arkaos 4.27.0 → 4.29.0

package/THE-ARKAOS-GUIDE.md

@@ -1,6 +1,6 @@
 # The ArkaOS Guide
 
-> v4.27.0 — 89 agents, 17 departments, 329 skills, 297 commands, 16 ADRs.
+> v4.29.0 — 89 agents, 17 departments, 329 skills, 297 commands, 16 ADRs.
 > One file, everything you need to start. Generated by `scripts/guide_gen.py` — never hand-edited.
 
 ## What it is

package/VERSION

@@ -1 +1 @@
-4.27.0
+4.29.0

package/arka/skills/human-writing/SKILL.md

@@ -40,6 +40,8 @@ Never use em-dashes (—), en-dashes (–), or hyphens (-) to join clauses. Use
 
 Match the target language's natural register. Portuguese: use Portuguese idioms, not translated English constructs. English: natural rhythm, avoid overly formal constructions.
 
+Portuguese output has its own AI-tell catalogue: `references/pt-pt-anti-slop.md`.
+
 ### 3. Perfect Accentuation and Spelling
 
 Zero tolerance for orthographic errors. Portuguese: ação, é, três, começar. When uncertain, verify before outputting.
@@ -64,6 +66,18 @@ Specific facts, numbers, examples over vague statements. "Reduced load from 3.2s
 
 Use active voice unless subject is genuinely unknown. "The team implemented the feature" beats "The feature was implemented by the team."
 
+### 8. No Formulaic Structures
+
+Structural patterns are stronger AI tells than any single word: they
+survive synonym swaps. Banned: binary contrasts ("not X, it's Y"),
+negative listing, dramatic fragmentation, rhetorical setups ("What if I
+told you..."), false agency (inanimate nouns doing human verbs: "the data
+tells us", "the decision emerges"; name the human), narrator-from-a-distance,
+Wh-word sentence openers, and lazy extremes (every/always/never doing
+vague work). Full catalogue with fixes: `references/structural-patterns.md`.
+Phrase-level companions (throat-clearing openers, emphasis crutches,
+meta-commentary, vague declaratives): `references/anti-slop-phrases.md`.
+
 ## Self-Editing Before Delivery
 
 The rules above govern how to write. This section governs how to review your
@@ -95,16 +109,40 @@ When a full seven-sweep review is not warranted, run these faster checks.
 just, actually, basically (filler); "in order to" (use "to"); "that" when it
 adds nothing; "things" and "stuff" (too vague).
 
-**Watch for:** unnecessary adverbs, passive voice (switch to active per Rule
-7), and nominalizations (turn the noun back into a verb, so "make a decision"
+**Watch for:** adverbs (cut by default; one survives only if deleting it
+changes the meaning), passive voice (switch to active per Rule 7), and
+nominalizations (turn the noun back into a verb, so "make a decision"
 becomes "decide").
 
+**Structural sweep (Rule 8):** no Wh-word sentence openers; no "not X,
+it's Y" contrasts; name the human behind inanimate verbs (false agency);
+cut throat-clearing openers ("Here's the thing:", "It turns out"); rewrite
+anything that sounds like a pull-quote; default to two list items, a third
+must earn its place; vary paragraph endings instead of closing every one
+punchily.
+
 **Sentence level:** one idea per sentence, varied length, important
 information first, no more than three conjunctions, usually under 25 words.
 
 **Paragraph level:** one topic per paragraph, 2 to 4 sentences for web,
 strong opening sentences, and enough white space to stay scannable.
 
+### Slop Score
+
+A fast quantitative gate, complement to the Seven Sweeps. Rate the draft
+1 to 10 on each dimension; below 35/50, revise before delivering.
+
+| Dimension | Question |
+|-----------|----------|
+| Directness | Statements or announcements? |
+| Rhythm | Varied or metronomic? |
+| Trust | Respects reader intelligence? |
+| Authenticity | Sounds human? |
+| Density | Anything cuttable? |
+
+Eduardo (Quality Gate) applies the same rubric to changed copy: below
+35/50 on COPY-scope prose is a blocker.
+
 ## Plain-English Alternatives
 
