agileflow 3.2.1 → 3.4.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/CHANGELOG.md +10 -0
- package/README.md +6 -6
- package/lib/feature-flags.js +32 -4
- package/lib/skill-loader.js +0 -1
- package/package.json +1 -1
- package/scripts/agileflow-statusline.sh +81 -0
- package/scripts/babysit-clear-restore.js +154 -0
- package/scripts/claude-tmux.sh +120 -24
- package/scripts/claude-watchdog.sh +225 -0
- package/scripts/generators/agent-registry.js +14 -1
- package/scripts/generators/inject-babysit.js +22 -9
- package/scripts/generators/inject-help.js +19 -9
- package/scripts/lib/README-portable-tasks.md +424 -0
- package/scripts/lib/audit-cleanup.js +250 -0
- package/scripts/lib/audit-registry.js +248 -0
- package/scripts/lib/configure-detect.js +20 -0
- package/scripts/lib/feature-catalog.js +13 -2
- package/scripts/lib/gate-enforcer.js +295 -0
- package/scripts/lib/model-profiles.js +98 -0
- package/scripts/lib/signal-detectors.js +1 -1
- package/scripts/lib/skill-catalog.js +557 -0
- package/scripts/lib/skill-recommender.js +311 -0
- package/scripts/lib/tdd-phase-manager.js +455 -0
- package/scripts/lib/team-events.js +76 -8
- package/scripts/lib/tmux-group-colors.js +113 -0
- package/scripts/messaging-bridge.js +209 -1
- package/scripts/spawn-audit-sessions.js +549 -0
- package/scripts/team-manager.js +37 -16
- package/scripts/tmux-close-windows.sh +180 -0
- package/scripts/tmux-restore-window.sh +67 -0
- package/scripts/tmux-save-closed-window.sh +35 -0
- package/src/core/agents/ads-audit-budget.md +181 -0
- package/src/core/agents/ads-audit-compliance.md +169 -0
- package/src/core/agents/ads-audit-creative.md +164 -0
- package/src/core/agents/ads-audit-google.md +226 -0
- package/src/core/agents/ads-audit-meta.md +183 -0
- package/src/core/agents/ads-audit-tracking.md +197 -0
- package/src/core/agents/ads-consensus.md +322 -0
- package/src/core/agents/brainstorm-analyzer-features.md +169 -0
- package/src/core/agents/brainstorm-analyzer-growth.md +161 -0
- package/src/core/agents/brainstorm-analyzer-integration.md +172 -0
- package/src/core/agents/brainstorm-analyzer-market.md +147 -0
- package/src/core/agents/brainstorm-analyzer-ux.md +167 -0
- package/src/core/agents/brainstorm-consensus.md +237 -0
- package/src/core/agents/completeness-analyzer-api.md +190 -0
- package/src/core/agents/completeness-analyzer-conditional.md +201 -0
- package/src/core/agents/completeness-analyzer-handlers.md +159 -0
- package/src/core/agents/completeness-analyzer-imports.md +159 -0
- package/src/core/agents/completeness-analyzer-routes.md +182 -0
- package/src/core/agents/completeness-analyzer-state.md +188 -0
- package/src/core/agents/completeness-analyzer-stubs.md +198 -0
- package/src/core/agents/completeness-consensus.md +286 -0
- package/src/core/agents/perf-consensus.md +2 -2
- package/src/core/agents/security-consensus.md +2 -2
- package/src/core/agents/seo-analyzer-content.md +167 -0
- package/src/core/agents/seo-analyzer-images.md +187 -0
- package/src/core/agents/seo-analyzer-performance.md +206 -0
- package/src/core/agents/seo-analyzer-schema.md +176 -0
- package/src/core/agents/seo-analyzer-sitemap.md +172 -0
- package/src/core/agents/seo-analyzer-technical.md +144 -0
- package/src/core/agents/seo-consensus.md +289 -0
- package/src/core/agents/test-consensus.md +2 -2
- package/src/core/commands/ads/audit.md +375 -0
- package/src/core/commands/ads/budget.md +97 -0
- package/src/core/commands/ads/competitor.md +112 -0
- package/src/core/commands/ads/creative.md +85 -0
- package/src/core/commands/ads/google.md +112 -0
- package/src/core/commands/ads/landing.md +119 -0
- package/src/core/commands/ads/linkedin.md +112 -0
- package/src/core/commands/ads/meta.md +91 -0
- package/src/core/commands/ads/microsoft.md +115 -0
- package/src/core/commands/ads/plan.md +321 -0
- package/src/core/commands/ads/tiktok.md +129 -0
- package/src/core/commands/ads/youtube.md +124 -0
- package/src/core/commands/ads.md +128 -0
- package/src/core/commands/babysit.md +250 -1344
- package/src/core/commands/code/completeness.md +466 -0
- package/src/core/commands/{audit → code}/legal.md +26 -16
- package/src/core/commands/{audit → code}/logic.md +27 -16
- package/src/core/commands/{audit → code}/performance.md +30 -20
- package/src/core/commands/{audit → code}/security.md +32 -19
- package/src/core/commands/{audit → code}/test.md +30 -20
- package/src/core/commands/{discovery → ideate}/brief.md +12 -12
- package/src/core/commands/{discovery/new.md → ideate/discover.md} +13 -13
- package/src/core/commands/ideate/features.md +435 -0
- package/src/core/commands/seo/audit.md +373 -0
- package/src/core/commands/seo/competitor.md +174 -0
- package/src/core/commands/seo/content.md +107 -0
- package/src/core/commands/seo/geo.md +229 -0
- package/src/core/commands/seo/hreflang.md +140 -0
- package/src/core/commands/seo/images.md +96 -0
- package/src/core/commands/seo/page.md +198 -0
- package/src/core/commands/seo/plan.md +163 -0
- package/src/core/commands/seo/programmatic.md +131 -0
- package/src/core/commands/seo/references/cwv-thresholds.md +64 -0
- package/src/core/commands/seo/references/eeat-framework.md +110 -0
- package/src/core/commands/seo/references/quality-gates.md +91 -0
- package/src/core/commands/seo/references/schema-types.md +102 -0
- package/src/core/commands/seo/schema.md +183 -0
- package/src/core/commands/seo/sitemap.md +97 -0
- package/src/core/commands/seo/technical.md +100 -0
- package/src/core/commands/seo.md +107 -0
- package/src/core/commands/skill/list.md +68 -212
- package/src/core/commands/skill/recommend.md +216 -0
- package/src/core/commands/tdd-next.md +238 -0
- package/src/core/commands/tdd.md +210 -0
- package/src/core/experts/_core-expertise.yaml +105 -0
- package/src/core/experts/analytics/expertise.yaml +5 -99
- package/src/core/experts/codebase-query/expertise.yaml +3 -72
