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package/src/core/knowledge/ads/ad-technical-specifications.md

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-# Technical Architecture and Specification Audit: Digital Advertising Creative Standards (February 2026)
-
-## Executive Summary: The Era of Asset-Based Automation
-
-The digital advertising ecosystem of February 2026 has fundamentally shifted from a "placement-based" architecture to an "asset-based" model. For developers and product architects building automated validation tools like claude-ads, this distinction is critical. Platforms no longer merely accept static ad units (e.g., a single 300x250 banner); they ingest libraries of raw components---headlines, descriptions, images, logos, and videos---which are then dynamically assembled by machine learning (ML) algorithms into thousands of permutations in real-time.
-
-This report serves as the definitive technical reference for the February 2026 specification landscape. It integrates the latest API updates, including the deprecation of standalone Call Ads on Google <sup>1</sup>, the enforcement of "Andromeda" retrieval logic on Meta <sup>2</sup>, and the rigorous "Safe Zone" overlays required by TikTok's immersive interface.<sup>3</sup>
-
-The following analysis is structured by platform, providing precise, validated data tables for programmatic ingestion, followed by deep technical context on validation logic, safe zone calculation, and algorithmic quality scoring.
-
----
-
-## 1. Google Ads: The Responsive Architecture
-
-By February 2026, Google Ads has deprecated nearly all "Expanded" or "Static" text formats in favor of the Responsive Search Ad (RSA) and Performance Max (PMax) frameworks. The technical burden for validation tools is now focused on ensuring **Asset Variety** (Breadth) and **Semantic Diversity** (Depth) to satisfy the "Ad Strength" algorithm.
-
-### 1.1 Responsive Search Ads (RSA) & Text Specifications
-
-The RSA is the primary search format. A valid RSA acts as a container for up to 15 headlines and 4 descriptions. The system rotates these based on user query intent.
-
-**Table 1.1: Google Ads Text Ad Specifications (Search & Display)**
-
-| Component | Field Name | Character Limit (Half-Width) | Min Qty | Max Qty | Pinning Logic | Validation Logic |
-|---|---|---|---|---|---|---|
-| **RSA** | Headline | 30 | 3 | 15 | Pos 1, 2, 3 | Must contain >=1 keyword. Duplicates forbidden. |
-| | Description | 90 | 2 | 4 | Pos 1, 2 | Min length recommended: 20 chars. |
-| | Path 1 & 2 | 15 each | 0 | 2 | N/A | Appended to Display URL. |
-| | Final URL | 2048 | 1 | 1 | N/A | No redirects allowed. |
-| **DSA** | Description | 90 | 1 | 1 | N/A | Headline dynamically generated from SEO title. |
-| **App Ad** | Headline | 30 | 2 | 5 | N/A | App store metadata often overrides this. |
-| | Description | 90 | 2 | 5 | N/A | |
-| **Call Ad** | *Deprecated* | N/A | 0 | 0 | *N/A* | **Removed Feb 2026.** Migrate to Call Assets.<sup>1</sup> |
-
-**Dynamic Insertion Syntax & Validation**
-
-Automation tools must parse specific syntax strings to validate "Ad Customizers." Malformed syntax results in immediate disapproval.
-
-- **Keyword Insertion:** {KeyWord:Default Text}
-    - *Case Sensitivity:* KeyWord = Title Case (Dark Chocolate), keyword = Lower Case (dark chocolate), KEYWORD = Upper Case (DARK CHOCOLATE).<sup>4</sup>
-    - *Validation Rule:* Total length of substituted text must not exceed field limit (30 chars).
-- **Countdown:** {COUNTDOWN(yyyy-MM-dd HH:mm:ss, daysBefore)}
-    - *Example:* {COUNTDOWN(2026-02-28 23:59:59, 5)}.