 Rule 5 already bans the worst AI words and maps their replacements. Extend it

package/arka/skills/human-writing/references/anti-slop-phrases.md

@@ -0,0 +1,131 @@
+<!-- Derived from stop-slop by Hardik Pandya — https://github.com/hardikpandya/stop-slop -->
+<!-- MIT — Copyright (c) 2025 Hardik Pandya. See docs/THIRD-PARTY-NOTICES.md. -->
+
+# Anti-Slop Phrases — arka-human-writing
+
+Complements `forbidden-patterns.md` (Rule 5) and the constitution
+`no-ai-cliches` list. Entries already banned there are not repeated here.
+
+## Throat-Clearing Openers
+
+Remove these announcement phrases. State the content directly.
+
+- "Here's the thing:"
+- "Here's what [X]"
+- "Here's this [X]"
+- "Here's that [X]"
+- "Here's why [X]"
+- "The uncomfortable truth is"
+- "It turns out"
+- "The real [X] is"
+- "Let me be clear"
+- "The truth is,"
+- "I'll say it again:"
+- "I'm going to be honest"
+- "Can we talk about"
+- "Here's what I find interesting"
+- "Here's the problem though"
+
+Any "here's what/this/that" construction is throat-clearing before the point. Cut it and state the point.
+
+## Emphasis Crutches
+
+These add no meaning. Delete them.
+
+- "Full stop." / "Period."
+- "Let that sink in."
+- "This matters because"
+- "Make no mistake"
+- "Here's why that matters"
+
+## Business Jargon
+
+Replace with plain language. ("Navigate", "deep dive", "cutting-edge",
+"game-changer" and "moving forward" are already banned by the constitution
+list and Rule 5.)
+
+| Avoid | Use instead |
+|-------|-------------|
+| Unpack (analysis) | Explain, examine |
+| Lean into | Accept, embrace |
+| Landscape (context) | Situation, field |
+| Double down | Commit, increase |
+| Take a step back | Reconsider |
+| Circle back | Return to, revisit |
+| On the same page | Aligned, agreed |
+
+## Adverbs
+
+Cut adverbs by default; one survives only if deleting it changes the
+meaning. No softeners, no intensifiers, no hedges.
+
+Specific offenders:
+
+- "really"
+- "just"
+- "literally"
+- "genuinely"
+- "honestly"
+- "simply"
+- "actually"
+- "deeply"
+- "truly"
+- "fundamentally"
+- "inherently"
+- "inevitably"
+- "interestingly"
+- "importantly"
+- "crucially"
+
+Also cut these filler phrases:
+
+- "At its core"
+- "In today's [X]"
+- "When it comes to"
+- "In a world where"
+- "The reality is"
+
+## Meta-Commentary
+
+Remove self-referential asides. The text should move, not announce its own structure.
+
+- "Hint:"
+- "Plot twist:" / "Spoiler:"
+- "You already know this, but"
+- "But that's another post"
+- "X is a feature, not a bug"
+- "Dressed up as"
+- "The rest of this essay explains..."
+- "Let me walk you through..."
+- "In this section, we'll..."
+- "As we'll see..."
+- "I want to explore..."
+
+## Performative Emphasis
+
+False intimacy or manufactured sincerity:
+
+- "creeps in"
+- "I promise"
+- "They exist, I promise"
+
+## Telling Instead of Showing
+
+Announcing difficulty or significance rather than demonstrating it:
+
+- "This is genuinely hard"
+- "This is what leadership actually looks like"
+- "This is what X actually looks like"
+- "actually matters"
+
+## Vague Declaratives
+
+Sentences that announce importance without naming the specific thing. Kill these.
+
+- "The reasons are structural"
+- "The implications are significant"
+- "This is the deepest problem"
+- "The stakes are high"
+- "The consequences are real"
+
+If a sentence says something is important/deep/structural without showing the specific thing, cut it or replace it with the specific thing.

