agent-skill-manager 2.8.0 → 2.10.0

package/data/skill-index/coreyhaines31_marketingskills.json

@@ -2,8 +2,8 @@
   "repoUrl": "https://github.com/coreyhaines31/marketingskills.git",
   "owner": "coreyhaines31",
   "repo": "marketingskills",
-  "updatedAt": "2026-05-20T09:15:57.604Z",
-  "skillCount": 40,
+  "updatedAt": "2026-06-02T22:28:55.177Z",
+  "skillCount": 43,
   "skills": [
     {
       "name": "ab-testing",
@@ -64,7 +64,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.512Z",
+        "evaluatedAt": "2026-06-02T22:28:55.074Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -119,7 +119,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.512Z",
+          "evaluatedAt": "2026-06-02T22:28:55.074Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -137,7 +137,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.512Z",
+          "evaluatedAt": "2026-06-02T22:28:55.074Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -201,7 +201,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.515Z",
+        "evaluatedAt": "2026-06-02T22:28:55.076Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -256,7 +256,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.515Z",
+          "evaluatedAt": "2026-06-02T22:28:55.077Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -274,7 +274,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.515Z",
+          "evaluatedAt": "2026-06-02T22:28:55.077Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -282,7 +282,7 @@
     {
       "name": "ads",
       "description": "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.",
-      "version": "2.0.0",
+      "version": "2.0.1",
       "license": "",
       "creator": "",
       "compatibility": "",
@@ -290,10 +290,10 @@
       "installUrl": "github:coreyhaines31/marketingskills:skills/ads",
       "relPath": "skills/ads",
       "verified": true,
-      "tokenCount": 2772,
+      "tokenCount": 3871,
       "evalSummary": {
-        "overallScore": 63,
-        "grade": "D",
+        "overallScore": 66,
+        "grade": "C",
         "categories": [
           {
             "id": "structure",
@@ -316,13 +316,13 @@
           {
             "id": "context-efficiency",
             "name": "Context efficiency",
-            "score": 10,
+            "score": 8,
             "max": 10
           },
           {
             "id": "safety",
             "name": "Safety & guardrails",
-            "score": 3,
+            "score": 7,
             "max": 10
           },
           {
@@ -338,8 +338,8 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.517Z",
-        "evaluatedVersion": "2.0.0"
+        "evaluatedAt": "2026-06-02T22:28:55.079Z",
+        "evaluatedVersion": "2.0.1"
       },
       "evalSummaries": {
         "quality": {
@@ -347,8 +347,8 @@
           "providerVersion": "1.0.0",
           "schemaVersion": 1,
           "passed": true,
-          "overallScore": 63,
-          "grade": "D",
+          "overallScore": 66,
+          "grade": "C",
           "categories": [
             {
               "id": "structure",
@@ -371,13 +371,13 @@
             {
               "id": "context-efficiency",
               "name": "Context efficiency",
-              "score": 10,
+              "score": 8,
               "max": 10
             },
             {
               "id": "safety",
               "name": "Safety & guardrails",
-              "score": 3,
+              "score": 7,
               "max": 10
             },
             {
@@ -393,8 +393,8 @@
               "max": 10
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           ],
-          "evaluatedAt": "2026-05-20T09:15:57.517Z",
-          "evaluatedVersion": "2.0.0"
+          "evaluatedAt": "2026-06-02T22:28:55.079Z",
+          "evaluatedVersion": "2.0.1"
         },
         "skill-best-practice": {
           "providerId": "skill-best-practice",
@@ -411,8 +411,8 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.517Z",
-          "evaluatedVersion": "2.0.0"
+          "evaluatedAt": "2026-06-02T22:28:55.079Z",
+          "evaluatedVersion": "2.0.1"
         }
       }
     },
@@ -475,7 +475,7 @@
             "max": 10
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         ],
-        "evaluatedAt": "2026-05-20T09:15:57.520Z",
+        "evaluatedAt": "2026-06-02T22:28:55.083Z",
         "evaluatedVersion": "2.0.1"
       },
       "evalSummaries": {
@@ -530,7 +530,7 @@
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           ],
-          "evaluatedAt": "2026-05-20T09:15:57.520Z",
+          "evaluatedAt": "2026-06-02T22:28:55.083Z",
           "evaluatedVersion": "2.0.1"
         },
         "skill-best-practice": {
@@ -548,7 +548,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.520Z",
+          "evaluatedAt": "2026-06-02T22:28:55.083Z",
           "evaluatedVersion": "2.0.1"
         }
       }
@@ -612,7 +612,7 @@
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-        "evaluatedAt": "2026-05-20T09:15:57.523Z",
+        "evaluatedAt": "2026-06-02T22:28:55.086Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -667,7 +667,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.523Z",
+          "evaluatedAt": "2026-06-02T22:28:55.086Z",
           "evaluatedVersion": "2.0.0"
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         "skill-best-practice": {
@@ -685,7 +685,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.523Z",
+          "evaluatedAt": "2026-06-02T22:28:55.086Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -749,7 +749,7 @@
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         ],
-        "evaluatedAt": "2026-05-20T09:15:57.526Z",
+        "evaluatedAt": "2026-06-02T22:28:55.088Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -804,7 +804,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.526Z",
+          "evaluatedAt": "2026-06-02T22:28:55.089Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -822,7 +822,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.526Z",
+          "evaluatedAt": "2026-06-02T22:28:55.089Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -886,7 +886,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.529Z",
+        "evaluatedAt": "2026-06-02T22:28:55.092Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -941,7 +941,7 @@
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           ],
-          "evaluatedAt": "2026-05-20T09:15:57.529Z",
+          "evaluatedAt": "2026-06-02T22:28:55.092Z",
           "evaluatedVersion": "2.0.0"
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         "skill-best-practice": {
@@ -959,7 +959,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.529Z",
+          "evaluatedAt": "2026-06-02T22:28:55.092Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -1023,7 +1023,7 @@
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         ],
-        "evaluatedAt": "2026-05-20T09:15:57.532Z",
+        "evaluatedAt": "2026-06-02T22:28:55.094Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -1078,7 +1078,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.532Z",
+          "evaluatedAt": "2026-06-02T22:28:55.094Z",
           "evaluatedVersion": "2.0.0"
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@@ -1096,7 +1096,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.532Z",
+          "evaluatedAt": "2026-06-02T22:28:55.094Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -1112,7 +1112,7 @@
       "installUrl": "github:coreyhaines31/marketingskills:skills/cold-email",
       "relPath": "skills/cold-email",
       "verified": true,
-      "tokenCount": 2074,
+      "tokenCount": 2117,
       "evalSummary": {
         "overallScore": 54,
         "grade": "D",
@@ -1160,7 +1160,7 @@
             "max": 10
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         ],
