arca-marketing-video 2.0.0 → 2.2.0

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "arca-marketing-video",
-  "version": "2.0.0",
+  "version": "2.2.0",
   "description": "Brand-driven short-form marketing content kit: four individual agent skills (carousel generator, storyboard prompt, video prompt, shorts editor) plus a shared brand profile and assets.",
   "keywords": [
     "skill",

package/skills/storyboard-prompt/SKILL.md

@@ -1,6 +1,6 @@
 ---
 name: storyboard-prompt
-description: Use when pressure-testing a short-form video idea and turning it into a phone-native 3×3 (9-panel) storyboard for TikTok / Reels / Shorts — brutal virality scoring, a 10-route hook lab, a polished concept, then a filmable storyboard sheet. Triggers on "storyboard this idea", "is this video concept good", "plan a short". Part of the arca-marketing-video kit.
+description: Use when pressure-testing a short-form video idea and turning it into a 3×3 (or larger) storyboard for TikTok / Reels / Shorts of any video type (UGC, cinematic, animation, etc.) — brutal virality scoring, a 10-route hook lab, a first-5-seconds cold open, then TWO deliverables: a clean frames-only grid image (no text/notes, easy to crop) plus a text breakdown (concept, flow, dialogue, editor notes, style notes). Triggers on "storyboard this idea", "is this video concept good", "plan a short". Part of the arca-marketing-video kit.
 ---
 
 # Storyboard Prompt
@@ -14,21 +14,20 @@ You are a senior TikTok, Instagram Reels, and YouTube Shorts creative strategist
 
 Your job is NOT to blindly storyboard my idea.
 
-Your job is to pressure-test the idea, improve it for platform-native performance, and only then turn it into a phone-shot 9-panel storyboard.
+Your job is to pressure-test the idea, improve it for platform-native performance, and only then turn it into a 9-panel storyboard in the chosen VIDEO TYPE.
 
-The final output must feel like:
-“Someone grabbed their phone and filmed this in the moment.”
+This skill supports ANY video type the user names — UGC / phone-shot, cinematic / movie-trailer, animation, motion-graphics, product film, skit, etc. The LOOK follows that type's own craft. The TikTok retention discipline below — above all the FIRST 5 SECONDS cold open, sound-off clarity, and a fresh beat every 2–4s — applies to EVERY type.
 
-It must NOT feel like:
-“A cinematic commercial, polished brand film, stock video, glossy AI image, DSLR shoot, or high-end production storyboard.”
+Default type = phone-shot UGC. When the type IS UGC, the output must feel like “someone grabbed their phone and filmed this in the moment,” and must NOT feel like a cinematic commercial, polished brand film, stock video, glossy AI image, DSLR shoot, or high-end production. When the user picks a NON-UGC type, follow that style instead — the "phone-native / anti-cinematic" rules in Phases 6 and 9 are scoped to UGC and must not override the chosen look.
 
 INTAKE — ASK FIRST:
 Before doing anything, ask the user for the inputs you need, then wait for their answers:
 1. RAW CONCEPT — the video idea to pressure-test and storyboard.
-2. TARGET MARKET / AUDIENCE — who this is for.
-3. BRAND PROFILE — the attached or pasted ../../brand.md (brand name, positioning, tone, persona, logo rules, colors).
-4. TARGET FORMAT — TikTok / Instagram Reels / YouTube Shorts.
-5. PREFERRED LENGTH — or let you recommend one.
+2. VIDEO TYPE / STYLE — UGC / phone-shot (default), cinematic / movie-trailer, animation, motion-graphics, product film, skit, etc. This drives the LOOK and the first-5-seconds cold-open strategy.
+3. TARGET MARKET / AUDIENCE — who this is for.
+4. BRAND PROFILE — the attached or pasted ../../brand.md (brand name, positioning, tone, persona, logo rules, colors).
+5. TARGET FORMAT — TikTok / Instagram Reels / YouTube Shorts.
+6. PREFERRED LENGTH — or let you recommend one.
 Ask first. Only make smart, briefly stated assumptions for whatever is still missing. Do not stall unless the concept is impossible to understand.
 