-    - *Validation Rule:* Date must be in the future. daysBefore defaults to 5 if omitted.<sup>5</sup>
-- **Location Insertion:** {LOCATION(City)}, {LOCATION(State)}, {LOCATION(Country)}
-    - *Validation Rule:* Requires campaign-level location targeting to function.<sup>7</sup>
-
-### 1.2 Performance Max (PMax) & Demand Gen Asset Groups
-
-Performance Max campaigns (the successor to Smart Shopping and Local) require a diverse "Asset Group." The API v23 update (Jan 2026) allows for asset group-level reporting, making individual asset validation even more critical.<sup>8</sup>
-
-**Table 1.2: PMax & Demand Gen Creative Specifications**
-
-| Asset Type | Dimension / Spec | Aspect Ratio | Min Qty | Max Qty | Max File Size | Technical Notes |
-|---|---|---|---|---|---|---|
-| **Marketing Image** | 1200 x 628 px | 1.91:1 (Landscape) | 1 | 20 | 5 MB | Essential for Discover/Gmail feeds.<sup>9</sup> |
-| **Square Image** | 1200 x 1200 px | 1:1 (Square) | 1 | 20 | 5 MB | Primary asset for mobile display. Min 300x300 allowed but penalized. |
-| **Portrait Image** | 960 x 1200 px | 4:5 (Portrait) | 1 | 20 | 5 MB | **Crucial** for mobile feed inventory. |
-| **Logo** | 1200 x 1200 px | 1:1 | 1 | 5 | 5 MB | Transparent PNG recommended. |
-| **Video** | 1920 x 1080 px | 16:9 (Horizontal) | 0* | 5 | 256 GB | *If not provided, Google auto-generates a slideshow from images (often low quality). |
-| **Vertical Video** | 1080 x 1920 px | 9:16 (Vertical) | 0 | 5 | 256 GB | Required for YouTube Shorts placement. |
-
-**Deep Insight on Asset Groups:** The "Incomplete" Ad Strength status usually stems from missing the **Portrait (4:5)** image or the **Vertical Video (9:16)** asset. While technically optional (Google can crop Landscape assets), omitting them excludes the campaign from high-value mobile inventory like the Discover Feed and Shorts, severely degrading performance efficiency.<sup>10</sup>
-
-### 1.3 YouTube Video Ad Specifications
-
-YouTube ads in 2026 are categorized by "inventory bucket" rather than just format. The "Video Reach" and "Video View" campaigns dynamically serve Shorts, In-Stream, and In-Feed formats.
-
-**Table 1.3: YouTube Video Specifications & Safe Zones**
-
-| Format | Resolution (Px) | Aspect Ratio | Duration | Safe Zone Logic |
-|---|---|---|---|---|
-| **Skippable In-Stream** | 1920 x 1080 | 16:9 | Min: 5s / Rec: <3m | **Bottom-Left:** 300x60 overlay. **Bottom-Right:** "Skip Ad" button (after 5s). |
-| **Non-Skippable** | 1920 x 1080 | 16:9 | 15s or 20s | Region dependent. Europe/Asia often 15s max. |
-| **Bumper** | 1920 x 1080 | 16:9 | Max 6s | Hard stop. 6.1s will fail upload. |
-| **Shorts** | 1080 x 1920 | 9:16 | 5s - 60s | **Critical:** Bottom 25% (480px) reserved for Captions/Music. Right 15% (160px) for Engagement buttons.<sup>11</sup> |
-| **Masthead** | 1920 x 1080 | 16:9 | Max 30s (Autoplay) | Widescreen format. Audio defaults to mute. |
-
-**Technical Nuance - Safe Zones:** For YouTube Shorts, the safe zone is not just a recommendation; it is a visibility imperative. The bottom 25% of the 1080x1920 canvas is covered by the video title, channel name, and "Sponsored" label. Any CTA placed here will be unclickable. The validator must ensure all text is within the center **1080 x 1420 px** area.<sup>11</sup>
-
-### 1.4 Google Ads Extensions (Assets)
-
-Google now treats extensions as "Assets" that can be associated at the Account, Campaign, or Ad Group level.