- package/src/core/experts/compliance/expertise.yaml +6 -72
- package/src/core/experts/database/expertise.yaml +9 -52
- package/src/core/experts/documentation/expertise.yaml +7 -140
- package/src/core/experts/integrations/expertise.yaml +7 -127
- package/src/core/experts/mentor/expertise.yaml +8 -35
- package/src/core/experts/monitoring/expertise.yaml +7 -49
- package/src/core/experts/performance/expertise.yaml +1 -26
- package/src/core/experts/security/expertise.yaml +9 -34
- package/src/core/experts/ui/expertise.yaml +6 -36
- package/src/core/knowledge/ads/ad-audit-checklist-scoring.md +424 -0
- package/src/core/knowledge/ads/ad-optimization-logic.md +590 -0
- package/src/core/knowledge/ads/ad-technical-specifications.md +385 -0
- package/src/core/knowledge/ads/definitive-advertising-reference-2026.md +506 -0
- package/src/core/knowledge/ads/paid-advertising-research-2026.md +445 -0
- package/src/core/templates/agileflow-metadata.json +15 -1
- package/tools/cli/installers/ide/_base-ide.js +42 -5
- package/tools/cli/installers/ide/claude-code.js +13 -4
- package/tools/cli/lib/content-injector.js +160 -12
- package/tools/cli/lib/docs-setup.js +1 -1
- package/src/core/commands/skill/create.md +0 -698
- package/src/core/commands/skill/delete.md +0 -316
- package/src/core/commands/skill/edit.md +0 -359
- package/src/core/commands/skill/test.md +0 -394
- package/src/core/commands/skill/upgrade.md +0 -552
- package/src/core/templates/skill-template.md +0 -117
|
@@ -0,0 +1,321 @@
|
|
|
1
|
+
---
|
|
2
|
+
description: Campaign planning with industry-specific templates, multi-step discovery, budget allocation, and platform recommendations
|
|
3
|
+
argument-hint: "[INDUSTRY=auto] [BUDGET=monthly] [GOAL=conversions]"
|
|
4
|
+
compact_context:
|
|
5
|
+
priority: medium
|
|
6
|
+
preserve_rules:
|
|
7
|
+
- "ACTIVE COMMAND: /agileflow:ads:plan - Campaign planning"
|
|
8
|
+
- "Use AskUserQuestion for multi-step discovery flow"
|
|
9
|
+
- "Apply industry-specific templates and platform recommendations"
|
|
10
|
+
- "Include budget allocation matrix and timeline"
|
|
11
|
+
state_fields:
|
|
12
|
+
- industry
|
|
13
|
+
- budget
|
|
14
|
+
- goal
|
|
15
|
+
- platforms
|
|
16
|
+
---
|
|
17
|
+
|
|
18
|
+
# /agileflow:ads:plan
|
|
19
|
+
|
|
20
|
+
Generate a comprehensive paid advertising campaign plan with industry-specific templates, platform recommendations, budget allocation, and timeline.
|
|
21
|
+
|
|
22
|
+
---
|
|
23
|
+
|
|
24
|
+
## Quick Reference
|
|
25
|
+
|
|
26
|
+
```
|
|
27
|
+
/agileflow:ads:plan # Interactive planning (recommended)
|
|
28
|
+
/agileflow:ads:plan INDUSTRY=saas BUDGET=5000 # Direct with parameters
|
|
29
|
+
/agileflow:ads:plan INDUSTRY=ecommerce GOAL=roas # E-commerce with ROAS goal
|
|
30
|
+
```
|
|
31
|
+
|
|
32
|
+
---
|
|
33
|
+
|
|
34
|
+
## Multi-Step Discovery Flow
|
|
35
|
+
|
|
36
|
+
### STEP 1: Business Discovery
|
|
37
|
+
|
|
38
|
+
```xml
|
|
39
|
+
<invoke name="AskUserQuestion">
|
|
40
|
+
<parameter name="questions">[
|
|
41
|
+
{
|
|
42
|
+
"question": "What type of business are you advertising for?",
|
|
43
|
+
"header": "Industry",
|
|
44
|
+
"multiSelect": false,
|
|
45
|
+
"options": [
|
|
46
|
+
{"label": "SaaS / Software", "description": "Software product, free trials, demos, subscriptions"},
|
|
47
|
+
{"label": "E-commerce / Retail", "description": "Physical or digital products, online store"},
|
|
48
|
+
{"label": "Local Services", "description": "Service-area business, appointments, phone calls"},
|
|
49
|
+
{"label": "B2B / Enterprise", "description": "Long sales cycle, demos, enterprise deals"}
|
|
50
|
+
]
|
|
51
|
+
},
|
|
52
|
+
{
|
|
53
|
+
"question": "What's your primary advertising goal?",
|
|
54
|
+
"header": "Goal",
|
|
55
|
+
"multiSelect": false,
|
|
56
|
+
"options": [
|
|
57
|
+
{"label": "Lead generation (Recommended for most)", "description": "Collect leads, demos, sign-ups"},
|
|
58
|
+
{"label": "Direct sales / ROAS", "description": "Drive purchases with measurable return"},
|
|
59
|
+
{"label": "Brand awareness", "description": "Reach and frequency for brand building"},
|
|
60
|
+
{"label": "App installs", "description": "Drive mobile app downloads"}
|
|
61
|
+
]
|
|
62
|
+
},
|
|
63
|
+
{
|
|
64
|
+
"question": "What's your monthly advertising budget?",
|
|
65
|
+
"header": "Budget",
|
|
66
|
+
"multiSelect": false,
|
|
67
|
+
"options": [
|
|
68
|
+
{"label": "$1,000 - $5,000", "description": "Starter budget - focus on 1-2 platforms"},
|
|
69
|
+
{"label": "$5,000 - $20,000", "description": "Growth budget - 2-3 platforms recommended"},
|
|
70
|
+
{"label": "$20,000 - $100,000", "description": "Scale budget - multi-platform strategy"},
|
|
71
|
+
{"label": "$100,000+", "description": "Enterprise budget - full platform coverage"}
|
|
72
|
+
]
|
|
73
|
+
}
|
|
74
|
+
]</parameter>
|
|
75
|
+
</invoke>
|
|
76
|
+
```
|
|
77
|
+
|
|
78
|
+
### STEP 2: Platform Selection
|
|
79
|
+
|
|
80
|
+
Based on industry and budget, recommend platforms:
|
|
81
|
+
|
|
82
|
+
```xml
|
|
83
|
+
<invoke name="AskUserQuestion">
|
|
84
|
+
<parameter name="questions">[{
|
|
85
|
+
"question": "Based on {industry} with ${budget}/mo budget, which platforms do you want to include?",
|
|
86
|
+
"header": "Platforms",
|
|
87
|
+
"multiSelect": true,
|
|
88
|
+
"options": [
|
|
89
|
+
{"label": "Google Ads (Recommended)", "description": "Search intent capture - best for {reason}"},
|
|
90
|
+
{"label": "Meta Ads (Recommended)", "description": "Prospecting and retargeting - {audience_size}"},
|
|
91
|
+
{"label": "LinkedIn Ads", "description": "B2B targeting - min $50/day recommended"},
|
|
92
|
+
{"label": "TikTok Ads", "description": "Younger demographics - min $50/day campaign"}
|
|
93
|
+
]
|
|
94
|
+
}]</parameter>
|
|
95
|
+
</invoke>
|
|
96
|
+
```
|
|
97
|
+
|
|
98
|
+
### STEP 3: Generate Campaign Plan
|
|
99
|
+
|
|
100
|
+
Based on discoveries, generate the full plan.