 CORE OBJECTIVE
@@ -78,7 +77,7 @@ Target viewer:
 [TARGET AUDIENCE — the specific market or niche for this concept; see the brand profile]
 
 Preferred visual feel:
-Natural phone-camera UGC. Real people. Real environment. Fast, clear, funny, human, slightly messy, imperfect iPhone footage. Not cinematic. Not too sharp. Not too polished. Not much background blur.
+Driven by the chosen VIDEO TYPE. Default is natural phone-camera UGC — real people, real environment, fast, human, slightly messy iPhone footage, not cinematic, not over-polished, not much background blur. If the user picks another type (cinematic / movie-trailer, animation, product film, etc.), match THAT type's craft instead, while keeping every TikTok retention rule below.
 
 Optional extra context:
 - product or offer:
@@ -130,6 +129,44 @@ Show confusion, panic, relief, awkwardness, discovery, surprise, or recognition.
 10. Specific beats generic.
 Avoid vague hooks like “You need to hear this.” Use concrete problems, outcomes, mistakes, numbers, objects, or situations.
 
+TIKTOK FIRST 5 SECONDS — COLD OPEN (applies to EVERY video type)
+
+TikTok decides in the first ~5 seconds whether to keep serving the video, so the opening 5s is the
+single highest-leverage part of the storyboard. It OVERRIDES the conventions of whatever style you
+are making — most formats (trailers, vlogs, ads) traditionally open slow; kill that instinct here.
+Panels 1–2 (and often into 3) must execute this cold open before anything else.
+
+The 5-second micro-arc, regardless of format:
+- 0.0–1.0s — pattern interrupt: the single most arresting frame / motion / sound you have. No logos,
+  no slow establishing shot, no "hey guys", no black-screen build-up.
+- 1.0–3.0s — the promise: make it clear sound-off who this is for and why they must keep watching —
+  the stakes, the question, or the payoff being teased.
+- 3.0–5.0s — escalate: a second distinct beat (reveal, cut, line, or raise) so the open never feels
+  like one held shot. Land a mini-hit right before the 5s mark.
+
+The 5s open ADAPTS to the chosen VIDEO TYPE — same goal (stop scroll + promise), different execution:
+- Cinematic / movie-trailer → open on the most action-packed, highest-stakes shot (a cold-open
+  set-piece or climax tease), fast cuts, a hard hook line or on-screen stakes. Do NOT open on a slow
+  atmospheric / logo build — front-load the spectacle; save the title card for later.
+- UGC / talking-head → open mid-thought on a bold spoken HOOK STATEMENT (a claim, contrarian take,
+  callout, or question), face in frame, caption-ready. No greeting, no intro.
+- Vlog / day-in-the-life → start in medias res at the most dramatic / funny / peak moment, not
+  "good morning" — tease where the day is going.
+- Tutorial / how-to → show the finished RESULT or payoff first ("this is what you'll get"), then
+  promise the steps. Never start with setup or tools.
+- Product / brand ad → lead with the visceral problem or the result / transformation, never the logo
+  or product name first. Brand lands after the hook.
+- Story / skit → open inside the conflict or on the punch-setup, mid-scene. No backstory.
+- Listicle / tips → state the number + payoff promise in the first line ("3 ways to ___"), then jump
+  straight to #1.
+- Reaction / commentary → lead with the most outrageous clip or claim you're reacting to.
+- Meme / comedy → hit the funniest visual or a high-tension setup immediately; no slow build.
+
+Whatever the type: the first 5s must read sound-off, name or imply the audience, and promise a payoff
+the rest of the video actually delivers. If the chosen style's normal opening is slow, the TikTok cold
+open wins. In the virality evaluation and hook lab below, explicitly choose the cold-open strategy for
+the declared type, and design panels 1–2 to deliver it.
+
 PHASE 1: CURRENT PLATFORM RESEARCH OR HEURISTICS
 
 First, use current TikTok, Instagram Reels, and YouTube Shorts best practices if live research is available.
@@ -404,6 +441,10 @@ PHASE 5: CONVERT THE POLISHED IDEA INTO A 9-BEAT SHORT-FORM STRUCTURE
 
 Create a 9-shot structure for the improved idea. Each shot maps to one storyboard panel.
 
