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package/skills/competitive-ads-extractor/SKILL.md

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+---
+name: competitive-ads-extractor
+description: Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.
+---
+
+# Competitive Ads Extractor
+
+This skill extracts your competitors' ads from ad libraries and analyzes what's working—the problems they're highlighting, use cases they're targeting, and copy/creative that's resonating.
+
+## Prerequisites
+
+- **Web scraping tools**: For accessing ad libraries (Selenium, Playwright, or direct APIs)
+- **Optional**: Facebook Business API or LinkedIn Ads API for programmatic access
+
+## When to Use This Skill
+
+- Researching competitor ad strategies
+- Finding inspiration for your own ads
+- Understanding market positioning
+- Identifying successful ad patterns
+- Analyzing messaging that works
+- Discovering new use cases or pain points
+- Planning ad campaigns with proven concepts
+
+## What This Skill Does
+
+1. **Extracts Ads**: Scrapes ads from Facebook Ad Library, LinkedIn, etc.
+2. **Captures Screenshots**: Saves visual copies of all ads
+3. **Analyzes Messaging**: Identifies problems, use cases, and value props
+4. **Categorizes Ads**: Groups by theme, audience, or format
+5. **Identifies Patterns**: Finds common successful approaches
+6. **Provides Insights**: Explains why certain ads likely perform well
+
+## How to Use
+
+### Basic Extraction
+
+```
+Extract all current ads from [Competitor Name] on Facebook Ad Library
+```
+
+```
+Scrape ads from [Company] and analyze their messaging
+```
+
+### Specific Analysis
+
+```
+Get all ads from [Competitor] focusing on their messaging 
+about [specific problem]. What pain points are they highlighting?
+```
+
+### Competitive Set
+
+```
+Extract ads from these 5 competitors: [list]. 
+Compare their approaches and tell me what's working.
+```
+
+### Specific Platform
+
+```
+Get LinkedIn ads from [Competitor] and analyze their 
+B2B positioning strategy
+```
+
+## Example
+
+**User**: "Extract ads from Notion on Facebook Ad Library and tell me what messaging is working for them."
+
+**Process**:
+```
+Accessing Facebook Ad Library...
+Searching for: Notion
+Found: 23 active ads
+
+Extracting screenshots...
+[████████████████████] 100%
+
+Saved to: competitor-ads/notion/
+- ad-001-collaboration.png
+- ad-002-productivity.png
+- ad-003-templates.png
+...
+
+Analyzing messaging...
+```
+
+**Output**:
+```
+# Notion Ad Analysis
+
+## Overview
+- Total Ads: 23 active
+- Primary Themes: Productivity (35%), Collaboration (30%), 
+  Templates (20%), AI Features (15%)
+- Ad Formats: Static images (60%), Video (40%)
+- CTA Patterns: "Try for free", "Get started"
+
+## Key Problems They're Highlighting
+
+1. **Scattered Information** (8 ads)
+   Copy: "Stop switching between 10 different tools"
+   Why it works: Direct pain point many teams face
+
+2. **Meeting Overload** (5 ads)
+   Copy: "Replace unnecessary meetings with async updates"
+   Why it works: Post-COVID remote work pain point
+
+3. **Lost Documentation** (4 ads)
+   Copy: "Never ask 'where is that doc?' again"
+   Why it works: Universal workplace frustration
+
+## Successful Creative Patterns
+
+### Pattern 1: Before/After Split
+- Shows chaotic tool landscape → Clean Notion workspace
+- Used in 6 high-performing ads
+- Visual metaphor is immediately clear
+
+### Pattern 2: Feature Showcase
+- GIF of actual product usage
+- Shows specific feature in 5 seconds
+- Used for new features (AI, templates)
+
+### Pattern 3: Social Proof
+- "Join 20M users" messaging
+- Customer logos
+- Used in 4 ads targeting enterprise
+
+## Copy That's Working
+
+Best Headlines:
+1. "Your team's knowledge, finally in one place"
+   → Benefit-focused, addresses pain directly
+   
+2. "The all-in-one workspace"
+   → Clear positioning, broad appeal
+   
+3. "AI that actually helps you work"
+   → Addresses AI skepticism, practical angle
+
+Best Body Copy Patterns:
+- Short sentences (under 10 words)
+- Focus on outcomes not features
+- Include specific numbers ("Cut meetings by 50%")
+
+## Audience Targeting Insights