|
|
101
|
+
|
|
102
|
+
---
|
|
103
|
+
|
|
104
|
+
## Industry Templates
|
|
105
|
+
|
|
106
|
+
### SaaS / Software
|
|
107
|
+
```markdown
|
|
108
|
+
## Campaign Structure: SaaS
|
|
109
|
+
|
|
110
|
+
### Google Ads (40% of budget)
|
|
111
|
+
- **Search - Brand**: Protect brand terms, tCPA bidding
|
|
112
|
+
- **Search - Non-Brand (High Intent)**: "buy", "pricing", "vs", "alternative" keywords
|
|
113
|
+
- **Search - Non-Brand (Research)**: "how to", "best", "what is" keywords
|
|
114
|
+
- **Performance Max**: Product feed + audience signals
|
|
115
|
+
|
|
116
|
+
### Meta Ads (35% of budget)
|
|
117
|
+
- **Prospecting - Lookalike**: LAL from trial signups/demos
|
|
118
|
+
- **Prospecting - Interest**: Job titles, competitor interests
|
|
119
|
+
- **Retargeting - Website**: 30/60/90 day windows
|
|
120
|
+
- **Retargeting - Engagement**: Video viewers, page engagers
|
|
121
|
+
|
|
122
|
+
### LinkedIn Ads (25% of budget)
|
|
123
|
+
- **Sponsored Content**: Thought leadership, case studies
|
|
124
|
+
- **Lead Gen Forms**: Direct lead capture (no landing page)
|
|
125
|
+
- **Retargeting**: Website visitors, engagement audiences
|
|
126
|
+
|
|
127
|
+
### KPIs
|
|
128
|
+
| Metric | Target |
|
|
129
|
+
|--------|--------|
|
|
130
|
+
| CPL (MQL) | $50-150 |
|
|
131
|
+
| CPL (SQL) | $150-400 |
|
|
132
|
+
| Trial-to-Paid | 15-25% |
|
|
133
|
+
| ROAS (12mo LTV) | 5:1+ |
|
|
134
|
+
```
|
|
135
|
+
|
|
136
|
+
### E-commerce / Retail
|
|
137
|
+
```markdown
|
|
138
|
+
## Campaign Structure: E-commerce
|
|
139
|
+
|
|
140
|
+
### Google Ads (50% of budget)
|
|
141
|
+
- **Shopping / PMax**: Product feed campaigns
|
|
142
|
+
- **Search - Brand**: Brand protection
|
|
143
|
+
- **Search - Non-Brand**: Product + category keywords
|
|
144
|
+
- **Dynamic Search Ads**: Keyword gap coverage
|
|
145
|
+
|
|
146
|
+
### Meta Ads (40% of budget)
|
|
147
|
+
- **Advantage+ Shopping**: Automated catalog sales
|
|
148
|
+
- **Prospecting - Lookalike**: LAL from purchasers
|
|
149
|
+
- **Retargeting - DPA**: Dynamic product ads
|
|
150
|
+
- **Retargeting - Cart Abandonment**: 7/14/30 day
|
|
151
|
+
|
|
152
|
+
### TikTok (10% of budget)
|
|
153
|
+
- **Spark Ads**: Boost organic UGC
|
|
154
|
+
- **Collection Ads**: Catalog-driven
|
|
155
|
+
|
|
156
|
+
### KPIs
|
|
157
|
+
| Metric | Target |
|
|
158
|
+
|--------|--------|
|
|
159
|
+
| ROAS | 3:1 - 5:1 |
|
|
160
|
+
| CPA (Purchase) | < $30-80 |
|
|
161
|
+
| AOV:CPA | > 3:1 |
|
|
162
|
+
| Cart Abandonment Recovery | 10-15% |
|
|
163
|
+
```
|
|
164
|
+
|
|
165
|
+
### Local Services
|
|
166
|
+
```markdown
|
|
167
|
+
## Campaign Structure: Local Services
|
|
168
|
+
|
|
169
|
+
### Google Ads (60% of budget)
|
|
170
|
+
- **Search - Service**: "[service] near me", "[service] [city]"
|
|
171
|
+
- **Search - Brand**: Brand protection
|
|
172
|
+
- **Local Service Ads**: Google Guaranteed (if eligible)
|
|
173
|
+
- **Call-Only Campaigns**: Direct phone calls
|
|
174
|
+
|
|
175
|
+
### Meta Ads (30% of budget)
|
|
176
|
+
- **Prospecting - Radius**: 15-30 mile radius targeting
|
|
177
|
+
- **Retargeting - Website**: Visitors who didn't convert
|
|
178
|
+
- **Lead Gen Forms**: Quick contact form
|
|
179
|
+
|
|
180
|
+
### Microsoft Ads (10% of budget)
|
|
181
|
+
- **Search Import**: Import Google campaigns
|
|
182
|
+
|
|
183
|
+
### KPIs
|
|
184
|
+
| Metric | Target |
|
|
185
|
+
|--------|--------|
|
|
186
|
+
| CPL | $15-50 |
|
|
187
|
+
| Cost Per Call | $20-60 |
|
|
188
|
+
| Booking Rate | 25-40% |
|
|
189
|
+
| Customer LTV:CPA | > 5:1 |
|
|
190
|
+
```
|
|
191
|
+
|
|
192
|
+
### B2B / Enterprise
|
|
193
|
+
```markdown
|
|
194
|
+
## Campaign Structure: B2B
|
|
195
|
+
|
|
196
|
+
### LinkedIn Ads (40% of budget)
|
|
197
|
+
- **Sponsored Content**: Whitepapers, case studies
|
|
198
|
+
- **Lead Gen Forms**: Gated content
|
|
199
|
+
- **ABM Campaigns**: Matched audiences for target accounts
|
|
200
|
+