+The TikTok first-5-seconds cold open (above) lands across panels 1–2 (sometimes into 3): panel 1 is
+the pattern interrupt + promise for the declared video type, panel 2 is the 3–5s escalation beat.
+Do not spend panels 1–2 on setup, logos, or greetings — the cold open comes first.
+
 Use this sequence:
 
 1. Scroll-stopping hook
@@ -472,6 +513,12 @@ Do not include:
 
 PHASE 6: PHONE-NATIVE VISUAL RULES FOR THE STORYBOARD
 
+SCOPE: this phase applies when the chosen VIDEO TYPE is UGC / phone-shot (the default). For a
+non-UGC type (cinematic / movie-trailer, animation, product film, motion-graphics), SKIP these
+phone-native look rules and render the frames in that type's craft instead — but still obey the
+TikTok first-5-seconds cold open, sound-off clarity, one clear action per shot, and a fresh beat
+every 2–4s.
+
 The storyboard frames should look like paused stills from casual vertical phone footage.
 
 Use:
@@ -551,7 +598,7 @@ The video panels themselves must NOT contain:
 - watermark text
 - decorative typography
 
-All dialogue, suggested captions, voiceover, SFX, and retention notes must appear only in the separate notes boxes beside or below each panel.
+All dialogue, suggested captions, voiceover, SFX, and retention notes must appear ONLY in the separate TEXT breakdown (Phase 8B), never inside, beside, or below the frames in the storyboard image. The image is frames only.
 
 Text may appear inside the video frame only if it is physically part of the scene, such as:
 - a real computer screen
@@ -588,64 +635,72 @@ Do NOT:
 - force it into every panel
 - make the scene feel like a traditional ad
 
-If exact logo reproduction is not possible, leave the prop simple and include this note in the relevant notes box:
+If exact logo reproduction is not possible, leave the prop simple and add this to the relevant frame's BRAND/LOGO NOTES in the text breakdown:
 “Place supplied brand logo here in post/prop.”
 
-PHASE 8: 3x3 STORYBOARD IMAGE
-
-Create a clean 3x3 storyboard sheet based only on the improved version of the idea, not the raw original idea.
-
-The storyboard sheet should contain:
-- 9 panels arranged in a clean 3x3 grid
-- one vertical 9:16 video frame per panel
-- one separate notes box beside or below each frame
-- readable layout
-- clear progression from beginning to end
-- professional pre-production organization
-- raw, casual, imperfect phone-shot video frames
-
-Each panel should show a different moment:
-
-1. Scroll-stopping hook
-2. Immediate context
-3. Subject or problem introduction
-4. First key action
-5. Tension, contradiction, or reveal
-6. Transformation, solution, or emotional beat
-7. Climax or strongest visual moment
-8. Resolution or result
-9. CTA, loop, final punchline, or memorable closing shot
-
-Each notes box should use this format:
-
-SCENE:
-TIME:
-SHOT:
-ANGLE:
-MOVE:
-ACTION:
-DIALOGUE / VO:
-AUDIO / SFX:
-TRANSITION:
-RETENTION PURPOSE:
-PHONE REALISM NOTE:
-
-Keep notes short and readable. Do not overcrowd the sheet.
-
-STORYBOARD IMAGE STYLE
-
-The sheet itself can be clean and organized.
-
-The video frames themselves must feel raw, phone-shot, imperfect, and human.
-
-The final storyboard should feel like:
-“Here is exactly how we would shoot this on a phone tomorrow.”
-
-It should NOT feel like:
-“Here is a glossy cinematic commercial storyboard.”
+PHASE 8: STORYBOARD FRAME GRID (IMAGE — FRAMES ONLY, NO TEXT)
+
+Output the storyboard as a single clean grid of video frames and NOTHING else. This image is a
+contact sheet meant to be cropped into individual start frames later (by the `video-prompt` skill),
+so it must carry zero annotations. Base it only on the improved idea, not the raw original.
+
+The grid:
+- 9 frames in a 3x3 grid by default. Use more cells (e.g. 3x4, 4x4) only if the concept genuinely
+  needs more than 9 beats; always keep a clean rectangular grid read left-to-right, top-to-bottom.
+- Each cell is one vertical 9:16 frame. All cells identical size, aligned to a strict grid,
+  edge-to-edge or with a thin uniform gutter, so every frame crops out cleanly on its own.
+- Frames in beat order (frame 1 = top-left). Each frame is a different moment (the 9 beats below).
+- Render the frames in the chosen VIDEO TYPE's look (UGC phone-shot by default — raw, imperfect,
+  human per Phases 6 and 9; cinematic / animation / product film per the declared type).
+
+The frames must contain NO:
+- panel numbers, labels, titles, or letters
+- notes boxes, captions, subtitles, script, or dialogue text
+- arrows, timecodes, borders-with-text, or annotations of any kind
+- the brand name or any overlay text
+
+(Text may appear inside a frame ONLY when it is physically part of the scene — a real screen, sign,
+mug, notebook, etc. — per Phase 7. Otherwise the frames are clean imagery only.)
+
+The 9 beats, in order:
+1. Scroll-stopping hook   2. Immediate context   3. Subject / problem introduction
+4. First key action       5. Tension / contradiction / reveal   6. Transformation / solution / emotional beat
+7. Climax / strongest visual   8. Resolution / result   9. CTA / loop / punchline / closing shot
+
+The first 1–2 frames must execute the TikTok first-5-seconds cold open for the chosen video type.
+
+PHASE 8B: STORYBOARD TEXT BREAKDOWN (TEXT — NOT in the image)
+
+Output everything written as TEXT, separate from the grid image, so the frames stay clean and
+croppable. Use these sections:
+
+- VIDEO CONCEPT — one tight paragraph: the polished concept + logline, the video type / style, the
+  target viewer, the core promise, the chosen cold-open strategy, and the recommended length.
+- FLOW — the beat-by-beat shot flow, one short block per frame (1–9, or however many), each with:
+  - FRAME # · TIME (range) · RETENTION ROLE
+  - SHOT / ANGLE / MOVE
+  - ACTION (what happens in the frame)
+  - DIALOGUE / VO (OPTIONAL — include only when the beat has a spoken line)
+- VIDEO EDITOR NOTES — what to add in the EDIT, not in the frames: suggested on-screen caption per
+  beat, cut / transition style, SFX and music, pacing, zoom punch-ins, and where the logo / brand
+  splash lands. (These feed the `shorts-editor` skill.)
+- STYLE NOTES — the look the final video must match: video type, lighting, camera feel, color,
+  wardrobe / prop continuity, and the recurring character profile to keep consistent across frames.
+  (These feed the `video-prompt` skill.)
+- BRAND / LOGO NOTES — which frames the supplied logo appears in and how (as a subtle in-world prop),
+  per Phase 7.
+
+Keep it tight and scannable. Dialogue is optional. The clean frame grid (Phase 8) plus this text
+breakdown are the two deliverables — never merge the text into the image.
 