-        "evaluatedAt": "2026-05-20T09:15:57.533Z",
+        "evaluatedAt": "2026-06-02T22:28:55.096Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -1215,7 +1215,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.533Z",
+          "evaluatedAt": "2026-06-02T22:28:55.096Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -1233,7 +1233,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.533Z",
+          "evaluatedAt": "2026-06-02T22:28:55.096Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -1297,7 +1297,7 @@
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-        "evaluatedAt": "2026-05-20T09:15:57.535Z",
+        "evaluatedAt": "2026-06-02T22:28:55.098Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -1352,7 +1352,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.535Z",
+          "evaluatedAt": "2026-06-02T22:28:55.098Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -1370,7 +1370,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.535Z",
+          "evaluatedAt": "2026-06-02T22:28:55.098Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -1386,7 +1386,7 @@
       "installUrl": "github:coreyhaines31/marketingskills:skills/competitor-profiling",
       "relPath": "skills/competitor-profiling",
       "verified": true,
-      "tokenCount": 3733,
+      "tokenCount": 3770,
       "evalSummary": {
         "overallScore": 57,
         "grade": "D",
@@ -1434,7 +1434,7 @@
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-        "evaluatedAt": "2026-05-20T09:15:57.537Z",
+        "evaluatedAt": "2026-06-02T22:28:55.100Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -1489,7 +1489,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.538Z",
+          "evaluatedAt": "2026-06-02T22:28:55.100Z",
           "evaluatedVersion": "2.0.0"
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         "skill-best-practice": {
@@ -1507,7 +1507,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.538Z",
+          "evaluatedAt": "2026-06-02T22:28:55.100Z",
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@@ -1571,7 +1571,7 @@
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-        "evaluatedAt": "2026-05-20T09:15:57.540Z",
+        "evaluatedAt": "2026-06-02T22:28:55.103Z",
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       "evalSummaries": {
@@ -1626,7 +1626,7 @@
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+          "evaluatedAt": "2026-06-02T22:28:55.103Z",
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@@ -1644,7 +1644,7 @@
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+          "evaluatedAt": "2026-06-02T22:28:55.103Z",
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@@ -1708,7 +1708,7 @@
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-        "evaluatedAt": "2026-05-20T09:15:57.542Z",
+        "evaluatedAt": "2026-06-02T22:28:55.105Z",
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       "evalSummaries": {
@@ -1763,7 +1763,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.542Z",
+          "evaluatedAt": "2026-06-02T22:28:55.105Z",
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         "skill-best-practice": {
@@ -1781,7 +1781,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.542Z",
+          "evaluatedAt": "2026-06-02T22:28:55.105Z",
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@@ -1845,7 +1845,7 @@
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-        "evaluatedAt": "2026-05-20T09:15:57.544Z",
+        "evaluatedAt": "2026-06-02T22:28:55.107Z",
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       "evalSummaries": {
@@ -1900,7 +1900,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.544Z",
+          "evaluatedAt": "2026-06-02T22:28:55.107Z",
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         "skill-best-practice": {
@@ -1918,7 +1918,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.544Z",
+          "evaluatedAt": "2026-06-02T22:28:55.108Z",
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@@ -1982,7 +1982,7 @@
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-        "evaluatedAt": "2026-05-20T09:15:57.547Z",
+        "evaluatedAt": "2026-06-02T22:28:55.110Z",
         "evaluatedVersion": "2.0.0"
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       "evalSummaries": {
@@ -2037,7 +2037,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.547Z",
+          "evaluatedAt": "2026-06-02T22:28:55.110Z",
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         "skill-best-practice": {
@@ -2055,7 +2055,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.547Z",
+          "evaluatedAt": "2026-06-02T22:28:55.110Z",
           "evaluatedVersion": "2.0.0"
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@@ -2119,7 +2119,7 @@
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-        "evaluatedAt": "2026-05-20T09:15:57.548Z",
+        "evaluatedAt": "2026-06-02T22:28:55.112Z",
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       "evalSummaries": {
@@ -2174,7 +2174,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.548Z",
+          "evaluatedAt": "2026-06-02T22:28:55.112Z",
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@@ -2192,7 +2192,7 @@
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-          "evaluatedAt": "2026-05-20T09:15:57.548Z",
+          "evaluatedAt": "2026-06-02T22:28:55.112Z",
           "evaluatedVersion": "2.0.0"
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       }
@@ -2208,7 +2208,7 @@
       "installUrl": "github:coreyhaines31/marketingskills:skills/customer-research",
       "relPath": "skills/customer-research",
       "verified": true,
-      "tokenCount": 3404,
+      "tokenCount": 3448,
       "evalSummary": {
         "overallScore": 60,
         "grade": "D",
@@ -2256,7 +2256,7 @@
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-        "evaluatedAt": "2026-05-20T09:15:57.550Z",
+        "evaluatedAt": "2026-06-02T22:28:55.114Z",
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@@ -2311,7 +2311,7 @@
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+          "evaluatedAt": "2026-06-02T22:28:55.114Z",
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@@ -2329,7 +2329,7 @@
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+          "evaluatedAt": "2026-06-02T22:28:55.114Z",
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@@ -2393,7 +2393,7 @@
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+        "evaluatedAt": "2026-06-02T22:28:55.117Z",
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@@ -2448,7 +2448,7 @@
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@@ -2466,7 +2466,7 @@
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@@ -2530,7 +2530,7 @@
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+        "evaluatedAt": "2026-06-02T22:28:55.120Z",
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@@ -2585,7 +2585,7 @@
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+          "evaluatedAt": "2026-06-02T22:28:55.120Z",
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@@ -2603,7 +2603,7 @@
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@@ -2667,7 +2667,7 @@
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+        "evaluatedAt": "2026-06-02T22:28:55.122Z",
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@@ -2722,7 +2722,7 @@
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@@ -2740,7 +2740,7 @@
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@@ -2804,7 +2804,7 @@
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+        "evaluatedAt": "2026-06-02T22:28:55.124Z",
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@@ -2859,7 +2859,7 @@
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@@ -2877,7 +2877,7 @@
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@@ -2941,7 +2941,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.563Z",
