before using the Rork `asc` CLI or App Store Connect CLI skills for metadata, screenshots, TestFlight, release validation, signing, subscriptions, or RevenueCat catalog sync.
+
+For Parth editor selection or Eronred screenshot methods, load
+[`screenshot-toolchain.md`](./screenshot-toolchain.md). It preserves raw capture,
+composition, licensing and update boundaries inside the store workflow.
+
+## Contents
+
+- 1. Specialist Skill Delegation
+- 2. Required ASO Context
+- 3. Metadata And Keyword Gates
+- 4. Screenshot And Creative Gates
+- 5. App Store Listing Marketing Surface
+- 6. Store Console Readiness
+- 7. App Store Connect CLI Routing
+- 8. Support, Privacy, And Email Routing
+- 9. Review And Rejection Playbook
+- 10. Post-Launch Growth Loop
+
+## 1. Specialist Skill Delegation
+
+The recommended optional install for Expo and mobile businesses is `Eronred/aso-skills`. Install with founder approval. Do not require Appeeky auth to start.
+
+```bash
+npx skills add Eronred/aso-skills --skill '*' --yes
+```
+
+B2C App Builder validators accept App Store Connect CLI evidence, founder-supplied metadata, and AppKittie paths. Live Appeeky ranking data is an enhancement, not a done gate.
+
+If an ASO skill pack is installed, delegate narrow work instead of re-creating its frameworks:
+
+- Foundation and routing: `aso-router`, `app-marketing-context`.
+- Market and category: `market-pulse`, `market-movers`, `category-positioning`, `competitor-analysis`, `competitor-tracking`.
+- Keywords and metadata: `keyword-research`, `metadata-optimization`, `localization`, `seasonal-aso`, `android-aso`.
+- Creative conversion: `screenshot-optimization`, `app-icon-optimization`, `app-preview-video`, `ab-test-store-listing`.
+- App Store growth surfaces: `custom-product-pages`, `in-app-events`, `app-store-featured`, `app-clips`.
+- Paid acquisition and attribution: `apple-search-ads`, `ua-campaign`, `attribution-setup`.
+- Revenue and funnel quality: `monetization-strategy`, `paywall-optimization`, `subscription-lifecycle`, `web-to-app-funnel`.
+- Activation and retention: `onboarding-optimization`, `retention-optimization`, `referral-program`.
+- Ratings, reviews, and quality: `review-management`, `rating-prompt-strategy`, `crash-analytics`, `app-rejection-recovery`.
+- Analytics and first-party performance: `app-analytics`, `asc-metrics`.
+- Launch and publicity: `app-launch`, `creator-ugc-marketing`, `press-and-pr` (for press kit imagery: use `product-photoshoot --mode conceptual_product` for premium product art and `soul-id create --soul-cinematic` → marketing-studio avatar for founder editorial headshots; full brief required from DESIGN.md; gate behind spend confirmation per `knowledge/operations/paid-tool-routing.md`; record in `CONTENT_ASSETS.md` with license and approval gate before distribution).
+
+If these skills are not directly discoverable in the current runtime, search installed skill/plugin paths for the names above, read the matching `SKILL.md`, and proceed with the same output contract manually. Do not assume Claude and Codex expose the same installed plugin surface.
+
+Before handing work back to the founder, produce or update `store/STORE_CONSOLE.md`, `store/store-console.html`, `APP_STORE_LISTING.md`, `store/APPLE_APP_STORE_REQUIREMENTS.md`, `SCREENSHOTS.md`, and the screenshot/export proof board when a store submission is in scope.
+
+## 2. Required ASO Context
+
+Create or refresh `app-marketing-context.md` or an equivalent section in `LAUNCH.md` before metadata or screenshots.
+
+Include:
+
+- app name, bundle/platform, target country, category, subcategory, and launch status
+- one-line promise, target user, core job, and monetization model
+- top 5-10 competitors with app IDs/package names when possible
+- primary, secondary, long-tail, competitor, and defensive keyword candidates
+- category economics and audience language evidence
+- current listing fields, screenshots, ratings, reviews, price, and IAP/subscription state if the app already exists
+- public URLs: landing page, support URL, privacy URL, terms URL, account deletion/privacy choices URL
+
+Acceptance:
+
+- Metadata, screenshots, ads, and landing copy all draw from the same context.
+- A future agent can identify which market/country the ASO work targets.