- **Retargeting**: Website visitors
|
|
201
|
+
|
|
202
|
+
### Google Ads (35% of budget)
|
|
203
|
+
- **Search - High Intent**: "enterprise [solution]", "[category] software"
|
|
204
|
+
- **Search - Competitor**: "[competitor] alternative"
|
|
205
|
+
- **Display - Remarketing**: Content downloaders
|
|
206
|
+
- **YouTube**: Product demos
|
|
207
|
+
|
|
208
|
+
### Meta Ads (25% of budget)
|
|
209
|
+
- **Prospecting - LAL**: From CRM customer list
|
|
210
|
+
- **Retargeting**: Website + LinkedIn crossover
|
|
211
|
+
- **Content Distribution**: Webinar/event promotion
|
|
212
|
+
|
|
213
|
+
### KPIs
|
|
214
|
+
| Metric | Target |
|
|
215
|
+
|--------|--------|
|
|
216
|
+
| CPL (MQL) | $100-300 |
|
|
217
|
+
| CPL (SQL) | $300-1000 |
|
|
218
|
+
| Pipeline Contribution | 30-50% |
|
|
219
|
+
| Deal Close Rate | 10-20% |
|
|
220
|
+
```
|
|
221
|
+
|
|
222
|
+
---
|
|
223
|
+
|
|
224
|
+
## Budget Allocation Matrix
|
|
225
|
+
|
|
226
|
+
| Monthly Budget | Platforms | Allocation |
|
|
227
|
+
|---------------|-----------|------------|
|
|
228
|
+
| $1K-5K | 1-2 | 70% primary / 30% secondary |
|
|
229
|
+
| $5K-20K | 2-3 | 50% / 30% / 20% |
|
|
230
|
+
| $20K-100K | 3-4 | 40% / 25% / 20% / 15% |
|
|
231
|
+
| $100K+ | 4-6 | Proportional to ROAS by platform |
|
|
232
|
+
|
|
233
|
+
Within each platform:
|
|
234
|
+
- **70%** Proven campaigns (known performers)
|
|
235
|
+
- **20%** Testing (new audiences, creatives, keywords)
|
|
236
|
+
- **10%** Experimental (new platforms, formats, strategies)
|
|
237
|
+
|
|
238
|
+
---
|
|
239
|
+
|
|
240
|
+
## Output Format
|
|
241
|
+
|
|
242
|
+
```markdown
|
|
243
|
+
# Paid Advertising Campaign Plan
|
|
244
|
+
|
|
245
|
+
**Industry**: {type}
|
|
246
|
+
**Monthly Budget**: ${amount}
|
|
247
|
+
**Goal**: {primary goal}
|
|
248
|
+
**Platforms**: {selected platforms}
|
|
249
|
+
**Timeline**: {3/6/12 month}
|
|
250
|
+
|
|
251
|
+
---
|
|
252
|
+
|
|
253
|
+
## Executive Summary
|
|
254
|
+
{2-3 sentences on the strategy}
|
|
255
|
+
|
|
256
|
+
---
|
|
257
|
+
|
|
258
|
+
## Platform Breakdown
|
|
259
|
+
|
|
260
|
+
### {Platform 1} ({X}% - ${amount}/mo)
|
|
261
|
+
{Campaign structure from template}
|
|
262
|
+
|
|
263
|
+
### {Platform 2} ({X}% - ${amount}/mo)
|
|
264
|
+
{Campaign structure from template}
|
|
265
|
+
|
|
266
|
+
---
|
|
267
|
+
|
|
268
|
+
## Launch Timeline
|
|
269
|
+
|
|
270
|
+
### Week 1-2: Foundation
|
|
271
|
+
- [ ] Set up conversion tracking on all platforms
|
|
272
|
+
- [ ] Create audiences and upload customer lists
|
|
273
|
+
- [ ] Build campaign structures (no ads yet)
|
|
274
|
+
|
|
275
|
+
### Week 3-4: Launch
|
|
276
|
+
- [ ] Launch brand campaigns first
|
|
277
|
+
- [ ] Activate retargeting campaigns
|
|
278
|
+
- [ ] Begin prospecting with proven audiences
|
|
279
|
+
|
|
280
|
+
### Month 2: Optimize
|
|
281
|
+
- [ ] Review search terms, add negatives
|
|
282
|
+
- [ ] Identify winning/losing creatives
|
|
283
|
+
- [ ] Adjust bids based on early data
|
|
284
|
+
|
|
285
|
+
### Month 3: Scale
|
|
286
|
+
- [ ] Scale winners (20% budget increase/week max)
|
|
287
|
+
- [ ] Pause underperformers (3x Kill Rule)
|
|
288
|
+
- [ ] Test new audiences and creatives
|
|
289
|
+
|
|
290
|
+
---
|
|
291
|
+
|
|
292
|
+
## Measurement Framework
|
|
293
|
+
|
|
294
|
+
| KPI | Target | Measurement |
|
|
295
|
+
|-----|--------|------------|
|
|
296
|
+
| {kpi} | {target} | {how to measure} |
|
|
297
|
+
|
|
298
|
+
---
|
|
299
|
+
|
|
300
|
+
## Budget Scaling Rules
|
|
301
|
+
|
|
302
|
+
1. Only scale campaigns that have exited learning phase
|
|
303
|
+
2. Maximum 20% budget increase per week
|
|
304
|
+
3. 3x Kill Rule: Pause campaigns with CPA > 3x target
|
|
305
|
+
4. Minimum 2 weeks of data before major changes
|
|
306
|
+
5. Never scale and test simultaneously on same campaign
|
|
307
|
+
```
|
|
308
|
+
|
|
309
|
+
---
|
|
310
|
+
|
|
311
|
+
<!-- COMPACT_SUMMARY_START -->
|
|
312
|