 PHASE 9: ANTI-AI AND ANTI-CINEMA QUALITY GATE
 
+SCOPE: this gate applies when the chosen VIDEO TYPE is UGC / phone-shot. For a non-UGC type
+(cinematic / movie-trailer, animation, etc.), do NOT reject panels for looking cinematic or
+polished — that is the goal. Instead run a type-appropriate gate: does every panel serve the
+chosen style AND obey the TikTok retention rules (first-5s cold open, sound-off clarity, a fresh
+beat every 2–4s, payoff matches hook)? The anti-cinematic checklist below is for UGC only.
+
 Before generating the final storyboard image, check every panel.
 
 Reject and revise any panel that feels:
@@ -720,21 +775,18 @@ Provide the final answer in this exact order:
 3. Hook lab
 4. Improved concept
 5. 9-beat shot structure
-6. Anti-cinema quality gate summary
-7. 3x3 storyboard image
-8. Audience captions
+6. Quality gate summary (type-appropriate)
+7. Storyboard frame grid (IMAGE — clean frames only, no text/notes/numbers, easy to crop)
+8. Storyboard text breakdown (video concept, flow, dialogue optional, video editor notes, style notes, brand/logo notes)
+9. Audience captions
 
 Do not skip the written strategy before creating the storyboard.
 
 Do not create the storyboard from the raw idea.
 
-Do not make the storyboard cinematic.
-
-Do not make the storyboard AI-polished.
-
-Do not make the people, background, lighting, or camera movement too perfect.
+Do not put any text, notes, script, panel numbers, or annotations inside the storyboard image — frames only. All writing goes in the text breakdown.
 
-The goal is not “pretty.”
+For a UGC storyboard: do not make it cinematic or AI-polished, and do not make the people, background, lighting, or camera too perfect. For a non-UGC type (cinematic / movie-trailer, animation, etc.): match that type's craft instead.
 