-
-**Table 1.4: Google Ads Asset/Extension Limits (2026)**
-
-| Asset Type | Field | Character Limit | Max Count | Validation Logic |
-|---|---|---|---|---|
-| **Sitelink** | Text | 25 | 20 | Min 2 required to serve. |
-| | Description 1 & 2 | 35 each | | Descriptions often truncated on mobile. |
-| **Callout** | Text | 25 | 20 | Non-clickable. Highlights USPs. |
-| **Structured Snippet** | Values | 25 | 10 per header | Header must be selected from predefined list (e.g., "Amenities", "Brands"). |
-| **Image Asset** | 1:1 or 1.91:1 | N/A | 20 | Square (1x1) required. Landscape optional.<sup>12</sup> |
-| **Call Asset** | Phone Number | N/A | 1 per entity | Requires verification. |
-| **Lead Form** | Headline | 30 | 1 | |
-| | Business Name | 25 | 1 | |
-| | Description | 200 | 1 | |
-| **Price Asset** | Header | 25 | 8 | Requires price qualifier and currency. |
-| **Promotion Asset** | Item | 20 | N/A | Requires numeric discount or % off. |
-| **App Asset** | Link text | 25 | 1 | Auto-detects device OS. |
-| **Location Asset** | N/A | N/A | N/A | Linked via Google Business Profile (GMB). |
-
-### 1.5 Ad Strength Scoring Logic
-
-The Google "Ad Strength" metric is calculated at the time of ad creation and updated based on performance data. It is a composite score of four dimensions:
-
-1. **Headlines:** Are there enough (8-10+)? Are they unique? (Levenshtein distance check for similarity).
-2. **Descriptions:** Are there 3-4? Do they contain keywords?
-3. **Keywords:** Do the headlines match the ad group keywords?
-4. **Asset Diversity:** Does the ad include images and sitelinks?
-
-**Score Tiers:**
-
-- **Poor:** Missing basic asset counts or high duplication. Limited impression share.
-- **Average:** Meets minimums but lacks keyword relevance.
-- **Good:** Solid baseline.
-- **Excellent:** High relevance, max assets, broad semantic variety. **12% higher conversion uplift** on average.<sup>13</sup>
-
----
-
-## 2. Meta Ads (Facebook & Instagram): The "Andromeda" Specification
-
-As of February 2026, Meta's ad system is driven by the **Andromeda** retrieval algorithm.<sup>15</sup> This system de-prioritizes granular manual targeting in favor of "Advantage+ Creative." Technical specifications now focus on providing high-fidelity raw assets that the AI can crop, remix, and optimize across surfaces (Feed, Stories, Reels).
-
-### 2.1 Image Ad Specifications
-
-The 1.91:1 (Landscape) format is effectively obsolete for performance marketing. The 4:5 (Portrait) and 1:1 (Square) formats are mandatory.
-
-**Table 2.1: Meta Image Ad Specifications**
-
-| Placement | Aspect Ratio | Recommended Resolution | Min Resolution | File Type | Max Size | Text Rules (2026) |
-|---|---|---|---|---|---|---|
-| **Feeds (FB/IG)** | 4:5 (Preferred) | 1080 x 1350 px | 600 x 600 px | JPG, PNG | 30 MB | **No 20% Rule.** Text allowed, but AI may penalize clutter. |
-| | 1:1 (Supported) | 1080 x 1080 px | 600 x 600 px | | | |
-| **Stories / Reels** | 9:16 | 1080 x 1920 px | 600 x 1067 px | JPG, PNG | 30 MB | **Safe Zone:** Top 250px & Bottom 350px reserved for UI.<sup>17</sup> |
-| **Right Column** | 1:1 | 1200 x 1200 px | 254 x 133 px | JPG, PNG | 30 MB | Desktop Only. |
-| **Marketplace** | 1:1 | 1080 x 1080 px | 600 x 600 px | JPG, PNG | 30 MB | |
-| **Instant Article** | 1.91:1 | 1200 x 628 px | N/A | JPG, PNG | 30 MB | |
-
-**Technical Insight:** The 4:5 ratio (1080x1350) is mathematically superior for Feed placements. It occupies ~25% more vertical pixels on a mobile screen than a 1:1 square image, increasing "Time in View" metrics which directly feed the relevance score. A validator tool should warn users if they upload 16:9 images for Feed placements, as they will be rendered with significant letterboxing or reduced visibility.<sup>12</sup>