+        "evaluatedAt": "2026-06-02T22:28:55.126Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -2996,7 +2996,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.563Z",
+          "evaluatedAt": "2026-06-02T22:28:55.126Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -3014,7 +3014,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.563Z",
+          "evaluatedAt": "2026-06-02T22:28:55.126Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -3078,7 +3078,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.565Z",
+        "evaluatedAt": "2026-06-02T22:28:55.129Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -3133,7 +3133,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.565Z",
+          "evaluatedAt": "2026-06-02T22:28:55.129Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -3151,7 +3151,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.565Z",
+          "evaluatedAt": "2026-06-02T22:28:55.129Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -3167,7 +3167,7 @@
       "installUrl": "github:coreyhaines31/marketingskills:skills/marketing-ideas",
       "relPath": "skills/marketing-ideas",
       "verified": true,
-      "tokenCount": 1431,
+      "tokenCount": 1488,
       "evalSummary": {
         "overallScore": 60,
         "grade": "D",
@@ -3215,7 +3215,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.567Z",
+        "evaluatedAt": "2026-06-02T22:28:55.131Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -3270,7 +3270,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.567Z",
+          "evaluatedAt": "2026-06-02T22:28:55.131Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -3288,11 +3288,148 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.567Z",
+          "evaluatedAt": "2026-06-02T22:28:55.131Z",
           "evaluatedVersion": "2.0.0"
         }
       }
     },
+    {
+      "name": "marketing-plan",
+      "description": "When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions \"marketing plan,\" \"growth plan,\" \"GTM plan,\" \"go-to-market plan,\" \"AARRR plan,\" \"90-day marketing plan,\" \"12-month marketing roadmap,\" \"fractional CMO plan,\" or \"fCMO plan.\" Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.",
+      "version": "0.0.0",
+      "license": "",
+      "creator": "",
+      "compatibility": "",
+      "allowedTools": [],
+      "installUrl": "github:coreyhaines31/marketingskills:skills/marketing-plan",
+      "relPath": "skills/marketing-plan",
+      "verified": true,
+      "tokenCount": 6135,
+      "evalSummary": {
+        "overallScore": 70,
+        "grade": "C",
+        "categories": [
+          {
+            "id": "structure",
+            "name": "Structure & completeness",
+            "score": 7,
+            "max": 10
+          },
+          {
+            "id": "description",
+            "name": "Description quality",
+            "score": 3,
+            "max": 10
+          },
+          {
+            "id": "prompt-engineering",
+            "name": "Prompt engineering",
+            "score": 9,
+            "max": 10
+          },
+          {
+            "id": "context-efficiency",
+            "name": "Context efficiency",
+            "score": 8,
+            "max": 10
+          },
+          {
+            "id": "safety",
+            "name": "Safety & guardrails",
+            "score": 9,
+            "max": 10
+          },
+          {
+            "id": "testability",
+            "name": "Testability",
+            "score": 3,
+            "max": 10
+          },
+          {
+            "id": "naming",
+            "name": "Naming & conventions",
+            "score": 10,
+            "max": 10
+          }
+        ],
+        "evaluatedAt": "2026-06-02T22:28:55.133Z",
+        "evaluatedVersion": "0.0.0"
+      },
+      "evalSummaries": {
+        "quality": {
+          "providerId": "quality",
+          "providerVersion": "1.0.0",
+          "schemaVersion": 1,
+          "passed": true,
+          "overallScore": 70,
+          "grade": "C",
+          "categories": [
+            {
+              "id": "structure",
+              "name": "Structure & completeness",
+              "score": 7,
+              "max": 10
+            },
+            {
+              "id": "description",
+              "name": "Description quality",
+              "score": 3,
+              "max": 10
+            },
+            {
+              "id": "prompt-engineering",
+              "name": "Prompt engineering",
+              "score": 9,
+              "max": 10
+            },
+            {
+              "id": "context-efficiency",
+              "name": "Context efficiency",
+              "score": 8,
+              "max": 10
+            },
+            {
+              "id": "safety",
+              "name": "Safety & guardrails",
+              "score": 9,
+              "max": 10
+            },
+            {
+              "id": "testability",
+              "name": "Testability",
+              "score": 3,
+              "max": 10
+            },
+            {
+              "id": "naming",
+              "name": "Naming & conventions",
+              "score": 10,
+              "max": 10
+            }
+          ],
+          "evaluatedAt": "2026-06-02T22:28:55.133Z",
+          "evaluatedVersion": "0.0.0"
+        },
+        "skill-best-practice": {
+          "providerId": "skill-best-practice",
+          "providerVersion": "1.1.0",
+          "schemaVersion": 1,
+          "passed": false,
+          "overallScore": 69,
+          "grade": "C",
+          "categories": [
+            {
+              "id": "validation",
+              "name": "Deterministic validation",
+              "score": 9,
+              "max": 13
+            }
+          ],
+          "evaluatedAt": "2026-06-02T22:28:55.133Z",
+          "evaluatedVersion": "0.0.0"
+        }
+      }
+    },
     {
       "name": "marketing-psychology",
       "description": "When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.",
@@ -3352,7 +3489,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.569Z",
+        "evaluatedAt": "2026-06-02T22:28:55.137Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -3407,7 +3544,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.569Z",
+          "evaluatedAt": "2026-06-02T22:28:55.137Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -3425,7 +3562,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.569Z",
+          "evaluatedAt": "2026-06-02T22:28:55.137Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -3489,7 +3626,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.572Z",
+        "evaluatedAt": "2026-06-02T22:28:55.140Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -3544,7 +3681,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.572Z",
+          "evaluatedAt": "2026-06-02T22:28:55.140Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -3562,7 +3699,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.572Z",
+          "evaluatedAt": "2026-06-02T22:28:55.140Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -3626,7 +3763,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.573Z",
+        "evaluatedAt": "2026-06-02T22:28:55.142Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -3681,7 +3818,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.573Z",
+          "evaluatedAt": "2026-06-02T22:28:55.142Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -3699,7 +3836,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.573Z",
+          "evaluatedAt": "2026-06-02T22:28:55.142Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -3763,7 +3900,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.576Z",
+        "evaluatedAt": "2026-06-02T22:28:55.144Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -3818,7 +3955,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.576Z",