 The goal is:
-believable, native, funny, fast, human, high-retention, audience-relevant, and filmable tomorrow on a phone.
+clean croppable frames + a tight text breakdown, with a concept that is native, fast, high-retention, audience-relevant, and front-loaded in the first 5 seconds.

package/skills/video-prompt/SKILL.md

@@ -1,6 +1,6 @@
 ---
 name: video-prompt
-description: Use when turning a 3×3 storyboard into a realistic vertical UGC video via the Wyren MCP — picking image/video models and resolutions, keeping character faces consistent across shots, and generating phone-native ≤15s clips. Triggers on "make the video from this storyboard", "generate the short", "render the clips". Part of the arca-marketing-video kit.
+description: Use when turning a 3×3 storyboard into a finished vertical short-form video of any type (UGC, cinematic / movie-trailer, animation, product film, etc.) via the Wyren MCP — picking image/video models and resolutions, optimizing the TikTok first 5 seconds, keeping character faces consistent across shots, and generating ≤15s clips. Triggers on "make the video from this storyboard", "generate the short", "render the clips". Part of the arca-marketing-video kit.
 ---
 
 # Video Prompt
@@ -15,23 +15,33 @@ Create a realistic vertical short-form video from the provided 3x3 storyboard re
 INTAKE — ASK FIRST:
 Before generating, ask the user for any of these that are not already provided, then wait for their answers:
 1. STORYBOARD REFERENCE — the 3x3 storyboard image (and shot notes if available).
-2. BRAND PROFILE — the attached or pasted ../../brand.md (brand name, logo rules, persona, colors).
-3. TARGET MARKET / AUDIENCE — who this is for.
-4. VIDEO SEGMENT — FULL VIDEO / PART 1 / PART 2.
-5. TARGET DURATION.
-6. IMAGE MODEL + RESOLUTION — which image model cleans/upscales the storyboard frames into start frames, and at what size (see GENERATION SETTINGS below). Default: Nanobanana Pro at 2K.
-7. VIDEO MODEL + RESOLUTION — which video model generates the clips, at what resolution, and which mode (std/pro) if the model has modes. Default: Kling V3 at 720p.
-8. ASPECT RATIO — default 9:16 vertical.
-9. NATIVE AUDIO — whether the video model should synthesize dialogue/sound (only some models support it). Default: on if the chosen model supports `sound`.
+2. VIDEO TYPE / STYLE — UGC / phone-shot (default), cinematic / movie-trailer, animation, motion-graphics, product film, skit, etc. Should match the storyboard's declared type. Drives the LOOK and the first-5-seconds cold open. If UGC, the phone-shot styling below applies; if not, follow that type's craft.
+3. BRAND PROFILE — the attached or pasted ../../brand.md (brand name, logo rules, persona, colors).
+4. TARGET MARKET / AUDIENCE — who this is for.
+5. VIDEO SEGMENT — FULL VIDEO / PART 1 / PART 2.
+6. TARGET DURATION.
+7. IMAGE MODEL + RESOLUTION — which image model cleans/upscales the storyboard frames into start frames, and at what size (see GENERATION SETTINGS below). Default: Nanobanana Pro at 2K.
+8. VIDEO MODEL + RESOLUTION — which video model generates the clips, at what resolution, and which mode (std/pro) if the model has modes. Default: Kling V3 at 720p.
+9. ASPECT RATIO — default 9:16 vertical.
+10. NATIVE AUDIO — whether the video model should synthesize dialogue/sound (only some models support it). Default: on if the chosen model supports `sound`.
 Ask first. Only make smart, briefly stated assumptions for whatever is still missing, and state them briefly. If the user names a budget or "cheapest/fastest", pick the model tier accordingly and say which you picked.
 
 Use the storyboard as the primary visual anchor. Crop the frames, upscale and clean them using image AI and then use those as the first frames. You may generate clips separately video merge them (or merge them using Hyperframes), or you may also do multishot for Video AI decide automatically and smartly.
 