-
-### 2.2 Video Ad Specifications
-
-**Table 2.2: Meta Video Ad Specifications**
-
-| Format | Ratio | Resolution | Duration | File Spec | Safe Zones (Pixels) |
-|---|---|---|---|---|---|
-| **Feed Video** | 4:5 (Rec) | 1080 x 1350 px | 1s - 241m | MP4, MOV | Standard Feed UI. |
-| **Stories** | 9:16 | 1080 x 1920 px | 1s - 60s | H.264, 4GB | Top: 250px (Profile/Time). Bottom: 350px (Reply/CTA). |
-| **Reels** | 9:16 | 1080 x 1920 px | 1s - 15m | MP4, MOV | **Right Side:** 120px wide zone for Like/Comment/Share buttons. **Bottom:** 35% of screen obscured by caption/audio ticker.<sup>12</sup> |
-| **In-Stream** | 16:9 | 1920 x 1080 px | 5s - 10m | MP4, MOV | |
-
-**Reels Safe Zone Enforcement:**
-
-Meta is aggressive with Reels UI. If text is placed in the bottom 35% of a 9:16 video, it *will* be covered by the user handle and caption. The "Safe Zone" for Reels is strictly the center **1080 x 1300 px** area.
-
-### 2.3 Carousel & Collection (Instant Experience) Specs
-
-**Table 2.3: Meta Carousel & Collection**
-
-| Ad Format | Component | Spec / Limit | Notes |
-|---|---|---|---|
-| **Carousel** | Card Count | Min 2, Max 10 | Cards must be uniform ratio (all 1:1). |
-| | Headline | 40 chars | |
-| | Description | 20 chars | |
-| | Primary Text | 125 chars | Applies to whole unit. |
-| **Collection** | Cover Media | 1:1 or 16:9 | Video or Image. |
-| | Product Grid | 4 products | Dynamically pulled from Catalog. |
-| **Instant Experience** | Width | 1080 px | Full screen landing page. |
-| | Height | 1920 px | Scrollable. |
-
-### 2.4 Advantage+ Creative & Quality Ranking
-
-Meta uses a **Total Value** equation to determine ad delivery, where Total Value = Bid x Estimated Action Rate + User Value. The "User Value" is derived from three quality rankings <sup>18</sup>:
-
-1. **Quality Ranking:** Feedback (hides vs. likes) and low-quality attributes (text-heavy images, engagement bait).
-2. **Engagement Rate Ranking:** Expected clicks/likes/comments compared to competitors.
-3. **Conversion Rate Ranking:** Expected conversion probability.
-
-**Advantage+ Creative** automatically adjusts aspect ratios, brightness, and music. Validation tools must check if "Standard Enhancements" are enabled, as this affects how the asset is rendered.
-
----
-
-## 3. TikTok Ads: The Native-First Ecosystem
-
-TikTok's platform is bifurcated into **Spark Ads** (boosting organic content) and **Non-Spark Ads** (dark posts). The technical requirements for 2026 emphasize high bitrates and strict adherence to the complex UI overlay safe zones.
-
-### 3.1 Video Specifications (In-Feed & TopView)
-
-**Table 3.1: TikTok Video Specifications**
-
-| Spec | Spark Ads (Pull) | Non-Spark Ads (Push) | TopView |
-|---|---|---|---|
-| **Resolution** | Native (1080x1920 rec) | >= 540 x 960 px (540p) | >= 720 x 1280 px (720p) |
-| **Ratio** | 9:16 (Vertical) | 9:16 (Rec), 1:1, 16:9 | 9:16 (Vertical) |
-| **Duration** | Unlimited (Organic limits) | 5s - 60s (Rec: 9-15s) | 5s - 60s |
-| **File Size** | N/A (Hosted) | <= 500 MB | <= 500 MB |
-| **Bitrate** | N/A | >= 516 kbps | >= 2500 kbps <sup>19</sup> |
-| **Captions** | Organic (Max 4 lines) | 100 chars (Latin), 50 (Asian) | Fixed font (White). |
-
-**Technical Insight:**
-
-TopView ads require pre-approval and strictly higher technical standards (>= 2500 kbps bitrate) compared to standard auction ads (>= 516 kbps). If a video fails the bitrate check, it will be rejected for TopView placement specifically.
