@xulthekl/team-flow 0.53.0 → 0.54.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/.claude/always/phase-guard.md +1 -1
- package/.claude-plugin/marketplace.json +1 -1
- package/.claude-plugin/plugin.json +2 -2
- package/.codex-plugin/plugin.json +1 -1
- package/.cursor-plugin/marketplace.json +1 -1
- package/.cursor-plugin/plugin.json +1 -1
- package/.github/plugin/marketplace.json +2 -2
- package/CHANGELOG.md +71 -0
- package/GEMINI.md +1 -1
- package/INSTALL.md +1 -1
- package/README.md +1 -1
- package/agents/prototype-builder.md +6 -5
- package/agents/prototype-env-scout.md +4 -4
- package/agents/release-archivist.md +1 -0
- package/docs/README_en.md +1 -1
- package/gemini-extension.json +1 -1
- package/hooks/session-start +2 -2
- package/llms.txt +1 -1
- package/package.json +1 -1
- package/plugin.json +2 -2
- package/scripts/design-system-import.mjs +238 -0
- package/scripts/gen-primer.mjs +143 -0
- package/scripts/guard/design-token-guard.mjs +284 -63
- package/scripts/lib/ds-parse.mjs +124 -0
- package/scripts/token-extract.mjs +257 -0
- package/skills/design-system/SKILL.md +55 -9
- package/skills/design-system/references/agents/design-system-architect.md +44 -7
- package/skills/design-system/references/creation-flow.md +39 -5
- package/skills/design-system/references/showcase-board-b-end.md +78 -0
- package/skills/design-system/references/showcase-board-c-end.md +92 -0
- package/skills/design-system/references/token-derivation.md +34 -9
- package/skills/design-system/references/variant-schema.md +14 -3
- package/skills/prototype/SKILL.md +14 -8
- package/skills/prototype/references/builder-methodology.md +62 -5
- package/skills/prototype/references/craft/anti-ai-slop.md +1 -1
- package/skills/prototype/references/craft/state-coverage.md +8 -2
- package/skills/prototype/references/orchestration-flow.md +12 -3
- package/skills/prototype/references/prototype-scaffold/assets/design-tokens.css +2 -2
- package/skills/prototype/references/template.html +10 -10
- package/skills/release-archivist/SKILL.md +10 -3
- package/skills/release-archivist/references/closing-procedures.md +10 -0
- package/skills/workflow-bootstrap/SKILL.md +14 -2
- package/templates/design-systems/references/claude.md +315 -0
- package/templates/design-systems/references/linear-app.md +370 -0
- package/templates/design-systems/references/notion.md +312 -0
- package/templates/design-systems/references/posthog.md +259 -0
- package/templates/design-systems/references/sentry.md +265 -0
- package/templates/design-systems/references/stripe.md +325 -0
- package/templates/design-systems/references/supabase.md +258 -0
- package/templates/design-systems/references/vercel.md +313 -0
- package/templates/design-systems/registry.json +75 -0
- package/templates/design-systems/styles.json +576 -0
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# Design System Inspired by Notion
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> Category: Productivity & SaaS
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> All-in-one workspace. Warm minimalism, serif headings, soft surfaces.
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## 1. Visual Theme & Atmosphere
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Notion's website embodies the philosophy of the tool itself: a blank canvas that gets out of your way. The design system is built on warm neutrals rather than cold grays, creating a distinctly approachable minimalism that feels like quality paper rather than sterile glass. The page canvas is pure white (`#ffffff`) but the text isn't pure black -- it's a warm near-black (`rgba(0,0,0,0.95)`) that softens the reading experience imperceptibly. The warm gray scale (`#f6f5f4`, `#31302e`, `#615d59`, `#a39e98`) carries subtle yellow-brown undertones, giving the interface a tactile, almost analog warmth.
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The custom NotionInter font (a modified Inter) is the backbone of the system. At display sizes (64px), it uses aggressive negative letter-spacing (-2.125px), creating headlines that feel compressed and precise. The weight range is broader than typical systems: 400 for body, 500 for UI elements, 600 for semi-bold labels, and 700 for display headings. OpenType features `"lnum"` (lining numerals) and `"locl"` (localized forms) are enabled on larger text, adding typographic sophistication that rewards close reading.
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What makes Notion's visual language distinctive is its border philosophy. Rather than heavy borders or shadows, Notion uses ultra-thin `1px solid rgba(0,0,0,0.1)` borders -- borders that exist as whispers, barely perceptible division lines that create structure without weight. The shadow system is equally restrained: multi-layer stacks with cumulative opacity never exceeding 0.05, creating depth that's felt rather than seen.
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**Key Characteristics:**
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- NotionInter (modified Inter) with negative letter-spacing at display sizes (-2.125px at 64px)
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- Warm neutral palette: grays carry yellow-brown undertones (`#f6f5f4` warm white, `#31302e` warm dark)
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- Near-black text via `rgba(0,0,0,0.95)` -- not pure black, creating micro-warmth
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- Ultra-thin borders: `1px solid rgba(0,0,0,0.1)` throughout -- whisper-weight division
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- Multi-layer shadow stacks with sub-0.05 opacity for barely-there depth
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- Notion Blue (`#0075de`) as the singular accent color for CTAs and interactive elements
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- Pill badges (9999px radius) with tinted blue backgrounds for status indicators
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- 8px base spacing unit with an organic, non-rigid scale
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## 2. Color Palette & Roles
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### Primary
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- **Notion Black** (`rgba(0,0,0,0.95)` / `#000000f2`): Primary text, headings, body copy. The 95% opacity softens pure black without sacrificing readability.
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- **Pure White** (`#ffffff`): Page background, card surfaces, button text on blue.
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- **Notion Blue** (`#0075de`): Primary CTA, link color, interactive accent -- the only saturated color in the core UI chrome.
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### Brand Secondary
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- **Deep Navy** (`#213183`): Secondary brand color, used sparingly for emphasis and dark feature sections.
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- **Active Blue** (`#005bab`): Button active/pressed state -- darker variant of Notion Blue.
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### Warm Neutral Scale
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- **Warm White** (`#f6f5f4`): Background surface tint, section alternation, subtle card fill. The yellow undertone is key.