+          "evaluatedAt": "2026-06-02T22:28:55.144Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -3836,7 +3973,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.576Z",
+          "evaluatedAt": "2026-06-02T22:28:55.144Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -3900,7 +4037,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.578Z",
+        "evaluatedAt": "2026-06-02T22:28:55.146Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -3955,7 +4092,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.578Z",
+          "evaluatedAt": "2026-06-02T22:28:55.146Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -3973,7 +4110,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.578Z",
+          "evaluatedAt": "2026-06-02T22:28:55.146Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -4037,7 +4174,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.580Z",
+        "evaluatedAt": "2026-06-02T22:28:55.148Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -4092,7 +4229,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.580Z",
+          "evaluatedAt": "2026-06-02T22:28:55.148Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -4110,7 +4247,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.580Z",
+          "evaluatedAt": "2026-06-02T22:28:55.148Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -4174,7 +4311,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.581Z",
+        "evaluatedAt": "2026-06-02T22:28:55.149Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -4229,7 +4366,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.581Z",
+          "evaluatedAt": "2026-06-02T22:28:55.149Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -4247,11 +4384,148 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.581Z",
+          "evaluatedAt": "2026-06-02T22:28:55.149Z",
           "evaluatedVersion": "2.0.0"
         }
       }
     },
+    {
+      "name": "prospecting",
+      "description": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.",
+      "version": "1.0.0",
+      "license": "",
+      "creator": "",
+      "compatibility": "",
+      "allowedTools": [],
+      "installUrl": "github:coreyhaines31/marketingskills:skills/prospecting",
+      "relPath": "skills/prospecting",
+      "verified": true,
+      "tokenCount": 4214,
+      "evalSummary": {
+        "overallScore": 69,
+        "grade": "C",
+        "categories": [
+          {
+            "id": "structure",
+            "name": "Structure & completeness",
+            "score": 8,
+            "max": 10
+          },
+          {
+            "id": "description",
+            "name": "Description quality",
+            "score": 3,
+            "max": 10
+          },
+          {
+            "id": "prompt-engineering",
+            "name": "Prompt engineering",
+            "score": 8,
+            "max": 10
+          },
+          {
+            "id": "context-efficiency",
+            "name": "Context efficiency",
+            "score": 7,
+            "max": 10
+          },
+          {
+            "id": "safety",
+            "name": "Safety & guardrails",
+            "score": 7,
+            "max": 10
+          },
+          {
+            "id": "testability",
+            "name": "Testability",
+            "score": 5,
+            "max": 10
+          },
+          {
+            "id": "naming",
+            "name": "Naming & conventions",
+            "score": 10,
+            "max": 10
+          }
+        ],
+        "evaluatedAt": "2026-06-02T22:28:55.152Z",
+        "evaluatedVersion": "1.0.0"
+      },
+      "evalSummaries": {
+        "quality": {
+          "providerId": "quality",
+          "providerVersion": "1.0.0",
+          "schemaVersion": 1,
+          "passed": true,
+          "overallScore": 69,
+          "grade": "C",
+          "categories": [
+            {
+              "id": "structure",
+              "name": "Structure & completeness",
+              "score": 8,
+              "max": 10
+            },
+            {
+              "id": "description",
+              "name": "Description quality",
+              "score": 3,
+              "max": 10
+            },
+            {
+              "id": "prompt-engineering",
+              "name": "Prompt engineering",
+              "score": 8,
+              "max": 10
+            },
+            {
+              "id": "context-efficiency",
+              "name": "Context efficiency",
+              "score": 7,
+              "max": 10
+            },
+            {
+              "id": "safety",
+              "name": "Safety & guardrails",
+              "score": 7,
+              "max": 10
+            },
+            {
+              "id": "testability",
+              "name": "Testability",
+              "score": 5,
+              "max": 10
+            },
+            {
+              "id": "naming",
+              "name": "Naming & conventions",
+              "score": 10,
+              "max": 10
+            }
+          ],
+          "evaluatedAt": "2026-06-02T22:28:55.152Z",
+          "evaluatedVersion": "1.0.0"
+        },
+        "skill-best-practice": {
+          "providerId": "skill-best-practice",
+          "providerVersion": "1.1.0",
+          "schemaVersion": 1,
+          "passed": true,
+          "overallScore": 79,
+          "grade": "C",
+          "categories": [
+            {
+              "id": "validation",
+              "name": "Deterministic validation",
+              "score": 11,
+              "max": 14
+            }
+          ],
+          "evaluatedAt": "2026-06-02T22:28:55.152Z",
+          "evaluatedVersion": "1.0.0"
+        }
+      }
+    },
     {
       "name": "referrals",
       "description": "When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.",
@@ -4311,7 +4585,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.583Z",
+        "evaluatedAt": "2026-06-02T22:28:55.154Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -4366,7 +4640,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.583Z",
+          "evaluatedAt": "2026-06-02T22:28:55.154Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -4384,7 +4658,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.583Z",
+          "evaluatedAt": "2026-06-02T22:28:55.154Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -4448,7 +4722,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.585Z",
+        "evaluatedAt": "2026-06-02T22:28:55.156Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -4503,7 +4777,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.585Z",
+          "evaluatedAt": "2026-06-02T22:28:55.156Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -4521,7 +4795,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.585Z",
+          "evaluatedAt": "2026-06-02T22:28:55.156Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -4585,7 +4859,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.588Z",
+        "evaluatedAt": "2026-06-02T22:28:55.159Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -4640,7 +4914,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.588Z",
+          "evaluatedAt": "2026-06-02T22:28:55.159Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -4658,7 +4932,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.588Z",
+          "evaluatedAt": "2026-06-02T22:28:55.159Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -4722,7 +4996,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.590Z",
+        "evaluatedAt": "2026-06-02T22:28:55.161Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -4777,7 +5051,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.590Z",
+          "evaluatedAt": "2026-06-02T22:28:55.161Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -4795,7 +5069,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.590Z",