+
## Compact Summary
|
|
313
|
+
|
|
314
|
+
**Command**: `/agileflow:ads:plan` - Campaign planning with industry templates
|
|
315
|
+
|
|
316
|
+
**Input**: Industry + budget + goal (interactive discovery or parameters)
|
|
317
|
+
|
|
318
|
+
**Output**: Full campaign plan with platform allocation, structure, timeline, and KPIs
|
|
319
|
+
|
|
320
|
+
**Usage**: `/agileflow:ads:plan [INDUSTRY=auto] [BUDGET=monthly] [GOAL=conversions]`
|
|
321
|
+
<!-- COMPACT_SUMMARY_END -->
|
|
@@ -0,0 +1,129 @@
|
|
|
1
|
+
---
|
|
2
|
+
description: TikTok Ads audit with 8 checks for learning phase management, budget minimums, creative safe zones, and platform-specific optimization
|
|
3
|
+
argument-hint: "<account-data>"
|
|
4
|
+
compact_context:
|
|
5
|
+
priority: medium
|
|
6
|
+
preserve_rules:
|
|
7
|
+
- "ACTIVE COMMAND: /agileflow:ads:tiktok - TikTok Ads audit"
|
|
8
|
+
- "Inline command - 8 checks, no separate agent needed"
|
|
9
|
+
- "Min budget: $50/day campaign, $20/day ad group"
|
|
10
|
+
- "Learning phase: 50 conversions in 7 days"
|
|
11
|
+
state_fields:
|
|
12
|
+
- tiktok_score
|
|
13
|
+
---
|
|
14
|
+
|
|
15
|
+
# /agileflow:ads:tiktok
|
|
16
|
+
|
|
17
|
+
Run an inline audit on a TikTok Ads account with 8 focused checks. TikTok requires creative-first strategy and strict learning phase management.
|
|
18
|
+
|
|
19
|
+
---
|
|
20
|
+
|
|
21
|
+
## Quick Reference
|
|
22
|
+
|
|
23
|
+
```
|
|
24
|
+
/agileflow:ads:tiktok <account-data> # TikTok Ads audit
|
|
25
|
+
```
|
|
26
|
+
|
|
27
|
+
---
|
|
28
|
+
|
|
29
|
+
## The 8 Checks
|
|
30
|
+
|
|
31
|
+
| # | Check | Severity | Pass Criteria |
|
|
32
|
+
|---|-------|----------|---------------|
|
|
33
|
+
| TT-1 | TikTok Pixel installed | CRITICAL | Pixel on all pages, Events API preferred |
|
|
34
|
+
| TT-2 | Learning phase management | CRITICAL | 50 conversions in 7 days per ad group |
|
|
35
|
+
| TT-3 | Budget meets minimum | CRITICAL | $50/day campaign, $20/day ad group |
|
|
36
|
+
| TT-4 | Creative safe zones | HIGH | Key content within center 720x900px |
|
|
37
|
+
| TT-5 | Video-first creatives | HIGH | All ads are video (no static images) |
|
|
38
|
+
| TT-6 | UGC/authentic style | HIGH | Native-feeling content (not polished ads) |
|
|
39
|
+
| TT-7 | Sound-on design | MEDIUM | Audio is integral, not optional |
|
|
40
|
+
| TT-8 | Creative refresh < 14 days | HIGH | New creatives every 1-2 weeks |
|
|
41
|
+
|
|
42
|
+
---
|
|
43
|
+
|
|
44
|
+
## Process
|
|
45
|
+
|
|
46
|
+
### STEP 1: Apply All 8 Checks
|
|
47
|
+
|
|
48
|
+
Review the account data against each check. For TikTok specifically:
|
|
49
|
+
|
|
50
|
+
**Learning phase is critical**:
|
|
51
|
+
- TikTok needs 50 conversions in 7 days per ad group to exit learning
|
|
52
|
+
- At $20/day minimum: $140/week = 50 conversions needed
|
|
53
|
+
- That requires CPA < $2.80 - often unrealistic
|
|
54
|
+
- **Solution**: Optimize for upper-funnel events (View Content, Add to Cart) until volume builds
|
|
55
|
+
|
|
56
|
+
**Creative safe zones**:
|
|
57
|
+
```
|
|
58
|
+
+---------------------------+
|
|
59
|
+
| Username (130px) |
|
|
60
|
+
| |
|
|
61
|
+
| +----------------+ |
|
|
62
|
+
| | | |
|
|
63
|
+
| | SAFE ZONE | |
|
|
64
|
+
| | 720 x 900px | |
|
|
65
|
+
| | | |
|
|
66
|
+
| +----------------+ |
|
|
67
|
+
| |btns |
|
|
68
|
+
| CTA + Nav (170px) | |
|
|
69
|
+
+---------------------------+
|
|
70
|
+
```
|
|
71
|
+
|
|
72
|
+
**Creative best practices**:
|
|
73
|
+
- First 3 seconds: Hook with pattern interrupt
|
|
74
|
+
- 15-30 second sweet spot for most objectives
|
|
75
|
+
- Vertical 9:16 only (no landscape)
|
|
76
|
+
- Captions/text overlay for sound-off viewing
|
|
77
|
+
- Trend-aware content outperforms polished ads
|
|
78
|
+
|
|
79
|
+
### STEP 2: Score
|
|
80
|
+
|
|
81
|
+
```
|
|
82
|
+
TikTok Score = 100 - sum(severity_deductions)
|
|
83
|
+
```
|
|
84
|
+
|
|
85
|
+
Deductions: CRITICAL (-15), HIGH (-8), MEDIUM (-4), LOW (-2)