-
-### 3.2 Safe Zone Dimensions (2026)
-
-TikTok's UI is dynamic; the description text pushes the bottom buttons up. The following are the *guaranteed* safe zones for a standard 1080x1920 asset.<sup>19</sup>
-
-**Table 3.2: TikTok Safe Zone Dimensions (Pixels)**
-
-| Zone | Dimensions (from edge) | Obscuring Element |
-|---|---|---|
-| **Top** | 0 - 150 px | "Following" |
-| **Right** | 0 - 140 px (Width) | Profile, Like, Comment, Share, Disk Icons |
-| **Bottom** | 0 - 450 px (Height) | Account Name, Caption, Music Ticker, CTA Button |
-| **Left** | Clear | Safe, but leave 40px padding for aesthetics. |
-
-**Validation Logic:**
-
-The "Safe Zone" is effectively a box: **X: 40px to 940px, Y: 150px to 1470px**. Any key text or logos outside this box risk occlusion.
-
-### 3.3 Creative Quality Indicators
-
-TikTok's "Creative Diagnostics" scores ads on:
-
-- **Key Frame:** Visual impact in the first 2 seconds.
-- **Sound-On:** Mandatory for "High Quality" status. 93% of users watch with sound.
-- **Duration:** Completion rate > 30%.
-- **Aspect Ratio:** 9:16 is the only "Native" format. 1:1 and 16:9 receive significant quality penalties.<sup>21</sup>
-
----
-
-## 4. LinkedIn Marketing Solutions: Professional Precision
-
-LinkedIn's 2026 specs reflect its push into video and "Thought Leader" ads. Unlike Meta, LinkedIn enforces strict file size limits (500MB max for video) which is significantly lower than the 4GB industry standard.
-
-### 4.1 Text & Image Ad Specifications
-
-**Table 4.1: LinkedIn Static Ad Specs**
-
-| Format | Component | Character Limit | Image Spec | Notes |
-|---|---|---|---|---|
-| **Single Image** | Intro Text | 150 chars (Rec) / 600 (Max) | N/A | Truncates on mobile after ~150 chars. |
-| | Headline | 70 chars (Rec) / 200 (Max) | N/A | Truncates on desktop after ~70 chars. |
-| | Image | N/A | 1200 x 627 px (1.91:1) | Max 5 MB. JPG/PNG. |
-| **Text Ad** | Headline | 25 chars | N/A | Strict limit. Desktop Right Rail only. |
-| | Description | 75 chars | N/A | |
-| | Image | N/A | 100 x 100 px | Optional but recommended. |
-| **Carousel** | Intro Text | 255 chars | N/A | |
-| | Card Headline | 45 chars | 1080 x 1080 px | Max 10 cards. |
-
-### 4.2 Video Ad Specifications
-
-**Table 4.2: LinkedIn Video Specs**
-
-| Spec | Requirement | Notes |
-|---|---|---|
-| **Format** | MP4 | |
-| **File Size** | 75 KB - 500 MB | **Warning:** High-res long videos often exceed this. |
-| **Duration** | 3s - 30 mins | Best performance: < 15s. |
-| **Ratios** | 16:9 (Landscape) / 1:1 (Square) / 4:5 (Vertical) / 9:16 (Vertical) | 9:16 Vertical video only serves on the Mobile App.<sup>22</sup> |
-| **Audio** | AAC / MPEG4 | < 64 KHz. |
-
-### 4.3 Sponsored Messaging & Dynamic Ads
-
-**Table 4.3: LinkedIn Messaging & Dynamic Specs**
-
-| Format | Component | Limit | Note |
-|---|---|---|---|
-| **Message Ad** | Subject | 60 chars | |
-| | Body Text | 1500 chars | Plain text formatting. |
-| **Conversation Ad** | Message Text | 500 chars | Uses branching CTA buttons (Max 5). |
-| **Spotlight/Follower** | Headline | 50 chars | Dynamic personalized ad.<sup>23</sup> |
-| | Description | 70 chars | |
-| | CTA | 18 chars | |
-| | Logo | 100 x 100 px | |
-
-### 4.4 Quality Score
-
-LinkedIn uses a simplified Quality Score focused on **CTR**. Because LinkedIn inventory is expensive (high CPM), the algorithm aggressively suppresses ads with low CTR (<0.35%). Engagement (comments/likes) is a secondary factor.<sup>24</sup>
-
----
-
-## 5. Microsoft Ads: The Search & Native Hybrid
-
-Microsoft Ads (formerly Bing Ads) closely mirrors Google Ads to facilitate the "Import" feature, but includes unique formats like **Multimedia Ads** and specific extension limits.