+          "evaluatedAt": "2026-06-02T22:28:55.161Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -4859,7 +5133,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.592Z",
+        "evaluatedAt": "2026-06-02T22:28:55.163Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -4914,7 +5188,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.592Z",
+          "evaluatedAt": "2026-06-02T22:28:55.163Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -4932,7 +5206,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.592Z",
+          "evaluatedAt": "2026-06-02T22:28:55.163Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -4996,7 +5270,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.594Z",
+        "evaluatedAt": "2026-06-02T22:28:55.165Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -5051,7 +5325,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.594Z",
+          "evaluatedAt": "2026-06-02T22:28:55.165Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -5069,7 +5343,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.594Z",
+          "evaluatedAt": "2026-06-02T22:28:55.165Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -5133,7 +5407,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.597Z",
+        "evaluatedAt": "2026-06-02T22:28:55.168Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -5188,7 +5462,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.597Z",
+          "evaluatedAt": "2026-06-02T22:28:55.168Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -5206,11 +5480,148 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.597Z",
+          "evaluatedAt": "2026-06-02T22:28:55.168Z",
           "evaluatedVersion": "2.0.0"
         }
       }
     },
+    {
+      "name": "sms",
+      "description": "When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions \"SMS marketing,\" \"text message campaigns,\" \"SMS sequence,\" \"SMS automation,\" \"abandoned cart text,\" \"post-purchase SMS,\" \"Klaviyo SMS,\" \"Postscript,\" \"Attentive,\" \"Twilio,\" \"A2P 10DLC,\" \"TCPA,\" \"SMS compliance,\" \"short code,\" \"toll-free SMS,\" \"MMS campaign,\" \"should I do SMS,\" or \"SMS vs email.\" For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.",
+      "version": "1.0.0",
+      "license": "",
+      "creator": "",
+      "compatibility": "",
+      "allowedTools": [],
+      "installUrl": "github:coreyhaines31/marketingskills:skills/sms",
+      "relPath": "skills/sms",
+      "verified": true,
+      "tokenCount": 4862,
+      "evalSummary": {
+        "overallScore": 69,
+        "grade": "C",
+        "categories": [
+          {
+            "id": "structure",
+            "name": "Structure & completeness",
+            "score": 8,
+            "max": 10
+          },
+          {
+            "id": "description",
+            "name": "Description quality",
+            "score": 3,
+            "max": 10
+          },
+          {
+            "id": "prompt-engineering",
+            "name": "Prompt engineering",
+            "score": 5,
+            "max": 10
+          },
+          {
+            "id": "context-efficiency",
+            "name": "Context efficiency",
+            "score": 8,
+            "max": 10
+          },
+          {
+            "id": "safety",
+            "name": "Safety & guardrails",
+            "score": 7,
+            "max": 10
+          },
+          {
+            "id": "testability",
+            "name": "Testability",
+            "score": 7,
+            "max": 10
+          },
+          {
+            "id": "naming",
+            "name": "Naming & conventions",
+            "score": 10,
+            "max": 10
+          }
+        ],
+        "evaluatedAt": "2026-06-02T22:28:55.170Z",
+        "evaluatedVersion": "1.0.0"
+      },
+      "evalSummaries": {
+        "quality": {
+          "providerId": "quality",
+          "providerVersion": "1.0.0",
+          "schemaVersion": 1,
+          "passed": true,
+          "overallScore": 69,
+          "grade": "C",
+          "categories": [
+            {
+              "id": "structure",
+              "name": "Structure & completeness",
+              "score": 8,
+              "max": 10
+            },
+            {
+              "id": "description",
+              "name": "Description quality",
+              "score": 3,
+              "max": 10
+            },
+            {
+              "id": "prompt-engineering",
+              "name": "Prompt engineering",
+              "score": 5,
+              "max": 10
+            },
+            {
+              "id": "context-efficiency",
+              "name": "Context efficiency",
+              "score": 8,
+              "max": 10
+            },
+            {
+              "id": "safety",
+              "name": "Safety & guardrails",
+              "score": 7,
+              "max": 10
+            },
+            {
+              "id": "testability",
+              "name": "Testability",
+              "score": 7,
+              "max": 10
+            },
+            {
+              "id": "naming",
+              "name": "Naming & conventions",
+              "score": 10,
+              "max": 10
+            }
+          ],
+          "evaluatedAt": "2026-06-02T22:28:55.171Z",
+          "evaluatedVersion": "1.0.0"
+        },
+        "skill-best-practice": {
+          "providerId": "skill-best-practice",
+          "providerVersion": "1.1.0",
+          "schemaVersion": 1,
+          "passed": true,
+          "overallScore": 79,
+          "grade": "C",
+          "categories": [
+            {
+              "id": "validation",
+              "name": "Deterministic validation",
+              "score": 11,
+              "max": 14
+            }
+          ],
+          "evaluatedAt": "2026-06-02T22:28:55.171Z",
+          "evaluatedVersion": "1.0.0"
+        }
+      }
+    },
     {
       "name": "social",
       "description": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.",
@@ -5270,7 +5681,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.600Z",
+        "evaluatedAt": "2026-06-02T22:28:55.173Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -5325,7 +5736,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.600Z",
+          "evaluatedAt": "2026-06-02T22:28:55.173Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -5343,7 +5754,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.600Z",
+          "evaluatedAt": "2026-06-02T22:28:55.173Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -5407,7 +5818,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-05-20T09:15:57.602Z",
+        "evaluatedAt": "2026-06-02T22:28:55.176Z",
         "evaluatedVersion": "2.0.1"
       },
       "evalSummaries": {
@@ -5462,7 +5873,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.602Z",
+          "evaluatedAt": "2026-06-02T22:28:55.176Z",
           "evaluatedVersion": "2.0.1"
         },
         "skill-best-practice": {
@@ -5480,7 +5891,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-05-20T09:15:57.602Z",
+          "evaluatedAt": "2026-06-02T22:28:55.176Z",
           "evaluatedVersion": "2.0.1"
         }
       }
@@ -5492,7 +5903,7 @@
       "name": "coreyhaines31-marketingskills-data-ai",
       "description": "Data, analytics, AI, model, prompt, agent, and automation skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-05-20T09:15:57.604Z",
+      "createdAt": "2026-06-02T22:28:55.177Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -5519,7 +5930,7 @@
           "name": "ads",
           "installUrl": "github:coreyhaines31/marketingskills:skills/ads",
           "description": "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.",
-          "version": "2.0.0"
+          "version": "2.0.1"
         },
         {
           "name": "ai-seo",
@@ -5647,6 +6058,12 @@