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- **Warm Dark** (`#31302e`): Dark surface background, dark section text. Warmer than standard grays.
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- **Warm Gray 500** (`#615d59`): Secondary text, descriptions, muted labels.
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- **Warm Gray 300** (`#a39e98`): Placeholder text, disabled states, caption text.
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### Semantic Accent Colors
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- **Teal** (`#2a9d99`): Success states, positive indicators.
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- **Green** (`#1aae39`): Confirmation, completion badges.
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- **Orange** (`#dd5b00`): Warning states, attention indicators.
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- **Pink** (`#ff64c8`): Decorative accent, feature highlights.
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- **Purple** (`#391c57`): Premium features, deep accents.
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- **Brown** (`#523410`): Earthy accent, warm feature sections.
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### Interactive
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- **Link Blue** (`#0075de`): Primary link color with underline-on-hover.
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- **Link Light Blue** (`#62aef0`): Lighter link variant for dark backgrounds.
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- **Focus Blue** (`#097fe8`): Focus ring on interactive elements.
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- **Badge Blue Bg** (`#f2f9ff`): Pill badge background, tinted blue surface.
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- **Badge Blue Text** (`#097fe8`): Pill badge text, darker blue for readability.
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### Shadows & Depth
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- **Card Shadow** (`rgba(0,0,0,0.04) 0px 4px 18px, rgba(0,0,0,0.027) 0px 2.025px 7.84688px, rgba(0,0,0,0.02) 0px 0.8px 2.925px, rgba(0,0,0,0.01) 0px 0.175px 1.04062px`): Multi-layer card elevation.
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- **Deep Shadow** (`rgba(0,0,0,0.01) 0px 1px 3px, rgba(0,0,0,0.02) 0px 3px 7px, rgba(0,0,0,0.02) 0px 7px 15px, rgba(0,0,0,0.04) 0px 14px 28px, rgba(0,0,0,0.05) 0px 23px 52px`): Five-layer deep elevation for modals and featured content.
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- **Whisper Border** (`1px solid rgba(0,0,0,0.1)`): Standard division border -- cards, dividers, sections.
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## 3. Typography Rules
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### Font Family
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- **Primary**: `NotionInter`, with fallbacks: `Inter, -apple-system, system-ui, Segoe UI, Helvetica, Apple Color Emoji, Arial, Segoe UI Emoji, Segoe UI Symbol`
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- **OpenType Features**: `"lnum"` (lining numerals) and `"locl"` (localized forms) enabled on display and heading text.
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### Hierarchy
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| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
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|------|------|------|--------|-------------|----------------|-------|
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| Display Hero | NotionInter | 64px (4.00rem) | 700 | 1.00 (tight) | -2.125px | Maximum compression, billboard headlines |
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| Display Secondary | NotionInter | 54px (3.38rem) | 700 | 1.04 (tight) | -1.875px | Secondary hero, feature headlines |
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| Section Heading | NotionInter | 48px (3.00rem) | 700 | 1.00 (tight) | -1.5px | Feature section titles, with `"lnum"` |
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| Sub-heading Large | NotionInter | 40px (2.50rem) | 700 | 1.50 | normal | Card headings, feature sub-sections |
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| Sub-heading | NotionInter | 26px (1.63rem) | 700 | 1.23 (tight) | -0.625px | Section sub-titles, content headers |
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| Card Title | NotionInter | 22px (1.38rem) | 700 | 1.27 (tight) | -0.25px | Feature cards, list titles |
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| Body Large | NotionInter | 20px (1.25rem) | 600 | 1.40 | -0.125px | Introductions, feature descriptions |
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| Body | NotionInter | 16px (1.00rem) | 400 | 1.50 | normal | Standard reading text |
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| Body Medium | NotionInter | 16px (1.00rem) | 500 | 1.50 | normal | Navigation, emphasized UI text |
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| Body Semibold | NotionInter | 16px (1.00rem) | 600 | 1.50 | normal | Strong labels, active states |
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| Body Bold | NotionInter | 16px (1.00rem) | 700 | 1.50 | normal | Headlines at body size |
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| Nav / Button | NotionInter | 15px (0.94rem) | 600 | 1.33 | normal | Navigation links, button text |
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| Caption | NotionInter | 14px (0.88rem) | 500 | 1.43 | normal | Metadata, secondary labels |
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| Caption Light | NotionInter | 14px (0.88rem) | 400 | 1.43 | normal | Body captions, descriptions |
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| Badge | NotionInter | 12px (0.75rem) | 600 | 1.33 | 0.125px | Pill badges, tags, status labels |
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| Micro Label | NotionInter | 12px (0.75rem) | 400 | 1.33 | 0.125px | Small metadata, timestamps |
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### Principles
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- **Compression at scale**: NotionInter at display sizes uses -2.125px letter-spacing at 64px, progressively relaxing to -0.625px at 26px and normal at 16px. The compression creates density at headlines while maintaining readability at body sizes.
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- **Four-weight system**: 400 (body/reading), 500 (UI/interactive), 600 (emphasis/navigation), 700 (headings/display). The broader weight range compared to most systems allows nuanced hierarchy.
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- **Warm scaling**: Line height tightens as size increases -- 1.50 at body (16px), 1.23-1.27 at sub-headings, 1.00-1.04 at display. This creates denser, more impactful headlines.
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- **Badge micro-tracking**: The 12px badge text uses positive letter-spacing (0.125px) -- the only positive tracking in the system, creating wider, more legible small text.