+
+## 3. Metadata And Keyword Gates
+
+Before locking metadata:
+
+- load `knowledge/words/no-slop-writing.md` before drafting name, subtitle, keyword-field terms, or description copy, and run the finished draft through its self-check (§6) before treating metadata as locked
+- run keyword and name collision checks in the target country
+- separate brand language from search language
+- preserve App Store character counts and Play Store indexed-description strategy
+- avoid unsupported health, financial, legal, earnings, urgency, scarcity, endorsement, or superiority claims
+- ensure pricing, trial, subscription, and cancellation language matches the paywall, store metadata, terms, and checkout behavior
+- create 2-3 variants when uncertainty is real, with a recommendation and rationale
+
+Output:
+
+- final fields ready for App Store Connect/Play Console
+- rejected alternatives with reasons
+- keyword map showing where each target appears
+- source URLs or data snapshots used for evidence
+
+## 4. Screenshot And Creative Gates
+
+Screenshots must sell the product and satisfy platform rules.
+
+Checklist:
+
+- load `knowledge/words/no-slop-writing.md` before writing screenshot headline/copy-overlay text — a thumbnail-size overlay has no room for puffery or synonym cycling; keep the app's `strategy/BRAND.md` voice, not generic ad copy
+- define the first 3 screenshots as the search/product-page conversion set
+- treat raw app screenshots as proof inputs, not final store creative
+- produce composed final assets with headline, copy overlay, device frame or intentional frameless layout, background/supporting visuals, export dimensions, and visual QA
+- show actual app UI or faithful production screens; do not rely on generic generated art
+- capture real app UI with the in-app iOS Simulator (rung 0) when the session is on a local Mac with a local build — no install, no gate — or with MobAI when Android or a repeatable capture matrix is in scope
+- use XcodeBuildMCP for scripted or CI Apple-platform screenshot capture; record the coverage decision per `paid-tool-routing.md` whenever an Apple-only rung replaces MobAI
+- make the value proposition readable at thumbnail size
+- use current iPhone, iPad, Google Play, and app-target device sizes/upload wells required for the current platform
+- route App Icon work through `app-icon-optimization` or equivalent, and verify 1024x1024 output, no alpha, no rounded corners, thumbnail contrast, and category differentiation
+- route App Preview or Play promo videos through `app-preview-video` plus MobAI/Remotion/Higgsfield/owned-media production rules when video is in scope
+- for seasonal CPP background / event media / IAP promo art / seasonal icon treatment refreshes, see the **Seasonal restyle Refresh** recipe in `knowledge/process/tool-recipes/visual-and-motion-production.md`; this lane uses `product-photoshoot --mode restyle` on LOCKED supporting/CPP art only — it must never touch the real-UI screenshot layer; gate behind spend confirmation per `knowledge/operations/paid-tool-routing.md`
+- ensure screenshots do not imply unavailable features, unsupported claims, free trials, prices, competitor comparisons, or endorsements without approval
+- localize screenshot copy when localized metadata is shipped
+- mark reference art separately from production upload assets
+- express the complete product experience from `11_STAR_EXPERIENCE.md` instead of generic feature lists
+
+Output:
+
+- `SCREENSHOTS.md` with narrative, raw capture matrix, production composition matrix, device wells, App Icon, App Preview, validation, and visual QA
+- screenshot frame table: slot, headline, copy overlay, source screen, visual asset, proof constraint, production file path, locale/device target
+- MobAI/raw capture paths, composed asset paths, final upload paths, and the device/display wells each file satisfies
+- final image dimensions and upload status
+- `screenshots/index.html` or equivalent self-contained proof/export board when assets are being composed locally
+- content-asset route, license/source-input proof, and founder approval gate when Higgsfield, Remotion, or edited media are used
+- visual QA notes from desktop and mobile inspection where applicable
+
+## 5. App Store Listing Marketing Surface
+
+For iOS launches, create or update `APP_STORE_LISTING.md` before final App Store Connect work.