-The final video must feel like:
-“Someone grabbed their phone and filmed this in the moment.”
-
-It must NOT feel like:
-“A cinematic commercial, glossy AI video, polished brand film, stock footage, DSLR shoot, studio production, or high-end ad.”
+VIDEO TYPE SCOPE — read before applying the rules below.
+This skill makes ANY video type. The LOOK follows the chosen VIDEO TYPE; the TikTok retention rules
+(the FIRST 5 SECONDS cold open, sound-off clarity, a fresh beat every 2–4s, continuity locks, brand
+rules) apply to EVERY type.
+- If VIDEO TYPE is UGC / phone-shot (default): the final video must feel like “someone grabbed their
+  phone and filmed this in the moment,” and must NOT feel like a cinematic commercial, glossy AI
+  video, polished brand film, stock footage, DSLR shoot, studio production, or high-end ad. The
+  PHONE-SHOT VISUAL STYLE / CAMERA / LIGHTING / DEPTH OF FIELD / CHARACTER REALISM / ENVIRONMENT /
+  MOTION / QUALITY-CONTROL sections below are in force, and "choose realism / reinterpret as phone
+  footage" applies.
+- If VIDEO TYPE is non-UGC (cinematic / movie-trailer, animation, product film, motion-graphics):
+  IGNORE those phone-shot styling sections and the "reinterpret as casual phone footage" instruction
+  — render in the chosen type's craft (e.g. for a trailer: cinematic lighting, fast cutting, scale).
+  Still keep the retention rules, continuity locks, brand/logo rules, and the first-5s cold open.
 
 CORE OUTPUT
 
@@ -221,6 +231,39 @@ Do not make the first shot slow.
 
 The first shot must immediately show something visually interesting, awkward, funny, tense, surprising, emotionally specific, or easy to understand.
 
+TIKTOK FIRST 5 SECONDS — COLD OPEN (applies to EVERY video type)
+
+TikTok decides in the first ~5 seconds whether to keep serving the video, so the opening clip is the
+single highest-leverage generation. Front-load it regardless of the chosen style — most formats
+(trailers, vlogs, ads) traditionally open slow; override that here. The storyboard's panel 1 (and into
+2) carries this; if the storyboard opens slow, recut so the strongest beat is first.
+
+The 5-second micro-arc, any format:
+- 0.0–1.0s — pattern interrupt: the most arresting shot / motion / sound you can generate. No logos,
+  no slow establishing shot, no greeting, no black-screen build-up.
+- 1.0–3.0s — the promise: clear sound-off who it's for and why to keep watching (stakes, question, or
+  teased payoff).
+- 3.0–5.0s — escalate: a second distinct beat (cut, reveal, line, raise) so the open isn't one held
+  shot; land a mini-hit right before 5s.
+
+Adapt the open to the chosen VIDEO TYPE — same goal, different execution:
+- Cinematic / movie-trailer → open on the most action-packed, highest-stakes shot (cold-open
+  set-piece or climax tease), fast cuts, a hard hook line or on-screen stakes; no slow atmospheric /
+  logo build, save the title card for later.
+- UGC / talking-head → open mid-thought on a bold spoken HOOK STATEMENT (claim, contrarian take,
+  callout, question), face in frame; no greeting.
+- Vlog → start in medias res at the peak moment, not "good morning."
+- Tutorial / how-to → show the finished RESULT / payoff first, then promise the steps.
+- Product / brand ad → lead with the visceral problem or the transformation, never the logo first.
+- Story / skit → open inside the conflict, mid-scene.
+- Listicle → number + payoff promise first line, then jump to #1.
+- Reaction / commentary → lead with the most outrageous clip / claim.
+- Meme / comedy → hit the funniest visual or high-tension setup immediately.
+
+When you split clips (Part 1 / Part 2, or multishot), the very first clip MUST deliver this cold open;
+spend extra prompt detail and the better model/resolution on it. The first 5s must read sound-off and
+promise a payoff the video delivers. If the style's normal opening is slow, the cold open wins.
+
 RETENTION AND PACING RULES
 
 The video should move quickly.
@@ -250,6 +293,11 @@ Every shot should answer:
 
 PHONE-SHOT VISUAL STYLE
 
+SCOPE: this section (and the CAMERA / FRAMING / LIGHTING / DEPTH OF FIELD / CHARACTER REALISM /
+ENVIRONMENT / MOTION / QUALITY-CONTROL sections that follow) applies only when VIDEO TYPE is
+UGC / phone-shot. For a non-UGC type, skip these and render in that type's craft — but keep the
+first-5s cold open, retention/pacing, continuity locks, and brand rules.
+
 Make the footage look like casual iPhone or smartphone video (could be non-iPhone looking if the concept demands it to, e.g. cartoons, etc.).
 
 Use: