aibreze 0.1.6 → 0.1.7

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package/README.md CHANGED
@@ -6,60 +6,13 @@
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  An installable writing rule set for AI agents.
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- Editorial rules for prose that actually says something instead of just
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- sounding like it. AI-assisted or not.
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- Written **aiBreze**. npm **`aibreze`**. A spray, not a breeze.
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-
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- Direct > clever. Clear > profound. Useful > insightful-sounding. Em dashes
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- earn their place; most don't.
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+ Editorial rules for prose that says something instead of sounding like it.
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+ AI-assisted or not. Written **aiBreze**. npm **`aibreze`**. A spray, not a
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+ breeze.
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  Spray the prose, not the author. Earn the word.
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- ## Before / after
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-
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- **Before.** At its core, building software isn't just about writing
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- code. It's about bridging the gap between imagination and execution,
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- creating solutions that don't merely function but fundamentally
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- transform the way we interact with technology.
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-
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- **After.** Software turns an idea into something people can use. Good
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- software does that reliably.
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-
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- ## What it is
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-
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- A composable editorial system for agent-generated prose, and for human
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- prose in the same register. Markdown you install and point an agent at.
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- v1 has no CLI.
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-
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- ```text
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- core.md shared law (register, bans, cadence, heuristic)
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- genre files surface extras only (essay, landing, outreach, launch)
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- project overlay pronouns, carve-outs, protected lines
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-
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- drafting
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-
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- audit.md smell
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- claims.md substance first, then voice
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- ```
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-
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- Genre files assume `core.md` and are additive: surface law only, no
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- copied bans. Do not fork `core.md`.
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-
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- The **applicability heuristic** is the rule. The problem is unearned
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- language, not the dictionary. Earn the word: "transformative" is fine
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- if something transformed and you can say from what into what.
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- "Inflection point" is fine if there was one. Overlay the terms that
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- usually pass *here*, with one-line why. The list is not exhaustive.
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-
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- `claims.md` is substance first, voice after. A clean-smelling wrong
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- essay is still wrong. Do not polish a lie.
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-
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- Cadence tells are a budget, not a ban. Flag density: signpost openers,
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- em-dash furniture, riddle labels (a heading you can only decode after
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- the body), cozy machinery (register standing in for a fact you have),
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- operator notes in the brochure, hand-holding the obvious, unparseable
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- sentences. One earned em dash is not a finding. Do not treat the mark
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- as an AI tell to erase.
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+ **Docs:** [aibreze.com/docs](https://aibreze.com/docs) · **Site:** [aibreze.com](https://aibreze.com)
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  ## Install
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@@ -67,107 +20,34 @@ as an AI tell to erase.
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  pnpm add -D aibreze
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  ```
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- ## What's in the box
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-
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- | File | Use |
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- | --- | --- |
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- | `rules/core.md` | Always. Register, applicability heuristic, teaching antithesis, hard bans, cadence budgets (density, not single uses), chat vs publish. |
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- | `rules/audit.md` | Paste-in smell audit (score, flags, protect list, top 5). |
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- | `rules/claims.md` | Skeptical peer review. Substance first, voice after. |
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- | `rules/essays.md` | Longform: one register, author in the essay, concrete instance. Not for reference docs. |
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- | `rules/landing.md` | Page copy: pronouns, rhetorical budgets, substance, read-aloud. |
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- | `rules/outreach.md` | Email / DM / text. Relationship first, one ask. |
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- | `rules/launch.md` | Shipping posts. Open on a specific moment or the artifact, not the announcement formula. |
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- | `rules/cursor.mdc` | Always-on agent digest. Copy into `.cursor/rules/`. |
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- | `skills/aibreze/` | Host-agnostic skill. Copy into `.claude/skills/` or `.cursor/skills/`. |
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-
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- ## Why "aiBreze"?
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-
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- People who live with a smell stop noticing it. Generated prose does the
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- same trick. Charles Duhigg tells the household version in *The Power of
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- Habit* (2012): an odor-eliminating spray that flopped until the company
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- realized habituation was the problem, then sold the bottle as the reward
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- at the end of a cleaning habit. This package is that move for writing.
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- Make the smell visible, then take it off. Read Duhigg for the original.
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+ Copy `node_modules/aibreze/rules/cursor.mdc` to `.cursor/rules/aibreze.mdc`.
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+ Keep a short overlay. Full wiring: [docs](https://aibreze.com/docs/install).
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- The register is also leaking the other way: humans now write like the
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- models. aiBreze is a writing standard, not an AI-cleanup gimmick.
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+ Or skip npm and [install the skill](https://aibreze.com/skill) as a folder.
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  ## Not a humanizer
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- aiBreze does not determine whether a human or a model wrote something,
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- and it does not try to fool AI detectors. It applies the same standard
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- either way. If the prose smells, spray it.
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+ aiBreze does not determine whether a human or a model wrote something, and it
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+ does not try to fool AI detectors. Same standard either way. If the prose
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+ smells, spray it.
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- Adjacent tools tend to be humanizers ("make this sound human"), banned-word
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- anti-slop lists, or general style linters (Vale, write-good). This package
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- layers genre files, an earn-the-word test, claims before voice, and overlays
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- instead of forks. Use it while drafting or on a finished pass. Authorship
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- is irrelevant. Prose quality is the subject.
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+ <!-- xfacts-nutrition-label -->
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- ## Use from Node
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+ ## Nutrition label
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- ```ts
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- import { readRule, files, catalog } from "aibreze";
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+ - **AppFacts:** [viewer](https://appfacts.dev/v#af1.eNp1kU1rAyEQhv_KMmeTpVePDRRa0l42t1LKrE6Mjaui4xYb8t-Lu6GQQ29-PO_H6AVmkA8CPE4EEtA-JvohEMA1tgNnx4SpgoDMyCU3RrGdG-KsIp8b9fp8WAl1BnkBh94UNO3mUCMNKtnIonvBGdc1CEjFs10y34Km7VdeDKqz3oCE3TCAgFPIfNu7UPTRYWq5EdUZDX1O6NFQAgnRxwmuAjTFDPL9Ah4kfCf0xlFqijuLTlN0oU7kGa5ihQ3x0TqKiXK-CXRQpTHINvhuDVs1HwLyrP6C7sq1OrfeHXrdkTbUqTDFsozStGOxTrd3-n-QRDFkyyHVZsccs-x7Y_lUxq0KU79DRlczb55CMrTZ73c92nH5uusvQqie3Q) · [raw](https://github.com/Catalyst-Forge-LLC/aibreze/blob/main/APP_FACTS.md)
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+ - **SkillFacts:** [viewer](https://skillfacts.dev/v#sf1.eNq9VE1v2zgQ_SsD9dIYlu3mECzU0_Yji2DTIkCCvViBQUu0RUQiBZKy4Gbzu3rvL-vMUJLt2AHSHoogcTxfnHnz3jxGmyh5N460qGSUREItrfwmo3GUy40sTS0tWj8KL8qt83Bp7JqcG2mdMhpds8m7yQVanBe-cVQh82pDMaXKpHZU9MvVHX5_UDrHL1ljnbGxe1Blida6sbXhqM-58sYqUYJtSulgZSzUzbJUrhDLUkJtMe49uNqK7RhEg-H4ofM-KK6Fc9Aa-7AqTRvy_76K0aiclzm0Vnml1_SmNRuphc7w2cfImcbSf1Hhfe2S6XStfNEsJ5mppv3gMQ8eX19_nO4Q6t49hdDTOFLaedsgGEa7hZUiK_ixQuLYSaSNphJaemoYDaqqSyVztK0UTo-lZIVmTMypmjempDIraSX2jUDO78fRstF5KfOFsF6tEHjEf_4Y1cIXlEooTjNj5aTKd_gbTx0_jZ_FMZ6vCcxKoSp3KhIbkmsrnaNBvSxlJb3d7obNpcMFCEaE-sexClPJWqz30e_wJfgxx0pkB_Fi-xsLsqLFrDiOU810WzBGi468CaTM3lkapZron0CXmuqB_AkcbjbVz7IvKDuQH_OZ-6nuqJ8AMj_VhFIC-7xPdUd7qvKHeE999nAncALtVO_A3gW8CmucZ5BUkmqAoKlfrgIwaOoY-GNBhadIUQkQx-hrp6gEOkGRbaeoBEhQqX4uJ640v0_1kaLYEwNJIIEDSZEDICyXFXAc2YvqFaGDrE7EBlVxJ4OsdhPvyyrhIdZSSyt8N1aO_yVwPju_iGd_xeczsnURBmEukEqxaHyBU-HjGf5V3dhDnUWrqNN-m8xhRmeCQqHIZaNKv1huic-He8Mx-7S2bSdZ51yRj_lAvGSJpvoN3FJluKTSmDjwItX_A_7gB0byL1lGo0-9TEcj9D97uIv5L-iVI1iwveOWRcv2oNvecR3Uyx4UcG_-F1fCtn0lkzPVoy9iCyvps2IgcM57DdSDlTUV7EkNhAMBpcBecbPG-vdh1a1ykhnqoDRZfxGmkxGj8wZuwtWgb3_qanQPD_J-aRm3rHh0_JLkA7Y3vehPLpEbuNoTP7D4X2yE7gHaSR6h_NdwEtDW3YRgvhyuAnoI9OGxO7oOsLsOZH5L9c66gA_hSsBwJUIzN6hnrEVEOWrr4HRgEO8b9lz9rTjlG47DvpM7-cyn4SUs7vprcYDHp72DgY4wWajIQhz90-seSPcwZ1WyKO_fnr4BZ_DjO6KCRwCWW5gfLnGXdPoCnCG9o6efXsK6pA) · [raw](https://github.com/Catalyst-Forge-LLC/aibreze/blob/main/skills/aibreze/SKILL_FACTS.md)
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- const core = readRule("core");
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- // files.audit is an absolute path to rules/audit.md
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- ```
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-
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- Markdown is also exported as `aibreze/rules/core.md` (and the rest), so
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- an agent or a prompt assembler can read the files from `node_modules`.
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- v1 is `readRule`. Assembling core + genre + overlay is concatenation on
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- purpose.
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-
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- ## Agent setup
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-
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- 1. `pnpm add -D aibreze`
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- 2. Copy `node_modules/aibreze/rules/cursor.mdc` to
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- `.cursor/rules/aibreze.mdc`
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- 3. Point "Full rules" at `node_modules/aibreze/rules/core.md`
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- 4. Keep a project overlay (carve-outs, I vs we, protected lines)
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- 5. When drafting a page, essay, note, or ship post, open that genre file
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- 6. For a publish pass: paste `rules/core.md` plus the overlay, then
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- `rules/audit.md` or `rules/claims.md` (both are additive; do not paste
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- the prompt alone)
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-
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- ## Skill
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-
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- Host-agnostic `SKILL.md` for Claude Code and anything else that loads a
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- named folder. Raw file on the site:
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-
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- https://aibreze.com/skills/aibreze/SKILL.md
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-
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- Copy `skills/aibreze/` (or `node_modules/aibreze/skills/aibreze/`) to
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- `~/.claude/skills/aibreze/`, `.claude/skills/aibreze/`, or
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- `.cursor/skills/aibreze/`. Full law is next to it on
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- https://aibreze.com/rules/core.md.
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-
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- ## Overlay shape
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-
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- Keep it short. Point at this package, then only:
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-
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- - Pronouns per surface
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- - Terms that pass the applicability heuristic *here*, with one-line why
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- - Protected maxims / testimony
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- - Genre extras that are house law (every essay ends in a deed, brand
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- metaphor budget, …)
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-
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- ## Site
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-
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- The public site lives in [`site/`](site/) (FilePress, [`getfilepress`](https://www.npmjs.com/package/getfilepress)). [aibreze.com](https://aibreze.com). Source: [Catalyst-Forge-LLC/aibreze](https://github.com/Catalyst-Forge-LLC/aibreze).
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+ ## Development
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  ```bash
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+ pnpm install
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+ pnpm test
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  pnpm site:dev
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- pnpm site:build
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  ```
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- ## Publishing to npm
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-
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- The maintainer publishes. `pnpm publish` runs a gate first: `pnpm whoami`,
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- then `pnpm login` if that fails, then a patch bump if this version is
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- already on npm (or behind it). Agents must not run `npm publish`,
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- `pnpm publish`, or `yarn npm publish`.
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+ Site (FilePress + docs mount): `pnpm ship`. The maintainer publishes to npm.
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+ Agents must not run `npm publish`.
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  ## License
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package/package.json CHANGED
@@ -1,6 +1,6 @@
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  {
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  "name": "aibreze",
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- "version": "0.1.6",
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+ "version": "0.1.7",
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  "private": false,
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  "type": "module",
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  "description": "Installable writing rule set for AI agents. Sprays the performative, faux-profound register off prose. Core bans, smell audit, claims review, genre overlays.",
@@ -2,9 +2,8 @@
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  name: aibreze
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  description: >-
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  Editorial rules for publishable prose. Use when drafting or revising
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- pages, essays, emails, or ship posts, or when the user asks to spray,
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- audit, run aiBreze, or do a publish pass. Do not use for code, diffs,
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- or chat-only answers.
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+ pages, essays, emails, or ship posts, or to spray, audit, run
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+ aiBreze, or do a publish pass. Not for code, diffs, or chat-only.
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  ---
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  # aiBreze
@@ -17,13 +16,14 @@ conflicts with `core.md`, `core.md` wins.
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  ## Full law
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- Prefer a local `rules/core.md` (this repo, or `node_modules/aibreze/rules/core.md`).
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- If that file is not on disk, fetch `https://aibreze.com/rules/core.md`.
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+ Read `rules/core.md` in this folder. Smell audit: `rules/audit.md`.
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+ Claims: `rules/claims.md`. Do not paste an audit or claims prompt
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+ without `core.md` in context.
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- Smell audit: `rules/audit.md` or `https://aibreze.com/rules/audit.md`.
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- Claims: `rules/claims.md` or `https://aibreze.com/rules/claims.md`.
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-
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- Do not paste an audit or claims prompt without `core.md` in context.
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+ If this folder has no `rules/` directory, look for `rules/core.md` at
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+ the project root or in `node_modules/aibreze/rules/`. Last resort:
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+ https://aibreze.com/rules/core.md (same host for `audit.md`,
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+ `claims.md`, and the genre files).
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  ## Target
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  ## When to open a genre file
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- If you are drafting or revising a specific surface, read that file too.
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- Local path first, then `https://aibreze.com/rules/<file>`.
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+ If you are drafting or revising a specific surface, read that file
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+ from this folder.
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- - Page / marketing site: `landing.md`
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- - Essay / talk / long argument: `essays.md`
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- - Email / DM / text to someone you know: `outreach.md`
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- - Ship post / announcement: `launch.md`
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+ - Page / marketing site: `rules/landing.md`
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+ - Essay / talk / long argument: `rules/essays.md`
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+ - Email / DM / text to someone you know: `rules/outreach.md`
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+ - Ship post / announcement: `rules/launch.md`
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  Reference docs, changelogs, API pages, UI chrome: core only. Do not
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  inject a scene to satisfy essay law.
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  ## Publish pass
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- Paste `core.md` plus the overlay, then `audit.md` or `claims.md`. Both
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- are additive. Do not paste the prompt alone.
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+ Read `rules/core.md` plus the overlay, then `rules/audit.md` or
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+ `rules/claims.md`. Both are additive. Do not use the prompt alone.
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  ## Example asks
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+ ---
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+ skill_facts_version: "0.1.0"
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+ name: aibreze
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+ developer: Catalyst Forge
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+ version: "0.1.6"
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+ status: active
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+ license: MIT
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+ kind: cursor-skill
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+ purpose: "Editorial rules for publishable prose; spray, audit, and publish-pass workflows for AI-assisted writing"
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+ homepage: https://aibreze.com
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+ repository: https://github.com/Catalyst-Forge-LLC/aibreze
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+ provenance:
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+ source: https://github.com/Catalyst-Forge-LLC/aibreze
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+ publisher: Catalyst Forge
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+ instructions_reach:
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+ shell: none
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+ network: implied
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+ filesystem: read
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+ tools_referenced:
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+ []
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+ bundled_artifacts:
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+ - path: rules/core.md
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+ kind: other
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+ - path: rules/audit.md
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+ kind: other
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+ - path: rules/claims.md
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+ kind: other
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+ egress:
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+ telemetry: none
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+ destinations: []
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+ generated:
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+ date: 2026-08-20
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+ generator: hand-authored
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+ credits:
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+ generated_with: https://skillfacts.dev
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+ built_by: "Catalyst Forge - https://www.catalystforge.com/"
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+ ---
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+
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+ # Skill Facts - aibreze
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+
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+ | | |
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+ |---|---|
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+ | **Developer** | Catalyst Forge |
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+ | **Version** | 0.1.6 |
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+ | **Status** | active |
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+ | **License** | MIT |
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+ | **Kind** | cursor-skill |
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+
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+ *May fetch published rule files from aibreze.com as a last resort; otherwise reads local rules/.*
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+
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+ ## Purpose
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+
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+ Editorial rules for publishable prose; spray, audit, and publish-pass workflows for AI-assisted writing
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+
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+ ## Provenance
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+
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+ | | |
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+ |---|---|
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+ | Source | https://github.com/Catalyst-Forge-LLC/aibreze |
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+ | Publisher | Catalyst Forge |
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+
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+ ## Instructions reach
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+
64
+ | | |
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+ |---|---|
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+ | Shell | none |
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+ | Network | implied |
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+ | Filesystem | read |
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+
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+ ## Tools referenced
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+
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+ (none)
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+
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+ ## Bundled artifacts
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+
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+ | Path | Kind |
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+ |---|---|
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+ | rules/core.md | other |
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+ | rules/audit.md | other |
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+ | rules/claims.md | other |
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+
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+ ## Egress
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+
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+ | | |
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+ |---|---|
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+ | Telemetry | none |
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+ | Destinations | (none) |
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+
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+ ---
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+ *Generated with [SkillFacts](https://skillfacts.dev) · Built by [Catalyst Forge](https://www.catalystforge.com/)*
@@ -0,0 +1,198 @@
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+ # AI smell audit prompt
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+
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+ Reusable prompt for auditing any copy (landing pages, emails, blog posts,
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+ social posts, docs) for signs it was AI-generated or AI-flavored.
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+
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+ **This prompt is additive.** Paste into a model, in order:
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+
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+ 1. [`core.md`](./core.md) (required) and the project's overlay
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+ 2. Everything below the divider in this file
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+ 3. The copy to audit
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+
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+ Do not treat the lists below as the house law. Hunt core's hard bans,
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+ cadence budgets, and applicability heuristic from `core.md`, then the
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+ extras here.
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+
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+ **When substance is in question** (overclaim, thin evidence, bad
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+ attribution), use [`claims.md`](./claims.md) instead of or before a
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+ smell-only pass.
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+
20
+ ---
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+
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+ You are an expert copy editor with a specialty in detecting "AI smell":
23
+ the patterns, tics, and vocabulary that make writing feel
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+ machine-generated, generic, or untrustworthy. Audit the copy I provide
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+ below. You have `core.md` (and any overlay) in this context. Apply them.
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+
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+ If `core.md` is not in this context, stop and say so. Do not run a smell
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+ pass that skips the house bans.
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+
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+ ## Your task
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+
32
+ 1. **Score the copy 1-10 for AI smell** (1 = unmistakably human, 10 =
33
+ obviously generated), with a one-paragraph justification. A human
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+ draft with two marketing words is not a 7. Score the pattern, not
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+ the word count.
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+ 2. **Flag tells that change how the piece reads**, plus every hard ban
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+ and cadence tell in `core.md` that actually fires. Quote the
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+ offending text, name the tell, explain briefly. Do not dump every
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+ vocab-list hit. Apply the applicability heuristic first. A single
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+ "robust" that names a real property is not a finding.
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+ 3. **Suggest a rewrite** for flagged items that are worth changing.
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+ Preserve meaning. Sound like a sharp, specific human.
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+ 4. **Identify what's working.** Quote the most human, distinctive lines so
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+ they get protected in any rewrite.
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+ 5. **End with a prioritized fix list**: the 5 changes that would most
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+ reduce the AI smell, in order of impact. The top 5 is the
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+ deliverable. The flag list is evidence, not a to-do of 40 rewrites.
48
+
49
+ ## The tells to hunt
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+
51
+ ### From core.md (do not re-list)
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+
53
+ Hunt every hard ban and cadence tell in `core.md`: escalation formula,
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+ honest framing, validation+profundity, mechanism inflation, narrative
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+ theater, genuinely-stacks, dramatic apology, suspense, setup sentences,
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+ em-dash furniture, triad packing including prefix-repetition, empty marketing
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+ vocab, helper theater, signpost openers, mic-drop closers, intensifier
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+ filler, parallel-zinger density, bold-lead lists, riddle labels, cozy
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+ machinery, operator notes in the brochure, hand-holding the obvious,
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+ unparseable sentences. Apply the
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+ corpus-applicability heuristic before rewriting overlay terms. Teaching
62
+ antithesis is allowed only when categories differ, never as
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+ synonym-escalation. One concrete landing chant is a named exception,
64
+ not a free pass for every triad.
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+
66
+ ### Rhetorical extras (cluster here; not a second copy of core)
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+
68
+ - **"Not X, but Y" antithesis (broader than escalation).** One careful
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+ teaching contrast per piece can be spice. More than two is a pattern,
70
+ and patterns smell generated.
71
+ - **Triadic chants.** "No fluff. No jargon. No BS." / "Faster. Smarter.
72
+ Better." Groups of three parallel fragments, especially negations.
73
+ Budget: one per piece, max, and only if core's protected-maxim
74
+ exception or a genre overlay (landing: one concrete chant) permits it.
75
+ - **Symmetrical parallel constructions.** "We speak your language and the
76
+ machine's." Clever-sounding mirror phrases that a million landing pages
77
+ already used.
78
+ - **The rule of three in lists everywhere.** When every sentence
79
+ enumerates exactly three items, a model wrote it.
80
+ - **Rhetorical questions as transitions.** "So what does this mean for
81
+ you?" / "The result?" / "The best part?"
82
+ - **The hedge-flourish.** Winking qualifiers like "(yet)" or "at least
83
+ for now" that perform humility instead of having it.
84
+ - **False momentum closers.** "The future is here." / "And this is just
85
+ the beginning." / "The only question is whether you'll be ready."
86
+ - **Setup-payoff formula on every heading.** Colon constructions: "The
87
+ problem: you're drowning in tools." Once is fine. Every heading is a
88
+ template.
89
+ - **Outline-first filler.** An H2 with a sentence of nothing under it,
90
+ then the next H2. The outline shipped; the prose did not.
91
+ - **Engagement bait.** "Agree?", "a thread 🧵", "I'm humbled to
92
+ announce."
93
+
94
+ ### Vocabulary tells
95
+
96
+ Suspects, not automatic flags. Apply the corpus-applicability heuristic
97
+ first. Flag empty marketing use and close variants. Leave terms of art,
98
+ product names, and words that would get less precise if swapped for
99
+ "important."
100
+
101
+ - delve, dive deep, deep dive, unpack, explore (as a section-verb with
102
+ no object worth exploring)
103
+ - unlock, unleash, harness, empower, supercharge, turbocharge
104
+ - leverage (as empty marketing verb: "leverage your workflow"), utilize
105
+ (instead of use). Domain projects may carve out doctrinal "leverage"
106
+ (force / fulcrum sense) in an overlay.
107
+ - seamless, seamlessly, effortless, frictionless, streamline
108
+ - game-changer, game-changing, revolutionary, cutting-edge, next-level
109
+ - cut through the noise, separate signal from noise, rise above the noise
110
+ - landscape (as in "the AI landscape"), ecosystem-as-hype, "in this
111
+ space" as market-speak (not state space / design space as terms of art)
112
+ - journey (as in "your AI journey"), transformation-as-hype (not
113
+ org-change when that is the subject)
114
+ - robust, comprehensive, holistic, tailored, bespoke: filler adjectives
115
+ only, not a named requirement ("robust to partition")
116
+ - "In today's fast-paced world" and any "In today's X" opener
117
+ - "Whether you're a X or a Y" audience straddles
118
+ - "at the end of the day," "when it comes to," "it's worth noting"
119
+ - crucial, vital, essential when stacked or used as filler more than
120
+ once
121
+ - "real" as an intensifier used more than twice (real results, real
122
+ value, real impact)
123
+ - boost, take it to the next level, elevate-as-hype
124
+ - "the power of" anything
125
+
126
+ ### Structural extras
127
+
128
+ - **Emoji as content furniture.** Checkmarks, rockets, and lightbulbs
129
+ doing the work that words or design should do, especially in lists and
130
+ result badges.
131
+ - **Title Case On Every Heading** in body copy contexts where sentence
132
+ case would be natural.
133
+ - **Uniform paragraph lengths.** Every paragraph 2-3 sentences, every
134
+ sentence medium-length. Human writing has variance: a one-word
135
+ sentence, then a long one.
136
+ - **Perfectly balanced sections.** Every section the same length, every
137
+ card grid filled to an even number, every argument given exactly equal
138
+ weight.
139
+ - **The wrap-up paragraph that restates everything.** "In short, …"
140
+ conclusions that add nothing.
141
+ - **Markdown tables as a substitute for prose.** A table that should
142
+ have been three sentences.
143
+
144
+ ### Substance tells
145
+
146
+ Use [`claims.md`](./claims.md) when truth or scope is the question. Here,
147
+ flag only the generated-consensus shape.
148
+
149
+ Do not demand a fight from a changelog, API doc, or reference page. Do
150
+ not demand a dinner-table voice from UI chrome, labels, or error
151
+ strings.
152
+
153
+ - **Claims with no evidence.** "Proven results," "trusted by teams
154
+ everywhere," with zero numbers, names, or examples anywhere.
155
+ - **Fake specificity.** Concrete-sounding but unverifiable details: "a
156
+ clear plan by Friday," "10x your output," deadlines and multipliers
157
+ with no mechanism behind them.
158
+ - **Pain lists that pitch.** Sections framed as the reader's problems
159
+ where half the items are actually the vendor selling ("That's where we
160
+ come in...").
161
+ - **Vague benefits stated as outcomes.** "Save time and money" without
162
+ saying whose time, on what, or how.
163
+ - **Metaphor overextension.** A brand metaphor (forge, bridge, compass,
164
+ engine) ridden through every heading. On a **page**, budget two
165
+ references. A long essay whose subject *is* the metaphor may use more;
166
+ riding it through every heading is still the smell.
167
+ - **Interchangeability test.** Could a competitor swap in their logo and
168
+ ship this copy unchanged? If yes, it says nothing. Pages and posts,
169
+ not reference.
170
+ - **No opinion anywhere.** On essays and thought-leadership, copy that
171
+ never takes a side reads as generated consensus. Not for reference
172
+ docs or release notes.
173
+ - **Perfect politeness.** No edge, no specificity of voice, nothing that
174
+ sounds like one particular person on one particular day. Same scope:
175
+ essays and pages that should have a person. Not man pages.
176
+
177
+ ### The final test
178
+
179
+ For prose aimed at a human reader (pages, essays, notes, posts): read
180
+ the copy aloud. Flag any sentence that a smart person would never
181
+ actually say to a friend across a table. That's the sentence to rewrite.
182
+
183
+ Do not apply the dinner-table test to reference docs, changelogs, or UI
184
+ chrome.
185
+
186
+ ## Output format
187
+
188
+ 1. **Score and verdict** (one paragraph)
189
+ 2. **Flagged items** (quote, tell name, why, suggested rewrite). Evidence,
190
+ not a 40-item homework list.
191
+ 3. **What's working** (quotes to protect)
192
+ 4. **Top 5 fixes by impact**
193
+
194
+ ---
195
+
196
+ ## COPY TO AUDIT
197
+
198
+ [paste copy here]