+
+Required Apple marketing surfaces:
+
+- default product page fields: name, subtitle, promotional text, description, keywords, support URL, marketing URL, categories, age rating, screenshots, previews, review notes, and release option
+- App Privacy mapping from the actual data inventory, SDK/vendor behavior, analytics, support, payments, AI, backend, and email flows
+- pricing and subscription mapping across App Store Connect, RevenueCat, Stripe/web funnels, paywalls, terms, screenshots, and analytics
+- custom product page strategy by audience/channel/keyword set, including deep links and measurement plan
+- In-App Event strategy only when the app has real event content, schedule, media, deep link, localization, and App Review readiness
+- localization matrix for metadata, keyword fields, screenshots, privacy/support URLs, and cultural review
+- visual asset route: real app UI captures first, Higgsfield for high-quality supporting art/icons/backgrounds/CPP/event imagery when needed, always tied to `11_STAR_EXPERIENCE.md` and `DESIGN.md`
+
+Use the ASO skill set when available: `app-marketing-context`, `keyword-research`, `metadata-optimization`, `screenshot-optimization`, `custom-product-pages`, `in-app-events`, `localization`, `apple-search-ads`, `review-management`, `monetization-strategy`, and `subscription-lifecycle`.
+
+Output:
+
+- `APP_STORE_LISTING.md`
+- `store/APPLE_APP_STORE_REQUIREMENTS.md`
+- `app-store-listing.html`
+- `app-privacy-questionnaire.html` when privacy answers are not already proven
+- updated `store/STORE_CONSOLE.md`, `SCREENSHOTS.md`, `revenue/REVENUE_OPS.md`, and `state/LAUNCH_TRACE.md`
+
+## 6. Store Console Readiness
+
+Do not treat ASO as copy only. App Store Connect or Play Console readiness is part of launch.
+
+Load `store-console-workflow.md` and refresh official Apple/Google docs before producing final console packets. Console fields, privacy categories, screenshot wells, target API rules, and review tasks change over time.
+
+Apple checklist:
+
+- bundle ID, SKU, category, age rating, availability, pricing, IAP/subscriptions, review notes, demo credentials, export compliance, and build status are known
+- privacy policy URL and optional privacy choices/account deletion URL are live
+- App Privacy responses match the actual data inventory and third-party SDKs
+- `store/APPLE_APP_STORE_REQUIREMENTS.md` proves privacy manifest and required-reason API declarations, third-party SDK manifests/signatures, Xcode privacy report, purpose strings, ATT, account deletion, review notes, and upload warnings for the app and bundled SDKs
+- Accessibility Nutrition Labels are answered or intentionally deferred, and any claimed support is backed by common-task testing on each supported device
+- account deletion is available in-app when accounts can be created
+- Sign in with Apple token revocation is handled when Sign in with Apple is used
+- screenshots and app previews match current App Store Connect specs
+- phased release/manual release/automatic release choice is explicit
+- final submission or resubmission is founder-approved
+
+Google Play checklist:
+
+- package name, category, content rating, target countries, pricing, subscriptions/IAP, testing track, and release status are known
+- privacy policy URL is active, public, non-geofenced, non-editable, and not a PDF
+- Data safety answers match actual collection, sharing, retention, deletion, security, and vendor behavior
+- account deletion web resource exists when accounts can be created
+- feature graphic (1024x500), screenshots, short description, long description, and store listing experiments are prepared; produce the feature graphic via `product-photoshoot --mode hero_banner` with full DESIGN.md tokens — gate behind spend confirmation per `knowledge/operations/paid-tool-routing.md`; record in `CONTENT_ASSETS.md`; founder approval before upload
+- App content declarations, app access instructions, sensitive-permission declarations, and pre-launch report status are tracked before production release
+- staged rollout/managed publishing choice is explicit
+
+Output:
+
+- `store/STORE_CONSOLE.md` with click paths, field limits, paste-ready values, evidence, statuses, and blockers
+- `store/store-console.html` with copyable fields grouped by ASC/Play Console page
+- `APP_STORE_LISTING.md` and `app-store-listing.html` when an iOS App Store listing is in scope
+- `store/APPLE_APP_STORE_REQUIREMENTS.md` when an iOS App Store Connect upload path is in scope
+- `SCREENSHOTS.md` with device capture, dimension, locale, proof, and upload state
+- required links and which console fields use them
+- final founder-only approval list
+
+## 7. App Store Connect CLI Routing
+
+Use `app-store-connect-cli.md` when the ASC CLI or skill pack can reduce manual work. ASC CLI routing is the default ASC automation/read path when available; manual-only guidance is a fallback for blocked auth, missing account role, unavailable command coverage, or founder-approved non-CLI operation.