-
-### 5.1 Text & RSA Specifications
-
-**Table 5.1: Microsoft Ads Text Specs**
-
-| Format | Component | Limit | Dynamic Syntax |
-|---|---|---|---|
-| **RSA** | Headline | 30 chars (15 max) | {keyword}, {param1}, {param2}, {param3} |
-| | Description | 90 chars (4 max) | |
-| | Path | 15 chars | |
-| **Multimedia Ad** | Short Headline | 30 chars (15 max) | |
-| | Long Headline | 90 chars (5 max) | |
-| | Ad Text | 90 chars (4 max) | |
-| | Images | 1.91:1, 1:1, 1:2, 4:1 | Must upload multiple ratios.<sup>25</sup> |
-
-**Dynamic Params Validation:** Microsoft's {param1} feature allows advertisers to insert variable data (e.g., price, stock) associated with a keyword. A validator must ensure that the keyword ID used in the upload sheet actually contains data in the param1 column, otherwise the default text is used.<sup>26</sup>
-
-### 5.2 Extension Specifications
-
-**Table 5.2: Microsoft Extension Limits**
-
-| Extension Type | Character Limit | Max Associations | Notes |
-|---|---|---|---|
-| **Sitelink** | Text: 25 / Desc: 35 | 20 per ad group | |
-| **Callout** | 25 chars | 20 per entity | |
-| **Structured Snippet** | 25 chars | 20 per entity | |
-| **Action Extension** | N/A (Select List) | 20 per entity | Unique to Microsoft (CTA button). |
-| **Filter Link** | Header + Values | 20 per entity | Categories like "Deals", "Flower Types". |
-| **Review** | Source + Quote | 20 per entity | Third-party reviews (e.g., Trustpilot). |
-| **Image Extension** | N/A | 25 per entity | |
-
----
-
-## 6. Cross-Platform Validation Logic for claude-ads
-
-To build a robust automated tool, the validation logic must account for the "lowest common denominator" across platforms to allow for asset portability.
-
-### 6.1 The "Universal Safe Zone"
-
-When generating a single video asset for Shorts (Google), Reels (Meta), and TikTok, the tool must enforce a composite safe zone.
-
-- **Vertical Bounds:** Keep all text/logos between pixel **Y=450** and **Y=1450** (on a 1920px height).
-- **Horizontal Bounds:** Keep all text/logos between pixel **X=40** and **X=940** (on a 1080px width).
-- *Result:* This 900x1000px center box is safe on all three platforms.
-
-### 6.2 Character Count Normalization
-
-- **Headlines:** Google/Microsoft/Meta all support **30 characters** as a safe baseline. (Meta allows 40, but 30 ensures no truncation).
-- **Descriptions:** Google (90) vs Meta (125) vs LinkedIn (150). The tool should enforce a **90-character** limit for descriptions intended to be cross-compatible.
-
-### 6.3 File Encoding Standards
-
-- **Video:** H.264 High Profile is the safest codec. H.265 (HEVC) is supported by Google/Meta but can cause issues on older TikTok app versions or specific programmatic inventory on Microsoft.
-- **Audio:** Normalize to -14 LUFS. While not a hard rejection criteria, deviation affects the "Quality" score on TikTok and Reels.
-
-## 7. Conclusion
-
-The ad specifications of February 2026 reflect a matured industry where **automation demands standardization**. The complexity has moved from "what size is the banner?" to "does this asset group provide sufficient semantic entropy for the algorithm?"