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## 4. Component Stylings
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### Buttons
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**Primary Blue**
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- Background: `#0075de` (Notion Blue)
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- Text: `#ffffff`
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- Padding: 8px 16px
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- Radius: 4px (subtle)
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- Border: `1px solid transparent`
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- Hover: background darkens to `#005bab`
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- Active: scale(0.9) transform
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- Focus: `2px solid` focus outline, `var(--shadow-level-200)` shadow
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- Use: Primary CTA ("Get Notion free", "Try it")
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**Secondary / Tertiary**
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- Background: `rgba(0,0,0,0.05)` (translucent warm gray)
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- Text: `#000000` (near-black)
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- Padding: 8px 16px
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- Radius: 4px
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- Hover: text color shifts, scale(1.05)
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- Active: scale(0.9) transform
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- Use: Secondary actions, form submissions
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**Ghost / Link Button**
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- Background: transparent
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- Text: `rgba(0,0,0,0.95)`
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- Decoration: underline on hover
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- Use: Tertiary actions, inline links
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**Pill Badge Button**
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- Background: `#f2f9ff` (tinted blue)
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- Text: `#097fe8`
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- Padding: 4px 8px
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- Radius: 9999px (full pill)
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- Font: 12px weight 600
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- Use: Status badges, feature labels, "New" tags
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### Cards & Containers
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- Background: `#ffffff`
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- Border: `1px solid rgba(0,0,0,0.1)` (whisper border)
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- Radius: 12px (standard cards), 16px (featured/hero cards)
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- Shadow: `rgba(0,0,0,0.04) 0px 4px 18px, rgba(0,0,0,0.027) 0px 2.025px 7.84688px, rgba(0,0,0,0.02) 0px 0.8px 2.925px, rgba(0,0,0,0.01) 0px 0.175px 1.04062px`
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- Hover: subtle shadow intensification
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- Image cards: 12px top radius, image fills top half
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### Inputs & Forms
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- Background: `#ffffff`
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- Text: `rgba(0,0,0,0.9)`
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- Border: `1px solid #dddddd`
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- Padding: 6px
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- Radius: 4px
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- Focus: blue outline ring
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- Placeholder: warm gray `#a39e98`
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### Navigation
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- Clean horizontal nav on white, not sticky
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- Brand logo left-aligned (33x34px icon + wordmark)
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- Links: NotionInter 15px weight 500-600, near-black text
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- Hover: color shift to `var(--color-link-primary-text-hover)`
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- CTA: blue pill button ("Get Notion free") right-aligned
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- Mobile: hamburger menu collapse
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- Product dropdowns with multi-level categorized menus
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### Image Treatment
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- Product screenshots with `1px solid rgba(0,0,0,0.1)` border
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- Top-rounded images: `12px 12px 0px 0px` radius
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- Dashboard/workspace preview screenshots dominate feature sections
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- Warm gradient backgrounds behind hero illustrations (decorative character illustrations)
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### Distinctive Components
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**Feature Cards with Illustrations**
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- Large illustrative headers (The Great Wave, product UI screenshots)
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- 12px radius card with whisper border
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- Title at 22px weight 700, description at 16px weight 400
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- Warm white (`#f6f5f4`) background variant for alternating sections
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**Trust Bar / Logo Grid**
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- Company logos (trusted teams section) in their brand colors
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- Horizontal scroll or grid layout with team counts
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- Metric display: large number + description pattern
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**Metric Cards**
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- Large number display (e.g., "$4,200 ROI")
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- NotionInter 40px+ weight 700 for the metric
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- Description below in warm gray body text
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- Whisper-bordered card container
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## 5. Layout Principles
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### Spacing System
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- Base unit: 8px
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- Scale: 2px, 3px, 4px, 5px, 6px, 7px, 8px, 11px, 12px, 14px, 16px, 24px, 32px
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- Non-rigid organic scale with fractional values (5.6px, 6.4px) for micro-adjustments
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### Grid & Container
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- Max content width: approximately 1200px
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- Hero: centered single-column with generous top padding (80-120px)
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- Feature sections: 2-3 column grids for cards
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- Full-width warm white (`#f6f5f4`) section backgrounds for alternation
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- Code/dashboard screenshots as contained with whisper border
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### Whitespace Philosophy
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- **Generous vertical rhythm**: 64-120px between major sections. Notion lets content breathe with vast vertical padding.
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- **Warm alternation**: White sections alternate with warm white (`#f6f5f4`) sections, creating gentle visual rhythm without harsh color breaks.
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- **Content-first density**: Body text blocks are compact (line-height 1.50) but surrounded by ample margin, creating islands of readable content in a sea of white space.
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### Border Radius Scale
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- Micro (4px): Buttons, inputs, functional interactive elements
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- Subtle (5px): Links, list items, menu items
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- Standard (8px): Small cards, containers, inline elements
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- Comfortable (12px): Standard cards, feature containers, image tops
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- Large (16px): Hero cards, featured content, promotional blocks
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- Full Pill (9999px): Badges, pills, status indicators
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- Circle (100%): Tab indicators, avatars
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## 6. Depth & Elevation
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| Level | Treatment | Use |
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|-------|-----------|-----|
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| Flat (Level 0) | No shadow, no border | Page background, text blocks |
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| Whisper (Level 1) | `1px solid rgba(0,0,0,0.1)` | Standard borders, card outlines, dividers |
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| Soft Card (Level 2) | 4-layer shadow stack (max opacity 0.04) | Content cards, feature blocks |
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| Deep Card (Level 3) | 5-layer shadow stack (max opacity 0.05, 52px blur) | Modals, featured panels, hero elements |
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| Focus (Accessibility) | `2px solid var(--focus-color)` outline | Keyboard focus on all interactive elements |
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**Shadow Philosophy**: Notion's shadow system uses multiple layers with extremely low individual opacity (0.01 to 0.05) that accumulate into soft, natural-looking elevation. The 4-layer card shadow spans from 1.04px to 18px blur, creating a gradient of depth rather than a single hard shadow. The 5-layer deep shadow extends to 52px blur at 0.05 opacity, producing ambient occlusion that feels like natural light rather than computer-generated depth. This layered approach makes elements feel embedded in the page rather than floating above it.
