agent-skill-manager 2.10.0 → 2.12.0

package/data/skill-index/coreyhaines31_marketingskills.json

@@ -2,8 +2,8 @@
   "repoUrl": "https://github.com/coreyhaines31/marketingskills.git",
   "owner": "coreyhaines31",
   "repo": "marketingskills",
-  "updatedAt": "2026-06-02T22:28:55.177Z",
-  "skillCount": 43,
+  "updatedAt": "2026-06-17T07:47:17.260Z",
+  "skillCount": 45,
   "skills": [
     {
       "name": "ab-testing",
@@ -64,7 +64,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.074Z",
+        "evaluatedAt": "2026-06-17T07:47:17.156Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -119,7 +119,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.074Z",
+          "evaluatedAt": "2026-06-17T07:47:17.156Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -137,7 +137,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.074Z",
+          "evaluatedAt": "2026-06-17T07:47:17.156Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -201,7 +201,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.076Z",
+        "evaluatedAt": "2026-06-17T07:47:17.158Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -256,7 +256,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.077Z",
+          "evaluatedAt": "2026-06-17T07:47:17.158Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -274,7 +274,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.077Z",
+          "evaluatedAt": "2026-06-17T07:47:17.158Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -338,7 +338,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.079Z",
+        "evaluatedAt": "2026-06-17T07:47:17.161Z",
         "evaluatedVersion": "2.0.1"
       },
       "evalSummaries": {
@@ -393,7 +393,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.079Z",
+          "evaluatedAt": "2026-06-17T07:47:17.161Z",
           "evaluatedVersion": "2.0.1"
         },
         "skill-best-practice": {
@@ -411,15 +411,15 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.079Z",
+          "evaluatedAt": "2026-06-17T07:47:17.161Z",
           "evaluatedVersion": "2.0.1"
         }
       }
     },
     {
       "name": "ai-seo",
-      "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
-      "version": "2.0.1",
+      "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
+      "version": "2.1.0",
       "license": "",
       "creator": "",
       "compatibility": "",
@@ -427,7 +427,7 @@
       "installUrl": "github:coreyhaines31/marketingskills:skills/ai-seo",
       "relPath": "skills/ai-seo",
       "verified": true,
-      "tokenCount": 7261,
+      "tokenCount": 7441,
       "evalSummary": {
         "overallScore": 59,
         "grade": "D",
@@ -475,8 +475,8 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.083Z",
-        "evaluatedVersion": "2.0.1"
+        "evaluatedAt": "2026-06-17T07:47:17.164Z",
+        "evaluatedVersion": "2.1.0"
       },
       "evalSummaries": {
         "quality": {
@@ -530,8 +530,8 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.083Z",
-          "evaluatedVersion": "2.0.1"
+          "evaluatedAt": "2026-06-17T07:47:17.164Z",
+          "evaluatedVersion": "2.1.0"
         },
         "skill-best-practice": {
           "providerId": "skill-best-practice",
@@ -548,8 +548,8 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.083Z",
-          "evaluatedVersion": "2.0.1"
+          "evaluatedAt": "2026-06-17T07:47:17.164Z",
+          "evaluatedVersion": "2.1.0"
         }
       }
     },
@@ -612,7 +612,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.086Z",
+        "evaluatedAt": "2026-06-17T07:47:17.167Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -667,7 +667,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.086Z",
+          "evaluatedAt": "2026-06-17T07:47:17.167Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -685,7 +685,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.086Z",
+          "evaluatedAt": "2026-06-17T07:47:17.167Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -749,7 +749,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.088Z",
+        "evaluatedAt": "2026-06-17T07:47:17.169Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -804,7 +804,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.089Z",
+          "evaluatedAt": "2026-06-17T07:47:17.169Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -822,7 +822,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.089Z",
+          "evaluatedAt": "2026-06-17T07:47:17.169Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -886,7 +886,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.092Z",
+        "evaluatedAt": "2026-06-17T07:47:17.172Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -941,7 +941,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.092Z",
+          "evaluatedAt": "2026-06-17T07:47:17.172Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -959,7 +959,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.092Z",
+          "evaluatedAt": "2026-06-17T07:47:17.172Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -1023,7 +1023,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.094Z",
+        "evaluatedAt": "2026-06-17T07:47:17.175Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -1078,7 +1078,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.094Z",
+          "evaluatedAt": "2026-06-17T07:47:17.175Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -1096,7 +1096,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.094Z",
+          "evaluatedAt": "2026-06-17T07:47:17.175Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -1160,7 +1160,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.096Z",
+        "evaluatedAt": "2026-06-17T07:47:17.177Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -1215,7 +1215,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.096Z",
+          "evaluatedAt": "2026-06-17T07:47:17.177Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -1233,7 +1233,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.096Z",
+          "evaluatedAt": "2026-06-17T07:47:17.177Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -1297,7 +1297,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.098Z",
+        "evaluatedAt": "2026-06-17T07:47:17.179Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -1352,7 +1352,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.098Z",
+          "evaluatedAt": "2026-06-17T07:47:17.179Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -1370,7 +1370,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.098Z",
+          "evaluatedAt": "2026-06-17T07:47:17.179Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -1434,7 +1434,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.100Z",
+        "evaluatedAt": "2026-06-17T07:47:17.181Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -1489,7 +1489,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.100Z",
+          "evaluatedAt": "2026-06-17T07:47:17.181Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -1507,7 +1507,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.100Z",
+          "evaluatedAt": "2026-06-17T07:47:17.181Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -1571,7 +1571,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.103Z",
+        "evaluatedAt": "2026-06-17T07:47:17.183Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -1626,7 +1626,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.103Z",
+          "evaluatedAt": "2026-06-17T07:47:17.183Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -1644,7 +1644,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.103Z",
+          "evaluatedAt": "2026-06-17T07:47:17.183Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -1708,7 +1708,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.105Z",
+        "evaluatedAt": "2026-06-17T07:47:17.185Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -1763,7 +1763,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.105Z",