package/arka/skills/human-writing/references/pt-pt-anti-slop.md

@@ -0,0 +1,82 @@
+# Anti-Slop em Português Europeu — arka-human-writing
+
+Equivalentes pt-PT dos padrões de IA catalogados em
+`structural-patterns.md` e `anti-slop-phrases.md` (esses ficheiros são
+EN-only). Autoria ArkaOS. Aplica-se a todo o output em português; pt-PT,
+nunca pt-BR (Rule 3 da skill).
+
+## Aberturas de limpar a garganta
+
+Anunciar o conteúdo em vez de o dizer. Cortar e afirmar diretamente.
+
+- "Vamos mergulhar em..."
+- "É importante notar que..."
+- "Neste artigo vamos ver..."
+- "A verdade é que..."
+- "Sejamos honestos:"
+- "Aqui está o que precisas de saber"
+- "O que é facto é que..."
+
+## Contraste binário
+
+Drama fabricado por negação seguida de afirmação. Afirmar Y e cortar a negação.
+
+- "Não é X, é Y." / "Não se trata de X, trata-se de Y."
+- "A questão não é X. É Y."
+- "O problema não é X. O problema é Y."
+- "Não é só X, é também Y."
+
+## Falsa agência
+
+Verbos humanos em sujeitos inanimados escondem quem age. Nomear a pessoa;
+sem pessoa concreta, usar "tu"/"você" e pôr o leitor na cena.
+
+- "a decisão nasce" → alguém decide
+- "o projeto ganha vida" → a equipa lança o projeto
+- "os dados dizem-nos" → alguém lê os dados e conclui
+- "o mercado premeia" → os clientes pagam por
+- "a cultura muda" → as pessoas mudam de comportamento
+
+## Advérbios em -mente empilhados
+
+Cortar por defeito; um advérbio sobrevive só se apagá-lo mudar o
+significado. Ofensores frequentes: "basicamente", "literalmente",
+"genuinamente", "honestamente", "simplesmente", "efetivamente",
+"fundamentalmente", "inevitavelmente", "verdadeiramente".
+
+## Travessão como conector
+
+"O produto — que mudou o mercado — cresceu" é o tell número um. A Rule 1
+da skill já proíbe travessões e hífenes como conectores de orações em
+qualquer língua: usar vírgulas, dois pontos, ponto final ou conjunções.
+
+## Extremos preguiçosos
+
+Autoridade falsa por generalização: "sempre", "nunca", "todos",
+"ninguém", "qualquer pessoa". Substituir pela afirmação específica que se
+consegue provar.
+
+## Declarativas vagas
+
+Anunciam importância sem nomear a coisa. Cortar ou substituir pelo
+específico.
+
+- "As implicações são profundas."
+- "O impacto é real."
+- "Os desafios são estruturais."
+- "Está tudo em jogo."
+
+## Jargão traduzido do inglês
+
+Construções decalcadas do inglês empresarial que nenhum falante nativo
+usa espontaneamente.
+
+| Evitar | Usar |
+|--------|------|
+| alavancar (resultados) | usar, tirar partido de |
+| robusto (solução) | sólido, fiável |
+| impulsionar (crescimento) | acelerar, fazer crescer |
+| desbloquear o potencial | aproveitar |
+| endereçar (um problema) | resolver, tratar de |
+| navegar (a incerteza) | lidar com, gerir |
+| num mundo em constante mudança | (cortar; dizer o específico) |

package/arka/skills/human-writing/references/stop-slop.LICENSE

@@ -0,0 +1,21 @@
+MIT License
+
+Copyright (c) 2025 Hardik Pandya
+
+Permission is hereby granted, free of charge, to any person obtaining a copy
+of this software and associated documentation files (the "Software"), to deal
+in the Software without restriction, including without limitation the rights
+to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+copies of the Software, and to permit persons to whom the Software is
+furnished to do so, subject to the following conditions:
+
+The above copyright notice and this permission notice shall be included in all
+copies or substantial portions of the Software.
+
+THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
+SOFTWARE.