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### Decorative Depth
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- Hero section: decorative character illustrations (playful, hand-drawn style)
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- Section alternation: white to warm white (`#f6f5f4`) background shifts
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- No hard section borders -- separation comes from background color changes and spacing
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## 7. Responsive Behavior
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### Breakpoints
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| Name | Width | Key Changes |
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|------|-------|-------------|
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| Mobile Small | <400px | Tight single column, minimal padding |
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| Mobile | 400-600px | Standard mobile, stacked layout |
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| Tablet Small | 600-768px | 2-column grids begin |
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| Tablet | 768-1080px | Full card grids, expanded padding |
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| Desktop Small | 1080-1200px | Standard desktop layout |
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| Desktop | 1200-1440px | Full layout, maximum content width |
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| Large Desktop | >1440px | Centered, generous margins |
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### Touch Targets
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- Buttons use comfortable padding (8px-16px vertical)
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- Navigation links at 15px with adequate spacing
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- Pill badges have 8px horizontal padding for tap targets
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- Mobile menu toggle uses standard hamburger button
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### Collapsing Strategy
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- Hero: 64px display -> scales to 40px -> 26px on mobile, maintains proportional letter-spacing
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- Navigation: horizontal links + blue CTA -> hamburger menu
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- Feature cards: 3-column -> 2-column -> single column stacked
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- Product screenshots: maintain aspect ratio with responsive images
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- Trust bar logos: grid -> horizontal scroll on mobile
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- Footer: multi-column -> stacked single column
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- Section spacing: 80px+ -> 48px on mobile
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### Image Behavior
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- Workspace screenshots maintain whisper border at all sizes
|
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- Hero illustrations scale proportionally
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- Product screenshots use responsive images with consistent border radius
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- Full-width warm white sections maintain edge-to-edge treatment
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## 8. Accessibility & States
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### Focus System
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- All interactive elements receive visible focus indicators
|
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- Focus outline: `2px solid` with focus color + shadow level 200
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- Tab navigation supported throughout all interactive components
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- High contrast text: near-black on white exceeds WCAG AAA (>14:1 ratio)
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+
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### Interactive States
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- **Default**: Standard appearance with whisper borders
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- **Hover**: Color shift on text, scale(1.05) on buttons, underline on links
|
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- **Active/Pressed**: scale(0.9) transform, darker background variant
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- **Focus**: Blue outline ring with shadow reinforcement
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- **Disabled**: Warm gray (`#a39e98`) text, reduced opacity
|
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+
|
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277
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### Color Contrast
|
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278
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- Primary text (rgba(0,0,0,0.95)) on white: ~18:1 ratio
|
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- Secondary text (#615d59) on white: ~5.5:1 ratio (WCAG AA)
|
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- Blue CTA (#0075de) on white: ~4.6:1 ratio (WCAG AA for large text)
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+
- Badge text (#097fe8) on badge bg (#f2f9ff): ~4.5:1 ratio (WCAG AA for large text)
|
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## 9. Agent Prompt Guide
|
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### Quick Color Reference
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286
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- Primary CTA: Notion Blue (`#0075de`)
|
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- Background: Pure White (`#ffffff`)
|
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- Alt Background: Warm White (`#f6f5f4`)
|
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289
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+
- Heading text: Near-Black (`rgba(0,0,0,0.95)`)
|
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290
|
+
- Body text: Near-Black (`rgba(0,0,0,0.95)`)
|
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291
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+
- Secondary text: Warm Gray 500 (`#615d59`)
|
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292
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+
- Muted text: Warm Gray 300 (`#a39e98`)
|
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293
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+
- Border: `1px solid rgba(0,0,0,0.1)`
|
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294
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+
- Link: Notion Blue (`#0075de`)
|
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295
|
+
- Focus ring: Focus Blue (`#097fe8`)
|
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296
|
+
|
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297
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+
### Example Component Prompts
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298
|
+
- "Create a hero section on white background. Headline at 64px NotionInter weight 700, line-height 1.00, letter-spacing -2.125px, color rgba(0,0,0,0.95). Subtitle at 20px weight 600, line-height 1.40, color #615d59. Blue CTA button (#0075de, 4px radius, 8px 16px padding, white text) and ghost button (transparent bg, near-black text, underline on hover)."
|
|
299
|
+
- "Design a card: white background, 1px solid rgba(0,0,0,0.1) border, 12px radius. Use shadow stack: rgba(0,0,0,0.04) 0px 4px 18px, rgba(0,0,0,0.027) 0px 2.025px 7.85px, rgba(0,0,0,0.02) 0px 0.8px 2.93px, rgba(0,0,0,0.01) 0px 0.175px 1.04px. Title at 22px NotionInter weight 700, letter-spacing -0.25px. Body at 16px weight 400, color #615d59."
|
|
300
|
+
- "Build a pill badge: #f2f9ff background, #097fe8 text, 9999px radius, 4px 8px padding, 12px NotionInter weight 600, letter-spacing 0.125px."
|
|
301
|
+
- "Create navigation: white header. NotionInter 15px weight 600 for links, near-black text. Blue pill CTA 'Get Notion free' right-aligned (#0075de bg, white text, 4px radius)."
|
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302
|
+
- "Design an alternating section layout: white sections alternate with warm white (#f6f5f4) sections. Each section has 64-80px vertical padding, max-width 1200px centered. Section heading at 48px weight 700, line-height 1.00, letter-spacing -1.5px."
|
|
303
|
+
|
|
304
|
+
### Iteration Guide
|
|
305
|
+
1. Always use warm neutrals -- Notion's grays have yellow-brown undertones (#f6f5f4, #31302e, #615d59, #a39e98), never blue-gray
|
|
306
|
+
2. Letter-spacing scales with font size: -2.125px at 64px, -1.875px at 54px, -0.625px at 26px, normal at 16px
|
|
307
|
+
3. Four weights: 400 (read), 500 (interact), 600 (emphasize), 700 (announce)
|
|
308
|
+
4. Borders are whispers: 1px solid rgba(0,0,0,0.1) -- never heavier
|
|
309
|
+
5. Shadows use 4-5 layers with individual opacity never exceeding 0.05
|
|
310
|
+
6. The warm white (#f6f5f4) section background is essential for visual rhythm
|
|
311
|
+
7. Pill badges (9999px) for status/tags, 4px radius for buttons and inputs
|
|
312
|
+
8. Notion Blue (#0075de) is the only saturated color in core UI -- use it sparingly for CTAs and links
|
|
@@ -0,0 +1,259 @@
|
|
|
1
|
+
# Design System Inspired by PostHog
|
|
2
|
+
|
|
3
|
+
> Category: Backend & Data
|
|
4
|
+
> Product analytics. Playful hedgehog branding, developer-friendly dark UI.