-
-For the claude-ads tool, the critical path is not just verifying file sizes, but verifying **contextual validity**:
-
-1. Are the RSA headlines distinct enough to avoid "Poor" Ad Strength?
-2. Do the vertical videos respect the TikTok bottom-overlay zone?
-3. Are the PMax asset groups fully populated with the optional-but-critical 4:5 images?
-
-By enforcing the strict "Recommended" specs rather than the loose "Minimum" specs, the tool will ensure not just ad delivery, but ad performance.
-
----
-
-Data verified as of February 2026 against updated platform documentation from Google Ads Help <sup>11</sup>, Meta Business Help <sup>12</sup>, TikTok Business Center <sup>3</sup>, LinkedIn Marketing Solutions <sup>22</sup>, and Microsoft Advertising Support.<sup>27</sup>
-
-## Works Cited
-
-1. Google ends call ads in February 2026, shifts advertisers to RSA format - PPC Land, accessed February 10, 2026, [https://ppc.land/google-ends-call-ads-in-february-2026-shifts-advertisers-to-rsa-format/](https://ppc.land/google-ends-call-ads-in-february-2026-shifts-advertisers-to-rsa-format/)
-2. Meta Ads in 2026: New Algorithm, Creative Strategy & Guide - Anchour, accessed February 10, 2026, [https://www.anchour.com/articles/meta-ads-2026-playbook/](https://www.anchour.com/articles/meta-ads-2026-playbook/)
-3. TikTok Auction In-Feed Ads, accessed February 10, 2026, [https://ads.tiktok.com/help/article/tiktok-auction-in-feed-ads?lang=en](https://ads.tiktok.com/help/article/tiktok-auction-in-feed-ads?lang=en)
-4. About keyword insertion for your ad text - Google Help, accessed February 10, 2026, [https://support.google.com/google-ads/answer/2454041?hl=en](https://support.google.com/google-ads/answer/2454041?hl=en)
-5. Highlight upcoming events with countdowns - Google Ads Help, accessed February 10, 2026, [https://support.google.com/google-ads/answer/6193743?hl=en](https://support.google.com/google-ads/answer/6193743?hl=en)
-6. Responsive Search Ad (RSA) customization | Google Ads API, accessed February 10, 2026, [https://developers.google.com/google-ads/api/docs/ads/customize-responsive-search-ads](https://developers.google.com/google-ads/api/docs/ads/customize-responsive-search-ads)
-7. About location insertion for responsive search ads - Google Help, accessed February 10, 2026, [https://support.google.com/google-ads/answer/9773001?hl=en](https://support.google.com/google-ads/answer/9773001?hl=en)
-8. Google Ads Updates: February 2026- Everything That Changed This Month - groas, accessed February 10, 2026, [https://groas.ai/post/google-ads-updates-february-2026-everything-that-changed-this-month](https://groas.ai/post/google-ads-updates-february-2026-everything-that-changed-this-month)
-9. Performance Max Ad Strength - Google Ads Help, accessed February 10, 2026, [https://support.google.com/google-ads/answer/14143250?hl=en](https://support.google.com/google-ads/answer/14143250?hl=en)
-10. About Ad Strength - Google Ads Help, accessed February 10, 2026, [https://support.google.com/google-ads/answer/9142254?hl=en](https://support.google.com/google-ads/answer/9142254?hl=en)
-11. About video ad specs - Google Ads Help, accessed February 10, 2026, [https://support.google.com/google-ads/answer/13547298?hl=en](https://support.google.com/google-ads/answer/13547298?hl=en)
-12. Meta Ads Size Guide 2026: All Facebook Ad Specs, accessed February 10, 2026, [https://adsuploader.com/blog/meta-ads-size](https://adsuploader.com/blog/meta-ads-size)
-13. Ad strength in Google Ads: Why Average is better than Excellent - Search Engine Land, accessed February 10, 2026, [https://searchengineland.com/ad-strength-google-ads-average-excellent-455202](https://searchengineland.com/ad-strength-google-ads-average-excellent-455202)
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