package/arka/skills/human-writing/references/structural-patterns.md

@@ -0,0 +1,151 @@
+<!-- Derived from stop-slop by Hardik Pandya — https://github.com/hardikpandya/stop-slop -->
+<!-- MIT — Copyright (c) 2025 Hardik Pandya. See docs/THIRD-PARTY-NOTICES.md. -->
+
+# Structural Patterns to Avoid — arka-human-writing
+
+Formulaic sentence and paragraph structures are stronger AI tells than any
+single banned word: they survive synonym swaps. Rule 8 of the skill bans
+them; this file is the catalogue.
+
+## Binary Contrasts
+
+These create false drama. State the point directly.
+
+| Pattern | Problem |
+|---------|---------|
+| "Not because X. Because Y." / "Not because X, but because Y." | Telegraphed reversal |
+| "[X] isn't the problem. [Y] is." | Formulaic reframe |
+| "The answer isn't X. It's Y." | Predictable pivot |
+| "It feels like X. It's actually Y." | Setup/reveal cliche |
+| "The question isn't X. It's Y." | Rhetorical misdirection |
+| "Not X. But Y." / "not X, it's Y" / "isn't X, it's Y" | Mechanical contrast |
+| "It's not this. It's that." | Same formula, different words |
+| "stops being X and starts being Y" | False transformation arc |
+| "doesn't mean X, but actually Y" | Negation-then-assertion crutch |
+| "is about X but not Y" | False distinction |
+| "not just X but also Y" | Additive hedge |
+
+**Instead:** State Y directly. "The problem is Y." "Y matters here." Drop the negation entirely.
+
+## Negative Listing
+
+Listing what something is *not* before revealing what it *is*. A rhetorical striptease.
+
+| Pattern | Problem |
+|---------|---------|
+| "Not a X... Not a Y... A Z." | Dramatic buildup through negation |
+| "It wasn't X. It wasn't Y. It was Z." | Same structure, past tense |
+
+**Instead:** State Z. The reader doesn't need the runway.
+
+## Dramatic Fragmentation
+
+Sentence fragments for emphasis read as manufactured profundity.
+
+| Pattern | Problem |
+|---------|---------|
+| "[Noun]. That's it. That's the [thing]." | Performative simplicity |
+| "X. And Y. And Z." | Staccato drama |
+| "This unlocks something. [Word]." | Artificial revelation |
+
+**Instead:** Complete sentences. Trust content over presentation.
+
+## Rhetorical Setups
+
+These announce insight rather than deliver it.
+
+| Pattern | Problem |
+|---------|---------|
+| "What if [reframe]?" | Socratic posturing |
+| "Here's what I mean:" | Redundant preview |
+| "Think about it:" | Condescending prompt |
+| "And that's okay." | Unnecessary permission |
+
+**Instead:** Make the point. Let readers draw conclusions.
+
+## Formulaic Constructions
+
+| Pattern | Problem |
+|---------|---------|
+| "By the time X, I was Y." | Narrative template |
+| "X that isn't Y" | Indirect. Say "X is broken" |
+
+## False Agency
+
+Giving inanimate things human verbs. Complaints don't "become" fixes. Bets
+don't "live or die." Decisions don't "emerge." A person does something to
+make those things happen. AI loves this because it avoids naming the actor.
+
+| Pattern | Problem |
+|---------|---------|
+| "a complaint becomes a fix" | The complaint did nothing. Someone fixed it. |
+| "a bet lives or dies in days" | Bets don't have lifespans. Someone kills the project or ships it. |
+| "the decision emerges" | Decisions don't emerge. Someone decides. |
+| "the culture shifts" | Cultures don't shift on their own. People change behavior. |
+| "the conversation moves toward" | Conversations don't move. Someone steers. |
+| "the data tells us" | Data sits there. Someone reads it and draws a conclusion. |
+| "the market rewards" | Markets don't reward. Buyers pay for things. |
+
+**Instead:** Name the human. "The team fixed it that week" beats "the complaint becomes a fix." If no specific person fits, use "you" to put the reader in the seat.
+
+## Narrator-from-a-Distance
+
+Floating above the scene instead of putting the reader in it.
+
+| Pattern | Problem |
+|---------|---------|
+| "Nobody designed this." | Disembodied observation |
+| "This happens because..." | Lecturer voice |
+| "This is why..." | Same |
+| "People tend to..." | Armchair sociologist |
+
+**Instead:** Put the reader in the room. "You don't sit down one day and decide to..." beats "Nobody designed this."
+
+## Passive Voice
+
+Rule 7 of the skill (Active Voice by Default) governs this. The recurring
+offenders, kept here because they pair with False Agency: "X was created",
+"It is believed that", "Mistakes were made", "The decision was reached".
+Find the actor and put them at the front of the sentence.
+
+## Sentence Starters to Avoid
+
+| Pattern | Fix |
+|---------|-----|
+| Sentences starting with What, When, Where, Which, Who, Why, How | Restructure. Lead with the subject or the verb. |
+| Paragraphs starting with "So" | Start with content |
+| Sentences starting with "Look," | Remove |
+
+Wh- openers become a crutch. "What makes this hard is..." becomes "The constraint is..." or better, name the specific constraint.
+
+## Rhythm Patterns
+
+| Pattern | Fix |
+|---------|-----|
+| Three-item lists by reflex | Default to two items or one; a third must earn its place. Deliberate triads in copywriting frameworks stay legitimate. |
+| Questions answered immediately | Let questions breathe or cut them |
+| Every paragraph ends punchily | Vary endings |
+| Dashes as connectors | Already banned by Rule 1 of the skill; no em-dashes at all |
+| Staccato fragmentation | Don't stack short punchy sentences |
+| "Not always. Not perfectly." | Hedging disguised as reassurance |
+
+## Word Patterns
+
+| Pattern | Problem |
+|---------|---------|
+| Lazy extremes (every, always, never, everyone, everybody, nobody) | False authority. Use specifics instead of sweeping claims. |
+| Adverb pile-up | Empty emphasis. Cut adverbs by default; one survives only if deleting it changes the meaning. Full list: `anti-slop-phrases.md`. |
+
+## Before/After
+
+**Throat-clearing + binary contrast:**
+> Before: "Here's the thing: building products is hard. Not because the technology is complex. Because people are complex. Let that sink in."
+> After: "Building products is hard. Technology is manageable. People aren't."
+
+**Dramatic fragmentation:**
+> Before: "Speed. Quality. Cost. You can only pick two. That's it. That's the tradeoff."
+> After: "Speed, quality, cost: pick two."
+
+**Rhetorical setup:**
+> Before: "What if I told you that the best teams don't optimize for productivity? Here's what I mean: they optimize for learning. Think about it."
+> After: "The best teams optimize for learning, not productivity."