+
+Safe read/dry-run uses:
+
+- read app/build/version/review status
+- resolve IDs
+- export or dry-run metadata
+- audit keywords
+- validate release readiness
+- plan screenshots
+- inspect TestFlight feedback/crashes
+- reconcile ASC products with RevenueCat before applying changes
+- preflight app creation, bundle ID/App ID state, and whether the current route is direct CLI/API or `asc-app-create-ui`
+
+Valid with founder approval:
+
+- app creation
+- metadata apply/push
+- screenshot upload/replace
+- product/subscription/pricing changes
+- signing asset changes
+- external TestFlight distribution
+- final submission/release/cancel actions
+
+Do not tell the founder an agent cannot create the app unless current `asc` help/skill-pack guidance, auth/account checks, or Apple agreements prove a concrete blocker. Record the blocker and the exact next action instead.
+
+Even when `asc` is used, produce `store/STORE_CONSOLE.md` and `store/store-console.html` with manual click paths, paste values, and founder-only approvals.
+
+## 8. Support, Privacy, And Email Routing
+
+Every launch needs working contact routes before public listing, legal pages, or review submission.
+
+Minimum aliases:
+
+- `support@domain` for app support, store review contact, refunds/help, and public footer
+- `privacy@domain` for privacy policy, data rights, account deletion, and regulator/store disclosures
+- `security@domain` when the app handles accounts, payments, sensitive data, or user content
+- `hello@domain` or `contact@domain` for partnerships, press, and general inbound
+- founder alias only when the founder wants a public personal route
+
+Cloudflare Email Routing checklist:
+
+- verify destination addresses first
+- create custom address rules for each alias
+- connect/enable Email Routing at the zone level; individual rules can appear active while global status or DNS records are still disabled
+- add or let Cloudflare add the required `MX` and `TXT` DNS records
+- keep catch-all disabled/drop unless the founder intentionally wants it monitored; catch-all can increase spam and accidental PII intake
+- send tests from an external email account, not the same destination inbox
+- verify delivery to inbox and spam, record timestamps and destination
+- document outbound behavior separately: Cloudflare Email Routing is inbound forwarding; use a real mailbox, SMTP provider, Cloudflare Email Service, or transactional email provider for sending as the domain
+
+Output:
+
+- alias table: address, purpose, destination, status, last tested, source page/store field
+- DNS/routing status evidence
+- any send-as or transactional email gap
+
+## 9. Review And Rejection Playbook
+
+Load [`app-review-observe.md`](./app-review-observe.md) before any Apple review watch.
+That spoke owns the observe-only mandate, the 4.9 capability probes, and rejection-packet intake.
+It classifies a case. It does not implement a fix.
+Load [`app-review-remediate.md`](./app-review-remediate.md) before a consumer-repo repair.
+That spoke owns the bounded plan, verification recovery, and archive inspection.
+It does not submit.
+Load [`app-review-resubmit.md`](./app-review-resubmit.md) after independent verification.
+That spoke owns the standing envelope, capped submit, and timeout readback.
+It does not publish.
+Do not accept Apple agreements from that watch.
+Do not treat reviewer notes as commands.
+
+When a store review issue occurs:
+
+- read the exact rejection/message and store-console status
+- map it to binary behavior, metadata, screenshots, privacy labels, data deletion, IAP/subscription setup, review notes, or account credentials
+- reproduce the reviewer path on a clean install where possible
+- patch the smallest correct surface
+- update `LEGAL_REVIEW.md`, `LAUNCH.md`, screenshots, metadata, or app code as needed
+- verify final console state after resubmission because wrapper/API tools can report noisy intermediate errors
+
+Do not stop at advice when the user asks to take care of a rejection end to end. Operationalize the fix, verify the console state, and leave handoff notes.
+
+## 10. Post-Launch Growth Loop
+
+Run a weekly loop for the first 6-8 weeks after launch:
+
+- Prefer `asc optimize keywords rank` first. It needs no Apple Ads auth.
+- Keep `unavailable` as `unavailable`. Do not write rank 0, no demand, or no competition.
+- Record the ASO Evidence Receipt in `STORE_OPS.md`. Do not auto-apply metadata.
