npm - agentvibes - Versions diffs - 2.12.7 → 2.12.8 - Mend

agentvibes 2.12.7 → 2.12.8

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.

Files changed (420) hide show

package/.bmad/bmm/workflows/1-analysis/research/instructions-market.md DELETED Viewed

@@ -1,675 +0,0 @@
-# Market Research Workflow Instructions
-<critical>The workflow execution engine is governed by: {project_root}/.bmad/core/tasks/workflow.xml</critical>
-<critical>You MUST have already loaded and processed: {installed_path}/workflow.yaml</critical>
-<critical>This workflow uses ADAPTIVE FACILITATION - adjust your communication style based on {user_skill_level}</critical>
-<critical>This is a HIGHLY INTERACTIVE workflow - collaborate with user throughout, don't just gather info and disappear</critical>
-<critical>Web research is MANDATORY - use WebSearch tool with {{current_year}} for all market intelligence gathering</critical>
-<critical>Communicate all responses in {communication_language} and tailor to {user_skill_level}</critical>
-<critical>Generate all documents in {document_output_language}</critical>
-<critical>🚨 ANTI-HALLUCINATION PROTOCOL - MANDATORY 🚨</critical>
-<critical>NEVER invent market data - if you cannot find reliable data, explicitly state: "I could not find verified data for [X]"</critical>
-<critical>EVERY statistic, market size, growth rate, or competitive claim MUST have a cited source with URL</critical>
-<critical>For CRITICAL claims (TAM/SAM/SOM, market size, growth rates), require 2+ independent sources that agree</critical>
-<critical>When data sources conflict (e.g., different market size estimates), present ALL estimates with sources and explain variance</critical>
-<critical>Mark data confidence: [Verified - 2+ sources], [Single source - verify], [Estimated - low confidence]</critical>
-<critical>Clearly label: FACT (sourced data), ANALYSIS (your interpretation), PROJECTION (forecast/speculation)</critical>
-<critical>After each WebSearch, extract and store source URLs - include them in the report</critical>
-<critical>If a claim seems suspicious or too convenient, STOP and cross-verify with additional searches</critical>
-<critical>⚠️ CHECKPOINT PROTOCOL: After EVERY <template-output> tag, you MUST follow workflow.xml substep 2c: SAVE content to file immediately → SHOW checkpoint separator (━━━━━━━━━━━━━━━━━━━━━━━) → DISPLAY generated content → PRESENT options [a]Advanced Elicitation/[c]Continue/[p]Party-Mode/[y]YOLO → WAIT for user response. Never batch saves or skip checkpoints.</critical>
-<!-- IDE-INJECT-POINT: market-research-subagents -->
-<workflow>
-<step n="1" goal="Discover research needs and scope collaboratively">
-<action>Welcome {user_name} warmly. Position yourself as their collaborative research partner who will:
-- Gather live {{current_year}} market data
-- Share findings progressively throughout
-- Help make sense of what we discover together
-Ask what they're building and what market questions they need answered.
-</action>
-<action>Through natural conversation, discover:
-- The product/service and current stage
-- Their burning questions (what they REALLY need to know)
-- Context and urgency (fundraising? launch decision? pivot?)
-- Existing knowledge vs. uncertainties
-- Desired depth (gauge from their needs, don't ask them to choose)
-Adapt your approach: If uncertain → help them think it through. If detailed → dig deeper.
-Collaboratively define scope:
-- Markets/segments to focus on
-- Geographic boundaries
-- Critical questions vs. nice-to-have
-  </action>
-<action>Reflect understanding back to confirm you're aligned on what matters.</action>
-<template-output>product_name</template-output>
-<template-output>product_description</template-output>
-<template-output>research_objectives</template-output>
-<template-output>research_scope</template-output>
-</step>
-<step n="2" goal="Market Definition and Boundaries">
-<action>Help the user precisely define the market scope</action>
-Work with the user to establish:
-1. **Market Category Definition**
-   - Primary category/industry
-   - Adjacent or overlapping markets
-   - Where this fits in the value chain
-2. **Geographic Scope**
-   - Global, regional, or country-specific?
-   - Primary markets vs. expansion markets
-   - Regulatory considerations by region
-3. **Customer Segment Boundaries**
-   - B2B, B2C, or B2B2C?