+          "evaluatedAt": "2026-06-17T07:47:17.185Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -1781,7 +1781,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.105Z",
+          "evaluatedAt": "2026-06-17T07:47:17.185Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -1845,7 +1845,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.107Z",
+        "evaluatedAt": "2026-06-17T07:47:17.188Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -1900,7 +1900,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.107Z",
+          "evaluatedAt": "2026-06-17T07:47:17.188Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -1918,15 +1918,15 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.108Z",
+          "evaluatedAt": "2026-06-17T07:47:17.188Z",
           "evaluatedVersion": "2.0.0"
         }
       }
     },
     {
       "name": "copywriting",
-      "description": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing.",
-      "version": "2.0.0",
+      "description": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.",
+      "version": "2.0.1",
       "license": "",
       "creator": "",
       "compatibility": "",
@@ -1934,7 +1934,7 @@
       "installUrl": "github:coreyhaines31/marketingskills:skills/copywriting",
       "relPath": "skills/copywriting",
       "verified": true,
-      "tokenCount": 2112,
+      "tokenCount": 2136,
       "evalSummary": {
         "overallScore": 60,
         "grade": "D",
@@ -1982,8 +1982,8 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.110Z",
-        "evaluatedVersion": "2.0.0"
+        "evaluatedAt": "2026-06-17T07:47:17.190Z",
+        "evaluatedVersion": "2.0.1"
       },
       "evalSummaries": {
         "quality": {
@@ -2037,8 +2037,8 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.110Z",
-          "evaluatedVersion": "2.0.0"
+          "evaluatedAt": "2026-06-17T07:47:17.190Z",
+          "evaluatedVersion": "2.0.1"
         },
         "skill-best-practice": {
           "providerId": "skill-best-practice",
@@ -2055,8 +2055,8 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.110Z",
-          "evaluatedVersion": "2.0.0"
+          "evaluatedAt": "2026-06-17T07:47:17.190Z",
+          "evaluatedVersion": "2.0.1"
         }
       }
     },
@@ -2119,7 +2119,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.112Z",
+        "evaluatedAt": "2026-06-17T07:47:17.192Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -2174,7 +2174,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.112Z",
+          "evaluatedAt": "2026-06-17T07:47:17.192Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -2192,7 +2192,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.112Z",
+          "evaluatedAt": "2026-06-17T07:47:17.192Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -2256,7 +2256,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.114Z",
+        "evaluatedAt": "2026-06-17T07:47:17.193Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -2311,7 +2311,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.114Z",
+          "evaluatedAt": "2026-06-17T07:47:17.193Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -2329,7 +2329,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.114Z",
+          "evaluatedAt": "2026-06-17T07:47:17.193Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -2393,7 +2393,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.117Z",
+        "evaluatedAt": "2026-06-17T07:47:17.197Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -2448,7 +2448,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.117Z",
+          "evaluatedAt": "2026-06-17T07:47:17.197Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -2466,7 +2466,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.117Z",
+          "evaluatedAt": "2026-06-17T07:47:17.197Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -2530,7 +2530,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.120Z",
+        "evaluatedAt": "2026-06-17T07:47:17.199Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -2585,7 +2585,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.120Z",
+          "evaluatedAt": "2026-06-17T07:47:17.199Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -2603,7 +2603,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.120Z",
+          "evaluatedAt": "2026-06-17T07:47:17.199Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -2667,7 +2667,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.122Z",
+        "evaluatedAt": "2026-06-17T07:47:17.201Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -2722,7 +2722,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.122Z",
+          "evaluatedAt": "2026-06-17T07:47:17.201Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -2740,7 +2740,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.122Z",
+          "evaluatedAt": "2026-06-17T07:47:17.201Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -2804,7 +2804,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.124Z",
+        "evaluatedAt": "2026-06-17T07:47:17.203Z",
         "evaluatedVersion": "2.0.1"
       },
       "evalSummaries": {
@@ -2859,7 +2859,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.124Z",
+          "evaluatedAt": "2026-06-17T07:47:17.204Z",
           "evaluatedVersion": "2.0.1"
         },
         "skill-best-practice": {
@@ -2877,15 +2877,15 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.124Z",
+          "evaluatedAt": "2026-06-17T07:47:17.204Z",
           "evaluatedVersion": "2.0.1"
         }
       }
     },
     {
       "name": "launch",
-      "description": "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.",
-      "version": "2.0.0",
+      "description": "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.",
+      "version": "2.0.1",
       "license": "",
       "creator": "",
       "compatibility": "",
@@ -2893,7 +2893,7 @@
       "installUrl": "github:coreyhaines31/marketingskills:skills/launch",
       "relPath": "skills/launch",
       "verified": true,
-      "tokenCount": 3551,
+      "tokenCount": 3573,
       "evalSummary": {
         "overallScore": 67,
         "grade": "C",
@@ -2941,8 +2941,8 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.126Z",
-        "evaluatedVersion": "2.0.0"
+        "evaluatedAt": "2026-06-17T07:47:17.206Z",
+        "evaluatedVersion": "2.0.1"
       },
       "evalSummaries": {
         "quality": {
@@ -2996,8 +2996,8 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.126Z",
-          "evaluatedVersion": "2.0.0"
+          "evaluatedAt": "2026-06-17T07:47:17.206Z",
+          "evaluatedVersion": "2.0.1"
         },
         "skill-best-practice": {
           "providerId": "skill-best-practice",
@@ -3014,8 +3014,8 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.126Z",
-          "evaluatedVersion": "2.0.0"
+          "evaluatedAt": "2026-06-17T07:47:17.206Z",
+          "evaluatedVersion": "2.0.1"
         }
       }
     },
@@ -3078,7 +3078,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.129Z",
+        "evaluatedAt": "2026-06-17T07:47:17.208Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -3133,7 +3133,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.129Z",
+          "evaluatedAt": "2026-06-17T07:47:17.208Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -3151,7 +3151,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.129Z",
+          "evaluatedAt": "2026-06-17T07:47:17.208Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -3215,7 +3215,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.131Z",
+        "evaluatedAt": "2026-06-17T07:47:17.210Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -3270,7 +3270,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.131Z",
+          "evaluatedAt": "2026-06-17T07:47:17.210Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -3288,7 +3288,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.131Z",