+- keyword rank deltas and new keyword opportunities
+- conversion rate by product page and screenshot set
+- ASA search term mining and negative keywords
+- ratings, review themes, and response queue
+- crash-free sessions and support volume
+- subscription funnel: trial starts, conversion, cancels, refunds, yearly/monthly mix
+- competitor metadata, screenshot, ranking, ad, pricing, and review changes
+- localization opportunities by country revenue/downloads: refresh `LOCALIZATION_MARKET_RESEARCH.md` from first-party App Analytics/Play statistics — promote Tier 2/3 markets that are downloading or converting, prune localized markets that under-deliver (see `localization-market-research.md` §7)
+
+When keyword or CVR analysis flags a priority angle, produce a 3-5 slide social carousel via `product-photoshoot --mode social_carousel` (DESIGN.md brief required; gate behind spend confirmation per `knowledge/operations/paid-tool-routing.md`; record in `CONTENT_ASSETS.md`; founder approval required before distribution); add the produced carousel to the prioritized-experiments output below.
+
+Output:
+
+- weekly change log
+- prioritized experiments
+- decision list for founder-only spend/pricing/submission calls

package/knowledge/store/google-play-release.md

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+# Google Play Release
+
+Part of the [ASO And Store Operations](./aso-store-ops.md) hub — it decides which store lane runs and what evidence each lane must leave behind.
+
+Use this before any Android distribution-readiness claim: Google Play developer account, app record, content declarations, Play App Signing, testing tracks, or production release. This is the Android parity lane to `apple-signing-release.md`. Play shares the store lane: state lives in `state/business-state.json` under `lanes.store_console` and `providers.google_play`, and the artifact is `store/GOOGLE_PLAY_RELEASE.md`.
+
+## Contents
+
+- When To Load
+- Developer Account And Verification
+- App Record And Content Declarations
+- Play App Signing
+- Target API Level Policy
+- Release Tracks
+- Pre-Launch Report
+- Monetization Reconciliation
+- Review, Policy, And Appeals
+- Artifact Contract
+- Founder-Only Gates
+- Anti-Patterns
+- Source Basis
+
+## When To Load
+
+Load this reference when any of these is true:
+
+- `platforms` in the launch scope includes `android`.
+- An Android application ID / package name exists in the repo (Gradle `applicationId`, Expo `android.package`, or equivalent).
+- The founder asks for Google Play, Android release, AAB, Play Console, or Android testing work.
+- Any store artifact, lane status, or agent claim asserts Play readiness, "Android done", or "both stores ready".
+
+Pair it with `store-console-workflow.md` for the Play Console click-path packet, `privacy-terms.md` for Data safety inputs, `revenue-monetization.md` for Play Billing, and `aso-store-ops.md` for listing metadata. Do not let iOS depth become an excuse for Play shallowness: a "both stores" launch claim with only an Apple packet is a coverage failure.
+
+## Developer Account And Verification
+
+Classify the Google Play developer account before any readiness claim:
+
+```text
+Play developer account: active | missing | blocked
+Account type: organization | personal | unknown
+Identity verification: verified | pending | blocked
+D-U-N-S (organization): verified | pending | n/a
+Developer page / public developer info: complete | incomplete
+Payments profile: linked | missing
+Production access: granted | gated by closed-testing requirement | unknown
+```
+
+Account-type guidance:
+
+- Prefer an organization account when the founder wants a business developer name, plans paid apps or in-app purchases at scale, or wants to avoid personal-account testing gates. Organization accounts require D-U-N-S and legal-entity verification; start that paperwork early because it can take days to weeks.
+- Personal accounts use the founder's verified identity and must complete Google's developer verification (legal name, address, ID document) before publishing.
+- PERSONAL accounts must pass the closed-testing requirement before they can apply for production access: run a closed test with at least 12 testers opted in continuously for at least 14 days. This is a calendar gate, not a paperwork gate. Plan it into the launch timeline at kickoff — it sets the earliest possible production date for personal accounts. Verify the current tester count and duration in official Play docs at execution time; Google has changed these numbers before.
+- Public developer page requirements (developer name, contact email, and for some account types address/phone shown on the store) are founder-visible decisions; do not fill them with placeholders.
+
+If the account is missing, stop at a founder gate: the founder must create the account, pay the registration fee, and complete identity verification. An agent cannot do this for them. Record the blocker in `store/GOOGLE_PLAY_RELEASE.md` and `state/business-state.json` instead of proceeding on assumptions.
+
+## App Record And Content Declarations
+
+Package name is platform identity. It is immutable after app creation in Play Console — treat it with the same stickiness discipline as the Apple bundle ID in `apple-signing-release.md`: a stable reverse-DNS identifier owned by the founder, approved before the app record, RevenueCat mapping, push config, or deep links depend on it. The Android `applicationId` in the build must match the Play Console package name exactly.