|
|
86
|
+
|
|
87
|
+
### STEP 3: Output
|
|
88
|
+
|
|
89
|
+
```markdown
|
|
90
|
+
## TikTok Ads Audit
|
|
91
|
+
|
|
92
|
+
**TikTok Score**: {X}/100
|
|
93
|
+
|
|
94
|
+
| Check | Status | Notes |
|
|
95
|
+
|-------|--------|-------|
|
|
96
|
+
| TT-1 Pixel/Events API | PASS/FAIL | {details} |
|
|
97
|
+
| TT-2 Learning phase | PASS/FAIL | {conversion volume} |
|
|
98
|
+
| TT-3 Budget minimum | PASS/FAIL | ${daily}/day |
|
|
99
|
+
| TT-4 Safe zones | PASS/FAIL | {creative analysis} |
|
|
100
|
+
| TT-5 Video-first | PASS/FAIL | {format types} |
|
|
101
|
+
| TT-6 UGC style | PASS/FAIL | {creative style} |
|
|
102
|
+
| TT-7 Sound-on | PASS/FAIL | {audio strategy} |
|
|
103
|
+
| TT-8 Creative refresh | PASS/FAIL | {last refresh date} |
|
|
104
|
+
|
|
105
|
+
### Key Recommendations
|
|
106
|
+
1. {Top priority fix}
|
|
107
|
+
2. {Second priority}
|
|
108
|
+
3. {Third priority}
|
|
109
|
+
|
|
110
|
+
### TikTok-Specific Tips
|
|
111
|
+
- "Don't make ads, make TikToks" - native > polished
|
|
112
|
+
- Spark Ads (boosting organic) often outperform traditional ads
|
|
113
|
+
- Creative fatigue hits faster on TikTok (7-14 days vs 30 on Meta)
|
|
114
|
+
- Use Creative Center for trending sounds and formats
|
|
115
|
+
```
|
|
116
|
+
|
|
117
|
+
---
|
|
118
|
+
|
|
119
|
+
<!-- COMPACT_SUMMARY_START -->
|
|
120
|
+
## Compact Summary
|
|
121
|
+
|
|
122
|
+
**Command**: `/agileflow:ads:tiktok` - TikTok Ads audit
|
|
123
|
+
|
|
124
|
+
**Checks**: 8 (inline, no separate agent)
|
|
125
|
+
|
|
126
|
+
**Key**: $50/day min, 50 conv/7 days learning, video-only, UGC style
|
|
127
|
+
|
|
128
|
+
**Quick Usage**: `/agileflow:ads:tiktok <account-data>`
|
|
129
|
+
<!-- COMPACT_SUMMARY_END -->
|
|
@@ -0,0 +1,124 @@
|
|
|
1
|
+
---
|
|
2
|
+
description: YouTube Ads audit for video campaign types, ad formats, targeting strategy, bidding optimization, and creative effectiveness
|
|
3
|
+
argument-hint: "<account-data>"
|
|
4
|
+
compact_context:
|
|
5
|
+
priority: medium
|
|
6
|
+
preserve_rules:
|
|
7
|
+
- "ACTIVE COMMAND: /agileflow:ads:youtube - YouTube Ads audit"
|
|
8
|
+
- "Inline command - check video formats, campaign types, targeting"
|
|
9
|
+
- "YouTube runs through Google Ads platform"
|
|
10
|
+
state_fields:
|
|
11
|
+
- youtube_score
|
|
12
|
+
---
|
|
13
|
+
|
|
14
|
+
# /agileflow:ads:youtube
|
|
15
|
+
|
|
16
|
+
Run an inline audit on YouTube advertising campaigns (managed through Google Ads) focusing on video-specific optimization.
|
|
17
|
+
|
|
18
|
+
---
|
|
19
|
+
|
|
20
|
+
## Quick Reference
|
|
21
|
+
|
|
22
|
+
```
|
|
23
|
+
/agileflow:ads:youtube <account-data> # YouTube Ads audit
|
|
24
|
+
```
|
|
25
|
+
|
|
26
|
+
---
|
|
27
|
+
|
|
28
|
+
## The 8 Checks
|
|
29
|
+
|
|
30
|
+
| # | Check | Severity | Pass Criteria |
|
|
31
|
+
|---|-------|----------|---------------|
|
|
32
|
+
| YT-1 | Campaign type alignment | HIGH | Correct campaign type for objective |
|
|
33
|
+
| YT-2 | Video format coverage | HIGH | Multiple formats tested (skippable, bumper, shorts) |
|
|
34
|
+
| YT-3 | Targeting strategy | HIGH | Audience targeting refined beyond demographics |
|
|
35
|
+
| YT-4 | Bidding strategy | HIGH | CPV/CPM/tCPA based on objective |
|
|
36
|
+
| YT-5 | Creative hook in 5 seconds | CRITICAL | First 5 seconds grab attention (before skip) |
|
|
37
|
+
| YT-6 | Companion banner | MEDIUM | Companion banner uploaded for desktop |
|
|
38
|
+
| YT-7 | Frequency capping | HIGH | Frequency cap set (3-5 per week recommended) |
|
|
39
|
+
| YT-8 | Conversion tracking | CRITICAL | YouTube conversions tracked in Google Ads |
|
|
40
|
+
|
|
41
|
+
---
|
|
42
|
+
|
|
43
|
+
## Process
|
|
44
|
+
|
|
45
|
+
### STEP 1: Apply All 8 Checks
|
|
46
|
+
|
|
47
|
+
Review the account data against each check. For YouTube specifically:
|
|
48
|
+
|
|
49
|
+
**Campaign types**:
|
|
50
|
+
| Type | Best For | Format |
|
|
51
|
+
|------|---------|--------|