           "description": "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).",
           "version": "2.0.0"
         },
+        {
+          "name": "marketing-plan",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/marketing-plan",
+          "description": "When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions \"marketing plan,\" \"growth plan,\" \"GTM plan,\" \"go-to-market plan,\" \"AARRR plan,\" \"90-day marketing plan,\" \"12-month marketing roadmap,\" \"fractional CMO plan,\" or \"fCMO plan.\" Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.",
+          "version": "0.0.0"
+        },
         {
           "name": "marketing-psychology",
           "installUrl": "github:coreyhaines31/marketingskills:skills/marketing-psychology",
@@ -5689,6 +6106,12 @@
           "description": "When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions \"programmatic SEO,\" \"template pages,\" \"pages at scale,\" \"directory pages,\" \"location pages,\" \"[keyword] + [city] pages,\" \"comparison pages,\" \"integration pages,\" \"building many pages for SEO,\" \"pSEO,\" \"generate 100 pages,\" \"data-driven pages,\" or \"templated landing pages.\" Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.",
           "version": "2.0.0"
         },
+        {
+          "name": "prospecting",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/prospecting",
+          "description": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.",
+          "version": "1.0.0"
+        },
         {
           "name": "referrals",
           "installUrl": "github:coreyhaines31/marketingskills:skills/referrals",
@@ -5731,6 +6154,12 @@
           "description": "When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions \"sitemap,\" \"site map,\" \"visual sitemap,\" \"site structure,\" \"page hierarchy,\" \"information architecture,\" \"IA,\" \"navigation design,\" \"URL structure,\" \"breadcrumbs,\" \"internal linking strategy,\" \"website planning,\" \"what pages do I need,\" \"how should I organize my site,\" or \"site navigation.\" Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.",
           "version": "2.0.0"
         },
+        {
+          "name": "sms",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/sms",
+          "description": "When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions \"SMS marketing,\" \"text message campaigns,\" \"SMS sequence,\" \"SMS automation,\" \"abandoned cart text,\" \"post-purchase SMS,\" \"Klaviyo SMS,\" \"Postscript,\" \"Attentive,\" \"Twilio,\" \"A2P 10DLC,\" \"TCPA,\" \"SMS compliance,\" \"short code,\" \"toll-free SMS,\" \"MMS campaign,\" \"should I do SMS,\" or \"SMS vs email.\" For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.",
+          "version": "1.0.0"
+        },
         {
           "name": "social",
           "installUrl": "github:coreyhaines31/marketingskills:skills/social",
@@ -5756,7 +6185,7 @@
       "name": "coreyhaines31-marketingskills-devops",
       "description": "Deployment, CI/CD, infrastructure, cloud, Docker, Kubernetes, and automation skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-05-20T09:15:57.604Z",
+      "createdAt": "2026-06-02T22:28:55.177Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -5845,6 +6274,12 @@
           "description": "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).",
           "version": "2.0.0"
         },
+        {
+          "name": "marketing-plan",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/marketing-plan",
+          "description": "When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions \"marketing plan,\" \"growth plan,\" \"GTM plan,\" \"go-to-market plan,\" \"AARRR plan,\" \"90-day marketing plan,\" \"12-month marketing roadmap,\" \"fractional CMO plan,\" or \"fCMO plan.\" Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.",
+          "version": "0.0.0"
+        },
         {
           "name": "marketing-psychology",
           "installUrl": "github:coreyhaines31/marketingskills:skills/marketing-psychology",
@@ -5869,6 +6304,12 @@
           "description": "When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions \"programmatic SEO,\" \"template pages,\" \"pages at scale,\" \"directory pages,\" \"location pages,\" \"[keyword] + [city] pages,\" \"comparison pages,\" \"integration pages,\" \"building many pages for SEO,\" \"pSEO,\" \"generate 100 pages,\" \"data-driven pages,\" or \"templated landing pages.\" Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.",
           "version": "2.0.0"
         },
+        {
+          "name": "prospecting",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/prospecting",
+          "description": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.",
+          "version": "1.0.0"
+        },
         {
           "name": "referrals",
           "installUrl": "github:coreyhaines31/marketingskills:skills/referrals",
@@ -5912,7 +6353,7 @@
       "name": "coreyhaines31-marketingskills-engineering",
       "description": "Coding, debugging, testing, architecture, review, and software engineering skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-05-20T09:15:57.604Z",
+      "createdAt": "2026-06-02T22:28:55.177Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -5939,7 +6380,7 @@
           "name": "ads",
           "installUrl": "github:coreyhaines31/marketingskills:skills/ads",
           "description": "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.",
-          "version": "2.0.0"
+          "version": "2.0.1"
         },
         {
           "name": "ai-seo",
@@ -5989,12 +6430,24 @@
           "description": "When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions \"engineering as marketing,\" \"free tool,\" \"marketing tool,\" \"calculator,\" \"generator,\" \"interactive tool,\" \"lead gen tool,\" \"build a tool for leads,\" \"free resource,\" \"ROI calculator,\" \"grader tool,\" \"audit tool,\" \"should I build a free tool,\" or \"tools for lead gen.\" Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.",
           "version": "2.0.0"
         },
+        {
+          "name": "marketing-plan",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/marketing-plan",
+          "description": "When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions \"marketing plan,\" \"growth plan,\" \"GTM plan,\" \"go-to-market plan,\" \"AARRR plan,\" \"90-day marketing plan,\" \"12-month marketing roadmap,\" \"fractional CMO plan,\" or \"fCMO plan.\" Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.",
+          "version": "0.0.0"
+        },
         {
           "name": "programmatic-seo",
           "installUrl": "github:coreyhaines31/marketingskills:skills/programmatic-seo",
           "description": "When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions \"programmatic SEO,\" \"template pages,\" \"pages at scale,\" \"directory pages,\" \"location pages,\" \"[keyword] + [city] pages,\" \"comparison pages,\" \"integration pages,\" \"building many pages for SEO,\" \"pSEO,\" \"generate 100 pages,\" \"data-driven pages,\" or \"templated landing pages.\" Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.",
           "version": "2.0.0"
         },
+        {
+          "name": "prospecting",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/prospecting",
+          "description": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.",
+          "version": "1.0.0"
+        },
         {
           "name": "schema",
           "installUrl": "github:coreyhaines31/marketingskills:skills/schema",
@@ -6012,6 +6465,12 @@
           "installUrl": "github:coreyhaines31/marketingskills:skills/site-architecture",
