arkaos 2.51.0 → 2.52.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
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2.52.0
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---
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name: landing/webinar-funnel
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description: >
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Webinar funnel
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Webinar funnel design — registration page, reminder sequence, live pitch
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script structure, replay/cart sequence, conversion targets.
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allowed-tools: [Read, Write, Edit, Bash, Grep, Glob, Agent, WebFetch, WebSearch]
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@@ -21,12 +22,164 @@ does not replace the vault.
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# Webinar Funnel — `/landing webinar <topic>`
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> **
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> **Lead:** Ines (Conversion Strategist) | **Copy:** Teresa (Sales Copywriter) | **Framework:** Russell Brunson Perfect Webinar + False Belief Patterns
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## What
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## What ships
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A production webinar funnel in 6 deliverables:
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1. **Registration page** with hook + promise + agenda + host + social proof + CTA
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2. **Reminder email sequence** (5 emails, registration → live)
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3. **Live pitch script** with timing markers, false-belief teardown, offer stack
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4. **Replay + cart sequence** (5-7 emails post-webinar)
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5. **Conversion targets** with funnel math (registration → show-up → buy)
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6. **Tracking spec** with pixel events and attribution windows
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## The Perfect Webinar Frame (Brunson)
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A converting webinar follows a strict structure. Deviating from any element measurably drops conversion.
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```
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TIMING BLOCK PURPOSE
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─────────────────────────────────────────────────────────────────────
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0:00 - 0:05 Open Hook, agenda, attendance proof
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0:05 - 0:15 Origin Story Builder credibility, stakes
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0:15 - 0:45 Content (3 secrets) Teardown of 3 false beliefs
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0:45 - 0:55 Transition "Here's what to do next"
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0:55 - 1:25 Offer Stack Itemized value, anchored price
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1:25 - 1:35 Urgency + FAQ Scarcity reason, top objections
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1:35 - 1:50 Close + Q&A Repeated CTA, live Q&A
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```
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The 90-minute structure is the floor. Live webinars can run 120-180; auto-webinars compress to 60-75.
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## False Belief Patterns (the content middle)
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The middle of the webinar exists to teardown 3 false beliefs the audience holds — about the **vehicle** (what method), the **internal** (their own capability), and the **external** (their environment / circumstances). Each teardown follows the same shape:
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```
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1. State the false belief plainly ("Most people think X")
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2. Tell the origin of that belief (where it came from, why it's plausible)
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3. Tell the story of when YOU believed it (vulnerability anchor)
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4. Reveal the cost of that belief (specific consequence)
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5. Introduce the new belief (what actually works)
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6. Prove the new belief with evidence + story
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```
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Pick the 3 most load-bearing false beliefs your offer needs to dismantle. Pick more than 3 and the webinar bloats. Pick fewer and conversion drops.
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## Registration Page Anatomy
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Above the fold:
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- **Headline** — the hook (curiosity-led specific outcome)
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- **Sub-headline** — the timeframe + named mechanism
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- **Date / time / format** — specific, with timezone
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- **CTA button** — register, not "submit"
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Below the fold:
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- **Agenda** — 3-4 bullets teasing the 3 content blocks
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- **Host bio** — one paragraph + photo + 3 credibility markers
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- **Social proof** — 2-3 testimonials or registrant count
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- **Reminder consent** — "We'll send a reminder by email/SMS"
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- **FAQ block** — duration, replay availability, recording disclosure
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Conversion target: **30-45%** registration rate from warm traffic, **8-15%** from cold ads.
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## Reminder Sequence Template (5 emails)
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| # | When | Subject style | Purpose |
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|---|---|---|---|
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| 1 | Immediately | Confirmation + calendar link | Confirm registration, add to calendar |
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| 2 | 24h before | Value-prime story | Story-led pre-sell of the secrets to be revealed |
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| 3 | 1h before | "Starting soon" + login link | Drive show-up |
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| 4 | 10 min before | "We're live in 10" | Last show-up push |
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| 5 | At start | "We're live now" | Catch the last-minute attendees |
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Conversion target: **35-55%** show-up rate from registration. Auto-webinar shows higher (60-70%) because re-watching is built in.
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## Live Pitch Script Structure (core deliverable)
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The script template has fixed sections. Filling each section is the work; structure is not optional.
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```markdown
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# Webinar — [TOPIC]
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## 0:00 — Open (5 min)
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Hook line: [ONE SENTENCE WITH SPECIFIC NUMBER + TIMEFRAME]
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Agenda: [3 BULLETS — THE 3 SECRETS]
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Attendance proof: [WHO'S HERE / WHERE FROM]
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## 0:05 — Origin Story (10 min)
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- The moment everything changed
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- What was at stake (concrete)
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- The cost of NOT solving it
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- The breakthrough insight
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## 0:15 — Secret #1 [VEHICLE FALSE BELIEF] (10 min)
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- False belief: [plain sentence]
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- Origin of the belief: [story]
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- When YOU believed it: [vulnerability anchor]
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- Cost of the belief: [specific consequence]
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- New belief: [plain sentence]
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- Proof: [story + evidence]
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## 0:25 — Secret #2 [INTERNAL FALSE BELIEF] (10 min)
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(same structure)
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## 0:35 — Secret #3 [EXTERNAL FALSE BELIEF] (10 min)
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(same structure)
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## 0:45 — Transition (10 min)
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"You're now wondering: how do I actually DO this?"
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- Three options: (1) figure it out alone (slow), (2) hire someone (expensive), (3) follow a proven system (the offer)
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- Introduce the offer name
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## 0:55 — Offer Stack (30 min)
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- Component 1: [name + dream outcome + value $X]
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- Component 2: [name + dream outcome + value $X]
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- Component 3: [name + dream outcome + value $X]
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- Bonus 1: [name + scarcity reason]
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- Bonus 2: [name + scarcity reason]
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- Total value: $X
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- Today's price: $Y (anchored vs total)
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## 1:25 — Urgency + FAQ (10 min)
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Urgency reason: [scarcity / deadline / cohort cap / price increase]
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Top objections answered: [3-5 with prepared scripts]
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## 1:35 — Close + Live Q&A (15 min)
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Repeat CTA + URL
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Live Q&A with prepared questions
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Final close at 1:50
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```
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## Replay + Cart Sequence (post-webinar)
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| # | When | Subject style | Purpose |
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|---|---|---|---|
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| 1 | 1h after | "Did you miss it?" + replay | Catch no-shows |
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| 2 | 24h | "Quick recap" + replay + CTA | Re-engage, soft pitch |
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| 3 | 48h | Case study | Social proof, momentum |
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| 4 | 72h | FAQ + objection-handling | De-risk |
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| 5 | Cart-close - 24h | "Closing tomorrow" + scarcity | Urgency |
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| 6 | Cart-close - 6h | "Closing in 6h" | Final push |
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| 7 | Cart-close - 1h | "Closing in 1h" | Last-call |
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Conversion target: **3-8%** of registrants buy (cold list), **8-20%** (warm list). Replay attribution is 30-50% of total revenue — don't skip it.
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## Tracking Spec
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Pixel events required:
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- `Registration` — fires on registration form submit
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- `WebinarOpen` — fires on live broadcast page load (50%+ attendance signal)
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- `WebinarComplete` — fires at 75% watched
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- `PitchOpen` — fires when offer URL loads from webinar
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- `Purchase` — fires on order confirmation
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- `ReplayOpen` — fires on replay page load
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- `ReplayPurchase` — fires on order from replay-attributed link
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Attribution window: 14 days, last-click weighted toward the live broadcast event.
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## Output → Obsidian: `WizardingCode/Webinars/<topic>-<date>/`
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Delivers: hook variants + registration page + 5-email reminder sequence + full pitch script + 5-7 email replay/cart sequence + conversion targets + tracking spec.
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id: landing-funnel
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name: Funnel Architecture
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description: Sales funnel architecture matched to audience awareness and price point — squeeze, tripwire, SLO, webinar, VSL, application
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department: landing
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tier: enterprise
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command: "/landing funnel"
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requires_branch: false
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requires_spec: false
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quality_gate_required: true
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phases:
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- id: brief
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name: Funnel Brief
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description: Define product, price point, audience awareness level, conversion target
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agents:
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- agent_id: conversion-strategist-ines
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role: Frame product, current traffic source, price point, current conversion baseline
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gate:
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type: user_approval
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description: User confirms product, price point, awareness level, conversion target
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- id: awareness-diagnosis
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name: Awareness Diagnosis
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description: Diagnose audience awareness level (Schwartz 5 stages) — drives funnel type selection
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agents:
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- agent_id: conversion-strategist-ines
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role: Apply Schwartz Awareness Ladder, score audience position
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gate:
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type: user_approval
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description: User approves awareness diagnosis before funnel-type selection
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outputs:
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- type: document
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format: markdown
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obsidian_path: "WizardingCode/Funnels/Awareness/"
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description: Awareness diagnosis with evidence per stage
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- id: funnel-selection
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name: Funnel Type Selection
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description: Pick funnel type from Value Ladder matching awareness × price (squeeze / tripwire / SLO / webinar / VSL / application)
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agents:
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- agent_id: conversion-strategist-ines
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role: Apply Value Ladder + awareness-price-funnel matrix; select primary funnel
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- agent_id: saas-strategist-tiago
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role: Pricing strategy fit check
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parallel: true
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gate:
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type: user_approval
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description: User approves funnel-type selection with rationale
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- id: offer-design
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name: Offer Design
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description: Grand Slam Offer construction (Hormozi value equation) for the funnel
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agents:
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- agent_id: conversion-strategist-ines
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role: Build offer with dream outcome × perceived likelihood / (time delay × effort)
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gate:
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type: user_approval
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description: User approves offer structure before page architecture
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- id: page-architecture
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name: Page Architecture
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description: Map every page in the funnel — squeeze / sales / order / thank-you / upsell / downsell, plus copy framework per page
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agents:
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- agent_id: conversion-strategist-ines
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role: Define page list with role, copy framework, conversion target per page
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- agent_id: sales-copywriter-teresa
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role: Headline + sub-headline + lead drafts per page
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parallel: true
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gate:
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type: user_approval
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description: User approves the page list and primary CTA per page
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outputs:
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- type: document
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format: markdown
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obsidian_path: "WizardingCode/Funnels/Architecture/"
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description: Page list with copy framework and conversion target per page
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- id: email-sequences
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name: Email Sequences
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description: Email sequences supporting the funnel — indoctrination, cart, nurture, abandonment, post-purchase
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agents:
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- agent_id: sales-copywriter-teresa
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role: Email sequence design per supporting role
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gate:
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type: auto
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- id: metrics-targets
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name: Metrics & Targets
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description: Set conversion targets per page + funnel-level metrics (CAC, AOV, LTV, ROAS)
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agents:
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- agent_id: conversion-strategist-ines
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role: Compute conversion baseline + targets, funnel economics
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gate:
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type: user_approval
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description: User approves the funnel metrics targets
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- id: self-critique
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name: Self-Critique
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description: Stress-test the funnel — does awareness match offer match price match traffic source?