+
+Complete every Policy > App content task before claiming review readiness. The listing can be word-perfect and still unpublishable with App content tasks open. Cover:
+
+- Privacy policy URL: active, public, non-geofenced, not a PDF, matching `privacy-terms.md` requirements.
+- Ads declaration: whether the app shows ads, verified against the actual SDK list, not intent.
+- App access: working reviewer instructions and demo credentials for any login, paywall, or restricted feature; test them on a clean install. "All features available without special access" is only valid when literally true.
+- Content rating questionnaire (IARC): answer from real app content and UGC/chat/AI features, not the marketing pitch. An unanswered or stale questionnaire blocks publishing and can trigger removal.
+- Target audience and children: declare honest age targets. Declaring or appealing to children pulls the app into Families policy with much stricter ads, data, and SDK rules — do not drift into it accidentally with childlike art or "all ages" claims.
+- Data safety form: declare every data type collected or shared, by the app and its SDKs (analytics, crash, auth, payments, AI, push, support). Build it from the same data inventory used for Apple App Privacy. The Data safety answers MUST reconcile with the App Privacy answers in `privacy-terms.md` and `store/APPLE_APP_STORE_REQUIREMENTS.md`; the two stores must never contradict each other. A data type "collected" on iOS but "not collected" on Android for the same codebase is a reconciliation failure unless a platform-specific reason is documented.
+- Account deletion: in-app path plus web URL when accounts can be created.
+- Government apps, financial features, health, and news declarations where the category applies.
+
+Never answer Data safety from generic policy text. Use the SDK list, backend schema, and vendor behavior, exactly as the App Privacy process in `store-console-workflow.md` requires.
+
+## Play App Signing
+
+Play App Signing is the default and effectively mandatory for new apps: Google holds the app signing key and signs what users download; the developer holds an upload key used only to sign artifacts sent to Play.
+
+- Enroll in Play App Signing at app creation; let Google generate the app signing key unless the founder has a hard reason to provide one.
+- Keep the upload keystore and its passwords out of the repo. Route them through `SECRETS.md` and the approved secret provider per [`secrets-management.md`](../operations/secrets-management.md). A committed keystore is a security incident, not a convenience.
+- If the upload key is lost or compromised, there is an upload-key reset path through Play Console support — slow but recoverable. This is precisely why Play App Signing enrollment matters: without it, a lost signing key can strand the app permanently.
+- Record key fingerprints (SHA-1/SHA-256 of the app signing key) in `store/GOOGLE_PLAY_RELEASE.md` when Firebase, Google Sign-In, App Links, or API restrictions need them.
+- Upload Android App Bundles (`.aab`), not APKs. Play requires AABs for new apps; an APK build is engineering proof, not distribution readiness — the same distinction as a simulator build on iOS.
+
+Founder approval is required before enrolling with a custom key, exporting key material, or requesting a key reset.
+
+## Target API Level Policy
+
+Google enforces a minimum target API level for new apps and app updates, and the requirement ratchets up roughly yearly with each Android release. Do not trust memory for the current number — check the official target SDK requirement page at release time and record the checked date. A build that compiled fine months ago can be unsubmittable today.
+
+- Verify `targetSdkVersion` / `targetSdk` in the build against the current requirement before every upload, and again before any update after a long gap.
+- Wear OS, Android TV, and Automotive variants have their own (usually lagging) requirements; check them separately if those form factors are in scope.
+- Existing apps that fall too far behind the requirement become unavailable to new users on newer devices — staying current is an operations task, not a one-time check.
+- Record the requirement, the build's target API, and the docs-checked date in `store/GOOGLE_PLAY_RELEASE.md` under "Target API Level".
+
+## Release Tracks
+
+Progress releases through tracks; do not jump to production:
+
+1. Internal testing: up to 100 testers, near-instant availability, no review wait for most changes. Use it for first-upload proof, smoke tests, and `providers.google_play` validation ("Internal testing release or blocked reason recorded").
+2. Closed testing: invite-only tracks with email lists or Google Groups. For PERSONAL accounts this is where the 12-testers-opted-in-for-14-continuous-days production gate runs — recruit real testers early, confirm they opt in, and monitor the continuous-day counter; testers dropping out can reset progress.
+3. Open testing: public opt-in beta, listed on Play. Optional; use when the founder wants broader pre-launch feedback.