-   - Primary vs. secondary segments
-   - Segment size estimates
-<ask>Should we include adjacent markets in the TAM calculation? This could significantly increase market size but may be less immediately addressable.</ask>
-<template-output>market_definition</template-output>
-<template-output>geographic_scope</template-output>
-<template-output>segment_boundaries</template-output>
-</step>
-<step n="3" goal="Gather live market intelligence collaboratively">
-<critical>This step REQUIRES WebSearch tool usage - gather CURRENT data from {{current_year}}</critical>
-<critical>Share findings as you go - make this collaborative, not a black box</critical>
-<action>Let {user_name} know you're searching for current {{market_category}} market data: size, growth, analyst reports, recent trends. Tell them you'll share what you find in a few minutes and review it together.</action>
-<step n="3a" title="Search for market size and industry data">
-<action>Conduct systematic web searches using WebSearch tool:
-<WebSearch>{{market_category}} market size {{geographic_scope}} {{current_year}}</WebSearch>
-<WebSearch>{{market_category}} industry report Gartner Forrester IDC {{current_year}}</WebSearch>
-<WebSearch>{{market_category}} market growth rate CAGR forecast {{current_year}}</WebSearch>
-<WebSearch>{{market_category}} market trends {{current_year}}</WebSearch>
-<WebSearch>{{market_category}} TAM SAM market opportunity {{current_year}}</WebSearch>
-</action>
-<action>Share findings WITH SOURCES including URLs and dates. Ask if it aligns with their expectations.</action>
-<action>CRITICAL - Validate data before proceeding:
-- Multiple sources with similar figures?
-- Recent sources ({{current_year}} or within 1-2 years)?
-- Credible sources (Gartner, Forrester, govt data, reputable pubs)?
-- Conflicts? Note explicitly, search for more sources, mark [Low Confidence]
-  </action>
-<action if="user_has_questions">Explore surprising data points together</action>
-<template-output>sources_market_size</template-output>
-</step>
-<step n="3b" title="Search for recent news and developments" optional="true">
-<action>Search for recent market developments:
-<WebSearch>{{market_category}} news {{current_year}} funding acquisitions</WebSearch>
-<WebSearch>{{market_category}} recent developments {{current_year}}</WebSearch>
-<WebSearch>{{market_category}} regulatory changes {{current_year}}</WebSearch>
-</action>
-<action>Share noteworthy findings:
-"I found some interesting recent developments:
-{{key_news_highlights}}
-Anything here surprise you or confirm what you suspected?"
-</action>
-</step>
-<step n="3c" title="Optional: Government and academic sources" optional="true">
-<action if="research needs high credibility">Search for authoritative sources:
-<WebSearch>{{market_category}} government statistics census data {{current_year}}</WebSearch>
-<WebSearch>{{market_category}} academic research white papers {{current_year}}</WebSearch>
-</action>
-</step>
-<template-output>market_intelligence_raw</template-output>
-<template-output>key_data_points</template-output>
-<template-output>source_credibility_notes</template-output>
-</step>
-<step n="4" goal="TAM, SAM, SOM Calculations">
-<action>Calculate market sizes using multiple methodologies for triangulation</action>
-<critical>Use actual data gathered in previous steps, not hypothetical numbers</critical>
-<step n="4a" title="TAM Calculation">
-**Method 1: Top-Down Approach**
-- Start with total industry size from research
-- Apply relevant filters and segments
-- Show calculation: Industry Size × Relevant Percentage
-**Method 2: Bottom-Up Approach**
-- Number of potential customers × Average revenue per customer
-- Build from unit economics
-**Method 3: Value Theory Approach**
-- Value created × Capturable percentage
-- Based on problem severity and alternative costs
-<ask>Which TAM calculation method seems most credible given our data? Should we use multiple methods and triangulate?</ask>
-<template-output>tam_calculation</template-output>
-<template-output>tam_methodology</template-output>
-</step>
-<step n="4b" title="SAM Calculation">
-<action>Calculate Serviceable Addressable Market</action>
-Apply constraints to TAM:
-- Geographic limitations (markets you can serve)
-- Regulatory restrictions
-- Technical requirements (e.g., internet penetration)
-- Language/cultural barriers
-- Current business model limitations
-SAM = TAM × Serviceable Percentage
-Show the calculation with clear assumptions.
