arca-marketing-video 2.7.0 → 2.8.0

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "arca-marketing-video",
-  "version": "2.7.0",
+  "version": "2.8.0",
   "description": "Brand-driven short-form marketing content kit: four installable Claude Code skills (carousel generator, storyboard prompt, video prompt, shorts editor) plus a shared brand profile and assets. Run `npx arca-marketing-video` to install them into .claude/skills.",
   "keywords": [
     "skill",

package/skills/shorts-editor/SKILL.md

@@ -54,8 +54,18 @@ Neither signal alone works:
 - **Captions:** phrase blocks of 3-5 words, white with one accent color on keywords, ONE visible at a time. Hard-hide each before the next appears: clamp exit to `min(end+0.1, next.start-0.07)`, then `tl.set(opacity:0,visibility:hidden)`. Bottom third (~286px up).
 - **Graphic chips:** glass pill + inline-SVG icon + short label, in the **lower-mid torso band (~y1170 of 1920)** — below the face, above the captions. "Over the people" is fine; over the face is not. One per beat, pop in / hold / pop out.
 - **Zoom punch-ins:** scale the plate wrapper (base ~1.04) to ~1.10-1.14 on emphasis lines, ease back. Never scale below 1.0 (reveals letterbox edges). Cover-fit the plate.
-- **SFX:** riser on the very first frame; soft whoosh on hard cuts / speaker changes; pop on each chip entrance. Keep dialogue front (SFX vol 0.25-0.35). Mixkit free SFX (`mixkit.co/free-sound-effects/<cat>/` → `assets.mixkit.co/.../<id>-preview.mp3`) is a reliable no-key source.
-- **Brand splash:** 3s end card (a still image — use `../_arca-marketing-assets/assets/final-cta.png`), brought in by a quick white flash + one signature SFX, with a subtle ken-burns zoom. Reserve that SFX for the splash only.
+- **SFX:** a curated set ships in `./sfx/` — use these first (no download needed). Keep dialogue front (SFX vol 0.25-0.35); every `<audio>` needs an `id`. Mapping:
+  | Role | File |
+  | --- | --- |
+  | Opening riser (first frame) | `./sfx/riser-high.mp3` |
+  | Hard cut / speaker change | `./sfx/swoosh-high.mp3`, `./sfx/swoosh-low.mp3` |
+  | Chip entrance / key reveal (pop) | `./sfx/ding.mp3` |
+  | Brand-splash signature hit (reserve for splash only) | `./sfx/tiktok-boom-bling.mp3` |
+  | Glitch / error beat | `./sfx/glitch.mp3` |
+  | "Wrong"/mistake beat | `./sfx/wrong.mp3` |
+  | Comedic deflation | `./sfx/sad-violin.mp3` |
+  Need something not here? Mixkit free SFX (`mixkit.co/free-sound-effects/<cat>/` → `assets.mixkit.co/.../<id>-preview.mp3`) is a reliable no-key source.
+- **Brand splash:** 3s end card (a still image — use `../_arca-marketing-assets/assets/final-cta.png`), brought in by a quick white flash + the signature SFX (`./sfx/tiktok-boom-bling.mp3`), with a subtle ken-burns zoom. Reserve that SFX for the splash only.
 
 ## Gotchas
 | Symptom | Fix |
@@ -72,3 +82,4 @@ Neither signal alone works:
 ## Files
 - `./silence_cut.py` — silence ∪ word-gap cutter: `--src --audio --transcript --out [--cut-min 0.5]`.
 - `./composition.template.html` — HyperFrames composition skeleton (plate, captions, chips, zooms, splash, SFX) with the load-bearing GSAP logic already wired.
+- `./sfx/` — bundled, ready-to-use SFX (riser, swooshes, ding, tiktok-boom-bling, glitch, wrong, sad-violin). See the SFX mapping above.