package/arka/skills/refine/SKILL.md

@@ -73,6 +73,13 @@ input clear enough to build the right thing."*
 - Be critical: if the request is technically wrong or would ship a worse
   product, challenge it here (pushback protocol, `arkaos-not-yes-man`)
   before compiling.
+- **Redesign asks have hard boundaries.** When the rough idea is
+  "redesign X", the compiled prompt states them explicitly: preserve
+  routes, information architecture, and copy INTENT — the visual layer is
+  the scope; a full rebuild (structure or content changes) requires its
+  own explicit confirmation, never rides along silently. The visual loop
+  after dispatch belongs to `brand/design-review` (slop gates + register
+  discipline in its `references/`).
 
 ## Related
 

package/config/claude-agents/brand-director.md

@@ -48,4 +48,4 @@ You are Valentina, Creative Director of the brand squad (Tier 1). What drives yo
 
 ## Grounding
 
-Recommendations cite the framework behind them — yours: Primal Branding (Hanlon), StoryBrand (Miller), Brand Archetypes (Jung), Wheeler Process, Atomic Design (Frost), Nielsen Heuristics, Dieter Rams 10 Principles, Double Diamond. A recommendation without a named framework or reference is an opinion; label it as such.
+Recommendations cite the framework behind them — yours: Primal Branding (Hanlon), StoryBrand (Miller), Brand Archetypes (Jung), Wheeler Process, Atomic Design (Frost), Nielsen Heuristics, Dieter Rams 10 Principles, Double Diamond, Hallmark slop gates (58) + pre-emit critique (P/H/E/S/R/V), Impeccable design laws + registers (brand vs product). A recommendation without a named framework or reference is an opinion; label it as such.

package/config/claude-agents/content-marketer.md

@@ -47,4 +47,4 @@ You are Mariana, Content Marketing Specialist of the marketing squad (Tier 2). W
 
 ## Grounding
 
-Recommendations cite the framework behind them — yours: Content Pillar-Cluster, STEPPS (Berger), Schwartz 5 Awareness Levels, Content Operating System, Editorial Calendar. A recommendation without a named framework or reference is an opinion; label it as such.
+Recommendations cite the framework behind them — yours: Human Writing Standard (arka-human-writing) + Stop-Slop structural sweep, Content Pillar-Cluster, STEPPS (Berger), Schwartz 5 Awareness Levels, Content Operating System, Editorial Calendar. A recommendation without a named framework or reference is an opinion; label it as such.

package/config/claude-agents/content-strategist.md

@@ -47,4 +47,4 @@ You are Rafael, Content Strategist of the content squad (Tier 1). What drives yo
 
 ## Grounding
 
-Recommendations cite the framework behind them — yours: STEPPS (Berger), Hook Architecture, Content OS (GaryVee model), Platform Algorithms (YouTube/TikTok/IG/LinkedIn), Content-to-Revenue Pipeline, AI Content Workflow. A recommendation without a named framework or reference is an opinion; label it as such.
+Recommendations cite the framework behind them — yours: Human Writing Standard (arka-human-writing) + Stop-Slop structural sweep, STEPPS (Berger), Hook Architecture, Content OS (GaryVee model), Platform Algorithms (YouTube/TikTok/IG/LinkedIn), Content-to-Revenue Pipeline, AI Content Workflow. A recommendation without a named framework or reference is an opinion; label it as such.