+
+Based on ad variations:
+- Startup founders: Solo productivity angle
+- Team leads: Collaboration and alignment
+- Enterprise: Security and compliance mentions
+- Students: Free plan, templates, organization
+
+## Recommendations for Your Ads
+
+1. **Test the "tool sprawl" pain point**
+   → Strong resonance based on their ad frequency
+
+2. **Use product screenshots over abstract visuals**
+   → All their top ads show actual UI
+
+3. **Lead with the problem, not the solution**
+   → "Tired of X?" performs better than "Introducing Y"
+
+4. **Keep copy under 100 characters**
+   → Their shortest ads seem most frequent
+
+5. **Test before/after visual formats**
+   → Proven pattern in their creative
+
+## Files Saved
+- All ads: ~/competitor-ads/notion/
+- Analysis: ~/competitor-ads/notion/analysis.md
+- Best performers: ~/competitor-ads/notion/top-10/
+```
+
+**Inspired by:** Sumant Subrahmanya's use case from Lenny's Newsletter
+
+## What You Can Learn
+
+### Messaging Analysis
+- What problems they emphasize
+- How they position against competition
+- Value propositions that resonate
+- Target audience segments
+
+### Creative Patterns
+- Visual styles that work
+- Video vs. static image performance
+- Color schemes and branding
+- Layout patterns
+
+### Copy Formulas
+- Headline structures
+- Call-to-action patterns
+- Length and tone
+- Emotional triggers
+
+### Campaign Strategy
+- Seasonal campaigns
+- Product launch approaches
+- Feature announcement tactics
+- Retargeting patterns
+
+## Best Practices
+
+### Legal & Ethical
+✓ Only use for research and inspiration
+✓ Don't copy ads directly
+✓ Respect intellectual property
+✓ Use insights to inform original creative
+✗ Don't plagiarize copy or steal designs
+
+### Analysis Tips
+1. **Look for patterns**: What themes repeat?
+2. **Track over time**: Save ads monthly to see evolution
+3. **Test hypotheses**: Adapt successful patterns for your brand
+4. **Segment by audience**: Different messages for different targets
+5. **Compare platforms**: LinkedIn vs Facebook messaging differs
+
+## Advanced Features
+
+### Trend Tracking
+```
+Compare [Competitor]'s ads from Q1 vs Q2. 
+What messaging has changed?
+```
+
+### Multi-Competitor Analysis
+```
+Extract ads from [Company A], [Company B], [Company C]. 
+What are the common patterns? Where do they differ?
+```
+
+### Industry Benchmarks
+```
+Show me ad patterns across the top 10 project management 
+tools. What problems do they all focus on?
+```
+
+### Format Analysis
+```
+Analyze video ads vs static image ads from [Competitor]. 
+Which gets more engagement? (if data available)
+```
+
+## Common Workflows
+
+### Ad Campaign Planning
+1. Extract competitor ads
+2. Identify successful patterns
+3. Note gaps in their messaging
+4. Brainstorm unique angles
+5. Draft test ad variations
+
+### Positioning Research
+1. Get ads from 5 competitors
+2. Map their positioning
+3. Find underserved angles
+4. Develop differentiated messaging
+5. Test against their approaches
+
+### Creative Inspiration
+1. Extract ads by theme
+2. Analyze visual patterns
+3. Note color and layout trends
+4. Adapt successful patterns
+5. Create original variations
+
+## Tips for Success
+
+1. **Regular Monitoring**: Check monthly for changes
+2. **Broad Research**: Look at adjacent competitors too
+3. **Save Everything**: Build a reference library
+4. **Test Insights**: Run your own experiments
+5. **Track Performance**: A/B test inspired concepts
+6. **Stay Original**: Use for inspiration, not copying
+7. **Multiple Platforms**: Compare Facebook, LinkedIn, TikTok, etc.
+
+## Output Formats
+
+- **Screenshots**: All ads saved as images
+- **Analysis Report**: Markdown summary of insights
+- **Spreadsheet**: CSV with ad copy, CTAs, themes
+- **Presentation**: Visual deck of top performers
+- **Pattern Library**: Categorized by approach
+
+## Related Use Cases
+
+- Writing better ad copy for your campaigns
+- Understanding market positioning
+- Finding content gaps in your messaging
+- Discovering new use cases for your product
+- Planning product marketing strategy
+- Inspiring social media content
+