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agents:
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- agent_id: conversion-strategist-ines
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role: Coherence check across all funnel elements
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gate:
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type: auto
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- id: quality-gate
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name: Quality Gate
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model_override: opus
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description: Mandatory quality review
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agents:
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- agent_id: cqo-marta
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role: Orchestrate quality review
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- agent_id: copy-director-eduardo
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role: Sales copy quality, awareness-match prose, no clichés
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parallel: true
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- agent_id: tech-director-francisca
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role: Page count + metrics target feasibility + tracking integrity
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parallel: true
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gate:
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type: quality_gate
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required_verdict: APPROVED
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- id: delivery
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name: Funnel Package Delivery
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description: Compile the funnel package — pages + copy + emails + metrics targets
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agents:
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- agent_id: conversion-strategist-ines
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role: Full funnel package compilation
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gate:
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type: auto
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131
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outputs:
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132
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+
- type: document
|
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133
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+
format: markdown
|
|
134
|
+
obsidian_path: "WizardingCode/Funnels/"
|
|
135
|
+
description: Complete funnel package — awareness diagnosis + offer + page architecture + email sequences + metrics targets
|
|
@@ -0,0 +1,134 @@
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1
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+
id: landing-webinar
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2
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+
name: Webinar Funnel
|
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3
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+
description: Webinar funnel — registration page, reminder sequence, live pitch script, replay sequence, indoctrination + cart sequences
|
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4
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+
department: landing
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5
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+
tier: enterprise
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6
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command: "/landing webinar"
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7
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+
requires_branch: false
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8
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+
requires_spec: false
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9
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+
quality_gate_required: true
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10
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+
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11
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+
phases:
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12
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+
- id: brief
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13
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+
name: Webinar Brief
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14
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+
description: Define topic, target avatar, live vs evergreen, sale price, dates
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15
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+
agents:
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16
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+
- agent_id: conversion-strategist-ines
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17
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+
role: Frame topic, audience, format (live / auto / hybrid), sale price, broadcast dates
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18
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+
gate:
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19
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+
type: user_approval
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20
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+
description: User confirms topic, format, sale price, and dates
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21
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+
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22
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+
- id: hook-design
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23
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+
name: Hook & Promise
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24
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+