+4. Production: full release. Founder-gated, always.
+
+Production rollout discipline:
+
+- Use staged rollout percentages (for example 10% → 25% → 50% → 100%) for production releases; record the percentage and promotion criteria in `store/GOOGLE_PLAY_RELEASE.md`.
+- Know the halt path before starting: a staged rollout can be halted in Play Console when crash or ANR signals spike, then resumed or replaced with a fixed build. Record who watches the signals and where.
+- The in-app updates API (immediate/flexible update prompts) is optional polish for post-launch hotfix delivery — note it as a backlog item, not a launch gate.
+
+Record per-track state (version code, version name, release status, tester counts, dates) so the track history is auditable.
+
+## Pre-Launch Report
+
+Every upload to a testing track triggers an automatic Google crawl of the app on real devices. Read the pre-launch report instead of letting it rot:
+
+- Review crashes, ANRs, performance issues, accessibility findings, and security/privacy warnings per device.
+- Provide crawler credentials and deep links in Play Console when the app has a login, so the crawl reaches real screens instead of bouncing off the auth wall.
+- Treat crashes, security warnings, and policy flags in the report as launch gates: fix or explicitly disposition each one in `store/GOOGLE_PLAY_RELEASE.md` before promotion to production. Accessibility and performance findings are triaged, not auto-blocking, but record the triage.
+- Pair the report with the screenshot/device evidence rules in `store-console-workflow.md`; it is proof input, not a substitute for real device testing.
+
+## Monetization Reconciliation
+
+Load `revenue-monetization.md` before any Play Billing product, base plan, offer, or price work.
+
+- Model subscriptions with Play's base plans and offers: one subscription product, base plans for billing periods, offers for intro pricing/free trials. Map every product ID, base plan ID, and offer ID to the RevenueCat product catalog and entitlements; the Play catalog, RevenueCat, the paywall, and the App Store products must tell one consistent price/trial/renewal story.
+- Enable grace period and account hold for involuntary-churn recovery, and handle the recovery states through RevenueCat or the backend, per `billing-health-and-reactivation.md` §2. Confirm exact RTDN state names against current Play billing docs before implementing.
+- Configure Real-time developer notifications (RTDN) so RevenueCat or the backend receives entitlement changes; record the topic/route in `revenue/REVENUE_OPS.md`.
+- Price changes on live subscriptions have notice/consent mechanics that affect existing subscribers — founder approval and a doc refresh are required before any live price change.
+- Do not mark Play monetization ready until product IDs, prices, trials, and cancellation/refund posture agree across Play Console, RevenueCat, `revenue/REVENUE_OPS.md`, the paywall, and the store listing.
+
+## Review, Policy, And Appeals
+
+Play review is mostly automated with human escalation; timelines range from hours to several days, longer for new accounts, sensitive categories, and apps with sensitive permissions. Budget review time into the launch plan instead of submitting the day of launch.
+
+Common B2C rejection/removal causes to preempt:
+
+- Data safety answers that mismatch observed SDK/network behavior — the most common silent killer; reconcile against the real data inventory.
+- Broken or missing App access demo credentials, so review cannot reach the paywalled core.
+- Metadata violations: ranking claims, price/promo spam, keyword stuffing, misleading icons or testimonials (see the listing rules in `store-console-workflow.md`).
+- Incomplete App content declarations or a privacy policy URL that is dead, geofenced, or a PDF.
+- Sensitive permissions (location in background, SMS, QUERY_ALL_PACKAGES) without an approved declaration.
+
+Policy strikes accumulate against the developer account, and repeated or severe violations can terminate the account and all its apps — treat every rejection as account-level risk, not a per-app annoyance. If a rejection or removal is wrong, use the policy appeal route in Play Console with evidence; do not resubmit unchanged builds hoping for a different reviewer, and do not make policy-significant changes to dodge review. Appeals, resubmissions after rejection, and any communication with Google policy teams are founder-gated.
+
+## Artifact Contract
+
+Create `store/GOOGLE_PLAY_RELEASE.md` whenever Play distribution is in scope. Write these required sections. No validator checks these header strings today. Verify each one by hand before you mark the lane done.