|
|
52
|
+
| Video Reach | Awareness | Bumper (6s) + In-stream |
|
|
53
|
+
| Video Views | Consideration | Skippable in-stream + in-feed |
|
|
54
|
+
| Video Action | Conversions | Skippable in-stream with CTA |
|
|
55
|
+
| Shorts Ads | Awareness + young demo | Vertical 60s max |
|
|
56
|
+
| Demand Gen | Full-funnel | YouTube + Discover + Gmail |
|
|
57
|
+
|
|
58
|
+
**Creative best practices**:
|
|
59
|
+
- First 5 seconds: Brand + hook (many viewers skip at 5s)
|
|
60
|
+
- CTA overlay throughout (not just at end)
|
|
61
|
+
- Mobile-first: 70%+ YouTube watching is mobile
|
|
62
|
+
- Captions/subtitles: Many watch without sound
|
|
63
|
+
- 15-30 seconds optimal for action campaigns
|
|
64
|
+
- Shorts: Vertical 9:16, authentic style
|
|
65
|
+
|
|
66
|
+
**Targeting options**:
|
|
67
|
+
- Custom Intent: Based on Google search behavior
|
|
68
|
+
- Affinity: Interest-based broad reach
|
|
69
|
+
- In-Market: Active purchase intent
|
|
70
|
+
- Remarketing: Website visitors, video viewers
|
|
71
|
+
- Customer Match: Upload customer lists
|
|
72
|
+
- Topic/placement: Specific channels/videos
|
|
73
|
+
|
|
74
|
+
### STEP 2: Score
|
|
75
|
+
|
|
76
|
+
```
|
|
77
|
+
YouTube Score = 100 - sum(severity_deductions)
|
|
78
|
+
```
|
|
79
|
+
|
|
80
|
+
Deductions: CRITICAL (-15), HIGH (-8), MEDIUM (-4), LOW (-2)
|
|
81
|
+
|
|
82
|
+
### STEP 3: Output
|
|
83
|
+
|
|
84
|
+
```markdown
|
|
85
|
+
## YouTube Ads Audit
|
|
86
|
+
|
|
87
|
+
**YouTube Score**: {X}/100
|
|
88
|
+
|
|
89
|
+
| Check | Status | Notes |
|
|
90
|
+
|-------|--------|-------|
|
|
91
|
+
| YT-1 Campaign types | PASS/FAIL | {types in use} |
|
|
92
|
+
| YT-2 Video formats | PASS/FAIL | {formats tested} |
|
|
93
|
+
| YT-3 Targeting | PASS/FAIL | {targeting methods} |
|
|
94
|
+
| YT-4 Bidding | PASS/FAIL | {strategies used} |
|
|
95
|
+
| YT-5 5-second hook | PASS/FAIL | {creative analysis} |
|
|
96
|
+
| YT-6 Companion banner | PASS/FAIL | {banner status} |
|
|
97
|
+
| YT-7 Frequency cap | PASS/FAIL | {cap settings} |
|
|
98
|
+
| YT-8 Conversion tracking | PASS/FAIL | {tracking status} |
|
|
99
|
+
|
|
100
|
+
### Key Recommendations
|
|
101
|
+
1. {Top priority fix}
|
|
102
|
+
2. {Second priority}
|
|
103
|
+
3. {Third priority}
|
|
104
|
+
|
|
105
|
+
### YouTube-Specific Tips
|
|
106
|
+
- Video Action campaigns drive most conversions (skippable in-stream with CTA)
|
|
107
|
+
- Custom Intent audiences (based on search) are YouTube's secret weapon
|
|
108
|
+
- Always create Shorts versions of successful long-form ads
|
|
109
|
+
- Test bumper ads (6s) for remarketing - cheap and high frequency
|
|
110
|
+
```
|
|
111
|
+
|
|
112
|
+
---
|
|
113
|
+
|
|
114
|
+
<!-- COMPACT_SUMMARY_START -->
|
|
115
|
+
## Compact Summary
|
|
116
|
+
|
|
117
|
+
**Command**: `/agileflow:ads:youtube` - YouTube Ads audit
|
|
118
|
+
|
|
119
|
+
**Checks**: 8 (inline, no separate agent)
|
|
120
|
+
|
|
121
|
+
**Key**: 5-second hook, campaign types, Custom Intent targeting, frequency caps
|
|
122
|
+
|
|
123
|
+
**Quick Usage**: `/agileflow:ads:youtube <account-data>`
|
|
124
|
+
<!-- COMPACT_SUMMARY_END -->
|
|
@@ -0,0 +1,128 @@
|
|
|
1
|
+
---
|
|
2
|
+
description: Paid advertising audit & planning toolkit - multi-platform account audits, campaign planning, budget optimization, and competitive intelligence
|
|
3
|
+
argument-hint: "[subcommand] [account-data]"
|
|
4
|
+
compact_context:
|
|
5
|
+
priority: medium
|
|
6
|
+
preserve_rules:
|
|
7
|
+
- "ACTIVE COMMAND: /agileflow:ads - Paid advertising router"
|
|
8
|
+
- "Route to the appropriate sub-command based on user intent"
|
|
9
|
+
- "If no sub-command specified, show the quick reference guide"
|
|
10
|
+
state_fields:
|
|
11
|
+
- subcommand
|
|
12
|
+
- platforms
|
|
13
|
+
---
|
|
14
|
+
|
|
15
|
+
# /agileflow:ads
|
|
16
|
+
|
|
17
|
+
Paid advertising audit & planning toolkit for multi-platform account optimization. Routes to specialized sub-commands.