description: Design the webinar hook (one-time deal, secret framework, mistake list) and the core promise
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25
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+
agents:
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26
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+
- agent_id: conversion-strategist-ines
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27
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+
role: Hook variants (3-5), core promise statement, false-belief frames (3)
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28
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+
gate:
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29
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+
type: user_approval
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30
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+
description: User approves hook and core promise
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31
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+
outputs:
|
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32
|
+
- type: document
|
|
33
|
+
format: markdown
|
|
34
|
+
obsidian_path: "WizardingCode/Webinars/Hooks/"
|
|
35
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+
description: Hook variants + core promise + false-belief frames
|
|
36
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+
|
|
37
|
+
- id: registration-page
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|
38
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+
name: Registration Page
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39
|
+
description: Registration page design — hook, promise, agenda, host bio, social proof, CTA
|
|
40
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+
agents:
|
|
41
|
+
- agent_id: conversion-strategist-ines
|
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42
|
+
role: Page wireframe with conversion target
|
|
43
|
+
- agent_id: sales-copywriter-teresa
|
|
44
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+
role: Headline + sub-headline + agenda copy + host bio + CTA copy
|
|
45
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+
parallel: true
|
|
46
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+
gate:
|
|
47
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+
type: user_approval
|
|
48
|
+
description: User approves the registration page before email sequence build
|
|
49
|
+
|
|
50
|
+
- id: reminder-sequence
|
|
51
|
+
name: Reminder Sequence
|
|
52
|
+
description: Email sequence before the webinar — confirmation, value-prime, day-before, hour-before, last-call
|
|
53
|
+
agents:
|
|
54
|
+
- agent_id: sales-copywriter-teresa
|
|
55
|
+
role: 5-email reminder sequence with show-up rate target
|
|
56
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+
gate:
|
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57
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+
type: auto
|
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58
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+
|
|
59
|
+
- id: live-script
|
|
60
|
+
name: Live Pitch Script
|
|
61
|
+
description: Webinar script — open, content (3-5 modules), pitch transition, offer, FAQ, close
|
|
62
|
+
agents:
|
|
63
|
+
- agent_id: conversion-strategist-ines
|
|
64
|
+
role: Script structure with timing, false-belief teardown, offer stack, urgency, FAQ
|
|
65
|
+
- agent_id: sales-copywriter-teresa
|
|
66
|
+
role: Script copy with stories, transitions, CTAs
|
|
67
|
+
parallel: true
|
|
68
|
+
gate:
|
|
69
|
+
type: user_approval
|
|
70
|
+
description: User approves script structure before replay sequence
|
|
71
|
+
outputs:
|
|
72
|
+
- type: document
|
|
73
|
+
format: markdown
|
|
74
|
+
obsidian_path: "WizardingCode/Webinars/Scripts/"
|
|
75
|
+
description: Live pitch script with timing markers
|
|
76
|
+
|
|
77
|
+
- id: replay-sequence
|
|
78
|
+
name: Replay & Cart Sequence
|
|
79
|
+
description: Post-webinar email sequence — replay availability, encore, cart-open, cart-close, last-chance
|
|
80
|
+
agents:
|
|
81
|
+
- agent_id: sales-copywriter-teresa
|
|
82
|
+
role: 5-7 email post-webinar sequence with cart-close target
|
|
83
|
+
gate:
|
|
84
|
+
type: auto
|
|
85
|
+
|
|
86
|
+
- id: metrics-targets
|
|
87
|
+
name: Conversion Targets
|
|
88
|
+
description: Set registration → show-up → buy targets, plus replay attribution
|
|
89
|
+
agents:
|
|
90
|
+
- agent_id: conversion-strategist-ines
|
|
91
|
+
role: Funnel math — registration rate, show-up rate, buy rate, CAC, LTV
|
|
92
|
+
gate:
|
|
93
|
+
type: user_approval
|
|
94
|
+
description: User approves the conversion targets
|
|
95
|
+
|
|
96
|
+
- id: self-critique
|
|
97
|
+
name: Self-Critique
|
|
98
|
+
description: Stress-test the webinar — does hook match promise match script match offer?
|
|
99
|
+
agents:
|
|
100
|
+
- agent_id: conversion-strategist-ines
|
|
101
|
+
role: Coherence check across all webinar elements
|
|
102
|
+
gate:
|
|
103
|
+
type: auto
|
|
104
|
+
|
|
105
|
+
- id: quality-gate
|
|
106
|
+
name: Quality Gate
|
|
107
|
+
model_override: opus
|
|
108
|
+
description: Mandatory quality review
|
|
109
|
+
agents:
|
|
110
|
+
- agent_id: cqo-marta
|
|
111
|
+
role: Orchestrate quality review
|
|
112
|
+
- agent_id: copy-director-eduardo
|
|
113
|
+
role: Script + email copy quality, no clichés, no over-promise
|
|
114
|
+
parallel: true
|
|
115
|
+
- agent_id: tech-director-francisca
|
|
116
|
+
role: Funnel mechanics integrity, tracking, evergreen-vs-live config correctness
|
|
117
|
+
parallel: true
|
|
118
|
+
gate:
|
|
119
|
+
type: quality_gate
|
|
120
|
+
required_verdict: APPROVED
|
|
121
|
+
|
|
122
|
+
- id: delivery
|
|
123
|
+
name: Webinar Package Delivery
|
|
124
|
+
description: Compile the full webinar package
|
|
125
|
+
agents:
|
|
126
|
+
- agent_id: conversion-strategist-ines
|
|
127
|
+
role: Full webinar package compilation
|
|
128
|
+
gate:
|
|
129
|
+
type: auto
|
|
130
|
+
outputs:
|
|
131
|
+
- type: document
|
|
132
|
+
format: markdown
|
|
133
|
+
obsidian_path: "WizardingCode/Webinars/"
|
|
134
|
+
description: Complete webinar package — hook + registration page + reminder sequence + script + replay sequence + conversion targets
|
package/package.json
CHANGED