-<template-output>sam_calculation</template-output>
-</step>
-<step n="4c" title="SOM Calculation">
-<action>Calculate realistic market capture</action>
-Consider competitive dynamics:
-- Current market share of competitors
-- Your competitive advantages
-- Resource constraints
-- Time to market considerations
-- Customer acquisition capabilities
-Create 3 scenarios:
-1. Conservative (1-2% market share)
-2. Realistic (3-5% market share)
-3. Optimistic (5-10% market share)
-<template-output>som_scenarios</template-output>
-</step>
-</step>
-<step n="5" goal="Customer Segment Deep Dive">
-<action>Develop detailed understanding of target customers</action>
-<step n="5a" title="Segment Identification" repeat="for-each-segment">
-For each major segment, research and define:
-**Demographics/Firmographics:**
-- Size and scale characteristics
-- Geographic distribution
-- Industry/vertical (for B2B)
-**Psychographics:**
-- Values and priorities
-- Decision-making process
-- Technology adoption patterns
-**Behavioral Patterns:**
-- Current solutions used
-- Purchasing frequency
-- Budget allocation
-<template-output>segment*profile*{{segment_number}}</template-output>
-</step>
-<step n="5b" title="Jobs-to-be-Done Framework">
-<action>Apply JTBD framework to understand customer needs</action>
-For primary segment, identify:
-**Functional Jobs:**
-- Main tasks to accomplish
-- Problems to solve
-- Goals to achieve
-**Emotional Jobs:**
-- Feelings sought
-- Anxieties to avoid
-- Status desires
-**Social Jobs:**
-- How they want to be perceived
-- Group dynamics
-- Peer influences
-<ask>Would you like to conduct actual customer interviews or surveys to validate these jobs? (We can create an interview guide)</ask>
-<template-output>jobs_to_be_done</template-output>
-</step>
-<step n="5c" title="Willingness to Pay Analysis">
-<action>Research and estimate pricing sensitivity</action>
-Analyze:
-- Current spending on alternatives
-- Budget allocation for this category
-- Value perception indicators
-- Price points of substitutes
-<template-output>pricing_analysis</template-output>
-</step>
-</step>
-<step n="6" goal="Understand the competitive landscape">
-<action>Ask if they know their main competitors or if you should search for them.</action>
-<step n="6a" title="Discover competitors together">
-<action if="user doesn't know competitors">Search for competitors:
-<WebSearch>{{product_category}} competitors {{geographic_scope}} {{current_year}}</WebSearch>
-<WebSearch>{{product_category}} alternatives comparison {{current_year}}</WebSearch>
-<WebSearch>top {{product_category}} companies {{current_year}}</WebSearch>
-</action>
-<action>Present findings. Ask them to pick the 3-5 that matter most (most concerned about or curious to understand).</action>
-</step>
-<step n="6b" title="Research each competitor together" repeat="for-each-selected-competitor">
-<action>For each competitor, search for:
-- Company overview, product features
-- Pricing model
-- Funding and recent news
-- Customer reviews and ratings
-Use {{current_year}} in all searches.
-</action>
-<action>Share findings with sources. Ask what jumps out and if it matches expectations.</action>
-<action if="user has follow-up questions">Dig deeper based on their interests</action>
-<template-output>competitor-analysis-{{competitor_name}}</template-output>
-</step>
-<step n="6c" title="Competitive Positioning Map">
-<action>Create positioning analysis</action>
-Map competitors on key dimensions:
-- Price vs. Value
-- Feature completeness vs. Ease of use
-- Market segment focus
-- Technology approach
-- Business model
-Identify:
-- Gaps in the market
-- Over-served areas
-- Differentiation opportunities
-<template-output>competitive_positioning</template-output>
-</step>
-</step>
-<step n="7" goal="Industry Forces Analysis">
-<action>Apply Porter's Five Forces framework</action>
-<critical>Use specific evidence from research, not generic assessments</critical>
-Analyze each force with concrete examples:
-<step n="7a" title="Supplier Power">
-Rate: [Low/Medium/High]
-- Key suppliers and dependencies
-- Switching costs
-- Concentration of suppliers
-- Forward integration threat
-</step>