|
|
5
|
+
|
|
6
|
+
## 1. Visual Theme & Atmosphere
|
|
7
|
+
|
|
8
|
+
PostHog's website feels like a startup's internal wiki that escaped into the wild — warm, irreverent, and deliberately anti-corporate. The background isn't the expected crisp white or dark void of developer tools; it's a warm, sage-tinted cream (`#fdfdf8`) that gives every surface a handmade, paper-like quality. Colors lean into earthy olive greens and muted sage rather than the conventional blues and purples of the SaaS world. It's as if someone designed a developer analytics platform inside a cozy garden shed.
|
|
9
|
+
|
|
10
|
+
The personality is the star: hand-drawn hedgehog illustrations, quirky action figures, and playful imagery replace the stock photography and abstract gradients typical of B2B SaaS. IBM Plex Sans Variable serves as the typographic foundation — a font with genuine technical credibility (created by IBM, widely used in developer contexts) deployed here with bold weights (700, 800) on headings and generous line-heights on body text. The typography says "we're serious engineers" while everything around it says "but we don't take ourselves too seriously."
|
|
11
|
+
|
|
12
|
+
The interaction design carries the same spirit: hover states flash PostHog Orange (`#F54E00`) text — a hidden brand color that doesn't appear at rest but surprises on interaction. Dark near-black buttons (`#1e1f23`) use opacity reduction on hover rather than color shifts, and active states scale slightly. The border system uses sage-tinted grays (`#bfc1b7`) that harmonize with the olive text palette. Built on Tailwind CSS with Radix UI and shadcn/ui primitives, the technical foundation is modern and component-driven, but the visual output is stubbornly unique.
|
|
13
|
+
|
|
14
|
+
**Key Characteristics:**
|
|
15
|
+
- Warm sage/olive color palette instead of conventional blues — earthy and approachable
|
|
16
|
+
- IBM Plex Sans Variable font at bold weights (700/800) for headings with generous 1.50+ line-heights
|
|
17
|
+
- Hidden brand orange (`#F54E00`) that only appears on hover interactions — a delightful surprise
|
|
18
|
+
- Hand-drawn hedgehog illustrations and playful imagery — deliberately anti-corporate
|
|
19
|
+
- Sage-tinted borders (`#bfc1b7`) and backgrounds (`#eeefe9`) creating a unified warm-green system
|
|
20
|
+
- Dark near-black CTAs (`#1e1f23`) with opacity-based hover states
|
|
21
|
+
- Content-heavy editorial layout — the site reads like a magazine, not a typical landing page
|
|
22
|
+
- Tailwind CSS + Radix UI + shadcn/ui component architecture
|
|
23
|
+
|
|
24
|
+
## 2. Color Palette & Roles
|
|
25
|
+
|
|
26
|
+
### Primary
|
|
27
|
+
- **Olive Ink** (`#4d4f46`): Primary text color — a distinctive olive-gray that gives all text a warm, earthy tone
|
|
28
|
+
- **Deep Olive** (`#23251d`): Link text and high-emphasis headings — near-black with green undertone
|
|
29
|
+
- **PostHog Orange** (`#F54E00`): Hidden brand accent — appears only on hover states, a vibrant orange that surprises
|
|
30
|
+
|
|
31
|
+
### Secondary & Accent
|
|
32
|
+
- **Amber Gold** (`#F7A501`): Secondary hover accent on dark buttons — warm gold that pairs with the orange
|
|
33
|
+
- **Gold Border** (`#b17816`): Special button borders — an amber-gold for featured CTAs
|
|
34
|
+
- **Focus Blue** (`#3b82f6`): Focus ring color (Tailwind default) — the only blue in the system, reserved for accessibility
|
|
35
|
+
|
|
36
|
+
### Surface & Background
|
|
37
|
+
- **Warm Parchment** (`#fdfdf8`): Primary page background — warm near-white with yellow-green undertone
|
|
38
|
+
- **Sage Cream** (`#eeefe9`): Input backgrounds, secondary surfaces — light sage tint
|
|
39
|
+
- **Light Sage** (`#e5e7e0`): Button backgrounds, tertiary surfaces — muted sage-green
|
|
40
|
+
- **Warm Tan** (`#d4c9b8`): Featured button backgrounds — warm tan/khaki for emphasis
|
|
41
|
+
- **Hover White** (`#f4f4f4`): Universal hover background state
|
|
42
|
+
|
|
43
|
+
### Neutrals & Text
|
|
44
|
+
- **Olive Ink** (`#4d4f46`): Primary body and UI text
|
|
45
|
+
- **Muted Olive** (`#65675e`): Secondary text, button labels on light backgrounds
|
|
46
|
+
- **Sage Placeholder** (`#9ea096`): Placeholder text, disabled states — warm sage-green
|
|
47
|
+
- **Sage Border** (`#bfc1b7`): Primary border color — olive-tinted gray for all borders
|
|
48
|
+
- **Light Border** (`#b6b7af`): Secondary border, toolbar borders — slightly darker sage
|
|
49
|
+
|
|
50
|
+
### Semantic & Accent
|
|
51
|
+
- **PostHog Orange** (`#F54E00`): Hover text accent — signals interactivity and brand personality
|
|
52
|
+
- **Amber Gold** (`#F7A501`): Dark button hover accent — warmth signal
|
|
53
|
+
- **Focus Blue** (`#3b82f6` at 50% opacity): Keyboard focus rings — accessibility-only color
|
|
54
|
+
- **Dark Text** (`#111827`): High-contrast link text — near-black for important links
|
|
55
|
+
|
|
56
|
+
### Gradient System
|
|
57
|
+
- No gradients on the marketing site — PostHog's visual language is deliberately flat and warm
|
|
58
|
+
- Depth is achieved through layered surfaces and border containment, not color transitions
|
|
59
|
+
|
|
60
|
+
## 3. Typography Rules
|
|
61
|
+
|
|
62
|
+
### Font Family
|
|
63
|
+
- **Display & Body**: `IBM Plex Sans Variable` — variable font (100–700+ weight range). Fallbacks: `IBM Plex Sans, -apple-system, system-ui, Avenir Next, Avenir, Segoe UI, Helvetica Neue, Helvetica, Ubuntu, Roboto, Noto, Arial`
|
|
64
|
+
- **Monospace**: `ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, Liberation Mono, Courier New` — system monospace stack
|
|
65
|
+
- **Code Display**: `Source Code Pro` — with fallbacks: `Menlo, Consolas, Monaco`
|
|
66
|
+
|
|
67
|
+
### Hierarchy
|
|
68
|
+
|
|
69
|
+
| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
|
|
70
|
+
|------|------|------|--------|-------------|----------------|-------|
|
|
71
|
+
| Display Hero | IBM Plex Sans Variable | 30px | 800 | 1.20 | -0.75px | Extra-bold, tight, maximum impact |
|
|
72
|
+
| Section Heading | IBM Plex Sans Variable | 36px | 700 | 1.50 | 0px | Large but generous line-height |
|
|
73
|
+
| Feature Heading | IBM Plex Sans Variable | 24px | 700 | 1.33 | 0px | Feature section titles |
|
|
74
|
+