package/config/claude-agents/design-ops-lead.md

@@ -48,4 +48,4 @@ You are Iris, Design Ops Lead of the brand squad (Tier 1). What drives you: Make
 
 ## Grounding
 
-Recommendations cite the framework behind them — yours: Atomic Design (Frost), Design Tokens Community Group, WCAG 2.2, Style Dictionary, shadcn/ui conventions, Tailwind CSS configuration. A recommendation without a named framework or reference is an opinion; label it as such.
+Recommendations cite the framework behind them — yours: Atomic Design (Frost), Design Tokens Community Group, WCAG 2.2, Style Dictionary, shadcn/ui conventions, Tailwind CSS configuration, Hallmark slop gates (58) + pre-emit critique (P/H/E/S/R/V), Impeccable design laws + registers (brand vs product). A recommendation without a named framework or reference is an opinion; label it as such.

package/config/claude-agents/eduardo-copy.md

@@ -33,12 +33,25 @@ the changed files. Your duties:
      "robust", "comprehensive", "streamline", "unlock", "tapestry",
      "dive deep", "navigate", "realm of", "cutting-edge",
      "in today's fast-paced", "underscore"
+   - structural-slop sweep (catalogue:
+     `arka/skills/human-writing/references/structural-patterns.md`): flag
+     binary contrasts ("not X, it's Y"), negative listing, dramatic
+     fragmentation, rhetorical setups, false agency (inanimate nouns with
+     human verbs), narrator-from-a-distance, Wh-word sentence openers,
+     throat-clearing openers, vague declaratives, metronomic rhythm
 3. Evidence floor: if the report `overall` is "fail", your verdict is
    REJECTED even if the copy is perfect — you never approve over failing
    evidence.
 
 ## Verdict Format
 
+Score the changed prose with the Slop Score rubric
+(`arka/skills/human-writing/SKILL.md`, Self-Editing section): Directness,
+Rhythm, Trust, Authenticity, Density, 1-10 each. Report "slop-score: X/50"
+in `notes`. Below 35/50 on COPY-scope changed prose (landing pages,
+campaigns, posts, client deliverables) it is a blocker; on
+DOCUMENTATION-scope prose it is advisory.
+
 Return a `QGVerdict` JSON object (schema: `QG_VERDICT_JSON_SCHEMA` in
 `core.governance.qg_verdict`): `verdict`, `evidence_report` summary,
 `blockers` [{check, detail, file, verdict}] with exact location and

package/config/claude-agents/frontend-dev.md

@@ -48,4 +48,4 @@ You are Diana, Senior Frontend Developer of the dev squad (Tier 2). What drives
 
 ## Grounding
 
-Recommendations cite the framework behind them — yours: Atomic Design, Component-Driven Development, Laws of UX, Nielsen Heuristics, CWV Optimization, ArkaOS Motion System, Design Tokens (DTCG), runtime:frontend-design (Anthropic skill), runtime:ui-ux-pro-max (community skill). A recommendation without a named framework or reference is an opinion; label it as such.
+Recommendations cite the framework behind them — yours: Atomic Design, Component-Driven Development, Laws of UX, Nielsen Heuristics, CWV Optimization, ArkaOS Motion System, Design Tokens (DTCG), Hallmark slop gates (58) + pre-emit critique (P/H/E/S/R/V), Impeccable design laws + registers (brand vs product), runtime:frontend-design (Anthropic skill), runtime:ui-ux-pro-max (community skill). A recommendation without a named framework or reference is an opinion; label it as such.

package/config/claude-agents/lifecycle-marketer.md

@@ -47,4 +47,4 @@ You are Raquel, Lifecycle & Retention Marketer of the marketing squad (Tier 2).
 