           "description": "When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions \"sitemap,\" \"site map,\" \"visual sitemap,\" \"site structure,\" \"page hierarchy,\" \"information architecture,\" \"IA,\" \"navigation design,\" \"URL structure,\" \"breadcrumbs,\" \"internal linking strategy,\" \"website planning,\" \"what pages do I need,\" \"how should I organize my site,\" or \"site navigation.\" Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.",
           "version": "2.0.0"
+        },
+        {
+          "name": "sms",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/sms",
+          "description": "When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions \"SMS marketing,\" \"text message campaigns,\" \"SMS sequence,\" \"SMS automation,\" \"abandoned cart text,\" \"post-purchase SMS,\" \"Klaviyo SMS,\" \"Postscript,\" \"Attentive,\" \"Twilio,\" \"A2P 10DLC,\" \"TCPA,\" \"SMS compliance,\" \"short code,\" \"toll-free SMS,\" \"MMS campaign,\" \"should I do SMS,\" or \"SMS vs email.\" For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.",
+          "version": "1.0.0"
         }
       ],
       "sourceRepo": {
@@ -6026,7 +6485,7 @@
       "name": "coreyhaines31-marketingskills-frontend-design",
       "description": "Frontend, UI, UX, visual design, component, theme, and landing-page skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-05-20T09:15:57.604Z",
+      "createdAt": "2026-06-02T22:28:55.177Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -6053,7 +6512,7 @@
           "name": "ads",
           "installUrl": "github:coreyhaines31/marketingskills:skills/ads",
           "description": "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.",
-          "version": "2.0.0"
+          "version": "2.0.1"
         },
         {
           "name": "churn-prevention",
@@ -6109,12 +6568,24 @@
           "description": "When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners, listing visuals, or brand assets. Also use when the user mentions 'AI image generation,' 'generate an image,' 'create a graphic,' 'product mockup,' 'hero image,' 'social media graphic,' 'banner image,' 'cover photo,' 'profile banner,' 'listing screenshot,' 'Flux,' 'Flux Kontext,' 'Midjourney,' 'DALL-E,' 'GPT Image,' 'ChatGPT Images,' 'Ideogram,' 'Gemini image,' 'Nano Banana,' 'Recraft,' 'Stable Diffusion,' 'Canva,' 'Figma,' 'image optimization,' 'compress images,' 'WebP,' or 'OG image.' Use this for general-purpose marketing image creation and optimization. For paid ad image creative and platform-specific ad specs, see ad-creative. For video production, see video.",
           "version": "2.0.1"
         },
+        {
+          "name": "marketing-plan",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/marketing-plan",
+          "description": "When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions \"marketing plan,\" \"growth plan,\" \"GTM plan,\" \"go-to-market plan,\" \"AARRR plan,\" \"90-day marketing plan,\" \"12-month marketing roadmap,\" \"fractional CMO plan,\" or \"fCMO plan.\" Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.",
+          "version": "0.0.0"
+        },
         {
           "name": "programmatic-seo",
           "installUrl": "github:coreyhaines31/marketingskills:skills/programmatic-seo",
           "description": "When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions \"programmatic SEO,\" \"template pages,\" \"pages at scale,\" \"directory pages,\" \"location pages,\" \"[keyword] + [city] pages,\" \"comparison pages,\" \"integration pages,\" \"building many pages for SEO,\" \"pSEO,\" \"generate 100 pages,\" \"data-driven pages,\" or \"templated landing pages.\" Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.",
           "version": "2.0.0"
         },
+        {
+          "name": "prospecting",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/prospecting",
+          "description": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.",
+          "version": "1.0.0"
+        },
         {
           "name": "seo-audit",
           "installUrl": "github:coreyhaines31/marketingskills:skills/seo-audit",
@@ -6126,6 +6597,12 @@
           "installUrl": "github:coreyhaines31/marketingskills:skills/site-architecture",
           "description": "When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions \"sitemap,\" \"site map,\" \"visual sitemap,\" \"site structure,\" \"page hierarchy,\" \"information architecture,\" \"IA,\" \"navigation design,\" \"URL structure,\" \"breadcrumbs,\" \"internal linking strategy,\" \"website planning,\" \"what pages do I need,\" \"how should I organize my site,\" or \"site navigation.\" Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.",
           "version": "2.0.0"
+        },
+        {
+          "name": "sms",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/sms",
+          "description": "When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions \"SMS marketing,\" \"text message campaigns,\" \"SMS sequence,\" \"SMS automation,\" \"abandoned cart text,\" \"post-purchase SMS,\" \"Klaviyo SMS,\" \"Postscript,\" \"Attentive,\" \"Twilio,\" \"A2P 10DLC,\" \"TCPA,\" \"SMS compliance,\" \"short code,\" \"toll-free SMS,\" \"MMS campaign,\" \"should I do SMS,\" or \"SMS vs email.\" For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.",
+          "version": "1.0.0"
         }
       ],
       "sourceRepo": {
@@ -6140,7 +6617,7 @@
       "name": "coreyhaines31-marketingskills-marketing",
       "description": "Marketing, growth, SEO, ASO, affiliate, sales, and conversion skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-05-20T09:15:57.604Z",
+      "createdAt": "2026-06-02T22:28:55.177Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -6167,7 +6644,7 @@
           "name": "ads",
           "installUrl": "github:coreyhaines31/marketingskills:skills/ads",
           "description": "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.",
-          "version": "2.0.0"
+          "version": "2.0.1"
         },
         {
           "name": "ai-seo",
@@ -6295,6 +6772,12 @@
           "description": "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).",
           "version": "2.0.0"
         },
+        {
+          "name": "marketing-plan",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/marketing-plan",
+          "description": "When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions \"marketing plan,\" \"growth plan,\" \"GTM plan,\" \"go-to-market plan,\" \"AARRR plan,\" \"90-day marketing plan,\" \"12-month marketing roadmap,\" \"fractional CMO plan,\" or \"fCMO plan.\" Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.",
+          "version": "0.0.0"
+        },
         {
           "name": "marketing-psychology",
           "installUrl": "github:coreyhaines31/marketingskills:skills/marketing-psychology",
@@ -6337,6 +6820,12 @@
           "description": "When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions \"programmatic SEO,\" \"template pages,\" \"pages at scale,\" \"directory pages,\" \"location pages,\" \"[keyword] + [city] pages,\" \"comparison pages,\" \"integration pages,\" \"building many pages for SEO,\" \"pSEO,\" \"generate 100 pages,\" \"data-driven pages,\" or \"templated landing pages.\" Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.",
           "version": "2.0.0"
         },
+        {
+          "name": "prospecting",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/prospecting",
+          "description": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.",
+          "version": "1.0.0"
+        },
         {
           "name": "referrals",
           "installUrl": "github:coreyhaines31/marketingskills:skills/referrals",
@@ -6379,6 +6868,12 @@
           "description": "When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions \"sitemap,\" \"site map,\" \"visual sitemap,\" \"site structure,\" \"page hierarchy,\" \"information architecture,\" \"IA,\" \"navigation design,\" \"URL structure,\" \"breadcrumbs,\" \"internal linking strategy,\" \"website planning,\" \"what pages do I need,\" \"how should I organize my site,\" or \"site navigation.\" Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.",