| Card Heading | IBM Plex Sans Variable | 21.4px | 700 | 1.40 | -0.54px | Slightly unusual size (scaled) |
|
|
75
|
+
| Sub-heading | IBM Plex Sans Variable | 20px | 700 | 1.40 | -0.5px | Content sub-sections |
|
|
76
|
+
| Sub-heading Uppercase | IBM Plex Sans Variable | 20px | 700 | 1.40 | 0px | Uppercase transform for labels |
|
|
77
|
+
| Body Emphasis | IBM Plex Sans Variable | 19.3px | 600 | 1.56 | -0.48px | Semi-bold callout text |
|
|
78
|
+
| Label Uppercase | IBM Plex Sans Variable | 18px | 700 | 1.50 | 0px | Uppercase category labels |
|
|
79
|
+
| Body Semi | IBM Plex Sans Variable | 18px | 600 | 1.56 | 0px | Semi-bold body text |
|
|
80
|
+
| Body | IBM Plex Sans Variable | 16px | 400 | 1.50 | 0px | Standard reading text |
|
|
81
|
+
| Body Medium | IBM Plex Sans Variable | 16px | 500 | 1.50 | 0px | Medium-weight body |
|
|
82
|
+
| Body Relaxed | IBM Plex Sans Variable | 15px | 400 | 1.71 | 0px | Relaxed line-height for long reads |
|
|
83
|
+
| Nav / UI | IBM Plex Sans Variable | 15px | 600 | 1.50 | 0px | Navigation and UI labels |
|
|
84
|
+
| Caption | IBM Plex Sans Variable | 14px | 400–700 | 1.43 | 0px | Small text, various weights |
|
|
85
|
+
| Small Label | IBM Plex Sans Variable | 13px | 500–700 | 1.00–1.50 | 0px | Tags, badges, micro labels |
|
|
86
|
+
| Micro | IBM Plex Sans Variable | 12px | 400–700 | 1.33 | 0px | Smallest text, some uppercase |
|
|
87
|
+
| Code | Source Code Pro | 14px | 500 | 1.43 | 0px | Code snippets and terminal |
|
|
88
|
+
|
|
89
|
+
### Principles
|
|
90
|
+
- **Bold heading dominance**: Headings use 700–800 weight — PostHog's typography is confident and assertive, not whispery
|
|
91
|
+
- **Generous body line-heights**: Body text at 1.50–1.71 line-height creates extremely comfortable reading — the site is content-heavy and optimized for long sessions
|
|
92
|
+
- **Fractional sizes**: Several sizes (21.4px, 19.3px, 13.7px) suggest a fluid/scaled type system rather than fixed stops — likely computed from Tailwind's rem scale at non-standard base
|
|
93
|
+
- **Uppercase as category signal**: Bold uppercase labels (18px–20px weight 700) are used for product category headings — a magazine-editorial convention
|
|
94
|
+
- **Selective negative tracking**: Letter-spacing tightens on display text (-0.75px at 30px) but relaxes to 0px on body — headlines compress, body breathes
|
|
95
|
+
|
|
96
|
+
## 4. Component Stylings
|
|
97
|
+
|
|
98
|
+
### Buttons
|
|
99
|
+
- **Dark Primary**: `#1e1f23` background, white text, 6px radius, `10px 12px` padding. Hover: opacity 0.7 with Amber Gold text. Active: opacity 0.8 with slight scale transform. The main CTA — dark and confident
|
|
100
|
+
- **Sage Light**: `#e5e7e0` background, Olive Ink (`#4d4f46`) text, 4px radius, `4px` padding. Hover: `#f4f4f4` bg with PostHog Orange text. Compact utility button
|
|
101
|
+
- **Warm Tan Featured**: `#d4c9b8` background, black text, no visible radius. Hover: same orange text flash. Featured/premium actions
|
|
102
|
+
- **Input-style**: `#eeefe9` background, Sage Placeholder (`#9ea096`) text, 4px radius, 1px `#b6b7af` border. Looks like a search/filter control
|
|
103
|
+
- **Near-white Ghost**: `#fdfdf8` background, Olive Ink text, 4px radius, transparent 1px border. Minimal presence
|
|
104
|
+
- **Hover pattern**: All buttons flash PostHog Orange (`#F54E00`) or Amber Gold (`#F7A501`) text on hover — the brand's signature interaction surprise
|
|
105
|
+
|
|
106
|
+
### Cards & Containers
|
|
107
|
+
- **Bordered Card**: Warm Parchment (`#fdfdf8`) or white background, 1px `#bfc1b7` border, 4px–6px radius — clean and minimal
|
|
108
|
+
- **Sage Surface Card**: `#eeefe9` background for secondary content containers
|
|
109
|
+
- **Shadow Card**: `0px 25px 50px -12px rgba(0, 0, 0, 0.25)` — a single deep shadow for elevated content (modals, dropdowns)
|
|
110
|
+
- **Hover**: Orange text flash on interactive cards — consistent with button behavior
|
|
111
|
+
|
|
112
|
+
### Inputs & Forms
|
|
113
|
+
- **Default**: `#eeefe9` background, `#9ea096` placeholder text, 1px `#b6b7af` border, 4px radius, `2px 0px 2px 8px` padding
|
|
114
|
+
- **Focus**: `#3b82f6` ring at 50% opacity (Tailwind blue focus ring)
|
|
115
|
+
- **Text color**: `#374151` for input values — darker than primary text for readability
|
|
116
|
+
- **Border variations**: Multiple border patterns — some inputs use compound borders (top, left, bottom-only)
|
|
117
|
+
|
|
118
|
+
### Navigation
|
|
119
|
+
- **Top nav**: Warm background, IBM Plex Sans at 15px weight 600
|
|
120
|
+
- **Dropdown menus**: Rich mega-menu structure with product categories
|
|
121
|
+
- **Link color**: Deep Olive (`#23251d`) for nav links, underline on hover
|
|
122
|
+
- **CTA**: Dark Primary button (#1e1f23) in the nav — "Get started - free"
|
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123
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- **Mobile**: Collapses to hamburger with simplified menu
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124
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+
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125
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### Image Treatment
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126
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- **Hand-drawn illustrations**: Hedgehog mascot and quirky illustrations — the signature visual element
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127
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- **Product screenshots**: UI screenshots embedded in device frames or clean containers
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128
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- **Action figures**: Playful product photography of hedgehog figurines — anti-corporate
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129
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- **Trust logos**: Enterprise logos (Airbus, GOV.UK) displayed in a muted trust bar
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130
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- **Aspect ratios**: Mixed — illustrations are irregular, screenshots are 16:9 or widescreen
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131
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+