+          "evaluatedAt": "2026-06-17T07:47:17.210Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -3352,7 +3352,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.133Z",
+        "evaluatedAt": "2026-06-17T07:47:17.212Z",
         "evaluatedVersion": "0.0.0"
       },
       "evalSummaries": {
@@ -3407,7 +3407,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.133Z",
+          "evaluatedAt": "2026-06-17T07:47:17.212Z",
           "evaluatedVersion": "0.0.0"
         },
         "skill-best-practice": {
@@ -3425,7 +3425,7 @@
               "max": 13
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.133Z",
+          "evaluatedAt": "2026-06-17T07:47:17.212Z",
           "evaluatedVersion": "0.0.0"
         }
       }
@@ -3489,7 +3489,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.137Z",
+        "evaluatedAt": "2026-06-17T07:47:17.216Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -3544,7 +3544,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.137Z",
+          "evaluatedAt": "2026-06-17T07:47:17.216Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -3562,11 +3562,148 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.137Z",
+          "evaluatedAt": "2026-06-17T07:47:17.216Z",
           "evaluatedVersion": "2.0.0"
         }
       }
     },
+    {
+      "name": "offers",
+      "description": "When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.",
+      "version": "1.0.0",
+      "license": "",
+      "creator": "",
+      "compatibility": "",
+      "allowedTools": [],
+      "installUrl": "github:coreyhaines31/marketingskills:skills/offers",
+      "relPath": "skills/offers",
+      "verified": true,
+      "tokenCount": 2660,
+      "evalSummary": {
+        "overallScore": 57,
+        "grade": "D",
+        "categories": [
+          {
+            "id": "structure",
+            "name": "Structure & completeness",
+            "score": 8,
+            "max": 10
+          },
+          {
+            "id": "description",
+            "name": "Description quality",
+            "score": 3,
+            "max": 10
+          },
+          {
+            "id": "prompt-engineering",
+            "name": "Prompt engineering",
+            "score": 5,
+            "max": 10
+          },
+          {
+            "id": "context-efficiency",
+            "name": "Context efficiency",
+            "score": 9,
+            "max": 10
+          },
+          {
+            "id": "safety",
+            "name": "Safety & guardrails",
+            "score": 4,
+            "max": 10
+          },
+          {
+            "id": "testability",
+            "name": "Testability",
+            "score": 1,
+            "max": 10
+          },
+          {
+            "id": "naming",
+            "name": "Naming & conventions",
+            "score": 10,
+            "max": 10
+          }
+        ],
+        "evaluatedAt": "2026-06-17T07:47:17.218Z",
+        "evaluatedVersion": "1.0.0"
+      },
+      "evalSummaries": {
+        "quality": {
+          "providerId": "quality",
+          "providerVersion": "1.0.0",
+          "schemaVersion": 1,
+          "passed": true,
+          "overallScore": 57,
+          "grade": "D",
+          "categories": [
+            {
+              "id": "structure",
+              "name": "Structure & completeness",
+              "score": 8,
+              "max": 10
+            },
+            {
+              "id": "description",
+              "name": "Description quality",
+              "score": 3,
+              "max": 10
+            },
+            {
+              "id": "prompt-engineering",
+              "name": "Prompt engineering",
+              "score": 5,
+              "max": 10
+            },
+            {
+              "id": "context-efficiency",
+              "name": "Context efficiency",
+              "score": 9,
+              "max": 10
+            },
+            {
+              "id": "safety",
+              "name": "Safety & guardrails",
+              "score": 4,
+              "max": 10
+            },
+            {
+              "id": "testability",
+              "name": "Testability",
+              "score": 1,
+              "max": 10
+            },
+            {
+              "id": "naming",
+              "name": "Naming & conventions",
+              "score": 10,
+              "max": 10
+            }
+          ],
+          "evaluatedAt": "2026-06-17T07:47:17.218Z",
+          "evaluatedVersion": "1.0.0"
+        },
+        "skill-best-practice": {
+          "providerId": "skill-best-practice",
+          "providerVersion": "1.1.0",
+          "schemaVersion": 1,
+          "passed": true,
+          "overallScore": 79,
+          "grade": "C",
+          "categories": [
+            {
+              "id": "validation",
+              "name": "Deterministic validation",
+              "score": 11,
+              "max": 14
+            }
+          ],
+          "evaluatedAt": "2026-06-17T07:47:17.218Z",
+          "evaluatedVersion": "1.0.0"
+        }
+      }
+    },
     {
       "name": "onboarding",
       "description": "When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions \"onboarding flow,\" \"activation rate,\" \"user activation,\" \"first-run experience,\" \"empty states,\" \"onboarding checklist,\" \"aha moment,\" \"new user experience,\" \"users aren't activating,\" \"nobody completes setup,\" \"low activation rate,\" \"users sign up but don't use the product,\" \"time to value,\" or \"first session experience.\" Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup. For ongoing email sequences, see emails.",
@@ -3626,7 +3763,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.140Z",
+        "evaluatedAt": "2026-06-17T07:47:17.220Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -3681,7 +3818,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.140Z",
+          "evaluatedAt": "2026-06-17T07:47:17.220Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -3699,7 +3836,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.140Z",
+          "evaluatedAt": "2026-06-17T07:47:17.220Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -3763,7 +3900,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.142Z",
+        "evaluatedAt": "2026-06-17T07:47:17.222Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -3818,7 +3955,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.142Z",
+          "evaluatedAt": "2026-06-17T07:47:17.222Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -3836,7 +3973,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.142Z",
+          "evaluatedAt": "2026-06-17T07:47:17.222Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -3900,7 +4037,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.144Z",
+        "evaluatedAt": "2026-06-17T07:47:17.224Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -3955,7 +4092,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.144Z",
+          "evaluatedAt": "2026-06-17T07:47:17.224Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -3973,15 +4110,15 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.144Z",
+          "evaluatedAt": "2026-06-17T07:47:17.224Z",
           "evaluatedVersion": "2.0.0"
         }
       }
     },
     {
       "name": "pricing",
-      "description": "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywalls.",
-      "version": "2.0.0",
+      "description": "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.",
+      "version": "2.0.1",
       "license": "",
       "creator": "",
       "compatibility": "",
@@ -3989,7 +4126,7 @@
       "installUrl": "github:coreyhaines31/marketingskills:skills/pricing",
       "relPath": "skills/pricing",
       "verified": true,
-      "tokenCount": 1989,
+      "tokenCount": 2015,
       "evalSummary": {
         "overallScore": 61,
         "grade": "D",
@@ -4037,8 +4174,8 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.146Z",