 ## Grounding
 
-Recommendations cite the framework behind them — yours: AARRR, RFM, Hooked, Welcome/Nurture/Win-back flow patterns, Sender reputation management. A recommendation without a named framework or reference is an opinion; label it as such.
+Recommendations cite the framework behind them — yours: Human Writing Standard (arka-human-writing) + Stop-Slop structural sweep, AARRR, RFM, Hooked, Welcome/Nurture/Win-back flow patterns, Sender reputation management. A recommendation without a named framework or reference is an opinion; label it as such.

package/config/claude-agents/product-marketer.md

@@ -47,4 +47,4 @@ You are Lourenço, Product Marketing Manager of the marketing squad (Tier 2). Wh
 
 ## Grounding
 
-Recommendations cite the framework behind them — yours: Obviously Awesome, JTBD Four Forces, Schwartz 5 Levels, Crossing the Chasm, Win/Loss Analysis, April Dunford 10-step positioning. A recommendation without a named framework or reference is an opinion; label it as such.
+Recommendations cite the framework behind them — yours: Human Writing Standard (arka-human-writing) + Stop-Slop structural sweep, Obviously Awesome, JTBD Four Forces, Schwartz 5 Levels, Crossing the Chasm, Win/Loss Analysis, April Dunford 10-step positioning. A recommendation without a named framework or reference is an opinion; label it as such.

package/config/claude-agents/repurpose-distributor.md

@@ -47,4 +47,4 @@ You are Nuno, Repurpose & Distribution Specialist of the content squad (Tier 2).
 
 ## Grounding
 
-Recommendations cite the framework behind them — yours: GaryVee Pillar→30+ Model, Justin Welsh Content OS, Platform Algorithm Signals, Content-to-Revenue Pipeline. A recommendation without a named framework or reference is an opinion; label it as such.
+Recommendations cite the framework behind them — yours: Human Writing Standard (arka-human-writing) + Stop-Slop structural sweep, GaryVee Pillar→30+ Model, Justin Welsh Content OS, Platform Algorithm Signals, Content-to-Revenue Pipeline. A recommendation without a named framework or reference is an opinion; label it as such.

package/config/claude-agents/sales-copywriter.md

@@ -48,4 +48,4 @@ You are Teresa, Sales Copywriter of the landing squad (Tier 2). What drives you:
 
 ## Grounding
 
-Recommendations cite the framework behind them — yours: AIDA, PAS (Problem-Agitate-Solve), PASTOR, StoryBrand SB7, Schwartz 5 Awareness Levels, Star-Story-Solution, Halbert Headline Formulas. A recommendation without a named framework or reference is an opinion; label it as such.
+Recommendations cite the framework behind them — yours: Human Writing Standard (arka-human-writing) + Stop-Slop structural sweep, AIDA, PAS (Problem-Agitate-Solve), PASTOR, StoryBrand SB7, Schwartz 5 Awareness Levels, Star-Story-Solution, Halbert Headline Formulas. A recommendation without a named framework or reference is an opinion; label it as such.

package/config/claude-agents/scriptwriter.md

@@ -49,4 +49,4 @@ You are Joana, Scriptwriter of the content squad (Tier 2). What drives you: Craf
 
 ## Grounding
 
-Recommendations cite the framework behind them — yours: Story (McKee), Save the Cat beat sheet, Dan Harmon Story Circle, Sequence method, Pixar story rules, Hook Architecture, Hook-Bridge-Body-CTA, StoryBrand SB7 (adapted for video), AIDA for video, MrBeast Retention Techniques. A recommendation without a named framework or reference is an opinion; label it as such.
+Recommendations cite the framework behind them — yours: Human Writing Standard (arka-human-writing) + Stop-Slop structural sweep, Story (McKee), Save the Cat beat sheet, Dan Harmon Story Circle, Sequence method, Pixar story rules, Hook Architecture, Hook-Bridge-Body-CTA, StoryBrand SB7 (adapted for video), AIDA for video, MrBeast Retention Techniques. A recommendation without a named framework or reference is an opinion; label it as such.

package/config/claude-agents/ux-designer.md

@@ -47,4 +47,4 @@ You are Sofia D., UX/UI Designer of the brand squad (Tier 2). What drives you: C
 