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132
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### AI Chat Widget
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133
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- Floating PostHog AI assistant with speech bubble — an interactive product demo embedded in the marketing site
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134
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135
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## 5. Layout Principles
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136
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+
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137
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### Spacing System
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138
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- **Base unit**: 8px
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139
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- **Scale**: 2px, 4px, 6px, 8px, 10px, 12px, 16px, 18px, 24px, 32px, 34px
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140
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- **Section padding**: 32px–48px vertical between sections (compact for a content-heavy site)
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141
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+
- **Card padding**: 4px–12px internal (notably compact)
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142
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- **Component gaps**: 4px–8px between related elements
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143
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+
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144
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### Grid & Container
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145
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- **Max width**: 1536px (largest breakpoint), with content containers likely 1200px–1280px
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146
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- **Column patterns**: Varied — single column for text content, 2-3 column grids for feature cards, asymmetric layouts for product demos
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147
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- **Breakpoints**: 13 defined — 1px, 425px, 482px, 640px, 768px, 767px, 800px, 900px, 1024px, 1076px, 1160px, 1280px, 1536px
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148
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+
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149
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+
### Whitespace Philosophy
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150
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- **Content-dense by design**: PostHog's site is information-rich — whitespace is measured, not lavish
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151
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+
- **Editorial pacing**: Content sections flow like a magazine with varied layouts keeping the eye moving
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152
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+
- **Illustrations as breathing room**: Hand-drawn hedgehog art breaks up dense content sections naturally
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153
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+
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154
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+
### Border Radius Scale
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155
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+
- **2px**: Small inline elements, tags (`span`)
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156
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+
- **4px**: Primary UI components — buttons, inputs, dropdowns, menu items (`button`, `div`, `combobox`)
|
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157
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+
- **6px**: Secondary containers — larger buttons, list items, card variants (`button`, `div`, `li`)
|
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158
|
+
- **9999px**: Pill shape — badges, status indicators, rounded tags (`span`, `div`)
|
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159
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+
|
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160
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## 6. Depth & Elevation
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162
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| Level | Treatment | Use |
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163
|
+
|-------|-----------|-----|
|
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164
|
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| Level 0 (Flat) | No shadow, warm parchment background | Page canvas, most surfaces |
|
|
165
|
+
| Level 1 (Border) | `1px solid #bfc1b7` (Sage Border) | Card containment, input borders, section dividers |
|
|
166
|
+
| Level 2 (Compound Border) | Multiple 1px borders on different sides | Input groupings, toolbar elements |
|
|
167
|
+
| Level 3 (Deep Shadow) | `0px 25px 50px -12px rgba(0, 0, 0, 0.25)` | Modals, floating elements, mega-menu dropdowns |
|
|
168
|
+
|
|
169
|
+
### Shadow Philosophy
|
|
170
|
+
PostHog's elevation system is remarkably minimal — only one shadow definition exists in the entire system. Depth is communicated through:
|
|
171
|
+
- **Border containment**: Sage-tinted borders (`#bfc1b7`) at 1px create gentle warm separation
|
|
172
|
+
- **Surface color shifts**: Moving from `#fdfdf8` to `#eeefe9` to `#e5e7e0` creates layered depth without shadows
|
|
173
|
+
- **The single shadow**: The one defined shadow (`0 25px 50px -12px`) is reserved for floating elements — modals, dropdowns, popovers. It's a deep, dramatic shadow that creates clear separation when needed
|
|
174
|
+
|
|
175
|
+
### Decorative Depth
|
|
176
|
+
- **Illustration layering**: Hand-drawn hedgehog art creates visual depth naturally
|
|
177
|
+
- **No gradients or glow**: The flat, warm surface system relies entirely on border and surface-color differentiation
|
|
178
|
+
- **No glassmorphism**: Fully opaque surfaces throughout
|
|
179
|
+
|
|
180
|
+
## 7. Do's and Don'ts
|
|
181
|
+
|
|
182
|
+
### Do
|
|
183
|
+
- Use the olive/sage color family (#4d4f46, #23251d, #bfc1b7) for text and borders — the warm green undertone is essential to the brand
|
|
184
|
+
- Flash PostHog Orange (#F54E00) on hover states — it's the hidden brand signature
|
|
185
|
+
- Use IBM Plex Sans at bold weights (700/800) for headings — the font carries technical credibility
|
|
186
|
+
- Keep body text at generous line-heights (1.50–1.71) — the content-heavy site demands readability
|
|
187
|
+
- Maintain the warm parchment background (#fdfdf8) — not pure white, never cold
|
|
188
|
+
- Use 4px border-radius for most UI elements — keep corners subtle and functional
|
|
189
|
+
- Include playful, hand-drawn illustration elements — the personality is the differentiator
|
|
190
|
+
- Apply opacity-based hover states (0.7 opacity) on dark buttons rather than color shifts
|
|
191
|
+
|
|
192
|
+
### Don't
|
|
193
|
+
- Use blue, purple, or typical tech-SaaS colors — PostHog's palette is deliberately olive/sage
|
|
194
|
+
- Add heavy shadows — the system uses one shadow for floating elements only; everything else uses borders
|
|
195
|
+
- Make the design look "polished" or "premium" in a conventional sense — PostHog's charm is its irreverent, scrappy energy
|
|
196
|
+
- Use tight line-heights on body text — the generous 1.50+ spacing is essential for the content-heavy layout
|
|
197
|
+
- Apply large border-radius (12px+) on cards — PostHog uses 4px–6px, keeping things tight and functional
|
|
198
|
+
- Remove the orange hover flash — it's a core interaction pattern, not decoration
|
|
199
|
+
- Replace illustrations with stock photography — the hand-drawn hedgehog art is the brand
|
|
200
|
+
- Use pure white (#ffffff) as page background — the warm sage-cream (#fdfdf8) tint is foundational
|
|
201
|
+
|
|
202
|
+
## 8. Responsive Behavior
|
|
203
|
+
|
|
204
|
+
### Breakpoints
|
|
205
|
+
| Name | Width | Key Changes |
|
|
206
|
+
|------|-------|-------------|
|
|
207
|
+
| Mobile Small | <425px | Single column, compact padding, stacked cards |
|
|
208
|
+
| Mobile | 425px–640px | Slight layout adjustments, larger touch targets |
|
|
209
|
+
| Tablet | 640px–768px | 2-column grids begin, nav partially visible |
|
|
210
|
+
| Tablet Large | 768px–1024px | Multi-column layouts, expanded navigation |
|
|
211
|
+
| Desktop | 1024px–1280px | Full layout, 3-column feature grids, expanded mega-menu |
|
|
212
|
+
| Large Desktop | 1280px–1536px | Max-width container, generous margins |
|
|
213
|
+
| Extra Large | >1536px | Centered container at max-width |
|
|
214
|
+
|
|
215
|
+
### Touch Targets
|
|
216
|
+
- Buttons: 4px–6px radius with `4px–12px` padding — compact but usable
|
|
217
|
+
- Nav links: 15px text at weight 600 with adequate padding
|
|
218
|
+
- Mobile: Hamburger menu with simplified navigation
|
|
219
|
+
- Inputs: Generous vertical padding for thumb-friendly forms
|
|
220
|
+
|
|
221
|
+
### Collapsing Strategy
|
|
222
|
+
- **Navigation**: Full mega-menu with dropdowns → hamburger menu on mobile
|
|
223
|
+
- **Feature grids**: 3-column → 2-column → single column stacked
|
|
224
|
+
- **Typography**: Display sizes reduce across breakpoints (30px → smaller)
|
|
225
|
+
- **Illustrations**: Scale within containers, some may hide on mobile for space
|
|
226
|
+
- **Section spacing**: Reduces proportionally while maintaining readability
|
|
227
|
+
|
|
228
|
+
### Image Behavior
|
|
229
|
+
- Illustrations scale responsively within containers
|
|
230
|
+
- Product screenshots maintain aspect ratios
|
|
231
|
+
- Trust logos reflow into multi-row grids on mobile
|
|
232
|
+
- AI chat widget may reposition or simplify on small screens
|
|
233
|
+
|
|
234
|
+
## 9. Agent Prompt Guide
|
|
235
|
+
|
|
236
|
+
### Quick Color Reference
|
|
237
|
+
- Primary Text: Olive Ink (`#4d4f46`)
|
|
238
|
+
- Dark Text: Deep Olive (`#23251d`)
|
|
239
|
+
- Hover Accent: PostHog Orange (`#F54E00`)
|
|
240
|
+
- Dark CTA: Near-Black (`#1e1f23`)
|
|
241
|
+
- Button Surface: Light Sage (`#e5e7e0`)
|
|
242
|
+
- Page Background: Warm Parchment (`#fdfdf8`)
|
|
243
|
+
- Border: Sage Border (`#bfc1b7`)
|
|
244
|
+
- Placeholder: Sage Placeholder (`#9ea096`)
|
|
245
|
+
|
|
246
|
+
### Example Component Prompts
|
|
247
|
+
- "Create a hero section on warm parchment background (#fdfdf8) with 30px IBM Plex Sans heading at weight 800, line-height 1.20, letter-spacing -0.75px, olive ink text (#4d4f46), and a dark CTA button (#1e1f23, 6px radius, white text, opacity 0.7 on hover)"
|
|
248
|
+
- "Design a feature card with #fdfdf8 background, 1px #bfc1b7 border, 4px radius, IBM Plex Sans heading at 20px weight 700, and 16px body text at weight 400 with 1.50 line-height in olive ink (#4d4f46)"
|
|
249
|
+
- "Build a navigation bar with warm background, IBM Plex Sans links at 15px weight 600 in deep olive (#23251d), underline on hover, and a dark CTA button (#1e1f23) at the right"
|
|
250
|
+
- "Create a button group: primary dark (#1e1f23, white text, 6px radius), secondary sage (#e5e7e0, #4d4f46 text, 4px radius), and ghost/text button — all flash #F54E00 orange text on hover"
|
|
251
|
+
- "Design an input field with #eeefe9 background, 1px #b6b7af border, 4px radius, #9ea096 placeholder text, focus ring in #3b82f6 at 50% opacity"
|
|
252
|
+
|
|
253
|
+
### Iteration Guide
|
|
254
|
+
When refining existing screens generated with this design system:
|
|
255
|
+
1. Verify the background is warm parchment (#fdfdf8) not pure white — the sage-cream warmth is essential
|
|
256
|
+
2. Check that all text uses the olive family (#4d4f46, #23251d) not pure black or neutral gray
|
|
257
|
+
3. Ensure hover states flash PostHog Orange (#F54E00) — if hovering feels bland, you're missing this
|
|
258
|
+
4. Confirm borders use sage-tinted gray (#bfc1b7) not neutral gray — warmth runs through every element
|
|
259
|
+
5. The overall tone should feel like a fun, scrappy startup wiki — never corporate-polished or sterile
|