-<step n="7b" title="Buyer Power">
-Rate: [Low/Medium/High]
-- Customer concentration
-- Price sensitivity
-- Switching costs for customers
-- Backward integration threat
-</step>
-<step n="7c" title="Competitive Rivalry">
-Rate: [Low/Medium/High]
-- Number and strength of competitors
-- Industry growth rate
-- Exit barriers
-- Differentiation levels
-</step>
-<step n="7d" title="Threat of New Entry">
-Rate: [Low/Medium/High]
-- Capital requirements
-- Regulatory barriers
-- Network effects
-- Brand loyalty
-</step>
-<step n="7e" title="Threat of Substitutes">
-Rate: [Low/Medium/High]
-- Alternative solutions
-- Switching costs to substitutes
-- Price-performance trade-offs
-</step>
-<template-output>porters_five_forces</template-output>
-</step>
-<step n="8" goal="Market Trends and Future Outlook">
-<action>Identify trends and future market dynamics</action>
-Research and analyze:
-**Technology Trends:**
-- Emerging technologies impacting market
-- Digital transformation effects
-- Automation possibilities
-**Social/Cultural Trends:**
-- Changing customer behaviors
-- Generational shifts
-- Social movements impact
-**Economic Trends:**
-- Macroeconomic factors
-- Industry-specific economics
-- Investment trends
-**Regulatory Trends:**
-- Upcoming regulations
-- Compliance requirements
-- Policy direction
-<ask>Should we explore any specific emerging technologies or disruptions that could reshape this market?</ask>
-<template-output>market_trends</template-output>
-<template-output>future_outlook</template-output>
-</step>
-<step n="9" goal="Opportunity Assessment and Strategy">
-<action>Synthesize research into strategic opportunities</action>
-<step n="9a" title="Opportunity Identification">
-Based on all research, identify top 3-5 opportunities:
-For each opportunity:
-- Description and rationale
-- Size estimate (from SOM)
-- Resource requirements
-- Time to market
-- Risk assessment
-- Success criteria
-<template-output>market_opportunities</template-output>
-</step>
-<step n="9b" title="Go-to-Market Recommendations">
-Develop GTM strategy based on research:
-**Positioning Strategy:**
-- Value proposition refinement
-- Differentiation approach
-- Messaging framework
-**Target Segment Sequencing:**
-- Beachhead market selection
-- Expansion sequence
-- Segment-specific approaches
-**Channel Strategy:**
-- Distribution channels
-- Partnership opportunities
-- Marketing channels
-**Pricing Strategy:**
-- Model recommendation
-- Price points
-- Value metrics
-<template-output>gtm_strategy</template-output>
-</step>
-<step n="9c" title="Risk Analysis">
-Identify and assess key risks:
-**Market Risks:**
-- Demand uncertainty
-- Market timing
-- Economic sensitivity
-**Competitive Risks:**
-- Competitor responses
-- New entrants
-- Technology disruption
-**Execution Risks:**
-- Resource requirements
-- Capability gaps
-- Scaling challenges
-For each risk: Impact (H/M/L) × Probability (H/M/L) = Risk Score
-Provide mitigation strategies.
-<template-output>risk_assessment</template-output>
-</step>
-</step>
-<step n="10" goal="Financial Projections" optional="true" if="enable_financial_modeling == true">
-<action>Create financial model based on market research</action>
-<ask>Would you like to create a financial model with revenue projections based on the market analysis?</ask>
-<check if="yes">
-  Build 3-year projections:
-- Revenue model based on SOM scenarios
-- Customer acquisition projections
-- Unit economics
-- Break-even analysis
-- Funding requirements
-<template-output>financial_projections</template-output>
-</check>
-</step>
-<step n="11" goal="Synthesize findings together into executive summary">
-<critical>This is the last major content section - make it collaborative</critical>
-<action>Review the research journey together. Share high-level summaries of market size, competitive dynamics, customer insights. Ask what stands out most - what surprised them or confirmed their thinking.</action>
-<action>Collaboratively craft the narrative:
-- What's the headline? (The ONE thing someone should know)
-- What are the 3-5 critical insights?
-- Recommended path forward?
-- Key risks?
-This should read like a strategic brief, not a data dump.