 ## Grounding
 
-Recommendations cite the framework behind them — yours: Don Norman — Human-Centered Design (affordances, signifiers, feedback, mapping), Nielsen 10 Heuristics, Steve Krug — Don't Make Me Think (self-evidence, guerrilla testing), Dieter Rams — 10 Principles of Good Design, Laws of UX (Yablonski), Garrett's 5 Planes (strategy, scope, structure, skeleton, surface), Design Studio (Gothelf — collaborative multidisciplinary ideation, sketch → critique → converge), Double Diamond, Design Thinking (IDEO), Atomic Design, WCAG 2.1 AA, Two-Part Conversion Formula, Microinteractions (trigger-rules-feedback-loops), runtime:frontend-design (Anthropic skill). A recommendation without a named framework or reference is an opinion; label it as such.
+Recommendations cite the framework behind them — yours: Don Norman — Human-Centered Design (affordances, signifiers, feedback, mapping), Nielsen 10 Heuristics, Steve Krug — Don't Make Me Think (self-evidence, guerrilla testing), Dieter Rams — 10 Principles of Good Design, Laws of UX (Yablonski), Garrett's 5 Planes (strategy, scope, structure, skeleton, surface), Design Studio (Gothelf — collaborative multidisciplinary ideation, sketch → critique → converge), Double Diamond, Design Thinking (IDEO), Atomic Design, WCAG 2.1 AA, Two-Part Conversion Formula, Microinteractions (trigger-rules-feedback-loops), Hallmark slop gates (58) + pre-emit critique (P/H/E/S/R/V), Impeccable design laws + registers (brand vs product), runtime:frontend-design (Anthropic skill). A recommendation without a named framework or reference is an opinion; label it as such.

package/config/claude-agents/ux-strategist.md

@@ -48,4 +48,4 @@ You are Júlia, UX Strategist of the brand squad (Tier 2). What drives you: Brid
 
 ## Grounding
 
-Recommendations cite the framework behind them — yours: 4 Elements of UX Strategy (Levy), Blue Ocean / Value Innovation, Provisional Personas, Lean UX. A recommendation without a named framework or reference is an opinion; label it as such.
+Recommendations cite the framework behind them — yours: 4 Elements of UX Strategy (Levy), Blue Ocean / Value Innovation, Provisional Personas, Lean UX, Hallmark slop gates (58) + pre-emit critique (P/H/E/S/R/V), Impeccable design laws + registers (brand vs product). A recommendation without a named framework or reference is an opinion; label it as such.

package/config/claude-agents/viral-engineer.md

@@ -47,4 +47,4 @@ You are Filipe, Viral Content Engineer of the content squad (Tier 2). What drive
 
 ## Grounding
 
-Recommendations cite the framework behind them — yours: STEPPS (Berger), Hook Architecture (3-second rule), MrBeast Title/Thumb Method, Platform-Specific Signals. A recommendation without a named framework or reference is an opinion; label it as such.
+Recommendations cite the framework behind them — yours: Human Writing Standard (arka-human-writing) + Stop-Slop structural sweep, STEPPS (Berger), Hook Architecture (3-second rule), MrBeast Title/Thumb Method, Platform-Specific Signals. A recommendation without a named framework or reference is an opinion; label it as such.

package/config/claude-agents/visual-designer.md

@@ -47,4 +47,4 @@ You are Isabel, Visual Designer of the brand squad (Tier 2). What drives you: Cr
 
 ## Grounding
 
-Recommendations cite the framework behind them — yours: Dieter Rams 10 Principles, Atomic Design (visual layer), Color Theory, Typography Hierarchy, Brand Identity Process (Wheeler), ArkaOS Design Tokens, WCAG AA contrast, runtime:frontend-design (Anthropic skill), runtime:ui-ux-pro-max (community skill). A recommendation without a named framework or reference is an opinion; label it as such.
+Recommendations cite the framework behind them — yours: Dieter Rams 10 Principles, Atomic Design (visual layer), Color Theory, Typography Hierarchy, Brand Identity Process (Wheeler), ArkaOS Design Tokens, WCAG AA contrast, Hallmark slop gates (58) + pre-emit critique (P/H/E/S/R/V), Impeccable design laws + registers (brand vs product), runtime:frontend-design (Anthropic skill), runtime:ui-ux-pro-max (community skill). A recommendation without a named framework or reference is an opinion; label it as such.

package/config/claude-agents/wcag-auditor.md

@@ -48,4 +48,4 @@ You are Oren, Accessibility Auditor of the brand squad (Tier 2). What drives you
 
 ## Grounding
 
-Recommendations cite the framework behind them — yours: WCAG 2.2, WAI-ARIA 1.2, ATAG 2.0, EAA / EN 301 549, axe-core ruleset, Section 508. A recommendation without a named framework or reference is an opinion; label it as such.
+Recommendations cite the framework behind them — yours: WCAG 2.2, WAI-ARIA 1.2, ATAG 2.0, EAA / EN 301 549, axe-core ruleset, Section 508, Hallmark slop gates (58) + pre-emit critique (P/H/E/S/R/V), Impeccable design laws + registers (brand vs product). A recommendation without a named framework or reference is an opinion; label it as such.