arkaos 4.6.0 → 4.7.0

package/departments/landing/skills/offer-create/SKILL.md

@@ -7,17 +7,9 @@ allowed-tools: [Read, Write, Edit, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Grand Slam Offer Creation — `/landing offer <product>`

package/departments/landing/skills/optimize-page/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Optimize Page — `/landing optimize <page>`

package/departments/landing/skills/page-architect/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Page Architect — `/landing page <product>`

package/departments/landing/skills/persuasion-apply/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Persuasion Apply — `/landing persuade <context>`

package/departments/landing/skills/webinar-funnel/SKILL.md

@@ -7,17 +7,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Webinar Funnel — `/landing webinar <topic>`

package/departments/leadership/SKILL.md

@@ -7,17 +7,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Leadership & People — ArkaOS v2
@@ -53,7 +45,7 @@ does not replace the vault.
 When dispatching subagent work via the Task tool, include the `model` parameter from the target agent's YAML `model:` field:
 
 - Agent YAMLs at `departments/*/agents/*.yaml` have `model: opus | sonnet | haiku`
-- Quality Gate dispatch (Marta/Eduardo/Francisca) ALWAYS uses `model: opus` — NON-NEGOTIABLE
+- Quality Gate dispatch model: constitution `quality_gate.model_policy` (single source — best-available via Model Fabric; veto is model-independent)
 - Default to `sonnet` if the agent YAML has no `model` field
 - Mechanical tasks (commit messages, routing, keyword extraction) use `model: haiku`
 

package/departments/leadership/skills/change-manage/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Change Manage — `/lead change <initiative>`

package/departments/leadership/skills/conflict-resolve/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Conflict Resolve — `/lead conflict <situation>`

package/departments/leadership/skills/culture-audit/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Culture Audit — `/lead culture`

package/departments/leadership/skills/delegation-matrix/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Delegation Matrix — `/lead delegate <task>`

package/departments/leadership/skills/disc-assess/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Disc Assess — `/lead disc <person/team>`

package/departments/leadership/skills/feedback-give/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Feedback Give — `/lead feedback <person>`

package/departments/leadership/skills/hiring-plan/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Hiring Plan — `/lead hiring <role>`

package/departments/leadership/skills/performance-review/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Performance Review — `/lead review <person>`

package/departments/marketing/SKILL.md

@@ -8,17 +8,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Marketing & Growth Department — ArkaOS v2
@@ -79,7 +71,7 @@ does not replace the vault.
 When dispatching subagent work via the Task tool, include the `model` parameter from the target agent's YAML `model:` field:
 
 - Agent YAMLs at `departments/*/agents/*.yaml` have `model: opus | sonnet | haiku`
-- Quality Gate dispatch (Marta/Eduardo/Francisca) ALWAYS uses `model: opus` — NON-NEGOTIABLE
+- Quality Gate dispatch model: constitution `quality_gate.model_policy` (single source — best-available via Model Fabric; veto is model-independent)
 - Default to `sonnet` if the agent YAML has no `model` field
 - Mechanical tasks (commit messages, routing, keyword extraction) use `model: haiku`
 

package/departments/marketing/skills/ab-test/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Ab Test — `/mkt ab-test <element>`

package/departments/marketing/skills/analytics-report/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Analytics Report — `/mkt analytics <period>`

package/departments/marketing/skills/audience-segment/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Audience Segment — `/mkt segment <criteria>`

package/departments/marketing/skills/calendar-plan/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Calendar Plan — `/mkt calendar <period>`

package/departments/marketing/skills/competitor-analysis/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Competitor Analysis — `/mkt competitor <name>`

package/departments/marketing/skills/content-audit/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Content Audit — `/mkt content audit`

package/departments/marketing/skills/email-sequence/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Email Sequence — `/mkt email sequence <type>`

package/departments/marketing/skills/growth-loop/SKILL.md

@@ -1,23 +1,25 @@
 ---
 name: mkt/growth-loop
 description: >
-  Design sustainable growth loops (viral, paid, content, product, community) that compound over time.
-  Replaces linear funnels with self-reinforcing cycles. Spec + math + instrumentation + 30-day experiment plan.
+  Mechanistic design of ONE self-reinforcing growth loop (viral, paid,
+  content, product, community) that compounds: spec + math +
+  instrumentation + 30-day experiment plan. Replaces linear funnels.
+  TRIGGER: "growth loop", "loop de crescimento", "viralidade",
+  "K-factor", "AARRR", "referral loop", "flywheel de aquisição",
+  "compounding acquisition", "substituir o funil", "make growth
+  self-sustaining", CAC-payback/reinvest-ratio loop math.
+  SKIP: a full stage-by-stage product roadmap (PMF, T2D3, team,
+  channels) -> saas/growth-plan wins; community member growth (1000
+  True Fans, membership) -> community/growth-plan wins; choosing the
+  growth DIRECTION (new market, Ansoff, adjacency, moats) ->
+  strat/growth-strategy wins.
 allowed-tools: [Read, Write, Edit, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Growth Loop Design — `/mkt growth-loop`

package/departments/marketing/skills/marketing-automation/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Marketing Automation — `/mkt automate <workflow>`

package/departments/marketing/skills/paid-campaign/SKILL.md

@@ -6,17 +6,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Paid Campaign — `/mkt paid <platform> <goal>`

package/departments/marketing/skills/programmatic-seo/SKILL.md

@@ -8,17 +8,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # Programmatic SEO — `/mkt programmatic-seo <niche>`

package/departments/marketing/skills/seo-audit/SKILL.md

@@ -7,17 +7,9 @@ allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
 ---
 
 <!-- arka:kb-first-prefix begin -->
-## KB-First Research (non-negotiable)
-
-Before any external research (Context7, WebSearch, WebFetch, Firecrawl):
-
-1. Call `mcp__obsidian__search_notes` on the query first.
-2. Cite relevant hits with `[[wikilinks]]` or explicitly declare a KB gap.
-3. Only after (1) and (2) may external tools run.
-
-The Synapse L2.5 layer pre-injects top KB matches on every user prompt;
-treat them as your default source. External research supplements, it
-does not replace the vault.
+> **KB-first:** query `mcp__obsidian__search_notes` and cite
+> `[[wikilinks]]` — or declare the gap — BEFORE any external research.
+> Full doctrine: `arka/SKILL.md` (KB-First Research).
 <!-- arka:kb-first-prefix end -->
 
 # SEO Audit — `/mkt seo audit <url>`