-        "evaluatedVersion": "2.0.0"
+        "evaluatedAt": "2026-06-17T07:47:17.226Z",
+        "evaluatedVersion": "2.0.1"
       },
       "evalSummaries": {
         "quality": {
@@ -4092,8 +4229,8 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.146Z",
-          "evaluatedVersion": "2.0.0"
+          "evaluatedAt": "2026-06-17T07:47:17.226Z",
+          "evaluatedVersion": "2.0.1"
         },
         "skill-best-practice": {
           "providerId": "skill-best-practice",
@@ -4110,8 +4247,8 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.146Z",
-          "evaluatedVersion": "2.0.0"
+          "evaluatedAt": "2026-06-17T07:47:17.226Z",
+          "evaluatedVersion": "2.0.1"
         }
       }
     },
@@ -4174,7 +4311,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.148Z",
+        "evaluatedAt": "2026-06-17T07:47:17.227Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -4229,7 +4366,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.148Z",
+          "evaluatedAt": "2026-06-17T07:47:17.228Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -4247,7 +4384,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.148Z",
+          "evaluatedAt": "2026-06-17T07:47:17.228Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -4311,7 +4448,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.149Z",
+        "evaluatedAt": "2026-06-17T07:47:17.229Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -4366,7 +4503,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.149Z",
+          "evaluatedAt": "2026-06-17T07:47:17.229Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -4384,7 +4521,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.149Z",
+          "evaluatedAt": "2026-06-17T07:47:17.229Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -4448,7 +4585,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.152Z",
+        "evaluatedAt": "2026-06-17T07:47:17.231Z",
         "evaluatedVersion": "1.0.0"
       },
       "evalSummaries": {
@@ -4503,7 +4640,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.152Z",
+          "evaluatedAt": "2026-06-17T07:47:17.232Z",
           "evaluatedVersion": "1.0.0"
         },
         "skill-best-practice": {
@@ -4521,7 +4658,144 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.152Z",
+          "evaluatedAt": "2026-06-17T07:47:17.232Z",
+          "evaluatedVersion": "1.0.0"
+        }
+      }
+    },
+    {
+      "name": "public-relations",
+      "description": "When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.",
+      "version": "1.0.0",
+      "license": "",
+      "creator": "",
+      "compatibility": "",
+      "allowedTools": [],
+      "installUrl": "github:coreyhaines31/marketingskills:skills/public-relations",
+      "relPath": "skills/public-relations",
+      "verified": true,
+      "tokenCount": 2066,
+      "evalSummary": {
+        "overallScore": 56,
+        "grade": "D",
+        "categories": [
+          {
+            "id": "structure",
+            "name": "Structure & completeness",
+            "score": 8,
+            "max": 10
+          },
+          {
+            "id": "description",
+            "name": "Description quality",
+            "score": 3,
+            "max": 10
+          },
+          {
+            "id": "prompt-engineering",
+            "name": "Prompt engineering",
+            "score": 5,
+            "max": 10
+          },
+          {
+            "id": "context-efficiency",
+            "name": "Context efficiency",
+            "score": 9,
+            "max": 10
+          },
+          {
+            "id": "safety",
+            "name": "Safety & guardrails",
+            "score": 3,
+            "max": 10
+          },
+          {
+            "id": "testability",
+            "name": "Testability",
+            "score": 1,
+            "max": 10
+          },
+          {
+            "id": "naming",
+            "name": "Naming & conventions",
+            "score": 10,
+            "max": 10
+          }
+        ],
+        "evaluatedAt": "2026-06-17T07:47:17.234Z",
+        "evaluatedVersion": "1.0.0"
+      },
+      "evalSummaries": {
+        "quality": {
+          "providerId": "quality",
+          "providerVersion": "1.0.0",
+          "schemaVersion": 1,
+          "passed": true,
+          "overallScore": 56,
+          "grade": "D",
+          "categories": [
+            {
+              "id": "structure",
+              "name": "Structure & completeness",
+              "score": 8,
+              "max": 10
+            },
+            {
+              "id": "description",
+              "name": "Description quality",
+              "score": 3,
+              "max": 10
+            },
+            {
+              "id": "prompt-engineering",
+              "name": "Prompt engineering",
+              "score": 5,
+              "max": 10
+            },
+            {
+              "id": "context-efficiency",
+              "name": "Context efficiency",
+              "score": 9,
+              "max": 10
+            },
+            {
+              "id": "safety",
+              "name": "Safety & guardrails",
+              "score": 3,
+              "max": 10
+            },
+            {
+              "id": "testability",
+              "name": "Testability",
+              "score": 1,
+              "max": 10
+            },
+            {
+              "id": "naming",
+              "name": "Naming & conventions",
+              "score": 10,
+              "max": 10
+            }
+          ],
+          "evaluatedAt": "2026-06-17T07:47:17.234Z",
+          "evaluatedVersion": "1.0.0"
+        },
+        "skill-best-practice": {
+          "providerId": "skill-best-practice",
+          "providerVersion": "1.1.0",
+          "schemaVersion": 1,
+          "passed": true,
+          "overallScore": 79,
+          "grade": "C",
+          "categories": [
+            {
+              "id": "validation",
+              "name": "Deterministic validation",
+              "score": 11,
+              "max": 14
+            }
+          ],
+          "evaluatedAt": "2026-06-17T07:47:17.234Z",
           "evaluatedVersion": "1.0.0"
         }
       }
@@ -4585,7 +4859,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.154Z",
+        "evaluatedAt": "2026-06-17T07:47:17.236Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -4640,7 +4914,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.154Z",
+          "evaluatedAt": "2026-06-17T07:47:17.236Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -4658,7 +4932,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.154Z",
+          "evaluatedAt": "2026-06-17T07:47:17.236Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -4722,7 +4996,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.156Z",
+        "evaluatedAt": "2026-06-17T07:47:17.238Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -4777,7 +5051,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.156Z",
+          "evaluatedAt": "2026-06-17T07:47:17.238Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -4795,15 +5069,15 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.156Z",
+          "evaluatedAt": "2026-06-17T07:47:17.238Z",
           "evaluatedVersion": "2.0.0"
         }
       }
     },
     {
       "name": "sales-enablement",
-      "description": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.",
-      "version": "2.0.0",
+      "description": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.",
+      "version": "2.0.1",
       "license": "",
       "creator": "",
       "compatibility": "",
@@ -4811,7 +5085,7 @@
       "installUrl": "github:coreyhaines31/marketingskills:skills/sales-enablement",
       "relPath": "skills/sales-enablement",
       "verified": true,
-      "tokenCount": 4320,
+      "tokenCount": 4342,
       "evalSummary": {
         "overallScore": 69,
         "grade": "C",