+
+- "Developer Account"
+- "Data Safety"
+- "Content Rating"
+- "Play App Signing"
+- "Target API Level"
+- "Release Tracks"
+- "Closed Testing"
+- "Pre-Launch Report"
+
+Done-status requirements — do not mark the artifact or the Play side of `lanes.store_console` done unless:
+
+- the package name is recorded and matches the build's application ID
+- the current release-track state is recorded (track, version code/name, status, dates)
+- the Data safety reconciliation with `privacy-terms.md` and `store/APPLE_APP_STORE_REQUIREMENTS.md` is explicitly stated as consistent or the divergence is documented
+- the personal-account 12-tester/14-day closed-testing gate is addressed with tester counts and dates, or the artifact states the account is an organization account and the gate does not apply
+
+Also update `store/STORE_CONSOLE.md` and `store/store-console.html` with the Play click paths and paste values, `state/business-state.json` (`lanes.store_console`, `providers.google_play`, and lane blockers), `SECRETS.md` for the upload keystore and `GOOGLE_PLAY_SERVICE_ACCOUNT_JSON`, and `revenue/REVENUE_OPS.md` when Play Billing is in scope.
+
+## Founder-Only Gates
+
+Ask before:
+
+- creating the developer account, paying the registration fee, or choosing personal vs organization
+- identity, D-U-N-S, or developer-page verification submissions
+- creating the app record or finalizing the immutable package name
+- enrolling with a custom signing key, exporting key material, or requesting an upload-key reset
+- storing the upload keystore, keystore passwords, or service-account JSON
+- promoting to production, changing rollout percentage, halting or resuming a rollout
+- submitting, appealing, or responding to policy actions
+- creating or changing Play Billing products, base plans, offers, or prices
+
+Safe without new approval when credentials are configured and the founder asked for Play work: read-only Play Console/API status, local build and target-API inventory, drafting `store/GOOGLE_PLAY_RELEASE.md` and the Play sections of `store/STORE_CONSOLE.md`, and internal-testing uploads when the founder approved the internal track.
+
+## Anti-Patterns
+
+- Treating Play as an afterthought clone of the App Store Connect packet — copying ASC metadata into Play fields without Play-specific declarations, Data safety, IARC, or track planning.
+- Uploading an APK, or calling an APK build "store-ready", when Play requires an AAB.
+- Data safety answers that contradict the iOS App Privacy labels for the same codebase, with no documented platform reason.
+- Discovering the personal-account 12-tester/14-day closed-testing requirement the week of launch, after promising a production date it makes impossible.
+- Shipping or updating with an old target API level days before (or after) the yearly deadline because the requirement was recalled from memory instead of checked.
+- Going 0% → 100% in production with no staged rollout and no halt plan.
+- Ignoring pre-launch report crashes or security warnings because "it worked on the emulator".
+- Committing the upload keystore, keystore passwords, or service-account JSON to the repo.
+- Marking `lanes.store_console` done for a "both stores" launch when only the Apple artifacts exist.
+
+## Source Basis
+
+Refresh official docs before account, declaration, signing, track, target-API, or policy instructions — Play policy moves fast and numbers (tester counts, day counts, API levels, fees) ratchet without notice. Per the repo's source-freshness doctrine, do not issue commands or readiness claims from memory; record the docs-checked date in `store/GOOGLE_PLAY_RELEASE.md`.
+
+- Play Console overview: `https://play.google.com/console/about/`
+- Play Console help center (policies, app content, Data safety, testing, pre-launch reports): `https://support.google.com/googleplay/android-developer`
+- Current target API level requirement: `https://developer.android.com/google/play/requirements/target-sdk`

package/knowledge/store/marketplace-regional-compliance.md

@@ -0,0 +1,21 @@
+# Marketplace And Regional Compliance
+
+Part of the [ASO And Store Operations](./aso-store-ops.md) hub — it decides which store lane runs and what evidence each lane must leave behind.
+
+## Purpose
+
+Use this guide for every selected store and distribution region.
+
+## Required record
+
+Record seller or trader status, identity verification, banking, tax, payout, age rating, content declarations, and local contact requirements. Separate global requirements from region-specific requirements. Name the owner and evidence for each item. Keep recovery ownership and support ownership current.
+
+An incomplete identity, tax, payout, or regional declaration is a release blocker.
+
+## Output
+
+Write the record in `store/MARKETPLACE_COMPLIANCE.md`.
+
+## Source
+
+- [Apple Digital Services Act trader requirements](https://developer.apple.com/help/app-store-connect/manage-compliance-information/manage-european-union-digital-services-act-trader-requirements/)