|
|
18
|
+
|
|
19
|
+
---
|
|
20
|
+
|
|
21
|
+
## Quick Reference
|
|
22
|
+
|
|
23
|
+
```
|
|
24
|
+
/agileflow:ads:audit <account-data> # Full multi-platform audit (6 parallel analyzers)
|
|
25
|
+
/agileflow:ads:plan # Campaign planning with industry templates
|
|
26
|
+
/agileflow:ads:google <account-data> # Google Ads deep-dive (74 checks)
|
|
27
|
+
/agileflow:ads:meta <account-data> # Meta/Facebook audit (46 checks)
|
|
28
|
+
/agileflow:ads:creative <account-data> # Cross-platform creative review (21 checks)
|
|
29
|
+
/agileflow:ads:budget <account-data> # Budget allocation & bidding strategy
|
|
30
|
+
/agileflow:ads:landing <URL> # Landing page optimization
|
|
31
|
+
/agileflow:ads:competitor <industry> # Competitive intelligence
|
|
32
|
+
/agileflow:ads:linkedin <account-data> # LinkedIn audit (9 checks)
|
|
33
|
+
/agileflow:ads:tiktok <account-data> # TikTok audit (8 checks)
|
|
34
|
+
/agileflow:ads:microsoft <account-data> # Microsoft Ads audit (7 checks)
|
|
35
|
+
/agileflow:ads:youtube <account-data> # YouTube audit
|
|
36
|
+
```
|
|
37
|
+
|
|
38
|
+
---
|
|
39
|
+
|
|
40
|
+
## Sub-Commands
|
|
41
|
+
|
|
42
|
+
| Command | Purpose | When to Use |
|
|
43
|
+
|---------|---------|-------------|
|
|
44
|
+
| **audit** | Full multi-platform audit with Ads Health Score | Starting point for any account |
|
|
45
|
+
| **plan** | Campaign planning with industry templates | New campaigns or restructuring |
|
|
46
|
+
| **google** | Google Ads deep-dive (74 checks) | Google-specific optimization |
|
|
47
|
+
| **meta** | Meta/Facebook audit (46 checks) | Meta-specific optimization |
|
|
48
|
+
| **creative** | Cross-platform creative quality | Creative strategy improvement |
|
|
49
|
+
| **budget** | Budget & bidding strategy | Spend optimization |
|
|
50
|
+
| **landing** | Landing page optimization | Conversion rate improvement |
|
|
51
|
+
| **competitor** | Competitive intelligence | Market positioning |
|
|
52
|
+
| **linkedin** | LinkedIn Ads audit | LinkedIn-specific optimization |
|
|
53
|
+
| **tiktok** | TikTok Ads audit | TikTok-specific optimization |
|
|
54
|
+
| **microsoft** | Microsoft Ads audit | Microsoft-specific optimization |
|
|
55
|
+
| **youtube** | YouTube Ads audit | Video campaign optimization |
|
|
56
|
+
|
|
57
|
+
---
|
|
58
|
+
|
|
59
|
+
## Account Data Formats
|
|
60
|
+
|
|
61
|
+
The ads commands accept account data in several formats:
|
|
62
|
+
|
|
63
|
+
1. **Pasted text** - Copy/paste from ad platform exports (CSV, tables)
|
|
64
|
+
2. **File path** - Point to exported CSV/JSON files
|
|
65
|
+
3. **Structured description** - Describe your account setup in plain text
|
|
66
|
+
4. **Screenshots** - Describe what you see in platform dashboards
|
|
67
|
+
|
|
68
|
+
For best results, include:
|
|
69
|
+
- Campaign names, types, and objectives
|
|
70
|
+
- Budget and spend data
|
|
71
|
+
- Conversion tracking setup
|
|
72
|
+
- Targeting settings
|
|
73
|
+
- Ad creative details
|
|
74
|
+
- Performance metrics (CPA, ROAS, CTR, CVR)
|
|
75
|
+
|
|
76
|
+
---
|
|
77
|
+
|
|
78
|
+
## Routing Logic
|
|
79
|
+
|
|
80
|
+
If the user provides data without a sub-command, determine intent:
|
|
81
|
+
|
|
82
|
+
1. **"audit my ads"** -> `/agileflow:ads:audit`
|
|
83
|
+
2. **"plan a campaign"** -> `/agileflow:ads:plan`
|
|
84
|
+
3. **"check my Google Ads"** -> `/agileflow:ads:google`
|
|
85
|
+
4. **"Meta" / "Facebook ads"** -> `/agileflow:ads:meta`
|
|
86
|
+
5. **"creative review"** -> `/agileflow:ads:creative`
|
|
87
|
+
6. **"budget" / "spend" / "bidding"** -> `/agileflow:ads:budget`
|
|
88
|
+
7. **"landing page"** -> `/agileflow:ads:landing`
|
|
89
|
+
8. **"competitor" / "competitive"** -> `/agileflow:ads:competitor`
|
|
90
|
+
9. **"LinkedIn"** -> `/agileflow:ads:linkedin`
|
|
91
|
+
10. **"TikTok"** -> `/agileflow:ads:tiktok`
|
|
92
|
+
11. **"Microsoft" / "Bing"** -> `/agileflow:ads:microsoft`
|
|
93
|
+
12. **"YouTube" / "video ads"** -> `/agileflow:ads:youtube`
|
|
94
|
+
13. **Unclear** -> Show the quick reference and ask which analysis they want
|
|
95
|
+
|
|
96
|
+
---
|
|
97
|
+
|
|
98
|
+
## If No Sub-Command Specified
|
|
99
|
+
|
|
100
|
+
Show the quick reference table above and ask:
|
|
101
|
+
|
|
102
|
+
```xml
|
|
103
|
+
<invoke name="AskUserQuestion">
|
|
104
|
+
<parameter name="questions">[{
|
|
105
|
+
"question": "Which advertising analysis would you like to run?",
|
|
106
|
+
"header": "Ads Analysis",
|
|
107
|
+
"multiSelect": false,
|
|
108
|
+
"options": [
|
|
109
|
+
{"label": "Full multi-platform audit (Recommended)", "description": "Comprehensive 6-analyzer audit with Ads Health Score 0-100"},
|
|
110
|
+
{"label": "Campaign planning", "description": "Industry-specific campaign templates with budget allocation"},
|
|
111
|
+
{"label": "Platform-specific audit", "description": "Deep-dive into Google, Meta, LinkedIn, TikTok, Microsoft, or YouTube"},
|
|
112
|
+
{"label": "Budget & bidding strategy", "description": "Optimize spend allocation and bidding across platforms"}
|
|
113
|
+
]
|
|
114
|
+
}]</parameter>
|
|
115
|
+
</invoke>
|
|
116
|
+
```
|
|
117
|
+
|
|
118
|
+
---
|
|
119
|
+
|
|
120
|
+
<!-- COMPACT_SUMMARY_START -->
|
|
121
|
+
## Compact Summary
|
|
122
|
+
|
|
123
|
+
**Command**: `/agileflow:ads` - Paid advertising audit & planning router
|
|
124
|
+
|
|
125
|
+
**Sub-commands**: audit, plan, google, meta, creative, budget, landing, competitor, linkedin, tiktok, microsoft, youtube
|
|
126
|
+
|
|
127
|
+
**Quick start**: `/agileflow:ads:audit <account-data>` for full analysis
|
|
128
|
+
<!-- COMPACT_SUMMARY_END -->
|