@@ -4859,8 +5133,8 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.159Z",
-        "evaluatedVersion": "2.0.0"
+        "evaluatedAt": "2026-06-17T07:47:17.241Z",
+        "evaluatedVersion": "2.0.1"
       },
       "evalSummaries": {
         "quality": {
@@ -4914,8 +5188,8 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.159Z",
-          "evaluatedVersion": "2.0.0"
+          "evaluatedAt": "2026-06-17T07:47:17.241Z",
+          "evaluatedVersion": "2.0.1"
         },
         "skill-best-practice": {
           "providerId": "skill-best-practice",
@@ -4932,8 +5206,8 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.159Z",
-          "evaluatedVersion": "2.0.0"
+          "evaluatedAt": "2026-06-17T07:47:17.241Z",
+          "evaluatedVersion": "2.0.1"
         }
       }
     },
@@ -4996,7 +5270,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.161Z",
+        "evaluatedAt": "2026-06-17T07:47:17.243Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -5051,7 +5325,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.161Z",
+          "evaluatedAt": "2026-06-17T07:47:17.243Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -5069,7 +5343,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.161Z",
+          "evaluatedAt": "2026-06-17T07:47:17.243Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -5133,7 +5407,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.163Z",
+        "evaluatedAt": "2026-06-17T07:47:17.245Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -5188,7 +5462,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.163Z",
+          "evaluatedAt": "2026-06-17T07:47:17.245Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -5206,7 +5480,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.163Z",
+          "evaluatedAt": "2026-06-17T07:47:17.245Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -5270,7 +5544,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.165Z",
+        "evaluatedAt": "2026-06-17T07:47:17.248Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -5325,7 +5599,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.165Z",
+          "evaluatedAt": "2026-06-17T07:47:17.248Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -5343,7 +5617,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.165Z",
+          "evaluatedAt": "2026-06-17T07:47:17.248Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -5407,7 +5681,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.168Z",
+        "evaluatedAt": "2026-06-17T07:47:17.250Z",
         "evaluatedVersion": "2.0.0"
       },
       "evalSummaries": {
@@ -5462,7 +5736,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.168Z",
+          "evaluatedAt": "2026-06-17T07:47:17.250Z",
           "evaluatedVersion": "2.0.0"
         },
         "skill-best-practice": {
@@ -5480,7 +5754,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.168Z",
+          "evaluatedAt": "2026-06-17T07:47:17.250Z",
           "evaluatedVersion": "2.0.0"
         }
       }
@@ -5544,7 +5818,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.170Z",
+        "evaluatedAt": "2026-06-17T07:47:17.253Z",
         "evaluatedVersion": "1.0.0"
       },
       "evalSummaries": {
@@ -5599,7 +5873,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.171Z",
+          "evaluatedAt": "2026-06-17T07:47:17.253Z",
           "evaluatedVersion": "1.0.0"
         },
         "skill-best-practice": {
@@ -5617,15 +5891,15 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.171Z",
+          "evaluatedAt": "2026-06-17T07:47:17.253Z",
           "evaluatedVersion": "1.0.0"
         }
       }
     },
     {
       "name": "social",
-      "description": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.",
-      "version": "2.0.0",
+      "description": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' or 'find people asking for.' Use this for social media content creation, repurposing, scheduling, short-form video scripting, and social listening. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations.",
+      "version": "2.1.0",
       "license": "",
       "creator": "",
       "compatibility": "",
@@ -5633,7 +5907,7 @@
       "installUrl": "github:coreyhaines31/marketingskills:skills/social",
       "relPath": "skills/social",
       "verified": true,
-      "tokenCount": 3999,
+      "tokenCount": 4116,
       "evalSummary": {
         "overallScore": 64,
         "grade": "D",
@@ -5681,8 +5955,8 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.173Z",
-        "evaluatedVersion": "2.0.0"
+        "evaluatedAt": "2026-06-17T07:47:17.256Z",
+        "evaluatedVersion": "2.1.0"
       },
       "evalSummaries": {
         "quality": {
@@ -5736,8 +6010,8 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.173Z",
-          "evaluatedVersion": "2.0.0"
+          "evaluatedAt": "2026-06-17T07:47:17.256Z",
+          "evaluatedVersion": "2.1.0"
         },
         "skill-best-practice": {
           "providerId": "skill-best-practice",
@@ -5754,8 +6028,8 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.173Z",
-          "evaluatedVersion": "2.0.0"
+          "evaluatedAt": "2026-06-17T07:47:17.256Z",
+          "evaluatedVersion": "2.1.0"
         }
       }
     },
@@ -5818,7 +6092,7 @@
             "max": 10
           }
         ],
-        "evaluatedAt": "2026-06-02T22:28:55.176Z",
+        "evaluatedAt": "2026-06-17T07:47:17.259Z",
         "evaluatedVersion": "2.0.1"
       },
       "evalSummaries": {
@@ -5873,7 +6147,7 @@
               "max": 10
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.176Z",
+          "evaluatedAt": "2026-06-17T07:47:17.259Z",
           "evaluatedVersion": "2.0.1"
         },
         "skill-best-practice": {
@@ -5891,7 +6165,7 @@
               "max": 14
             }
           ],
-          "evaluatedAt": "2026-06-02T22:28:55.176Z",
+          "evaluatedAt": "2026-06-17T07:47:17.259Z",
           "evaluatedVersion": "2.0.1"
         }
       }
@@ -5903,7 +6177,7 @@
       "name": "coreyhaines31-marketingskills-data-ai",
       "description": "Data, analytics, AI, model, prompt, agent, and automation skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-06-02T22:28:55.177Z",
+      "createdAt": "2026-06-17T07:47:17.260Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -5935,8 +6209,8 @@
         {
           "name": "ai-seo",
           "installUrl": "github:coreyhaines31/marketingskills:skills/ai-seo",
-          "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
-          "version": "2.0.1"
+          "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
+          "version": "2.1.0"
         },
         {
           "name": "analytics",
@@ -6001,8 +6275,8 @@
         {
           "name": "copywriting",
           "installUrl": "github:coreyhaines31/marketingskills:skills/copywriting",
-          "description": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing.",
-          "version": "2.0.0"
+          "description": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "cro",
@@ -6043,8 +6317,8 @@
         {
           "name": "launch",
           "installUrl": "github:coreyhaines31/marketingskills:skills/launch",
-          "description": "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.",
-          "version": "2.0.0"
+          "description": "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "lead-magnets",
@@ -6070,6 +6344,12 @@
           "description": "When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.",
           "version": "2.0.0"
         },
+        {
+          "name": "offers",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/offers",
+          "description": "When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.",
+          "version": "1.0.0"
+        },
         {
           "name": "onboarding",
           "installUrl": "github:coreyhaines31/marketingskills:skills/onboarding",
@@ -6091,8 +6371,8 @@