-</action>
-<action>Draft executive summary and share. Ask if it captures the essence and if anything is missing or overemphasized.</action>
-<template-output>executive_summary</template-output>
-</step>
-<step n="12" goal="Validate sources and compile report">
-<critical>MANDATORY SOURCE VALIDATION - Do NOT skip this step!</critical>
-<action>Before finalizing, conduct source audit:
-Review every major claim in the report and verify:
-**For Market Size Claims:**
-- [ ] At least 2 independent sources cited with URLs
-- [ ] Sources are from {{current_year}} or within 2 years
-- [ ] Sources are credible (Gartner, Forrester, govt data, reputable pubs)
-- [ ] Conflicting estimates are noted with all sources
-**For Competitive Data:**
-- [ ] Competitor information has source URLs
-- [ ] Pricing data is current and sourced
-- [ ] Funding data is verified with dates
-- [ ] Customer reviews/ratings have source links
-**For Growth Rates and Projections:**
-- [ ] CAGR and forecast data are sourced
-- [ ] Methodology is explained or linked
-- [ ] Multiple analyst estimates are compared if available
-**For Customer Insights:**
-- [ ] Persona data is based on real research (cited)
-- [ ] Survey/interview data has sample size and source
-- [ ] Behavioral claims are backed by studies/data
-      </action>
-<action>Count and document source quality:
-- Total sources cited: {{count_all_sources}}
-- High confidence (2+ sources): {{high_confidence_claims}}
-- Single source (needs verification): {{single_source_claims}}
-- Uncertain/speculative: {{low_confidence_claims}}
-If {{single_source_claims}} or {{low_confidence_claims}} is high, consider additional research.
-</action>
-<action>Compile full report with ALL sources properly referenced:
-Generate the complete market research report using the template:
-- Ensure every statistic has inline citation: [Source: Company, Year, URL]
-- Populate all {{sources_*}} template variables
-- Include confidence levels for major claims
-- Add References section with full source list
-  </action>
-<action>Present source quality summary to user:
-"I've completed the research with {{count_all_sources}} total sources:
-- {{high_confidence_claims}} claims verified with multiple sources
-- {{single_source_claims}} claims from single sources (marked for verification)
-- {{low_confidence_claims}} claims with low confidence or speculation
-Would you like me to strengthen any areas with additional research?"
-</action>
-<ask>Would you like to review any specific sections before finalizing? Are there any additional analyses you'd like to include?</ask>
-<goto step="9a" if="user requests changes">Return to refine opportunities</goto>
-<template-output>final_report_ready</template-output>
-<template-output>source_audit_complete</template-output>
-</step>
-<step n="13" goal="Appendices and Supporting Materials" optional="true">
-<ask>Would you like to include detailed appendices with calculations, full competitor profiles, or raw research data?</ask>
-<check if="yes">
-  Create appendices with:
-- Detailed TAM/SAM/SOM calculations
-- Full competitor profiles
-- Customer interview notes
-- Data sources and methodology
-- Financial model details
-- Glossary of terms
-<template-output>appendices</template-output>
-</check>
-</step>
-<step n="14" goal="Update status file on completion" tag="workflow-status">
-<check if="standalone_mode != true">
-  <action>Load the FULL file: {output_folder}/bmm-workflow-status.yaml</action>
-  <action>Find workflow_status key "research"</action>
-  <critical>ONLY write the file path as the status value - no other text, notes, or metadata</critical>
-  <action>Update workflow_status["research"] = "{output_folder}/bmm-research-{{research_mode}}-{{date}}.md"</action>
-  <action>Save file, preserving ALL comments and structure including STATUS DEFINITIONS</action>
-<action>Find first non-completed workflow in workflow_status (next workflow to do)</action>
-<action>Determine next agent from path file based on next workflow</action>
-</check>
-<output>**✅ Research Complete ({{research_mode}} mode)**
-**Research Report:**
-- Research report generated and saved to {output_folder}/bmm-research-{{research_mode}}-{{date}}.md
-{{#if standalone_mode != true}}
-**Status Updated:**
-- Progress tracking updated: research marked complete
-- Next workflow: {{next_workflow}}
-  {{else}}
-  **Note:** Running in standalone mode (no progress tracking)
-  {{/if}}
-**Next Steps:**
-{{#if standalone_mode != true}}
-- **Next workflow:** {{next_workflow}} ({{next_agent}} agent)
-- **Optional:** Review findings with stakeholders, or run additional analysis workflows (product-brief for software, or install BMGD module for game-brief)
-Check status anytime with: `workflow-status`
-{{else}}
-Since no workflow is in progress:
-- Review research findings
-- Refer to the BMM workflow guide if unsure what to do next
-- Or run `workflow-init` to create a workflow path and get guided next steps
-  {{/if}}
-  </output>
-  </step>
-</workflow>