           "version": "2.0.0"
         },
+        {
+          "name": "sms",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/sms",
+          "description": "When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions \"SMS marketing,\" \"text message campaigns,\" \"SMS sequence,\" \"SMS automation,\" \"abandoned cart text,\" \"post-purchase SMS,\" \"Klaviyo SMS,\" \"Postscript,\" \"Attentive,\" \"Twilio,\" \"A2P 10DLC,\" \"TCPA,\" \"SMS compliance,\" \"short code,\" \"toll-free SMS,\" \"MMS campaign,\" \"should I do SMS,\" or \"SMS vs email.\" For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.",
+          "version": "1.0.0"
+        },
         {
           "name": "social",
           "installUrl": "github:coreyhaines31/marketingskills:skills/social",
@@ -6404,7 +6899,7 @@
       "name": "coreyhaines31-marketingskills-product-business",
       "description": "Product, strategy, PRD, planning, finance, resume, and business workflow skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-05-20T09:15:57.604Z",
+      "createdAt": "2026-06-02T22:28:55.177Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -6431,7 +6926,7 @@
           "name": "ads",
           "installUrl": "github:coreyhaines31/marketingskills:skills/ads",
           "description": "When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.",
-          "version": "2.0.0"
+          "version": "2.0.1"
         },
         {
           "name": "ai-seo",
@@ -6559,6 +7054,12 @@
           "description": "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).",
           "version": "2.0.0"
         },
+        {
+          "name": "marketing-plan",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/marketing-plan",
+          "description": "When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions \"marketing plan,\" \"growth plan,\" \"GTM plan,\" \"go-to-market plan,\" \"AARRR plan,\" \"90-day marketing plan,\" \"12-month marketing roadmap,\" \"fractional CMO plan,\" or \"fCMO plan.\" Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.",
+          "version": "0.0.0"
+        },
         {
           "name": "marketing-psychology",
           "installUrl": "github:coreyhaines31/marketingskills:skills/marketing-psychology",
@@ -6601,6 +7102,12 @@
           "description": "When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions \"programmatic SEO,\" \"template pages,\" \"pages at scale,\" \"directory pages,\" \"location pages,\" \"[keyword] + [city] pages,\" \"comparison pages,\" \"integration pages,\" \"building many pages for SEO,\" \"pSEO,\" \"generate 100 pages,\" \"data-driven pages,\" or \"templated landing pages.\" Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.",
           "version": "2.0.0"
         },
+        {
+          "name": "prospecting",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/prospecting",
+          "description": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.",
+          "version": "1.0.0"
+        },
         {
           "name": "referrals",
           "installUrl": "github:coreyhaines31/marketingskills:skills/referrals",
@@ -6643,6 +7150,12 @@
           "description": "When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions \"sitemap,\" \"site map,\" \"visual sitemap,\" \"site structure,\" \"page hierarchy,\" \"information architecture,\" \"IA,\" \"navigation design,\" \"URL structure,\" \"breadcrumbs,\" \"internal linking strategy,\" \"website planning,\" \"what pages do I need,\" \"how should I organize my site,\" or \"site navigation.\" Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.",
           "version": "2.0.0"
         },
+        {
+          "name": "sms",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/sms",
+          "description": "When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions \"SMS marketing,\" \"text message campaigns,\" \"SMS sequence,\" \"SMS automation,\" \"abandoned cart text,\" \"post-purchase SMS,\" \"Klaviyo SMS,\" \"Postscript,\" \"Attentive,\" \"Twilio,\" \"A2P 10DLC,\" \"TCPA,\" \"SMS compliance,\" \"short code,\" \"toll-free SMS,\" \"MMS campaign,\" \"should I do SMS,\" or \"SMS vs email.\" For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.",
+          "version": "1.0.0"
+        },
         {
           "name": "social",
           "installUrl": "github:coreyhaines31/marketingskills:skills/social",
@@ -6668,7 +7181,7 @@
       "name": "coreyhaines31-marketingskills-research",
       "description": "Research, academic, literature-review, citation, paper, and analysis skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-05-20T09:15:57.604Z",
+      "createdAt": "2026-06-02T22:28:55.177Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -6715,6 +7228,12 @@
           "description": "When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions \"engineering as marketing,\" \"free tool,\" \"marketing tool,\" \"calculator,\" \"generator,\" \"interactive tool,\" \"lead gen tool,\" \"build a tool for leads,\" \"free resource,\" \"ROI calculator,\" \"grader tool,\" \"audit tool,\" \"should I build a free tool,\" or \"tools for lead gen.\" Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.",
           "version": "2.0.0"
         },
+        {
+          "name": "prospecting",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/prospecting",
+          "description": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.",
+          "version": "1.0.0"
+        },
         {
           "name": "sales-enablement",
           "installUrl": "github:coreyhaines31/marketingskills:skills/sales-enablement",
@@ -6746,7 +7265,7 @@
       "name": "coreyhaines31-marketingskills-writing",
       "description": "Writing, editing, documentation, publishing, and content-production skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-05-20T09:15:57.604Z",
+      "createdAt": "2026-06-02T22:28:55.177Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -6841,12 +7360,24 @@
           "description": "When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions \"programmatic SEO,\" \"template pages,\" \"pages at scale,\" \"directory pages,\" \"location pages,\" \"[keyword] + [city] pages,\" \"comparison pages,\" \"integration pages,\" \"building many pages for SEO,\" \"pSEO,\" \"generate 100 pages,\" \"data-driven pages,\" or \"templated landing pages.\" Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.",
           "version": "2.0.0"
         },
+        {
+          "name": "prospecting",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/prospecting",
+          "description": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.",
+          "version": "1.0.0"
+        },
         {
           "name": "sales-enablement",
           "installUrl": "github:coreyhaines31/marketingskills:skills/sales-enablement",
           "description": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.",
           "version": "2.0.0"
         },
+        {
+          "name": "sms",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/sms",
+          "description": "When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions \"SMS marketing,\" \"text message campaigns,\" \"SMS sequence,\" \"SMS automation,\" \"abandoned cart text,\" \"post-purchase SMS,\" \"Klaviyo SMS,\" \"Postscript,\" \"Attentive,\" \"Twilio,\" \"A2P 10DLC,\" \"TCPA,\" \"SMS compliance,\" \"short code,\" \"toll-free SMS,\" \"MMS campaign,\" \"should I do SMS,\" or \"SMS vs email.\" For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.",
+          "version": "1.0.0"
+        },
         {
           "name": "social",
           "installUrl": "github:coreyhaines31/marketingskills:skills/social",