         {
           "name": "pricing",
           "installUrl": "github:coreyhaines31/marketingskills:skills/pricing",
-          "description": "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywalls.",
-          "version": "2.0.0"
+          "description": "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "product-marketing",
@@ -6112,6 +6392,12 @@
           "description": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.",
           "version": "1.0.0"
         },
+        {
+          "name": "public-relations",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/public-relations",
+          "description": "When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.",
+          "version": "1.0.0"
+        },
         {
           "name": "referrals",
           "installUrl": "github:coreyhaines31/marketingskills:skills/referrals",
@@ -6127,8 +6413,8 @@
         {
           "name": "sales-enablement",
           "installUrl": "github:coreyhaines31/marketingskills:skills/sales-enablement",
-          "description": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.",
-          "version": "2.0.0"
+          "description": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "schema",
@@ -6163,8 +6449,8 @@
         {
           "name": "social",
           "installUrl": "github:coreyhaines31/marketingskills:skills/social",
-          "description": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.",
-          "version": "2.0.0"
+          "description": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' or 'find people asking for.' Use this for social media content creation, repurposing, scheduling, short-form video scripting, and social listening. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations.",
+          "version": "2.1.0"
         },
         {
           "name": "video",
@@ -6185,7 +6471,7 @@
       "name": "coreyhaines31-marketingskills-devops",
       "description": "Deployment, CI/CD, infrastructure, cloud, Docker, Kubernetes, and automation skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-06-02T22:28:55.177Z",
+      "createdAt": "2026-06-17T07:47:17.260Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -6205,8 +6491,8 @@
         {
           "name": "ai-seo",
           "installUrl": "github:coreyhaines31/marketingskills:skills/ai-seo",
-          "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
-          "version": "2.0.1"
+          "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
+          "version": "2.1.0"
         },
         {
           "name": "co-marketing",
@@ -6235,8 +6521,8 @@
         {
           "name": "copywriting",
           "installUrl": "github:coreyhaines31/marketingskills:skills/copywriting",
-          "description": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing.",
-          "version": "2.0.0"
+          "description": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "cro",
@@ -6265,8 +6551,8 @@
         {
           "name": "launch",
           "installUrl": "github:coreyhaines31/marketingskills:skills/launch",
-          "description": "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.",
-          "version": "2.0.0"
+          "description": "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "marketing-ideas",
@@ -6286,6 +6572,12 @@
           "description": "When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.",
           "version": "2.0.0"
         },
+        {
+          "name": "offers",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/offers",
+          "description": "When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.",
+          "version": "1.0.0"
+        },
         {
           "name": "paywalls",
           "installUrl": "github:coreyhaines31/marketingskills:skills/paywalls",
@@ -6295,8 +6587,8 @@
         {
           "name": "pricing",
           "installUrl": "github:coreyhaines31/marketingskills:skills/pricing",
-          "description": "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywalls.",
-          "version": "2.0.0"
+          "description": "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "programmatic-seo",
@@ -6310,6 +6602,12 @@
           "description": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.",
           "version": "1.0.0"
         },
+        {
+          "name": "public-relations",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/public-relations",
+          "description": "When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.",
+          "version": "1.0.0"
+        },
         {
           "name": "referrals",
           "installUrl": "github:coreyhaines31/marketingskills:skills/referrals",
@@ -6325,14 +6623,14 @@
         {
           "name": "sales-enablement",
           "installUrl": "github:coreyhaines31/marketingskills:skills/sales-enablement",
-          "description": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.",
-          "version": "2.0.0"
+          "description": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "social",
           "installUrl": "github:coreyhaines31/marketingskills:skills/social",
-          "description": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.",
-          "version": "2.0.0"
+          "description": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' or 'find people asking for.' Use this for social media content creation, repurposing, scheduling, short-form video scripting, and social listening. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations.",
+          "version": "2.1.0"
         },
         {
           "name": "video",
@@ -6353,7 +6651,7 @@
       "name": "coreyhaines31-marketingskills-engineering",
       "description": "Coding, debugging, testing, architecture, review, and software engineering skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-06-02T22:28:55.177Z",
+      "createdAt": "2026-06-17T07:47:17.260Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -6385,8 +6683,8 @@
         {
           "name": "ai-seo",
           "installUrl": "github:coreyhaines31/marketingskills:skills/ai-seo",
-          "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
-          "version": "2.0.1"
+          "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
+          "version": "2.1.0"
         },
         {
           "name": "analytics",
@@ -6436,6 +6734,12 @@
           "description": "When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions \"marketing plan,\" \"growth plan,\" \"GTM plan,\" \"go-to-market plan,\" \"AARRR plan,\" \"90-day marketing plan,\" \"12-month marketing roadmap,\" \"fractional CMO plan,\" or \"fCMO plan.\" Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.",
           "version": "0.0.0"
         },
+        {
+          "name": "offers",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/offers",
+          "description": "When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.",
+          "version": "1.0.0"
+        },
         {
           "name": "programmatic-seo",
           "installUrl": "github:coreyhaines31/marketingskills:skills/programmatic-seo",
@@ -6448,6 +6752,12 @@
           "description": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.",
           "version": "1.0.0"
         },
+        {
+          "name": "public-relations",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/public-relations",
+          "description": "When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.",
+          "version": "1.0.0"
+        },
         {
           "name": "schema",
           "installUrl": "github:coreyhaines31/marketingskills:skills/schema",
@@ -6485,7 +6795,7 @@
       "name": "coreyhaines31-marketingskills-frontend-design",
       "description": "Frontend, UI, UX, visual design, component, theme, and landing-page skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-06-02T22:28:55.177Z",
+      "createdAt": "2026-06-17T07:47:17.260Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -6541,8 +6851,8 @@
         {
           "name": "copywriting",
           "installUrl": "github:coreyhaines31/marketingskills:skills/copywriting",
-          "description": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing.",
-          "version": "2.0.0"
+          "description": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "cro",
@@ -6574,6 +6884,12 @@
           "description": "When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions \"marketing plan,\" \"growth plan,\" \"GTM plan,\" \"go-to-market plan,\" \"AARRR plan,\" \"90-day marketing plan,\" \"12-month marketing roadmap,\" \"fractional CMO plan,\" or \"fCMO plan.\" Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.",
           "version": "0.0.0"
         },
+        {
+          "name": "offers",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/offers",
+          "description": "When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.",
+          "version": "1.0.0"
+        },
         {
           "name": "programmatic-seo",
           "installUrl": "github:coreyhaines31/marketingskills:skills/programmatic-seo",
@@ -6603,6 +6919,12 @@
           "installUrl": "github:coreyhaines31/marketingskills:skills/sms",
           "description": "When the user wants to plan, build, or optimize SMS or MMS marketing — including welcome flows, abandoned cart texts, post-purchase, win-back, promotional sends, or transactional/auth SMS. Also use when the user mentions \"SMS marketing,\" \"text message campaigns,\" \"SMS sequence,\" \"SMS automation,\" \"abandoned cart text,\" \"post-purchase SMS,\" \"Klaviyo SMS,\" \"Postscript,\" \"Attentive,\" \"Twilio,\" \"A2P 10DLC,\" \"TCPA,\" \"SMS compliance,\" \"short code,\" \"toll-free SMS,\" \"MMS campaign,\" \"should I do SMS,\" or \"SMS vs email.\" For email sequences, see emails. For SMS copy framing, see copywriting. For opt-in popups that capture phone numbers, see popups.",
           "version": "1.0.0"
+        },
+        {
+          "name": "social",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/social",
+          "description": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' or 'find people asking for.' Use this for social media content creation, repurposing, scheduling, short-form video scripting, and social listening. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations.",
+          "version": "2.1.0"
         }
       ],
       "sourceRepo": {
@@ -6617,7 +6939,7 @@
       "name": "coreyhaines31-marketingskills-marketing",
       "description": "Marketing, growth, SEO, ASO, affiliate, sales, and conversion skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-06-02T22:28:55.177Z",
+      "createdAt": "2026-06-17T07:47:17.260Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -6649,8 +6971,8 @@
         {
           "name": "ai-seo",
           "installUrl": "github:coreyhaines31/marketingskills:skills/ai-seo",
-          "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
-          "version": "2.0.1"
+          "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
+          "version": "2.1.0"
         },
         {
           "name": "analytics",
@@ -6715,8 +7037,8 @@
         {
           "name": "copywriting",
           "installUrl": "github:coreyhaines31/marketingskills:skills/copywriting",
-          "description": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing.",
-          "version": "2.0.0"
+          "description": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "cro",
@@ -6757,8 +7079,8 @@
         {
           "name": "launch",
           "installUrl": "github:coreyhaines31/marketingskills:skills/launch",
-          "description": "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.",
-          "version": "2.0.0"
+          "description": "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "lead-magnets",
@@ -6784,6 +7106,12 @@
           "description": "When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.",
           "version": "2.0.0"
         },
+        {
+          "name": "offers",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/offers",
+          "description": "When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.",
+          "version": "1.0.0"
+        },
         {
           "name": "onboarding",
           "installUrl": "github:coreyhaines31/marketingskills:skills/onboarding",
@@ -6805,8 +7133,8 @@
         {
           "name": "pricing",
           "installUrl": "github:coreyhaines31/marketingskills:skills/pricing",
-          "description": "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywalls.",
-          "version": "2.0.0"
+          "description": "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "product-marketing",
@@ -6826,6 +7154,12 @@
           "description": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.",
           "version": "1.0.0"
         },
+        {
+          "name": "public-relations",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/public-relations",
+          "description": "When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.",
+          "version": "1.0.0"
+        },
         {
           "name": "referrals",
           "installUrl": "github:coreyhaines31/marketingskills:skills/referrals",
@@ -6841,8 +7175,8 @@
         {
           "name": "sales-enablement",
           "installUrl": "github:coreyhaines31/marketingskills:skills/sales-enablement",
-          "description": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.",
-          "version": "2.0.0"
+          "description": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "schema",
@@ -6877,8 +7211,8 @@
         {
           "name": "social",
           "installUrl": "github:coreyhaines31/marketingskills:skills/social",
-          "description": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.",
-          "version": "2.0.0"
+          "description": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' or 'find people asking for.' Use this for social media content creation, repurposing, scheduling, short-form video scripting, and social listening. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations.",
+          "version": "2.1.0"
         },
         {
           "name": "video",
@@ -6899,7 +7233,7 @@
       "name": "coreyhaines31-marketingskills-product-business",
       "description": "Product, strategy, PRD, planning, finance, resume, and business workflow skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-06-02T22:28:55.177Z",
+      "createdAt": "2026-06-17T07:47:17.260Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -6931,8 +7265,8 @@
         {
           "name": "ai-seo",
           "installUrl": "github:coreyhaines31/marketingskills:skills/ai-seo",
-          "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
-          "version": "2.0.1"
+          "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
+          "version": "2.1.0"
         },
         {
           "name": "analytics",
@@ -6997,8 +7331,8 @@
         {
           "name": "copywriting",
           "installUrl": "github:coreyhaines31/marketingskills:skills/copywriting",
-          "description": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing.",
-          "version": "2.0.0"
+          "description": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "cro",
@@ -7039,8 +7373,8 @@
         {
           "name": "launch",
           "installUrl": "github:coreyhaines31/marketingskills:skills/launch",
-          "description": "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.",
-          "version": "2.0.0"
+          "description": "When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "lead-magnets",
@@ -7066,6 +7400,12 @@
           "description": "When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.",
           "version": "2.0.0"
         },
+        {
+          "name": "offers",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/offers",
+          "description": "When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.",
+          "version": "1.0.0"
+        },
         {
           "name": "onboarding",
           "installUrl": "github:coreyhaines31/marketingskills:skills/onboarding",
@@ -7087,8 +7427,8 @@
         {
           "name": "pricing",
           "installUrl": "github:coreyhaines31/marketingskills:skills/pricing",
-          "description": "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywalls.",
-          "version": "2.0.0"
+          "description": "When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "product-marketing",
@@ -7108,6 +7448,12 @@
           "description": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.",
           "version": "1.0.0"
         },
+        {
+          "name": "public-relations",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/public-relations",
+          "description": "When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.",
+          "version": "1.0.0"
+        },
         {
           "name": "referrals",
           "installUrl": "github:coreyhaines31/marketingskills:skills/referrals",
@@ -7123,8 +7469,8 @@
         {
           "name": "sales-enablement",
           "installUrl": "github:coreyhaines31/marketingskills:skills/sales-enablement",
-          "description": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.",
-          "version": "2.0.0"
+          "description": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "schema",
@@ -7159,8 +7505,8 @@
         {
           "name": "social",
           "installUrl": "github:coreyhaines31/marketingskills:skills/social",
-          "description": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.",
-          "version": "2.0.0"
+          "description": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' or 'find people asking for.' Use this for social media content creation, repurposing, scheduling, short-form video scripting, and social listening. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations.",
+          "version": "2.1.0"
         },
         {
           "name": "video",
@@ -7181,7 +7527,7 @@
       "name": "coreyhaines31-marketingskills-research",
       "description": "Research, academic, literature-review, citation, paper, and analysis skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-06-02T22:28:55.177Z",
+      "createdAt": "2026-06-17T07:47:17.260Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -7195,8 +7541,8 @@
         {
           "name": "ai-seo",
           "installUrl": "github:coreyhaines31/marketingskills:skills/ai-seo",
-          "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
-          "version": "2.0.1"
+          "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
+          "version": "2.1.0"
         },
         {
           "name": "competitor-profiling",
@@ -7237,8 +7583,8 @@
         {
           "name": "sales-enablement",
           "installUrl": "github:coreyhaines31/marketingskills:skills/sales-enablement",
-          "description": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.",
-          "version": "2.0.0"
+          "description": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "schema",
@@ -7265,7 +7611,7 @@
       "name": "coreyhaines31-marketingskills-writing",
       "description": "Writing, editing, documentation, publishing, and content-production skills. Derived from coreyhaines31/marketingskills.",
       "author": "ASM (coreyhaines31/marketingskills)",
-      "createdAt": "2026-06-02T22:28:55.177Z",
+      "createdAt": "2026-06-17T07:47:17.260Z",
       "tags": [
         "repo-derived",
         "inferred",
@@ -7291,8 +7637,8 @@
         {
           "name": "ai-seo",
           "installUrl": "github:coreyhaines31/marketingskills:skills/ai-seo",
-          "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
-          "version": "2.0.1"
+          "description": "When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' or 'agent-readable site.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.",
+          "version": "2.1.0"
         },
         {
           "name": "cold-email",
@@ -7321,8 +7667,8 @@
         {
           "name": "copywriting",
           "installUrl": "github:coreyhaines31/marketingskills:skills/copywriting",
-          "description": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing.",
-          "version": "2.0.0"
+          "description": "When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" \"CTA copy,\" \"value proposition,\" \"tagline,\" \"subheadline,\" \"hero section copy,\" \"above the fold,\" \"this copy is weak,\" \"make this more compelling,\" or \"help me describe my product.\" Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "customer-research",
@@ -7354,6 +7700,12 @@
           "description": "When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.",
           "version": "2.0.0"
         },
+        {
+          "name": "offers",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/offers",
+          "description": "When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.",
+          "version": "1.0.0"
+        },
         {
           "name": "programmatic-seo",
           "installUrl": "github:coreyhaines31/marketingskills:skills/programmatic-seo",
@@ -7366,11 +7718,17 @@
           "description": "When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions \"prospecting,\" \"build a prospect list,\" \"find prospects,\" \"find leads,\" \"lead gen list,\" \"find SaaS companies that,\" \"find B2B companies,\" \"find local businesses,\" \"ICP-fit accounts,\" \"who should we go after,\" \"outbound list,\" \"target account list,\" \"find clients near me,\" \"businesses without websites,\" \"prospect research,\" or \"qualified leads.\" Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.",
           "version": "1.0.0"
         },
+        {
+          "name": "public-relations",
+          "installUrl": "github:coreyhaines31/marketingskills:skills/public-relations",
+          "description": "When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'public relations,' 'press,' 'press release,' 'press coverage,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'newsjacking,' 'news hijack,' 'HARO,' 'Qwoted,' 'Featured,' 'Help A Reporter,' 'reporter request,' 'tech press,' 'TechCrunch,' 'earned media,' 'thought leadership placement,' 'op-ed,' 'guest article,' 'press contacts,' or 'how do I get press.' Use this for earned media work — finding journalists, pitching stories, newsjacking, and responding to press requests. For startup/SaaS/AI directory submissions, see directory-submissions. For product launches, see launch. For social-media engagement, see social. For cold-email outreach to prospects, see cold-email.",
+          "version": "1.0.0"
+        },
         {
           "name": "sales-enablement",
           "installUrl": "github:coreyhaines31/marketingskills:skills/sales-enablement",
-          "description": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.",
-          "version": "2.0.0"
+          "description": "When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.",
+          "version": "2.0.1"
         },
         {
           "name": "sms",
@@ -7381,8 +7739,8 @@
         {
           "name": "social",
           "installUrl": "github:coreyhaines31/marketingskills:skills/social",
-          "description": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.",
-          "version": "2.0.0"
+          "description": "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' or 'find people asking for.' Use this for social media content creation, repurposing, scheduling, short-form video scripting, and social listening. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations.",
+          "version": "2.1.0"
         },
         {
           "name": "video",